How POV beauty Advertises on Meta

# Ad summary This ad showcases Snatch It products, highlighting the benefits of PDRN, an ingredient derived from salmon sperm, for skin rejuvenation. # Brand positioning Snatch It is presented as a brand focused on advanced skincare solutions, particularly leveraging Korean skincare technology. The brand occupies a space for those seeking innovative and effective ingredients to enhance their skin's appearance, with a focus on visible results. The brand aligns with a modern, scientifically-backed approach to beauty, emphasizing functional benefits like deep penetration and efficacious levels of active ingredients. The brand emphasizes skin preparation for a plump, firm, and lifted look. # Product The ad features Snatch It's PDRN-powered skin prep products, including an eye serum and rejuvenating face ampoule. PDRN, derived from salmon sperm, is a Korean skincare ingredient known to help skin appear lifted. The products are formulated with low molecular weight PDRN for deeper penetration and efficacious levels to deliver real, visible results. The eye serum is designed for the delicate skin around the eyes, while the face ampoule is a rejuvenating treatment for the entire face. The products aim to plump, firm, and lift the skin, addressing concerns about aging and skin elasticity. # Visual style The ad has a clean and minimalist aesthetic, using a bright white background and close-up shots to highlight product details and ingredients. The editing is smooth and straightforward, focusing on clear presentation of information. The production quality is polished, giving the ad a professional feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by highlighting a surprising ingredient, salmon sperm, to grab attention. - 00:01–00:07 It clarifies that the active ingredient is PDRN and identifies it as a popular Korean skincare ingredient. - 00:07–00:09 The ad then provides scientific details, stating that low molecular weight leads to deeper penetration, indicating greater effectiveness. - 00:09–00:12 It reinforces the benefits of the product by stating it contains efficacious levels of ingredients for real, visible results. - 00:12–00:17 The ad then ends with the overall benefits of the Snatch It products: plump, firm, and lifted skin.

# Ad summary This ad promotes Drench It's skincare line by featuring a makeup artist demonstrating the three-step skincare routine: applying the soothing priming milk, the nourishing glow serum, and the hydrating cream. # Brand positioning Drench It is presented as a brand that simplifies skincare for optimal makeup application. The brand emphasizes the necessity of proper skin preparation and advocates for a streamlined routine that addresses the common concern of makeup looking subpar. Positioning itself as a solution-provider in the beauty industry, Drench It aligns with a functional approach, aiming to provide effective, uncomplicated skincare that enhances makeup appearance. The tone suggests expertise and addresses the pain point of consumers struggling with makeup application due to inadequate skin prep. # Product The ad highlights three products from Drench It designed to prep the skin for makeup application. First, the Drench It Soothing Priming Milk, made with 60% fermented rice water, is presented as an award-winning product that's a key first step for intense, deep hydration. Second, the Drip It Nourishing Glow Serum which is formulated with panthenol, niacinamide, resveratrol, moringa seed extract, glycerin, and rice bran oil and snow mushroom. The serum promises to brighten and even skin tone, providing an insane glow and moisture. Finally, Whip It, a barrier support cream that is rich in ceramides, glycerin, and ectoin. It is shown to have a whipped texture. All products are presented as a solution to the common problem of makeup not looking good, with an emphasis on their ability to hydrate, soothe, and improve skin texture. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style primarily uses static shots with smooth transitions, which supports a tone of straightforward education. The pacing is consistent, following the speaker's rhythm, creating a balanced and engaging flow. The close-up framing and direct address enhances the personable vibe. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a close-up of the creator, fully made up, asking if the viewer wants their makeup to look as good as hers. This establishes a visual benchmark and creates immediate curiosity about the secret to achieving that look. - 00:02–00:06 00:02–00:06 The creator then presents three Drench It skincare products, saying you need to skin prep and you need to stop overcomplicating it. The creator positions herself as a credible authority who can simplify the viewer's skincare routine. - 00:06–00:17 00:06–00:17 Speaking from her perspective as a makeup artist and someone who's worked in beauty retail, the creator claims to have spent the last two years creating a solution to the most common concern: why does my makeup look like sh*t? This frames the brand as a direct response to consumer pain points, using relatable language. - 00:17–00:26 00:17–00:26 The creator asserts she has essentially mastered a universal skin prep routine, that is guaranteed to make your makeup look exceptional every single time. The tone is confident and assures the viewer of guaranteed results, providing a strong incentive to invest in the system. - 00:27–00:35 00:27–00:35 The creator introduces the Drench It Soothing Priming Milk as her award-winning product, made with 60% fermented rice water. She highlights its key ingredients. - 00:36–00:40 00:36–00:40 The creator shows the product’s texture. This builds trust through transparency and invites the viewer to experience the product virtually. - 00:40–00:47 00:40–00:47 The creator demonstrates applying the product to her face, explaining it gives intense, deep hydration in your skin. This helps the viewer visualize and believe in the product’s benefits. - 00:47–00:57 00:47–00:57 The creator lists additional ingredients and benefits, including niacinamide, squalene, fading dark spots, hyperpigmentation, and acne scarring. She positions the product as a multi-tasker that addresses multiple skin concerns. - 00:57–01:00 00:57–01:00 The creator highlights that the milk is going to soothe redness and is going to help your skin look brighter, smoother. This reinforces the product’s immediate benefits and appeals to the desire for healthy-looking skin. - 01:01–01:10 01:01–01:10 The creator introduces the Drip It Nourishing Glow Serum as one of her favorite products of all time. Her personal endorsement adds weight and authenticity to the product’s appeal. - 01:11–01:21 01:11–01:21 The creator highlights key serum ingredients including panthenol, niacinamide, resveratrol, moringa seed extract, glycerin, and rice bran oil. This reinforces the product’s quality. - 01:21–01:28 01:21–01:28 The creator explains that the serum is a super serum that will help brighten your skin, even your skin tone, and give you insane glow and moisture. This paints a picture of the desired outcome, encouraging viewers to imagine themselves with glowing, even skin. - 01:29–01:37 01:29–01:37 The creator shares the serum gives so much body and cushion, and a beautiful glass finish, which is slightly cooling on the skin and very relaxing. This emphasizes the immediate sensory experience and creates a desire to feel the product’s effects. - 01:37–01:41 01:37–01:41 Now my skin is looking incredible, and there is one more step. The creator frames the next product as the final touch to an already successful routine, building anticipation for the results. - 01:41–01:50 01:41–01:50 The creator introduces Whip It and its unique packaging. This demonstrates a functional, user-friendly design that solves a common problem. - 01:51–02:03 01:51–02:03 The creator opens a new jar and highlights its creamy, whipped texture. The close up enhances the sensory appeal, enticing the viewer to experience the luxurious formula. - 02:03–02:09 02:03–02:09 The creator shows the texture on her finger and highlights how the texture is incredible and how you have never tried a moisturizer like this. The creator once again positions the product as exceptional, building trust. - 02:10–02:17 02:10–02:17 The creator dots the Whip It moisturizer all over her face and explains that this is a barrier support cream. She emphasizes the solution's capacity to revive compromised skin. - 02:18–02:24 02:18–02:24 The creator says Whip It is loaded with ceramides, glycerin, and ectoin, and asks the viewer to let it marinate on the skin. She continues to emphasize key benefits. - 02:24–02:28 02:24–02:28 The creator shows her skin after applying the full routine and says your makeup is just going to melt into this. The creator once again emphasizes key benefits. - 02:28–02:32 02:28–02:32 The video ends with the creator displaying the three products, stating, that is the power of skin prep. This reinforces the routine’s effectiveness.

# Ad summary An image showcasing a variety of products from Point of View beauty brand, intended to improve skin texture when used as a primer before applying foundation. The ad features example questions from consumers and provides answers to those questions. # Brand positioning Point of View is presented as a modern skincare brand focused on priming and preparing the skin for makeup application. The brand offers a range of products designed to address various skin concerns and improve the overall look and feel of makeup. Its clean packaging and straightforward product names suggest a focus on simplicity and effectiveness, appealing to consumers who value a practical, no-fuss approach to skincare and makeup. # Product The ad features several Point of View products. Drench It Soothing Priming Milk is a hydrating base, while Drip It Nourishing Glow Serum aims to nourish and illuminate the skin. Glaze It Glazy Tack Primer preps the skin with a lustrous effect. Whip It Hydrating Creme is a hydrating cream for the face. Snatch It products are present as well, one as a tube and another as a silver container with black text. All products seem to be used as a routine for prepping the skin before makeup. # Visual style The visual style is clean and minimalist, featuring a product-focused arrangement against a neutral background. The lighting is soft and diffused, creating a smooth, even tone across the products. The image mimics a user-generated content (UGC) style, likely intended to blend in with social media feeds. # Hooks Headline: How do I stop foundation from looking patchy? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - A customer asks how to prevent foundation from looking patchy, demonstrating the pain point of uneven makeup application. The intent is to draw in viewers who have experienced this problem, setting the stage for a solution from the customer's point of view. - The brand answers the question by recommending a skincare routine using Point of View products, specifically Dew It and Snatch It. This provides a practical solution to the customer's problem, showcasing how the brand's products can improve makeup application, from the brand's point of view. - The brand suggests that the viewer's makeup will look smoother by using the Point of View skincare routine, highlighting the desired outcome and reinforcing the value proposition of the products, from the brand's point of view.

# Ad summary The ad features a creator showcasing POV Beauty's skincare routine, emphasizing each product's benefits for achieving glowing skin. # Brand positioning POV Beauty is presented as a skincare brand focused on preparing the skin for makeup. The ad emphasizes a complete routine that provides hydration and a glowing complexion. The brand's tone is enthusiastic and results-oriented, aligning with a functional positioning. The brand appears to push against the norm of focusing solely on makeup by prioritizing skincare as a crucial preparatory step. The products all have a similar look and feel with white bottles and black text with the brand name. The sleek packaging gives the brand a luxury feel. # Product The ad features POV Beauty's complete skincare routine. Drench It is a hydrating toner that supports the skin barrier. Drip It is a serum applied in drops to the face and neck. Snatch It is an eye serum with a rollerball applicator designed to depuff and smooth under the eyes. Snatch It face ampoule features a rich texture to help "snatch the face." Whip It is a cream moisturizer offering deep hydration and skin barrier support. Glaze It is applied as the last step on the face to grip makeup. Amp It is a lip product used to hydrate the lips. Each product is designed to prepare the skin, provide hydration, and create a glowing complexion, ultimately enhancing the look of makeup. # Visual style The ad has a clean, bright aesthetic with natural lighting and a UGC feel. The editing style consists of quick cuts and static shots. The production quality is polished, with clear visuals. The pace is moderate and consistent throughout the ad. The audio is synced well with the visual elements. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with the creator holding a POV Beauty product and telling the audience that her makeup has never looked better since she started using POV Beauty as her skin prep. - 00:03–00:08 The creator holds up all the products in the POV beauty line and tells the audience that using this complete routine gets her skin ready for makeup and leaves it looking super glowy. - 00:08–00:14 The creator applies Drench It all over her face, noting that it is very hydrating and supports her skin barrier. - 00:14–00:22 Next, the creator applies two to three drops of Drip It all over her face and neck, massaging it in. - 00:22–00:24 The creator says, "And hello. Look at this glow." - 00:24–00:30 The creator applies Snatch It eye serum, stating that it helps depuff and smooth out under eyes. - 00:30–00:37 The creator applies Snatch It face ampoule, noting the texture is rich and it helps snatch the face. - 00:37–00:42 The creator applies Whip It, a product for deep hydration with the skin barrier support. - 00:42–00:46 Lastly, the creator applies Glaze It to grip makeup. - 00:46–00:50 The video concludes with the creator hydrating her lips with Amp It.

# Ad summary A product ad for point of view's chill it Plumping Water Moisturizer. It touts clinically proven hydration with zero heaviness and showcases the product's texture and packaging. # Brand positioning point of view is presented as a skincare brand that formulates products for healthy, hydrated skin with a focus on functionality and scientifically proven results. The brand aesthetic is clean and minimalist, reflected in the product's simple white packaging, and focuses on providing lightweight hydration, especially in warm weather. It presents itself as a modern brand that directly addresses consumer needs with clinically backed solutions, aligning with a skincare-focused and research-driven approach. # Product point of view's chill it Plumping Water Moisturizer is formulated to deliver clinically proven hydration without heaviness. It claims to provide 55% more hydrated skin in 30 minutes, offering all-day hydration with a weightless feel and cooling comfort. It’s positioned as an ideal warm-weather moisturizer, addressing the need for lightweight yet effective hydration during hotter seasons. The product is presented as a clinically tested solution for those seeking a refreshing and deeply hydrating moisturizer. # Visual style The ad has a clean, minimalist aesthetic with a focus on product clarity. It uses static shots with a few slow camera zooms to maintain focus on the product and text overlays. The use of bright, solid backgrounds and clear imagery aligns with a modern skincare brand aesthetic. The editing style is simple with straightforward transitions between product shots and text displays, creating a polished commercial feel that supports the intended tone of clinical effectiveness and modern beauty. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the text, “the heat is coming, keep your skin cool” which is displayed over a block of ice, creating a visual and textual introduction to the concept of skin hydration during warmer seasons. - 00:03–00:05 Following the introduction, the ad transitions to show the product packaging of point of view’s Plumping Water Moisturizer, reinforcing brand identity and product placement. - 00:05–00:07 Next, the product itself is demonstrated being dispensed, with claims of “clinically proven hydration, zero heaviness” highlighted on screen, emphasizing the product's core benefits. - 00:07–00:09 The ad continues to display the claim of providing “55% more hydrated skin in 30 minutes,” backed by information about a third-party instrumental corneometer test, lending credibility to the product's hydrating properties. - 00:09–00:12 The ad presents key benefits of the moisturizer, including "all-day hydration," "weightless feel," and "cooling comfort," emphasizing the comprehensive nature of the product’s hydrating and soothing effects. - 00:12–00:15 The ad concludes by reintroducing the product as “your new warm-weather moisturizer,” reinforcing its suitability for warmer climates and its role in maintaining skin hydration during these seasons.

# Ad summary This ad features a creator showing off the POV Beauty brand and using the "dew it bundle". # Brand positioning Point of View, or POV Beauty is presented as a luxury brand, though the ads tone and aesthetic positions it in a similar space to brands that leverage social media to promote themselves. It is clearly designed to be a brand that is luxurious and is a must have item in order to achieve flawless make up. # Product The POV Beauty product being advertised is the "dew it bundle". It contains a series of skincare products meant to create long-lasting make up and help make the makeup look flawless. The bundle comes with products labeled "drench it", "drip it", "whip it" and "glaze it." # Visual style The ad has a simple and polished look, designed to look like a UGC video. The colors are bright and the camera angles are simple. The editing style is simple, with static shots and smooth transitions. The production quality is high and supports the tone of the ad. The pacing is slow and consistent, with cuts to match voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a creator showing off the products in the dew it bundle and claiming they are the secret to long lasting makeup - 00:02–00:05 The creator claims she uses the dew it bundle from POV beauty. - 00:05–00:10 The creator claims that skin prep isn't optional and it is the difference between makeup that looks good, and make up that looks flawless. - 00:10–00:15 The creator demonstrates some of the products. - 00:15–00:20 The creator claims that this is your sign to stop skipping skin prep. The makeup feels flawless thanks to POV beauty.

# Ad summary This ad demonstrates why skin prep is important using Point of View products. The ad shows multiple products from Point of View as the user lists out the reasons why using these products is important. # Brand positioning Point of View is presented as a skincare brand focused on enhancing makeup application and overall skin health. The brand emphasizes the importance of skin preparation through its products, which aim to improve makeup glide, prevent pilling and patchiness, enhance wear time, boost hydration and glow, and support the skin barrier. This functional positioning highlights the practical benefits of incorporating Point of View products into a beauty routine. # Product The ad features several Point of View skincare products designed to prep the skin for makeup. These include: 'Trench It,' a hydrating milk cleanser; 'Drip It,' a priming glow serum; 'Match It,' a product that is not specifically identified; 'Snatch It,' which is not specifically identified, but appears to be a tightening product; and 'Whip It,' a hydrating whip creme. The products collectively aim to improve makeup application by helping it glide on smoothly, preventing pilling and patchiness, improving wear time, boosting hydration and glow, and supporting the skin barrier. # Visual style The ad has a clean, minimalist aesthetic with soft lighting and static shots. It appears to be a UGC-style video, focusing on product visibility and clear text overlays. The editing is simple, with a focus on showcasing the products and their benefits directly. The pacing is slow and deliberate, aligning with the calm presentation of the skincare items. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The shot focuses on the Point of View products placed on a surface.

# Ad summary This image ad presents a new product announcement. The image is presented as if it's a phone notification or pop-up, set against a backdrop of shimmering blue water. # Brand positioning The brand, point of view., promotes an image of simplicity and modernity through its minimalist branding and packaging. The brand seems to be targeted towards consumers who appreciate straightforward skincare with an emphasis on effective ingredients and a focus on a spa-like or relaxing experience. The brand emphasizes a new product alert. # Product The product featured is the “chill it” product by point of view. This product is presented as an illuminating water moisturizer packaged in a white container. The ad emphasizes the product as a new release, piquing interest and addressing a consumer need for hydration. The packaging reflects a minimalist design, which is in line with a modern aesthetic. # Visual style The ad has a clean, modern, and minimalist visual style. It uses a UI-inspired layout, mimicking the look of a push notification or alert on a digital device. The color palette is simple, primarily using white, light gray, and blue, giving it a fresh and calming aesthetic. The product is well-lit, drawing attention to its sleek packaging. The blurred water background adds a touch of tranquility and suggests a connection to relaxation or skincare. # Hooks Headline: NEW PRODUCT ALERT ‼ # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Accept # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an image that mimics a phone notification to present the product, intended to grab the viewer's attention as if they are receiving a real-time alert. This part of the story is being told from the brand's perspective, presenting new information to its audience. - The brand then displays the product packaging prominently within the simulated notification, highlighting its minimalist design and key product details. Here, the brand offers viewers a first look at the new item. - Finally, the ad gives the viewer the option to "Decline" or "Accept", imitating a digital interface that prompts interaction and directs attention towards considering the product. This is shown from the customer’s POV.

# Ad summary This ad emphasizes the importance of skin prep before applying makeup to achieve a flawless finish. The ad showcases the application of various skincare products by the brand, highlighting their ability to hydrate and smooth the skin for better makeup application and results. # Brand positioning The brand is positioned as an expert in skincare, specifically emphasizing skin preparation as the key to flawless makeup application. The brand promotes values of self-care, beauty, and achieving a polished and healthy look. Rather than focusing on makeup alone, the brand places importance on the process, suggesting that skincare is an essential step. The brand positions itself as functional, offering products designed to optimize skin's condition for makeup application. # Product The featured products are various skincare items designed for skin preparation before makeup application. The ad showcases products like a hydrating essence applied with a roller, a creamy moisturizer applied with a spatula, and other skincare products. These products appear to hydrate, smooth, and prepare the skin, allowing for better makeup application and a flawless finish. The ad emphasizes the need for skin prep to achieve flawless makeup results. The products are aimed at individuals who wear makeup regularly and seek to enhance their application and overall look. # Visual style The ad has a clean and polished aesthetic, indicative of a well-produced commercial. The editing style combines static shots with smooth transitions, creating a consistent visual flow. The production quality is high-end, aiming to appeal to viewers seeking sophisticated beauty routines. The cuts are timed to the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by showing a close-up of textured skin covered in makeup. - 00:00–00:01 This implies the "before" state, creating a visual representation of the problem: makeup that doesn't look smooth or perfect. - 00:00–00:01 The perspective is that of a viewer noticing a makeup flaw. The tone is slightly critical, highlighting an undesirable outcome. - 00:01–00:10 A woman applies skincare products to her face, demonstrating a routine. - 00:01–00:10 This shows the solution: proper skin preparation using the brand's products. - 00:01–00:10 The perspective is from someone watching a skincare tutorial. The tone is informative and instructional. - 00:10–00:16 The ad concludes with a shot of the woman's face, showcasing smooth, prepped skin. - 00:10–00:16 This visualizes the "after" state, reinforcing the benefit of skin prep. - 00:10–00:16 The perspective is of someone admiring flawless skin. The tone is appreciative and aspirational.

# Ad summary A beauty ad highlighting the benefits of Point of View's Chill It Plumping Water Moisturizer. The ad emphasizes that the product provides clinically proven hydration with zero heaviness and is sweat proof. # Brand positioning Point of View is presented as a modern, clinically-backed skincare brand focused on lightweight hydration. Their products aim to provide effective moisturizing benefits without heaviness, aligning with a minimalist approach to skincare. The brand emphasizes functional benefits like hydration and sweat-proofing, positioning itself as a solution for maintaining healthy skin without the drawbacks of traditional heavy moisturizers. The focus on clinically proven results further suggests a commitment to scientific validation and efficacy. # Product Point of View's Chill It Plumping Water Moisturizer is a lightweight cream designed to provide clinically proven hydration. The product is for anyone seeking effective moisturization without the feeling of heaviness. It promises all-day hydration, a weightless feel, and cooling comfort. Key features include 55% more hydrated skin in 30 minutes, clinically proven hydration, and zero heaviness. The product is designed to be sweat-proof, addressing the common concern of makeup breakdown during hot weather or physical activity. The ad highlights the benefits of using a moisturizer that keeps skin hydrated and comfortable. # Visual style The ad features a clean, polished aesthetic with a focus on product close-ups and clear text overlays. The editing style employs quick cuts to highlight different features and benefits, maintaining a consistent pace. The high production quality supports the brand's positioning as a scientifically-backed skincare solution. Visual motifs include water droplets and cool color tones (turquoise and white) to reinforce the hydrating and refreshing nature of the product. Audio-visual elements are timed to emphasize key product actions and claims, enhancing overall engagement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A block of ice containing the product inside is shown, with the text overlay implying the product will keep makeup sweat-proof. - 00:04–00:05 The ad continues by showcasing the brand and product name, followed by close-ups of the product itself. - 00:05–00:09 The ad shifts to highlighting clinical results and key benefits of the product, such as clinically proven hydration and zero heaviness. - 00:09–00:12 The ad emphasizes all-day hydration, weightless feel, and cooling comfort, with checkmarks for each benefit. - 00:12–00:15 The ad concludes by reintroducing the product as the viewer's new sweat-proof moisturizer.

# Ad summary A creator introduces the Point of View 'Shrunk It' kit, which contains mini versions of the brand's core skincare products. The video details what is included inside the kit along with application instructions for each product. # Brand positioning Point of View, or POV, is presented as a skincare brand focused on deeply hydrating the skin with gentle formulas. The brand aims to appeal to consumers looking to simplify and enhance their skincare routine with gentle products. They cater to consumers who want radiant, glowing skin with products that deeply hydrate and support their skin barrier. POV promotes a lifestyle of simplified beauty and effective skincare, offering solutions for those seeking to transform their skin. The brand name, Point of View, suggests a fresh approach to skincare by offering gentle and effective hydration. The brand's positioning aims to challenge norms by advocating for products that enhance skin health without compromising its natural barrier. # Product The promoted product is the Point of View 'Shrunk It' Kit, a collection of miniature versions of the brand's core skincare products, along with a full-size ampit lip treatment, and a makeup bag. The kit includes mini versions of Drench It (Soothing Priming Milk), Drip It (Nourishing Glow Serum), Whip It (Hydrating Repair Cream), and Glaze It (Glazey Tack Primer). Drench It is a soothing priming milk with 60% fermented rice water designed to deeply hydrate and brighten the skin. Drip It is a nourishing glow serum with snow mushroom and panthenol meant to soothe the skin, reduce redness, and provide the glassiest, glowiest skin. Whip It is a barrier support cream containing ectoin and ceramides, created to keep the skin hydrated while supporting and strengthening the skin's barrier. Glaze It is a glazey tack primer meant to blur pores, smooth texture, and grip makeup to the skin all day. The kit is designed for travel or on-the-go use, making it easier for customers to take Point of View products with them wherever they go, as well as being a good way for customers who have yet to try Point of View to experience the brand. # Visual style The video's visual style leans towards a polished UGC feel, with clean lighting and simple backdrops. The editing is quick, with cuts every few seconds to maintain an energetic pace and keep viewers engaged. The production quality suggests a hybrid approach, blending UGC elements with commercial polish to create a relatable yet professional aesthetic. The pacing is moderate, at around 20 cuts per minute, with consistent rhythm. The audio-visual sync is generally smooth, with product actions and text overlays timed to coincide with voiceover lines or music beats, enhancing clarity and engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator holds up the four Point of View skincare products and tells the viewer that they now come in minis, generating excitement and anticipation. - 00:02–00:04 00:02–00:04 The creator introduces the 'Shrunk It' kit, showing the packaging, creating anticipation about what's inside and why it's special. - 00:04–00:13 00:04–00:13 She excitedly announces that the 'Shrunk It' kit is live on their website, addressing customer demand for minis and explaining the motivation behind creating the kit, building a sense of community and responsiveness. - 00:13–00:26 00:13–00:26 She opens the 'Shrunk It' box to reveal a Point of View makeup bag containing all the mini skincare products, heightening the sense of discovery and value. - 00:26–00:29 00:26–00:29 She explains that the kit will make it 10 times easier to take Point of View wherever you go, showing how convenient it is, catering to the desire for easy, accessible skincare. - 00:29–00:44 00:29–00:44 The creator displays each mini product from the bag, highlighting their names and cuteness. - 00:44–00:50 00:44–00:50 She reveals that the kit also contains a full-size Amp It lip treatment, adding extra value and surprise. - 00:50–01:03 00:50–01:03 She states if you love Point of View, this is a must-have for travel or carrying on the go, but also a good way to start if you have yet to try Point of View, suggesting multiple use cases and addressing potential purchase barriers. - 01:03–01:11 01:03–01:11 She focuses on Drench It and details that it deeply hydrates and brightens your skin and is fragrance-free. - 01:11–01:23 01:11–01:23 She displays Drip It and details that it will soothe the skin and bring down any redness. It's deeply hydrating, going to give you the glassiest, glowiest skin, which delivers on the promise of radiant skin. - 01:23–01:31 01:23–01:31 She reveals that Drip It contains snow mushroom and panthenol, making it extremely soothing on the skin and making your makeup lay so beautifully, adding product benefits and demonstrating expertise. - 01:31–01:45 01:31–01:45 She focuses on Whip It, stating that you don't have to worry about your skin barrier being compromised when using Point of View, highlighting its support for the skin barrier and its blend of ectoin and ceramides. - 01:45–01:56 01:45–01:56 The creator shows Glaze It and details that it's meant to help blur the pores and grip your makeup to your skin all day, showcasing its benefits for makeup application and creating the expectation of long-lasting makeup. - 01:56–02:17 01:56–02:17 She recommends Glaze It if you have issues with your makeup lasting, emphasizing its solution-oriented positioning. She then displays the full-size Amp It and explains it's going to deeply hydrate your lips, so you're not going to have any crusty, cracked, cakey lips, showcasing the product as essential for lip care. - 02:17–02:28 02:17–02:28 She summarizes that, whether you're just looking to enhance the look, feel, and wear of your makeup or totally transform your skin over time, Point of View is the solution for you, showing the versatility of the products. - 02:28–02:38 02:28–02:38 The creator states, 'Who wouldn't want radiant, glowy skin like this?' and reveals that now you can get it 'shrunk', reinforcing the desirability of the product and highlighting the 'Shrunk It' kit's convenience. - 02:38–02:38 02:38–02:38 She states that your makeup and your skin is going to be thanking you if you get this set, giving one final reason to purchase the Shrunk It set.

# Ad summary This ad showcases a variety of POV products for various skin conditions by demonstrating how they fit into a customer's routine. # Brand positioning POV skincare is presented as a comprehensive solution for diverse skin needs, emphasizing simplicity and effectiveness. The brand seems to push against the norms of complex skincare routines, positioning itself as an accessible yet potent alternative. The brand adopts a functional approach, focusing on tangible results and easy integration into daily life. With its streamlined product line and focus on addressing specific skin concerns, POV aims to occupy a space in the consumer's mind as a reliable provider of targeted skincare solutions. # Product The ad features multiple POV skincare products, each designed to address a specific skin concern. The 'drench it' product is presented in a white bottle and appears to be a hydrating solution. The 'drip it' product, also in a white bottle with a dropper, is likely a serum or treatment. The 'chill it' product, packaged in a white capsule, is described as 'NEW!' and seems to offer a cooling or soothing effect. The 'glaze it' product, comes in a white jar and appears to offer a glazing effect. Finally, the 'amp it' product, appears to be a solution in a white applicator. These products are for individuals seeking simple and targeted solutions for specific skin concerns. The ad encourages viewers to explore the range of POV products and find the perfect fit for their unique skincare needs. # Visual style The ad features a clean and minimalistic aesthetic. The neutral background and simple product placement contribute to a modern and uncluttered feel. Editing is minimal with static shots and smooth transitions. The production quality is polished, giving the ad a professional look, which supports the brand's intended tone of simplicity and effectiveness. The pacing is slow and deliberate, creating a sense of calm and focus on the products. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a top-down view of a plain textured background, where the products are displayed one-by-one.

# Ad summary A beauty influencer showcases Point of View Beauty's Chill It Plumping Water Moisturizer, highlighting its lightweight texture and cooling sensation while in Korea for a brand trip. # Brand positioning Point of View Beauty is presented as a modern, accessible skincare brand that caters to the needs of beauty-conscious consumers who are looking for innovative and effective products. The brand aligns itself with a lifestyle of travel and beauty experiences, as seen through the influencer's brand trip to Korea. Point of View positions itself as a brand that understands the demands of different climates and skin concerns, offering solutions that are both functional and enjoyable to use. The brand pushes against the norm of heavy moisturizers by offering the Chill It moisturizer, which is a lightweight water gel, perfect for humid weather. # Product The featured product is Point of View Beauty's Chill It Plumping Water Moisturizer, a lightweight water gel designed for all skin types, especially those dealing with breakouts or needing a lighter moisturizer in humid climates. The product is described as a cooling moisturizer that is perfect for use in warm, humid conditions. The product is presented as a makeup-friendly moisturizer that blends well into the skin and leaves a dewy sheen. It is explicitly designed for hot, humid environments where a thick, heavy moisturizer would be uncomfortable or cause breakouts. The ad emphasizes the product's lightweight texture, cooling sensation, and ability to leave the skin looking dewy and prepped for makeup. # Visual style The ad has a casual, UGC-style aesthetic with selfie-style shots and shaky handheld camera work. The production quality is high enough to maintain a polished look, but the overall feel is relatable and authentic. The editing is relatively smooth, with cuts timed to the music and voiceover. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator introduces herself from Korea on a brand trip with Point of View Beauty, establishing the setting and brand partnership. - 00:02–00:04 00:02–00:04 The creator confirms she has already prepped her skin with Point of View Beauty products. - 00:04–00:07 00:04–00:07 The creator transitions to discussing Whip It, a moisturizer she'd normally use but acknowledges that it's not suited for Korea because it is very humid. - 00:07–00:11 00:07–00:11 The creator introduces the Chill It moisturizer as Whip It's "cool cousin," explaining that it is perfect timing, being that she is in Korea, because it has a cooling effect. This is framed as a direct response to the previous mention of Korea's humidity. - 00:11–00:14 00:11–00:14 The creator applies the Chill It moisturizer to her face, emphasizing its cooling sensation upon contact. This builds directly on the previous intro of Chill It as the right product. - 00:14–00:17 00:14–00:17 The creator reveals that she has been breaking out and that her skin is going through it, stating that the products she uses have to be different. The reveal of skin issues presents a problem for which the Chill It moisturizer will provide a solution. - 00:17–00:21 00:17–00:21 The creator applies the Chill It moisturizer and reiterates the need for something light that will still make her makeup look good, explaining that a water gel moisturizer is perfect. This provides a clear transition from skin problem to product solution. - 00:21–00:24 00:21–00:24 The creator applies the Chill It moisturizer and highlights how light it is and how well it blends. - 00:24–00:26 00:24–00:26 The creator shows her makeup and confirms she used the Chill It product. - 00:26–00:27 00:26–00:27 The creator signs off and says "let's go enjoy Korea".

# Ad summary In this ad, a creator showcases three skincare products from Point of View. She demonstrates how to use each product and explains the benefits of each. # Brand positioning Point of View is presented as a brand focused on simplifying skincare routines, offering products that are easy to use and effective. The brand emphasizes accessibility and practicality, positioning itself as a go-to for those seeking uncomplicated yet beneficial skincare solutions. It aligns with a modern, straightforward approach, avoiding complex processes and instead providing efficient, lightweight products designed for everyday use. The brand is focused on providing functional solutions by offering high-quality ingredients that promote skin health, hydration, and a natural glow, all while ensuring that their products are comfortable and non-intrusive on the skin. # Product The ad features three Point of View skincare products: 'Drench It' Soothing Priming Milk, 'Drip It' Nourishing Glow Serum, and 'Whip It' Hydrating Barrier Support Cream. 'Drench It' is a soothing priming milk made with fermented rice water, niacinamide, and squalene, designed to be the first step in a skincare routine due to its thin texture; it promises to brighten and hydrate the skin. 'Drip It' is a nourishing glow serum that soothes redness, irritation, and inflammation. 'Whip It' is a top-selling, lightweight hydrating barrier support cream that doesn't pill, cake, or feel heavy on the skin. The ad suggests that these products are for anyone seeking a simplified skincare routine that leaves their skin looking healthy and radiant without feeling weighed down. # Visual style The ad has a polished UGC feel, with a focus on showcasing the products and their application. The editing style is smooth with static shots, maintaining a steady pace that keeps the viewer engaged without feeling rushed. The production quality is high-end, with good lighting that accentuates the texture and finish of the skincare products. The visuals are clean and straightforward, designed to highlight the ease of use and effectiveness of the featured products. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A woman states skincare doesn't have to be complicated and she's going to prove it. She introduces a skincare routine. - 00:05–00:07 She introduces the first product, Drench It Soothing Priming Milk, and mentions it should be used first due to its thin texture. - 00:07–00:12 She details the ingredients of fermented rice water, niacinamide, and squalene. - 00:12–00:16 She applies the product to her face. - 00:16–00:20 She states the product will brighten skin and that the hydration is unbelievable. - 00:20–00:23 She introduces the second product, Drip It Nourishing Glow Serum. - 00:23–00:28 She states it is extremely soothing for skin and will help with redness, irritation, and inflammation. She then applies the serum to her face. - 00:29–00:34 She claims that using the routine allows makeup to melt into your skin. - 00:34–00:39 She introduces the third product, Whip It Hydrating Barrier Support Cream. - 00:39–00:47 She claims all the products are lightweight and won't pill, cake up, or feel heavy on skin. She then applies the Whip It to her face. - 00:47–00:52 She states that these are three easy steps that will leave skin looking like this.

# Ad summary This ad features a creator who shows viewers how she preps her skin using Point of View products. She touts the benefits of using each product in the line to prep the skin for makeup. # Brand positioning Point of View is positioned as a brand that develops products to help women achieve a glowing, moisturized and even skin tone. The brand presents itself as a solution to skin concerns like acne, dark circles, redness, and dry lips. It suggests its products cater to various skin types (normal, oily, acne-prone) with a focus on lightweight, refreshing, and soothing formulations, perfect for summer's hot days. # Product This ad features multiple Point of View skincare products that are meant to be used together as a regimen. It leads by featuring the Chill It Plumping Water Moisturizer, described as a lightweight, water-cooling gel perfect for normal to oily and acne-prone skin, especially during summer. It also features the Snatch It Eye Serum to help with dark circles, undereye bags, hyperpigmentation, crows feet, and aging around the eyes. The Ambit Lip Treatment features hyaluronic filling spheres, which fill in lines on the lips and plump the lips without any irritation. The award-winning Trench It Soothing Priming Milk features 60% fermented rice water, squalene, and niacinamide to help soothe the skin. The Drip It Nourishing Glow Serum, which contains snow mushroom and panthenol, is extremely soothing on the skin and brings down redness and irritation. The Glaze It Glazy Tack Primer grips the skin, and it is also refreshing on the face. # Visual style The ad has a polished commercial aesthetic with clear visuals and good lighting. It employs a mix of static shots and close-ups, which support the intended tone. The editing style is quick and to the point, with smooth transitions between different products in the line, which helps to highlight key product attributes. The pacing is consistent with roughly 15-20 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:12 00:00–00:12 The creator introduces the Chill It Plumping Water Moisturizer, touting it as the "most perfect moisturizer for the summer." She lists its key attributes: lightweight, water cooling, and great for normal to oily and acne-prone skin types. She is speaking directly to the camera from her bathroom, and her tone is enthusiastic, confident, and persuasive, inviting the viewer to see the value in this specific product. She presents it as a must-have for the summer, promising a unique skincare experience. - 00:12–00:16 00:12–00:16 The creator poses a rhetorical question: "Where does it live in the rest of your routine?" She offers to break it down, transitioning into the overall skincare routine. This creates a curiosity and establishes a clear transition, indicating that the ad will now focus on integrating the product into a broader regimen. - 00:16–00:34 00:16–00:34 The creator emphasizes that the Chill It moisturizer is an “absolute dream on the skin,” describing it as refreshing and cooling, especially for normal to oily skin. She follows with, “If you love a lightweight moisturizer—a water gel—this is for you.” Her tone is energetic and confident, reinforcing the product's benefits. By targeting a specific preference (lightweight moisturizers), the creator qualifies the audience, suggesting this product is tailor-made for those who value a water-gel formula. - 00:34–00:46 00:34–00:46 The creator assures that Chill It is perfect for “anyone” in the summer, particularly on hot days or if someone gets a sunburn or is prone to redness, touting that it will “soothe your skin so much.” The scope widens to appeal to a broader audience, framing the product as versatile for various summer scenarios and skin conditions. It also preemptively addresses pain points (sunburn, redness) to provide a clear benefit. - 00:46–00:56 00:46–00:56 The creator transitions to discuss more of the Point of View line and how it integrates to achieve a summer skin prep. Her tone is excited and informative as she suggests that she likes to "marinate the longest" with Snatch It Eye Serum and Ambit Lip Treatment. She holds them up in each hand, presenting them in a way that communicates the importance of pairing both products. - 00:56–01:23 00:56–01:23 The creator begins to apply Snatch It Eye Serum, stating it is the “best eye serum” she has ever used. Her voiceover is enthusiastic as she lists the benefits of the product and then applies dots of the product under her eyes with the silver applicator. She explains that the applicator lays down your concealer smoother and more hydrated and that you will "instantly" feel and see hydration. - 01:24–01:39 01:24–01:39 The creator describes the Ambit Lip Treatment as glossy and cushiony, and she likes her lips to “marinate in this” during her makeup routine. She explains that the lip treatment contains hyaluronic filling spheres that fill in the lines on the lips, and they also plump the lips without irritation. She states, “I f*cking love this sh*t.” Her enthusiasm implies the value of incorporating it into any daily makeup routine. - 01:39–01:48 01:39–01:48 The creator adds that the lip treatment is also good for those that struggle with dry lips. Applying the product directly implies its practical benefits, while claiming that it eliminates dry lips "literally ever again" exaggerates the benefits to build excitement and memorability. - 01:48–02:16 01:48–02:16 The creator introduces the award-winning Trench It Soothing Priming Milk. She pours it in her hand so that the texture can be seen. She states that she always starts her skincare and skin prep routine with some sort of milk, essence, or toner. She continues describing it as 60% fermented rice water, squalene, and niacinamide. Her experience is communicated directly to the audience by sharing her personal habits. - 02:16–02:41 02:16–02:41 The creator calls attention to the next product, Drip It, noting that it is for those who need an extra boost of hydration. She explains that the product contains snow mushroom and panthenol, which are soothing to the skin and bring down redness and irritation. She ends by saying it is one of her favorite products in the entire line. The statement conveys firsthand satisfaction, while adding the view of chemists builds credibility. - 02:41–03:15 02:41–03:15 The creator introduces Chill It, which is "where sh*t gets ice cold." She explains that she loves this product because it can just be thrown into your bag and be reapplied for a refreshing little face hit. She explains that it is a water gel, so it immediately absorbs into the skin. Her enthusiasm is a direct selling point of using this throughout the day in the summer for oily skin. - 03:15–03:23 03:15–03:23 The creator emphasizes the cooling effect and lightweight formula, noting that the product will work even for oily and acne-prone skin. By addressing specific skin types, the ad provides relevance for various customers. - 03:24–03:42 03:24–03:42 The creator moves to the final product in the skincare routine, the Glaze It Glazy Tack Primer. She states that it just won the award for best primer, and it will “grip your skin.” She then explains that the skin is now juicy, radiant, plump, a little tacky, and perfectly prepared for makeup. By applying it directly, it makes the promise of skin improvement tangible, while listing out the effect offers a clear, positive result. - 03:43–03:53 03:43–03:53 The creator shows off the finished look and tells the viewers that the makeup came out "absolutely flawless today" thanks to the new products in the line. She states that Chill It launches tomorrow, and this is one you do not want to miss. This is an effort to create urgency and direct the audience toward immediate action.

# Ad summary This ad features an influencer giving an honest review of Point of View's Chill It moisturizer. She talks about how the product performed on a recent trip when she used it on the airplane and woke up with hydrated, supple skin. # Brand positioning Point of View is presented as a modern and straightforward skincare brand that cuts through the clutter by focusing on providing weightless, water-based formulas for deep hydration. The brand positions itself as a solution for those seeking effective skincare without the heaviness or complexity often associated with traditional moisturizers. It appears to cater to consumers who prioritize simplicity and hydration, emphasizing functional benefits like plumping water moisturizer and lightweight textures. # Product Point of View Chill It is presented as a weightless, water-gel moisturizer designed to deeply hydrate the skin. It is shown as an ideal solution for individuals seeking to combat dryness, particularly in harsh environments like airplanes. The moisturizer's lightweight texture allows the skin to soak it up like a literal glass of water, ensuring the skin remains supple and hydrated. The product promises to leave skin feeling refreshed and revitalized, making it a go-to skincare product for maintaining moisture in challenging conditions. # Visual style The ad has a natural and UGC feel, with selfie-style framing and authentic expressions. The video contains quick cuts between the speaker and the product. The production quality is a blend between polished commercial and UGC. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The influencer introduces herself as one of the first to go on a POV brand trip and promises an honest review of POV's Chill It product. - 00:06–00:10 She explains that Chill It is a weightless water gel moisturizer and claims it's really good. - 00:11–00:15 She describes how the skin soaks it up like a literal glass of water. - 00:15–00:24 She shares that she put it to the test on an airplane, where the air is the driest and shares she put the moisturizer on before bed. - 00:25–00:29 The influencer exclaims how cooling it is and describes waking up with hydrated and supple skin, not even kidding you. - 00:29–00:35 She ends the review by claiming that Chill It is that girl, suggesting that if you're looking for a lightweight moisturizer, she's going to be your best friend.

# Ad summary This ad promotes Point of View skincare products. The creator demonstrates a mini set of a few Point of View products and a full size lip treatment and speaks to the benefits of each. # Brand positioning Point of View is presented as a brand that provides skincare for all-over face and lip treatment to help enhance the look, feel, and wear of makeup, or totally transform your skin over time. With Point of View, you don't have to worry about compromising your skin barrier. This implies that the brand goes against category norms by creating beauty products that are also good for your skin. The brand aims to occupy the space in the consumer's mind as the solution for skincare to make your skin look and feel good. # Product Point of View offers a set of skincare products that are all meant to enhance and transform your skin. The Drench It soothing priming milk deeply hydrates and brightens your skin and is a literal drink of water for your face. The Drip It soothing serum soothes skin, brings down redness and is deeply hydrating, to give you the glassiest, glowiest skin. The Whip It barrier support cream contains ectoin and ceramides and will not only keep your skin hydrated but also support and strengthen your barrier. The Glaze It glazey tack primer helps blur pores, smooth texture, and grip your makeup to your skin all day. The Amp It lip treatment deeply hydrates your lips. All are available in mini versions so you can get a feel for the brand, and the full-size Amp It lip treatment is included in the set. # Visual style The overall aesthetic is high-end production with a polished commercial feel. It is filmed in a home setting with mostly static shots and smooth transitions. There are quick cuts, which add to the editing rhythm, and the cuts are synced to the voiceover lines. The BPM is approximately 100, and it is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Point Of View is the solution for you. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 If you haven't tried Point of View, this is a great way to start because you can try the minis to get a feel for the brand. This is the opening hook to grab viewers and introduce them to the idea that Point of View is a great brand to start with if they have yet to try it. It is said from the point of view of the customer. - 00:06–00:12 00:06–00:12 The creator picks up and highlights the Drench It Soothing Priming Milk and speaks to its ability to deeply hydrate and brighten the skin. She uses the phrase "literal drink of water for the face" to describe the product. This is from the brand point of view and explains the product features and benefits. - 00:12–00:21 00:12–00:21 She picks up the Drip It serum and highlights its ability to soothe the skin, bring down redness, and deeply hydrate, giving the glassiest glowiest skin. She dispenses a few drops and applies them to her face. This is a continuation of the brand explaining its features and benefits. - 00:21–00:29 00:21–00:29 The creator then highlights the Whip It barrier support cream that says ectoin and ceramides and speaks to the fact that you don't have to worry about your skin barrier being compromised with Point of View. She shows the opened jar of product. This is a continuation of the brand explaining its features and benefits. - 00:29–00:34 00:29–00:34 She applies the Whip It cream to her face, demonstrating how it supports and strengthens the barrier and keeps skin hydrated. This is a continuation of the brand explaining its features and benefits. - 00:34–00:42 00:34–00:42 The creator then picks up the Glaze It glazey tack primer and highlights that it helps blur pores, smooth texture, and grip your makeup to your skin all day. This is a continuation of the brand explaining its features and benefits. - 00:43–00:48 00:43–00:48 The creator picks up the full-size Amp It lip treatment, highlighting that it will deeply hydrate the lips. This is a continuation of the brand explaining its features and benefits. - 00:48–00:59 00:48–00:59 The creator holds all the mini products and the full-size lip treatment, stating that if you are just looking to enhance the look, feel, and wear of your makeup, or totally transform your skin over time, Point of View is the solution for you. This is the closing statement and a call to action from the brand to persuade the customer that Point of View products are the answer.

# Ad summary This ad showcases the Point of View Shrunk It kit. It features miniature versions of various products and a full-size amp it product inside of a white Point of View makeup bag. The creator is holding the makeup bag and pulling out the products inside to show to the camera, and she recommends the product for travel and as a great way to try Point of View. # Brand positioning Point of View appears to be a modern brand that focuses on beauty products that provide the user with radiant and glowy skin, as stated by the creator. The brand is positioning itself as a must-have beauty line for travel and being on the go. The brand occupies a space in the beauty market where its products are easy to carry and use, and for those who have not yet tried Point of View, a starter kit is a good way to begin. # Product The Point of View Shrunk It Kit includes travel sized versions of Point of View products and also a white Point of View makeup bag. The mini products inside the bag are the Point of View Drench It (a soothing priming milk), Point of View Drip It (a nourishing glow serum), Point of View Whip It (a hydrating mist), and Point of View Glaze It (a glazey tack primer). The kit also contains a full size Point of View Amp It. The Point of View Shrunk It Kit is for Point of View lovers as well as those who have yet to try Point of View products. # Visual style The visual style of this ad is UGC. The creator is in her home, and the quality of the video is clearly not studio-shot, as it includes visible imperfections. The editing style consists of static shots. The pacing is steady and consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with the creator holding four Point of View products. - 00:00–00:02 The creator states that Point of View now comes in minis. - 00:02–00:04 The creator holds a box that says 'Point of View Shrunk It'. - 00:02–00:05 The creator states that Shrunk It is officially live on the Point of View website right now. - 00:05–00:07 The creator opens the Shrunk It kit. - 00:07–00:10 The creator pulls out a Point of View makeup bag. - 00:10–00:13 The creator pulls out the Point of View Drench It. - 00:13–00:14 The creator pulls out the Point of View Drip It. - 00:14–00:16 The creator pulls out the Point of View Whip It. - 00:16–00:17 The creator states they are so cute. - 00:17–00:20 The creator pulls out their favorite, the Point of View Glaze It. - 00:21–00:24 The creator pulls out the full-sized Point of View Amp It. - 00:24–00:26 The creator states that if you love Point of View, this is a must-add to your collection. - 00:26–00:29 The creator states that the Shrunk It kit is great for travel and carrying it on the go. - 00:29–00:33 The creator states that if you have yet to try Point of View, this kit is a great way to start. - 00:33–00:37 The creator asks who wouldn't want radiant, glowy skin like this and then states that you can get it shrunk.

# Ad summary A creator reviews and demonstrates chill it, a lightweight and fast absorbing product to prep the skin before makeup. She claims it prevents cakey and patchy makeup, and helps makeup sit well on the skin in warm weather. # Brand positioning The brand "chill it" is presented as a solution for makeup application issues such as caking or patchiness, especially in warm weather. The ad focuses on functional benefits like being lightweight and fast-absorbing, which implies a focus on simplicity and ease of use. chill it aligns with the current beauty trends promoting a dewy and hydrated skin look, suggesting it prioritizes skincare benefits over heavy makeup. The brand is positioned as a go-to for achieving a fresh and natural makeup look, particularly addressing the common problem of makeup not sitting well on the skin during hot weather. # Product The advertised product is chill it, a lightweight, fast-absorbing skin prep product that aims to improve makeup application. It comes in a white bottle with black font and can be applied either using the dropper or by spraying from the bottle. The product is designed for those whose makeup appears cakey, patchy, or generally not sitting well on their skin. chill it is described as being lightweight and non-greasy, making it suitable for warm weather. The ad highlights how it helps makeup sit better, resulting in a fresh, hydrated look, as opposed to a cakey or patchy appearance. It addresses the purchase barrier of heavy makeup application by offering a lightweight alternative that prepares the skin and enhances the overall makeup finish. # Visual style The ad has a clean, polished aesthetic with natural lighting, giving it a commercial feel. The editing style includes quick cuts to maintain a fast pace, which aligns with the style of short-form video platforms. The production quality is high, enhancing the credibility of the review. There is no clear visual motif. The pacing is consistent, with a moderate number of cuts per minute to keep viewers engaged. The cuts and product actions appear to be timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up shot of a makeup brush near skin with visible texture, setting up the problem of makeup not looking smooth. - 00:01–00:03 00:01–00:03 The creator introduces the problem of makeup looking cakey, patchy, or off, immediately establishing the context of the issue and framing it from a user perspective. - 00:03–00:08 00:03–00:08 The creator introduces “chill it” as the solution that transformed her skin prep and makeup routine, presenting the product as a game-changer. She applies chill it to her face, demonstrating its application and beginning to shift the narrative towards the solution. - 00:08–00:12 00:08–00:12 The creator highlights the product’s key attributes: lightweight, fast-absorbing, and non-greasy. She emphasizes its suitability for warm weather, making a seasonal recommendation. - 00:12–00:16 00:12–00:16 The creator showcases the result: fresh, hydrated skin. She reiterates the benefits by stating that the product eliminates patchiness and cakeyness. - 00:16–00:18 00:16–00:18 The creator shows a close-up of the skin after using the product, highlighting how well makeup sits on top of it, connecting back to the initial problem of makeup not looking smooth. - 00:18–00:22 00:18–00:22 The creator concludes by reiterating the problem of makeup fighting the skin, particularly in hot weather, and affirms that the product is the solution. This reinforces the product’s value proposition and provides a final endorsement from the user’s perspective.

# Ad summary An influencer shows the Point of View Snatch Me serum. It contains an ingredient derived from salmon sperm. He states that it will boost collagen and hydration, and reduce fine lines and wrinkles. # Brand positioning Point of View is presented as a cutting-edge brand that embraces unconventional ingredients for skincare. By featuring salmon sperm-derived ingredients, the brand pushes against conventional norms, positioning itself as innovative and aligned with Korean skincare trends. The brand appeals to customers who are open to trying new things for potential skincare benefits. # Product Point of View Snatch Me Serum contains an ingredient derived from salmon sperm cells, referred to as PDRN (a collection of DNA fragments). The serum is intended to boost collagen and hydration, as well as reduce fine lines and wrinkles. It is packaged in a silver bottle with a black pump. # Visual style The ad has a natural, unfiltered aesthetic with simple editing. The setting appears to be the influencer's home. The video is conversational. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The influencer introduces that he is about to put salmon sperm on his face and displays the product. - 00:05–00:12 He anticipates a negative reaction but preemptively informs the audience that Korean skincare has used salmon sperm for years and pioneered the use of the ingredient in skincare. - 00:12–00:20 He shares that the active ingredient is actually PDRN which is a collection of DNA fragments derived from salmon sperm cells. - 00:20–00:24 He states that it boosts collagen and hydration, as well as reduces fine lines and wrinkles. - 00:24–00:29 He shares his approval of salmon sperm in general before sharing that Korean skincare is "next level."