How Outsite Advertises on Meta

# Ad summary A video encouraging people to visit their resorts, and start living the life of their dreams. # Brand positioning This ad presents a resort that is focused on helping people live their lives to the fullest, rather than simply visiting. This brand is positioned as a luxurious and aspirational travel destination. It aims to provide a transformative experience, encouraging customers to embrace a more adventurous and fulfilling lifestyle. This brand distinguishes itself by prioritizing the experience of living in a destination, rather than just briefly seeing it. The brand's positioning is emotional, focusing on the idea of empowerment and fulfillment through travel. # Product This ad is showcasing a resort that offers a luxurious and transformative travel experience. It is aimed at individuals seeking a more immersive and fulfilling travel experience. It is implying that by staying at this resort, guests can escape the ordinary and embrace a more adventurous and enriching lifestyle, enabling people to truly live in a destination, rather than just briefly visiting it. The ad seeks to remove the barrier of superficial travel, positioning the resort as a gateway to deeper, more meaningful experiences. The ad conveys the value of transformative travel, encouraging viewers to invest in experiences that enrich their lives beyond the typical tourist activities. # Visual style The ad has a UGC feel, with natural lighting and casual editing. The editing style includes quick cuts between scenes. The production quality is a hybrid of polished commercial and amateur footage, which supports the tone of authentic experience. The pacing is quick, with cuts changing approximately every 1-2 seconds, creating a sense of energy and excitement. The visuals are loosely synced with the music, with key moments aligning with the beat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The video opens with a montage of scenes featuring a woman enjoying a tropical destination. She is seen drinking coffee, driving a car, and observing a group of people carrying surfboards. The intention is to convey a sense of freedom, adventure, and immersion in a vibrant, active lifestyle. The perspective is from an observer, capturing the woman's experiences as she navigates the destination. The tone is inviting and aspirational, suggesting that the audience can achieve a similar level of fulfillment. - 00:05–00:08 00:05–00:08: The scene transitions to a man sitting on a horse, smiling. The intention is to highlight unique activities and experiences available in the destination. The perspective shifts to capture the man's enjoyment, emphasizing relaxation and connection with nature. The tone remains positive and encouraging, reinforcing the idea of a fulfilling lifestyle. - 00:08–00:17 00:08–00:17: The video concludes with a woman smiling in sunglasses, followed by a series of surfing scenes, showcasing various individuals riding waves. The intention is to emphasize the thrill and adventure associated with the destination. The perspective shifts to highlight the energy and excitement of surfing, creating a sense of aspiration and possibility. The tone is energetic and invigorating, reinforcing the idea of living life to the fullest.

# Ad summary The ad showcases individuals who work remotely in exotic locations, emphasizing the ability to work from anywhere using Surf Office. It includes shots of people enjoying outdoor activities like surfing, combined with working remotely and the Surf Office logo. # Brand positioning Surf Office is presented as a modern and flexible solution for remote workers who value travel and adventure. The brand aligns with a lifestyle that pushes against the traditional 9-to-5 office environment, promoting values of freedom, flexibility, and exploration. By showcasing individuals working from beautiful locations, Surf Office aims to occupy a space in the consumer's mind as a facilitator of work-life integration for those who seek more than just a job. It offers a functional solution for remote workers who want to combine work with travel, providing curated locations and accommodations. # Product Surf Office provides fully equipped accommodations in exotic locations that enable digital nomads and remote workers to work from anywhere. The office spaces are in locations that offer outdoor activities like surfing, creating an environment where work and leisure can coexist. The accommodations are presented as a solution for those who want to escape the traditional office and embrace a lifestyle of travel and adventure. # Visual style The ad has a polished, commercial feel with a mix of lifestyle shots and scenic views. The editing rhythm is moderately fast, with consistent cuts that align with the music. The visual motifs include recurring shots of beaches, surfing, and people in outdoor settings, all under natural lighting. The color grading is warm, contributing to a relaxed tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:17 00:00–00:17: The ad opens with scenic shots of beaches, tropical landscapes, and people enjoying activities like surfing, interspersed with images of people working on laptops. The message is that you can 'Work from somewhere else,' suggesting a lifestyle of freedom and adventure combined with remote work.

# Ad summary This ad by Outsite aims to encourage people to stop just visiting new destinations and to start living in them. The ad features a picturesque ocean scene, followed by a direct CTA to sign up for Outsite's services. # Brand positioning Outsite is a platform that provides accommodations and community for remote workers and digital nomads. The brand aims to foster a lifestyle of travel and long-term stays in various locations, catering to individuals who wish to immerse themselves in different cultures and environments, rather than merely visit them as tourists. Outsite promotes values of community, flexibility, and a desire for richer, more integrated travel experiences, encouraging individuals to live more fully in the places they explore, pushing against the norm of brief, surface-level tourism. # Product Outsite offers accommodations tailored to remote workers and digital nomads. The platform aims to facilitate long-term stays in various locations, providing a community and a living space designed for productivity and cultural immersion. Outsite addresses the challenges remote workers face, such as isolation and lack of community, by offering co-living spaces where they can connect with like-minded individuals. This is intended for those looking to integrate travel with their work lives, providing an opportunity to 'start living' in the places they visit. # Visual style The ad has a clean and minimalist aesthetic. The opening scene is natural and serene, with soft lighting and muted colors, giving a sense of calm and aspiration. The transition to the mustard-yellow screen is a stark contrast, providing a clear and direct call to action. The editing is simple and direct. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a scenic view of waves and a surfer at dusk with the text overlay 'stop visiting, start living.' - 00:06–00:08 The scene transitions to a mustard-yellow screen with the text 'SIGN UP' in a black rounded rectangle above the brand name 'OUTSITE,' encouraging immediate action.

# Ad summary This ad promotes a networking event held at a coffee shop/bar, featuring music and a lively atmosphere. # Brand positioning The brand, though unnamed, aims to redefine networking as a fun, social experience rather than a formal, stuffy obligation. It positions itself as a modern, hip alternative, aligning with a lifestyle that values connection, music, and vibrant urban environments. The visuals emphasize a casual, energetic atmosphere, suggesting the brand is pushing against traditional networking norms and prioritizing emotional connection over purely functional professional advancement. # Product The product is a networking event designed to be enjoyable and engaging. The event takes place at a café or bar, featuring a DJ, drinks, and a lively atmosphere. The event is promoted as a way to make networking fun again, suggesting a unique and unconventional approach to professional connections. The ad targets a younger, more social audience seeking alternatives to traditional networking events, focusing on creating a relaxed and enjoyable experience. # Visual style The ad has a casual, energetic aesthetic with a UGC feel, likely shot on a smartphone. The editing style involves quick cuts and handheld camera work, enhancing the lively atmosphere. The production quality leans towards a hybrid approach, blending raw, authentic footage with polished elements to appeal to a younger, social media-savvy audience. The pacing is fast, aligning with the upbeat music and dynamic scenes, suggesting a vibrant and engaging event. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Exterior shot of a building at night with people walking inside. - 00:01–00:02 A DJ playing music inside the venue. - 00:02–00:03 People standing at the bar and talking. - 00:03–00:04 Wide shot of people networking indoors. - 00:04–00:05 Another wide shot of people networking and engaging at the bar. - 00:05–00:06 People standing outside the venue networking. - 00:06–00:07 People standing at the bar smiling and laughing. - 00:07–00:08 DJ playing music with people smiling. - 00:08–00:09 People smiling and laughing inside the venue. - 00:09–00:11 Large group of people networking outside the venue.

# Ad summary This vertical video ad promotes the idea of working remotely from Portugal, highlighting the country's vibrant cities, beautiful beaches, and appealing lifestyle. The ad uses upbeat music and fast cuts of various scenes to create an energetic and aspirational feel. # Brand positioning This ad positions Portugal as an ideal destination for digital nomads and remote workers. The brand aims to occupy the space of a desirable and accessible work-and-travel destination. It promotes a lifestyle of freedom, adventure, and cultural immersion, aligning with values of exploration and work-life balance. The brand pushes against the norms of traditional office work by showcasing the beauty and excitement of working from a new and beautiful location. The brand positioning is both functional (offering a place to work remotely) and emotional (inspiring feelings of wanderlust and freedom). # Product The 'product' being advertised is the experience of working remotely from Portugal, framed as an accessible and attractive option for digital nomads. The ad showcases Portugal's diverse scenery, including cityscapes, beaches, and cultural landmarks, all within a context conducive to remote work. It suggests that the country offers a unique blend of work and leisure, promoting work-life balance. The ad features moments of people working on laptops in cafes and co-working spaces, implying that infrastructure and community support are available. The ad presents Portugal as a destination where one can maintain productivity while enjoying a high quality of life, addressing the purchase barrier of being stuck in a monotonous routine. The ad emphasizes the ease and appeal of changing one's work environment to something more stimulating and adventurous. # Visual style The ad has a polished and vibrant aesthetic, using bright, natural light and clear, crisp visuals. The editing style consists of quick cuts and smooth transitions, creating a fast-paced and engaging rhythm. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad, with approximately 5 cuts per second (300 BPM), timed to the upbeat music to create a sense of energy and excitement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad opens with a rapid montage of Portugal's landmarks and landscapes, including city views, beaches, and architectural highlights. - 00:00–00:07 These opening visuals aim to capture the viewer's attention and create a sense of wanderlust, setting the tone for the rest of the ad. The message conveyed is the visual appeal and diversity of Portugal as a remote working destination. This section is told from the Brand's perspective. - 00:08–00:12 Transitioning to various work environments, the ad features people working on laptops in cafes and co-working spaces. - 00:08–00:12 This section aims to demonstrate the practicality and accessibility of remote work in Portugal, showing that it's easy to integrate work into the lifestyle. The message is that remote work in Portugal is not only possible but also enjoyable and seamless. The brand is communicating this from their perspective, highlighting the comfortable work options. - 00:13–00:20 The ad intersperses these work scenes with more shots of Portugal's beauty, including beaches, surfing, and historical sites. - 00:13–00:20 This section reinforces the theme of work-life balance, emphasizing that Portugal offers a combination of productivity and leisure. The message is that you can maintain your professional life while enjoying the enriching experiences of travel. The brand is conveying that Portugal offers both work and leisure opportunities in a positive light. - 00:21–00:24 The ad culminates with shots of people smiling and enjoying their surroundings, interspersed with text overlays reinforcing the message of working remotely from Portugal. - 00:21–00:24 This ending aims to leave the viewer with a sense of optimism and excitement, encouraging them to consider Portugal as a potential remote working destination. The message is that remote work in Portugal can lead to a fulfilling and joyful lifestyle, communicated from the Brand's perspective.

# Ad summary This ad promotes Outside San Juan del Sur as an affordable and underrated destination for digital nomads and travelers. It highlights the property's amenities, including plunge pools, a gym, Peloton, and a dedicated coworking space. The ad also emphasizes the sense of community and the opportunity to connect with other travelers from around the world. # Brand positioning Outside is a brand focused on providing co-living and co-working spaces for digital nomads and travelers. The brand is positioned as offering a unique blend of private accommodations and shared community experiences in desirable global destinations. Outside aims to push against the isolation that can come with remote work and solo travel. The brand is positioned as an alternative to traditional hostels and hotels, by providing more luxury and privacy than the former and more social opportunities than the latter. # Product Outside San Juan del Sur is a co-living and co-working space located in Nicaragua. It provides digital nomads and travelers with private rooms and bathrooms, as well as access to shared amenities such as plunge pools, a gym, a Peloton, and a dedicated co-working space with ocean views. The property is positioned as an affordable alternative to more touristy destinations like Panama and Costa Rica. It caters to individuals who seek both productivity and relaxation. Staying at Outside is framed as the best way to experience the beach town while connecting with a global community. # Visual style The ad has a UGC feel with natural lighting and handheld camera work. The editing style consists of quick cuts with smooth transitions between scenes. The production quality is good, giving a polished and professional feel. The pacing is fast and energetic, with cuts timed to the voiceover lines. The overall aesthetic is bright and vibrant, showcasing the beauty of Nicaragua. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Outsite needs to be on your radar. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with scenic views of a beach, followed by a person swimming in a natural pool, conveying the beauty of Nicaragua. - 00:00–00:02 The voiceover sets the scene: "The next Costa Rica is Nicaragua." Text overlay reinforces the point. - 00:02–00:04 The ad then shifts to showcasing the Outside property with a view, emphasizing its prime location overlooking the ocean. - 00:02–00:06 The voiceover introduces the property, followed by a statement that the location is "seriously underrated". - 00:06–00:10 The ad transitions to showcasing the area's beaches and restaurants. This establishes Nicaragua and San Juan del Sur as a tourism destination with much to offer. - 00:10–00:13 The ad again emphasizes affordability compared to other countries. - 00:13–00:14 The ad returns to Outside, showing amenities like hammocks. This promotes the property as a place to stay. - 00:14–00:16 The voiceover states that staying at Outside is the best way to experience this beach town. - 00:16–00:27 A tour of the facilities shows an array of luxury amenities: plunge pools, gym, Peloton, and coworking space. It also demonstrates the experience of living among fellow travelers. - 00:27–00:31 The ad returns to a focus on the community element. - 00:31–00:38 It highlights the convenience of switching up remote work or seeking the community of hostels with the luxury of a hotel. - 00:38–00:45 The ad suggests that Outside "needs to be on your radar" and that now is the time to become a member.

# Ad summary This ad showcases the Outsite Roma Sur location in Mexico City, highlighting its suitability for digital nomads and remote workers. The ad features a creator touring the space, pointing out amenities like workspaces, Wi-Fi, and nearby cafes and parks. # Brand positioning Outsite is presented as a global hospitality brand offering flexible living and working spaces designed for digital nomads, business owners, content creators, and remote workers. The brand seeks to occupy the space between high-end hotels and Airbnb-style rentals, combining the luxuries of a hotel with the comforts of a home. It pushes against the hostel norm, offering a more sophisticated social experience for those who have outgrown budget accommodations. The brand's positioning is both functional (workspaces, Wi-Fi) and emotional (meeting like-minded people, enjoying beautiful surroundings). # Product Outsite offers thoughtfully designed, fully equipped accommodations in various locations worldwide, tailored for long-term stays for digital nomads, business owners, and content creators. The focus is on providing a balance between luxury and comfort, offering the amenities of a high-end hotel and the social aspects of a hostel. Key product features include workspaces, reliable Wi-Fi, and beautifully decorated interiors. The ad addresses potential purchase barriers such as feeling too old for hostels while still desiring social interaction, and it highlights the convenience of nearby cafes, parks, and shops. The product is worth trying for those seeking a seamless work-travel experience. # Visual style The ad has a polished, UGC-style aesthetic with bright natural lighting. The editing style combines quick cuts and static shots to maintain a dynamic pace. The production quality is high, giving it a professional commercial feel while retaining the authenticity of user-generated content. The pacing is consistent, with cuts timed to the voiceover to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A female influencer welcomes viewers to the new Outsite location in Mexico City. The intention is to introduce the location with the speaker's first-person perspective. The tone is enthusiastic and inviting. - 00:02–00:08 The influencer shares that she has stayed at eight Outsite locations so far, and this new one in Mexico City has 'blown her away.' The intention is to convey excitement and establish credibility as a frequent user and trusted reviewer. The tone is enthusiastic and genuine. - 00:08–00:17 She explains that Outsite provides the luxuries of a high-end hotel with the comforts of an Airbnb, making it perfect for digital nomads. The intention is to highlight the unique value proposition and target audience. The tone is informative and positive. - 00:17–00:27 Outsite is positioned as ideal for content creators, business owners, and anyone who wants a social travel experience but feels too old for hostels. The intention is to further define the target demographic. The tone is inclusive and understanding. - 00:27–00:38 She states that the spaces are set up for remote work and thoughtfully designed with work spaces, amazing WiFi, and amenities for long term stays. The intention is to communicate the convenience of the location. The tone is informative and positive. - 00:38–00:43 The influencer notes that she stayed in the Queen studio and loved it. The intention is to showcase specific room features with a real review. The tone is enthusiastic and genuine. - 00:44–00:56 The space is set up for remote work, but if you prefer co-working, Outsite provides indoor and outdoor co-working spaces, private desk spaces, and office amenities. The intention is to highlight the location's support for productivity. The tone is informative and positive. - 00:56–00:58 The brand highlights Mexico City's beautiful year-round weather. The intention is to suggest the destination's appeal. The tone is positive and enticing. - 00:59–01:07 This is followed by, if you feel like venturing outside of Outsite to work or play, this Roma Sur location is perfectly situated close to amazing cafes, parks and shopping. The intention is to encourage exploration of the city. The tone is informative and enthusiastic. - 01:09–01:15 The influencer highly recommends staying at this Outsite location and enjoying Mexico City as a remote work destination. The intention is to reinforce the recommendation. The tone is enthusiastic and persuasive. - 01:15–01:17 The influencer ends the ad stating, 'it truly is one of my favorite cities in the world!' The intention is to make the user want to travel. The tone is enthusiastic.

# Ad summary This ad for Outsite, a company that rents housing for digital nomads, follows a blonde-haired woman as she moves from place to place while working a remote job. She highlights the benefits of Outsite as being designed for digital nomads with built-in community and fast Wi-Fi. # Brand positioning Outsite is presented as a brand that offers housing designed for digital nomads. The brand is positioned as providing digital nomads with spaces to stay that are designed to work and play hard. It is implied that staying at Outsite provides a built-in community for those who work better around others. # Product Outsite offers housing locations all over the world that are designed for digital nomads who want to travel while working their full-time remote job. Outsite houses have fast Wi-Fi, desks set up in the room for private calls, and beautiful communal workspaces in the common areas. Staying at an Outsite house makes it fun to work remotely because everyone else is like minded digital nomads who are also traveling, so you have a built-in community and immediate friends. Staying at an Outsite location also allows you to work hard and play hard. # Visual style The ad uses a UGC-style format with simple transitions between shots. The lighting is mostly natural. The pacing is moderate and consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join the Outsite community # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is shown pulling her luggage out of her apartment. - 00:02–00:04 As a continuation of the previous moment, the woman says she moved out of her apartment and is traveling for the summer. - 00:04–00:13 The woman shows various Outsite locations that she has stayed in, in Oaxaca City, Cabo, Tulum, Costa Rica, and Mexico City. This serves to show the breadth of the brand's locations. - 00:13–00:17 As a continuation of the previous moment, the woman pivots to say that Outsite locations are all over the world and are her favorite travel hack. - 00:17–00:20 The woman explains that even though she is traveling, she is still working her full time remote job. - 00:20–00:23 The woman pivots to explain that Outsite houses are designed for digital nomads. - 00:23–00:29 The ad highlights that the houses have fast Wi-Fi, desks for private calls, and beautiful communal workspaces. - 00:29–00:38 The woman pivots to say that Outsite is fun to stay at because everyone is like-minded digital nomads who are also traveling. This conveys that you have a built in community and immediate friends. - 00:40–00:43 The woman expresses her intentions to stay at the brand's Europe locations this summer. - 00:43–00:45 The ad concludes with a CTA to join the Outsite community and a final shot of the woman in a remote office space.

# Ad summary Two people sit outside a building as one describes the benefits of Outside, a company that connects people with activities in their area. The ad emphasizes the idea of starting to live instead of just visiting. # Brand positioning Outside is a lifestyle brand focused on enabling people to live more actively. The brand positions itself as a gateway to exploration, adventure, and community engagement. It encourages consumers to move beyond being passive tourists and become active participants in the world around them, offering tools and resources to facilitate experiences. It emphasizes functional ease, personal enrichment, and active community engagement. # Product Outside connects people with local events. It is designed for people who are interested in experiencing local happenings beyond the typical tourist traps. The ad presents the product as a tool to transition from a tourist mindset to an immersive local experience. It addresses the difficulty of finding authentic local experiences and provides an easy way to engage with communities. The product is portrayed as a means to 'start living' rather than just 'visiting', offering a chance to connect with the culture and lifestyle of a place. # Visual style The ad has a casual and natural aesthetic, resembling a UGC-style video. The production quality appears relatively simple, with no overt stylization. The lighting is natural, suggesting an outdoor setting. The editing style consists of static shots, giving the video a relaxed and unhurried pace. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Two people are sitting on the steps outside a brownstone, which creates a casual, conversational setting. The man is looking at the woman as he talks about the app. - 00:03–00:07 The man is explaining that Outside shows you all of the "things going on" in that location. This is to let the viewer know that the app can help them find activities to do. - 00:07–00:11 The man continues to explain that the app makes it easier to feel like a "local." This is emphasizing that the app helps one acclimate and assimilate into the local scene. - 00:11–00:14 The man explains that you can find a festival, concert, or a run club and meet people. This is meant to portray the variety of activities and benefits of using the app.

# Ad summary This ad promotes Outside, a company that provides workspaces where people can rent temporary office space. The ad features two individuals sitting on the steps of a building as they discuss the need for alternative workspaces. The woman states that she's tired of working from home, while the man points out the availability of workspaces through Outside. The ad highlights Outside's solution for those seeking a change of scenery from traditional work environments. # Brand positioning Outside is presented as a provider of flexible, alternative workspace solutions catering to individuals seeking a change from traditional office or home environments. The brand is positioning itself as a solution for those feeling stifled or uninspired by their current workspace, offering a refreshing alternative that promotes productivity and motivation. It aligns with a lifestyle that values flexibility, convenience, and a break from the norm. This brand aims to occupy the space in the consumer's mind as the place to go when you want to change up your work environment. # Product Outside is a service that allows individuals to rent temporary office spaces. This product is designed for those who are tired of working from home or in traditional office settings and need a change of scenery to boost productivity and enjoyment. The ad addresses the common pain point of workspace monotony by offering access to various inspiring locations. There are no specific details about features, ingredients, or design details in this ad. The main USP being that Outside allows you to "work from somewhere else." # Visual style The ad features a natural, urban aesthetic with medium to low production quality, giving it a casual, accessible feel. The editing is simple, with static shots and minimal transitions. The pacing is moderate, allowing viewers to focus on the dialogue and setting. The visuals sync with the audio through simple cuts between speakers. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with two people sitting on the steps of a building, engaged in a casual conversation. The setting implies a relaxed, urban environment, suggesting a break from the typical office setting. - 00:03–00:05 The woman states she is tired of working from home and desires to work somewhere else, which introduces the problem of workspace monotony. The perspective is from the customer, expressing a common frustration. - 00:05–00:08 The man responds by telling her she can work from somewhere else. This is from the brand's perspective offering their service as a solution. - 00:08–00:12 The man introduces "Outside" as a solution to her problem, directly pitching the product as a solution. The perspective shifts to the brand, providing a direct solution.

# Ad summary This ad for Outsite features two people sitting on steps, discussing the ability to live in a new city while continuing to work remotely through Outsite's accommodations. # Brand positioning Outsite is presented as a global network of coliving spaces designed for remote workers. The brand allows people to live and work anywhere, offering both accommodation and community. It is positioned as an alternative to traditional travel, emphasizing living rather than just visiting, catering to professionals seeking flexible and inspiring environments to combine work and lifestyle. # Product Outsite is a platform that provides coliving spaces designed for remote workers. It offers a global network of accommodations equipped with workspaces and community features, allowing members to live and work from various locations around the world. Outsite allows individuals to integrate their work and lifestyle, offering flexible living options in inspiring environments, and provides curated coliving spaces with amenities and community features designed for remote professionals. # Visual style The ad has a natural and casual aesthetic. The video quality is good, without being overly polished, which gives it a realistic feel. Editing is minimal, consisting of a single cut to a graphic with a clear call to action. The pacing is slow and steady, given the short length of the ad. The audio syncs with the visuals, particularly in the transition to the end screen with the call to action. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP # Point of view - [object Object] # Storyline - 00:00–00:06 Two people sit on the steps of a brownstone talking, discussing living in a new city and being able to work remotely. - 00:07–00:10 A screen displays a black rounded corner button that reads, "SIGN UP." Under the button the word "OUTSITE" is shown.

# Ad summary This ad is an advertisement for Outsite's Medellin launch. The ad provides the promo code BETAWEEKMEDELLIN that customers can use to book two nights free when booking through May 17th, valid on dates between June 1st-30th, 2026. The ad cycles through various shots of the apartment rooms, offices, and pools that are a part of the Outsite Medellin location. # Brand positioning Outsite positions itself as a provider of accommodations geared towards professionals, digital nomads, and individuals seeking extended stays in fully-equipped spaces that cater to both work and leisure. It emphasizes a community-focused living experience with amenities suitable for productivity and relaxation, indicating a blend of work-life integration, and offers locations in desirable global destinations. # Product Outsite is offering accommodations located in Medellin. The ad advertises a special promotion for their new Medellin location that provides customers with two nights free when using the promo code BETAWEEKMEDELLIN. Customers must book before May 17th and the booking is valid from June 1st-30th, 2026. The location provides modern, fully equipped rooms and office spaces for its tenants to both live and work in. The apartments have contemporary furniture and updated appliances, while the office areas feature pod-style workstations with plants to promote a more calming environment. # Visual style The ad has a clean, professional aesthetic with well-lit, static shots that highlight the modern design and amenities of Outsite's Medellin location. The editing is simple, with smooth transitions between scenes, maintaining a consistent pace. The production quality appears polished, supporting the brand's image as a provider of premium accommodations. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with an aerial shot of the Outsite Medellin building. - 00:01–00:02 Then, the ad shifts to a shot of the Outsite office space with employees working at a pod-style workstation. - 00:02–00:03 The ad shifts to a shot of the rooftop pool, showcasing the recreational aspects of the location. - 00:03–00:04 The ad showcases the apartment room that is furnished with modern furniture. - 00:04–00:05 The ad showcases another angle of the apartment room, showing the bed and TV.

# Ad summary The ad promotes OUTSITE's Medellín launch, offering two free nights with a minimum seven-night stay. It features visuals of the location's architecture, workspaces, and leisure facilities. # Brand positioning OUTSITE is presented as a provider of accommodations, positioning itself as a blend of workspace and living space, specifically targeting digital nomads and remote workers. It emphasizes modern design, city locations, and amenities for both work and relaxation, creating an environment where people can live and work comfortably. OUTSITE carves out a market position between traditional hotel and co-working spaces. The brand promotes a lifestyle of flexibility and convenience, where customers can easily combine travel with professional life. # Product OUTSITE advertises its Medellín launch, offering modern living and workspaces. The product features furnished accommodations, workspaces with plants, outdoor pools with city views, and stylish interior designs. Each room contains a bed, dining table and chairs. The ad targets individuals looking for accommodation to live and work in for a minimum of seven nights, but incentivizes them with two free nights for the service. It emphasizes the convenience and comfort of combining living and work, appealing to digital nomads and remote workers. # Visual style The ad has a polished and modern aesthetic with bright lighting. The editing style consists of static shots with smooth transitions, creating a clean and professional look. The production quality is high-end, resembling a commercial. The images focus on showcasing the accommodations and amenities of OUTSITE. The pacing is moderate with cuts every second. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a modern, high-rise building in a city setting, establishing the location as Medellín. - 00:01–00:02 The scene transitions to an interior workspace featuring desks, chairs, and plants, highlighting the co-working aspect of OUTSITE. - 00:02–00:03 The ad shifts to an outdoor swimming pool area with lounge chairs, showcasing the leisure and relaxation amenities available. - 00:03–00:04 The scene transitions to a shot of an indoor dining area, demonstrating the living space provided. - 00:04–00:05 The ad concludes with a view of a bedroom, emphasizing the comfort and style of the accommodations.

# Ad summary This Outsite ad promotes the company's new location in Medellín, Colombia. The ad features quick cuts of the location with text overlays. # Brand positioning Outsite is presented as a brand that offers flexible living and working spaces in various locations around the world. The brand promotes a lifestyle of travel, community, and productivity by offering thoughtfully designed spaces in vibrant cities that cater to digital nomads, remote workers, and anyone seeking a blend of work and leisure. By highlighting the amenities and aesthetic of their spaces, Outsite positions itself in the market as a provider of upscale, convenient solutions for individuals who value flexibility and immersive cultural experiences. # Product The product being advertised is Outsite's new location in Medellín, Colombia, offering coliving and coworking spaces designed for remote workers and travelers. The ad showcases a modern building featuring amenities such as shared workspaces with plants, a rooftop pool with lounge chairs, sleek dining areas, and stylish bedrooms with city views. These spaces provide functional benefits like dedicated work areas, high-speed internet, and community engagement, as well as emotional benefits such as inspiration, relaxation, and a sense of belonging. The location caters to individuals seeking a vibrant urban experience with comfortable, productive spaces that are worth trying or buying due to their convenience, aesthetic appeal, and community-focused design. # Visual style The ad has a modern and clean aesthetic, with polished visuals. The editing style is characterized by quick cuts, transitioning rapidly between different scenes to maintain a fast pace. The production quality appears high-end, giving it a commercial feel. The pacing is consistent throughout the ad, enhancing its dynamic and engaging quality. The visuals are timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a vibrant graphic design featuring the brand name, Outsite, and the location, Medellín, over a backdrop of the Colombian flag. - 00:02–00:04 Quick cuts showcase the modern building exterior, indoor workspace, rooftop pool, dining area, and bedroom, highlighting the aesthetic and amenities of the location. Each shot is framed within the graphic design. - 00:04–00:05 The ad concludes with a repeat of the initial graphic design, reinforcing the location and brand.

# Ad summary This image ad promotes the idea of working remotely from Puerto Rico, specifically Aguadilla. It features a split-screen design, contrasting a beach scene with a cozy indoor workspace. # Brand positioning This ad does not explicitly mention a brand. The focus is on the lifestyle and location of working remotely from Puerto Rico. The ad promotes the idea of combining work with travel and leisure, suggesting a brand that aligns with freedom, flexibility, and a desirable work-life balance. The brand positioning is emotional, appealing to the desire for a more fulfilling and adventurous work experience. # Product There is no specific product being advertised in this ad. The concept being promoted is the opportunity to work remotely from Puerto Rico, specifically Aguadilla. The ad targets individuals who have the flexibility to work from anywhere and are seeking a change of scenery and lifestyle. The USPs are the beautiful location, the ability to combine work with leisure, and the overall appeal of a tropical work environment. The ad addresses the potential purchase barrier of being tied to a specific location for work, suggesting that it is possible to maintain productivity while enjoying a vacation-like setting. # Visual style The ad has a clean and modern visual style. The split-screen design creates a clear contrast between the beach scene and the indoor workspace. The image is well-lit and has a bright, airy feel. The typography is simple and elegant, contributing to the overall aesthetic. The ad feels like a lifestyle image, designed to inspire and evoke a sense of wanderlust. # Hooks Headline: WORK REMOTELY # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the text "WORK REMOTELY," immediately establishing the central theme and intention of the ad. The brand is telling the audience that remote work is the focus. - The ad then shows a split-screen image, with a beach scene on the left and an indoor workspace on the right. The brand is visually contrasting the traditional work environment with the possibility of working from a beautiful location. - The ad concludes with the text "FROM PUERTO RICO," reinforcing the location and adding a sense of place and destination. The brand is emphasizing the specific location as a desirable remote work destination.

# Ad summary This ad promotes Borda coffee by showcasing a day in the life of someone who quit their corporate job and now works remotely from Portugal for a Norwegian company. The ad shows them waking up, making coffee, working by the pool, exploring the city of Ericeira, running, showering, and having dinner, while highlighting the flexibility and freedom that comes with their new lifestyle. # Brand positioning Borda Coffee is presented as the fuel for a flexible and fulfilling lifestyle, designed for individuals who value freedom and unique experiences over traditional corporate norms. The brand positions itself as a companion for those who seek adventure and remote work opportunities, aligning with values of exploration, personal fulfillment, and breaking free from conventional routines. Borda carves out its space in the market by pushing against the rigid schedules and geographical limitations often associated with traditional jobs. The brand leans towards an emotional positioning, emphasizing the lifestyle benefits of enjoying coffee while pursuing personal passions and adventures. # Product Borda Coffee is presented as a premium coffee brand that fuels a flexible and adventurous lifestyle. Though the specifics of the coffee itself are not detailed beyond its branding, the ad emphasizes its role as a daily ritual that supports the user's ability to work remotely and explore new places. The coffee is shown being brewed and enjoyed in various scenic locations, reinforcing its connection to freedom and flexibility. A key selling point is its association with a lifestyle free from the constraints of a traditional job, promoting the idea that Borda Coffee can be enjoyed anywhere, anytime, as part of a fulfilling remote work experience. The ad addresses the potential purchase barrier of monotony or dissatisfaction with current work-life balance by presenting Borda Coffee as an enabler of a more dynamic and enjoyable lifestyle. # Visual style The ad features a casual, UGC-style aesthetic with a mix of static shots and smooth transitions. The production quality has a polished feel, but maintains the authenticity of a user-generated video, enhancing its relatability. The editing is quick, maintaining a fast pace with frequent cuts to new activities. The audio-visual sync is not particularly strong, as the visuals primarily support the narrative without direct synchronization with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the text overlay, "I Quit My Corporate Job." - 00:00–00:01 00:00–00:01: The ad opens by showing the subject waking up in their bed at 7:00 AM. This establishes the starting point of the day and sets the tone for a relaxed morning. - 00:01–00:02 00:01–00:02: Moving to the kitchen, the subject prepares Borda Coffee. This moment highlights the product in a natural, everyday setting, suggesting that it's an integral part of their routine. - 00:02–00:05 00:02–00:05: The scene shifts to the subject working on a laptop by a pool from 7:30 AM to 1:30 PM. This showcases the flexibility and remote work aspect of their lifestyle, implying that they can work from anywhere. - 00:05–00:07 00:05–00:07: The ad transitions to the subject walking through the charming streets of Ericeira, Portugal from 2:00 PM to 5:30 PM. The text overlay notes, "coffee, postcards, & beach", emphasizing the blend of work and leisure in their daily life. - 00:07–00:10 00:07–00:10: A montage of the subject enjoying the beach with coffee and a snack. This illustrates the freedom and ability to take breaks and enjoy their surroundings, reinforcing the advertised lifestyle. - 00:10–00:12 00:10–00:12: The subject is shown going for a 9 km run at 6:00 PM, using the Strava app to track their progress. This promotes a healthy and active lifestyle, further enhancing the appeal of their daily routine. - 00:12–00:14 00:12–00:14: A brief shot of the subject showering at 7:00 PM, implying cleanliness and self-care as part of their routine. - 00:14–00:16 00:14–00:16: The subject prepares dinner at 7:30 PM. This normalizes their day, showing that even with a flexible lifestyle, routine activities like meal preparation are still part of their life. - 00:16–00:17 00:16–00:17: The subject is shown working again from 8:00 PM to 10:30 PM, balancing work and leisure throughout the day.

# Ad summary This ad for Outsite, a company offering coliving spaces, highlights last-minute deals in San Diego, specifically in the Golden Hill neighborhood. The ad features a series of quick shots showcasing the exterior and interior of a property, along with people enjoying the space. The visuals are complemented by text overlays indicating the location and price, aiming to entice viewers with affordable short-term living options. # Brand positioning Outsite is presented as a provider of coliving spaces, offering flexible living arrangements for individuals or groups, specifically last minute deals in a variety of locations. The brand targets those seeking community and convenience, emphasizing the ease of finding accommodations in desirable locations like San Diego. Outsite offers accommodations for those looking for shared workspaces with living options. The brand’s positioning is functional, focusing on providing a practical solution for remote workers, digital nomads, or anyone seeking short-term housing with a community aspect. # Product The advertised product is Outsite's coliving spaces in the Golden Hill neighborhood of San Diego. These spaces provide furnished accommodations designed for communal living and working, and are priced from $647 per week. The ad showcases the property's various features, including a kitchen, workspaces, bedrooms, and outdoor seating areas. The rooms are well lit and well decorated. The product targets individuals seeking a flexible and community-oriented living arrangement, particularly those who work remotely or enjoy collaborative environments. The ad addresses the potential purchase barrier of long-term leases by offering short-term options, making it appealing to those who desire flexibility and community. # Visual style The ad has a bright, clean aesthetic with a polished commercial feel. It uses quick cuts to showcase different aspects of the property and the people enjoying it. The pacing is fast, likely around 60 BPM, keeping the viewer engaged. The text overlays are timed to highlight key information, and the overall presentation aims to convey a sense of modern, convenient living. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by introducing Outsite's last-minute deals for the month of May. - 00:01–00:05 00:01–00:05: The ad then presents a series of quick visuals showcasing the coliving spaces available in San Diego's Golden Hill neighborhood. Each shot offers a glimpse into the living experience, highlighting the property's amenities and the people enjoying the space.

# Ad summary This ad promotes last-minute deals for Outsite in Madeira, Portugal. It showcases various views of the property, including bedrooms, co-working spaces, and exterior shots, emphasizing a blend of work and vacation environments. The ad uses a quick montage of visuals with text overlays to highlight the location and pricing. # Brand positioning Outsite is presented as a modern hospitality brand offering accommodations designed for digital nomads and remote workers. The brand focuses on combining work and leisure, providing spaces equipped for productivity alongside vacation amenities. It aims to cater to individuals seeking a blend of travel and professional life, positioning itself as an alternative to traditional hotels and co-working spaces by offering a community-focused environment in desirable locations. # Product The advertised product is accommodation at an Outsite location in Madeira, Portugal, catering to remote workers and digital nomads. It offers a blend of co-working and co-living spaces. The properties include bedrooms, communal working areas, and recreational facilities, designed to support both productivity and relaxation. The ad highlights last-minute deals starting from €404 per week, making it an affordable option for extended stays. It emphasizes the opportunity to live and work in a scenic location. # Visual style The ad features a clean and modern aesthetic with bright lighting and a focus on showcasing the properties and environments. The editing style employs quick cuts to display various aspects of the location, creating a dynamic and engaging visual experience. The production quality appears polished, aiming to appeal to a professional audience. The pacing is fast, with cuts timed to maintain viewer interest. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with text overlays introducing Outsite and highlighting last-minute deals for May, immediately setting the promotional context. - 00:02–00:04 00:02–00:04: The ad transitions to various quick shots of the Outsite property, including bedrooms, co-working spaces, and exterior views. These visuals aim to showcase the amenities and appealing environment of the accommodation, emphasizing its suitability for both work and leisure. - 00:04–00:05 00:04–00:05: The ad reiterates the location and starting price, reinforcing the value proposition of the offer. This sequence is from the brand's POV.

# Ad summary This ad promotes last-minute travel deals in May. It features aerial views of various destinations such as San Diego, Mexico City, Lisbon, Madeira, and Bali, with prices starting from $350 per week. # Brand positioning This travel brand specializes in last-minute deals, particularly for spontaneous travelers seeking affordable getaways. The brand focuses on exciting and easily accessible locations, appealing to those who want to seize opportunities for travel without extensive planning or high costs. The brand positions itself as a provider of budget-friendly travel options, emphasizing convenience and affordability. # Product The featured product is last-minute travel deals available during the month of May. These deals include various destinations such as San Diego, Mexico City, Lisbon, Madeira, and Bali, with prices starting at $350 per week. The offer targets budget-conscious travelers looking for affordable and quick vacation options. The deals provide an opportunity for spontaneous travel, eliminating the need for long-term planning and high travel costs. The advertised travel deals cater to individuals seeking accessible and attractive travel destinations without breaking the bank, promoting affordability and convenience. # Visual style The ad features a polished and high-quality aesthetic with smooth transitions and aerial shots that showcase the scenic beauty of travel destinations. The editing style is static with no cuts, maintaining a consistent pace. The production quality is high-end, resembling a commercial designed to attract travelers with visually appealing locations and clear text overlays to communicate essential information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The ad begins with an aerial view of coastal scenery, highlighting the natural beauty of one of the destinations.

# Ad summary string # Brand positioning The brand is presented as a provider of affordable last-minute travel deals. It aims to occupy a space in the consumer's mind as a go-to for spontaneous and budget-friendly vacations. The brand aligns with a lifestyle of adventure and flexibility. By offering deals starting from $350 per week, it positions itself against traditional travel agencies that may have higher prices or less flexibility. The brand positioning is functional, focusing on the affordability and convenience of its offerings. # Product The product being advertised is last-minute travel deals to various destinations, including San Diego, Mexico City, Lisbon, Madeira, and Bali. These deals start from $350 per week, making them an affordable option for travelers. The product targets individuals looking for spontaneous and budget-friendly vacation options. The ad addresses the purchase barrier of high travel costs by explicitly stating the low starting price, making it accessible to a wider range of potential customers. # Visual style The ad has a polished aesthetic with smooth transitions and a focus on showcasing beautiful travel destinations. The editing style is static shots with text overlays. The production quality is high-end, suggesting a professionally produced commercial. The visual motif is aerial shots of travel destinations. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The scene opens with an aerial view of a coastal town with colorful buildings and a beach. The text "Last-Minute Deals May" appears on screen. The intention is to capture the viewer's attention with a beautiful location and enticing travel opportunity.