How Oribe Advertises on Meta

# Ad summary The ad showcases Oribe's Supershine Smoothing Wax Stick, emphasizing its ability to smooth flyaways and frizz, sculpt hair, and add shine. The product is demonstrated on a model with medium-length, auburn hair, styled into a sleek bun and various other styles to highlight the product's versatility. The ad focuses on the product's functional benefits and ease of use. # Brand positioning Oribe is presented as a luxury haircare brand that focuses on high-performance products for sophisticated styling. The brand positions itself within the premium market through its sleek packaging and emphasis on professional results. By highlighting attributes like "Supershine," it targets consumers who value polished, refined aesthetics. Oribe aligns with a lifestyle of elegance and high-end beauty standards, setting itself apart through its attention to detail and the promotion of salon-quality results at home. # Product The Oribe Supershine Smoothing Wax Stick is a styling product designed to smooth flyaways, control frizz, and add shine to hair. The product comes in a solid stick form, packaged in a navy blue container with the brand's logo and name prominently displayed. The stick can be applied directly to the hair, smoothing down stray hairs and providing a flexible hold. The ad emphasizes its ability to "smooth flyaways and frizz with flexible hold." It is suitable for creating sleek, polished hairstyles and taming unruly hair. The wax stick is portrayed as an easy-to-use solution for achieving professional-looking results at home, eliminating the need for messy gels or sprays. # Visual style The ad has a polished and high-end aesthetic, typical of luxury haircare brands. The editing style includes quick cuts to showcase the product in use and highlight different angles and results. The production quality is very high, creating a sleek commercial feel. The pacing is fast, syncing with the upbeat music to maintain viewer engagement. The audio and visual elements are timed to emphasize product actions and text overlays. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Oribe product is shown up close. - 00:01–00:02 00:01–00:02 The wax stick is applied to the model's hair. The message is that the wax stick helps create a sleek hairstyle. - 00:02–00:03 00:02–00:03 The camera focuses on the back of the head to show the shiny results of the product. - 00:03–00:04 00:03–00:04 The product is applied to the front of the model's head to show the application from another angle. - 00:04–00:05 00:04–00:05 The wax stick smooths the hair and adds a flexible hold. - 00:05–00:06 00:05–00:06 The Oribe wax stick is shown on a counter in front of a mirror.

# Ad summary This ad for Oribe's Supershine Collection features a series of glamour shots of the product line and its packaging. The ad uses a clean aesthetic and the tagline: "From dull & dry to dazzling & hydrated." # Brand positioning Oribe is presented as a luxury hair care brand focused on providing shine and hydration. The brand uses the tagline 'From dull & dry to dazzling & hydrated' to position itself as a premium solution for hair that needs revitalization. The overall aesthetic is clean, elegant, and sophisticated, suggesting a high-end market position. The brand seems to ignore the trend of minimalist or natural beauty, instead focusing on glamour and visible transformation. The multiple products indicate a comprehensive approach to hair care, all working together to enhance shine and hydration. # Product The ad features Oribe's Supershine Collection, a range of hair care products designed to transform dull, dry hair into dazzling, hydrated locks. While several products are shown, they are presented as a cohesive collection. The central claim is that the products work to deliver 'dazzling & hydrated' hair from 'dull & dry.' The products are packaged in sleek, dark purple containers, which contributes to the premium feel. The ad does not explicitly mention specific ingredients or features of each product, but the implication is that they work together to address dryness and enhance shine. # Visual style The ad has a polished and high-end commercial aesthetic, with smooth transitions. The visual motifs include a reflective surface and soft lighting. The pacing is slow and consistent, emphasizing the luxury feel. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the presentation of 'The Supershine Collection' and the promise of transforming hair 'From dull & dry to dazzling & hydrated'. - 00:04–00:07 The ad transitions between a singular product, a pair of products, and all four products from the Oribe Supershine collection.

# Ad summary The ad features an influencer sitting on a bench in front of Oribe shopping bags. She removes the bags and sits back down. # Brand positioning Oribe is presented as a high-end luxury brand, reflected in the influencer's stylish attire, the upscale shopping bags, and the minimalist aesthetic. The brand aligns with a lifestyle of sophistication and effortless cool. There are no direct comparisons to competitors, but the overall impression is one of exclusivity and quality, suggesting the brand operates in a premium segment. The brand positioning leans heavily on emotional appeal, conveying a sense of elevated style and desirable lifestyle that customers want to associate with. # Product The ad features Oribe hair care products contained in shopping bags. There are no direct verbal descriptions of the product’s features or benefits. The visual cues communicate the product's value through association with luxury and high fashion. The products are for individuals who seek premium hair care and value a polished, fashionable image. The ad hints that the products enhance one's personal style and contribute to an elevated, trendy look. The ad aims to overcome the purchase barrier of potentially high price by associating the products with aspirational lifestyle and high-end brand image. # Visual style The ad has a minimalist and polished aesthetic with a focus on clean lines and muted colors. The editing style is simple with static shots and smooth transitions. The production quality feels like a polished commercial, aiming to convey a sense of high-end quality and understated elegance. The pacing is slow and deliberate, around 7 CPM, allowing the viewer to take in the visual details and associate the brand with sophistication. There are no instances of audio-visual sync. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of feet walking toward a bench with Oribe shopping bags. - 00:01–00:04 A woman wearing sunglasses sits on the bench with the shopping bags around her. The message conveyed is the association of the brand with style and fashion. - 00:04–00:07 The woman picks up the shopping bags and removes them from the bench. - 00:07–00:10 She puts the shopping bags on the floor near the bench. - 00:10–00:13 She sits back down on the bench without the bags.

# Ad summary An image ad promoting Oribe hair care products. The ad features a stack of boxed Oribe products, with a large text overlay announcing a 20% off sale on all orders. The ad aims to create a sense of urgency with the inclusion of 'Obsession Week'. # Brand positioning Oribe is presented as a luxury haircare brand. The sleek, minimalist packaging and elegant typography, combined with the 'Obsession Week' promotion, position Oribe as a premium brand that customers can be passionate about. The brand seems to ignore category norms by focusing on a high-end, aspirational image rather than directly comparing itself to competitors or highlighting functional benefits in a highly overt way. The brand positioning is both functional, promising high-quality hair care, and emotional, appealing to the customer's desire for luxury and self-care. # Product The ad features various Oribe haircare products, all packaged in sleek, minimalist boxes. The specific products include the Supershine Moisturizing Cream, various shampoos, and the Gold Lust haircare line. Each product is designed for hair care and styling. The ad emphasizes a limited-time promotion of 20% off all orders, creating a sense of urgency and incentivizing purchase. The products are presented as part of a luxurious and desirable self-care routine. # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation. The stacked product boxes create visual interest, while the muted color palette and clear typography convey a sense of luxury and sophistication. The overall style is polished and professional, suggesting high production quality. # Hooks Headline: 20% OFF ALL ORDERS # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visually appealing stack of Oribe product boxes, arranged to catch the eye and showcase the brand's aesthetic. The message is that Oribe products are luxurious and desirable. The perspective is that of the brand. - A large text overlay announces '20% OFF ALL ORDERS,' immediately grabbing attention and presenting a clear incentive to purchase. The message is that now is the perfect time to buy Oribe products. The perspective is that of the brand. - The ad highlights 'OBSESSION WEEK,' creating a sense of urgency and exclusivity around the promotion. The message is that this is a limited-time opportunity to indulge in Oribe products. The perspective is that of the brand. - A disclaimer at the bottom clarifies '*Sets excluded US and CA only,' setting expectations and preventing confusion. The message is that not all products are included in the sale. The perspective is that of the brand.

# Ad summary An advertisement for Oribe hair products promotes the brand's Obsession Week sale with 20% off of all orders. The ad features a person sitting on a bench surrounded by multiple Oribe shopping bags. The person then gathers the bags and walks away, leaving behind one product, drawing attention to the ongoing sale. # Brand positioning Oribe is presented as a luxury haircare brand, synonymous with premium quality and high-end appeal. The brand's positioning focuses on creating an image of aspirational beauty and self-indulgence. The emphasis on "obsession" suggests that the brand aims to create a strong emotional connection with its customers, implying that its products are not just functional but also highly desirable. This is further reinforced by the visual depiction of someone with multiple shopping bags filled with Oribe products. The brand does not explicitly mention competitors, instead focusing on reinforcing the desirability and appeal of its own products. # Product The ad features various Oribe hair products, packaged in sleek black bottles and containers, and presented in shopping bags with the Oribe logo on a white background. The products are luxury hair care items, targeting consumers who seek high-end and premium solutions for their hair. The ad does not specify individual product details or ingredients, but it is implied that the products are worth trying due to their association with the Oribe brand and the concept of "obsession". The USPs are not explicitly stated, but are rather suggested through the luxury aesthetic, implying high-quality and exclusivity. The ad does not address any specific purchase barriers directly but creates a desire through the presentation of the products as something to be obsessed over. # Visual style The ad has a clean and minimalist aesthetic, with a bright white background that gives it a polished and modern feel. The production quality is high, resembling a professional commercial, which supports the luxury positioning of the brand. The editing style consists of static shots with smooth transitions. The pacing is consistent with minimal cuts, creating a relaxed yet focused viewing experience. There are no obvious audio-visual sync elements. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The camera shows a close-up view of several Oribe shopping bags on a white surface, with a pair of legs in jeans and black loafers standing among them. The focus is on the shopping bags, emphasizing the brand's presence and creating anticipation. - 00:01–00:08 The shot widens to reveal a person sitting on a black bench surrounded by Oribe shopping bags. The text overlay reads, "The obsession is real." The message conveys that Oribe products are highly desirable and worth obsessing over, from the brand's perspective, creating a sense of aspiration and desire. - 00:04–00:09 The person stands up and gathers all the shopping bags, walking out of the frame. This reinforces the idea of collecting and owning multiple Oribe products, further emphasizing the theme of obsession and desirability. - 00:08–00:13 As the person walks away, one product falls out of the bag and remains on the ground near the bench. The focus shifts to the fallen product and the text overlay, "OBSESSION WEEK, 20% off all orders on Oribe.com* *Sets excluded." This moment introduces the sale as an offer that creates a sense of urgency and an incentive to purchase Oribe products.

# Ad summary This ad promotes Oribe's 'Obsession Week' by offering a complimentary surprise gift box with orders over £75. The ad features an overhead shot of an Oribe-branded shopping bag filled with Oribe product boxes, positioned between the feet of a person wearing black shoes and a dark skirt or dress. # Brand positioning Oribe is presented as a luxury brand in the high-end hair care market. The use of minimalist packaging in white with gold and black accents conveys a sense of sophistication and elegance. By offering a surprise gift box with a qualifying purchase, Oribe reinforces its image as a premium brand that values customer appreciation, pushing against the norms of budget-focused or mass-market hair care. # Product The ad features an assortment of Oribe hair care products contained in white boxes with gold and black accents. The products are packaged in rectangular cardboard boxes of varying sizes, suggesting a range of hair care items. The primary draw highlighted is the complimentary surprise Gift Box offered with any £75+ order, which serves to entice customers to purchase Oribe products. # Visual style The ad utilizes a clean, minimalist aesthetic. The overhead shot and neutral color palette create a sense of luxury and sophistication. The image is well-lit with soft, diffused lighting, enhancing the premium feel of the products. The composition is simple and direct, focusing on the products and the promotional offer. The overall impression is polished and professional. # Hooks Headline: OBSESSION WEEK # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a shopping bag filled with Oribe products, immediately establishing the brand and the variety of items they offer. The brand is telling the audience that they have a wide range of products available for purchase. - The ad then highlights the 'Obsession Week' promotion, indicating a time-limited event. The brand is creating a sense of urgency and excitement around the opportunity to purchase their products. - The ad introduces an offer of a complimentary surprise gift box with a £75+ order and provides a code. The brand is offering a strong incentive to encourage immediate purchase.

# Ad summary This ad presents the Oribe brand of hair products using a model with multiple shopping bags full of the company's products. The ad showcases a current offer of 20% off of all orders and is centered around the theme of 'Obsession Week'. # Brand positioning Oribe is presented as a luxury brand of haircare products that one might become 'obsessed' with. The ad features a young, fashionable model with a street-style edge. The brand is positioned as something worth splurging on, as the model is seen with multiple shopping bags overflowing with Oribe products. Oribe aims to occupy the space in the consumer's mind as a high-end brand that defies the norms of traditional haircare marketing, as seen by its fashion-forward presentation. # Product The ad displays several Oribe haircare products, including shampoo, conditioner, hairspray, and styling creams, packaged in sleek, monochromatic containers. The products are presented as items of desire, as the model is seen with multiple shopping bags overflowing with the product. The focus is less on individual product features and more on the overall brand and its appeal to those who want to project a luxurious image. The ad showcases a brand that's worth becoming obsessed with, suggesting the products deliver exceptional results that justify their premium positioning. The current 'Obsession Week' promotion, offering 20% off all orders on Oribe.com (sets excluded), addresses the purchase barrier of potentially high costs, making the brand more accessible during the promotional period. # Visual style The ad has a clean, minimalist aesthetic with a focus on the model and the product. The editing style includes quick cuts and static shots, with smooth transitions. The production quality appears polished, similar to a high-end commercial, which supports the brand's luxurious tone. The pacing is consistent throughout the ad. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A pair of legs wearing jeans and loafers stand next to an Oribe shopping bag. - 00:01–00:02 00:01–00:02: A model sits on a bench surrounded by Oribe shopping bags, conveying a sense of luxury and indulgence. The on-screen text 'The obsession is real' emphasizes the brand's desirability and the consumer's love for Oribe products. - 00:02–00:08 00:02–00:08: The model throws the shopping bags to the side, creating a playful and carefree vibe. This suggests that having an 'obsession' with Oribe is fun and effortless. - 00:08–00:13 00:08–00:13: The camera pans out to showcase the 'Obsession Week' promotion, offering 20% off all orders on Oribe.com, excluding sets. This is a direct call to action, encouraging viewers to take advantage of the offer and indulge in their 'obsession' with Oribe.

# Ad summary This ad promotes the Oribe brand, highlighting their Obsession Week sale with a playful visual of a woman with multiple shopping bags, losing one of the products, followed by text announcing the sale. # Brand positioning Oribe is presented as a luxury brand that elicits obsessive devotion from its customers. This is conveyed through the ad's title of "Obsession Week", the name of one of the streets in the opening scene being "Obsessed Ave", and the visual of a woman with arms full of Oribe shopping bags, implying a large and frequent spending habit on the brand's products. The brand's aesthetic and packaging are minimalistic and luxurious. # Product The featured product is a hair product, presumably a styling or finishing item, contained in a small, cylindrical silver bottle with a black top. This product is revealed when the woman accidentally drops it from one of her shopping bags. The ad highlights the desirability of Oribe products, implying they are worth obsessing over and stocking up on. # Visual style The ad has a clean and minimalistic aesthetic, featuring stark white backgrounds and simple black-and-white props. The editing is simple with static shots and direct cuts. The production quality is polished, with a focus on clear visuals and text overlays. The pacing is slow and deliberate, emphasizing the brand's message and sale promotion. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman walks down a sidewalk carrying multiple shopping bags. - 00:04–00:07 The woman drops a small silver bottle from the shopping bags and continues walking, unaware that she dropped it. - 00:07–00:11 Text displays with the brand's sale promotion.

# Ad summary An ad for Oribe 'Obsession Week' shows a person sitting with an Oribe product while surrounded by Oribe shopping bags. It offers a free gift with orders over 75€ when a code is entered. # Brand positioning Oribe is presented as a luxury hair care brand through the ad's sophisticated visual style, model's appearance, and emphasis on exclusive promotions. The brand aligns with a lifestyle of indulgence and high-end beauty, positioning itself in a premium market segment. It sets itself apart through the use of a specific promotional event. # Product The ad promotes Oribe's range of hair care and beauty products, highlighted through the inclusion of shopping bags and a product box. The key detail mentioned is the offer of a free 'surprise gift box' with every order above 75€. This addresses the purchase barrier by providing an incentive to buy. # Visual style The ad uses a highly polished, studio-shot aesthetic with a focus on clean lines and neutral tones. The visual motif revolves around product presentation and brand elements. There is subtle color grading with soft lighting that enhances the high-end feel. The typography is integrated in a large and bold format, which may impact stop power in feed. # Hooks Headline: OBSESSION WEEK # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a stylish model surrounded by Oribe shopping bags, conveying a sense of luxury and exclusivity. This is intended to grab the viewer's attention and associate the brand with a desirable lifestyle, communicated from the brand's perspective. - The ad introduces 'Obsession Week' and the offer of a free 'surprise gift box' with orders above 75€ when the code is entered, creating a sense of urgency and incentive to purchase. This is to persuade the viewer to take advantage of the promotion. The POV is from the brand.

# Ad summary This image ad promotes Oribe hair products, highlighting a 20% off sale during 'Obsession Week.' The ad features a shampoo bottle held by a person, emphasizing the brand's signature product. # Brand positioning Oribe is presented as a luxury haircare brand, emphasizing daily indulgence and a premium experience. The brand aims to occupy the space of high-end, sophisticated haircare, aligning with values of personal pampering and elevated self-care rituals. It subtly deviates from mass-market competitors by focusing on a 'signature' experience, which suggests a departure from standard hair care routines towards a more opulent, boutique approach. The brand's positioning is largely emotional, appealing to consumers who seek a touch of luxury and sensory pleasure in their daily lives. # Product The product featured is Oribe Signature Shampoo, described as 'A Daily Indulgence.' It is a shampoo designed to provide a luxurious, daily hair-cleansing experience. The bottle itself is dark and sleek. The USP lies in its branding as a signature product that provides more than just cleansing. The mention of 'un petit plaisir quotidien' (a small daily pleasure) implies a self-care ritual that enhances the user's daily routine. The ad addresses the purchase barrier of everyday products feeling ordinary by positioning this shampoo as an elevated, indulgent experience. # Visual style The ad has a polished, studio-shot aesthetic with a focus on product visibility. The visual motif is clean and simple, highlighting the shampoo bottle against a neutral background. The image treatment includes soft lighting and shallow depth of field, drawing attention to the product. The typography is large and bold. The style is generally native, fitting well within a standard in-feed ad format. The overall effect is designed for scannability, making the offer and product quickly noticeable. # Hooks Headline: 20% OFF ALL ORDERS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of the Oribe Signature Shampoo bottle being held. The message is that this product is the focus. The brand is telling this part of the story to highlight the product. - Next, the ad presents text stating '20% OFF ALL ORDERS' with the added text 'OBSESSION WEEK.' This highlights a promotional offer. The brand is telling this part of the story to create a sense of urgency and encourage purchases during a limited time. - Finally, the ad includes the disclaimer '*Excluding sets. US and CA only.' to limit the offer. The brand is telling this part of the story to set limitations and manage expectations.

# Ad summary This ad for Oribe features a woman holding multiple shopping bags filled with Oribe products. The ad promotes a 20% off sale on all orders during Obsession Week, excluding sets in the US and Canada. # Brand positioning Oribe is presented as a luxury hair care brand. The brand aims to occupy a space in the consumer's mind as a provider of high-end, premium hair products. The visual of a woman carrying multiple shopping bags filled with products suggests an alignment with a lifestyle of indulgence, beauty, and sophistication. Oribe positions itself above category norms through its aspirational imagery, exclusive offer, and focus on creating an 'Obsession Week,' which implies a level of devotion and desire beyond typical hair care purchases. The brand positioning is both functional, promising high-quality hair care, and emotional, aligning with feelings of luxury and self-care. # Product The ad features a range of Oribe hair care products, identifiable by the brand's logo on multiple shopping bags. While the specific products aren't detailed, the variety of bags implies a comprehensive line that caters to diverse hair care needs. The ad highlights the brand's signature packaging and reinforces its status as a luxury hair care provider. The products are implied to be worth purchasing and trying, due to the limited-time offer of 20% off all orders during 'Obsession Week,' which suggests customers are already highly enthusiastic about the brand. This promotion aims to overcome any purchase barriers by providing a discount, making the premium products more accessible. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and modern, focusing on a central figure surrounded by branded shopping bags. Image treatment includes soft, even lighting and subtle color grading. The ad's style is intended to mimic high-end fashion or beauty advertising, creating an aspirational feel that enhances scannability and stop power in the feed. # Hooks Headline: 20% OFF ALL ORDERS # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad showcases a woman carrying multiple Oribe shopping bags to create an image of luxury and exclusivity. This conveys the message that Oribe is a desirable brand with products worth purchasing. The audience experiences this from the brand's perspective. - The offer of '20% OFF ALL ORDERS' is presented to incentivize viewers to make a purchase. This tells the story that Oribe products are now more accessible. The brand is telling this part of the story to encourage sales. - 'OBSESSION WEEK' is promoted to build excitement and a sense of urgency. This reinforces the idea that Oribe is a coveted brand. The brand is conveying this message to create FOMO. - The asterisked disclaimer '*Sets excluded US and CA only.' provides important fine-print information regarding the offer. This comes from an external source to ensure transparency and manage expectations.

# Ad summary This image ad promotes Oribe hair care products with a 20% off sale during their Obsession Week. Restrictions apply, see details. # Brand positioning Oribe is presented as a luxury haircare brand, positioned for those seeking premium products. The brand's aesthetic in the ad is sleek and modern. The products are packaged in dark, high-end bottles and containers. This suggests a focus on sophistication, quality, and exclusivity within the haircare market. The brand appeals to consumers who are willing to invest in their hair care routine and desire a touch of elegance. # Product The ad features a collection of Oribe hair care products. The products are packaged in sleek, dark-colored bottles and containers with gold accents. One product appears to be hairspray, shown in a tall, cylindrical aerosol can with a gradient design. Other products include what appears to be a bottle of hair oil or serum with a pump, a shampoo or conditioner in a tube, a hair styling product in a jar, and a uniquely shaped fragrance bottle. The products are targeted towards individuals who are looking for premium, high-quality hair care solutions. The ad is offering 20% off all orders during "Obsession Week," excluding sets and is available in the US and Canada. This implies the brand wants customers to try a wide range of their products at a discounted price. # Visual style The ad features a clean and modern visual style. The production quality appears to be high. The image treatment includes soft lighting. The background is a gradient that fades from light to dark. The text is large and bold, making it easy to read. The composition of the ad is simple and elegant, which emphasizes the luxury of the product and offer. # Hooks Headline: 20% OFF ALL ORDERS* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a large, attention-grabbing headline that announces the promotion, instantly informing the viewer about the sale. The brand is telling the customer about the deal. - The main visual is an assortment of Oribe products, displayed together to showcase the brand's range. The brand is telling the customer that they have options. - The ad concludes with the details and restrictions. The brand is clarifying the terms of their promotion.

# Ad summary string # Brand positioning Oribe is presented as a high-end brand, as the ad depicts a woman who appears to be obsessed with the brand and its products, stumbling and dropping multiple Oribe shopping bags. The brand positions itself as a luxury product, emphasizing exclusivity and indulgence. The aesthetic of the ad suggests a tone of playful luxury, with the product placed at the intersection of 'Oribe st' and 'Obsessed Ave'. This implied obsession drives the brand positioning away from functional need and more toward emotional desire and a lifestyle of affluence. The brand seems to ignore any sort of value or competitor comparisons and focuses on creating a sense of desire and exclusivity. # Product The ad features Oribe hair care products, specifically showcasing a travel-sized hair product in a silver container. The product is marketed towards individuals who value luxury hair care and are willing to invest in high-end products. While specific features and ingredients are not detailed, the ad conveys the product's worth through the implied lifestyle and brand association. The ad addresses purchase barriers by implying that even in travel size, the product retains its luxurious appeal. The moment of use is implied through the unboxing and the suggestion that the product is essential enough to warrant carrying multiple shopping bags. The brand focuses on conveying a message of high-end quality and desirability for its hair care line. # Visual style The ad has a clean, minimalistic aesthetic with a studio-lit environment and a white background. The editing style consists of static shots with smooth transitions, giving it a polished commercial feel. There are no visible jump cuts or quick cuts. The visual motif is a play on a city street scene with a zebra crossing and a street sign, yet it's all staged in a studio. The pacing is consistent with long shots and deliberate movements. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman walks across a zebra crossing on a city street - 00:01–00:01 The woman is looking at her phone, and carrying multiple shopping bags with Oribe logos - 00:01–00:02 The woman trips and falls - 00:02–00:03 The products spill onto the zebra crossing - 00:03–00:04 The woman bends over and picks up the shopping bags - 00:04–00:05 The woman walks out of frame, dropping a single travel-sized Oribe product as she leaves - 00:06–00:11 The travel-sized Oribe product rolls across the zebra crossing

# Ad summary The ad promotes Orbe hair products, focusing on a routine for achieving a perfect blowout at home. The ad features a creator sharing her long-term loyalty to the brand's shampoo, conditioner, and heat protectant spray, showcasing the final results with shiny and healthy-looking hair. # Brand positioning Orbe is positioned as a high-quality hair care brand that is so effective that people stay loyal to it for over a decade. The brand promotes luxury and commitment through large-size products and the long-term benefits of healthy, shiny hair. By emphasizing the Gold Lust shampoo and conditioner, and Royal Blowout spray, Orbe is presented as a premium solution for consumers seeking long-term hair health and professional-quality styling at home. # Product The ad features Orbe Gold Lust Shampoo and Conditioner, presented as a core part of the influencer's hair care routine for the last 12 years. These products are highlighted as essential for maintaining shiny and healthy hair. The ad also features Orbe Royal Blowout spray, emphasizing its dual benefit of smelling great and effectively protecting hair from heat damage during styling. These products work together to deliver visibly superior results, emphasizing long-term hair health and noticeable shine and are described as “the best of the best”. # Visual style The ad has a polished UGC feel, with natural lighting and a clean bathroom setting. It uses quick cuts to move through the creator's hair care routine. The video maintains a consistent pace, with cuts timed to the spoken content to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces her go-to blowout routine using her favorite Orbe products. - 00:04–00:07 She announces that Orbe.com is 20% off, creating an incentive for viewers to purchase. - 00:07–00:15 She addresses the common question about her favorite hair products, establishing the ad as a response to audience interest and expressing her long-standing loyalty to Orbe. - 00:15–00:24 The creator highlights her use of Orbe Gold Lust shampoo and conditioner for the past 12 years, emphasizing her commitment to the product and showing the products sitting in her shower. - 00:24–00:32 The creator presents the large sizes of the shampoo and conditioner as proof of her commitment. - 00:32–00:39 The creator discusses the importance of heat protectant and introduces Orbe Royal Blowout spray. - 00:39–00:46 She demonstrates the heat protection by spraying the product onto her hair before using a blow dryer. - 00:46–00:51 She uses a hair dryer in conjunction with a brush to further style her hair. - 00:51–00:53 The creator restates how much of a difference she feels when she uses the Orbe products. - 00:54–01:03 She displays the final result, showcasing her shiny and healthy hair.

# Ad summary This image ad promotes Oribe products with a 20% off sale for Obsession Week. The ad features a stack of various Oribe product boxes arranged on a dark surface, with sale details overlaid in white text. # Brand positioning Oribe positions itself as a luxury haircare brand. The brand aligns with a lifestyle of elegance and high-end beauty, creating a sense of exclusivity and indulgence. By offering sophisticated formulations and sleek packaging, Oribe distinguishes itself from mass-market competitors. The brand positioning is both emotional and functional. It promises not only effective hair solutions but also an elevated, pampering experience. The multiple products shown each cater to different hair needs, but all maintain the same brand identity of luxury and performance. # Product The ad features a variety of Oribe haircare products, each presented in tall, rectangular boxes. The products are diverse in function, ranging from moisturizing creams to hair oils, each designed to cater to specific hair care needs. The products are targeted towards consumers who value high-end beauty and are willing to invest in premium haircare solutions. Each product is subtly displayed through its packaging, emphasizing a clean, elegant design. The ad conveys that Oribe products are worth trying or buying due to their luxurious branding and the promise of salon-quality results. # Visual style The ad features a polished, studio-shot aesthetic. A grid layout is implied by the way the text is overlaid. The image treatment includes background removal to create a clean, uncluttered look. The typography is large and bold. The style feels native to social media platforms, maximizing scannability. # Hooks Headline: 20% OFF ALL ORDERS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a stack of Oribe product boxes, immediately showcasing the brand’s product range. This aims to grab attention and highlight the variety of options available. The brand is presenting this overview. - A large text overlay announces "20% OFF ALL ORDERS", which serves as the primary hook to draw in potential customers. This is the brand telling the customer that they can save money. This progresses the narrative by presenting the promotion. - The ad then includes "OBSESSION WEEK" which frames the sale as a special, limited-time event. This is also the brand informing customers about their weekly promotion. This adds urgency and excitement, encouraging immediate action. - A disclaimer is added at the bottom, stating "*Sets excluded. US and CA only." This provides crucial details about the sale's limitations, ensuring transparency. The brand is providing clarity. This refines the scope of the offer.

# Ad summary This ad promotes Oribe products during their 'Obsession Week' sale. It features a 20% off discount on all orders, excluding sets, and is valid in the US and Canada only. # Brand positioning Oribe is presented as a luxury brand, emphasized by the high-end packaging of the products, the sleek font, and the simple color palette. The brand aims to occupy a space in the consumer's mind that is associated with high quality and luxury. The brand seems to align with values of sophistication and exclusivity. This contrasts with more accessible or mass-market brands by positioning itself as an aspirational product. The brand positioning is primarily emotional, focusing on the desire for high-end beauty and self-care experiences. # Product The advertised product is a range of haircare products from Oribe, packaged in rectangular boxes with a white base and gold accents. The boxes feature the brand name and product details in a minimalist design. These products appear to be part of a larger offering designed for people who want to invest in premium haircare. The USPs include the brand's luxury positioning, suggested by the elegant packaging and focus on 'Obsession Week,' implying a limited-time opportunity. The ad addresses potential purchase barriers by offering a 20% discount on all orders, excluding sets, which could entice customers to try the product line. This encourages consumers to indulge in high-quality products. # Visual style The ad features a minimalist and clean visual style with a focus on the brand's luxury positioning. The production quality appears to be studio-shot, with soft lighting and a neutral color palette. The layout is simple, with the product and promotional text taking center stage. The image treatment includes subtle color grading to enhance the premium feel. The typography is clean and modern, further emphasizing the brand's sophistication. The style contrasts with typical in-feed content, aiming for high stop power and scannability through simplicity and a clear offer. # Hooks Headline: 20% OFF ALL ORDERS* # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the announcement of a promotion, '20% OFF ALL ORDERS*,' immediately grabbing attention and signaling value to the audience. This is told from the brand's perspective, aiming to entice viewers with an attractive offer and encourage them to explore the product range. - The image then transitions to a visual representation of the brand's products spilling out of a tote bag, accompanied by the text 'OBSESSION WEEK,' reinforcing the idea of a special, limited-time event. The story progresses by creating excitement and a sense of urgency, urging potential customers to take advantage of the promotion. - The fine print disclaimer '*Sets excluded. US and CA only.' provides essential details about the offer’s limitations. This is told from the brand's perspective, ensuring transparency and managing expectations.

# Ad summary The ad showcases a woman demonstrating her hair blowout routine using a range of Oribe hair products, including shampoo, conditioner, and heat protectant spray. The routine emphasizes achieving shiny, healthy-looking hair, highlighting the effectiveness and long-term benefits of using Oribe products, which are available at a 20% discount on Oribe.com. # Brand positioning Oribe positions itself as a luxury haircare brand that provides high-quality products for achieving and maintaining healthy, shiny hair. The brand is presented as a go-to for individuals who are serious about their hair care routine and willing to invest in premium products. The brand stands out by offering a range of products, from shampoo and conditioner to heat protectant spray, that work together to take hair care to the next level, suggesting a holistic approach to hair health. Oribe seems to ignore cost concerns and focuses on the quality and proven loyalty of its customer base, highlighting the emotional connection customers have with the brand. The positioning is both functional (providing effective hair care) and emotional (inspiring confidence through great-looking hair). # Product The ad primarily features Oribe's Gold Lust shampoo and conditioner, presented as essential products for achieving a healthy hair blowout. These products are highlighted as being used by the promoter for 12 years, underlining the product's reliability and long-term benefits. Also featured is Oribe's Royal Blowout Spray, which serves as a heat protectant to protect hair when heat styling. The Royal Blowout Spray is highlighted as not only smelling amazing, like all the Oribe products, but also being highly effective. The products address purchase barriers by promising visible results such as shiny and healthy hair and by promoting a holistic hair care routine that justifies the investment in multiple products. The ad focuses on conveying that these products are worth trying and buying because they provide superior results and are used and trusted by the promoter. # Visual style The ad has a polished UGC aesthetic, combining a casual, selfie-style camera angle with clear visuals and a relatively static frame. It mimics the style of a personal vlog or beauty tutorial, with the presenter standing in a home bathroom setting. The lighting is natural, giving a realistic feel. The editing is minimal, with smooth transitions between shots, giving the ad a fluid pace. The pacing is moderate, with around one to two cuts per minute. The audio-visual sync is maintained, with the cuts corresponding to the presenter's voiceover, creating a seamless viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Let's stock up # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator introduces herself and claims that she will be performing her go-to blowout routine using all of her favorite Orbe products. The presenter is setting up a how-to style of video, highlighting her specific loyalty to the Oribe brand, in which she will demo several Oribe products to achieve a blowout. - 00:07–00:15 00:07–00:15 As a response to being asked about the products she is loyal to, the creator states that there is not a brand she has been loyal to longer than Orbe. From the creator's perspective, she establishes a longstanding loyalty to the brand. - 00:15–00:18 00:15–00:18 The creator transitions into the demonstration, mentioning that she has been using the Orbe Gold Lust shampoo and conditioner. From the creator's point of view, she will now begin to demo the line of products she uses and that are part of her blowout routine. - 00:18–00:23 00:18–00:23 The creator then goes to the shower to pump out shampoo, then shows her hair being shampooed. This is a visual demonstration of the first step in the presenter's hair blowout routine. - 00:23–00:33 00:23–00:33 The creator comes back to the camera and talks about how she has repurchased these products countless times. She says the Gold Lust shampoo and conditioner has permanent real estate in her shower and implies she is committed to this particular line of products. - 00:33–00:44 00:33–00:44 The creator talks about the importance of heat protectant, and highlights her use of the Orbe Royal Blowout spray to that effect. The creator transitions into mentioning heat protectant as an important product for hair protection and care. - 00:44–00:51 00:44–00:51 The creator continues to demo the blowout as she uses the heat protectant and begins styling her hair with a hairdryer and brush. This visual shows the second step of the presenter's hair blowout routine. - 00:51–01:03 00:51–01:03 The creator concludes the demonstration by reiterating the positive effect on her hair from the Oribe products and saying that they are the best. From the creator's point of view, she is highlighting the difference she feels in her hair when she uses Oribe and reiterating the company's commitment to healthy hair. - 01:03–01:04 01:03–01:04 The creator encourages viewers to stock up on the Oribe products she has demoed. From the creator's point of view, she is encouraging viewers to buy the Oribe products she mentioned in this video.

# Ad summary This ad showcases Oribe products inside of a shopping bag. The ad is advertising a free surprise gift box with orders over 75€, with code OBSESSION. # Brand positioning Oribe is presented as a luxury hair care brand, evident through the packaging's minimalistic, modern design and the brand name on the shopping bag. The brand's aesthetic focuses on high-end beauty and exclusivity. By providing a surprise gift box, the brand encourages customers to purchase their products, implying that their products are high value and desirable. # Product The ad features multiple hair care products from Oribe, showcasing a variety of items that range in shape and size from taller, narrow boxes to shorter, wider boxes. The products appear to be contained inside a shopping bag with black handles. The products are for people who want to buy Oribe products and receive a surprise gift box with their purchase. The ad addresses the potential purchase barrier of the cost of Oribe products by giving a surprise gift box for orders over 75€. # Visual style The ad features a clean and minimalistic style, focusing on the product and the offer. The production quality appears to be studio-shot with neutral colors and soft lighting. The typography is modern and bold, overlaid on the image to grab attention. The overall design is simple and elegant, aligning with the brand's luxury aesthetic. # Hooks Headline: OBSESSION WEEK # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image shows a shopping bag filled with Oribe products, with the headline "OBSESSION WEEK" overlaid. This draws the viewer in with the promise of a special event. - The ad copy details the offer: a free surprise gift box with any order above 75€ using the code OBSESSION. This provides details for viewers to take advantage of the offer.

# Ad summary This ad promotes a sale on liter-sized bottles and refills from Oribe hair products. # Brand positioning Oribe is presented as a high-end, luxury hair care brand, emphasizing elegance, sophistication, and premium quality. This is communicated through the modern bottle design, and minimalist aesthetic of the ad. The brand appears to sit at the top of the market, offering specialized care products for discerning customers who value high-quality ingredients and refined aesthetics. Oribe does not appear to directly address any particular category norms or competitor behaviors, but rather focuses on its own brand identity of elevated haircare experiences. # Product The product featured in this ad is Oribe shampoo and conditioner. The product is packaged in a tall, rounded rectangular bottle with a black pump dispenser. It appears the bottles are being advertised as a 'liter' size, which is reinforced by the callout for 'liter refills'. The bottles shown are translucent with a gradient from black at the top to white at the bottom, allowing the viewer to see the product inside. The products appear to be for daily use, and are presented as high-quality formulations for individuals who prioritize luxury and efficacy in their hair care routine. There are no explicit purchase barriers addressed, but the offer of 20% off of liters and liter refills may make the higher end product more attainable for consumers. # Visual style The ad features a clean, modern aesthetic with a focus on the product. The composition is simple and well-lit, highlighting the premium nature of the brand. The product is in focus while the background is blurred. The color palette is muted, with an emphasis on blacks, whites, and neutral tones, reinforcing a sense of elegance and sophistication. # Hooks Headline: ENJOY 20% OFF LITERS & LITER REFILLS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of two Oribe shampoo/conditioner liter bottles inside of a clear plastic shopping bag. This opening visually suggests a sale, or perhaps a recent purchase that the viewer can also partake in. - Next, a text overlay declares 'Enjoy 20% off liters & liter refills', This is the key value proposition, inviting viewers to purchase these larger sized products at a discounted price.

# Ad summary This ad promotes Oribe shampoo, specifically the Signature Shampoo, highlighting its luxurious nature and offering a 20% discount on all orders during "Obsession Week," excluding sets and applicable only in the US and Canada. # Brand positioning Oribe positions itself as a luxury brand in the haircare market. The language used, like "A Daily Indulgence," as well as the product name of "Signature Shampoo" imply a premium experience. The brand's association with words like "signature" and "indulgence" suggests a focus on high-quality ingredients and an elevated haircare routine, setting it apart from more functional or budget-friendly options. The brand positions itself as a daily luxury product that provides the consumer with an elevated self-care experience. # Product The advertised product is Oribe Signature Shampoo, described as "A Daily Indulgence" that acts as a luxury shampoo. The product aims to provide a sense of daily pampering and quality ingredients for hair care. The ad addresses potential purchase barriers by offering 20% off all orders during "Obsession Week," enticing potential customers to try the product. The exclusion of sets and geographical limitations (US and CA only) provide detail on offer parameters. # Visual style The ad utilizes a clean and minimalist aesthetic, focusing on the product with a blurred background to draw attention to the Oribe Signature Shampoo. The lighting is soft, enhancing the glossy texture of the bottle and creating a high-end, polished look. The typography is simple and legible, ensuring the message is easily readable. The overall style is designed to capture attention quickly in a feed while maintaining a sense of luxury and sophistication. # Hooks Headline: 20% OFF ALL ORDERS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing "20% OFF ALL ORDERS," presented by the brand to immediately grab attention and incentivize purchase. - The brand then showcases Oribe Signature Shampoo, displayed being held in someone's hands to further establish the product and its luxurious nature. - The brand promotes "OBSESSION WEEK," accompanied by an asterisk specifying "Excluding sets. US and CA only," creating a sense of urgency and providing essential details regarding the offer's limitations.