How Oral-B Advertises on Meta

# Ad summary A married couple films a video sponsored by Oral-B to talk about upgrading random household items together on the weekends. They highlight that upgrading the little things can be 'weirdly satisfying' and share their experience with the Oral-B iO Complete Clean electric toothbrush, which they say gently removes 100% more plaque for healthier gums in just one week. # Brand positioning Oral-B is presented as a solution for consumers interested in upgrading their everyday oral hygiene routine. This brand is positioned as a provider of superior cleaning, targeting consumers who want a product that significantly outperforms traditional manual toothbrushes. With functional benefits like plaque removal and gum health, Oral-B appeals to those seeking a tangible improvement in their oral hygiene. The partnership with a relatable couple positions Oral-B as a product that fits into the daily lives of ordinary people. # Product The Oral-B iO Complete Clean electric toothbrush is a rechargeable toothbrush designed to provide a superior clean compared to manual toothbrushes. It features a round brush head to clean better than manual toothbrushes and gently removes 100% more plaque for healthier gums in just one week. The toothbrush has three cleaning settings: super sensitive, whitening, and daily clean. It also features a gum pressure sensor and a long-lasting battery. The couple purchased the Oral-B iO Complete Clean from Costco online. According to the ad, upgrading to this electric toothbrush is a small change that feels worth it and often leads to a happier marriage. # Visual style The ad has a natural and casual visual style, resembling user-generated content. It features bright, natural lighting and is shot in a home setting. The editing style is quick with jump cuts, and the overall production quality leans towards a polished commercial aesthetic. The fast pacing, at approximately 180 BPM, keeps the ad engaging. Audio-visual sync is evident in product actions and cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A woman and man are sitting on a couch, and she says that marriage is about deciding what to eat and which household items to upgrade. This is presented as a lighthearted take on marriage and sets up the premise for the ad. - 00:06–00:08 00:06–00:08 The woman introduces that the video is sponsored by Oral-B and shows the box for the Oral-B iO Complete Clean electric toothbrush. This discloses the ad's sponsorship and introduces the product. - 00:08–00:11 00:08–00:11 A split screen shows each of the couple's old toothbrushes in toothbrush holders. The woman questions whether they should switch to electric toothbrushes, highlighting the pain point of sticking with outdated manual toothbrushes. - 00:11–00:15 00:11–00:15 The woman states that they ordered the Oral-B iO Complete Clean from Costco online. This is intended to convey that the solution to upgrading their toothbrushes was ordering the featured product. - 00:15–00:29 00:15–00:29 The woman states that upgrading to the Oral-B iO Complete Clean feels worth it, that the round brush head cleans way better than manual toothbrushes and removes 100% more plaque for healthier gums in just one week, and that upgrading little things can be satisfying and lead to a happier marriage. This reinforces the value proposition and attempts to create a lasting impression.

# Ad summary This ad showcases the Oral-B iO electric toothbrush available at Costco, highlighting a limited-time offer. The ad features a quick demonstration of the product being placed in a Costco shopping cart and close-ups of the product packaging, and pricing. # Brand positioning Oral-B is presented as a leader in oral care technology, particularly with its iO series of electric toothbrushes, emphasizing innovation and comprehensive cleaning. By partnering with Costco, Oral-B positions itself as accessible and affordable, making advanced oral hygiene available to a broad consumer base. The brand focuses on functional benefits like effective plaque removal, gum health, and personalized cleaning experiences, aligning with a consumer who values professional-level dental care in their daily routine. # Product The Oral-B iO electric toothbrush is highlighted for its advanced cleaning technology and availability at Costco. The product features a round brush head for precise cleaning, a smart pressure sensor to protect gums, and personalized modes for different oral care needs. The toothbrush is promoted as providing a "complete clean" with features like gum pressure sensors and long lasting battery. It comes in a package containing two handles, multiple brush heads, and travel cases. The ad emphasizes the special offer at Costco, making it an attractive deal for consumers looking to upgrade their oral hygiene routine. # Visual style The ad has a clean, commercial aesthetic with bright lighting and clear product shots. The editing is quick, focusing on delivering information efficiently. The production quality is high, typical of a brand-sponsored ad, aiming to present the product in an appealing manner. The pacing is fast, with cuts timed to align with the upbeat music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The scene opens with a shopping cart in Costco, loaded with two Oral-B iO electric toothbrush packages. - 00:00–00:02 The brand message focuses on product availability and value, from a functional, sales-oriented perspective, intending to capture the viewer's attention immediately with the core offering and its accessibility. - 00:02–00:04 Next, a hand places a box of the Oral-B iO toothbrush on a shelf, highlighting the product and its packaging. - 00:02–00:04 The perspective shifts to display the product’s cost and special offer, enticing the viewer with value and savings, thus directly incentivizing purchase.

# Ad summary A friendly creator reviews the Oral-B iO toothbrush twin pack available at Costco. # Brand positioning Oral-B is presented as a provider of advanced oral hygiene solutions. The brand positions itself as scientifically proven, highlighting its iO technology for a complete clean. By offering its twin pack at Costco, Oral-B is also associating itself with value and bulk purchasing, appealing to consumers who prioritize quality and cost-effectiveness. # Product The Oral-B iO toothbrush twin pack is an advanced electric toothbrush designed for a complete clean. It is available at Costco and includes two toothbrushes, chargers, and brush heads. The product is positioned as being clinically proven for better teeth in one week. It is also being positioned for households with more than one user. # Visual style The ad has a bright and clean aesthetic, typical of user-generated content. The editing is simple with static shots and smooth transitions. The production quality appears to be a blend of UGC and polished commercial elements. The pacing is moderate, with a consistent rhythm throughout the ad. Audio and visual elements are synchronized, particularly when the logos appear on screen. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: A woman stands in front of a stack of Oral-B iO twin packs at Costco. She holds up the product box and shares that she purchased the twin pack for herself and one for him. The message conveys that the Oral-B iO twin pack is a good buy, especially for couples or households with multiple users. The tone is enthusiastic and friendly, presented from the perspective of a satisfied customer. - 00:04–00:05 00:04–00:05: The Oral-B and Costco logos appear on screen, solidifying where the product can be purchased.

# Ad summary This ad features a woman standing in a Costco aisle promoting an Oral-B iO Complete Clean twin pack. She highlights that the set includes two toothbrushes, suggesting it's ideal for couples. # Brand positioning Oral-B is presented as a trusted brand in oral hygiene, offering advanced cleaning technology. The ad highlights the iO Complete Clean electric toothbrush, suggesting it is a premium product available at a value price through Costco's twin pack offering. The brand aims to occupy a space in the consumer's mind as innovative and effective. The brand aligns with values of health and self-care, and it promotes a lifestyle of attention to detail and personal well-being. By offering a twin pack at Costco, the brand attempts to stand out by offering more value to the consumer. # Product The Oral-B iO Complete Clean is an electric toothbrush designed for a superior cleaning experience. The ad highlights a twin pack available at Costco, which includes two handles, two chargers, three brush heads, and two travel cases. The product features a gum pressure sensor, three cleaning settings, and a long-lasting battery. This product is for anyone who cares about their oral hygiene. The twin pack offering addresses the purchase barrier of individual cost by providing a bulk value. # Visual style The ad has a clean and bright aesthetic, typical of in-store product promotions. The editing is simple with static shots and smooth transitions. The production quality is polished, suggesting a professional commercial shoot. The pacing is slow, with static shots, which allows viewers to easily understand the information. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman standing in a Costco aisle, holding up an Oral-B iO Complete Clean twin pack. - 00:02–00:03 She enthusiastically points out that it's a twin pack, "one for me." - 00:03–00:05 Continuing her thought, she smiles and adds, "Hi and one for him."

# Ad summary A UGC-style advertisement on behalf of the Oral-B iO electric toothbrush, featuring a young couple. The ad follows the couple on a shopping trip to Costco, where they purchase the product. They then demonstrate the toothbrush and promote an offer on it, citing the hygiene-related appeal of upgrading to an electric toothbrush. # Brand positioning Oral-B is presented as a modern oral care company that sells advanced electric toothbrushes. The brand is positioned to appeal to consumers seeking to upgrade their oral hygiene routine. The brand is presented as a partner, collaborating with real-life customers to promote their products in an authentic and relatable way. # Product The Oral-B iO Complete Clean electric toothbrush features advanced cleaning technology for superior oral hygiene. It boasts 100% cleaner teeth in just one week and has a long-lasting battery that lasts a whole month. This product is designed for people interested in leveling up from traditional brushing, and are looking for a better, easier teeth-cleaning experience. # Visual style This ad blends the polished feel of a commercial with the casual vibe of UGC content. The editing style includes quick cuts and smooth transitions that are designed to align with the music and voiceover. The production quality is high, which is designed to instill confidence in the viewer and assure them that the content is coming from a real person with experience using the product. The cuts per minute are quick, which keeps the viewer engaged. Most cuts and product actions are timed to align with the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go to the small electronic style at your local Costco to get your new OralB toothbrush for your whole family. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman, next to her fiancé, setting up the premise of the video. - 00:02–00:06 00:02–00:06 The woman states that they are on their way to Costco. A shot of the Costco storefront is shown to establish the setting, and they enter the store. - 00:06–00:10 The woman notes that Costco has the best deals, so she's partnering with Oral-B to upgrade her and her fiancé to a new toothbrush. - 00:10–00:13 00:10–00:13 The fiancé acts surprised and excited to be getting an electric toothbrush. He adds that his teeth are going to be so clean. - 00:13–00:17 00:13–00:17 The woman talks about being in their late 20's, so that means they are upgrading and keeping their hygiene in check. - 00:17–00:22 The woman states that she is gifting her fiancé the Oral-B iO Complete Clean electric toothbrush, as it is on sale right now. - 00:22–00:25 The couple highlights the sale for the toothbrush, as well as the additional discount for the replacement heads. - 00:25–00:31 The couple demonstrates the product and states how good of a deal it is. - 00:31–00:37 00:31–00:37 The woman states that the toothbrush is going to help them be 100% cleaner in one week and the battery life is going to last a whole month. - 00:37–00:46 00:37–00:46 The ad transitions to a shot of a manual toothbrush being thrown away in the trash, as the woman states that it's time to upgrade. The ad concludes with a CTA to go to a local Costco to get a new Oral-B toothbrush for the whole family.

# Ad summary A woman is in a Costco store by the Oral-B toothbrushes and holding a package of the iO complete clean version. She states that since she has high standards, she chooses Oral-B for a perfect clean and great value at Costco. # Brand positioning Oral-B is presented as a brand that provides a superior cleaning experience. The ad focuses on positioning the brand as a choice for those who have "high standards" and seek a "perfect clean." By associating the product with high standards, the brand aims to occupy a space in the consumer's mind as a premium option. # Product The product featured is the Oral-B iO Complete Clean toothbrush, available in a package that includes two handles, three brush heads, and two travel cases. The toothbrush is highlighted for providing a "perfect clean" and offering great value, especially when purchased at Costco. The product includes a gum pressure sensor, cleaning settings, and a long-lasting battery. The ad suggests that the product addresses the need for a thorough and effective oral hygiene solution. # Visual style The ad has a polished and clean aesthetic, with clear lighting and static shots that highlight the product and brand. The editing is minimal, focusing on conveying the message directly and efficiently. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman in a Costco store addresses the audience, holding a box of Oral-B iO Complete Clean toothbrushes. She is smiling and engaging. - 00:01–00:03 She states that because she has "high standards", she chooses Oral-B. - 00:03–00:05 She closes out by saying the product gives a perfect clean and a great value at Costco.

# Ad summary This ad showcases the Oral-B iO electric toothbrush available at Costco, highlighting its dentist-inspired round brush head that whitens teeth starting day one. The ad features a woman who shares that she upgraded to Oral-B. # Brand positioning Oral-B is presented as a brand that consumers upgrade to, indicating a positioning as a superior choice in the electric toothbrush market. The brand aligns with a lifestyle that values advanced technology and dentist-approved results for dental care. Oral-B sets itself apart by focusing on the dentist-inspired design of its brush heads, suggesting professional-level cleaning in a home product. Positioning the brand as a functional and emotional upgrade that provides effective cleaning and teeth whitening. # Product The Oral-B iO electric toothbrush is highlighted as a premium dental care product designed to deliver a complete clean. It features a dentist-inspired round brush head, shown in action, that effectively cleans and whitens teeth starting from day one. The product aims to improve the user's brushing routine with its advanced technology. The Costco deal is mentioned as the perfect opportunity to get the best deal on a 'perfect clean'. # Visual style The ad has a polished, commercial aesthetic with clean lighting and smooth transitions. The production quality is high, giving the ad a professional look. The pacing is moderate, with cuts timed to the voiceover and music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Upgrade your brushing routine. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman holding an Oral-B iO electric toothbrush package. - 00:00–00:04 She states she wasn't raised to settle and is upgrading to Oral-B. This frames the product as an aspirational upgrade. - 00:04–00:09 The ad cuts to a close-up shot of the Oral-B toothbrush head in action, cleaning teeth. - 00:05–00:09 The voiceover highlights that Oral-B's dentist-inspired round brush head cleans and whitens teeth from day one, reinforcing the product's benefits. - 00:09–00:14 The woman reappears, encouraging viewers to upgrade their brushing routine and find the best deal at Costco. She emphasizes the value and availability of the product.

# Ad summary In a short video ad, a woman shares the love she found at Costco for the Oral-B iO Complete Clean toothbrush. She expresses that she has found love in the small electronics aisle of Costco. The benefits of the product are shared, and the woman expresses that this product has allowed her to let go of the past and move forward to a future of 100% cleaner teeth. At the end of the ad, the woman asks her partner to grab the Oral-B iO Complete Clean from Costco. # Brand positioning Oral-B is presented as a brand that enables customers to level up their oral hygiene. The brand aims to occupy the space of effective and accessible oral care. The brand emphasizes functional product performance while conveying a light and fun tone. The brand encourages consumers to purchase their electric toothbrush which delivers a superior clean. # Product The Oral-B iO Complete Clean is presented as an electric toothbrush that provides superior cleaning. The ad explicitly highlights the claim that it provides 100% cleaner teeth in one week. The ad refers to this product as an innovative way to improve your oral hygiene. The product is being advertised at Costco for $69.99, and the product will also include replacement brush heads on sale for $11 off. # Visual style The ad has a hybrid aesthetic with a UGC feel mixed with polished commercial moments. The editing style features quick cuts and smooth transitions. The pacing is consistent and upbeat. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Can you grab the Oral-B iO Complete Clean?! # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The woman is brushing her teeth in her bathroom in a pink robe. An arm reaches out and touches her shoulder, and she stops brushing her teeth in surprise. - 00:01–00:06 00:01–00:06 The woman is riding on a large box of Oral-B iO Complete Clean down the aisle of a Costco. She is holding the box of Oral-B iO Complete Clean. This is meant to convey her shock when she unexpectedly found the Oral-B iO Complete Clean at Costco. - 00:06–00:09 00:06–00:09 The woman is holding the box of Oral-B iO Complete Clean while she is standing in Costco, and she states that love finds you when you least expect it. She is presenting herself as having unexpectedly found the Oral-B iO Complete Clean. - 00:10–00:13 00:10–00:13 The woman states that she has found love in the small electronics aisle of Costco. She smiles at the camera while she is in Costco. - 00:14–00:17 00:14–00:17 The woman shares that the Oral-B iO Complete Clean is being sold for $30 off. This encourages the consumer to purchase this product. - 00:18–00:21 00:18–00:21 A male voiceover shares that two toothbrushes are being sold for $69.99 and replacement brush heads are on sale for $11 off. This promotes the savings the customer would experience when purchasing this toothbrush. - 00:22–00:28 00:22–00:28 The woman shares that she knew it was time to let go of the past and start with a future of 100% cleaner teeth in one week with the Oral-B iO Complete Clean. The male voiceover shares that is fast, to imply how effective the product is. - 00:30–00:33 00:30–00:33 The woman tells her partner to grab the Oral-B iO Complete Clean from Costco. She is trying to show how much she loves the product. - 00:34–00:37 00:34–00:37 Her partner adds the Oral-B iO Complete Clean to the cart.

# Ad summary An enthusiastic woman in Costco promotes the Oral-B iO electric toothbrush twin pack as a practical buy for herself and her partner. # Brand positioning Oral-B presents itself as a trusted brand that offers technologically advanced oral care solutions. This particular product, the iO electric toothbrush, is positioned as a premium offering that enhances oral hygiene through innovative design and superior cleaning capabilities. By focusing on the twin pack available at Costco, Oral-B is also highlighting affordability and value. # Product The Oral-B iO electric toothbrush is presented as an advanced oral care device designed for superior cleaning. This specific ad promotes the twin pack, available at Costco, which includes two handles—one black and one white—making it a practical purchase for couples or individuals seeking a backup. The iO toothbrush is shown within its packaging, emphasizing its sleek design and highlighting its key features. The ad subtly addresses the purchase barrier of cost by offering two for the price of what may be less than buying two individual toothbrushes. # Visual style The ad has a clean and straightforward aesthetic, typical of in-store promotions. It uses bright, natural lighting and a static camera to focus on the presenter and the product. The editing is minimal with smooth transitions, and the production quality is polished, aiming for a friendly and informative tone. The pacing is consistent and unhurried. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman stands in front of a display of Oral-B iO toothbrushes in Costco. - 00:03–00:05 She excitedly tells the audience she is buying the Oral-B iO twin pack, one for herself and one for her partner.

# Ad summary A woman shops for an electric toothbrush at Costco and says that she is upgrading to Oral-B. The ad highlights the features of the Oral-B iO Complete Clean toothbrush, including its dentist-inspired round brush head, and encourages viewers to get the best deal at Costco. # Brand positioning Oral-B is positioned as a provider of superior oral care technology that is superior to manual toothbrushes. The brand is presented as an upgrade from basic oral hygiene, with a focus on advanced cleaning and whitening capabilities. The brand aligns with a lifestyle that values quality and effectiveness, promoting a functional positioning of dentist-inspired cleaning. # Product The Oral-B iO Complete Clean is presented as a high-end electric toothbrush that cleans and whitens teeth, starting day one. Its dentist-inspired round brush head is a key feature, distinguishing it from regular manual toothbrushes. The product is positioned as an upgrade for those seeking a perfect clean. The advertised Costco deal makes it an accessible option, encouraging viewers to upgrade their brushing routine by purchasing the Oral-B iO at a discounted price. # Visual style The ad has a hybrid visual style, blending a casual, UGC-style testimonial with polished product demonstrations. The editing style includes quick cuts during the product demo to highlight the cleaning action. Production quality is medium, balancing a relatable, personal feel with professional clarity. The pacing is moderate, with cuts timed to match the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Upgrade your brushing routine. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A woman walks towards the camera in a Costco aisle. - 00:00–00:04 She explains that she is upgrading to Oral-B, suggesting a dissatisfaction with standard options. - 00:04–00:09 The ad cuts to a visual demonstration of the Oral-B toothbrush removing debris from teeth compared to a regular toothbrush. The implication is the superiority of Oral-B. - 00:09–00:11 The woman appears again, encouraging viewers to upgrade their brushing routine. - 00:11–00:15 She encourages viewers to buy at Costco. The offer is positioned as the best deal for a perfect clean.

# Ad summary This ad promotes the Oral-B iO electric toothbrush as a superior alternative to manual toothbrushes for a cleaner, healthier mouth. It emphasizes the electric toothbrush's ability to provide a 100% better clean compared to regular manual toothbrushes, highlighting its advanced technology. # Brand positioning Oral-B is presented as a leader in dental hygiene innovation, positioned to stand for superior oral health. The brand aligns with values of advanced technology and effective cleaning. The brand pushes against the norms of traditional manual toothbrushes by highlighting its electric toothbrush as the superior cleaning method. The brand positioning is both functional and emotional, as it emphasizes the cleanliness and health of the mouth. # Product The product featured is the Oral-B iO electric toothbrush. It provides a 100% better clean as compared to a manual toothbrush. The toothbrush features a small, round brush head with oscillating bristles, designed to effectively remove plaque and clean teeth. The Oral-B iO is shown to be easy to use and effective at achieving a superior clean. It targets individuals who seek a more thorough and efficient oral hygiene solution and are ready to upgrade from a manual toothbrush. # Visual style The ad features a polished and clean aesthetic, typical of commercials, with bright lighting and clear visuals. The editing style includes quick cuts and static shots. The pacing is moderate, with visual motifs focusing on close-ups of the product in action. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SWIPE to switch # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 An African American woman with curly hair purses her lips at the camera holding the Oral-B iO electric toothbrush in her right hand and a manual toothbrush in her left. The intention is to show the audience that they should not settle for less than the best. - 00:01–00:06 00:01–00:06 A split screen appears that compares the Oral-B iO electric toothbrush and the manual toothbrush. The perspective shifts to the macro level on teeth while brushing to demonstrate how each brush removes plaque. The visual aim is to show that the Oral-B iO electric toothbrush removes more plaque. - 00:06–00:06 00:06–00:06 A bright smile is shown. The intention is to show the desired result: a clean and bright smile. The viewer is experiencing it from a first person POV. - 00:06–00:08 00:06–00:08 A hand touches the Oral-B iO electric toothbrush to show how you can swipe to switch settings on the device. The intention is to show how to use the product.

# Ad summary An ad for the Oral-B iO Complete Clean electric toothbrush at Costco, presented by a friendly woman shopper in a Costco store who says that she chooses it for its perfect clean and great value. # Brand positioning Oral-B is presented as a high-standard brand that offers a perfect clean. The ad positions the brand as accessible and affordable, given its availability at Costco. The focus is on the functional benefit of a superior clean while also highlighting value for money. # Product The Oral-B iO Complete Clean rechargeable toothbrush, available at Costco, promises a perfect clean. The featured box includes two handles, two chargers, three brush heads, and two travel cases. The toothbrush features a gum pressure sensor, multiple cleaning settings, and a long-lasting battery. The ad suggests that the Oral-B iO is worth buying for those who prioritize a superior clean at a good value. # Visual style The ad has a bright, clean aesthetic with natural lighting, fitting the commercial style. The editing is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman in a Costco store introduces herself. - 00:01–00:04 00:01–00:04 She states her high standards and her choice of Oral-B. - 00:04–00:05 00:04–00:05 The product packaging is shown as text appears promoting Oral-B iO at Costco.

# Ad summary This ad promotes the Oral-B iO electric toothbrush with quick cuts and upbeat music. It highlights the product's ability to provide a 100% better clean than a regular manual toothbrush and features the tap-to-switch functionality. # Brand positioning Oral-B is presented as a leader in oral hygiene, offering technologically advanced solutions for maintaining healthy teeth. The brand is positioned as innovative and modern, aligning with a lifestyle focused on health and self-care. The use of electric toothbrushes sets it apart from traditional manual toothbrushes, suggesting a commitment to superior cleaning performance. Oral-B aims to occupy the space of a reliable, effective, and convenient oral care provider, encouraging customers to invest in advanced dental hygiene. # Product The Oral-B iO electric toothbrush is presented as a technologically advanced toothbrush designed for superior cleaning. It offers a '100% better clean' compared to a regular manual toothbrush. The device features a sleek, modern design with a black handle and a replaceable brush head. The ad highlights the 'tap to switch' functionality, implying ease of use and customizable cleaning modes. The product is available at Walmart. The overall message encourages viewers to switch to a more effective and convenient oral hygiene solution. # Visual style The ad has a polished, modern aesthetic with bright lighting and clear product shots. The editing style includes quick cuts to maintain a fast pace, suitable for social media platforms. The production quality is high, giving the ad a professional commercial feel. The visual motifs include close-ups of the product in action and clean, uncluttered backgrounds. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Tap to switch # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a man smiling and brushing his teeth, setting a positive tone. - 00:01–00:03 Transition to a close-up shot demonstrating the toothbrush in action, emphasizing the thorough cleaning process. - 00:03–00:06 The product is showcased with a hand placing the toothbrush on its charging base, highlighting its design and features. - 00:03–00:06 A final shot displays the product with text overlays noting its features and availability, reinforcing the call to action.

# Ad summary The ad features the Oral-B iO electric toothbrush in a demo format, emphasizing its ability to provide 100% cleaner teeth versus a regular manual toothbrush. The ad ends with a call to action to buy it now at Walmart. # Brand positioning Oral-B is presented as an innovative brand focused on delivering superior oral hygiene through advanced technology. The brand positions itself as a provider of effective and modern dental care, offering a step-up solution from traditional manual toothbrushes. By highlighting features like 100% cleaner teeth and emphasizing the iO technology, Oral-B aims to occupy the space of advanced, performance-driven oral care, appealing to consumers who prioritize cutting-edge dental solutions and are willing to invest in premium products. # Product The ad promotes the Oral-B iO electric toothbrush, emphasizing its advanced cleaning technology. The product is designed for individuals seeking a more effective and thorough teeth-cleaning experience compared to manual toothbrushes. Its unique selling point is its ability to provide "100% cleaner teeth" versus a regular manual toothbrush. The toothbrush features a sleek, modern design and is available for purchase at Walmart, making it an accessible option for consumers looking to upgrade their oral hygiene routine. # Visual style The ad features a polished and clean aesthetic, combining bright, clear visuals with simple text overlays. The editing is straightforward with quick cuts to maintain a fast pace. The production quality suggests a professionally made commercial with high-quality imagery. The color palette is dominated by blues and whites, reinforcing the theme of cleanliness and oral hygiene. # Benefits - [object Object] # Features - [object Object] # Call to action Buy Now at Walmart # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a background of blue and white pebbles and the text "Your PERFECT CLEAN starts with Oral-B iO." This sets the stage for the product benefit and introduces the brand. - 00:02–00:05 A woman with curly hair is shown brushing her teeth with the Oral-B iO. This introduces the product and its use case, accompanied by the claim "Get 100% CLEANER TEETH vs. a regular manual toothbrush," which highlights the product's superiority over traditional toothbrushes. - 00:05–00:06 The ad concludes with a static shot of the Oral-B iO toothbrush against a blue background, accompanied by text that reads "Buy Now at Walmart Oral-B iO." This provides a clear call to action and indicates where the product can be purchased.

# Ad summary A creator highlights the Oral-B iO Series 2 toothbrush in partnership with Oral-B. She discusses how it's the perfect toothbrush for people transitioning from manual to electric brushing, and highlights the pressure sensor and clean settings. She also mentions the ability to purchase on Walmart+. # Brand positioning Oral-B is presented as an oral hygiene brand focused on technological innovation. Their products enable consumers to level up their routines with simple-to-use technology that offers dentist-level results. The brand emphasizes ease of transition to electric brushing with features that protect gums and support effective cleaning. Their partnership with Walmart+ positions them as accessible for purchase and convenient home delivery. # Product The Oral-B iO Series 2 rechargeable toothbrush is presented as the ideal transition from manual to electric brushing. It features a gum pressure sensor, which adjusts to protect gums and has a light-up warning system. The product also has three clean settings, including super-sensitive, gentle, and daily clean, for the perfect clean. It can be purchased on Walmart+ and be shipped or delivered for free with Walmart+ membership. The product is visually displayed in black. # Visual style The ad has a natural, bright, and sunny aesthetic, lending an optimistic tone to the information being shared. The video combines stationary shots and selfie-style recordings for a friendly, approachable feel. The editing rhythm is moderate with some cuts timed to match changes in messaging or product features. The production quality feels like a hybrid between UGC and polished commercial, contributing to the authentic persona of the creator. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the creator walking down the sidewalk and smiling, showcasing her teeth, which quickly establishes her as a credible advocate for a teeth-whitening product. The focus on her smile creates an immediate visual hook and emphasizes the importance of a bright, clean smile. - 00:02–00:04 She then reveals that she achieved her smile by using the Oral-B iO Series 2, which is shown as the key element behind her bright smile. This product reveal builds on the initial visual appeal, now associating it directly with the Oral-B brand. She also mentions purchasing the product at Walmart. - 00:04–00:05 She adds that the ad is in partnership with Oral-B, disclosing the commercial nature of the content and further connecting her personal endorsement with the brand's official marketing efforts. - 00:05–00:11 The creator then dances as a transition before she explains that the product is the perfect toothbrush to transition from manual brushing to electric brushing. - 00:11–00:14 Next, the ad explains that the toothbrush provides a quick clean with lasting results. The ad also shows the product paired with Crest Gum Detoxify toothpaste, suggesting a complete oral care routine. The visual of the toothbrush with the toothpaste provides additional context for how to use the product for the best results. - 00:14–00:17 She alleviates the concern that brushing too hard can damage gums, explaining that the built-in gum pressure sensor protects gums. The visual of the red light reinforces the real-time feedback the toothbrush provides. - 00:17–00:20 She also explains that the product has three clean settings, for a perfect clean. - 00:20–00:26 Finally, she poses the question “Where can I get one?” She answers that with Walmart+ you can order the iO2 and have it shipped or delivered for free, addressing the barrier of access and encouraging immediate purchase.

# Ad summary This ad for the Oral-B iO Series 2 electric toothbrush uses a humorous, relatable, UGC-style format to promote a dentist-clean feeling at home. In the ad, a woman role-plays hosting a sleepover for her 'sensitive' friend, giving her an Oral-B iO Series 2 toothbrush from Walmart+ as a gift, while highlighting its features and benefits. # Brand positioning Oral-B is presented as a leading brand in oral care, focused on innovation and technology. The ad positions Oral-B as a partner in achieving optimal oral health, offering advanced electric toothbrushes that provide a dentist-clean feeling at home. The brand is portrayed as thoughtful and proactive, solving the common problem of inadequate plaque removal with ease and comfort, specifically highlighting the gentleness for sensitive gums. The brand uses a partner/influencer to promote oral health and that they are serious about it. # Product The Oral-B iO Series 2 electric toothbrush is a rechargeable toothbrush designed to provide a dentist-clean feeling in just one touch. Its features include 100% more plaque removal than a regular manual toothbrush. It is easy to use with a single-button operation that defaults to the most sensitive setting, making it suitable for sensitive teeth and gums. The toothbrush includes a sensor that warns the user if they are brushing too hard, ensuring gums are always protected. The product's format delivers high-performance cleaning without compromising on user comfort or safety. # Visual style The ad has a polished, UGC-style aesthetic with a mix of static shots and quick cuts. The production quality feels like a hybrid between user-generated content and a polished commercial, which supports a casual, relatable tone. The pacing is moderately fast, with about 8-10 cuts per minute, maintaining consistency throughout the ad. The visuals are timed to match spoken lines and music, enhancing the engaging effect. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman is in a bathroom about to use someone else's toothbrush when the homeowner, dressed in a bright blue dress, intervenes. This sets up the premise of a sleepover scenario where the host is very particular about oral hygiene. - 00:02–00:05 00:02–00:05 The homeowner then reveals she's using Walmart+ and presents the guest with a new Oral-B iO toothbrush from Walmart+, to introduce the product as a thoughtful gift option for sleepovers. - 00:05–00:12 00:05–00:12 The camera returns to the woman holding a laundry basket full of sleepover items, including the Oral-B iO series 2 toothbrush. She states that she is an Oral-B partner and promotes the product. This is meant to validate her authority and investment in oral care. - 00:12–00:14 00:12–00:14 The perspective returns to the bathroom again and the woman opens up the Oral-B box. This is a transition into a product feature demonstration. - 00:14–00:24 00:14–00:24 The woman is holding the Oral-B iO Series 2 electric toothbrush, pulls it out of the box, and shows how to use it while highlighting the sensitive setting, which is perfect for 'sensitive girly' guest. This segment highlights ease of use and personalization of the product. - 00:24–00:35 00:24–00:35 The woman explains that her friend has a lot of feelings, that she got her favorite show loaded on the TV, and then brushes her teeth while saying that the sensor light on the toothbrush will tell you if you're brushing too hard. This is designed to underscore the thoughtfulness of the gift and highlight the toothbrush's pressure-sensing feature. - 00:35–00:40 00:35–00:40 The woman holds up the box in front of the laundry basket and says that the Oral-B iO Series 2 Electric Toothbrush is always protecting your gums. This is meant to emphasize the gentleness of the toothbrush. - 00:40–00:46 00:40–00:46 The video returns to the other woman in the bathroom who responds with "wow! This is a game changer. Thank you bestie!", and the original host comes back with matching PJs. This illustrates the high value of the gift and emphasizes the relationship between the two women as close friends.

# Ad summary An ad for the Oral-B iO electric toothbrush on sale at Walmart. # Brand positioning Oral-B is presented as a leader in dental hygiene technology, specifically with its iO series of electric toothbrushes. The brand focuses on innovation and providing advanced oral care solutions. The ad promotes the iO toothbrush as a high-quality product available at an accessible price point, appealing to consumers who seek professional-level clean at home. # Product The Oral-B iO electric toothbrush is shown as a sleek, modern device designed for optimal oral hygiene. The ad highlights the toothbrush’s availability at Walmart for a sale price of $49.94, marked down from $59. The product is displayed with its charging stand, emphasizing its rechargeable capability. It features a round brush head with bristles and an illuminated display on the handle. The toothbrush aims to provide a superior cleaning experience, combining technology and convenience for daily use. # Visual style The ad has a clean and modern aesthetic. The editing style involves quick cuts to highlight the product and promotional information. The production quality is polished, aiming for a commercial feel. The pacing is fast, with cuts timed to the music beats. Visual motifs include a focus on product presentation and clear text overlays to convey the deal. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Buy Now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of blue flower petals and branding. - 00:01–00:06 The ad then transitions to a person placing the Oral-B iO toothbrush onto its charging base. - 00:02–00:06 The sale price of $49.94 is revealed, as well as where it can be purchased: Walmart.

# Ad summary An Asian woman is in a Costco warehouse as she promotes the Oral-B iO Complete Clean toothbrush. She likes that it is a perfect clean at a great value. # Brand positioning Oral-B aims to provide a superior oral hygiene experience with its iO Complete Clean toothbrush. The brand is positioned as offering a "perfect clean" and a great value, implying a focus on both performance and affordability. The brand presents itself as a go-to choice for those who are used to high standards, suggesting that it aligns with consumers who demand top-tier quality and efficacy in their personal care routines. # Product The Oral-B iO Complete Clean is an electric toothbrush designed to provide a superior level of cleaning. It is equipped with a gum pressure sensor, multiple cleaning settings, and a long-lasting battery. Sold at Costco, the product is also positioned as a great value. The product appears to be for people who are used to high standards and desire a perfect clean. # Visual style The ad has a polished, commercial aesthetic with a focus on clear product presentation. The editing style is simple with static shots and smooth transitions. It has a natural lighting. The pacing is consistent and moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 An Asian woman is standing in what appears to be a Costco warehouse. - 00:01–00:02 She directly addresses the audience, stating she is used to high standards, which is a quick moment to establish her discerning taste and set up the product recommendation. - 00:02–00:03 She says that she chooses Oral-B. - 00:03–00:05 She continues by saying that it is a perfect clean and a great value. - 00:05–00:06 The ad ends with the Oral-B logo and Costco logo as well as the product.

# Ad summary This ad promotes the Oral-B iO electric toothbrush. The ad shows a woman brushing her teeth while using the product and highlights the product feature which states that the electric toothbrush adapts to your teeth and leaves them 100% cleaner than manual toothbrushes. # Brand positioning Oral-B is presented as a leading brand in dental hygiene, known for its innovative electric toothbrushes. The brand aims to occupy a space in the consumer's mind as a provider of advanced and effective oral care solutions, specifically catering to those who seek a superior cleaning experience. Oral-B's positioning is functional, focusing on performance and technological advancement, as seen in the iO toothbrush. The brand aligns with values of cleanliness, health, and cutting-edge technology, appealing to consumers who prioritize oral hygiene and are willing to invest in products that deliver tangible results. # Product The Oral-B iO is an electric toothbrush designed to adapt to the unique contours of your teeth for a thorough clean. It promises to clean teeth 100% more effectively compared to a regular manual toothbrush. This product is suited for anyone who wants to upgrade their oral hygiene routine. The ad does not explicitly state features or ingredients, but clearly highlights the toothbrush's unique selling point of adapting to the user's teeth and claims superior cleaning ability. The ad emphasizes the ease of use, showcasing a user effortlessly brushing their teeth. By demonstrating how the toothbrush adapts to the teeth, the ad addresses the potential purchase barrier of effectiveness and reassures viewers of its superior cleaning ability. # Visual style The ad has a clean, modern aesthetic with bright lighting and simple backgrounds, giving it a polished feel. The editing style is quick cuts, with a focus on showcasing the product and the user's positive experience. The production quality is high-end, with clear visuals and smooth transitions. The pacing is moderate, with cuts timed to the music beats, creating a synchronized audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action TAPEZ pour changer # Point of view - [object Object] # Storyline - 00:00–00:02 A woman smiles in the mirror brushing her teeth with the Oral-B iO toothbrush. - 00:02–00:05 00:02–00:05 A close-up of the brush head as it spins against a row of teeth and cleans them. The text overlay states that the brush leaves teeth 100% cleaner than a manual brush. - 00:05–00:07 00:05–00:07 A woman smiles and holds up the electric toothbrush to the camera. - 00:07–00:08 00:07–00:08 The toothbrush stands vertically on the counter, and the text overlay reads, "TAPEZ pour changer", which translates to "TAP to change".

# Ad summary This ad showcases the Oral-B iO Complete Clean electric toothbrush, highlighting its dentist-inspired round brush head and cleaning capabilities. The ad features an influencer promoting the product and an offer at Costco. # Brand positioning Oral-B is presented as a brand that stands for superior cleanliness and oral care technology, positioning itself above 'just fine' standards. The brand aligns with a lifestyle that values upgrades and strives for a perfect clean. Oral-B emphasizes its dentist-inspired design, setting it apart from standard or basic toothbrushes. The brand positioning is both functional, focusing on cleaning and whitening performance, and emotional, promoting the idea of upgrading one's routine. # Product The Oral-B iO Complete Clean electric toothbrush is an oral care product featuring a dentist-inspired round brush head designed for superior cleaning. The toothbrush is showcased cleaning and whitening teeth from day one. The ad implies that the product is for individuals who are not willing to settle for 'just fine' and seek an upgrade to their oral care routine. The main USP is its dentist-inspired design, implying a professional-level cleaning experience. The toothbrush is advertised as available for purchase at Costco. # Visual style The ad has a clean and polished aesthetic. The editing style includes quick cuts between the presenter and the product demonstration. The production quality is professional, giving the ad a commercial feel. The pacing is moderate, with a mix of static shots and dynamic product visuals. Audio and visual elements are synced, with text overlays emphasizing key features and benefits as they're spoken. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Upgrade your brushing routine. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 A young woman stands in what appears to be a Costco aisle, holding an Oral-B electric toothbrush box and addressing the camera. - 00:03–00:03 She shares that she's 'upgrading' to Oral-B, conveying a sense of personal elevation and choice. - 00:03–00:09 Close-up animations show the brush head and its cleaning action on teeth, visually demonstrating the product's effectiveness. This transitions the story from personal endorsement to functional demonstration. - 00:09–00:11 The woman reappears, continuing her endorsement and urging viewers to upgrade their brushing routine. - 00:11–00:14 She mentions that one can get the best deal on your perfect clean at Costco, specifying where the audience can purchase the product and providing a purchase incentive. - 00:14–00:15 The ad concludes by showing the Oral-B logo and Costco logo over the product, reinforcing brand recognition and purchase location.