How Open Farm Advertises on Meta

# Ad summary A person prepares meals for her three cats using Open Farm food products. # Brand positioning Open Farm is a pet food company that focuses on producing high-quality, humanely raised, and sustainably sourced food for cats and dogs. The brand is dedicated to transparency, ethical practices, and environmental stewardship. Open Farm positions itself as a premium brand, emphasizing the use of wholesome ingredients without compromising on animal welfare or ecological impact. By prioritizing responsible sourcing and production methods, Open Farm aims to provide pet owners with a guilt-free and nutritious option for feeding their beloved companions. # Product The ad showcases various Open Farm cat food products. The primary product featured is Open Farm Grain-Free Turkey & Salmon Recipe, a wet cat food with a pate-like texture and packaged in a pink, silver, and green can. Also highlighted is Open Farm Homestead Turkey Bone Broth, packaged in a green resealable pouch, which can be poured over the wet food. Additionally, Open Farm Freeze-Dried Raw Kitty Cubes in Chicken & Turkey Recipe are featured in a white resealable bag, and are intended as a treat or a supplementary addition to meals. The products are suitable for cats of all life stages, providing a balanced and nutritious diet. # Visual style The ad has a UGC (user-generated content) feel, with natural lighting and a casual, unfiltered aesthetic. The editing style is simple with static shots and minimal transitions. The production quality is decent, giving it a polished yet relatable vibe. The pacing is consistent, with a moderate rhythm that aligns with the deliberate actions of preparing the cat food. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with an overview of several Open Farm products, including canned food, bone broth, and freeze-dried treats, arranged on a table, signaling the start of a meal preparation routine. - 00:01–00:03 00:01–00:03: The person opens a can of Open Farm Grain-Free Turkey & Salmon Recipe, displaying the pate-like texture and preparing to serve it. - 00:03–00:08 00:03–00:08: The person portions out the cat food into three separate bowls, evenly distributing it among them, illustrating a multi-cat household. - 00:08–00:11 00:08–00:11: Continuing the meal preparation, the person adds Open Farm Homestead Turkey Bone Broth to the can and then pours the mixture over the food in each bowl, adding extra flavor and moisture. - 00:11–00:15 00:11–00:15: After adding bone broth, the person mixes the food in each bowl, ensuring an even distribution of the broth. - 00:15–00:21 00:15–00:21: The person opens a bag of Open Farm Freeze-Dried Raw Kitty Cubes and sprinkles them on top of each bowl of food, adding a treat element to the meal. - 00:21–00:25 00:21–00:25: The person places the prepared bowls in front of three cats, positioning them in elevated feeders to promote better posture. - 00:25–00:36 00:25–00:36: The cats are shown eating the prepared meals, underscoring the palatability and appeal of the Open Farm products.

# Ad summary This ad features a TikTok created who is speaking with his friend on the phone. The friend is complaining about not being able to find a pet sitter to watch his dog. The creator then responds in a satirical tone that is over the top when explaining how his dog has a very thorough diet that includes raw goat's milk, boiled chicken, and more. The creator ends up bringing up a bag of Good Gout dog food that features probiotics, poking fun at the friend. # Brand positioning This ad features Good Gout as a dog food brand that positions itself as an easy alternative to cooking food for your dog and ensuring they have a proper diet with probiotics. The brand is presented in a humorous way, and it appears to push against the category norms of having to create full meals for your dog. # Product This ad features Good Gout dog food, which is presented as a convenient and effective alternative to raw goat milk and boiled chicken. The brand's unique selling point is that it contains probiotics, which are beneficial for a dog's gut health. The product aims to address purchase barriers related to the perceived difficulty and time-consuming nature of providing dogs with a balanced and healthy diet. The ad shows that Good Gout provides a practical solution for pet owners who want to ensure their dogs receive essential nutrients without the hassle of preparing meals from scratch. # Visual style The ad has a polished UGC feel. The editing style includes quick cuts and static shots. The production quality indicates a UGC feel, and this supports the intended tone for the audience. The pacing is consistent throughout the ad at around 108 BPM. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man holding a dog in his arms. - 00:02–00:05 The man is on the phone with his friend, who is complaining about not being able to find a sitter for his dog. - 00:05–00:10 The man jokes about how it is just a movie, but the friend states that the dog won't sleep. - 00:11–00:20 The friend then gets upset and explains that he just found out about gut health, and has been working on the dog's entire regimen. - 00:20–00:22 The man then pulls out a bag of Good Gout dog food and shows it to his friend, suggesting that he does not need to work so hard on the dog's diet. - 00:23–00:32 The man continues to rant about how the dog does cat and dog training, along with how they need to eat healthy with probiotics daily. - 00:33–00:36 The ad ends with the man waking the dog up, but the dog barks, implying that it is now too late.

# Ad summary The ad showcases a man humorously portraying his wife's dedication as a 'dog mom' while promoting Open Farm dog food. He highlights the need for enrichment as far as their food. The ad also showcases grass fed snacks and suggests that pets are very sensitive and only require filter water. The ad ends with the man stating that the dogs need a video of dogs running at the park whenever the owners leave the house. # Brand positioning Open Farm is presented as a premium dog food brand focused on providing high-quality, ethically sourced ingredients that cater to a dog's health and well-being. The brand emphasizes natural, 'farm-to-bowl' nutrition. By highlighting ingredients that 'couldn't get better unless they were on the farm,' Open Farm aims to occupy a space in the consumer's mind as the freshest, most natural option for their pet. The brand follows category norms by presenting a functional offering (dog food) but pushes against the commodity status quo by stressing quality and sourcing. The brand's positioning blends functional aspects (nutrition) with emotional benefits (pampering your pet). # Product The ad features Open Farm dog food, specifically the Wild-Caught Salmon Recipe, as well as grass-fed beef jerky snacks. The dog food is described as "the best of the best" and is emphasized as being 'farm to bowl' quality, suggesting fresh and natural ingredients. The ad implies the product is for dog owners who prioritize high-quality, natural nutrition for their pets. Key features highlighted are the high-quality ingredients. The food is presented for everyday use as a primary food source, with the jerky snacks being given after walks. The ad also addresses a common purchase barrier by focusing on the quality of water that pets should be given (filter water only). # Visual style The ad has a UGC feel. The editing style features quick cuts and simple transitions. The production quality is somewhere between UGC and polished. The lighting is natural and bright. The cuts, text, and product actions are timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The man directly addresses the audience, stating he needs to go to the airport, but his wife wants to show him what it's like being a dog mom and walk him through the dog's routine. This sets up the storyline as a humorous portrayal of a dog's daily routine. - 00:04–00:08 00:04–00:08 The man states that the dogs need enrichment as far as their food and that the food is the 'best of the best.' This is conveyed from the brand's perspective to highlight the product's quality. - 00:08–00:16 00:08–00:16 The man emphasizes that you need to 'lock in for like five seconds' and that Open Farm is 'literally farm to bowl food' and 'couldn't get better unless they were on the farm.' This reinforces the brand's commitment to natural and high-quality ingredients. - 00:16–00:23 00:16–00:23 The man humorously interacts with the dogs, stating he knows they want more food and that he's going to give it to them. He then states he knows she's very sensitive these days. The story is still being told from the man's perspective, imitating his wife. - 00:23–00:28 00:23–00:28 The man says she's very sensitive these days and needs to spend at least five to 10 minutes with her alone, creating humor by treating the dog as a child. - 00:28–00:32 00:28–00:32 The man states that if he finds out you give them tap water, it's filter water only. This adds to the humorous portrayal of a doting dog mom and emphasizes the level of care. - 00:32–00:42 00:32–00:42 The man states that he doesn't want to show them this right now, but after the walk, give them these grass-fed snacks. He is showing the audience grass fed snacks, but he doesn't want the dogs to see because he wants to hide them. This continues the theme of spoiling the dogs and providing them with high-quality treats. - 00:42–00:50 00:42–00:50 The man is outside feeding the dogs. He says that it is very important that you make them sit before they eat. He continues by saying that he is not going to raise a bunch of crazy girls, they are going to be sophisticated ladies. This humorous portrayal adds to the overall comedic tone. - 00:50–00:56 00:50–00:56 The man states 'very good, enjoy girls' and 'girls want you to watch them eat.' This reinforces the idea that these dogs are like children to their owner. - 00:56–01:02 00:56–01:02 The man states that if you ever leave the house for any reason, put a video on the TV of dogs running at the park. This concludes the routine, emphasizing the extreme lengths the dog mom goes to ensure the dogs are entertained and cared for.

# Ad summary This ad utilizes a UGC-style interview format to promote Open Farm's Good Gut dog food. A creator interviews dog owners in a park about their dog's gut health. She then introduces Open Farm's Good Gut dog food, which is infused with pre-, pro-, and postbiotics to support digestion and overall health, veternarian formulated, and takes out the extra step of having to get a gut supplement. The ad ends with a call to action to visit openfarmpet.com for better gut health for dogs. # Brand positioning Open Farm positions itself as a premium brand focused on dog health and nutrition. The brand aligns with values of pet wellness and convenience for pet owners who want to ensure their dogs receive essential gut support. Open Farm differentiates itself by offering dog food that is already infused with the necessary supplements. This approach positions the brand as a provider of comprehensive, veterinarian formulated solutions for gut health, simplifying pet care for concerned owners. # Product Open Farm's Good Gut dog food is a veterinarian formulated product designed to support a dog's digestion and overall gut health. It is already infused with pre-, pro-, and postbiotics. It contains wild-caught salmon and is ethically and sustainably sourced. The product aims to provide a holistic approach to maintaining a dog's health by ensuring good digestion and supporting the entire body, which eliminates the extra step of needing a gut supplement. The packaging is pink with the product name and information on it. # Visual style The ad has a bright and casual aesthetic, resembling UGC content. The editing consists of quick cuts between the creator and the interviewed dog owners, maintaining a fast-paced rhythm to capture attention. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action openfarmpet.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:15 The creator approaches dog owners in a park, inquiring about their dogs' diets and gut health, setting the stage to introduce a solution. - 00:15–00:26 She transitions into talking about Open Farm's Good Gut dog food, highlighting its unique benefits such as being infused with pre-, pro-, and postbiotics. - 00:26–00:42 The creator continues to elaborate on the features and value of the Open Farm product, emphasizing its veterinarian formulated status and how it eliminates the need for separate gut supplements. - 00:42–00:46 The creator concludes by calling viewers to visit openfarmpet.com, presenting it as an easy option for those already seeking better options for their dogs.

# Ad summary This ad promotes Open Farm Good Gut dog food, in collaboration with Lifeway probiotics. The ad features a dog owner who tries the product and likes that it is clean, contains fully traceable ingredients, and cares about gut health and sustainability. # Brand positioning Open Farm aims to occupy the space of premium, sustainable pet food that caters to pet owners who prioritize gut health and use of clean, traceable ingredients. The brand values transparency and offers 'next level nutrition' for pets with sensitive stomachs or low energy, or pet owners who just want them thriving. By partnering with Lifeway, Open Farm extends the brand's existing association with gut health. The brand pushes against industry norms by focusing on sustainability and traceable ingredients. # Product The featured product is Open Farm Good Gut dog food, in collaboration with Lifeway probiotics, and is promoted as a premium dog food option for dogs with sensitive stomachs, low energy, or for owners who simply want their pets to thrive. It is available in Wild-Caught Salmon and Grass-Fed Beef recipes. This collaboration is described as 'next level nutrition.' Key attributes include being super clean with fully traceable ingredients, caring about gut health and sustainability, and including good stuff in their products. It includes prebiotics, probiotics, and postbiotics. According to the ad, it makes a difference, especially if you're already investing in high-quality food, because gut health impacts everything, their digestion, their energy, even their mood. It is also vet-formulated. # Visual style This ad has a polished UGC feel that is intended to mimic the look and feel of lifestyle content on social media. The ad features quick cuts and smooth transitions. The pacing is consistent throughout the ad and has a BPM of 80. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A small dog sits in a pet seat inside a car. - 00:02–00:04 The dog is taken into Dexter's Deli Natural Pet Store. - 00:04–00:07 The dog walks through the store. - 00:07–00:12 The dog is walked toward a display shelf of Open Farm Good Gut dog food. - 00:12–00:17 A woman holds a bag of Open Farm Good Gut dog food in her living room. - 00:17–00:21 She holds one bag of Wild-Caught Salmon and one bag of Grass-Fed Beef Open Farm Good Gut dog food. - 00:21–00:25 A close-up shot of the front and back of the bags are shown. - 00:25–00:31 The dog walks past the bags of food. - 00:36–00:39 Two bags of dog food sit on a kitchen counter next to a black and white cat. - 00:41–00:44 Dog food is poured into a dog bowl. - 00:44–00:49 The woman walks with the two dog food bowls toward the couch where the dog is. - 00:49–00:59 The dog eats the dog food. - 00:59–01:00 The dog continues to eat, filling the screen.

# Ad summary This ad for Open Farm's Good Gut dog food features a healthy dog with a toy next to a bag of the food, advertising its gut health benefits and a 20% off discount on a first order. # Brand positioning Open Farm is presented as a premium brand focused on pet health and wellness. The brand emphasizes high-quality, vet-formulated food that supports digestive health and a balanced gut microbiome for pets. Positioning itself in the premium pet food market, Open Farm appeals to health-conscious pet owners who prioritize natural ingredients and scientifically backed formulations to support their pet's overall well-being. # Product The featured product is Open Farm's Good Gut dog food, specifically the Lifeway Wild-Caught Salmon Recipe. This dog food is designed to support digestive function and promote a balanced gut microbiome. The bag is pink and features the product name, and includes imagery suggesting it is made with wild-caught salmon. It is marketed as a vet-formulated option that can proactively improve gut health in every bowl, appealing to pet owners looking for high-quality, health-focused food for their dogs. The ad addresses potential purchase barriers by highlighting the digestive health benefits, suggesting it can solve common gut-related issues in dogs. # Visual style The ad features a clean and natural visual style. It uses natural lighting and a shallow depth of field to focus on the dog and the product. The overall aesthetic is bright and inviting, with a focus on conveying health and wellness. # Hooks Headline: Proactive Gut Health in Every Bowl # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by emphasizing the core benefit of the product: proactive gut health. This message immediately establishes what the product aims to achieve, from the brand's perspective. - Next, the ad reinforces the scientific backing of the product with the statement "Vet-formulated to support digestive function and a balanced gut microbiome." This adds credibility by highlighting expert involvement, from the brand's perspective. - The ad then visually presents a healthy-looking dog next to the product packaging, reinforcing the idea that the dog food contributes to the dog's health and happiness, from the viewer's perspective. - The ad introduces a new product by noting it is "New!" to the brand's line, from the brand's perspective. - Finally, the ad offers a promotional discount, "Get 20% OFF your first order with code 'WELCOME20'." This provides an incentive to purchase, from the brand's perspective.

# Ad summary This image ad by Open Farm promotes its GoodGut Kibble with a focus on complete gut health and postbiotics. It features a dog next to a bowl being filled with kibble and offers 20% off the first order using a discount code. # Brand positioning Open Farm is presented as a pet food brand focused on holistic health through gut microbiome support. It emphasizes complete gut health with its GoodGut Kibble line, featuring pre-, pro-, and postbiotics. The brand positions itself as providing a balanced approach to pet nutrition, standing out by specifically addressing the microbiome and overall well-being of pets rather than just basic sustenance. # Product Open Farm GoodGut Kibble is a dog food designed to deliver pre-, pro-, and postbiotics to support a balanced gut microbiome. The kibble is targeted at pet owners looking to enhance their dog's gut health. The specific product shown is the “aught Salmon Recipe” variant. The product aims to address the barrier of digestive health concerns in pets by providing a food option that promotes a balanced gut microbiome, improving overall health and digestion. # Visual style The ad uses a clean and bright visual style, with a well-lit studio shot featuring the product and a dog. The layout is simple, focusing on product placement and a clear offer. The image treatment includes background removal around the logo and product bag, ensuring a focus on the key elements. Typography is large and bold for the headline, while the offer text is highlighted in green to capture attention. The overall style conveys a sense of trustworthiness and clear communication, designed to be easily scannable in a feed. # Hooks Headline: Complete gut health starts here # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting that "Complete gut health starts here," which conveys the main benefit of the product and immediately grabs the viewer's attention. The brand is telling the viewer that this product will help improve their pet's gut health. - It continues by describing how "Every bowl of GoodGut Kibble delivers pre-, pro-, and postbiotics to support a balanced gut microbiome." This message from the brand provides specific details about the product's ingredients and their effect on the dog's health. This emphasizes the scientific aspect of the product, positioning it as more than just regular dog food. - The ad shows a hand pouring the kibble into a bowl next to a dog, which visually reinforces the product's usage and target audience. The hand indicates the owner's action, while the dog represents the end consumer benefiting from the kibble. This visual provides a real-life context for the product, further emphasizing its relevance. - The ad concludes with a clear offer: "Get 20% OFF your first order with code 'WELCOME20'." This final message from the brand provides an incentive for immediate action and purchase. This incentivizes the customer to buy the product.

# Ad summary This ad presents Open Farm's cat food products. The ad begins with a humorous take on daylight savings affecting a cat's routine, then showcases the brand's Wild-Caught Salmon Recipe Pâté, Homestead Turkey Bone Broth, and Kitty Cubes, emphasizing the high-quality ingredients and traceability. # Brand positioning Open Farm is presented as a premium pet food brand that emphasizes high-quality, ethically sourced, and traceable ingredients. The brand positions itself as a provider of real food for pets, focusing on natural and sustainable sourcing practices. Open Farm appears to appeal to pet owners who are concerned about the quality and origin of their pet's food, offering transparency and assurance through traceable lot codes. # Product The ad features three Open Farm products for cats. The Wild-Caught Salmon Recipe Pâté is highlighted as a grain-free, ethically, and sustainably sourced real food, emphasizing its high-quality protein content. The Homestead Turkey Bone Broth is promoted as a meal topper that even supports the pickiest of eaters. Kitty Cubes Crave-Worthy Treats are presented as another option. The ad emphasizes that every ingredient is carefully chosen and fully traceable via the lot code on every can, ensuring pet owners know exactly what they're feeding their cat. # Visual style The ad has a bright and clean aesthetic with natural lighting and a focus on close-up shots to highlight the product details and the cat's reaction. The editing includes quick cuts to maintain a fast pace and keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a clock showing 5:00 PM, and a person walks into the frame as a cat cries, suggesting the cat is confused by the change in daylight savings time. - 00:01–00:03 The ad cuts to a hand holding Open Farm Wild-Caught Salmon Recipe Pâté, with text stating this "fixes everything." - 00:03–00:09 The can is opened, and the pâté is scooped out with a spoon into a glass dish. - 00:09–00:15 The pâté is mashed with a fork, and a pouch of Open Farm Homestead Turkey Bone Broth is shown before being poured over the pâté. - 00:15–00:21 A bag of Open Farm Freeze-Dried Raw Kitty Cubes is opened, and the cubes are sprinkled on top of the pâté and bone broth mix. - 00:21–00:25 The bowl is placed on the table in front of the cat, and text says, "so you know exactly what you're feeding your cat." - 00:25–00:38 The cat is shown eating the food from the glass bowl, and the ad concludes with the text "early dinner approved."

# Ad summary This ad demonstrates an individual feeding their dog Good Gut dog food. The ad emphasizes the dog's enjoyment of the food and its health benefits. # Brand positioning Open Farm is presented as a premium brand that prioritizes dog gut health, sustainability, and ethical sourcing. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, vet-formulated dog food made with easily digestible and nutrient-dense ingredients. The brand's alignment with values such as sustainability and ethical sourcing suggests a focus on conscious consumerism. The brand positioning is both functional (vet formulated, complete gut health, nutrient-dense kibble, packed with probiotics) and emotional (lifelong resilience, picky dog approved). # Product The product is Good Gut Wild-Caught Salmon Recipe dog food by Open Farm. It is presented as a vet-formulated dog food packed with pre-, pro-, and postbiotics, designed for complete gut health in a single bowl. The dog food is ethically and sustainably sourced, easily digestible, and features nutrient-dense kibble. It is suitable for dogs of all breeds and sizes, but it's highlighted as especially beneficial for picky eaters. The ad addresses the barrier of ensuring pets receive adequate nutrition and digestive support. The ad conveys that the product is worth trying because it is vet-formulated, promotes gut health, and is appealing to picky dogs. # Visual style The ad has a casual, UGC feel. The lighting is natural, and the production quality is consistent with a home video. The editing style is quick cuts. The pacing is moderate. The audio syncs with the visual actions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with an Australian Shepherd looking directly at the camera. - 00:01–00:03 The ad then transitions to a person opening a bag of Open Farm Good Gut Wild-Caught Salmon Recipe dog food. - 00:03–00:03 The person touches the bag of dog food to emphasize the words on the bag. - 00:03–00:06 The person uses scissors to open the bag of dog food. - 00:06–00:07 The person scoops the dog food into a white scoop and displays the contents of the scoop. - 00:07–00:09 The person pours the dog food from the white scoop into a stainless steel bowl. - 00:09–00:10 The person displays the bowl of dog food for the audience. - 00:10–00:12 The person brings the bowl of dog food to a dog feeding station and shows the dog. - 00:12–00:14 The dog is shown eating the dog food, implying that they like it. - 00:14–00:15 The dog chews the food, then looks directly at the camera while chewing. - 00:15–00:17 The dog continues to eat the dog food. - 00:17–00:19 After the dog finishes eating the food, the dog looks directly at the camera, then licks their nose. - 00:19–00:21 The dog food bowl is shown completely empty. - 00:21–00:23 The person displays the dog food. - 00:23–00:24 The ad closes with the person pushing the bag of dog food.

# Ad summary This ad demonstrates a dog owner's solution to their Australian Shepherd's sensitive stomach. The ad features the owner opening a bag of Open Farm GoodGut kibble in the Wild-Caught Salmon Recipe, pouring the kibble into a bowl, and then feeding the dog, who seems to enjoy the food. # Brand positioning Open Farm is presented as a brand offering high-quality pet food with a focus on gut health. The ad highlights the brand's commitment to easily digestible nutrition, as evidenced by the "Easily Digestible, Nutrient Dense Kibble" label on the packaging. GoodGut formulas are powered by Lifeway Probiotics and include pre, pro, and postbiotics to support a balanced gut microbiome. The brand is positioned as a solution for pets with sensitive stomachs, offering vet-formulated recipes for lifelong resilience. By focusing on ethical and sustainable sourcing, the brand appeals to pet owners who value transparency and responsible practices. # Product Open Farm GoodGut Wild-Caught Salmon Recipe kibble is a vet-formulated dog food designed for pets with sensitive stomachs. It is powered by Lifeway Probiotics and contains pre, pro, and postbiotics to support a balanced gut microbiome. The kibble is ethically and sustainably sourced, ensuring high-quality ingredients. It is nutrient-dense and easily digestible, promoting lifelong resilience. The product comes in a distinctive pink bag with the GoodGut and Open Farm branding prominently displayed. # Visual style The ad has a UGC feel, with simple editing and natural lighting. The shots are stable, and the focus is on the product and the dog's reaction to it. The pacing is moderate, with cuts timed to emphasize key moments. The production quality is clean, but not overly polished, which helps to create a sense of authenticity. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get 20% OFF your first order with code WELCOME20 # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of an Australian Shepherd, signaling that the ad will be centered around the dog's experience. - 00:01–00:05 00:01–00:05 The dog owner presents a bag of Open Farm GoodGut kibble. This is to introduce the product to the viewer. - 00:05–00:10 00:05–00:10 The owner scoops the kibble into a bowl, visually demonstrating the product being used. This shows how easy it is to prepare the food. - 00:10–00:14 00:10–00:14 The owner places the bowl in front of the dog, who immediately starts eating. This reinforces the idea that the dog enjoys the food. - 00:14–00:18 00:14–00:18 After finishing the bowl, the dog looks at the camera, as if asking for more. This showcases the palatability of the kibble and signals a clean bill of gut health. - 00:18–00:21 00:18–00:21 The ad concludes with a call to action, encouraging viewers to try the product with a discount code. The dog gives its paw, perhaps acting as an endorsement.

# Ad summary This ad features a pug "pugfluencer" named Joey, who is reviewing a new kibble that his mom bought him called GoodGut. He talks about how he loves the taste, and how his mom is really into gut health and this kibble is packed with prebiotics and probiotics to support his digestion. He also likes that it supports his skin and joints, because he says he's not exactly built like an athlete. # Brand positioning GoodGut, powered by Lifeway, is a dog food brand focused on gut health and nutrition. The brand seems to be positioning itself in the premium pet food market, with a focus on high-quality ingredients and health benefits. The brand emphasizes its use of prebiotics and probiotics to support digestion, as well as ingredients that support skin and joint health. GoodGut aligns with a health-conscious and caring pet owner who prioritizes their pet's overall well-being and wants to provide them with nutritious food. The brand differentiates itself by focusing on gut health and using high-quality ingredients. # Product GoodGut is a grass-fed beef recipe kibble, powered by Lifeway, that is designed to support a dog's digestion, skin, and joints. The kibble is packed with prebiotics and probiotics to support digestion, and has freeze-dried raw bits in it. It is vet formulated and made with humanely raised and sustainably sourced ingredients. The product is suitable for dogs of all life stages, as stated on the packaging. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and a focus on the pug, Joey. The editing style includes quick cuts to show different scenes and highlight key moments. The production quality is high, with clear visuals and attention to detail. The pacing is upbeat and engaging, reflecting the enthusiasm of the pug 'influencer.' # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Every pup should give it a try! # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with Joey the pug under a blanket. - 00:00–00:04 00:00–00:04: Joey introduces himself as your favorite pugfluencer, and says he is there to tell you about the new kibble his mom just got him. This is from Joey's perspective as the presenter of the ad. - 00:04–00:09 00:04–00:09: Joey's mom walks through the door with the box, and he shares that it's called GoodGut, and he gives it 10 out of 10 for taste. This continues to be from Joey's perspective, as the person experiencing this new kibble. - 00:09–00:12 00:09–00:12: Joey mentions that the kibble has freeze-dried raw bits in it, which he loves. This is again from Joey's perspective as the one eating the kibble. - 00:12–00:17 00:12–00:17: Joey says that mom says it's packed with prebiotics and probiotics to support his digestion. This is still from Joey's perspective, but he is sharing information that his mom has told him about the health benefits. - 00:17–00:22 00:17–00:22: Joey shares that the kibble also supports things like his skin and joints, which is nice since he's not built like an athlete. This is a playful moment from Joey's perspective, where he shares some of the other health benefits, poking fun at himself. - 00:22–00:27 00:22–00:27: Joey says that his mom has been super into this whole "gut health" thing, and honestly when everything's running how it should, life's just better. He is now sharing his observations about how much his mom cares about gut health. - 00:27–00:32 00:27–00:32: Joey says he doesn't blame his mom, she just wants him to live forever. He says he can't be mad at that. This is an empathetic moment from Joey's perspective, showing that he understands his mom's intentions and appreciates her care. - 00:32–00:36 00:32–00:36: Joey admits that he really loves his GoodGut kibble, and says that every pup should give it a try. This concludes the ad, with Joey making the final recommendation.

# Ad summary This image ad for Open Farm Rawmix dog food presents testimonials from pet owners with picky dogs and is designed to highlight the benefits of the product. # Brand positioning Open Farm is presented as a high-quality, trustworthy pet food brand that prioritizes the health and well-being of pets, even those with picky eating habits. The focus on "humanely raised & sustainably sourced" ingredients suggests a brand that appeals to environmentally conscious pet owners who want the best for their animals. The brand positions itself as a solution for pet owners struggling with picky eaters, offering a tasty and nutritious option their dogs will love. # Product Open Farm Rawmix is a dog food product designed to appeal to picky eaters. It features a blend of raw and broth-coated kibble and raw chunks. The ad specifies that it is made with “humanely raised & sustainably sourced” ingredients. One advertised variety is the “Ancient Grains - Tide & Terrain Recipe”. The product aims to overcome the challenge of getting picky dogs to eat, promising a food they will enjoy and even ask for more of. # Visual style The ad has a clean, well-lit studio shot with a focus on product visibility and clear messaging. The bright green speech bubbles and contrasting typography draw the eye. The overall style is designed to look trustworthy and appealing. # Hooks Headline: PICKY EATER? NOT ANYMORE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by addressing a common problem among dog owners: having a picky eater, aiming to immediately capture the attention of those facing this issue. The brand is speaking directly to the customer. - Customer testimonials are presented in green speech bubbles with five-star ratings, providing social proof that other dog owners have had success with the product and establishes trust. The testimonials are framed from the customer's point of view, sharing their personal experiences and positive outcomes. - The image of the Open Farm Rawmix product is shown to highlight the food and its packaging. The product packaging features the name and highlights that the food is humanely raised and sustainably sourced. This section helps the customer to visualize the product and its benefits and is framed from the brand's point of view. - A "20% Off Your First Order" badge is shown in the lower right to incentivize purchase. The offer is presented from the brand’s POV.

# Ad summary The ad is for Open Farm Good Gut Grass-Fed Beef Recipe dog food, which claims to be easily digestible, probiotic infused, vet formulated for lifelong resilience, and humanely raised and sustainably sourced. # Brand positioning Open Farm is presented as a brand that prioritizes high-quality nutrition for dogs with a focus on digestive health and sustainability. The brand is positioned as a premium option within the pet food market, emphasizing its use of grass-fed beef and probiotics, which are key differentiators that appeal to health-conscious pet owners. Open Farm aims to occupy the space of a responsible and trustworthy brand that cares about the well-being of pets and the environment. The brand's positioning is functional, highlighting the digestive benefits, as well as emotional, appealing to pet owners' love and care for their animals. # Product Open Farm Good Gut Grass-Fed Beef Recipe is a dog food designed to improve gut health. The product is made with grass-fed beef and infused with probiotics. It claims to be easily digestible and is vet formulated for lifelong resilience. The recipe is humanely raised and sustainably sourced. The featured product benefits include complete gut health. The packaging highlights a focus on nutrient-dense kibble, freeze-dried raw coating, and the inclusion of Lifeway's probiotic ingredients. This product targets pet owners looking for high-quality, gut-friendly dog food made with ethically sourced ingredients, appealing to those willing to invest in their pet's health and wellbeing. # Visual style The ad features a clean and straightforward visual style, highlighting the product with a direct, well-lit shot. The production quality is simple, resembling a user-generated content (UGC) style with minimal retouching. The typography is clear and legible, making the text easily scannable. The color palette is soft and inviting, with pink and green hues that give the product a natural, healthy feel. The overall style aims for a platform-native aesthetic, fitting seamlessly into a social media feed with its straightforward, informative approach. # Hooks Headline: Vet formulated for lifelong resilience # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a full product shot of Open Farm Good Gut Grass-Fed Beef Recipe to showcase what the dog food looks like. This is included to help consumers recognize and identify the product if they are familiar with the brand or product line. It gives the customer an overview of the product from the brand's perspective. - The ad includes a yellow sticky note that mentions the claim "Vet formulated for lifelong resilience" to highlight that this dog food is vet approved, as a benefit to help build trust and persuade dog owners to buy this product. This is from the brand's perspective to persuade customers to buy the product.

# Ad summary This ad promotes Open Farm's RawMix Kibble as a solution for picky eaters or dogs with sensitive stomachs. The ad features a content creator walking through her day in the life as a work from home mom who has two rescue dogs, Ella and Koda. The creator shows how she prepares a frozen enrichment activity that her dogs love using Open Farm RawMix Kibble. # Brand positioning Open Farm is presented as a pet food brand focused on high-quality ingredients tailored to address common pet health concerns. The brand aligns with values of providing nutritious, palatable options even for picky eaters or dogs with sensitive stomachs. It targets a consumer base seeking solutions beyond typical dry kibble, promoting a more engaging and enjoyable feeding experience with bone broth and freeze dried bits. The brand pushes against category norms by offering a raw mix kibble, emphasizing that the products are humanely raised and sustainably sourced. # Product Open Farm RawMix Kibble is presented as a high-quality dry dog food, with the ad highlighting a bone broth coating and freeze-dried bits. It aims to solve issues for dogs with sensitive stomachs and picky eating habits. The ad highlights that it is suitable for dogs like Ella who has a sensitive stomach, and dogs like Koda, who is a picky eater. The narrator makes frozen enrichment activity for her dogs to keep them busy. # Visual style The ad has a casual, UGC feel, as if it was recorded on a phone with natural lighting. It uses quick cuts and jump cuts, which is common for content on social media. The pace is quick and shifts with the voiceover and content being shown. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action definitely, give the RawMix Kibble a try and turn it into a fun enrichment activity # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 When the content creator is trying to work, her dogs distract her. - 00:02–00:06 00:02–00:06 The creator solves this problem by making frozen kibble balls. - 00:06–00:11 00:06–00:11 The creator shows herself grabbing some of their kibble that they use from Open Farm. - 00:11–00:16 00:11–00:16 She mentions that she uses this product because one of her dogs, Ella, has a sensitive stomach, and the other dog, Koda, is insanely food picky, but they both love this food. - 00:16–00:18 00:16–00:18 The narrator says they've never had any issues with this food. - 00:18–00:24 00:18–00:24 She walks through that the kibble is coated in bone broth and has freeze dried bits mixed in. - 00:24–00:31 00:24–00:31 The narrator walks through that she adds in some bone broth, and sometimes water, then pops it in the freezer for a couple hours. - 00:31–00:36 00:31–00:36 The content creator mentions that the lab gets through the food faster than the collie, but it still keeps them busy for at least half an hour. - 00:37–00:45 00:37–00:45 The narrator mentions that this is the only kibble Koda has eaten for longer than two weeks, and if your dog is picky, you should give the RawMix Kibble a try and turn it into a fun enrichment activity.

# Ad summary This Open Farm ad uses customer quotes to entice dog owners to try their brand of food. A first-time customer offer adds urgency. # Brand positioning Open Farm is presented as a premium pet food brand that prioritizes high-quality ingredients and ethical sourcing. The emphasis on "humanely raised & sustainably sourced" ingredients appeals to consumers who are conscious about the environmental and ethical impacts of their purchasing decisions. By focusing on natural and wholesome ingredients, Open Farm positions itself as a brand that goes against the trend of processed, low-quality pet foods. The brand aims to occupy a space in the consumer's mind as a provider of nutritious and responsibly made pet food, attracting pet owners who want the best for their furry companions and care about sustainability. # Product Open Farm Rawmix is a raw-coated, grain-inclusive dry dog food that combines the benefits of raw and traditional kibble. It is available in various recipes, including the Front Range Recipe advertised in this image. It is crafted for dogs of all breeds and sizes. The food contains a blend of raw meat, bone broth, and gently cooked kibble, offering a balanced diet rich in protein and essential nutrients. The Rawmix Kibble is presented as a convenient way to incorporate raw food into a dog's diet without the mess or preparation typically associated with raw feeding. Its unique selling point lies in its combination of raw and dry elements, delivering a nutritious and palatable option that addresses common concerns about pet food quality and palatability, especially for picky eaters. # Visual style The ad has a clean and inviting visual style, employing a minimalist design with a focus on product visibility and social proof. The image quality is high, suggesting professional studio photography. The color palette is warm and natural, with earthy tones that align with the brand's emphasis on natural ingredients and ethical sourcing. The layout is simple and well-organized, making it easy for viewers to quickly understand the key messages. The typography is clear and legible, ensuring that the text is easily readable. The overall effect is a polished and trustworthy image that conveys quality and reliability. # Hooks Headline: Try the food loved by picky dogs everywhere # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by posing a problem: picky dogs who are difficult to feed. This introduces a common pain point for pet owners and immediately grabs the attention of viewers who struggle with this issue. The intention is to resonate with the viewer. The brand is telling this part of the story. - Next, the ad presents a solution: Open Farm Rawmix, which is described as "the food loved by picky dogs everywhere." This aims to position the product as a universally appealing option for even the most discerning canine palates. The brand is telling this part of the story. - To build credibility, the ad incorporates customer testimonials in quotation bubbles, which give firsthand accounts of dogs enjoying the food. This serves as social proof, demonstrating that other pet owners have successfully overcome their dogs' pickiness with Open Farm Rawmix. The customers are telling this part of the story. - To sweeten the deal, the ad includes a limited-time offer of "20% Off Your First Order." This incentivizes immediate action, creating a sense of urgency and encouraging viewers to try the product without delay. The brand is telling this part of the story.

# Ad summary This ad uses UGC-style testimonial to highlight the benefits of Open Farm dog food. The ad features a dog owner who details her struggles with her dog's picky eating habits, sharing how Open Farm dog food has solved the problem. # Brand positioning Open Farm is presented as a brand focused on providing high-quality, ethically sourced dog food. The ad highlights the brand's commitment to using real meat, high protein content, nutrient-dense ingredients, and no fillers. Open Farm is positioned as a solution for pet owners struggling with picky eaters, offering a satisfaction guarantee to alleviate purchase risk. The brand is presented as a premium option that prioritizes the health and well-being of pets with transparency. # Product The ad focuses on Open Farm's dry dog food, specifically the Ancient Grains and Grass-fed Beef recipes. The product is marketed as a premium kibble made with real meat, high protein, nutrient-dense ingredients, and no fillers. The ad emphasizes that the food is ethically and sustainably sourced, with traceable ingredients, raised without antibiotics or hormones, and made with non-GMO fruits and vegetables. The Wild-caught Salmon recipe is also mentioned as being rich in omega-3s. The products are positioned for picky eaters who would have previously rejected other products and their satisfaction is guaranteed. The Grass-fed Beef recipe is promoted as humanely raised, without antibiotics, and without fillers. # Visual style The ad has a UGC feel with natural lighting. The editing includes jump cuts and quick cuts. The shots are of high quality. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try Open Farm and save on your first order # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a dog owner presenting a frustration. The goal is to highlight the frustration and pique interest by showing the solution. - 00:02–00:05 00:02–00:05 The owner admits that the topic of the ad is embarrassing to her. This adds a humanizing touch. - 00:06–00:16 00:06–00:16 The speaker describes how for 8 months, her dog did not like food. The speaker builds to the pain point. - 00:16–00:25 00:16–00:25 The owner states that she found out that Open Farm has a satisfaction guarantee. This reduces the purchase risk. - 00:25–00:32 00:25–00:32 The speaker talks about the Ancient Grains formula, loaded with real meat, is high protein, and nutrient-dense. The goal is to show the food's functional benefits. - 00:32–00:40 00:32–00:40 The speaker talks about the Grass-fed Beef recipe and also mentions the Wild-caught Salmon recipe and its omega-3s. The goal is to continue to show the food's functional benefits. - 00:40–00:50 00:40–00:50 The owner shows her dog eating the new food. The ad is showing how easy the solution can be. - 00:50–00:56 00:50–00:56 The owner states the dog is on month 4 of the new food. The ad closes by showcasing the effectiveness. - 00:56–00:59 00:56–00:59 The owner encourages to try Open Farm. The goal is to create a CTA for the product.

# Ad summary This image ad showcases Open Farm dog food, specifically the 'Good Gut Grass-Fed Beef Recipe' variety. The ad highlights the food's features such as being easily digestible, nutrient-dense, probiotic-infused, and vet-formulated. The image also emphasizes the use of humanely raised and sustainably sourced ingredients. A sticky note adds a personal touch, emphasizing the formulation for lifelong resilience. # Brand positioning Open Farm positions itself as a premium pet food brand focused on providing high-quality, nutritious, and ethically sourced ingredients. The brand emphasizes its commitment to animal welfare and environmental sustainability, as evidenced by the 'humanely raised and sustainably sourced' claim. By highlighting ingredients like 'grass-fed beef,' Open Farm appeals to pet owners who prioritize natural, wholesome, and responsible food options for their animals. The brand is functional, focusing on the digestibility and nutrient density of the food. # Product The featured product is Open Farm's 'Good Gut Grass-Fed Beef Recipe' dog food, designed to promote complete gut health. It is formulated with Lifeway caningculture probiotics, and it is 'easily digestible' and 'nutrient dense'. The food consists of small, dark kibble mixed with freeze-dried raw cubes and the beef is grass-fed. The product aims to address common concerns related to pet digestion and overall health. The dog food is vet formulated and is designed for lifelong resilience. # Visual style The ad features a clean, well-lit studio shot of the dog food bag, accompanied by a potted plant to give a natural and wholesome feel. The focus is sharply on the product with a blurred background, drawing the viewer's attention to the packaging details and claims. The addition of a handwritten sticky note adds a personal, approachable touch to the overall presentation. The visual style is designed to be both informative and trustworthy. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image begins with a large bag of Open Farm 'Good Gut' dog food prominently displayed. This immediately introduces the product and brand to the viewer from a brand perspective, setting the stage for the ad's focus on pet nutrition. - Next, the ad highlights key features such as 'easily digestible,' 'nutrient dense kibble,' and 'probiotic infused.' These details inform the audience about the specific health benefits of the dog food from a brand perspective, designed to appeal to health-conscious pet owners. - The inclusion of the 'Grass-Fed Beef Recipe' label and the 'Humanely Raised & Sustainably Sourced' claim further emphasizes the brand's values and product quality, again from the brand's perspective. This builds trust with consumers who prioritize ethical and sustainable products. - Finally, a yellow sticky note with the text 'Vet formulated for lifelong resilience' adds a layer of expert endorsement and reinforces the product's long-term health benefits. This message is intended to offer reassurance and credibility from an external source to sway potential buyers.

# Ad summary The ad features Open Farm's Good Gut dog food, highlighting its complete and balanced nutrition with pre-, pro-, and postbiotics. A husky is shown behind the dog food bag. The ad offers a discount on the first order. # Brand positioning Open Farm is presented as a brand focused on providing complete and balanced nutrition for pets, particularly dogs. The brand emphasizes high-quality ingredients, as seen with the inclusion of pre-, pro-, and postbiotics in their kibble. The brand promotes simplicity and transparency, suggesting 'no extras' and 'no guesswork.' This positions Open Farm as a trustworthy choice for pet owners who prioritize their dog's health and well-being, offering a straightforward and nutritious option. # Product The product featured is Open Farm Good Gut dog food, designed to provide complete and balanced nutrition with the inclusion of pre-, pro-, and postbiotics to support gut health. The dog food is presented as a kibble format, built right into the food. The bag is pink and white with the Open Farm logo and the product name 'Good Gut' prominently displayed. The ad emphasizes that the food contains 'no extras' and requires 'no guesswork,' suggesting ease of use and a clear understanding of ingredients. The visual shows kibble pieces in the air surrounding the bag, indicating the product's form. The product aims to address concerns about digestive health in dogs and promote a balanced diet. # Visual style The ad uses a studio-shot image with a clean and bright aesthetic. The floating kibble adds a playful touch. The color scheme is soft, with pink and green accents. The visual style is designed to be eye-catching in a feed, with the dog's expression and the floating kibble drawing attention. # Hooks Headline: Complete, balanced nutrition # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a message from the brand emphasizing 'Complete, balanced nutrition.' This is intended to immediately convey the core benefit and focus of the product. - The brand elaborates by stating that the kibble includes 'Pre-, pro-, and postbiotics built right into the kibble. No extras. No guesswork.' This highlights key ingredients and simplifies the understanding for the consumer, reinforcing the brand's focus on straightforward nutrition. - The ad features a dog behind a bag of 'Good Gut' dog food with kibble pieces flying around it. This visual reinforces the product and suggests a happy, healthy dog as a result of using it. This is from the brand's POV. - The ad concludes with an offer from the brand: 'Get 20% OFF your first order with code 'WELCOME20'.' This is a direct incentive to encourage immediate purchase.

# Ad summary This ad promotes Open Farm's RAWMIX dog food, highlighting its nutritional benefits and high-quality ingredients. The ad features a bag of dog food alongside a dog, set in a natural, grassy environment, to emphasize the brand's commitment to quality and sustainability. # Brand positioning Open Farm is positioned as a premium pet food brand that prioritizes optimal nutrition, high-quality ingredients, and ethical sourcing. The brand aligns with values of sustainability and humane treatment of animals, as highlighted by the 'Humanely Raised & Sustainably Sourced' label. Open Farm aims to occupy a space in the consumer's mind as a brand that cares about the well-being of pets and the environment, appealing to customers who seek nutritious and responsibly sourced pet food. # Product The featured product is Open Farm RAWMIX dog food, specifically the 'Ancient Grains Front Range Recipe'. It is a blend of raw, broth-coated, and raw chunks, designed for optimal nutrition. The food is targeted towards dog owners who prioritize high-quality, humanely raised, and sustainably sourced ingredients. The product addresses concerns about the quality and ethical sourcing of pet food, offering a transparently sourced alternative. The 'Humanely Raised & Sustainably Sourced' label emphasizes the brand's commitment to ethical practices. The product is presented as a nutritious option for dogs, with a focus on natural, wholesome ingredients. # Visual style The ad has a natural and clean visual aesthetic, with a focus on highlighting the product and its benefits. The production quality appears high, with a well-lit, studio-shot image. The image treatment includes background blur and color grading that emphasizes natural tones. The typography is clean and legible, with a focus on conveying key information quickly. The overall style is designed to feel trustworthy and appealing to pet owners. # Hooks Headline: Formulated for OPTIMAL NUTRITION # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the text 'Formulated for Optimal Nutrition', which conveys the message that the dog food is designed to provide the best possible nutrition for dogs. This is from the brand's perspective, setting the stage for the rest of the ad by highlighting the core benefit of the product. - Next, the bag of Open Farm RAWMIX dog food is shown in a natural setting, emphasizing the brand's commitment to quality and sustainability. The black arrow pointing to the bag of dog food from the 'Formulated for Optimal Nutrition' further emphasizes that the bag of dog food will provide this optimal nutrition for the dog. This is from the brand's perspective, showcasing the product and its key attributes. - The ad includes a dog in the background, suggesting that the dog will benefit from eating the dog food. Green hearts are floating around the dog, suggesting that the dog will love the food. This is from the perspective of a dog owner who loves their dog, conveying a sense of care and concern for the pet's well-being.

# Ad summary This ad promotes Open Farm's Good Gut dog food. A woman discusses the quality of Open Farm dog food and the benefits of the new Good Gut line of dog food. She describes how the food helps pups with sensitive stomachs, promotes gut health, and supports a strong immune system. The presenter then pours the kibble into a bowl and adds a freeze dried topper. # Brand positioning Open Farm is a pet food company that aims to occupy the space in a pet owner's mind as a top-tier brand with transparent, ethical values. They are committed to creating the highest-quality pet food made with ethically sourced and traceable ingredients. They appeal to pet owners who want to support brands that do right by their pets and the planet. Open Farm pushes against the norm of unethically sourced, un-traceable ingredients, and unclear, unrecyclable packaging, instead aiming to be a completely ethical and responsible brand. # Product The product being advertised is Open Farm Good Gut dog food, a new kibble designed to help nourish, maintain, and protect your pup's gut health. The product is vet-formulated and is designed to appeal to pet parents who prioritize protecting their pup's gut health. Open Farm Good Gut contains 10 unique probiotic strains with prebiotics like psyllium husk and chicory root to nourish gut bacteria. It contains a proprietary blend of probiotics that equal 2 billion CFUs in every pound of Good Gut and postbiotics to reduce gut inflammation and strengthen the gut barrier. Good Gut has two size options, a 3.5 pound bag and a 19 pound bag, which come in wild caught salmon, grass-fed beef and harvest chicken recipes. Open Farms uses recyclable packaging and advertises a QR code where customers can learn about how their ingredients are sourced. # Visual style The visual style of the ad is polished. It has smooth transitions and is well-lit. The setting of the ad is in a home kitchen, and there are very few cuts. The ad follows a UGC feel which helps the tone seem casual and friendly. The pacing is consistent throughout the video at around 30 BPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins with the presenter holding a bag of Open Farm Good Gut dog food. She speaks about the brand's values as a brand and the quality of their ingredients and how they are ethically sourced and digestible. - 00:05–00:13 00:05–00:13 She then introduces the Open Farms Good Gut dog food and states that this a new kibble to add to the open farm lineup which is exciting for her dog, Moose. - 00:13–00:21 00:13–00:21 The presenter adds that since Moose was a puppy, she's only ever fed him Open Farm and would not feed him anything else as a pet parent. - 00:21–00:34 00:21–00:34 As a continuation of the previous point, the presenter restates that all of Open Farm's food is ethically sourced and that you can find the ingredients by scanning a QR code on the packaging. She then states that the packaging is recyclable, which is something she values as a pet owner. - 00:35–00:41 00:35–00:41 She says that as Open Farm's offerings continue to expand, they want to give pet parents all the tools they need to decide what's right for them. - 00:41–00:53 00:41–00:53 The presenter introduces Good Gut and describes it as a vet-formulated recipe to help nourish, maintain and protect your pups' gut health. She continues and shares the statistic that 88% of pet parents name protecting their pup's gut health as their top priority. - 00:53–01:11 00:53–01:11 The presenter then asks what makes Open Farm Good Gut the best in class, then lists 10 unique probiotic strains and how they are made with ingredients that nourish gut bacteria. She then states that there are two billion CFUs in every pound of Good Gut dog food. - 01:11–01:24 01:11–01:24 Continuing on the same note, she highlights how the food supports intestinal well-being and contains postbiotics to reduce gut inflammation and strengthen the gut barrier. She continues and states that 70% of immune cells reside in the gut. - 01:24–01:34 01:24–01:34 The presenter shares that her dog only cares that the food tastes good and states that his favorite thing in the world is a freeze-dried topper. She then states that Good Gut contains nutrient dense easy to digest kibble paired with a freeze-dried raw topper. - 01:34–01:42 01:34–01:42 The presenter shares that Good Gut has two size options, a 3.5 pound bag and a 19 pound bag, which come in wild cut salmon, brass fed beef and harvest chicken recipes. - 01:42–01:55 01:42–01:55 The presenter kneels down with her dog and shares that this is the perfect option for pet parents who have pups with sensitive tummies but still want something nutrient dense and tasty. - 01:55–01:56 01:55–01:56 The ad concludes with the presenter stating that it has the "Moose stamp of approval" and thanks the viewers for watching.