How Ooredoo Tunisie Advertises on Meta

# Ad summary This ad promotes Ooredoo's internet services with a 10% discount through their My Ooredoo app. The ad features a cartoonish hand holding a credit card and a smartphone displaying the app's interface, set against a red background with the brand's logo. # Brand positioning Ooredoo is presented as a modern telecommunications provider focused on delivering convenient and value-driven internet solutions. The ad emphasizes ease of access to internet plans and exclusive discounts through its My Ooredoo app, positioning the brand as tech-forward and customer-centric. The visual style and cartoon-like characters give the brand a playful, approachable tone while highlighting the functional benefits of its services. # Product The product being advertised is Ooredoo's internet service, specifically highlighted through the My Ooredoo app. The app is presented as a hub for managing and accessing internet plans, with a clear offer of a 10% discount when using a credit card to purchase through the app. The ad features a smartphone displaying the app interface, showing various internet packages with their respective data amounts and prices. This aims to convey the variety and affordability of the internet services, encouraging users to explore and subscribe via the app for added convenience and savings. # Visual style The ad has a clean and modern visual style with cartoon-like elements. The solid red background and bright yellow hands create a visually striking contrast. The design is simple and uncluttered, focusing on the key message and product. The cartoon style of the hands creates a friendly, modern, playful, and approachable tone. # Hooks Headline: أكتيفي الأنترنات # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual of internet connectivity, conveying the message that Ooredoo offers internet services. This is to grab attention and to clearly identify the product being advertised. - Next, a 10% discount with a credit card is presented to the viewer. This is intended to create a sense of urgency and value. - Finally, the ad shows the 'My Ooredoo' app and encourages the user to use it. This is designed to show how they can take advantage of the promotion by using the application.

# Ad summary This image ad for My Ooredoo is centered around a smartphone displaying a customer service chat function. The ad asks the viewer to ask questions and the app will answer. The ad uses bright colors and a smartphone visual to relate to a younger audience. # Brand positioning This ad showcases Ooredoo as a customer-focused brand that prioritizes assistance and accessibility through its My Ooredoo app. The company aims to occupy a space in the consumer's mind as a helpful and responsive service provider. By presenting a customer service feature, Ooredoo highlights its commitment to addressing customer inquiries promptly. The values promoted align with convenience, support, and innovation. This positioning pushes against the common perception of telecommunication companies being difficult to reach, and the brand chooses to actively follow customer-centric practices by offering accessible support. The overall brand positioning leans towards functionality, emphasizing practical solutions and customer satisfaction. # Product The ad features the My Ooredoo application. This is a digital platform designed to provide users with convenient access to customer service support. It is for people who use Ooredoo's telecommunication services. The app allows users to communicate directly with the brand via a chat interface, as shown by the message field and keyboard. The user can directly ask questions and supposedly receive immediate answers. The purchase barrier of difficult access to customer service is addressed. The app distinguishes itself by offering accessibility and convenience, ensuring users can easily address their queries or concerns. # Visual style The ad has a cartoonish, modern look. It uses bright colors and simple graphics. The ad is clean and easy to read. # Hooks Headline: إسأل و أحنا نجاوبوك # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with an invitation to ask questions, immediately positioning the brand as accessible and responsive. This opens the door for users to engage with the brand. The brand is telling the viewer this part of the story. - The narrative then introduces the My Ooredoo app as the platform through which questions can be answered, showcasing a specific feature or tool. This drives interest in the My Ooredoo app and its customer support functionality. The brand is telling this part of the story. - The visual of a smartphone displaying a chat interface reinforces the theme of accessibility and responsiveness, demonstrating how customers can directly interact with the brand. This aims to humanize the brand by showcasing a familiar interface. The audience is seeing the product in use from a customer perspective.

# Ad summary The ad promotes a bonus offer from the Ooredoo telecommunications company. It features the company logo, the text "OFFRE A7LA BONUS", and the Arabic equivalent. The ad also has the number 500% displayed above a red pedestal. # Brand positioning Ooredoo is positioned as a telecommunications provider offering value-added services and promotions to its customers. The brand aims to occupy a space in the consumer's mind as a provider of substantial bonuses and benefits, suggesting a focus on customer satisfaction and competitive pricing. The brand's visual presentation, using bright colors and a simple design, conveys a sense of modernity and accessibility. This approach likely aims to appeal to a broad audience, positioning Ooredoo as a provider that understands and meets the needs of its customers with attractive offers. # Product The ad promotes a bonus offer that provides customers with a 500% bonus. The offer appears to be associated with recharging or topping up an account with 10 or more units of currency, as indicated by the text "10 د.ج أو أكثر" in a red circle. The bonus is visually emphasized by the large yellow "500%" displayed prominently in the center of the ad, suggesting a significant increase in value or benefits for customers who take advantage of the offer. The ad does not explicitly state the exact nature of the bonus (e.g., data, call time, credit), but implies a substantial increase in whatever service the bonus applies to, making it an attractive incentive for customers to recharge their accounts. # Visual style The ad has a clean and modern visual style, using a bright and bold color palette to capture attention. The high-production quality is evident in the smooth gradients, clear typography, and well-defined 3D elements. The design relies on simple shapes and text elements, making it easy to scan and digest quickly. The overall look feels contemporary and professional, likely aimed at conveying trust and reliability while also feeling visually engaging. # Hooks Headline: OFFRE A7LA BONUS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the announcement of a special offer: "OFFRE A7LA BONUS", telling the audience about the nature of the offer. The brand is communicating that there is an offer available for the audience to take advantage of. - The focus shifts to the magnitude of the bonus, visually presented as "500%", positioned above a red pedestal. This part is emphasizing the substantial nature of the bonus to the customer. - The brand logo is displayed at the bottom, reinforcing brand recognition and association with the offer. The brand uses this to ensure the viewers know who is providing this bonus.

# Ad summary This Ooredoo image ad promotes internet and data services for 9 dinars. The visual features a cartoon rocket taking off with a red couch and the yellow text "4.GO" strapped to it, visually representing speed and convenience. # Brand positioning Ooredoo is presented as a modern telecom company that emphasizes speed and convenience for its internet services. The brand aims to occupy a space in the consumer's mind as an innovator in connectivity, aligning with a fast-paced lifestyle. The brand's playful and creative approach distinguishes it from competitors, focusing on emotional appeal by associating its services with enjoyable and seamless experiences. # Product Ooredoo is advertising its internet and data services, offered at a price of 9 dinars. These services can be purchased using a bank card on the My Ooredoo app. The ad highlights speed and convenience through a visual metaphor of a rocket, suggesting that the internet service is fast and easy to access. The ad addresses the potential barrier of ease of access by emphasizing the ability to purchase the service directly through the My Ooredoo app using a bank card. # Visual style The ad utilizes a playful and cartoonish visual style with bright colors. The production quality is high, with smooth 3D renders of the cartoon rocket and couch. The image treatment includes clean lighting and a simple background, drawing focus to the product and key message. The visual style aims for high scannability with bold typography and clear product presentation. # Hooks Headline: أنترنات تطير بسوم طيارة # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the visual of a rocket launching, which is presented by the brand. This is intended to communicate the speed and efficiency of Ooredoo's internet services. - The ad next shows the price of 9 dinars, which is presented by the brand. This informs the consumer that the featured internet service is an affordable option for them. - The ad shows the use of My Ooredoo app with bank card payment, presented by the brand. This communicates the ease of purchasing the service.

# Ad summary This ad promotes the My Ooredoo app with a creative showing a hand holding a phone to scan the QR code from the Ooredoo app icon. # Brand positioning Ooredoo is presented as a telecom innovator focused on simplifying the customer experience through digital solutions. The ad uses modern, eye-catching graphics and playful elements (like the cartoon hand) to suggest a brand that is approachable, tech-forward, and attuned to mobile-first users. The ad uses bright primary colors, contributing to the brand's playful, energetic tone. # Product This ad is for the My Ooredoo app. The app is designed to allow Ooredoo customers to scan QR codes. The ad demonstrates how users can easily access features or promotions by scanning QR codes directly within the My Ooredoo app, improving their overall experience and streamlining access to services. # Visual style The ad uses a simple, bold visual style with bright colors and 3D cartoon elements. The visual aesthetic is clean and modern, using a limited color palette (primarily dark blue, red, and yellow) to create a visually striking contrast. The overall production quality appears highly polished with a digital illustration style. # Hooks Headline: SCANNI # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the My Ooredoo app's QR code scanning feature. The intention is to grab the viewer's attention immediately with a simple, direct message about a modern feature. This section is from the brand's POV. - The ad then reinforces the message with an illustration of a hand holding a phone, scanning a QR code. This visual demonstration helps the viewer understand how easy it is to use the new feature. This section is from the brand's POV. - Finally, the ad concludes with the Ooredoo logo to reinforce brand recognition and association. The intention is to leave a lasting impression that Ooredoo is synonymous with easy, convenient, and technologically advanced solutions. This section is from the brand's POV.

# Ad summary This ad for Ooredoo 5G promotes home internet service with a visual metaphor showing a router attached to a rocket blasting off from a model house, with tagline touting "Better internet for the home." # Brand positioning Ooredoo is presented as a modern, tech-forward company offering 5G internet services, as indicated by the 5G logo on the product. The rocket imagery implies speed and innovation, suggesting that Ooredoo's internet service is superior and more advanced than its competitors. The brand seeks to occupy a space in the consumer's mind as a provider of fast, reliable, and cutting-edge internet solutions. # Product The product is a white Ooredoo 5G home internet router. It is depicted with the brand logo and 5G branding on the side. The router appears sleek and modern, presented in an upright position. It is visually modified to resemble a rocket with red fins and a cloud-like blast of white smoke emerging from the base. This suggests high-speed internet capabilities and advanced technology, positioning it as a superior choice for home internet needs. The ad doesn't explicitly address purchase barriers, but it implies that the service is worth trying due to its speed and modern technology. The price is advertised at 55.9 per month. # Visual style The ad features a clean, bright, and playful visual style. The use of miniature props (house and road) and the rocket modification give it a toy-like feel. The high-contrast color scheme (bright red background, white router, yellow roof) draws attention and emphasizes key elements. The overall aesthetic is modern and minimalistic, focusing on conveying the message quickly and effectively. # Hooks Headline: أعز أنترنات للدار في قلعة الأندلس # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a stylized image of a house next to the 5G router that is modified to look like a rocket, immediately conveying the concept of fast home internet, and setting the stage for the offer, and the brand is speaking.

# Ad summary This image promotes Ooredoo's affordable internet plans. It uses a cartoon style to grab attention and communicates its affordability. It leverages a friendly design and color to appear accessible and non-intimidating. # Brand positioning Ooredoo is presented as a telecom provider that offers affordable and accessible internet services. The use of playful, cartoonish graphics and a bright color palette suggests a brand that is approachable and friendly, aiming to connect with a broad audience by making technology less intimidating. By highlighting the cost-effectiveness of their internet plans, Ooredoo positions itself as a provider that values customer savings, possibly appealing to budget-conscious consumers or those seeking value for money in their telecom services. # Product The ad promotes Ooredoo's internet plans, specifically highlighting the availability of 25 GB of internet data. The ad focuses on the affordability of these plans, using the phrase "cheapest price" to emphasize the cost savings for the consumer. The advertised plans are intended for use with the My Ooredoo app, implying that users can manage and access these plans through the app. The ad emphasizes purchasing the plans using a bank card, suggesting a convenient and secure payment method through the My Ooredoo app. # Visual style The ad employs a cartoonish, graphic style with bold, solid colors and simplified shapes. The use of 3D rendered elements adds depth to the image. The composition is clean and uncluttered, focusing on the product and promotional message. The overall aesthetic is playful and approachable, likely intended to appeal to a broad, tech-savvy audience. The style mimics a platform-native design. # Hooks Headline: أكثر أنترنت بأعز الأسوام # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring that Ooredoo offers more internet at the cheapest prices, conveying the intention to highlight the value and affordability of their internet plans. The brand is communicating the offer in order to immediately catch the attention of price-sensitive consumers. - Next, the ad specifies that the user can get the offer when they purchase using a bank card on the My Ooredoo app, intending to provide clear instructions on how to take advantage of the deal. The brand is stating that buying the offer is contingent on using the specified payment method on its official app. - The ad then visually reinforces the amount of data offered—25 GB—alongside the Ooredoo logo, which is meant to solidify brand recognition. The brand is using the visuals to drive home the offer and its branding.

# Ad summary This ad promotes a 30GO data plan from Ooredoo with triple validity. The image features a smartphone displaying the My Ooredoo app with different data plan options and pricing, along with visual elements emphasizing the "X3" benefit. # Brand positioning Ooredoo is positioned as a modern and accessible telecommunications provider, offering flexible data plans to meet diverse customer needs. The brand emphasizes convenience and value, suggesting its services are designed to make digital connectivity straightforward and affordable. By showcasing its app and plan details transparently, Ooredoo aims to build trust and demonstrate its commitment to providing users with control over their mobile experience. This positions Ooredoo as a customer-centric brand that keeps up with the times, offering a user-friendly way to manage mobile data. # Product The featured product is Ooredoo's 30GO data plan, enhanced with "Triple Validité" (Triple Validity). This plan is accessed through the My Ooredoo app, which allows users to manage their data usage and select plans that suit their needs. The ad highlights various Flexi data options within the app, such as Flexi 2500, Flexi 5500, Flexi 60, and Flexi 1250, each offering different data allowances and prices, such as 25 GB for 2500, 30 GB for 5500, 4 GB for 60, and 1.25 GB for 1250. A key selling point is the offer of triple validity, extending the usage period of the data plan. The ad aims to overcome potential purchase barriers by showcasing the flexibility and affordability of the plans, as well as the convenience of managing them through the My Ooredoo app. # Visual style The ad employs a clean and modern visual style with a bright yellow background. The elements use 3D rendering, which gives the image a playful and engaging feel. The product is prominently featured, and the layout is designed for easy scannability. The image also uses color contrast to highlight key information. # Hooks Headline: خوذ الـ 30G0 TRIPLE VALIDITÉ بال # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by grabbing attention with a headline indicating a special offer: "خوذ الـ 30G0 TRIPLE VALIDITÉ بال" (Take the 30GO with Triple Validity). This immediately tells the audience about the promotion and its key benefit from the brand's perspective. - Next, the ad focuses on the practical details. A smartphone displays the Ooredoo app interface, showcasing the different Flexi plan options and their data allowances (e.g., Flexi 2500, Flexi 5500). The visual of the app interface gives the customer a clear idea of how to access and manage the data plans, and this is shown from the customer's point of view. - The ad visually reinforces the "X3" (Triple) benefit with a large graphic. Also, a calendar icon highlights the extended validity period. This is the brand's way of further emphasizing the offer's value to the customer. - The ad concludes with the Ooredoo logo, grounding the message and ensuring brand recognition. The brand name also emphasizes the source of the offer, which builds brand awareness.

# Ad summary This image ad for Ooredoo features a relaxed man using his phone in a beach setting, highlighting the benefits of their 4G Box internet service. The ad emphasizes value and convenience, appealing to a lifestyle of leisure and connectivity. # Brand positioning Ooredoo is positioned as a provider of convenient and accessible internet services, specifically highlighting their 4G Box product. The brand aims to occupy a space in the consumer's mind as a go-to option for reliable connectivity, enabling a lifestyle of leisure and ease. The brand aligns with a tone of casual convenience, emphasizing accessibility and value. Ooredoo seems to follow category norms by focusing on network speed and data allowance but pushes against the perception of high costs by offering a competitive price. The brand positioning appears to be both functional (reliable 4G internet) and emotional (enabling a relaxed, connected lifestyle). # Product The featured product is the Ooredoo 4G Box, a device that provides 4G internet service. It is implied to be a home internet solution that offers high data allowance, described as "برشا جيغاوات" which translates to "a lot of gigabytes." The product is for individuals who value connectivity and enjoy streaming or using the internet for leisure, as depicted by the man relaxing and using his phone. The ad addresses the potential purchase barrier of cost by highlighting the price starting from 43 in local currency per month, indicating affordability. The use occasion shown is a relaxed, leisure setting, which suggests the product is ideal for downtime, travel, or vacation. # Visual style The ad has a highly polished, studio-shot production quality with a flat design approach. The visual motif includes a strong color contrast between the red background, white product and text, and yellow chair. The image treatment involves background removal and sharp lighting. The typography is large and bold for the headline. The visual style is simple, flat and direct, potentially increasing scannability in-feed. # Hooks Headline: 4G BOX برشا جيغاوات بأحسن سوم # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad highlights the Ooredoo 4G Box and its benefits, showcasing a man enjoying his leisure time while using his phone. The brand is telling the story from a promotional perspective, aiming to showcase the product's relevance to a relaxed, connected lifestyle. - The image includes the product itself (the 4G Box) placed near the man, emphasizing its role in enabling his connectivity and relaxation. The brand shows the product as an enabler of the moment from its perspective, linking it directly to the man's enjoyment. - The ad presents the idea of accessible internet and leisure time to attract customers by providing a solution to internet connectivity and by showcasing the benefits of their product from the brand's perspective.

# Ad summary An ad promoting Ooredoo's Fibre Box service, highlighting unlimited internet access with a strong connection at a price of د.ت55,9 per month. # Brand positioning Ooredoo is presented as a provider of modern internet connectivity solutions, focusing on delivering reliable and unlimited fiber internet services to homes. The brand is positioned as accessible, offering affordable plans that make high-speed internet available to a broad audience. The emphasis on 'strong connection' and 'unlimited' access suggests Ooredoo aims to be seen as a dependable choice for households seeking seamless and uninterrupted online experiences. # Product The advertised product is Ooredoo's Fibre Box service, offering unlimited internet connectivity. The service is promoted with a 'strong connection,' emphasizing its reliability and performance. The visual includes a router, suggesting a simple and user-friendly setup for home use. The price is highlighted as د.ت55,9 per month, addressing the purchase barrier by positioning it as an affordable option. This service is designed for households seeking consistent and high-speed internet access for all their online needs. # Visual style The ad features a polished, studio-shot visual style with a focus on 3D rendered elements. It uses a bright color palette with pink background, yellow structural element, and contrasting interior design to draw the eye. The integration of the product into rendered home environments creates a sense of lifestyle integration. The overall design is clean and modern, aiming for high scannability in a social feed. # Hooks Headline: FIBRE BOX # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the brand emphasizing its 'Fibre Box' product with '30 MBPS', immediately setting a tone of high-speed internet. This is presented from the brand's perspective, intending to capture attention with its key offering of fast internet connectivity. - The ad displays the features of the Fibre Box by highlighting its 'CONNEXION قوية' (strong connection) and 'ILLIMITÉE' (unlimited) internet. This is from the brand's point of view, focusing on product capabilities and addressing potential customer needs for reliable and extensive internet service. - The ad shows the price of د.ت55,9 في الشهر (per month) from the brand's perspective, aiming to make the product attractive and affordable to potential customers. - The ad shows the Fibre Box router in two living space setups to emphasize its functionality in different home environments. This allows potential customers to imagine the product integrated into their lives, showcasing its practical benefits.

# Ad summary A young man in a yellow sweatshirt smiles and holds up a phone with the Ooredoo app displayed. Text above and to the left of him advertises a deal on a forfait (a bundle of services) with additional validity through the My Ooredoo app. # Brand positioning Ooredoo is presented as a modern and accessible telecommunications provider, aiming to simplify the lives of its customers. By focusing on the convenience and value offered through the My Ooredoo app, the brand emphasizes ease of use and customer-centric solutions. The brand appears to target a younger demographic, positioning itself as a provider of straightforward and advantageous mobile service options, particularly appealing to those who value digital accessibility and convenience. # Product The My Ooredoo app is a mobile application that allows users to manage their Ooredoo mobile services and take advantage of special offers. The ad highlights the app’s ability to provide deals on 'forfait' (bundles) with extended validity periods. It seems tailored to address the need for affordable and flexible mobile plans, particularly targeting customers who want to maximize the value and duration of their mobile services. The app aims to remove the inconvenience of traditional mobile plan management by providing a digital solution for accessing and utilizing services, suggesting that the product is worth trying for its value and user-friendly interface. # Visual style The ad has a clean, modern aesthetic with a focus on bright colors and a simple layout. The production quality appears to be studio-shot, with the subject well-lit and the background uncluttered. The integration of typography is straightforward, with bold text used for emphasis. The visual style aims for scannability in the feed, with the bright colors and clear messaging designed to capture attention. # Hooks Headline: FORFAITJI # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting the 'FORFAIT' deal with additional validity, aiming to capture immediate attention and entice viewers with a promotional offer. The brand is making the viewer aware of a limited-time deal on their mobile services, piquing the interest of users who want the best value for their money. - The ad features a smiling young man holding a smartphone displaying the My Ooredoo app. This demonstrates the ease of accessing and managing Ooredoo's services through the app. The ad is putting a face to the brand and showing how the application makes the deal very accessible. - The visual of the Ooredoo logo at the bottom reinforces brand recognition and recall, reminding the audience of the service provider. This gives the brand one last opportunity to resonate and drive home their image as an accessible telecommunications provider.

# Ad summary This ad promotes Raksha.tn streaming services in partnership with Ooredoo telecom, offering discounted access to stream the movie 'Sahbek Rajel'. # Brand positioning Ooredoo is presented as a lifestyle brand focused on providing convenient entertainment options for its users. It is positioned as modern and forward-thinking, catering to an audience that enjoys digital content and values shared experiences, such as watching movies with friends. The brand's collaboration with Raksha.tn, a streaming platform, suggests a focus on accessibility and affordability, aligning with a younger, tech-savvy demographic. The tone is playful and engaging, aiming to integrate into the consumer's social life. # Product This ad promotes access to the movie 'Sahbek Rajel' on Raksha.tn, a streaming service. The offer includes access to stream the movie for 500 millimes per day through Ooredoo telecom services. It appears to be targeted toward people wanting to watch movies with friends, offering an opportunity to share entertainment experiences. The ad addresses potential purchase barriers by providing an affordable daily rate to access premium content. # Visual style The ad features a vibrant, digitally rendered aesthetic with a focus on 3D cartoon-like elements. The color palette is dominated by red, blue, and yellow, creating a visually striking and playful image. The composition is balanced, with the product (movie access) displayed on a phone screen contrasted by props related to moviegoing. The lighting is bright and even, giving the image a clean and polished look. # Hooks Headline: الضحكة ما توفاش مع صاحبك راجل # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by suggesting that the fun doesn't end, inviting viewers to enjoy the movie 'Sahbek Rajel' with their friend. This is told from the brand's perspective, setting the tone for shared entertainment and friendship. - The ad states that it's available to watch on Raksha.tn, from the brand's perspective, clarifying where the movie can be accessed. - The ad also highlights the cost for the movie with Ooredoo which is 500 millimes per day, from the brand's perspective, showcasing the affordability of the offer.

# Ad summary This ad is for Ooredoo, a mobile provider, promoting their sponsorship of the Roland Garros tennis tournament. The ad uses a bright yellow background and features the Roland Garros branding, a smartphone displaying the TOD sports app, and a tennis racket with a ball. The ad highlights a data plan offer tied to the TOD sports app. # Brand positioning Ooredoo is presented as a modern, sports-oriented telecommunications provider. The brand aims to occupy the space of a lifestyle enabler, connecting users to their passions, such as sports, through its services. By associating with a prestigious event like Roland Garros and providing access to the TOD sports app, Ooredoo aligns itself with values of entertainment and connectivity, promoting a lifestyle where users can easily access content on the go. The brand ignores category norms by focusing on sports entertainment rather than purely functional benefits, adding an emotional layer of excitement to their data plans. # Product The product being advertised is a mobile data plan from Ooredoo that is specifically designed for sports enthusiasts. This data plan includes 55GB of data and provides access to the TOD Sports app for a month at no extra charge. The TOD Sports app allows users to stream a variety of sports content on their mobile devices. The use case is clearly for watching sports content, particularly the Roland Garros tournament, on the go. A purchase barrier is addressed by offering the TOD Sports app access for free, incentivizing users to take the Ooredoo data plan and thus eliminating any additional cost for sports streaming. # Visual style The ad has a clean, modern visual style with a bright color palette. The production quality appears to be high, with professionally rendered graphics and sharp product photography. The layout is simple and uncluttered, designed for easy scannability. The style feels in-feed appropriate, using bright colors and bold typography to grab attention. # Hooks Headline: ما تفلتش # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the phrase “ما تفلتش”, which captures attention. It is presented from the brand's perspective to draw the user in, highlighting how they could be missing out on something important. This creates curiosity and urges the viewer to continue engaging with the ad to find out what they might be missing out on. - The ad then introduces the Roland Garros tournament, immediately linking it to the mobile provider's offering. This is conveyed from the brand's perspective, clarifying the specific event being highlighted and emphasizing the partnership. It clarifies the context and provides a focal point for sports enthusiasts. - A “Forfait 55Go” badge appears, alongside the offer of “شهر TOD Sports بلاش”, which provides a specific data plan and free month of sports content. The brand communicates this offer to showcase the tangible benefits of choosing their service, making the value proposition explicit and creating a clear incentive for the viewer to act. - The inclusion of a smartphone showing the TOD Sports app, alongside the Ooredoo and TOD logos, reinforces the connection between the mobile provider, the streaming service, and the sports content. This is from the brand’s perspective, ensuring viewers visually associate these elements and understand the integrated offering.

# Ad summary This ad promotes Ooredoo's offer of free TOD Sports access and 55Go of data to watch the Roland Garros tennis tournament. # Brand positioning Ooredoo is presented as a provider of telecommunications services, specifically focusing on mobile data plans. The brand is positioned as offering value by providing access to live sports content through TOD Sports, along with ample data (55Go) for streaming. The brand aims to align with sports enthusiasts and those who want seamless access to sporting events on their mobile devices. The ad highlights a functional benefit, emphasizing the data and content bundle, rather than focusing on emotional branding. Ooredoo is directly offering access to a specific, trending event which may push against category norms. # Product The featured product is a mobile data plan offering 55Go of data, bundled with free access to TOD Sports, a streaming service that provides access to various sports content. The ad specifically promotes access to Roland Garros, a major tennis tournament. This product is targeted towards sports fans who want to stream live matches on their mobile devices. The offer addresses the purchase barrier of data costs and access to sports content by combining them into one package. The data plan enables users to watch the Roland Garros tournament, suggesting use during the tournament season for sports entertainment. # Visual style The ad employs a clean, graphic style with bright, solid colors. The composition is simple, focusing on the product and offer. The image is well-lit with no visible shadows, suggesting a studio shot. The style is designed to be scannable and attention-grabbing in a mobile feed. # Hooks Headline: ما تفلتش ROLAND GARROS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline "ما تفلتش ROLAND GARROS", immediately establishing the main event and prompting viewers not to miss it. The brand's perspective is that this is a can't-miss event. - The ad highlights the offer: "Forfait 55Go شهر TOD Sports بلاش", detailing the data allowance and the free access to TOD Sports for a month. The brand is clearly communicating what is included in their offer. - The focal point shifts to a visual representation of the product: a smartphone displaying the TOD app with tennis players, set on top of a tennis racket with a tennis ball. This is showing the link between mobile access, sports content, and tennis. The audience is experiencing the idea through a visual representation of access. - The ad concludes with the Ooredoo and TOD logos. This is intended to clearly establish brand recognition and association. The audience views the brand as providing the offer.

# Ad summary This ad by Ooredoo uses fast-paced visuals of everyday life and food preparation to highlight the unexpected, like finding a few extra nuts in your mixed nuts or finding double yolks in all the eggs. These moments of delightful surprise tie into the offer of a 300% to 500% bonus when you recharge your Ooredoo mobile plan, emphasizing how you can "expect" the best bonus with Ooredoo rather than waiting for luck. # Brand positioning Ooredoo positions itself as a telecom provider that enhances everyday life with unexpected bonuses, aligning with a tone that celebrates the small joys and surprises. The brand pushes against the norm of predictable service by offering a 'better bonus' rather than relying on luck. The positioning is primarily emotional, focusing on the positive feelings associated with receiving more than expected and associating those feelings with Ooredoo's services. # Product Ooredoo is advertising its mobile recharge bonus offer, available when recharging from 5 to 9.99 dinars, which grants a 300% bonus. Recharging from 10 dinars or more will get you a 500% bonus on the entire recharge amount. The offer addresses the common need for mobile recharge plans and adds value by offering bonus credits, enhancing the perception of getting more for the same price. # Visual style The ad features a mix of close-up shots and bright, warm lighting, creating an inviting feel. The editing rhythm is quick, with fast cuts between scenes to maintain a lively pace. The production quality appears polished, blending natural and commercial aesthetics. The editing style is characterized by quick cuts. The pace is rapid and consistent, matching the upbeat tone of the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a statement about unexpected but unforgettable moments in life, setting a tone of pleasant surprise. - 00:03–00:07 00:03–00:07 The scene shows someone pouring mixed nuts into a yellow bowl, highlighting the unexpected presence of several almonds and cashews among the sunflower seeds. This visual example supports the initial statement, emphasizing the delightful surprise of finding something extra. - 00:07–00:13 00:07–00:13 A pair of hands cracks several eggs into a frying pan filled with a tomato-based dish. It highlights the surprise of all the eggs having double yolks. This continues the theme of unexpected delight, reinforcing the earlier narrative. - 00:13–00:17 00:13–00:17 A shot of a man peeling a clementine shows how each segment has a seed present. This supports the ad's focus on unexpected positive moments. - 00:17–00:20 00:17–00:20 A man plays cards and is dealt a favorable hand. The man appears satisfied with his card draw. - 00:20–00:24 00:20–00:24 A person in a suit picks a pastry off a tray, further illustrating delightful moments, and the narrator states that the viewer could take it again. - 00:24–00:43 00:24–00:43 The narrative transitions to promoting Ooredoo's mobile recharge bonus offer with visuals of confetti. The narrator says not to expect luck when you could have the best bonus when you recharge.

# Ad summary This Ooredoo ad promotes various discounts and offers across multiple brands and services. The creative uses bright, eye-catching graphics and animations to highlight the deals and encourage customers to follow Ooredoo for more information. # Brand positioning Ooredoo is presented as a lifestyle enabler, providing access to affordable luxuries across various categories. The brand partners with other known brands to offer discounts to its customers. Ooredoo aims to enhance its customers' lives by offering opportunities to save money on everyday purchases and experiences. The brand positions itself as a facilitator of a comfortable and enjoyable lifestyle by connecting customers with deals from various vendors. The brand ignores any specific category norms by offering discounts across a wide range of unrelated categories like clothing, entertainment, travel, and auto services. This suggests a broad appeal rather than a niche focus. # Product The advertisement showcases Ooredoo's partnerships with various brands to offer discounts to its customers. These discounts span across different categories: clothing (Mazzaro, EXIST, Mabrouk), entertainment (Jumpark), travel (Traveltodo Tunisie Booking), and auto services. Ooredoo provides access to these deals through its services. The ad highlights the monetary benefit, emphasizing "the lowest prices" across these categories. The focus is on saving money while enjoying a range of lifestyle products and services. # Visual style The ad has a polished, commercial aesthetic with bright, solid color backgrounds. The editing style is static with smooth transitions between scenes. The production quality is high-end, with 3D rendered numbers and objects. The pacing is quick, with each scene lasting only a few seconds. There is no audio-visual sync, as the visuals simply transition smoothly. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a bright teal background. - 00:00–00:02 It displays the text "Buy the best clothes at the lowest prices", followed by the Ooredoo logo and a partnership with Mazzaro. - 00:03–00:05 The scene transitions to a red background highlighting discounts on accessories. - 00:03–00:05 The copy promotes Ooredoo and Stross. - 00:06–00:08 Next, the ad shows discounts on kid's entertainment at Jumpark with a red background. - 00:09–00:11 A blue background then introduces travel discounts through Ooredoo's partnership with Traveltodo. - 00:12–00:17 The ad continues with a red background, showing discounts on shopping with Mabrouk. - 00:18–00:20 It shifts to a white background for discounts on shopping with EXIST. - 00:21–00:23 The ad returns to a pink background, highlighting discounts on summer activities with Carthage Land. - 00:24–00:26 A red background shows travel discounts with Tunisie Booking. - 00:27–00:29 The ad concludes with a pink background, showcasing discounts on car services with Peugeot.

# Ad summary This image ad showcases the Kieslect Lady Watch Elfin, offering it for 399DT and highlighting delivery service. # Brand positioning The ad features 'ooredoo', suggesting it is being promoted through their services. Kieslect aims to position itself as a provider of modern, stylish smartwatches. The brand appears to focus on combining fashion with technology, offering products that are both functional and aesthetically pleasing. Kieslect's brand positioning leans towards accessible luxury and convenience. # Product The product featured is the Kieslect Lady Watch Elfin. It is presented as a stylish smartwatch with a sleek, minimalist design featuring a round, black dial and a silver mesh band. The watch combines fashion with technology. Its key selling points are its modern aesthetic, functionality as a smartwatch, and accessibility for women. The ad addresses purchase barriers by clearly stating the price (399DT) and delivery options. # Visual style The ad employs a clean and minimalist visual style, with a focus on product visibility and simple messaging. The production quality appears to be highly polished, suggesting a studio-shot image with professional lighting and color grading. The white background emphasizes the product and ensures scannability in the feed. # Hooks Headline: أخلط عالـ KIESLECT LADY ESHOP مال WATCH ELFIN # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a promotional message that highlights the product name and model Kieslect Lady Watch Elfin. This is intended to grab the viewer's attention and introduce the product immediately. The brand is telling the story. - A large red circle displaying the price "399DT" is positioned to the left of the watch. This communicates the price point immediately. The brand is telling the story. - The ad shows the product with a clean, close-up shot of the watch against a plain white background. This showcases the design and features of the watch, implying it is a stylish and functional accessory. This part of the story is told from a brand perspective. - The logo for "ooredoo" at the bottom left indicates that the ad is being promoted through their services. This adds a layer of credibility and implies a partnership or endorsement. The brand is telling the story. - The ad mentions delivery options with the copy "و التوصيل وين ما إنت". This offers reassurance about ease of purchase. The brand is telling the story.

# Ad summary This image ad promotes the Ooredoo E-SIM, highlighting its ease of activation with just 2 clicks on the website. # Brand positioning Ooredoo is positioned as a global telecom operator offering advanced technological solutions for its customers. The brand aims to occupy the space of innovation and convenience in the consumer's mind, as suggested by the E-SIM offering and the claim of activating it in "2 clicks". The use of a bold, modern font and a bright, clean aesthetic aligns with a forward-thinking, accessible brand image. The brand message focuses on ease and accessibility, which contrasts with perceptions of telecom services as being complicated. The brand positioning is functional (simplicity) and emotional (feeling in control with easy access) # Product The product being advertised is the Ooredoo E-SIM, a digital SIM card that eliminates the need for a physical SIM. It works by allowing customers to activate their mobile service directly on their compatible devices, such as smartphones, through a simple online process. The ad highlights that the E-SIM can be activated with just "2 clicks" on the website. This USP suggests ease of use and convenience. The product is likely aimed at tech-savvy individuals who value simplicity and efficiency in their mobile service setup. # Visual style The ad features a clean, modern, and minimalist design with a bright color palette and 3D product rendering. The production quality is high, giving the ad a polished and professional look. The use of a solid color background and floating product emphasizes the product itself, while the minimalist aesthetic makes the ad easily scannable and modern. # Hooks Headline: تعدى للE-SIM بـ 2 CLICS عالSITE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the E-SIM (digital SIM) and how easy is to activate it. This is included to grab the viewer's attention and introduce the product's key benefit. The brand is telling this part of the story. - The ad mentions activating the E-SIM in only 2 clicks on the website, emphasizing the simplicity and speed of the process. This is included to address potential user concerns about the complexity of setting up a new SIM card. The brand is telling this part of the story. - The ad concludes with an encouragement to "develop your world" with the E-SIM (translated), reinforcing the idea that the product is a gateway to a more connected and advanced experience. The brand is telling this part of the story.

# Ad summary This image ad for Ooredoo features a cartoon sheep standing on a pile of green paper bills against a red background. Above the sheep are yellow, blocky numbers and text, indicating the chance to win 10 million. The ad appears to be targeting Arabic-speaking audiences. # Brand positioning Ooredoo is positioned as a provider of opportunities to win big, particularly during the Eid al-Adha holiday. The brand associates itself with joy and excitement, aligning with the festive spirit of the holiday. The brand aims to occupy a space in the consumer's mind as a provider of entertainment and chances to gain financial winnings. # Product This ad promotes the chance to win with MFAWLA by playing, starting from 2 د (currency not identified). The promotion is tied to the Eid al-Adha holiday, and the ad uses imagery of money and a cartoon sheep to suggest wealth and good fortune. The product is likely a service or game offered by Ooredoo that gives users a chance to win a share of 10 million, presumably currency. # Visual style The ad has a cartoonish and celebratory visual style with bright colors and 3D text, which is standard for mobile game ads. The red background and use of gold lettering contribute to a sense of excitement and opulence. The cartoon sheep adds a touch of whimsy, suggesting that the game is lighthearted and fun. # Hooks Headline: في العيد الكبير # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad announces the opportunity to win big with MFAWLA during the Eid al-Adha holiday. The brand is telling the audience that this is a time of celebration and increased chances of winning. - The ad indicates that users can play and win, starting from 2 د. The brand suggests that participating in the game is easy and affordable. - The ad highlights the potential winnings of 10 million. The brand wants to capture the audience's attention with the large sum of money they could win.

# Ad summary The ad features a phone displaying the TOD sports app with a foreground of a tennis racket and ball. There is an offer of a free month of TOD Sports. # Brand positioning Ooredoo is presented as a provider of data services, specifically highlighted for its use in accessing TOD Sports, a sports streaming service. The brand aligns with a lifestyle of convenience and entertainment on-the-go, offering the data necessary to enjoy streaming content. This positioning is functional, providing the service necessary to access digital content, without leaning heavily on emotional appeals beyond the enjoyment of sports content. The brand emphasizes accessibility and value, making it easy for customers to stay connected to the sports they love. # Product The product advertised is a data plan from Ooredoo that gives a 'Forfait 55Go' data package, and access to TOD Sports for one month. It targets sports enthusiasts looking for ways to stream sports content without interruption and is marketed with the offer of a free one-month subscription to TOD Sports. The use case is demonstrated through the display of the TOD Sports app on a mobile phone, showing tennis players in action, implying that the service allows users to watch live sports events, specifically Roland Garros. # Visual style The ad features a clean, brightly colored design with a focus on the product and key information. The production quality appears polished, with carefully arranged elements on a bright background. The image uses clear typography and contrasting colors to enhance scannability in feed, making it platform-appropriate. # Hooks Headline: ما تفلتش ROLAND GARROS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by capturing attention with the tagline 'ما تفلتش ROLAND GARROS', which translates to "Don't Miss Roland Garros". It conveys urgency and relevance, positioning the service as a must-have for tennis fans. This part of the story is told from the brand's perspective, establishing context and setting the stage for the offer. - The story progresses with the introduction of the Ooredoo data plan, 'Forfait 55Go'. This informs potential customers of the data they will get, which is beneficial for streaming TOD Sports. The brand tells this part of the story, showcasing a key component of the offering. - The next beat presents TOD Sports. This is positioned from the brand's perspective, with the phone on display as the location to view sports content. - The storyline concludes with the Ooredoo and TOD logos, reinforcing brand recognition and directing the viewer to the next step. It's a final reminder from the brand about the service being offered.