How One Peak Creative Advertises on Meta

# Ad summary This ad promotes Format Finder, a software solution designed to help social media content creators overcome creative blocks and consistently generate viral content. The ad explains how the tool uses AI to provide tailored video format ideas and analysis based on a user's niche, offering a money-back guarantee to alleviate user concerns and increase user trust. # Brand positioning Format Finder is presented as an innovative software that addresses the key issue of creative blocks content creators often face. It positions itself as a supportive partner for social media users, moving away from the trend of overly complex strategy guides and towards AI-driven solutions. The brand aims to create a practical and accessible image, differentiating itself from generic content creation resources while still offering a relatable tone for its target audience. Format Finder's positioning is functional, focused on delivering performance by suggesting specific viral video formats. It emphasizes accessibility and effectiveness, promising consistent results without requiring extensive effort or expertise from the user. # Product Format Finder is presented as an AI-driven software solution designed to assist content creators in generating viral video ideas tailored to their niche. The product functions by having users input their specific niche or industry, after which the software generates proven video formats and hooks that are likely to perform well. Key features include AI that provides detailed, line-by-line feedback for user videos and format concepts already proven to go viral. Format Finder distinguishes itself from generic AI assistants, such as ChatGPT, by offering specific, niche-focused ideas. It addresses the pain point of creative stagnation by offering pre-validated concepts, eliminating the need for creators to spend time and money on unproven strategies. The product offers a money-back guarantee and is ideal for social media users across various sectors looking to enhance their content strategy. Format Finder promises that even content creators in niches selling BEEF can find ideas using the platform. # Visual style The ad features a hybrid aesthetic that blends elements of UGC and polished commercial production. The creator addresses the viewer directly, fostering a casual, accessible tone through the use of simple indoor and outdoor settings. The color grading is natural, with balanced lighting that gives the ad a bright and engaging feel. Editing includes quick cuts and static shots, synced to voice-over, maintaining a brisk pace around 60 BPM. Visual motifs include recurring frames of the creator addressing the audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Hit the like. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:13 The ad begins with the creator directly engaging the viewer by describing a typical situation of content creators struggling to get views. - 00:03–00:13 She transitions to discussing the common frustration of content creators knowing the importance of hooks, trending audio, and hashtags, yet still struggling to get views. - 00:14–00:30 The creator acknowledges the difficulty in coming up with good ideas, which often leads to settling for simple B-roll footage with text overlays. - 00:31–00:44 She shares her personal experience, having taught 150,000 students, and recognizes that they don't need another strategy, but a tool that provides readily viral ideas. - 00:44–00:53 This recognition leads her to introduce Format Finder, a software that provides proven viral video concepts tailored to specific niches. - 00:53–01:01 The creator emphasizes that Format Finder differs from generic AI tools by providing actionable concepts and video structure. - 01:03–01:15 She highlights that the software offers not only viral video concept templates but also line-by-line video analysis. - 01:17–01:37 The ad presents user examples of success using Format Finder, including a cooking channel, tattoo artist, and a real estate agent. - 01:38–01:52 The creator assures that Format Finder works across various niches and then playfully showcases multiple unrelated scenarios to emphasize its wide appeal. - 01:52–02:01 The creator addresses the viewer's concerns of wasted time and money on ineffective tools. - 02:01–02:13 She positions Format Finder as the key that unlocks already acquired knowledge, making it usable and complete. - 02:14–02:34 The ad provides reassurance by emphasizing that there is a money-back guarantee. - 02:34–02:48 She ends with a reminder to utilize the insights gained and visit the website, including a call to action to click the link to start creating viral content.

# Ad summary This ad demonstrates how Format Finder can help realtors create content. A man explains how Format Finder works while displaying a user interface and adding a sample niche. # Brand positioning Format Finder is presented as a tool to help creators brainstorm content ideas. The brand aims to occupy the space of a personal assistant to social media content creators. The brand's tone is casual, friendly, and helpful. It pushes against the norm of manually looking up content ideas, positioning itself as a tool to help creators come up with new ideas. # Product Format Finder is an application that helps content creators discover viral formats and generate hooks tailored to their niche. The product is advertised for any creator. It is designed to help creators brainstorm ideas and save ideas to a list where the script and shot plan can be generated. The app is accessible from any phone. # Visual style The ad has a polished commercial aesthetic with smooth transitions. The production quality is high-end. The visuals all have a consistent look that uses a lot of natural light. The pacing is constant across the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click learn more to check out Format Finder # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator introduces himself and says that he will help realtors make their next video. - 00:03–00:08 00:03–00:08 The creator shows an example of an account he helped get 300,000 views from a small account. - 00:08–00:09 00:08–00:09 The creator says, “So let's get into it” encouraging the viewer to keep watching. - 00:09–00:17 00:09–00:17 The creator says to open an app called Format Finder and type in the content that is created. An example input shows the text “I am a luxury realtor in Nebraska”. - 00:17–00:22 00:17–00:22 The creator says the app will go through viral formats to find ideas. - 00:22–00:32 00:22–00:32 The creator demonstrates by looking at one of the content formats and reading one of the sample ideas that the app provided. He thinks it's a great idea. - 00:32–00:40 00:32–00:40 The creator reads another format and states that he would watch videos based on the idea provided by the app. - 00:40–00:46 00:40–00:46 The creator says that all you have to do is add it to the ideas list. - 00:46–00:54 00:46–00:54 The creator shows that a script and shot plan can be generated. He states that this way, the creator can know exactly what to say and do to create viral content. - 00:54–01:03 00:54–01:03 The creator again mentions the realtor that used the app to gain 300,000 views, then shows an example of that realtor's video. - 01:03–01:08 01:03–01:08 The creator says if you are ready to stop wasting time and start getting more views, click learn more to checkout Format Finder.

# Ad summary This ad features a woman promoting Format Finder, which she claims will give you viral video ideas. # Brand positioning Format Finder is a platform that helps users find viral video concepts for their niche. The brand's positioning is functional, emphasizing its simplicity and effectiveness in generating proven video ideas. It sets itself apart from AI content generators like ChatGPT by promising ideas that aren't generic. The brand promotes the value of having someone or something to tell them, 'Here, this idea will go viral in your niche,' suggesting it aims to occupy the space of a creative assistant for content creation. # Product Format Finder is a platform that provides users with proven viral video concepts tailored to their specific niche. Users input their niche and receive video concepts that they can follow word-for-word, saving time and effort in content creation. The platform also offers line-by-line feedback on uploaded videos, helping users improve their content for future success. It contrasts itself against ChatGPT by claiming to provide proven viral concepts, unlike the generic ideas provided by AI content generators. The product addresses the pain point of content creators needing fresh ideas and effective strategies to gain views and followers, while offering a no-questions-asked money-back guarantee if users are not satisfied. # Visual style The ad features a blend of polished and UGC-style visuals, creating a hybrid feel. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is a mix of professional and casual, supporting the intended tone and audience. The camera shots include a mix of static and dynamic shots, with the creator directly addressing the audience. The overall aesthetic is modern and vibrant. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Hit the like # Point of view - [object Object] # Storyline - 00:00–00:03 The creator sits in an office setting and states she's going to share the biggest lesson she has learned after teaching 160,000 students. - 00:03–00:12 She asks what if people didn't need another strategy but someone or something to point out the best ideas. - 00:13–00:14 The creator says she built it. - 00:14–00:17 She states it's called Format Finder and it helps you discover viral formats. - 00:17–00:22 She states that you type in your niche, and it gives you video concepts that you can follow. - 00:22–00:31 The creator says it's not like ChatGPT, which gives you the same ideas that your mom would. - 00:32–00:37 She says it gives you concepts that are already proven to get millions of views. - 00:37–00:42 She adds that you can upload your videos and get feedback on how to improve. - 00:42–00:45 She says this is how you consistently get millions of views and she can prove it. - 00:46–01:05 The creator lists examples of successful users. - 01:06–01:22 She says that it works for literally any niche, listing off different examples. - 01:22–01:42 The creator says she knows what you're thinking about spending money on things that don't work, but that you're just stuck on the final piece. - 01:42–01:47 She compares it to having a car that's built, but you just need someone to hand you the keys. - 01:48–01:50 The creator says that you can cancel anytime. - 01:50–01:56 She states that you can have your money back if it doesn't work out. - 01:57–02:04 The creator prompts the viewer to hit the like button and stop watching other video hook videos. - 02:05–02:10 She prompts viewers to send this video to anyone they know who blames the algorithm when their videos flop. - 02:10–02:15 She hopes the ad reminds people to respond to voice notes from friends and colleagues.

# Ad summary This ad promotes Format Finder, an AI tool that helps content creators generate ideas for viral video content. The creator introduces the app by showcasing the success of a tattoo artist, Jillian, who used it to quadruple her subscribers. He demonstrates the app's functions, including niche selection, idea generation, and automated script and shot list creation. The ad concludes with a bold promise that the app works for every niche or the creator will eat a bug. # Brand positioning Format Finder is presented as an AI-powered tool designed to help content creators of any niche generate viral video content and grow their audience. The brand focuses on efficiency and ease of use, claiming to provide proven formats, scripts, and shot lists with minimal effort. This positions the brand as a solution for creators who are struggling with ideation and want to leverage AI to increase views and subscribers. The brand takes a functional approach, promoting simplicity and performance over emotional branding. # Product Format Finder is an AI-powered app designed to help content creators generate ideas, scripts, and shot lists for viral videos. Users input their niche and the app provides a list of proven video formats that are known to get millions of views. The app then allows users to select an idea and generate a full script with a single click. It can also generate an entire shot list. The ad addresses the common content creation barriers of ideation, scriptwriting, and planning, positioning Format Finder as an all-in-one solution for creating engaging and successful video content. # Visual style The ad features a casual, UGC-style aesthetic with a clean and modern design. The creator is shown in a natural setting, using simple backgrounds and straightforward camera angles. The editing is quick and snappy, with frequent cuts to maintain viewer engagement. The visual motifs include screen recordings of the app and social media feeds, reinforcing the digital nature of the product. The pacing is fast, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it out. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The creator, sitting in a chair, asks if the viewer has seen a particular tattoo artist. - 00:01–00:09 00:01–00:09 He introduces Jillian, a tattoo artist, and claims that she used AI to create a YouTube short that received 2.1 million views and quadrupled her subscribers in two days, piquing the viewer's interest with the promise of rapid growth and success. - 00:09–00:13 00:09–00:13 He states that he knows Jillian used AI because he built the app that gave her the idea, establishing his credibility and introducing the Format Finder app as the source of her success. - 00:13–00:15 00:13–00:15 He promises to show how the app works, setting up a product demonstration to showcase its features and benefits. - 00:15–00:18 00:15–00:18 He demonstrates that users need to open Format Finder and type in their niche, illustrating how easy it is to get started. - 00:18–00:26 00:18–00:26 He explains that the app provides a list of proven viral video formats specific to the user's niche, promising access to successful strategies. - 00:26–00:35 00:26–00:35 He demonstrates that users can generate an entire script with one click, showcasing the app's automation capabilities. - 00:35–00:43 00:35–00:43 He highlights Jillian's ongoing success using the app, reinforcing the app's effectiveness by showing she gets millions of views and clients worldwide, emphasizing the global reach and business impact of the app. - 00:43–00:47 00:43–00:47 He asserts that the app works for every niche, expanding its appeal and addressing concerns about limited applicability. - 00:47–00:51 00:47–00:51 He offers a guarantee that if it doesn't work, he will eat a bug, providing a memorable and attention-grabbing final statement.

# Ad summary This ad promotes Format Finder, an AI tool designed to help content creators generate viral ideas, edit videos, and analyze performance. The ad features a female spokesperson who presents the AI tool as a solution to content creation struggles. # Brand positioning Format Finder is positioned as an essential AI tool that is designed to empower content creators with a leg up against increasingly savvy competitors. The ad suggests that content creators often grapple with brainstorming ideas and editing their content quickly and effectively. Format Finder provides actionable features including idea generation, one-click editing and analytic breakdown to help creators of any niche consistently get more views and scale their content business. # Product Format Finder is positioned as an AI tool designed to help content creators improve the performance of their content. It works by entering a content niche, which then prompts the tool to generate five viral format ideas including hooks and scripts. The AI also enables one-click video editing and provides performance analysis of previously posted content. It also offers content creation courses designed to grow camera confidence and generate income. The tool can be cancelled at any time. # Visual style The ad employs a hybrid aesthetic combining polished commercial elements with a UGC feel. It features a mix of indoor and outdoor scenes, creating a dynamic and engaging visual experience. The editing is fast-paced with quick cuts to maintain audience attention. The visual motifs such as the quick cuts and repeated product shots, align with the ad's overall message of efficiency and ease-of-use. The pacing is consistent throughout, with a high number of cuts per minute that mirrors a modern, TikTok-style format. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click learn more to get started. # Point of view - [object Object] # Storyline - 00:00–00:05 A female spokesperson, sitting in the driver's seat of a car, tells the viewer to be honest about when the last time their video got more than 1000 views. - 00:05–00:07 She explains that it is going to get worse, but she will show viewers what to do about it, positioning herself as a guide. - 00:07–00:11 The spokesperson walks down a sunny suburban street holding "Good News" and "Bad News" signs. - 00:11–00:14 The spokesperson appears in an office setting and explains that content creators are no longer “winging it” and know the importance of viral hooks and fast-paced editing. - 00:15–00:21 She moves to a living room setting with a film crew setting up in the background. She explains that smart creators are coming up with more viral ideas in an hour than viewers can brainstorm in a week. - 00:21–00:27 The spokesperson contrasts creators who are spiraling about what to post with smart creators who have their next ten videos already posted, further building the need for the viewer to pay attention. - 00:27–00:36 She shares the “good news” while standing in a sunny yard, telling viewers that if they embrace AI it’s possible to get millions of views overnight. - 00:36–00:45 The spokesperson names Mary Beth and Jen as examples of creators who have gained millions of views and shows content from their channels on a cell phone screen. - 00:45–00:48 The spokesperson jogs on a treadmill and reveals Format Finder as the solution to keeping up. - 00:49–00:55 She sits on an outdoor sofa and explains that Format Finder is an AI tool that is built on strategies that have helped over 160,000 students get billions of views, showing herself holding a phone with the tool visible on the screen. - 00:55–01:01 She sits on the outdoor sofa, showing the audience a phone with the Format Finder app open, which helps brainstorm ideas and edits videos in one click. - 01:01–01:03 Sitting indoors, the spokesperson states she will demonstrate how Format Finder works, emphasizing user-friendliness. - 01:03–01:05 The spokesperson is seen at a desktop, then the visual cuts to the Format Finder app, where a prompt asks for a niche to be entered. - 01:05–01:11 In the Format Finder app, five viral format ideas are shown. - 01:11–01:15 The spokesperson sits indoors at a table, then shows the result of a video that was generated from Format Finder. The video had 12 million views. - 01:15–01:22 She sits at a desk with a laptop showing editing software, explaining that the next steps will "blow your pretty little mind" if editing makes you want to "rip your hair out." - 01:22–01:25 The spokesperson is sitting at a table using a laptop, showing how easy it is to upload clips and hit edit. - 01:25–01:29 The desktop is seen running the Format Finder app where the viewer learns that in a few minutes, they will have a first cut ready to post to their channel. - 01:29–01:35 Sitting at a table, the spokesperson says that this video was edited using Format Finder and got 15 million views in one click. - 01:36–01:38 She explains that it doesn't stop there, showing the Format Finder app on the laptop screen. - 01:38–01:40 The spokesperson is no longer visible and the screen shows a structural breakdown. - 01:40–01:50 Format Finder provides access to over $1600 worth of content creation courses. The app screen is shown. - 01:50–01:59 Sitting on an indoor bench, the spokesperson emphasizes the features of Format Finder once more and says that the tool is needed to consistently get more views. She states Format Finder works for any niche and can be cancelled at any time.

# Ad summary This ad promotes the Format Finder App, which uses AI to help creators generate viral video formats and hooks tailored to their niche. The presenter highlights key features like the ability to generate entire video scripts and shot plans with equipment suggestions and filming tips. He positions the app as an essential tool that removes the guesswork from content creation, noting its limited user base but impressive view generation. # Brand positioning Format Finder is presented as a cutting-edge AI tool designed to revolutionize content creation for social media. It differentiates itself by offering a streamlined, prompt-free experience, where users simply input their niche, and the app generates viral video formats, hooks, scripts, and shot plans, eliminating the need for manual brainstorming and planning. The brand positions itself as an innovative solution for creators seeking to optimize their content strategy and maximize viewership, suggesting a focus on efficiency and data-driven creativity. # Product Format Finder is an AI-powered mobile app designed to help content creators generate viral video formats, hooks, scripts, and shot plans. It works by analyzing a creator's niche input and providing format suggestions based on viral content that has already generated millions of views. The app offers features such as custom hook generation, script outlining, shot planning, equipment suggestions, and filming tips. A key USP is its prompt-free functionality, where users simply paste in their niche without needing to provide specific prompts. The app addresses the pain point of time-consuming content planning by providing a streamlined, AI-driven solution to optimize content strategy and maximize viewership. # Visual style The ad has a polished UGC feel, with bright, warm lighting and a static camera setup that creates a personal connection with the viewer. The editing is smooth, with simple transitions. The use of a split-screen and screen recording of the app allows the user to see the format finder app clearly as the presenter explains it. The pacing is conversational, matching the presenter's speaking style. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You do not want to miss out on this. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter introduces the Format Finder App as a superior alternative to ChatGPT for content creators. - 00:06–00:09 He builds anticipation by stating that users will not believe the app's capabilities unless shown. - 00:09–00:14 The presenter highlights the app's unique feature of not requiring prompts, only the user's niche. - 00:14–00:16 He demonstrates the process by inputting 'personal trainer' as the niche. - 00:16–00:23 The presenter explains that the app analyzes the niche and suggests video formats based on viral formats. - 00:23–00:30 The ad continues by showing that the app recommends the 'wholesome surprise' format and suggests three different hooks. - 00:30–00:45 He selects one of the hooks and adds it to his ideas list. - 00:45–00:57 The presenter highlights the next feature of the app, generating an entire video script, complete with hook, body, and CTA. - 00:57–01:07 He then demonstrates how the app can generate a shot plan for the video. - 01:07–01:12 He notes the app walks the user through the video shot by shot. - 01:13–01:17 The presenter concludes by noting that the app has equipment and filming suggestions. - 01:18–01:21 The speaker reiterates the benefit of the app, by removing the guesswork out of content creation. - 01:22–01:26 He reinforces the app's effectiveness by highlighting its limited user base, yet the amount of views it's generated. - 01:26–01:30 The presenter makes the call to action of signing up for the app, highlighting that it'll change the way people create content.

# Ad summary This ad promotes Format Finder, an AI-driven app designed to streamline the content creation process. The creator demonstrates how the app can turn raw footage into edited videos with captions, b-roll, and graphics with one click. She highlights time and cost savings compared to traditional editing, while also mentioning features like viral idea generation and content analysis. The ad also mentions it includes access to content creation courses and a money-back guarantee to try it out. # Brand positioning Format Finder is an AI-powered content creation tool that aims to democratize professional video editing. The brand offers an alternative to time-consuming traditional methods, promising users can save hours of work and thousands of dollars on video editors. By emphasizing simplicity, automation, and educational resources, Format Finder positions itself as an all-in-one solution for creating viral-worthy content, aligning with the fast-paced, data-driven culture of modern social media. The brand's positioning is primarily functional, emphasizing efficiency and cost savings, but it also touches on emotional benefits like creative empowerment and freedom. # Product Format Finder is an AI-driven content creation app designed to help users produce viral videos quickly and easily. According to the ad, the app works by allowing users to upload raw footage, then automatically edits the content by adding captions, b-roll, text, music, and graphics. It also has a feature that gives users access to viral ideas and analyzes content for feedback. The app also includes over $1,600 worth of courses on content creation. It is implied that the product is for content creators who want to save time and money. The USPs of the app are the speed and ease of the editing process, which eliminates the need to hire a video editor and the access to viral content ideas. The ad addresses the purchase barriers of time and cost by highlighting how much time and money the user will save. # Visual style The ad has a bright, clean, and natural aesthetic, with a focus on showcasing the product in a positive light. The creator is shown in an outdoor setting, with natural lighting and a well-maintained porch, adding to the overall feel of ease and convenience. The editing style includes a mix of quick cuts and static shots, with smooth transitions to create a dynamic viewing experience. The production quality is polished, lending credibility to the creator's testimonial and conveying a sense of professionalism. The pacing is moderate, with cuts and product actions timed to the voiceover lines, creating a cohesive and engaging narrative. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click learn more, check it out. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator begins by speaking to the camera, capturing a selfie-style shot of herself on a back porch as she introduces the problem of editing and pitches the app as a one-click solution. - 00:05–00:10 00:05–00:10 Moving to a laptop shot, she walks through the first and last step of the process: uploading content and clicking a big yellow button. The tone is casual and inviting, presenting the app as extremely user-friendly. - 00:10–00:15 00:10–00:15 The creator states how easy the process is, saying, "That's it." She then uses social proof from her last video getting 15 million views. The creator's facial expressions, intonation, and hands communicate ease. - 00:15–00:21 00:15–00:21 The creator goes over all the steps of editing a video with Format Finder, and then discusses that a recent edit using the app resulted in 50 second video in a matter of minutes. - 00:22–00:27 00:22–00:27 The creator emphasizes how much time the app saves, then jokes that an edit takes her a full day. - 00:28–00:37 00:28–00:37 The creator highlights more features of the app, including adding animated captions and music. The creator mentions that these can all be added to an app called Format Finder. - 00:38–00:44 00:38–00:44 The creator continues to state the benefits of the app, and mentions that the app will analyze posted content for feedback. - 00:45–00:51 00:45–00:51 The creator emphasizes the value of the app by mentioning all the features included like courses on content creation that have generated billions of views. - 00:52–01:06 00:52–01:06 The creator states that the app saves her thousands of dollars and that the app includes a 7-day money back guarantee.

# Ad summary This ad promotes a tool called Format Finder by showing how it helps generate viral video ideas for social media content creators, highlighted by creator testimonials and examples. # Brand positioning The brand, Format Finder, positions itself as a solution for content creators struggling with generating engaging video ideas. It aims to occupy the space of an innovative, reliable assistant that provides proven viral video concepts. By contrasting itself with generic content generation tools like ChatGPT, Format Finder emphasizes its targeted approach that caters to specific niches. The brand's tone is enthusiastic and supportive, promoting the idea that creators can overcome creative blocks and boost their content performance by following pre-tested strategies. # Product Format Finder is presented as a tool designed to help social media content creators discover and implement proven viral video concepts for their specific niches. The ad shows the product as an app where users type in their niche and receive a list of video concepts that have already proven to be successful. The USPs of Format Finder are that it provides actionable ideas that can be followed "word for word," differentiates itself from generic AI content generators, and offers a money-back guarantee if users are not satisfied. The product is shown being used by individuals in various niches, from cooking and tattooing to real estate, highlighting its versatility. The ad addresses the purchase barrier of wasting time on ineffective strategies by offering access to concepts that have already demonstrated the ability to get millions of views. # Visual style The ad has a polished UGC feel. The shots vary between stationary, eye-level framing and first-person, handheld camera shots. The editing rhythm is quick, with cuts timed to the music and voiceover. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Hit the link # Point of view - [object Object] # Storyline - 00:00–00:07 The ad opens with the creator discussing the common problem of having numerous resources on viral content strategy but still struggling to generate fresh content ideas. - 00:07–00:10 In response to this issue, the creator introduces Format Finder as a tool to solve this content creation problem. - 00:10–00:16 The ad then demonstrates how the app works by inputting a niche and receiving proven viral video concepts. - 00:16–00:25 To differentiate the product, the creator explicitly states that this is not a generic AI content generator like ChatGPT, which provides unoriginal ideas. - 00:25–00:33 The ad reaffirms the product's value by stating that it provides viral concepts proven to get millions of views and can be tailored to your specific niche. - 00:33–00:52 The video highlights several examples of people who have successfully used Format Finder to boost their social media presence. - 00:52–01:04 To highlight the versatility of the product, the creator shows how it works for many types of niches. - 01:04–01:26 The ad then transitions into reassuring viewers that Format Finder is just the final piece in making content creation easier. - 01:26–01:36 To combat any concerns, the creator offers a no risk proposition: cancel at any time, with a money-back guarantee if the ideas are not good. - 01:36–01:54 Finally, the video concludes by encouraging viewers to act and not waste time watching other content creation videos.

# Ad summary This ad promotes the Format Finder app, positioning it as a solution for creators struggling to generate viral content ideas. The ad features a male presenter who introduces the app and demonstrates how it helps users brainstorm ideas, create scripts, and plan shots for their videos. The presenter provides examples of successful content created using the app and encourages viewers to try it themselves. # Brand positioning Format Finder is presented as an innovative app designed to solve content creation challenges, particularly for social media. It emphasizes ease of use and efficiency, promising to deliver viral content ideas, scripts, and shot plans in under a minute. The brand positions itself as a solution to time-consuming brainstorming and aims to help creators generate more views and engagement on their content. It defies the norm of relying on generic AI tools like ChatGPT, instead offering a specialized tool tailored to viral content formats. # Product Format Finder is an app designed to help content creators generate viral content ideas, scripts, and shot plans quickly and easily. Users input their content niche, and the app provides trending formats, hook suggestions, and script outlines tailored to that niche. The app streamlines the content creation process by offering pre-written scripts and suggesting shot plans to save time. The unique selling proposition is its ability to provide tailored, viral-ready content formats and ideas, as opposed to generic brainstorming tools. By generating scripts and shot plans, the app removes the guesswork from content creation and helps users maximize their views and engagement. # Visual style The ad features a polished commercial aesthetic, combining natural lighting with clear, sharp visuals. Editing is quick and dynamic, with frequent cuts and superimposed screen recordings to maintain viewer engagement. The color grading is natural and bright, creating a warm and inviting tone. The visual motifs include the use of vertical phone screen recordings and direct-to-camera delivery, aligning with current social media trends. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click learn more to check out Format Finder. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 Brainstorming content with ChatGPT is likened to asking your mom for video ideas, humorously implying the unsuitability of generic sources. - 00:05–00:10 00:05–00:10 There is a way to brainstorm actual viral content and I’m gonna share it with you in the next 60s. This transition introduces the app as the solution, setting the stage for a tutorial in the next minute. - 00:11–00:14 00:11–00:14 First, you’re gonna open an app called Format Finder…The presenter begins demonstrating the app’s core functionality. - 00:14–00:17 00:14–00:17 …and you’re gonna type in what you create content about. I am a luxury realtor in Nebraska. The presenter demonstrates how to input a niche into the Format Finder app. - 00:18–00:23 00:18–00:23 Now the app is going to go through all of the best viral formats on the internet to figure out what ideas will perform best for your niche. The presenter explains how the app curates viral content ideas. - 00:23–00:31 00:23–00:31 The presenter displays the 'I just experienced X format,' highlighting a hook related to a million-dollar home and its kitchen mistake. This segment demonstrates the app’s ability to generate specific, attention-grabbing hooks. - 00:31–00:34 00:31–00:34 Great idea. Let’s try one more. This transition prepares the viewer for a second example of content ideation. - 00:34–00:41 00:34–00:41 The presenter then shows the ‘Can you tell the difference format,’ with an example related to luxury homes and front door sounds, as a new hook. This segment demonstrates a different content format provided by the app. - 00:41–00:44 00:41–00:44 I would watch the [censored] out of both of those ideas. The presenter underscores the appeal of the app’s suggested content, creating excitement. - 00:45–00:54 00:45–00:54 From there, it can generate the script as well as the shot plan. In under a minute you know exactly what to say and what to do to create viral content. This section shows how the app generates scripts and shot plans, emphasizing efficiency. - 00:55–01:04 00:55–01:04 We had a realtor this week get over 300,000 views telling a story about the worst showing she ever did. She had under 500 followers and it took less than 3 minutes to make. The presenter shares a success story, demonstrating the app’s impact on content performance. - 01:04–01:09 01:04–01:09 If you’re ready to stop wasting time and start getting more views on your content, click learn more to checkout Format Finder. The ad concludes with a direct CTA, urging viewers to try the app to improve their content creation process.

# Ad summary The video is an ad for Format Finder, an AI tool created to help content creators come up with viral ideas and edit them quickly. The creator shares the bad news (it's getting harder to get views) before offering the good news (this AI tool helps you strategize and edit content). She demonstrates how the tool works, and then shows examples of videos she created that generated millions of views. # Brand positioning Format Finder is presented as an AI tool that helps content creators brainstorm video ideas and edit them quickly. It occupies the space of providing expert knowledge and tools to help everyday creators boost their views and succeed on social media. The brand aligns with a fast-paced, results-oriented approach, promoting efficiency and data-driven strategy over traditional methods. It pushes against the norm of creators 'winging it' and offers a functional solution for improving content performance. # Product Format Finder is an AI-powered tool designed to help content creators brainstorm, edit, and analyze their videos. It helps users get more views by giving them access to viral formats with hooks and scripts, editing their videos in one click, and analyzing video performance to provide improvement suggestions. The tool provides over $1600 worth of content creation courses, covering topics like hooks, camera confidence, and monetization. It offers niche-specific formats and editing capabilities, addressing the pain point of struggling to create engaging content efficiently. The ad highlights the product's ability to enable creators to compete with successful creators by offering structured, data-backed methods to create viral content. # Visual style The ad has a polished UGC feel, blending natural lighting with studio setups for a modern aesthetic. The editing features quick cuts and smooth transitions timed with voiceover lines to maintain a fast pace and engage viewers. The consistent use of the creator speaking directly to the camera establishes a personal connection. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click learn more to get started # Point of view - [object Object] # Storyline - 00:00–00:03 The creator sits in a car and asks if anyone else has noticed that it is getting harder to get views on social media. - 00:03–00:07 She says that there's a reason and that it's about to get worse, but she will show what can be done about it. This sets up the problem and teases a solution. - 00:07–00:11 The creator walks down a road carrying signs that read 'Good News' and 'Bad News.' She states the bad news that the creators you're competing with aren't winging it anymore. This establishes the increasing competition and the need for professional strategies. - 00:11–00:14 In an office setting, she explains that these creators understand viral hooks and fast-paced editing. - 00:15–00:27 In a living room setup, she notes that the smartest creators come up with more viral ideas in an hour than others can brainstorm in a week. She adds that while some struggle to decide what to post, the competition already has their next 10 videos posted. This highlights the efficiency and planning of top creators. - 00:27–00:37 Outdoors, she holds up a 'Good News' sign and explains that with AI, it's possible to go from a couple hundred views to millions overnight. This transitions to presenting the solution. - 00:37–00:44 She references accounts like Mary Beth and Jen who are getting millions of views. - 00:45–00:48 On a treadmill, she asks how to keep up and reveals the solution: Format Finder, an AI tool. - 00:48–00:55 Sitting on a patio, the creator continues describing the tool as an AI built on strategies that have helped over 160,000 students get billions of views. This positions the tool as reliable and proven. - 00:55–01:01 She explains it helps brainstorm ideas, edit with one click, and analyze videos to improve them. This highlights the tool's range of functionality. - 01:01–01:10 Sitting at a table, she gives a demo of Format Finder by entering a niche and getting five viral formats with hooks and scripts. This shows the tool in action. - 01:11–01:21 She mentions an idea from Format Finder that got 12 million views. Then she suggests that if editing is difficult, the editing feature is a game-changer. - 01:21–01:28 She shares that the tool allows the user to simply upload clips and hit edit and within minutes, there will be a first cut ready to post. - 01:29–01:39 She shows that she edited a video using the tool and got 15 million views in one click. She says it doesn't stop there, because the tool then runs it through the analyzer to see what can be improved. - 01:40–01:50 She mentions that there is also access to $1600 worth of content creation courses. This adds extra value. - 01:50–01:59 The creator says this is the only tool you'll ever need, that the tool is helpful for all niches, and that you can cancel anytime. This makes the pitch convincing and risk-free.

# Ad summary This ad promotes Format Finder, a tool that helps users create viral content. The ad uses testimonials and expert advice to show how Format Finder can assist users in creating viral content and increasing views. # Brand positioning Format Finder is presented as a software service that helps content creators find viral video formats. The brand emphasizes ease of use and effectiveness, suggesting that creators can significantly improve their views and follower counts without additional effort. The ad highlights Format Finder's ability to provide content ideas, hooks, and scripts tailored to a user's niche. The brand's positioning is functional, focusing on performance and simplicity, and it pushes against the norm of creators needing to constantly generate new, unique content ideas from scratch. # Product Format Finder is an AI tool that helps content creators discover proven viral video formats tailored to their niche. It analyzes what a user posts about and provides concepts, hooks, and scripts designed to maximize video views. The tool is for anyone looking to increase their social media engagement without reinventing the wheel for every post. It offers a range of ideas and can be canceled at any time with a money-back guarantee if users are not satisfied. The unique selling point is its ability to find and adapt viral formats specifically for a user's content, making it easier to create high-performing videos. # Visual style The ad features a polished, commercial aesthetic with clear lighting and crisp visuals. The editing style includes quick cuts and smooth transitions, maintaining a consistent pacing of around 30 cuts per minute. The audio-visual sync is well-executed, with text and product actions timed to the music beats and voiceover lines. The overall production quality is high-end, supporting a confident and professional tone aimed at attracting a broad audience of content creators. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click to learn more # Point of view - [object Object] # Storyline - 00:00–00:05 The video opens by introducing Mary Beth, who the narrator says found the secret to going viral on social media, claiming the information can work on any account. The intention is to immediately grab attention by promising a simple path to virality. - 00:06–00:15 The narrator highlights Mary Beth's success, claiming that within three months, she went from a few hundred views to over thirty million, with one video getting over fifteen million. This serves as social proof, showing the potential impact of the secret they are about to reveal. - 00:15–00:19 The narrator says that Mary Beth gained 60,000 new followers across Instagram, TikTok, YouTube Shorts, and Facebook. This expands the concept of the ad and adds additional social proof and value. - 00:20–00:23 The narrator introduces the three things Mary Beth did that viewers can copy today. This sets up the core content of the video, promising actionable tips. - 00:23–00:47 The narrator explains that Mary Beth started using formats instead of creating new video ideas each time, using the example of someone who films how much people pay for rent in New York City. The narrator says Mary Beth found formats that "hit" and the idea is to show how creating similar content can be easy. This offers a practical tip and relatable example. - 00:48–00:54 The narrator states the second action Mary Beth took was creating as much curiosity as possible in the first five seconds of the video. The intention is to increase watch time and engagement through strategic video structure. - 00:54–01:00 The narrator's third point is to say that Mary Beth started using Format Finder, calling it a tool that finds proven viral formats and adapts them to your niche. This introduces the product as the solution. - 01:00–01:07 The narrator goes into detail about how the software works, stating that you type in what you post about, and the software will give you the concept, hook, and script. The narrator claims that with the Format Finder tool, the videos are "a home run video". The goal is to further showcase product features. - 01:08–01:21 The ad offers testimonials from other users who also use the service. This reinforces the product's value and usefulness. - 01:22–01:27 The narrator says that Format Finder works for any niche, and customers can cancel any time, saying you can get your money back if you don't like the ideas. This seeks to lower purchase risk. - 01:28–01:31 The narrator presents a call to action.

# Ad summary A man sits in his home office and describes the features and benefits of the Format Finder app. He demonstrates how the app eliminates the need for prompting, generates format suggestions based on viral formats that have generated hundreds of millions of views, and provides hooks to choose from, creates scripts and shot plans, suggests equipment, and gives filming tips. # Brand positioning The advertised brand aims to be the go-to tool for content creators who want to take the guesswork out of the content creation process. The brand promotes the value of efficiency and data-driven creativity, positioning itself as a solution to the common content creation struggles, such as brainstorming and shot planning. The brand's positioning is functional, focusing on the app's ability to streamline content creation and provide viral format suggestions, ultimately leading to more views. # Product Format Finder is presented as a creator app that helps generate viral video formats, scroll-stopping hooks, and content that grows your audience. The app works by analyzing a user's content niche and providing format suggestions based on viral formats that have generated hundreds of millions of views. The app does not require prompting and can be used by simply pasting in a user's niche. Once the niche is entered, the app generates format suggestions, hooks, scripts, and shot plans. The app also provides equipment suggestions and filming tips. According to the presenter, the app eliminates the guesswork out of content creation and is designed to change the way people create content. # Visual style The ad has a polished UGC feel, with a mix of static shots and quick cuts to demonstrate the app's features. The production quality is high-end, with clear lighting and professional sound. The editing rhythm is consistent with a medium pace, supporting the tone of an informative tutorial. Cuts and product actions are timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A man introduces an app he found that crushes ChatGPT for content ideas, establishing it as the central claim. He sets the tone by emphasizing the app's superiority, which is intended to hook viewers who struggle with content generation. - 00:04–00:07 00:04–00:07 The presenter claims that the app is mind-blowing and offers to show the viewer how it works. This offers a sense of anticipation, suggesting that the viewers are about to discover something exceptional, incentivizing them to pay attention. - 00:07–00:10 00:07–00:10 The presenter highlights that the app eliminates the need for prompting, which establishes a benefit for the user in that it saves time. - 00:10–00:21 00:10–00:21 The presenter demonstrates that all a user has to do is paste in a niche, and the app will analyze it and offer format suggestions based on viral formats that have already generated hundreds of millions of views, making it clear how easy it is to use. - 00:21–00:27 00:21–00:27 The presenter shares an example of the app’s generated ideas, noting that it also gives you three different hooks to choose from, making the app’s suggestions concrete and showing viewers what to expect when using it. - 00:27–00:37 00:27–00:37 The presenter reads an example hook to further illustrate how the app provides interesting concepts, solidifying its creative value. - 00:37–00:44 00:37–00:44 The presenter adds the example hook to an ideas list, which visually demonstrates the organizational capabilities of the app and how easy it is to manage. - 00:44–00:52 00:44–00:52 The presenter navigates to the idea on the list and emphasizes that the app generates the entire video script with just one button, demonstrating a core feature of the product. - 00:52–01:01 00:52–01:01 The presenter displays a generated script and states that the next step as a creator is to plan shots, which sets up the reveal of the next feature. - 01:01–01:05 01:01–01:05 The presenter shares that you don’t have to plan shots, and all you have to do is hit shot plan and click generate, building anticipation and excitement around the app’s creative efficiency. - 01:05–01:17 01:05–01:17 The presenter highlights that the app walks you through every single shot to get, also has equipment suggestions, and filming tips to make sure you don't miss anything, emphasizing the app's comprehensive support for content creation. - 01:17–01:29 01:17–01:29 The presenter concludes that the app takes all the guesswork out of content creation and shares that it is truly going to change the way that people create content, summarizing the apps benefits and solidifying its value.

# Ad summary The ad features a creator demonstrating how to edit content with one click. The creator walks through the steps of uploading footage into the app and clicking the big yellow button. The ad shows that the app automatically adds animated captions, and you can add b-roll, text, music, or graphics. The app also provides viral ideas for your niche and analyzes your posted content for feedback. There are also courses on content creation included in the app. # Brand positioning Format Finder is presented as a tool that enables content creators to come up with ideas, edit content, and analyze their audience engagement. The brand aligns with content creators looking to save time and money while generating more views for their content. The brand pushes against the norm of spending a long time editing videos, as well as hiring a video editor. The brand positioning is functional in its simplicity. # Product Format Finder is presented as an app that allows content creators to edit their videos with one click. The app is for content creators looking to save time and money on video editing. The app automatically adds animated captions, and you can add B-roll, text, music, or graphics. The app also provides viral ideas for your niche and analyzes your posted content for feedback. There are also courses on content creation included in the app. Format Finder is worth trying because it makes video editing easier and faster. # Visual style The ad has a casual and friendly aesthetic. The editing style is quick cuts and jump cuts. The production quality has a UGC feel. The pacing is quick, with frequent cuts to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click learn more, check it out. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the app that replaces video editors, and says that she will show how to edit with one click. This is designed to grab the viewer's attention by showing how easy it is to edit videos. The speaker is the creator and the tone is casual and friendly. - 00:05–00:12 00:05–00:12 The creator states that the first step is to upload a folder of footage into the app and click the big yellow button. This shows the viewer how easy it is to edit content. The speaker is the creator and the tone is casual and friendly. - 00:12–00:17 00:12–00:17 The creator says that her last post using the app got over 15 million views. This is designed to show the viewer the potential impact the app can have on their content. The speaker is the creator and the tone is casual and friendly. - 00:17–00:24 00:17–00:24 The creator states that she dropped in 6 minutes of footage, clicked one button, and it spit out a 50 second video that she posted. This shows how fast it is to edit content. The speaker is the creator and the tone is casual and friendly. - 00:24–00:30 00:24–00:30 The creator says that in 3 minutes, she can do an edit that used to take 3 hours. This is meant to show how much time is saved using the app. The speaker is the creator and the tone is casual and friendly. - 00:30–00:33 00:30–00:33 The creator states that the app automatically adds animated captions. This shows an additional feature that saves the user time. The speaker is the creator and the tone is casual and friendly. - 00:33–00:39 00:33–00:39 The creator states that you can add more fun stuff like B-roll, text, music, or graphics. This is meant to show the user the features in the app. The speaker is the creator and the tone is casual and friendly. - 00:39–00:47 00:39–00:47 The creator states that the app gives you viral ideas for your niche and analyzes your posted content for feedback. This highlights how the app helps creators come up with content and improve their reach. The speaker is the creator and the tone is casual and friendly. - 00:47–00:54 00:47–00:54 The creator states that the app includes over $1,600 worth of courses on content creation. This shows the viewer that the app is a good value. The speaker is the creator and the tone is casual and friendly. - 00:54–01:04 00:54–01:04 The creator states that the tool is saving her hours every single week, and thousands of dollars a month on not needing to hire a video editor. The speaker is the creator and the tone is casual and friendly. - 01:04–01:08 01:04–01:08 The creator states that the app has a 7 day money back guarantee. She ends by asking the viewer to click learn more and check it out. The speaker is the creator and the tone is casual and friendly.

# Ad summary Format Finder is an AI tool that gives content creators video ideas. The brand claims this will help creators get millions of views across multiple platforms by copying the hook and script from the suggested video ideas. The AI tool works for any niche, and you can cancel anytime. The ad claims you'll get your money back if you don't absolutely love the ideas. # Brand positioning Format Finder is presented as a tool that helps content creators increase their views. The brand's approach is functional. They provide AI-driven content ideas that help content creators take their views from hundreds to millions. Format Finder is portrayed as an accessible and reliable tool for any niche. They go against the norm of brainstorming original content. # Product Format Finder is an AI tool that gives content creators video ideas. The presenter states that you type in the type of content that you create and it gives you a bunch of video ideas. You can pick one of the ideas, copy the hook and the script, and then post the video on social media. It works for any niche, you can cancel any time, and you can get your money back if you don't absolutely love the ideas. The brand is presented as a service to help content creators take their views from hundreds to millions. They're telling the viewer to trust them and try them out because they offer a money back guarantee if you don't like the video ideas. # Visual style The ad has a natural and clean aesthetic with high production quality. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad at approximately 15 CPM. The visual motifs include the use of iPhone screen recordings and vertical videos to validate that the product works. # Benefits - [object Object] # Features - [object Object] # Call to action click link to check it out # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The presenter introduces the product. He says he ran an experiment that took a creator from a few hundred views to 30 million in 2 months and he's pretty sure it could work for anybody. The presenter speaks to the audience from his own perspective, using direct eye contact and an open tone to create a sense of trust. - 00:08–00:18 00:08–00:18 The presenter explains who Mary Beth is, that she makes food content with her husband, and that she's only getting a few hundred views on her videos. The perspective shifts to the brand, highlighting their user in a relatable situation. - 00:18–00:23 00:18–00:23 The presenter explains that his team convinced her to start using an AI tool called Format Finder. This creates a sense of trust and credibility in the brand. - 00:23–00:29 00:23–00:29 The presenter shows how the tool works. He states that Mary Beth typed in the type of content she creates, and it gave her a bunch of video ideas. The brand presents the product in action, creating a sense of validation to the viewer. - 00:29–00:34 00:29–00:34 The presenter says that she picked out one of the ideas, making a peach cobbler, copied the hook and the script, and that the video got 15 million views. The ad shifts back to the customer's perspective to highlight the success achieved with the tool. - 00:34–00:42 00:34–00:42 The presenter says that within 3 months, she had over 30 million total views and 60,000 new followers across multiple platforms. This enhances the credibility of the brand with proven results. - 00:42–00:47 00:42–00:47 The presenter states that the only thing that changed from when she was getting a few hundred views was where she got her content ideas from. This reinforces the value of the tool in a succinct way. - 00:48–00:54 00:48–00:54 The presenter claims that she's not the only one. He says that Jolene used it for her tattoo business and now she has a format that consistently gets hundreds of thousands to millions of views. The presenter builds on social proof to build credibility in the brand. - 00:55–01:01 00:55–01:01 The presenter states that Caroline used it for her gardening, and she got over a million views on the first idea the product gave her. The ad adds to the brand's credibility with more social proof. - 01:01–01:11 01:01–01:11 The presenter states that the tool works for any niche, you can cancel any time, and you can get your money back if you don't absolutely love the ideas. The brand gives the value proposition of the product in an open and non-demanding tone. - 01:11–01:12 01:11–01:12 The presenter tells the viewer to click link to check it out. The brand leaves the viewer with an explicit call to action.

# Ad summary This ad features a content creator sitting in a chair and describing an app called Format Finder that helps users generate viral video formats. The creator walks the viewer through the process of opening the app, typing in a niche, and then generating a list of proven viral video formats. He demonstrates how the app generates both scripts and shot lists, and implies that users should try out the app for themselves. # Brand positioning Format Finder is presented as a powerful AI-driven tool designed to help content creators discover proven video formats and generate viral content ideas. The brand positions itself as the solution to content creation struggles, promising increased views and subscribers through data-backed formats and AI-generated scripts and shot lists. This brand appears to be aligned with creators and positions itself as a performance-driven tool for content generation, rather than a brand for expression or lifestyle. # Product Format Finder is an AI-powered app designed to help content creators discover viral video formats and generate content ideas. The app works by allowing users to input their niche, then it generates a list of proven viral video formats specifically tailored to that niche. For each video format idea, the app can generate a script and a shot list. The product is designed to help content creators increase views and subscribers by providing a data-backed approach to content creation. It addresses the pain points of content ideation and scriptwriting, by providing users with AI-generated ideas and scripts. # Visual style The ad has a casual and polished feel, with the creator speaking directly to the camera in a bright, clean room. The editing style features quick cuts to showcase the app interface and examples of successful content. The production quality is high, with clear audio and visuals, giving it a professional yet approachable tone. The pacing is fast, with cuts timed to coincide with voiceover lines. There is an audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it out. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator sits in a chair and introduces the topic. - 00:01–00:09 The creator uses AI to create a YouTube short, which got 2.1 million views and quadrupled her subscribers in two days. - 00:09–00:14 The creator states that he knows she used AI to get this result because he built the app that gave her the idea, Format Finder. - 00:14–00:16 The creator states that he will show the viewer exactly how it works, and then opens Format Finder. - 00:16–00:21 The creator instructs the viewer to type in their niche, and then it will give you a list of proven video formats. - 00:21–00:25 The creator shows the viewer the variety of videos that are tailored to the viewer's niche. - 00:25–00:27 The creator states that it doesn't stop there, and continues to show the viewer additional benefits of the app. - 00:27–00:32 The creator adds that once the viewer has an idea, all they have to do is click one button to generate an entire script. - 00:32–00:35 The creator adds that the viewer can click one more button, and it will generate an entire shot list. - 00:35–00:43 The creator claims he knows that this will work because Jillaine does it every week and is getting millions of views and clients from around the world. - 00:43–00:47 The creator then claims that there is not one single niche that this has not worked for, and urges the viewer to try it out. - 00:47–00:51 The creator claims he will eat a bug of the viewer's choosing if it doesn't work.

# Ad summary This ad demonstrates how content creators can use the Format Finder app to generate viral video ideas, scripts, and shot plans in just a few clicks. The ad features a male content creator using the app to quickly find and customize content ideas for personal trainers. It is presented as a convenient solution for streamlining content creation and saving time. # Brand positioning Format Finder is presented as a tool that helps content creators generate viral video ideas, scripts, and shot plans quickly and easily. It is positioned as a solution for streamlining the content creation process by providing proven formats tailored to specific niches. The brand aligns with values of efficiency and innovation, pushing against the typical content creation process. It leans towards a functional positioning, emphasizing simplicity and performance to help creators overcome creative blocks and save time. The app aims to be an indispensable resource that empowers content creators to consistently produce high-quality, engaging content. # Product Format Finder is a mobile app designed to help content creators generate viral video ideas, scripts, and shot plans. The app is for content creators in various niches who are looking for efficient ways to brainstorm and produce engaging videos. The user inputs their niche and the app generates proven video formats, hooks, and scripts. The app includes a feature to generate a full script and a shot plan based on the chosen format. Key USPs include time-saving features, customization, and easy access to proven viral content formats. The app addresses the purchase barrier of creative block by providing a structured approach to content creation. The ad highlights how in just three clicks, content creators can have access to viral video ideas, scripts, and shot plans. # Visual style The ad has a casual and approachable aesthetic, resembling user-generated content (UGC). The video uses a mix of static shots and quick cuts. Production quality is decent, but it maintains a somewhat informal feel, which helps to establish a connection with the audience. The pacing is moderate, with cuts and visual elements timed to align with the spoken content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator is introducing an app to help personal trainers create viral video content. - 00:03–00:05 The creator is telling the viewer to open the Format Finder app. - 00:05–00:07 The creator is instructing the viewer to type their niche in the app. - 00:07–00:09 The creator is continuing to instruct the viewer to then hit generate in the app. - 00:09–00:11 The creator is announcing the format suggestion in the app. - 00:11–00:14 The creator is displaying the first format, the will he/she notice format. - 00:14–00:19 The creator is speaking the client dumbbells format. - 00:19–00:21 The creator is approving the idea. - 00:21–00:23 The creator is informing the viewer they only have to add it to the ideas list in the app. - 00:23–00:26 The creator is explaining the viewer should go to the ideas list and click on it. - 00:26–00:28 The creator is instructing the viewer to hit generate a full script. - 00:28–00:33 The creator is indicating that the app just gave the viewer a great proven viral idea and turned it into a 45 second script. - 00:33–00:36 The creator is saying the best part is the viewer can hit shot plan. - 00:36–00:44 The creator is emphasizing now the viewer not only knows what to say, but knows what shots to get and how long to have them on screen. - 00:44–00:47 The creator is summarizing that this literally builds videos for the viewer in three clicks.

# Ad summary This ad showcases the Format Finder app that can give format suggestions based on viral formats that have generated hundreds of millions of views. The app offers hook ideas for creators. The user can have the app generate a script with a hook, body and CTA, as well as a shot plan with equipment suggestions and filming tips. # Brand positioning The brand is presented as an innovative tool for content creators that eliminates the guesswork from content creation. It is positioned as an alternative to ChatGPT, suggesting that the brand is a more specialized, effective solution for generating content ideas. The brand aligns with the values of efficiency, data-driven strategies, and staying ahead of trends in the digital content landscape. This positions the brand as forward-thinking and aware of evolving consumer behavior. The brand pushes against the norm of relying on generic AI tools like ChatGPT by offering a niche-specific solution tailored for content creators. It emphasizes a functional approach to content creation by providing tools for script and shot planning. # Product Format Finder is an app that aims to provide content creators with viral video formats, generate scroll-stopping hooks, and create content that grows their audience. It works by analyzing a content creator's niche and providing format suggestions based on viral formats that have already generated hundreds of millions of views. The app offers three hook options, such as the 'Wholesome Surprise Format'. Once a format is selected, the app generates a script with a hook, body, and CTA. Additionally, it provides a shot plan, equipment suggestions, and filming tips to make video creation more efficient and effective. This product is for content creators who want to streamline their video creation process, stay on top of trends, and generate content that attracts a large audience. A USP is that it can generate an entire script for a video, as well as a shot plan with equipment suggestions and filming tips. # Visual style The ad has a casual, UGC-style aesthetic, enhanced by the creator speaking directly to the camera in a personal space. The editing style combines quick cuts with screen recordings and split-screen views to showcase the app's functionality. The production quality is polished, balancing a relatable creator feel with clear visuals of the app interface. The pacing is moderate with consistent cuts to coincide with the creator's points, enhancing engagement and showcasing the app's capabilities. Actions within the app and the creator's speech are synched to maintain viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces the Format Finder app and advises viewers to stop using ChatGPT for content ideas. - 00:05–00:08 The creator tells the audience that they won't believe it unless he shows them, and promises to blow their minds with the app. - 00:08–00:13 The creator shows the app interface, explaining that users don't need to prompt it, and only need to paste in their niche. - 00:13–00:16 Continuing the demo, the creator types 'I'm a personal trainer' to illustrate the app's function. - 00:16–00:22 The creator explains that the app analyzes the niche and gives format suggestions based on viral formats. - 00:22–00:38 The creator presents 'Wholesome Surprise' as one of the app's format suggestions and three hook options to choose from, reading the first one. - 00:38–00:45 The creator expresses interest in the idea and adds it to his idea list. - 00:45–00:53 The creator clicks on ideas, and explains that it gets crazy, adding that the user simply hits one button and it generates the entire script for the video. - 00:53–01:02 The creator shows the hook, body and CTA, adding the next step is to plan shots, but the user doesn't have to anymore. - 01:02–01:11 The creator explains that they only need to hit shot plan and generate and the app walks them through every shot. - 01:12–01:17 The creator points out that the app also offers equipment suggestions and even filming tips. - 01:18–01:21 The creator summarizes that the app takes all of the guesswork out of content creation. - 01:21–01:30 The creator shares that a few hundred users have generated hundreds of millions of views and emphasizes that people should not miss out on it, saying it will change the way that people create content.

# Ad summary This ad promotes Format Finder, an AI tool built on successful social media strategies. It highlights the app's ability to brainstorm ideas, edit content easily, analyze video performance, and offer valuable content creation courses. The ad features a creator demonstrating how Format Finder has helped them achieve millions of views, streamlining content creation and improving video performance. # Brand positioning Format Finder is presented as an AI tool designed to help content creators brainstorm ideas, edit quickly, and analyze performance to improve their content. The brand positions itself as a resource that simplifies the video creation process and enhances results. It aligns with a data-driven and efficient approach to social media content creation, emphasizing ease of use and effectiveness. This pushes against the norm of manual content creation strategies, offering a functional, tech-based solution for creators looking to maximize their views and engagement. # Product Format Finder is an AI-powered tool for social media content creators that helps them brainstorm video ideas, edit videos quickly, and analyze video performance. It helps users find viral formats with hooks and scripts specifically built for their niche. The tool also provides one-click editing, allowing users to quickly create content. Format Finder offers analytics to help creators understand how to improve their videos, along with access to over $1600 worth of content creation courses. It also offers the ability to upload clips and automatically generate a first-cut video, simplifying the editing process. The USPs are its AI-driven approach, ease of use (one-click editing, automatic first cuts), analytical capabilities, and educational resources. # Visual style The ad has a UGC-feel with polished elements. The editing style consists of quick cuts to maintain an engaging pace. The ad transitions between different settings and wardrobe changes to add visual variety. The pacing is fast, with cuts timed to the music and voiceover, enhancing the overall rhythm and energy. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Learn More # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A woman is seen jogging on a treadmill while asking how to keep up, conveying the challenge of staying relevant and efficient in content creation. - 00:03–00:09 00:03–00:09: The woman holds up her phone displaying Format Finder. She explains the tool has helped 160,000 students get billions of views, setting the stage for how effective the tool is. - 00:09–00:15 00:09–00:15: The woman details the ways the product is valuable: It helps you brainstorm ideas, edit with one click, and analyze your videos so you know how to improve them. This segment clarifies the multi-functionality of the app and what problems it solves. - 00:15–00:17 00:15–00:17: The woman holds a laptop and says, "Let me show you how this works," transitioning into a demo of the app. - 00:18–00:25 00:18–00:25: The screen shows the app UI where you can enter your niche and then gives you viral formats with hooks and scripts built specifically for you. This illustrates the product's ability to personalize content ideas based on niche. - 00:26–00:29 00:26–00:29: The woman presents an example of a video idea from Format Finder that received 12 million views, providing proof of concept and how Format Finder can give you good video ideas. - 00:30–00:36 00:30–00:36: The woman describes how editing can be frustrating, transitioning into how Format Finder can help you not have to rip your hair out, positioning it as a relief from complicated editing. - 00:37–00:43 00:37–00:43: The woman shows how you just upload all your clips and hit edit. Within a couple of minutes, you'll have a first cut. This shows how fast and easy the app is to use. - 00:44–00:49 00:44–00:49: The woman displays another video that she edited with Format Finder that got 15 million views in one click. This gives another proof of concept that the tool can deliver significant results with little effort. - 00:50–01:04 00:50–01:04: The woman shows how you can run the video through the analyzer to see what you can improve on plus get access to over $1600 worth of content creation courses, reinforcing all of the available features of the product. - 01:05–01:13 01:05–01:13: The woman explains that this is the only tool you'll ever need to get more views, adding that it works for any niche, you can cancel any time, so click "Learn More" to get started, ending with a clear call to action to buy now.

# Ad summary The ad features a female host, Meg, who directly addresses the audience about the struggles of creating viral content. She shares her personal journey and realizations after teaching over 160,000 students, highlighting the common issue of lacking good ideas despite knowing strategies. She introduces 'Format Finder', a product designed to provide proven viral video concepts tailored to any niche and offer line-by-line feedback. The ad uses social proof through testimonials of other creators who achieved success with the product in various fields. It positions Format Finder as the missing piece to content creation, offering a solution to content creators' frustrations with generating ideas and getting views. The ad ends with a call to action and a guarantee. # Brand positioning The brand, represented by the host Meg, positions itself as an authority and expert in viral content creation for social media platforms. It aims to occupy the space of a practical, results-driven solution provider for content creators, distinguishing itself from generic advice or AI tools like ChatGPT by offering tailored, proven viral video concepts. The brand aligns with values of authenticity, empowerment, and practical application, appealing to creators who are knowledgeable about content strategy but struggle with idea generation. Its positioning is functional, focusing on providing actionable ideas and feedback, but also emotional, by acknowledging and validating the frustrations of content creators. # Product The product is 'Format Finder', a digital tool designed to help content creators generate viral video concepts and receive feedback. It works by allowing users to 'type in their niche' (e.g., 'luxury realtor in Nebraska') to discover 'proven viral video concepts' and 'hooks tailored to your niche' that they can 'follow word for word.' A key feature is the ability to 'upload your videos and get line-by-line feedback on how you can improve for next time.' This feedback includes metrics like 'Hook Rate (est.) 3s retention,' 'Avg Watch Time,' and 'Skip Rate,' along with 'Overall Assessment' and 'Drop-off Points.' The product is for anyone looking to consistently get 'millions of views' and grow their online presence, including those in cooking content, tattoo businesses, real estate, music, fitness, golfing, skiing, fishing, selling homes, cars, or even 'beef' (humorously implied). It addresses the purchase barrier of previous failed investments by emphasizing that users 'already done the hard part' and just need the 'keys' to unlock their potential, and also offers a money-back guarantee. # Visual style The ad features a polished, high-quality UGC (User-Generated Content) aesthetic, blending authentic, casual filming with strategic cuts and visual effects. The production quality is high, giving it a professional yet relatable feel, typical of effective short-form video content on platforms like TikTok and Instagram Reels. Editing style is fast-paced with quick cuts (approximately 1-2 cuts per second at times), jump cuts, and dynamic camera movements (handheld, zooms, pans) to maintain engagement. Visual motifs include the host frequently looking and speaking directly into the camera, often gesturing broadly, and the use of overlaid graphics and video clips to illustrate points. The pacing is consistently quick, aligning with the rapid consumption nature of short-form video. Audio-visual sync is strong, with text overlays and visual changes timed perfectly to the host's speech and music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action So hit the link. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 The host sits in a hanging chair on a balcony, questioning the common perception of success. - 00:03–00:10 She stands up and explains that even with a large number of students, she realized success wasn't about more strategies but good ideas, which she promises to provide. - 00:10–00:14 The host walks down a road, emphasizing the profound impact of this realization on her, comparing it to being hit by a truck. - 00:14–00:17 She then playfully corrects herself about the 'truck' metaphor as a man unexpectedly gets into a truck behind her. - 00:17–00:24 The host sits on the hood of the truck, explaining that teaching 'why a video goes viral' is insufficient if creators don't know 'what to actually make'. This illustrates the core problem: knowledge without actionable ideas. - 00:24–00:28 In a kitchen, covered in flour, she compares this to teaching someone to cook without recipes, emphasizing the futility of knowing techniques without content. - 00:28–00:29 A male reacts in disgust to a plate of spaghetti with gummy bears, humorously illustrating a 'bad recipe' (i.e., bad content idea). - 00:29–00:31 The host returns to the kitchen, expressing frustration at the 'gummy bears' (bad ideas). This moment directly responds to the previous scene, reinforcing the problem. - 00:32–00:44 She sits in a living room, wearing glasses and holding a clipboard, adopting an 'expert' persona to describe the target audience's struggle: knowing strategy but not getting views. - 00:44–00:49 She expresses disbelief and concern about low view counts (1000, 500, 200 views), directly appealing to the audience's pain point. - 00:50–00:56 The host walks through a hallway, explaining that the issue isn't laziness but the difficulty of 'coming up with good ideas'. - 00:56–01:07 She walks on a sidewalk, explaining that without good ideas, creators 'settle on something easy' like simple B-roll clips, leading to guilt and procrastination. - 01:07–01:20 Back in a home office setting, she shares her realization: people don't need more strategy but rather actual content ideas, setting up the product introduction. - 01:21–01:29 She introduces 'Format Finder' and demonstrates its functionality on a phone screen, showing how it provides proven viral video concepts for specific niches. - 01:29–01:36 Sitting on a sofa, she clarifies that Format Finder is not just another AI tool, contrasting it with ChatGPT's generic suggestions. - 01:36–01:39 A text overlay appears with a 'Mom' comment, humorously illustrating the generic ideas provided by AI, reinforcing the product's differentiation. - 01:39–01:53 The host sits on concrete steps outdoors, reiterating that Format Finder provides 'viral concepts that are already proven' for specific niches and offers video feedback. - 01:53–02:01 She returns to the kitchen, showcasing 'Mary Beth' as a success story who used Format Finder to combine cooking content with her husband, leading to millions of views. - 02:02–02:07 On a patio, she highlights 'Jillaine' who used Format Finder for her tattoo business, gaining millions of views and clients worldwide. - 02:07–02:13 Still on the patio, she presents 'Betsy', a realtor who gained 400,000 views overnight with Format Finder, emphasizing its broad applicability. - 02:14–02:26 In the kitchen, she asserts that the product 'works for literally any niche', transitioning into a rapid-fire demonstration of various niches it supports, from music to selling cars and even 'beef'. - 02:26–02:30 She poses with a red lightsaber and LEGO figures, humorously concluding that it 'works' for 'whatever you're into' and she 'won't judge'. This reinforces the product's versatility. - 02:30–02:40 Back on the balcony, she addresses common objections about prior investments and effort, explaining that users 'already done the hard part' and Format Finder is the final piece. - 02:41–02:50 Lying on the floor next to a partially completed puzzle, she picks up the last piece and emphasizes that Format Finder isn't replacing existing knowledge but making it 'usable', completing the puzzle metaphor. - 02:50–02:56 She stands in front of a disassembled car, explaining that users have 'already built the entire car' and just need someone to 'hand you the keys', reinforcing the idea of a final enabler. - 02:56–03:04 Next to a completed car, she details the product's risk-free offer: 'cancel any time' and a 'money back, no questions asked' guarantee if it gives 'dumpster fire ideas'. - 03:04–03:12 Sitting in the car, she delivers a final call to action, urging viewers to 'hit the link' and avoid getting 'sucked into another video about viral hooks' because they already know how to hook, they just need to create something. - 03:12–03:23 A close-up shot inside the car shows her encouraging viewers to 'send her this' if they have a friend blaming the algorithm, concluding with a lighthearted 'bye'. This builds community and reinforces the message.

# Ad summary This ad promotes a course on how to create better content. The ad features a man speaking directly to the camera, sharing examples of people who have taken the course and achieved success on social media. He then shares that the course is 40% off and encourages viewers to click the link to learn more. # Brand positioning This brand aims to help content creators improve their content and grow their audience. The brand positions itself as an expert in social media growth, offering a course that teaches creators how to create better content. The brand aligns with the values of success, growth, and expertise. The brand pushes against the norm of struggling to grow an audience on social media, offering a solution to help creators achieve their goals. The brand positioning is functional, focusing on performance and simplicity. # Product The product is a course on how to create better content. The course is designed to help content creators improve their content and grow their audience. The ad mentions that the course is on sale for 40% off. The ad also shares examples of people who have taken the course and achieved success on social media, such as Maria, who got 4.4 million views and 13,000 followers teaching people about childbirth, and Leah, who got 8 million views and 120,000 followers on her horse training content. The ad addresses the purchase barrier of not knowing how to create better content by offering a course that teaches creators how to do so. # Visual style The ad has a polished, professional aesthetic. The editing style is quick cuts, with smooth transitions. The production quality is high-end commercial. The pacing is consistent. The cuts are timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Click learn more # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a man speaking directly to the camera, stating that he is always telling people he can help them get millions of views on their videos. - 00:03–00:12 He then says that he wants to prove it and let the viewer in on exactly what he showed Maria, who got 4.4 million views and 13,000 followers teaching people about childbirth. - 00:12–00:33 He continues to share examples of people who have taken the course and achieved success on social media, such as Leah, who got 8 million views and 120,000 followers on her horse training content, Michaela, who got 2.5 million views on her hairdressing video, Caroline, who got 4 million views and 40,000 followers from her garden, Jillian, who got 2.5 million views and over 20,000 followers for her tattoo business, and Garrett, who got over 10 million views filming hockey. - 00:33–00:35 He then states that those are all results that came from watching their course on how to create better content. - 00:35–00:38 He shares that the course is on sale right now for 40% off. - 00:38–00:43 He encourages viewers to check it out and find out exactly what they told all of them to get results like that. - 00:43–00:45 The ad ends with a call to action to click learn more and he will see you in there.