How Omadays Advertises on Meta

# Ad summary string # Brand positioning Omad's is presented as a brand that offers a natural alternative to harsh chemical hair treatments for blondes, especially those whose hair has darkened with age. The brand emphasizes a gentle approach to maintaining blonde hair, contrasting with the damaging effects of common practices like balayage, bleaching, and chemical sprays. It positions itself as a heritage-inspired solution, referencing a "grandmother's recipe" dating back to 1954, implying a time-tested and trustworthy formula. Omad's aligns with values of natural beauty and hair health, promoting a return to one's natural blonde without the harmful side effects of modern chemical treatments. The brand opts for a functional positioning, highlighting the product's effectiveness and safety in achieving the desired blonde shade. # Product Omad's spray is a hair-lightening product designed to revive natural blonde hair without damaging it. It is intended for people, particularly women, whose blonde hair has become duller or darker over time. The product is advertised as being composed of 95% natural ingredients, including chamomile for gentle lightening and cornflower to prevent red tones. It is applied to slightly damp hair in a generous amount and then dried with a hairdryer, with heat activating the lightening process. The ad emphasizes that this product is a healthier alternative to common methods like balayage and bleaching, which can cause hair damage and dryness. The spray is presented as a way to achieve golden, natural-looking blonde hair like one's childhood blonde, without using harsh chemicals or harming the hair. # Visual style The ad has a polished, commercial feel. The editing style consists of a mix of static shots and quick cuts, enhancing the pace of the video and maintaining viewer engagement. The production quality is high, with clear visuals and good lighting. Pacing is consistent throughout. Audio and visual sync is maintained, with cuts aligning to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action teste Omad's. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces the problem of natural blonde hair becoming duller as people age. - 00:04–00:09 The ad presents common solutions like balayage, bleaching, and chemical sprays. - 00:09–00:16 It highlights the issue of these methods containing high levels of peroxide and causing damage to hair, resulting in dry, straw-like hair. - 00:16–00:22 The ad introduces Omad's spray as a natural solution based on a grandmother's recipe from 1954. - 00:22–00:31 The product is described as being composed of 95% natural ingredients, including chamomile and cornflower. - 00:31–00:38 The ad presents instructions on how to use the spray, emphasizing its application on slightly damp hair and the use of heat to activate the lightening process. - 00:38–00:43 The creator presents the end result. The product provides natural, golden hair as if it was the person's childhood blonde without damaging the hair. - 00:43–00:47 The creator ends by presenting the Omad's product to its blonde petite target audience to regain their blonde hair.

# Ad summary This image ad promotes OMAD, a hair product designed to lighten blonde hair without bleaching. It targets individuals seeking a natural way to enhance their blonde hair. # Brand positioning OMAD is positioned as a brand offering natural hair lightening solutions, specifically designed for blondes. It emphasizes a gentler approach to hair enhancement by avoiding harsh bleaching processes. The brand seemingly caters to health-conscious consumers who prioritize natural ingredients in their beauty routines. It is implied that OMAD aligns with a preference for subtle enhancements, focusing on maintaining hair health while achieving desired aesthetic results. The brand's positioning revolves around providing a safe, effective, and natural alternative to traditional hair lightening methods. # Product The advertised product is OMAD's hair lightening spray, presented as a natural solution for blondes aiming to maintain their color for up to two months without bleaching. It is packaged in a dark amber spray bottle with a minimalist white label. The product is for blondes or those with light hair who want a gentle, natural way to lighten their hair without the damage associated with traditional bleaching. The ad states the product is '95% naturel'. A key selling point is its ability to lighten hair gradually, offering a gentler approach compared to harsh chemical treatments. The ad addresses concerns about hair damage by highlighting its 'Sans décoloration' (without discoloration) feature, appealing to those seeking a healthier way to maintain their blonde hair. # Visual style The ad has a polished, studio-shot production quality. The visual motif focuses on clean lines and a minimalist aesthetic, with a blurred background to draw attention to the product. The image treatment uses soft lighting and a slight depth of field effect, creating a professional and inviting appearance. The typography is integrated cleanly with large, legible fonts. The style contrasts slightly with platform-native aesthetics, providing a high-design feel that could stand out in a user's feed, potentially increasing stop power due to its professional look. # Hooks Headline: 2 MOIS DE BLOND # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Je profite de l'offre # Point of view - [object Object] # Storyline - The ad opens with the claim of '2 MOIS DE BLOND', which is intended to immediately capture the attention of blonde-haired individuals, setting the stage for what the product promises to deliver. The brand is telling the audience that the product helps maintain blonde hair color for two months. - It emphasizes that the product achieves this effect 'Sans décoloration' and is '95% naturel', communicating to potential users that it’s a gentle and natural way to lighten their hair. The brand wants to assure the audience about the product safety. - The ad highlights the current price offering of '59,90€' versus the regular '79,90€', giving the audience an understanding of how much they're saving. The brand wants to showcase its current offer. - The ad includes '+120 000 blondies convaincues' to signal social acceptance, suggesting that a large number of blonde-haired customers have already been satisfied with the product. The brand leverages the user's social proof. - The ad concludes with a 'Je profite de l'offre' button which serves as a direct call to action, encouraging immediate purchase from the customers. The brand prompts the audience to take advantage of the promotion.

# Ad summary This ad demonstrates how to use Nomad hair products, including purple shampoo and lightening spray, to achieve bright blonde hair without yellow or orange undertones. # Brand positioning Nomad hair products aim to provide easy-to-use hair care solutions. The brand uses a casual and friendly tone, making the products feel accessible. By focusing on achieving vibrant blonde hair, Nomad positions itself as a brand that understands and caters to the desires of blonde hair enthusiasts. The products offer practical solutions for maintaining and enhancing blonde hair, addressing common concerns like brassiness. # Product The ad features two main products: purple shampoo and lightening spray. The purple shampoo is designed to neutralize yellow tones in blonde hair, while the lightening spray is used to brighten and lighten hair. Both products are easy to use at home and aim to provide a salon-quality look. The USP is achieving vibrant blonde hair without unwanted brassiness. The ad highlights using the purple shampoo by mixing it with regular shampoo, massaging it in, letting it sit for two minutes, and then following with regular shampoo. The lightening spray is applied to almost-dry hair and then activated with a hair dryer. The ad addresses purchase barriers by showcasing the ease of use and offering a promotion: buy one duo, get the second free. Both products are from the brand Nomad. # Visual style The ad has a polished UGC feel, with a bright and clean aesthetic. The editing style includes quick cuts to show the application of the products, interspersed with static shots of the model. The production quality is high, resembling a professional commercial but with a casual, relatable tone. The pacing is consistent and quick. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shoppe ton blond à -50% sur le site omadays.com # Point of view - [object Object] # Storyline - 00:00–00:04 The blonde model presents her long hair to the camera to introduce the video. - 00:04–00:07 00:04–00:07 The ad shows the first step of the routine: mixing purple shampoo with regular shampoo and applying it to the hair. This step shows the viewer how to apply the purple shampoo from the brand Nomad to get rid of yellow undertones. - 00:07–00:12 00:07–00:12 The ad shows how to apply the spray product from the brand Nomad to almost dry hair. It then shows the hair being blow dried to activate the product and lighten the hair. - 00:12–00:16 00:12–00:16 The ad shows the results of the hair routine and entices the customer to shop the brand.

# Ad summary This ad for Omad Cosmetics features a woman demonstrating their Blond Miel shampoo and lightening spray. The ad emphasizes that a purchase of one duo equals a second duo offered. # Brand positioning Omad Cosmetics is presented as a hair care brand focused on blond hair, offering accessible solutions to maintain and enhance blond shades at home, without the need for professional salon visits. The brand promotes simplicity and ease of use, emphasizing that their products deliver desired blond tones quickly and conveniently. Positioned as a cost-effective alternative to salon treatments, the brand suggests a lifestyle of easy beauty maintenance, especially for blondes. # Product The ad features two Omad Cosmetics products: the Blond Miel Shampoo and the Éclaircissant (lightening) Spray. The Blond Miel Shampoo is promoted as a product that can maintain blond hair color for up to seven days with each use. The Éclaircissant Spray is presented as a way to maintain a luminous blond color without visiting a salon. The ad highlights that when customers buy a duo (both products), they receive a second duo for free, encouraging trial and purchase. # Visual style The ad has a polished UGC feel, using natural lighting and casual settings like bathrooms and beaches. The editing style is fast-paced, with quick cuts to maintain viewer engagement. The production quality is high enough to clearly showcase the product features and effects while retaining an authentic user-generated aesthetic. The pacing is energetic, with rapid scene transitions to match the upbeat music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a shot of honey blond hair. - 00:02–00:03 The scene transitions to a shot of the Blond Miel shampoo being dispensed from a bottle onto a hand. A smaller bottle of the Éclaircissant Spray is shown next to it. - 00:03–00:04 A woman is shown holding the Blond Miel shampoo and the Éclaircissant Spray in her bathroom. - 00:04–00:05 The woman’s hand is shown holding the Éclaircissant Spray on a sandy surface. - 00:05–00:06 A close-up shot shows the Éclaircissant Spray bottle and its label. - 00:06–00:07 The Éclaircissant Spray is sprayed onto the woman’s blond hair, with her smiling. - 00:07–00:08 The woman is shown standing in her bathroom, running her fingers through her blond hair. - 00:08–00:09 The woman then holds her hair out straight in front of her. - 00:09–00:11 The woman takes a selfie in a bathroom mirror, showing off her hair.

# Ad summary This ad highlights the cost savings of using Omad's Lightening Spray compared to getting highlights at a hair salon. The ad emphasizes that the product is bleach-free and 95% natural. # Brand positioning Omad is presented as a cost-effective alternative to traditional salon hair treatments. The brand champions accessible beauty solutions, positioning itself against the higher costs and potentially harmful chemicals associated with professional salon services. By highlighting natural ingredients and affordability, Omad aims to appeal to consumers seeking gentle and budget-friendly hair care options. # Product Omad's Lightening Spray is a hair product designed to lighten hair without the use of bleach. The ad explicitly states that it is "Bleach-free" and "95% natural," highlighting its gentle formulation. It is marketed as an accessible and affordable alternative to salon treatments like highlights, addressing potential consumer concerns about high costs and harsh chemicals. The product's USPs are its natural composition and convenience, positioned for at-home use as a cost-effective solution for achieving lighter hair. # Visual style The ad features a clean and straightforward design with a split-screen layout that highlights the cost comparison. The production quality is moderately polished with clear product shots and simple graphics. The ad contrasts a real-world salon receipt with a visually appealing product shot, creating a practical yet aspirational feel. The typography is clean and modern, enhancing scannability. The overall style is designed to be easily digestible in-feed, quickly conveying the value proposition. # Hooks Headline: Why do you pay +200€ to get your Blonde back? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by questioning why consumers pay over 200€ to get their blonde hair back, immediately addressing a potential pain point related to salon costs. The brand presents the question from the customer's POV to grab their attention. - A receipt from Stella Hair Salon showing a total of 219.00€ for long hair highlights and trim ends is presented on the left. This price serves as a real-world example of the high cost the ad is contrasting. The brand presents the receipt to underscore the typical expense of maintaining blonde hair through salon services. - A "VS" graphic is positioned between the receipt and the product shot, creating a direct comparison between the high salon cost and Omad's product. This is a brand-created comparison to visually emphasize the value proposition of choosing Omad's Lightening Spray. - On the right, Omad's Lightening Spray is shown with a price of 39,95€, highlighting the significant cost difference. This reinforces the message that the product is a more affordable alternative, as told by the brand. - The ad concludes by promising a savings of 180€ by using Omad's product instead of going to a salon. This is a direct benefit statement, intended to persuade the customer that using the product will save them money. The brand presents this from their perspective to encourage viewers to choose their affordable alternative.

# Ad summary This is an ad for Nomad lightening spray. The ad includes a before and after photo to demonstrate the efficacy of the product. The ad also highlights that the product is bleach free and 95% natural. # Brand positioning Nomad presents itself as a provider of natural, bleach-free hair lightening solutions. The brand positions itself as trustworthy, indicated by the claim of being 'trusted by +120 000 women.' The brand seems to be against the traditional norm of using harsh chemicals like bleach, offering a more natural alternative for achieving lighter hair. # Product Nomad offers a hair lightening spray that provides up to 2 months of blonde. The product is presented as bleach-free and 95% natural, addressing concerns about harsh chemicals and damage associated with traditional hair lightening methods. The ad promotes a duo of the spray, emphasizing value, and offers a special deal to encourage purchase. The product aims to address the need for a gentle, natural way to lighten hair. # Visual style The ad utilizes a clean and minimalistic visual style. The focus is primarily on the product and its key benefits. The color palette is soft and natural, with an emphasis on blonde tones to reflect the product's use. The blurred background adds depth and visual interest without distracting from the main message. # Hooks Headline: 2 MONTHS OF BLONDE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Grab the deal now # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting the duration of blonde achieved, '2 MONTHS OF BLONDE'. This is intended to grab attention by promising a long-lasting result. This information is given from the brand's perspective. - The ad follows up by addressing common concerns about hair lightening, stating the product is 'Bleach-free. 95% natural.' This informs potential customers about the product's key features from the brand's perspective. - The ad then showcases the original and discounted price of the product. This is intended to highlight the value of the offer from the brand's perspective. - The ad continues by emphasizing social proof. The ad states 'trusted by +120 000 women.' This is from the perspective of the customers and is designed to instill trust and credibility. - The ad concludes by highlighting the product name '2 Lightening Sprays' and finishes with a direct call to action, 'Grab the deal now.' This is designed to prompt immediate action from the brand's perspective.

# Ad summary This ad compares the cost of getting a balayage and trim at a hair salon to using Omad's Spray Éclaircissant, which claims to lighten hair without discoloration and is 95% natural. The ad highlights the cost savings of using the product. # Brand positioning Omad is presented as a brand that offers an affordable and natural alternative to expensive salon treatments for achieving blonde hair. The brand positions itself as a solution that saves customers money while maintaining the health and quality of their hair, with the product highlighted as being 95% natural, suggesting a focus on healthier hair care solutions compared to traditional chemical treatments. # Product The featured product is Omad's Spray Éclaircissant, a hair-lightening spray designed as an alternative to salon treatments. It claims to lighten hair without discoloration and is presented as 95% natural, which positions it as a gentle and health-conscious option. The ad emphasizes the product's affordability and positions it for consumers looking for a cost-effective way to achieve or maintain blonde hair at home, addressing concerns about the high costs associated with salon visits. # Visual style The ad has a clean and contrasting visual style, using a split-screen to directly compare the salon receipt to the product. The left side appears to be a photo of a real receipt, and the right is a staged product shot. The color scheme is simple, with a neutral background, and a pop of yellow for the price. The aesthetic is designed to be easily scannable. # Hooks Headline: Pourquoi payer +200€ pour retrouver ton Blond ? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a question, "Pourquoi payer +200€ pour retrouver ton Blond ?" This is the brand's way of immediately grabbing the audience's attention by highlighting the high cost of salon treatments and directly addressing customers who spend money to maintain their blonde hair. The brand is speaking directly to the consumer, suggesting there's a better way. - The ad uses a split-screen visual, contrasting a salon receipt with the product. On the left, a receipt from "STELLA COIFFURE" shows a total of 219.00 EUR for "BALAYAGE LONG" and "COUPE POINTES". On the right, a bottle of Omad's Spray Éclaircissant is displayed with a price of 39.95 EUR. The brand is presenting a direct visual comparison of cost between the salon and its product. - The ad concludes with "J'économise 180€ sur mon blond" (I save 180€ on my blonde), which the customer says. This drives home the cost-saving benefit of choosing Omad's product over traditional salon services. The ad attempts to offer a solution to the problem the ad presented at the beginning.

# Ad summary This image ad promotes OMAD hair lightening spray, highlighting its ability to lighten hair without discoloration and made of 95% natural ingredients. It features a limited-time discount and includes a social proof element mentioning that over 120,000 women trust the product. # Brand positioning OMAD is presented as a brand that offers a natural and effective solution for hair lightening without the harmful effects of traditional bleaching. The brand positions itself as trustworthy and reliable, as highlighted by the social proof element (+120,000 women trust the brand). The brand promotes simplicity and natural beauty, offering a product that is both gentle and effective for achieving blonde hair, appealing to consumers who prioritize natural ingredients and avoiding harsh chemicals. OMAD aims to occupy the space of providing natural and safe alternatives in the hair care market. # Product OMAD offers a hair lightening spray that is designed to lighten hair without discoloration. The product is marketed as a natural alternative to traditional hair bleaching, containing 95% natural ingredients. It comes in a dark amber spray bottle with a minimalist white label with the brand name. The spray is targeted towards individuals looking for a gentle and effective way to achieve blonde hair without the harmful effects of harsh chemicals. The advertisement also addresses the purchase barrier of potential damage from hair lightening by emphasizing the product's natural composition and ability to lighten hair without discoloration. # Visual style The ad has a clean, minimalist visual style with a focus on the product and key selling points. The production quality appears to be highly polished with careful attention to lighting and composition. The image treatment includes background blurring to emphasize the product and text overlays to highlight key messages. The ad employs a platform-native style, resembling typical in-feed advertising content, likely aiming to blend seamlessly into users' feeds. # Hooks Headline: 2 MESES DE RUBIO # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Aprovechar mi oferta # Point of view - [object Object] # Storyline - The ad opens by declaring the product's capability to give "2 MESES DE RUBIO (2 Months of Blonde)" without discoloration and made with 95% natural ingredients. This highlights the product's key benefits and positions it as a healthier alternative to traditional hair lightening methods. The brand is conveying the message. - The next part of the story is the presentation of a discounted price, highlighting the product's value and affordability. This is designed to catch the viewer's attention and creates a sense of urgency to take advantage of the offer, and is presented from the brand's perspective. - The ad includes the message that "+120 000 mujeres ya confían (+120,000 women already trust)" this product, in a speech bubble next to a blonde emoji woman. The brand is showing the product's popularity and reliability, encouraging potential customers to trust the brand. This element seeks to validate the product and create a sense of community or social proof. - The advertisement concludes by showcasing the OMAD product, described as "2 Sprays Aclarantes (2 Lightening Sprays)". The brand is visually presenting the product as the solution to achieving blonde hair and reinforces the offer, guiding the viewer towards making a purchase.

# Ad summary This image ad compares the price of getting a balayage and hair trim at a salon versus using Omad's spray to touch up blonde hair. The ad emphasizes Omad's product as a cheaper alternative, with a focus on natural ingredients. # Brand positioning Omad's is presented as a brand offering affordable solutions for blonde hair maintenance. The focus is on accessible beauty and DIY hair care, positioned as a cost-effective alternative to expensive salon treatments. The brand emphasizes natural ingredients and avoids harsh chemical processes, promoting a gentle approach to hair lightening. # Product Omad's Spray Aclarante is a hair-lightening spray designed for blonde hair. It's presented as an alternative to salon visits for maintaining or refreshing blonde color. The product is highlighted as being 95% natural and avoids harsh decoloration processes. Its primary selling point is its affordability, offering a significant cost saving compared to professional salon services. The spray is presented as an easy at-home solution for achieving or maintaining blonde hair. # Visual style The ad has a split-screen visual style, contrasting a salon receipt on one side with the advertised product on the other. The design includes digitally-created elements to replicate real-world objects such as a receipt. The colors are bright, with yellow highlights and a clean, white background, making it eye-catching and easily scannable. It follows a before-and-after comparison style, with a focus on value and cost-effectiveness. # Hooks Headline: Por qué pagar +200€ por recuperar tu Rubio? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by questioning why someone would pay over 200€ to refresh their blonde hair, setting up the core value proposition of cost savings from the brand's perspective. This is intended to make the viewer question their current spending. - A salon receipt from "MARIA HAIR STUDIO" is shown, itemizing costs of 200€ for "BALAYAGE LARGO" and 19€ for "CORTE DE PUNTAS", totaling 219€, emphasizing the high cost of salon services from the perspective of a previous customer. - The ad presents Omad's Spray Aclarante as a direct alternative to expensive salon treatments, with the brand showing its product as a cost-effective solution with a price of 39,95€. - The ad closes with text that says "Me ahorro 180€ en mi rubio", showing a customer testimonial indicating the potential savings of 180€ by using Omad's spray for blonde hair maintenance.

# Ad summary A woman demonstrates how to get polar blonde hair using two Nomad products: purple shampoo and lightening spray. She shows before-and-after shots and entices viewers to shop with a 50% discount. # Brand positioning Nomad is presented as a modern and effective haircare brand focused on blonde hair maintenance. It offers simple solutions for common issues like brassiness and dark roots, empowering customers to achieve salon-quality results at home. The brand leverages a functional approach, emphasizing the products' effectiveness and ease of use, while positioning itself as an alternative to expensive salon visits and harsh coloring treatments. # Product The ad features two Nomad products: a purple shampoo designed to correct yellow and orange tones in blonde hair and a lightening spray used to maintain blonde color and prevent dark roots. The purple shampoo is highlighted for its ability to eliminate unwanted reflections with just one wash. The lightening spray is showcased for its effectiveness in maintaining blonde hair and preventing dark roots. The ad addresses the need for quick and easy hair maintenance, emphasizing the products' ability to deliver polar blonde hair in just five minutes without a visit to the hair salon. The products are presented as a duo that effectively maintains and enhances blonde hair color. # Visual style The ad has a polished UGC aesthetic with bright, natural lighting and clear visuals. The editing style includes quick cuts to showcase product application and results, maintaining a fast pace. Visual motifs include close-ups of hair and product textures. The pacing is consistent, with cuts timed to the upbeat music. Audio-visual sync is evident, with actions and text overlays timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Clique vite ici ✨ (Click here quickly) # Point of view - [object Object] # Storyline - 00:00–00:01 A woman touches her yellow/orange-toned blonde hair. - 00:01–00:03 A woman shows her polar blonde hair and explains that she will correct a yellow/orange-toned blonde hair in two steps without a hairdresser or hair dye. - 00:03–00:05 The ad cuts to a bottle of purple shampoo being squirted over a bottle and then over a woman's face to show how to correct yellow or orange tones in blonde hair. - 00:05–00:07 A hand pours regular shampoo and then purple shampoo into a palm to indicate that only one shampoo is needed to eliminate the reflections. - 00:07–00:08 White bubbles are shown to further demonstrate the shampoo. - 00:08–00:10 A woman sprays lightening spray on her hair to maintain her blonde and avoid dark roots. - 00:10–00:11 The woman uses a hair dryer to dry her hair. - 00:11–00:14 A woman shows her hair after using the products and emphasizes that polar blonde hair is available in 5 minutes without going to the hairdresser. The woman shows a before picture of her hair. - 00:14–00:17 The woman smiles and twirls to indicate that the viewer's polar blonde hair is at 50% off if they click here quickly.

# Ad summary A woman on the beach sprays her hair with a hair product. She then shows a before-and-after of her hair that goes from golden to blonde. # Brand positioning Nomad's product aims to deliver salon-quality hair care results at home. It aims to stand against costly professional hair treatments. It offers a natural way to maintain and recover blonde hair without harsh chemicals or expensive salon visits. The brand positions itself as a convenient, cost-effective alternative. # Product The Nomad product is a hair spray designed to help recover baby blonde hair. It is described as 95% natural, does not include bleaching or decolonization, and allows the user to avoid spending 200€. The product claims to recover baby blonde hair in four applications and save the user 200€ compared to salon treatments, just in time for summer. Its unique selling point is that the product uses a natural, grandma-approved recipe. # Visual style The ad has a casual, UGC feel, with the initial shots taken outdoors in natural light, giving it an authentic and unfiltered appearance. Quick cuts and transitions are used to maintain a fast pace, typical of social media content. The editing is timed to the beat of the background music, enhancing the ad's rhythm and engagement. The transition to an indoor setting provides a clear before-and-after comparison, emphasizing the product's effectiveness. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman expresses dismay at the cost of recovering her blonde hair at the salon. - 00:03–00:05 The woman reveals she tried a 'grandma's recipe' as a solution. - 00:05–00:06 The ad presents the product's benefits: 95% natural, no bleaching, and cost-saving. - 00:06–00:08 The ad visually showcases the before-and-after results of using the product. - 00:08–00:10 The woman highlights that she regained her baby blonde hair in only four applications. - 00:10–00:13 The ad reiterates the money-saving aspect and promotes hair recovery before summer.

# Ad summary This image ad shows the before and after results of using Blonde Vanilla Shampoo. The ad features the brand's product with golden liquid pouring over the bottle in between the before and after results. The ad offers a discount on the shampoo and a free microfiber towel. # Brand positioning The brand, omads, is positioned as a solution for maintaining blonde hair, specifically vanilla blonde shades. The product shown in the ad combats dullness and enhances the hair's appearance after just one use. The inclusion of 'dye-free' in the description suggests that the brand differentiates itself by offering a gentle and safe option, appealing to consumers who are cautious about harsh chemicals in hair care products. The overall tone suggests a focus on simplicity and effective results, promoting the brand as a reliable choice for blonde hair care. # Product The product advertised is Blonde Vanilla Shampoo, designed to revive and enhance blonde hair. It is presented as a solution for dullness, with visible results after just one use. The shampoo is highlighted as 'dye-free', which suggests it caters to those seeking gentle hair care. It is shown as a bottle with golden liquid poured on it. The ad addresses the purchase barrier by providing results using lightening spray and vanilla blonde shampoo. It also has an offer of saving €5 and a free microfiber towel. # Visual style The ad has a clean, contemporary visual style, utilizing a before-and-after format to showcase the product's effectiveness. The production quality appears to be a mix of user-generated content and professionally styled product shots. The image treatment includes soft, warm lighting that enhances the golden tones of the hair and shampoo. The typography is simple and legible, with a handwritten-style font used for the product name to add a touch of personalization. The overall aesthetic mimics platform-native content, aiming for a seamless and scannable presence in the feed. # Hooks Headline: BACK IN STOCK! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad first shows hair labeled 'before: dull blonde'. This is intended to highlight the issue the product will solve. The audience is experiencing this from the customer's POV, showing the condition of their hair before using the shampoo. - In the center, the brand shows its product, Blonde Vanilla Shampoo, with a viscous, caramel-colored liquid cascading over the bottle. This visually emphasizes the product's richness and texture, drawing attention to its key features from the brand's perspective. - The ad then shows a photo labeled 'after 1 shampoo* (dye-free)'. This is intended to illustrate the transformative effect of the product. The audience is experiencing this from the customer's POV, demonstrating the hair's improved appearance after using the shampoo. - The ad concludes with an offer: 'Save €5 on Vanilla Blonde Shampoo + get a FREE microfiber towel!'. This incentive is designed to encourage immediate purchase from the brand's perspective, providing a clear value proposition for the customer.

# Ad summary This ad demonstrates the product by having a young woman spray her hair and then showing a before/after visual transition. She is claiming to have gotten back her original blonde hair with only four uses of the product, and saved 200 Euros by using the product instead of going to a hair salon. # Brand positioning The brand promotes a natural, affordable alternative to professional hair treatments, especially those related to maintaining blonde hair. It pushes against the need for expensive salon visits, promising similar results at a fraction of the cost, aligning with a lifestyle of cost-consciousness and natural beauty solutions. The brand's tone is casual and relatable, positioning itself as a smart, budget-friendly choice for hair care. # Product The product is a hair spray designed to restore natural blonde hair color. It is made with 95% natural ingredients and marketed as an alternative to salon treatments that cost 200 Euros. The product is for people with blonde hair who want to avoid decoloration and expensive salon visits. The advertised USPs are its natural composition, affordability, and effectiveness in restoring the user's "baby blonde" hair color. The ad shows the product being sprayed on the hair and later showcases before-and-after results to address purchase barriers related to product efficacy. # Visual style The ad has a polished, UGC feel. Editing includes quick cuts and smooth transitions. The pacing is upbeat and timed to the music. The overall aesthetic is bright and summery. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A young woman with sun-kissed skin and a pink bikini stands on a beach with blue water in the background. She sprays a product in her hair. She laughs and covers her mouth with her hand. - 00:06–00:12 00:06–00:12 A split-screen appears, showing the 'after' result of blonde hair on the left and the 'before' image of darker blonde/brown hair on the bottom right. The woman turns and smiles, showing off her blonde hair. - 00:12–00:14 00:12–00:14 The woman smiles again as the product bottle is shown on the left side of the screen.

# Ad summary The ad features a woman addressing the question of whether a hair-lightening spray is a scam. She acknowledges her initial skepticism but highlights its effectiveness after multiple uses. She shows the product’s application process and the final result, while also showcasing other women using the product. # Brand positioning Omaday’s hair products position themselves as a modern and accessible solution to traditional salon treatments. They aim to be a beauty brand that delivers professional-level results at home without the high cost or aggressive chemicals. Omaday’s appeals to value-conscious consumers who prioritize natural-looking hair and are seeking convenient options. # Product The product featured is a hair-lightening spray designed to brighten blonde hair. It promises to help users achieve a more luminous and natural-looking blonde without aggressive bleaching or expensive salon visits. According to the ad, results are noticeable after about five applications. This product aims to address the cost and potential damage associated with traditional hair lightening methods. # Visual style The ad uses a polished UGC style, featuring clear shots and well-lit environments to showcase the product. Quick cuts and transitions align with the fast pace typical of social media content. The editing combines authentic demonstration with aspirational beauty visuals to engage viewers. The ad maintains a clean, bright, and inviting aesthetic. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Haz clic aquí y vuelve a tu rubio como +120.000 mujeres 💛 # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the creator holding her hair and turns to the side, while a comment bubble asks, "es una estafa??" She begins to answer. - 00:00–00:03 She states she was skeptical at first. - 00:03–00:07 00:03–00:07: She introduces the hair spray, and shows its packaging. - 00:07–00:10 00:07–00:10: On a beach, the creator holds the spray bottle, stating it was too good to be true. - 00:10–00:14 00:10–00:14: Back in her room, she applies the product, and assures viewers that it’s not a scam. - 00:14–00:16 00:14–00:16: She describes and demonstrates the process of applying the spray to damp hair and blow-drying it. - 00:16–00:20 00:16–00:20: She demonstrates a second application, and notes the increasing change to a more luminous, natural blonde. - 00:20–00:24 00:20–00:24: She shows a fourth and fifth application, explaining that the viewer can see the difference. - 00:24–00:26 00:24–00:26: She says this all happens without aggressive bleaching. - 00:26–00:29 00:26–00:29: She shows a setup of multiple brand products and expresses that she understands why people might doubt the product because she doubted it. - 00:29–00:33 00:29–00:33: A collage of different women using the product appears, and she mentions that over 120,000 women are using the spray to lighten their hair. - 00:33–00:35 00:33–00:35: She asserts that the hairspray is not a scam. - 00:35–00:40 00:35–00:39: The creator holds the bottle of spray on a beach and encourages viewers to click, noting that it is a product she wishes she had discovered sooner.

# Ad summary The ad promotes Nomad’s Hair Lightener, framed as an "old grandmother’s recipe." It features a woman applying the product at a resort, reading on a lounge chair, and drying her hair. The ad focuses on a summer blonde transformation, emphasizing that it provides luminous blonde and softer hair. # Brand positioning Nomad is positioned as a natural solution for hair lightening, using the nostalgic appeal of a grandmother's recipe to create a sense of trust and tradition. The brand aligns with a carefree, summery lifestyle, as the woman applies the product while on vacation. Nomad differentiates itself by offering a gentler alternative to chemical lightening, appealing to those wary of harsh salon treatments. The brand’s positioning is both emotional (trust, nostalgia) and functional (gentle hair lightening). # Product Nomad is a hair lightener that claims to provide a luminous blonde and softer hair after just one use. It comes in a spray bottle. The product is portrayed as a natural alternative, potentially addressing concerns about harsh chemicals typically found in hair lightening products. The ad demonstrates the product being used outdoors, by a pool, and while traveling, indicating it is for individuals who enjoy an active, outdoor lifestyle. The ad aims to encourage viewers to achieve their blonde goals before summer. # Visual style The ad has a casual, unfiltered aesthetic, resembling user-generated content (UGC). The production quality is simple, with natural lighting and handheld camera work. The editing features quick cuts, maintaining a lively rhythm. The overall pacing is fast, with cuts timed to the music beat. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click here to get your blonde before this summer!! # Point of view - [object Object] # Storyline - 00:00–00:02 A woman applies the hair lightener to her wet hair. - 00:03–00:04 The woman applies the product to her wet hair while sitting on a chair. - 00:05–00:06 The woman lies on a chair and reads a book. - 00:07–00:13 The ad shows the woman with her hair dry, styled, and colored blonde.

# Ad summary In a humorous POV-style video, a woman uses fontajay lightening spray on her roots to lighten her hair and look like she just left the salon. # Brand positioning fontajay is presented as a solution for achieving salon-quality hair at home with minimal effort. The brand positions itself as a creator of user-friendly hair products that offer a quick fix for common hair concerns, especially for blonde hair. By focusing on ease of use and visible results, fontajay challenges the norm of expensive and time-consuming salon visits, offering a convenient alternative for maintaining vibrant blonde hair. # Product fontajay's lightening spray is a hair product designed to lighten hair easily at home, promising salon-quality results without the salon visit. The ad presents it as a quick fix for dark roots, allowing users to maintain vibrant blonde hair. The application involves spraying the product on desired areas and activating it with heat. The ad shows the product packaged in a dark amber bottle with a white label with black text that reads "fontajay [fontajay] spray éclaircissant hair treatment blondifier kopfhautbehandlung". Its USPs are its ease of use, quick application, and ability to deliver results comparable to professional salon treatments. # Visual style The ad has a polished UGC feel, combining casual, handheld shots with clear product demos. Quick cuts and transitions are timed to the music. The production quality is high, with good lighting and clear focus on the product and the woman's hair. Visual motifs include consistent bathroom setting and recurring close-ups of the hair and product application. # Benefits - [object Object] # Features - [object Object] # Call to action Click here to discover it # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a POV shot of a person opening a bathroom door to find their friend brushing her long blonde hair. - 00:02–00:05 The friend questions the woman about the secret to her perfect blonde hair. The woman feigns ignorance, denying having any secrets. - 00:06–00:06 A cut shows dark roots, emphasizing the issue. The narrator voice says “10 minutes before.” - 00:08–00:09 A bottle is shown. Text reads: “My secret hack: THIS lightening spray.” - 00:09–00:13 The woman sprays her roots and then uses a hair dryer to activate the product. - 00:13–00:17 The woman shows off her lighter roots. Text reads “And now everyone thinks I just left the salon 🙄”. She then touches her hair to point at the lightness of the roots. Text appears: “it’s actually just this grandmother’s recipe 🌻”. - 00:17–00:20 She smiles and looks to the camera. Text reads “Click here to discover it and get your blonde blonde back 👸🏼”.

# Ad summary This image ad promotes a hair product Mother's Day promotion. When a customer buys one duo of hair products, they get one free. The ad also says "I want 2" and "-50% off." # Brand positioning The ad features Omad brand. The brand seems to align with a natural lifestyle because of its name and logo, which shows a person sitting under a tree in nature. The ad shows a product duo of blond shampoo and hairspray that is focused on hair lightening. # Product The ad promotes two hair products meant to be used together: 1 Spray Éclaircissant, a hairspray, and 1 Shampoing Blond Miel, a blond shampoo. When purchased together, the customer gets one duo for free. It's implied that the hairspray and shampoo lighten hair and are designed for blonds. # Visual style The ad has a clean, product-focused visual style with a blend of lifestyle and product shots. The image is brightly lit with natural light. The ad is trying to be attention-grabbing and scannable. # Hooks Headline: Fête des mères # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with an announcement of a Mother's Day deal, setting the seasonal context and grabbing the audience's attention with a relevant event. - The ad specifies the details of the Mother's Day deal in a clear and concise manner. The audience is learning that if they purchase one duo, they get one free. - The ad specifies what the duo contains: a hairspray and a shampoo. The audience is learning what they would be buying as part of the offer. - The ad highlights the desire for multiples to suggest customers purchase the product in bulk to get the deal. It also emphasizes a discount that helps boost sales.

# Ad summary This ad shows a montage of women using the Lomaday lightening spray. The women apply the product and shake their heads to show the positive results after use. # Brand positioning The brand Lomaday appears to focus on hair care products with an emphasis on hair lightening. The ad presents Lomaday as an effective solution for progressively achieving blonde hair without the harshness of aggressive bleaching. The brand aligns with beauty enthusiasts who value gentle yet effective methods for hair lightening. # Product The product is a hair lightening spray, designed to progressively lighten hair without aggressive bleaching. It is presented for those who want to achieve or maintain blonde hair gently. The key selling point is that it provides a way to lighten hair gradually, avoiding the damage typically associated with traditional bleaching methods. The product is highlighted as a spray that is easy to apply, shown through various women applying it to their hair. # Visual style The ad has a UGC feel. The editing style includes quick cuts with upbeat music in the background. The production quality is a hybrid of highly polished content and more authentic visuals that feature everyday women. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Click here to discover it and get your blonde back! 🥹 # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with the text overlay, “POV: they were right about that damn lightening spray…😭”. - 00:01–00:11 00:01–00:11: The ad shows quick cuts of various women using the product to lighten their hair and the results after use. The "before" results show hair that is darker, while the "after" results show lighter and brighter hair. - 00:11–00:12 00:11–00:12: The ad cuts to a woman holding up the Lomaday lightening spray and twirling it in her hands. - 00:12–00:16 00:12–00:16: A montage of quick cuts showcases various women with visibly blonde hair. - 00:16–00:18 00:16–00:18: The ad displays the text, “Click here to discover it and get your blonde back! 🥹”

# Ad summary An ad featuring a blonde mother and daughter, with blonde hair, promoting a product designed to enhance blonde hair color. The ad emphasizes a special offer: buy one duo, get one free, with a 50% discount highlighted. # Brand positioning The brand, as presented in the ad, appears to focus on products designed to enhance and maintain blonde hair. The brand positions itself as a provider of solutions to maintain blonde hair, drawing on nostalgic cues by referencing "le blond de leur enfance" (the blonde of their childhood). This suggests a positioning that values tradition and maintaining youthful appearances, while also appealing to multiple generations. The ad emphasizes a family connection, particularly between mothers and daughters, suggesting the brand targets those who value such relationships and shared beauty practices. # Product The advertised product appears to be a hair care duo designed to enhance or maintain blonde hair. The products include a spray bottle and a smaller bottle with a dropper, both packaged with minimalist white labels. The duo is promoted with a special offer of '1 DUO ACHETÉ 1 DUO OFFERT' (buy one duo, get one free), as well as a 50% discount. The ad seems to target those seeking to maintain or restore the color of their blonde hair, emphasizing the maintenance of blonde hair reminiscent of childhood. # Visual style The ad has a soft, natural aesthetic with a focus on showcasing the blonde hair of the subjects. The image quality is polished and looks professionally shot. The ad uses simple graphic elements to highlight the promotional offer. The overall visual style is clean and bright, emphasizing a healthy, youthful appearance. The outdoor setting adds to the natural and wholesome vibe. # Hooks Headline: OFFRONS, À NOS MAMANS le blond de leur enfance # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline, 'OFFRONS, À NOS MAMANS le blond de leur enfance' (Let's offer, to our moms the blonde of their childhood), setting the stage for a Mother's Day-themed promotion for blonde hair care. The message is intended to appeal to viewers who want to give their mothers a nostalgic gift related to their youth, positioning the product as a way to evoke fond memories. - The ad visually presents a blonde mother and daughter, reinforcing the mother-daughter theme and demonstrating the product's relevance across generations. This visualization aims to build an emotional connection, showing the product as something that strengthens bonds between family members and enhances shared beauty ideals. - The ad emphasizes a promotional offer '1 DUO ACHETÉ 1 DUO OFFERT' (buy one duo, get one free) with a '-50%' discount shown in a pink circle, creating a sense of urgency and value. From the brand's perspective, this is a call to action to encourage immediate purchase, driving sales through a limited-time offer. - The ad concludes with 'JE (ME) L'OFFRE' (I (ME) OFFER IT) with a grinning face emoji, suggesting self-gifting as an option. This encourages viewers to consider purchasing the product for themselves, broadening the appeal beyond just a gift for mothers.

# Ad summary This image ad showcases the Omad brand's hair lightening products, presenting a before-and-after transformation of a woman's hair from dark blonde to light blonde. The ad emphasizes ease of use with the claim of achieving 'Blond Vanille' hair in two steps using a spray and shampoo, and includes an offer of a second duo for free with the purchase of one. # Brand positioning The Omad brand is presented as a provider of accessible hair lightening solutions, specifically targeting those who desire 'Blond Vanille' shades. The brand promotes simplicity and ease of use, highlighted by its 2-step process. It appears to be positioned as a solution that's easy to incorporate into one's routine, pushing against complicated or time-consuming hair treatments. The brand leans towards a functional positioning, promising straightforward results. # Product The featured product is a duo designed to lighten hair to a 'Blond Vanille' shade in two steps. The kit includes a spray éclaircissant (lightening spray) and a shampoo blond vanille (vanilla blonde shampoo). The products are designed for individuals looking to achieve a specific light blonde hair color. The ad emphasizes the ease of use with only two steps needed to achieve the desired result. The main selling point is the offer of '1 duo acheté = 1 duo OFFERT', which addresses the purchase barrier by doubling the product amount for the same price. # Visual style The ad features a clean, before-and-after format typical of beauty product promotions. Production quality appears to be studio-shot with attention to neutral lighting and a simple background to focus on the product and results. Visual motifs include a side-by-side comparison and product close-ups. The image treatment seems to involve some color grading to enhance the 'Blond Vanille' tones. Typography integration is bold and legible, enhancing scannability in the feed. The style is native to social media, aiming for easy consumption and quick understanding of the product benefits. # Hooks Headline: BLOND VANILLE EN 2 ÉTAPES # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action J'en profite (-50% offerts) # Point of view - [object Object] # Storyline - The ad opens by stating the overall message of achieving "BLOND VANILLE EN 2 ÉTAPES" (VANILLA BLONDE IN 2 STEPS), which aims to immediately communicate the achievable result and the product's ease of use from the brand's perspective. - Then, the brand shows a 'before' shot on the left side of the image of a woman’s hair, labeled as “avant: châtain terne” (before: dull chestnut), that serves to highlight the 'problem' the products aim to solve by providing visual context. - The brand uses an image showcasing the two products that are used to achieve the after look: a lightening spray and blond vanilla shampoo, this serves as the main products being advertised in the ad. - The ad closes with an 'after' shot on the right side of the image of the woman’s hair after using the products, labeled as “après: blond vanille lumineux” (after: luminous vanilla blonde), which emphasizes the desirable outcome and visual payoff of the product from the perspective of a potential customer. - Finally, the brand offers a deal: "J'en profite (-50% offerts)" (I take advantage of it -50% offered), which serves as a direct call to action to take advantage of a limited time deal.