How Ollie Advertises on Meta

# Ad summary This image promotes Fi's AI-powered health tracker for dogs. It features a happy-looking Shiba Inu wearing a Fi collar outdoors. The ad highlights a special offer for 60% off fresh food and a free gift. # Brand positioning Fi is presented as a technology-forward brand dedicated to enhancing pet health and well-being through innovative products. The brand aims to occupy the space of a modern, reliable pet care provider that uses AI to offer superior tracking and insights. The brand aligns with values of pet health, modern technology, and convenience, while ignoring traditional methods that lack precise data. The brand positioning appears to be both functional (AI-powered tracking) and emotional (ensuring pet's well-being). # Product The advertised product is Fi's AI-Powered Health Tracker for dogs, a collar equipped with technology to monitor a dog's activity and health. It works by tracking the dog's movements and other health metrics via sensors in the collar. The product is designed for dog owners who are health-conscious and want to actively monitor their pet's well-being. The collar is highlighted for its AI-powered capabilities. The ad also mentions an offer for 60% off fresh food plus a free gift, likely intended to address purchase barriers related to cost and provide added value for new customers. # Visual style The ad uses a bright and cheerful visual style. It has a high production quality, likely studio-shot with good lighting and focus. The image treatment is clean and slightly filtered to enhance colors. Typography is bold and easy to read. The overall style is intended to be appealing and trustworthy, with a natural outdoor setting that implies pet wellness. # Hooks Headline: Free AI-Powered Health Tracker by Fi # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a vibrant statement: "Free AI-Powered Health Tracker by Fi," emphasizing the brand's innovative approach to pet care. This message is intended to immediately grab the attention of pet owners interested in technology-driven health solutions. The brand is telling the customer about the tracker and its benefits. - The image showcases a Shiba Inu wearing the Fi collar, smiling in a park setting. This visual aims to create a positive association with the product, demonstrating how happy and comfortable a dog can be while using the health tracker. The story is being told from the perspective of a potential customer, envisioning their pet enjoying the product. It is included to demonstrate the real-world experience of using the product. - A circular badge appears with the text: "60% off fresh food + your free gift", indicating a special offer. This beat is intended to incentivize immediate purchase by highlighting the savings and added value. The brand is telling the story to highlight a promotion, encouraging immediate action and purchase.

# Ad summary The ad promotes the Fi Series 3+ dog collar and advertises an offer for 60% off Ollie's Welcome Kit. # Brand positioning The brand presented in the ad is Fi, a provider of smart collars for dogs. The ad highlights the Fi Series 3+ collar, positioning the brand as innovative and focused on technology for pet safety and monitoring. By offering a discount on Ollie's Welcome Kit (a dog food delivery service), the brand is associating itself with high-quality nutrition and care for dogs. The brand targets pet owners who value advanced technology and comprehensive pet care solutions. Fi stands out by emphasizing tech and safety features for pets. # Product The ad showcases the Fi Series 3+ dog collar, a smart collar designed to track and monitor a dog's activity and location. The collar is pink with a black module attached to the collar displaying the brand's logo. The collar features a GPS tracker to monitor location. The ad also advertises Ollie's Welcome Kit, a dog food delivery service. The product is intended for dog owners who prioritize the safety, health, and well-being of their pets. The collar provides peace of mind with its tracking capabilities, while the Ollie's kit ensures a high-quality diet for the dog. A key selling point is the combination of technology and nutrition to enhance pet care. # Visual style The ad has a clean, bright, and inviting visual style. The production quality appears to be professional, with high-resolution imagery and careful attention to detail. The layout is simple, with a clear focus on the product and offer. The image is well-lit with natural-looking lighting, enhancing the appeal of the products and the dog. The use of a soft, pastel color palette, especially the pink collar and bowl, creates a friendly and approachable tone. The overall aesthetic is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: FREE FI SERIES 3+ # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with an offer for the Fi Series 3+ and 60% off Ollie's Welcome Kit. The intention is to immediately grab the viewer's attention with a promotional deal that combines pet safety technology with high-quality nutrition, and it's from the brand's perspective. - The main image features a dog wearing the Fi collar, with a hand holding a bowl of dog food in front of it. This visually associates the Fi collar with the care and well-being of the dog, as viewed from the brand's perspective. - The bottom of the ad includes the text 'Limited Time', reinforcing the urgency of the offer and encouraging immediate action, from the brand's perspective.

# Ad summary This image ad compares the "old me" and the "new me," using a mobile app to care for a dog by taking a picture of its poop. # Brand positioning The brand in this ad is positioned as a modern solution for pet owners to monitor their dog's health and well-being. It is designed to take away the guesswork in caring for pets. The brand targets dog owners who are actively involved in their pet's health. It uses technology to provide personalized insights and professional feedback. # Product The advertised product is a mobile app that enables dog owners to monitor their dog's health by taking a picture of its poop. The dog owner can upload a photo of their dog's poop, then the brand's team will review the image within 24 hours. The mobile app will provide personalized feedback. # Visual style The visual style of the ad is a split-screen comparison with a bright and clean aesthetic. The production quality appears to be professionally shot and well-lit, but not overly polished. The 'old' image is shown in the foreground with slightly muted colors, while the 'new' image is on a purple background. The phone screen shows a user interface. The ad employs a modern, app-centric design. The typography integration uses a clean and legible sans-serif font. # Hooks Headline: Old Me New Me # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad divides the screen into two halves: on the left, the 'Old Me' shows a woman in a casual setting picking up her dog's poop with a plastic bag, implying a traditional, hands-on approach to pet care. This visual represents the prior, less efficient method that pet owners may be accustomed to. The viewer experiences this stage as the customer dealing with a dog and needing to pick up its waste. This image has been pixelated out. - On the right, the 'New Me' presents a modern smartphone screen displaying the app. The mobile app requests the user upload a photo of their dog's poop to get personalized feedback. This image showcases the app's functionality and its promise to provide insights and guidance on dog's health. The brand conveys the 'New Me' perspective, positioning themselves as innovative problem-solvers by presenting the app as a technological solution to pet health monitoring.

# Ad summary The ad highlights picky eating habits of dogs as a problem, and then provides a solution: fresh food that you can mix in with their existing kibble. # Brand positioning The brand is presented as a solution for picky eaters, specifically dogs. The ad highlights the frustration many dog owners face when their pets are finicky or have poor eating habits. By offering fresh food that can be mixed with kibble, the brand positions itself as a convenient and appealing option to upgrade a dog's diet. The brand aims to occupy the space of being a simple, healthy solution for enhancing a dog's existing food, rather than replacing it entirely. # Product The product being advertised is fresh dog food designed to be mixed with traditional kibble. The ad suggests this is a simple solution for picky dogs. By adding fresh food to kibble, the ad implies that the product improves the overall eating experience. The fresh food comes in a blue package with the words “TURKEY BLUEBERRY” printed on it (on-package label text). # Visual style The ad uses a split-screen design to present a problem and solution. The left side is clean and uses a flat design with text bubbles on a solid background. The right side is dimly lit and features a realistic shot of the product being used. The contrast between the two sides is designed to grab attention and quickly convey the ad's message. The fonts are simple and legible, allowing for quick information processing. # Hooks Headline: Picky Dog Problems... # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting "Picky Dog Problems." This is intended to draw in dog owners who struggle with getting their pets to eat, told from the brand's perspective to capture attention and highlight common frustrations. - A list of common picky eating habits is displayed, such as “eats around the kibble,” “egg on top,” and “weird poops.” This part of the story is told from the brand's perspective, aiming to connect with the audience by listing relatable issues dog owners face. - The ad transitions to a “Solution,” which involves fresh food being mixed into kibble. This is the brand presenting its product as a direct answer to the problems listed, resolving the issue of dogs being picky eaters.

# Ad summary This ad uses a UGC-style demo format to showcase Ollie's dog food subscription service. A dog owner highlights the freshness and personalization of Ollie's fresh dog food, showing how it is delivered, organized, and served. The ad uses a relatable tone and emphasizes the convenience and health benefits of the service. # Brand positioning Ollie is presented as a premium, health-conscious dog food brand that prioritizes fresh, personalized nutrition for dogs. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, convenient, and tailored meals for dogs. Ollie promotes values of care, well-being, and the importance of fresh ingredients for pets, pushing against the norm of processed or generic pet food options. The brand positioning is functional, focusing on performance and simplicity, while also appealing to pet owners' emotions by positioning Ollie as a way to show love and care for their dogs. # Product Ollie is a subscription-based fresh dog food service that delivers personalized meals tailored to each dog's specific health needs. The fresh food packs are customized, with varieties like turkey and beef, lamb and pork, ensuring that different dogs receive the appropriate nutrition. The service includes a 'puptainer' to keep the fridge organized and make serving meals easy. Ollie addresses purchase barriers by providing everything needed to make the switch effortless, including extra treats. The ad promotes Ollie as a convenient, health-focused solution that supports dogs' well-being, positioning it as a worthwhile investment for pet owners who want the best for their dogs. # Visual style The ad has a polished, UGC-style aesthetic. It features bright, natural lighting and a clean, modern home environment, which adds to the overall feeling of freshness and quality. The editing style consists of quick cuts and smooth transitions. The visuals are timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head to myollie.com and take the quiz and get a free welcome kit when you get started today # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a woman holding a package of Ollie dog food. She states that she checks the ingredients on her dog's food before checking the ingredients in her own, emphasizing her commitment to quality and leading into why she switched to fresh food from Ollie. This sets up the premise that Ollie is a superior, health-conscious choice. - 00:05–00:09 00:05–00:09 A shot of the refrigerator with multiple Ollie food packages shows the organization and variety that comes with the subscription. The woman is seen opening a box that says Ollie on it, with her dog excited at her feet. She exclaims that the first Ollie box has everything you need to make the switch effortless, framing the brand as convenient and comprehensive. - 00:09–00:13 00:09–00:13 The woman opens the Ollie box and adds extra treats, stating they deserve to be spoiled. She then is seen feeding her dogs treats, positioning the brand as a provider of joy and indulgence for pets. - 00:13–00:18 00:13–00:18 The unboxing shows the additional items, such as the pup-tainer. She shares that this is so the fridge stays organized, and meals are easy to serve, reinforcing convenience and organization. - 00:18–00:24 00:18–00:24 The food packs are then displayed. She shares they are personalized for each of her dogs' health needs, giving examples of the food selection for each dog. This highlights the level of personalization that comes with the service. - 00:24–00:29 00:24–00:29 The woman portions out the food into their bowls and then states she'd do anything for her dog. She reiterates that having a routine that supports their well-being just makes sense. This provides the intention for the customer: love of the dog and wanting the best for them. - 00:30–00:34 00:30–00:34 The ad ends with the CTA: head to myollie.com and take the quiz and get a free welcome kit when you get started today, along with the dogs eating the food and the woman petting her dogs, adding a free value for joining.

# Ad summary This ad promotes a limited-time offer from a brand offering a 60% discount and a free mystery gift. The background features out-of-focus images of the brand's products, creating a sense of excitement and anticipation. # Brand positioning The brand is not explicitly named in the ad, but it appears to be in the beauty and cosmetics space based on the products shown in the background. The ad focuses on offering high value through a significant discount and a free mystery gift, suggesting the brand wants to attract new customers by providing an appealing deal. The overall tone is exciting and enticing. # Product The ad promotes a special offer that includes a 60% discount on the brand's products and a free mystery gift with purchase. While the specific products are not the focus, the ad implies a range of beauty and cosmetic items are available, based on the blurred items shown in the background. The offer aims to lower the barrier to purchase by providing substantial savings and the allure of a surprise gift, encouraging potential customers to explore and buy the brand's products. # Visual style The ad features a simple, bright, and clean visual style, with a focus on the offer and CTA. The blurred background adds a touch of playfulness and mystery, while the bold text and colors ensure the message is easily readable. The design is optimized for mobile viewing, with a vertical layout and clear, concise messaging. # Hooks Headline: Take 60% Off + Unlock Your Free Mystery Gift # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Unlock Your Gift # Point of view - [object Object] # Storyline - The ad starts by highlighting the offer: "Take 60% Off + Unlock Your Free Mystery Gift." This message grabs the viewer's attention by presenting immediate value and a sense of intrigue. This is told from the brand's perspective to incentivize customers to take advantage of the promotion. - The image shows a purple padlock in the center, followed by an "Unlock Your Gift" CTA button. This reinforces the mystery element and encourages the viewer to click and discover their surprise gift. This is shown from the brand's perspective in order to promote interaction.

# Ad summary This Ollie ad is apologizing to their customers because a previous gift they offered ran out faster than they had anticipated. To remedy this, they are now offering a free Fi GPS tracker with every Welcome Kit. The ad emphasizes the limited quantities and urges potential buyers to act fast to secure this deal. # Brand positioning Ollie is presented as a brand that prioritizes its community of "dog parents," positioning itself as thoughtful and responsive to customer interests. The apology and subsequent generous offer of a free Fi GPS Tracker with the Welcome Kit demonstrate a customer-centric approach, aiming to foster loyalty and satisfaction. The brand aligns with a lifestyle that values pets' well-being, safety, and convenience, suggesting a premium yet accessible product offering. Ollie differentiates itself by going above and beyond to meet customer expectations, turning a past stock issue into an opportunity for increased value. The brand positioning is both functional (offering practical pet care solutions) and emotional (cultivating a caring and understanding relationship with its customers). # Product The product being advertised is a Welcome Kit from Ollie, which now includes a FREE Fi GPS Tracker, valued at $99. The Fi GPS Tracker is designed for dogs, allowing owners to monitor their pets' location and activity levels. The kit is promoted as the "ultimate upgrade" for dogs, highlighting its appeal to dog owners who want the best for their pets. The ad also addresses purchase barriers by emphasizing the limited quantities available and creating a sense of urgency. The free tracker is positioned as an especially high-value add-on, with the ad stating that the Welcome Kit itself is 60% off, with an implied overall value that makes customers feel like they are making money just for signing up. This suggests the product is worth trying or buying because of the exceptional value and the benefit of added security and tracking for their pets. # Visual style The ad utilizes a clean and modern visual style, characterized by a gradient background, sharp focus on the product, and clear typography. The overall production quality is high, suggesting a professional studio shot. The bright blue backdrop gives the ad a fresh, optimistic feel, while the lens flare effect adds a touch of dynamism. The strategic use of white space around the text enhances readability, making it easy to scan the ad's key messages in-feed. The visual style breaks from category norms of highly produced imagery, and feels more native to mobile or app screenshots. # Hooks Headline: It's back!🎁 # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an apology to the community of dog parents, acknowledging that a previous free gift was quickly depleted. This serves to engage the audience by recognizing their potential disappointment and setting the stage for a positive resolution. The brand is communicating directly to its customers, demonstrating attentiveness to their experiences. - The brand announces "BIG news" that the previous offer is 'back!' and emphasizes that starting today, every Welcome Kit includes a FREE FI GPS Tracker, valued at $99. This aims to excite and reassure customers that they haven't missed out entirely. The brand is positioning this offer as even better than the last, showing a commitment to customer satisfaction. - The ad highlights the exceptional value of the offer, stating it's more than the price of the Welcome Kit and is currently 60% off. This is meant to create a sense of urgency and excitement. The brand is conveying this offer from a practical and financial standpoint. - The ad provides further social proof with the mention of "Poppy's mom" calculating the value and feeling like she's making money just for signing up. This is meant to persuade potential customers by showcasing the positive experiences of others. The brand includes this quote from the POV of a satisfied customer. - The ad emphasizes the limited quantities and urges potential buyers to act fast, stating that they're giving first dibs to those who act quickly. This is intended to create a sense of urgency and FOMO (fear of missing out). This portion of the narrative is told from the brand's perspective. - The ad concludes with a call to action: "Ready to snag the ultimate upgrade for you and your dog? Go, go, go!" This is meant to prompt immediate action and encourage customers to take advantage of the offer. The Ollie Team is speaking directly to the customer to encourage them to shop.

# Ad summary A woman reviews dog food recipes with her dog to determine which recipe is the best. She tries the Ollie $25 Sampler Box of dog food with her dog. # Brand positioning Ollie is a premium dog food brand that prioritizes the use of high-quality, human-grade ingredients to create healthy and delicious meals for dogs. It offers a convenient subscription service that allows dog owners to receive customized meal plans tailored to their dog's specific dietary needs and preferences. The brand pushes against the norms of traditional, processed kibble by providing fresh, natural alternatives that promote better health and well-being for pets. Ollie aims to occupy the space of a convenient and health-conscious brand, aligning with values of quality, personalization, and pet care. The brand takes on an emotional approach by framing its positioning around the happiness and longevity of your pet. # Product Ollie's $25 Sampler Box includes four different recipes of fresh dog food, each featuring unique combinations of meats, vegetables, and grains. The advertised product is for dog owners looking to try out the Ollie brand for their dogs, and find out which meal is their dog's favorite. The sampler box addresses the purchase barrier of committing to a full subscription without knowing if their dog will enjoy the food. Each recipe is labeled with its main ingredients, such as "Pork and Apples", "Turkey and Blueberries", "Beef and Sweet Potatoes", and "Chicken and Carrots", showcasing the variety and nutritional balance of the meals. It also allows your dog to decide which recipe they prefer. The ad emphasizes the ease and convenience of finding the perfect meals to order, making it a worthwhile purchase for dog owners. # Visual style The ad has a UGC aesthetic. The lighting appears to be natural light and the production quality resembles that of a casual video. The editing style includes quick cuts. The pacing is medium. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Grab the Ollie sampler box and let your dog decide. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a person cutting the strings of what appears to be dog food hanging like balloons. - 00:01–00:04 The person states that Ollie came out with a new $25 Sampler Box, so she is going to try it with her dog. This statement informs the audience of the brand and product being showcased. The perspective is from a dog owner that is going to show their honest review of the product. - 00:04–00:06 She begins taste testing each dog food recipe from Ollie and giving it to her dog to sample, starting with pork and apples. - 00:06–00:12 She presents the turkey and blueberries dog food and gives it to her dog to sample. - 00:12–00:18 Next, she presents lamb with cranberries to her dog to try. - 00:18–00:26 After, she shows beef with sweet potatoes to her dog. - 00:26–00:33 Lastly, the person presents chicken with carrots to her dog, who seems to love this recipe the most. - 00:33–00:38 The dog owner exclaims that the dog loved them all but that the chicken with carrots was the winner. - 00:38–00:45 The person on camera recommends that the audience should try the sampler box because it is only $25, and now she knows which meals to order for her dog. - 00:45–00:47 To close out, the speaker tells the audience to grab the Ollie sampler box and let their dog decide.

# Ad summary This image ad showcases the Ollie brand's new sampler box, offering a variety of delicious flavors for dogs at an affordable price. The ad features an open box containing different flavors of dog food, held by a person with manicured nails. The main focus is on introducing the new sampler box and its cost-effectiveness. # Brand positioning Ollie positions itself as a provider of high-quality, delicious dog food, emphasizing variety and affordability through its new Sampler Box. The brand seeks to occupy a space in the consumer's mind as a convenient and accessible option for dog owners who want to offer their pets diverse and palatable meals. The values associated with Ollie include caring for pets' palates, offering a range of flavors, and making quality dog food accessible. Ollie seems to push against the norm of offering only standard, single-flavor options and instead provides a curated experience for dogs with different tastes. The brand's positioning is both functional, by offering variety and quality, and emotional, by catering to pet owners' desire to provide enjoyable meals for their dogs. # Product The featured product is the Ollie Sampler Box, a new offering designed to allow dog owners to try all five of Ollie's delicious flavors. Each flavor comes in a sealed, rectangular package with clear labeling. In the ad, the packages are seen inside an Ollie-branded cardboard box, ready to be sampled. The Sampler Box aims to address the purchase barrier of committing to a larger quantity of a single flavor by offering a variety pack at a reduced cost of $25. The ad emphasizes the convenience of exploring different flavors to find the dog's favorite, making it an appealing option for those unsure which Ollie flavor to choose. # Visual style The ad features a clean, direct presentation with a focus on product visibility and clarity. The production quality appears to be high, with well-lit, close-up shots of the product and packaging. The visual motif is straightforward, with a clear emphasis on the different flavors available in the sampler box. The image treatment includes background removal and a slight blurring effect to focus on the product. The visual style is platform-native, resembling a post that would fit seamlessly into a user's feed. # Hooks Headline: NEWS ALERT # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with a close-up of an opened Ollie box, which immediately conveys the message of a new product being presented. This introduction is from the brand's perspective, aiming to highlight a special offer and grab attention with a visually appealing display of available flavors. - The hands holding a package of 'Turkey Dish with Blueberries' focus on a specific flavor, providing a closer look at the product and its ingredients. This beat aims to reassure potential customers about the quality and variety of the food, coming from a user's perspective as they showcase the product. - A dark-tinted callout in the top corner announces 'NEWS ALERT,' indicating a fresh opportunity to try the product and offering a clear deal. The announcement is directly from the brand, designed to quickly communicate the key selling point: a sampler box of all five flavors for only $25.

# Ad summary This ad for Ollie features a variety of dog products, including food, bowls, a chew toy and a collar. The ad highlights an offer of 60% off plus a free mystery gift. # Brand positioning Ollie is presented as a brand focused on the health and happiness of dogs. The imagery includes a variety of Ollie products, suggesting a comprehensive approach to dog care. The inclusion of a 'mystery gift' adds an element of excitement and value. By emphasizing high-quality products and special offers, Ollie positions itself as a premium brand dedicated to providing dogs with the best. # Product The ad features a range of Ollie products designed to enhance a dog's life. Ollie dog food is highlighted in a blue package featuring an image of a golden retriever wearing a party hat, suggesting the brand is celebrating pet birthdays or special occasions. The ad also showcases a light blue chew toy with several treats inside to attract and keep dogs entertained. Stacks of colorful dog bowls are presented, with a mix of square and heart shaped bowls, appealing to pet owners who want both functionality and style. A red dog collar, designed for comfort and safety, is also shown. Together, these products suggest that Ollie aims to meet dogs' needs by offering high-quality food, engaging toys, stylish accessories, and the 'mystery gift' provides a sense of surprise and added value, incentivizing pet owners to explore Ollie's offerings. # Visual style The ad features a clean, bright aesthetic with a scattered product layout. The color palette is playful and inviting, using both pastel and bold colors that align with a friendly, approachable brand image. The products are displayed against a plain white background, ensuring they remain the focal point. The overall design is well-polished, with professional product photography, suggesting a high-quality brand. # Hooks Headline: Take 60% Off # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Unlock Your Gift # Point of view - [object Object] # Storyline - The ad begins by showcasing several different Ollie products scattered across the image, to convey that Ollie has a wide array of products for dogs. This is presented from the brand's point of view. - The narrative then focuses on an offer of "Take 60% Off + Unlock Your Free Mystery Gift" to incentivize potential customers to purchase. This is presented from the brand's point of view. - The image ends by re-iterating the offer to "Unlock Your Gift" with a button that serves as the CTA, pushing potential customers to click. This is presented from the brand's point of view.

# Ad summary This ad highlights the benefits of being an Ollie VIP member. It provides a promotional offer for new members, with discounts on items such as fresh food, GPS trackers, food storage, and health screenings, for a limited time only. # Brand positioning Ollie presents itself as a provider of nutritious, fresh food for pets, particularly dogs, emphasizing a commitment to high-quality ingredients. The brand aims to occupy the space of a premium, health-focused pet food supplier. By offering fresh, nutritious meals, Ollie appeals to pet owners who prioritize their pets' health and well-being, aligning with a lifestyle of responsible pet care. Their offering directly counters the norms of traditional, processed pet food options, positioning itself as a superior choice for discerning pet owners. # Product The products featured in this ad are geared towards comprehensive pet care. Ollie provides nutritious, fresh food for dogs, as exemplified by the 'Lamb Dish with Cranberries'. Alongside the food, the ad highlights a Fi GPS Tracker, designed to monitor a pet's location and activity levels. Additional accessories include a Storage Container + Scoop, facilitating convenient and hygienic food handling. Also mentioned is health screenings for pets. The ad emphasizes value by framing these products as VIP perks, encouraging customers to invest in these products with discounts. The ad addresses the financial barriers of purchasing pet care products by offering considerable savings, underscoring the benefits of becoming a VIP member and taking advantage of these perks. # Visual style The ad features a clean, product-focused design with bright, eye-catching blocks of color. The style is simple, with flat product shots against a plain background. The layout is information-driven, designed for quick scannability in a social media feed. # Hooks Headline: VIP PERKS 1 WEEK ONLY # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting a set of VIP perks, creating exclusivity and enticing the viewer with the promise of special benefits. The brand voice is used to make this claim. - Following the initial announcement, a limited-time offer is revealed, designed to create a sense of urgency and encourage immediate action. This statement is being made from the brand's perspective. - The ad proceeds to list the products and services included in the VIP perks, explicitly detailing the discounts and savings available to new members. This communicates the tangible value of becoming an Ollie VIP customer, from the brand's perspective.

# Ad summary This ad showcases Ollie dog food inside of an opened box that contains pouches of the dog food, a scoop, a dog bowl with dog food, and a container to store the food in. The ad includes a guarantee that states, "30 days. If they're not licking the bowl clean, it's on us." # Brand positioning Ollie is a premium dog food brand that emphasizes fresh, human-grade ingredients tailored to meet each dog's unique dietary needs. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, nutritious meals that go above and beyond standard kibble. Ollie promotes a lifestyle of care and well-being for pets, aligning with the values of health-conscious pet owners. By offering personalized meal plans and convenient delivery, Ollie positions itself as a solution that addresses the limitations of traditional pet food options. Rather than competing on price, Ollie focuses on providing superior nutrition and improving dogs' overall health and happiness. # Product Ollie offers fresh, human-grade dog food delivered directly to your door. The food is made with high-quality ingredients, formulated by veterinary nutritionists, and tailored to your dog's specific needs. The ad showcases multiple Ollie dog food recipes, including chicken, lamb, and turkey dishes, each containing a blend of meat, vegetables, and grains. The product is packaged in individual pouches, each ready to serve. Also included is an orange scoop, a red dog bowl, and a purple storage container. The ad addresses potential purchase barriers by offering an "Obsession Guarantee", reassuring customers that their dog will love the food or their money back. # Visual style The ad features a clean, studio-shot image with a focus on product presentation. The lighting is soft and even, highlighting the fresh and vibrant colors of the dog food ingredients and packaging. The composition is carefully arranged to showcase the variety of products included in the Ollie subscription box. The overall aesthetic is modern and inviting, designed to appeal to health-conscious pet owners. The use of natural wood grain in the background adds a touch of warmth and authenticity, reinforcing the brand's commitment to quality ingredients. The ad's visual style is intended to be scannable and eye-catching, drawing viewers in with its professional look and clear messaging. # Hooks Headline: 30 days. If they're not licking the bowl clean, it's on us. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a guarantee to the customer regarding the quality of the dog food, stating that "30 days. If they're not licking the bowl clean, it's on us." This is from the brand's perspective to reassure them that they will love the product. - The ad continues by showing an opened box with all the products neatly displayed. This is from the brand's perspective to show what comes with the order, including individual pouches of dog food, a red dog bowl, an orange scoop, and a purple container.

# Ad summary This ad promotes Ollie, a fresh dog food subscription service. The ad highlights the convenience, health benefits, and aesthetic appeal of Ollie, targeting busy dog moms who value organization and quality ingredients. # Brand positioning Ollie is presented as a premium, fresh dog food brand that caters to busy, aesthetically-minded dog owners. The brand emphasizes convenience, health, and organization, positioning itself as a superior alternative to traditional dog food brands. Ollie aligns with values of quality, health, and a well-organized lifestyle, pushing against the norms of messy and inconvenient dog food preparation. The brand positioning is both functional (pre-portioned, easy to open) and emotional (peace of mind, aesthetic appeal). # Product Ollie is a fresh dog food subscription service that delivers pre-portioned meals made from 100% real whole foods like meat, fruits, veggies, and grains. The food is cooked in small batches at low temperatures and formulated by vet nutritionists, customized to your dog’s unique needs. It comes in easy-to-open packaging, eliminating mess. The service includes a little scoop and storage container for neat and organized storage. Ollie addresses the pain points of messy mealtime preparation and the uncertainty of traditional dog food ingredients, offering a convenient, healthy, and aesthetically pleasing solution. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions, creating a fast-paced and engaging rhythm. The production quality is high, suggesting a professional commercial with a relatable, user-generated content vibe. The pacing is consistent, with approximately 15 cuts per minute, timed to the upbeat music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Make mealtime simple and mess free with Ollie today. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a PSA for busy dog moms who love when everything is aesthetic and organized. This sets the tone for the ad, targeting a specific audience and highlighting the brand's focus on aesthetics and organization. The perspective is from the customer, who is speaking directly to the camera in a casual, friendly tone. - 00:03–00:05 00:03–00:05 The customer states that Ollie is her number one choice for fresh food. This is a testimonial, conveying the customer's satisfaction with the product. The perspective is from the customer, who is sharing her personal preference. - 00:05–00:10 00:05–00:10 The customer highlights that unlike other brands, Ollie comes perfectly pre-portioned with an easy-to-open packaging, so there's zero mess. This addresses a common pain point of dog owners and showcases a key USP of Ollie. The perspective is from the customer, who is comparing Ollie to other brands based on convenience and cleanliness. - 00:10–00:15 00:10–00:15 The customer expresses her love for the little scoop and storage container that comes with Ollie, mentioning that her interior designer even complimented it. This emphasizes the aesthetic appeal and organization benefits of the product. The perspective is from the customer, who is highlighting the product's design and functionality. - 00:15–00:17 00:15–00:17 The customer shows how the storage container makes storing food neat and organized. This reinforces the brand's focus on organization and convenience. The perspective is from the customer, who is demonstrating the product's storage benefits. - 00:17–00:21 00:17–00:21 The customer states that she's so glad mealtime isn't a mess anymore and that her dog absolutely loves Ollie. This is a testimonial, conveying the customer's satisfaction and the dog's enjoyment of the product. The perspective is from the customer, who is sharing her personal experience and her dog's reaction. - 00:21–00:25 00:21–00:25 The ad highlights that Ollie is made from 100% real whole foods like meat, fruits, veggies, and grains. This emphasizes the health benefits and quality ingredients of the product. The perspective is from the brand, providing information about the product's composition. - 00:25–00:27 00:25–00:27 The ad mentions that Ollie is cooked in small batches at low temps. This reinforces the brand's focus on quality and care in the preparation of the food. The perspective is from the brand, providing information about the product's preparation process. - 00:27–00:31 00:27–00:31 The ad states that Ollie is formulated by vet nutritionists and is customized to your dog's unique needs. This emphasizes the expertise and personalization of the product. The perspective is from the brand, providing information about the product's formulation and customization. - 00:31–00:34 00:31–00:34 The ad prompts viewers to take a one-minute quiz to find out their dog's perfect meal plan. This is a call to action, encouraging viewers to engage with the brand and learn more about the product. The perspective is from the brand, inviting viewers to participate in a personalized experience. - 00:34–00:37 00:34–00:37 The ad concludes by stating that Ollie makes mealtime simple and mess-free. This reinforces the brand's key benefits and provides a final call to action. The perspective is from the brand, summarizing the product's benefits and encouraging viewers to try Ollie today.

# Ad summary A woman talks about how, after switching dog foods for years, she settled on Ollie. She likes that Ollie makes it easy to feed every dog high-quality, fresh food and that the food uses real, human-grade ingredients. She ends the ad by showing a deal of 50% off the first box plus a free welcome kit. # Brand positioning Ollie is positioned as a dog food brand that provides high-quality, fresh, human-grade ingredients for dogs of all ages and personalities. The brand distinguishes itself through its personalization process, which takes into account the specific needs of each dog to ensure the right choice for them. Ollie aligns with the values of responsible dog ownership and focuses on the emotional connection between pet parents and their dogs, giving them peace of mind about what goes into every meal. By offering a range of dishes that cater to various needs and tastes, Ollie pushes against the norm of generic dog food options, aiming to become the trusted brand for conscientious dog owners. # Product Ollie is a fresh dog food delivery service that provides meals made with real, human-grade ingredients. The food comes in various recipes, such as Turkey Dish with Blueberries, Lamb Dish with Cranberries, Chicken Dish with Carrots, Beef Dish with Sweet Potatoes, and Pork Dish with Apples. Each dish is packaged in sealed containers to maintain freshness and is designed for dogs of every age and personality. The product is personalized based on a process that considers each dog's specific needs. The food is made fresh, aiming to make owners feel good about what goes into their dogs' meals. Ollie is marketed as a convenient solution for dog owners looking to provide high-quality nutrition without the hassle of reading labels or constantly switching foods. # Visual style The ad's aesthetic is casual and authentic, resembling UGC content. The editing style involves quick cuts and transitions between different scenes and shots. The production quality appears to be a blend of amateur and semi-professional, giving it a relatable and trustworthy feel. The pacing is moderate, with cuts timed to the voiceover to keep the viewer engaged. The visual motifs include close-ups of the products, dogs eating, and the woman interacting with her dogs, all of which contribute to the ad's authenticity and emotional connection. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action visit myollie.com # Point of view - [object Object] # Storyline - 00:00–00:05 A woman states that, after reading labels and switching foods, she found one that finally met her and her dogs’ standards. - 00:05–00:11 She mentions that, with her first dog, she thought she had to try everything, but now she knows better and knows that Ollie’s fresh is the best. - 00:11–00:17 The woman says that Ollie makes it easy to feed every dog the same high-quality fresh food because of their personalization process. - 00:18–00:23 She states that Ollie uses real, human-grade ingredients made fresh, so she feels good about what goes into every meal. - 00:23–00:27 The woman adds that after years of dog parenting, Ollie finally feels like the right choice for all of them. - 00:27–00:32 The woman states that, if you’re ready to start strong or switch smarter, check out myollie.com.

# Ad summary The ad is a split screen ad that promotes Ollie dog food and Fi dog collar. It emphasizes the offer of receiving a free Fi Series 3+ collar with your first box of meals and 60% off. # Brand positioning Ollie positions itself as a premium dog food subscription service that offers customized meal plans. The brand emphasizes the quality of its ingredients. Ollie seems to position itself in the premium tier of the pet food market, offering a convenient and health-conscious solution for pet owners who prioritize fresh, wholesome food for their dogs. Fi positions itself as a brand for dog owners who are modern and tech-savvy. # Product The ad promotes Ollie, a customized dog food subscription service that provides fresh, pre-portioned meals made with high-quality ingredients like meat, vegetables, and grains. The product comes in refrigerated packaging and is delivered directly to the customer's door. The ad also promotes the Fi Series 3+ dog collar, which is offered for free with a purchase of Ollie. It seems that the device works with a smartphone app to track your dog's activity and location. # Visual style The ad uses a clean and colorful aesthetic with a split-screen format to showcase both brands simultaneously. The production quality appears polished, with clear product shots and a focus on visual appeal. The pacing is moderate, with cuts between the different quadrants every few seconds to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a split screen. On the left, the Ollie logo is displayed on a purple background. On the upper right a Shiba Inu dog is shown panting on grass with a Fi collar. The lower right says, 'FREE Fi Series 3+'. The intention is to introduce the two brands that are partnering together. - 00:01–00:03 00:01–00:03 Continuing the split screen format, on the left side, an open Ollie box is full of fresh dog food with ingredients is shown. On the lower right, a dog licks its face while looking at a bowl of Ollie. On the left, '+ 60% off your first box of meals' is displayed. The intention is to create an appealing image of what it is like to have Ollie food for your dog. - 00:03–00:07 00:03–00:07 The screen turns fully purple and the Ollie and Fi logo is at the top. Text overlay reads, 'FREE Fi Series 3+ and 60% off your first box of meals'. The intention is to restate the promotion that is running. - 00:07–00:11 00:07–00:11 The ad reverts back to the initial split screen format. The intention is to show all the aspects of the partnership one last time.

# Ad summary This ad promotes Ollie's fresh pet food with health check-ins. It highlights the brand's support for pet owners' concerns, even about unusual topics, and showcases real-time veterinary support. The ad shows a pet owner using the app to submit a photo of their dog's stool sample for analysis. # Brand positioning Ollie positions itself as a modern, caring, and reliable pet food and health resource. They want to be seen as a brand that cares about every aspect of a pet's health, including the less pleasant ones. The brand aims to occupy a space in the consumer's mind as a helpful and trustworthy partner in pet care, focusing on fresh food and accessible veterinary support. This positions Ollie against generic pet food brands that may not offer personalized health insights or support. # Product The ad features Ollie's fresh pet food subscription service, which is complemented by real-time health check-ins with real vets. The health check-ins are intended for pet owners who want to proactively monitor their pet's health and stay ahead of any changes. The ad directly addresses potential purchase barriers by assuring customers that no concern is too small or weird for their support team. The product is presented as a convenient and accessible resource for pet owners seeking expert veterinary advice and high-quality pet food. # Visual style The ad features a mix of professional studio-style branding with a more natural, real-life outdoor setting. The overall aesthetic is clean and modern, with a focus on clear communication. The color palette is consistent with the brand's purple and white, with green accents to signal health. The layout is simple and easy to scan, with a clear hierarchy of information. # Hooks Headline: No concern is too small, no poop is too weird # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating, "No concern is too small, no poop is too weird," which is intended to make pet owners feel comfortable seeking advice from Ollie, regardless of the topic. This is told from the brand's perspective to reassure potential customers and emphasize their commitment to comprehensive pet care. - Next, the ad highlights "Get real-time support from real vets." This is designed to illustrate that Ollie provides access to professional veterinary advice, adding credibility and value to their service. This is told from the brand's perspective to emphasize their commitment to support. - The ad shows a pet owner holding a smartphone with a photo of their dog's stool, which is meant to illustrate that the app allows pet owners to conveniently submit stool samples for analysis. A graphic shows the dog's health is rated as "Great > 80 of 100", followed by the copy “Keep up the good work and check in regularly to stay ahead of changes!” This is from the customer's perspective, showing how the app helps track the pet's health.

# Ad summary This ad is for a dog food brand that is offering a discount on fresh food and a free gift with purchase, along with discounts on health screenings and a free storage container with scoop. The brand emphasizes fresh, healthy food, and offers additional health services for pets. # Brand positioning This brand is presented as a provider of high-quality, nutritious options for pet owners who prioritize their dog's health and well-being. The brand promotes convenience through direct delivery. It also offers a focus on health through screenings and offers a mystery gift to provide an element of surprise and delight. The brand is positioned as being more functional than emotional. # Product The ad features four products. The first is Nutritious fresh food, which appears to be fresh dog food. The second is a Storage container + scoop which appears to be for storing the dog food. The third is Health Screenings, which are being promoted through an app, for monitoring the health of the dog. The final product being promoted is a Mystery Gift, which is a gift that is sent to the customer. # Visual style The ad has a clean and simple visual style. It uses soft pastel colors and a grid layout to present the information in an organized way. The design mimics a straightforward e-commerce interface, which enhances scannability. # Hooks Headline: 1 week only! # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a purple circle stating “1 week only!” along with the text “Take 60% off 🧐” and “HURRY!” to convey a sense of urgency and limited-time opportunity. This is from the brand's perspective and aims to quickly grab the viewer's attention and create FOMO to keep the consumer engaged. - The ad lists Nutritious fresh food at 60% OFF, Storage container + scoop for $20 FREE, Health Screenings for $99 FREE, and a Mystery Gift for FREE to incentivize the viewer by presenting a series of offers that provide immediate savings and added value. This list is shared from the brand's perspective to create an appealing reason for the consumer to purchase.

# Ad summary This ad promotes Ollie dog food, highlighting a special offer for new customers to receive 60% off their first order of fresh, human-grade dog food along with a free Fi GPS tracker and collar. # Brand positioning Ollie is presented as a premium dog food brand, offering fresh, human-grade meals tailored to dogs' nutritional needs. The brand associates itself with modern pet care by including a high-tech Fi GPS tracker. Ollie positions itself as a brand focused on comprehensive pet wellness, combining quality nutrition with advanced technology to enhance the lives of pets and their owners. The brand clearly emphasizes functional benefits such as health and tracking, but also implies an emotional benefit: peace of mind for pet owners. # Product Ollie is a fresh, human-grade dog food subscription service that delivers pre-portioned meals directly to customers. Each meal is crafted with high-quality ingredients to ensure optimal nutrition for dogs. New customers receive 60% off their first order and a free Fi GPS tracker, described as the world's most advanced GPS tracker for dogs, that tracks location, sleep, and activity. The Fi GPS tracker comes with a collar and provides owners with valuable insights into their dog's health and whereabouts, addressing the common concerns of pet safety and well-being. # Visual style The ad has a clean, UGC-style aesthetic. It features bright, even lighting and clear product shots, aligning with modern social media trends. The editing is simple and straightforward, with a focus on showcasing the products in a visually appealing manner. The unboxing format provides an authentic feel, appealing to viewers seeking genuine product demonstrations. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Don't miss out on this great deal. # Point of view - [object Object] # Storyline - 00:00–00:01 The scene opens with a direct address to the viewer, framed as a first-person POV. - 00:01–00:02 The perspective then shifts to focus on an unboxing of an Ollie delivery. - 00:02–00:09 The unboxing progresses to reveal and highlight the inclusion of the Fi GPS tracker and collar as a promotional item. - 00:09–00:13 The ad concludes by reiterating the comprehensive tracking capabilities of the Fi GPS tracker and encouraging viewers not to miss out on the deal.

# Ad summary This ad for Ollie dog food features a dog looking upward while someone holds a bowl of Ollie dog food. The ad promotes a free Fi Series 3+ collar and 60% off an Ollie's Welcome Kit. # Brand positioning Ollie is a pet food brand that provides fresh, human-grade food tailored to each dog's individual needs. The brand emphasizes health, quality, and convenience, delivering customized meal plans directly to customers' doors. Ollie positions itself as a premium option, offering a step up from traditional kibble with real ingredients and visible benefits for pets. # Product The ad features Ollie's fresh dog food and the Fi Series 3+ collar. The dog food is a balanced blend of meat, vegetables, and grains, promising optimal nutrition for dogs. It is designed to be a healthy alternative to processed kibble. The Fi Series 3+ collar is promoted as a complimentary item, offering advanced tracking and safety features for pets. Together, they emphasize complete pet wellness, combining nutritious food with modern technology to improve the lives of dogs. # Visual style The ad has a clean and bright visual style, with a focus on the fresh colors to draw the viewer's attention. The bright blue background and pink accents create a cheerful and inviting atmosphere. The high-quality image of the dog and products gives a professional feel, while the straightforward layout ensures the ad is easily scannable. # Hooks Headline: FREE FI SERIES 3+ # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a visual of a dog looking upward at the Fi Series 3+ collar, followed by a bowl of Ollie dog food, and it shows the viewer the benefits of using both products. This is told from the brand's perspective and immediately highlights the brand's value. - Next, the ad showcases the features of both products, highlighting the current deal of receiving a free Fi Series 3+ and 60% off an Ollie's Welcome Kit. This builds upon the brand's initial value proposition by adding incentive for purchase. The offer is told from the brand's point of view. - Lastly, the ad emphasizes that the offer is for a limited time only. This promotes urgency and encourages the customer to act. This is from the brand's point of view.

# Ad summary This ad uses a Venn diagram to visualize overlapping offers and savings on Ollie dog food products. # Brand positioning Ollie is presented as a premium dog food brand. The brand stands out by offering fresh, human-grade dog food, differentiating itself from traditional dry kibble options. Ollie's brand positioning focuses on providing nutritious and high-quality meals for dogs, with an emphasis on health and well-being, indicated by the product's fresh ingredients. # Product The featured product is Ollie dog food, specifically the 'Beef Dish with Sweet Potatoes' recipe. The food is packaged in a rectangular, sealed container. It is advertised with offers of a free $99 Fi Collar, 60% off the purchase price, and a free container and scoop. The ad highlights the brand's value by addressing potential purchase barriers with savings and included accessories. # Visual style The ad uses a hand-drawn aesthetic. The Venn diagram is created with roughly drawn circles and simple typography. The production quality appears to be mid-range. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting three distinct offers: A free $99 Fi Collar, 60% off, and a free container and scoop. The brand is highlighting the value of its offer and attempting to draw interest from potential customers. - The offers overlap to create a combined value proposition. The brand is illustrating the savings that can be had when combining the offers. - The focus shifts to the product, Ollie's 'Beef Dish with Sweet Potatoes,' showing what the customer will receive with the offer. This reinforces the value of the offer by displaying the product that the customer is considering purchasing.