How Neon Advertises on Meta

# Ad summary This ad shows a woman holding a Neon card and asks if the viewer needs to pay off debts. It promotes Neon's payroll loan, which can be contracted directly via WhatsApp, offering fast money in the account. # Brand positioning Neon is presented as a modern and accessible financial solution, particularly for those seeking to manage or resolve debt. The brand appears approachable and digitally integrated, emphasizing convenience by offering services like payroll loans accessible through WhatsApp. This positioning suggests a desire to simplify financial processes and make them more readily available to consumers, potentially contrasting traditional banking experiences. # Product The advertised product is Neon's payroll loan, designed to provide quick access to funds for paying off debts. This loan can be contracted directly through WhatsApp, streamlining the application and approval process. The primary selling point is the speed and accessibility of the money, positioning it as a convenient solution for immediate financial needs. The ad clearly targets individuals struggling with debt, presenting the loan as a straightforward way to manage financial burdens. # Visual style The ad features a clean, modern design with a bright blue color scheme and clear typography. The image is well-lit, and the subject is centered in the frame. The overall style is approachable and conveys trust, with a focus on digital integration. # Hooks Headline: PRECISANDO QUITAR ÀS DÍVIDAS? # Benefits - [object Object] # Features - [object Object] # Call to action Simule pelo WhatsApp # Point of view - [object Object] # Storyline - The ad opens by posing the question: "PRECISANDO / QUITAR / ÀS DÍVIDAS?" (Needing / To Pay / Debts?). This question aims to immediately capture the attention of viewers who are struggling with debt, drawing them into the ad's proposition. The perspective is from the brand, reaching out to identify a potential customer pain point. - Following the question, the ad transitions into a solution, stating: "Contrate o empréstimo / Consignado direto pelo / WhatsApp e tenha / dinheiro rápido na conta" (Hire the loan / Assigned directly by / WhatsApp and have / fast money in the account). This serves to introduce Neon's payroll loan as the solution to debt issues, highlighting its ease of access through WhatsApp and the promise of fast funds. The perspective here is the brand, positioning itself as a provider of a quick and convenient financial solution. - The ad concludes with a call to action: "Simule pelo WhatsApp" (Simulate via WhatsApp). This encourages the viewer to take immediate action by simulating the loan process via WhatsApp, further emphasizing the accessibility and ease of use of the product. The perspective remains with the brand, guiding the viewer towards direct engagement and potential conversion.

# Ad summary This ad for Neon promotes their loan services, particularly to those who may have a low credit score. The ad features a smiling man looking at the camera while holding a phone in his hands. The ad copy encourages viewers to simulate a loan with them via WhatsApp. # Brand positioning Neon is presented as a modern and accessible financial institution, offering solutions to a wide range of customers, including those who may have been previously excluded by traditional banking systems. The brand aims to occupy a space in the consumer's mind as a provider of simple, straightforward financial services, contrasting with the often complex and intimidating image of traditional banks. By offering services like loans even to those who are "negativado" (credit negative), Neon suggests a willingness to work with a broader range of financial situations. The brand promotes a sense of inclusivity and ease, suggesting that managing finances can be simple and stress-free. # Product The advertised product is a loan service, specifically the “empréstimo Consignado”, that offers loans to people even if they are "negativado" (credit negative). The service is accessible via WhatsApp, which simplifies the process and removes traditional barriers to entry, and is marketed as having the "menores taxas do mercado" (lowest rates on the market). The product is positioned for individuals seeking financial assistance with the unique selling point of being available even with a low credit score, addressing the common purchase barrier of creditworthiness. The ad encourages viewers to simulate a loan to assess their potential options. # Visual style The ad has a modern and clean aesthetic with a bright, solid color background, lending a sense of simplicity and directness. The image is well-lit, and the focus is sharp on the man and the product he is holding, suggesting a high production value. The typography is large, clear, and bold, making it easily readable. The overall style is designed to be eye-catching and easy to digest, fitting well with the fast-paced nature of social media feeds. The ad appears to be designed for in-feed placements. # Hooks Headline: FAÇA UM EMPRÉSTIMO MESMO NEGATIVADO # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Simule pelo WhatsApp # Point of view - [object Object] # Storyline - The ad opens by grabbing the viewer's attention with the Neon logo followed by a bold statement: "FAÇA UM EMPRÉSTIMO MESMO NEGATIVADO" (Get a loan even if your credit is negative). This headline conveys the message that Neon offers loans to individuals who might typically be denied credit due to a poor credit score. This message is from the brand's perspective, immediately addressing a key pain point for a specific segment of the population and highlighting Neon's unique selling proposition: inclusivity and accessibility, even for those with financial difficulties. - The ad copy, "Converse pelo nosso Whatsapp e descubra o empréstimo Consignado com as menores taxas do mercado" (Chat through our WhatsApp and discover the consigned loan with the lowest rates on the market) encourages users to engage with Neon via WhatsApp to explore the possibility of a loan, and discover the product. This message is from the brand's perspective, highlighting the accessibility and convenience of Neon's services through a popular messaging platform. - The call to action, "Simule pelo WhatsApp" (Simulate via WhatsApp), appears in a yellow button, prompting viewers to take the next step and explore their loan options. This message is from the brand's perspective, guiding potential customers towards immediate action and further engagement with Neon's services.

# Ad summary The ad features a woman holding a Neon bank card, with the tagline 'Need to pay off debts?' It invites users to take out a loan through WhatsApp. # Brand positioning Neon is positioned as a straightforward and accessible financial services provider, particularly for those seeking debt relief through loans. The brand aligns with convenience and speed, as implied by the messaging around contracting loans via WhatsApp and quick access to funds. It targets individuals looking for practical financial solutions, focusing on ease of use and immediate access to financial support. Neon sets itself apart by offering accessible and rapid financial solutions directly through digital platforms. # Product The advertised product is a personal loan, specifically designed to help customers consolidate and pay off their existing debts. It is implied that the loan is easily accessible through WhatsApp, streamlining the application and approval process. The advertised benefits of the loan include the ability to quickly obtain funds and manage finances efficiently. The offering addresses the need for fast and easy access to funds to manage debt. # Visual style The ad features a clean and modern design with a bright, monochromatic color scheme. The use of a real person gives a relatable and authentic feel. The design emphasizes clarity and ease of use, aligning with the brand's message of accessible financial solutions. # Hooks Headline: PRECISANDO QUITAR ÁS DÍVIDAS? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Simule pelo WhatsApp # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a direct question: 'Need to pay off debts?' This is intended to immediately capture the attention of the target audience, framing the ad from the customer's perspective. - The ad transitions to the brand's offering: 'Contract the Consignado loan directly through WhatsApp and have money quickly in your account,' highlighting ease of access and speed, told from the brand's point of view. - The ad concludes with an invitation to 'Simulate via WhatsApp,' which serves as a CTA, again from the brand's perspective, encouraging immediate engagement and providing a clear path to learn more.

# Ad summary This ad for Neon bank promotes its Consignado loan product. The ad is visually simple, with text overlays providing information about the loan and a smiling woman shown in the bottom half of the screen. The CTA encourages users to simulate a loan offer via WhatsApp. # Brand positioning Neon is presented as a modern and accessible digital banking solution. The brand aims to occupy a space of simplicity and convenience in the consumer's mind, aligning with a lifestyle of ease and accessibility in financial management. The brand's positioning is primarily functional, emphasizing the straightforward process of obtaining a loan, yet it also hints at emotional benefits like financial confidence and ease. # Product The advertised product is Neon's Consignado loan, which provides individuals access to funds when they need them. The ad emphasizes that Neon provides "A grana que você precisa" (The money you need) and that it provides offers with lower rates and installments that fit in your pocket (“parcelas que cabem no bolso”). The product is accessible through the Neon app, available on both the App Store and Google Play, addressing the purchase barrier by making the loan simulation available via WhatsApp. The ad promotes the ease and convenience of obtaining this loan through a digital platform. # Visual style The ad has a clean, minimalist aesthetic with a bright blue color scheme. It uses static shots and simple text overlays. The production quality is polished and commercial, with a focus on clear messaging and a modern design. The pacing is slow and deliberate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Simule pelo WhatsApp # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the Neon logo and the phrase "Consignado Neon tem a grana que você precisa". - 00:03–00:06 The text changes to "Receba no seu WhatsApp a oferta com menores taxas e parcelas que cabem no bolso", highlighting the benefits of the loan and the ease of access via WhatsApp. - 00:06–00:09 A button appears with the text “Simule pelo WhatsApp”, further emphasizing the easy accessibility.

# Ad summary This ad for Neon highlights their payroll loan offering. It features a smiling woman and invites viewers to simulate a loan via WhatsApp. # Brand positioning Neon is presented as a modern, accessible financial solution for individuals. The brand emphasizes simplicity and ease of access, positioning itself as a user-friendly alternative to traditional banking systems. By promoting its payroll loan with the tagline "CONSIGNADO NEON TEM A GRANA QUE VOCÊ PRECISA," the brand conveys a direct, practical approach to financial assistance. It is clearly targeting customers who seek straightforward financial solutions without the complexities associated with traditional banks. # Product The ad promotes Neon's payroll loan (CONSIGNADO NEON). This loan is presented as easily accessible, with the offer available via WhatsApp. It emphasizes lower rates and installments that fit within the user's budget. The product is targeting individuals looking for a simple and manageable way to borrow money. The ad conveys that this service is quick and easy to access, with the promise of manageable payment terms. # Visual style The ad has a clean and modern aesthetic. It uses a bright color palette of light blue and green, which creates a fresh and inviting feel. The photo of the smiling woman adds a personal and relatable touch. The layout is simple and straightforward, ensuring the message is easily scannable. The overall style is professional and approachable, aligning with a brand that aims to be user-friendly and modern. # Hooks Headline: CONSIGNADO NEON TEM A GRANA QUE VOCÊ PRECISA # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Simule pelo WhatsApp # Point of view - [object Object] # Storyline - The ad begins with Neon's logo to establish brand recognition. The brand is framing the context of the ad. - The ad copy states, "CONSIGNADO NEON TEM A GRANA QUE VOCÊ PRECISA" to highlight the product's availability and relevance to the customer's financial needs. The brand uses this line to communicate that Neon's payroll loan provides the money the customer needs. - The text, "Receba no seu WhatsApp a oferta com menores taxas e parcelas que cabem no bolso," and the 'Simule pelo WhatsApp' button describes how the product works. The brand offers the product as a way to manage costs. - The image of a smiling woman conveys a positive experience with the product. The customer expresses satisfaction.

# Ad summary This ad for Neon, a financial services brand, presents the problem of needing to pay off debt, then advertises the ability to contract a loan via Whatsapp. It asks "Need to pay off your debt?" then advertises the opportunity to "hire the consigned loan directly through Whatsapp and have money quickly in the account", before ending on a CTA for the user to simulate on Whatsapp. # Brand positioning Neon is presented as a modern digital banking solution focused on personal finance. The ad appeals to customers burdened by debt by positioning Neon's consigned loan product as a quick and easy solution, offering the convenience of application through WhatsApp. The brand adopts a friendly, accessible tone by using a simple, direct approach and prioritizing user-friendliness. The use of mobile download CTAs alongside an image of a debit card suggests the brand's desire to be perceived as cutting-edge and tech-forward. # Product The ad features Neon's consigned loan service, which allows users to consolidate and pay off debts. The product is highlighted as easily accessible, as users can apply directly through WhatsApp and quickly receive the funds in their account. The offer of a consigned loan suggests a structured, manageable approach to debt repayment, appealing to individuals who may feel overwhelmed by their current financial situation. The product's USP lies in its convenience and speed, positioning it as a hassle-free way to alleviate financial stress. # Visual style The ad has a clean, bright aesthetic with a focus on clarity and simplicity. Editing is minimal with static shots and text transitions. The use of a bright blue background and playful typography aims to convey a friendly and approachable brand image. The overall production quality is polished, reminiscent of a typical digital ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Simule pelo WhatsApp # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the Neon logo and the question "Preciso quitar as dividas?" which translates to "Need to pay off your debt?" The message is designed to immediately resonate with viewers struggling with debt, framing the ad as a direct solution to their problem. It is from the brand's perspective in a conversational tone. - 00:02–00:07 00:02–00:07 The text changes to "Contrate o emprestimo Consignado direito pelo WhatsApp e tenha dinheiro rapido na conta," which means "Hire the consigned loan directly through Whatsapp and have money quickly in the account." This builds on the prior message by offering the Neon product as a solution to the problem of needing to pay off debt by stating the product benefit. The brand continues to speak in a conversational and accessible tone, with an explicit callout of their WhatsApp integration. - 00:07–00:09 00:07–00:09 The text changes to "Simule pelo WhatsApp" which means "Simulate on WhatsApp." This transitions from stating a benefit to a call to action by guiding viewers to take the next step using the WhatsApp integration. The brand maintains its conversational tone and accessibility by speaking directly to the viewer with a directive.

# Ad summary This ad for Neon promotes loans. It presents a man using his phone with app store icons to imply ease of use. # Brand positioning Neon is presented as a modern, accessible financial solution. The brand's use of bright, contrasting colors and friendly imagery suggests a forward-thinking, approachable alternative to traditional banking institutions. By featuring a smiling man using a smartphone, Neon aims to position itself as a convenient, tech-savvy service that aligns with the user's lifestyle and meets the needs of modern, digitally-native consumers. Neon is presented as a solution for those seeking financial services, such as loans, in an easily manageable way. # Product The product being advertised is Neon's loan service, which allows users to obtain loans even if they have a negative credit history. The ad emphasizes the convenience of the service, highlighting the fact that users can access and manage their loans through the Neon app on their smartphones. It also mentions that Neon offers the lowest rates on the market, making it an attractive option for those seeking affordable loans. The service is presented as being accessible through WhatsApp, streamlining the application process and offering a user-friendly experience. The overall message is that Neon provides an easy and accessible way to obtain loans, regardless of credit history, with the added benefit of competitive rates and convenient mobile access. # Visual style The ad has a clean, modern aesthetic with a bright blue color scheme and white text. The editing is simple with static shots and text overlays that appear without transitions. The overall feel is polished and professional, which supports a tone of reliability and convenience. The pacing is moderate, allowing viewers time to read the text and absorb the information. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Text animation of "Neon" and the words "Get a loan even if negative". - 00:04–00:09 More text is shown to inform the user to talk to them on Whatsapp.

# Ad summary This ad promotes Neon, highlighting the ability to use credit to make PIX payments within the app when the user is out of funds. # Brand positioning Neon is presented as a modern, digital-first financial solution that understands the needs of its users, particularly their need for flexibility in payment options. The brand is portrayed as innovative and convenient, offering a solution to a common problem – running out of funds when needing to make a PIX payment. By offering the ability to use credit for PIX payments, Neon positions itself as a forward-thinking alternative to traditional banking, appealing to users who value ease of use and accessibility in their financial services. # Product The featured product is the Neon app's PIX payment feature, which allows users to make instant transfers using credit when they lack sufficient funds in their account balance. The ad highlights the convenience and accessibility of this feature, emphasizing that it's simple and direct to use within the app. The key selling point is the ability to avoid payment delays or missed opportunities by utilizing the available credit limit. This provides a solution for users who occasionally find themselves short on funds but still need to make urgent or time-sensitive payments, making it a practical and useful tool for everyday financial management. # Visual style The ad has a clean, bright aesthetic with a focus on mobile-first viewing. It uses simple graphics and text overlays to communicate its message clearly and quickly. The editing is fast-paced, and transitions are smooth, fitting with the modern and user-friendly image of the Neon app. The production quality is polished, with clear visuals and a consistent color scheme that reinforces the brand's identity. The ad is paced to maintain viewer attention in a short time frame. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Abrir conta Neon (Open Neon account) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a question about needing to make a PIX payment but having insufficient funds. - 00:02–00:04 The ad proposes making PIX payments on credit as the solution, which is intended to grab attention by presenting a practical and immediate solution to a common problem. - 00:05–00:09 The ad transitions to a demonstration of using the Neon app to make a PIX payment with the available credit card limit, explaining how the user can use the limit on their Neon card directly in the app. - 00:10–00:14 The ad transitions to show the Neon brand followed by a call to action.

# Ad summary This ad promotes Neon, a digital banking service. The ad features fast cuts of different people holding Neon credit cards while the screen displays key messages about the brand and its offerings. # Brand positioning Neon is presented as a modern and accessible digital banking solution designed for the everyday user. The brand emphasizes simplicity and financial freedom. It focuses on offering fee-free services. The color palette is bright and inviting. # Product The featured product is the Neon Visa credit card, distinguished by its bright blue color and the absence of annual fees and taxes. The card aims to provide users with a hassle-free payment solution. It provides its users with a modern and easy-to-use payment method. # Visual style The ad uses a bright, clean, and modern aesthetic with a dominant blue color palette. It features quick cuts and simple transitions that contribute to a fast-paced rhythm. The production quality is polished, with clear visuals and professional-looking graphics. The visual style aligns with a contemporary and youthful audience. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Pedir cartão # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with various individuals holding up Neon Visa cards. - 00:04–00:19 The ad continues with the same pattern: quick cuts of different people holding up the card, overlaid with phrases highlighting the card's key benefits (no annual fee, no taxes) and its branding (Live in Blue).

# Ad summary This ad features a still shot of a blue neon Visa card standing in sand in front of waves and seagulls in flight. # Brand positioning The ad presents Neon as a modern, trustworthy financial service, as evidenced by the Visa logo, and it has an affinity for travel and outdoor recreation. The ad features a clean, minimalist design for its physical card. The location and ambiance indicate that Neon aims to align itself with a target audience that values exploration and leisure. # Product The product is a blue Visa card by Neon. It is likely a debit or credit card, giving customers the convenience of cashless transactions. The card's design is minimalist, featuring the Visa logo and the Neon brand name. The card also has a wireless symbol, implying it is capable of contactless payment. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style consists of a static shot with no cuts, giving a sense of calmness and stability. The visual motif revolves around the beach setting, which is meant to evoke relaxation and freedom. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad showcases the product against the backdrop of a serene beach, subtly associating it with leisure, travel, and relaxation.

# Ad summary This ad for Neon promotes its Viracredito service, which converts deposits into credit. The ad features a mix of app screen recordings, lifestyle visuals, and text overlays to highlight the benefits of using Neon for saving and credit access. # Brand positioning Neon is presented as a modern, accessible digital banking solution that simplifies financial management for its users. The brand's positioning is functional, offering tools like Viracredito that seamlessly convert savings into credit. Neon aligns with a lifestyle of financial empowerment and ease of use, pushing against traditional banking norms by providing innovative and user-friendly services. The ad's visual language and tone promote the idea that managing finances can be straightforward and beneficial, especially for those seeking to 'ficar no azul' (stay in the blue) or maintain financial stability. # Product The featured product is Neon's Viracredito service, which allows users to convert their savings into credit. This service is targeted towards individuals looking for flexible credit options. The ad emphasizes that this service allows users to grow their money more effectively than traditional savings accounts, implying higher returns on deposits. The service also addresses the potential barrier of credit access by providing a solution that converts existing savings into available credit, helping users to stay financially stable or 'ficar no azul'. The ad promotes the product as a way to make the most of one's money while maintaining credit access, suitable for everyday use and financial security. # Visual style The ad features a polished, commercial aesthetic with bright, vibrant colors and clean graphics. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout. The production quality is high, with professional-looking visuals and graphics. The pacing is consistent, and the visuals are synced with the music to create an engaging rhythm. The overall visual style supports a tone of optimism and simplicity, appealing to a tech-savvy audience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Abra sua conta (Open your account) # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a shot of a phone displaying the Neon app interface, next to a Neon Visa card. The text overlay highlights that Viracredito 'rende mais que a poupança' (yields more than savings). This immediately presents the core value proposition: better returns compared to traditional savings. The message is told from the brand's perspective, using clear and direct language to grab attention and introduce the product's primary benefit. - 00:04–00:09 00:04–00:09: The scene shifts to a low angle shot of a woman smiling up towards the sky. The text overlay states 'Dinheiro guardado vira crédito para você ficar no azul' (Money saved becomes credit for you to stay in the blue). This continues the brand's perspective, illustrating the service's functionality and its benefit of financial stability, promoting a positive and carefree lifestyle. It is a continuation of the brand perspective. - 00:09–00:14 00:09–00:14: The ad concludes with the Neon logo on a gradient blue background, alongside the CTA 'Abra sua conta' (Open your account). This is the brand's direct call to action, prompting viewers to engage with the product. The message is clear and concise, aimed at driving immediate action from the viewer. The overall tone is positive and inviting.

# Ad summary This ad for Neon, a financial service, highlights the ease and advantages of using their credit card. The ad features a smiling man holding a Neon credit card in different scenarios, emphasizing the card's ability to grow with the user's needs. The overall message is about financial empowerment and accessibility. # Brand positioning Neon positions itself as a modern and accessible financial institution that grows with its customers. It aims to occupy a space in the consumer's mind as a brand that aligns with a vibrant and evolving lifestyle. The brand pushes against traditional banking norms by offering a seamless and customer-centric experience. Its positioning leans toward emotional connection, emphasizing the empowerment and convenience it provides to users. # Product The featured product is the Neon credit card, presented as a versatile financial tool designed to grow with the user. It is targeted towards individuals seeking a flexible and accessible credit solution. The card is highlighted for its ability to adapt to the user's increasing needs, as implied by the tagline "Limit that grows with you." The ad showcases the card being used in various everyday scenarios, emphasizing convenience and usability. The purchase barrier addressed is the concern that traditional credit cards may not offer the flexibility required for evolving financial needs. The ad communicates the value of trying Neon by portraying it as a dynamic and empowering financial solution. # Visual style The ad has a polished and modern aesthetic with a teal and blue color scheme. The editing style includes smooth transitions between scenes. The production quality is high-end, giving it a commercial feel. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Peça o seu agora # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a smiling man holding a Neon credit card. The text overlay introduces the idea of a credit limit that grows. - 00:01–00:02 00:01–00:02 The text expands, emphasizing that the limit grows with the individual. The man continues to smile and hold the card, reinforcing the positive message. - 00:02–00:05 00:02–00:05 The scene transitions to the same man smiling inside a car, still holding the Neon card. This implies the card's usability in different settings. - 00:05–00:07 00:05–00:07 A call to action appears, encouraging viewers to "Live in the blue with the Neon card" and "Order yours now." This reinforces the brand's identity and promotes immediate engagement. - 00:07–00:14 00:07–00:14 The man is now seated at a table, still smiling and holding the card. The text overlay repeats the call to action, emphasizing the ease of obtaining the Neon card.

# Ad summary This Neon ad utilizes a vertical format and showcases a variety of features that are available to users. The ad showcases the Neon interface on mobile phones while displaying different ways to manage banking needs through the app. # Brand positioning Neon is presented as a modern, 100% digital banking solution focused on ease of use and accessibility. The brand emphasizes practicality and user benefit, offering features like Pix (instant payments), credit cards, and cashback. The brand's communication, indicated by the use of casual and friendly visuals, positions it as approachable and aligned with the needs of today's consumers who seek convenient and efficient financial management solutions. The branding visually pushes against the traditional financial norms by using bright blues and a fun, modern design. # Product Neon offers a 100% digital banking solution that allows its users to have easy access to all of their financial needs on their phone. The app allows users to transfer money via Pix, use credit cards, and earn cashback rewards. With Neon, users can easily manage their accounts, make transactions, and monitor their finances. The digital approach helps remove barriers of traditional banking. Neon is highlighted as an all-in-one solution designed to simplify financial management for individuals seeking modern digital solutions. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity and clarity. The production quality is high-end, utilizing bright, saturated colors and smooth transitions to create an engaging viewing experience. The ad uses quick cuts and transitions to maintain a dynamic flow. The blue color palette reinforces brand recognition. The text and visuals are carefully synced to highlight key features and benefits. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Abra sua Conta # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man holding a phone showing the Neon app. - 00:02–00:12 The screen shifts to an overlay of text advertising the benefits of the app. - 00:12–00:16 The ad cuts to a hand scrolling on a phone screen to the download page of the app. - 00:16–00:19 The ad returns to the text overlay showcasing a final CTA to open an account.

# Ad summary This ad showcases the Neon app, emphasizing its feature that allows users to make Pix payments using their credit card limit directly within the app. The ad presents a solution for those moments when users lack sufficient balance, highlighting the app's user-friendly interface and convenience. # Brand positioning Neon is presented as a modern, accessible digital banking solution. The brand aims to occupy a space in the consumer's mind as a convenient and problem-solving financial tool, particularly for younger, tech-savvy individuals. The brand promotes simplicity and ease of use, pushing against the perceived complexities of traditional banking. The positioning is functional, focusing on providing practical solutions like enabling payments even without sufficient balance, and is also emotional by offering peace of mind and convenience to users. # Product The advertised product is the Neon app, specifically showcasing its feature that enables users to make Pix payments using their credit card limit. The app is designed for individuals who need a flexible payment solution, especially when they don't have enough balance in their account. Key features highlighted include the ability to make Pix payments directly within the app using the credit card limit and the ease of use, emphasizing it's without complication. A unique selling point is the convenience of using credit for Pix transfers. The use occasion shown is a payment scenario, and the ad addresses the purchase barrier of not having sufficient balance available, positioning the app as a solution. # Visual style The ad has a modern and clean aesthetic, using bright, solid colors and clear text overlays. Editing is simple with smooth transitions, creating a polished commercial feel. The pacing is consistent and moderate, with visual elements synced to the music. # Benefits - [object Object] # Features - [object Object] # Call to action Abrir conta Neon # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a shot of a person using their phone to scan a QR code on a payment terminal. - 00:00–00:04 Text overlays appear stating, 'SEM SALDO? SEM PROBLEMA! PIX NO CRÉDITO NEON,' which translates to 'No balance? No problem! PIX on Neon Credit.' This message introduces the central theme of the ad: resolving the issue of insufficient balance. - 00:04–00:05 A closer shot zooms in on the phone screen, showing the QR code being scanned, to emphasize the action. - 00:05–00:10 The ad transitions to a wider shot, showing the user's hand holding the phone, with additional text overlay explaining, 'Use o limite do seu cartão de crédito pra fazer pix, direto no app e sem complicação,' which translates to 'Use your credit card limit to make pix, directly in the app and without complication.' This highlights the convenience and simplicity of using the Neon app to make payments, addressing a functional benefit. - 00:10–00:14 The ad ends with a screen displaying the Neon logo and a button, 'Abrir conta Neon,' meaning 'Open Neon Account,' encouraging viewers to sign up.

# Ad summary This ad for Neon banking highlights the speed of Pix, a Brazilian instant payment system, now available with credit. # Brand positioning Neon is presented as a modern and practical financial institution, offering accessible and convenient services. The brand emphasizes ease of use and speed, particularly with its integration of Pix, a Brazilian instant payment system, with credit options. Neon aims to be a forward-thinking alternative to traditional banking, focusing on providing a seamless and efficient digital financial experience. # Product The ad promotes Neon's integration of Pix with credit, enhancing the speed and accessibility of this instant payment system. It emphasizes the practicality and speed of using Neon for financial transactions. The ad addresses the purchase barrier of limited immediate funds by offering credit as a solution, enabling users to leverage their credit limit for faster and more flexible payments. The product is designed for users who value efficiency and convenience in their financial activities, making transactions quick and easy. # Visual style The ad has a clean, modern visual style with a focus on bright, solid colors and minimalist design. The production quality appears to be studio-shot, with polished lighting and carefully arranged objects. The image treatment includes color grading to enhance the vibrancy of the blues and teals. This aesthetic lends a high-design feel that enhances scannability by using a clear visual hierarchy. # Hooks Headline: PIX NO CRÉDITO # Benefits - [object Object] # Features - [object Object] # Call to action Abrir conta Neon # Point of view - [object Object] # Storyline - The ad highlights the integration of Pix with credit through Neon, emphasizing speed and accessibility. The brand is promoting a service enhancement that makes Pix more versatile and convenient. - The ad invites users to utilize their credit limit and benefit from the speed and practicality offered by Neon. The brand encourages users to take advantage of the combined Pix and credit features for enhanced financial flexibility. - The ad includes a clear call to action, encouraging viewers to open a Neon account. The brand prompts immediate engagement and adoption of its services.

# Ad summary This ad for Neon features a portrait of a smiling man holding a Neon Visa card and promotes the card's adaptable credit limit. The ad aims to attract users by suggesting a financial product that grows with their needs, encouraging them to apply for a Neon card to 'live in the blue'. # Brand positioning Neon is presented as a modern, accessible, and customer-centric financial service provider, specifically a credit card issuer. The brand is positioning itself as aligned with its customers' growth and financial aspirations, offering a credit limit that evolves with their needs. The focus on 'living in the blue' suggests a positive, stable financial state facilitated by their services. This positioning leans into the emotional benefit of financial empowerment and stability rather than purely functional aspects. # Product The advertised product is the Neon Visa card, a credit card designed to offer a dynamic credit limit that increases in sync with the user's financial growth. The card is intended for individuals seeking financial flexibility and growth. The ad emphasizes that the Neon card allows users to 'live in the blue', suggesting financial stability and positivity, addressing the common purchase barrier of limited credit or financial insecurity. The card is visually represented in a vibrant blue color with the Neon logo and Visa branding prominently displayed. # Visual style The ad employs a clean and modern visual style with a focus on a blue color palette. The image has high production quality, resembling a studio-shot portrait. The single model and simple background is designed to focus viewer attention on the card and messaging. # Hooks Headline: LIMITE QUE CRESCE COM VOCÊ. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Peça o seu agora # Point of view - [object Object] # Storyline - The ad opens with a portrait of a smiling man holding a Neon Visa card, establishing a positive and relatable tone. The intention is to create an immediate sense of trust and approachability with the viewer. The viewer is seeing a customer who is satisfied with the brand's offering. - The headline 'LIMITE QUE CRESCE COM VOCÊ.' (Limit that grows with you.) is presented, highlighting the card's key USP. The brand is telling the viewer about the product's benefit that can be customized as the individual grows. - The phrase 'Viva no azul com o cartão Neon.' (Live in the blue with the Neon card.) appears, further reinforcing the card's lifestyle benefit. The brand is telling the viewer how the card will allow them to reach financial stability. - The call to action 'Peça o seu agora' (Order yours now) encourages immediate engagement, driving the narrative towards conversion. The brand is telling the viewer to take the next step and acquire the card.

# Ad summary This ad for Neon banking and credit features a compilation of people each holding a Neon Visa card with the messaging to "live in the blue" with the card. # Brand positioning Neon is a Brazilian digital bank that offers credit cards and financial services. The brand is presented as modern, innovative, and connected to a younger demographic. Neon emphasizes accessibility by eliminating annual fees and taxes. It promotes a lifestyle that's financially simple. # Product The product being advertised is the Neon Visa card. The card is a standard credit card that does not have annual fees or taxes, allowing people to enjoy financial flexibility. The ad does not go into further details regarding other benefits or details of the card. # Visual style The ad has a clean, modern aesthetic with a focus on bright, saturated colors, particularly blue. The editing is simple and straightforward. The production quality appears polished and professional, suggesting a brand that is both reliable and contemporary. # Benefits - [object Object] # Features - [object Object] # Call to action Pedir cartão # Point of view - [object Object] # Storyline - 00:00–00:04 A person is holding the Neon Visa card. - 00:00–00:04 Words are displayed on the screen such as "Viva sem anuidade" which means "live without annuity." - 00:04–00:09 A woman holds the Neon Visa card and looks directly at the camera. - 00:04–00:09 Words are displayed on the screen such as "Viva sem taxas" which means "live without taxes." - 00:09–00:15 A man is holding the Neon Visa card. - 00:09–00:15 Words are displayed on the screen such as "Viva no azul" which means "live in the blue." - 00:15–00:21 The woman holds the Neon Visa card and looks directly at the camera. - 00:15–00:21 Words are displayed on the screen such as "Viva no azul com seu novo cartão." which means "live in the blue with your new card." - 00:15–00:21 A button with the text "Pedir cartão" which means "request card" is displayed on the screen.

# Ad summary This image ad promotes Neon, a digital banking solution. It features a portrait of a woman holding her smartphone, which displays the Neon app interface. The ad highlights the security and ease of managing money through the app. # Brand positioning Neon positions itself as a modern and secure digital banking solution. The brand promotes accessibility and control over one's finances through its app. It aims to occupy a space in the consumer's mind as a reliable and user-friendly alternative to traditional banking. Neon promotes a lifestyle of convenience and financial empowerment. It pushes against the complexity often associated with traditional banking by emphasizing simplicity and control through technology. The brand's positioning is both functional, focusing on security and control, and emotional, aiming to empower users with their finances. # Product The product being advertised is the Neon digital banking app. It is presented as a tool that allows users to manage their money securely and efficiently. The app provides features such as account balance viewing, transaction history, and financial control, all accessible via smartphone. The product is for individuals seeking a modern and convenient way to manage their finances. A key selling point is the control and security it offers, as highlighted by the phrase "SEU DINHEIRO MAIS SEGURO NO AZUL" (Your money safer in the blue). The ad does not specify particular use occasions but implies everyday use for managing personal finances. The ad addresses purchase barriers by emphasizing the app's security and ease of use, aiming to reassure potential users about the safety of digital banking. # Visual style The ad has a clean, modern visual aesthetic. The production quality appears to be highly polished with studio-style lighting and professional photography. A visual motif of a blue gradient is used for the background. The image treatment includes color grading to enhance the blue tones. The typography is large and bold, making it easy to read. The ad leverages a platform-native style that feels modern and accessible, likely designed to be scannable in-feed. # Hooks Headline: SEU DINHEIRO MAIS SEGURO NO AZUL # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Abra sua conta # Point of view - [object Object] # Storyline - The ad starts with a headline "SEU DINHEIRO MAIS SEGURO NO AZUL," which aims to immediately capture the viewer's attention by promising enhanced security for their money when using Neon. This message is conveyed from the brand's perspective, setting the stage for the product offering and its benefits. - The ad continues by explaining, "Com a Conta Digital Neon, seu dinheiro flui e você cresce. Controle tudo pelo app" (With Neon Digital Account, your money flows and you grow. Control everything through the app), which highlights the ease and growth potential when using the Neon app, positioning the brand as a user-friendly and beneficial financial tool. This message is conveyed from the brand's perspective. - The ad concludes with a call to action, "Abra sua conta" (Open your account), prompting the viewer to take the next step and sign up for the service. This message is conveyed from the brand's perspective.

# Ad summary This ad for Neon banking features the brand's debit and credit card as well as the services offered in the Neon app. The ad emphasizes that Neon doesn't require an annuity and has a limit that grows with the user. # Brand positioning Neon is presented as a modern, tech-savvy banking solution, promoting accessibility and ease of use through its virtual and physical products. The brand emphasizes simplicity by offering services without annuity fees and personalized credit limits. By showcasing a digital interface and sleek card design, Neon appeals to users who value convenience and financial growth. # Product The product being advertised is the Neon card which functions as both a debit and credit card. It offers accessibility through virtual and physical means, emphasizing its modern approach to banking. A key feature highlighted in the ad is that it doesn't require an annuity and has a limit that grows with the user. The card and Neon app are designed for use in daily transactions and financial management, appealing to users who value convenience and flexibility in their banking solutions. Purchase barriers are addressed by mentioning no annuity and the personalized limit that grows with the user. # Visual style The ad features a clean and modern aesthetic with a focus on the product. The background is a solid bright teal color, which makes the white brand logo stand out. The product is displayed professionally and appears to have been studio-shot. The overall visual style feels contemporary, tech-forward, and aimed at conveying trust and reliability in a modern financial service. # Hooks Headline: POR APROXIMAÇÃO, NO VIRTUAL E NA SUA MÃO. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Pedir cartão # Point of view - [object Object] # Storyline - The ad begins by highlighting the accessibility of Neon, stating it is available "POR APROXIMAÇÃO, NO VIRTUAL E NA SUA MÃO," which translates to "By approximation, in the virtual, and in your hand." This is likely the brand telling the consumer that its services can be accessed virtually and in person. - Next, the ad specifies that "CARTÃO NEON É DÉBITO E CRÉDITO," meaning "Neon card is debit and credit." This tells the audience that the brand is providing information about what kind of card is being advertised. - Lastly, the ad states, "Sem anuidade e com limite que cresce com você," meaning, "No annuity and with a limit that grows with you." This line conveys the value proposition of the card, suggesting a benefit to the user. It likely intends to answer any potential objections from the customer to getting a Neon card.

# Ad summary This ad promotes Neon's PIX credit option, highlighting the ease and practicality of using it for everyday payments. # Brand positioning Neon is presented as a modern and practical banking solution aimed at simplifying financial transactions. The ad emphasizes the convenience of using Neon's PIX credit feature, positioning Neon as a forward-thinking and user-friendly option in the financial market. The brand aligns with a lifestyle that values ease and efficiency, pushing against the complexity often associated with traditional banking. # Product The ad promotes Neon's PIX credit feature, which allows users to make instant payments using their credit. It is designed for individuals seeking more financial flexibility and convenience. The ad emphasizes the ease of use of the PIX feature, which can be accessed directly through the Neon app. The primary USP is the practicality of using credit for PIX payments, addressing the barrier of immediate cash availability. The product is portrayed as a solution for everyday transactions, providing an alternative to traditional payment methods. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity and user-friendliness. The editing style uses quick cuts to transition between scenes, maintaining a consistent pace. The production quality is polished, with a focus on clear visuals and text overlays. The color palette is dominated by shades of blue, aligning with the brand's identity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Abrir conta # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a smiling older man looking directly into the camera. - 00:04–00:09 Next the ad transitions to a hand holding a smartphone displaying a QR code on the Neon app. - 00:09–00:14 Finally, the ad displays the Neon logo with a CTA, promoting opening an account.