How Movistar Perú Advertises on Meta

# Ad summary The advertisement is promoting the Movistar network, by encouraging users to switch to their unlimited post-pay option. The ad presents different models of smartphones that could be purchased with this plan. It highlights the cost and the amount of data. # Brand positioning The Movistar brand is positioned as a modern and accessible telecommunications provider offering unlimited data plans. This positioning is reinforced through the youthful energy of the music and the presentation of modern smartphones. The brand caters to users who want to stay connected and enjoy their favorite online activities without worrying about data limits. The brand promotes convenience with free delivery service and aims to occupy a space in the consumer's mind as a forward-thinking and reliable provider. # Product The Movistar product being advertised is an unlimited post-pay plan, offering 110 GB of data, with an additional 90 GB for six months. This data plan includes unlimited access to apps like Facebook, WhatsApp, Twitter, Instagram, and Spotify, designed to meet the needs of heavy social media and music streaming users. The ad is targeting users who are looking for worry-free connectivity with free delivery, emphasizing the convenience of getting the plan and a new phone delivered directly. By highlighting the monthly cost, the brand aims to address the purchase barrier related to pricing, while emphasizing that this plan allows users to enjoy their favorite online content without restrictions. # Visual style The ad features a clean, modern aesthetic with a vibrant color scheme. The use of solid backgrounds and crisp product shots conveys a sense of simplicity and directness. The editing style is straightforward, with quick cuts to showcase the phone options and emphasize the key selling points of the plan. The production quality is polished, creating a commercial feel that aligns with the brand's image. The ad is upbeat and lively with the music playing in the background. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The advertisement presents the Movistar logo against a vibrant blue backdrop. - 00:00–00:09 On the right side, white text reads "Cámbiate a POSTPAGO Ilimitado y lleva lo que te gusta a donde vayas", encouraging viewers to switch to an unlimited postpaid plan and take what they love wherever they go. This sets the stage for the value proposition of freedom and connectivity. - 00:00–00:09 On the left, the ad showcases the iPhone 17 Pro Max and the Samsung Galaxy S26 Ultra, alternating between these two phone models. This provides a visual anchor and gives the audience an idea of the available devices. - 00:00–00:09 To the right of the phones, there's a green box that displays the offer: "S/69.90" along with "110 GB +90 GB x 6 meses". Below that, it states "Apps ilimitadas" and lists logos for Facebook, WhatsApp, Twitter, Instagram, and Spotify. These details are presented to highlight the affordability and data allowance of the unlimited plan. - 00:00–00:09 Near the bottom right, the text "GRATIS Delivery Pídelo hoy, recíbelo hoy" is displayed inside a logo of a scooter, indicating free delivery, ordered today, received today. This adds an element of convenience to the offer.

# Ad summary An ad promoting Movistar's unlimited postpay plan, offering a bundle of 110 GB of data, including an additional 90 GB for 6 months, along with unlimited apps. The ad features a Samsung Galaxy S23 Ultra and emphasizes free delivery. # Brand positioning Movistar is presented as a modern telecom company that provides mobile plans. The brand is positioned as a provider of unlimited data plans, making it appealing to users who need large data. The use of a modern smartphone in the ad suggests that Movistar aligns with current technology. The brand's offering of a postpay plan with substantial data, combined with perks like unlimited apps and free delivery, indicates that it aims to provide value and convenience to its customers. Movistar's tone is functional and promotional, highlighting the tangible benefits of its service rather than emotional appeals. # Product The Movistar unlimited postpay plan offers a bundle of 110 GB of data, including an additional 90 GB for 6 months, along with unlimited apps such as Facebook, WhatsApp, Messenger and Spotify. This plan is for people who use a lot of mobile data and want the flexibility to use it anywhere. The plan costs S/69.90. The ad also mentions free delivery for the product. The main appeal is to provide a data-rich plan with the added convenience of unlimited access to popular apps and delivery, addressing potential barriers related to data limits and access to online services. # Visual style The ad has a clean and modern visual style, employing a bright color palette with a focus on product presentation and information hierarchy. The layout is organized with distinct blocks of text and visuals. The production quality is polished. The image treatment includes background removal and solid color blocks. The font used is large and bold for the main text, and smaller for the supporting details. The ad leverages a platform-native style. # Hooks Headline: Cámbiate a POSTPAGO Ilimitado # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by inviting viewers to switch to Movistar's unlimited postpay plan. This is a direct invitation aimed at grabbing the viewer's attention and introducing the offer from the brand's perspective. - The ad specifies the offer details, including the price (S/69.90), data amount (110 GB with an additional 90 GB for 6 months), and unlimited apps. This section serves to provide concrete information about the plan, showcasing the value and benefits from the brand's perspective. - The ad includes app icons to represent the included unlimited apps, enhancing the visual appeal and illustrating the scope of the offering from the brand's perspective. - The ad highlights free delivery, reinforcing the convenience and added value of the plan from the brand's perspective.

# Ad summary This ad promotes Movistar's offer to switch to their service with the phone you want, paying in cash. It highlights benefits like a 50% discount for six months, limited app access, and same-day free delivery, showcasing a Samsung Galaxy S26 Ultra on a blue, tech-themed background. # Brand positioning Movistar is presented as a modern and accessible telecommunications provider, encouraging customers to switch to their service. The brand emphasizes convenience and choice by allowing customers to select any phone they desire when switching. The ad promotes affordability with discounts and benefits, aligning with a value-conscious consumer. The brand utilizes a sleek, tech-forward aesthetic. # Product The advertised product is a promotional offer from Movistar, encouraging customers to switch to their mobile service and purchase a new phone. The offer includes the ability to choose any phone, with a featured model being the Samsung Galaxy S26 Ultra. Key benefits highlighted are a 50% discount for six months on the mobile line and limited access to certain apps. The ad also mentions same-day delivery. The promotion aims to lower the barrier to switching mobile providers by providing cost savings and immediate access to the new device. # Visual style The ad has a polished, commercial aesthetic with a modern, tech-focused design. The editing is static with the camera stationary. The production quality is high, creating a clean and professional look. The pacing is consistent with the music, and visual elements sync with the audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts by presenting the offer to switch to Movistar with the phone of your choice, paid in cash. - 00:01–00:03 The ad highlights the offer of a 50% discount for six months on the mobile line, as well as the price S/34.95. - 00:01–00:05 The ad showcases other benefits such as limited app access and same-day free delivery. - 00:05–00:09 The ad finishes by highlighting the offer and the product. The Movistar logo is present, reinforcing the brand identity.

# Ad summary This image ad promotes Movistar fiber internet. It highlights the fast internet speed and includes an offer of S/79.90 x2 meses, with a bonus of 1000 Mbps x laño. # Brand positioning Movistar is presented as a provider of high-speed fiber optic internet for homes, emphasizing modernity and technological advancement. The brand aligns with a lifestyle that values efficiency and connectivity. The offering pushes against slower, less reliable internet options, highlighting its speed and advanced technology. The brand positioning is functional, focusing on delivering superior performance and speed. # Product The product is Movistar fiber optic internet, designed for home use. It offers a fast and reliable internet connection with an option for a 400Mbps plan and a bonus offering of 1000 Mbps per year. The ad highlights the affordability of the product, addressing a potential purchase barrier by showcasing a promotional price of S/79.90 for two months. The core message promotes the idea of faster and more reliable internet at home. # Visual style The ad has a modern and clean visual style, with a focus on conveying technological advancement and speed. The production quality appears highly polished with studio-shot elements. The visual motif includes blurred, dynamic lines to represent connectivity and high speed. The image treatment features background removal, smooth gradients, and bright, clean lighting to emphasize the product. # Hooks Headline: Tu internet en casa ahora más rápido # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a headline stating, “Tu internet en casa ahora más rápido,” which translates to “Your internet at home now faster.” This sets the stage by immediately highlighting the key benefit of faster internet, from the brand’s perspective. - Next, the ad presents the product and offer: “Fibra Movistar” followed by “Plan 400Mbps S/79.90 x2 meses Precio regular S/89.90” and “Llévate 1000 Mbps xlaño.” This highlights the promotional price and speed options available, told from the brand’s perspective to showcase the value proposition. - The bottom of the ad features a visual of the ZTE internet router, connecting the promise of faster internet to a tangible product, presented from the brand’s perspective to provide a concrete image of the offering.

# Ad summary This image ad features two phone products side by side on a blue pedestal. The ad is targeted towards mothers and is advertising a new phone plan. # Brand positioning The brand is presented as a provider of mobile devices and internet plans with an emphasis on affordability and accessibility. The ad focuses on gifting a new phone to mothers, appealing to emotional values such as love and appreciation. The brand positions itself as a practical choice, offering plans that provide value through data and affordable pricing. This positioning suggests the brand aims to be the go-to for reliable, budget-friendly mobile solutions. # Product The ad features two Redmi 15C smartphones; one is charcoal gray and shown from the rear, while the other is black and shown from the front. The front-facing model displays a vivid screen image. Key features include a bonus of 30 GB of internet. It’s being advertised at a discounted price of S/539 al contado, emphasizing affordability. The phones are positioned on a blue platform, highlighting their design and appeal. The ad targets those looking to upgrade their mother's phone to a newer model. # Visual style The ad features a clean, modern look with bright, solid colors. The photo of the mother and son gives the ad a personal touch, while the product shots on the circular blue platform highlight the phone’s design. Overall, the ad maintains a balance between personal connection and product promotion. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a photo of a smiling mother and son, conveying a sense of warmth and family connection. The ad is shown from the perspective of a family member looking to show love and appreciation. - The ad transitions to promoting a new phone, specifically targeted towards mothers. The ad speaks from the brand's perspective, showing an offer of a new phone for mothers. - The ad finishes by displaying the phone and plan's features, highlighting the offer of 30 GB of internet with the phone. The ad speaks from the brand's perspective, focusing on features and benefits of the product.

# Ad summary Ad promoting cell phone packages from Movistar for Mother's Day featuring a happy, middle-aged mother with her son. The ad shows the cell phone, ear buds, and a data plan available as a bonus with purchase. # Brand positioning This Movistar ad conveys that they are a mainstream telecom provider offering affordable cell phone packages. The ad focuses on the emotional connection between a mother and her son, suggesting that a new phone is a meaningful gift for Mother's Day. The brand aligns with family values and caters to middle-class consumers by offering affordable prices and bonus data plans. # Product The ad features a cell phone package, including the REDMI Note 15 smartphone and REDMI Buds 6 PLAY earbuds. The smartphone has a large screen with a visible MI logo and text that reads “REDMI Note 15”. The earbuds are white and come in a charging case. The ad also highlights a bonus of 30GB of Internet data. The products are for anyone who wants to give their mother a new cell phone, but with a special focus on Mother's Day. # Visual style The ad has a clean, modern aesthetic with bright colors and a focus on the product. The image is well-lit and the composition is balanced. The ad looks to be studio-shot with a clean background and professional product presentation. The typography is bold and easy to read, which increases scannability in a fast-moving feed. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a loving portrait of a mother and son. This immediately establishes an emotional connection and highlights the warmth of the relationship, from the brand's perspective. - The scene transitions to product presentation. Two phones and a pair of ear buds are displayed on a circular podium. This implies that the product should be desired because it is valuable, from an external perspective. - A product offer, including a reduced price and data bonus is displayed. This encourages the user to convert by leveraging FOMO, from the brand's perspective.

# Ad summary This ad features an image of a mom and her son with the text, “mamá merece un celu NUEVO” (mom deserves a NEW phone). The ad shows two different phone models, accessories, and an offer of paying in 12 months. # Brand positioning The brand is positioned as a modern and affordable option for communication and entertainment devices, particularly for gifting to loved ones like mothers. It aligns with the values of family and celebration, pushing against the norm of self-gifting by emphasizing the emotional connection of giving a 'celu NUEVO' (new phone) to mom. The brand is functional, providing devices like phones and accessories at accessible payment plans. # Product The ad features two smartphones: The HONOR X7a and the OPPO A6x 5G. The HONOR X7a is shown with a light blue screen. The OPPO A6x 5G is shown with a light purple screen and 5G symbol. It also features complementary accessories including the HONOR CHOICE EARBUDS X7 LITE, and a black speaker ('PARLANTES'). The ad addresses the purchase barrier of upfront cost by highlighting the availability of payment plans ('Hasta en 12 meses' - Up to 12 months). The ad presents these products as the perfect gift to show appreciation to mothers. # Visual style The ad employs a bright and cheerful visual style, using a light blue color palette. The photography has a high production quality. The typography is clean and modern, and is integrated with the image in a non-obtrusive manner. The composition is balanced, with the phones and accessories arranged symmetrically on the podium. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of a mother and son embracing, suggesting a familial bond. This visual introduction aims to create an emotional connection with viewers who value family relationships. - The focal point shifts to showcase the smartphones and accessories available for purchase, presenting them as gift options for the mother. This product display serves to inform viewers about the available options and incentivizes a purchase. - Finally, the ad highlights the availability of installment plans, 'Hasta en 12 meses', (up to 12 months). This is intended to make the purchase more accessible to a broader audience by addressing potential financial concerns.

# Ad summary The ad promotes Movistar's Postpago Maximo mobile plan, emphasizing data and access to unlimited apps. It targets users looking for mobile data and app access for social media, offering a beach-themed visual to represent a lifestyle enhanced by constant connectivity. # Brand positioning Movistar is presented as a modern, lifestyle-oriented mobile network provider that enables users to fully enjoy their digital experiences without limitations. The brand promotes a sense of freedom and uninterrupted enjoyment, positioning itself as an essential service for a connected lifestyle. Through bright colors and beach imagery, the brand aligns with leisure, travel, and constant connectivity. # Product The featured product is Movistar's "Postpago Maximo" mobile plan, offering a significant amount of data and unlimited access to apps. The offer includes 30 GB of data, plus an additional 50 GB for 6 months, all for S/39.90. It addresses purchase barriers by highlighting both the data capacity and cost-effectiveness, positioning it as an advantageous option for frequent app users. # Visual style The ad has a clean, colorful, and playful visual style. The use of a cartoon SIM card character on a beach evokes a sense of leisure and connectivity. The image is brightly lit and features a gradient background that transitions from light blue to white. # Hooks Headline: Cámbiate a POSTPAGO MÁXIMO # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by inviting the viewer to switch to Movistar's Postpago Maximo plan. This immediately suggests that the brand wants to convert users from other networks, framing the offer as an upgrade or superior choice. - Next, the ad promises access to a new mobile network that lets people enjoy what they love without interruptions. The focus is on enabling a connected lifestyle. - The ad highlights a data offer and a price point, making the potential data savings and value clear for the customer. This reinforces the potential benefits of the plan. - The ad shows an illustration of a SIM card character enjoying a vacation, complete with beach setting, sunglasses, and luggage. This image conveys the lifestyle associated with unlimited data and connectivity, suggesting that the product enables freedom and travel.

# Ad summary Ad promoting the Redmi Note 15 smartphone and Redmi Buds 6 Play, as a gift for mothers. # Brand positioning The ad promotes a lifestyle of generosity and thoughtful gifting, aligning the Redmi brand with familial appreciation. By suggesting the Redmi Note 15 smartphone and Redmi Buds 6 Play as a gift for mothers, the brand positions itself as a facilitator of meaningful connections and modern convenience. The brand does not actively push against market competitors or challenge norms, but instead embraces an emotional appeal that highlights the value of family bonds. # Product The Redmi Note 15 smartphone is advertised alongside Redmi Buds 6 Play. The Redmi Note 15 is a sleek, modern smartphone featuring a dark screen and prominent camera array. The Redmi Buds 6 Play are presented as compact, wireless earbuds for audio enjoyment. Both products are combined as a gift, suggesting a package of communication and entertainment for the user. This bundle addresses a desire for connection and access to modern technology. # Visual style The visual style is clean and direct, with a focus on showcasing the products alongside emotionally appealing imagery. The ad uses a bright, high-key color palette with a predominantly blue and pink color scheme. The composition is simple and balanced, highlighting the key elements without feeling cluttered. The overall effect is modern and approachable, aimed at a broad audience. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image features a man with his arm around a woman, both smiling, suggesting a warm, familial moment. This sets the stage for the ad's focus on gifting and appreciation, establishing an emotional connection with the viewer and encouraging them to associate the product with positive relationships. The perspective is from the brand. - The headline "mamá merece un celu NUEVO" (mom deserves a NEW phone) communicates the ad's central message. This is from the brand, positioning the advertised products as a way to show love and gratitude towards mothers. It progresses the narrative by directly stating the purpose of the ad. - The ad highlights the price and an additional bonus of 30GB of internet with the purchase, appealing to the viewer's sense of value and practicality. This is from the brand, reinforcing the idea that the products are not only emotionally valuable but also economically sensible. - The image presents the Redmi Note 15 and Redmi Buds 6 Play on a pedestal, emphasizing their desirability and positioning them as a modern technology package. This is from the brand, showcasing the products in a visually appealing way to drive purchase intent.

# Ad summary The Movistar Hogar ad promotes a home internet and TV bundle with a focus on enjoying soccer games. The ad features an overhead shot of a stadium, followed by people enthusiastically watching a game, and concludes with the Movistar Hogar package details and pricing. # Brand positioning Movistar Hogar is presented as a provider of high-speed internet and TV services, positioning itself to cater to sports enthusiasts, specifically soccer fans. The brand emphasizes the experience of watching soccer at home, replicating the excitement of being in a stadium. It focuses on reliability and uninterrupted viewing, addressing common frustrations with streaming services. The brand's tone is enthusiastic and energetic, aligning with the passion of soccer. The brand's positioning is functional, highlighting performance and reliability, while also tapping into the emotional connection fans have with soccer. # Product The featured product is the Movistar Hogar internet and TV bundle. It offers high-speed internet and TV service that allows customers to enjoy live soccer matches without pauses or interruptions. The ad highlights that the service enables viewers to experience the passion of soccer as if they were in the stadium. The bundle includes Internet 400Mbps + TV for s/149.90 x 2 meses, and the user gets 1000 Mbps x 1 año. The service also includes L1MAX without additional costs. The ad emphasizes the seamless and uninterrupted viewing experience, addressing potential purchase barriers related to unreliable streaming. # Visual style The ad has a mix of high-quality stadium visuals and clean, graphic-based product displays. The editing style involves smooth transitions between scenes, creating a polished commercial feel. The pacing is consistent, with a focus on delivering information quickly. The cuts and transitions are synced with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Cámbiate hoy # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The ad begins with an overhead shot of a soccer stadium filled with fans, which is intended to immerse the viewer in the world of soccer and create a sense of excitement and anticipation. The brand logo is imposed on the field. - 00:01–00:03 00:01–00:03: A group of people is shown sitting on a couch, jumping and cheering as they watch a soccer match on TV. This visual mirrors the energy and excitement of being at the stadium, illustrating how Movistar Hogar brings the stadium experience to the home. The perspective is from an external observer, capturing their enthusiastic reactions. - 00:03–00:10 00:03–00:10: The ad transitions to a screen displaying the Movistar Hogar internet and TV bundle details, including pricing and special offers. This shifts the focus from the emotional appeal of soccer to the practical benefits of the service, providing concrete information to persuade viewers to switch. The presentation is from the brand's perspective, showcasing the value proposition of their product.

# Ad summary This ad is for a cellphone. It features a photo of a mother and son, along with information about discounts on purchasing the phone. # Brand positioning This ad does not explicitly mention the brand being promoted, however, it is implied that the brand wants to be considered one that is family-friendly and offers products that are useful for everyday life. There are no direct brand values that are aligned or promoted, and it is unclear if the brand is pushing against any specific behaviors. # Product The product being advertised is a cellphone, specifically, an iPhone. The phone has a sleek design with a black casing and is shown alongside a MagSafe charger. The ad is clearly designed to encourage viewers to purchase it for their mothers, and purchase barriers are lowered by mentioning the availability of 12-month payment plans and a 30% discount. # Visual style The ad uses a studio-shot style with a clean, modern aesthetic. It features bright, flat colors, a minimalistic background, and a focus on product clarity. The design integrates graphic text boxes and emphasizes clear messaging to enhance scannability in-feed. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a photo of a mother and son smiling while the son has his arm around his mother's shoulders. The ad aims to show the importance of family connections and the value of celebrating mothers, which is conveyed by the photographer. - Next, the focus shifts to promoting the cellphone as a gift for mothers, with the tagline "mamá merece un celu NUEVO" to show the brand's intention is to connect positive family imagery with the product offering. - The ad highlights the promotion of discounts and installment plans to show the brand is trying to address financial barriers to purchase and make the cellphone more accessible, conveyed by the brand. - Finally, the cellphone, the MagSafe charger, and the legal disclaimer are displayed to show the brand is sharing details about the product and any important terms and conditions that apply to the discount or offer, conveyed by the brand.

# Ad summary This ad promotes phone and smart watch deals, highlighting discounts up to 30% and financing options for mom's gifts. # Brand positioning The brand appears to be a mobile network operator, as indicated by the logo in the top left corner. It presents itself as a facilitator of gifting and connection, particularly during holidays like Mother's Day. By offering deals on phones and smartwatches, the brand positions itself as an accessible provider of tech upgrades. The brand seems to aim for a family-oriented, gift-giving-based emotional connection, promoting the idea of updating technology as a thoughtful gesture. # Product The ad showcases several electronic devices available for purchase through the mobile network operator. The products include the REDMI Note 15 Pro 5G smartphone, a SAMSUNG Galaxy A37 smartphone, and the SAMSUNG GALAXY FIT3 smartwatch. All three products are displayed prominently on a blue platform. The ad explicitly advertises discounts of up to 30% on the purchase, as well as offering installment plans of up to 12 payments. # Visual style The ad features a bright, clean visual style with a focus on product presentation and a family-oriented theme. The image is well-lit, with a clear product display and a gradient background. The photo of the man and the woman lends a personal, relatable feel. The image is highly polished. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image begins with a photo of a smiling adult son and his mother with his arm around her, celebrating the idea of gifting mom a new phone. This establishes the context for the ad, implying it's targeting people looking for gifts for their mothers, told from the brand's perspective. - The image then highlights the available discount (up to 30% off) and payment options (up to 12 installments) for the phones and smartwatch. This section focuses on affordability and convenience, shown from the brand’s perspective in order to drive purchase consideration. - Finally, the products themselves are displayed, emphasizing the specific models available (REDMI Note 15 Pro 5G, SAMSUNG Galaxy A37, and SAMSUNG GALAXY FIT3), from the brand's perspective, highlighting product specifics.

# Ad summary This image ad promotes Redmi smartphones, targeting customers in Peru. The ad features a middle-aged mother and son and is promoting the Redmi Note 15 along with the Redmi Buds 6 Play, highlighting a monthly payment plan and bonus internet data. # Brand positioning The ad presents Redmi as a brand that offers accessible technology solutions for everyday users, particularly highlighting its smartphones and wireless earbuds. By featuring a mother and son, Redmi aligns itself with family values and positions its products as thoughtful gifts. The brand appears to cater to a demographic looking for reliable technology without unnecessary complexities, making it a practical choice for consumers in the Peruvian market. # Product The ad features the Redmi Note 15 smartphone, presented in black with a quad-camera setup on the rear. The device is shown with its screen displaying an abstract graphic. The Redmi Buds 6 Play, wireless earbuds, are presented in a white charging case. The earbuds are displayed next to the phone to emphasize that they are being offered as an addition to the phone. The offer details a payment plan of S/154 per month over 12 months, as well as a bonus of 30GB of internet data. # Visual style The ad features a clean and modern design. The image treatment includes background removal and a bright, uniform lighting style that makes the products and people stand out. The color palette is dominated by blue and pink, which contrasts with the black phones. The typography is large and bold, ensuring the text is easily readable. The image is designed to be eye-catching and easily scannable. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with a visual of a middle-aged mother and son embracing, immediately establishing a warm, family-oriented tone. This is included to create a connection and emotional appeal, positioning the ad to be about family, care, and providing for loved ones. The audience is experiencing this from the perspective of someone who values family and relationships. - Next, the ad transitions to showcasing the Redmi Note 15 and Redmi Buds 6 Play. This is included to highlight the product that is being offered. The audience is experiencing this from the perspective of a potential customer being introduced to the product. - The ad highlights a monthly payment plan and bonus internet data. This is included to present the financial and practical benefits of purchasing the smartphone. The audience is experiencing this from the perspective of a customer considering affordability and added value.

# Ad summary This ad showcases the Honor Magic8 Lite and Nubia Air 5G cellphones, with a promotion of up to 12 months of payments. Additionally, it features a 'gift' of accessories including the Honor Choice Headphone Pro and the Live Clip. # Brand positioning This ad positions Honor as a provider of modern mobile technology and accessories. The ad seems to be running in a Spanish-speaking country, given the use of the language in the ad copy. The brand is presented as a gift-giving solution. The focus on payment plans suggests that Honor is striving to make its products accessible to a broad audience, while the inclusion of accessories enhances the perceived value, presenting the brand as generous and attuned to its customers' needs. # Product The ad highlights two specific smartphone models: the HONOR Magic8 Lite and the nubia Air 5G. These phones are accompanied by the HONOR Choice Headphone Pro and the LIVE CLIP accessory, which are being promoted as a gift with purchase. The main USP is the availability of up to 12 months of payments. The ad seeks to remove the purchase barrier by offering extended payment options, making it easier for customers to acquire the latest mobile technology. # Visual style The ad features a clean, modern design with bright, inviting colors. The layout is simple and easy to follow, with clear product shots and concise text. The photo of a mother and son adds a personal touch, while the overall style is polished and professional. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showing a photo of a man and woman, presumably a son and mother, to convey the message that the new cell phone is the perfect gift for mom. The intent is to establish an emotional connection with the audience, emphasizing the ad's core message about gifting. - The ad highlights that the product is available in up to 12 payments and promotes a gift of accessories to sweeten the deal. The intention is to incentivize the purchase by highlighting the financial benefits and additional value of the product. - The ad showcases the products themselves, including the Honor Magic8 Lite and nubia Air 5G smartphones, along with the Honor Choice Headphone Pro and Live Clip accessories. This aims to inform the audience of the specific products available and their features.

# Ad summary This image ad showcases the Redmi Note 15 Pro 5G and presents it as a perfect gift for mothers, emphasizing its affordability and bundled data bonus. The ad aims to appeal to customers looking for a new phone for their mothers, highlighting the value proposition of a modern smartphone with internet access at a manageable monthly cost. # Brand positioning The brand, presumably a telecommunications company, positions itself as a facilitator of connectivity and gift-giving, particularly towards mothers. The brand's values align with affordability and providing essential services like internet access, making technology accessible to a broader audience. By focusing on a gift-giving occasion like Mother's Day, the brand taps into emotional connections, promoting a sense of care and consideration. The positioning is functional, emphasizing the provision of a smartphone and internet services, while also carrying an emotional dimension related to family and appreciation. # Product The advertised product is the Redmi Note 15 Pro 5G, a modern smartphone. It is targeted toward customers looking to provide their mothers with a new phone, implied by the headline “mamá merece un celu NUEVO”. The ad explicitly mentions a monthly payment plan of S/188 over 12 months, aiming to address the purchase barrier of cost. A key selling point is the bundled 30GB of internet data as a “¡BONO!”, enhancing the phone's utility and value. Additionally, a “SOUND POCKET” accessory is included and shown in the image. The ad highlights that this phone is a practical and valuable gift, modernizing connectivity for the recipient. # Visual style The ad has a clean and modern aesthetic. The image quality is high, indicating a professionally produced visual. The color scheme is dominated by blue, purple, and white, creating a vibrant and appealing look. The layout is well-organized, with distinct sections for the emotional connection (family photo), the offer (promotional text), and the product display (Redmi Note 15 Pro 5G). The overall style seems optimized for in-feed display, with clear messaging and attractive visuals designed to catch the user's eye. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by depicting a mother and son smiling and embracing in the upper portion of the ad, creating a heartwarming scene to evoke positive emotions associated with family and gift-giving. This is presented from the perspective of the brand to establish an emotional connection with the audience. - The ad continues with a headline and promotional text that reads, “mamá merece un celu NUEVO”, followed by "Cuota mensual desde S/188 x12 meses" and "¡BONO! 30 GB Internet", emphasizing affordability and value. This message is told from the perspective of the brand to showcase the product's suitability as a gift, its cost-effectiveness, and the additional data bonus. - The ad then displays the Redmi Note 15 Pro 5G from both the front and back, along with a "SOUND POCKET" accessory, positioned to show off the product and its bonus offering. The visuals are presented from the brand's perspective to highlight the product's design, features, and accessories.

# Ad summary This ad promotes the purchase of a new cell phone as a gift for mom and includes the offer of a phone and free accessories. # Brand positioning The brand is not explicitly mentioned, but it is implied to be a provider of cell phones, specifically iPhones. The ad promotes the idea of treating mothers to a new phone, positioning the brand as a facilitator of thoughtful and modern gifting. The brand appears to align with the cultural norm of showing appreciation to mothers and pushes against the notion that mothers may not desire or deserve the latest technology. # Product The featured products are two different models of iPhones, identified by the text below as "iPhone 13" and "iPhone 14". The phones are displayed to showcase their screens and sleek design. The ad also includes a MagSafe charger and a standard iPhone charger. These accessories are presented as complementary items to enhance the phone experience. The ad presents the phones as desirable gifts, targeting customers who want to provide their mothers with the latest technology and convenience. # Visual style The ad employs a clean and modern aesthetic with a focus on product display. The color palette is dominated by blues, pinks, greens and whites. The use of a platform and lighting effects gives the products a sense of importance, while the inclusion of a real-life couple gives the ad a personal touch. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand’s perspective, the ad opens by highlighting the opportunity to give a new phone as a present, framing it as a way to show love and appreciation. The message is warm and focuses on celebrating mothers. - The brand clarifies the offer of up to 24 interest-free installments, appealing to budget-conscious buyers. They specify eligible credit cards, expanding on the financial benefits of purchasing from them. - The ad emphasizes a value add by highlighting the inclusion of free accessories, suggesting a bonus gift with purchase. - The product is displayed on a pedestal, implying that the product is premium and deserves to be showcased.

# Ad summary This vertical video ad promotes Movistar's phone offerings, highlighting a special deal for mothers. It features two individuals holding up phones against a blue background with overlaid text about discounts and accessories. The ad ends with a call to action to order from Movistar. # Brand positioning Movistar is presented as a telecommunications provider that offers phones and related services. The brand appears to be targeting family-oriented consumers, specifically highlighting offers related to Mother's Day. The brand aligns with a tone of celebration and gifting, focusing on providing value through discounts and accessories. Movistar follows category norms by promoting its products with a focus on deals and upgrades, emphasizing both functional aspects (the phones themselves) and emotional ones (gifting for loved ones). # Product The ad showcases various smartphone models available through Movistar. These phones are featured as ideal gifts, particularly for mothers, and are promoted alongside accessories. The clear USP is that purchasing a phone comes with a free accessory, enhancing the value proposition. The ad appeals to those looking to upgrade their phone or purchase a gift, addressing the potential purchase barrier of cost by offering a discount of up to 30% for Movistar Total customers. The ad indicates that these phones are available for purchase at Movistar retail locations or online. # Visual style The ad has a bright, clean aesthetic with a focus on clear, direct messaging. The editing style is static with no transitions. The production quality appears to be a polished commercial style, using bright colors and simple graphics to convey information quickly. The pacing is quick, with text overlays appearing and changing rapidly to highlight key points. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Pídelo en tiendas Movistar o en movistar.com.pe (Order it in Movistar stores or at movistar.com.pe) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with two people holding up phones and smiling at the camera. - 00:00–00:03 Text appears highlighting a special promotion for Mother's Day, suggesting the phones are ideal gifts for mothers. - 00:03–00:06 The ad then displays a discount offer for Movistar Total customers, incentivizing purchase. - 00:07–00:09 The ad concludes with a call to action to purchase from Movistar stores or the website.

# Ad summary This ad is designed to promote smartphone products, specifically targeting mothers with an offer for mother's day. The ad uses images of a family, along with specific product promotions to encourage the purchase of new smartphones. # Brand positioning This ad does not explicitly focus on brand-level positioning; instead, it leverages a key holiday, mother's day, to promote an immediate purchase decision. While the ad features both Xiaomi and Samsung products, the focus is on functional attributes, offers, and affordability. No strong brand identity or aspirational values are highlighted beyond this product-focused approach. # Product The ad features the Xiaomi REDMI Note 15 and the Samsung Galaxy A17 smartphones. The main selling points highlighted are promotional discounts and installment payment plans, such as "Hasta 30% Dscto. al contado" and "Hasta en 12 cuotas". The ad also bundles the phones with accessories, specifically the BUDS 6 PLAY and a 15W charger. These bundles and deals are the primary reasons conveyed for considering or buying the product. # Visual style The ad has a bright, clean visual style with a focus on clear product presentation and promotional messaging. The use of bright blue and pink creates a cheerful and inviting feel, while the product shots are well-lit and detailed. The overall aesthetic is straightforward and designed for quick comprehension. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a warm, inviting image of a smiling mother and son. This is to immediately create a positive emotional connection with the viewer, appealing to their sense of family and love, from the brand's perspective. - The next element is the tagline "mamá merece un celu NUEVO", which translates to 'Mom deserves a new cell phone'. It is designed to emotionally motivate the viewer to consider buying a new phone for their mother, framing it as a well-deserved gift, from the brand's perspective. - The ad highlights the specific smartphones available, along with promotional discounts and payment plans. This is intended to provide practical purchase information and make the product more affordable for the viewer, from the brand's perspective. - The ad showcases the additional accessories included, such as earbuds and a charger. It aims to increase the perceived value of the offer and further incentivize the viewer to make a purchase, from the brand's perspective.

# Ad summary This is a social media ad for an iPhone 13, which the user is prompted to buy for their mother. # Brand positioning This ad does not focus on promoting the brand's identity as a whole, but instead on specific promotions and benefits to be obtained from buying the product. The ad also uses the emotional connection between mother and child in order to motivate purchases, which could imply that the brand is considerate and places value on family relationships. # Product The product being advertised is a black iPhone 13. The ad attempts to address the purchase barrier of the high price of a new smartphone by offering a discount for paying in cash as well as an additional 30 GB of internet data. # Visual style The ad features a flat, graphic design approach with a mix of realistic photography and product rendering. The color palette is dominated by blue and white, with pops of pink and purple for emphasis. The typography is clean and modern, with a mix of sans-serif fonts. The overall aesthetic is clean and appealing. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting a photo of a mother and child, and proposes the idea that mothers deserve a new cell phone. This is intended to inspire consideration of this gift, and perhaps make the viewer more sympathetic towards their mother and their technology needs. The message is being conveyed by the brand. - The ad then shows the price of the phone and the additional bonus of 30GB of internet. This is meant to provide an incentive and present the product in an appealing way. The message is being conveyed by the brand. - The ad concludes with a product shot of the iPhone 13. This is intended to give the viewer a better idea of the product and encourage them to follow through with the purchase. The message is being conveyed by the brand.

# Ad summary This ad is for cell phones, promoting them as a gift for mom. The ad features a woman and man, two cell phones, and accessories. The ad highlights financing options and features. # Brand positioning The ad features two brands of cell phones, HONOR and OPPO, being promoted as gift options for mom. The brand positioning focuses on affordability with the option of financing and free accessories, suggesting a value-driven purchase. The ad emphasizes that these phones are a worthwhile gift. # Product The ad showcases two cell phone models: the HONOR X7d and the OPPO A6x 5G. The HONOR X7d has a light blue screen, and the OPPO A6x 5G features a purple gradient. The ad also promotes additional accessories included as a gift with the purchase, such as HONOR CHOICE EARBUDS X7 LITE and 'PARLANTES'. The ad highlights financing options of up to 12 installments and bundles to address potential purchase barriers, promoting the phones as accessible and valuable gifts for Mother's Day. # Visual style The ad has a polished, studio-shot production quality with a clean and bright aesthetic. The color palette is dominated by blues and whites, creating a fresh and modern feel. The products are displayed on a glowing platform, drawing attention to their features. The typography is bold and clear, ensuring readability. The image treatment includes background removal, which isolates the products and people. This style aims to be visually appealing and easily scannable. # Hooks Headline: mamá merece un celu NUEVO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showing a smiling mother and son, establishing an emotional connection by positioning the product as a gift. The intent is to create a warm, relatable image that resonates with the target audience from the perspective of the brand. - The ad highlights the cell phones and accessories on a platform, showcasing the products' features and design. This is from the brand's perspective, emphasizing the value of the phones as desirable gifts. - The ad includes text about payment options, offering 12 installments and free accessories, which aims to reduce purchase barriers. This is from the brand’s perspective, seeking to incentivize the purchase.