How Modibodi Advertises on Meta

# Ad summary This image ad showcases Modibodi's period swimwear through a bright, outdoor poolside setting, featuring a model confidently posing with the product. The ad aims to normalize and promote the swimwear with a bold headline and a focus on comfort and style. # Brand positioning Modibodi is presented as a brand that challenges the norms around menstruation by offering functional and fashionable solutions. The brand seeks to occupy a space in the consumer's mind as an innovative and body-positive company that prioritizes comfort and confidence during periods. The brand aligns with values of openness, freedom, and empowerment, pushing against the traditional stigmas and discomfort associated with menstruation. It opts for a functional positioning, emphasizing the practicality and reliability of its period swimwear, but also integrates emotional benefits like feeling confident and carefree. # Product The featured product is period swimwear by Modibodi, designed for worry-free swimming during menstruation. The swimwear includes a black bikini top and high-waisted bottoms. The suit aims to provide full coverage and protection, similar to a standard swimsuit, but with built-in leak-proof technology. It addresses the purchase barrier of discomfort and inconvenience typically associated with swimming during periods. The ad implies that the swimwear is stylish and discreet, making it a desirable alternative to traditional period products. The primary reason to try or buy the product is the freedom and peace of mind it offers, allowing wearers to enjoy swimming without anxiety about leaks or discomfort. The swimwear is presented in a bright, summery, poolside setting, suggesting its ideal use occasion. # Visual style The ad has a clean, bright, and vibrant visual style, employing natural lighting and clear imagery. The production quality appears to be professional, with attention to detail in the setting and model presentation. The ad mimics an in-feed social media post. # Hooks Headline: JAW-DROPPING PERIOD SWIMWEAR # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a bold statement, “JAW-DROPPING PERIOD SWIMWEAR”, challenging the perception of period-related products as mundane or embarrassing. This serves to capture attention and set the tone for a revolutionary product, from the brand's perspective. - The visual focuses on a model confidently posing by a pool in Modibodi period swimwear, implying that the product allows for carefree activity during menstruation. This shifts the narrative to the customer's experience, showcasing the freedom and comfort the product provides. - The brand logo is displayed at the bottom, reinforcing brand recognition and trustworthiness. This brings the story back to the brand, solidifying its image as a provider of innovative solutions.

# Ad summary This ad is for Modibodi and Puma swimwear. Two women are wearing the swimsuits and playing with water guns by a pool. The women are dancing and playing in and out of the pool. # Brand positioning The brand Modibodi is a collaboration with Puma swimwear. The brand is modern, and targeted towards women. The swimsuits are for women who are active and looking for something fun, playful, and functional. # Product The Modibodi and Puma collaboration swimwear comes in a couple different colors and styles. There is a black one-piece suit, a teal one-piece suit, and a teal bikini top with black shorts. The swimsuits are functional and can be worn in the water for swimming. The suits feature Puma’s logo on them. # Visual style This ad has a modern and fun aesthetic. The editing style features quick cuts. The ad has a UGC feel. The pacing is consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Two women wearing Puma and Modibodi suits are standing in front of a building and a pool. - 00:01–00:03 00:01–00:03 The woman in the teal one-piece suit walks past the camera and smiles. - 00:03–00:05 00:03–00:05 The other woman in the black bikini top points a water gun at the camera and smiles. - 00:05–00:08 00:05–00:08 The two women are wearing white robes and are dancing by the pool. - 00:08–00:10 00:08–00:10 The woman in the teal one-piece suit puts on a motorcycle helmet. The other woman jumps into the pool. - 00:10–00:12 00:10–00:12 A young girl is underwater and then climbs out of the pool. - 00:12–00:17 00:12–00:17 The two women are playing with water guns and squirting each other with water.

# Ad summary This ad showcases Modibodi's anti-leak period swimwear. It features a woman at a poolside or balcony, wearing different styles of the swimwear while engaging in playful activities. The ad emphasizes that wearing Modibodi swimwear allows one to enjoy swimming without worrying about leaks during their period. # Brand positioning Modibodi is presented as a brand that offers anti-leak period swimwear, aiming to provide women with confidence and freedom during their periods, particularly while swimming. The brand aligns with a lifestyle of fun and carefree activity, promoting the idea that periods should not restrict one's enjoyment of life. It pushes against the norms of traditional period care by offering a functional and stylish alternative to conventional products like tampons and pads for water activities. Modibodi's positioning is both functional, through its anti-leak technology, and emotional, offering empowerment and freedom. # Product The featured product is Modibodi's anti-leak period swimwear, designed to allow women to swim comfortably and confidently during their periods without worrying about leaks. The swimwear comes in various styles, including a bikini and a one-piece suit, all in black. The key USP is its ability to prevent leaks. The swimwear is for women who want to enjoy swimming and water activities without the limitations or concerns associated with menstruation. The ad addresses the purchase barrier of discomfort and anxiety related to period leaks, especially in public swimming environments, by offering a reliable and fashionable solution. # Visual style The ad has a bright, summery aesthetic with natural lighting and a polished commercial feel. The editing style consists of quick cuts and smooth transitions, creating a fast-paced rhythm. The pacing is consistent, with cuts timed to the beat of the music. The overall visual style supports the intended tone of carefree fun and confidence. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman standing on a balcony, throwing her hands up in the air and smiling. - 00:01–00:04 00:01–00:04: The scene cuts to her sitting by a pool, talking on a blue phone. She then puts on a white helmet and prepares to go swimming. - 00:04–00:05 00:04–00:05: A shot of her legs entering the water is shown. - 00:05–00:09 00:05–00:09: She is now seen sitting on the side of the pool, dipping her legs in the water and relaxing. - 00:09–00:15 00:09–00:15: The woman is shown sitting by the pool, drinking from a shark-shaped cup and smiling. She then poses with the swimwear.

# Ad summary This ad features a blonde woman recommending period pants. She goes over some of her concerns before she purchased them and what she's learned since she made the switch. She recommends this product to women looking for period protection. # Brand positioning Modibodi is a period-proof apparel brand. The brand promotes sustainability and offers underwear that is washable and reusable. They position themselves as body positive and feature diverse models. Modibodi aims to occupy the consumers' minds by prioritizing performance, comfort, and the environment. # Product Modibodi period pants are reusable, washable underwear designed to replace disposable period products like pads and tampons. The pants feature a thin gusset that absorbs period flow, so they don't feel bulky and stop any leaks. They can be worn like regular underwear under clothing, even during exercise. They are available in different absorbencies, including light, moderate, and super. At the end of the day, the underwear can be rinsed and washed with regular laundry, leaving the wearer feeling fresh and clean all day. # Visual style The ad is shot in a casual, UGC style. The production quality looks scrappy with natural lighting. The cuts are quick, and the pacing is consistently upbeat. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator starts by expressing something she wishes she knew before buying period pants. - 00:02–00:09 She expresses that she loved the idea of period pants but was a little worried they would be bulky or soggy or not actually stop any leaks. - 00:09–00:12 She states what she's learned since she's made the switch. - 00:12–00:17 She shows how thin the part is that absorbs your period is so thin. - 00:17–00:21 She shows how thin the part is that absorbs your period is so thin you can literally wear them under your regular clothes and no one would ever know you're not wearing normal undies. - 00:21–00:24 She adds that being thin doesn't mean they can't handle a period. - 00:24–00:31 She shows she has pairs in light, moderate, and super absorbency and has never once had a leak and never even had to worry about a leak. - 00:31–00:36 She tells viewers that even when she's exercising, she's wearing a pair and feels so confident she can just do whatever. - 00:37–00:44 She says it never feels like she's sat in her period because the part really does a good job of absorbing the flow so quickly, so you feel fresh and clean all day. - 00:44–00:48 She explains that at the end of the day, you rinse them out and pop them in the wash with your normal laundry. - 00:48–00:54 She states that it's so easy, and she really wishes she'd bought period pants sooner to be honest but is glad to be here now.

# Ad summary This image ad for Modibodi features a woman wearing a pair of black Modibodi underwear. The ad promotes a special offer: buy four pairs and get the fifth one free. # Brand positioning Modibodi is presented as a modern and body-positive brand that focuses on providing comfortable and sustainable alternatives to traditional underwear. The brand aims to occupy a space in the consumer's mind as an innovative solution for period and incontinence needs, promoting confidence and convenience. The brand aligns with values of sustainability and self-care, pushing against the norms of disposable feminine hygiene products. The brand positioning is both functional, offering leak-proof technology, and emotional, empowering women to feel secure and comfortable during their periods or with incontinence issues. # Product The featured product is a pair of black Modibodi mid-rise briefs, designed for moderate absorbency. These briefs are part of a 5-pack, as indicated by the text "BASIC MID-RISE BRIEF MODERATE 5 PACK." The product is intended for women seeking comfortable and reliable period or incontinence protection. The ad highlights the product's availability in a pack, suggesting value and convenience. The ad addresses the purchase barrier of cost by offering a "BUY 4 & GET 5TH FREE" promotion, making the product more accessible and appealing to potential customers. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product. The production quality appears to be high, with professional lighting and clear imagery. The use of a solid background and simple layout creates a visually appealing and easy-to-scan ad. The typography is bold and legible, drawing attention to the promotional offer. # Hooks Headline: BUY 4 & GET 5TH FREE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up shot of a woman wearing a pair of black Modibodi underwear, showcasing the product in use. This is intended to demonstrate the fit and appearance of the underwear from the customer's perspective. - The ad then transitions to a promotional message, "BUY 4 & GET 5TH FREE," presented in a visually appealing design. This is intended to incentivize purchase by highlighting a cost-saving opportunity from the brand's perspective. - The ad concludes with a product description, "BASIC MID-RISE BRIEF MODERATE 5 PACK," providing additional information about the specific product being advertised. This is intended to inform the customer about the product's features and availability from the brand's perspective.

# Ad summary This image ad promotes Modibodi's period underwear, highlighting its collaboration with Puma. The ad emphasizes the underwear's invisibility under tight activewear, suggesting comfort and discretion during physical activities. The design is clean, with a focus on the product and the brand's partnership. # Brand positioning Modibodi is presented as an innovative brand focused on providing comfortable and discreet period underwear solutions. The brand aligns with values of confidence and freedom from traditional period product constraints. By collaborating with Puma, Modibodi aims to reinforce its position as a modern, active-lifestyle-oriented brand, pushing against the norms of bulky or uncomfortable period solutions. The brand positioning is both functional (providing leak-proof protection) and emotional (promoting confidence and comfort). # Product The product is Modibodi period underwear, designed for activewear. The underwear is burgundy and high-waisted, featuring a seamless design. Its primary USP is its invisibility under tight activewear, allowing for discreet wear during physical activities. The collaboration with Puma is highlighted, suggesting a product suitable for sports and workouts. The ad addresses the purchase barrier of discomfort or visibility often associated with period underwear, by presenting a sleek and discreet solution. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product. The use of a gradient background and soft lighting gives it a modern and polished look. The typography is simple and legible, contributing to the ad's scannability. The overall style is designed to be eye-catching yet straightforward, suitable for quick viewing in a social media feed. # Hooks Headline: INVISIBLE UNDER THE TIGHTEST ACTIVEWEAR # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline "INVISIBLE UNDER THE TIGHTEST ACTIVEWEAR," immediately establishing the product's key benefit. This is told from the brand's perspective to grab the viewer’s attention and highlight the core problem it solves: visible panty lines with activewear. This helps attract users looking for such a solution. - The central image showcases the product itself—burgundy underwear—accentuated with a circular badge stating "NEW PUMA X MB," promoting the new collaboration. This visual is presented from the brand's POV, showing the product in a way that is directly tied to the brand partnership and reinforces its purpose. - Finally, the ad concludes with the Puma and Modibodi logos side by side at the bottom, reinforcing the partnership. This is presented from the brand's POV. This placement assures the customer of the authenticity of the product.

# Ad summary This image ad features a woman wearing Puma x Modibodi underwear under a white top. The ad emphasizes the underwear's seamless design and invisibility under tight activewear, highlighting comfort and functionality. # Brand positioning Puma, in collaboration with Modibodi, is presented as a brand focused on functional activewear that prioritizes comfort and discretion. The collaboration blends Puma's athletic brand recognition with Modibodi's expertise in innovative undergarments, creating a product that aligns with an active lifestyle. This brand positioning suggests an understanding of consumers' need for performance apparel that is both effective and unnoticeable, catering to those who value a seamless experience in their activewear. # Product The featured product is a pair of dark blue seamless underwear designed for activewear, created through a collaboration between Puma and Modibodi. The underwear is designed to be invisible under tight clothing, ensuring no visible lines or bunching. They provide full coverage and feature a high-cut leg opening. The underwear is made from a smooth material and has minimal visible seams, emphasizing comfort and functionality. The PUMA and Modibodi brand names are placed on the waistband, signifying the collaboration. # Visual style The ad features a minimalist aesthetic with a focus on the product and its seamless design. The lighting is soft and natural, highlighting the model and the clothing. The composition is clean, with a blurred background to keep the attention on the product and the woman wearing it. The overall style conveys a sense of comfort and discretion. # Hooks Headline: INVISIBLE UNDER THE TIGHTEST ACTIVEWEAR # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a shot of a woman wearing dark blue underwear under a white tank top. The purpose of this is to showcase the product in a real-life setting. This is from the customer's POV. - The copy emphasizes the underwear's invisibility under tight activewear, conveying the benefit of seamlessness. This is from the brand's POV. - The product is displayed in detail, highlighting its design and fit. This shows the value of a discreet and comfortable activewear solution from the brand's POV. - The branding for PUMA x Modibodi is clearly displayed, reinforcing the collaboration and credibility. This is from the brand's POV.

# Ad summary This ad showcases Modibodi's leak-proof swimwear with a woman playfully spraying herself with a hose, highlighting the product's ability to handle water and prevent leaks. # Brand positioning Modibodi is presented as a brand that challenges traditional norms surrounding menstruation and swimwear by creating functional and fashionable leak-proof swimwear. The brand offers women a comfortable and confident way to manage their periods while enjoying water activities. Modibodi aims to occupy a space in the consumer's mind as an innovative and empowering solution that eliminates anxiety and promotes freedom during menstruation. The brand promotes a lifestyle of active living, body positivity, and unrestricted fun. # Product The featured product is Modibodi's anti-leak period swimwear. This swimwear is designed to provide protection against leaks during menstruation while swimming or engaging in water activities. The ad highlights that the swimwear allows women to enjoy thrills without worrying about spills. The ad shows that the swimwear is a black two-piece bikini. This product aims to eliminate the barrier of period-related anxiety that prevents women from fully enjoying swimming or water activities. # Visual style The ad has a vibrant and playful visual style, with bright colors and a natural outdoor setting. The production quality appears to be high, with professional lighting and clear focus. The image is clean and well-composed, making it easily scannable. The typography is modern and legible, enhancing the overall aesthetic. The ad seems designed to be eye-catching and disruptive, contrasting typical period-related advertising with a sense of fun and freedom. # Hooks Headline: MORE THRILLS. NO SPILLS. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a woman standing on a lawn, playfully spraying herself with a hose. This sets the stage for demonstrating the product's ability to handle water and prevent leaks, from the customer's POV. - The woman smiles confidently as she sprays herself, reinforcing the idea that the swimwear allows for worry-free enjoyment. This is intended to visually convey the brand's promise of freedom and comfort, from the customer's POV. - The ad concludes with the Modibodi logo, reinforcing the brand's identity and its innovative solution to menstruation-related concerns during water activities. This is a brand-driven message that consolidates the product's benefit, from the brand's POV.

# Ad summary This ad showcases Modibodi's anti-leak period swimwear through a vibrant and humorous scene. It features a woman confidently taking a phone call poolside, wearing the swimwear and red shoes, with the assertive headline 'LEAKS ARE CANCELLED.' The ad promotes freedom and reliability during menstruation, targeting active women. # Brand positioning Modibodi is presented as a brand that challenges the anxieties and inconveniences associated with menstruation, particularly during activities like swimming. The brand emphasizes freedom, confidence, and reliability, positioning itself as a modern solution that allows women to live their lives without interruption or worry. It targets a demographic that values both functionality and a vibrant lifestyle, advocating for period-proof solutions that don't compromise on style or activity. Modibodi occupies a space in the consumer's mind as an innovator, pushing against traditional norms by offering stylish, functional, and discreet period swimwear, liberating women from the constraints of conventional period management. # Product The featured product is Modibodi's anti-leak period swimwear, designed to provide protection and peace of mind during menstruation. The swimwear is presented as a stylish and functional alternative to traditional period products, allowing women to swim and engage in water activities without fear of leaks or discomfort. The ad highlights the swimwear's unique selling proposition of combining fashion with leak-proof technology, enabling users to maintain an active lifestyle without interruption. The product is clearly for women who seek reliable and discreet period protection, particularly during swimming or water-related activities. The ad conveys that Modibodi swimwear is worth trying or buying because it eliminates the worry of leaks, offers freedom and confidence, and seamlessly integrates into a stylish, active lifestyle. # Visual style The ad has a highly polished, studio-shot aesthetic with vibrant colors and clear lighting. The visual motif includes a mix of lifestyle and product integration, showcasing the swimwear within a relatable, aspirational poolside scene. The image treatment involves background removal and color grading to enhance the overall vibrancy. The typography is integrated in a large, bold style to immediately capture attention and reinforce the core message. The visual style disrupts typical period-product ads by presenting a confident, carefree image, increasing stop power in the feed. # Hooks Headline: LEAKS ARE CANCELLED # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the headline 'LEAKS ARE CANCELLED,' immediately setting a tone of liberation and confidence. This is told from the brand's perspective, making a bold claim about its product's capabilities. - A woman is shown poolside in a black bikini, oversized sunglasses and bright red shoes, casually chatting on the phone. This visual beat, experienced from the customer's POV, illustrates the product in use, emphasizing its seamless integration into an active, stylish lifestyle and conveying a message of worry-free fun. - The ad concludes with the brand's logo, 'modibodi Anti-Leak Period Swimwear.' From the brand's point of view, this reinforces the product's identity and its core benefit, anchoring the message of reliable, fashionable period protection.

# Ad summary This ad features a woman in a bathroom mirror selfie, wearing Modibodi period underwear and a matching top. The ad highlights a sitewide sale of up to 40% off. # Brand positioning Modibodi is presented as a modern, body-positive brand offering sustainable and discreet alternatives to traditional period products. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, eco-friendly period underwear. The brand aligns with values of sustainability, comfort, and body positivity, pushing against the norms of disposable period products and promoting a more relaxed and confident approach to menstruation. The brand positioning is both functional, offering a practical solution to period management, and emotional, empowering women to feel comfortable and confident during their periods. # Product The featured product is Modibodi period underwear, presented as a comfortable and sustainable alternative to traditional period products. The ad shows a matching set of black underwear and a top. The underwear is designed for women and girls to wear during their periods, offering protection and comfort. The ad highlights that Modibodi's period underwear is currently up to 40% off sitewide, addressing the purchase barrier of cost by offering a significant discount. The ad showcases the product being worn in a casual, everyday setting, suggesting it can be seamlessly integrated into daily life. # Visual style The ad has a casual, UGC-style aesthetic, resembling a selfie taken in a bathroom. The lighting is natural, and the image is unfiltered. The overall tone is relaxed and approachable, aiming to create a sense of authenticity and relatability. # Hooks Headline: PSA: Modibodi's period underwear is currently up to 40% off SITEWIDE* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a PSA-style announcement, immediately grabbing the viewer's attention with the news of a sitewide sale on Modibodi period underwear. This is told from the brand's perspective, aiming to inform the audience about the limited-time offer and incentivize them to make a purchase. - The ad then shows a woman in a bathroom mirror selfie, wearing Modibodi period underwear and a matching top. This is shown from the customer's perspective, demonstrating the product's wearability and style. The woman's casual pose and setting suggest that the underwear is comfortable and suitable for everyday wear.

# Ad summary This ad demonstrates how to wash ModiBodi period underwear. It shows the process of rinsing the underwear in cold water, washing it in the washing machine, and hanging it to dry. # Brand positioning ModiBodi is presented as a brand that offers a sustainable and convenient alternative to traditional period products. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, leak-proof period underwear that can be easily washed and reused. The brand aligns with values of environmental consciousness and body positivity, promoting a lifestyle that is both practical and empowering. ModiBodi pushes against the norms of disposable period products, offering a reusable solution that is both functional and emotional. # Product ModiBodi period underwear is presented as a reusable alternative to traditional period products. The underwear is designed to be leak-proof and comfortable, providing a convenient and sustainable solution for menstruation. The ad highlights the ease of washing the underwear, emphasizing that it can be rinsed in cold water, machine washed, and hung to dry. The underwear features a merino wool gusset for absorbency and should be washed in cold water and without fabric softener. The ad addresses the purchase barrier of concerns about washing reusable period underwear by demonstrating the simple and effective cleaning process. # Visual style The ad has a polished, UGC feel with natural lighting and a clean aesthetic. The editing style is a mix of quick cuts and static shots, with smooth transitions. The production quality is high, giving the ad a professional look while maintaining a relatable tone. The pacing is consistent, with a moderate number of cuts per minute, keeping the viewer engaged without feeling rushed. The audio-visual sync is well-executed, with cuts and product actions timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the topic of washing period underwear. - 00:02–00:09 00:02–00:09: The ad shows a pair of period underwear being rinsed in cold water until the water runs clear. This is to demonstrate the first step in washing period underwear. - 00:09–00:16 00:09–00:16: The ad shows the underwear being put into the washing machine with other clothes, and the washing machine being set to a cold cycle. This is to demonstrate the second step in washing period underwear. - 00:16–00:27 00:16–00:27: The ad shows the underwear being hung to dry, gusset side facing outwards. This is to demonstrate the third step in washing period underwear. - 00:27–00:33 00:27–00:33: The creator explains that before wearing a brand new pair of period underwear, you should pop them in with your normal laundry on a cold cycle. This is to activate the absorbent layer. - 00:33–00:39 00:33–00:39: The creator explains that if the underwear still smells after washing, you can add a bit of vinegar to the load. This is to address the concern of lingering odors. - 00:39–00:45 00:39–00:45: The creator concludes by saying that if you follow all of these steps, your ModiBodi pants will stay comfy and leak-proof for up to 100 washes.

# Ad summary This image ad features a woman in a black Modibodi top and underwear set taking a mirror selfie in a bathroom. The ad promotes a sitewide sale of up to 40% off on Modibodi's period underwear. # Brand positioning Modibodi is presented as a modern, body-positive brand offering functional and sustainable solutions for menstruation. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and reliable period underwear. By featuring a woman confidently showcasing the product in a casual setting, Modibodi aligns with values of self-acceptance and practicality. The brand pushes against traditional period product advertising by focusing on the underwear itself rather than euphemistic representations of menstruation. # Product The featured product is Modibodi's period underwear, designed to provide a comfortable and reliable alternative to traditional period products. The ad showcases a black underwear set, including a top with white buttons and matching boy short-style underwear. The underwear is presented as a solution for managing periods with ease and confidence. The ad highlights a sitewide sale of up to 40% off, addressing the purchase barrier of cost and encouraging viewers to try the product. # Visual style The ad has a casual, UGC-style aesthetic, resembling a selfie taken with a smartphone. The lighting is natural, and the background is a simple bathroom setting. The overall visual style is clean and minimalist, focusing on the product and the person wearing it. # Hooks Headline: PSA: Modibodi's period underwear is currently up to 40% off SITEWIDE* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a woman taking a mirror selfie in a bathroom, showcasing the Modibodi underwear set. This is intended to present the product in a real-life context, from the customer's perspective. - The text overlay announces a sitewide sale of up to 40% off on Modibodi's period underwear. This is from the brand's perspective, informing the audience about the current promotion.

# Ad summary A creator shares her enthusiasm for Modibodi period underwear multipacks, citing convenience, value, and the range of styles and absorbencies available for new and existing customers. # Brand positioning Modibodi is presented as a modern, body-positive brand offering reusable period underwear as a sustainable alternative to disposable products. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, convenient, and reliable period solutions. The brand promotes values of self-care, inclusivity, and environmental consciousness, aligning with a lifestyle that prioritizes comfort and freedom from traditional period-related anxieties. By offering multipacks, Modibodi pushes against the norm of buying single pairs of underwear, presenting a cost-effective and practical solution for managing periods. The brand positioning is both functional, emphasizing absorbency and convenience, and emotional, promoting confidence and peace of mind during menstruation. # Product Modibodi period underwear offers reusable protection during menstruation, eliminating the need for disposable pads or tampons. The product is for anyone who experiences periods, as implied through the various styles and absorbencies. The underwear features built-in layers that absorb menstrual flow, providing a leak-proof and comfortable alternative to traditional period products. Modibodi emphasizes convenience by enabling customers to get their whole period covered when purchasing multipacks, eliminating the need to do laundry mid-period. USPs include being reusable, eco-friendly, cost-effective in multipacks, and available in various styles and absorbencies to suit individual needs. The ad addresses the purchase barrier of high initial cost by highlighting the value and convenience of multipacks, which offer five pairs for the price of four. Overall, the ad conveys that Modibodi is worth trying for its comfort, reliability, and environmental benefits. # Visual style The ad has a casual, UGC feel, with natural lighting and a simple bedroom setting. The editing style is quick and uses jump cuts, keeping the pace lively and engaging, around 20-25 cuts per minute. The video relies on direct address and product demos. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get your multipack today 🫶 # Point of view - [object Object] # Storyline - 00:00–00:02 The creator states she wishes she knew about Modibodi multipacks sooner because she loves period pants. - 00:02–00:06 The creator implies that owning more period underwear is a good thing, and raises a stack of Modibodi underwear. - 00:06–00:08 Responding to the previous statement about owning more period underwear, she clarifies the benefit by saying it's great not to have to do laundry mid-period. - 00:08–00:11 She states that Modibodi's multipacks mean your whole period is covered. - 00:11–00:12 She clarifies that Modibodi are good value. - 00:12–00:16 The creator demonstrates the value with an offer, stating that she got the basic briefs pack which gives her five pairs for the price of four. - 00:16–00:19 She explains there are packs and styles for everyone, including heavy flow packs. - 00:19–00:24 Continuing the point about packs and styles for everyone, she shares that there are multiples of a style you already love, and starter packs. - 00:24–00:30 To conclude, the creator states whether you are new to period underwear or you already love them and just want more, multipacks are seriously the move.

# Ad summary A woman in a home setting promotes Modibodi period underwear multi packs by highlighting features and benefits, speaking from a user perspective. # Brand positioning Modibodi is presented as a reliable and innovative brand offering period underwear. The ad positions Modibodi as a solution to the inconvenience of managing periods. The brand embraces inclusivity by offering different styles and packs for various needs, emphasizing functional benefits like convenience and value. # Product Modibodi offers period underwear in various styles and packs. The multi-packs ensure full period coverage and good value. The ad features the basic briefs pack, which gives five pairs for the price of four. The brand has heavy flow packs and starter packs to assist customers in figuring out what works best for them. The primary selling point is the convenience of not having to do laundry mid-period. # Visual style The ad has a natural, UGC feel, with simple cuts and static shots. The production quality is casual, supporting an authentic tone. The pacing is consistent with the woman's speech. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get your multipack today # Point of view - [object Object] # Storyline - 00:00–00:03 A woman introduces the concept of period pants. - 00:03–00:11 She states her love for period pants, especially from Modibodi, and introduces multi packs as a solution to avoid mid-period laundry. - 00:11–00:17 She says that the multi packs cover the whole period and offer good value. She shows the basic briefs pack, which gives five pairs for the price of four. - 00:17–00:25 She states that there are different packs and styles for everyone, including heavy flow packs, multiples of a style you love, and starter packs. - 00:25–00:32 The woman recommends getting a multi pack, whether you are new to period underwear or want more of them.

# Ad summary The ad promotes Modibodi x Puma period underwear. It features a woman working out in a gym and going about her day while wearing the product. The ad highlights the underwear's seamless edges, comfort, and ability to keep up with active lifestyles. It emphasizes the new cuts and colors available in this limited-edition collection, encouraging viewers to try them. # Brand positioning The brand, Modibodi x Puma, is presented as a solution for active women who want period pants that can keep up with their workouts and daily routines. It emphasizes comfort, seamless design, and leak-proof technology, positioning itself as a reliable choice for women who don't want to stress about leaks. The brand offers a blend of functionality and style, promoting an active, confident lifestyle, while providing new cuts and colors. # Product The product is Modibodi x Puma anti-leak period underwear, designed for active women seeking comfort and reliability during workouts and daily activities. The underwear features iconic smooth, seam-free edges that are completely invisible under activewear. It comes in new cuts and three new colors, offering options to fit individual style and period flow needs. The underwear ensures wearers can train, run, and go about their day without stressing about leaks, providing freedom of movement and peace of mind. # Visual style The ad has a polished UGC feel, blending authentic footage with clear product demonstrations. The editing style includes quick cuts and smooth transitions to maintain a dynamic pace. The production quality is high, with bright lighting and clear visuals, aimed at appealing to an active, health-conscious audience. The pacing is fairly consistent, with cuts timed to align with the speaker's points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman doing weighted squats in a gym. - 00:02–00:02 Following the squats, the ad shows product packaging. - 00:03–00:04 The ad transitions to hands displaying the seamless edges of the underwear. - 00:05–00:06 The ad shows a woman wearing the product under leggings, highlighting the invisible edges and fit. - 00:07–00:10 The ad displays a variety of the product and colors on a bed. - 00:10–00:11 The ad shows a woman smiling while doing a workout outdoors. - 00:11–00:13 The ad shows a woman doing pole dancing, showcasing the product's suitability for different activities. - 00:13–00:15 The ad transitions to hands displaying the gusset, showing absorbent fabric of the underwear. - 00:15–00:17 The ad shows the product being worn under leggings, ensuring comfort and a secure fit. - 00:17–00:19 The ad displays product packaging once more. - 00:19–00:20 The ad shows a woman doing deadlifts in the gym. - 00:20–00:22 The ad loops back to the original shot from the beginning of the video.

# Ad summary This image ad showcases a woman wearing a Modibodi Anti-Leak Period Swimwear swimsuit with a brown and white pattern. The focus is on the back view of the swimsuit, highlighting its design and functionality. The ad aims to promote the comfort and confidence that comes with wearing period-proof swimwear. # Brand positioning Modibodi is presented as a brand that focuses on innovative solutions for personal hygiene, specifically period and leak-proof apparel. The brand is positioned as modern and discreet, offering products that allow women to feel confident and comfortable during menstruation and other situations where leaks might occur. Modibodi challenges traditional period product norms by providing reusable, sustainable options that integrate seamlessly into everyday life, eliminating the need for disposable products. Their functional positioning emphasizes performance and reliability, while also promoting a sense of empowerment and freedom for women. # Product The featured product is Modibodi Anti-Leak Period Swimwear. The swimsuit is designed to provide protection and comfort during menstruation while swimming. It is a one-piece swimsuit with a brown base color and a white abstract pattern. The product aims to offer a discreet and reliable solution for women who want to swim without worrying about leaks. The swimsuit has a low back with tie straps. The primary USP is the anti-leak technology, which allows users to swim confidently without the need for tampons or pads. # Visual style The ad features a clean, modern visual style with a focus on the product. The production quality appears high, with professional photography and attention to detail. The image treatment includes soft lighting and a slightly blurred background to emphasize the product and the model. The visual style aligns with typical e-commerce product ads, aiming for scannability and clear communication of the product's features and benefits. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the Modibodi logo and product name, establishing the brand and product being advertised. This is from the brand's perspective, introducing itself to the audience. - Next, the ad presents a close-up shot of a person wearing the Modibodi swimwear to showcase the product itself. This is presented from the brand's perspective, as they are using the visual to show the product's design and fit. - The focus on the swimwear design and fit while worn intends to instill confidence in the viewers that the product is desirable. This is intended to convey the customer's perspective, highlighting the appeal and desirability of the Modibodi swimwear.

# Ad summary This ad showcases the PUMA x Modibodi Active-friendly period pants, emphasizing their seamless design, comfort during workouts, and leak-proof technology. It highlights new colors and cuts available in a limited edition collection, urging viewers to purchase without delay. # Brand positioning PUMA x Modibodi positions itself as a brand that understands the active woman's needs, especially during menstruation. It promotes a lifestyle that doesn't halt for periods, offering apparel that supports workouts, confidence, and everyday activities without worry. The brand ignores norms that suggest women should slow down during their periods, instead empowering them with apparel that integrates seamlessly into their active lives. # Product The PUMA x Modibodi Active-friendly period pants are designed for women who want to maintain an active lifestyle without being hindered by their periods. These anti-leak period underwear feature smooth, seam-free edges to prevent visible panty lines (VPL) and bulk under activewear. The product comes in two new cuts and three new colors to fit various styles, workout routines, and period flows. They are designed to allow women to train, run, and go about their day without stressing about leaks. Marketed as a limited edition collection, they address concerns about discomfort and visibility typically associated with period protection. # Visual style The ad has a casual, UGC-style aesthetic. The editing includes quick cuts and transitions to maintain a fast pace, aligning with the dynamic feel of social media content. The production quality leans towards a polished commercial with clear visuals and straightforward product demonstrations, but the personal testimonial and active setting give it a relatable touch. The pacing is consistent, maintaining a moderate rhythm with cuts timed to the voiceover. The overall visual style supports the ad's tone, making it both informative and engaging for its audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman doing squats in a gym, introducing the problem of finding period pants that can keep up with workouts. - 00:02–00:02 The next scene shows a stack of PUMA x Modibodi boxes, hinting at the product being the solution to this problem. - 00:03–00:04 The ad zooms in on a navy-blue pair of the period underwear, demonstrating its smooth, seam-free edges. - 00:04–00:06 A woman is wearing the underwear under activewear to demonstrate the seamless fit. - 00:06–00:10 The ad displays new colors and cuts available in the collection. - 00:10–00:11 The next shot highlights how the underwear allows women to feel confident on their period days, showing a woman smiling during a run. - 00:11–00:13 Continuing the prior visual, the ad shows women participating in activities such as pole dancing, reinforcing the idea of unrestrained movement and confidence. - 00:13–00:15 The camera displays the absorbent section of the underwear. - 00:15–00:17 The ad shows the model in leggings with the PUMA x Modibodi underwear underneath. - 00:17–00:22 The ad returns to the boxes, re-emphasizing that this is a limited edition collection and encouraging viewers to act fast.

# Ad summary The ad features a creator discussing period swimwear from Modibodi that can be worn in the pool. She recalls her fear of tampon strings showing and how the Modibodi swimwear has allowed her to swim, beach and pool without fear. The creator emphasizes how they feel and look like regular swimwear and highlight the waterproof material. # Brand positioning Modibodi is presented as a brand that offers a solution to a common anxiety experienced by women, the fear of using tampons or other period products while swimming. The brand is positioned as innovative and body-positive, seeking to empower women to live their lives to the fullest without being held back by menstruation. Modibodi aligns with the values of freedom, confidence, and discretion, promoting a lifestyle where periods don't dictate activities. # Product The product featured is period swimwear designed for women. It looks and feels like regular swimwear but contains a thin, rapid-absorption layer with waterproof material on both sides, holding between 4 and 10 tampons worth of period flow depending on the style chosen. The swimwear is designed to provide a snug fit, ensuring it is completely leak-proof. The main benefit is that users can go swimming, beaching, or pooling during their period without fear or worry. The products address the user's fear of their period cancelling their summer plans and the visibility of tampon strings. # Visual style The ad has a casual, UGC feel due to the natural lighting and simple editing. The editing style includes quick cuts that match the pacing of the voiceover, creating a sense of momentum. The production quality is a hybrid of raw footage and slightly polished visuals, making it relatable and authentic. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Take this as your sign to try period swimwear. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator is by the pool, partly in the water. She expresses her disbelief that she used to avoid the pool during her period. - 00:03–00:07 00:03–00:07 The creator is indoors and discusses her fear of tampon strings hanging out of her bikini. This demonstrates the pain point that the product is addressing. - 00:07–00:13 00:07–00:13 The creator is in the pool smiling, then the shot changes to her in a bikini by the pool. She then says that she has been wearing Modibodi's period swimwear for over a year and it has changed that for her. - 00:13–00:18 00:13–00:18 The creator is indoors talking about how it looks and feels like regular swimwear. This highlights the product's discretion and appeals to women who don't want to feel like they're wearing a 'special' garment. - 00:18–00:24 00:18–00:24 The creator holds a black piece of swimwear to the camera as she explains the waterproof gusset and absorbency features. This helps build trust and demonstrates that the product has unique features. - 00:24–00:32 00:24–00:32 The creator reiterates how many tampons the swimwear absorbs and that it is leakproof. These claims aim to reassure potential customers about the product's effectiveness and help the customer overcome their doubts and fears. - 00:32–00:42 00:32–00:42 The creator is indoors, then in the pool. She then lists activities and summarizes that she has total confidence in her swimwear and tells viewers to take it as a sign to try period swimwear.

# Ad summary This ad showcases a brand of period lingerie. It begins by demonstrating that the lingerie can absorb fluid. Then, the ad shifts to featuring a woman wearing the lingerie and explaining that it is soft, stretchy, cute, and makes her feel confident. She also mentions the lingerie can absorb up to two tampons worth of flow in the thong and up to six tampons in the briefs. # Brand positioning This brand positions itself as a provider of comfortable and confidence-boosting period lingerie. The brand aims to occupy the space of stylish, reliable period wear that replaces the need for bulky or uncomfortable solutions. The brand values comfort, aesthetics, and empowering women to feel good during their periods. They push against the norm of hiding or feeling ashamed about menstruation by offering fashionable and functional lingerie designed for that time of the month. The brand identity is emotional, focusing on boosting confidence and providing comfort. # Product The product being advertised is period lingerie, specifically a matching set of a bralette and underwear made from a combination of solid black fabric and black lace. The ad highlights two styles of underwear: a thong that absorbs up to two tampons worth of period flow and midi briefs that absorb up to six tampons. The lingerie is described as soft, stretchy, and cute, offering comfort and confidence during menstruation. The ad addresses the barrier of feeling uncomfortable or insecure during one's period by providing a stylish and reliable alternative to traditional period products. # Visual style The ad has a polished UGC feel, combining product demonstration with personal testimonial. Editing includes quick cuts and smooth transitions. The overall aesthetic is clean, well-lit, and focuses on the product and the user's experience. The pacing is moderately quick, keeping the viewer engaged with varied shots and concise messaging. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a close-up shot of black lingerie on a wooden surface, with a hand pouring a red liquid from a clear measuring cup onto the absorbent crotch. The message conveyed is to grab attention and challenge viewers to compare the featured product's absorbency to their current undergarments. The perspective is from the brand, making a direct comparison and creating intrigue. The tone is provocative and challenging. - 00:01–00:06 00:01–00:06 The scene changes to a woman in the black lingerie, showing the set from the side and front. She touches the lingerie and highlights that it's soft, stretchy, cute, and makes you feel confident on your period. This is from the user's perspective and demonstrating the comfort and aesthetic benefits of the product, as well as the confidence it provides. The tone is positive and enthusiastic. - 00:06–00:12 00:06–00:12 The ad highlights the two types of underwear offered in this style. First the Camille Thong which absorbs up to two tampons and then the Ines Midi Brief which absorbs up to six tampons worth of period flow, implying coverage for every stage of my cycle. The perspective here is from the brand showing the functional benefits of the product and reassuring viewers that they will be covered for different flow levels. The tone is informative and reassuring. - 00:12–00:18 00:12–00:18 The ad shifts to showing the woman in the matching bralette, stating she has never felt so put together on my period. The ad concludes with the phrase You deserve this and saying Your next period deserves some lingerie. The ad is from the customer's perspective, emphasizing the aesthetic and emotional benefits. The tone is celebratory and encouraging.

# Ad summary This ad promotes period lingerie with the purpose of making women feel more put together during their period. The model in the ad walks through the features of the product and shows the variety that is available, highlighting the absorbancy and a matching bralette. # Brand positioning The brand is presented as prioritizing comfort and confidence for women during their periods. The lingerie pieces are described as soft, stretchy, and cute, aiming to disrupt the norm of feeling uncomfortable or unattractive during menstruation. The brand promotes feeling put-together at every stage of your cycle. The brand seemingly ignores the category norms of hiding period-related products and pushes for a more open and positive conversation around menstruation, by emphasizing comfort and confidence. # Product The ad features period lingerie, specifically a Camille Thong and Ines Midi Brief, both designed to absorb menstrual flow. The Camille Thong can absorb up to two tampons worth of period flow, while the Ines Midi Brief can absorb up to six tampons. The lingerie is described as soft, stretchy, and cute, aiming to make the wearer feel confident during their period. The ad also highlights a matching bralette, emphasizing that the set can make one feel put together. The lingerie addresses the pain point of discomfort and lack of confidence during menstruation by offering a comfortable and reliable solution that allows women to feel more at ease and stylish. # Visual style The ad has a clean and bright aesthetic with a casual feel. The editing style is simple, featuring static shots and smooth transitions to focus on the product and the model's testimonial. The production quality is high, giving it a polished commercial feel. The pacing is consistent and steady throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A model wearing black lingerie stands in front of a wooden door and pulls at the sides of her bottoms. The woman expresses that the lingerie makes it easy to forget that she's on her period, conveying a sense of comfort and ease. - 00:02–00:04 Building on the previous moment, she rubs the lingerie to show that it is soft and stretchy, implying that comfort and ease of movement are key features. - 00:04–00:07 Continuing the testimonial, the model tugs at the bottom edge of the lingerie, stating that it looks cute, and it makes you feel so confident on your period, further emphasizing the dual benefits of aesthetics and emotional well-being. - 00:07–00:10 The model turns to the side to show the back of the thong and describes that it absorbs up to two tampons worth of period flow, this is meant to educate on a key functional feature. - 00:10–00:13 As a continuation of the previous point, the model turns to the side to show the back of a brief and describes that the briefs absorb up to six tampons worth, addressing the audience and reinforcing the product's absorbency capabilities. - 00:13–00:13 Standing with her bralette and matching briefs, she says that she's covered for every stage of her cycle, this reinforces that the underwear can be worn on any day of your cycle. - 00:14–00:16 The model touches her bralette and continues to show the matching set, emphasizing that she has never felt so put together on her period, showing a matching set and enhancing self-esteem during menstruation. - 00:16–00:19 The video concludes with her declaring that your next period deserves some lingerie, ending on a note of self-care and entitlement, implying that you should treat yourself.