How MiM-Essay.com Advertises on Meta

# Ad summary This ad discusses the importance of starting early when applying to business school. It explains that the application process takes months due to the GMAT, profile building, and school selection. # Brand positioning MiM-Essay aims to be a go-to guide for individuals applying to top business schools, especially abroad. The brand promotes strategic planning, and helps students optimize their applications, build strong profiles, and maximize scholarship opportunities. # Product MiM-Essay is a business school admissions consulting and resource platform. It helps students prepare for the GMAT, build a strong profile, select the right schools, and craft compelling applications. The company emphasizes that early planning and a strategic approach can save students time, money through scholarships, and improve their chances of acceptance to their desired programs. # Visual style The ad combines direct-to-camera address with quick cuts of stock footage to illustrate the points being made. The editing is fast-paced, with graphics appearing on screen in sync with the voiceover. This creates a sense of urgency and informality suitable for social media. The ad looks to be produced in office. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Check out our LinkedIn bio # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a man on a phone call, who is questioning whether he needs to start preparing for Round One applications with five months to go. - 00:04–00:16 The man on the phone explains that this is a common question, and that many people assume they have enough time to prepare for applications. - 00:16–00:19 He dismisses this assumption, saying actually it's not, and asks the audience to "break it down" with him. - 00:19–00:24 The man explains that school start round one as early as August, leaving applicants only 4 months to prepare. - 00:24–00:40 Over the next few moments, he uses onscreen icons to demonstrate the different tasks that take up that time: preparing for the GMAT, building a profile, leadership skills, certifications, etc. - 00:41–00:44 He states that third, school selection takes 2 to 3 months. - 00:44–00:47 He shares that if you plan properly, you can save money in fee waivers and scholarships. - 00:47–00:51 He says that finally, the application can be done in just two months. - 00:51–00:57 He concludes by encouraging viewers to start now if they have a strategy, and says that six months is ideal. - 00:57–00:59 To close, the man encourages viewers to check out a link in bio for the perfect timeframe.

# Ad summary This ad is about alternative graduate degrees for those who do not have enough work experience for an MBA. The ad aims to connect potential leads to a consultation call. # Brand positioning Outwit Everyone is presented as a resource for education advice, specifically regarding degree options and admissions for global institutions. The brand is personified by a knowledgeable subject matter expert who answers questions in a clear, digestible way. The brand positions itself as a credible authority that can help young professionals find the right degree and schools to pursue. # Product The promoted product is Outwit Everyone's consultation service, designed to help young professionals determine the best graduate degree options given their specific circumstances. The ad dispels the notion that an MBA is the only path forward and offers alternative degree programs for those with less work experience, such as Masters in Management, Masters in Finance, Masters of Business Analytics, or a Masters of Engineering Management degree. The service aims to provide tailored guidance and access to a wider range of educational opportunities that align with individual career goals and qualifications. The ad promotes this service as ROI-friendly and capable of connecting users to amazing schools with high scholarship opportunities. # Visual style The ad has a hybrid feel, blending professional studio lighting with UGC elements. The video includes quick cuts, stock footage, and text overlays. The aesthetic aims to convey authority and expertise while still feeling accessible and authentic. Pacing is moderate, around 30 cuts per minute, with some variance depending on the segment. The audio is timed with visual cuts for emphasis. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Check out the link in bio # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 A man interviews another man for advice about attending school abroad. He only has two years of experience and is wondering if he should wait to do an MBA or try other alternatives. - 00:06–00:10 The expert says to calm down, he will help out and explains that with just two years of work experience, MBA programs may not accept his application. - 00:10–00:17 The expert continues by saying that with two years of experience, the man may be too young for an MBA as the average candidate has 5-6 years of experience. - 00:17–00:21 He states that they will most likely reject your application, but there are other amazing options available. - 00:21–00:28 The expert begins to list alternative graduate programs such as: Master in Management (which he calls a mini MBA). He admits that he had about 1.5 years of experience when he got his degree. - 00:28–00:38 The expert continues to list alternative graduate programs such as a specialized MFin, a Master of Business Analytics, or a Master of Engineering Management degree. - 00:38–00:48 There are many options, so he says not to get stuck on the idea of an MBA. You should know what you want to do and you can find high ROI-friendly high scholarship amazing schools to get you where you want to be. - 00:48–00:51 The expert asks the viewer to check out the link in bio if they need help figuring out the exact degree which makes sense for them.

# Ad summary This ad shows a list of the best B-schools for the 2027 intake from Europe/UK and the USA. It compares FT salary, tuition, and career fit to help you decide which schools to shortlist. It provides a CTA at the bottom to book a free strategy call with an expert to determine which of these schools your profile can actually crack. # Brand positioning This ad highlights an educational consulting service that specializes in helping prospective students get into top business schools. The brand positions itself as an expert advisor, offering insights into FT salary, tuition costs, and career fit to help students shortlist schools effectively. By offering a free strategy call with an expert, the brand positions itself as accessible and committed to providing personalized guidance, thus simplifying the complex application process and boosting the applicant's chances of success. # Product This ad promotes a free strategy call with an expert educational consultant designed to help prospective business school students assess their profiles and determine which top schools they have a realistic chance of getting into. The service aims to address the pain point of not knowing which schools are the best fit, given an individual's unique background and qualifications. It simplifies the complex process of shortlisting schools by providing expert guidance tailored to each student's profile, and encourages engagement by offering an initial consultation at no cost. # Visual style The ad presents a clean, corporate aesthetic with a focus on data and information. The use of a table format, school logos, and straightforward text creates a professional and trustworthy impression. The color scheme is predominantly white and blue, enhancing the sense of reliability and competence. This design is likely intended for a LinkedIn audience, given its emphasis on professional education and career advancement. # Hooks Headline: 20 Best B-Schools for 2027 Intake # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below to get started # Point of view - [object Object] # Storyline - The ad starts by listing the "20 Best B-Schools for 2027 Intake," immediately setting the stage and indicating what the user can expect from the ad. It communicates what this ad is all about and immediately shows the product it is trying to sell, which is a list of 20 schools. This is coming from the brand's perspective. - Next, the ad states, "Compare FT salary, tuition, and career fit before you shortlist schools." This acts as a lead-in to the list, and also shows the values that the ad is trying to portray. This information is coming from the brand's perspective. - The list is then divided into two sections: "EUROPE / UK" and "USA." The ad then lists out each school in the list, including their salary, tuition fees, and what the school is best for. This portion of the ad is presented by the brand. - The ad ends with a call to action, telling the user: "Not sure which of these schools your profile can actually crack? Book a free strategy call with our Expert Click the link below to get started". This is the brand's perspective, telling the user what they can do if they are unsure about their capabilities of getting into the listed schools.

# Ad summary This ad lists 5 reasons why attending Wharton is worth the investment for potential students. It highlights Wharton's top global ranking, diverse class profile, strong career outcomes, top recruiter relationships, and the benefits of choosing Wharton. The ad concludes with a call to action, encouraging interested individuals to comment "WHARTON" to receive a free profile evaluation tool. # Brand positioning Wharton University of Pennsylvania is presented as a globally recognized and prestigious business school. The brand occupies the space of a top-tier institution with a long-standing reputation, aiming to attract ambitious individuals seeking leadership roles in finance, consulting, and technology. The brand promotes values of excellence, global perspective, and strong alumni network. It emphasizes its consistent high rankings and its role as a founding member and anchor of US business education. The brand positions itself as the go-to choice for students aiming for top-tier careers. # Product The product being advertised is admission to Wharton School's MBA program. The ad is targeted towards prospective students, particularly those interested in finance, consulting, or tech-finance leadership. It highlights key program details, including Wharton's #3 global ranking, a diverse class profile with 877 students (Class of 2025), an average GMAT score of 728, 35% international students, and students with an average of 5 years work experience, representing 70+ nationalities. The ad emphasizes career outcomes, with a median base salary of $175,000 for the Class of 2024, and high acceptance rates into financial services, consulting, and tech/tech-finance sectors. Wharton is presented as having the strongest finance pipeline and access to a large alumni network, thus addressing the purchase barrier of career prospects and networking opportunities. # Visual style The ad has a professional, data-driven visual style reminiscent of an infographic. It employs a clean and organized grid layout with consistent use of icons and brand colors. The production quality is high, suggesting a studio-shot or professionally designed aesthetic. The image treatment includes background removal and color grading to maintain a uniform and polished look. The typography is integrated in a clear and legible manner, contributing to the ad's scannability. The overall style is geared towards a serious and academic audience, emphasizing the credibility and value of the Wharton program. # Hooks Headline: 5 reasons why Wharton is worth it # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment "WHARTON" # Point of view - [object Object] # Storyline - The ad starts by stating the overall value proposition: listing "5 reasons why Wharton is worth it" to draw the viewer in. The brand is telling the viewer why this school is worth considering. - The first reason is the 'Top Global Ranking,' emphasizing Wharton's credibility and prestige to build trust with the audience. The brand is providing objective data to support its claims. - The second reason is the 'Class Profile,' highlighting the diversity and experience of the student body to convey the quality of the program. The brand provides statistics on the student body. - The third reason is 'Career Outcomes,' showcasing the high median base salary and job placement rates to attract prospective students seeking career advancement. The brand is providing information about the career paths. - The fourth reason is 'Top Recruiters,' listing consulting and finance firms that recruit from Wharton to demonstrate the school's industry connections. The brand is showcasing recruiting. - The fifth and final reason is 'Why Choose Wharton,' summarizing key benefits like global ranking, finance/consulting pipeline, alumni network, and earning potential to reinforce the school's value proposition. The brand is reiterating the reasons to select Wharton. - The ad concludes with a call to action, inviting viewers to comment 'WHARTON' for a free profile evaluation tool, urging engagement. The brand encourages interaction.

# Ad summary This ad is a listicle ranking the top 15 business schools abroad that offer a one-year MBA program. The ad is trying to drive prospects to book a free consultation to build an MBA application plan. # Brand positioning This ad serves as an informative and authoritative guide for prospective MBA students seeking to enhance their careers through international business education. The brand is presented as a valuable resource, curating a list of top-tier B-schools abroad, which provides credibility to potential students. The brand aligns with the values of academic excellence, career advancement, and global opportunities. It seeks to cut through the noise and complexity of selecting the right program by offering a curated selection of schools, complete with comparative data. The brand positioning is both functional, offering data-driven comparisons, and aspirational, aligning with the emotional desire for career success and international experience. # Product The ad promotes a list of the "15 Best B-Schools Abroad offering 1 year MBA" programs. The list includes each school's name, the country in which it's located, the duration of the program (in months), and the average salary earned post-graduation. The product is for individuals interested in pursuing an MBA abroad to accelerate their career. The ad seeks to lower the barrier of entry by offering a free consultation to build your 2027 MBA plan. The USPs are the condensed program length of one year, high salary outcomes, and the global perspective offered by studying abroad. # Visual style The ad features a clean, data-driven aesthetic, presented in a tabular format with clear typography. The use of faint architectural landmarks in the background adds a touch of sophistication. The design is corporate and direct, prioritizing information over elaborate visuals. The color scheme is dominated by a muted color palette, with the dark blue at the bottom serving to draw attention to the CTA. # Hooks Headline: 15 Best B-Schools Abroad offering 1 year MBA # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below or check out the link in bio. # Point of view - [object Object] # Storyline - The ad presents a list of "15 Best B-Schools Abroad offering 1 year MBA" to grab the attention of potential MBA students. The list promises a curated selection of top-tier programs, providing a high-level view of prestigious international business schools. This is from the brand's perspective, offering value through expert curation. - The ad provides comparative data, including the 'Country', 'Duration', and 'Salary' outcomes, to help prospects evaluate options. This detailed information aims to assist with "shortlisting accelerated MBA programs". This is presented from the brand's perspective as a tool for informed decision-making. - The ad features a call to action, "Need help getting into these schools? Book a free call with our experts and build your 2027 MBA plan. Click the link below or check out the link in bio.", to encourage direct engagement. It is from the brand's perspective, inviting viewers to take the next step towards their MBA application.

# Ad summary This educational video compares the ROI of attending MBA programs in the US, UK, and France. It breaks down the average cost of the degree along with the average starting salary to determine which country has the fastest ROI. # Brand positioning The ad is presented by a South Asian male who speaks directly to the camera. It is implied that he is an expert in the business and MBA industries. The brand aims to be seen as highly informative, giving potential MBA students all the information they need in order to determine where to study abroad. The brand uses data to show where someone would get the best return on investment when obtaining their MBA. This brand focuses on providing prospective MBA students with the best information available in order to help them make the best possible decision. # Product The ad compares MBA programs offered in the United States, United Kingdom, and France. The ad features statistics for each country in the categories of duration of programs, a list of well-known and highly respected schools, average cost of tuition, and average starting salary after graduation. The ad makes it clear that ROI (return on investment) should be a main factor when determining where to pursue an MBA. The brand shows the tuition cost and the average salary after graduation in each of the countries in order to best determine how quickly prospective students would recover their investment. The ad addresses the potential barrier of the high cost of an MBA program by showing prospective students the salary expectations and the timeline of recouping the initial investment. # Visual style The ad is very clean and professional looking. The lighting and backdrops are all very neutral and well lit. The cloning effect makes the ad seem as though it is directly addressing people. The editing style is quick cuts to the most important information. It has a polished commercial feel to it, and the pacing is very consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the button below or check the link in bio to connect with our study abroad expert. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by asking which country offers the best ROI for an MBA, and then it continues to list details about MBA programs from the United States, United Kingdom, and France. The message is to compare the differences between countries before choosing a MBA program. - 00:04–00:10 Next, the video dives into which countries have different lengths of study programs. The US MBA programs last for two years, UK programs last for one year, and France is between 12-16 months. The audience learns that length of the program may differ from country to country. - 00:10–00:19 Then, the ad explains which country has which schools. The United States has four schools: MIT Sloan, Wharton, Berkeley Haas, and Harvard. France has two schools: INSEAD and HEC Paris. The UK has one school: London Business School. This helps the viewer see the schools to consider in each country. - 00:19–00:39 Then, the video explains tuition costs for all three countries. For the United States, the tuition is between $80,000-$100,000 per year. For the United Kingdom, the tuition is between $120,000 and $130,000. For France, INSEAD is around $120,000 whereas HEC Paris is around $107,000. The message is to show the costs for each country. - 00:39–00:51 Next, the ad explains the average salaries after graduating from an MBA program in each country. In the US, the post MBA salary is $175,000. In the UK, the post MBA salary is between $110,000 and $130,000. In France, the post MBA salary is between $120,000 and $130,000. This helps the viewer understand the potential income after obtaining their degree. - 00:51–01:14 Finally, the ad explains the total costs and average return on investment for each country. In the United States, the cost is between $160,000 and $180,000, and it takes 3-4 years to payback the total cost. In the United Kingdom, it takes two years to pay back your investment. In France, it takes between 1-2 years to pay back the investment. The ad states "This means the faster ROI among three." The overall purpose is to give a direct comparison to help the viewer decide what is best for their situation. - 01:14–01:21 The ad ends with a direct address. The speaker suggests that if you aren't sure which country is the best fit for your profile, then to click the button below or check the link in bio in order to connect with a study abroad expert.

# Ad summary This ad aims to attract individuals who aspire to attend top-tier business schools, particularly Columbia Business School. It features Vikram, an applicant who got into Columbia's MBA program despite not coming from a traditional IIT or BITS background, highlighting that success is achievable through other paths. The ad outlines his professional achievements, academic qualifications, and the specific challenges he overcame, suggesting that similar candidates can also succeed with the right strategy. It concludes with a call to action to book a free strategy call. # Brand positioning Columbia Business School is presented as a prestigious institution that is 'AT THE VERY CENTER OF BUSINESS™'. The brand is positioned to attract ambitious professionals looking to enhance their careers through an MBA program. It differentiates itself by showing that it is open to accepting candidates who may not have traditional elite academic backgrounds (like IIT or BITS), focusing instead on measurable achievements and potential. The brand seeks to occupy a space in the consumer's mind as an attainable yet highly valuable educational opportunity for individuals with diverse experiences and backgrounds. # Product The product is Columbia Business School's MBA program. It is designed for individuals looking to advance their careers in business, especially those who might feel disadvantaged due to not having attended top-tier engineering or technology institutions such as IIT or BITS. The ad highlights the success of a candidate named Vikram, who, despite not having a background from those institutions, was admitted to Columbia's MBA program. The ad implicitly suggests that the MBA program values practical achievements, such as leading a product launch that drives significant revenue ($5M+ ARR) and having specific goals related to the NYC fintech industry. It addresses the barrier of perceived ineligibility by showcasing a real-life example of someone overcoming these challenges and achieving admission. # Visual style The ad utilizes a clean, corporate visual style with a structured layout. The design is primarily blue and white, creating a professional and trustworthy aesthetic. The use of bullet points, badges, and statistics gives the ad an informative and data-driven feel. The inclusion of a smiling headshot aims to make the ad feel more personable. The overall production quality is high, resembling a professionally designed infographic rather than user-generated content. The grid-based layout and clear typography enhance readability and scannability. # Hooks Headline: Not from IIT or BITS. Still got into Columbia MBA. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book a FREE Strategy Call. Click the link in bio. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with the assertion that the featured individual didn't attend IIT or BITS, immediately establishing a common concern among potential applicants. This message is conveyed from the brand's perspective to capture the attention of those who might feel excluded due to their educational background. - The ad then highlights that the individual still got into Columbia MBA, providing a positive outcome that defies the initial concern. This is also from the brand's perspective, showcasing its openness to candidates from diverse backgrounds and demonstrating the program's value. - Next, the ad presents key credentials of Vikram, including his educational background, years of experience, and significant professional accomplishments. This segment shifts the perspective to showcasing the candidate's profile, emphasizing his achievements as reasons for his success and providing concrete evidence of his capabilities. - The ad lists the 'concerns' that might hinder an applicant's chances (Tier-3 college, no big-brand employer, no formal leadership title) and directly contrasts them with 'why it worked' for Vikram (measurable product impact, leading cross-functional teams, a specific NYC fintech goal, and strong recommender fit). The message is conveyed from the brand's perspective, offering reassurance and practical advice to potential applicants. - The ad features key statistics from the candidate's experience, such as '$5M+ ARR impact', '12 months of leadership building', and '100% recommender-narrative alignment', to further bolster the candidate's credibility. These stats are presented to quantify his achievements and underscore his value, emphasizing the effectiveness of his approach from the brand's perspective. - The ad concludes by reiterating that Vikram was admitted to Columbia Business School MBA despite the mentioned background issues. This provides a final reassuring statement that emphasizes the brand's perspective and provides a sense of possibility to the viewers. - Finally, the ad includes a call to action: 'Need help getting into top B-schools like Vikram? Book a FREE Strategy Call. Click the link in bio.'. This directs viewers to take the next step, encouraging them to engage with the brand's services and seek personalized guidance.

# Ad summary The ad promotes the 20 best business schools abroad with the highest MBA salaries, shown on a map. # Brand positioning This ad features many of the top Business schools in the world. The ad is not promoting one specific business school, but rather a list of the top 20 schools. The schools are all positioned as global institutions that can lead to high-paying MBA jobs. The customer should care because if they are serious about going to Business school for an MBA, this information would be valuable for their decision. # Product The ad is promoting a list of the top 20 business schools abroad. The schools are ranked based on the FT Global MBA 2026 weighted salary, shown in USD. The ad also states, "Here's where MBA grads earn the most." # Visual style The ad has a clean and professional visual style, using a simple color palette and clear typography. The layout is well-organized and easy to follow. The overall effect is informative and trustworthy. The design makes use of the infographic style that is common on LinkedIn. # Hooks Headline: 20 B-Schools Abroad With The Highest MBA Salaries # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating the topic of the ad: the 20 best business schools abroad with the highest MBA salaries. This headline serves as a hook to grab the audience's attention, told from the perspective of the brand. - The ad then provides more information about the data being presented, stating that it is sorted by FT Global MBA 2026 weighted salary, shown in USD. It also states "Here's where MBA grads earn the most." This is additional information to help the audience understand the graphic, as told from the brand's perspective. - The ad then shows the logos of several top business schools, including Harvard, Wharton, MIT, Chicago Booth, Berkeley Haas, and Kellogg. This is to add credibility to the list, as told from the brand's perspective. - The ad then presents a map of the world, highlighting the countries where these schools are located. The location in the US and a few countries in Europe are marked with a $. This is to visually represent the global reach of these schools, told from the brand's perspective. - Finally, the ad provides three icons to represent the different types of data being presented: top global MBA markets, FT Global MBA 2026 weighted salary, and shown in USD for comparison. This is to help the audience understand the graphic, as told from the brand's perspective.

# Ad summary The ad discusses how a person with a low GMAT score still got into INSEAD business school. The ad features their profile and discusses how their profile was not strong on paper. The ad describes what was changed to get this person into a top business school and provides a call to action to book a free strategy call. # Brand positioning INSEAD Business School is presented as a prestigious institution for those looking to pursue a Master in Management degree. The brand positions itself as selective, emphasizing that applicants need more than just high test scores to gain admission. The ad subtly challenges the conventional focus on GMAT scores in business school admissions, suggesting that INSEAD values a more holistic view of candidates. The brand's tone is reassuring and helpful, indicating that it can guide applicants in highlighting their strengths beyond academics to stand out and achieve admission. # Product The product is a strategy call offered by INSEAD Business School to help prospective students gain admission into top B-schools. It is presented as a resource for individuals seeking guidance on how to present themselves effectively to admissions committees, particularly for candidates who may not have exceptionally high GMAT scores or standout professional experiences. The call aims to help individuals highlight their strengths, experiences, and career goals in a way that aligns with what top B-schools like INSEAD are looking for in their applicants. The ad addresses the potential purchase barrier of feeling inadequate due to lower test scores or lack of prestigious work experience. # Visual style The ad has a clean, infographic-style layout with a focus on presenting information in a clear and structured manner. It uses a color-coded design with contrasting colors (red and green) to highlight problem areas and solutions. The overall visual aesthetic is professional and trustworthy, likely intended to project competence and expertise. The design does not appear to be platform-native. # Hooks Headline: Only 665 GMAT. Still got into INSEAD. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Check out the link in bio or click the link below to get started. → # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting the achievement of getting into INSEAD Business School despite a GMAT score of only 665, which is meant to grab attention and challenge the perception that high scores are the only key to admission. The ad intends to intrigue the audience by suggesting there's more to the story, which is being told from the brand's perspective. - The ad then presents a "Profile Snapshot" of a student named Aarav, which is meant to showcase a real-life example of someone who successfully gained admission to INSEAD. The ad gives the audience a sense of possibility and identification, narrated from a student's perspective. - The ad shifts to outlining "The Problem," which is that on paper, Aarav's profile looked average. The brand lists shortcomings such as not having a 700+ GMAT score or a big-brand employer. This beat is intended to create a sense of shared struggle, with the brand establishing an understanding of the audience's potential challenges from the brand's perspective. - The ad presents "What Changed," shifting the narrative to focus on how INSEAD repositioned Aarav's profile to highlight his strengths and potential. This is designed to offer a solution and provide reassurance that success is possible with the right guidance from the brand's perspective. - The ad provides a call to action to "Need help getting into top B-schools like INSEAD? Book a free strategy call with our experts," which is intended to prompt the audience to take the next step and engage with the brand from the brand's perspective. - The ad includes a secondary call to action to "Check out the link in bio or click the link below to get started", which is designed to reinforce the primary CTA and provide a clear path for immediate action from the brand's perspective.

# Ad summary The ad is for the London Business School MBA program. It poses the question of whether the LBS MBA program is worth applying to. It then promises to give the reality, before you apply for the 2027 intake. # Brand positioning The London Business School (LBS) is presented as a prestigious institution with a strong brand identity. The ad leverages the school's reputation and location in London, emphasizing its global reach. The brand is positioned as a provider of high-quality business education, targeting ambitious individuals seeking to advance their careers. LBS is presented as an option for those who are thinking about going back to school and want a solid business foundation. # Product The product advertised is the MBA program at London Business School (LBS). The ad questions whether it's still worth applying to, implying that potential applicants might have reservations or uncertainties. It promises to reveal the reality before the 2027 intake, suggesting that the program offers a valuable and relevant education. The ad addresses potential barriers by acknowledging the question of value and promising to provide clarity, reinforcing the program's worth. # Visual style The ad utilizes a clean and professional visual style, combining text with relevant imagery to convey its message. The production quality appears to be high, with well-composed shots and clear typography. The use of a limited color palette (primarily red, white, and blue) creates a sense of consistency and reinforces the brand identity. The image treatment includes subtle lighting effects and background blurring to draw attention to the key elements. The overall effect is polished and trustworthy, aiming to project an image of prestige and reliability. # Hooks Headline: Is LBS still worth applying to? # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by asking if LBS is still worth applying to. This is intended to immediately grab the attention of potential students who may be on the fence about applying to LBS. The question is being asked from the perspective of a prospective student who is considering applying to the school for their MBA. This message builds curiosity and poses the central question that the ad aims to address. - The ad transitions to promising to reveal the reality before the 2027 intake. This is intended to build trust by suggesting transparency and providing valuable information to prospective students. This message is coming from the brand that wants to alleviate potential concerns and encourage applications.

# Ad summary This ad is designed to attract Indian applicants to Oxford's MBA program. It presents facts and insights to demonstrate Oxford's value, especially compared to the potential downside of choosing a program based on prestige alone without considering ROI. The ad uses a problem-solution framework, presenting a question, offering supporting data points in list format, and providing a call to action to book a strategy call. # Brand positioning The University of Oxford's Saïd Business School is positioned as an iconic global brand with a 900+ year academic pedigree. The brand promotes values of international diversity, a unique residential experience, and career outcomes in top sectors like consulting, tech, and finance. It emphasizes the school's strength in the UK and European markets and targets individuals looking for a career that has goals in consulting, public policy, or impact careers, and also those with strong leadership and storytelling skills. The brand also acknowledges potential downsides such as high tuition, but seeks to justify this by emphasizing value compared to US programs. # Product The product featured is the one-year MBA program at the University of Oxford's Saïd Business School. The program is designed for applicants valuing the Oxford brand, and is particularly well suited for career switchers who want a one-year MBA over two-year US programs. Key program details include a 12-month length, an average of 6 years work experience for admitted students, a class size of 340, and a 93% offer rate within three months of graduation. USPs include the school's global diversity, location in the UK/Europe, and faster return to the market compared to US 2-year MBA programs. The ad attempts to address purchase barriers by acknowledging the tuition cost but highlighting potential career outcomes such as a median base salary of £75,000 + variable bonus. # Visual style The ad has a highly polished, corporate style with a clean and organized layout. It uses a combination of professional photography and graphic design elements. The color scheme is primarily dark blue and gold, conveying a sense of prestige and trustworthiness. The layout is structured with clear sections and bullet points for easy scannability, resembling an infographic. The ad breaks from typical norms by using a data-driven approach that is unique from other similar programs. # Hooks Headline: Is Oxford still worth chasing for 2027? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book a free strategy call with our experts # Point of view - [object Object] # Storyline - The ad opens with a question: "Is Oxford still worth chasing for 2027?", immediately addressing a potential concern about the value of an Oxford MBA. This is intended to grab the viewer's attention by speaking directly to their concerns about ROI and the cost/benefit analysis of pursuing this degree, and is shown from the brand's point of view. - The ad transitions to giving "A quick school review for Indians weighing brand vs ROI", setting up the context and targeting a specific audience. This is shown from the brand's point of view and offers a specific value prop related to brand vs ROI. - The ad displays key metrics about the program: 12-month program length, 6 years average work experience, class size of 340, and 93% offers in 3 months. This is shown from the brand's point of view. - The ad highlights four key areas: "Why Oxford stands out", "Career outcomes", "The brand vs ranking gap", and who the program is "Best fit for". This is shown from the brand's point of view. - The ad shows a list of "Top recruiters" from consulting, finance and tech, visually reinforcing the career prospects available to graduates. This is shown from the brand's point of view. - The ad summarizes the overall message in the "Bottom line", stating that "Oxford's brand pull is real," but warning against chasing brand without considering ROI. It advises applying only if the UK/Europe career fit matches the applicant's goal. This is shown from the brand's point of view. - The ad ends with a CTA: "Considering Oxford for 2027? Don't chase prestige blindly," and encourages users to "Book a free strategy call with our experts" with a "link in bio/below." This is shown from the brand's point of view.

# Ad summary This ad emphasizes the value of an MBA degree for career advancement. It focuses on personal growth and global opportunities, using split-screen visuals to highlight both accomplishments and educational background. # Brand positioning This ad promotes the value of obtaining an MBA to enhance one's career prospects and personal growth. The brand positions itself as a catalyst for global opportunities and significant career advancement. It aligns with a tone of ambition, achievement, and global reach, targeting individuals looking to elevate their professional status through education and experiences. # Product The ad focuses on the abstract product of career growth and educational advancement associated with an MBA. The product is designed for individuals seeking to enhance their professional skills and opportunities on a global scale. Its selling points are not just academic credentials, but also tangible career progression like increased revenue generation, mentoring experience, and local work. The product aims to overcome barriers related to career stagnation or lack of global opportunities by providing a pathway to significant professional achievements and international exposure. # Visual style The ad has a clean, straightforward visual style. It combines a split-screen format with clear graphics and professional imagery. The editing is simple with static shots and direct cuts. The production quality is polished, aiming for a commercial feel rather than a UGC look. The pacing is moderate, with cuts timed to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a split screen. The top half shows someone checking off boxes on a document labeled 'Leadership Experience,' 'Volunteering,' and 'Local Work' while adding details about specific projects. The bottom half shows a person explaining something with hand gestures. The message conveys the idea that he is highlighting past accomplishments and experiences. - 00:02–00:05 00:02–00:05 The scene changes to a world map graphic. This implies the global scope and reach related to his endeavors or aspirations. - 00:05–00:08 00:05–00:08 The visual switches to the Harvard University logo. This suggests an educational background and highlights the brand's association with a prestigious institution.

# Ad summary The ad promotes Oxford Said MBA. It starts with four reasons why Oxford Said MBA might be a better pick than BLS or NCR. The ad then shows top school like HEC, INSCARD, Oxford, and LBS that the brand has helped students get into. # Brand positioning MIM-Essay is an academic consultancy that helps students with the right profile and strategy to get into top graduate schools. They are presented as experts who have helped 13000 students get into top schools like HEC, INSEAD, Oxford Said and LBS. # Product MIM-Essay promotes its study abroad consultation services. They help students create the right profile and strategy to get into top graduate schools like HEC, INSEAD, Oxford Said and LBS. The acceptance rate for some of these schools is less than 4%. The study abroad consultation helps candidates prepare their profiles so that they are more likely to get accepted. # Visual style The ad has a basic aesthetic. The shots are static and there are no transitions. The production quality is hybrid. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just click the button below or check the link in bio to connect with a study abroad expert for a free school strategy session. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video opens with a man introducing four reasons Oxford Said MBA might be a better choice than BLS or NCR. The message is to consider all schools rather than just chasing top rankings. The presenter speaks directly to the camera in a friendly, informative tone, which conveys the perspective of an expert sharing valuable information. - 00:05–00:08 00:05–00:08 The speaker states that everyone chases BLS and NCR only because of the rankings. The message is that people rely too much on rankings and don't look deeper. The man speaks directly to the camera, offering the perspective of an expert. - 00:08–00:13 00:08–00:13 The video states that Oxford Said gives you advantages most business schools cannot match. The message is that Oxford Said has unique advantages. The man speaks directly to the camera from the perspective of an expert. - 00:13–00:23 00:13–00:23 The presenter shares that the number one reason is that Oxford Said is part of Oxford University. This is meant to highlight its expansive alumni network. The man speaks directly to the camera from the perspective of an expert. - 00:23–00:34 00:23–00:34 The presenter shares that the number two reason is the classroom. The presenter states that 97% of students are international, with strength from 63 different countries. This is meant to communicate that it is one of the most global classrooms you’ll find anywhere. The man speaks directly to the camera from the perspective of an expert. - 00:34–00:46 00:34–00:46 The man states that reason number three is finance domination. He highlights dedicated finance coaches, direct partnerships with Goldman Sachs and JP Morgan, and sector-specific workshops for investment banking and private equity. The man speaks directly to the camera from the perspective of an expert. - 00:46–00:54 00:46–00:54 The presenter states that reason number four is recruiters. He states that McKinsey, Bain, BGC, Google and Amazon actively recruit Oxford MBA grads. The man speaks directly to the camera from the perspective of an expert. - 00:54–01:03 00:54–01:03 The presenter states that Oxford MBA has less than a 4% acceptance rate. He highlights that without the right profile and strategy, even strong profiles get rejected. The man speaks directly to the camera from the perspective of an expert. - 01:03–01:11 01:03–01:11 The presenter states that his consultancy helps with profile and strategy. He shares that over the past few years, they have helped 13,000 students get into top schools like HEC, INSEAD, Oxford Said and LBS. The man speaks directly to the camera from the perspective of an expert. - 01:11–01:16 01:11–01:16 The presenter prompts viewers to click the button below or check the link in bio to connect with a study abroad expert for a free school strategy session. The man speaks directly to the camera from the perspective of an expert.

# Ad summary This ad addresses the pain point of students applying to too many schools and suggests that by focusing their list, they will increase their chances of getting into a school that fits their goals. # Brand positioning The brand is positioned as an expert guide in the complex world of business school admissions. It's implied that this brand understands the common pitfalls and counterproductive strategies applicants often employ, such as applying to an excessive number of schools based on rankings rather than personal fit. The brand seeks to occupy a space of trusted expertise and personalized guidance, helping applicants refine their approach for optimal results. # Product The ad promotes the brand's expertise in helping applicants reduce their school list to focus on schools that are the best fit for them. It directly addresses the common misconception that applying to more schools increases one's chances of acceptance. Instead, the ad advocates for a more strategic and focused approach based on fit rather than rankings. The ad presents a side-by-side visual of an original list of 20 schools cut down to a shortlist of 8, suggesting a streamlined and targeted strategy. The brand's service appears to help customers align their school choices with their personal goals. # Visual style The ad uses a clean, informative visual style that mimics a presentation slide or an infographic. The layout is organized into distinct sections with clear labels. The style is intended to convey information in a digestible manner. The use of school logos adds credibility, while the visual comparison of two lists, with the red Xs, is a strong before-and-after demonstration. The paper airplane adds a playful element. The style is designed for scannability and to quickly communicate the key message. # Hooks Headline: He shortlisted 20 schools. We cut it to 8. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the mistake that a potential customer, Arjun, made by applying to 20 schools. The brand is introducing Arjun as a person who assumed that more applications meant better chances, setting up the 'before' scenario that the brand then resolved. - The brand shows the viewer the 'after' by stating that they "cut it to 8", indicating that the brand intervened to correct Arjun's approach, framing them as a helpful and effective service. - The brand provides context about why Arjun’s approach was ineffective by stating his list was built around rankings, not fit. The brand highlights a key problem that many applicants face, which the brand states it can remedy. - The ad shows a visual comparison between "The Original List" of 20 schools, which are crossed out with a red X, and "The Shortlist" of 8 schools, which have no red X through their logo. This visual demonstrates the transition from a broad, unfocused approach to a curated, strategic selection. - Finally, the ad summarizes with the phrase, “More isn’t better,” implying that the value of their service lies in its ability to refine and focus an applicant's efforts. The brand is telling the viewer that a focused list aligned to your goals is what gets you in, reiterating the value proposition of the service.

# Ad summary This ad illustrates the process of narrowing down a long list of potential schools into a manageable and focused list. It emphasizes the importance of fit over rankings and highlights the value of a more curated approach to school selection. # Brand positioning The brand is presented as an expert guide in the complex process of school selection. It positions itself as a provider of clarity and focus in an environment often characterized by overwhelming options and misguided priorities. The brand contrasts the common approach of relying on rankings with a more personalized, fit-oriented strategy. It promotes a value-driven, goal-aligned approach that prioritizes what truly matters to each student's success. # Product The product is a service that assists students in shortening their school list from 20 schools to 8 schools. The service focuses on aligning the school list to the student's goals rather than using generic rankings. It addresses the problem of students thinking that a longer school list would improve their chances but does the opposite. The ad tells the viewer that a focused list aligned to their goals is what gets you in. # Visual style The ad employs a clean, minimalist visual style with a focus on clarity and easy scannability. It uses a split-screen format to directly compare an overly long list versus a curated one. The color palette is soft and muted, featuring a light tan background, blue accents, and white panels. The design is information-dense but not overwhelming. The use of mock phone screens gives it a digital-native feel, while the washi tape adds a touch of handmade charm. The type is clean and legible, contributing to the ad's straightforward tone. # Hooks Headline: He shortlisted 20 schools. We cut it to 8. # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating, “He shortlisted 20 schools. We cut it to 8.” This aims to immediately capture attention by presenting a problem—an unmanageably long list of school choices. The perspective is from the brand, who acts as an authority figure to the customer, suggesting that they have the expertise to streamline the selection process. - The ad states that "Arjun thought a longer school list would improve his chances. It did the opposite. His list was built around rankings, not fit." This highlights the common misconception of prioritizing quantity over quality in school selection. This part of the story uses the customer’s perspective, specifically the experience of a student named Arjun, to emphasize the mistake of focusing on rankings instead of personal fit, setting up the brand's solution as a more effective approach. - The ad then presents a visual comparison of “THE ORIGINAL LIST: 20 SCHOOLS” next to “THE SHORTLIST: 8 SCHOOLS.” This demonstrates the brand's ability to transform an extensive, overwhelming list into a manageable, focused one. The brands shows, using an arrow, the transformation from the original list to the short list to provide the customer with a visual of the value. - Finally, the ad concludes with the message “More isn't better. A focused list aligned to your goals is what gets you in.” The perspective is from the brand, summarizing its core philosophy and promise. It reinforces the value of their service and assures the customer that alignment with personal goals is the key to success.

# Ad summary This ad highlights a student named Aarav who got into INSEAD business school despite only scoring a 665 on the GMAT. The ad breaks down the different elements of his profile and highlights what made him stand out as a candidate. # Brand positioning INSEAD Business School aims to occupy the space in the consumer's mind as the school for students to get into even if they don't have the best GMAT scores. The brand promotes the idea that the school looks at more than just numbers when considering candidates, and that a compelling story and well-rounded profile can make up for a lower GMAT score. The brand is functional as it looks to accept the best well-rounded candidates. # Product This ad promotes INSEAD Business School by highlighting a student who got in with a lower-than-average GMAT score. The product is for prospective students who are interested in attending INSEAD Business School but may be concerned about their GMAT scores. The ad emphasizes the importance of having a well-rounded profile that includes strong finance clarity, early business exposure, impact beyond academics, a clear career goal, and a strong school fit. The ad addresses the purchase barrier of students feeling like they need a high GMAT score to get into a top business school by showcasing a student who got in with a score of 665. The ad tells the viewer that INSEAD looks at more than just numbers when considering candidates. # Visual style The ad has a clean and organized visual style with a grid layout and clear sections. It uses a combination of icons, text, and a photograph to convey information in a concise and visually appealing manner. The color palette is limited to blue, red, and white, which creates a sense of professionalism and trustworthiness. The image treatment includes background removal and subtle color grading, which enhances the overall visual appeal. The typography is clean and legible, with a mix of bold and regular fonts used for emphasis. The visual style is well-suited for platform native in-feed ads, as it is easy to scan and digest. # Hooks Headline: Only 665 GMAT. Still got into INSEAD. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below to get started. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating that someone got into INSEAD with only a 665 GMAT score, indicating that it's possible to get into a top business school without a perfect score. The intention is to grab attention and create curiosity by challenging the assumption that a high GMAT score is the only requirement for admission. This is coming from the brand's perspective. - The ad then presents a "profile snapshot" of the student, Aarav, including his education, GMAT score, work experience, target degree, and target school. The intention is to provide context and credibility by showcasing a real-life example of someone who achieved success despite not having a perfect GMAT score. This is coming from Aarav's perspective. - The ad highlights the problem that on paper, Aarav's profile looked average due to factors like not having a 700+ GMAT score, not having a big-brand employer, limited full-time work experience, and no standout international exposure. The intention is to address potential concerns and objections by acknowledging that the student's profile had weaknesses. This is coming from the brand's perspective. - The ad transitions to "what changed" and emphasizes that the student was not positioned as a "low GMAT applicant" but rather as someone with strong finance clarity, early business exposure, impact beyond academics, a clear career goal, and a strong school fit. The intention is to showcase the positive attributes and strengths that made the student stand out as a candidate, even with a lower GMAT score. This is coming from the brand's perspective. - The ad ends with a call to action to "Need help getting into top B-schools like INSEAD?" and encourages viewers to book a free strategy call with experts. The intention is to drive engagement and generate leads by offering assistance to prospective students who may be interested in applying to top business schools. This is coming from the brand's perspective.

# Ad summary This ad uses a tier list format to promote educational study-abroad experts for MBA programs, emphasizing how their services can help prospective MBA students get into the right school for consulting careers. # Brand positioning The brand, MiM-Essay, is presented as an expert educational consultant specializing in MBA programs. The ad positions the brand as having extensive experience, claiming to have helped over 13,000 students choose the right program. The brand promises to assist prospective students in navigating the MBA application process, specifically for those interested in consulting careers. MiM-Essay is portrayed as a reliable resource for students aiming for top B-schools and valuable scholarships. # Product The ad promotes MiM-Essay's services for MBA applicants, specifically those interested in consulting careers. It is conveyed that MiM-Essay helps prospective students to pick the right MBA program based on their profiles, aiming to improve their chances of success in the consulting field. The service is demonstrated through a tier list ranking top business schools for consulting careers, and mentioning statistics related to career placement and average salaries. The ad addresses the pain point that choosing the right school can make or break a consulting career, positioning MiM-Essay as a solution. It encourages viewers to book a free session to receive expert guidance. # Visual style The ad has a UGC-feel with static shots. It includes a combination of direct address from a host and motion graphics. The editing style is simple, with some quick cuts. The ad has a medium pace. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click Below # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a man introducing an honest tier list of the best MBA programs for a consulting career. - 00:03–00:45 The man begins by listing schools, and their placement percentages in consulting, as well as other information, like salaries and how many students each school hired. - 00:45–00:53 After ranking schools, the man notes that picking the right school for a consulting career can make or break a student’s chances, and asserts that his company has helped over 13,000 students pick the right program. - 00:53–01:01 The man explains that his company can help viewers choose the right program, and directs viewers to click the button below or check the link in bio for a free session with a study abroad expert who can help viewers to figure out the right school for them.

# Ad summary This ad by MiM-Essay promotes their study abroad program, emphasizing their success in helping students gain admission to top business schools, particularly HEC Paris. The ad presents HEC Paris as the 6th best business school in the world, highlighting its strength in placing graduates into the tech sector and its partnership with Station F. The ad uses data, testimonials, and a direct call to action to encourage viewers to book a free strategy call with their study abroad experts. # Brand positioning MiM-Essay is presented as an educational consultancy specializing in helping students gain admission to top-tier business schools worldwide. The brand aims to position itself as an expert and reliable resource for students aspiring to study abroad, offering services that significantly improve their chances of acceptance into prestigious institutions. The tone is confident and authoritative, emphasizing the brand's track record and success stories. MiM-Essay positions itself against the norm of students applying independently without expert guidance, promoting the value of personalized strategy and support in navigating the competitive application process. It focuses on functional benefits such as expert guidance and data-driven results, with an implied emotional benefit of reducing stress and uncertainty for applicants. # Product The featured product is MiM-Essay's study abroad program. MiM-Essay helps students gain admission to top business schools, including HEC, INSEAD, LBS, and Oxford. The ad highlights the company’s claim of having helped over 13,000 students get into top schools, which suggests this level of experience and expertise. The program aims to provide comprehensive assistance with the application process, increasing the likelihood of acceptance into competitive institutions. The ad implies that the program is personalized and tailored to each student's unique profile and goals. MiM-Essay addresses the perceived barrier of the difficulty of getting into top schools by emphasizing its proven track record and offering a free strategy call to demonstrate its value upfront, providing a clear incentive for potential clients to engage with their services. # Visual style The ad has a hybrid visual style, combining elements of a polished commercial with UGC. It features quick cuts and transitions between the presenter, graphics, and overlaid text. The color palette is clean and modern, primarily using blues, greens, and whites. The pacing is fast, averaging about 4 cuts per minute, with graphics and text timed to the audio to sync spoken information with visuals. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just click the button below or check the link in bio to book a free strategy call with our study abroad experts. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The presenter states that HEC is ranked sixth best in the world, visually supported by a list of business schools with HEC Paris circled. - 00:02–00:04 00:02–00:04 He says that seeing the number will help understand why, transitioning to a shot of the school building with question marks around it. - 00:04–00:08 00:04–00:08 He continues, showing a chart that illustrates the school jumping from ninth to sixth best in one year, emphasizing the HEC logo. - 00:08–00:10 00:08–00:10 The presenter notes that the program is 16 months long, accompanied by a visual of a calendar and clock. - 00:10–00:13 00:10–00:13 He continues, listing the tuition fees of 99,000 euros with a screenshot of text that is underlined in yellow. - 00:13–00:21 00:13–00:21 The presenter transitions to discussing the most surprising thing: the number one hiring sector for HEC MBA graduates is not consulting or finance, but tech, displayed using a hiring rate chart with various business sectors. - 00:21–00:27 00:21–00:27 He shares that 27% of the class goes into tech, 24% in finance, and 15% in consulting. - 00:27–00:35 00:27–00:35 The presenter states that HEC is strong in tech because of its partnership with Station F, the world's largest startup campus in Paris, shown through a globe and a building shot. - 00:35–00:39 00:35–00:39 The presenter concludes that HEC is a strong choice if you want to go into tech after your MBA. - 00:39–00:43 00:39–00:43 The presenter shares that the average salary offered post MBA is $123,000, shown via a graphic. - 00:43–00:46 00:43–00:46 The presenter reiterates that this is a solid ROI for a 16-month program, using calendar and timeline graphic. - 00:46–00:49 00:46–00:49 He then states that getting into HEC Paris isn't easy. - 00:49–00:57 00:49–00:57 The presenter pivots to MiM-Essay, stating that they’ve helped over 13,000 students get into top schools like HEC, INSEAD, LBS, and Oxford, with a visual of school logos and chat testimonials. - 00:57–01:03 00:57–01:03 He offers to do the same for viewers, encouraging them to click the button below or check the link in bio to book a free strategy call with their study abroad experts, with a visual of his Instagram.

# Ad summary The ad is an infographic reviewing the London Business School's MBA program. It highlights the program's key features, career outcomes, top recruiters, and ideal candidate profile, aiming to persuade potential applicants that the program is a worthwhile investment. # Brand positioning London Business School is positioned as a strong brand in Europe, particularly for individuals looking to advance their careers in consulting, finance, and global roles. The school promotes a flexible MBA format that allows room for internships and career exploration. The brand emphasizes its London location, providing access to recruiters, alumni, and international opportunities. It caters to professionals who value a strong network, brand recognition, and a desirable location, placing the school in a premium segment of the MBA market. # Product The featured product is the MBA program at London Business School. The ad provides various details about the program, including its length (15-21 months), the average work experience of its students (~5.5 years), and the class size (~500). It highlights career outcomes, such as top post-MBA paths in consulting, finance, and tech, and an average salary of about $120K+. The ad also showcases that 86% of graduates accept jobs within 3 months and that recruiters from the UK, Europe, the Middle East, and global offices frequently recruit from the school. The ad is designed for professionals with 4-8 years of experience who are targeting careers in consulting, finance, or global leadership roles and emphasizes the value of the school's network, brand, and location. # Visual style The ad has a clean and corporate visual style, using a blue and white color scheme. It is designed as an infographic, with data points, icons, and bullet points to present information in a structured format. The use of company logos adds credibility, and the overall layout is designed to be scannable and easy to digest. The production quality is highly polished, with clean lines and professionally designed graphics. The ad is designed to mimic the format of a professional presentation. # Hooks Headline: IS LONDON BUSINESS SCHOOL MBA WORTH IT? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book a free school selection call. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a question: "IS LONDON BUSINESS SCHOOL MBA WORTH IT?" This is intended to capture the audience's attention and introduces the main topic of the ad. This question is coming from the perspective of the ad itself, and is acting as an external source. - The ad provides a brief overview by calling itself, "A quick school review for MBA applicants targeting Europe." The intention is to position the ad as a source of concise and relevant information for prospective students. This segment aims to orient the viewer to the ad’s purpose, and is told from the brand's perspective. - The ad lists several data points that are meant to act as key facts about the program including: Program length (15-21 months), Average work experience (~5.5 years), Class size (~500), and Jobs accepted in 3 months (86%). This section aims to present concrete data to support the program's value proposition. These points are presented from the brand's point of view. - The ad highlights the main reasons to choose LBS. The ad emphasizes the school's strong brand, flexible MBA format, and its advantageous location in London. These benefits are intended to highlight the school's competitive advantages. This section is told from the brand's perspective. - The ad presents career outcomes. It lists "Top post-MBA paths: consulting, finance, tech", an "Average salary: about $120K+", and "High recruiter pull across UK, Europe, Middle East, and global offices". The intention is to showcase the program's value in terms of career advancement and financial returns. This section is told from the brand's perspective. - The ad describes the ideal candidate. This section specifies that the school is a "BEST FIT FOR Professionals with 4-8 years of experience, Applicants targeting consulting, finance, or global leadership roles, People who value network, brand, and location." The intention is to target the ad to a specific audience segment. This is from the brand's perspective. - The ad presents a list of top recruiters including McKinsey & Company, BCG, Bain & Company, Amazon, Goldman Sachs, and Google. The intention here is to add credibility to the school and show its appeal to leading companies. This is being communicated from the brand's perspective. - The ad concludes with a bottom line summary stating: "LBS is one of Europe's safest MBA bets if you want strong recruiter access, a global network, and flexible career options." The intention is to provide a final, compelling reason to choose LBS. This is being said from the brand's perspective. - The ad provides a call to action. A sentence asking the question, "Need help choosing the right MBA school?" along with a call to, "Book a free school selection call." The intention is to drive prospective students to take the next step and engage with the school. This is being said from the brand's perspective.

# Ad summary An ad from a MIM-Essay expert discussing how many business schools students should apply to. The expert suggests students should only apply to between 6 and 8 schools in order to save money on application fees, and to properly plan the applications for the targeted schools. # Brand positioning MIM-Essay helps students apply to international business schools and supports in getting scholarships. # Product MIM-Essay provides support and guidance for students applying to top business schools. MIM-Essay promises to guide students in planning their applications with a decent GMAT score and working on their profile in order to get admitted into two or three top business schools. # Visual style The overall aesthetic of the ad is polished and professional. The editing style is quick cuts and static shots. The production quality is a polished commercial. The pace of the ad has a consistent BPM. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Check out LinkedIn bio # Point of view - [object Object] # Storyline - 00:00–00:03 The first man is on a phone call, asking how many business schools he should apply to, and the second man on the phone call in a different location says 10 to 15. - 00:03–00:14 The expert on the call says that is an overkill, and states that people say they should be targeting 10 to 14 schools. He then asks why people would want to waste their time and money on that many schools. - 00:15–00:22 The expert states that there are application fees of roughly 10 to 15k per school. He says that applying to that many schools is 1.5 lakh in application fees, and asks why people would waste money. - 00:22–00:26 The expert says to be strategic and apply to a proper mix of 6 to 8 schools because that is the sweet spot. - 00:26–00:30 He then recommends targeting some dream schools, some competitive schools, some upper competitive schools, and one or two safe schools, but that safe schools is also optional. - 00:30–00:36 The expert says that if you properly plan applications, have a decent GMAT score, and work on your profile, then you will get into two or three top business schools. - 00:36–00:41 If viewers are confused as to which schools they should be targeting and how many, then they should check out the link in the bio of the account, and the school selection experts will help.