How Midi Health Advertises on Meta

# Ad summary This ad showcases a woman who states that she has been microdosing GLP-1s through Midi. The ad claims that it reduces inflammation, balances metabolism and blood sugar, stops the food noise, and actually supports whole-body health—not just weight. # Brand positioning The brand Midi is presented as a forward-thinking solution for overall health. The brand emphasizes that its GLP-1 medication goes beyond simple weight loss, focusing on holistic well-being. Midi positions itself as a wellness brand, rather than strictly a diet solution. # Product The product advertised is GLP-1 medication delivered through Midi. It is designed to reduce inflammation, balance metabolism and blood sugar, and stop food noise, supporting whole-body health. The medication is for individuals seeking comprehensive health improvements rather than just weight loss. # Visual style The ad has a natural, bright, and clean aesthetic. It appears to be filmed with a high quality camera. The editing is minimal. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The ad opens with a woman walking near the ocean at sunset. The screen displays, "You look happier!" and "Thanks! I've been microdosing GLP-1s through Midi. It reduces inflammation, balances my metabolism and blood sugar, stopped the food noise, and actually supports whole-body health — not just weight."

# Ad summary This ad uses a screenshot of the Notes app on an iPhone to highlight the benefits of Midi's GLP-1 microdosing, focusing on benefits beyond weight loss such as stopping food chatter, reducing inflammation, and balancing metabolism, while also addressing insurance coverage and including a call to action to book a first visit. # Brand positioning Midi is presented as a modern, accessible healthcare provider offering innovative solutions through microdosing GLP-1s. The brand positions itself as a solution for those seeking health benefits beyond weight loss, such as reducing inflammation and balancing metabolism. It emphasizes convenience and affordability by highlighting insurance coverage. The brand appears to challenge traditional perceptions of GLP-1 medications, promoting a more comprehensive approach to well-being. # Product The product being advertised is Midi, which offers GLP-1s in smaller doses designed to provide benefits beyond just weight loss. The ad specifies that microdosing GLP-1s can help with stopping food chatter, reducing inflammation (specifically joint pain), and balancing metabolism and blood sugar. Midi addresses a potential purchase barrier by stating that visits are covered by insurance, making the service more accessible and affordable. The ad focuses on the benefits and accessibility of the product, highlighting its convenience and comprehensive health advantages. # Visual style The ad uses a casual, platform-native style by mimicking the appearance of a note taken on an iPhone's Notes app. The design aims to feel personal and relatable. The use of emojis adds a touch of informality, while the clean text layout ensures readability. The overall aesthetic is simple and straightforward, prioritizing information delivery over elaborate design. # Hooks Headline: I had no idea GLP-1s were for MORE than just weight loss. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book your first visit today # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the statement, "I had no idea GLP-1s were for MORE than just weight loss." This is from the perspective of someone who was previously unaware of the broader benefits of GLP-1s and aims to intrigue the audience by presenting a new perspective on a familiar medication. - The ad continues with, "Then I started microdosing GLP-1s with Midi – Smaller doses, big benefits." This shifts to the personal experience of someone who has used Midi and is highlighting the advantages of their microdosing approach. This is from the perspective of someone who used Midi. - The ad then lists specific benefits such as "Stopped food chatter," "Reduced inflammation - no more joint pain!" and "Balances metabolism and blood sugar." This section is from the perspective of someone highlighting the benefits they experienced with Midi. This demonstrates the specific positive effects of using Midi. - The ad includes the statement, "And your visit is covered by insurance!" This addresses a potential barrier to entry by assuring potential customers that the service is financially accessible. This is told from the perspective of the brand, communicating the financial accessibility of their services. - The ad concludes with a call to action, "Book your first visit today." This directly prompts the audience to take the next step and engage with the brand. This is from the brand.

# Ad summary This ad promotes Midi, a service offering microdosing of GLP-1s, focusing on benefits beyond just weight loss, such as reduced inflammation, balanced metabolism, and stabilized blood sugar. # Brand positioning Midi is presented as a health and wellness service offering microdosing of GLP-1s. The brand positions itself as a provider of comprehensive health benefits that extend beyond traditional weight loss solutions. It emphasizes a holistic approach by focusing on reducing inflammation, balancing metabolism and blood sugar, and supporting overall well-body health, while addressing issues like food noise. Midi sets itself apart by prioritizing health improvements that support sustainable wellness, distinguishing itself from conventional weight loss programs that primarily focus on body weight reduction. The brand’s approach is both functional, offering tangible health improvements, and emotional, aiming to improve the customer's sense of overall well-being and happiness. # Product Midi offers microdosing of GLP-1s, a treatment aimed at reducing inflammation, balancing metabolism and blood sugar, and stopping food noise. This service is for individuals seeking health benefits beyond just weight loss. The product is presented as a comprehensive solution supporting whole-body health by addressing various metabolic factors rather than solely targeting weight. Midi aims to tackle the issues of inflammation, metabolic imbalance, and food cravings, offering a balanced approach to health management. The ad emphasizes that the benefits extend beyond weight, addressing concerns about food noise and supporting overall well-being. # Visual style The ad features a natural and serene aesthetic with a shot of a sunset over the ocean. The scene is captured with a stationary camera. The overall production quality appears to be a hybrid of UGC and polished commercial visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with a text overlay saying, “You look happier!” over a shot of a person standing by the ocean at sunset, suggesting a positive change in the individual’s well-being. - 00:03–00:08 The text overlay shifts to reveal the person attributes this improvement to microdosing GLP-1s through Midi, highlighting additional benefits like reduced inflammation, balanced metabolism, stabilized blood sugar, and decreased food noise.

# Ad summary This image ad promotes Midi as a solution for menopausal weight gain, highlighting insurance coverage and referencing GLP-1 results contingent on diet and exercise. # Brand positioning The brand, Midi, is presented as a potential solution for menopausal weight gain, positioning itself within the health and wellness category. The brand is associated with medical or pharmaceutical intervention, as suggested by the presence of injectable products and insurance coverage. Midi emphasizes convenience and accessibility by showing that visits are covered by insurance, aiming to reduce barriers to entry for potential customers. # Product The product advertised is a solution for menopausal weight gain offered by Midi. The products are presented as injectable pens and a bottle that likely contains medication. The ad addresses the specific concern of weight gain during menopause, positioning the product as a targeted solution for this issue. It also mentions that GLP-1 results are contingent upon a reduced calorie meal plan and increased physical activity, suggesting that the product works best when combined with lifestyle changes. Insurance coverage is highlighted as a feature, making the product more accessible and affordable. # Visual style The ad has a clean, medical aesthetic with a focus on clear messaging and product visibility. The use of solid colors and simple graphics contributes to a professional and trustworthy feel. The layout is organized and easy to follow, with the headline prominently displayed and supporting information neatly arranged below. # Hooks Headline: Reverse Menopausal Weight Gain with Midi # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by directly addressing the problem of menopausal weight gain, immediately capturing the attention of the target audience. This message is delivered by the brand, using the large headline text to make this pain point clear. - The ad then introduces Midi as a solution to this problem, positioned in close proximity to the problem statement. This part of the story is being told by the brand to highlight its product as the key to solving the stated problem. - The ad highlights that visits are covered by insurance, addressing a potential barrier to access. The brand is telling this part of the story, which aims to convey the product is both accessible and credible. - The ad includes a disclaimer about compounded semaglutide and the importance of diet and exercise, providing transparency and managing expectations. This part of the story is told from an external source (the FDA), as indicated by the language used.

# Ad summary This image ad promotes Midi's personalized menopausal weight loss plans, highlighting insurance coverage for visits. # Brand positioning Midi is presented as a provider of personalized menopausal weight loss plans. The brand positions itself as accessible by highlighting that visits are covered by insurance, suggesting a focus on making healthcare solutions more affordable and available. By focusing on menopause and weight loss, Midi targets a specific demographic with a particular need, aiming to occupy the space of a specialized healthcare provider that understands and addresses the unique challenges women face during menopause. The brand does not explicitly follow or push against category norms but appears to focus on functional brand positioning around accessibility and personalization. # Product The product is a weight loss plan tailored for women experiencing menopause, offered by Midi. The plan includes visits covered by insurance. The ad suggests that the weight loss plans involve medication, as indicated by the inclusion of injection pens and pills in the imagery. The unique selling point of the Midi plan seems to be its personalization and integration with insurance coverage, addressing potential cost barriers for customers seeking weight loss solutions during menopause. # Visual style The ad features a clean and informative visual style. Production quality appears polished, with clear product shots and a simple layout. A split-tone background divides the messaging elements. Typography is clean and legible. The visual style is designed to be easily scannable and communicate key information about the product and its benefits. # Hooks Headline: Personalized Menopausal Weight Loss Plans with Midi # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with a focus on personalized menopausal weight loss plans, introducing the offer and brand name Midi to the audience. This communicates the intention of capturing attention and targeting a specific demographic (women going through menopause) while introducing the core solution offered by the brand. The perspective is from the brand, introducing its primary offering. - Next, the ad highlights that visits are covered by insurance, including logos of various major insurance providers. This addresses potential cost barriers and positions the offering as accessible. The perspective shifts to a customer-centric view, reassuring potential customers about the financial aspect of the service. - Finally, a disclaimer provides important information that compounded semaglutide is not approved or evaluated for safety, efficacy, or quality by the FDA, and GLP-1 results are contingent upon a reduced calorie meal plan and increased physical activity. This is a brand-mandated disclaimer.

# Ad summary This ad features Amanda Rosales, a Midi clinician with 17 years of experience, discussing the collaborative and research-driven approach Midi takes in treating patients in perimenopause. She highlights how Midi's resources and literature allow her to become an even better clinician by including patients in the decision-making process, and contrasting Midi's approach with the more conventional 'cut-and-dry' methods often found in healthcare. # Brand positioning Midi is a healthcare provider specializing in perimenopause and menopause care. The brand positions itself as research-driven and collaborative, emphasizing patient involvement in treatment decisions. It aims to stand out from conventional healthcare by offering comprehensive resources and personalized care, contrasting traditional 'cut-and-dry' approaches with a more holistic method. Midi aligns with values of patient empowerment, informed decision-making, and accessible, research-backed healthcare solutions for women experiencing hormonal changes. # Product Midi offers comprehensive care for women experiencing perimenopause and menopause. This includes access to clinicians, research, resources, and literature to help women make informed decisions about their health. The brand works to include patients in the process of deciding what’s the best option for them. It differentiates itself by providing alternatives to the typical 'cut-and-dry' methods in healthcare, focusing on personalized, research-backed solutions rather than a one-size-fits-all approach. # Visual style The ad has a polished, commercial aesthetic with a clean and professional look. The editing is minimal, with static shots and smooth transitions. The color palette is warm and inviting, and the overall tone is informative and trustworthy. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Book Your Virtual Visit # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 Amanda Rosales introduces herself and shares her experience treating patients in perimenopause and hormone therapy for 12 years. She aims to establish her credibility and expertise in the field. - 00:05–00:16 00:05–00:16 Amanda explains that when she came to Midi, she was exposed to other research articles, the training, and all of the different types of resources and literature available, so she could become an even better clinician. She aims to highlight the enhanced learning and resources she gained at Midi, suggesting a higher standard of care. - 00:16–00:23 00:16–00:23 Amanda states that she likes to include her patients in the process of deciding what’s the best option for them because it's their body and it's their health. She wants to highlight the patient-centered approach and empower women in their healthcare decisions. - 00:23–00:44 00:23–00:44 Amanda contrasts Midi’s approach with the more conventional 'cut-and-dry' methods often found in healthcare. She explains that at Midi, they really try to research and have different answers for their patients, therefore, instead of it always being a No, it's more of a “Let me go look at the research, let me talk to some of the experts and then let's come back together and make a decision together.”. The intention is to differentiate Midi from standard healthcare practices, emphasizing a collaborative and informed decision-making process.

# Ad summary This image ad for Midi focuses on reversing menopausal weight gain by offering hormonal prescriptions, wellness therapies, weight loss medication, and lifestyle coaching. It targets those looking for insurance-covered visits. # Brand positioning Midi positions itself as a provider specializing in menopausal weight management solutions. They address a specific need within women's health, offering multiple approaches such as hormonal prescriptions, wellness therapies, weight loss medication, and lifestyle coaching. This comprehensive approach suggests a brand focused on personalized care and support during a significant life stage, standing out by offering diverse solutions beyond typical weight loss programs. # Product Midi offers a suite of services aimed at reversing menopausal weight gain. The offerings include hormonal prescriptions, wellness therapies, weight loss medication, and lifestyle coaching. These services are designed to be accessed through insurance-covered visits. The brand emphasizes a multi-faceted approach to addressing weight gain associated with menopause, providing options that range from medical interventions to lifestyle adjustments, all under the umbrella of accessible healthcare. # Visual style The ad features a clean and modern design with flat, vector-style illustrations and a split-tone color scheme. The layout is simple and direct, using a combination of text and visuals to convey information. The production quality appears polished, aiming for a professional but approachable feel with its use of friendly graphics and recognizable insurance logos. # Hooks Headline: Midi Reverse Menopausal Weight Gain with: # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating the core problem and promise: 'Reverse Menopausal Weight Gain with:' signaling directly to the audience and clearly indicating what the brand offers. This is told from the brand's perspective to set the main focus of the ad. - Next, the ad lists the specific solutions: 'Hormonal Prescriptions', 'Wellness Therapies', 'Weightloss Medication', and 'Lifestyle Coaching'. The brand continues with its offering, specifying the services available. - The ad shows two women exercising with weights, implicitly demonstrating a lifestyle of physical activity and health. The customer's experience is visually highlighted through the illustration, emphasizing the brand's focus on action and health. - Finally, the ad shows 'VISITS COVERED BY INSURANCE', showing logos for Aetna, United Healthcare, Health Net, Cigna, Anthem, and BlueCross BlueShield, with 'and more' listed below. This communicates that Midi’s services are accessible, removing a significant barrier to entry. The brand is reassuring the audience of the accessibility of services by mentioning the covered insurance.

# Ad summary A MidiHealth ad featuring real Midi patients sharing their experiences and results with the Midi Weight program. The ad highlights the average weight loss achieved by patients and encourages viewers to book a virtual visit. # Brand positioning MidiHealth is presented as a provider of weight loss solutions, particularly for women. The brand positions itself as offering expert care that is also insurance-covered, suggesting accessibility and credibility. The brand aims to occupy a space where weight loss is achievable through medical support, differentiating itself from standard diet and exercise programs. # Product The Midi Weight program is a weight loss solution offered by MidiHealth. The program is presented as effective, with patients losing an average of 19 pounds after at least six months of care. The ad implies that the program involves a variety of treatments, diet, and exercise. It targets individuals who have struggled with weight loss and are looking for a solution that finally works. The program addresses the barrier of accessibility by emphasizing insurance coverage. # Visual style The ad has a clean and straightforward aesthetic with solid color backgrounds and well-lit shots. The editing style uses simple cuts to transition between speakers and information screens. The overall feel is polished and professional, with a focus on conveying trust and credibility through clear visuals and minimal distractions. The pacing is moderate, allowing viewers to absorb the information presented. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book Your Virtual Visit # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman named Jenn identifies herself as a Midi patient and expresses her excitement about finally losing weight and achieving successful results. - 00:03–00:08 00:03–00:08 Three women are featured discussing that Midi Weight patients lose 19 lbs on average after at least six months of care. - 00:09–00:15 00:09–00:15 The MidiHealth logo appears, highlighting that the program is insurance covered, offers expert care, and prompting viewers to book a virtual visit.

# Ad summary This image ad uses a nostalgic image of two young girls in 80s fashion to suggest that if the viewer identifies with this 'vibe' they need Midi now, presumably to help with menopause symptoms. # Brand positioning Midi is presented as a modern solution for menopause. The brand is positioned as a solution to the challenges of menopause, contrasting with the awkwardness and uncertainty of youth. By referencing a past era, the brand is likely trying to appeal to women who grew up in the 80s and are now experiencing menopause. The brand adopts a straightforward, no-nonsense approach, directly addressing the audience's needs with a touch of nostalgia. # Product The ad promotes Midi, a product or service intended to address menopause-related issues. While the specific nature of Midi is not explicitly stated, it is presented as a necessary solution for individuals who identify with a certain 'vibe,' likely referring to women experiencing menopause symptoms. The ad creates intrigue by not directly explaining the product, encouraging viewers to seek more information. The product is promoted as a means to positively address and manage the changes associated with menopause, without explicitly detailing its features or how it works. # Visual style The ad uses a low-resolution, slightly faded snapshot from the 1980s, creating a nostalgic and somewhat humorous feel. The lighting is ambient and typical of indoor snapshots from that era. The colors are slightly muted, adding to the vintage aesthetic. The overall style aims to evoke a sense of nostalgia and authenticity, suggesting a personal and relatable connection to the brand. # Hooks Headline: If this was your vibe then, you need Midi now. # Benefits - [object Object] # Features - [object Object] # Call to action Talk to the menopause experts # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a nostalgic image of two young girls in 1980s fashion, serving as a humorous and relatable reference point for the target audience. The purpose is to grab the viewer's attention and establish a connection by evoking shared memories and a sense of familiarity, as the brand presents it. - The ad presents the message that if the viewer identifies with the depicted 'vibe,' they need Midi now, subtly introducing the brand as the solution to the challenges associated with aging and menopause. This is to encourage viewers to consider Midi as a relevant and necessary product for their current life stage, as the brand positions itself. - The ad includes a call to action to 'Talk to the menopause experts,' encouraging viewers to engage with the brand for more information and support. This aims to provide a direct pathway for viewers to learn more about the product and receive personalized advice from the brand.

# Ad summary This image ad for Midi targets women experiencing menopausal weight gain by offering a solution through their compounded semaglutide medication. The ad emphasizes insurance coverage and presents a medical approach to weight management. # Brand positioning Midi is positioned as a medical solution to menopausal weight gain, offering a compounded semaglutide medication. The brand aligns with a clinical and insurance-supported approach, as the ad mentions that "VISITS COVERED BY INSURANCE" alongside logos of various insurance providers, including Aetna, Anthem, BlueCross BlueShield, Cigna, Health Net, and United Healthcare. This suggests that Midi aims to be seen as a credible and accessible option within the healthcare system, addressing a specific concern related to women's health during menopause. # Product The product being advertised is Midi's compounded semaglutide medication, presented as a solution for reversing menopausal weight gain. The ad features images of injection pens and a small brown bottle, likely representing the medication and its delivery method. The ad copy highlights that the medication can "Reverse Menopausal Weight Gain." The ad also addresses the barrier of cost by explicitly stating, "VISITS COVERED BY INSURANCE," reassuring potential customers about the financial aspect of the treatment. The ad does include a disclaimer: "Compounded semaglutide is not approved or evaluated for safety, efficacy, or quality by the FDA. A healthcare provider may prescribe a compounded drug if he/she determines that it is medically appropriate and necessary. GLP-1 results are contingent upon a reduced calorie meal plan and increased physical activity. Cessation of GLP-1 has been found to result in weight gain." # Visual style The ad has a clean, clinical aesthetic with a split-tone background featuring a soft blue and a dark brown. The product shots are well-lit and professional. The overall design is straightforward, with a focus on clarity and providing essential information about the product and its coverage. # Hooks Headline: Reverse Menopausal Weight Gain # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by directly addressing a key concern for many women: menopausal weight gain. The intention is to capture the viewer's attention immediately by highlighting a specific issue they may be facing, told from the brand's perspective as they name the problem that they can solve. - The ad introduces Midi as the solution to the problem presented. The intention is to position Midi as the go-to product for solving weight gain during menopause, told from the brand's perspective. - The ad highlights the insurance coverage for visits related to Midi, reassuring potential customers that this product could be accessible and affordable. The intention is to address cost concerns directly and to provide proof that the product is legitimate and likely safe, told from the brand's perspective. - The ad includes a disclaimer about FDA approval and the conditions for GLP-1 results, adding transparency and managing expectations. The intention is to provide important details regarding the efficacy of the drug, told from the brand's perspective.

# Ad summary The image ad is for Midi, a brand that provides HRT prescriptions online for menopause. The ad shows a woman on a video call with a doctor and lists various insurance providers that cover visits with Midi. # Brand positioning Midi is presented as a modern, accessible healthcare provider specializing in menopause treatment. The brand aims to occupy the space of a convenient and reliable online resource for women seeking hormone replacement therapy (HRT). It aligns with values of accessibility, convenience, and personalized care, pushing against the traditional norms of in-person doctor visits for prescriptions. The brand positioning is functional, emphasizing simplicity and ease of access to HRT through an online platform. # Product The featured product is access to HRT prescriptions online through Midi's platform. Midi offers consultations with healthcare providers via video call, enabling women to obtain HRT prescriptions from the comfort of their own homes. The product is for women experiencing menopause who seek convenient and accessible treatment options. Key features include online consultations and insurance coverage for visits. The ad addresses purchase barriers by highlighting the ease of online access and insurance coverage, making it worth trying or buying for those seeking menopause treatment. # Visual style The ad has a clean, modern visual aesthetic with a flat design style. The use of pastel colors, simple illustrations, and a grid layout creates a welcoming and easy-to-scan experience. The production quality appears polished, with a focus on clear communication and visual hierarchy. Typography is integrated effectively, with bold headlines and legible body text. The overall style is platform-native, fitting well within the visual language of social media feeds. # Hooks Headline: Get HRT Prescribed Online for Menopause # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating “Get HRT Prescribed Online for Menopause,” which immediately tells the viewer what problem the brand is solving and what service they provide. The brand is telling the viewer that getting HRT for menopause is now easier with their online service. - The ad then displays a woman having a video call with a healthcare provider from her laptop, which visually shows how the service works and adds a human element to the ad. The customer's point of view is that having a consultation online is possible. - The ad displays various insurance logos, which builds trust by listing insurance providers that cover visits with Midi. The brand is telling the viewer that they work with major insurance providers and that visits are likely to be covered by insurance. - The ad concludes with legal disclaimers in small print, which addresses potential concerns about the services provided and the limitations and requirements involved. The brand is covering the legal information needed for their prescriptions and any restrictions that may apply.

# Ad summary This ad promotes Midi, a platform that offers compounded drugs to improve health. The ad features a woman picking apples at a market while an overlay suggests she looks happier and attributes it to microdosing GLP-1s through Midi, highlighting benefits like reduced inflammation and balanced metabolism. # Brand positioning Midi is presented as a modern healthcare provider offering compounded drugs through licensed healthcare providers. The brand aims to occupy a space in the consumer's mind as a facilitator of whole-body health, beyond just weight management, focusing on benefits like reduced inflammation and balanced metabolism. The brand is positioned as a lifestyle enhancement, aligning with a health-conscious audience. It pushes against the norm of traditional weight-loss solutions by focusing on a holistic approach to health, communicated through a testimonial format and lifestyle imagery. # Product Midi offers access to compounded drugs, specifically GLP-1s, aimed at improving overall health. The ad suggests that the product works by reducing inflammation, balancing metabolism and blood sugar, and stopping food noise, thereby supporting whole-body health, not just weight loss. The product is presented as a microdosing solution, implying small, manageable doses for daily use. The ad addresses the potential barrier of skepticism by providing a testimonial attributing visible improvements to the product. The use occasion is presented as part of a healthy lifestyle, evidenced by the user selecting fresh produce at a market. # Visual style The ad has a bright, natural aesthetic with clear, well-lit shots that give a clean and wholesome feel. The editing style is simple with static shots and minimal transitions, creating a polished commercial feel with a UGC-style testimonial. The pacing is moderate with a steady tempo throughout the ad. The audio-visual sync is minimal, with the music providing a backdrop to the lifestyle content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: A woman picks out apples at a farmer's market. An on-screen text overlay attributes the woman's happiness and improved well-being to microdosing GLP-1s through Midi. The story is being told from the perspective of someone observing her, as signaled by the quote "You look happier!" This opening positions the woman as thriving, creating curiosity and suggesting the product enhances overall health. - 00:07–00:09 00:07–00:09: The camera angle changes, but the visual content remains the same. This beat continues to reinforce the message from the opening, suggesting the benefits of Midi are visible and contribute to a better lifestyle.

# Ad summary The ad features an image of a young girl with frizzy bangs set against a blue background. The copy suggests that if you had bangs like that as a child, you need Midi now, and encourages the viewer to talk to the menopause experts. The ad uses humor and nostalgia to grab attention and position Midi as the solution to menopause-related concerns. # Brand positioning The brand is positioned as a helpful resource for women experiencing menopause. By using the phrase, "Talk to the menopause experts", the brand implies that they have a deep understanding of the changes that women go through during menopause, and offers solutions to manage the common symptoms and challenges that come with it. The brand aims to occupy a space in the consumer's mind as a trusted and reliable source of information and support for women during this significant phase of life. # Product The ad references "Midi", which based on the tagline and visual, is implied to be a product or service intended to address menopause symptoms, although the exact nature of this product/service is not explicitly stated in the ad. The ad is targeting women who are experiencing menopause, specifically women who are reminded of certain youthful photos which may be a trigger point for how they feel about aging. The messaging implies that "Midi" is a solution that will counteract the negative effects of menopause, with the intent to make the viewer explore Midi as a product or service. # Visual style The ad utilizes a nostalgic and humorous visual style. The production quality appears to be that of a snapshot or yearbook photo, which lends a personal and relatable touch. The image treatment is simple, with minimal editing or enhancements, emphasizing the natural and unpolished look of the photograph. The typography integration is clean and legible, with a modern sans-serif font. The style mimics platform-native content, making it scannable and attention-grabbing in a social media feed. # Hooks Headline: If these were your bangs then, you need Midi now. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showing an awkward childhood photo. The intent is to evoke a sense of nostalgia and humor, drawing the viewer in with a relatable image of someone's past. The audience experiences this through the lens of a potentially embarrassing yet amusing memory. - The ad copy states that if the viewer had bangs like the one in the photo, they need Midi now. This creates a direct connection between a potentially negative aspect of the past and the need for a solution in the present. The viewer experiences this from the perspective of someone reflecting on their personal style choices and recognizing the need for change. - The ad concludes with the phrase "Talk to the menopause experts." The goal is to position the brand as a reliable resource for menopause-related information and solutions. The viewer experiences this from the brand's perspective, inviting them to engage and seek guidance.

# Ad summary This image ad from Midi uses a retro photo to grab the viewer's attention and imply that if they identified with the fashion in the photo, they likely need Midi's menopause expertise now. # Brand positioning Midi is presented as a brand providing expertise and solutions for menopause. The company uses a relatable, nostalgic image to connect with viewers who may be experiencing menopause and align with their sense of humor. The brand positions itself as a go-to resource for navigating the complexities of menopause, moving against the norm of it being an often unspoken and underserved health issue. # Product The ad promotes Midi as a resource for menopause. While no specific products are shown, the brand offers help and guidance to women experiencing this stage of life. The ad addresses the purchase barrier of hesitation or lack of awareness by using humor and nostalgia to draw viewers in, suggesting that if they identify with the image, they may need Midi's expertise. # Visual style The ad has a retro, nostalgic visual style with a vintage photograph. The image quality is grainy and slightly faded, enhancing the throwback aesthetic. The text overlay is simple and bold, and the lighting is diffused, giving the ad a warm, familiar feel. # Hooks Headline: If this was your vibe then, you need Midi now. # Benefits - [object Object] # Features - [object Object] # Call to action Talk to the menopause experts # Point of view - [object Object] # Storyline - The ad opens with the question 'If this was your vibe then, you need Midi now,' to grab attention and connect with the viewer by referencing a past sense of style or identity. This is told from the brand's perspective as a way to suggest a relatable, shared experience, indicating that if the viewer identifies with the image, they may now need Midi's expertise to navigate menopause, thus making them aware of the brand and its services. - The ad concludes with the phrase 'Talk to the menopause experts,' delivered from the brand's perspective to offer a clear call to action and position the company as a knowledgeable and reliable resource for menopause-related concerns, encouraging the viewer to engage with the brand and learn more.

# Ad summary This image ad is for Midi, a service connecting users to licensed healthcare providers. The ad features Amy Schumer standing in front of a large fan and exclaiming about hot flashes. The messaging targets women experiencing menopause and struggling with hot flashes, positioning Midi as a solution. A small disclaimer is included at the bottom, noting service availability and consultation requirements. # Brand positioning Midi is presented as a modern healthcare provider that connects users to licensed healthcare professionals, with a focus on addressing midlife health needs. The brand is positioned as a solution for women experiencing menopause, specifically targeting those struggling with symptoms like hot flashes. The brand aims to occupy a space in the consumer's mind as a convenient and accessible healthcare option, and is focused on destigmatizing menopause. It projects a tone that is open and relatable, and it pushes against the silence surrounding menopause by bringing it into the conversation. # Product Midi is a service that connects users to licensed healthcare providers. It is presented as a convenient solution for women experiencing menopause, addressing specific symptoms like hot flashes. The ad highlights that Midi services are not available in all 50 states and are subject to a provider consultation. The key value proposition is access to healthcare professionals who can provide support and guidance during midlife health changes. The ad implies that Midi helps address the common frustration of dealing with hot flashes and other menopause-related issues. The website address 'https://www.joinmidi.com' is provided for more information and access to their services. # Visual style The ad has a raw and slightly exaggerated style, with Amy Schumer making a dramatic expression to convey the discomfort of hot flashes. The production quality appears to be mid-range, with natural lighting and minimal retouching. The visual motif is a focus on a relatable celebrity and a clear visual representation of the physical discomfort of hot flashes. The typography is simple and legible, and the style is designed to be eye-catching and attention-grabbing in a social media feed. # Hooks Headline: If your hot flashes have hot flashes, let's talk. # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a relatable statement about hot flashes and uses the relatable face of Amy Schumer, indicating a personal, empathetic tone. This is intended to grab the attention of women experiencing similar symptoms and invites them into a conversation about this shared issue, from the brand's POV. - The visual of Amy Schumer reacting dramatically in front of a large fan underscores the intensity and discomfort of hot flashes. This exaggeration is intended to resonate with the audience and highlight the need for a solution, from the customer's POV. - The copy 'Midlife needs Midi' presents the brand as a solution to midlife health needs, specifically hot flashes. This is intended to position Midi as the answer to the problem of menopause symptoms and highlight their focus on women's midlife health, from the brand's POV. - The disclaimer at the bottom provides important details about the service's availability and consultation requirements. This is intended to inform the audience of service limitations, and to direct them to a full safety information page, presented from an external source POV.

# Ad summary This image ad aims to solve the problem of low energy for women experiencing menopause, suggesting that they need Midi now. # Brand positioning Midi is positioned as a solution for women experiencing the challenges of menopause, specifically targeting energy loss. The brand presents itself as a straightforward, effective option to reclaim lost vitality and address the physical and emotional shifts during this life stage. By focusing on a specific need and providing a direct solution, Midi aims to be seen as a functional and supportive brand. # Product The product being advertised is Midi, which is designed for women experiencing menopause and specifically addresses the issue of energy loss. The ad suggests that Midi is a solution to regain energy levels, which is particularly relevant for women going through the changes associated with menopause. The advertisement directly tells the viewer that if they feel their energy has decreased, they "need Midi now", indicating that the product offers a quick and effective way to restore their vitality. The product is not visually depicted in the image. # Visual style The ad uses a nostalgic, slightly out-of-focus aesthetic, possibly suggesting a memory or throwback. The color scheme is bright and cheerful, contrasting with the serious subject matter of menopause. The composition is simple, focusing on the subject to make the message clear and scannable. The overall style feels like a snapshot from a past era, creating a visual metaphor for lost energy and vitality. # Hooks Headline: If this was your energy then, you need Midi now. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking if the viewer's current energy levels are low, implying that they are struggling with energy loss. The brand wants the viewer to consider their energy levels and recognize a potential problem. - The ad then introduces Midi as the solution to this problem, suggesting that it can restore the viewer's energy levels. The brand is directly addressing the audience and providing a product to solve the problem that the ad has highlighted. - The ad ends by encouraging the viewer to consult menopause experts, indicating that the brand offers resources and support beyond just the product. The brand offers additional assistance for the viewer through experts.

# Ad summary This ad uses a photo of a woman in a retro-style outfit to suggest that if this was your style then, you need Midi now. It then promotes the brand as the menopause experts. # Brand positioning The ad positions the brand Midi as a solution for women experiencing menopause. By using the tagline "Talk to the menopause experts", the brand aims to occupy the space of a trusted and knowledgeable resource in the consumer's mind. The brand aligns with a tone of understanding and expertise, aiming to provide solutions for women navigating menopause. The brand seeks to normalize and address the topic of menopause directly, offering a modern solution for a natural life stage. # Product The ad does not explicitly show the product itself, but it advertises Midi as a modern solution for women who need to address menopause. The ad alludes to a problem that the product solves and offers a modern solution to a natural life stage that many women experience. # Visual style The ad has a vintage or retro aesthetic due to the woman's outfit, hairstyle, and the overall image quality. The image appears to be a snapshot or a scanned photograph, which adds to the retro feel. The colors are slightly muted, and the lighting is flat, further contributing to the vintage aesthetic. # Hooks Headline: If this was your style then, you need Midi now. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with an image of a smiling woman in a retro pink outfit and headband standing in front of a stone wall. The intention is to grab the viewer's attention with the image and create a sense of nostalgia or amusement from the customer's perspective. - The ad then uses text overlay to directly address the viewer by stating "If this was your style then, you need Midi now." The brand is implying that if the viewer identifies with the dated style, they may also be experiencing menopause and need Midi's help. - The ad concludes by positioning Midi as "the menopause experts" and telling viewers to engage with the brand. The brand is attempting to establish trust and expertise in the field, from the brand's perspective.

# Ad summary This image ad features a woman in a yoga pose, promoting Midi's virtual AgeWell visit. The ad emphasizes staying strong and sharp, suggesting Midi helps women maintain their health and vitality. It addresses the frustration of 'normal' lab results not aligning with one's feelings, promising expert clinicians who listen and provide personalized plans for long-term wellness. # Brand positioning Midi is presented as a provider of virtual AgeWell visits focused on helping women address health concerns that may not be adequately addressed by standard lab results. The brand aims to occupy a space in the consumer's mind as a personalized, expert-driven solution for maintaining strength and sharpness as they age. It aligns with values of proactive health management and individualized care, suggesting a move against the category norm of standardized, impersonal medical advice. The brand positioning is both functional (expert clinicians, personalized plans) and emotional (staying strong, feeling heard). # Product The product advertised is Midi's Virtual AgeWell Visit, a service providing access to expert clinicians who listen to patients, give answers, and create personal plans to help them stay strong for years to come. It is designed for individuals, particularly women, who feel that their 'normal' lab results don't match how they feel. The USP is personalized attention and expert advice tailored to individual needs. The ad addresses the purchase barrier of feeling unheard or misunderstood by traditional healthcare providers, positioning the AgeWell Visit as a solution for those seeking more personalized and comprehensive care. # Visual style The ad has a clean and minimalist visual aesthetic, with a focus on a single subject and a simple background. The lighting is soft and natural, creating a sense of calm and serenity. The typography is clean and legible, with a focus on clear messaging. The overall style feels polished but not overly produced, aiming for a balance between professionalism and authenticity. # Hooks Headline: Stay Strong. Stay Sharp. Stay You. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the phrase "Stay Strong. Stay Sharp. Stay You." to set a tone of empowerment and self-care, presented from the brand's perspective to convey the potential outcome for the viewer if they use their services. - It then transitions to a problem statement: "'Normal' labs not matching how you feel?" This is from the customer's perspective, introducing a common frustration to which the product provides a solution. - The ad offers a solution by highlighting, "Midi's expert clinicians listen, give you answers, and a personal plan to stay strong for years to come." This is from the brand's perspective, presenting the service as a means of addressing the identified problem.

# Ad summary Amy Schumer is in a classroom setting to introduce the Midi brand. She talks about the brand, and some of its benefits to a class of diverse women. # Brand positioning Midi is presented as a healthcare provider specializing in menopause treatments. The brand aims to be a helpful resource for women going through perimenopause and menopause, offering solutions to symptoms like hot flashes. The brand promotes the idea that women in midlife need Midi and provides resources for licensed healthcare providers. Midi is positioned as a modern and accessible solution for women navigating the challenges of menopause. # Product Midi is a service that connects users to licensed healthcare providers to help women navigate perimenopause and menopause. Midi offers personalized consultations and treatments to address symptoms like hot flashes. The ad highlights the convenience and accessibility of Midi, suggesting it's a modern solution for women in midlife needing support and treatment for menopause symptoms. The product aims to break down barriers by connecting women with healthcare providers through a convenient platform, emphasizing that midlife needs Midi "like now." # Visual style The ad has a light-hearted, semi-polished aesthetic. The editing style includes quick cuts between Amy Schumer and the classroom. The production quality feels like a blend of a commercial with a touch of UGC, aiming for an approachable tone. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Amy Schumer, dressed in a tracksuit in front of a classroom setting with a chalkboard, says "Hot flash, news flash." - 00:02–00:03 Schumer says, "You probably need Midi," presenting the product as a solution to hot flashes. - 00:03–00:04 Cut to a shot of diverse women sitting in desks in a classroom setting. - 00:04–00:06 Back to Amy Schumer saying, "Midlife needs Midi, like now," reinforcing the message that the product is essential for women experiencing midlife challenges.

# Ad summary This split-screen ad for MidiHealth positions the brand as the modern solution for menopause, featuring a variety of women and lifestyles to signal inclusivity. Quick cuts between visuals emphasize the virtual, supportive, and comprehensive nature of the brand's services. # Brand positioning MidiHealth positions itself as a modern and comprehensive healthcare solution for women experiencing menopause. The brand aims to occupy a space that breaks away from traditional or outdated approaches to women's health, embracing a more holistic and supportive model. This is signaled through the diverse imagery of women, modern branding and a focus on virtual care. By offering virtual visits, personalized plans, and hormone specialists, MidiHealth is presented as a trusted partner for women navigating hormonal changes. The brand embraces an empowering and inclusive tone, emphasizing that its services are tailored to individual needs and lifestyles, pushing against the notion of one-size-fits-all healthcare. # Product MidiHealth provides personalized healthcare plans for women experiencing perimenopause and menopause, offering services such as virtual visits with hormone specialists, prescription medications, and award-winning supplements. The product is designed for women seeking comprehensive and tailored support during hormonal changes, addressing common symptoms like hot flashes, sleep disturbances, and mood swings. MidiHealth's unique selling points include its virtual accessibility, allowing women to receive care from the comfort of their homes; personalized plans, ensuring that each woman's individual needs are met; and access to hormone specialists who truly listen. The ad addresses the purchase barrier of insurance coverage by highlighting that visits are covered by insurance. MidiHealth stands out as a modern, convenient, and supportive solution for women seeking expert guidance and relief during menopause. # Visual style The ad has a polished and modern aesthetic, with a clean split-screen format and vibrant, lifestyle-oriented visuals. The editing style consists of quick cuts, creating a fast-paced rhythm. The production quality is high, giving it a commercial feel. The visual motifs include the consistent use of the split-screen, which creates an engaging and dynamic viewing experience. The pacing is quick, with approximately 10 cuts per minute. Cuts are timed to the music beats, enhancing the overall impact and flow of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action BOOK YOUR FIRST VISIT ➔ # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a dynamic split-screen showcasing four different visuals that create a sense of vitality and transformation to catch the viewer's attention. - 00:03–00:06 Continuing with the split-screen format, the visuals evolve to represent holistic care and support, framing the brand as modern. - 00:06–00:09 More product solutions are shown and the visual focus shifts to benefits, with images of virtual care, medication and supplements. - 00:10–00:11 The brand leverages social proof, highlighting its wide acceptance and a focus on community and expert care. - 00:12–00:14 The ad concludes with a clear value proposition, a CTA, and reassurance regarding insurance coverage.