How Midas Time Advertises on Meta

# Ad summary This ad promotes a body shaper from the brand Midas Time. The ad begins with a side-by-side of the creator wearing a skirt and top, where she later describes how the body shaper will target her insecurities, such as, belly rolls, back rolls, boobs without support, etc. After the body shaper is put on the screen transitions to show the body shaper's material and a demonstration of the crotch snaps before she puts on an outfit that shows the product worn under the outfit. She describes how it takes care of her problem areas, such as smoothing out her belly, shaping her waist, back, and stomach. # Brand positioning Midas Time is presented as a brand that understands women's insecurities by marketing a solution that targets those insecurities. The brand aligns itself with body positivity and the lifestyle of women who want to look good, feel confident, and show off their outfits. It offers a functional solution that pushes against competitor behaviors that are uncomfortable, unhygienic, and unsupportive. # Product The product is a body shaper from Midas Time that has a high compression, ribbed material that covers from bust to the mid-thighs. The product has no wire, seams, or anything that may hurt the wearer. It reduces up to 3 sizes while still being comfortable. It has a hygienic snap crotch that is easy to use while out on the go, so that you are not removing the entire body shaper when using the restroom. # Visual style The visual style of the ad is meant to have the feel of UGC. The editing style is a mix of quick cuts and smooth transitions. The production quality has a UGC feel because the shots are being filmed with a phone and the background is very homey. This supports the tone because the audience can see the creator as relatable and trustworthy. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action COMPRE 1 LEVE 2 • 48H # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a side-by-side of the creator wearing a skirt and top, where on the left she has visible rolls on her stomach and back, and on the right it is smoothed by the body shaper. - 00:02–00:07 The creator takes a mirror selfie in a bright yellow swimsuit, displaying the insecurities she has. - 00:07–00:11 The creator models the body shaper, and is surprised about how good she looks in it. She appears to be excited about the product. - 00:11–00:17 The creator models the body shaper in its entirety, showing its material, compression, and how it covers from the bust to the thighs. She demonstrates that it has no wire, no seams, or anything that can hurt the wearer. - 00:17–00:21 The creator shows off her outfit of a top, skirt, and jacket. - 00:21–00:25 The creator informs the viewer she will be taking off the jacket because the key to the outfit is what is underneath. She is excited about how good the body shaper makes her look. - 00:25–00:47 The creator shows how the body shaper takes care of her problem areas, such as smoothing out her belly, shaping her waist, back, and stomach. - 00:47–00:55 The creator tells the viewer that the product reduces up to 3 sizes. She shows the crotch snaps, mentioning that the snaps are convenient when using the restroom while out on the go. - 00:55–01:02 The creator promotes a buy one get one for 48 hours. Then, she tells the viewer to hurry because the black and brown colors sell out fast.

# Ad summary A woman is showing off a body suit and how it is the right piece to wear to keep all of your body in place. # Brand positioning The brand aims to offer a solution for individuals who are unsatisfied with their current lingerie, emphasizing that the issue lies with the lingerie itself, not their bodies. It promotes body positivity and the idea that the right undergarments can make a significant difference in how clothes fit and how one feels. The brand positions itself against the norm of blaming the body for clothing fit issues, instead offering functional garments designed to smooth, support, and enhance natural curves. # Product The featured product is a black bodysuit that provides support and shaping without the need for a bra. It comes in six sizes to accommodate various body types. The bodysuit is designed to smooth the body, prevent bulging, and provide bust support, addressing the common issues of excess fat spilling over, bulging sides, and lack of support. This is the piece you are missing that you need for outfits. # Visual style The ad has a clean, polished aesthetic with a focus on showcasing the product and the presenter. The editing style is straightforward with static shots and minimal transitions, giving it a direct and informative feel. The production quality is high, with well-lit scenes and clear visuals. The pacing is moderate, allowing viewers to focus on the presenter's message and the visual details of the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator asks if the viewer's lingerie looks like this: extra fat, extra chest, and you don't know what to do. Know that this is not your body, it is your lingerie. - 00:07–00:10 00:07–00:10 The creator says they will show you something that can help. - 00:10–00:17 00:10–00:17 The creator says that often what is happening with that garment that is stopped in the closet, is not that you don't have anything to wear. - 00:17–00:42 00:17–00:42 The creator says that sometimes it's just the right part that is missing. Pay attention to one thing. There is no extra fat, there is no fat on the side, the chest is not jumping even without a bra, there is no fat on the back, there is no fat on the side and the bust is supported without a bra. And we have six body sizes for each body, you know? And seriously, I don't even need to say how much it models. And then you saw? I told you that the right piece makes a difference.

# Ad summary This ad features a woman showcasing body-shaping lingerie designed to smooth and support curves. She begins by highlighting areas often considered 'undesirable' before demonstrating how the shapewear can create a smoother silhouette. The ad emphasizes the lingerie's ability to enhance clothing fit and boost confidence by creating a flattering shape. # Brand positioning The brand is presented as a body-positive and inclusive brand that challenges the notion of 'undesirable' body shapes. It positions itself as a solution for women who want to feel confident and supported in their clothing, without necessarily changing their bodies. The brand promotes self-acceptance while also offering shapewear solutions to enhance natural curves. It defies category norms by focusing on the lingerie's ability to improve clothing fit and confidence rather than pushing for extreme transformations or fitting into narrow beauty standards. The brand's tone is playful and relatable, creating a sense of camaraderie with viewers who may have similar body image concerns. The functional difference focuses on enhancing clothing fit, smoothing curves, and providing support. # Product The featured product is a body-shaping bodysuit designed to provide support, smooth curves, and enhance clothing fit. The bodysuit has a square neckline, wide tank straps, and a ribbed texture. It is available in six sizes to fit a variety of body types. It provides bust support without the need for a bra. It eliminates visible lines, bulges, and excess skin on the back and sides. This helps to create a smooth, streamlined silhouette under clothing, which addresses the purchase barriers of ill-fitting clothing and lack of confidence in personal appearance. The ad tells the viewer that this product will help to make clothes fit better and improve body confidence. # Visual style The ad has a clean and simple aesthetic with a white background and natural lighting. The editing is straightforward with static shots and smooth transitions. The production quality appears to be a hybrid of UGC and polished commercial, which supports the relatable and body-positive tone. The pacing is consistent, with the cuts timed to the speaker's gestures and emphasizing product features. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman stands facing the camera in bra and underwear, gesturing to her stomach and sides while text reads, "O MAPA DAS GORDURAS INDESEJADAS." - 00:02–00:04 She turns to show her back. - 00:04–00:07 The woman states that this isn't about changing your body, but enhancing your lingerie. - 00:07–00:09 She holds up the black body shaper to the camera. - 00:09–00:12 The woman pulls up a high-waisted pair of underwear. - 00:12–00:16 The woman puts on the body shaper. - 00:16–00:18 She states that sometimes all that is missing is the correct piece. - 00:18–00:30 The woman states that there are no lines, no side fat, and the breasts have lift without a bra. - 00:30–00:34 She states that the body shaper comes in six sizes for all body types. - 00:35–00:39 She states that she doesn't need to tell how much it shapes the body. - 00:39–00:42 She tells the viewer that the correct piece can make all the difference.

# Ad summary This ad promotes a shapewear bodysuit that smoothes the stomach, waist, back, and breasts, and has a hygienic opening for easy bathroom use. It is displayed on a woman who is size XL. # Brand positioning Midas is a brand of shapewear for women with the goal of giving them confidence and comfort. They aim to occupy a space in the consumer's mind where they believe shapewear does not need to be overly restrictive to be effective. Midas pushes against category norms by promoting shapewear that is also comfortable and empowering. The brand's positioning is functional (shaping, smoothing) and emotional (confidence). # Product Midas sells a shapewear bodysuit that smooths the stomach, waist, back, and breasts. The bodysuit has high compression that models the body without suffocating and can reduce up to three sizes. It has bust support, so the wearer does not need to wear a bra. It also features a hygienic opening that makes it easy to go to the toilet. It can be worn as the main piece of a look or as shapewear. The ad conveys the message that this bodysuit is beautiful and can be worn in a variety of ways. The presenter also addresses the purchase barrier by stating that the item is currently on sale and available for a limited time. # Visual style The ad has a polished commercial aesthetic with a hybrid feel. There are quick cuts and static shots, which creates a sense of energy and momentum. The cuts and product actions are timed to the speaker's voiceover, which enhances the ad's messaging and keeps the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action corre no site da Midas # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The presenter stands in front of a blank background wearing a bra and underwear and showing the areas of her body with unwanted fat. The message conveyed is that unwanted fat can be dealt with by shapewear, and the audience experiences this from the perspective of someone who may have unwanted fat. - 00:02–00:04 00:02–00:04 The presenter turns around to show the back, making the point that shapewear can address the back fat area. The message conveyed is that shapewear can solve the problem of back fat, and the audience experiences this from the perspective of someone who may have back fat. - 00:04–00:08 00:04–00:08 The presenter puts on the bodysuit over her bra and underwear and points to the areas where the bodysuit shapes the body. The message conveyed is that the body suit can reshape the body and provides support, and the audience experiences this from the presenter's perspective. - 00:08–00:12 00:08–00:12 The presenter touches her stomach and sides to emphasize the compression and fit of the bodysuit. The message conveyed is that the bodysuit is comfortable and compresses the body without being restrictive, and the audience experiences this from the perspective of the presenter. - 00:12–00:16 00:12–00:16 The presenter is walking down a path next to a beach in a skirt over the bodysuit, promoting how it can be used as a base for creating a fashionable look. The message conveyed is that the bodysuit can be used to create fashionable looks, and the audience experiences this from the perspective of someone who wants to be fashionable. - 00:16–00:21 00:16–00:21 The presenter is at the beach, promoting how the bodysuit can be worn as a bathing suit. The message conveyed is that the bodysuit can be worn to the beach or pool, and the audience experiences this from the perspective of someone who wants a versatile garment. - 00:21–00:25 00:21–00:25 The presenter turns to the side and raises her arms, promoting how beautiful the bodysuit is and that it can be used to create multiple looks. The message conveyed is that the bodysuit is versatile and beautiful, and the audience experiences this from the perspective of someone who wants to be fashionable. - 00:25–00:32 00:25–00:32 The presenter is in a modern courtyard wearing the bodysuit with pants and promotes using it as a primary look or as shapewear. The message conveyed is that the bodysuit can be used in many ways, and the audience experiences this from the perspective of someone who wants to get the most value out of a single piece of clothing. - 00:32–00:43 00:32–00:43 The presenter is standing in front of a blank background wearing the bodysuit and promotes that the clothing fits so well because of the bodysuit, and that she owns many and the viewer can as well. The message conveyed is that the bodysuit can make any outfit look good and that it is on sale for a limited time, and the audience experiences this from the perspective of someone who wants clothing to fit and look good.

# Ad summary A UGC style demo ad for a shapewear body suit that promises to eliminate fat overflow, support the bust, and give a smooth look. The creator calls out several key design features and claims that the body suit comes in 6 sizes. # Brand positioning This ad promotes a shapewear brand positioned as a solution for women seeking a smooth, sculpted silhouette. The brand directly challenges the notion that fit issues are due to the customer's body shape, instead attributing them to ill-fitting lingerie. The brand aligns with body positivity by emphasizing that the issue isn't the body itself but the clothing's design. It directly challenges the norm that a plus-size body will always have spillage and aligns with everyday functionality with a tone of casual confidence. # Product This ad features a shapewear bodysuit that promises to eliminate fat overflow, support the bust without a bra, and provide a smooth look. The bodysuit is black with a ribbed texture, a scoop neckline, and thick shoulder straps. It is available in six sizes to accommodate various body types. The ad highlights that the product can resolve wardrobe issues by providing the right foundation, so clothes will fit more favorably. The ad copy claims that the suit will give support and coverage without the need of a bra. # Visual style The ad has a clean and simple aesthetic with a focus on the product and the model. The video features static shots. The lighting is bright and even, minimizing shadows and highlighting the texture of the bodysuit. The overall production quality is polished, giving it a professional feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action link na bio # Point of view - [object Object] # Storyline - 00:00–00:04 The creator starts with a frustrated expression, claiming that other shapewear causes spillage and doesn't know what to do. This establishes the problem and creates a relatable pain point. - 00:04–00:07 The creator pivots to a solution-oriented tone, stating that the problem isn't the viewer's body but their lingerie, reassuring the audience that there's a fix. This is delivered from the brand's perspective. - 00:07–00:09 She introduces her product as the solution, promising to show something that can help. This transitions into the product demo phase. - 00:09–00:16 The creator explains that clothing issues often stem from not having the right foundational piece, rather than a lack of clothes. This reframes the problem and sets up the value proposition. - 00:16–00:30 She highlights the benefits of the product, emphasizing that it eliminates spillage, provides bust support without a bra, and smooths the silhouette. This is from the brand's perspective, highlighting key features. - 00:31–00:34 The creator mentions the availability of six sizes, suggesting inclusivity. This reinforces the brand's commitment to fitting various body types. - 00:34–00:39 She expresses confidence in the product's ability to model the body, implying that it's visually evident and doesn't need further explanation. The tone is playful and confident. - 00:39–00:42 She closes with a call to action, highlighting a 'Buy 1 Get 1' offer and directing viewers to the link in bio. This creates urgency and provides a clear next step.

# Ad summary This ad promotes Midas Time bodysuits, highlighting their ability to smooth back fat, eliminate bra bulge, reduce measurements, and provide 360-degree compression. The presenter shares how the bodysuits can instantly shape the body while styling an outfit on camera. It uses a trending audio to promote a buy one get two deal. # Brand positioning Midas Time is presented as a provider of shapewear that addresses common fit issues and figure concerns. The brand is positioned as a solution for women seeking a sleeker silhouette and improved clothing fit, with an emphasis on smoothing, slimming, and body-shaping benefits. The brand aligns with a lifestyle where appearance and confidence are prioritized, catering to those who want an instant, visible transformation. Midas Time distinguishes itself by offering a functional product with practical benefits, such as eliminating bra bulge and reducing measurements, in addition to style. # Product The advertised product is a shaping bodysuit with a built-in bra made by Midas Time. The bodysuit is constructed from a ribbed, stretchy material and features a scoop neck and thick straps. The product is intended for women who want to instantly smooth out bra lines, back fat, and love handles while reducing their measurements. The ad claims it reduces up to three sizes and features a 360-degree compression to shape the entire body. The presenter specifically addresses purchase barriers such as the potential for unflattering lines around the bra and the discomfort of visible back fat, positioning the bodysuit as a solution to these concerns. The bodysuit is intended to be worn as a base layer that creates a smooth and flattering foundation for outfits. # Visual style The ad features a casual, UGC-style aesthetic. The editing includes quick cuts and minimal transitions, contributing to a fast-paced rhythm. The production quality has a polished, professional feel with good lighting and clear visuals. The pacing is quick, maintaining a consistent rhythm that aligns with a trending audio track. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The presenter holds up two bodysuits, one brown and one black. - 00:03–00:08 00:03–00:08 The presenter challenges the viewer to believe that a body suit can fix bra bulge, back fat, and sagging skin. She does this by pointing at these parts of her body while she’s wearing a bra. - 00:08–00:13 00:08–00:13 The presenter shows how the product smoothes and shapes her body, offering a clear visual contrast. The presenter puts on the black bodysuit and says it can model the whole body. - 00:13–00:17 00:13–00:17 The presenter highlights the zero-fold and smooth back of the bodysuit while wearing a skirt. - 00:17–00:21 00:17–00:21 The presenter lists the benefits of the product, highlighting that it reduces three sizes and has 360-degree compression. - 00:21–00:25 00:21–00:25 The presenter promotes a buy one get two promotion and says the link is below.

# Ad summary An ad for lingerie made for plus size women. It highlights the need for the right shape-wear to prevent spillage and give support. # Brand positioning This lingerie brand caters to plus size women and aims to boost their confidence by ensuring their clothes fit better, eliminating bulges and boosting support. The brand empowers women to embrace their bodies by highlighting their unique needs and making fashion more inclusive. # Product The product is a black, ribbed one-piece bodysuit for plus size women. It supports the bust without a bra, eliminates side bulges, and smooths back fat. The product comes in six sizes for every body type. # Visual style The ad's aesthetic has a UGC feel. It is casual and non-polished. The pacing is quick, with many cuts timed to the creator's speech. This supports the approachable, casual tone and makes the ad feel native to the platform. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator is wearing ill-fitting shape-wear that is causing spillage. - 00:04–00:07 She highlights that a bad fit isn't your body's fault, it's the lingerie's fault. - 00:07–00:09 The creator holds up the product, promising it can help. - 00:09–00:17 She puts on the product, highlighting that it isn't that you don't have clothes to wear. - 00:17–00:18 Rather, you just need the right pieces. - 00:20–00:28 The creator points out that the shape-wear doesn't let any bulges escape. - 00:28–00:31 It is supportive for the bust without wearing a bra. - 00:32–00:34 The bodysuit comes in six different sizes. - 00:35–00:42 The creator highlights that it is so good that it speaks for itself.

# Ad summary string # Brand positioning The brand promotes self-love and body positivity. It encourages women to accept and love their bodies. It pushes against the norm of perfect body standards, which is achieved by buying the product. It occupies a space in the consumer's mind that the customer should care about. This is an emotional brand positioning. # Product The product is shapewear, specifically bodysuits, shorts, and high-waisted underwear designed to smooth and shape the body. It is for women who want to feel more confident in their clothes. The product is advertised as not leaving any excess fat, not containing fat on the side, the bust is supported without a bra, there is no fat on the back, no fat on the side. The ad is telling the viewer about the product being worth buying as it supports the body and hides imperfections and allows women to feel more confident in their clothes. # Visual style The ad has a UGC feel with bright lighting and simple backgrounds. There are quick cuts and transitions. The overall feel is positive and uplifting. The visuals are synced to the audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action LINK AQUI ⬇️ # Point of view - [object Object] # Storyline - 00:00–00:07 The woman looks straight ahead and gestures wildly with her hands while frowning. She is communicating that current shapewear creates a lumpy body. - 00:07–00:12 A different woman holds up a black bodysuit. The overlay text says, "Another woman, same story." She will be telling the audience that this product can help them. - 00:12–00:14 A different woman looks wide-eyed at the camera. The overlay text says "Missing the right piece!" The speaker is communicating the need for the right shapewear to look good. - 00:14–00:18 A different woman stands in front of a cabinet wearing red lingerie and black shapewear shorts. The overlay text says "Are your clothes stopped in your wardrobe?" The speaker is communicating that if you have unwanted shapewear you can try their product. - 00:18–00:20 The woman in a black bodysuit looks wide-eyed at the camera. The speaker is communicating the difference that shapewear can make. - 00:20–00:35 The woman in a black bodysuit looks directly ahead at the camera. The speaker is communicating that the product smooths the body, keeps the bust up, hides fat on the side, and keeps the back smooth. - 00:35–00:38 The woman in a black bodysuit looks directly ahead at the camera. The speaker is communicating a call to action and an offer of buy one get two.

# Ad summary The ad promotes a body shaper from MIDAS TIME. The ad starts with the presenter wearing a traditional shapewear corset and shows how uncomfortable and unpractical it is. Then, she switches to the featured product, a bodysuit shaper that stays in place even when sitting and moving. # Brand positioning MIDAS TIME is a shapewear brand that values practicality and comfort. It aims to push against the market norm of traditional shapewear that is often unwearable, and positions itself as an easy and reliable solution that women can wear comfortably all day long. # Product The featured product is a body shaper from MIDAS TIME. It is a one-piece bodysuit that provides support and compression without being uncomfortable or rolling down during wear. The product is meant for all-day wear without needing adjustments and features a design that will stay in place no matter the activity. The ad presents this product as a solution for women who are tired of wearing traditional waist trainers that roll down and need to be adjusted constantly. # Visual style The ad has a clean and natural aesthetic. It features bright, even lighting and a neutral color palette, creating a casual and inviting feel. The editing style involves static shots and smooth transitions, maintaining a consistent rhythm and focus on the presenter's demonstration. The overall production quality suggests a UGC feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action COMPRE 1 e LEVE 2 # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The presenter shows how a traditional shapewear corset looks when standing. - 00:05–00:12 00:05–00:12 She then sits down to show how the corset rolls down and bunches up. - 00:12–00:21 00:12–00:21 While seated, the presenter touches different sections of the shapewear to further demonstrate how it fails to stay in place. - 00:21–00:31 00:21–00:31 She reflects on her past frustration with traditional shapewear that would always need to be adjusted. She then removes the corset. - 00:31–00:35 00:31–00:35 The presenter then reveals the MIDAS TIME body shaper that she will try instead. - 00:35–00:45 00:35–00:45 The presenter demonstrates how the body shaper stays in place regardless of body movement and shows that it requires zero adjustments. She highlights that it’s a full body piece and is not a loose strip. - 00:45–00:50 00:45–00:50 The presenter holds up the traditional corset again and explains why the MIDAS TIME body shaper is a much better solution. - 00:50–00:57 00:50–00:57 She promotes the comfort and reliability of the MIDAS TIME body shaper and advertises a "buy one get two" deal.

# Ad summary The ad showcases the Midas Time bodysuit and the transformative effect it has on the wearer's body. The ad features a woman standing in front of a mirror, wearing a white top and red plaid shorts. She expresses frustration with localized fat on her stomach and back, noting that she used to find form-fitting clothing unthinkable. After putting on the bodysuit, she highlights how it shapes her body without being constricting. The ad emphasizes the bodysuit's ribbed texture, supportive qualities, and the convenience of not needing a bra. She then shows how the bodysuit, worn with a white mini skirt, enhances her appearance and boosts her confidence. The ad concludes with the woman promoting a special offer: buy one, get two bodysuits, plus free shipping. She urges viewers to click the link to take advantage of the deal. # Brand positioning Midas Time is presented as a brand that offers solutions to body image concerns, specifically targeting women who struggle with localized fat and the desire for a more sculpted figure. The brand aligns with a lifestyle that values comfort and confidence in clothing. It positions itself as a provider of shapewear that is not restrictive or uncomfortable but rather enhances the wearer's natural curves. The brand pushes against the norm of traditional, often uncomfortable shapewear by offering a product that is both functional and comfortable, allowing women to feel good in their clothes without sacrificing comfort. The brand positioning leans towards both functional (shaping, support) and emotional (confidence, comfort). # Product The advertised product is the Midas Time bodysuit, a one-piece garment designed to smooth and shape the wearer's body. It is explicitly shown to target and minimize the appearance of localized fat, particularly in the stomach and back areas. The bodysuit is made from a ribbed, textured material that is described as non-constricting and comfortable to wear, offering support without feeling suffocating. It also provides support for the breasts, eliminating the need for a bra. The USP of the bodysuit is its ability to model the body without being restrictive, offering a comfortable and supportive fit. The ad highlights its versatility by showing it worn with a skirt for an everyday look, implying that it can be incorporated into various outfits. The ad directly addresses the purchase barrier of discomfort often associated with shapewear, emphasizing the bodysuit's comfortable fit and supportive features. # Visual style The ad has a casual, UGC-like feel with bright lighting and a focus on demonstrating the product's effects in a realistic setting. The editing style includes quick cuts and split screens to showcase the before-and-after transformation. The production quality is clean and well-lit, creating a polished but relatable aesthetic. The pacing is moderate, with cuts timed to emphasize key moments and product features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Clica aqui no link. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman gestures to her midsection and mentions showing what the garment can do for the body. This moment is intended to set up the ad's premise by introducing the product and its purpose. The audience is experiencing the ad from the perspective of the customer. The tone is informative. - 00:03–00:07 00:03–00:07 The woman talks about always having problems with localized fat in her stomach and back. This moment is intended to highlight a common frustration among women and establish a relatable pain point. The audience is experiencing the ad from the perspective of the customer. The tone is confessional and relatable. - 00:07–00:09 00:07–00:09 The woman mentions that tight clothing used to be unthinkable for her. This moment is intended to highlight the impact of body image concerns on clothing choices and further emphasize the problem. The audience is experiencing the ad from the perspective of the customer. The tone is reminiscent and slightly melancholic. - 00:09–00:11 00:09–00:11 The woman states that when she found Midas Time, she thought it was just another promise. This moment is intended to create anticipation and address skepticism about the product's effectiveness. The audience is experiencing the ad from the perspective of the customer. The tone is slightly doubtful. - 00:11–00:14 00:11–00:14 The woman talks about how the bodysuit molds the body without constricting. This moment is intended to showcase the product's key benefit of shaping the body comfortably. The audience is experiencing the ad from the perspective of the customer. The tone is enthusiastic and reassuring. - 00:14–00:17 00:14–00:17 The woman mentions how the fabric is ribbed, so it doesn't suffocate. This moment is intended to emphasize the bodysuit's comfort and breathability. The audience is experiencing the ad from the perspective of the customer. The tone is informative and comforting. - 00:17–00:19 00:17–00:19 The woman says that the bodysuit supports the breasts without needing a bra. This moment is intended to highlight an additional benefit of convenience and support. The audience is experiencing the ad from the perspective of the customer. The tone is enthusiastic and practical. - 00:20–00:21 00:20–00:21 The woman asks to look at the difference. This moment is intended to emphasize the before and after visual result of wearing the body suit. The audience is experiencing the ad from the perspective of the customer. The tone is enthusiastic and persuasive. - 00:22–00:29 00:22–00:29 The woman discusses the special offer: buy one, get two bodysuits, plus free shipping with a coupon. This moment is intended to encourage viewers to take immediate action and purchase the product. The audience is experiencing the ad from the perspective of the brand representative. The tone is promotional and urgent.

# Ad summary This ad promotes shapewear from Midas Time. The ad highlights that the shapewear is comfortable to wear all day with no adjustments needed. # Brand positioning Midas Time is presented as a brand that provides shapewear that is comfortable and functional. The brand emphasizes a product that can be worn for extended periods without causing discomfort or requiring constant adjustments. This positions the brand as a provider of practical solutions that integrate seamlessly into daily life, focusing on ease of use and comfort rather than restrictive or high-maintenance shapewear. # Product The advertised product is a brown shapewear bodysuit. It appears to be made of a flexible, form-fitting material designed to smooth the wearer's silhouette. It is designed for all-day wear, from 7 AM to 11 PM, without needing adjustments. The garment is described as not causing pain, not being too tight, and not containing wires, highlighting its comfort and ease of wear. # Visual style The ad has a clean, minimalist aesthetic. It features a real-life model and focuses on the product without elaborate props or settings, suggesting an authentic, approachable brand. The image has soft, natural lighting. # Hooks Headline: Das 7h às 23h. Zero ajuste. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand introduces the product and specifies its duration of comfortable wear. The audience is experiencing it from the brand's perspective to highlight the product's convenience. - The brand states the core benefit of the shapewear, that it requires 'Zero ajuste', highlighting its comfort for long periods. The audience is experiencing the benefits from the brand's perspective. - The brand shares secondary benefits of the shapewear. The audience is experiencing the benefits from the brand's perspective.

# Ad summary This image ad showcases a woman confidently modeling shapewear. The focus is on comfort and wearability for an extended period, as highlighted by the tagline and model's relaxed pose. # Brand positioning Midas Time is presented as a brand focused on women's comfort and confidence. The brand is positioned as a provider of shapewear that prioritizes ease of wear and does not sacrifice comfort for appearance. The brand aligns with a lifestyle that values comfort and does not believe in restrictive or painful shapewear. # Product The product being advertised appears to be a comfortable shapewear garment or bodysuit. The ad emphasizes that it can be worn from 7 AM to 11 PM without any adjustments needed (“Zero ajuste.”). The product is designed to be non-restrictive, as noted by the phrases “Não machuca. Não aperta. Não tem arames,” implying it doesn't hurt, doesn't squeeze, and has no wires. # Visual style The ad has a clean, simple, and inviting visual style. The image appears to be professionally shot, with soft lighting and minimal retouching. The color palette is muted and earthy, creating a sense of calm and comfort. The overall aesthetic is designed to appeal to a modern woman who values both style and comfort. # Hooks Headline: Das 7h às 23h. Zero ajuste. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by conveying that this shapewear garment can be worn comfortably from 7 AM to 11 PM without needing any adjustments. The brand is telling the audience that they can go about their entire day with no discomfort, implying the product is functional and reliable. - The ad then assures the customer that the product does not hurt, squeeze, or contain wires. The brand is using customer-centric language to communicate the feeling of wearing the product. The ad alleviates any concerns about shapewear being uncomfortable or painful.

# Ad summary The image ad promotes Midas Time shapewear with a buy-one-get-two offer and free shipping. A woman is shown wearing the shapewear in an outdoor setting. The ad highlights the product's high compression and hygienic design. # Brand positioning Midas Time is presented as a brand that offers shapewear designed for high compression and all-day wear. The brand emphasizes functional benefits such as hygienic design, a comfortable fit that doesn't feel restrictive, and sizing options. The brand appears to offer practical solutions for women seeking body-shaping garments without sacrificing comfort or convenience, positioning itself as a reliable and accessible option. # Product The advertised product is Midas Time shapewear, presented as a high-compression garment designed for all-day wear. The shapewear is shown on a woman who is sitting near a pool, implying the product can be worn in various settings. The ad highlights several key features, including a hygienic opening, a design that doesn't feel restrictive, and the availability of three sizes. These features address common consumer concerns about shapewear, such as hygiene, comfort, and fit. The shapewear is designed to provide compression and support while remaining comfortable and practical for daily use. # Visual style The ad has a clean and straightforward visual style with a simple layout. The use of a solid color background (purple) creates a strong contrast with the white text, making the messaging highly legible. The image of the woman by the pool gives a lifestyle context, suggesting the shapewear is suitable for everyday wear. The overall impression is that the ad is designed to be easily scannable and informative. # Hooks Headline: COMPRE 1 LEVE 2 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a special offer: "COMPRE 1 LEVE 2", which translates to "Buy 1 Get 2." This is the first message the customer sees, which grabs the audience's attention with an incentive to purchase the shapewear. The brand is communicating this part of the story. - Next, the ad details two benefits of the shapewear: "ALTA COMPRESSÃO. O DIA TODO," which translates to "High compression. All day long." This informs the viewer of the product's functional attributes, namely its level of compression and its suitability for extended wear. The brand is communicating this part of the story. - The ad lists the following features using bullet points: "Abertura higiênica, Não aperta, 3 medidas", which translates to "Hygienic opening, Doesn't squeeze, 3 sizes". This aims to reassure the viewer that the shapewear is designed with comfort, convenience, and hygiene in mind. The brand is communicating this part of the story. - Finally, the ad offers "Frete grátis somente hoje!", which translates to "Free shipping only today!" This adds a sense of urgency, encouraging immediate action by highlighting a limited-time incentive. The brand is communicating this part of the story.

# Ad summary An image ad in Portuguese advertising Midas Time shapewear. # Brand positioning Midas Time is presented as a body-positive brand that focuses on empowering individuals to transform their bodies and boost their confidence. The brand’s focus on body transformation suggests it is positioned as a solution for those looking to enhance their figure. The values aligned with the brand include confidence, empowerment, and self-improvement, as indicated by the call to "Transforme seu Corpo Agora!" (Transform your Body Now!). The brand positioning is primarily functional, aiming to provide tangible benefits such as body shaping. # Product The product featured in the ad is shapewear, designed to transform and enhance the wearer's body shape. The product is intended for individuals looking to improve their figure and achieve a more desirable silhouette. The ad promotes the product by offering a special deal: "Compre 1 Leve 2" (Buy 1 Get 2), which encourages potential customers to try the shapewear. The shapewear aims to address the purchase barrier by offering an incentive to buy, emphasizing the immediate transformation one can achieve with the product. # Visual style The ad has a clean and inviting visual aesthetic, with a focus on showcasing the shapewear's impact on the wearer's figure. The production quality is polished, resembling a lifestyle shot in a home setting. The image treatment includes soft lighting and natural color grading, creating a positive and approachable vibe. The typography is bold and clear, ensuring easy readability. The overall style aims to be visually appealing and scannable, suitable for capturing attention in a social media feed. # Hooks Headline: FRETE GRÁTIS SOMENTE HOJE # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a limited-time offer of free shipping only for today. This is included to create urgency and encourage immediate action. The brand is telling the consumer that they must act fast if they want to take advantage of the offer. - A prominent "Buy 1 Get 2" offer is displayed in a red square. This offer serves as an incentive, enticing customers to purchase the product by providing added value. The brand is telling the customer that they will receive double the product for the price of one. - The text "Última Chance! Transforme seu Corpo Agora!" (Last Chance! Transform Your Body Now!) is shown in bold, reinforcing the sense of urgency and highlighting the transformative benefit of the product. The brand is telling the consumer that they should act now to get the figure they have always wanted. - The brand logo "midastime" is placed at the bottom, reinforcing brand recognition and providing a visual anchor. The brand is telling the customer that this product is from Midas Time.

# Ad summary This image ad for Midas Time features a woman wearing a black bodysuit and highlights a limited-time offer of 30 coupons. The ad aims to drive immediate action with a sense of urgency. # Brand positioning Midas Time is presented as a brand offering potentially figure-flattering bodysuits, emphasized by the visual of a woman confidently posing and showing off the fit. The brand appears to use a direct-to-consumer model with a promotional focus, given the limited-time coupon offer and direct call to action. The brand is not explicitly positioned against competitors or other category norms. The positioning leans towards a blend of functional and emotional benefits, combining the practicality of the garment with the implied confidence and self-assurance of the wearer. # Product The featured product is a black bodysuit with a square neckline and wide straps. It has a ribbed texture and appears to be made from a stretchy, form-fitting material. The bodysuit is shown being worn by a model, highlighting its fit and shape. The ad does not explicitly mention features, ingredients, or design details, but implies comfort and style through its presentation. The ad also addresses a potential purchase barrier by offering a limited-time coupon, creating a sense of urgency to try or buy the product. # Visual style The ad has a clean and polished aesthetic, with soft, natural lighting and a focus on the model and product. The single figure is centered against a clean background. The overall look is simple and inviting, with a neutral color palette punctuated by bright accent colors to draw attention to key messaging. The image has a studio-shot production quality, emphasizing clarity and minimizing distractions. # Hooks Headline: LIBERAMOS APENAS 30 CUPONS # Benefits - [object Object] # Features - [object Object] # Call to action CORRE PARA GARANTIR O SEU! # Point of view - [object Object] # Storyline - The ad opens with a headline announcing the release of only 30 coupons, which is likely told from the brand's perspective to create a sense of scarcity and urgency. - A coupon code is displayed, along with a note indicating how many coupons remain, which is a direct message from the brand designed to further incentivize immediate action. - The ad concludes with a call to action prompting viewers to rush to secure their coupon, presented from the brand's point of view to drive conversions.

# Ad summary This ad features a coupon for a limited release of the brand's product. # Brand positioning Midas Time is presented as a brand that wants to create exclusivity through a limited-time coupon. This is to create an urgency to get their product before the sale is over. The values of this brand is getting the product at an affordable rate before it is gone. # Product This ad is promoting the brand's bodysuit. It appears to be made of a stretchy material that is ribbed, and has a scoop neckline. It's designed for comfort and style. The focus of this ad is to get the product now with the coupon being offered. # Visual style The ad uses a clean, minimalist visual style with a focus on the product and model. The color palette is simple and elegant, with a neutral background and pops of color from the call to action. # Hooks Headline: LIBERAMOS APENAS 30 CUPONS # Call to action CORRE PARA GARANTIR O SEU! # Point of view - [object Object] # Storyline - The ad starts with a statement that they are releasing 30 coupons to the audience. This is to create an urgency to the viewers, told from the brand's perspective. - It then transitions to showing the specific coupon code, telling the audience exactly what to do from the brand's perspective. - Finally, the ad shows a call to action, telling the audience that it is time to get the product from the brand's perspective.

# Ad summary This image ad for Midas Time promotes a ribbed bodysuit designed to reduce the wearer's measurements by up to 5 cm. It features an image of a woman wearing the bodysuit, along with a promotional offer of 'Buy 1, Get 1 Free'. # Brand positioning Midas Time is presented as a brand focused on shapewear and solutions for body contouring. The brand is positioned as offering products that can visibly reduce measurements, providing an immediate slimming effect. The emphasis on 'body canelado' (ribbed bodysuit) suggests a focus on comfortable yet effective shapewear solutions, catering to those seeking to enhance their silhouette. # Product The featured product is a 'body canelado' (ribbed bodysuit) designed to reduce the wearer's measurements by up to 5 cm. It comes in two colors, brown and black. The bodysuit has a square neckline and wide straps. The ribbed material and design are intended to provide body contouring. The ad focuses on the garment's ability to reduce measurements, suggesting an immediate slimming effect. The advertisement also promotes a 'Buy 1 Get 1 Free' deal to encourage purchase. # Visual style The ad features a clean, studio-shot aesthetic. The use of a solid background focuses attention on the product. The plus-size model aims for body positivity and inclusivity. The overall visual style is simple and direct, emphasizing the bodysuit and its benefits. # Hooks Headline: REDUZ ATÉ 5 CM DO MANEQUIM COM O BODY CANELADO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a headline promoting a 5cm reduction in measurements with the brand's ribbed bodysuit. This is told from the brand's perspective and serves to grab attention by promising a tangible body shaping benefit. - The ad displays a visual of the ribbed bodysuit in two color options, brown and black. This is from the brand's perspective and informs the customer about the product's design and available choices. - A plus-size model is featured wearing the black bodysuit. This offers a customer's POV by providing a real-life view of the product in use and signals inclusivity. - The ad concludes with a promotional offer: 'Buy 1, Get 1 Free'. This is from the brand's perspective and serves to incentivize immediate purchase.

# Ad summary This image ad for Midas Time features a woman wearing a body shaper. The ad promotes a limited-time promotion to buy one and get one free. # Brand positioning Midas Time is presented as a brand focused on body-shaping apparel. The ad emphasizes that its products enhance the wearer's figure, suggesting a brand positioning centered around confidence and body positivity. The brand appeals to customers seeking a functional solution to enhance their body shape while simultaneously promoting an emotional connection through the imagery of a confident, smiling woman. # Product The advertised product is a body shaper, as indicated by the label 'Body Shaper' and the visuals showing how the garment subtly enhances the model's silhouette. The product is targeted towards individuals seeking to streamline their figure. It is a single-piece garment, black in color, and appears to function by providing compression and shaping to the torso. The ad highlights a special offer, 'COMPRE 1 E GANHE OUTRO COM 100% OFF', implying that the product is a good value. The ad addresses potential purchase barriers by offering a significant discount, making it more accessible to potential customers. # Visual style The ad has a clean, bright, and inviting visual style. The production quality appears to be moderately high, with good lighting and a clear focus on the product and model. The background is simple, allowing the subject to stand out. The overall aesthetic is accessible and aims to showcase the product in a natural, appealing way. # Hooks Headline: FIM DE TEMPORADA # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by showcasing that the product is 'Avaliado em 5/5 com base em mais de 10.000 avaliações', establishing credibility through user reviews. The brand is telling the story by creating a sense of trust and quality from the beginning. - Next, the ad presents a special offer, 'FIM DE TEMPORADA' and 'PROMOÇÃO RELÂMPAGO' encouraging immediate action due to its limited availability. The brand's intention is to convey a sense of urgency and exclusivity. - The main visual is of a smiling woman wearing the body shaper, which demonstrates how the product looks when worn and how it enhances the wearer's figure. The ad visually communicates the product's fit and aesthetic appeal, shown from the customer's POV by showing a woman wearing the product. - The ad ends by presenting the promotional offer 'COMPRE 1 E GANHE OUTRO COM 100% OFF', reinforcing the incentive to purchase. The brand concludes by emphasizing the value proposition.

# Ad summary The ad showcases the Midas Time body modelador, presenting it as a garment that can be worn throughout the day for comfort and to feel beautiful. It also offers a Buy 1 Get 2 deal with free shipping. # Brand positioning Midas Time presents itself as a brand focused on comfort and beauty. The brand aims to occupy the space in the consumer's mind as a provider of garments that can be worn throughout the day, making the wearer feel beautiful and comfortable. The brand aligns with values of convenience and self-esteem. The brand pushes against the notion that shapewear is uncomfortable or only for special occasions, offering a comfortable, all-day solution. The brand positioning is both functional, offering comfort and shaping, and emotional, promising to make the wearer feel more beautiful. # Product The advertised product is a body modelador from Midas Time, a one-piece garment designed to shape the body. It is a sleeveless bodysuit with a square neckline and ribbed texture. The product is for anyone looking to feel more beautiful and comfortable throughout the day. The ad highlights the product's comfort and ability to be worn all day long. The ad addresses the potential purchase barrier of discomfort associated with shapewear by emphasizing the product's comfort. The body modelador comes in three colors: white, brown, and black. # Visual style The ad has a clean, modern visual aesthetic with a focus on simplicity. The production quality is high, with polished product shots and a clean interface design. The visual motifs include a grid layout and a simulated app interface. The image treatment includes background blur and drop shadows, which create a sense of depth. The typography is large and bold, making it easy to read and highly scannable. # Hooks Headline: COMPRE 1 LEVE 2 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting a schedule of when to wear the body modelador. The message intends to convey the garment's versatility and ability to be incorporated into daily life from the brand's perspective. - The ad then transitions to highlight the benefits of wearing the body modelador throughout the day, including feeling more beautiful and experiencing all-day comfort. The message intends to convey the garment's positive impact on the wearer's confidence and comfort from the brand's perspective. - The ad concludes with a call to action, offering a special deal of Buy 1 Get 2 with free shipping. The message intends to incentivize immediate purchase from the brand's perspective.

# Ad summary This ad features a body positive full shot of a woman wearing a Midas Time body shaper. The ad copy advertises the body shaper. # Brand positioning Midas Time is presented as a brand that caters to confidence and enhancing natural beauty, offering shapewear that empowers women to feel good in any outfit. The brand's positioning is emotional, focusing on helping customers achieve a 'beautiful look' effortlessly. # Product The featured product is a body shaper, designed to provide a smooth and flattering silhouette under clothing. Its rib-knit design is intended to provide gentle compression and shaping while remaining comfortable enough for all-day wear. The body shaper aims to address the common barrier of achieving a polished look, promising a simple way to enhance one's natural shape and boost confidence. # Visual style The ad has a clean, body-positive aesthetic with soft lighting and a focus on the product's fit on a plus-size woman. The presentation feels approachable and the simple backdrop keeps the focus on the product and model, enhanced by clear, bold text for scannability. # Hooks Headline: Adquira esse Body modelador # Benefits - [object Object] # Features - [object Object] # Call to action COMPRE AGORA # Point of view - [object Object] - [object Object] # Storyline - The ad opens by featuring a full body shot of a woman wearing the body shaper, to immediately showcase the product's fit and appearance, allowing the viewer to visualize the outcome when worn. The customer's perspective is shown to highlight how the body shaper enhances the wearer's look. - The ad then promotes the idea that the body shaper is the secret to any beautiful look by using large text layered over the image, to emphasize the product's value. The brand's perspective seeks to position the shaper as an essential item. - Finally, the ad includes a 'COMPRE AGORA' (Shop Now) button, presented from the brand's perspective, to directly encourage immediate purchase and capitalize on the viewer's interest.