How Medela Global Advertises on Meta

# Ad summary This ad showcases Medela's Freestyle™ Mini Hands-free breast pump, featuring a woman using the product. The ad includes text highlighting the product's novelty and hands-free feature, along with a call to action to encourage viewers to explore the product. # Brand positioning Medela is presented as a brand focused on innovative and convenient solutions for breastfeeding mothers. The brand is positioned as modern and in tune with the needs of contemporary mothers, who value flexibility and ease of use. Medela emphasizes functional benefits through its product design, particularly the hands-free feature. The overall message underscores the brand’s dedication to supporting mothers by streamlining the breastfeeding process, allowing them to maintain their active lifestyles. # Product The product featured is the Medela Freestyle™ Mini Hands-free breast pump. It is designed for breastfeeding mothers seeking a hands-free pumping experience. The product consists of small, portable collection cups that fit discreetly into a bra, connected to a small control unit. The breast pump allows the mother to pump breast milk without needing to hold traditional breast shields, enabling greater freedom of movement and multitasking. The packaging highlights its compact size and convenience for use at home or on the go. The product aims to address the barrier of inconvenience associated with traditional breast pumps, providing a more integrated and less intrusive pumping experience. # Visual style The ad has a clean, modern aesthetic with soft lighting and a focus on the product's functionality and ease of use. The image is well-lit and uses natural colors to create a warm and inviting feel. The image quality suggests a professionally shot photograph, aiming to convey reliability and quality. The use of a split-screen effect with a solid block of yellow draws attention to the call to action and provides visual contrast. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action Jetzt entdecken > # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing a smiling woman wearing the Medela Freestyle™ Mini Hands-free breast pump beneath her top, highlighting its discreet and hands-free design. This is from the customer's perspective, illustrating the product in use and promoting a positive, comfortable experience. - The ad then focuses on the product itself, showing the pump components and control unit, emphasizing the product's features and ease of use. The brand is highlighting its product, informing the audience about the available product and its benefits. - The ad concludes with a direct call to action, encouraging viewers to 'Jetzt entdecken >' (Discover now), prompting them to explore and purchase the product. The brand directly encourages the viewer to engage further with the product.

# Ad summary This ad demonstrates the Medela Freestyle Mini Hands-free breast pump. It shows the product parts and how they are worn. It also shows the user performing other tasks while using the pump. # Brand positioning Medela presents itself as a brand focused on performance and convenience for mothers. The ad features the Freestyle Mini Hands-free breast pump, emphasizing its functional design and how it fits into a busy lifestyle. By showcasing a hands-free, portable device, Medela positions itself as a brand that understands the needs of multitasking mothers and provides solutions that make life easier. The brand aligns with values of efficiency and freedom, suggesting that mothers can maintain their routines while taking care of their baby's needs. # Product The Medela Freestyle Mini Hands-free breast pump is presented as a portable, hands-free device designed for multitasking mothers. It includes breast shields that fit into a bra, tubes that connect to a small portable pump, and a lanyard. The device allows mothers to pump breast milk while performing other tasks. The pump is white with a yellow border and has simple controls. The ad highlights the convenience and efficiency of the device, enabling mothers to pump milk without interrupting their daily routines. The tagline reinforces the idea that the product offers high performance while being light on the user, suggesting ease of use and portability. # Visual style The ad has a clean, polished aesthetic with bright lighting and smooth transitions. The production quality appears high, and the visuals are focused on demonstrating the product's features in a straightforward way. The pacing is moderate, allowing the viewer to clearly see each step of the product's use. The ad combines real-life usage with simple, graphic text overlays on a bright background. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Mehr erfahren # Point of view - [object Object] # Storyline - 00:00–00:00 The ad begins by showing the Medela Freestyle Mini breast pump components laid out on a wooden surface. - 00:01–00:06 00:01–00:06: The ad demonstrates how the breast shields are placed inside a bra and connected to the tubes, which are then connected to the portable pump. The pump is then attached to the user’s pants by its lanyard. - 00:06–00:09 00:06–00:09: The ad shows the user pressing a button to turn on the pump and then arranging flowers. - 00:10–00:15 00:10–00:15: A yellow background appears with the Medela logo and the text "Big on Performance. Light on you. Freestyle™ Mini Hands-free," followed by a "Mehr erfahren" call to action button.

# Ad summary This ad showcases Medela's range of products for breastfeeding mothers. The ad features scenes of a mother interacting with her baby, emphasizing the bond and care involved. Text overlays pose questions about the challenges of being inseparable from the baby and offers Medela products as solutions, highlighting their commitment to supporting mothers through their breastfeeding journey. The ad concludes with a display of the Medela logo and website. # Brand positioning Medela positions itself as a supportive brand for breastfeeding mothers, offering products designed to aid and ease the challenges of motherhood. The brand aims to occupy the space of a caring and reliable partner, aligning with values of nurture, care, and commitment to both mother and child. Rather than focusing on high-end luxury or scientific detachment, the brand adopts a more intimate and understanding tone. It presents itself as a resource that acknowledges the emotional and physical demands of breastfeeding while providing practical solutions, thereby pushing against the norm of ignoring the difficulties often faced by new mothers. # Product The ad features a range of Medela breastfeeding support products designed to aid mothers in their breastfeeding journey. This includes: Purelan cream, a lanolin cream for sore or cracked nipples. Hydrogel Pads, designed to provide a cooling and soothing effect for sore nipples. Contact Nipple Shields, thin silicone shields that provide a comfortable latching surface. Ultra-breathable Nursing Pads, designed to absorb leakage and maintain comfort. These products are collectively presented as essential aids to help mothers navigate the physical demands of breastfeeding, addressing common pain points such as nipple soreness, difficulty latching, and breast milk leakage. The ad positions these products as "Kleine Helfer für all deine Stillbedürfnisse" (small helpers for all your breastfeeding needs), highlighting their value in making the breastfeeding experience more comfortable and manageable. # Visual style The ad has a polished, commercial aesthetic with soft lighting and a focus on creating a warm, intimate feel. Editing is minimal, with static shots and smooth transitions between scenes. The production quality is high, with a focus on portraying a caring, supportive tone. The pacing is slow and consistent, with cuts timed to match the gentle background music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The scene shows a mother holding her baby, both smiling and laughing. - 00:05–00:07 This shot focuses on the baby breastfeeding. - 00:08–00:09 A scene of a mother kissing her baby is shown. The message conveyed is support and care. - 00:10–00:12 The shot displays various Medela products available for all breastfeeding needs. - 00:13–00:15 The ad concludes by displaying the Medela logo and website. This informs the audience of the brand and where to find out more about their products.

# Ad summary This image ad for Motion InBra features a woman holding a baby in a kitchen setting. The ad highlights the comfort and convenience of the bra for active mothers. # Brand positioning Motion InBra is presented as a brand that caters to the needs of active mothers, particularly those who are breastfeeding or pumping. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and supportive bras that allow mothers to move freely and confidently. The brand aligns with values of motherhood, comfort, and convenience, and promotes a lifestyle of active parenting. The brand positioning is both functional, offering practical solutions for breastfeeding and pumping, and emotional, empowering mothers to feel comfortable and confident in their bodies. # Product The Motion InBra is a bra designed for active mothers, providing comfort and support during breastfeeding and pumping. The bra is made from a soft, flexible material that moves with the body, allowing for a full range of motion. It features a supportive design that lifts and shapes the breasts, providing a flattering silhouette. The bra is designed for everyday wear, whether at home, at work, or on the go. The ad addresses the purchase barrier of discomfort and inconvenience by highlighting the bra's comfort and ease of use. # Visual style The ad has a natural and authentic visual style, with soft lighting and a focus on the human connection between mother and child. The production quality is high, with a clean and polished look. The image treatment is minimal, with a focus on natural colors and tones. The typography is simple and legible, with a focus on clarity and readability. The overall style is designed to be relatable and appealing to the target audience of active mothers. # Hooks Headline: Für die momente die dich bewegen # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a shot of a woman holding a baby in a kitchen setting. This is intended to convey a sense of everyday life and motherhood, setting the stage for the product's relevance to the target audience. The perspective is from an external observer, capturing a candid moment of a mother and child. - The ad then highlights the Motion InBra, emphasizing its comfort and support. This is intended to showcase the product's key features and benefits, addressing the needs of active mothers. The perspective shifts to the brand, promoting the product as a solution to the challenges of breastfeeding and pumping. - The ad concludes with a call to action, encouraging viewers to learn more about the Motion InBra. This is intended to drive engagement and ultimately lead to a purchase. The perspective remains with the brand, reinforcing the product's value proposition and encouraging viewers to take the next step.

# Ad summary The ad showcases the Medela Motion In-Bra Pump, highlighting how it provides convenience and flexibility for busy moms to pump breast milk while multitasking. It aims to show that moms can continue to enjoy family time and tackle daily tasks without being tethered to a traditional pump. # Brand positioning Medela is positioned as a brand that supports modern mothers in managing their busy lives, especially during the breastfeeding and pumping phase. The brand emphasizes convenience and flexibility, enabling moms to remain present with their families and complete daily tasks while still meeting their baby's needs. By offering innovative and hands-free pumping solutions, Medela addresses the challenges of multitasking and maintaining a balanced lifestyle, thereby reducing the stress associated with breastfeeding and pumping. # Product The Medela Motion In-Bra Pump is a hands-free breast pump designed for convenience and flexibility. It allows mothers to pump breast milk while multitasking, making it easier to balance baby care, household chores, and personal time. The product fits discreetly inside a bra, enabling mobility and privacy. Key features include ease of use, portability, and the ability to pump on the go, which supports continuous feeding for the baby even in the busiest mornings. This pump aims to overcome the challenge of being tethered to traditional pumps, addressing the need for freedom and efficiency in a modern mother's daily routine. # Visual style The ad has a warm, natural aesthetic with bright, airy lighting. It feels intimate and personal, utilizing handheld camera work that gives it a UGC vibe. The editing is smooth, emphasizing a natural rhythm and showcasing the authentic moments of the family's morning routine. The color grading is subtle, enhancing the cozy atmosphere without overly stylizing the visuals. Quick cuts are used sparingly to maintain a seamless flow that complements the easy pace of a typical Sunday morning. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a scene of a family of five in bed on a Sunday morning. This sets a tone of family connection and the start of a relaxed day. - 00:03–00:08 00:03–00:08 The mother puts on the Medela Motion In-Bra Pump. This highlights the product as a tool to start the day smoothly despite a busy night. - 00:08–00:11 00:08–00:11 The family moves around the house, with the father holding the baby. This emphasizes the ease and mobility the pump provides. - 00:11–00:21 00:11–00:21 The mother is shown taking items from the pantry and making pancakes with her daughters in the kitchen. This shows how she can multitask while pumping. - 00:21–00:27 00:21–00:27 The family eats pancakes at the table, and the mother is shown enjoying breakfast while still pumping. This highlights the pump’s convenience and the ability to enjoy family time. - 00:27–00:33 00:27–00:33 The mother prepares coffee and comments on the coffee stain on her pajamas. This adds a touch of humor and relatability. - 00:33–00:38 00:33–00:38 The mother interacts with her baby and plays with her daughters, showcasing her ability to be present and engaged with her children while pumping. - 00:38–00:40 00:38–00:40 The mother is shown making the bed, indicating that she handles household chores with ease while using the pump. - 00:40–00:48 00:40–00:48 The mother displays the breast milk she pumped, emphasizing that the product is a game changer. She pours the breast milk into a storage bag, completing the demonstration.

# Ad summary This ad promotes Medela breast pumps. The ad features a woman working outside while using the Medela breast pump. The ad highlights the convenience of the pump and how easy it is to clean. # Brand positioning Medela is presented as a brand that supports mothers with innovative and convenient breast pumping solutions. The brand aims to occupy a space in the consumer's mind as a provider of science-backed care, aligning with values of convenience and efficiency for busy moms. The brand pushes against the norm of traditional, cumbersome breast pumps by offering a discreet and easy-to-clean alternative. The brand positioning is both functional, emphasizing simplicity and performance, and emotional, focusing on empowering mothers during their breastfeeding journey. # Product The Medela breast pump is a wearable, hands-free device designed for discreet and convenient breast milk expression. It is intended for busy mothers who need to pump while working or on the go. The pump is highlighted for its ease of use and cleaning, consisting of only three parts. The ad emphasizes that the pump helps mothers get more milk faster. The product's unique selling points include its discreet design, ease of cleaning, and efficiency in milk expression, making it a worthwhile option for mothers seeking a convenient pumping solution. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting a tone of convenience and innovation. The pacing is consistent, with cuts timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Probiere es aus # Point of view - [object Object] # Storyline - 00:00–00:01 A woman puts on headphones while sitting at a table outside with a laptop. - 00:01–00:03 The scene cuts to a close-up of the woman's chest as she types on her laptop. Text bubbles appear, showing a conversation about pumping while working. - 00:03–00:04 The woman laughs while continuing to type on her laptop. - 00:04–00:05 The scene transitions to a close-up of hands assembling a breast milk storage bag. - 00:05–00:06 The ad shows two Medela breast pumps filled with milk. - 00:06–00:07 The Medela logo appears with the tagline "Turning Science into Care."

# Ad summary This ad features a creator unboxing and demonstrating the Medela Motion InBra breast pump. She highlights its ease of use, hands-free functionality, and efficiency. # Brand positioning Medela is presented as a company focused on innovation for new mothers. The ad emphasizes the brand's commitment to ease and convenience, particularly for busy moms. The featured product appears to be innovative, reflecting that Medela is a brand that pushes against the norms of complicated, traditional breast pumps and offers an alternative solution that is easier to use and integrate into daily routines. Medela positions itself as a brand that cares, with the tagline "Turning science into care." # Product The Medela Motion InBra is a double electric, single-user breast pump intended to express and collect breast milk. It's designed for mothers seeking a convenient and hands-free pumping experience. The product boasts a simple setup with only three parts to clean, a 105-degree angled design for comfortable fit in a bra, and a 2-Phase Expression Technology that mimics a baby's natural rhythm for faster milk flow. Its key USP is its ability to be used while cooking or eating without having to stop what you're doing. After pumping, the milk is easy to pour and store. # Visual style The ad has a bright, clean, and casual aesthetic, resembling a UGC or influencer review. The setting is a well-lit, modern kitchen. The editing style includes quick cuts to maintain a brisk pace. The production quality is polished, yet retains a realistic feel with natural lighting and unscripted delivery. Pacing is quick, enhancing the sense of efficiency and ease of use. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by unboxing the Medela Motion InBra. - 00:02–00:08 She expresses relief at the simplicity of the setup and the minimal number of parts to clean, which is conveyed through her tone and positive facial expression. - 00:08–00:13 The creator holds up the pump, demonstrating how it fits comfortably into a bra. - 00:13–00:19 She explains that the pump uses 2-Phase Expression Technology to mimic a baby's natural rhythm, and then is shown cooking while the pumps are inside of her bra. - 00:19–00:25 The creator shows how the hands-free design allows her to pump while eating, reinforcing its convenience and multi-tasking capabilities. - 00:25–00:29 She concludes by showing how easy it is to pour and store the milk after pumping.

# Ad summary This ad showcases the Medela Motion InBra breast pump. The video displays the product and its various parts, then reassembles the pump. # Brand positioning Medela is presented as an innovative brand that cares about mothers, offering premium technology and products to support the process of breastfeeding. The brand is positioned as functional and reliable, focusing on making breastfeeding easier for moms. # Product The Medela Motion InBra breast pump is a portable, hands-free breast pump designed for use inside a nursing bra. It features a white and transparent round design. The product is presented as easy to assemble and use. Different size inserts are available to customize the fit of the pump. # Visual style The ad features a clean and bright aesthetic. The product is displayed clearly with a marble countertop background. The editing is simple with slow zooms. The production quality is high, providing a professional feel. The BPM is slow to match the product assembly. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a shot of a Medela Motion InBra breast pump next to a pile of baby clothes. - 00:03–00:14 00:03–00:14 The video shows the person disassembling the Medela Motion InBra breast pump to display all the parts. This intends to demonstrate the makeup of the product. - 00:14–00:19 00:14-00:19 The video zooms in on the flange inserts that attach to the pump. The various sizes that are available are shown. This is to show how customizable the breast pump is. - 00:19–00:29 00:19–00:29 The video shows the person reassembling the parts of the Medela Motion InBra breast pump. This implies ease of use.

# Ad summary A woman unboxes the Medela Motion In Bra breast pump. She describes the contents of the package, including the breast bag, manual, and breast pads, as well as the two-phase expression technology and fast charger. She demonstrates how the breast pump fits in her bra and pours expressed milk into a breast milk bag. # Brand positioning Medela is presented as a brand focused on supporting breastfeeding mothers with innovative and effective products. With over 60 years of lactation research, Medela is positioning itself as an expert in the field. The ad highlights the convenience and comfort that the Medela Motion In Bra breast pump offers, suggesting that Medela is aligned with the lifestyle of busy, modern mothers. The brand promotes functional benefits like efficient milk expression and ease of cleaning. # Product The Medela Motion In Bra breast pump is a wearable breast pump designed to seamlessly integrate into a busy work life. It comes in a box containing a breast bag, a manual, and breast pads. It features two-phase expression technology, which mimics a baby’s natural sucking rhythm and stimulates milk flow. The product includes only three parts to clean, making it easy to sterilize. The breast shield has a 105-degree angle and is designed to provide comfort with breastfeeding. It promises to give 11.8% more milk. It also comes with a very fast charger for the battery and three sizes of inserts for different nipple sizes. The design also allows the milk to pour out easily. # Visual style The ad has a clean, bright aesthetic with natural lighting. It uses static shots and quick cuts to maintain a fast pace. The production quality appears to be a hybrid of UGC and polished commercial, aiming to convey authenticity while maintaining a professional look. The visual motif is a consistent focus on the product and its features, timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator states she received the Motion In Bra Pump from Medela. - 00:04–00:08 She states that this wearable breast pump has over 60 years of lactation research, indicating the product’s expertise and credibility. - 00:08–00:11 She then says that it will seamlessly work into her busy work life. - 00:11–00:15 She lists what comes inside the box, specifically breast bag, a manual, and some breast pads. - 00:15–00:20 She states the breast pump has a two-phase expression technology which mimics the baby’s natural sucking rhythm and stimulates milk flow. - 00:20–00:24 She notes that it only has three parts to clean which makes it super easy to sterilize them. - 00:24–00:25 She states that she is going to try them out. - 00:25–00:31 She states that it has a 105-degree angle breast shield that provides comfort with breastfeeding and gives you 11.8% more milk. - 00:31–00:34 She states for a mom who doesn’t pump a lot or pumps enough, it’s a fun boost. - 00:34–00:39 She points out that it has a very fast charger for the battery, which is needed when you’re on the go. - 00:39–00:46 She then states it also has three sizes of inserts included inside the box for moms with different nipple sizes. - 00:46–00:49 She states she loves how the milk pours out because it’s super satisfying to watch. - 00:49–00:55 She concludes by encouraging the viewer to go get the Motion In Bra Pump so she's expressing milk and fitting well into my day, something she loves.

# Ad summary This ad showcases the Medela Motion InBra, a wearable breast pump designed for comfort and convenience. The ad highlights features such as intuitive controls, digital timer, adjustable suction levels, 2-phase expression technology, wide-angle shields for better milk flow, lightweight design, rechargeability, and discreetness. # Brand positioning Medela is presented as a brand focused on comfort, convenience, and discreetness for modern moms. Their products aim to integrate seamlessly into a mom's lifestyle, allowing them to pump comfortably and confidently throughout the day. The brand values innovation, quality, and functionality, as evidenced by the advanced features of their Motion InBra breast pump. The brand aims to occupy the space of supporting mothers in their breastfeeding journey by providing innovative, comfortable, and convenient products that help them pump discreetly and comfortably, thus aligning with the lifestyle of busy, health-conscious mothers. # Product The Medela Motion InBra is a wearable breast pump designed for comfort and convenience. It features intuitive controls, a digital timer, and up to nine adjustable suction levels. The breast pump also has Medela's 2-Phase Expression technology and wide-angle shields designed to support better milk flow. The device is lightweight, rechargeable for up to 2.5 hours, and designed to be discreet, allowing moms to pump comfortably throughout the day. Its 150ml capacity ensures sufficient milk collection, while its design addresses concerns about comfort, convenience, and discretion for modern, busy mothers. # Visual style The ad has a polished commercial aesthetic with clean visuals and a neutral color palette. The editing style is straightforward with static shots and smooth transitions. The production quality appears high-end, with a focus on clear product presentation. The pacing is consistent, with a moderate cut-per-minute rate that matches the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a close-up of the Medela Motion InBra and its packaging. The presenter states the product name. - 00:02–00:04 00:02–00:04 The presenter opens the box, revealing the breast pump inside. A text overlay highlights the product's design for comfort and convenience. - 00:04–00:08 00:04–00:08 The presenter demonstrates the intuitive controls and digital timer. A text overlay emphasizes these features along with the adjustable suction levels. - 00:08–00:15 00:08–00:15 The presenter shows the pump's components, including the 2-Phase Expression technology and wide-angle shields, with text overlays highlighting these features for better milk flow. - 00:15–00:22 00:15–00:22 The presenter emphasizes the pump's lightweight, rechargeable nature, and discreet design, ensuring moms can pump comfortably throughout the day. The 150ml capacity is highlighted.

# Ad summary A creator promotes the Medela Motion in Bra breast pump and highlights all of its key features including a portable case, breast pads and bags, protective covers, no tip base, comfortable fit, vacuum suction, and easy-to-wash components. # Brand positioning Medela is a breast pump brand that aims to make pumping milk easier and more comfortable for mothers. The brand positions itself as providing solutions for busy and active mothers. The brand's focus on portability, comfort, and ease of use pushes against the norm of traditional, bulky, and inconvenient breast pumps. Medela promotes a functional, practical approach to breastfeeding and motherhood, providing efficient and effective tools. # Product Medela Motion in Bra breast pump is a portable breast pump designed for busy mothers. It comes with a portable kit that fits perfectly into any bag, along with breast pads and bags. It also includes protective covers and a no-tip base to prevent spills. The pump is designed to fit comfortably in the bra and has very powerful vacuum suction, which the brand claims allows you to extract 11.8% more milk. It has three easy removable pieces so that they can be washed easily. The pump also comes with adjustable flanges, depending on the nipple size. The easy pour out technology allows mothers to easily and efficiently transfer their milk. # Visual style The ad has a polished, commercial feel with clean, simple backgrounds and clear lighting. The editing style consists of quick cuts that showcase different product features. The visuals sync with the voiceover, highlighting the key benefits of the breast pump. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The creator begins by introducing the Medela Motion in Bra breast pump, highlighting its convenience and portability. - 00:10–00:13 The creator showcases the various components included in the kit. - 00:13–00:17 The creator demonstrates some of the breast pump's key features. - 00:17–00:23 The creator highlights the breast pump's vacuum suction technology, and its claim to extract 11.8% more milk. - 00:24–00:28 The creator highlights the easy-to-wash components. - 00:28–00:41 The creator emphasizes the adjustable flange and pour out technology. - 00:41–00:43 The creator finishes the video by endorsing the product.

# Ad summary This ad for the Medela Freestyle™ Mini breast pump features a smiling woman wearing the breast pump under her clothing. The ad highlights that the product is hands-free and new. # Brand positioning Medela is presented as a brand that focuses on innovation and convenience for breastfeeding mothers. The ad features the "new" Freestyle™ Mini breast pump and highlights that it is hands-free. This positioning suggests Medela aims to occupy the space of a modern, problem-solving brand that understands the needs of busy moms and provides solutions to make breastfeeding easier and more discreet. The brand aligns with values of convenience, efficiency, and innovation, pushing against the traditional norms of more cumbersome and less discreet breastfeeding equipment. The brand positioning is functional, focusing on simplicity and performance for the user. # Product The Medela Freestyle™ Mini breast pump is a compact, hands-free device designed to help mothers conveniently and discreetly pump breast milk. The product consists of two small, rounded collection cups with yellow components that fit inside the bra. These cups are connected to a small white control unit via tubes. The ad highlights that this new version of the Freestyle™ Mini is hands-free, suggesting it allows moms to pump without needing to hold any equipment, freeing them up to perform other tasks simultaneously. This addresses a purchase barrier by offering convenience and multitasking capabilities. The ad emphasizes the portability and ease of use of the product, suggesting it's for moms who want to maintain an active lifestyle while still providing breast milk for their babies. # Visual style The ad features a clean and bright visual style with natural lighting. The production quality appears to be a studio shot. The image treatment includes background removal and a flat product placement. The typography integration is simple and clear, with a focus on legibility. The style aims for a modern, approachable aesthetic. The use of a bright yellow panel creates a pop of color and helps to highlight the product and call to action. It appears to be shot in feed for social. # Hooks Headline: Nouveau # Benefits - [object Object] # Features - [object Object] # Call to action Découvrir maintenant > # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a shot of a woman smiling while wearing a breast pump. The intention is to show the product being used and to convey the message that the breast pump is convenient and comfortable. This is from the customer's perspective. - The ad highlights the words "Nouveau" (new), "Freestyle™ Mini," and "Hands-free". The intention is to showcase the new and improved features of the product. This is from the brand's perspective. - The ad shows the pump's components, including the collection cups and control unit. The intention is to highlight the design and functionality of the product. This is from the brand's perspective. - The ad ends with the phrase "Découvrir maintenant >" (discover now). The intention is to prompt viewers to explore and purchase the product. This is from the brand's perspective.

# Ad summary This ad showcases Medela's breast shields coming in Fall 2026 in 13 & 15 mm sizes for correct fit and comfort that matters, leading to optimized milk removal and more milk. # Brand positioning Medela is presented as a brand focused on 'turning science into care', offering solutions for breastfeeding parents. The brand positions itself as innovative and catering to the specific needs of lactating individuals by offering various sizes of breast shields to provide comfort and optimized milk removal. This functional approach suggests that Medela aims to occupy a space in the consumer's mind as a reliable, scientifically-backed brand that prioritizes effectiveness. # Product The ad showcases Medela's PersonalFit PLUS breast shields, emphasizing the new 13 & 15 mm sizes coming in Fall 2026. The product is designed for lactating parents to optimize milk removal with its patented 105° flange angle. It is designed for individuals with smaller nipples, ensuring a correct fit and comfort. The ad highlights the benefit of these shields resulting in '11% More Milk' after 15 minutes and '4% More PAMR' when comparing the PersonalFit and PersonalFit PLUS models. The new sizes aim to accommodate more lactating parents, addressing the need for a comfortable and efficient breast shield for a wider range of individuals. # Visual style The ad has a clean, informative aesthetic with a focus on clarity and simplicity. The editing style uses static shots and smooth transitions to maintain a polished commercial feel. Visual motifs include a split-screen layout and the use of yellow backgrounds to maintain consistency. The pacing is moderate, and the audio-visual sync is well-coordinated, with text and graphics aligned with the music and transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get in Touch # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad displays the Medela breast pump with the text 'Coming Soon: Fall 2026. 13 & 15 mm Breast Shields', aiming to inform viewers about the upcoming product and its availability. - 00:03–00:08 00:03–00:08: An animated line drawing of a breast with a grid overlay next to a breast shield is shown with the text 'Correct fit and comfort matter. For optimized milk removal', emphasizing the importance of proper fit for effective milk removal. - 00:09–00:14 00:09–00:14: The ad shows two containers, one labeled 'PersonalFit' and the other 'PersonalFit PLUS', illustrating a comparison of milk quantity with the text '11% More Milk After 15 Minutes', conveying the superiority of the PLUS model. - 00:14–00:19 00:14–00:19: A graphic displays concentric circles representing various breast shield sizes, with '13 mm' and '15 mm' sizes highlighted in red with 'NEW', alongside the text 'More Milk and 4% More PAMR. Accommodating more lactating parents', underlining the product's improved milk output and inclusivity. - 00:19–00:29 00:19–00:29: The ad concludes with the text 'Maximize milk output with Medela Solutions' and a 'Get in Touch' button, encouraging viewers to engage with the brand, reinforcing Medela's problem-solving capabilities and a call to action to engage with the brand.

# Ad summary The ad features the Medela Motion In Bra, emphasizing its flexibility and comfort for active mothers. The ad opens with a woman holding her baby and transitions to shots of her pumping and moving around her home. The ad highlights how the bra seamlessly integrates into her daily life. It shows the product’s design to be worn while moving throughout the day. # Brand positioning Medela is presented as a brand that understands and supports the needs of modern, active mothers. The brand aims to occupy the space of providing innovative and comfortable solutions for breastfeeding and pumping. The tone is supportive and empowering, aligning with a lifestyle that values both motherhood and personal well-being. Medela positions itself as a functional and understanding brand for new mothers. # Product The Medela Motion In Bra is a pumping bra designed for active mothers. It allows for hands-free pumping while providing comfort and flexibility for everyday movement. The product features a seamless design and is made to be worn all day, integrating easily into a mother's routine. The bra supports mobility, making it easier for mothers to multitask. The bra helps with pumping while staying active. # Visual style The ad has a bright and natural aesthetic, with a focus on portraying a real-life scenario. The production quality is polished. The pacing is slow, with static shots that allow the viewer to focus on the product and the mother-child interaction. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman holding her baby, smiling and interacting with her child. - 00:02–00:04 The camera rotates around the woman as she holds the baby. - 00:04–00:07 The woman continues to hold and interact with her baby.

# Ad summary This ad showcases the Medela Pump In Style® Pro+ Hands-free breast pump as an easy and convenient way to pump milk throughout the day. # Brand positioning Medela is a brand in the baby and mother care space, primarily focused on breastfeeding and pumping solutions. The brand aims to occupy the space of being a science-backed and innovative source for breastfeeding and pumping products. The brand promotes values of innovation, health, and convenience for mothers. # Product The featured product is the Medela Pump In Style® Pro+ Hands-free breast pump. This is a breast pump designed to be used hands-free, allowing mothers to pump milk while performing other activities. The ad presents this pump as part of a mother's daily routine, emphasizing its ease of use and convenience. The ad highlights the Pump In Style® Pro+'s ability to integrate seamlessly into a busy lifestyle, addressing the purchase barrier of time constraints associated with traditional pumping methods. # Visual style The ad has a clean and bright aesthetic, using soft lighting and a modern kitchen setting to create a sense of calm and domesticity. The focus is on the product, with a minimalistic background to avoid distractions. The overall impression is polished and inviting, appealing to a modern parent. # Hooks Headline: Day in the life with the # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by setting the scene of a modern kitchen with natural light, implying a calm and domestic environment. This is to establish a connection with mothers and create a relatable backdrop. The brand's perspective is being shown here. - The ad then zooms in on the breast pump and its components, placed on a kitchen counter, next to the Medela breast pump bag. This highlights the product’s modern design and shows how it fits seamlessly into a mother's daily life. The brand is showing the product's features. - The text overlay on the image features the breast pump product name, indicating to the viewer that this product is easy and convenient for mothers to use. This furthers the brand’s perspective on the usefulness of this product.

# Ad summary This ad for a breast pump features a collage of lifestyle shots showing a woman using the product at different stages of her day, along with the messaging "Every mom. Every drop. We got you." # Brand positioning The brand is presented as supportive and understanding of the needs of new mothers. The phrase "We got you" implies that the brand is there to help mothers through the challenges of motherhood, specifically related to breastfeeding and pumping. The brand positions itself as an ally to mothers, acknowledging the value of every drop of breast milk and the hard work that goes into producing it. The brand aims to create a sense of community and solidarity with mothers, suggesting that they are not alone in their experiences. # Product The product being advertised is a breast pump. It consists of a white and gray base unit with yellow buttons on top, and a clear tube that connects to a breast shield worn inside the bra. The device appears to be portable and designed for hands-free use, allowing mothers to pump while doing other activities. The product aims to alleviate the stress associated with pumping, and is worth trying or buying for its convenience and focus on ease of use. # Visual style The ad has a clean and modern visual style, with soft lighting and natural tones. The images appear to be professionally shot, with attention to detail in the composition and styling. The overall aesthetic is warm and inviting, creating a sense of comfort and relatability for the viewer. # Hooks Headline: Every mom. Every drop. We got you. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showing a woman using the breast pump while in bed and looking at her phone. This is intended to show the audience a real-life moment of a mom using the product in a familiar and comfortable setting. The audience is seeing it from the customer's perspective, showing the product integrates into her daily routine. - Next, the woman is shown pouring breast milk into a glass in her kitchen. This is included to demonstrate the product's effectiveness in collecting milk. The audience is seeing it from the customer's perspective, showing the milk after it has been pumped. - A close-up shot shows a hand pressing the buttons on the pump's base unit, positioned on a table with bananas. This beat is intended to highlight the ease of use and functionality of the product. The audience is seeing it from the customer's perspective, focusing on the product details. - The final scene shows the woman holding her baby while wearing the breast pump inside her bra. This is to convey the message that the product allows mothers to bond with their babies while pumping. The audience is seeing it from the customer's perspective, showing the product fits into her life as a mother.

# Ad summary This Medela ad emphasizes the importance of colostrum and highlights the brand's comprehensive solutions for protecting and utilizing this early breast milk. The ad features imagery of newborns and close-ups of a mother feeding her baby, juxtaposed with product shots of the Medela system. It aims to reassure and inform new mothers about Medela's end-to-end support for their babies' nutritional needs. # Brand positioning Medela is presented as a science-backed brand dedicated to providing comprehensive care for mothers and babies, focusing on the early stages of infant nutrition. The brand emphasizes innovation and quality in its solutions, aiming to occupy a space of unmatched versatility and reliability in the minds of consumers. Medela offers a comprehensive, seamless, end-to-end solution for collecting and feeding colostrum, reinforcing the idea that they provide full support for mothers during this crucial time. The brand positions itself as an authority in turning science into care, aligning with values of health, wellness, and informed parenting, while ignoring trends or competitor comparisons. The brand positioning leans heavily functional, focusing on performance and comprehensive support. # Product The featured product is the Medela colostrum collection and feeding system, designed to protect and deliver colostrum, the early breast milk rich in cells. The system includes tools for expressing, collecting, and feeding colostrum, whether feeding immediately after expression or when delayed or enteral feeding is needed. The products are intended for use by new mothers, particularly those who need assistance in collecting and administering colostrum to their newborns. The system addresses concerns about how to effectively collect and feed colostrum, especially in situations where immediate breastfeeding isn't possible. Medela offers a comprehensive, seamless, end-to-end solution. The ad highlights the versatility and functionality of the system, reinforcing its worth in aiding mothers during the critical initial feeding period. # Visual style The ad has a clean and informative aesthetic with bright, solid backgrounds and clear product shots. The editing style involves static shots with smooth transitions, and the production quality is polished, giving a commercial feel. The pacing is moderate, emphasizing key points with each visual transition. The visuals are synced with text overlays to reinforce information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Learn More # Point of view - [object Object] # Storyline - 00:00–00:02 A newborn baby is shown looking at the camera. - 00:02–00:04 It states that colostrum has 10x more cells than mature milk to highlight the value of colostrum, creating urgency to collect it. - 00:04–00:08 An array of Medela products is shown against a yellow background. - 00:08–00:13 A mother is shown using a syringe to feed her baby colostrum, to demonstrate one method of feeding. - 00:13–00:19 The ad shows a baby in what seems to be an incubator to show another situation in which the product would be beneficial. - 00:20–00:26 The ad returns to a yellow background to describe Medela as providing a comprehensive, seamless, end-to-end solution and a Learn More CTA.

# Ad summary This ad highlights Medela's clinically proven solutions, focusing on early secretory activation and its impact on breastfeeding success. The ad uses data and visuals to emphasize the importance of early and frequent stimulation to increase breastfeeding at discharge. # Brand positioning Medela positions itself as a science-driven brand focused on providing care for mothers and babies. The brand emphasizes its clinically proven solutions. It aligns with a tone of expertise and authority, using data and research to back its claims, rather than relying on emotional appeals alone. Medela aims to occupy a space as a reliable, informed partner for mothers during their breastfeeding journey, pushing against a norm of simple, anecdotal advice by providing scientific backing. # Product The ad focuses on Medela’s clinically proven solutions to increase breastfeeding at discharge by emphasizing the importance of early secretory activation and frequent stimulation. The Medela breast pump is shown as a functional product that can help with milk production. The pump is yellow and cream-colored with a handle and a single dial. The ad states that acting early can lead to a 50% increase in milk production when using Initiation Technology followed by 2-Phase Technology, compared to 2-Phase Technology alone over the first 14 days after birth. The advertisement encourages viewers to explore Medela’s solutions, highlighting their clinical validation and benefits for successful breastfeeding. # Visual style The ad utilizes a clean and informative aesthetic, blending emotional elements with clinical data. It has a polished, commercial feel with bright, consistent lighting and a focus on clear visuals. The editing is paced, emphasizing scientific information and product claims. The yellow background remains consistent throughout, which contributes to brand recognition and visual coherence. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Learn More # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a close-up shot of a family consisting of a mother, father, and newborn baby. The mother and father are smiling at the newborn, while the father kisses the baby on the head. This introduction sets a warm and familial tone, focusing on the new family unit and establishing a connection with the target audience. - 00:00–00:03 Building upon the emotional connection, the ad introduces scientific terminology and concepts, stating that "Secretory Activation = Lactogenesis II, critical window for Milk Production." This transitions the focus to the biological aspects of breastfeeding, aligning with the brand's positioning as a science-backed resource. - 00:03–00:08 Continuing the scientific approach, a graph is displayed showing how hormone shifts trigger milk production. The graph plots Progesterone levels against Milk Volume over time after birth. This provides a visual and quantitative explanation of the physiological processes behind lactation, reinforcing the brand's emphasis on clinical understanding. - 00:09–00:16 The ad then states that "Milk production is dependent on early secretory activation & frequent stimulation" and visualizes data showing the percentage of breastfeeding at discharge. A pie chart illustrates that 62% of mothers are breastfeeding at discharge when they initiate first expression within 1-3 hours post-birth, compared to 35% when the first expression occurs within 3-6 hours. This data drives home the importance of early action in milk production. - 00:16–00:20 The ad highlights the Medela breast pump, accompanied by the text, "Act early to increase breastfeeding at discharge." A visual graphic appears next to the breast pump, claiming "50% More Milk" when using Medela’s Initiation Technology. This part of the story promotes a Medela product. - 00:20–00:27 The advertisement presents a clear call to action. With the text “Explore Medela’s Clinically Proven Solutions,” the ad directs viewers to seek more information about Medela's offerings. The phrase “Learn More” is presented on a pink button.

# Ad summary This Medela ad highlights the risks associated with water-based hospital equipment and introduces the Medela Waterless Milk Warmer as a solution to preserve milk integrity and meet CDC and HMBANNA recommendations. # Brand positioning Medela is presented as a brand that prioritizes the integrity of milk and patient safety in hospital settings. The brand positions itself as innovative, focusing on scientific solutions and care, as highlighted by the tagline 'Turning Science into Care.' Medela distinguishes itself in the market by offering a waterless milk warming solution, addressing the risks associated with water-based equipment and promoting compliance with healthcare standards. # Product The Medela Waterless Milk Warmer is presented as a solution to preserve milk integrity in hospital settings, addressing the risks associated with water-based hospital equipment. It's designed to meet CDC and HMBANNA recommendations, ensuring compliance with healthcare standards. The warmer operates without water, which mitigates the risk of wet biofilms and associated HAI outbreaks. As 'the ONLY Waterless Milk Warmer,' this product emphasizes a unique selling proposition, which is important for maintaining a safe and hygienic environment for milk warming in hospitals, reducing potential contamination. # Visual style The ad employs a clean and informative aesthetic, characterized by clear vector animations and high contrast colors such as yellow and blue. The editing style is straightforward with static shots and smooth transitions, providing a polished and professional commercial feel. The pacing is moderate, designed to clearly convey each message point without feeling rushed. The visuals are timed to the text overlays, reinforcing the information being presented. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Connect Now # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins by highlighting that 65% of Hospital-Acquired Infections (HAIs) are associated with wet biofilms. - 00:00–00:04 It is conveying the significant risk that biofilms pose to hospital environments. The message is delivered through text overlays with an informational tone to educate the audience. It sets a serious and concerning tone. - 00:05–00:17 The ad transitions to explaining that water-based hospital equipment creates risk, and it's important to note that often overlooked, water reservoirs are associated with HAI outbreaks. - 00:05–00:17 It informs the viewer how HAI outbreaks occur. This segment maintains an informative and cautionary tone, highlighting the hidden dangers of water-based equipment. The information is presented through simple vector animations and text, reinforcing the message and maintaining clarity. - 00:18–00:26 The ad introduces the Medela Waterless Milk Warmer, claiming it preserves milk integrity. It meets CDC and HMBANNA recommendations. - 00:18–00:26 This moment presents the solution to the previously highlighted problem, positioning the milk warmer as a safer, compliant alternative. The tone is reassuring and trustworthy, emphasizing the product's benefits and adherence to health standards. It is from the brand's perspective. - 00:27–00:33 The ad ends with a call to action, 'Choose Waterless. Exclusively by Medela', and invites viewers to 'Connect Now'. - 00:27–00:33 It encourages viewers to take immediate action and learn more about the Medela product. The tone is direct and persuasive, reinforcing the brand’s unique offering and inviting engagement.

# Ad summary This ad for Medela highlights the benefits of Mother's Own Milk (MOM) versus Donor Human Milk (DHM). It emphasizes the dynamic nature of MOM with live cells, its advantages in reducing the risk of sepsis, and its cost-effectiveness compared to DHM. The ad concludes with a call to action to "Get in Touch" and positions Medela as a partner in advancing MOM. # Brand positioning Medela positions itself as a scientific authority and caring partner for mothers, encapsulated in their tagline, "Turning Science Into Care." The brand is presented as innovative and purpose-driven, focusing on the benefits and advancement of Mother's Own Milk (MOM). Medela is seen as operating within the healthcare and infant nutrition sectors, aligning with scientific research and promoting the unique advantages of MOM over alternatives. # Product The ad primarily focuses on Mother's Own Milk (MOM) and its superiority over Donor Human Milk (DHM). MOM is described as a dynamic fluid with live cells, emphasizing its unique composition. The ad highlights that MOM reduces the risk of sepsis in infants and is more cost-effective than DHM. The ad suggests MOM is for mothers looking for the best nutritional option for their babies, emphasizing its health and economic benefits. # Visual style The ad has a clean, modern aesthetic with bright, contrasting colors (yellow and teal). The editing style uses quick cuts and simple motion graphics to present information efficiently. The overall production quality is polished, resembling a professional commercial with a focus on clear messaging and factual claims. The visuals are designed to be easily digestible on mobile platforms, emphasizing key information through text overlays and visual aids. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Get in Touch # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a close-up shot of breast milk, described as "Mother's Own Milk (MOM): Dynamic fluid with LIVE CELLS; there's no match." - 00:03–00:08 00:03–00:08: The scene transitions to a tender moment between a father and his newborn in a hospital setting. The text overlay introduces "Donor Human Milk (DHM)" and its purpose: "Helps fill the gap when MOM isn't available!" This moment intends to show the importance of breast milk, whether from the mother or a donor, when the mother’s milk is not available. - 00:09–00:16 00:09–00:16: Moving into an informational segment, the ad poses the question, "Did You Know?" followed by the statement: "DHM does NOT reduce the risk of sepsis." The high cost associated with one case of sepsis is then revealed: "One case of sepsis can cost $33,880." The intention here is to inform the viewer of the potential risks and financial burdens associated with using donor milk. - 00:17–00:26 00:17–00:26: The ad then showcases the benefits of "Mother's Own Milk (MOM)," claiming it "Reduces risk of Sepsis³" and is "38% less cost than DHM⁴." These comparative statements aim to directly position MOM as a superior option to DHM based on health and economic factors. - 00:27–00:33 00:27–00:33: The ad concludes with the Medela logo and tagline, "Turning Science Into Care," followed by the statement: "Where partnership meets purpose: Advancing MOM." A "Get in Touch" call to action appears, and the credits for the factual claims are listed. The closing message seeks to establish Medela as a collaborative partner in promoting and facilitating the use of Mother's Own Milk, urging the viewer to take action and contact them.