How MasterClass Advertises on Meta

# Ad summary A woman shares how the Masterclass course on strategic decision making has helped her business. She shares that taking the course taught her to tackle problems using data driven solutions. She shares that the data showed her that her automatic email advertisements were just as effective as her Instagram stories. # Brand positioning MasterClass is a platform that allows anyone to learn from the world's best on a variety of topics. From business to cooking to the arts, MasterClass positions itself as a space where anyone can unlock their potential by learning from experts. The tone of the brand is meant to be both educational and inspirational, and the brand promotes the idea that learning is a lifelong journey. MasterClass is positioning itself away from traditional learning and is focused on giving its users access to experts in a variety of fields. # Product MasterClass is an online learning platform that offers courses taught by experts in various fields. The courses cover a wide range of topics, including business, cooking, writing, and more. MasterClass aims to provide high-quality, engaging content that helps users learn new skills and pursue their passions. The course advertised is about strategic decision-making, and the user states that the Masterclass course taught her to tackle problems using data driven solutions. It allows any user to learn from the world's best to become their best. # Visual style The ad is a polished commercial with a UGC feel. The editing style is smooth transitions and static shots. The production quality is high-end, and this supports the intended tone of aspiration. The pacing is consistent across the ad. The cuts and text are timed to music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link to get started. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A woman explains that the worst place to be as a business owner is being the most experienced person in your circle. - 00:04–00:12 She says that she felt stuck because she had grown her business to six figures, but she needed someone with more expertise to help her get to the next level. - 00:12–00:15 She introduces Masterclass and explains that Masterclass has business experts for her to learn from. - 00:15–00:19 The ad shows a montage of experts on Masterclass. - 00:19–00:26 The woman explains that after watching Mellody Hobson’s Masterclass on Masterclass about strategic decision making, she realized that she could scale her business. - 00:26–00:32 She says that the class taught her to tackle problems using data driven solutions. - 00:32–00:36 She explains that once she looked at the data, her problem was clear: her systems were inefficient. - 00:36–00:40 She states that she was creating content every day to hit revenue targets. - 00:40–00:47 She continues, but the data showed daily automatic email advertisements were just as effective as Instagram stories. - 00:47–00:49 The woman then shares that she wishes she would have taken this class earlier. - 00:49–00:52 The woman encourages the audience to learn from the world's best to become their best with Masterclass. - 00:52–00:58 The woman shares that right now the audience can get up to 50% off an annual subscription and encourages them to click the link to get started.

# Ad summary This ad for MasterClass features Dr. Amir Levine, a psychiatrist and neuroscientist, discussing how his MasterClass can help people spot patterns in their relationships and build more secure bonds. # Brand positioning MasterClass is an online platform offering courses taught by experts in various fields. The brand positions itself as a source of high-quality education and personal development, offering a diverse catalog of classes taught by leaders in their fields. The brand targets individuals seeking to enhance their skills, broaden their knowledge, and gain insights from renowned professionals. MasterClass aligns with a lifestyle of continuous learning, personal growth, and intellectual curiosity, offering a premium educational experience. # Product The advertised product is a MasterClass course taught by Dr. Amir Levine, a psychiatrist and neuroscientist. The course aims to help individuals understand attachment styles and how these styles impact their relationships. It promises to provide a "roadmap" for improving relationships by teaching viewers how to spot patterns and build secure bonds. The course is positioned for anyone "married, dating, divorced, or feeling forever single." The course helps people better understand relationships so relationships don't "consume you". # Visual style The ad has a polished and professional aesthetic, combining staged scenes with direct address by an expert. The editing style includes quick cuts and smooth transitions, especially during montages. Pacing is moderate, with a consistent rhythm that speeds up slightly during the call to action. Text overlays are synchronized with key voiceover lines to emphasize the ad's main messages. Visual motifs include repeated shots of couples embracing, suggesting connection and security. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with various couples arguing and frustrated. - 00:07–00:15 The ad then introduces Dr. Amir Levine, psychiatrist, neuroscientist, and bestselling author of Attached and Secure. - 00:16–00:31 Dr. Levine speaks about his MasterClass on attachment styles and how it can help people understand why their relationships didn't work, and build lasting relationships. - 00:32–00:50 Dr. Levine continues to describe the MasterClass, explaining that it will teach viewers to spot the patterns that shape every relationship, and create a more stable environment for yourself. - 00:51–01:02 Dr. Levine closes out the ad by explaining that this isn't a personality test or diagnosis, but a roadmap to improve your relationships. - 01:03–01:07 The ad ends by promoting unlimited access to MasterClass.

# Ad summary A woman discusses how she struggled with sleep and watching Dr. Anna Lembke's Masterclass helped her realize that her creative writing was making her miserable. She promotes Masterclass as a way to learn from the world's best and become your best, offering a discounted annual subscription. She provides a CTA to click the link. # Brand positioning Masterclass is positioned as a platform for individuals seeking to improve their skills and knowledge in various fields. The brand aims to occupy a space in the consumer's mind as a source of high-quality education and inspiration, offering access to lessons and insights from experts and leaders in their respective fields. The brand promotes a lifestyle of continuous learning and personal development. It pushes against the norms of traditional education by offering accessible, on-demand content taught by renowned professionals. The brand positioning is both functional, providing practical skills and knowledge, and emotional, inspiring viewers to pursue their passions and achieve their full potential. The product delivers high-quality educational content. # Product Masterclass is an online learning platform that offers a wide range of classes taught by experts in various fields. The platform is for anyone who wants to learn new skills or improve existing ones, from creative writing to business strategy to cooking. Masterclass provides access to in-depth video lessons, workbooks, and community forums, allowing members to learn at their own pace and interact with other students. A USP is learning directly from renowned experts. Use occasions include personal and professional development. Purchase barriers addressed are the cost and time commitment of traditional education, with Masterclass offering a more affordable and flexible alternative. Masterclass provides access to expert instruction and valuable insights to help people unlock their potential and achieve their goals. # Visual style The ad has a UGC feel, as it appears to be filmed on a phone or webcam in natural light. The setting looks like a room in a home. The editing is basic, with no transitions or changes in the shot, which supports the conversational, casual tone. The pacing is consistent, matching the rhythm of the creator's speech. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link to get started. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The creator states that last month she was getting the worst sleep of her life and that the issue was the last thing she thought. - 00:07–00:15 00:07–00:15 The creator names creative writing as the issue and shares that after watching Dr. Anna Lembke's Dopamine Masterclass, she realized her brain was taking something she loved and making her miserable for it. - 00:15–00:20 00:15–00:20 Using the Masterclass framework the creator says that she can now tell when it's something she wants to do versus when her brain is telling her she needs to. This continues the problem-solution narrative by offering a way to address the stated pain point. - 00:21–00:23 00:21–00:23 The creator encourages viewers to learn from the world's best to become their best with Masterclass. She directly pitches the platform as a solution. - 00:23–00:27 00:23–00:27 The creator shares that the classes are $10 a month billed annually and that you can get up to 50% off an annual subscription. This moment introduces an offer to incentivize purchase. - 00:28–00:29 00:28–00:29 The creator provides a direct call to action to click the link to get started.

# Ad summary string # Brand positioning The brand is presented as a provider of resources and strategies to empower individuals to enhance their body language, presence, and vocal control. MasterClass's positioning is centered on offering access to expert-led courses designed to improve personal and professional skills, specifically in areas that influence how one is perceived by others. The tone is motivational, encouraging viewers to take control of their communication style to achieve their goals. This aligns with an emotional brand positioning, focusing on empowerment and self-improvement rather than purely functional skills. # Product The MasterClass being advertised features lessons on body language, presence, and vocal control, aimed at helping individuals improve their communication skills. The ad suggests the product is for anyone who wants to make a better first impression, stop being overlooked, and gain confidence in social and professional settings. The product is presented as a way to decode hidden cues, read microexpressions, and ultimately command any room. The ad addresses the purchase barrier of perceived lack of talent by emphasizing that body language, presence, and vocal control are skills that can be learned and improved, rather than innate abilities. The product aims to make someone unforgettable and help them get what they want by focusing on nonverbal communication. It is implied that by mastering these skills, one can become unstoppable. # Visual style The ad has a polished, professional aesthetic with a mix of static shots and quick cuts. The production quality is high-end, resembling a commercial, which lends credibility to the brand and its message. The editing rhythm is moderately paced, with cuts timed to coincide with voiceover lines and shifts in topic, enhancing the overall impact. There is a consistent visual motif of the speaker framed in medium close-up against a blurred background, creating a sense of intimacy and focus on her message. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The speaker introduces the idea that confidence is not something you have, but something you do. This introduces the idea that confidence can be built. - 00:03–00:05 00:03–00:05 Text overlay states 'Own the room and get ahead', paired with vague footage of close interactions. This conveys the message and the outcome of working on your confidence. - 00:05–00:12 00:05–00:12 The speaker introduces herself as a behavior researcher, speaker, and author who decodes the hidden cues that make people trust, follow, and remember you. This conveys expertise and authority, establishing credibility. - 00:12–00:17 00:12–00:17 The speaker states that she will teach how to walk into any room and command it. This builds on the previous statement by presenting the proposed solution and the value. - 00:17–00:19 00:17–00:19 Text overlay states 'Make body language your superpower'. This reinforces the message of the solution that is being proposed. - 00:19–00:24 00:19–00:24 The speaker states that if 60% of communication is nonverbal, the question becomes, 'what is your body saying about you?'. This follows the previous message by introducing a pain point that sets up the audience to reflect on their current body language. - 00:24–00:26 00:24–00:26 Text overlay states 'Become someone unforgettable'. This pairs with the previous message to introduce the solution. - 00:26–00:35 00:26–00:35 The speaker states, 'The difference between being overlooked and getting what you want isn't talent. It's body language, presence, and vocal control.', paired with a text overlay stating 'Read people in seconds'. This challenges the idea that talent is an innate quality. - 00:36–00:40 00:36–00:40 The speaker states that reading microexpressions is like having a superpower and you become unstoppable. Paired with a text overlay stating 'Nail every first impression'. This builds on the superpower messaging to offer an outcome that is both appealing and valuable. - 00:41–00:47 00:41–00:47 The speaker points out the biggest mistake that people make when they enter a room is they shrink, and that this first impression looks like panic. This directly addresses a fear that the audience can relate to. - 00:48–00:55 00:48–00:55 The speaker states that visibility matters more than ever, and that charisma, trust, and confidence are survival skills, paired with a text overlay listing, 'Gestures, vocal power, facial expressions, microexpressions, power cues, emotional signals, presence'. This reinforces the need for the MasterClass and the outcomes that can be delivered. - 00:56–01:00 00:56–01:00 The speaker states 'Stop being overlooked at work. Start standing out right now!'. This is the call to action for the audience. - 01:00–01:03 01:00–01:03 The speaker identifies herself and the offer, stating 'I'm Vanessa Van Edwards and this is MasterClass'. This clearly states the product being sold to the audience. - 01:03–01:08 01:03–01:08 Text overlay states 'Thousands of lessons' and 'Unlimited access', coupled with a variety of clips, followed by the MasterClass logo and a button stating 'Sign up now'. This reinforces the offer and provides the call to action to the audience to join.

# Ad summary A woman promotes Masterclass by referencing Sara Blakely's journey as a self-made entrepreneur. She highlights Masterclass's affordability and current discounts, encouraging viewers to learn from the world's best to become their best. # Brand positioning Masterclass is presented as an accessible and affordable platform for individuals seeking to improve themselves by learning from top experts in various fields. The ad emphasizes the brand's association with self-made entrepreneurs and success stories like Sara Blakely of Spanx, suggesting that anyone can achieve their goals through the knowledge and inspiration gained from Masterclass. The brand is positioned as a tool for personal and professional development, aligning with values of self-improvement, continuous learning, and empowerment. # Product Masterclass is an online learning platform offering courses and tutorials taught by industry-leading experts in various fields, from business and entrepreneurship to arts and entertainment. The ad promotes a subscription-based model priced at $10 per month when billed annually, emphasizing accessibility and affordability. Mentioning Sarah Blakely's class on self-made entrepreneurship highlights the platform's focus on empowering individuals to pursue their goals and learn from successful figures. The ad addresses potential purchase barriers by promoting a current offer of up to 50% off an annual subscription, making the platform even more accessible. # Visual style The ad features a simple, clean aesthetic with a focus on the speaker. The production quality appears polished, giving it a commercial feel, but the content is delivered in a casual, relatable style, aligning with the tone of UGC. The pacing is consistent with a moderate editing rhythm, keeping the focus on the speaker and the message. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Click the link to get started. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman directly addressing the audience, particularly those who have talked themselves out of great ideas. - 00:03–00:08 She mentions that she has been watching Sarah Blakely's class on Masterclass and cannot stop. - 00:08–00:16 She explains that Blakely, the creator of Spanx, built her company from nothing, without connections or investors, through self belief. - 00:16–00:22 She states the Spanx creator's perspective on betting on yourself is different when you're in the middle of building something. - 00:22–00:32 She concludes by urging viewers to learn from the world's best on Masterclass, priced at $10 a month billed annually, and mentions a current offer of up to 50% off an annual subscription. She encourages the viewer to click the link to get started.

# Ad summary This ad promotes a MasterClass taught by Michael Lewis on the art of storytelling. Lewis emphasizes that learning to tell a story provides unique advantages in various aspects of life. The ad showcases visuals and testimonials, emphasizing the power and significance of storytelling. # Brand positioning MasterClass is presented as a premium platform offering expert-led courses across various disciplines. The brand emphasizes access to renowned figures and industry leaders, offering a blend of practical skills and personal insights. Positioning itself as a tool for self-improvement and lifelong learning, MasterClass promotes values of curiosity, expertise, and mastery, aligning with a lifestyle that values intellectual growth and personal development. MasterClass sets itself apart by offering exclusive access to accomplished individuals, setting it apart from traditional educational platforms that focus on academic qualifications. # Product The featured product is a MasterClass course led by Michael Lewis, focusing on the art of storytelling. The course aims to teach individuals how to effectively tell stories, emphasizing its impact on various aspects of life. The course is for anyone who wants to improve their storytelling skills. It addresses the challenge of starting and improving at storytelling. The product is highlighted as a means of gaining skills for personal and professional growth. # Visual style The ad has a polished, professional aesthetic, blending studio-lit interviews with outdoor scenes and graphics. Editing combines static shots of Michael Lewis speaking with quick cuts of relevant visuals, maintaining a consistent rhythm. The overall feel is high-end, reflecting the quality of MasterClass productions. The pacing stays consistent with moderate cuts per minute, synchronizing visuals with voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SIGN UP # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 If you learn how to tell a story, it gives you powers you didn't have in all sorts of places. This opens with a direct address from Michael Lewis, asserting the transformative potential of storytelling. It's told from Lewis's perspective, suggesting the broad advantages and opportunities that storytelling unlocks. - 00:05–00:06 00:05–00:06 EVERYONE HAS A STORY. Transitioning to a text overlay emphasizes the universal potential for storytelling. The message is a general encouragement to recognize one's own narrative. - 00:06–00:10 00:06–00:10 In this class, we're going to talk about the elements of story, and how you might start a story. Michael Lewis explains the class content, outlining key topics. The tone is informative and preparatory, setting the stage for the course's instructional approach. - 00:11–00:14 00:11–00:14 MAKE YOURS UNFORGETTABLE. If you get better at it, you get better at life. A text overlay with accompanying audio emphasizes the value and impact of the class. This message promises personal betterment and impact, presenting the course as a life-enhancing endeavor. - 00:15–00:18 00:15–00:18 One of the things that will strike you about my books is that almost every subject was someone who was basically ignored. Lewis connects the course to his own work, suggesting a theme of uncovering hidden or overlooked narratives. It aims to intrigue the audience by presenting a unique angle or philosophy behind his storytelling. - 00:24–00:28 00:24–00:28 So pay attention to the unusual, powerful interest you have in other human beings. Lewis encourages the viewer to value the powerful interest you have in other human beings. The tone is inspirational, encouraging the audience to tap into a sense of curiosity. - 00:28–00:29 00:28–00:29 That's the gold. Lewis concludes with an analogy, framing storytelling as a valuable asset. It's a motivational statement, adding an aspirational quality to the course. - 00:29–00:33 00:29–00:33 I'm Michael Lewis, and this is MasterClass. Lewis introduces himself and the platform. This serves as a formal introduction to both the instructor and the brand, establishing credibility.

# Ad summary This ad promotes a MasterClass taught by Vanessa Van Edwards, a behavioral researcher, speaker, and author, on how to use body language to become unforgettable. Vanessa shares tips on how to own a room, read people, and nail first impressions by improving your presence and vocal control. # Brand positioning MasterClass is presented as a platform that provides access to expert-led courses in various fields. The brand positions itself as a resource for individuals seeking to enhance their skills and knowledge. By featuring prominent experts like Vanessa Van Edwards, MasterClass aims to occupy a space in the consumer's mind as a provider of high-quality, credible educational content. The brand aligns with a lifestyle of continuous learning and personal development, catering to individuals who value expertise and practical skills. It ignores category norms for professional development by offering educational content in creative fields from celebrity experts. # Product The featured product is a MasterClass taught by Vanessa Van Edwards, focusing on the science of people. This course aims to teach viewers how to use body language to become unforgettable. It helps individuals own a room, read people in seconds, and nail every first impression. The course addresses the pain point of being overlooked or not getting what you want due to poor body language, presence, and vocal control. It offers a solution by providing tools and techniques to improve nonverbal communication skills. The program includes strategies for gestures, vocal power, facial expressions, microexpressions, power cues, emotional signals, and presence. It is for individuals seeking to improve their social skills, communication abilities, and overall impact in personal and professional settings. # Visual style The ad has a polished, professional look with clean visuals and smooth transitions. The editing style includes quick cuts and static shots. The pacing is consistent and moderate, maintaining a steady flow of information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 Vanessa directly addresses the audience, stating that charisma is a skill set, not a gift, framing the topic as something attainable rather than innate. The speaker has a direct and confident tone, establishing expertise in the subject. - 00:02–00:05 Quick text overlays with a blurry shot emphasize the theme of gaining influence and making a strong impact. - 00:05–00:12 Vanessa introduces herself as a behavior researcher, speaker, and author who decodes the hidden cues that make people trust, follow, and remember you. This establishes her credentials and the value she brings to the MasterClass. - 00:13–00:17 Vanessa states she is going to teach the audience how to command any room, positioning the class as practical and empowering. - 00:17–00:19 Quick text overlays reinforce the idea of mastering body language and projecting strength. - 00:19–00:23 Vanessa introduces the significance of nonverbal communication, emphasizing that body language accounts for a large percentage of the impression you make. - 00:23–00:25 Quick text overlay reinforces the idea of becoming unforgettable. - 00:25–00:33 Vanessa explains that getting what you want isn't about talent, but about body language, presence, and vocal control, further framing the class as a way to gain an advantage. - 00:33–00:35 Quick text overlay emphasizes the value of reading people. - 00:35–00:39 Vanessa describes reading microexpressions as having a superpower, appealing to the audience's desire for self-improvement and mastery. - 00:39–00:41 Quick text overlay reinforces the idea of mastering first impressions. - 00:41–00:47 Vanessa highlights that the biggest mistake people make when entering a room is shrinking, positioning her class as a solution to improve visibility. - 00:47–00:53 Vanessa transitions into a message of empowerment, encouraging the audience to embrace charisma, trust, and confidence as survival skills. - 00:53–00:55 Quick text overlay lists skills taught in the course. - 00:55–01:00 Vanessa urges viewers to stop being overlooked and start standing out, creating a sense of urgency and immediate action. - 01:00–01:03 Vanessa personally introduces herself and identifies the product as a MasterClass, creating trust and associating the class with a reputable platform. - 01:03–01:08 The ad concludes with the MasterClass logo and a call to action, directing viewers to sign up.

# Ad summary This MasterClass ad features Chase Daniel, a former NFL quarterback, who shares his personal experience of how communication, leverage, and the ability to read people played a vital role in his success within the league. He endorses Chris Voss's MasterClass on negotiation, highlighting its focus on understanding the other side and asking better questions. He encourages viewers to learn from the world's best to become their best with MasterClass. # Brand positioning MasterClass is an online education platform where users can learn from experts in various fields, including business, leadership, and more. The brand aims to occupy a space in the consumer's mind as a source of premium knowledge and guidance from accomplished professionals. MasterClass promotes the idea of continuous self-improvement and learning from the best in the world, aligning with a lifestyle of personal and professional growth. It aims to democratize access to expert knowledge, positioning itself against traditional educational models. # Product The featured product is a MasterClass subscription, which provides access to over 200 online courses across various fields, including business and leadership. The subscription is for anyone who wants to learn from experts in various fields to improve their skills and knowledge. The ad promotes Chris Voss's negotiation class, highlighting how it emphasizes understanding the other side, asking better questions, slowing things down, and avoiding rushing into a yes. The ad addresses the barrier of accessibility to expert knowledge by providing a platform where users can learn from the world's best. The ad communicates that MasterClass is worth trying or buying because it offers valuable insights and skills that can be applied in both personal and professional settings. # Visual style The ad has a polished aesthetic with natural lighting. The editing style is smooth, with static shots focused on the speaker. The production quality gives off a polished commercial feel, which supports the intended tone of credibility and expertise. The pacing is consistent throughout the ad, with a moderate rhythm that keeps the viewer engaged. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click the link to get started. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The speaker, Chase Daniel, says that you're negotiating on every play as a quarterback. He emphasizes the importance of communication, leverage, and reading people as key skills, not just talent. This is conveyed from Chase Daniel's experience and perspective as a former NFL quarterback and is intended to show the importance of negotiation skills in high-stakes environments. - 00:06–00:19 00:06–00:19 The speaker, Chase Daniel, introduces Chris Voss's MasterClass on negotiation. The message is that it's about understanding the other side and not forcing outcomes. This is shown from the perspective of Chase Daniel, and the intention is to highlight the value of the MasterClass by showing how it helps improve negotiation skills. - 00:19–00:25 00:19–00:25 The speaker, Chase Daniel, mentions that he still uses the skills he learned today, such as asking better questions and slowing things down. This is conveyed from his personal experience and shows how these skills translate everywhere. This is intended to show the practical benefits of the MasterClass. - 00:25–00:31 00:25–00:31 The speaker, Chase Daniel, states that MasterClass has 200 plus classes across business, leadership, and more. This is shown from the perspective of Chase Daniel as the intention is to highlight the breadth of content available on MasterClass. - 00:31–00:35 00:31–00:35 The speaker, Chase Daniel, encourages viewers to learn from the world's best to become your best with MasterClass. This is shown from his perspective and is intended to be motivational, urging viewers to sign up for MasterClass. - 00:36–00:42 00:36–00:42 The speaker, Chase Daniel, mentions viewers can get up to 50% off an annual subscription and encourages viewers to click the link to get started. This is a direct promotional message shown from the speaker’s perspective, with the intention of creating a sense of urgency and encouraging immediate action.

# Ad summary Kim Kardashian is talking about the 10 principles that have allowed her to build her businesses. She highlights being underestimated as a good thing, using it to push harder. She also mentions business principles like 'You are the product' and 'Nothing is lamer than half-assing it.' # Brand positioning The brand being featured in this ad is MasterClass, and the brand is positioned as a place to learn business strategies from Kim Kardashian. The brand promotes a lifestyle of working hard and building a successful brand, and it pushes against the norm of thinking negatively about being underestimated. The brand positioning is emotional, and it is meant to empower the viewer to create their own successful brand. # Product The product being advertised is a MasterClass led by Kim Kardashian. The MasterClass will teach viewers the ten principles that she uses to build billion-dollar brands. According to Kim, "People invest in you and how you make them feel, not just what you sell." She also states that it's important to use being underestimated to your advantage. This MasterClass is for anyone who wants to learn how to build a successful brand. # Visual style The ad has a polished look with quick cuts between shots. The production quality is high, and the ad uses many visual motifs like close-up shots of Kim Kardashian and product placement of the SKIMS brand. The pacing is quick, with cuts every 1-2 seconds. The audio-visual sync is good, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 Kim Kardashian sits in a chair and tells the audience that she turned being underestimated into billions. - 00:06–00:12 The ad cuts to video of Kim getting ready, and she tells the audience that people see her on TV and social media, but they don't see how she builds her businesses. - 00:16–00:21 Kim Kardashian tells the audience that she is going to give them her ten principles that build billion-dollar brands, and she encourages them to take notes. - 00:23–00:25 The ad cuts to video of Kim Kardashian interacting with people at her business, and she states that "you are the product." - 00:25–00:29 Kim Kardashian tells the audience that people invest in you and how you make them feel, not just what you sell. - 00:31–00:39 Kim Kardashian states that she always has a little bit of doubt and insecurity sometimes, and that keeps her wanting to just push harder. - 00:41–00:44 Kim Kardashian states that she has a "no-asshole policy" when it comes to her business partners. - 00:45–00:52 Kim Kardashian jokes with her hairstylist, then states that "There's truly nothing lamer than just half-assing it." - 00:53–00:56 Kim Kardashian states that if people underestimate you, you should use it. - 00:59–01:01 Kim Kardashian ends the ad by stating that this is MasterClass.

# Ad summary This ad promotes MasterClass, featuring various experts and testimonials. It emphasizes personal growth, leadership, and the ability to solve problems, all accessible through one membership. # Brand positioning MasterClass is positioned as a premier destination for online learning, offering exclusive access to lessons from world-renowned experts across diverse fields. The brand cultivates an image of prestige and intellectual enrichment, aligning with a lifestyle of continuous self-improvement and mastery. MasterClass sets itself apart from conventional online education by focusing on high-profile instructors and cinematic production quality, promoting both functional knowledge and emotional inspiration. The brand is designed to appeal to individuals seeking to elevate their skills and personal development through expert guidance. # Product MasterClass offers a comprehensive online learning platform with over 200 courses taught by experts in various fields, including business, arts, culinary arts, writing, and more. It is designed for individuals seeking personal and professional growth, providing access to in-depth lessons and insights from masters in their respective disciplines. The platform addresses the barrier of traditional education by offering flexible, self-paced learning that can be accessed anytime, anywhere. MasterClass aims to inspire users to unlock their potential and achieve their goals by learning from the best. # Visual style The ad features a blend of polished commercial and documentary-style visuals, using clean, crisp shots of experts and testimonials. Editing is quick-cut, with a moderate pace of approximately 15-20 cuts per minute, syncing to the music's rhythm and voiceover lines. The color palette is rich, with warm lighting on interview subjects and a deep purple backdrop for text overlays and graphics. The production quality is high, aligning with MasterClass's premium brand image. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 Former FBI negotiator Chris Voss introduces the concept of negotiation, stating that it occurs whenever someone seeks agreement. - 00:04–00:07 The ad transitions to a focus on gaining influence at work through MasterClass, implying the program is a solution to negotiation challenges. - 00:07–00:09 The ad highlights Chris Voss as a key instructor. - 00:09–00:11 The ad emphasizes access to lessons from over 200 'world's best' instructors, suggesting broad expertise. - 00:11–00:15 A female speaker expresses her hope that viewers can walk into a room and feel like their best selves, connecting to emotional empowerment through MasterClass. - 00:15–00:26 Mark Cuban speaks, emphasizing the ability to solve problems and create opportunities, implying leadership and problem-solving skills gained through MasterClass. - 00:26–00:30 Another female speaker highlights that users can lead, close, and win. - 00:30–00:35 Chris Voss encourages viewers to unleash their abilities, concluding the testimonial-driven narrative. - 00:35–00:38 The ad shows a video wall of thumbnails of courses and instructors as a visual depiction of 'One Membership, Infinite Possibilities'. - 00:38–00:40 The ad concludes with the MasterClass logo and a 'Sign Up Now' call to action.

# Ad summary This ad for MasterClass features Professor Jeffrey Pfeffer who teaches lessons on how to gain power. # Brand positioning MasterClass is presented as a platform offering courses taught by experts in their respective fields. The brand strives to position itself as a leader in online education, providing access to knowledge and skills from renowned professionals. MasterClass aims to occupy the space of high-quality, accessible learning, breaking away from traditional education norms by offering a diverse range of subjects taught by accomplished individuals. The brand values expertise, empowerment, and personal growth, aligning with a lifestyle of continuous learning and self-improvement. MasterClass provides a functional platform for educational content as well as an emotional connection with the brand. # Product MasterClass is an online learning platform that provides courses taught by experts in various fields, including business, arts, cooking, and more. The ad highlights the class taught by Professor Jeffrey Pfeffer, focusing on how to gain power. MasterClass is for individuals seeking to enhance their knowledge and skills, offering a diverse range of topics taught by accomplished professionals. The ad showcases the ability to learn directly from experts, offering unique insights and practical advice. The ad addresses purchase barriers by offering a 50% discount, making it more accessible to potential customers. # Visual style The ad has a polished and professional aesthetic, combining static shots of Professor Pfeffer with dynamic text overlays and animations. The editing rhythm is moderate, with quick cuts during the montage of MasterClass instructors and more static shots when Professor Pfeffer is speaking. The production quality is high, giving the ad a commercial feel. The use of yellow and black color scheme provides a consistent visual motif, and the cuts are timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with Professor Jeffrey Pfeffer stating that if you don't understand the rules of power, you will lose to someone who does. - 00:04–00:07 The screen then transitions to a chess board animation with the words, "WIN THE GAME OF POWER." - 00:07–00:11 Jeffrey Pfeffer then states that he will teach you how to be more powerful because power leads to success. - 00:11–00:15 The screen then displays the words, "HOW TO GAIN INFLUENCE WITH STANFORD'S ICONIC." - 00:15–00:19 Jeffrey Pfeffer explains that some of the lessons will make you uncomfortable. - 00:19–00:21 The screen then displays the words, "SEIZE THE PROMOTION." - 00:21–00:27 Jeffrey Pfeffer says that if you think hard work, loyalty, and waiting your turn will get you promoted, you're dead wrong. - 00:27–00:33 Jeffrey Pfeffer states that if you don't understand corporate politics, people less talented than you will take your promotion. - 00:33–00:35 The screen then displays the words, "MAKE BOLDER MOVES." - 00:35–00:42 Jeffrey Pfeffer says that most people wait for permission, direction, and to be told what to do, but that power favors those who move first. - 00:42–00:44 The screen then displays the words, "ACT WITH AUTHORITY." - 00:44–00:51 Jeffrey Pfeffer states that attitudes follow behavior, and if you want to get rid of imposter syndrome, stop acting like an imposter. - 00:51–00:57 Jeffrey Pfeffer states, "Don't resent power. Don't resent the people who have power. Master power." - 00:58–01:02 Jeffrey Pfeffer introduces himself as a professor and states that this is MasterClass. - 01:02–01:07 The ad concludes by displaying the words, "THOUSANDS OF LESSONS, UNLIMITED ACCESS," and the MasterClass logo with the call to action to sign up now.

# Ad summary A man shares his love of music and how he uses masterclass to learn more about film scoring from Hans Zimmer and other professionals. He explains you can watch over 200 classes with thousands of lessons. And right now you can get up to 50% off an annual subscription. Click the link to get started. # Brand positioning Masterclass positions itself as a platform that connects users to a variety of online classes taught by leaders in their respective fields. It aims to democratize access to expertise by offering a wide range of courses across diverse subjects like business, writing, science, and tech. Masterclass promotes lifelong learning by allowing people to replace 'Doom scrolling with content that inspires you.' Masterclass offers various ways to stream from devices like iPhone, iPad, or on Apple TV. # Product Masterclass is a platform that offers online courses from over 200 industry experts. The courses are available in writing, science, tech, and more. Users can stream lessons on a variety of devices like Apple TV, iPhones, or iPads. Right now users can get up to 50% off an annual subscription. The Masterclass mobile app lets users switch between video and audio instantly. # Visual style The ad is shot in a variety of locations with bright, vibrant lighting. The editing style is quick cuts with smooth transitions to each shot. The production quality is high and gives off a polished commercial feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link to get started. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man talking about his love for listening to Hans Zimmer music. - 00:03–00:07 The man then mentions he uses Masterclass to learn more about how Hans Zimmer develops these incredible ideas and compositions. - 00:07–00:16 He then states that Masterclass has a whole course that shows behind-the-scenes footage of how Hans Zimmer developed melodies, the gear he uses to write music, and even directors he's worked with. - 00:16–00:26 The man then mentions other experts he's found on masterclass like Chris Voss, Questlove, and Danny Elfman. - 00:26–00:33 The man then explains with Masterclass you can watch over 200 classes with thousands of lessons on business, writing, science, and tech. - 00:33–00:41 He then states the platform has a great iPhone and iPad app that lets you switch between video and audio instantly. - 00:41–00:46 He then mentions that you can watch on your lunch break or sit down and binge a whole class on Apple TV. - 00:46–00:54 The man finishes by stating, learn a new skill or just replace doom-scrolling with content that inspires you. And right now you can get up to 50% off an annual subscription. Click the link to get started.

# Ad summary This MasterClass ad features Kim Kardashian giving advice on how to be successful in business. She encourages viewers to pursue their aspirations without hesitation, while also explaining that the new rules of business require that individuals capitalize on underestimation. She then prompts viewers to sign up for MasterClass. # Brand positioning MasterClass is presented as a platform for learning from experts and achieving success in various fields. The brand cultivates an image of exclusivity and high achievement by featuring well-known, successful figures like Kim Kardashian as instructors. The brand ethos is about empowering individuals to realize their potential and master new skills. In this ad, MasterClass diverges from industry norms by focusing not just on skill acquisition but on the mindset required for success, pushing against the typical functional approach of online learning platforms and offering an emotional appeal centered on personal empowerment and defying expectations. # Product MasterClass is an online learning platform offering courses taught by experts and celebrities. The platform enables users to learn new skills, enhance existing ones, and gain insights from industry leaders. This ad doesn’t highlight specific course content, but rather focuses on the broader value proposition of gaining access to a wealth of knowledge and inspiration from highly successful people. The ad's primary focus is on overcoming self-doubt and external skepticism, using the platform as a means to level up one's skills and mindset. The key message is that MasterClass is not just about learning but about empowering viewers to achieve greatness by adopting a bold and confident approach to life and work. # Visual style The ad has a polished, high-end commercial feel, which supports the intended tone of exclusivity and quality that MasterClass is trying to communicate. The editing style is relatively quick, with cuts timed to key phrases and visuals. The color palette is warm and muted, which gives the ad a sophisticated feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - 00:00–00:03 Kim Kardashian sits in a warmly lit studio setting and addresses the audience directly, setting a tone of personal revelation and direct mentorship. - 00:03–00:04 A behind-the-scenes glimpse of the ad shoot is shown, providing a meta-narrative on the creation of the advertisement and highlighting the production value associated with MasterClass. - 00:04–00:06 A graphic appears stating, "THE NEW RULES OF BUSINESS." This suggests a shift in the conversation from learning a skill to understanding a new business paradigm. - 00:06–00:12 Kim Kardashian states that there's nothing worse than 'half-assing' something. She then advises that people use being underestimated as a tool. - 00:12–00:14 The MasterClass logo appears, along with an instruction to "SIGN UP NOW."

# Ad summary This Masterclass ad features Dr. Anna Lembke, author of Dopamine Nation, and promotes dopamine resetting to take your brain back. # Brand positioning This ad positions MasterClass as a source for expert knowledge from respected professionals such as Dr. Anna Lembke. The brand fosters the idea that understanding topics such as dopamine can improve one's life. MasterClass stands apart by providing science-backed strategies taught by experts, rather than generic self-help tips. # Product The product is a MasterClass taught by Dr. Anna Lembke, author of Dopamine Nation. The class teaches how to harness dopamine so that the customer can press the pause button on desire and consumption. The class teaches science-backed strategies to reset the brain to make life more fun and interesting. The MasterClass includes ways to build better habits in 30 days and to take your brain back. # Visual style The ad has a professional and educational aesthetic. The use of bright and colorful graphics of brains and neurons against a black background is eye-catching and contrasts with the professional setting where Dr. Lembke is sitting. The editing is relatively quick, with cuts happening frequently to maintain viewer engagement. The cuts seem to follow the voiceover. The production quality is high, with polished commercial-style shots mixed with animated graphics. This is a hybrid between commercial and educational video. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - 00:00–00:07 Dr. Anna Lembke introduces a universal problem: the constant stimuli from scrolling, texting, and watching videos are overwhelming. - 00:07–00:13 She explains that understanding what happens in the brain is key to changing our lives. - 00:16–00:24 The ad presents an overview of dopamine's role as a neurotransmitter essential for pleasure, reward, and motivation. - 00:25–00:31 Dr. Lembke states that viewers will learn to harness dopamine to press the pause button on desire and consumption. - 00:32–00:38 She explains that whether the viewer's “drug of choice” is online shopping, their phone, caffeine, or social media, she can help. - 00:40–00:48 She states that science-backed strategies can reset our brains so that life is more fun and interesting. - 00:49–00:50 Dr. Lembke concludes by saying "Who doesn't want a 30-day dopamine reset?" - 00:52–00:57 She introduces herself as Dr. Anna Lembke, author of Dopamine Nation, and identifies the ad as a MasterClass.

# Ad summary This ad promotes Masterclass, an online learning platform with classes in a variety of categories taught by experts in their fields. A woman discusses what she learned from the Kevin Hart Masterclass and encourages the viewer to purchase a subscription. # Brand positioning Masterclass positions itself as a premium online learning platform where anyone can "learn from the world's best" and become their best. The platform offers over 200 classes across a variety of categories from health and wellness to business and entrepreneurship. The tone of the ad is aspirational, suggesting that viewers can unlock their potential and gain valuable skills and knowledge by learning from experts. Masterclass seeks to differentiate itself from competitors by offering high-quality content taught by world-renowned experts, positioning it as an "elevated" and "unique" learning experience. The ad targets consumers seeking personal and professional development through a convenient, educational gift. # Product Masterclass is an online learning platform that offers over 200 classes in categories from health and wellness to business and entrepreneurship taught by experts in their fields. Masterclass aims to provide tools for personal and professional development. The platform provides access to high-quality educational content taught by world-renowned experts, positioning it as an "elevated" and "unique" learning experience. The ad highlights the versatility of Masterclass by mentioning the different categories available, implying there is something for everyone on the platform. According to the ad, Masterclass is an elevated and unique gift for upcoming holidays like Mother’s Day and Father’s Day. Right now, the ad states that you can get up to 50% off your annual subscription. # Visual style The ad has a polished, direct-to-camera feel, reminiscent of a UGC testimonial. The setting is simple and clean, with the focus on the speaker. The editing is minimal, consisting of static shots. The pacing is moderate, with a consistent flow of information. There are no cuts in the video, and the audio-visual sync is maintained through direct address. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click the link to get started. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman addressing the camera, stating that if talking to people feels harder than it used to, the viewer will want to hear this. This is intended to pique the viewer's interest by acknowledging a common pain point and promising a solution. - 00:03–00:08 00:03–00:08 The woman mentions that Kevin Hart has a Masterclass where he talks about using humor to succeed in life and business. This introduces the concept of learning from experts in a specific field. - 00:08–00:11 00:08–00:11 The woman clarifies that it’s not a comedy or improv class. This explains the concept of humor as a business strategy. - 00:11–00:17 00:11–00:17 The woman continues explaining that the Kevin Hart Masterclass is about owning who you are, reading a room, and tapping into the art of laughter as your biggest asset. This frames humor as a valuable skill for personal and professional growth. - 00:17–00:23 00:17–00:23 The woman states that she walked away with so many practical tools to feel more confident in her social interactions and how she connects with others. This serves as a testimonial, highlighting the tangible benefits of the Masterclass platform. - 00:24–00:30 00:24–00:30 The woman highlights that Masterclass has over 200 classes in categories from health and wellness to business and entrepreneurship. This showcases the breadth of content available on the platform. - 00:31–00:33 00:31–00:33 The woman states that there is truly something for everyone taught by the world's best. This reinforces the value proposition of learning from experts in various fields. - 00:34–00:37 00:34–00:37 The woman says to learn from the world's best to become your best with Masterclass. This is a slogan, emphasizing the brand's core message of self-improvement through expert guidance. - 00:37–00:41 00:37–00:41 The woman positions Masterclass as an elevated, unique gift for upcoming holidays like Mother's Day and Father's Day. This broadens the appeal of the platform as a gift option for loved ones. - 00:42–00:45 00:42–00:45 The woman shares that you can get up to 50% off your annual subscription right now. This introduces a limited-time offer to incentivize immediate action. - 00:45–00:46 00:45–00:46 The woman prompts the viewer to click the link to get started. This is a call to action, directing the viewer on what to do next.

# Ad summary This Masterclass ad highlights the various classes available. Celebrity endorsements and clips from different classes are shown throughout the duration of the ad. # Brand positioning Masterclass is presented as a platform that offers a diverse range of courses taught by experts and celebrities in their respective fields. It aims to occupy a space in the consumer's mind as a source of high-quality, accessible education for personal and professional growth. The brand promotes values of lifelong learning, creativity, and skill development. It sets itself apart by offering a unique learning experience through direct instruction from accomplished individuals, fostering an emotional connection with the instructors and their stories. Positioning is both functional, providing practical skills and knowledge, and emotional, inspiring viewers to pursue their passions and achieve their goals. The ad highlights a diverse range of classes, from cooking to business, all sharing the same brand identity of high-quality instruction and access to expertise. # Product Masterclass is an online learning platform that offers a wide array of courses taught by experts and celebrities. Each course consists of video lessons, workbooks, and community forums, allowing users to learn at their own pace and engage with other students. The courses cater to various interests, from cooking and writing to business and design, making it suitable for anyone looking to expand their knowledge or develop new skills. The ad highlights the platform's key features, such as access to over 200 classes taught by world-renowned instructors. A USP is the opportunity to learn directly from accomplished individuals, gaining insights and techniques that may not be available elsewhere. The ad addresses purchase barriers by emphasizing the value and accessibility of the platform, making it an attractive option for personal growth and gift-giving. # Visual style The ad has a polished and professional aesthetic, blending celebrity endorsements with clean, modern graphics. Quick cuts and smooth transitions between shots create a dynamic pace, maintaining viewer engagement. The production quality is high-end, with clear visuals and professional lighting, aligning with the brand's premium image. The pacing is consistent throughout the ad, with cuts timed to the music. The use of text overlays is synchronized with the voiceover, emphasizing key messages and benefits. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action MasterClass.com # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the Masterclass logo against a dark, blurred background. - 00:01–00:02 00:01–00:02 Martha Stewart is sitting and speaking directly to the camera, in front of what appears to be a living room space, encouraging the viewer to "Take a chance." - 00:02–00:04 00:02–00:04 A quote from TIME magazine about MasterClass is displayed on a black background, emphasizing MasterClass as the "perfect last-minute gift." - 00:04–00:06 00:04–00:06 Joanna Gaines is sitting and speaking directly to the camera in front of a living space, saying she is going to "share my entire design process." - 00:06–00:09 00:06–00:09 A quote from The New York Times Wirecutter about MasterClass is displayed on a black background, noting that MasterClass will "prove an invaluable gift." - 00:09–00:12 00:09–00:12 Mark Cuban is sitting and speaking directly to the camera, noting that he's going to teach you "all the little things business schools forget to teach you." - 00:12–00:14 00:12–00:14 The ad transitions to a collage of various class recordings, and states that MasterClass has "200+ CLASSES taught by the world's best." - 00:14–00:15 00:14–00:15 The Masterclass logo appears once again, stating that you can "up to 35% off," and encouraging the viewer to visit MasterClass.com for more information.

# Ad summary This ad promotes a MasterClass course on story telling with Michael Lewis. Michael makes a case for why stories are essential to the human experience. He explains that his MasterClass course will help you improve your story telling abilities in any capacity of your life. # Brand positioning MasterClass is presented as a platform where people can learn from experts in various fields, ranging from writing and cooking to business and the arts. The brand positions itself as a source of high-quality education, providing access to courses taught by renowned professionals. By featuring Michael Lewis, a best-selling author, MasterClass aims to occupy a space in the consumer's mind as a provider of elite, insightful instruction that stands apart from typical online learning platforms. This appeals to individuals seeking self-improvement and expertise in a variety of subjects. # Product The product advertised is a MasterClass course on storytelling taught by Michael Lewis, a renowned non-fiction writer. The course aims to teach individuals how to improve their storytelling abilities, applicable to various situations such as job interviews, speeches, and social gatherings. The course covers the elements of story construction and how to effectively lay out a narrative. The ad addresses the purchase barrier by emphasizing the broader benefits of storytelling, suggesting that improving storytelling skills leads to an improved quality of life. # Visual style The ad has a polished feel, combining professionally shot footage of Michael Lewis in various settings with clean, animated text overlays. The editing style incorporates both quick cuts and static shots, creating a dynamic yet informative viewing experience. Pacing is consistent, around 20-25 cuts per minute, which helps maintain viewer engagement. The text, music, and product actions are timed to coincide to provide a seamless experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with Michael Lewis stating, "Unless you have a story, you don't have a way to persuade people," to highlight the power of storytelling. - 00:03–00:04 A title card displays, "EVERYONE HAS A STORY", reinforcing the universality and accessibility of storytelling. - 00:04–00:07 A montage of shots shows a man walking into a house and typing on a laptop, accompanied by another title card: "MAKE YOURS UNFORGETTABLE", to emphasize the potential impact of a well-told story. This is from the brand's perspective, and aims to show that anyone can have a story. - 00:07–00:11 Michael Lewis introduces the MasterClass, stating, "In this class, we're going to talk about the elements of story and how you might start a story," setting the stage for the course content. - 00:12–00:17 He continues by describing various scenarios where storytelling is crucial, such as job interviews, speeches, and dinner parties, conveying the broad applicability of the course. - 00:17–00:18 Lewis asserts that improving storytelling skills will lead to a better life, "if you get better at it, you get better at life," connecting skill development with personal growth. - 00:18–00:27 A voiceover introduces Michael Lewis as, "one of the country's best-known non-fiction writers, author of 20 books overall, three of which have been turned into Oscar nominated films," to establish his credibility and expertise. This segment builds trust in Michael's expertise as an author. - 00:28–00:34 Lewis reveals the "broad meta hack" of storytelling: "if you think about your beginning and your ending when you start," offering a glimpse into his teaching approach. He suggests this approach to emphasize the simplicity of storytelling. - 00:35–00:38 He notes that, "it's amazing how a lot of this stuff starts to tell you how to lay the story out," framing the storytelling process as intuitive and discoverable. - 00:39–00:47 Lewis emphasizes the unique quality of his books, stating, "One of the things that will strike you about my books is that almost every subject was someone who was basically ignored," showcasing his storytelling style. - 00:47–00:51 He encourages viewers to, "pay attention to the unusual powerful interest you have in other human beings," defining the core of engaging storytelling. This is to highlight the human interest in storytelling. - 00:52–00:53 Lewis concludes by stating, "That's the gold," to underscore the value and reward of mastering storytelling. - 00:53–01:01 A title card proclaims, "MAKE ANYTHING INTERESTING WITH MICHAEL LEWIS," followed by the message that, "If you learn how to tell a story better, it gives you powers you didn't have in all sorts of places," to show the empowerment that storytelling will give you. - 01:02–01:04 Lewis closes by saying, "I'm Michael Lewis and this is MasterClass," creating an enticing finish.

# Ad summary This ad promotes MasterClass through testimonials from former CIA members, emphasizing how the skills learned in intelligence can be applied to improve decision-making, teamwork, and connections in everyday life. The ad highlights the declassification of top-secret techniques now shared for the first time on MasterClass. # Brand positioning MasterClass is presented as a platform offering unique insights from experts in various fields, promising to equip individuals with valuable skills applicable to both professional and personal life. The brand aligns itself with high-caliber knowledge and expertise, positioning itself as a source for individuals seeking to improve their strategic thinking, leadership, and interpersonal skills. The ad emphasizes practical application, suggesting a functional benefit by providing accessible, actionable intelligence techniques. # Product The advertised product is MasterClass, an online learning platform that offers classes taught by experts in their respective fields. The ad showcases the specific class taught by former CIA members. The course focuses on imparting intelligence gathering, analysis, and strategic thinking skills applicable to everyday life and business. The program addresses the purchase barriers of accessibility and perceived relevance by offering top-secret techniques declassified and shared for the first time. The ad emphasizes skill development in decision-making, team building, and connection deepening. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and quick cuts. The production quality is high-end, lending credibility and weight to the information presented. Visual motifs include a clean, minimalistic look with a recurring black-and-white color scheme, interspersed with brief surveillance footage and imagery to evoke a sense of intelligence and intrigue. The pacing is consistent, maintaining a moderate tempo throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - 00:00–00:04 A man in a suit says you need to look yourself in the mirror and ask yourself if you’re being bold enough. - 00:04–00:06 The same man, along with other former CIA members, are introduced as Brian Carbaugh, Dawn Myerriecks, and Michael Morell. - 00:06–00:10 Text reads, "Your mission: HARNESS THE ART OF INTELLIGENCE AND THRIVE IN LIFE AND BUSINESS." - 00:10–00:17 The man describes how much you learn at the CIA is applicable to everyday life and is something you need to know. - 00:17–00:19 Scenes of security footage, satellites, and targets are shown. - 00:19–00:24 Brian Carbaugh says he has learned a lot about human nature. - 00:24–00:34 Dawn Myerriecks says she was the deputy director of CIA for science and technology. She says they would do things people said were not possible and jokes that you can think of her as Q. - 00:34–00:41 Michael Morell says he was the lead analyst at CIA in charge of telling the president what he needs to know. He describes it as pretty intense. - 00:41–00:44 Text reads MAKE SMARTER DECISIONS. - 00:44–00:47 Michael Morell says that bias led to the worst mistake the CIA has ever made. - 00:47–00:52 Michael Morell says you can mitigate the vast majority of biases just by being aware. - 00:52–00:54 Text reads BUILD BETTER TEAMS. - 00:55–01:01 Dawn Myerriecks says that the key to any great achievement is an amazing team that is unafraid to say what they think. - 01:01–01:02 Text reads DEEPEN YOUR CONNECTIONS. - 01:02–01:06 Brian Carbaugh says that people would be surprised how important empathy is at the CIA. - 01:06–01:10 Michael Morell says you primarily show empathy by listening. - 01:10–01:12 Text reads TOP SECRET TECHNIQUES. - 01:12–01:16 Michael Morell says that the CIA just declassified that he went on secret missions to North Korea. - 01:16–01:18 Text reads SHARED FOR THE FIRST TIME. - 01:18–01:20 Michael Morell says he has not spoken about this in public before. - 01:20–01:24 Brian Carbaugh, Dawn Myerriecks, and Michael Morell say their name. - 01:24–01:26 They say this is MasterClass. - 01:26–01:30 A MasterClass logo appears and text reads SIGN UP NOW.

# Ad summary This ad features a man telling a story about how he got into both Harvard and Google by using the principles of slow productivity that he learned from Cal Newport's class on Masterclass. He advertises that Masterclass has classes on business, AI, and leadership, and is offering 50% off the annual subscription. # Brand positioning Masterclass is positioned as a platform that provides access to courses taught by experts in their respective fields, spanning business, AI, leadership, and more. The brand promotes the idea of learning from the world's best to achieve personal and professional growth, positioning its courses as a means for individuals to become their best selves. Masterclass aligns with a lifestyle of continuous learning and self-improvement, aiming to empower individuals with knowledge and skills to excel in various domains. The brand stands out by focusing on high-quality, expert-led content, differentiating itself from more generic or informal online learning platforms, and emphasizing exclusive access to industry leaders. # Product Masterclass is an online learning platform offering courses taught by industry experts and leaders in various fields. The ad highlights classes in business, AI, and leadership, showcasing a diverse range of topics aimed at professional development and personal growth. The platform enables users to 'learn from the world's best,' suggesting that access to expert knowledge is a key USP. The ad promotes an annual subscription that grants access to all courses, emphasizing affordability with a mention of a $10 a month billed annually. The ad highlights that users can learn from the world's best to become their best with Masterclass. # Visual style The ad features a clean, direct, and informative visual style. The use of static shots and smooth transitions creates a polished look, indicating a higher production quality that aims to build trust and credibility. The consistent framing and lighting provide a professional feel, aligning with the brand's emphasis on expert-led content. The ad maintains a steady pace, ensuring the information is easily digestible. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click the link to get started. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The man in the video introduces himself, stating that he was accepted into both Harvard and Google. He claims that his success wasn't due to talent, but to how he managed his focus. This sets the stage for the rest of the video, where he explains how he managed his focus and how viewers can do the same. The man is speaking from a position of authority as someone with impressive achievements. - 00:07–00:13 00:07–00:13 The man claims that most people apply to 50 different things at once, such as jobs, schools, and side hustles, but end up doing all 50 things badly. This is meant to illustrate the pain point of spreading oneself too thin. He is speaking to the viewer as an authority on the topic. - 00:13–00:18 00:13–00:18 The man states that he watched Cal Newport's class on Masterclass about the three principles of slow productivity. This is meant to segue into the product's offering. He is speaking to the viewer as someone who has benefitted from Masterclass. - 00:18–00:23 00:18–00:23 The man states that Cal Newport's framework is simple: do fewer things, obsess over quality, and work at your natural pace. This is meant to explain the product's benefit. He is speaking to the viewer as someone who has benefitted from Masterclass. - 00:23–00:26 00:23–00:26 The man recommends no multitasking to avoid context switches. This is meant to explain the product's benefit. He is speaking to the viewer as someone who has benefitted from Masterclass. - 00:26–00:30 00:26–00:30 The man claims that he used this approach to prepare for Google interviews, allotting three focused hours a day. This is meant to illustrate the benefit of the class and the principles it teaches. He is speaking to the viewer as someone who has benefitted from Masterclass. - 00:30–00:36 00:30–00:36 The man claims that Masterclass has classes on business, AI, and leadership, all for $10 a month billed annually. This introduces the product and the cost. He is speaking to the viewer as an advertiser. - 00:36–00:39 00:36–00:39 The man says to learn from the world's best in order to become your best with Masterclass. This summarizes the product benefit in an easy to understand way. He is speaking to the viewer as an advertiser. - 00:39–00:43 00:39–00:43 The man states that viewers can get 50% off the annual subscription and to click the link to get started. This is the CTA of the ad. He is speaking to the viewer as an advertiser.

# Ad summary A woman talks about how learning new things has decreased since she has become an adult. She promotes masterclass and how they have classes on a variety of topics. She talks about a course she took with Ramit Shethi about taking care of her finances. She promotes a deal for 50% off an annual subscription. # Brand positioning Masterclass is presented as an online platform that allows users to explore a wide variety of topics with the world's best instructors. It aims to occupy the space of accessible expertise, offering a diverse range of courses that appeal to adults seeking to continue learning and personal growth beyond formal education. The brand's tone is positioned as inspirational and empowering, giving users the opportunity to select courses based on their own interests. The positioning is functional, offering a library of diverse courses for personal and professional development. # Product MasterClass is an online learning platform that offers a variety of courses taught by experts and celebrities in their respective fields. It provides access to classes on various topics, ranging from economics to writing. The platform is for adults who want to continue learning and expanding their knowledge on their own terms. MasterClass is for anyone interested in learning, taught by the world's best to become your best. The ad addresses the pain point of feeling like one's brain is turning to mush after leaving school, providing a solution for continued education. # Visual style The ad's overall aesthetic is casual and friendly, aligning with a UGC feel. The production quality appears polished, with good lighting. The editing style is static shots. The pacing is consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] # Call to action Just click the link to get started. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman speaking questions if others feel their brain is turning to mush now that they are adults. - 00:03–00:12 00:03–00:12 She says that she feels as though since she's been out of school, she hasn't been stimulating her brain. She states that you get to choose what you want to learn about. - 00:12–00:15 00:12–00:15 The speaker says this is why she is obsessed with Masterclass. - 00:15–00:19 00:15–00:19 She states that Masterclass has an insane library of courses on every topic under the sun for only $10 a month built annually. - 00:19–00:24 00:19–00:24 The speaker says that her days of learning about economics are long gone, but they have courses on that if you're interested. - 00:24–00:34 00:24–00:34 The speaker states that she wants to learn about writing from Shonda Rhimes and mentions a past course she took with Ramit Shethi, which inspired her to take care of her finances. - 00:34–00:37 00:34–00:37 The speaker says to learn from the world's best to become your best with Masterclass. - 00:37–00:41 00:37–00:41 The woman says you can get 50% off an annual subscription and to click the link to get started.