How MakeMyTrip Advertises on Meta

# Ad summary This ad from MakeMyTrip promotes comfortable bus journeys, offering a discount of ₹300 on the first bus booking with the code MMTHELLO. The ad features a couple walking towards a bus with their luggage, emphasizing the ease and convenience of traveling by bus. # Brand positioning MakeMyTrip is presented as a user-friendly travel platform focused on providing comfortable and affordable travel options, specifically bus journeys in this ad. The brand aims to occupy a space in the consumer's mind as a go-to service for booking travel, offering deals to incentivize first-time users. The values promoted are convenience, comfort, and affordability. The brand follows the category norm of offering discounts to attract customers. The brand positioning is both functional (ease of booking, affordable fares) and emotional (comfortable journey). # Product The advertised product is bus journey bookings through the MakeMyTrip platform. The product is for individuals and couples looking for comfortable and convenient travel options. The ad highlights a ₹300 discount on the first bus booking using the code MMTHELLO. The unique selling point is affordability combined with a comfortable travel experience. The use occasion is general travel. A potential purchase barrier of cost is addressed through the discount offer, encouraging trial and adoption of bus travel booking through the MakeMyTrip platform. The ad aims to convince the viewer that booking a bus journey through MakeMyTrip is an attractive and economical travel option. # Visual style The ad has a clean, professional aesthetic with a focus on conveying comfort and ease. It uses soft, natural lighting and a warm color palette to evoke a sense of pleasant travel. The layout is simple and uncluttered, with text elements clearly highlighting the offer. The image composition creates a sense of movement and anticipation, with the couple walking towards the bus. Overall, the visual style is designed to be inviting and persuasive, suggesting a smooth and enjoyable travel experience. # Hooks Headline: Your Comfortable Bus Journey Awaits # Benefits - [object Object] # Features - [object Object] # Call to action DOWNLOAD NOW # Point of view - [object Object] # Storyline - The ad opens with the MakeMyTrip logo and headline, “Your Comfortable Bus Journey Awaits,” immediately setting the stage and emphasizing the brand's offering of comfortable bus travel. The brand is communicating this message to draw in potential customers by highlighting the core benefit of their service: comfortable travel, which is essential for travelers looking for a pleasant experience. - The ad highlights a discount offer: “GET FLAT ₹300 OFF* ON FIRST BUS BOOKING” and provides a specific discount code, “USE CODE: MMTHELLO.” This is a direct incentive from the brand to potential customers, urging them to try the service for the first time. This information is strategically placed to capture attention and drive immediate action by leveraging the common tactic of offering a limited-time discount. - The ad shows a couple walking towards a bus with their luggage, visually demonstrating the product in use and setting a scene of a comfortable travel experience. The audience experiences this moment from an observational perspective, watching the couple begin their journey, which implies that the brand wants the audience to associate their service with real-life travel scenarios. - The ad includes a call to action, “DOWNLOAD NOW,” prompting immediate engagement with the MakeMyTrip app or service. This CTA is from the brand, directly encouraging the audience to take the next step and start using the platform, reinforcing the intention to convert potential customers into active users.

# Ad summary This ad for Make My Trip shows a view of a town on the coast as seen from an airplane window. The creative includes a coupon for 10% off international flights when using the code APPIFAMZ. # Brand positioning MakeMyTrip positions itself as a convenient travel booking service. The brand is presented as a travel facilitator, focusing on international flights. The use of 'APP EXCLUSIVE' suggests the brand is encouraging app usage for additional benefits, simplifying the booking process and potentially offering better deals through its platform. By offering discounts and promoting international travel, the brand aims to be seen as an enabler of global exploration, targeting users seeking affordable and accessible travel options. # Product The product being advertised is a discount on international flights booked through the MakeMyTrip app. The offer is 10% off, up to ₹5000, and requires the use of a specific code, APPIFAMZ. The ad emphasizes the exclusivity of the deal to app users, as noted by the 'APP EXCLUSIVE' label. This promotion appears designed to lower the barrier to booking international travel, enticing customers to finalize their travel plans through the platform by highlighting potential savings. # Visual style The ad uses a blend of aspirational travel photography and direct promotional elements. The airplane window view provides a sense of wanderlust and adventure, while the prominent coupon and clear messaging focus on the immediate benefit of booking through MakeMyTrip. The overall design is clean and straightforward, aiming for high scannability and clear communication of the offer. # Hooks Headline: MAKE THE JOURNEY COUNT # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a view from an airplane window, showing an idyllic coastal town, setting an aspirational tone for travel and new experiences. The purpose is to evoke the desire for international travel. - Next, the focal point shifts to a coupon, providing an immediate and tangible incentive to book flights through MakeMyTrip. The coupon includes the offer '10% OFF* up to ₹5000 on International Flights' along with a promo code (APPIFAMZ), making the process straightforward for the user. - Finally, the ad emphasizes that the offer is 'APP EXCLUSIVE', encouraging users to engage with the MakeMyTrip app to take advantage of the deal. This part of the story encourages app downloads and usage, incentivizing users to use MakeMyTrip for booking their international travels.

# Ad summary This image ad for Make My Trip promotes bus travel with a 5% discount using a provided code. The ad features a couple walking towards a bus, each pulling a rolling suitcase, suggesting a comfortable journey. # Brand positioning MakeMyTrip is presented as a convenient and reliable travel booking platform. The brand aims to occupy the space of ease and comfort in the consumer's mind when planning travel, specifically bus journeys. It aligns with values of accessibility and affordability, promoting a hassle-free experience for travelers. The brand positioning appears functional, emphasizing simplicity and convenience in travel booking, but also carries an emotional component by promising a 'comfortable' journey. # Product The ad promotes bus travel booking through MakeMyTrip. It is targeted at individuals or couples looking for a convenient and comfortable way to travel. The key selling point is the availability of a 5% discount on bus travel when using the code MMTHELLO. The ad addresses the purchase barrier of cost by offering a discount. The image showcases a couple heading towards a modern tour bus, implying that MakeMyTrip offers access to reliable and comfortable bus transportation options. # Visual style The ad features a blend of lifestyle imagery with clear promotional elements. The production quality appears high, with a well-lit scene and professional composition. The color palette is warm due to the sunset lighting, creating a pleasant atmosphere. The typography is clean and modern, ensuring readability. The ad mimics an in-feed post, combining an aspirational travel image with a direct offer. This style likely aims for high scannability and stop power by presenting a relatable travel scenario with a clear value proposition. # Hooks Headline: Your Comfortable Bus Journey Awaits # Benefits - [object Object] # Features - [object Object] # Call to action BOOK NOW # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the MakeMyTrip logo and the promise of 'Your Comfortable Bus Journey Awaits,' immediately establishing the brand and the product's core benefit. This message comes from the brand, setting the stage for a positive travel experience with their service. - A discount offer of 'Get Flat 5% Off* On Bus Travels' is presented along with a specific code 'MMTHELLO.' The brand is providing an incentive to book through MakeMyTrip by highlighting a cost-saving opportunity. - The visual of a couple walking towards a tour bus with their luggage reinforces the idea of a comfortable and convenient journey facilitated by MakeMyTrip. This is shown from the observer's perspective. This imagery connects the brand's promise with a real-life travel scenario, suggesting reliability and ease of travel.

# Ad summary This image ad by MakeMyTrip is designed to promote bus ticket bookings. It features an image of people boarding a bus, combined with a promotional offer for a discount on the first booking when using a specific code. The ad aims to encourage users to book their bus tickets through the MakeMyTrip platform. # Brand positioning MakeMyTrip is presented as a convenient and user-friendly platform for booking travel arrangements, specifically bus tickets in this ad. The brand aims to occupy the space of a reliable and accessible travel booking service in the consumer's mind. The brand aligns with convenience and ease of travel planning, positioning itself as a solution to simplify the process of booking bus tickets. The brand positioning is functional, focusing on simplicity and ease of use. # Product The product being advertised is the service of booking bus tickets through the MakeMyTrip platform. The ad highlights the ease and convenience of using MakeMyTrip to book bus tickets. The ad targets individuals planning to travel by bus, particularly those looking for a hassle-free booking experience. The unique selling proposition (USP) is the offer of a flat discount on the first bus booking. The ad addresses potential purchase barriers by offering a monetary incentive to encourage first-time users to try the service, suggesting that the platform offers a seamless and cost-effective solution for bus travel arrangements. # Visual style The ad has a clean and promotional visual style. The production quality appears to be high, with a well-lit scene and clear focus on the subjects. The image uses natural light to create a warm and inviting atmosphere. The ad is designed with clear text overlays and color blocks to draw attention to the offer. The overall style is designed for easy scannability in a social media feed. # Hooks Headline: Book Your Bus Tickets On # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the text "Book Your Bus Tickets On MakeMyTrip" to immediately grab the viewer's attention and introduce the service being offered. This is told from the brand's POV to clearly state the purpose of the ad. - The ad presents a visual of people boarding a bus with their luggage, suggesting a real-life travel scenario. This is shown from the customer's POV, portraying the service in action and appealing to viewers who are planning a similar trip. - The ad shows a promotional offer of "Get Flat ₹300 OFF* ON FIRST BUS BOOKING" with the code "MMTHELLO," designed to incentivize potential customers to use MakeMyTrip for their bus ticket bookings. This is being told from the brand's POV to highlight the monetary benefit of using their service.

# Ad summary This ad for Make My Trip features a woman standing next to a bus. The ad promotes the bus ride booking service and advertises a discount on the first booking. # Brand positioning MakeMyTrip is presented as a travel platform that aims to make travel accessible and smooth for its customers, specifically highlighting bus rides in this ad. The brand positions itself as a facilitator of seamless travel experiences, aiming to occupy a space in the consumer's mind as a reliable and convenient travel solution. The brand promotes convenience, accessibility, and cost-effectiveness, aligning with the lifestyle of travelers seeking efficient and hassle-free transportation options. By focusing on a comfortable bus ride and offering discounts, the brand pushes against the perception of bus travel as inconvenient or uncomfortable, instead promoting it as a smooth and budget-friendly alternative. The brand positioning is functional, emphasizing performance and simplicity by focusing on the ease of booking and the smoothness of the bus ride. # Product The ad features MakeMyTrip's bus ride booking service, which allows users to book bus tickets for various routes. The product is for individuals seeking convenient and affordable travel options, as well as those looking for a smooth and comfortable bus riding experience. The USPs include a flat discount of ₹300 OFF* on the first bus booking and the promise of a smooth ride. The ad targets potential purchase barriers by highlighting cost savings and comfort. The primary focus is on advertising the ease and benefits of booking bus rides through MakeMyTrip, emphasizing the potential for a seamless and enjoyable travel experience. # Visual style The ad uses a clean, contemporary visual style with bright and inviting colors. The production quality appears to be highly polished, suggesting a professional studio shoot. Visual motifs include clear, bold typography and contrasting color blocks to highlight key messages. The image treatment involves background removal and enhancement to focus on the bus and the person. The style aims to be scannable and eye-catching in-feed, leveraging a balanced layout and clear messaging. # Hooks Headline: YOUR SMOOTH BUS RIDE STARTS HERE # Benefits - [object Object] # Features - [object Object] # Call to action DOWNLOAD NOW # Point of view - [object Object] # Storyline - The ad starts by presenting the MakeMyTrip logo. This is included to establish the brand identity, and the brand is introducing itself. - The ad highlights the phrase "YOUR SMOOTH BUS RIDE STARTS HERE" in large, bold red text, emphasizing the core offering and immediate benefit. The brand is conveying the ease and comfort of booking bus rides through the platform. - A woman is standing next to a bus, smiling and pointing toward it. Her presence suggests the accessibility and appeal of the service. She is a customer of the brand and showing how easy it is to use. - The ad presents a limited-time offer of "GET FLAT ₹300 OFF* ON FIRST BUS BOOKING" along with the code "MMTHELLO" to incentivize immediate action. The brand is communicating a promotional deal to encourage trial. - The ad concludes with a "DOWNLOAD NOW" button, driving immediate action and engagement with the app. This is the brand telling the audience to use the app.

# Ad summary This ad for Make My Trip promotes easy flight booking, offering 12% off for app users. A family is shown walking towards a plane, implying travel and ease. # Brand positioning Make My Trip is presented as a user-friendly travel booking platform focused on simplifying the flight booking process. The brand offers an accessible and cost-saving solution for families planning domestic travels. The promotional tone, combined with the family imagery, suggests that Make My Trip makes travel arrangements easy and affordable for families. # Product Make My Trip offers a flight booking service, designed to simplify travel planning, especially for families. The ad highlights a 12% discount on domestic flights for users who book through the app. The advertised discount, along with a family shown boarding a plane, suggests the app helps families plan affordable and easy travel. # Visual style The ad uses a blend of a lifestyle shot with overlaid text and promotional elements. The background image of the family walking towards the plane evokes a sense of travel and aspiration. The color scheme uses blues and whites, providing a clean and trustworthy feel. The design is straightforward, optimized for quick understanding in a mobile environment. # Hooks Headline: Flight Booking Made Easy # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action DOWNLOAD NOW # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the Make My Trip logo, immediately establishing brand recognition, and aims to position the app as an immediate resource for flight bookings from the brand’s perspective. - The offer of 12% off on domestic flights is presented as a value proposition, incentivizing viewers to choose Make My Trip for cost savings, from the brand’s perspective. - The visual of a family walking towards a plane illustrates the ease and enjoyment of travel facilitated by Make My Trip, highlighting a pleasant travel experience from the customer's perspective. - The 'Download Now' CTA encourages immediate action, prompting viewers to install the app and take advantage of the offer, from the brand's perspective.

# Ad summary This ad promotes discounted Malaysia Airlines flights through Make My Trip, highlighting savings of up to ₹10,000. It is visually composed of an airplane and cloud background. # Brand positioning Malaysia Airlines is presented as an established airline catering to travelers seeking both comfort and value. The brand aims to occupy the space of reliable and affordable air travel, emphasizing accessibility without sacrificing quality. By offering substantial discounts, Malaysia Airlines positions itself as a consumer-friendly choice, attentive to budget concerns. This approach may challenge the perception of air travel as a luxury, instead promoting it as a viable option for a broader audience. # Product The product being advertised is flight tickets for Malaysia Airlines, available through Make My Trip. The advertisement emphasizes a discount of up to ₹10,000, framing the offering as a cost-saving opportunity for potential travelers. This discount serves as a primary USP, designed to lower the barrier to purchase and encourage immediate booking. The ad targets individuals planning to travel, particularly those who are budget-conscious or looking for deals on airfare. The language focuses on the tangible benefit of financial savings, appealing directly to the practical considerations of travel planning. # Visual style The ad has a clean, corporate aesthetic with a focus on clear messaging and branding. The production quality appears to be high, with smooth gradients and professional typography. The use of a sky and airplane imagery is a common visual motif for airline advertisements. The image treatment includes a subtle lighting effect that adds a touch of radiance. The typography is large and bold to ensure scannability in a mobile feed. The contrast between the text and the background enhances readability. # Hooks Headline: LIVE NOW: # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing that the promotion is active with "LIVE NOW:", telling the audience this is a timely offer. - The brand then highlights the primary offer, “Up To ₹10,000 Off On Malaysia Airlines Flights!”, conveying the potential savings to the customer. This is being told by the brand as a value proposition to incentivize bookings. - The Malaysia Airlines airplane is displayed above a cloud background, visually linking the offer to the airline and the experience of flight, helping to illustrate what the offer is for. This is presented visually from the brand.

# Ad summary This image ad promotes Make My Trip's bus booking service. It uses a scenic background and a promotional offer to entice users to book their first bus trip through the platform. # Brand positioning MakeMyTrip is presented as a convenient and reliable platform for booking bus tickets. The brand's presence is marked by its logo at the top of the ad, along with a clear offer of a discount on the first bus booking. This positioning emphasizes ease and affordability, aiming to capture a broad market segment looking for accessible travel solutions. The brand aligns with a tone of convenience and value, promoting a functional and user-friendly service that simplifies travel planning. # Product The ad promotes MakeMyTrip's bus booking service, which allows users to easily book bus tickets through their platform. The service is geared towards first-time users, as highlighted by the "ON FIRST BUS BOOKING" offer. The ad explicitly mentions a flat discount of ₹300 on the first bus booking. The main USP is the combination of ease and affordability, making bus travel accessible and economical. The ad addresses purchase barriers by offering a discount, which lowers the initial cost and encourages trial. # Visual style The ad has a polished, professional look with a focus on clear messaging and appealing visuals. The image quality is high, suggesting a studio-shot or carefully curated stock photo. The visual motif is clean and straightforward, with a focus on the product (bus booking service) and its benefits (easy travel). The image treatment includes color grading to enhance the natural scenery, making the blues and greens more vibrant. The typography is large and bold, ensuring high scannability in a mobile feed. The style contrasts with platform-native content, opting for a more formal and promotional aesthetic. # Hooks Headline: Easy Bus Booking With # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a statement from MakeMyTrip, that highlights the ease of booking bus tickets through their platform, setting the stage for a convenient travel solution and conveys the core message of the ad, emphasizing the simplicity of using MakeMyTrip for bus travel arrangements. - MakeMyTrip introduces a limited-time promotional offer. This offer is designed to create a sense of urgency and to give potential customers an incentive to try MakeMyTrip's service for their first bus booking. - The ad uses a scenic background image of a bus traveling on a winding mountain road. This image is used to evoke feelings of wanderlust and to visually represent the travel experience that MakeMyTrip facilitates, appealing to potential travelers' desire for exploration and adventure.

# Ad summary This image ad for MakeMyTrip promotes a 10% discount on international flights for app users. The ad features a view from an airplane window overlooking a coastal town. # Brand positioning MakeMyTrip is presented as a travel facilitator, specifically for international flights. The brand aims to occupy the space of a convenient and affordable travel solution, particularly for app users. The brand aligns with the values of exploration and making travel accessible, positioning itself as a modern, tech-savvy option in the travel industry. The brand is offering a discount, suggesting a focus on value and affordability. # Product The product being advertised is a discount on international flights booked through the MakeMyTrip app. The ad is targeted towards users of the MakeMyTrip app, offering a "10% OFF* up to ₹5000 on International Flights." The unique selling point is the app-exclusive nature of the offer, highlighted by the "APP EXCLUSIVE" badge. The ad addresses the purchase barrier of cost by providing a discount, making international travel more accessible. The ad encourages users to download and use the app to take advantage of the offer. # Visual style The ad has a travel-themed aesthetic with a focus on showcasing a desirable destination. The production quality is high, with a professionally shot image. The visual motif is the airplane window framing a scenic view. The image treatment includes color grading to enhance the warmth and vibrancy of the scene. The typography is clean and legible, integrated into the coupon graphic. # Hooks Headline: MAKE THE JOURNEY COUNT # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action USE CODE APPIFSKY # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a view from an airplane window, immediately setting the scene of international travel. This is intended to capture the viewer's attention and evoke a sense of wanderlust. The audience experiences this from the perspective of a traveler on a plane. - A coupon graphic appears, highlighting the "10% OFF*" discount and the phrase "MAKE THE JOURNEY COUNT." This is intended to communicate the value proposition of the offer and encourage users to book their international flights through the app. The brand is telling this part of the story. - The ad emphasizes the app-exclusive nature of the offer with an "APP EXCLUSIVE" badge. This is intended to incentivize users to download and use the app. The brand is telling this part of the story. - The ad includes the text "USE CODE APPIFSKY" to prompt users to take action and apply the discount. The brand is telling this part of the story.

# Ad summary This ad by Makemytrip promotes train travel bookings through its platform. It showcases a scenic view from a train, coupled with a discount offer and a promotional code to encourage users to book their train journeys using their services. # Brand positioning MakeMyTrip is presented as a comprehensive travel booking platform, catering to various travel needs, with an emphasis on train travel in this ad. The brand is aiming to occupy the space of a reliable and convenient travel solution in the consumer's mind. It promotes values of ease and affordability, offering attractive discounts and promotional codes to encourage bookings. The brand aims to follow category norms by providing deals and promotions to attract customers. The brand positioning is functional, focusing on convenience, affordability, and reliability. # Product The product advertised is the convenience of booking train travel through the MakeMyTrip platform. The ad is targeted towards individuals planning train journeys, offering a flat ₹75 discount on train travels with the use of the code MMTHELLO. The service includes a user-friendly platform for booking train tickets, addressing the potential purchase barrier of the complexities often associated with travel planning. The advertisement highlights MakeMyTrip as a solution to simplify travel bookings and make it more affordable. # Visual style The ad features a blend of aspirational travel photography and direct promotional elements. The production quality appears to be high, combining a professionally shot landscape with digitally added text overlays and offer badges. The overall effect is visually appealing with a focus on clear messaging and ease of understanding. # Hooks Headline: Start your TRAIN JOURNEY the Right Way # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a scenic view of a train journey through a mountainous region, intending to evoke a sense of wanderlust and relaxation. The audience experiences this from the perspective of a traveler on a scenic train route, enhancing the appeal of train travel. - The text overlay invites viewers to "Start your TRAIN JOURNEY the Right Way," implying that MakeMyTrip provides the optimal method for booking train travel. This is communicated from the brand's perspective, positioning the platform as the preferred option for planning and booking train journeys. - The ad highlights the flat ₹75 discount on train travels and offers the code MMTHELLO. This is from the brand's perspective, incentivizing the viewer to book through MakeMyTrip by providing a tangible cost saving.

# Ad summary This image ad for MakeMyTrip promotes easy flight booking with a 15% discount for app users. It features a family walking towards an airplane, emphasizing the convenience and accessibility of booking flights through their app. # Brand positioning MakeMyTrip is presented as a user-friendly platform that simplifies travel planning, specifically flight bookings. The brand positions itself as accessible and convenient, emphasizing ease of use and affordability. By offering app-exclusive discounts, MakeMyTrip encourages users to engage with their mobile platform, suggesting a modern, tech-forward approach to travel booking. The brand aims to occupy a space in the consumer's mind as a reliable and cost-effective solution for domestic flight arrangements, aligning with a lifestyle that values convenience and savings. # Product The ad promotes MakeMyTrip's flight booking service, highlighting the ease and affordability of booking domestic flights through their app. The primary offer is a 15% discount, up to ₹1500, exclusively for app users. This incentive addresses the purchase barrier of cost, making travel more accessible. The ad features a family walking towards an airplane, suggesting the service is ideal for family travel and implies a seamless travel experience from booking to boarding. The call to action is to use the code APPSKY, further encouraging app usage and providing a clear path to claiming the discount. # Visual style The ad features a blend of promotional text and a lifestyle image. The production quality appears to be high, with professional photography and clean graphic elements. The visual motif is a combination of a clear, branded message with a relatable family travel scene. The image treatment includes color grading to enhance the warmth of the sunset or sunrise, creating an inviting atmosphere. The typography is large and bold, ensuring scannability. The style aims to be both informative and emotionally appealing, balancing a direct offer with an aspirational travel experience. # Hooks Headline: Flight Booking Made Easy # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action USE CODE: APPSKY # Point of view - [object Object] # Storyline - The ad opens with the MakeMyTrip logo and the tagline "Flight Booking Made Easy," immediately establishing the brand and its core offering. This is from the brand's perspective, setting the stage for a straightforward and convenient travel solution. - Next, the ad highlights a promotional offer: "15% OFF* up to ₹1500 on Domestic Flights," emphasizing the cost savings available to customers. This is presented from the brand's perspective, aiming to capture attention and incentivize bookings. - The ad specifies that the offer is "APP EXCLUSIVE" and provides the code "USE CODE: APPSKY," directing users to engage with the MakeMyTrip app. This is from the brand's perspective, driving app adoption and providing clear instructions for claiming the discount. - The visual element features a family walking towards an airplane, suggesting a real-life scenario of travel facilitated by MakeMyTrip. This is from the customer's perspective, illustrating the ease and accessibility of using the service for family trips.

# Ad summary This image ad for MakeMyTrip promotes bus ticket bookings. It features a group of young adults boarding a bus, alongside the company logo and an offer of 5% off with a provided promo code. # Brand positioning MakeMyTrip is presented as a modern and convenient travel booking platform, specifically for bus tickets in this ad. The brand is positioned as a facilitator of easy travel for young adults. The use of a clean, contemporary visual style and a diverse group of travelers suggests a brand that aligns with modern lifestyles and values accessibility and convenience. The brand aims to occupy a space in the consumer's mind as a reliable and user-friendly option for booking bus travel, contrasting with traditional booking methods. # Product The product being advertised is the ability to book bus tickets through the MakeMyTrip platform. The service is targeted towards young adults who are shown boarding a bus for travel. Explicit product details include a flat 5% discount on bus bookings when using the code MMTHELLO. The ad addresses potential purchase barriers by offering a discount and suggesting ease of use through the visual of people boarding a bus, implying a seamless travel experience. The ad aims to convey that the MakeMyTrip platform is a worthwhile option for booking bus tickets due to its affordability and convenience. # Visual style The ad has a travel-oriented, lifestyle visual aesthetic with a focus on natural lighting and real-life scenarios. The production quality appears to be high, with professional photography. The visual motifs include the use of a warm color palette with a golden hour effect to evoke a sense of adventure and comfort. The image treatment involves subtle color grading and background blurring to focus on the foreground elements. The typography is integrated in a clean, legible style. The overall design seems native to in-feed placements, aiming for a balance between aspirational travel imagery and clear promotional messaging. # Hooks Headline: Book Your Bus Tickets On # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the headline “Book Your Bus Tickets On MakeMyTrip,” immediately stating the purpose of the advertisement. This message comes from the brand and is intended to grab the viewer's attention and clarify what the ad is about. - A group of young adults is shown boarding a bus, with luggage in tow. This visual, presented from the perspective of a neutral observer, illustrates the ease and convenience of bus travel booked through MakeMyTrip. It is included to create a relatable and aspirational image of travel. - The ad concludes with an offer: “GET FLAT 5% OFF* ON BUS BOOKING” and the code “MMTHELLO.” This information, delivered from the brand’s perspective, is designed to incentivize immediate action by providing a discount and a clear call to action.

# Ad summary This image ad for Make My Trip features a man walking on a red carpet towards an airplane, with an offer for 15% off on first flight bookings using the code FLYAPP. # Brand positioning Make My Trip is presented as a premium travel service that aims to make travel feel luxurious and accessible. The brand is positioned to evoke excitement and ease in planning travel, suggesting that it handles the details so customers can enjoy the experience. The ad uses imagery associated with high-end experiences, such as a red carpet leading to a private jet, to imply that booking through Make My Trip elevates the travel experience. The brand aligns with a lifestyle of adventure and luxury, pushing against the norms of stressful travel planning by offering a seamless and enjoyable booking process. The brand positioning is both functional, in terms of ease of booking, and emotional, in terms of creating a sense of excitement and luxury. # Product The product being advertised is Make My Trip's flight booking service, designed to simplify and enhance the travel planning experience. The service is for anyone looking to book flights, particularly first-time users, as highlighted by the offer on the first flight booking. The ad explicitly mentions a "FLAT 15% OFF* UP TO ₹1500 ON YOUR FIRST FLIGHT BOOKING" and provides a specific code, "FLYAPP", to be used during the booking process. The unique selling proposition (USP) is the combination of a flat discount and a user-friendly booking experience. The ad addresses the purchase barrier of cost by offering a discount, making travel more accessible. The ad conveys that Make My Trip is worth trying or buying because it offers a premium experience with the added benefit of cost savings. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a red carpet leading to an airplane, symbolizing luxury and exclusivity. The image treatment includes color grading to enhance the vibrancy of the red carpet and the blue sky. The typography is large and bold, making the offer easily scannable. The style contrasts with platform-native content by using a high-end, aspirational aesthetic, which aims to capture attention in the feed. # Hooks Headline: FLAT 15% OFF* # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of a man walking on a red carpet towards an airplane, immediately setting a tone of luxury and exclusivity. This is included to capture attention and create a sense of aspiration. The audience experiences this from the perspective of someone who is about to embark on a special journey, creating a feeling of excitement and anticipation. - The ad then presents a clear offer: "FLAT 15% OFF* UP TO ₹1500 ON YOUR FIRST FLIGHT BOOKING" with the code "FLYAPP". This is included to provide a tangible incentive for the viewer to use Make My Trip for their flight bookings. The audience experiences this from the brand's perspective, as it directly communicates the value proposition and encourages immediate action.

# Ad summary This image ad is for Make My Trip and highlights discounted train travel with use of a promo code. # Brand positioning MakeMyTrip is presented as a modern and convenient travel service that prioritizes ease and accessibility, specifically within the realm of train travel. The brand aims to occupy a space in the consumer's mind as a go-to platform for booking and experiencing train journeys without the typical hassles, offering a user-friendly interface and exclusive deals. The tone is casual and inviting, suggesting that planning a trip can be enjoyable and stress-free. # Product The product is a train travel booking service offered by MakeMyTrip, designed to simplify the process of planning and booking train journeys. It is targeted towards travelers seeking an easy and convenient way to book train tickets. The ad highlights a promotional offer of up to ₹40 OFF on train travels, accessible through the use of the code MMTHELLO. This offer aims to reduce the purchase barrier by providing a cost incentive. The focus is on ease and affordability, making train travel more accessible. # Visual style The ad employs a lifestyle aesthetic, blending authentic travel visuals with clear promotional messaging. It features a studio-shot style image, seemingly captured on a professional camera. The visual style is clean and bright, with a focus on natural scenery. The typography is integrated to communicate key information about the offer. The design is intended to be scannable in-feed, using visual elements like color-blocked offer sections. # Hooks Headline: Where TRAIN JOURNEYS Feel Easy # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the text “Where TRAIN JOURNEYS Feel Easy,” which conveys the message that MakeMyTrip aims to simplify and enhance the train travel experience. This is told from the brand's perspective. - The visual of a passenger looking out the window of a train at the passing scenery reinforces the theme of pleasant and effortless travel. This comes from the customer's perspective, showing a moment of enjoyment during the trip. - The offer of “UP TO ₹40 OFF* ON TRAIN TRAVELS” presents a financial incentive for booking through MakeMyTrip, while also giving a promo code MMTHELLO to use. This information is shared from the brand's perspective to encourage booking through them.

# Ad summary This image ad for MakeMyTrip uses a view of an airplane wing in flight to promote a 15% discount on first flight bookings when using the code FLYAPP. # Brand positioning MakeMyTrip is presented as a modern travel brand that focuses on air travel. The brand aims to occupy the space of a convenient and affordable travel solution, particularly for flights. The ad's focus on a discount and a simple call to action suggests a functional approach, prioritizing ease of booking and cost savings for the customer. # Product The ad promotes flight booking services through MakeMyTrip, highlighting a flat 15% discount, up to ₹1500, on the user's first flight booking. The offer is positioned as a straightforward incentive to encourage new customers to try the service. The use of a specific discount code, FLYAPP, suggests a targeted campaign, possibly aimed at app users or first-time bookers. The ad addresses the purchase barrier of cost by offering a tangible discount, making air travel more accessible and appealing. # Visual style The ad has a clean and modern visual style, using a bright blue color palette and clear typography. The production quality appears to be high, with a professionally shot image of the airplane wing. The layout is simple and direct, focusing on the offer and call to action. The style is platform-native, resembling a typical in-feed ad with a clear headline and offer. # Hooks Headline: SKY IS JUST THE BEGINNING. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a view from an airplane window, showing the wing in flight against a blue sky. This establishes the context of air travel and creates a sense of aspiration and adventure from the customer's perspective. - The ad then presents the offer of a flat 15% discount on the first flight booking, using the code FLYAPP. This is a direct incentive from the brand to encourage immediate action and drive conversions from the brand's perspective.

# Ad summary This image ad for MakeMyTrip features a woman on a train taking a photograph out the window of the passing scenery. Text overlaid on the image advertises a flat rate discount on train travels and provides a promotional code. # Brand positioning MakeMyTrip is presented as a comprehensive travel booking platform, simplifying the process of planning and arranging trips. By focusing on the ease of train travel, the brand is positioning itself as a user-friendly solution for travelers looking for convenient and accessible transportation options. The brand's association with scenic journeys and discounted rates also suggests a commitment to providing value and enjoyable travel experiences for its customers, and positions itself as a way to 'feel easy' about journeys. # Product The product is a flat ₹75 discount on train travels booked through the MakeMyTrip platform. This offer is designed to make train travel more affordable and accessible for customers. By providing a specific discount amount and a promotional code (MMTHELLO), the ad aims to incentivize immediate action. The promotion targets customers seeking cost-effective travel solutions, particularly for train journeys, and attempts to remove the financial barrier to booking through MakeMyTrip. # Visual style The ad has a clean, travel-focused aesthetic, featuring a real-life image of a woman on a train journey. The production quality appears professional, with a focus on capturing the scenic beauty of the landscape. The color palette is bright and airy, with natural lighting that enhances the sense of adventure and relaxation. The typography is modern and legible, with clear messaging that is easy to scan in-feed. The ad's design is tailored for social media, emphasizing visual storytelling and direct communication with the audience. # Hooks Headline: Where TRAIN JOURNEYS Feel Easy # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the MakeMyTrip logo, immediately establishing the brand offering the promotion. This helps the viewer to quickly associate the following message with a trusted travel platform, which helps make the following offer instantly more credible. The brand is using its own logo and name as a symbol for credibility and trust. - The ad highlights the ease of train journeys, inviting the customer to experience travel that feels easy through the brand's services. This is from the brand’s perspective. The ad emphasizes the customer's ease of travel and frames the company as the reason why their journeys can feel easy. - The offer of a flat ₹75 discount on train travels is presented, along with a promotional code for claiming the offer. This communicates to the viewer the specific benefits they can gain by using the app. This part of the narrative is communicated from the brand's perspective.

# Ad summary The image ad promotes easy bus booking with Make My Trip, offering a 5% discount and using the code MMTHELLO. # Brand positioning Make My Trip is presented as a convenient and user-friendly platform for booking bus tickets. The brand positioning focuses on simplicity and ease of use, aiming to occupy a space in the consumer's mind as the go-to solution for hassle-free bus travel arrangements. By offering a discount and a straightforward booking process, Make My Trip aligns with a functional approach, prioritizing convenience and cost savings for the customer. # Product The ad promotes bus booking services through Make My Trip, a platform designed to simplify the process of reserving bus tickets. It targets individuals seeking convenient and easy travel solutions. The ad explicitly offers a "GET FLAT 5% OFF* ON BUS BOOKING" with the use of the code "MMTHELLO", addressing a common purchase barrier by providing a cost-saving incentive. The asterisk next to the offer indicates that "*T&C Apply", suggesting that some terms and conditions apply to the discount. The focus is on making bus travel more accessible and affordable for users. # Visual style The ad utilizes a clean and straightforward visual style to promote its offer. The production quality appears professional with a well-composed shot of the bus in a scenic environment. The layout is simple, with key information presented in rectangular boxes. The color palette is bright and inviting, using natural blues and greens to create a sense of openness and ease. The typography is clear and legible, and the overall style is designed to be scannable and appealing in a social media feed. # Hooks Headline: Easy Bus Booking With # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the ease of booking bus tickets with Make My Trip, with the intention of attracting users who value simplicity and convenience. The brand is telling the audience about its core service and the positive experience it provides. - Next, the ad presents a promotional offer of a flat 5% discount on bus bookings, signaling an opportunity for cost savings. The brand is conveying this information to incentivize potential customers and make the offer more appealing. - The ad provides a specific code, MMTHELLO, that users can apply to redeem the discount, giving clear instructions on how to take advantage of the promotion. The brand is speaking directly to the consumer, providing a straightforward call to action. - Finally, the inclusion of "*T&C Apply" indicates that there are terms and conditions associated with the offer, creating a layer of transparency and compliance. The brand is informing the audience about the full scope of the promotion.

# Ad summary This image ad from MakeMyTrip promotes savings on international hotels for app users. The ad features a woman with luggage at a resort. The text asks 'Flights sorted. What about the stay?' The ad provides a code for up to 50% off. # Brand positioning MakeMyTrip is presented as a travel service that helps travelers plan and book their trips. It focuses on solving travel needs, starting with booking flights and extending to accommodations. The brand caters to travelers looking for convenience and value, particularly highlighting savings on international hotel stays booked through its app. This positions MakeMyTrip as a user-friendly platform that not only facilitates travel arrangements but also ensures cost-effectiveness, enhancing the overall travel experience for its customers. # Product The product being promoted is savings on international hotel stays when booking through the MakeMyTrip app. The ad highlights that users can get UP TO 50% OFF on international hotels by using the code FLYERHOTEL. This offer is exclusive to app users, incentivizing downloads and bookings through the app. The ad aims to address potential hesitation related to the cost of international travel by emphasizing significant savings. The combination of convenience via the app and the cost savings positions this product as a desirable option for travelers. # Visual style The ad has a blend of promotional and lifestyle imagery, using a soft color palette. The production quality is high, with professional photography and clear, legible text. The image uses a shallow depth of field, blurring the background and focusing on the woman and her luggage. The overall aesthetic is clean and inviting, suggesting a seamless travel experience. # Hooks Headline: Flights sorted. What about the stay? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by referencing that flights have already been taken care of by the customer, asking the question "Flights sorted. What about the stay?" to transition the audience to thinking about where they're going to stay. This introduces the main subject of the ad, which is to secure a hotel for your travels. The audience experiences this question from the brand's perspective, guiding them to book hotels through MakeMyTrip. - The ad displays a promotional offer of UP TO 50% OFF on International Hotels using the code FLYERHOTEL, available exclusively through the app. This promotion is intended to incentivize viewers to book their hotels with MakeMyTrip and download their app. This is from the brand's perspective, to demonstrate how the app makes it easier and cheaper to secure hotel stays. - The ad features a woman arriving at a hotel. The woman is pulling luggage and carrying a bag. She looks like she is on vacation. This shows viewers who they could be if they take advantage of the hotel deals. The viewer experiences this from a customer perspective, visualizing themself arriving at their hotel.

# Ad summary Ad promoting train ticket booking on MakeMyTrip with a discount. # Brand positioning MakeMyTrip is positioned as a convenient and reliable platform for booking train tickets. The brand is presented as modern and user-friendly, catering to travelers looking for ease and efficiency in their travel planning. The red and white logo is prominently displayed, reinforcing brand recognition. The overall impression is one of simplicity and accessibility, suggesting that booking travel should be hassle-free. # Product The product being advertised is the train ticket booking service offered through the MakeMyTrip platform. The ad highlights the convenience of booking train tickets online. It targets travelers planning rail journeys, indicated by the visual context of a train interior. The promotion of a flat ₹75 discount on train travels aims to lower the purchase barrier. Key details include the use of a specific code, 'MMTHELLO', to redeem the offer, creating a sense of exclusivity and encouraging immediate action. # Visual style The ad utilizes a lifestyle image with a relaxed and natural aesthetic. The production quality appears to be professionally shot, with soft lighting and a focus on capturing a genuine moment. The image treatment includes a slight blurring of the background to emphasize the subject. The layout is clean and simple, with text elements strategically placed to convey the message effectively. The overall style aligns with platform-native behaviors by presenting a relatable and aspirational travel experience. # Hooks Headline: BOOK YOUR TRAIN TICKETS ON # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the message 'Book your train tickets on MakeMyTrip', immediately communicating the purpose of the ad. This is from the brand's POV, inviting the viewer to use its service. - A woman is shown sitting comfortably on a train, looking out the window and listening to music, which conveys a sense of relaxation and enjoyment associated with train travel. This is from a customer's POV, representing a potential user experiencing the benefits of using MakeMyTrip for their journey. - The ad displays a prominent offer: 'Flat ₹75 off* on train travels' with the code 'MMTHELLO'. This is from the brand’s POV, incentivizing users to book through MakeMyTrip by offering a discount.

# Ad summary This ad for Make My Trip advertises train ticket booking services. The image features a woman walking on a train platform with a blurred train in the background, alongside promotional text and a discount code. # Brand positioning Make My Trip is presented as a convenient and reliable platform for booking train tickets. The brand is positioned as a go-to solution for travelers seeking a seamless booking experience. The ad emphasizes the ease of planning journeys through its platform, aligning with the lifestyle of modern, on-the-go individuals who value efficiency and convenience in their travel arrangements. The brand leverages a functional approach by highlighting cost savings, aiming to cater to price-conscious customers. # Product The advertised product is Make My Trip's train ticket booking service, designed to facilitate easy and convenient travel planning. It's for individuals who prefer train travel and seek a hassle-free booking experience. The ad highlights a special offer of ₹75 off on train travels and includes a promotional code "MMTHELLO" for users to avail of the discount. The service addresses the challenge of finding and booking train tickets by offering a streamlined platform, making it easier to plan and execute journeys. # Visual style The ad has a clean, modern aesthetic with a focus on simplicity and convenience. The image is well-lit and features a realistic, relatable travel scenario. The layout is straightforward, with clear typography and a balanced composition. The visual style aligns with platform norms, making it easily scannable and engaging in the feed. # Hooks Headline: BOOK YOUR NEXT TRAIN TICKET ONLY ON # Benefits - [object Object] # Features - [object Object] # Call to action DOWNLOAD NOW # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a woman walking on a train platform, suggesting a real-life travel scenario. This visual aims to create a relatable context for the viewer, who is invited to imagine themselves in a similar situation of embarking on a journey. The goal is to create relatability and subtly introduce the concept of train travel. - The ad pivots to promote Make My Trip as the ideal platform for booking train tickets, accompanied by the brand's logo. This is the brand communicating its core message and aims to establish Make My Trip as the primary solution for simplifying travel arrangements and highlights the brand as a facilitator of convenient travel. - The ad concludes with a promotional offer of ₹75 off on train travels and the use of the discount code "MMTHELLO", alongside a "Download Now" call-to-action. From Make My Trip's perspective, this provides a concrete incentive for viewers to try their service and aims to drive immediate action by presenting a limited-time offer, encouraging users to book their train tickets through the app to avail of the discount.