How Lick Advertises on Meta

# Ad summary This ad is promoting Lick paint's new color, Green 170, made in collaboration with Hunter. The ad features a person dressed in apparel and boots from Hunter, and holding a can of Lick paint while posing in nature. # Brand positioning This ad features a collaboration between Lick, a modern paint brand, and Hunter, a heritage outdoor apparel brand. Lick is presented as an accessible and stylish paint brand with a focus on current color trends. By partnering with Hunter, Lick is also aligning itself with a sense of outdoor adventure, fashion, and timelessness. Hunter is shown to value color and design, stepping outside its apparel comfort zone. # Product The product featured is a can of Lick paint in the color Green 170, a unique, limited-edition colour made in collaboration with Hunter. The paint is packaged in a dark green metal can with the Lick logo on the front. The product is positioned as a way to bring the great outdoors in. The ad is marketing the paint color as a limited edition, to drive purchase behavior. # Visual style The ad has a bright and natural visual style, using an outdoor setting to highlight the connection to nature. The image is well-lit with natural lighting, and the colors are vibrant but realistic. The overall look is clean and modern, with a focus on the product and the person in the image. The brands' logos are featured at the top of the ad. # Hooks Headline: Introducing, Green 170 # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad is first introducing the brand partnership between Lick and Hunter to announce the launch of Green 170. This is displayed through the logos being shown at the top of the ad. The ad intends to capture the attention of potential customers who may be interested in either brand. The brands are presenting the partnership. - The storyline then shifts to introduce the new paint color, Green 170. This message aims to highlight the product being launched. The brand is presenting the product. - The ad concludes with a value proposition of bringing the great outdoors in with this new paint color, emphasizing that it is a unique, limited-edition colour. This is aimed at persuading potential customers with a unique, and hard-to-get offering. The brand is highlighting a benefit of the paint.

# Ad summary An advertisement for Lick paint and Hunter Boots' limited-edition iconic color celebrating quality and craftsmanship. # Brand positioning Lick is presented as a modern brand that aligns with established legacy brands like Hunter to create limited edition iconic colors of paint that are crafted with quality in mind. The brand leverages partnerships with established, high-end brands to broaden its reach to consumers who already value quality and craftsmanship. # Product The ad features a limited-edition color of Lick paint created in partnership with Hunter. The product is a can of green paint featuring the Lick logo. This paint is for people who value quality and craftsmanship. The product is a way for consumers to bring a sense of luxury and iconic color into their homes. # Visual style The ad uses a high-quality, studio-shot image. It has a clean and polished look, with a focus on color coordination and visual balance. The color palette is based on the green tones of the Lick paint and Hunter boots, and the image is well-lit and sharply focused. The overall effect is sophisticated and elegant, with a hint of rustic charm provided by the woven rug. # Hooks Headline: A limited edition iconic colour celebrating quality and craftsmanship. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the partnership between Lick paint and Hunter Boots, showcasing the brands' logos side-by-side. This informs the viewer about the collaboration and raises initial awareness from the brand's POV. - The ad then promotes the limited edition nature of an iconic color, reinforcing brand qualities of quality and craftsmanship from the brand's POV. This is included to create an element of exclusivity and communicate the brands' shared values. - The image concludes with a styled lifestyle shot of a young woman wearing Hunter boots and sitting next to a can of Lick paint, from the brand's POV. This connects the brands to one another and displays how they can cohesively function within an ideal lifestyle.

# Ad summary This ad promotes a collaboration between Hunter and Lick, featuring paint in a green color that matches Hunter's aesthetic. The ad features a model wearing Hunter clothing and boots, holding a can of Lick paint. # Brand positioning Hunter is presented as a heritage British brand known for its iconic wellington boots, outerwear, and accessories. The ad highlights Hunter's long-standing history with the tagline 'SINCE 1856,' reinforcing its established presence and quality. The brand aligns with an outdoorsy, stylish lifestyle. This ad promotes a collaboration with Lick to bring the 'great outdoors in' through a limited-edition green color. The brand's positioning is a blend of functional (providing durable, weather-ready products) and emotional (connecting with nature and a sense of British heritage). # Product The featured product is a limited-edition paint color called 'Green 170' created in collaboration between Hunter and Lick. The paint comes in a standard paint can, here colored green, with the Lick logo and a Hunter logo. The product is for customers looking to incorporate the colors and aesthetic of the 'great outdoors' into their homes. The collaboration suggests an alignment of style, with the ad emphasizing the unique color that ties into Hunter's brand identity. It aims to overcome the barrier of bringing outdoor aesthetics indoors, allowing customers to express a connection to nature through their home decor. The ad highlights the exclusivity of the collaboration and the limited-edition nature of the product, designed to increase desirability. # Visual style The ad features a studio-shot image with a high level of polish. The visual motif includes a blend of fashion and home decor elements, emphasizing the crossover between the Hunter brand and Lick paint. The image treatment includes color grading that enhances the green tones, aligning with both brands' aesthetics. The typography is clean and legible, with the brand names and product name highlighted. The style contrasts with native platform content, providing a high-design aesthetic intended to capture attention in-feed. # Hooks Headline: Lick # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image starts by introducing the collaboration between Lick and Hunter, setting the stage for a product that combines both brands' aesthetics. This is told from the brand's perspective, aiming to capture attention and highlight the partnership. - The ad then presents the specific product, 'Green 170,' emphasizing it as a unique and limited-edition color. The brand is highlighting the new product, making it clear this is something exclusive, setting up the value prop. - The copy then provides the intention behind the product: 'Bringing the great outdoors in'. The brand is positioning the product as a way to incorporate nature indoors, showing the product's benefit.

# Ad summary This ad showcases Lick paint in a short video accompanied by music. It uses a split screen and text overlays to create a visually engaging demo. # Brand positioning Lick is presented as a brand offering high-quality paint for home decoration, emphasizing the emotional connection to one's living space. The brand promotes the idea that spring and home improvement go hand in hand. The positioning is emotional, aligning with the desire to enhance one's living space during a time of renewal. # Product The ad features Lick paint, specifically highlighting its color palette and application process. The paint is shown being poured into a tray and applied to a wall with a roller. The ad uses color samples and finished room shots to showcase the potential results. It highlights the ease of use and the transformation the paint can bring to a room, encouraging viewers to shop in-store or online. # Visual style The ad has a clean and polished aesthetic. The editing features quick cuts and split screens to maintain a dynamic rhythm. The production quality is high, resembling a commercial. The pacing is consistent with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop in-store and online at DIY.com # Point of view - [object Object] # Storyline - 00:00–00:00 A hand places a paint color sample with the Lick logo on a flat surface. - 00:00–00:02 The shot transitions to a split screen showing paint being poured into a tray on one side and a wall that is painted green on the other, with the text overlayed above both. The intention is to present both where you could be if you use this product, and where you will start. The audience is experiencing it from a general, promotional perspective. - 00:02–00:04 A hand uses a roller to apply the paint to the wall, covering the green. This conveys the ease of use. The audience is experiencing it from a general, promotional perspective. - 00:04–00:05 The shot transitions to a split screen showing a freshly painted wall on one side, and a person holding a color swatch of the paint on the other side. The intention is to show a before and after. The audience is experiencing it from a general, promotional perspective. - 00:05–00:07 The shot transitions to a split screen of a freshly painted wall and a decorated room with a headboard, pillows, and decorations on the other side. The intention is to show how this product can improve your home. The audience is experiencing it from a general, promotional perspective. - 00:07–00:08 The shot shows a decorated room with a freshly painted wall, flowers, a lamp, and pillows. This continues to establish the theme that this product can improve your home. The audience is experiencing it from a general, promotional perspective. - 00:08–00:10 The shot transitions to a dark gray screen with the company logo, and some text that informs where to shop the product in store and online. This is a promotional shot that provides information about where to buy the product. The audience is experiencing it from a general, promotional perspective.

# Ad summary This ad features a creator talking about his experience renovating his flat. He used paint from Lick to do it. # Brand positioning Lick is presented as a high-quality and durable paint brand that can withstand the wear and tear of everyday life while maintaining a chic and stylish appearance. The brand emphasizes the balance between aesthetics, functionality, and longevity, suggesting that its products are a worthy investment for those who value both beauty and durability. This positions Lick as a premium brand that stands against the norm of needing to constantly redo or touch up interior paint. # Product Lick Supreme Red 01 is a high-quality, durable paint designed for interior use, as highlighted in this ad. The product is presented as a solution for homeowners who want a stylish and long-lasting finish that can withstand the rigors of daily life. It's suitable for use in high-traffic areas like hallways, as it is able to handle wear and tear without needing frequent touch-ups. The paint's key selling points are its durability, high quality, and ease of maintenance, requiring only a quick clean to restore its brand-new appearance. This addresses the purchase barrier of frequent repainting and offers a low-maintenance solution for maintaining a stylish home. # Visual style The ad has a UGC feel. The video is shot with natural lighting and the transitions are simple. The production quality is relatively high, and the pacing is moderate, aligning with a casual yet informative tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 The creator introduces his flat renovation project, mentioning his previous restaurant venture and how it taught him the importance of balancing aesthetics with functionality and longevity. - 00:11–00:16 The creator explains that prioritizing lasting quality prevents wasting time on frequent repairs, conveying a practical perspective and speaking to viewers who value efficiency and long-term investments. The perspective is from the creator. - 00:16–00:18 The creator introduces great paint as one of those worthy investments, setting up the product reveal. The perspective is from the creator. - 00:18–00:21 The creator shows how the paint is able to withstand the biggest brunt of life, building intrigue as to how the product will perform. The perspective is from the creator. - 00:21–00:26 The creator introduces the product that he used to paint his hallway, Lick Supreme Red 01, and follows up by saying it looks chic but can handle whatever he throws at it, further conveying that the paint is durable and sleek. The perspective is from the creator. - 00:26–00:31 The creator dives into the specific qualities of the product, mentioning it is high-quality and super durable, relieving the concern of future problems. The perspective is from the creator. - 00:31–00:45 The creator demonstrates how the paint can easily be cleaned even after everyday life, emphasizing how it stands the test of time. The perspective is from the creator.

# Ad summary This ad showcases Lick paint and provides the different ways they can get the paint such as ordering online or shopping at certain stores. # Brand positioning Lick is a modern paint brand presented as a convenient solution for homeowners looking to refresh their living spaces with ease. The brand focuses on simplifying the painting process through online ordering and in-store shopping options. The aesthetic leans toward a stylish, contemporary lifestyle, suggesting a brand that values both design and convenience. By showcasing its availability in stores like B&Q and Screwfix, Lick bridges the gap between online accessibility and traditional retail, appealing to a broad audience. The brand's alignment with the B Corporation certification implies a commitment to ethical and sustainable business practices, further enhancing its appeal to conscientious consumers. # Product Lick paint is portrayed as a high-quality, multi-surface paint suitable for any room. The ad showcases the paint's color range, with a specific focus on a green shade. Lick paint is available for purchase online and in-store. A notable feature is the availability of peel-and-stick samples for easy color selection. The presentation of Lick paint suggests it is designed for consumers seeking a hassle-free approach to home improvement, offering convenience and aesthetic appeal. # Visual style The ad features a clean and modern aesthetic with a focus on simplicity. The editing style consists of smooth transitions between static shots. The production quality appears polished, suitable for a commercial. The color palette is muted and natural, enhancing the contemporary vibe. The pacing is moderate, with cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Order your paint today # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by highlighting the potential for transforming a living room in just a week, setting a quick and aspirational tone. - 00:02–00:08 Then the brand states you can order your paint today. - 00:08–00:12 The end of the ad states you can shop paint online or in-store.

# Ad summary The ad shows a can of Lick brand paint sitting on the floor with the headline, 'Left something behind?' # Brand positioning Lick is presented as a modern, accessible paint brand that simplifies the renovation process. The brand aims to occupy the consumer's mind as a go-to for high-quality, convenient home improvement solutions. The ad promotes a lifestyle of easy and stylish home updates. Lick distinguishes itself by being a Certified B Corporation, signaling its commitment to social and environmental responsibility. The brand positioning is both functional, highlighting convenience and quality, and emotional, associating itself with the ease and satisfaction of transforming a living space. # Product The advertised product is Lick brand interior paint. The paint is packaged in a dark green can with a beige color swatch on the front, allowing customers to see and confirm the selected color. The packaging clearly states the paint is "Supreme Ultra Flat Matt Multi-Room". The can features the brand name, along with a specific color name, such as "Beige 01." The ad showcases the ease with which one can update and refresh any room. The product is designed for consumers looking for high-quality, multi-surface paint that offers both aesthetic appeal and practical benefits. # Visual style The ad has a polished, clean aesthetic with soft, even lighting and a minimalist color palette. The editing style is simple with static shots, which gives a sense of calm and focus on the product. The production quality is high-end, supporting a tone of sophistication and reliability. The pacing is slow, with few cuts, enhancing the ad's focus on clarity and straightforward information. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Complete your order today # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A hand sets down a can of Lick paint on a drop cloth. This moment establishes the product and hints at a painting project. - 00:02–00:05 00:02–00:05 The ad displays text over the can of paint, encouraging the viewer to complete their order today and transform their room this weekend. This presents the benefit of a quick home refresh. - 00:05–00:08 00:05–00:08 The ad cuts to a slate-grey screen showing options for shopping paint. This emphasizes both online and brick-and-mortar options.

# Ad summary This ad for Lick features a bedroom with a freshly painted wall and asks what the next step in redecorating should be. The focus is on inspiration and further projects after painting. # Brand positioning Lick is presented as a brand that helps customers complete interior painting and decorating projects. The ad aims to inspire customers who have completed one step, such as painting, to consider what other aspects of their home they might want to update. The brand aims to occupy the space of a design partner, offering additional solutions for creating a cohesive and stylish home environment. The brand's B Corp certification, as seen in the bottom right corner, signals an alignment with sustainable practices and social responsibility. # Product The promoted product in this ad is paint, or more broadly, home decor products from Lick. The ad features a bedroom with a newly painted wall in a neutral color. The product is presented as a starting point for interior design, with the question 'What's next?' implying the brand also offers other products to complete the room's look. This suggests that Lick provides a range of products beyond paint to help customers with all their home decor needs. The overall messaging encourages customers to view Lick as a partner in their entire decorating journey. # Visual style The ad has a clean, modern aesthetic with a focus on a bright and airy bedroom setting. The visual elements are minimalistic, emphasizing the recently painted wall and the overall tidiness of the space. The lighting is soft and natural, creating a welcoming atmosphere. The composition is balanced, drawing attention to both the wall color and the decorative elements. The overall visual style aims to convey a sense of calm and inspiration, encouraging viewers to envision their own home decor projects. # Hooks Headline: You painted the bedroom. What's next? # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a newly painted bedroom wall, instantly conveying to the audience that the room has recently been decorated. The intention is to showcase a 'before' scenario that many viewers might find relatable. - The copy then asks 'What's next?' guiding viewers to think about the subsequent steps in decorating their home. The intention here is to prompt engagement and to suggest that the brand offers the next phase of the project. - The brand is implicitly positioning themselves as the solution for the viewer's next home decor steps, building on the momentum of the newly painted room. The intention is to position Lick as the go-to partner in the viewer's interior design journey.

# Ad summary string # Brand positioning Lick, is presented as a modern paint company that focuses on high quality, water-based, pigment-rich, easy-to-clean paint that is perfect for families. The brand aligns with the lifestyle of a busy family with children. The brand attempts to simplify the process of choosing the right paint by using peel and stick samples. # Product Lick paint is a water-based paint with a rich pigment, designed for busy families and easy cleaning. The ad features the peel-and-stick samples, which help customers test different colors before committing to one. The advertisement emphasizes the ability of the paint to hold up to daily marks, scuffs, and spills that come with a busy family. # Visual style The ad is high-end, showcasing an airy and bright aesthetic in a house with great architecture. The editing is quick with many cuts per minute, and cuts, text, and actions are timed to the music and voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Let me know what you think # Point of view - [object Object] # Storyline - 00:00–00:03 The woman stands with her hands in a prayer position, introducing Lick paint. - 00:03–00:05 00:03–00:05 The woman says that the long anticipated way is finally over, but before we reveal, let's recap first. This is a continuation of the intro, preparing to look at the changes to the house. - 00:05–00:09 00:05–00:09 The woman says that we saw the potential from day one after choosing peel and stick samples, as she shows some of the samples on a wall. This provides a recap of the preparation process, introducing peel and stick samples. - 00:09–00:14 00:09–00:14 The woman says that she was oddament, we were going to go base in here. I'm so glad we went for pink. This shows the consideration process before landing on the color pink. - 00:14–00:17 00:14–00:17 The woman says, and it wasn't just about choosing the right color here. Let me know if we chose right, before revealing the final product. - 00:17–00:24 00:17–00:24 The video shows the final product, a fully furnished living room with pink walls. Then the woman says, with like, everything is 100% water based. Pigment rich and really easy to clean. - 00:24–00:37 00:24–00:37 The woman says, Our choice of paint was about knowing this was the right choice for our busy family life. With all our daily marks, scuffs and And I think we hit the nail on the head and here. brought back the character at this house so desperately needed. So let me know what you think. This provides the benefits of lick paint and why it was the right choice.

# Ad summary This ad for Lick paint features a person sitting on a couch using a laptop, followed by a hand removing a sample of Lick paint from the wall. # Brand positioning Lick is presented as a brand that simplifies the paint selection process. The ad emphasizes the convenience of choosing paint colors from home and ordering Peel & Stick samples to test colors before committing to a full paint job. With a focus on ease and accessibility, Lick is positioned as a modern solution for home decorating needs, appealing to customers who value convenience and informed decision-making. # Product The advertised product is Lick’s Peel & Stick paint samples. These samples allow customers to easily test paint colors in their homes without the mess of traditional paint cans. Each sample is designed to be peeled and stuck to the wall, providing an accurate representation of the color in different lighting conditions. The ad directly encourages viewers to "Order a Peel & Stick sample today", highlighting the product's availability and ease of purchase. # Visual style The ad has a clean and polished aesthetic with natural lighting and soft tones. The editing is simple with static shots and smooth transitions, giving it a modern commercial feel. The pacing is moderate, with cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Order a Peel & Stick sample today # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of a person sitting on a couch while using a laptop. - 00:00–00:02 This scene is designed to show the ease of finding a paint color online. - 00:00–00:02 The perspective is from a neutral observer, focusing on the user's interaction with the laptop. - 00:00–00:02 The tone is calm and inviting. - 00:02–00:06 The ad transitions to a hand removing a Lick Peel & Stick sample from a wall with multiple samples displayed. - 00:02–00:06 This scene aims to demonstrate the convenience of testing paint colors with the Peel & Stick samples. - 00:02–00:06 The perspective is from a neutral observer, focusing on the hand and the paint samples. - 00:02–00:06 The tone is informative and highlights the ease of use.

# Ad summary The ad promotes Lick paint by showcasing its online quiz that helps customers find their perfect color. The ad demonstrates how customers can test the paint samples in their homes. # Brand positioning Lick is a paint brand that aims to simplify the paint selection process. It offers an online quiz to help customers find their perfect color, and sells paint samples that customers can test in their homes. The brand appears to be digitally forward, given its quiz and online studio, and is also B Corp certified. # Product Lick is a brand of paint. The company offers an online quiz that customers can use to find their perfect color. The brand sells samples that customers can use to test the colors in their homes. Lick offers a virtual color consultancy to help customers discover their perfect palette. # Visual style The ad has a polished and clean aesthetic. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a commercial feel. The pacing is consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop samples online and in-store at: # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad shows a hand tapping through an online quiz about which room the person is decorating. The intent is to showcase the ease of finding the right paint color using the Lick quiz. The perspective is from the user of the phone, looking at the screen. - 00:02–00:06 00:02–00:06 The ad shows a hand testing paint samples on a wall. The intent is to showcase how the company allows customers to test the paint colors in their home. The perspective is from the user, looking at the paint sample on the wall. - 00:06–00:09 00:06–00:09 The ad shows the company's branding and showcases that customers can shop for samples online and in-store at Lick.com, Lick Studio, B&Q and Screwfix. The intent is to make clear where the product can be purchased. The perspective is from the brand, showcasing shopping options.

# Ad summary This ad demonstrates the benefits of using Lick paint samples to see how the color looks in a home before committing. # Brand positioning Lick is presented as a modern and user-friendly paint brand that prioritizes the customer experience, specifically emphasizing the importance of seeing how a color looks in a home before committing. The brand aims to occupy a space in the consumer's mind that values informed decision-making and convenience, aligning with a lifestyle of careful planning and aesthetic consideration. Lick seems to push against the norm of traditional paint shopping by offering samples that can be easily tested, making it more convenient for the customer. # Product Lick offers paint color samples designed to help customers visualize how the paint will look in their home before purchasing a full can. The samples come in a brown box with a Lick logo on the inside flap, which makes it a convenient way for users to select colors that will complement their home's lighting and decor, addressing the purchase barrier of uncertainty and commitment by allowing customers to 'see exactly how color looks in your home before you commit.' # Visual style The ad has a clean, minimalist aesthetic with natural lighting and a focus on neutral tones. The editing style is smooth with static shots, creating a calm and informative atmosphere. The production quality is polished but feels approachable, suggesting a blend of commercial and UGC. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a laptop displaying various interior design inspirations, including the Lick paint brand, suggesting a user is in the process of planning a home decor project. - 00:02–00:06 00:02–00:06 Transitioning from the screen, the ad shows a hand opening a brown envelope with the Lick logo to reveal paint samples. - 00:06–00:10 00:06–00:10 The hand is shown placing Lick paint samples on a wall to demonstrate how the color will look in a real-life setting, addressing the pain point of making a commitment to a color without knowing how it will appear in the home. - 00:10–00:13 00:10–00:13 The ad concludes with a screen displaying the Lick logo, website, and partner retailers, providing viewers with options to shop for samples online and in-store.

# Ad summary This image ad for Lick features a bedroom in a home that is painted with Lick paint. The ad encourages customers to take advantage of the four-day weekend and order paint from Lick. # Brand positioning Lick presents itself as a modern and convenient paint and decorating company that aims to simplify the process of home improvement. The brand offers a range of high-quality paints and decorating supplies that cater to the needs of homeowners looking to refresh their living spaces. The brand positions itself as a go-to solution for homeowners who want to quickly and easily transform their homes with quality and convenience. # Product Lick offers paint for homeowners who want to update the interior of their homes. This ad shows an interior space—suggesting paint to update the room. The ad encourages viewers to order in time for the four-day weekend to complete their home improvement projects. # Visual style The ad uses a clean and inviting visual aesthetic, showcasing an interior space painted with Lick products. The image is well-lit and features a lifestyle shot of a room, emphasizing a sense of home improvement and aesthetic appeal. The typography is modern and legible, ensuring the ad's message is easily readable. The overall style mimics a natural, in-feed post with a focus on simplicity and direct messaging. # Hooks Headline: Take advantage of the four-day weekend # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showing a room painted with Lick paint, and the brand is inviting the customer to recognize the potential to update their space with fresh paint. This is intended to inspire the viewer to reimagine their own home with a new color scheme. The brand is telling the story. - Next, the ad suggests taking advantage of the four-day weekend by ordering Lick paint. This prompts the customer to act now and gives a specific timeframe for a home improvement project. The brand is telling the story. - The ad concludes by providing the website, lick.com. This is intended to drive viewers to explore the options for ordering paint and supplies from the brand. The brand is telling the story.

# Ad summary This ad showcases the Lick brand by taking viewers through the process of finding their perfect color online with their quiz, testing the color at home with a physical sample, and purchasing online or in-store. # Brand positioning Lick is presented as an innovative brand that simplifies the process of choosing paint colors for your home. It leverages technology through an online quiz to help customers find their perfect color, offering both convenience and personalization. The brand also bridges the digital and physical worlds by providing physical samples for in-home testing, allowing customers to make informed decisions before committing to a full purchase. They cater to the modern consumer who values ease and confidence in their home improvement choices. They are pushing against category norms by streamlining the process of picking colors, providing customers with a more convenient experience than traditional methods. It offers a functional and emotional approach. # Product Lick offers a curated system for finding the perfect paint color and purchasing it. The process begins with an online quiz that helps users identify their ideal shades. After the quiz, customers can order physical samples to test the colors in their home under different lighting conditions, ensuring they make the right choice. Lick's samples are small, pre-painted cards displaying the true color, and allowing users to see how they look in the space before committing to a full can of paint. These are available for purchase online or in-store at various retailers such as Lick Studio, B&Q, and Screwfix. This approach addresses the purchase barrier of uncertainty and helps customers feel confident in their final decision. # Visual style The ad uses a simple, minimalist aesthetic with clean typography and natural lighting, creating a modern and accessible feel. The editing rhythm is smooth, with static shots and clear transitions, reflecting a polished yet understated presentation. The overall production quality is a blend of UGC-style content and polished commercial elements, which supports an accessible, trustworthy tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop samples online # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a screen recording of someone using the Lick website to take their color quiz. - 00:02–00:03 The ad shows the person tapping through various prompts in the quiz on the Lick website. - 00:03–00:05 Now that the perfect color has been found, the ad moves to color samples being tested in the home. - 00:07–00:09 The ad prompts the viewer to shop samples online and in-store.

# Ad summary This ad presents Lick paint as the ideal choice to use when redecorating your home for Spring, with a focus on their ultra flat matt paint in the color Red 06. The ad emphasizes that Spring begins at home and shows how a fresh coat of paint can transform your living space. # Brand positioning Lick is presented as a modern, design-conscious paint brand focused on inspiring homeowners to refresh and personalize their spaces. The brand emphasizes simplicity and quality, as suggested by the clean aesthetic and focus on a single product line. Lick aims to occupy the space of a go-to paint brand, simplifying the decorating process and providing a convenient and visually appealing experience. The brand aligns with a lifestyle of effortless style and creativity, positioning itself as a tool for self-expression and home improvement. Lick sets itself apart by offering designer-quality paint with easy application, steering away from the complexities and overwhelming choices often associated with traditional paint brands. # Product The featured product is Lick's Supreme Ultra Flat Matt paint, specifically in the color Red 06. This interior paint is designed for use in multiple rooms. The paint is presented as an easy solution for home decoration. The ad focuses on the paint's versatility and its ability to transform a space with a single coat. The paint comes in a matte finish. The product also comes with a B Corporation certification, implying sustainability. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting and a clean, minimalist style. The editing features quick time-lapse sequences and smooth transitions. The production quality is high-end, supporting the brand's image of designer-quality paint. The visual motifs include close-ups of hands painting and time-lapses of the painting process, emphasizing ease and efficiency. The pacing is moderate. The cuts and product actions are timed to the soft background music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of a hand holding a paint can in front of a wall with a painted red line, presenting Lick paint as a catalyst for home transformation. The on-screen text "Spring begins at home" frames the brand as central to seasonal redecoration. - 00:02–00:05 A time-lapse shows the red line being painted on the wall with a paint roller, emphasizing the ease and efficiency of using Lick paint. This implies that Lick paint makes home improvement quick and easy. - 00:05–00:07 The freshly painted wall with the red line is shown, and the camera zooms out to reveal the painted accent that elevates the room. This highlights the transformative effect of Lick paint, indicating it can easily refresh and style a space. - 00:07–00:09 The ad cuts back to the hand holding the Lick paint can, this time in front of a different wall. The on-screen text prompts viewers to "Start with Lick," positioning Lick as the first step in any home decoration project. This reiterates the brand's role as an essential tool for easy and impactful home updates. - 00:09–00:11 A time-lapse reveals the second wall being painted a solid red, highlighting the paint's smooth application. The scene shows how Lick's paint delivers a full-coverage, visually appealing transformation. - 00:11–00:13 The completed solid red wall is revealed, and a hand places a framed photo on the wall, showing the seamless integration of the refreshed wall into the room's decor. This signals how Lick paint allows homeowners to create a personalized and stylish living space.

# Ad summary The ad promotes Lick Supreme paint which is now available in selected B&Q stores nationwide. The focus of the ad is on creating brand awareness and announcing the new distribution partnership with B&Q. # Brand positioning Lick positions itself as a modern, accessible paint and home decor brand. By partnering with B&Q, a well-known hardware and home improvement retailer, Lick is expanding its reach and aiming to become a household name. The brand emphasizes quality and convenience, offering a range of paint options with a focus on color and finish. Lick is presented as a forward-thinking brand that is simplifying the paint buying process for consumers. # Product The featured product is Lick Supreme, an ultra-flat matt, multi-room paint. It is shown in the color Beige 02 and is advertised as being available in selected B&Q stores nationwide. The paint is presented in a metal can, with a focus on its "Ultimate Coverage" and "Ultimate Scrubbability". The ad promotes the availability of this specific line in a major retail chain, making it more accessible to customers. # Visual style The ad features a clean and minimalist aesthetic with a focus on the product. The background is blurred to draw attention to the paint can. The color palette is neutral and calming. The Lick logo is prominently displayed, reinforcing brand recognition. # Hooks Headline: NEWS JUST IN # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Find your nearest store # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an announcement: 'NEWS JUST IN' to grab the viewer's attention with a sense of urgency and new information. This is intended to pique interest immediately from the brand's perspective. - The announcement specifies: 'Lick Supreme now available in selected B&Q stores nationwide.' This communicates the core message that the product is now more accessible. The brand shares this information, highlighting a significant expansion in distribution. - The viewer is prompted to 'Find your nearest store,' encouraging them to take immediate action and visit a B&Q location. This directs the viewer towards a path to purchase from the brand's perspective. - The image focuses on a can of Lick Supreme paint, showcasing its features like 'Ultimate Coverage' and 'Ultimate Scrubbability.' The product is presented visually to build awareness and provide a clear idea of what is being advertised from the brand's perspective.

# Ad summary This ad showcases Lick's peel and stick paint samples with a visual representation of the product being applied on a wall. It emphasizes the ease of use and real paint formulation. # Brand positioning Lick is presented as a modern and accessible paint brand that prioritizes ease of use and high-quality materials. The brand aims to simplify the often-complex process of selecting paint colors for the home by offering convenient peel and stick samples. This approach positions Lick as a customer-centric brand that values practicality and informed decision-making, contrasting with traditional paint brands that may require messy samples or guesswork. # Product The featured product is Lick's peel and stick paint sample, designed to simplify the process of choosing paint colors for interior walls. The sample is made with real paint, allowing customers to accurately visualize the color and texture in their own homes. The peel-and-stick format removes the need for messy paint pots or test patches, enabling users to quickly and cleanly apply the sample to any wall. This addresses the common purchase barrier of uncertainty and inconvenience associated with traditional paint sampling methods. The specific color is identified as Yellow 07. # Visual style The ad features a clean, minimalist studio shot with soft, diffused lighting. The color palette is muted, with pastel tones and subtle gradients to create a calming, modern aesthetic. The composition uses overlapping elements and negative space to draw attention to the product. The image treatment includes subtle color grading and background removal to highlight the product. # Hooks Headline: Start with a Peel & Stick Sample # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing Lick's peel & stick sample. The message is to use the samples to test the colors before committing to a larger purchase, from the brand's perspective. - Next, the ad transitions to show the sample itself, displaying the color Yellow 07. The brand wants to highlight the specific color option available to customers. - Finally, the ad emphasizes that the sample is made with real paint. This reassurance is intended to highlight the quality and accuracy of the sample, from the brand's perspective.

# Ad summary The ad promotes Lick paint, specifically their sample bundles, and highlights the ease of finding the perfect color for your space. # Brand positioning Lick positions itself as a modern and accessible paint brand that simplifies the often-overwhelming process of choosing paint colors. The brand focuses on providing expertly curated sample bundles, suggesting a focus on quality and careful selection. The color palette featured throughout the ad leans towards muted, modern tones, implying a design-conscious brand that aligns with current trends. By showcasing a variety of interior settings, Lick aims to inspire customers and demonstrate the versatility of its color offerings, suggesting that it is accessible for a wide range of tastes and home styles. Lick also sells its products through major retailers like B&Q and Screwfix. # Product The ad promotes Lick's paint sample bundles, which are curated sets of color swatches designed to help customers confidently choose the perfect paint color for their spaces. These bundles come in the form of large, square cards that allow customers to test the colors in their homes. The swatches can be attached to the wall and viewed at different times of day to see how they interact with the light. The ad focuses on making the selection process easier and more manageable for the customer, suggesting the swatches as a solution to the problem of being "not sure which paint colour to choose". # Visual style The ad has a polished, modern aesthetic with an emphasis on natural lighting and muted color palettes. The editing style is simple, featuring static shots and straightforward cuts. The production quality is high, giving the ad a commercial feel. The pacing is moderate, with cuts timed to the music. The overall visual style supports a sophisticated and design-conscious tone. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Shop online and instore at: # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with various interior shots of spaces painted in different colors. - 00:00–00:02 The message is that Lick offers assistance for viewers who are unsure about choosing paint colors. The audience experiences the problem from a position of being in need of a solution and the tone is inquisitive and helpful. - 00:02–00:09 The ad transitions to showing how Lick's expertly curated sample bundles can help you get 20% off. - 00:02–00:09 The ad shows how the product works, with hands attaching and reattaching the swatches to a wall, experiencing from the point of view of a user testing paint colors in their home. - 00:09–00:11 The ad concludes by displaying the brand's online and in-store retail channels. - 00:09–00:11 The message is about accessibility and convenience, conveyed from the brand's perspective. The tone is informative and transactional.

# Ad summary This ad showcases the Lect White 05 paint, emphasizing its high quality, water-based formula, and durability against everyday wear and tear, especially suitable for homes with dogs. It highlights the paint's scuff-resistant properties and ease of cleaning, maintaining its original appearance even after being wiped. # Brand positioning Lick is presented as a reliable paint brand that offers high-quality, durable, and water-based paint suitable for everyday wear and tear. The brand aligns with a lifestyle that values both aesthetics and practicality, addressing common household challenges like scuffs and marks while maintaining a clean and attractive home. The brand positions itself as a solution for pet owners who want to maintain a stylish home without compromising on durability. # Product The featured product is Lick White 05 paint, a high-quality, water-based paint explicitly designed for everyday wear and tear. It is scuff-resistant and easy to clean, allowing marks and scuffs to be wiped away effortlessly without affecting the paint's appearance. The paint is promoted for its durability, maintaining its look even after being painted months prior. This product is for homeowners, especially dog owners, who want to keep their walls clean and aesthetically pleasing despite potential messes. It addresses the purchase barrier of paint not being durable or easy to clean. # Visual style The ad features a blend of homey and polished visuals. The editing style includes static shots and smooth transitions, creating a polished commercial feel. There is a visual motif of adding gold and pink text overlays with a simple star or arrow graphic. The pacing is consistent, creating a relaxed and informative tone. The cuts, text, and product actions are timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad begins with an outdoor scene where a dog is running, and the narrator introduces the reality of having a dog, implying that there are challenges that people don't often tell you about. - 00:03–00:08 00:03–00:08: The ad transitions to a shot of a white wall with muddy paw prints and scratches, indicating the problem of maintaining clean walls with a dog. The narrator humorously adds that it's never the dog's fault, showcasing the common sentiment of pet owners. A dog sits in a striped dog bed. - 00:08–00:11 00:08–00:11: The ad shows a dog in a dog bed next to a bin of toys. The narrator introduces the solution: choosing the right paint makes a big difference in managing these challenges. - 00:11–00:15 00:11–00:15: The ad cuts to a well-decorated bedroom that was painted in July. The narrator emphasizes how good the room still looks. - 00:15–00:21 00:15–00:21: The narrator reveals that she used Lick White 05, highlighting its high quality and water-based formula designed for everyday wear. The ad shows the dog running on the bed and near the walls, reinforcing the paint's durability in a home with an active pet. - 00:22–00:27 00:22–00:27: The ad shows a hand using a cleaner to effortlessly wipe off scuff marks from the wall, demonstrating the paint's scuff-resistant and easy-to-clean properties. The narrator mentions that it wipes clean without any effort. - 00:27–00:31 00:27–00:31: The ad transitions to the wall after it is cleaned, sparkling clean, and the narrator confirms that it looks exactly the same after. - 00:31–00:34 00:31–00:34: The ad ends with a shot of the dog running in a field, and the narrator concludes that having a dog makes life easier.

# Ad summary This ad for Lick features a user testimonial about the quality of the paint, along with an overall rating of over 3,000 five-star reviews. # Brand positioning Lick is presented as a paint brand that prioritizes quality and customer satisfaction, supported by a high volume of positive reviews on Trustpilot, a reputable review platform. The brand positions itself in the market as a provider of excellent paint, validated by customer experiences. # Product The ad features Lick paint, with the shade "Green 20" being specifically mentioned. The product is for individuals looking to paint their spaces, seeking excellent coverage and vibrant colors. Key product details highlighted in the ad include customer satisfaction, with a focus on the coverage and color quality of the paint. The ad addresses purchase barriers by showcasing the positive experiences of other customers, thus building trust and confidence in the product's quality. # Visual style The ad utilizes a clean, minimalist aesthetic with a focus on the product and customer feedback. The background is textured by green paint that sets the stage for the product being advertised. The B corporation logo adds a layer of legitimacy to the ad. # Hooks Headline: Over 3,000 5 star reviews on Trustpilot # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting the Lick brand alongside a high rating on Trustpilot to establish credibility. The brand is telling the story from their point of view, building trust with potential customers by highlighting their positive reviews and reputation. - A user review is displayed, emphasizing the excellent coverage and appealing color, providing specific details of a customer's satisfaction with the paint. The customer is sharing their experience with the Lick brand by telling the story from their point of view, giving potential customers confidence in the quality of the paint.