How Lewis Howes Advertises on Meta

# Ad summary This image ad promotes Lewis Howes' The Greatness Course, a 3-day event focused on helping individuals reach their full potential. The ad features a portrait of Lewis Howes and highlights six key breakthroughs the course aims to provide, such as breaking mental barriers and building resilient confidence. It also emphasizes that the event is free and encourages viewers to show up and do the work. # Brand positioning Lewis Howes is presented as a personal growth expert offering guidance and strategies for individuals seeking to unlock their full potential. The brand aims to occupy a space in the consumer's mind as a provider of transformative experiences and actionable tools for personal and professional development. It aligns with values of self-improvement, resilience, and achievement. The brand positioning is both functional (providing specific tools and strategies) and emotional (inspiring confidence and momentum). # Product The product is The Greatness Course, a 3-day streaming event designed to help individuals transform from who they are now to who they're truly capable of becoming. The course promises six key breakthroughs: breaking mental barriers, designing unstoppable routines, finding your core mission, building resilient confidence, connecting with high-achievers, and creating lasting momentum. It is presented as a free opportunity, with the ad copy emphasizing that there are "No replays" and encouraging participants to "Show up & do the work," addressing the potential purchase barrier of time commitment by framing it as an active, engaging experience. # Visual style The ad features a clean and professional design with a clear hierarchy of information. It uses a bold color scheme of orange and black to draw attention. The image of the man is well-lit and high-quality, conveying trust and authority. The use of icons adds visual interest and helps to break up the text. # Hooks Headline: THE GREATNESS COURSE # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FREE 3-DAY STREAMING EVENT # Point of view - [object Object] # Storyline - The ad opens with a portrait of Lewis Howes to establish his credibility and authority as the course instructor, from the brand's POV. It introduces Lewis Howes as the face of the course and aims to attract viewers who are familiar with his brand or are seeking guidance from a recognized expert. - The title and tagline emphasize the transformative potential of the course, from the brand's POV. This helps to draw the audience in and creates an incentive to learn more about the course. - The list of six key breakthroughs highlights the specific outcomes participants can expect, from the brand's POV. It provides a tangible sense of value and addresses the question of what the course offers. - The ad concludes with a clear call to action, urging viewers to join the free 3-day streaming event, from the brand's POV. It reinforces the accessibility of the course and encourages immediate participation.

# Ad summary This ad features a man who is speaking about fear and the purpose of life. He then promotes a free 3-day streaming event called The Greatness Course. # Brand positioning Lewis Howes is presented as a motivational thought leader who aims to inspire individuals to reach their full potential and live fulfilling lives. The brand aligns with values of self-expression, meaningful connections, and leaving a positive impact on the world. It pushes against the norm of conforming to societal expectations or settling for mediocrity, encouraging viewers to pursue their dreams and build rich relationships. The brand positioning is both functional, offering practical tools and strategies for personal growth, and emotional, appealing to viewers' desires for purpose, fulfillment, and connection. # Product The Greatness Course is a 3-day streaming event by Lewis Howes that offers a "map to greatness," designed to help individuals chase their dreams, build meaningful relationships, and leave a positive impact on the world. The course aims to help viewers break mental barriers, design unstoppable routines, find their core mission, build resilient confidence, connect with high-achievers, and create lasting momentum. The course is positioned to help people go from "who you are now to who you're truly capable of becoming." The event is "100% free," requires no replays, and emphasizes showing up and doing the work. Featured guests include Dr. Joe Dispenza, Rhonda Byrne, and Novak Djokovic. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The video starts with a personal, selfie-style shot in a car, which gives it a casual, relatable feel. Later, there are professional shots of the man on stage and graphics promoting the podcast, giving it a polished commercial feel. The editing style includes quick cuts between scenes, especially when showcasing the podcast and streaming event. The pacing is moderate, with cuts timed to coincide with shifts in topic or emphasis in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join my all-new 3-day streaming event, The Greatness Course. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a man sitting in his car, directly addressing the audience, telling them they should never fear failure. The message here is to overcome fear and pursue their dreams, conveyed through the man's confident tone and direct address. The tonal cues here are motivational. - 00:07–00:20 00:07–00:20 The man explains they should instead fear regretting that they never went for what they truly desired. The purpose of their life is not to play small but to express themselves fully. The message here is to overcome fear and pursue their dreams, conveyed through the man's confident tone and direct address. The tonal cues here are motivational. - 00:20–00:38 00:20–00:38 The man continues, saying it is the viewer's purpose to manifest your dreams and build deep, meaningful, beautiful, and rich relationships in life. The purpose of your life is to leave the people in your life and the places better than when you found them. The message here is to overcome fear and pursue their dreams, conveyed through the man's confident tone and direct address. The tonal cues here are motivational. - 00:38–00:42 00:38–00:42 The man asks viewers to comment below if they believe this to be true for them. The intention is to increase engagement by asking a question to the viewers, conveyed through the man's confident tone and direct address. The tonal cues here are conversational. - 00:42–00:55 00:42–00:55 Switching to a different setting, the man states that he stumbled onto what he calls "The Map to Greatness," which helped him chase his dreams and build one of the biggest podcasts in the world, The School of Greatness. The message here is to promote The Map to Greatness, conveyed through the man's confident tone and direct address. The tonal cues here are aspirational. - 00:55–01:05 00:55–01:05 The man states that he wants to share that map with the viewer, asking them to join his all-new 3-day streaming event, The Greatness Course, which the viewer can sign up for free right now. The message here is to promote The Greatness Course, conveyed through the man's confident tone and direct address. The tonal cues here are invitational.

# Ad summary This image ad promotes a free 3-day streaming event called "3-Day Greatness Launchpad." It is intended for individuals feeling stuck or unfulfilled. The ad highlights the event's potential to help attendees break mental barriers, design unstoppable routines, connect with high-achievers, find their core mission, build resilient confidence, and create lasting momentum. The ad uses motivational language, a personal image of the event leader, and a clear call to action to encourage viewers to sign up for the event. # Brand positioning The brand, though not explicitly named, is positioned as a provider of personal development and motivational resources. It aims to occupy the space of guiding individuals to unlock their greatness, build a mission-driven life, and live with purpose. The brand aligns with values of self-improvement, achievement, and resilience, while pushing against the norms of feeling stuck or unfulfilled. The positioning is heavily emotional, focusing on empowerment and the potential for personal transformation. The brand promises a pathway to becoming who you're truly capable of being. # Product The product being advertised is a "3-Day Streaming Event" called "3-Day Greatness Launchpad," designed to help people unlock their greatness, build their mission, and live with purpose. The event is for those feeling stuck in "the old story"—scattered, doubting their worth, grinding without direction or real momentum, lacking a clear mission, inner dance, and an unstoppable system. The event promises mindset shifts, daily systems, and strategic blueprints to replace doubt with real momentum. The use occasion is when someone feels a lack of clear mission, inner drive, or unstoppable system, offering a way to move "from who you are now to who you're truly capable of becoming." The ad addresses the purchase barrier of time commitment by highlighting that it is a free event. # Visual style The ad has a clean, professional, and polished visual style. It features a grid layout with clear sections for the headline, image, benefit points, and call to action. The image treatment is minimal, with a focus on clean lines and clear typography. The visual style is designed to be easily scannable and to quickly convey the key information about the event. The use of a photograph of the event leader suggests a personal touch, while the simple background keeps the focus on the information. # Hooks Headline: 3-DAY GREATNESS LAUNCHPAD # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action FREE 3-DAY STREAMING EVENT # Point of view - [object Object] # Storyline - The ad begins by announcing a "3-DAY GREATNESS LAUNCHPAD", immediately grabbing attention and setting the stage for an transformative experience. The brand is speaking, promising a direct path to greatness and providing the core offering of the ad. - The ad clarifies the offering by stating, "Unlock Your Greatness. Build Your Mission. Live With Purpose. NOW." The brand is speaking, expanding on the initial announcement and elaborating on the benefits participants can expect to receive. - The ad presents a clear problem statement: "PERFECT FOR YOU IF: You're stuck in the old story — scattered, doubting your worth, grinding without direction or real momentum. No clear mission, no inner dance, no unstoppable system yet." The ad appeals directly to potential customers who are experiencing feelings of stagnation and lack of purpose, as if seen from the target user's point of view. - The ad transitions to highlighting the key benefits of the streaming event, visually presented with icons: "Break Mental Barriers", "Design Unstoppable Routines", "Connect with High-Achievers", "Find Your Core Mission", "Build Resilient Confidence", "Create Lasting Momentum." The brand is speaking, listing the various outcomes that the event will provide, each appealing to different facets of personal and professional growth. - The ad highlights the transformation participants will undergo: "The mindset shifts, daily systems, & strategic blueprints to replace doubt with real momentum." The brand is speaking, illustrating how the event will help people overcome their current challenges and achieve real progress. - The ad encourages viewers with the statement: "Go from who you are now to who you're truly capable of becoming." The brand speaks directly to the viewer, reinforcing the potential for significant personal growth and transformation. - The ad ends with a clear call to action: "FREE 3-DAY STREAMING EVENT" with a play button icon. The brand is issuing a clear and direct instruction, signaling the next step the viewer should take to benefit from the ad.

# Ad summary This ad promotes a free 3-day streaming event that aims to help viewers unlock their greatness, build their mission, and live with purpose. It targets individuals who feel stuck, scattered, and are doubting their worth, offering mindset shifts, daily systems, and strategic blueprints to replace doubt with momentum. # Brand positioning This brand positions itself as a catalyst for personal transformation and empowerment. It offers tools and resources to help individuals unlock their potential, build a purposeful mission, and achieve greatness. The brand aims to be a source of strategic guidance and inspiration, assisting those who feel stuck or scattered to gain momentum and clarity in their lives. It promotes an emotionally resonant and aspirational lifestyle. # Product The featured product is a "FREE 3-DAY STREAMING EVENT" designed to guide participants from their current state of feeling "stuck, scattered, doubting your worth - no clear mission, no real momentum yet" to a state of greater potential. The event offers "mindset shifts, daily systems & strategic blueprints" aimed at replacing doubt with real momentum. The event promises to help attendees break mental barriers, design unstoppable routines, connect with high-achievers, find their core mission, build resilient confidence, and create lasting momentum. # Visual style The ad has a polished and aspirational visual style, featuring a dark green and gold color scheme that conveys a sense of luxury and sophistication. The layout is clean and well-organized, using a grid-like structure to present information clearly. The use of decorative elements, such as the ornate frame and geometric patterns, adds a touch of elegance. The typography is bold and legible, designed to capture attention and communicate key messages effectively. The overall design creates a sense of professionalism and trustworthiness, aiming to appeal to individuals seeking personal growth and transformation. # Hooks Headline: Go from who you are now to who you're truly capable of becoming. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FREE 3-DAY STREAMING EVENT # Point of view - [object Object] - [object Object] # Storyline - The ad opens by declaring a "FREE EVENT" and introducing the "3-DAY GREATNESS LAUNCHPAD." This is presented from the brand's perspective, aiming to capture the audience's attention with an offer of transformation and personal development. - Next, the ad promises to "Unlock Your Greatness. Build Your Mission. Live With Purpose. NOW." This message is delivered from the brand's point of view, indicating what the audience can achieve by participating in the event. - The core message, "Go from who you are now to who you're truly capable of becoming," is presented in a central, ornate frame. This is designed to evoke a sense of aspirational transformation, promising a journey from the current state to one of greater potential. - The ad outlines six benefits of the event, including "Break Mental Barriers," "Design Unstoppable Routines," "Connect with High-Achievers," "Find Your Core Mission," "Build Resilient Confidence," and "Create Lasting Momentum." These points are presented from the brand's perspective, detailing the specific outcomes participants can expect. - The ad states, "The mindset shifts, daily systems & strategic blueprints to replace doubt with real momentum." This is the brand explaining their methodology and how it addresses the audience's current struggles. - Finally, the ad identifies the target audience as those who are "PERFECT FOR YOU IF: You're stuck, scattered, doubting your worth - no clear mission, no real momentum yet." This point of view shifts to directly addressing the customer and pinpointing the issues the event is designed to solve.

# Ad summary This ad is for Lewis Howes' The Greatness Course. He explains that people attract who they are, not what they want, which is why it's important to embody greatness. He stumbles upon the map to greatness and now wants to share it with you. Join his free, 3-day streaming event, The Greatness Course. # Brand positioning Lewis Howes is a brand centered around personal and professional development, offering resources and mentorship to individuals seeking to achieve their full potential. The brand aligns with values of self-improvement, confidence-building, and connection with high-achievers. It promotes a lifestyle of continuous learning and growth, pushing against the norm of complacency. Its positioning blends functional strategies with emotional empowerment, aiming to help people transform into who they are truly capable of becoming. The brand aims to occupy a space in the consumer's mind as a resource for unlocking personal greatness by helping individuals break mental barriers, design unstoppable routines, find their core mission, build resilient confidence, connect with high-achievers, and create lasting momentum. # Product The Greatness Course is a 3-day free streaming event led by Lewis Howes. The course is designed to help individuals go from who they are now to who they are truly capable of becoming. It provides a framework designed to break mental barriers, design unstoppable routines, find your core mission, build resilient confidence, connect with high-achievers, and create lasting momentum. The course also strives to create one version of you that actually shows up. This course is presented as a tool to turn your life around. # Visual style The ad uses a mix of direct address and screen shots. The speaker's shots have studio lighting and a neutral background, creating a clean, professional feel. The graphics are modern and energetic. The editing rhythm has quick cuts and consistent pacing, maintaining a lively flow. The audio and visual sync well. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join my all new 3-day streaming event # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with Lewis Howes addressing the camera directly, setting the stage for a discussion on the principles of attraction. - 00:01–00:06 He continues to tell the audience that in order to attract, you must stop seeking and start embodying. - 00:06–00:14 He elaborates that people attract who they are, not what they want, using a quote by Wayne Dyer to emphasize his point. The perspective is from Howes, positioning himself as an expert. The tone is motivational and encouraging, as he tries to inspire the audience to embody greatness. This reinforces the previous point. - 00:30–00:32 Howes reflects on discovering what he calls "the map to greatness," framing it as a pivotal moment in his own journey. The perspective is from Howes, now as someone who has overcome and found a solution. The tone is a personal endorsement, adding credibility and authenticity. - 00:34–00:43 He describes how this framework helped him chase his dreams and build one of the biggest podcasts in the world with the School of Greatness, and that it completely turned his life around. The perspective is from Howes, positioning the framework as a game-changer. - 00:43–00:46 Howes transitions to an offer, announcing that he wants to share that map with the audience. The perspective shifts towards empowering the viewer, offering them a chance to replicate his success. The tone is now more invitational and direct. - 00:46–00:52 He extends a direct invitation to join his all-new 3-day streaming event, The Greatness Course, emphasizing that you can sign up for free right now. The perspective is a direct call to action, urging the viewer to seize the opportunity. The tone is enthusiastic and urgent.

# Ad summary This image ad outlines the Lewis Howes' 3-Day Greatness Course as a blueprint for achieving 'greatness'. It breaks down the course into three days, each focusing on a core area: 'The Greatness Decision' (clarity and mission), 'Worthiness & Abundance Reset' (mindset & identity), and 'Zero to Unstoppable' (systems & momentum). Each day is summarized with key concepts and action steps represented by icons and short phrases, such as 'MMM Model', '4 Wealth States Reset', and 'Greatness Machine Blueprint'. The ad aims to provide a high-level overview of the course content, highlighting themes like clarity, mindset, abundance, and system building, while also featuring a CTA for a free 3-day streaming event. # Brand positioning The brand, Lewis Howes, is presented as a provider of high-value courses and training programs focused on personal and professional development. The brand aims to occupy the space of a transformative educator, offering structured pathways to achieve greatness, abundance, and an unstoppable mindset. The values promoted are rooted in self-improvement, strategic thinking, and actionable planning, positioning against generic motivational content by offering a 'blueprint' or summarized path. This brand positioning is functional by promising specific skills and strategic frameworks, such as 'MMM Model' and '4 Wealth States Reset,' while also being emotional by tapping into desires for worthiness, abundance, and a sense of purpose. # Product The product being advertised is Lewis Howes' 3-Day Greatness Course, a structured training program designed to guide individuals toward achieving personal and professional greatness. The course is divided into three key areas: Day One focuses on 'The Greatness Decision' (clarity and mission), Day Two on 'Worthiness & Abundance Reset' (mindset & identity), and Day Three on becoming 'Zero to Unstoppable' (systems & momentum). Each day consists of several key concepts, models, and action steps, such as the 'MMM Model', '4 Wealth States Reset', and 'Greatness Machine Blueprint', which are visually represented with icons. The course is presented as a 'blueprint' or summarized path, suggesting a clear and actionable approach to self-improvement. A major USP is that the ad offers a free 3-day streaming event, lowering the barrier to entry and allowing potential customers to sample the course content. # Visual style The ad features a clean, infographic-style design with a focus on clear organization and visual hierarchy. It uses a combination of simple icons, text, and color-coded sections to present information in an easily digestible format. The production quality appears highly polished with a consistent visual theme and professional layout. There is a use of flat design elements and vector graphics to create a modern and streamlined look. The typography is integrated with a clear and legible font choice. The overall style is designed for scannability and stop power in the feed, aiming to quickly convey key information. # Hooks Headline: LEWIS HOWES' 3-DAY GREATNESS COURSE BLUEPRINT: SUMMARIZED PATH TO GREATNESS # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FREE 3-DAY STREAMING EVENT # Point of view - [object Object] # Storyline - The image begins by introducing the full offering: Lewis Howes' 3-Day Greatness Course, framed as a 'blueprint' that charts a 'summarized path to greatness.' This statement establishes the overarching theme of structured self-improvement and previews a systematic approach, from the brand's perspective, outlining the ad's educational structure. - The ad then breaks down the course into three distinct 'days,' each representing a key pillar of the program. Day One centers on 'The Greatness Decision' (clarity & mission), setting the foundation for self-discovery and purpose. Day Two highlights 'Worthiness & Abundance Reset' (mindset & identity), emphasizing the psychological aspect of success. Day Three focuses on 'Zero to Unstoppable' (systems & momentum), showcasing the practical implementation of strategies. This breakdown conveys a step-by-step journey, told from the brand's perspective, illustrating a logical progression toward achieving greatness. - Each day is further detailed with specific models, concepts, and action steps, visualized through icons and short phrases. These elements, such as 'MMM Model', '4 Wealth States Reset', and 'Greatness Machine Blueprint,' offer a glimpse into the course content, promising actionable tools and frameworks. This progresses the narrative by providing a closer look at the course curriculum, presented from the brand's view to highlight the value and structure of the program. - The image concludes with a clear call to action for a 'Free 3-Day Streaming Event,' enticing viewers to experience the course firsthand. This invitation serves as the final narrative beat, driving viewers toward engagement with the brand, encouraging immediate action to access the course content, all from the brand's POV.

# Ad summary This ad promotes Lewis Howes's The Greatness Course, a 3-day streaming event designed to help individuals break mental barriers, build confidence, and find their core mission. Lewis Howes shares his personal journey and invites viewers to join his free course to achieve their dreams. # Brand positioning Lewis Howes is presented as an expert in the field of personal growth and development, positioning himself as a guide for individuals seeking to unlock their full potential. The brand aligns with values of empowerment, self-belief, and resilience, promoting a lifestyle of continuous improvement and achievement. Lewis differentiates himself through his personal story and his credibility as the host of 'The School of Greatness' podcast, suggesting a deep understanding of the challenges and strategies involved in personal transformation. The brand positioning is highly emotional, focusing on inspiring confidence and enabling individuals to overcome self-doubt to pursue their dreams, while maintaining a functional angle of how these emotional goals can be achieved. # Product The product being advertised is The Greatness Course, a 3-day streaming event designed to provide participants with the tools and frameworks needed to achieve personal greatness. According to the speaker, the course helps participants break mental barriers, design unstoppable routines, find their core mission, build resilient confidence, connect with high-achievers, and create lasting momentum. The course is 100% free, has no replays, and encourages participants to show up and do the work. The ad addresses the purchase barrier of perceived complexity and cost by offering the course for free and emphasizing its practical, actionable content. # Visual style The ad features a blend of UGC-style and polished commercial aesthetics. The initial segment, filmed in a car, has a casual, authentic feel, while the later studio shots and graphics lend a more professional look. The editing style includes both static shots and quick cuts to maintain viewer engagement. The production quality is a hybrid, balancing authenticity with promotional elements. The pacing is moderate, with shifts to quick cuts to highlight key messages and calls to action. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join my all new 3-day streaming event, the greatness course, and you can sign up for free right now. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08: The speaker expresses his wish that someone had told him sooner that believing in oneself is the key to changing one's circumstances. This is intended to resonate with viewers who feel stuck or are seeking personal transformation, framing the narrative from the perspective of someone who has experienced a similar struggle. The tone is confessional and empathetic. - 00:08–00:27 00:08–00:27: The speaker states that self-doubt can kill dreams, and that personal belief is more important than external encouragement. This reinforces the importance of internal validation, continuing the focus on individual empowerment. The tone remains motivational, urging viewers to take control of their mindset. - 00:27–00:44 00:27–00:44: The speaker emphasizes the importance of daily rituals and habits that empower, uplift, and remind oneself of their capabilities, asserting that action overcomes insecurities and obstacles and that this will create more confidence. This introduces the idea that consistent positive actions can change one's life, further building on the theme of empowerment. The tone is encouraging and practical. - 00:44–00:50 00:44–00:50: The speaker concludes by reiterating that life will change forever upon truly believing in oneself. This reinforces the core message of self-belief, providing a sense of hope and anticipation. The tone is inspirational and conclusive. - 00:51–01:06 00:51–01:06: The speaker transitions to sharing how he discovered what he calls the "map to greatness" and how it helped him chase his dreams. This introduces a product or framework that is a tool for achieving the promises that have been made. The tone is explanatory and inviting. - 01:06–01:13 01:06–01:13: The speaker encourages viewers to join his new, free 3-day streaming event, "The Greatness Course," inviting viewers to sign up right now. This serves as the direct call to action, offering a tangible next step. The tone is promotional and urgent.

# Ad summary This ad promotes the Lewis Howes' 3-Day Greatness Course. The ad is a blueprint that breaks down the course into three days, each focused on a different theme: The Greatness Decision, Worthiness & Abundance Reset, and Zero to Unstoppable. Each day includes a series of steps, models, and concepts designed to help individuals unlock their potential and achieve greatness. The ad concludes with a call to action to join a free 3-day streaming event. # Brand positioning The brand is presented as a provider of self-improvement and personal development resources, focusing on themes of greatness, worthiness, abundance, and achieving an unstoppable mindset. The brand promotes the values of clarity, mission, mindset, identity, systems, and momentum, aligning with a lifestyle of intentional growth and high achievement. It positions itself as a guide for individuals seeking to unlock their full potential and build a fulfilling life, emphasizing practical strategies and mindset shifts. The brand pushes against the norms of settling for mediocrity by offering a structured path to greatness, reinforcing the idea that anyone can achieve remarkable results with the right tools and mindset. # Product The product is the Lewis Howes' 3-Day Greatness Course, designed to guide individuals on their path to unstoppable greatness. The course is structured into three days, each focusing on a specific theme: Day One centers on 'The Greatness Decision,' emphasizing clarity and mission through the MMM Model (Mission, Map, Mastermind). It encourages users to 'Romanticize Your Call to Adventure' and engage in 'Year-by-Year Planning' to build a real map. Day Two is focused on 'Worthiness & Abundance Reset,' addressing mindset and identity through '4 Wealth States Reset' and the process of 'Rewrite Limiting Beliefs'. It aims to help users 'Shift Your Identity,' end inner scarcity, and 'Eliminate Doubt' to unlock abundance. Day Three covers 'Zero to Unstoppable,' focusing on systems and momentum with the 'Greatness Machine Blueprint' and '5 Keys'. It promotes locking into your 'North Star Purpose' and building 'Unstoppable Daily Routines,' ultimately helping users 'Simplify, Amplify, and Dominate'. This course is positioned as a complete training summary to 'Reset Your Worthiness,' 'Discover Your Mission,' and 'Build Your Greatness Machine,' addressing the barriers of self-doubt and lack of direction. # Visual style The ad has a clean, blueprint-like visual aesthetic with a structured layout. It uses a combination of simple icons and text blocks to convey information. The color palette is dominated by blues, golds, and whites, creating a professional and trustworthy feel. The production quality appears to be high, with crisp graphics and clear typography. The image treatment includes subtle lighting effects and drop shadows to add depth. The overall style mimics an infographic or educational diagram, making it scannable and informative. The typography is integrated in a clear, legible manner, enhancing the ad's readability and stop power in the feed. # Hooks Headline: LEWIS HOWES' 3-DAY GREATNESS COURSE # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action FREE 3-DAY STREAMING EVENT # Point of view - [object Object] # Storyline - The ad introduces the Lewis Howes' 3-Day Greatness Course and sets the stage by presenting it as a blueprint for achieving unstoppable greatness, which encourages the viewer to see the course as a clear, structured path to success. This is told from the brand's perspective, aiming to capture the viewer's attention and highlight the potential benefits of the course. - The ad breaks down the course into three distinct days, each focusing on a different aspect of personal development, from clarifying one's mission to resetting mindset and identity to building systems for unstoppable momentum, which clearly organizes the course content and shows the progressive steps toward achieving greatness. This is told from the brand's perspective, aiming to provide a comprehensive overview of the course's structure and value. - Each day is further deconstructed into actionable steps and key concepts, supported by visual elements such as icons and flowcharts, which helps viewers visualize the process and understand the specific areas of focus for each day. This is told from the brand's perspective, aiming to demonstrate the practical and tangible nature of the course content. - The ad concludes with a complete training summary, highlighting the core outcomes of the course—resetting worthiness, discovering one's mission, and building a greatness machine—and includes a call to action to join a free 3-day streaming event, which prompts the viewer to take immediate action and engage with the course. This is told from the brand's perspective, aiming to encourage participation and reinforce the transformative potential of the course.

# Ad summary Lewis Howes shares his insight from interviewing a brain surgeon, highlighting the importance of emotional regulation. He then discusses how his greatness framework can help with emotional regulation. He encourages viewers to sign up for his 3-day greatness course for free. # Brand positioning Lewis Howes is a self-help brand, focusing on personal greatness. The brand aims to occupy the consumer's mind as a place for those who strive for personal growth, mental fortitude and to be their best selves. The brand aligns itself with values such as mental strength, confidence, and personal well-being. The brand ignores category norms by using a variety of different styles and methods to teach and help others. The brand is presented as both functional and emotional through ways to personally improve life and also to give empowerment. # Product The product being promoted is the Greatness Course, a 3-day streaming event. The course aims to help you break mental barriers, design unstoppable routines, find your core mission, build resilient confidence, connect with high achievers, and create lasting momentum. The course is free and is a way to start your healing journey. # Visual style The video has a polished, commercial feel, combining interview clips with promotional graphics. The editing style includes quick cuts between different settings and uses text overlays to highlight key points. The pacing is moderate, with cuts timed to coincide with changes in the speaker's message. The audio-visual sync is well-maintained, with text and visuals reinforcing the spoken content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Join my all-new three-day streaming event, the greatness course and you can sign up for free right now. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:21 The creator explains that he interviewed a brain surgeon and asked him what the most important skill is to master. The creator is speaking from his perspective, sharing an anecdote to introduce the concept of emotional regulation. - 00:21–01:00 The creator describes how the brain surgeon's answer was emotional regulation and explains why he agrees with that. The creator is speaking from his perspective, providing commentary and setting up the product. - 01:00–01:14 The creator then promotes his own course and explains how his framework helped him chase his dreams and build one of the biggest podcasts in the world. The creator is speaking from his perspective, making a direct argument for the course's value based on his own successes. - 01:14–01:22 The creator ends the video with a CTA to sign up for his 3-day greatness course for free. The creator is speaking from his perspective, making a direct argument for the course's value.

# Ad summary Lewis Howes is shown giving advice on how to implement boundaries in your life. Howes introduces his Greatness Course, which can help people chase their dreams. # Brand positioning Lewis Howes is an expert when it comes to how to create boundaries. Howes wants the customer to think about how they deserve to feel peaceful and rested in order to show up for themselves much differently. Howes promotes his Greatness Course for anyone who is feeling anxious or overwhelmed in order to help them chase their dreams. # Product The Greatness Course is a streaming event that runs for three days. The course aims to help people break mental barriers, design unstoppable routines, find your core mission, build resilient confidence, connect with high-achievers, and create lasting momentum. Howes claims that it is free, and there are no replays—the user will need to show up and do the work. # Visual style The ad has a conversational, testimonial style in the beginning and then switches to a more formal commercial style. The editing style is quick cuts. The audio is synced with the visual. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Join my all new three-day streaming event # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:15 Lewis Howes is lying down and speaking to the camera about how he wishes someone told him 10–20 years ago about the importance of setting boundaries, addressing the audience from the perspective of someone who overcame feeling anxious and overwhelmed. - 00:19–00:26 Howes tells the audience that if they're feeling overwhelmed or stuck in life, it starts with creating boundaries, showing the audience that boundaries are the key to a better life. - 00:26–00:38 Howes speaks about how one must look in the mirror and no longer want to live the way they're living and no longer want to people please, letting the audience know that making the decision to change is the first step. - 00:39–00:51 Howes encourages the audience to feel peaceful and rested and to start creating boundaries and start showing up for themselves much differently, inspiring hope and promising a better future. - 00:52–00:56 Howes is sitting in a different setting and speaks about how he stumbled onto what he calls the "map to greatness," switching perspectives from speaking directly to the audience to explaining how it helped him. - 00:57–01:04 Howes explains that this framework helped him chase his dreams and build one of the biggest podcasts in the world, the School of Greatness, conveying a sense of accomplishment and credibility. - 01:05–01:07 Howes switches back to the original setting and says that he wants to share that map with the audience, creating anticipation and offering access to his success. - 01:08–01:14 Howes encourages the audience to join his all-new three-day streaming event called the Greatness Course and that the audience can sign up for free right now, issuing a direct invitation and providing an immediate call to action.

# Ad summary This image ad promotes Lewis Howes' The Greatness Course, a free 3-day streaming event designed to help participants break mental barriers, design unstoppable routines, find their core mission, build resilient confidence, connect with high-achievers, and create lasting momentum. It emphasizes the opportunity for personal growth and achieving greatness by showing up. # Brand positioning Lewis Howes is positioned as a leading authority in personal development, focusing on helping individuals unlock their potential and achieve 'greatness.' The brand emphasizes action, resilience, and breaking through personal barriers to reach a higher version of oneself. It promotes a proactive approach to self-improvement, aligning with a lifestyle of high achievement and continuous growth. This brand pushes against the norm of passive consumption of self-help content by encouraging active participation and consistent effort. # Product The product is Lewis Howes' "The Greatness Course," a free 3-day streaming event. The course aims to help participants achieve breakthroughs in their personal and professional lives. It is designed for individuals seeking to overcome mental barriers, design effective routines, discover their core mission, build confidence, connect with high-achievers, and create lasting momentum. The course addresses the purchase barriers of time and cost by being a free, short-term event. It promises to help participants become a version of themselves that actually shows up, implying that the course will provide the tools and motivation to achieve one's full potential. # Visual style The ad has a polished, professional look with a clean layout and a consistent color scheme. The use of gold accents against a dark green background conveys a sense of sophistication and quality. The geometric design in the upper corner adds a modern touch. The typography is bold and clear, making the text easily readable. The overall style is designed to capture attention and convey credibility. # Hooks Headline: THE GREATNESS COURSE! # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action FREE 3-DAY STREAMING EVENT # Point of view - [object Object] # Storyline - The ad begins by announcing "FREE 3-DAY STREAM LEWIS HOWES' THE GREATNESS COURSE!" This is intended to immediately grab attention by highlighting the free nature and limited time frame of the event, along with the credibility of Lewis Howes. This is told from the Brand POV to introduce the course and draw viewers in. - Next, the ad asks, "Something Bigger Is Waiting. What's Standing Between You and Greatness?" This is intended to provoke the viewer's curiosity and self-reflection, prompting them to consider what's holding them back. The Brand is speaking and transitioning into the benefits of the course. - The ad continues with "Three days. Six breakthroughs. One version of you that actually shows up." This aims to emphasize the short commitment required and the significant transformation promised. The Brand highlights the potential impact of the course to drive interest. - The ad lists six key outcomes: "Break Mental Barriers," "Design Unstoppable Routines," "Find Your Core Mission," "Build Resilient Confidence," "Connect with High-Achievers," and "Create Lasting Momentum." This section is intended to detail the specific benefits participants can expect. The Brand is further highlighting the outcomes of the course. - The ad concludes with the statements "100% free to stream • No replays • Show up and do the work" and a button that reads "FREE 3-DAY STREAMING EVENT". This reinforces the no-cost aspect and emphasizes the need for active participation while creating urgency by saying there will be no replays. This is a call to action from the Brand.

# Ad summary Lewis Howes' ad promotes his upcoming free 3-day streaming event called The Greatness Course. He claims that he 'stumbled onto what I call the map to greatness' which helped him chase his dreams and build one of the biggest podcasts in the world. # Brand positioning Lewis Howes is an established authority in the field of self-help and personal growth. The brand is positioned around the central concept of "greatness," implying that Howes' teachings and programs can guide individuals towards achieving their full potential. His brand uses motivational language and showcases tangible achievements, aiming to inspire confidence and empowerment in its audience. By highlighting the fact that he built one of the biggest podcasts in the world, Howes avoids academic jargon and implies his ability to achieve results. # Product The promoted product is the "Greatness Course," a free 3-day streaming event. This course promises to guide participants from their current state to who they're truly capable of becoming. The course aims to break mental barriers, design unstoppable routines, find a core mission, build resilient confidence, connect with high-achievers, and create lasting momentum. This course is 100% free, and encourages people to show up and do the work. It is promoted to potential clients looking for self-help and personal growth. # Visual style The ad has a hybrid visual style, blending elements of user-generated content (UGC) and polished commercial production. The editing style combines quick cuts with static shots. The aesthetic is relatively clean and modern, with a focus on clear visuals and straightforward messaging. The pacing is moderate, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Join my all new 3 day streaming event, the greatness course, and you can sign up for free right now. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:12 A man is seated in the driver's seat of a car, speaking about personal growth. - 00:13–00:17 The speaker transitions to a setting with a black background, discussing how he stumbled upon the map to greatness. - 00:17–00:25 Imagery of Howes on stage alongside a partner transitions to a screen recording of the School of Greatness podcast, which features guest speakers. - 00:25–00:29 The speaker returns to a black background and extends his message of personal growth. - 00:29–00:35 A graphic appears in the background to introduce the greatness course, which is then spoken about in the foreground.

# Ad summary This ad promotes a 3-day event focused on unlocking greatness and building a mission-driven life. It highlights the transformation from being stuck and scattered to becoming capable, confident, and achieving real momentum, using testimonials and a clear call to action to join the streaming event. # Brand positioning This brand positions itself as a catalyst for personal transformation, promising to unlock greatness and empower individuals to live with purpose. The brand aligns with values of achievement, resilience, and strategic thinking, pushing against the norms of feeling scattered and directionless. The brand offers a functional approach to emotional well-being, offering systems and blueprints to cultivate real momentum and achieve one's true potential. The brand message is that by using the program, the viewer can be the most capable version of themselves. # Product The promoted product is a "FREE 3-DAY STREAMING EVENT" designed to help individuals unlock their greatness and build a mission-driven life. The event aims to assist those who feel stuck, scattered, and lack clear direction or inner peace. It offers mindset shifts, systems, and strategic blueprints to replace doubt with real momentum. By attending, participants can transition from their current state to becoming who they are truly capable of becoming. The event addresses the barriers of feeling lost and lacking a clear path, positioning itself as the solution to gaining clarity, confidence, and a sense of purpose. # Visual style The ad uses a polished and professional visual style, with a dark background and gold accents to create a sense of luxury and achievement. The image treatment includes subtle lighting effects to highlight the man's face and draw attention to the text elements. The typography is bold and legible, with a mix of sans-serif fonts to create visual hierarchy. The overall style is motivational and aspirational, designed to capture the viewer's attention and convey a sense of possibility. # Hooks Headline: 3-DAY GREATNESS LAUNCHPAD # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FREE 3-DAY STREAMING EVENT # Point of view - [object Object] - [object Object] # Storyline - The ad opens by announcing a "3-DAY GREATNESS LAUNCHPAD," which intends to grab the viewer's attention and introduce the event. The brand is telling the viewer what to expect if they sign up. - The image then clarifies the event's purpose: to help viewers "Unlock Your Greatness. Build Your Mission. Live With Purpose. NOW." The brand states the value of its offer from its perspective. - The ad uses the statement, "PERFECT FOR YOU IF: You're stuck in the old story -- scattered, doubling your worth, grinding without direction or real momentum. No clear mission, no inner peace, no unstoppable system yet." This section highlights the problem that the event solves, telling the story from the customer's perspective, detailing the viewer's potential current experience. - The ad then provides a list of benefits or outcomes viewers can expect, including to "Break Mental Barriers," "Design Unstoppable Routines," "Connect with High-Achievers," "Find Your Core Mission," "Build Resilient Confidence," and "Create Lasting Momentum." The brand is listing the features of the event, telling the viewer what they will gain from participating. - The ad then offers the solution: "The mindset shifts, systems, & strategic blueprints to replace doubt with real momentum." The brand is highlighting how its event will solve the viewer's problems. - The ad ends with the statement, "Go from who you are now to who you're truly capable of becoming," which reinforces the transformative promise of the event, framing the solution from the customer's perspective. - The ad concludes with a call to action and offer, promoting a "FREE 3-DAY STREAMING EVENT." The brand encourages the viewer to participate, making the event accessible.

# Ad summary Lewis Howes shares that he stumbled onto what he calls a 'map to greatness', which helped him chase his dreams and build one of the biggest podcasts in the world. He invites viewers to join his all-new three-day streaming event, called 'The Greatness Course', and sign up for free. # Brand positioning Lewis Howes is presented as a leading voice in the personal development space. He is positioned as someone who has achieved a high level of success and is now dedicated to sharing the tools and frameworks that enabled his own transformation. The brand promotes the values of ambition, continuous improvement, and a focus on achieving one's full potential. The tone is motivational and empowering, suggesting that greatness is attainable through the right guidance and effort. The brand distinguishes itself by offering practical tools and strategies, as opposed to abstract or theoretical concepts. # Product The product advertised is a '3-day streaming event' called 'The Greatness Course' hosted by Lewis Howes. It promises to offer a framework or 'map' that can help individuals break mental barriers, design unstoppable routines, find their core mission, build resilient confidence, connect with high-achievers, and create lasting momentum. The course is framed as a means to go from who you are now to who you're truly capable of becoming, offering the opportunity to become 'one version of you that actually shows up'. The course is being offered free of charge, which addresses the purchase barrier and encourages immediate sign-ups. # Visual style The ad has a polished and professional visual style. The editing includes quick cuts between Lewis Howes speaking directly to the camera, promotional graphics, live event footage, and screen recordings of the podcast app. This keeps the pace dynamic and engaging. The production quality is high, with clear lighting and crisp graphics. The use of screen recordings gives the ad a modern and tech-savvy feel. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join my all-new three-day streaming event, the greatness course and you can sign up for free right now. # Point of view - [object Object] # Storyline - 00:00–00:02 Lewis Howes speaks directly to the camera about a personal discovery. - 00:00–00:02 He says that he 'stumbled onto what I call the map to greatness', framing it as a pivotal moment in his life. This is told from Howes's perspective, conveyed through his tone and the use of 'I'. The tone is conversational. - 00:02–00:04 A graphic appears showing an image of Lewis Howes with the course name and a list of benefits. - 00:04–00:07 Howes shares how this framework helped him achieve his dreams. - 00:04–00:07 This is told from his own perspective, using 'me' to describe how the framework influenced his path. - 00:07–00:13 The ad transitions to shots of Howes on stage and then to a phone screen showing his podcast and featured guests. - 00:07–00:13 Howes describes his success building one of the biggest podcasts in the world. - 00:07–00:13 He states that it 'completely turned my life around'. The use of 'my' keeps this in his personal experience. The tone is enthusiastic. - 00:13–00:15 Howes offers to share 'that map' with the viewer. - 00:13–00:18 He directly invites them to join his 'all new three-day streaming event, the greatness course'. - 00:18–00:22 The ad ends with an invitation to sign up for free. - 00:18–00:22 This is a direct offer and call to action, presented in an encouraging tone.

# Ad summary This ad promotes Lewis Howes' book 'Make Money Easy'. It features the book cover and offers exclusive access and a bonus with the purchase of the new book. The background is split into white and green, with a green stripe on the top left and bottom left. # Brand positioning The brand, represented by the author Lewis Howes, is positioned as a source of knowledge and guidance for individuals seeking financial freedom and a richer life. The brand aligns with the values of self-improvement, financial literacy, and actionable strategies for creating wealth. It challenges the notion that making money has to be difficult by promoting the idea that it can be made easy with the right approach and mindset. The brand positioning is both functional, offering practical advice and strategies, and emotional, promising financial freedom and a richer life. # Product The product is the book 'Make Money Easy' by Lewis Howes, presented as a guide to creating financial freedom and living a richer life. The book's title emphasizes simplicity and accessibility, suggesting that financial success is achievable without unnecessary complexity. The book is for anyone looking to create financial freedom. The book claims that it will help people "create financial freedom and live a richer life". The ad addresses the common purchase barrier of believing that making money is inherently difficult by presenting an easy and accessible approach. # Visual style The ad has a clean and modern visual style. The production quality appears to be studio-shot. The image treatment involves background removal and color blocking. The typography is large and bold. The style is designed for high scannability in-feed, with contrasting colors and clear text. # Hooks Headline: YOUR ABUNDANT LIFE AWAITS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action ORDER LEWIS HOWES' NEW BOOK & CLAIM EXCLUSIVE ACCESS + BONUS # Point of view - [object Object] # Storyline - The ad starts by stating, "YOUR ABUNDANT LIFE AWAITS", to immediately grab attention by promising a desirable future. The brand is conveying this message to entice the audience to consider what the book offers. - The ad features the book 'Make Money Easy' by Lewis Howes, highlighting its promise of financial freedom and a richer life. The brand is presenting the book as the solution to achieve the abundant life mentioned earlier. - The ad concludes with the call to action, "ORDER LEWIS HOWES' NEW BOOK & CLAIM EXCLUSIVE ACCESS + BONUS", to encourage immediate purchase. The brand is prompting viewers to take the next step and acquire the book to unlock its benefits.

# Ad summary This ad promotes the book "Make Money Easy" by Lewis Howes and offers insights on building a relationship with money to unlock financial peace and freedom. # Brand positioning Lewis Howes' brand is positioned as a guide to financial freedom through mindset and habit building. The brand promotes empowerment through a book that teaches people how to build a powerful relationship with money. The brand is focused on personal development and approachable rather than being about traditional investing. # Product "Make Money Easy" is a book by Lewis Howes that offers a non-traditional approach to financial freedom. It focuses on developing a powerful and energetic relationship with money. The book aims to teach readers the 7 money habits to unlock financial peace and freedom. It differentiates itself by focusing on mindset rather than investing. # Visual style The ad has a polished and professional aesthetic. It combines direct address from the author with clean motion graphic overlays. The editing rhythm is moderate, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Go to makemoneyeasybook.com and make sure to get your copy of Make Money Easy today. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with an address to viewers seeking financial freedom. - 00:03–00:07 The book "Make Money Easy" is introduced as the solution. - 00:07–00:15 It's clarified that the book isn't about investing but about building a relationship with money. - 00:17–00:22 The book promises to teach the 7 money habits for financial peace and freedom. - 00:22–00:29 The ad closes with a call to visit the website and get a copy of the book.

# Ad summary This ad promotes Lewis Howes' book, 'Make Money Easy.' The ad highlights the book's focus on healing one's relationship with money and aligning financial goals with a greater purpose. It also emphasizes that the book is a #1 New Release on Amazon and offers a free gift with order. # Brand positioning Lewis Howes is presented as a personal finance expert and the author of "Make Money Easy." The brand aims to occupy the space of accessible financial guidance, promoting the idea that creating financial freedom can be simple and aligned with a greater purpose. The brand aligns with values of self-improvement, mindful money management, and living a richer life, pushing against the perception that making money has to be difficult or stressful. The brand positioning is both functional (providing financial strategies) and emotional (healing one's relationship with money). # Product The advertised product is "Make Money Easy," a book by Lewis Howes that aims to help individuals create financial freedom and live a richer life. The book focuses on healing one's relationship with money and aligning financial goals with a greater purpose. It's presented as a #1 New Release on Amazon. The book is likely for individuals seeking to improve their financial literacy and mindset. The ad highlights that it makes learning about finance simple and easy. # Visual style The ad has a clean and informative aesthetic. The focus is on the product and the message is delivered through text overlays. The production quality is polished. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ORDER NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The ad presents the title of the book and offers a free gift for ordering. - 00:01–00:02 The ad highlights that the book is a #1 new release on Amazon. - 00:02–00:07 The ad highlights the goal of the book, and aligns your financial goals with a greater purpose, followed by a CTA.

# Ad summary This mobile-first ad promotes Lewis Howes' book, "Make Money Easy". The ad highlights the book's promise to "heal your relationship with money" and align financial goals with a greater purpose. It uses a static shot of the book cover with overlaid text and an "Order Now" button. The ad emphasizes a free gift with each order. # Brand positioning Lewis Howes is presented as a "New York Times Bestselling Author" with the book "Make Money Easy," suggesting a brand focused on expertise, simplicity, and financial empowerment. The brand aims to occupy the space of a trusted guide who provides actionable advice for creating financial freedom and living a richer life. By promoting the concept of healing one's relationship with money, the brand appeals to emotional and aspirational motivations, potentially setting itself apart from purely functional or investment-focused financial advice. # Product "Make Money Easy" by Lewis Howes is presented as a book designed to help readers "heal your relationship with money" and "align your financial goals with a greater purpose." The book aims to provide a pathway to "create financial freedom and live a richer life". The ad addresses the potential barrier of a strained or misaligned relationship with money by offering guidance and actionable strategies. This product is for individuals looking to improve their financial situation by focusing on both the practical and emotional aspects of money management. # Visual style The ad has a polished, commercial aesthetic with a focus on clear product presentation. It uses static shots and smooth text transitions. The production quality is high, aligning with the intent of promoting a reputable author and book. The pacing is slow and deliberate, with only a few text elements changing over the duration of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ORDER NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a static shot of the book cover against a textured background with a faint portrait of Benjamin Franklin. - 00:00–00:15 Text overlays appear, stating the book's title, author, and core promise to "heal your relationship with money" and align financial goals with purpose. - 00:00–00:15 The phrase "Free gift with order" appears in a red banner at the top of the screen, enticing viewers with an incentive to purchase. - 00:00–00:15 An "Order Now" button appears, prompting immediate action.

# Ad summary The ad encourages viewers to join the conversation by texting "CHAT" to the provided phone number. It features an image of Lewis Howes and a mock-up of a text message interface. # Brand positioning The brand aims to occupy the space of modern and direct communication. It promotes a sense of inclusivity and immediate engagement by urging customers to "Join the Convo" and "Text 'Chat' to start the conversation." The brand aligns with values of accessibility and convenience, pushing against traditional forms of communication by offering a direct, text-based approach. The brand positioning is functional, focusing on the simplicity and immediacy of starting a conversation. # Product The product is a conversational platform where users can engage in discussions by texting 'CHAT' to the provided phone number. It is designed for individuals who want to easily join and participate in ongoing conversations. The ad emphasizes the ease of initiating a conversation through a simple text message. The product addresses the barrier of initiating conversations by making it as simple as sending a text. It provides a direct way to start engaging with a community or platform. # Visual style The ad has a modern and clean visual aesthetic, using bright colors and a simple layout to draw attention to the key message. The production quality appears to be studio-shot. The visual motifs include a direct address to the viewer, the integration of a mobile interface, and the use of a celebrity figure. The image treatment includes background removal and color blocks to emphasize the text. The typography is large and bold, making it easy to scan quickly. # Hooks Headline: JOIN THE CONVO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action TEXT 'CHAT' # Point of view - [object Object] # Storyline - The ad opens by inviting viewers to "Join the Convo," immediately creating a sense of community and participation. This is told from the brand's perspective and serves to draw the viewer in by highlighting the opportunity to be part of something bigger. - The ad instructs viewers to "Text 'Chat' to start the conversation," providing a clear and direct call to action. This is conveyed from the brand's perspective, guiding the viewer on how to initiate engagement with the platform. - The ad presents the phone number (614) 350-3960, giving the viewer the specific information needed to take action. The brand is providing the specific call to action to participate. - The ad visualizes a chat interface featuring Lewis Howes. The brand shows what a conversation with Lewis Howes will look like in order to entice action.

# Ad summary This ad celebrates the 10-year anniversary of Lewis Howes' book, *The School of Greatness* while promoting his other books. # Brand positioning The brand is Lewis Howes, presented as a New York Times Bestselling author and expert in greatness, mindset, and masculinity. The brand promotes self-improvement through Howes' books. The brand's tone is motivational and aims to empower individuals to unlock their potential, live richer lives, embrace vulnerability, and create strong relationships. # Product The ad promotes multiple books authored by Lewis Howes. *The School of Greatness* is described as "a real-world guide to living bigger, loving deeper, and leaving a legacy." *The Mask of Masculinity* aims to teach men how to embrace vulnerability, create strong relationships, and live their fullest lives. *The Greatness Mindset: Unlock the Power of Your Mind and Live Your Best Life Today* focuses on mindset and personal empowerment. *Make Money Easy: Create Financial Freedom and Live a Richer Life* provides guidance on achieving financial freedom. These books all provide resources and guidance for improving one's personal, professional, and financial life. # Visual style The ad has a clean and professional aesthetic, using a white background and clear text overlays. The editing style consists of static shots and smooth transitions. The production quality is polished. The pacing is consistent, with a moderate tempo. The visuals sync with the shifts in the book carousels. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action LEARN MORE # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by highlighting the 10-year anniversary of Lewis Howes' book, *The School of Greatness*, celebrating this milestone. - 00:02–00:12 The ad transitions to feature Lewis Howes' other books, including *The Mask of Masculinity*, *The Greatness Mindset*, and *Make Money Easy*. - 00:12–00:14 The ad showcases Howes standing next to his book covers and includes a call to action to 'Learn More' about the best-selling books written by Lewis Howes.