How Levi's Advertises on Meta

# Ad summary This ad showcases a young woman wearing Levi's apparel from Galleria, set against an urban backdrop. # Brand positioning Levi's is presented as a classic, established brand that remains relevant and stylish. With its origins dating back to 1964, the brand occupies a space of timeless fashion, blending comfort and durability with a modern aesthetic. The ad showcases Levi's clothing being worn in a casual, everyday setting, promoting a lifestyle of ease and confidence. It follows category norms by presenting everyday wear but pushes against more polished styles by utilizing natural light and a real-world setting. # Product The ad features a Levi's denim shirt paired with wide-leg khaki cargo pants and white sneakers. The denim shirt is a light wash with button-down styling and chest pockets, and the cargo pants are a relaxed fit with large pockets. The complete outfit is a casual and comfortable, suitable for everyday wear. The ad highlights the versatility and timeless appeal of Levi's clothing. The outfit shown is youthful and fashionable, suggesting that Levi’s apparel is a stylish and comfortable option for a variety of occasions. # Visual style The ad has a casual, real-world aesthetic with natural lighting and minimal editing. The production quality is simple, giving it a UGC feel that aligns with social media trends. The editing style features static shots and smooth transitions. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A young woman picks up her purse from the ground in front of a wall with a Levi's logo and a Canadian maple leaf, suggesting a location in Canada. This moment establishes the setting and introduces the model. - 00:02–00:05 00:02–00:05: The woman sits against the wall and poses, showcasing the outfit from a seated position. This moment offers a different angle and allows viewers to see the entire outfit in a relaxed pose. - 00:05–00:07 00:05–00:07: The woman stands with her hands in her pockets, presenting a casual pose in front of the wall. This provides a clearer view of the outfit from a standing position. - 00:07–00:09 00:07–00:09: A shot focuses on the woman's purse, which is being carried in her hand. The shot then shows the woman from the waist down. - 00:09–00:11 00:09–00:11: The woman walks along a sidewalk. This shows the outfit in motion and in a real-world setting, reinforcing its wearability. - 00:11–00:16 00:11–00:16: Close up shots of the woman's face and outfit. This emphasizes the details of the clothing and accessories. - 00:16–00:18 00:16–00:18: The Levi’s and Galleria logos are displayed. This provides the brand information.

# Ad summary This ad showcases the new range of polos from Levi's, highlighting their different colors and patterns, presented by YOSSOK GALLERIA. # Brand positioning Levi's is presented as a premium fashion brand, particularly through its partnership with YOSSOK GALLERIA. The ad focuses on showcasing Levi's polo shirts as versatile and stylish clothing items, emphasizing the brand's focus on offering redefined premium fashion, that customers can incorporate into their personal style. There is a clear effort to maintain a clean and modern aesthetic that positions Levi's as a leader in the fashion industry. # Product The ad features Levi's polo shirts, showcasing a new range of colors and patterns. The polo shirts come in a variety of solid colors such as gray, purple, mint green, sea green, and white, as well as striped patterns in various color combinations. These polo shirts all include the iconic Levi's logo on the left chest. These are simple, classic polo shirts presented as versatile enough to mix and match with different styles. # Visual style The ad has a clean and simple aesthetic with a focus on showcasing the different colors and patterns of the Levi's polo shirts. The editing is straightforward with quick cuts between the model wearing different polo shirts. The production quality is polished, giving the ad a professional look. The pacing is moderate, with consistent cuts that align with the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a model standing in front of a backdrop that is half blue and half white, and showcasing several different Levi's Polo shirts. - 00:04–00:07 The ad continues showcasing the model wearing several different Levi's Polo shirts, and emphasizes that the polos come in a 'new range'. - 00:10–00:12 The ad continues showcasing the model wearing several different Levi's Polo shirts, and emphasizes that the polos come in different patterns. - 00:12–00:16 The ad continues showcasing the model wearing several different Levi's Polo shirts, and emphasizes that the polos come in different colors. - 00:16–00:20 The ad shows the model wearing several more different Levi's Polo shirts, before the brand logos are presented.

# Ad summary This Levi's ad features a male model showcasing the brand's new banded collar shirts. The video highlights the shirt's design and the variety of colors available. # Brand positioning Levi's is presented as a classic fashion brand that offers timeless style and quality. The brand aligns with a casual and cool lifestyle, pushing against overly formal or trendy attire by focusing on simple yet stylish pieces. Levi's occupies a space in the consumer's mind as a reliable brand for everyday wear, promoting a sense of authenticity and self-expression through its clothing. The brand positioning is functional, emphasizing the versatility and comfort of its products, while also tapping into emotional connection through style and individuality. # Product The featured product is Levi's banded collar shirts, designed with a modern, collarless neckline. These shirts are versatile, suitable for layering or wearing alone. The product comes in multiple colors, including blue with white stripes, solid green, and black. The shirts feature a front button closure and a small Levi's logo on the chest pocket. They appear to be made from a lightweight, breathable material, making them ideal for everyday wear. The shirts are shown paired with classic Levi's jeans, highlighting the brand's focus on simple, timeless style. The ad showcases that these shirts are a worth buying because they are a stylish alternative to standard button-down shirts. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the product in a straightforward manner. The editing style is static shots. The production quality is high-end commercial, with attention to detail in lighting and composition. The pacing is slow. The visuals are synced to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 A man walks into the frame, then stops and poses directly facing the camera. - 00:03–00:04 The model rolls up the sleeves of the shirt. - 00:06–00:09 The model poses in a different colored shirt. - 00:11–00:17 The model poses in a different colored shirt. - 00:17–00:18 The man walks out of the frame.

# Ad summary The ad promotes Levi's classic shirts. A male model showcases different patterned shirts while on-screen text highlights key aspects of the product. # Brand positioning Levi’s is presented as a heritage brand, and through the shirts themselves, it promotes a blend of classic style and modern versatility. The brand aims to occupy a space in the consumer's mind as a go-to for timeless pieces that can be adapted to individual style and personality. Levi’s positioning in this ad seems to downplay fleeting trends and instead focuses on the enduring appeal of well-made shirts with 'iconic fit', suggesting quality and style that transcends seasons. It aligns with a lifestyle that values individuality and personal expression, highlighting that with Levi's, there's 'a pattern for every personality.' # Product The ad showcases Levi's classic shirts in a range of patterns, highlighting their versatility and iconic fit. These shirts are designed for everyday wear, targeting individuals who value both style and comfort. The shirts feature button-down fronts, a chest pocket with the Levi's logo, and adjustable long sleeves. The USPs emphasized in the ad include the 'iconic fit' and the variety of available patterns, promising 'a pattern for every personality.' The ad also implies that the shirts can be styled in multiple ways—buttoned up for a more formal look or worn open over a t-shirt for a casual vibe. No specific purchase barriers are directly addressed, but the focus on variety and fit suggests that the shirts are designed to meet diverse preferences and body types. The ad is telling the viewer that these Levi's shirts are worth trying because they offer a blend of classic design, personal style, and comfortable wearability. # Visual style The ad has a polished aesthetic, with studio lighting and a clean backdrop. The editing rhythm is moderate, with static shots and smooth transitions. The production quality is high, resembling a traditional commercial with the intention of appealing to a broad audience. There are no apparent visual motifs or consistent pacing shifts throughout the ad. The cuts and text overlay are timed to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A man with curly hair walks into the frame. - 00:03–00:06 He stops and rolls up the sleeves of a blue striped shirt. The message conveyed is introducing the look. - 00:06–00:08 He models the shirt and appears to be styling himself. The message is showing the versatility of the clothing. - 00:08–00:11 He is now modeling the shirt in an open style to show a casual fit. The message is showing off a new way to wear the shirt. - 00:12–00:15 The man models a gray patterned shirt. He rolls up the sleeves, and adjusts the buttons. The message conveyed is the shirt's stylish look. - 00:15–00:20 He is now modeling the shirt in an open style to show a casual fit. The message is showing off a new way to wear the shirt.

# Ad summary This ad showcases the new range of classic shirts from Levi's, highlighting different patterns and fits available on Daraz. The ad features a model trying on various shirts, emphasizing style and personality through different patterns. # Brand positioning Levi's is presented as a classic, iconic brand offering a range of shirts for diverse personalities. The brand aims to occupy the space of providing accessible style and quality, aligning with a casual and confident lifestyle. It sticks to category norms by showcasing its product, while pushing against limitations by offering a wide variety of patterns that fit every personality. # Product The ad features Levi's classic shirts available on Daraz, highlighting their iconic fit and diverse patterns. These button-down shirts come in various designs, including blue stripes, gray plaid, and tan plaid. The shirts feature a front pocket with the iconic red Levi's tag. The ad emphasizes that there is a pattern for every personality, appealing to different styles and preferences. The different fits and patterns are highlighted as the value for the buyer. # Visual style The ad features a clean and polished aesthetic. The editing style uses quick cuts and static shots. The production quality is high-end commercial. The pacing is consistent with several cuts per minute. The cuts and text are timed to the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a model putting on a blue striped Levi's shirt. - 00:04–00:06 The ad highlights that there is a 'New range of Classic Shirts'. - 00:06–00:11 The model adjusts the cuffs and collar of a striped shirt. - 00:10–00:12 Text overlay: 'Iconic Fit. Every Pattern.' - 00:12–00:15 The model wears a plaid Levi's shirt, adjusting the cuffs. - 00:14–00:16 Text overlay: 'A pattern for every personality.' - 00:16–00:20 The model wears another plaid shirt, adjusting the sleeves and pockets.

# Ad summary This ad showcases Levi's new range of Classic Shirts. The ad features a male model wearing the shirts in different colors and styles against a simple background, emphasizing the iconic fit and versatility of the collection. The ad highlights the variety of shades available, positioning the shirts as a staple for every individual's story. # Brand positioning Levi's is presented as a classic, iconic brand offering timeless fashion staples. The brand positions itself as a provider of high-quality, versatile clothing suitable for various personal styles and stories. There's a focus on accessible, everyday fashion, positioning the brand as dependable and stylish for the modern individual. The brand seems to be pushing against fast fashion trends by focusing on the enduring appeal of its classic designs. Positioning is functional in that it emphasizes the comfort and timeless style of the products. # Product The ad features Levi's Classic Shirts, highlighting their iconic fit and availability in various shades. These shirts are designed for everyday wear and cater to individuals seeking timeless, stylish, and versatile clothing options. The shirts come in multiple colors like light green, brown, grey, and white and have long sleeves that can be rolled up for a more casual look. The shirts appear to be made from a comfortable fabric and feature a classic button-down design with a subtle Levi's logo on the pocket. The ad addresses potential purchase barriers by showcasing the shirts' adaptability and wide range of colors, emphasizing that there is 'A shade for every story' and an 'Iconic Fit. Every Shade.' # Visual style The ad has a clean and polished aesthetic, resembling a high-end commercial. The editing is relatively static with smooth transitions between shots. Production quality is high, with even lighting and clear focus. The pacing is moderate, with cuts timed to subtle shifts in the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A male model is shown standing in front of a split-color background, showcasing a light green Levi's Classic Shirt with blue jeans. - 00:02–00:05 The model adjusts the sleeves, emphasizing the shirt's fit and style. Text overlay appears stating, 'New range of Classic Shirts.' The message is to highlight the arrival of new colors/styles in the classic line. - 00:05–00:08 The model is now wearing a brown Levi's Classic Shirt, repeating similar poses and gestures as before. - 00:08–00:11 Text overlay appears stating, 'Iconic Fit. Every Shade.' Reinforcing the shirt's classic style and color options. - 00:11–00:14 The model is now wearing a grey Levi's Classic Shirt, continuing to pose and adjust the shirt. - 00:14–00:16 Text overlay states, 'A shade for every story.' This reinforces the idea of personalization and versatility. - 00:16–00:19 The model is now wearing a white Levi's Classic Shirt, again with similar poses and gestures. - 00:19–00:20 The brand logos appear and the model walks out of frame.

# Ad summary This ad features Rosé from BLACKPINK singing and playing guitar in a casual studio setting, promoting Levi's jeans. The ad emphasizes originality and confidence in being yourself. # Brand positioning Levi's is presented as a brand that celebrates individuality and originality. The ad associates Levi's with artistic expression and musical talent, positioning it as a brand for confident, creative individuals. Levi's aligns with a lifestyle of authenticity and self-expression, pushing against generic fashion trends by encouraging people to embrace their unique selves. The brand positioning is largely emotional, focusing on empowerment and confidence through personal style. # Product The ad features Levi's jeans, specifically highlighting their fit and style. The jeans are presented as a wardrobe staple that allows for personal expression and movement. Rosé is seen wearing light-wash, high-waisted jeans that showcase a relaxed, slightly baggy fit. The ad emphasizes the comfort and versatility of the jeans, suggesting they are suitable for everyday wear and creative pursuits. The jeans are intended for anyone who values comfort, style, and self-expression. # Visual style The ad has a casual, UGC-style feel with a polished commercial aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is high, but maintains a natural look. The pacing is slow and consistent, focusing on the music and Rosé's performance. Audio-visual sync is present, with the text overlay timed to coincide with the visual reveal of Rosé. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The camera focuses on a woman's backside wearing Levi's jeans as she walks and sways to music. This shot emphasizes the fit and movement of the jeans and captures attention with a dynamic visual. - 00:02–00:05 00:02–00:05 The shot transitions to a woman playing an acoustic guitar while singing, revealing her face. This beat connects the jeans to musical talent and artistic expression, adding a personal, creative element.

# Ad summary This promotional ad is for Levi's Long Weekend event. It features a 30% off sitewide sale on denim shorts, tees, tanks, and more. # Brand positioning Levi’s is presented as a classic, all-American denim brand with a long history. The brand promotes a casual and outdoor lifestyle, emphasizing comfort and versatility. The company embraces traditional styles while offering modern updates, positioning itself as a go-to brand for everyday wear. # Product The ad features denim shorts, tees, tanks, and lighter layers from Levi's. The ad highlights the brand’s wide range of apparel options with a 30% discount during the Long Weekend Event. The products are promoted for their versatility, comfort, and suitability for a casual lifestyle. # Visual style The ad has a simple, clean aesthetic with a focus on showcasing the products and the sale. The use of split screens and motion blur creates a dynamic feel. The overall production quality is polished, and the pacing is consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a split screen featuring various textures and close ups of Levi’s products to promote the brand's Long Weekend Event. - 00:05–00:09 The ad transitions to show on-screen text promoting the 30% off sale on a range of Levi's apparel. - 00:10–00:14 The ad concludes with a call to action to shop now, accompanied by the Levi’s logo.

# Ad summary This is a video ad promoting the new range of Darlene Utility Shirts by Levi's. The ad features a model showcasing the different shades and fits of the shirts. It highlights the iconic fit and versatility of the shirts for every story. # Brand positioning Levi's is positioned as a classic and iconic American brand that offers timeless, versatile apparel. The ad focuses on the brand's ability to provide fits for everyone. Levi's values the customer and the customer's personal story. The brand maintains a casual and approachable style, focusing on quality and fit. # Product The ad showcases Levi's Darlene Utility Shirts, emphasizing the new range and iconic fit available in every shade. The shirts are presented as versatile pieces suitable for various occasions. Different colors and styles of the shirts are shown, including striped and solid-colored options, with the model wearing them with a white t-shirt and dark jeans. The ad conveys that these shirts are a wardrobe staple that offers both style and comfort. # Visual style The ad has a clean and polished aesthetic with consistent lighting and static shots. The production quality suggests a professional commercial style, which reinforces the brand’s established image. The pacing is moderate and consistent, emphasizing the variety of shirts. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a model standing in front of a blue background, wearing a Levi's shirt. The Levi's logo appears on the screen. - 00:02–00:04 00:02–00:04: Text overlay reads, "New range of Darlene Utility Shirts," showcasing the product being advertised. The intention is to introduce the featured product to the audience from the brand's perspective. - 00:05–00:10 The video shows the model posing in different colored shirts. - 00:10–00:12 00:10–00:12: Text overlay states, "Iconic Fit. Every Shade." This reinforces the versatility and classic nature of the shirts from the brand's perspective, emphasizing fit and color options. - 00:12–00:14 00:12-00:14: The video shows the model posing in different colored shirts. - 00:14–00:17 00:14–00:17: Text overlay, "A shade for every story," highlights the personal connection and variety available, aiming to resonate with individual style preferences. - 00:17–00:20 00:17-00:20: The video shows the model posing in different colored shirts.

# Ad summary This ad for Levi's promotes the new opening of a Levi's store in Queensbay Mall. It also advertises a limited time promotion where Red Tab members get a free Levi's tee with a minimum spend of RM599. # Brand positioning Levi's is presented as a classic, well-known, and accessible clothing brand, specifically known for its denim and casual wear. The ad emphasizes Levi's retail presence with the promotion of their brick and mortar store and offers an incentive for existing customers via the Red Tab membership program. The brand positions itself as a mall-based apparel retailer and focuses on rewarding loyal customers. # Product The ad showcases a classic white Levi's t-shirt with the iconic Levi's logo printed in red on the chest. The tee is a promotional item being offered to Red Tab members who spend a minimum of RM599. This offer is available for a limited time, specifically from May 15-17. The t-shirt design may vary from the visual shown in the ad, and the offer is valid only while stocks last. Terms and conditions apply. # Visual style The ad uses a grid layout with four distinct quadrants. The color scheme primarily consists of blues, reds, whites, and grays. The denim texture used in the background of two quadrants gives the ad a casual, classic feel, and aligns with the brand's association with denim. The image quality is clean and well-lit, suggesting a professionally produced visual. The fonts used are bold and legible, making the information easy to read and scan. The overall style is straightforward and functional, with a focus on conveying information about the store opening and promotion. # Hooks Headline: NOW OPEN LEVI'S® QUEENSBAY MALL # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad first announces the grand opening of the new Levi's store in Queensbay Mall, telling customers that the location has moved to Level 1 (1F-100-103) South Zone. This informs the viewer of the updated store location. - The ad shows an image of the store front with the Levi’s logo and vertical stripes in the brand’s traditional colors of blue and white. This reinforces the announcement of the new location and provides a visual reference. - The ad presents a promotional offer for a free Levi’s tee with a minimum spend, available only to Red Tab members from May 15-17. This creates a sense of exclusivity and encourages spending to redeem the offer. - The ad shows the free Levi’s tee as the product in the promotion, offering a visual of the item being promoted. The copy indicates that the t-shirt design may vary from the image and alerts the viewer to the terms and conditions, which are intended to manage expectations.

# Ad summary This ad for Levi's features two women modeling different denim dresses. Text overlay provides an offer to pair up and save on new favorites. # Brand positioning Levi's is presented as a heritage denim brand with an emphasis on both style and affordability. The brand promotes itself as an authority in classic American fashion, offering updated denim pieces for the modern woman. Positioning itself as a trusted name, Levi's is presented as a source for versatile and stylish denim apparel. # Product The ad showcases two different denim dresses from Levi's. The first dress is a dark wash denim mini dress with a square neckline and a full-length zipper down the center. The second dress is a lighter wash denim midi dress with thin straps and a V-neckline, featuring a white lace trim at the hem. Both dresses are designed for women and emphasize the brand's modern take on classic denim. # Visual style The ad features a clean, studio-shot aesthetic with neutral background tones. The lighting is soft and even, emphasizing the texture and color of the denim dresses. The composition is balanced, with the two models positioned symmetrically. The overall visual style is modern and minimalist, highlighting the brand's focus on contemporary fashion. # Hooks Headline: DOUBLE THE STYLE # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows two models wearing Levi's denim dresses. This is used to showcase the different styles and fits available, highlighting the brand's variety. The viewer experiences this from the brand's perspective, showing their latest offerings. - Text appears in the center of the frame stating 'DOUBLE THE STYLE / Pair up and save on new favorites.' This is intended to grab attention and communicate a promotional message from the brand. It encourages customers to purchase multiple items. - A small-print disclaimer, 'TERMS & CONDITIONS APPLY,' appears at the bottom. This provides necessary legal information from the brand to ensure transparency.

# Ad summary This ad by Levi's promotes an exclusive gift with purchase offer. Customers who spend 3,500 Baht receive a free passport holder. The offer is valid from May 5th to May 29th. # Brand positioning Levi's is presented as a premium brand offering high-quality, stylish clothing and accessories. The brand is positioned as offering exclusive promotions that enhance the perceived value of their products. By offering a gift with purchase, Levi's aims to provide an added incentive for customers to spend a certain amount, reinforcing the brand's appeal as a provider of desirable, high-value items. # Product The ad features a light blue passport holder with a black elastic closure, offered as an exclusive gift with purchase from Levi's. The passport holder includes a matching luggage tag. The product is for Levi's customers who are looking for travel accessories. The unique selling point is that the product is a free gift when you spend 3,500 Baht, and it has a retail value of 690 Baht. The ad aims to incentivize customers to purchase more Levi's products by highlighting the added value of receiving this free passport holder, addressing the purchase barrier by sweetening the deal with a travel accessory. # Visual style The ad features a clean, minimalist aesthetic with a soft color palette. The image is well-lit, emphasizing the texture and details of the passport holder and its packaging. The overall style is modern and appealing, aligning with Levi's brand image. # Hooks Headline: EXCLUSIVE GIFT WITH PURCHASE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the Levi's logo, reinforcing brand recognition. The brand is speaking to the value of the product. - Next, the ad introduces the exclusive gift with purchase offer, enticing potential customers with a valuable incentive. Levi's is communicating the offer available. - The ad specifies that customers who spend 3,500 Baht will receive a free passport holder, providing a clear and actionable offer. Levi's is outlining the requirements for recieving the gift. - The ad further emphasizes the value of the free passport holder by stating its retail price of 690 Baht, enhancing the perceived benefit of the offer. Levi's is showing the value. - The ad concludes by stating the promotional period, creating a sense of urgency for potential customers to take advantage of the offer. Levi's is limiting the availability of the offer.

# Ad summary This image ad promotes the grand opening of a Levi's store in Queensbay Mall. It features a promotional offer for a free Levi's tee with a minimum spend for Red Tab members. # Brand positioning Levi's is presented as an established, classic denim and apparel brand. The brand appears to occupy a space of heritage and authenticity within the fashion market. The ad focuses on a specific promotional event connected to a store opening. The brand continues to target consumers who appreciate its iconic status and long-standing presence in the apparel industry. Levi's leverages its recognizable logo and brand name to signal quality and familiarity to its customers. # Product The primary product featured is a classic white Levi's t-shirt with the iconic Levi's logo printed in red on the chest. It's a simple, everyday garment targeting a broad audience. The t-shirt is offered as a promotional gift for Red Tab members who spend a minimum of RM599. This offer serves as an incentive to drive sales and reward loyalty. The ad also showcases a storefront, implying the brand offers a wide range of apparel and accessories. The promotional language addresses the purchase barrier by offering a 'free' item upon reaching a spending threshold, thus incentivizing purchase. # Visual style The ad has a clean, promotional visual style. The use of a denim texture in the background reinforces the brand's identity. The layout is divided into sections to clearly present information. The ad features lifestyle imagery by showing the storefront. The color palette is limited to red, white, and blue, aligning with the brand's color scheme. The overall image has a polished, high-quality appearance. # Hooks Headline: FREE LEVI'S® TEE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by announcing the grand opening of a Levi's store at Queensbay Mall. This serves to raise awareness and excitement around the new location. The brand is communicating this information. - The ad promotes an exclusive offer of a free Levi's tee for Red Tab members with a minimum spend of RM599. This is intended to incentivize purchases and reward customer loyalty. The brand is presenting the offer. - The ad includes small print regarding the terms and conditions of the offer, highlighting that it is valid only for Red Tab members while supplies last and that the T-shirt design may vary. This is intended to manage expectations and avoid potential dissatisfaction. The brand is communicating this disclaimer.

# Ad summary The ad features a person wearing Levi's clothing, including a top and camo shorts, and it advertises almost-summer styles. # Brand positioning Levi's is presented as a brand offering stylish and casual clothing for the younger generations, focusing on a laid-back, summery vibe. The ad emphasizes current fashion trends, showcasing the brand's ability to stay relevant and stylish. Levi’s has a vintage feel and is known for comfort and quality with a youthful spirit. # Product The featured products are the Levi's women's collection. The main product is a vibrant orange top with a knitted design and tie straps, paired with high-waisted camo-print shorts. The top appears lightweight and suitable for warm weather, while the shorts have a relaxed fit, suggesting comfort and casual style. A brown belt cinches the shorts at the waist. The Levi's brand logo is prominently displayed, reinforcing the brand's identity. The ad focuses on the upcoming summer season and the need for fashionable, everyday wear, positioning these products as essential for a stylish, casual wardrobe. # Visual style The ad has a bright, natural, outdoor shot with shallow depth of field. The visual elements are very clear, and the styling has a clean, contemporary feel with a modern-meets-retro vibe. # Hooks Headline: Almost-Summer Styles # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing a model in Levi's clothing, setting the stage to highlight the brand's summer collection. This is from the brand's perspective, intending to capture the viewer's attention with stylish visuals. - The focus shifts to the specific Levi's outfit, emphasizing the individual pieces and how they come together to create a fashionable look. The brand shares this perspective to spotlight the versatility and appeal of their clothing line. - The ad concludes by highlighting the 'Almost-Summer Styles,' nudging viewers to update their wardrobe for the upcoming season. The brand uses this perspective to encourage viewers to consider Levi's as their go-to choice for summer fashion, signaling a call to action.

# Ad summary This ad promotes a complimentary Levi's card holder with a minimum purchase of $180, available while supplies last. # Brand positioning Levi’s is presented as a classic denim brand, recognizable by its logo. The brand is established and iconic, offering timeless style. The ad is promoting a complimentary card holder with purchase, further incentivizing potential customers with a free gift as part of a purchase incentive. # Product The advertised product is a complimentary card holder from Levi's offered with a minimum spend of $180. The card holder appears to be made of brown leather, with a rounded flap closure and the Levi's logo subtly embossed on the front. The gift is presented as a premium bonus for customers who meet the minimum purchase requirement. The ad highlights limited availability while stocks last, creating a sense of urgency to take advantage of the promotion. # Visual style The ad has a clean and simple visual style. The image is well-lit and features a neutral color palette, with a focus on the product and the Levi's brand. The layout is uncluttered and the typography is legible. This conveys a sense of understated sophistication. # Hooks Headline: COMPLIMENTARY CARD HOLDER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad announces a special offer: a complimentary Levi's card holder. This serves as the hook to grab the viewer's attention with an enticing free gift. The brand is communicating the core offer to potential customers. - The ad specifies the conditions required to redeem the offer: a minimum spend of $180. By setting this condition, the brand is showing how the offer is attainable, while also encouraging customers to spend more. The brand is communicating the criteria to redeem the offer. - The ad emphasizes the limited availability of the card holder, stating 'while stocks last'. This is intended to create a sense of urgency. The brand is communicating the offer availability.

# Ad summary This image ad by Levi's promotes a sale of 30% off when the user buys 2 or more polos or shirts. The ad features two Levi's shirts. # Brand positioning Levi's is presented as a traditional, all-American clothing brand known for quality and style. The brand caters to a wide audience seeking durable and fashionable clothing. With classic designs and a focus on simplicity, Levi's appeals to those who value timeless style and heritage. The inclusion of a polo shirt and button-down shirt suggests the brand aims to offer versatile options for different occasions, from casual to semi-formal. The brand values simplicity and quality, making it appealing for consumers who appreciate reliable clothing that transcends trends. # Product The ad features two different Levi's shirts. The first shirt is a light green button-down shirt with a classic collar and a small Levi's logo tag on the chest pocket. The shirt has a relaxed fit and is made from a comfortable-looking material, likely cotton. The second shirt is a white polo shirt with thin, dark green horizontal stripes. It features a traditional polo collar with a two-button placket and the Levi's logo embroidered on the chest. Both shirts are presented as versatile pieces suitable for various occasions, appealing to customers seeking comfortable and stylish options. The promotional offer of a discount when buying two or more suggests the brand wants to encourage customers to purchase multiple items. # Visual style The ad has a clean and minimalistic style, focusing on the clothing and promotional text. The lighting is soft and even, creating a bright and inviting atmosphere. The overall aesthetic is modern and simple, with a focus on presenting the products in a straightforward manner. # Hooks Headline: FLAT 30% OFF # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing the Levi's brand, setting the stage for a clothing promotion. This is told from the brand's POV and conveys basic branding and context. - Next, the image highlights an 'Eid Sale,' creating urgency and relevance for customers celebrating Eid. This is being told from the brand's POV and conveys special pricing for a limited time. - The ad highlights a 'Flat 30% Off' when you buy 2 or more polos/shirts, incentivizing customers to purchase multiple items. This is from the brand's POV and offers a discount for buying more. - The image shows a light green button-down shirt and a white polo shirt with dark green stripes, showcasing the types of shirts available in the promotion. This is from the product's POV and shows the items being offered.

# Ad summary A product ad for Levi's, showcasing a promotion that offers a discount of 10% on one item and 20% on two items. # Brand positioning Levi's is presented as a classic, all-American brand offering timeless apparel. The brand is positioned as accessible and relevant. The ad emphasizes value with the featured discounts, suggesting the brand aims to provide quality products at attractive prices, appealing to budget-conscious consumers without sacrificing style or heritage. # Product The featured product is a long-sleeve white button-down shirt with a band collar and a single pocket on the left breast. It's shown being worn by a male model with the sleeves rolled down and all buttons fastened except for the very top one. The shirt is paired with khaki pants. No explicit features are mentioned, but the ad highlights an opportunity to purchase the shirt, with discounts increasing when you purchase two. The ad addresses potential purchase barriers by offering discounts, making the product more appealing. # Visual style The ad features a clean and modern visual style. The use of contrasting colors and minimalist design creates a clear hierarchy of information, drawing attention to the key elements: the logo, the discount offer, and the product. The lighting is bright and even, showcasing the product clearly. The photograph is of high quality and the layout is well balanced with sufficient negative space. # Hooks Headline: BUY 1 GET 10% OFF + BUY 2 EXTRA 20% OFF # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad begins by showcasing the Levi's brand logo, immediately establishing credibility and recognition. This is told from the brand's perspective to build trust and association with quality. - Next, the ad presents a discount offer: 'BUY 1 GET 10% OFF + BUY 2 EXTRA 20% OFF'. This messaging, from the brand's perspective, aims to incentivize purchases by highlighting potential savings. - The ad features a model wearing a Levi's shirt, providing a visual context for the product and its style. The model provides the customer's perspective showing how the product looks when worn. - The ad ends with a 'SHOP NOW' call to action, prompting immediate purchase. This is the brand's final push to drive conversion.

# Ad summary This ad shows a man wearing multiple Levi's shirt and pant outfits. The Levi's logo appears throughout the ad. # Brand positioning Levi's is presented as a staple brand in the fashion industry. This is implied through the model wearing multiple pieces of clothing from the brand in different locations. The brand aligns with a relaxed, hip lifestyle. # Product The products featured in the ad are multiple Levi's t-shirts and pairs of Levi's pants. The t-shirts are presented as relaxed-fit streetwear, with one shirt being white with a small logo on the front and a larger graphic on the back. Another shirt is black with a white graphic on the front. A third shirt is yellow with the Levi's logo on the chest. The pants are a relaxed fit. Some are dark grey, and some are a light tan. # Visual style The ad has a trendy, hip aesthetic. Quick cuts and jump cuts are used throughout the ad. The production quality is polished. The music is timed to the cuts. The overall pacing is quick. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with closeups of the model's hands, neck, and chest, showcasing his jewelry and the Levi's shirt he is wearing. This conveys the brand's association with a hip, relaxed style. The perspective is from a detached observer. - 00:04–00:05 00:04–00:05 The Levi's logo appears on screen. This reinforces the brand identity. The perspective is from the brand. - 00:05–00:08 00:05–00:08 The model is shown walking in the white Levi's t-shirt, showing the back of the t-shirt. This highlights the shirt's design. The perspective is from a detached observer. - 00:08–00:09 00:08–00:09 The model is shown wearing Levi's pants. This showcases another Levi's product. The perspective is from a detached observer. - 00:09–00:12 00:09–00:12 The model is sitting and standing wearing the Levi's shirt and pants. This shows the clothes being worn in a casual setting. The perspective is from a detached observer. - 00:12–00:23 00:12–00:23 The model is shown wearing a black Levi's shirt and grey pants. This displays another Levi's outfit. The perspective is from a detached observer. - 00:23–00:33 00:23–00:33 The model is shown wearing a yellow Levi's shirt and tan pants. This displays another Levi's outfit. The perspective is from a detached observer. - 00:33–00:34 00:33–00:34 The Levi's logo appears again. This reinforces the brand identity. The perspective is from the brand.

# Ad summary This video promotes Levi's Long Weekend Event, offering 30% off sitewide on items such as lighter layers, denim shorts, tees, and tanks. The ad uses a split-screen visual style with close-ups of clothing textures and outdoor scenery to enhance the shopping experience. # Brand positioning Levi's is positioned as a brand offering a wide range of apparel, including denim, tees, tanks, and lighter layers. It aims to be a go-to for everyday wear, with a focus on providing options for various occasions. The brand does not push against any particular category norms but focuses on offering quality and style in its product range. The brand positioning is both functional, offering a variety of clothing items, and lifestyle-oriented, aligning with casual and everyday activities. # Product The advertised products include various apparel items from Levi's, such as denim shorts, tees, tanks, and lighter layers. These products are intended for everyday wear and are suitable for casual occasions. The ad highlights a 30% sitewide discount during the Long Weekend Event. The USPs emphasized are the variety and availability of different clothing options, catering to a range of preferences. The ad promotes the idea that these products are worth buying because of the significant discount and the versatile style they offer. # Visual style The ad has a fast-paced, dynamic visual style, using a split-screen with moving visuals to create a sense of urgency and excitement. The production quality appears polished, with a focus on textures and vibrant colors. The editing style employs quick cuts and constant motion to keep the viewer engaged. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a split-screen showing textures and scenes. - 00:05–00:09 The ad introduces the 'Long Weekend Event' with a discount offer. - 00:10–00:12 The ad shows a 'Shop Now' CTA. - 00:13–00:14 The ad ends with the Levi's logo.

# Ad summary This ad promotes the Levi's brand and a 30% off sitewide sale for a limited time during a long weekend event. # Brand positioning Levi's is presented as an established, all-American denim and apparel brand that celebrates a casual, outdoor lifestyle. The brand leverages its iconic logo to reinforce its heritage and trustworthiness. Positioned to be timely, the brand is offering a sitewide promotion, reinforcing the appeal for consumers seeking both quality and value. The brand targets consumers seeking a blend of classic style and seasonal outdoor experiences. # Product This ad promotes Levi's apparel, specifically denim. The ad doesn't highlight specific garments or features other than the fact that the promotion is 'sitewide,' suggesting a wide range of products are available. The product on display is denim apparel, represented by a close-up of denim seams and pockets. The ad is timed to the long weekend, encouraging viewers to make purchases in correlation with the upcoming holiday. # Visual style The ad uses a blurred, slightly grainy aesthetic with a muted color palette. The composition uses a split-screen effect to combine different outdoor-themed visuals with the brand logo and promotional messaging. # Hooks Headline: 30% OFF SITEWIDE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by visually segmenting the theme into four quadrants, which is visually displayed through the color palettes, to create intrigue and imply variety. The brand is attempting to evoke a sense of the season. - The ad establishes a key brand message by presenting the Levi's logo at the top center, with the words, 'THE LONG WEEKEND EVENT', to capture audience attention with brand recognition and event association. The brand wants to quickly inform the audience of who the ad is for and why it matters. - The ad highlights the main value proposition by displaying '30% OFF SITEWIDE' in the center of the screen, attracting viewers with a clear, easy-to-understand offer and drive sales. The brand uses a key incentive to increase engagement.