How Les Secrets de Loly Advertises on Meta

# Ad summary This Meta image ad compares the brand's hair styling gel, 'Sleek & Slay,' with a 'classic gel' option, likely representing competitor products. The ad showcases customer reviews and ratings for each, with an emphasis on the positive feedback for 'Sleek & Slay'. # Brand positioning The brand, 'LSL', presents itself as a solution for individuals seeking effective hair styling products, particularly hair gels designed for textured hair. The brand aims to occupy a space in the consumer's mind that emphasizes gentle yet effective styling, without the drawbacks of traditional gels that may cause damage or residue. The brand promotes values of hair health and ease of use, contrasting with norms of potentially damaging styling products, positioning itself as a modern solution to styling concerns. The brand positioning leans towards functional benefits by providing hair products that work to prevent breakage. # Product The advertised product is 'Sleek & Slay', a hair styling gel by LSL that seems to be part of a 'Kit PARFAIT!' or a perfect kit. It is for individuals with textured hair who seek a gentle and effective hair styling gel to help style and slick their hair. Its USP is preventing breakage, which is conveyed through customer testimonials. The product can be used for any hair styling occasions, particularly when one wants to style or slick their hair. The ad aims to eliminate any concerns about hair breakage and residue. # Visual style The ad has a highly polished, studio-shot production quality. It utilizes a grid layout to present a clear visual comparison between the two gel options. The image treatment includes background removal and bright color grading. The typography is large and bold, with a clean and modern aesthetic. The visual style disrupts typical norms with the use of avatars and simple background to make the products and text more scannable, catching the eye in a busy feed. # Hooks Headline: GEL CLASSIQUE VS Sleek & Slay # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing two different gel options side-by-side to create a sense of comparison between a traditional hair gel and the featured brand's hair gel. This is from the brand's perspective to highlight the differences between the products, prompting viewers to compare the two options and consider the benefits of 'Sleek & Slay'. - Next, the ad presents customer testimonials and ratings for each gel option to demonstrate the product's effectiveness and customer satisfaction. The viewers are experiencing this from the customer’s perspective to reinforce trust and credibility in the brand, influencing purchase decisions. - Finally, the ad visually contrasts the experiences of using each gel option to emphasize the potential negative outcomes of using the 'classic gel' and the positive results of using 'Sleek & Slay'. The viewers are experiencing this from the perspective of a potential customer to reinforce the unique selling points of 'Sleek & Slay', further influencing purchase decisions.

# Ad summary This ad highlights the Sleek & Slay product through a customer testimonial. It addresses the problem of hair styles that don't stay in place, and uses a testimonial from someone named Jessica to emphasize the product's effectiveness. # Brand positioning The brand is positioned as a solution for sleek hairstyles that last, directly addressing the common frustration of styles not holding. It presents itself as a reliable choice for achieving and maintaining polished looks, focusing on efficacy and customer satisfaction. # Product The product being advertised is Sleek & Slay, designed to help maintain sleek hairstyles. It is presented as an effective solution for those struggling with hair styles that do not hold. The ad features a customer testimonial emphasizing the product's efficacy, suggesting it is worth trying for its ability to keep hair in place. # Visual style The ad has a clean, modern aesthetic with a bright pink background and white text overlay. The image is well-lit and features a direct product demonstration. The overall style is eye-catching and designed to stand out in a social media feed. # Hooks Headline: UN PLAQUAGE QUI NE TIENT PAS ? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question, “UN PLAQUAGE QUI NE TIENT PAS?” (A style that doesn’t hold?), addressing the audience directly and highlighting a common hair styling frustration. The ad intends to engage viewers who experience this problem and introduce the product as a solution, from the brand's perspective. - The ad presents a customer testimonial from 'Jessica' stating, "J'ai acheté le produit pour tester sans conviction et j'ai été très agréablement surprise de constater son efficacité. Je le recommande et le rachèterai à coup sur." (I bought the product to test without conviction and I was very pleasantly surprised to see its effectiveness. I recommend it and will buy it back for sure). The intention of this quote is to show the customer's initial skepticism and eventual satisfaction, highlighting the product's reliable performance, from the customer's perspective. - A "NOUVEAUTÉ" (new) badge is displayed to highlight the product's recent availability, creating a sense of urgency and exclusivity, from the brand's perspective. - The product, "Sleek & Slay," is showcased with the woman demonstrating how to use the product. This is designed to visually demonstrate the product and show its use in achieving sleek hairstyles, from the brand's perspective.

# Ad summary This ad for Les Secrets de Loly is designed to educate viewers about textured hair and promote the brand's line of products with routines tailored to different hair types. The ad uses simple text and graphics to walk through each of the 4 steps, which are cleaning, detangling, moisturizing, and defining curls. # Brand positioning Les Secrets de Loly is a brand that formulates hair care products specifically designed for textured hair types, including wavy, curly, coily, and kinky hair. The brand aims to empower individuals with textured hair to understand and embrace their natural hair. It offers routines tailored to the unique needs of each hair texture, which acknowledges that textured hair tends to be naturally drier due to the difficulty of sebum reaching the ends of the hair shaft. # Product The advertised products are a range of hair care products designed for textured hair. The products include a shampoo (Perfect Match), conditioner (Pink Paradise), hair primer (Kurl Nectar), and hair gel (Boost Curl). The products are designed to address the specific needs of textured hair, which tends to be naturally drier. The four-step routine promoted is designed to add moisture and definition and includes cleansing, detangling, moisturizing, and defining curls. The routines are tailored to each hair texture, with specific product recommendations for wavy, curly, coily, and kinky hair. # Visual style The ad has a simple, DIY-style aesthetic, featuring hand-drawn elements and text overlays. The video is shot in a top-down perspective, with the focus on the paper and the presenter's hand. The editing is straightforward, with static shots and occasional zooms to highlight specific details. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Découvre la routine faite pour tes boucles en cliquant juste en dessous. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad asks what textured hair is. - 00:03–00:04 The ad explains that textured hair isn't one type of hair. - 00:05–00:09 The ad lists different hair textures. It shows that you can have wavy, curly, coily, and kinky hair. - 00:10–00:13 The ad explains that the tighter the curl, the harder it is for sebum to pass. - 00:14–00:17 The ad states that as a result, textured hair is naturally more dry. - 00:18–00:22 The ad states that a lot of people think that hair styling comes from the coiffant product, but the ad shares that all the steps must be respected. - 00:23–00:30 The ad shows an effective routine has four steps. The ad lists that you need to clean, detangle, hydrate, and define. - 00:31–00:33 The ad shares that when each step is respected, the curls are able to find their natural form. - 00:34–00:38 The ad states that this is why Les Secrets de Loly propose routines adapted to each texture. - 00:38–00:44 The ad displays the routine for wavy, curly, coily, and kinky hair. - 00:45–00:50 The ad shares that understanding your hair texture is learning to love it and encourages viewers to discover the routine made for their curls.

# Ad summary A short video ad in French demonstrating how to style curly hair using products by Les Secrets de Loly. The video shows the before and after of the styling routine. # Brand positioning Les Secrets de Loly is presented as a brand dedicated to curly and natural hair care. The ad emphasizes ease of use and achieving "on fleek" styles, suggesting the brand aims to empower individuals to confidently manage and style their natural curls. The brand appears to focus on making curly hair maintenance accessible, promoting self-care and style expression within the curly hair community, while ignoring norms in the broader market. # Product The featured product is a hair styling cream designed for curly hair. It comes in a white color and a wide jar. The product claims to keep the hair styled on fleek and is used to smooth the hair close to the face to style baby hairs. The ad shows it being used to create smooth, defined edges and to slick back sections of curly hair into a half-up hairstyle. It addresses the purchase barrier of difficulty in styling curly hair, showing how easily the product can create a polished look. The other product featured in the video is a spray bottle, used to moisten the hair with what is presumed to be a product designed for curly hair. # Visual style The ad has a UGC feel, with natural lighting and minimal editing. Quick cuts are used to show the different steps of the styling process. The production quality is high enough to clearly see the product and the styling techniques, but retains a casual, accessible vibe suitable for social media. The pacing is relatively quick, keeping the viewer engaged through short, informative segments. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator displays her curly hair, styled in a half-up hairstyle with defined edges, showcasing the end result of the styling process. The message is to show the user the style that can be achieved. - 00:02–00:03 The creator holds the hair styling product, presenting it to the viewer as the tool to achieve the shown style. - 00:03–00:04 The creator sprays her hair with a spray bottle, preparing the hair for styling. This shows the first step in the process. - 00:04–00:05 The creator divides her hair into two sections. - 00:05–00:07 The creator uses her fingers to pull out the hair cream and place it on her fingers. - 00:07–00:10 The creator is shown pulling her hair into a half-up ponytail, then smoothing her baby hairs in place. - 00:10–00:12 She sprays a small area of hair with water, then smooths it with a brush. - 00:12–00:14 The creator fixes the ponytail into place with elastics. - 00:15–00:18 The creator applies more hair product with a tool and smooths her edges with a brush. - 00:18–00:23 The creator shows off the finished look, turning to the side to demonstrate the style. - 00:23–00:26 The creator holds the spray bottle and smooths a smaller portion of her hair with the hair cream and a brush. - 00:26–00:28 The creator displays the finished hair.

# Ad summary This ad features a creator trying out Loly in the sky's Slick and Slay cream that promises sleek styles without gel. She shows the tools she uses for the sleek back hairstyle, and applies the cream to her hair. After letting it sit, she reveals the final result. # Brand positioning Loly in the sky is presented as a solution for sleek hairstyles without using gel, which implies the brand differentiates itself in the hair-styling market by offering healthier alternatives. The brand is positioned as being on top of the latest trends and innovations in hair care, making it appealing to consumers looking for effective and modern solutions. By promising high performance, Loly in the sky aims to occupy a space in the consumer's mind as a provider of reliable and damage-free hair styling options, particularly for those who want to maintain healthy hair while achieving stylish looks. # Product Loly in the sky's Slick and Slay cream is presented as a hair product designed to achieve sleek hairstyles without the need for traditional gel. It promises long-lasting hold and anti-breakage benefits, positioned as a healthier alternative to gel, which can often cause damage and dryness. The product is applied to the edges of the hair to smooth and flatten them, creating a polished look. It aims to replace gel, provide long-lasting hold, prevent breakage, and hydrate the hair. The target audience is individuals looking for hair styling solutions that not only provide a sleek appearance but also care for the health of their hair, making it suitable for regular use without the fear of damage. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean background. The editing style is simple with static shots and minimal transitions. The pacing is consistent throughout the video. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator begins by expressing her excitement to try a product that promises to eliminate the need for gel when creating sleek hairstyles, holding the product up to the camera. - 00:05–00:13 00:05–00:13: She introduces other tools she plans to use with the hair cream. These include a water mister, a sleek boar bristle brush, and a 3-in-1 tool for parting hair and laying baby hairs. - 00:13–00:20 00:13–00:20: The creator divides her hair and starts spraying water onto it. This is told from her POV, and the tone is casual and friendly. - 00:20–00:30 00:20–00:30: She comments on the lightness and moisturizing effect of the water spray, and starts brushing her hair, grooming it into the desired shape. - 00:31–00:43 00:31–00:43: She opens the product container and applies the hair cream to her edges. She notes that the cream is supposed to replace gel, be long-lasting, anti-breakage, and hydrating. - 00:43–00:52 00:43–00:52: After applying the product, she expresses a sense of transformation and excitement, noting how well the product slicks the hair down. She wraps a green scarf around her head to let the product set. - 00:52–00:57 00:52–00:57: After waiting five minutes, she removes the head scarf to reveal her sleek hairstyle. - 00:57–01:05 00:57–01:05: She expresses her satisfaction with the product's ability to achieve a sleek style without gel. She holds the product up and gives it a 10/10 rating, commenting on its performance.

# Ad summary The ad highlights the issue of hair products that damage hair, then offers a solution with a testimonial from a customer praising the featured product for its ability to style hair without causing breakage. The ad showcases a woman using the product to style her hair, reinforcing the product's effectiveness and benefits. # Brand positioning Sleek & Slay positions itself as a hair care brand focused on styling without compromising hair health. The brand places emphasis on delivering products that allow customers to achieve sleek styles without causing breakage. Sleek & Slay differentiates itself by challenging the norm of hair styling products that can damage hair, promoting a solution that values hair integrity. The brand aims to occupy a space in the consumer's mind as a reliable, health-conscious styling option. # Product Sleek & Slay offers a hair product designed for achieving sleek hairstyles without causing hair breakage. The product comes in a white jar with an orange lid. It is suitable for individuals seeking to style their hair while maintaining its health. The product's USP is its ability to prevent hair breakage during styling. The ad showcases the product being applied with a pink brush to the hairline. By addressing the common purchase barrier of hair damage from styling products, Sleek & Slay presents itself as a safe option for achieving sleek styles. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on bright, gradient colors, particularly pink. The typography is clean and legible, with a mix of script and sans-serif fonts. The image treatment includes background removal and color grading to enhance the overall visual appeal. # Hooks Headline: UN PLAQUAGE QUI ABIME LES CHEVEUX ? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by posing a question about the damaging effects of hair styling products, aiming to capture the attention of viewers concerned about hair health. The brand is framing a problem. - Next, a customer testimonial is shared, claiming that they have found a product that allows them to style their hair without breakage. The customer is speaking, offering a solution to the problem presented. - The ad shows a woman applying the Sleek & Slay product with a pink brush, visually demonstrating how the product is used and its potential results. The customer is showing a moment of use. - Finally, the Sleek & Slay product is prominently displayed, reinforcing its role as the solution to hair breakage during styling. The brand is reinforcing the product as a solution.

# Ad summary This ad compares the effects of "Gel Classique" to "Sleek & Slay" on two animated women's hair. The first woman has dry, damaged hair and the second woman has sleek, nourished hair. # Brand positioning This brand distinguishes itself by promoting products that address common issues related to textured hair, such as dryness, breakage, and undefined frizz. By offering solutions that nourish and strengthen the hair fiber, protect against traction alopecia, and tame frizz and baby hairs, the brand positions itself as a provider of effective hair care for achieving sleek and healthy styles. The brand's product is presented as the solution to achieving a polished and confident look, suggesting a focus on both functional benefits and emotional satisfaction. # Product This product is hair gel designed to nourish and strengthen the hair fiber, protect against traction alopecia, and tame frizz and baby hairs. Its purpose is to transform hair from being dry, fragile, and prone to breakage to being sleek and healthy. It is for individuals who experience issues such as dry and damaged hair, breakage, and undefined frizz and baby hairs. The product offers functional benefits such as nourishing and strengthening the hair, protecting against traction alopecia, and taming frizz and baby hairs. The ad emphasizes that this product can transform hair into a sleek and healthy style. # Visual style This ad has a polished, studio-shot production quality with a split-screen layout. The visual motifs include clear typography and cartoon imagery. The image treatment has bright, flat colors with cartoon avatars. The typography integration is large and bold. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a split screen comparing the before and after results of using the product. On the left, the ad highlights the problems with "Gel Classique" such as dry, fragile hair, breakage and undefined frizz and baby hairs. On the right, the ad showcases the benefits of using the product such as nourished hair fiber, protection against traction alopecia, and tamed frizz and baby hairs. This side by side comparison creates contrast and draws the audience's attention to the product's superior results, from the brand's POV. - Below the description of the problems and the benefits is a before and after image of two animated women. On the left, an animated woman is touching her hair and looking distressed and upset. On the right, an animated woman is holding the product, smiling, and looking poised and confident. This visual emphasizes the transformation that the product can make and shows the benefits of using the product from a customer POV.

# Ad summary A woman shares her routine as she gets ready to go to the gym, advertising a travel kit of hair products from Les Secrets de Loly. She uses the products while getting ready and touches up her hair with the travel kit at the gym. # Brand positioning Les Secrets de Loly is a brand that provides hair products. The brand promotes a lifestyle focused on beauty, confidence, and an active lifestyle. The brand positions itself as a provider of convenient and high-quality hair care solutions tailored for individuals with curly or textured hair who are always on the go. The products are shown to be travel-friendly, easy to use, and effective for maintaining a stylish and well-groomed appearance even during workouts or travels. # Product The advertised product is the travel kit by Les Secrets de Loly, a set of hair care products designed for on-the-go use. It includes: Perfect Clean Shampoo to gently cleanse hair, Pink Paradise Conditioner to hydrate, Smooth Ananas Hair Milk to hydrate and nourish, and Magic Twist Butter Cream. The kit provides a convenient solution for maintaining hair quality and style, even during workouts or travel. The products offer benefits such as easy detangling, and leaving the hair soft. Its compact size makes it travel-friendly. # Visual style The ad has a casual aesthetic, with a mix of polished and UGC style shots. The editing rhythm uses quick cuts, and smooth transitions. The production quality is a hybrid of a UGC feel and polished commercial, which makes it relatable for the audience. The pacing is consistent throughout, with a BPM of about 80. There is little to no audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with the creator introducing a vlog titled "Vlog à la salle avec Les Secrets de Loly". The video begins with a split screen, with different sections highlighting what she does before the gym, and the travel kit from Les Secrets de Loly. This is intended to show the products being used by a real customer. - 00:02–00:07 00:02–00:07 The creator mentions that before heading to the gym, she needs to complete her hair routine, for which she will use Les Secrets de Loly's new travel kit. The creator presents her hair before beginning her routine. This sets up the problem that is solved with the products in the next steps. - 00:07–00:18 00:07–00:18 The creator washes her hair in four steps, starting with shampoo and then using conditioner for hydration and detangling. This section highlights the function of the product, from the customer's perspective. - 00:18–00:26 00:18–00:26 The creator moves on to the protective hairstyle, using hair milk and magic twist cream for this step. She mentions the combo is incredible, leaving her hair soft. This serves to build trust with the viewer by providing a quote. - 00:26–00:35 00:26–00:35 The creator shows herself packing her gym clothes and bag, including her travel kit. It is implied that the travel kit does not take up much space in the bag. This serves to highlight the product's benefits from the brand's perspective. - 00:35–00:43 00:35–00:43 The creator undoes her twists, showcasing the volume and definition of her hair. The before and after speaks for itself, according to the creator. This creates a visual comparison meant to persuade the viewer. - 00:43–00:52 00:43–00:52 The creator shares her workout routine and that she has a chill workout at the gym. This reinforces the claim that the customer has an active lifestyle, and builds trust. - 00:52–00:59 00:52–00:59 The creator is happy to have the travel kit with her, so that she can touch up her hair between exercises. This highlights the product's value proposition from a customer's perspective, and reinforces the brand's message.

# Ad summary This ad highlights a travel kit made up of hair products. The ad goes through each product, shows the application of each one, and ends with the model showing off her final, defined curls. # Brand positioning Les Secrets de Loly presents itself as a brand for people with curly hair. This is heavily implied by the products shown and the model with curly hair. The brand seems to value beauty and hair care. # Product The product being advertised is a travel kit, "Trousse de Voyage" from Les Secrets de Loly, which includes four different hair products. First is the "Perfect Clean Shampooing Shampoo" to gently cleanse your hair. The second item in the kit is the "Pink Paradise Après-Shampooing Conditioner" for detangling your hair. Next is the "Smoothie Ananas Lait Capillaire Hair Mask" to hydrate and nourish. Lastly is the "Boost Curl Gelée Capillaire Hair Jelly" to define the hair curls. The kit is in a small pink bag and costs 39,90€. # Visual style The ad has a UGC feel and is filmed in a brightly lit setting. The cuts are quick and match the upbeat music playing in the background. The brand uses a pink color throughout the ad, in the foreground text, cosmetic bag, box, and airplane. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by presenting a travel kit. The title of the kit as well as the brand name is displayed in the foreground. - 00:02–00:05 00:02–00:05 The ad zooms in on the contents of the kit. The price of the kit is displayed in the foreground. - 00:05–00:08 00:05–00:08 The ad transitions to a woman using the first product, the shampoo. A text overlay in the foreground displays the function of this product: "Nettoyer - Shampooing". - 00:08–00:12 00:08–00:12 The ad transitions to the second product, the conditioner, and a woman using it to detangle her hair. The text overlay in the foreground displays the function of this product: "Démêler - Après-Shampooing". - 00:12–00:17 00:12–00:17 The ad transitions to the third product, the hair mask, and a woman applying it to her hair. The text overlay in the foreground displays the function of this product: "Hydrater & Nourrir - Lait Capillaire". - 00:17–00:22 00:17–00:22 The ad transitions to the fourth product, the hair jelly, and a woman using it to define her curls. The text overlay in the foreground displays the function of this product: "Définir - Gelée Capillaire". - 00:22–00:26 00:22–00:26 The ad transitions back to the kit and shows it being packed into a suitcase. - 00:26–00:35 00:26–00:35 The ad transitions to the woman showing off her defined curls. The ad ends.

# Ad summary A woman with curly hair shares her hair transformation using Les Secrets de Loly products. She highlights how she used the brand's diagnostic test to get products that best suit her hair type, and how the products have helped improve the quality of her curls. # Brand positioning Les Secrets de Loly is presented as a hair care brand specializing in products for curly, frizzy, and textured hair. The brand distinguishes itself by offering personalized hair care routines based on a diagnostic test that assesses hair type, texture, and needs. This positions the brand as understanding and catering to the unique challenges faced by individuals with curly hair. The brand aligns with a lifestyle that values natural hair care and embracing one's natural curls. It pushes against the norm of generic hair care products by providing tailored solutions. # Product The ad promotes the Les Secrets de Loly's diagnostic test and several hair care products tailored for curly hair. The diagnostic test is designed to assess an individual's hair type, texture, and needs, ultimately providing a personalized hair care routine. The brand's routine includes: Perfect Clean shampoo, Pink Paradise after-shampoo, Smoothies Ananas hair milk, and Boost Curl hair gel. These products work together to give hair definition, moisture, and nourishment. The ad addresses the pain point of inconsistent curls by offering a routine that promises 100% adaptability to each person's hair. The diagnostic test takes only two minutes to complete. # Visual style The ad has a UGC feel. It seems to be shot on a phone and edited on a mobile platform. The cuts are quick, at approximately 20 cuts per minute. The video uses a mix of static shots and handheld camera movements, and smooth transitions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action commence par faire ce diagnostic # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a woman addressing the audience, posing a question about curly hair inconsistency. - 00:02–00:06 The woman shows her hair in a messy updo, describing it as frizzy with no definition or regularity. - 00:06–00:10 She tells the audience she realized the problem was not her hair, but her lack of understanding of it. - 00:10–00:14 She introduces the Les Secrets de Loly diagnostic test as the solution. - 00:14–00:20 The woman demonstrates the diagnostic test on her phone. She says the test identifies hair texture and needs, and takes only two minutes to complete. - 00:20–00:23 She says the test gives you a 100% adapted routine. - 00:23–00:28 The woman says she adopted a routine that corresponds to her hair, and now she does not do much. - 00:28–00:31 She shows the final results of her curly hair. - 00:32–00:35 The woman tells the audience, with curly hair, to start by doing this diagnostic.

# Ad summary This ad demonstrates how Les Secrets de Loly helps women with frizzy hair get the perfectly defined curls. The ad features a woman who shares how she used to be frustrated with her hair, and then discovered the Les Secrets de Loly diagnostic test. She takes the test on her phone, which matches her with the product routine perfect for her hair, and now she says it only takes a few minutes to do her hair and her curls look perfect. # Brand positioning Les Secrets de Loly is presented as a hair care brand that specializes in products tailored for curly and frizzy hair. The brand offers a diagnostic test to identify hair type and recommend a personalized hair care routine. The brand positions itself as a solution for those struggling with undefined, frizzy, or irregular curls, suggesting that with the right knowledge and products, achieving perfect curls is attainable. # Product The ad showcases Les Secrets de Loly's diagnostic test, a process designed to personalize hair care routines for individuals with curly hair. The diagnostic test is designed to help users identify the state of their hair, its texture, and its needs. By answering a series of questions, users receive a 100% adapted routine recommending specific products to address their hair concerns, such as the Perfect Clean shampoo, Pink Paradise conditioner, Ananas Smoothie hair milk, and Boost Curl hair gel. The brand aims to simplify hair care and provide customized solutions for users with curly and frizzy hair. # Visual style The ad uses a bright and natural aesthetic. The lighting is natural. It is edited with quick cuts and transitions, with the music timed to the cuts. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action si t'as des cheveux frisés commence par faire ce diagnostic # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts with the creator showing her perfect curly hair, admitting that she feels like she's scamming people because it wasn't always this good. The perspective is from the creator, sharing her personal experience and setting up the core problem. - 00:02–00:06 00:02–00:06 The creator shows her hair before she knew how to take care of it, which included frizz and zero regularity. The perspective is from the creator, emphasizing how much her hair has changed and highlighting the contrast between her current hair and the hair she used to have. - 00:06–00:09 00:06–00:09 The creator stands in her bathroom and shares that the problem wasn't her hair, it's that she didn't understand her hair. This marks a turning point in the narrative as she shares that knowledge, not her hair, was the problem. - 00:09–00:14 00:09–00:14 The creator shares that she discovered Les Secrets de Loly's diagnostic test, saying that if you have frizzy hair, you're going to love it. The perspective switches to the brand, as the creator recommends the brand as a solution. - 00:14–00:22 00:14–00:22 The creator walks through answering questions from Les Secrets de Loly to help identify your hair type and texture. She shares that it only takes two minutes, and then they'll recommend the 100% perfect hair routine. The perspective is from the user, showing how easy it is to take the diagnostic test. - 00:22–00:28 00:22–00:28 The creator shares that since she found the hair routine for her hair, she barely has to do anything to it. The perspective is from the creator, sharing how the product has helped her save time on her hair routine. - 00:28–00:31 00:28–00:31 The creator shows her hair, demonstrating how perfect her curls look. This shows the end result the user can expect from using Les Secrets de Loly. - 00:31–00:35 00:31–00:35 The creator holds up her phone showing Les Secrets de Loly, and says that if you have frizzy hair, you should start by taking the diagnostic test. The perspective shifts to an endorsement, as the creator recommends the diagnostic test to the viewer.

# Ad summary This image ad for Les Secrets de Loly features two models using hair balm, and emphasizes its ability to provide a sleek look throughout the day and night, while also protecting hair from breakage. # Brand positioning Les Secrets de Loly is presented as a solution for haircare that combines both style and health. The brand is positioned as a provider of products that not only enhance the appearance of hair by providing a sleek and polished look, but also protect it from damage and breakage. The brand caters to those seeking functional hair products for styling and care, offering a 24-hour hold that ensures hair stays styled throughout the day and night, making it suitable for customers who value both appearance and hair integrity. # Product The featured product is a hair balm designed to provide a sleek style while also preventing breakage. The balm offers a 24-hour hold, ensuring that the hairstyle remains intact throughout the day and night. It is suitable for individuals seeking to maintain a polished look while also protecting their hair from damage. The advertised properties suggest it is worth trying for its dual functionality of styling and hair protection, appealing to those who value both aesthetics and health in their hair care routine. # Visual style The ad features a polished, studio-shot aesthetic with a clean and vibrant color palette. The split-screen layout and stylized AM/PM labels add a contemporary touch. The image treatment includes background removal and color grading, with soft lighting to enhance the models' features. The typography is bold and legible, integrated seamlessly with the visual elements to create a balanced and scannable design. The use of a split screen is both native and disruptive, and enhances stop power in feed. # Hooks Headline: Sleek & Slay # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad is divided into two sections, "AM" and "PM", with an image of a sun for the AM and a crescent moon for the PM to differentiate them. This is meant to convey the product can be used for both day and night. - The models are shown holding and displaying the product, reinforcing its central role in achieving the desired look. The viewer is experiencing the ad from the brand's perspective, showcasing the product and its benefits. - The text highlights the benefits of the balm, such as providing a sleek style, 24-hour hold, and anti-breakage properties. The perspective shifts to the brand communicating the product's value proposition and key selling points.

# Ad summary This ad is for Les Secrets de Loly hair products. The ad shows a travel kit for curly hair. The kit promises to cleanse, untangle, hydrate, and define curls. # Brand positioning Les Secrets de Loly is presented as a brand dedicated to the care of curly hair. The brand is positioned as the secret to achieving shiny curls, even while traveling, with a simple 4-step routine. It aligns with a lifestyle that values beauty and convenience, particularly for those with curly hair. The brand offers a straightforward, effective solution for maintaining curls on the go. # Product The featured product is the Les Secrets de Loly Travel Kit, designed for curly hair care while traveling. It includes a 4-step routine to cleanse, untangle, hydrate, and define curls. The kit contains travel-sized versions of the brand's hair products, all packaged in a pink travel bag. The USPs include convenience and portability for maintaining curly hair on the go, addressing the barrier of maintaining curls while traveling. The product is designed for individuals with curly hair who need a compact and effective hair care routine for travel. # Visual style The ad has a clean and bright aesthetic with a pink color scheme. It uses a product-focused layout with clear text and simple design elements. The production quality is highly polished, and the image treatment includes background removal and color grading. The typography is large and bold. The visual style is clean and modern, aimed at enhancing scannability in the feed. # Hooks Headline: DES CURLS SHINY MÊME EN VOYAGE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the latest product: a travel kit designed to make curly hair shiny even while traveling. The brand is highlighting a new product for a specific need, shiny curls for travel convenience. - The ad explains the key features by listing the routine's four steps, with the implication from the brand that these steps will no longer be a secret to the consumer. The brand lists the features as a way to explain the offering in the kit, emphasizing the ease and effectiveness of the routine.

# Ad summary A woman introduces a hair diagnostic test offered by Les Secrets de Loly. She walks the viewer through the test and shares how the test generates a 100% adapted routine. # Brand positioning Les Secrets de Loly is presented as a brand for individuals with curly hair. The brand emphasizes personalized solutions, offering a hair diagnostic test to identify the specific needs and textures of a customer's hair. The brand is presented as simplifying hair care for those with curls, providing routines that are "100% adapted" and easy to maintain. The brand aims to empower customers by helping them understand their hair better, and the brand promotes simplicity and ease, suggesting that with the right routine, minimal effort is required for great results. It appears to push against the category norm of one-size-fits-all hair care, positioning itself as a tailored and effective solution for curly hair challenges. # Product The featured product is the hair diagnostic test offered by Les Secrets de Loly, designed to identify an individual's hair texture, type, and specific needs. The test is portrayed as simple and quick, taking only two minutes. The process involves answering questions about one's hair, leading to a personalized routine. This routine is "100% adapted" to the individual's hair. The test addresses the customer's barrier of not understanding their hair. The user is prompted to respond to questions, allowing the test to identify the state of their hair, texture, and specific needs. The test results in a hair care routine perfectly suited to the user's hair. By delivering a personalized approach, the hair diagnostic test makes the value proposition that Les Secrets de Loly tailors solutions to individual hair needs, not general hair types. # Visual style The ad has a bright, casual, UGC feel to it, with natural light. The editing style is quick cuts, with audio-visual sync. The visuals and text are timed to the woman's speech. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action commence par faire ce diagnostic # Point of view - [object Object] # Storyline - 00:00–00:01 The presenter introduces the product to the curly-haired audience. - 00:01–00:05 00:01–00:05: The presenter highlights how she used to feel about her hair before the product: frizzy, undefined, and irregular. The ad begins to convey the presenter’s perspective as a relatable customer struggling with curly hair challenges. The tone is initially frustrated and relatable, highlighting a common pain point for curly hair. - 00:05–00:10 00:05–00:10: The presenter shares how she came to realize that the problem wasn't her hair but her lack of understanding of it. The transition marks a turning point, shifting from frustration to a moment of realization. The tone becomes more positive and solution-oriented, setting the stage for introducing the featured product. - 00:10–00:12 00:10–00:12: The presenter shows the brand name and hair diagnostic test in the brand's app. - 00:12–00:14 00:12–00:14: The presenter expresses how curly-haired viewers will like the product. - 00:14–00:22 00:14–00:22: The presenter shows the viewer what the test looks like and describes how after literally two minutes, one will have a routine 100% adapted to the individual's hair. The tone shifts to informative and encouraging, as the presenter details the simplicity and effectiveness of the diagnostic test and its resulting personalized routine. - 00:23–00:28 00:23–00:28: The presenter claims that since adopting a routine that corresponds to her hair, she does almost nothing, showing her hair in the shower. - 00:28–00:31 00:28–00:31: The presenter shows the viewer what her hair looks like since the routine. - 00:32–00:35 00:32–00:35: The presenter concludes that the routine changes everything and urges viewers with curly hair to start by taking the hair diagnostic.

# Ad summary This image ad for Les Secrets de Loly promotes the Sleek & Slay hair balm and baby hair brush for creating a sleek and polished hairstyle. The ad features a model applying the product, along with a tagline emphasizing the product's ability to hold the hairstyle for 24 hours and promotes a sale price. # Brand positioning Les Secrets de Loly is presented as a brand dedicated to hair care, specifically focused on achieving sleek and polished hairstyles. The brand's positioning appears to be a blend of functional and emotional, offering products that not only deliver performance but also empower individuals to feel confident and stylish. The ad emphasizes the brand's commitment to providing effective solutions for specific styling needs and seemingly caters to those seeking a long-lasting and flawless finish. The brand stands out by offering a specialized product line for baby hair styling, possibly setting it apart from broader hair care brands. # Product The featured product is the Sleek & Slay hair balm, paired with a baby hair brush. The balm is designed to provide a strong, 24-hour hold for sleek hairstyles. The baby hair brush is included to help achieve a polished and precise finish, specifically for styling baby hairs. The ad directly addresses the desire for a "plaquage parfait" (perfect styling), indicating that the product is intended for individuals who prioritize a flawless and long-lasting look. The ad also presents a discounted price of 25,50€, creating a sense of value and encouraging purchase. # Visual style The ad features a highly polished, studio-shot aesthetic with a clean and vibrant color palette, dominated by pink. The layout is simple and direct, emphasizing the product and its benefits. The typography is bold and modern, contributing to a scannable and eye-catching design. The overall style feels contemporary and tailored for social media feeds. # Hooks Headline: Sleek & Slay # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a model applying the Sleek & Slay balm to her hair, visually demonstrating the product in use. This captures the audience's attention and illustrates the product's purpose from a customer perspective. - Next, the brand highlights the long-lasting hold of the product, stating "TENUE 24H" (24-hour hold). This provides assurance and addresses a key concern for consumers seeking a reliable styling solution from a brand perspective. - The ad concludes by showcasing the "BAUME FIXANT SLEEK & SLAY + BROSSE BABY HAIR" (Sleek & Slay balm + baby hair brush) and promoting "POUR UN PLAQUAGE PARFAIT" (for perfect styling). This reinforces the product's benefits and targets consumers looking for a polished, professional look from a brand perspective.

# Ad summary The ad promotes a hair product for managing baby hairs and frizz, using a customer testimonial and a demonstration of the product. # Brand positioning The brand seems to target individuals seeking solutions for managing baby hairs and frizz. It positions itself as a solution that doesn't damage hair while effectively styling it. The brand aims to occupy a space for those seeking gentle yet effective hair care, focusing on practical results. # Product The product is a hair styling product aimed at managing and taming baby hairs and frizz without damaging the hair. It comes in a white jar with an orange lid. The visual of the model applying the product using a pink comb suggests it is easy to use and effective for styling baby hairs. The customer testimonial highlights the product's ability to tame baby hairs and frizz without causing damage. # Visual style The ad features a clean, bright, and modern visual style with a focus on the product and its user. The use of a gradient background and soft lighting gives it a polished feel. The layout is simple and easy to understand. # Hooks Headline: BABY HAIRS INDOMPTABLES? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by questioning if the viewer struggles with unruly baby hairs, attempting to grab the attention of individuals facing this issue. The brand introduces the problem from the customer's perspective. - The ad presents a five-star rating and a testimonial from a user named Léna who praises the product for not damaging her hair while taming her baby hairs and frizz. This is the customer's perspective, lending credibility to the product's claims. - The ad showcases the product with a visual of someone using it, and a badge saying "Nouveauté" (New). The brand is showing off a product.

# Ad summary This ad promotes Les Secrets de Loly Sleek & Slay hair balm. The ad highlights the product's anti-breakage properties and touts that 90% of testers notice all-day frizz-free hair. # Brand positioning Les Secrets de Loly positions itself as a brand dedicated to textured hair. The brand clearly values efficacy and scientific backing, indicated by the reference to a clinical study in the ad. It takes a direct, benefit-driven approach, focusing on practical solutions for common hair concerns. # Product The advertised product is the Sleek & Slay hair balm by Les Secrets de Loly. It is a hair product designed to fix the hair and prevent breakage, as indicated by the text “BAUME FIXANT ANTI-CASSE*”. The product aims to provide a sleek, frizz-free hairstyle that lasts all day. According to the ad, 90% of testers noticed this benefit. The balm addresses the problem of hair breakage and frizz. # Visual style The ad has a vibrant, playful aesthetic with a high production quality. The color scheme is dominated by pink hues, creating a visually cohesive look. The product is centrally placed against a backdrop of pink spheres, offering a sense of depth. Typography is clean and modern, with varied font sizes to emphasize key messages. The image treatment includes background removal to highlight the product and text overlays for key benefits. The ad's visual style is likely intended to be eye-catching and easily scannable in a social media feed. # Hooks Headline: BAUME FIXANT ANTI-CASSE* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand introduces the Les Secrets de Loly Sleek & Slay hair balm as a "NOUVEAUTÉ" (new product), aiming to capture attention and create initial awareness. - The brand highlights the product's key benefits, stating, "BAUME FIXANT ANTI-CASSE*" to emphasize its fixing and anti-breakage properties. - The brand presents a statistic, “90% des testeurs constatent une coiffure plaquée sans frisottis toute la journée” to showcase the product's effectiveness based on user testing, building trust.

# Ad summary This ad showcases a woman demonstrating her hair care routine using Les Secrets de Loly hair care products. She uses the products to clean, detangle, nourish, and style her hair, then shows the final results. # Brand positioning Les Secrets de Loly is presented as a brand providing gentle hair care products for curly hair. They are positioned as providing solutions to clean, detangle, nourish, and define curls without causing stiffness or a wet look. The brand focuses on care for natural curls through its product range, promoting natural beauty and ease of use. # Product The products being advertised are the Les Secrets de Loly hair care line, which includes four main products: Perfect Clean (shampoo), Pink Paradise (conditioner), Smoothie Ananas (leave-in conditioner), and Boost Curl (hair gel). The Perfect Clean shampoo gently cleanses the hair. The Pink Paradise conditioner detangles and nourishes the hair. The Smoothie Ananas leave-in conditioner nourishes and defines curls. The Boost Curl hair gel sets the curls without stiffness. # Visual style The ad has a natural, UGC-style aesthetic with a casual bathroom setting. The editing includes quick cuts, product overlays, and direct address. The production quality is somewhere in between UGC and polished commercial. There are approximately 10 cuts per minute, and the pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman shows her dry, undefined curly hair and states that it's time for her curly hair routine with Les Secrets de Loly. This is intended to set the stage for the rest of the video. - 00:02–00:05 00:02–00:05 The woman selects the Perfect Clean shampoo to gently cleanse her hair. This is conveyed from the woman's perspective to demonstrate the first step of her routine. - 00:05–00:09 00:05–00:09 The woman continues with Pink Paradise to detangle and nourish her hair. This continues the routine from the woman's point of view. - 00:09–00:16 00:09–00:16 The woman uses the Smoothie Ananas leave-in conditioner to nourish and define her curls. This is done from the woman's perspective to show how easily the product applies. - 00:16–00:24 00:16–00:24 The woman selects the Boost Curl hair gel to set the curls without a stiff effect. This moment uses the woman's perspective to showcase the ease of use and benefits. - 00:24–00:26 00:24–00:26 The woman shows the final result after drying her hair and says it's time for drying. This is from the woman's perspective to show the outcome of the routine. - 00:26–00:33 00:26–00:33 The woman shows the fully dried, defined curls and promotes the product. This reinforces the final look and benefits of the products from the woman's perspective.

# Ad summary This ad features four smiling young women with curly and textured hair, set against a vibrant pink backdrop. The ad promotes a hair diagnostic service, encouraging viewers to discover a hair care routine tailored to their needs through a prominent call-to-action button. # Brand positioning Les Secrets de Loly is presented as a brand deeply connected to celebrating and catering to diverse textures of curly hair. The brand focuses on personalized hair care solutions. The ad emphasizes a friendly and inclusive approach, positioning itself as a guide for customers seeking the right hair care routine tailored to their individual needs. # Product The product being advertised is a hair diagnostic service designed to help individuals discover a hair care routine that is specifically suited for their hair type and needs. The ad encourages users to take advantage of this service to find the perfect routine tailored to them. The service addresses the common frustration of not knowing which hair care products or routines are best for one's unique hair type. # Visual style The ad features a bright and inviting visual style with a focus on showcasing diverse curly hair textures. The production quality appears to be highly polished with even lighting and a cohesive color palette. The image treatment includes background removal and color grading to enhance the vibrancy of the pink background. The typography is integrated effectively with a mix of script and sans-serif fonts that are large and bold. # Hooks Headline: Diagnostic # Benefits - [object Object] # Call to action MON DIAGNOSTIC # Point of view - [object Object] # Storyline - The ad opens by showcasing four smiling women with diverse curly hair textures against a bright pink backdrop. This is intended to create an immediate sense of inclusivity and relatability for potential customers, from the brand's perspective. - The ad highlights the word "Diagnostic" in a large, script font, immediately drawing attention to the service being offered. The brand wants to convey that they are providing a solution for customers to understand their hair needs. - Below the headline, the ad continues with a message that invites viewers to find a hair care routine made specifically for them. This statement encourages viewers to take action and explore personalized hair care solutions, presented from the brand's perspective. - The ad concludes with a pink call-to-action button labeled "MON DIAGNOSTIC," reinforcing the invitation to viewers to engage with the diagnostic service. This CTA serves as a clear directive for viewers to take the next step, from the brand's perspective.

# Ad summary This ad promotes a travel kit for curly hair from Les Secrets de Loly. The ad showcases the products within the kit and highlights a discount of up to 15%. The ad uses french copy. # Brand positioning Les Secrets de Loly is presented as a specialized brand focused on providing hair care solutions specifically for curly hair. Positioning itself as a go-to for individuals seeking effective and tailored care for their curls, the brand embraces a friendly and approachable tone, evident through its cursive logo and colorful packaging. The brand caters to a niche within the hair care market, offering routines and products designed to enhance and maintain the beauty of natural curls. # Product The product being advertised is a travel kit designed for curly hair care, featuring four essential hair products from Les Secrets de Loly. These include Perfect Match, Cream Conditioner, Kurl Nectar Hair detangler, and Boost Curl. Each product is packaged in a white tube with colorful accents, with the kit promoted as a convenient solution for maintaining curly hair while traveling. The advertised travel kit addresses the need for on-the-go hair care for individuals with curly hair, offering a comprehensive collection of products in travel-friendly sizes. # Visual style The ad uses a polished, studio-shot aesthetic with a flatlay arrangement of the product, set against a bright pink background. The visual motifs include clean typography and contrasting colors to highlight key information. The image treatment involves background removal, color grading, and drop shadows to create depth and visual interest. The overall style feels modern and designed for in-feed placement, prioritizing scannability through bold headlines and clear product presentation. # Hooks Headline: ROUTINE CHEVEUX BOUCLÉS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action JE DÉCOUVRE # Point of view - [object Object] # Storyline - The ad begins by showcasing the brand and product type, emphasizing that it is a routine for curly hair. This is from the brand's perspective and meant to quickly signal to the user if the ad is relevant to them. - The ad declares that users should discover the travel kit at the best price. This is from the brand's perspective and designed to grab attention with a promotional angle. - The image then showcases the travel kit and its contents, with the offer of up to 15% off highlighted. This is from the brand's perspective and serves to visually present the product while reinforcing the value proposition. - The ad finishes with a call to action, inviting viewers to discover the product. This is from the brand's perspective and aims to prompt immediate engagement.