How LEROY MERLIN Advertises on Meta

# Ad summary This ad for Leroy Merlin presents a creative way to highlight a discount on moving boxes. The ad displays a stack of moving boxes arranged to resemble a construction vehicle, while the text overlay states that a discount is offered to customers who move by themselves. # Brand positioning Leroy Merlin is presented as a helpful retailer providing the necessary supplies for home improvement and moving. The brand aims to be a go-to resource for individuals undertaking DIY projects, including moving, and positions itself as a partner that offers both products and incentives to make these tasks more manageable and affordable. This positioning is functional, focusing on affordability and convenience. # Product The featured product is moving boxes. They are standard cardboard boxes, various sizes, designed to hold and transport household items during a move. The boxes are shown stacked and arranged to form a playful, stylized vehicle. The ad presents the boxes as essential for anyone undertaking a move and highlights a discount offer associated with their purchase, incentivizing customers to choose Leroy Merlin for their moving supply needs. # Visual style The ad employs a clean and playful visual style. The production quality appears to be studio-shot with bright, even lighting. The visual motif is a creative arrangement of everyday moving supplies—cardboard boxes—into a whimsical construction vehicle. The image treatment includes subtle color grading to enhance the warmth of the scene. The typography is simple and legible, integrated cleanly without overwhelming the visual. The overall style aims for a balance of platform-native simplicity with a hint of high-design creativity, enhancing stop power in the feed. # Hooks Headline: En attendant les cartons qui déménagent tout seuls, on vous fait -10%. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a playful image of moving boxes arranged to resemble a construction vehicle, instantly grabbing attention and associating the brand with creativity and problem-solving. The intent is to make moving, typically seen as a chore, appear more lighthearted and manageable from the brand's perspective. - The brand is telling the audience that they are offering a -10% discount to customers who move by themselves. This is designed to motivate customers to purchase their moving supplies from Leroy Merlin, emphasizing affordability and support for DIY movers. The brand's perspective here is to offer a tangible incentive.

# Ad summary This ad is designed to promote Leroy Merlin's discount offer to their members for all purchases for moving. # Brand positioning Leroy Merlin is positioned as a home improvement and DIY retailer. The brand caters to individuals looking to enhance their living spaces, whether they are undertaking small renovations or full-scale home projects. By offering discounts for moving related purchases, the brand aligns itself with life transitions, aiming to support customers during significant changes in their lives. The brand is visually associated with savings and value through the presentation of a discount offer, as well as a rewards program for members. # Product The ad promotes a discount of 10% on all purchases for moving specifically for Leroy Merlin members. This is an offer designed to incentivize members to purchase needed items from Leroy Merlin for any moving-related needs. The discount is explicitly framed as being 'pour tous les adherents', creating a sense of exclusivity and reward for loyal customers. The offer is explicitly tied to a membership (LEROY&MOI) with further conditions available in store or online. This aims to help reduce the financial burden for customers undertaking moving projects. # Visual style The ad utilizes a playful and crafty aesthetic with a focus on bright colors. The background has soft, natural lighting with pops of yellow and green, while the foreground features cardboard boxes. The ad maintains a clean layout with centralized text and a clear callout for the discount. # Hooks Headline: -10%/sur tous vos achats (1)/pour emménager # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a green rectangle overlaying the center of the image, boldly stating a discount: '-10% sur tous vos achats pour emmenager' (10% off all your purchases for moving), presented from the brand's perspective to immediately capture attention with a special offer. - The bottom text adds the additional details that this offer is for Leroy Merlin members, encouraging viewers to visit the store or website for full details. This is presented from the brand's perspective to provide transparency and encourage viewers to engage further with the offer. - In the background, a playful arrangement of cardboard boxes mimics a vehicle, reinforcing the theme of moving and adding a touch of creativity and visual interest. The brand’s creativity highlights a comprehensive range of moving-related solutions.

# Ad summary This image ad for LEROY&MOI offers a 10% discount for members on purchases related to moving. The ad features a cardboard box styled as a vehicle, implying that the discount is for all moving-related items. # Brand positioning LEROY&MOI is presented as a brand that provides a wide variety of moving supplies. The brand seeks to be top of mind when customers are preparing to move and aims to build customer loyalty by offering exclusive benefits to its members, such as discounts. The brand aligns with the practical needs of customers during significant life events, positioning itself as a reliable resource for home improvement and relocation needs. # Product The advertised offer is a 10% discount for LEROY&MOI members on all purchases related to moving. This offer is designed to incentivize membership and encourage customers to purchase all their moving supplies from LEROY&MOI. The promotion is clearly stated, creating a sense of exclusivity and value for members, while addressing the high costs associated with moving. The ad provides a direct incentive for customers to choose LEROY&MOI for their moving needs, highlighting the financial benefit of being a member. # Visual style The ad has a clean, straightforward visual style with a focus on clarity and brand recognition. The production quality appears to be studio-shot. The ad uses a simple background and bright colors to draw attention to the offer. The visual motifs include a color block and a playful cardboard vehicle to emphasize the moving theme. Typography is large and bold to ensure scannability, and the overall style feels native to a social media feed, designed for quick consumption. # Hooks Headline: -10% # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing a large, centrally-positioned announcement of a discount for LEROY&MOI members to immediately grab the viewer's attention and highlight the benefit. This is presented from the brand's perspective to make the promotion prominent and straightforward. - The scene shows a cardboard box designed to look like a vehicle on a rug, complete with cardboard wheels, adding a playful visual element that implies the discount is for all items related to moving, encouraging the viewer to consider all of their moving needs that could be addressed with this deal. This is presented from the brand's perspective, showing creative use of a product they offer. - The ad concludes by including details about the offer's limitations, ensuring transparency and directing viewers to further details online or in-store to build trust and encourage action. This is presented from the brand's perspective, as a way to provide clear information and drive engagement.

# Ad summary This ad for Leroy Merlin features their clip-on acacia wood deck tiles. The ad highlights the low price of the tiles and shows them being used to create a beautiful terrace. A woman's feet can be seen relaxing on the deck, and a potted plant adds to the ambiance. # Brand positioning Leroy Merlin is presented as a practical and affordable option for home improvement. The ad emphasizes the accessibility of creating a beautiful outdoor space with their products, suggesting that customers can achieve a high-end look without breaking the bank. The brand aligns with values of simplicity, ease, and value for money, contrasting with higher-priced competitors and positioning itself as a budget-friendly choice for homeowners looking to enhance their living spaces. # Product The product advertised is a "dalle clipsable bois acacia 30 x 30 cm", which translates to clip-on acacia wood tiles that are 30 x 30 cm in size. These tiles are designed for easy installation to create a terrace or outdoor flooring. The ad highlights the low price of €2.99 per tile, with an additional eco-contribution of €0.02 included in the price. The product is marketed towards individuals looking for an affordable and convenient way to enhance their outdoor living spaces, addressing the purchase barrier of high costs associated with traditional decking options. The USPs are its affordability and ease of installation, making it accessible for a wide range of homeowners. # Visual style The ad features a clean, well-lit product shot with a focus on showcasing the acacia wood deck tiles in a lifestyle setting. The image has a warm color grade, enhancing the natural tones of the wood and creating an inviting atmosphere. The composition includes elements that suggest a comfortable and stylish outdoor space, with an eye-level view. The overall aesthetic is approachable and aims to highlight the product's quality and aesthetic appeal. # Hooks Headline: À ce prix-là, on a une belle terrasse pour presque que dalle. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the enticing offer of a beautiful terrace at an affordable price. This is intended to immediately capture the viewer's attention by highlighting the value proposition of the product from the brand's perspective. - Next, the ad showcases the clip-on acacia wood tiles and their dimensions (30 x 30 cm). The ad provides essential product details from a factual, product-focused perspective. - The ad emphasizes the low price of €2.99 per tile, including a small eco-contribution. This is told from the brand's perspective, further emphasizing the value proposition and affordability of the product.

# Ad summary An image ad displaying a set of outdoor furniture, designed to promote Leroy Merlin's products, emphasizing the joys of summer on one's terrace. # Brand positioning Leroy Merlin is presented as a purveyor of high-quality products designed to enhance your home and outdoor living spaces. The ad emphasizes creating an inviting and comfortable outdoor terrace, showcasing the brand's ability to bring style and functionality to your home. Leroy Merlin aligns itself with a relaxed, summery lifestyle, focusing on the emotional benefits of enjoying your personal outdoor space and suggesting the brand’s products can transform your terrace into a summer haven. The brand leans into functional and emotional branding elements by showing the lifestyle associated with high-quality, comfortable outdoor furniture. # Product The product is a collection of outdoor furniture designed to create a comfortable and stylish terrace setting. The set includes a round table with a smooth, solid top and slender legs, accompanied by matching chairs featuring curved backrests and armrests, all in a matching blue color. Also featured are various decorative plants in pots of different sizes and materials, plus small decorative items on the table, such as an egg, toast, and coffee. The ad highlights the aesthetic appeal and functionality of the furniture, suggesting it is ideal for enjoying leisure time outdoors. The presented lifestyle appeals to those seeking to enhance their outdoor living space and make it summer ready. # Visual style The ad has a bright, inviting visual aesthetic. The production quality is high, with a clean, well-staged setup that evokes a sense of comfort and style. The image uses natural lighting and a simple color palette of blues, greens, and neutral tones to create a summery vibe. The typography is clean and modern, placed as a central overlay to draw the eye. This creates a visually appealing and easily scannable image designed to capture attention in a social media feed. # Hooks Headline: L'été commence sur votre terrasse. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a wide shot of a terrace setting, highlighting the brand’s logo at the top left to set the stage and identify the ad’s sponsor. This aims to grab attention by immediately associating the scene with the brand. - The focus shifts to the main message, placed centrally: “L’été commence sur votre terrasse,” emphasizing that summer begins on your terrace. The brand tells the story, aiming to create a sense of anticipation and excitement for the summer season. - The eye is then drawn to the terrace setup, featuring blue outdoor furniture arranged on a patterned rug, complemented by potted plants and breakfast items. The brand continues to tell the story, showcasing how its products can create an inviting and comfortable outdoor space.

# Ad summary This ad features a robotic lawn mower. The ad asks viewers to imagine how much easier life would be if they were to automate the process of mowing their lawn. # Brand positioning Leroy Merlin is presented as a provider of home improvement and gardening solutions. The presence of their logo in the top left corner of the image positions them as a trusted brand in the space. # Product The product featured is a robotic lawn mower. This automatic device offers a hands-free solution to lawn maintenance. Its sleek, modern design and visible brand logo indicate it's a high-quality, reliable tool meant for those seeking convenience and efficiency in their lawn care routine. The presence of the mower on a well-manicured lawn implies that it helps maintain an ideal outdoor space. # Visual style The image features a clean, outdoor shot with a focus on natural light and greenery. The color palette is dominated by green and brown, with the gray lawnmower adding a modern contrast. The shot appears to be professionally staged to highlight the product’s seamless integration into a well-maintained lawn setting. # Hooks Headline: Et si tondre devenait automatique ? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question about automating lawn mowing, which immediately grabs the viewer's attention and introduces the possibility of a hands-free solution. The brand asks this question to set up the rest of the ad. - Next, the viewer is shown the robotic lawn mower on a perfectly maintained lawn. This is intended to demonstrate how the product integrates into an outdoor setting. The brand shows the product in use to demonstrate its value.

# Ad summary This ad is for Leroy Merlin, a home improvement and gardening retailer. The ad simply states "LA SÉLECTION DU MOMENT" which translates to "The Selection of the Moment." # Brand positioning Leroy Merlin is presented as a retailer that curates a selection of products for its customers. The brand's positioning is functional, focusing on providing a curated selection of products that are currently trending or relevant. The brand aligns with a lifestyle of home improvement and gardening, catering to customers who are interested in these areas. The brand aims to occupy the space of a reliable and up-to-date source for home and garden products in the consumer's mind. # Product The ad does not feature a specific product, but rather promotes a curated selection of products available at Leroy Merlin. The selection is referred to as "LA SÉLECTION DU MOMENT," implying that it is a collection of items that are currently trending or relevant. The ad does not provide specific details about the products included in the selection, but it suggests that they are related to home improvement and gardening. The ad aims to encourage customers to explore the curated selection and discover new and interesting products. # Visual style The ad has a clean and minimalist visual style. It features a simple color palette of green, white, and black. The design is modern and straightforward, with a focus on clear messaging and brand recognition. # Hooks Headline: LA SÉLECTION DU MOMENT # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the Leroy Merlin logo at the top, establishing the brand's identity. This is from the brand's perspective and serves to immediately identify the source of the message. - The ad then presents the message "LA SÉLECTION DU MOMENT" in the center, highlighting the curated selection of products. This is from the brand's perspective, informing the audience about the current offering.

# Ad summary This Leroy Merlin ad is designed to appeal to members of Leroy Merlin's loyalty programs by advertising a 15% discount until May 19, 2024. The discount applies to purchases over 700€ in the kitchen, bathroom, and floor sections of the store. The promo code, LM26PROJET15, is provided as a way to quickly apply the discount. # Brand positioning Leroy Merlin is a home improvement and gardening retailer, offering a wide range of products and services for building, renovating, and decorating homes and outdoor spaces. The ad is specifically targeted to loyalty program members, implying a focus on rewarding regular customers. By offering a discount on large purchases (over 700€) in specific departments (kitchen, bathroom, and floor), the brand encourages customers to undertake larger home improvement projects. The brand positioning is functional, providing value through discounts and aiming to be a go-to retailer for home improvement needs. It follows category norms by offering discounts, but focuses on loyalty members to differentiate itself and build customer retention. # Product The featured product is a store-wide discount of 15% applicable to Leroy Merlin's kitchen, bathroom, and floor sections, exclusively for loyalty program members, and for purchases over 700€. The discount is time-limited, valid until May 19th, 2024. A specific code, LM26PROJET15, is provided to facilitate the discount redemption, presumably at checkout either online or in-store. This offer appears to be designed to encourage larger purchases in specific departments, potentially addressing the purchase barrier of high costs associated with home renovation projects. # Visual style The ad features a clean and direct visual style with a predominantly red background. The text is clear and concise, presented in a straightforward manner to convey the offer quickly. The editing style is simple, with static shots and text overlays that appear and disappear without complex transitions. The overall production quality is polished, resembling a standard digital advertisement. The pacing is consistent, maintaining a steady rhythm to deliver the information effectively. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action RDV vite en magasin, sur leroymerlin.fr ou sur L'Appli # Point of view - [object Object] # Storyline - 00:00–00:00 A red background is displayed with the company's logo in the top right corner. - 00:00–00:01 The text overlay reads, "POUR TOUS LES ADHÉRENTS JUSQU'AU 19 MAI -15% DÈS 700€ D'ACHAT*" - 00:01–00:03 Text appears below the previous copy that reads, "SUR LES RAYONS CUISINE SALLE DE BAINS & SOL". - 00:03–00:06 The text overlay reads, "AVEC LE CODE LM26PROJET15". - 00:06–00:09 The text overlay reads, "RDV vite en magasin, sur leroymerlin.fr ou sur L'Appli". - 00:09–00:13 Previous text overlays combine to show the entire offer. - 00:13–00:16 The Leroy Merlin logo is shown.

# Ad summary This ad for Leroy Merlin promotes a limited time offer to members for a discount on all garden items. The ad shows the discount amount on a square on top of a grass texture background. A coupon code is revealed in order to promote the offer. # Brand positioning Leroy Merlin is presented as a membership-based home and garden retailer. The ad focuses on offering exclusive discounts to its loyalty program members, which reinforces its positioning as a customer-centric brand that rewards its patrons. The tone is functional and promotional, emphasizing the tangible benefits of membership, which is reflected through a clear discount offer and a call to action to visit the store or app. Leroy Merlin leverages a functional brand positioning by focusing on offering savings and value on home and garden products, appealing to customers looking to improve their homes and outdoor spaces affordably. # Product This ad highlights a promotional offer for Leroy Merlin members, specifically targeting the garden section. The offer includes a €15 discount on all purchases of €150 or more within the garden department. The promotion is available until May 12th, and customers must use the code LM26JARDIN15 to redeem the discount. This offer is explicitly reserved for members of Leroy Merlin's loyalty program, incentivizing membership and driving sales in the garden category. This ad directly addresses purchase barriers by offering a significant discount, making garden products more affordable and appealing for potential buyers. # Visual style The ad has a clean and direct visual style. It uses simple graphics and text overlays to convey information about a promotional offer. The color palette is dominated by white, red, and green, aligning with the brand's colors. The editing is straightforward with static shots and simple transitions, focusing on clarity and ease of understanding. The production quality is polished, aiming for a professional and informative presentation. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action RDV vite en magasin, sur leroymerlin.fr ou sur l’Appli # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a visual of a discount offer presented on a square set against a grass texture background. - 00:01–00:02 A diagonal graphic flies in to reveal the specific department for the discount: 'SUR LE RAYON JARDIN'. - 00:02–00:05 The graphic clears to reveal a promotional code, which can be used to redeem the offer. - 00:06–00:08 The ad then encourages viewers to visit a store, website, or app. - 00:11–00:14 A final graphic re-emphasizes the membership discount details and the promotional code. - 00:15–00:16 The ad ends with the Leroy Merlin logo on a white background.

# Ad summary This ad promotes a 67-piece tool kit from LEROY MERLIN, emphasizing its affordability and versatility. The image features the tool kit prominently displayed against a backdrop of a house and bicycle, with key details about the price and availability clearly visible. # Brand positioning LEROY MERLIN is presented as a practical and accessible home improvement and hardware retailer. The brand is positioned as a provider of affordable and versatile tools for a variety of needs. The ad emphasizes value for money, suggesting that customers can obtain a comprehensive set of tools without spending a lot. The brand aligns with a no-frills, functional approach, focusing on delivering essential products that cater to the everyday needs of homeowners and DIY enthusiasts. It pushes against the norm of high-priced tool sets by highlighting the affordability of its offering, making it accessible to a broader audience. # Product The product being advertised is a tool kit consisting of 67 versatile tools, identified as the DEXTER brand. The tool kit is presented as a comprehensive set suitable for a variety of tasks. The ad prominently displays the price of 24.90, emphasizing its affordability. The tools are neatly arranged inside a black tool case with orange latches, indicating organization and ease of storage. The kit includes various types of wrenches, screwdrivers, and other essential tools for home repairs and DIY projects. The ad language highlights that the kit is 'polyvalent,' suggesting its suitability for multiple uses. A reference number, 'Réf. 95482034,' is included for easy identification. The ad also notes that the product is limited to 5000 units and available in participating stores, creating a sense of urgency. # Visual style The ad has a promotional and informative visual style. It combines a clear product shot with a bright, attention-grabbing color scheme. The composition focuses on highlighting the product details and promotional messaging. # Hooks Headline: Tout avoir pour presque rien. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a display of the LEROY MERLIN logo, establishing the brand identity and setting the stage for the product offering. The brand is telling the audience who is the provider of the product. - The ad highlights the affordability of the tool kit with the phrase "Tout avoir pour presque rien," which is emphasizing the great value. The brand is telling the audience why the product is desirable. - The ad displays the price of the tool kit (24.90) with the label "ARRIVAGE*," which is intended to catch the viewer's attention. The brand is telling the audience the price to encourage purchase. - The ad provides detailed information about the product, describing it as a "Mallette de 67 outils polyvalents, DEXTER," and including a reference number to give additional specification. The brand is telling the audience the exact type and model of tool kit. - The ad indicates a time-sensitive promotion with the text "JUSQU'AU 19 MAI" and "Encore plus de BONS PLANS sur tous les rayons," suggesting that the offer is limited and available across multiple departments. The brand is telling the audience a deal to encourage the viewer to take action.

# Ad summary This image ad from LEROY MERLIN promotes a sale event that runs until May 19. The ad features a split-color graphic with sale details overlaid on a lifestyle shot of a garage with a bicycle and shelving unit. # Brand positioning LEROY MERLIN is presented as a go-to retailer for home improvement and gardening needs. The brand is positioned as offering "BONS PLANS" (good deals) across all departments, suggesting a wide range of products available at competitive prices. The brand aligns with a practical, value-oriented approach, promoting the idea of accessible home and garden solutions for everyday consumers. # Product The ad promotes a store-wide sale event, emphasizing discounted items across all departments. The main focus is on conveying the availability of “BONS PLANS” (good deals) until May 19. The offer is broad, encompassing everything “sur tous les rayons” (on all shelves), indicating a comprehensive sale across the entire product range. The ad addresses the potential purchase barrier of cost by highlighting savings opportunities on various items needed for home and garden projects. # Visual style The ad features a practical and straightforward visual style with a split-color graphic overlay to highlight promotional details. The production quality appears to be moderately polished, with a focus on clear messaging rather than elaborate aesthetics. The image treatment includes background removal and layering of graphic elements, creating a visually distinct focal point. Typography is integrated boldly to emphasize the offer. The ad contrast is minimal, featuring the brand's standard color palette. The ad contrasts an ordinary garage with the colorful banner. # Hooks Headline: JUSQU'AU 19 MAI # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual of a well-organized garage setting, suggesting a sense of order and home improvement. This imagery is intended to immediately engage the viewer by showcasing a relatable and aspirational domestic space from the customer's perspective. - Next, the split-color graphic overlay announces the "BONS PLANS" (good deals) event, explicitly stating that the offer is valid until May 19. This part of the story emphasizes the time-sensitive nature of the promotion, encouraging immediate action. This information comes directly from the brand to highlight the offer. - Finally, the ad specifies that the “BONS PLANS” apply “sur tous les rayons” (on all shelves). This detail broadens the appeal of the ad by indicating that the sale is not limited to specific products but extends across the entire store. The brand is communicating a broad range of discounts to attract diverse customer interests.

# Ad summary This image ad for LEROY MERLIN promotes a Dexter brand 67-piece tool set on sale. The ad features two images of the tool set in front of an outdoor home setting with a bicycle being repaired. # Brand positioning LEROY MERLIN is presented as a hardware retailer that offers a wide range of products, as suggested by the tagline "Tout avoir pour presque rien" (Have everything for almost nothing). The brand seems to target homeowners and DIY enthusiasts who need tools for home improvement and repair projects. The positioning is functional, emphasizing accessibility and affordability. # Product The featured product is a Dexter brand "Mallette de 67 outil polyvalents" (67-piece multi-purpose tool set). The set includes a variety of tools such as wrenches, screwdrivers, pliers, and a level, all neatly arranged in a black case with orange latches. The case is designed for easy storage and transport. The USP of the product is its comprehensive assortment of tools, indicated by "Mallette de 67 outil polyvalents." The ad addresses the purchase barrier of cost by offering the set at a discounted price of 24.90€ and emphasizes limited availability with the note "Produits limités à 5000 exemplaires dans les magasins participants à l'opération" (Products limited to 5000 copies in participating stores). # Visual style The ad utilizes a blend of product-focused imagery and a real-world background to showcase the product's use. The image is well-lit, with clear visibility of the tools and the outdoor setting. The color palette is dominated by black, orange, yellow, and green, which creates a sense of energy and draws attention to key elements such as the price and promotional banner. # Hooks Headline: Tout avoir pour presque rien. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand's name and logo and states "Tout avoir pour presque rien" to convey the message that the brand offers a wide range of products at affordable prices. The brand is speaking directly to potential customers, positioning itself as the source for all their needs at a great value. - A yellow banner highlights the promotion period with "JUSQU'AU 19 MAI Encore plus de BONS PLANS sur tous les rayons." This is meant to create a sense of urgency. The brand is advertising the timeline of the deals. - The ad prominently displays "ARRIVAGE*" and the discounted price of "24.90€," emphasizing the product is a new arrival. The brand is letting customers know about a new product that is available at a great price. - A close-up view of the "Mallette de 67 outil polyvalents, DEXTER Réf. 95482034" provides details about the tool set. The brand is showcasing the features and specific model of the product, providing potential customers with the information needed to make a purchase. - The legal disclaimer "Produits limités à 5000 exemplaires dans les magasins participants à l'opération" is included at the bottom, informing potential customers about the limited availability and where the offer is valid. The brand is clarifying the terms of the promotion.

# Ad summary This image ad for Leroy Merlin promotes a limited-time discount for members on kitchen, bathroom, and floor products. # Brand positioning Leroy Merlin is presented as a home improvement and gardening retailer for both individual consumers ('Leroy&moi+') and professionals ('Leroy&moi Pro'). They are promoting their loyalty program, exclusively offering a discount to their members. # Product The promotion is offering a discount on products in the kitchen, bathroom, and flooring departments. The offer is valid until May 19, 2026, and requires a minimum purchase of 700€. Customers can redeem the discount using the code LM26PROJET15. # Visual style The ad has a promotional, graphic-heavy style with a focus on clear messaging and high contrast. It utilizes a single bold color and simple shapes to ensure the offer is easily readable. The layout is structured to guide the eye from the offer details to the call to action, and includes a native-style logo and platform-mimicking use of simple geometric shapes. # Hooks Headline: -15% # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that the offer is 'POUR TOUS LES ADHÉRENTS,' which translates to 'for all members', immediately targeting loyalty program participants. This grabs the attention of the intended audience, establishing exclusivity from the brand's POV. - The ad then details the specifics of the promotion, mentioning 'JUSQU'AU 19 MAI 2026 -15% DÈS 700€ D'ACHAT*,' clarifying the end date, discount percentage, and minimum spend, all from the brand's POV. - The ad provides a call to action and redemption details, presenting 'CODE: LM26PROJET15 SUR LES RAYONS CUISINE SALLE DE BAINS & SOL,' telling customers exactly how to take advantage of the offer for the relevant product categories from the brand's POV. - Finally, the ad includes fine print (*Offre exclusivement réservée aux adhérents des programmes de fidélité Leroy&moi+ et Leroy&moi Pro. Voir conditions et modalités complètes en magasin ou sur leroymerlin.fr) indicating that the offer is exclusive to loyalty program members and directing them to leroymerlin.fr for full terms. This provides additional clarifying information from the brand's POV.

# Ad summary This image ad for Leroy Merlin offers a discount of 15€ for members who spend 150€ or more in the garden department. The offer is valid until May 12, 2026, and requires using the code LM26JARDIN15. # Brand positioning Leroy Merlin is positioned as a retailer that values its loyal customers by offering exclusive discounts and promotions to members of its loyalty program, Leroy&Moi. This is signaled through the phrase "Pour tous les adhérents" (For all members), and the presence of the Leroy&Moi logo alongside the main brand logo. The brand aims to be seen as a customer-centric home improvement retailer, rewarding loyalty with tangible benefits and savings. # Product The ad promotes a discount offer available at Leroy Merlin for its loyalty members. The offer consists of 15€ off of any purchase of 150€ or more in the garden department. To redeem this offer, one must use the code LM26JARDIN15. This offer is valid until May 12, 2026. This ad incentivizes loyalty members to visit Leroy Merlin and spend money on garden-related products. The offer is intended to increase sales in the garden department and reward existing customers. # Visual style The ad has a simple, clean layout with a focus on clarity and readability. It utilizes bright colors (green, red, and white) to catch the viewer's attention. The image quality is high, with a crisp focus on the text and logos. The backdrop is a natural image of grass to create a visual association with the garden department. # Hooks Headline: -15€ # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing that the offer is exclusive to loyalty members. This is told from the brand's perspective, aiming to promote exclusivity and value for being a loyal customer. - The ad highlights the discount amount (15€) and the minimum purchase required (150€). This is told from the brand's perspective, clarifying the deal and the conditions. - The ad provides a code (LM26JARDIN15) to redeem the offer. This is again from the brand's perspective, providing essential information for the customer to take advantage of the promotion. - Finally, the ad specifies that the discount applies to the garden department, told from the brand's perspective to further clarify the scope of the offer and entice garden-related purchases.

# Ad summary An image ad for Leroy Merlin promoting a sale on the AVASCO steel shelf unit. The ad aims to convey how easily someone can have a well-organized garage by using their products. # Brand positioning Leroy Merlin is presented as a practical and accessible brand that offers solutions for home improvement and organization. It aligns with a functional approach by providing products that are budget-friendly and can easily transform a garage into a well-organized space. The brand aims to occupy a space in the consumer's mind as a go-to for simple and effective home solutions without excessive costs. # Product The featured product is the AVASCO galvanized steel shelf unit. The ad emphasizes its function in helping anyone achieve a well-organized garage. Explicit details include the shelf being made of galvanized steel and identified by reference number 95993678. The USP is its affordability, highlighted by the sale price of €17.90. The ad addresses the pain point of garage disorganization by showcasing the shelf as a solution, making it clear that having a tidy garage is within reach for everyone, thus encouraging customers to consider purchasing this practical storage solution. # Visual style The ad has a functional, clean, and direct visual aesthetic with a focus on highlighting the product and the promotion. The production quality appears to be a standard studio shot with neutral lighting. The image treatment involves background removal to isolate the product and supporting props, placed above a bright yellow promotional banner. The typography is large and bold to grab attention, ensuring scannability in a busy social media feed. The ad contrasts with typical high-design norms, opting for a straightforward and practical presentation. # Hooks Headline: C'est presque donné à tout le monde d'avoir un garage bien rangé. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the phrase "C'est presque donné à tout le monde d'avoir un garage bien rangé" (It's almost given to everyone to have a well-organized garage), which is told from the brand's perspective. It sets the intention to make the concept of having a well-organized garage easily attainable for everyone. - Next, the ad presents the "ARRIVAGE*" (Arrival) of the AVASCO galvanized steel shelf unit at a price of €17.90, told from the brand's perspective. This aims to draw attention to the promotional offer and present the featured product as a cost-effective solution. - The ad concludes with "JUSQU'AU 19 MAI Encore plus de BONS PLANS sur tous les rayons." (Until May 19 More Good Deals on all shelves) told from the brand's perspective, encouraging viewers to act quickly and consider other deals available in the store, furthering the sense of urgency and opportunity.

# Ad summary This ad for Leroy Merlin announces a sale with limited-time pricing on all items. # Brand positioning Leroy Merlin is presented as a comprehensive home improvement retailer that offers a wide range of products for various projects. The brand aims to occupy a space in the consumer's mind as a go-to destination for all DIY and home improvement needs. The brand aligns with a practical, hands-on lifestyle, promoting the value of home maintenance and improvement. It positions itself as a one-stop-shop for all home improvement needs, potentially pushing against the need to visit multiple specialty stores. The brand positioning is functional, focusing on providing the tools and materials needed for various projects. # Product The ad features a collection of tools, including a black toolbox with blue accents, containing a variety of tools such as wrenches, pliers, and screwdrivers. A blue and black screwdriver and a small brush are placed on a gray concrete surface in front of the toolbox. The tools are meant for home improvement and DIY projects. The ad highlights the availability of these tools at discounted prices during a limited-time sale, potentially addressing the purchase barrier of cost for those considering home improvement projects. # Visual style The ad has a clean and direct visual style. It uses bright colors to capture attention. The production quality appears to be high, with clear focus on the products. The ad uses color blocking with green and yellow to make the sale information stand out. The typography is large and bold. # Hooks Headline: BONS PLANS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a visual of the tools and the setting to catch the viewer's attention with imagery that evokes DIY and home improvement projects. This is from the brand’s perspective, meant to showcase the tools available. - Then, a green and yellow block appears with the text "JUSQU'AU 19 MAI" and "BONS PLANS sur tous les rayons." This communicates that the viewer can purchase tools and items at a discounted price for a limited time. This is told from the brand's perspective to highlight the offer and its duration.

# Ad summary The ad for Leroy Merlin showcases a galvanized steel shelving unit, the AVASCO model, highlighting a promotional price and limited availability. The visual arrangement includes the product in a garage-like setting and emphasizes its utility alongside common household items. # Brand positioning Leroy Merlin is presented as a practical and accessible home improvement retailer, focusing on providing functional storage solutions. The brand aligns with values of affordability and immediate availability, promoting a lifestyle of organization and efficient home management. Leroy Merlin follows the category norm of offering essential home products at competitive prices. The brand positioning is primarily functional, emphasizing practicality and value. # Product The product is a galvanized steel shelving unit named AVASCO, model AVASCO. It is designed for organizing items in a garage or storage area. The ad features a limited-time promotional price of €17.90 and notes that quantities are limited to 5,000 units. The product is marketed for consumers seeking affordable and readily available storage solutions. The shelf appears easy to assemble with three shelves to maximize vertical space, addressing the need for efficient space utilization. # Visual style The ad employs a high-contrast, studio-shot aesthetic with clear product placement. The grid layout divides the frame into distinct sections, highlighting the price and product separately. The image treatment uses background removal and color blocks to draw attention to key elements. The typography is large and bold, designed for quick scanning. The ad contrasts with platform-native styles by utilizing a highly polished, commercial look that aims to immediately capture attention in the feed. # Hooks Headline: ARRIVAGE* 17€.90 # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by displaying the Leroy Merlin logo, establishing the brand and setting the context for the offer. This is from the brand's perspective, showcasing its identity as a provider of home improvement goods. - Next, the image highlights a large sale tag and promotional price (€17.90), immediately conveying the offer's value. This is presented from the brand's perspective, aiming to capture the viewer's attention with an attractive price point. - The central portion features the shelving unit within a garage environment, demonstrating a practical use case. This scene is shown from a customer's perspective, illustrating how the product could fit into their life and solve storage needs. - Finally, the ad includes a yellow banner at the bottom promoting "BONS PLANS sur tous les rayons" (Good Deals on all shelves), expanding the offer beyond just the featured product. This message is from the brand's perspective, encouraging viewers to explore other deals and offerings from Leroy Merlin.

# Ad summary This ad by Leroy Merlin promotes a showroom for planning and designing a garden, featuring outdoor furniture. # Brand positioning Leroy Merlin is presented as a provider of materials and solutions for home improvement and gardening projects. The presence of the Naterial logo alongside the Leroy Merlin branding suggests a partnership or sub-brand relationship, indicating a focus on providing outdoor living and garden products within Leroy Merlin's broader home improvement offerings. The brand aims to be a one-stop-shop for consumers looking to enhance their outdoor spaces, providing both the inspiration and the materials needed for garden design projects. # Product The ad prominently features a rectangular outdoor coffee table with a light wood finish and a slatted shelf beneath the tabletop. The table is accessorized with a round woven tray holding a green cylindrical candle or vase and two small glass candle holders. The furniture shown is designed for outdoor use and for those seeking to furnish their garden or patio. The ad does not list specific product details, ingredients, or features but serves to showcase the aesthetic and functional possibilities within a garden setting. # Visual style The ad utilizes a clean, well-lit studio shot, creating a polished and inviting aesthetic. The color palette is neutral, with natural tones of wood, beige, and green dominating the scene. The lighting is soft and diffused, contributing to a warm and welcoming atmosphere. The composition is balanced, with the furniture arranged to create a sense of harmony and order. The overall style evokes a sense of calm and sophistication, making the ad visually appealing and easily scannable in a social media feed. # Hooks Headline: 1000m² de showroom Pour aménager votre jardin. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by displaying an outdoor furniture set with a coffee table at its center, presenting a visually appealing scene of a well-furnished outdoor space. This aims to draw the viewer in by showcasing an inviting and stylish garden setup, implicitly suggesting the products are desirable and aesthetically pleasing from the brand's POV. - The image transitions to emphasize text at the bottom of the image, highlighting a showroom space for garden planning, intending to inform the viewer about a resource available for garden design and purchasing needs. This section shares details about the brand's offerings from a brand POV. - The ad concludes by combining the visual appeal of the furniture with the information about the showroom. This reinforces the message that Leroy Merlin provides both the products and the space to plan and realize a dream garden, from the brand's POV.

# Ad summary This ad promotes various products at what appears to be a home improvement store. It has a yellow and green color scheme and a fast-paced editing style. # Brand positioning The brand, implied to be a home improvement store similar to a Home Depot or Lowe's, is presented as a purveyor of everyday items for the home, ranging from toolsets to shelving to window cleaning robots. It promotes affordability, presenting prices for each item. The overall tone is one of practicality and accessibility, aligning with a no-frills lifestyle. The brand appears to ignore more premium positioning, aiming to capture value-conscious consumers seeking essential products for home maintenance and organization. # Product The ad promotes several products, each shown briefly: a 67-piece Dexter tool set, priced at 24.90€; a galvanized steel shelving unit with four shelves, holding up to 175kg, measuring H.148 x L.80 x P.40 cm, priced at 17.90€; and a Scheppach cordless window cleaning robot, offered at a discounted price of 79.90€ (originally 99.90€). The tool set is for DIYers or homeowners needing a versatile set of tools for various tasks. The shelving unit targets those needing storage solutions for organizing spaces, such as garages or basements. The window cleaning robot aims to simplify window maintenance for homeowners. The ad addresses the purchase barrier of price by emphasizing the affordability and value of these essential home products. # Visual style The ad has a practical, straightforward aesthetic with a blend of natural and artificial lighting. It combines outdoor shots with green screen visuals for product displays. The editing is fast-paced, with quick cuts between products. The production quality appears to be a hybrid, aiming for a clean but accessible commercial feel. The pacing is rapid, with a high cuts-per-minute rate, enhancing the sense of urgency and highlighting multiple products. Audio-visual sync is present, with text overlays and transitions timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: The ad opens with a shot of the Dexter tool set outdoors, with a bicycle in the background, suggesting a home repair scenario. The text overlay announces deals until May 19th. This is a quick introduction of a product that the viewer can purchase. - 00:07–00:11 00:07–00:11: Next, the ad transitions to a green screen showcasing a galvanized steel shelving unit. Text overlay appears with the price and details. This beat presents another practical home improvement product with clear specifications and affordability, aimed at viewers looking for storage solutions. - 00:11–00:16 00:11–00:16: The ad cuts to a green screen displaying a Scheppach cordless window cleaning robot with a price discount. This beat offers a convenient solution to a common chore, appealing to those seeking time-saving home maintenance tools. - 00:16–00:19 00:16–00:19: The ad returns to the opening shot of the Dexter tool set, reinforcing the initial product and the overarching theme of deals until May 19th. This is to give one last glimpse of the product before the ad ends.

# Ad summary This ad showcases a LUNO outdoor lamp from LEROY MERLIN. The ad emphasizes the lamp's affordability with the headline stating that at this price, the sun can go to bed. It shows the LUNO lamp on a table setting with a cup of coffee, creating a cozy outdoor atmosphere. The ad highlights the LEROY MERLIN brand and offers a budget-friendly option for outdoor lighting. # Brand positioning LEROY MERLIN is presented as a retailer offering affordable home and garden products. The brand is positioned as accessible and budget-friendly, emphasizing value for money. By showcasing a lamp at a low price, LEROY MERLIN aims to appeal to customers seeking cost-effective solutions for their homes and outdoor spaces. The ad does not focus on luxury or premium features but rather on the practical and economical aspects of their products, targeting consumers who prioritize affordability and functionality. # Product The featured product is the LUNO outdoor lamp. It is presented as an affordable lighting solution for outdoor spaces. The lamp has a rounded white shade and a blue base. The ad showcases the lamp on a table setting on what looks like a balcony, suggesting it is suitable for creating a cozy outdoor atmosphere. The price is highlighted as €9.99, emphasizing the product's low cost, which is a central selling point. The lamp is also framed within a green square that calls attention to it. The ad addresses the purchase barrier of cost by presenting the LUNO lamp as an accessible and budget-friendly option. # Visual style The ad has a realistic, slightly muted visual style, simulating a real-life setting. The lighting is soft and warm, enhancing the cozy atmosphere. The image appears to be studio-shot with some digital enhancements such as the green square frame around the lamp. The overall design is clean and simple, focusing on the product and its price. The use of AI is noted at the bottom of the frame. # Hooks Headline: À ce prix-là, le soleil peut aller se coucher. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the phrase "À ce prix-là, le soleil peut aller se coucher" (At this price, the sun can go to bed), highlighting the lamp's affordability and implying it's so inexpensive that there's no need to wait for daylight. This is told from the brand's perspective, setting the stage for a value-driven proposition. - The product, the LUNO outdoor lamp, is showcased on a small table with a cup of coffee, placed on an outdoor terrace. This visual gives a sense of cozy ambiance in an outdoor setting, conveying the brand's intentions to promote its aesthetic usage. This is from a consumer's perspective, envisioning how the product can enhance their living space. - The price point is emphasized with a large, bold visual of "9.99€", explicitly stating the product's affordability. This confirms the brand's statement that it offers a product with a friendly price tag, making it an appealing option for budget-conscious consumers.