How Legendairy Milk Advertises on Meta

# Ad summary This ad features a customer testimonial about the GLP-1 support supplement. The customer responds to a question about how long it took to notice the benefits of taking the GLP-1 supplement. # Brand positioning Legendairy Milk is presented as a brand that focuses on women's wellness supplements, specifically those related to weight management and appetite control. The brand aims to occupy a space in the consumer's mind as a provider of dietary supplements that support weight management and appetite support, offering a solution for those looking for help in these areas. The brand is visually aligned with a modern, clean aesthetic, using images of women and a straightforward approach in its product descriptions. The brand positioning is both functional, as it addresses specific health needs like weight management and appetite support, and emotional, as it aims to provide a sense of control and stability for customers. # Product The product featured is Legendairy Milk GLP-1 Support, a dietary supplement designed for weight management and appetite support. It is presented in capsule form contained in a white tub. The product is designed for individuals seeking to manage their weight and control their appetite. The ad aims to address the purchase barrier of uncertainty about how quickly the product will work by presenting the customer's experience of feeling more steady after meals relatively quickly, and a less chaotic appetite after a couple of weeks. The product is positioned as a supportive supplement to help manage weight and appetite. # Visual style The ad has a UGC feel, resembling an Instagram Story post. It is shot indoors with soft, natural lighting and minimal editing, giving it an authentic and relatable vibe. The color palette is soft and neutral, creating a clean and approachable aesthetic. The typography is integrated in a caption-style and utilizes a simulated Instagram story question box. # Hooks Headline: How long did it take before you noticed benefits of GLP-1? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of dealing with a chaotic appetite and the desire for more stability after meals. The customer quote, "my appetite just felt... less chaotic," directly addresses this pain point. # Value propositions - The GLP-1 Support dietary supplement offers weight management and appetite support in a convenient capsule form. - Experience more steady feelings after meals and a less chaotic appetite in a couple of weeks. # Benefits - Weight management - Appetite support - More steady after meals - Less chaotic appetite # Features - Dietary supplement - Capsules # Call to action None used. # Social proof - "Not overnight, but pretty quickly I felt more steady after meals. After a couple weeks, my appetite just felt... less chaotic." # Point of view - External source: The 'Ask me anything' question is presented as a prompt from an unseen person. This fits this POV because it is initiating a conversation and gathering information. - Customer: The response to the question is delivered from the POV of someone who has used the product. The testimonial describes a personal experience and subjective results. # Storyline - An off-screen customer asks the influencer how long it took before they noticed benefits of GLP-1. This sets the stage for the influencer to share their personal experience with the product, addressing potential customer uncertainty about the product's effectiveness and timeline. - The influencer responds that they felt more steady after meals pretty quickly, and after a couple of weeks, their appetite felt less chaotic. This provides social proof and reassurance that the product can work relatively quickly, addressing a common concern among potential customers. The focus is on the customer experience, which serves to build trust and demonstrate the tangible benefits of the supplement.

# Ad summary This ad addresses consumer concerns about using GLP-1. The ad provides an answer to the question of what GLP-1 is and how it can help. # Brand positioning Legendairy Milk is presented as a brand providing accessible solutions to support women's health. The brand presents itself as modern and informative, educating consumers on the science behind their supplements, such as GLP-1. The brand aims to simplify complex topics related to health, diet, and wellness, offering a practical approach to wellness. # Product Legendairy Milk's GLP-1 Support is presented as a supplement that helps with appetite regulation without needing a prescription. GLP-1 is described as a hormone that your gut makes that helps balance appetite and tells your brain when you're full. The product is designed for people who are interested in appetite regulation. # Visual style The ad has a clean, minimalist aesthetic, typical of user-generated content. The image is well-lit, but not overly polished, giving it an authentic feel. The focus is sharply on the product and the user's interaction with it, while the background remains blurred to avoid distractions. The design is simple and straightforward, aiming for easy scannability on social media feeds. # Hooks Headline: I keep hearing about GLP-1 but it kind of scares me... what even is it? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the user's fear and uncertainty about GLP-1, explicitly stated as: "I keep hearing about GLP-1 but it kind of scares me... what even is it?" # Value propositions - Helps with appetite regulation without a prescription # Benefits - helps with appetite regulation - No prescription needed. # Features - GLP-1 is a hormone your gut makes that helps balance appetite and tells your brain when you're full # Call to action None used. # Social proof - None used. # Point of view - Customer: Displayed within a question bubble at the top of the ad, the customer expresses their fears and questions about GLP-1. - Brand: From the middle to bottom of the ad, the brand educates on the product benefits and explains that it is a hormone that helps balance appetite. # Storyline - The ad opens with a question from a user expressing concerns about GLP-1, wondering what it is. This is presented from the customer's POV. - The ad provides a brief explanation of GLP-1, describing it as a hormone that helps balance appetite. This part of the story is from the brand's POV, aiming to educate and reassure the viewer. - The brand highlights that their GLP-1 Support helps with appetite regulation and does not require a prescription, emphasizing the product's benefits and accessibility. This statement continues from the brand's POV, aiming to persuade the viewer of the product's value.

# Ad summary Image ad for Legendairy Milk GLP-1 Support, which supports healthy GLP-1 levels and appetite balance. The ad is designed to highlight the product's clinically studied ingredients and benefits without needing a prescription. # Brand positioning Legendairy Milk is positioned as a provider of dietary supplements. The brand's identity and tone lean into a functional approach by focusing on scientifically backed ingredients, as suggested by the claim of 'clinically studied ingredients'. The brand appears to target individuals seeking health support products. The brand offers a supplement with a focus on weight management and appetite support. # Product The product featured is Legendairy Milk GLP-1 Support, a dietary supplement designed to support healthy GLP-1 levels and appetite balance. It is presented as a weight management and appetite support solution. The supplement contains Trpti™️ + CQR-300° + Chromium, all contained in a capsule format. The ad addresses the barrier of needing a prescription by explicitly stating, 'No prescription needed.' The product is presented to promote a sense of improved health and weight management. # Visual style The ad employs a clean and minimalist studio-shot aesthetic. The composition focuses on the product, set against a soft gradient background and elevated on a pedestal, giving it prominence. The color palette is soft, with the white and light grey tones contributing to a sense of purity and simplicity. The typography is well-integrated, with clear and readable fonts. # Hooks Headline: QUIET THE FOOD NOISE # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle with food cravings and appetite control, which is alluded to in the phrase "QUIET THE FOOD NOISE," suggesting that the product helps in managing or reducing these issues. # Value propositions - Supports healthy GLP-1 levels + appetite balance* - No prescription needed # Benefits - QUIET THE FOOD NOISE - appetite balance # Features - Supports healthy GLP-1 levels - appetite balance - Clinically Studied Ingredients - Trpti™ + CQR-300° + Chromium # Call to action None used. # Point of view - Brand: Throughout the ad, the brand is the primary voice, conveying information about the product, its benefits, and key ingredients. # Storyline - The ad starts by conveying the message to 'QUIET THE FOOD NOISE', immediately capturing attention and setting the stage for the product's primary benefit, from the brand perspective. - Next, it tells the audience that the supplement 'Supports healthy GLP-1 levels + appetite balance*', further explaining how the product can help achieve the initial promise, from the brand perspective. - The ad emphasizes that the product contains 'Clinically Studied Ingredients', building trust and credibility, from the brand perspective. - The product packaging displays an illustration of an individual with measuring tape and the phrase 'I'm A Goal Getter', conveying the intended result, from the brand perspective. - The ad highlights the ingredients, 'Trpti™ + CQR-300° + Chromium', explaining what is in the product, from the brand perspective. - Finally, the message 'No prescription needed' is displayed to address any purchase barriers, from the brand perspective.

# Ad summary This ad for Legendairy Milk GLP-1 Support supplement uses annotations to point out key product features and benefits. It is geared toward consumers looking for clinically studied ingredients to support healthy GLP-1 levels and appetite balance. # Brand positioning Legendairy Milk is presented as a trustworthy brand providing GLP-1 support supplements. The brand is presented alongside the product with a focus on quality and science-backed ingredients. The brand's positioning suggests a modern approach to weight management and appetite support through dietary supplements, aligning with health-conscious consumers seeking reliable and effective solutions. # Product Legendairy Milk's GLP-1 Support is a dietary supplement presented as a weight management and appetite support aid. It aims to support healthy GLP-1 levels and provide appetite balance. The supplement contains clinically studied ingredients and is available in vegan capsules. The product targets individuals seeking to manage their weight and control cravings by supporting GLP-1 levels. # Visual style The ad has a clean and direct visual style with a light pink background and clearly visible product. The production quality appears to be high, with a studio-shot feel. Annotations and text overlays are used to call out key features, which could increase scannability in the feed. The overall design is simple and straightforward. # Hooks Headline: Less Cravings. More Control.* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of strong cravings that hinder weight management. The headline states "Less Cravings. More Control." # Value propositions - Less Cravings. More Control.* - Supports healthy GLP-1 levels, providing appetite balance # Benefits - Supports healthy GLP-1 levels* - Appetite balance support* # Features - Clinically Studied Ingredients - 60 Vegan Capsules - DIETARY SUPPLEMENT # Call to action None used. # Social proof - "Clinically Studied Ingredients" # Point of view - Brand: The ad presents a product container with annotations calling out key ingredients and benefits. # Storyline - The brand presents a hand holding the GLP-1 Support container to showcase the product. The intention is to give the customer a clear view of the packaging while visually signaling control or endorsement. - Annotations are placed around the product to highlight key benefits, such as supporting healthy GLP-1 levels and appetite balance, as stated by the brand. This is intended to educate the customer about the product's features and advantages. - A claim is made by the brand that the product contains 'Clinically Studied Ingredients'. The intent is to assure customers of the product's scientific validity and effectiveness. - The brand states the headline, 'Less Cravings. More Control.' to clearly communicate the benefit of the product. This is intended to directly address the consumer's desire for appetite management and weight control.

# Ad summary This ad promotes Legendary Milk products, offering 25% off when you subscribe. It highlights three products: a coconut water electrolyte mix for hydration, a supplement for stress and mood support, and another for fertility and hormone balance. # Brand positioning Legendairy Milk is presented as a wellness brand focused on supporting women's health needs, particularly in areas like hydration, stress management, mood enhancement, fertility, and hormone balance. The brand positions itself as a provider of targeted supplements and mixes designed to address specific wellness concerns. The brand aims to occupy a space in the consumer's mind as a reliable and comprehensive source for women's health solutions, promoting a lifestyle of proactive wellness and self-care. It appears to follow category norms by offering supplements and mixes that target specific health benefits, but it differentiates itself by focusing specifically on women's wellness needs. # Product The ad features three distinct products from Legendairy Milk. The first is a Coconut Water Electrolyte Mix, designed for coconut water hydration and to provide hydration and immunity energy. The second product is Miss Bliss, a supplement for stress and mood support, aimed at providing anti-stress, rest, and mood enhancement. The third product is Myo + D-Chiro Inositol, a supplement designed to support fertility and hormone balance, specifically targeting ovarian support. Each product is presented as a solution to a specific wellness need, with clear indications of their intended benefits. The ad addresses potential purchase barriers by highlighting the specific benefits and uses of each product, making it clear why each product is worth trying for those seeking to address these particular health concerns. # Visual style The ad has a clean, modern aesthetic with a retro touch in the headline font. The color-blocked background and simple typography give it a contemporary feel, while the marquee-style font adds a vintage element. The overall production quality is polished, with clear product shots and well-organized text. The layout is designed for easy scannability, with key information highlighted through size and color. The ad mimics a platform-native style, resembling a simplified Instagram post or story, which enhances its stop power in feed. # Hooks Headline: 25% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain points of dehydration, stress, mood imbalances, fertility issues, and hormone imbalances. # Value propositions - 25% OFF when you subscribe # Benefits - Coconut Water Hydration - Stress & Mood Support - Fertility & Hormone Balance # Features - Coconut Water Electrolyte Mix - Hydration + Immunity Energy - Miss Bliss: Anti-Stress + Rest + Mood - Myo + D-Chiro Inositol: Hormone Balance + Ovarian Support # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name and wellness statement at the top of the ad are from the brand's perspective, introducing its focus on health and well-being. - Brand: The offer of "25% OFF when you subscribe" is a direct incentive from the brand to encourage immediate action. - Brand: The presentation of the three products, each aligned with a specific wellness category, showcases the brand's range of solutions. # Storyline - The ad opens with the brand name and a forward-looking statement, "PRIORITIZE YOUR WELLNESS IN 2026," setting the stage for a focus on future health and well-being. The brand is speaking directly to the audience, encouraging them to think ahead and invest in their wellness. - Next, the ad presents a compelling offer: "25% OFF when you subscribe." This is a direct incentive to encourage immediate action and commitment to the brand. The brand is speaking, offering a clear benefit to the customer for subscribing. - The ad then showcases three products, each aligned with a specific wellness category: Coconut Water Hydration, Stress & Mood Support, and Fertility & Hormone Balance. This section highlights the range of solutions offered by the brand, catering to different needs. The brand is presenting its product line as comprehensive and targeted.

# Ad summary This image ad for Legendairy Milk highlights the Mane Event dietary supplement. The ad calls out that the product is internal hair support, and is not a hair mask or a "miracle" oil. The Mane Event container is pictured with capsules. # Brand positioning Legendairy Milk positions itself as a provider of internal hair support through their Mane Event product, differentiating itself from topical hair treatments like masks or oils. The brand aims to occupy a space in the consumer's mind as a source of hair support that starts from the inside. By contrasting their product with external solutions, Legendairy Milk appeals to consumers seeking a more comprehensive approach to hair health. # Product Legendairy Milk's Mane Event is an internal hair support dietary supplement that comes in a white container. The advertisement emphasizes that this product is not a hair mask or a "miracle" oil, instead presenting it as a dietary supplement that works from the inside out. The product aims to improve hair, skin, and nails. The ad addresses a potential purchase barrier by clarifying that it is an internal solution rather than a topical treatment. # Visual style The ad has a clean, minimalist aesthetic with a white background and a focus on the product. The production quality appears to be studio-shot, with controlled lighting and a clear focus on the product and supporting elements. The visual motifs include flat lay style and a simple layout. The image treatment uses bright, even lighting and crisp focus to highlight the product details. The typography is clean and legible, integrated well with the overall design. The style feels native to social media, with a clean and scannable layout optimized for in-feed viewing. # Hooks Headline: THIS PRODUCT IS NOT a hair mask a “miracle” oil # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using hair masks and oils that promise miracle results but do not deliver. The phrase “a “miracle” oil” suggests skepticism towards products that make unrealistic claims, appealing to consumers who are tired of ineffective topical treatments. # Value propositions - Internal hair support rather than external. # Benefits - starts from the inside* # Features - internal hair support # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption, to introduce the product. - Brand: The product and the capsules are shown so the consumer can see the product and its form. # Storyline - The ad opens by clarifying what the product is *not* – a hair mask or "miracle" oil. This is intended to immediately dispel expectations and differentiate the product. The brand is directly addressing misconceptions or assumptions about hair care products. - The copy then presents the product as "internal hair support that starts from the inside*", which establishes its unique selling proposition (USP). The brand is defining the product's core benefit. - The product packaging is displayed with capsules to reinforce its nature and use case. The brand is showing the product directly alongside a visual cue about its usage.

# Ad summary This ad highlights a dietary supplement that supports appetite control and helps to balance cravings. The ad is framed as a customer testimonial in which the subject answers a question in a conversational style and explains how the product has helped her. # Brand positioning This brand seems to focus on providing solutions to support overall health and wellness, with a specific emphasis on weight management and appetite control. The brand is presented as a source of support for individuals seeking to balance their appetite and manage cravings, offering a dietary supplement that can aid in achieving these goals. The brand aims to be seen as a helpful partner in the consumer's journey towards a healthier lifestyle, providing dietary supplements to address specific needs. # Product The product being advertised is "GLP-1 Support", a dietary supplement designed to support weight management and appetite control. The ad does not explicitly state the ingredients or specific mechanism of action, but it highlights the product's ability to help balance appetite and reduce constant swings in cravings. It implies that the product is designed for individuals who experience frequent cravings, even when they are eating enough, and who are looking for a way to manage their appetite in a more balanced way. The product is sold in a white jar with a pink and red label. # Visual style The ad has a casual, UGC-style visual aesthetic. The production quality appears to be shot on iPhone. The lighting is natural with some color grading applied. Typography is clean and modern. The ad feels like it was made for Instagram Stories or TikTok. # Hooks Headline: Does anyone else feel like cravings just randomly take over even when you're eating enough? # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration is the feeling of cravings randomly taking over, even when you're eating enough. The ad copy asks, "Does anyone else feel like cravings just randomly take over even when you're eating enough?" # Value propositions - GLP-1 Support to help your appetite feel way more balanced instead of constantly swinging! # Benefits - Helped my appetite feel way more balanced instead of constantly swinging! # Features - WEIGHT MANAGEMENT - APPETITE SUPPORT - DIETARY SUPPLEMENT # Call to action None used. # Social proof - "Yes. I started GLP-1 Support and it's helped my appetite feel way more balanced instead of constantly swinging!" # Point of view - Customer: The question in the speech bubble reflects a customer asking a question to the content creator. - Brand: The testimonial answer is positioned as the brand telling a story about the customer's experience with the product. # Storyline - The ad begins with a question in a speech bubble from a follower, "Does anyone else feel like cravings just randomly take over even when you're eating enough?". This is included to establish a relatable pain point that many viewers may experience. The audience experiences this question from the perspective of a viewer asking a question. - The content creator answers "Yes. I started GLP-1 Support and it's helped my appetite feel way more balanced instead of constantly swinging!". This is meant to provide a solution to the problem raised in the previous beat. The audience experiences this testimonial from the perspective of a brand ambassador.

# Ad summary This ad features a billboard promoting Legendairy Milk's new GLP-1 Support supplement, designed to help quiet food noise. The billboard is set against a backdrop of modern city buildings, with a woman happily holding the product, suggesting a positive experience. # Brand positioning Legendairy Milk is positioned as a modern, accessible brand focused on health and wellness solutions. The brand aims to occupy a space in the consumer's mind as a provider of supplements that support specific health needs, without requiring a prescription. The brand's tone is positive and approachable, aligning with a lifestyle that prioritizes well-being. The brand appears to be pushing against the norm of needing prescriptions for similar health support products, emphasizing accessibility and ease of use. # Product The featured product is Legendairy Milk's new GLP-1 Support supplement. This product is designed to "quiet the food noise" and support overall wellness without needing a prescription. The supplement's specific features and ingredients are not detailed in the ad, but the implication is that it helps manage cravings or appetite. The product appears to be targeted towards individuals seeking to manage their relationship with food in a non-prescription format. # Visual style The ad has a polished, studio-shot production quality. The visual motifs include a clean, modern billboard design with a bright, inviting color palette. The image treatment features clear lighting and natural color grading. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, aiming for high-design stop power in feed. # Hooks Headline: QUIET THE FOOD NOISE* # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of dealing with constant food cravings or appetite issues, referred to as "food noise." The ad suggests that this 'noise' is disruptive and that consumers seek a way to manage it. # Value propositions - Accessible wellness support without a prescription. - Support for managing cravings or appetite. # Benefits - Quiet the food noise # Features - GLP-1 Support - No prescription needed # Call to action None used. # Social proof - None used. # Point of view - Brand: The billboard headline and product information convey the brand's message about the product's benefits and accessibility. - Customer: The woman smiling while holding the product conveys a sense of personal satisfaction and positive experience using the product. # Storyline - The ad presents a large billboard featuring a woman holding the product, smiling, with the headline "QUIET THE FOOD NOISE," which aims to immediately capture attention and introduce the product's primary benefit from the brand's POV. This is intended to pique the viewer's interest and set the stage for the product's introduction. - Beneath the headline, the text "NEW GLP-1 Support* No prescription needed" clarifies the product's purpose and USP, from the brand's POV. This is designed to address a potential purchase barrier by highlighting that the supplement does not require a prescription, making it more accessible. - The visual of a woman smiling while holding the product is included to evoke a sense of happiness and satisfaction, from the customer's POV, associating the product with a positive emotional outcome. This reinforces the idea that the supplement leads to a better relationship with food.

# Ad summary This ad is for Legendairy Milk She's Glowing Daily Collagen & Fiber Powder. The ad establishes what the product is not (a face mask, a 12-step skincare routine) before introducing that the product is a tropical Collagen Peptides & Prebiotic Fiber blend. The ad emphasizes that the product supports radiant skin and a balanced gut. # Brand positioning Legendairy Milk is presented as a brand that offers an alternative to traditional beauty routines. The brand aims to simplify skincare by offering a daily tropical collagen peptides and prebiotic fiber blend that supports radiant skin and a balanced gut, suggesting a focus on internal health for external beauty. The brand appears to be targeting customers who want to improve their skin and gut health through a simple, single-step solution, in contrast to more elaborate skincare regimens. # Product The advertised product is Legendairy Milk She's Glowing Daily Collagen & Fiber Powder. It is a daily tropical blend of collagen peptides and prebiotic fiber intended to support radiant skin and a balanced gut. The product comes in a box containing 18 stick packs and is framed as an alternative to both face masks and 12-step skincare routines, indicating it's designed for ease of use. The on-package label states that it is a dietary supplement. # Visual style The ad has a bright and vibrant aesthetic, using tropical imagery to convey the product's tropical theme. The image looks professionally shot with controlled lighting and a shallow depth of field that makes the product pop. The product is centered in the frame, emphasizing its importance. # Hooks Headline: THIS PRODUCT IS NOT: # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the pain point of lengthy and complicated skincare routines by stating that the product is NOT a face mask or a 12-step skincare routine, suggesting that consumers may be seeking simpler, more convenient solutions for their skin and gut health. The copy indicates that people are tired of lengthy skincare routines: "THIS PRODUCT IS NOT: - a face mask - a 12 step skincare routine". # Value propositions - The product is a single-step solution: the ad copy emphasizes that it is not a face mask or a 12-step skincare routine. Therefore, it emphasizes that the product saves time and effort. # Benefits - supports radiant skin - a balanced gut # Features - daily tropical Collagen Peptides & Prebiotic Fiber blend # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is making a claim about its product's functionality and how it is different from others. # Storyline - The ad copy begins by stating what the product is not — "THIS PRODUCT IS NOT: - a face mask - a 12 step skincare routine" — establishing that the product will be different and not require a lengthy process. The brand is telling the audience that this product provides an alternative to typical skincare products. - Next, the ad introduces the product: "It is a daily tropical Collagen Peptides & Prebiotic Fiber blend that supports radiant skin and a balanced gut.*" This is the brand presenting the product's benefits and key ingredients as a way to convey that this product can give the user the skin results they want.

# Ad summary This image ad for Legendairy Milk promotes the ability to customize a bundle of their lactation support products and save up to 25% off. # Brand positioning Legendairy Milk is presented as a modern, approachable brand focused on supporting breastfeeding mothers. The brand uses playful product names and retro-inspired packaging to create a fun and engaging experience. The brand aims to normalize and celebrate the breastfeeding journey, positioning itself as a supportive partner for mothers seeking natural lactation support. # Product The ad features a range of Legendairy Milk lactation support supplements. These supplements are designed to support breastfeeding mothers. The products include capsules and powders, each with unique formulations and benefits. The capsules come in bottles, while the powders are in jars. The products are designed to be mixed and matched, allowing customers to create a personalized bundle to address their specific needs. The ad highlights the ability to customize a bundle and save up to 25%, making it an attractive offer for mothers looking for lactation support. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The use of pastel colors and a simple background creates a bright and inviting atmosphere. The product arrangement is symmetrical and visually appealing, highlighting the variety of options available. The overall aesthetic is designed to be eye-catching and informative, encouraging viewers to explore the brand's offerings. # Hooks Headline: CUSTOMIZE A BUNDLE FOR UP TO 25% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Customize a bundle for up to 25% off # Benefits - Lactation support # Features - Capsules - Powders # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the products and promoting the offer. # Storyline - The ad opens with a teal badge at the top, announcing the opportunity to "BUILD YOUR BUNDLE." This immediately grabs the viewer's attention and sets the stage for a customizable offer, told from the brand's perspective. - The ad then highlights the core value proposition: "CUSTOMIZE A BUNDLE FOR UP TO 25% OFF." This reinforces the idea of personalization and savings, enticing the viewer to explore the product range, told from the brand's perspective. - The ad showcases a selection of Legendairy Milk products arranged on a pink platform. This provides a visual representation of the products available for customization, allowing the viewer to see the variety and options, told from the brand's perspective.

# Ad summary A woman shows Legendary Milk's She's Glowing Daily Collagen & Fiber Powder and mixes it into a glass of water. She talks about the product's benefits like gut health, regularity, collagen boost, smoother texture, and a healthy glow. The woman says that the brand is a woman founded brand and that they are having a sale, so now is the perfect time to try it. # Brand positioning Legendairy Milk is positioned as a women-founded brand that is trusted by millions to provide wellness products that make women feel good. The brand aims to occupy a space in the consumer's mind that resonates with female empowerment, inclusivity, and community. By emphasizing their focus on women's wellness, the brand aligns with values of self-care, health, and feeling good from the inside out. There are no explicit norms or competitor behaviors mentioned in the ad, but the brand implies a commitment to creating products specifically tailored to women's needs, which could set them apart from brands with a broader focus. The brand positioning is both functional (e.g., providing collagen and fiber) and emotional (e.g., making women feel good about taking the product). # Product The advertised product is Legendairy Milk's She's Glowing Daily Collagen & Fiber Powder, a dietary supplement that comes in single-serve packs. The product is designed for women and is explicitly stated to promote radiant skin and gut health. It addresses purchase barriers by coming in single-serve packs, which makes it easy to take on the go. The product's unique selling points include its ability to aid gut health and digestion, promote regularity, boost collagen, and improve skin texture, providing a healthy glow from the inside out. The ad shows the product being mixed with water and consumed as part of a daily routine, emphasizing its convenience and integration into a wellness-focused lifestyle. The ad encourages viewers to try the product to experience these benefits firsthand, highlighting its value in promoting both inner health and outer beauty. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality appears to be a hybrid between a casual, everyday recording and a polished commercial. The shots are mostly static with minimal camera movement, and the transitions are smooth. The pacing is moderate, with about 10-12 cuts per minute, which keeps the ad engaging without feeling rushed. # Hooks Spoken: 00:00–00:01 Come take my glow with me. Text overlay: 00:00–00:02 My non-negotiable every morning ✨ Visual: 00:00–00:01 A hand holds up a yellow box of Legendairy Milk's She's Glowing Daily Collagen & Fiber Powder in front of a window with sunlight streaming in. The background includes a glimpse of a green plant and a black chair. The box is the focal point, displaying the product's name and key benefits. # Funnel stage Consideration # Pain points The central pain point is the desire for improved gut health and radiant skin. The ad addresses the frustration of dealing with digestive issues and wanting a healthy glow. # Value propositions - The product comes in single-serve packs, making it easy to take on the go. - The product is made by a woman founded brand trusted by millions. - The product is created just for women's wellness. # Benefits - Radiant skin - Gut health - Helps with regularity - Boosts collagen - Smoother, better texture - Healthy glow that's from the inside out # Features - Daily collagen & fiber powder - Gluten free # Call to action The perfect time to try it. # Social proof - "It's made by Legendairy Milk, which is a woman founded brand trusted by millions" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the point of view of a customer using and endorsing the product. # Storyline - 00:00–00:01 00:00–00:01 The video opens with a woman holding up a box of Legendairy Milk's She's Glowing Daily Collagen & Fiber Powder. The message conveyed is the introduction of the product, and the perspective is from the woman who uses the product. The tone is casual and friendly, setting a positive mood. - 00:01–00:06 00:01–00:06 The woman shows a single-serve pack and tears it open. The message conveyed is how easy the product is to use and take on the go to places like work or the gym. The perspective is from the woman, and the tone is enthusiastic and relatable. - 00:06–00:14 00:06–00:14 The woman pours the powder into a glass, adds water, and stirs. The message conveyed is the preparation process of the product. The perspective is from the woman, and the tone is informative and straightforward. - 00:14–00:17 00:14–00:17 The woman puts a lid and straw on the glass. The message conveyed is the ease of taking the product on the go. The perspective is from the woman, and the tone is practical and convenient. - 00:17–00:21 00:17–00:21 The woman drinks the product and holds the box of Legendairy Milk's She's Glowing Daily Collagen & Fiber Powder next to her. The message conveyed is how the product is made by a woman-founded brand and trusted by millions. The perspective is from the woman, and the tone is supportive and encouraging. - 00:21–00:32 00:21–00:32 The woman continues drinking the product, sharing how it is created just for women's wellness. She states that the brand is having a sale, so now is a great time to try it. The message conveyed is to add some glow back into your wellness routine. The perspective is from the woman, and the tone is informative, friendly, and promotional.

# Ad summary This ad showcases a woman holding a jar of GLP-1 Support and answering a question about why she chose this product. She states that the ingredients were the reason, as the product uses Trpti™ and CQR-300®, which are clinically studied, rather than random blends marketed as clean. # Brand positioning This ad presents Legendary, the brand behind GLP-1 Support, as a provider of weight management supplements with clinically studied ingredients. It positions the brand as a solution for consumers looking for effective support for GLP-1, with a focus on transparency and scientific backing. By highlighting the use of Trpti™ and CQR-300® instead of "random blends marketed as clean," the brand aims to differentiate itself as a trustworthy and research-driven choice in the competitive weight management market. The brand emphasizes its dedication to research and clinically proven ingredients. # Product The advertised product is GLP-1 Support, a dietary supplement designed to support weight management and appetite. It is presented in a white jar with labeling that includes the brand name 'Legendary' and the product name 'GLP-1 Support.' The product is marketed to consumers seeking support for GLP-1, a hormone that plays a role in appetite regulation. A key selling point is the inclusion of clinically studied ingredients, specifically Trpti™ and CQR-300®, which the ad emphasizes are superior to "random blends marketed as clean." This addresses a potential purchase barrier by assuring customers of the product's efficacy and scientific backing, highlighting its proven ingredients to aid weight management. # Visual style The ad has a natural and authentic visual style, resembling user-generated content (UGC). The lighting is natural, and the shot appears to be taken indoors. The focus is on the product and the person holding it, with minimal background distractions. The Instagram “Ask Me Anything” sticker is integrated to mimic a screenshot, increasing the authenticity and relatability of the content. # Hooks Headline: What made you choose this one over other GLP-1 supplements? # Funnel stage Middle of funnel (Consideration) # Pain points The frustration being addressed is the lack of transparency and scientific validation in weight management supplements, with many products using "random blends marketed as clean." # Value propositions - Clinically studied ingredients (Trpti™ and CQR-300®) for effective GLP-1 support # Benefits - Support GLP-1 - Effective weight management - Appetite support # Features - Uses Trpti™ and CQR-300® - Clinically studied to support GLP-1 # Call to action None used. # Social proof - "Honestly the ingredients. I did a ton of research before buying. It uses Trpti™ and CQR-300®, which are actually clinically studied to support GLP-1 instead of random blends marketed as clean." # Point of view - Customer: The "Ask me anything" question and the answer provide a first-person perspective, resembling a personal recommendation or testimonial. # Storyline - The ad begins with a screenshot of an "Ask me anything" sticker from Instagram Stories. The question asks "What made you choose this one over other GLP-1 supplements?" This aims to intrigue the audience and position the ad as a response to a genuine inquiry, increasing its authenticity from the customer's POV. - The ad answers the question by stating, "Honestly the ingredients. I did a ton of research before buying. It uses Trpti™ and CQR-300®, which are actually clinically studied to support GLP-1 instead of random blends marketed as clean." This message is conveyed from the perspective of the customer who did their research. It emphasizes the importance of ingredients and clinical studies, indicating a preference for scientifically backed products.

# Ad summary This ad features a woman standing in a kitchen who discusses how breastfeeding increases a woman's water needs by 40%. She then introduces Legendary Milk's She's Thirsty Coconut Water Electrolyte Mix as a way to increase hydration postpartum. The woman lists product attributes such as double the electrolytes of leading sports drinks, vitamin C, zinc for immune support, vitamin B12 for steady energy, and no added sugar. She then prepares the drink, highlighting how good it tastes. The ad concludes with the woman talking about keeping the stick packs everywhere for easy hydration. # Brand positioning Legendairy Milk presents itself as a health and wellness brand focused on the hydration needs of breastfeeding mothers. The brand's products are designed to be convenient and effective solutions for the challenges of postpartum hydration. The brand aims to occupy a space in the consumer's mind as a source for nutritional products tailored specifically to the needs of mothers. It promotes a lifestyle of self-care and mindful nutrition and seeks to make healthy hydration easy. The brand's tone is informative and friendly, providing solutions without unnecessary complexity or exclusivity. Legendairy Milk positions itself as a brand that understands the unique needs of breastfeeding mothers and supports their journey through convenient, nutritionally beneficial products. # Product She's Thirsty by Legendairy Milk is a coconut water electrolyte mix that comes in individual stick packs. The product is formulated to provide hydration, immunity, and energy for postpartum women. The drink contains twice the electrolytes of leading sports drinks, plus vitamin C, zinc, and B12. The drink is also noted as having no added sugar. The product is packaged as a dietary supplement to easily mix with water. It comes in a strawberry lemonade flavor. The ad addresses the concern of increased water needs during breastfeeding and offers the electrolyte mix as a simple and convenient solution for hydration. It is positioned as an easy way to catch up on hydration without mixing a million ingredients. # Visual style The ad has a clean and bright aesthetic. The lighting is natural, giving a relaxed and inviting feel. The production quality is high, typical of a professionally made ad. The editing style uses mostly static shots with some close-ups. The pacing is consistent with a moderate number of cuts per minute, keeping the ad engaging without feeling rushed. The visuals are timed to match the rhythm of the voiceover, enhancing the clarity of the message. # Hooks Spoken: 00:00–00:03 Female 1: If you're breastfeeding, your water needs can jump 40%. Text overlay: 00:00–00:03 WATCH THIS if you're a breastfeeding mom 🍼 / 00:00–00:04 If you're breastfeeding your water needs can jump 40% Visual: 00:00–00:03 A woman with dark hair and an olive complexion stands behind a white countertop in a kitchen. She wears an olive green long-sleeve shirt and looks directly at the camera while speaking. In front of her are a clear plastic shaker bottle filled with a pink liquid and a pink box of "She's Thirsty" electrolyte mix. The background features dark wood cabinets, a stainless steel microwave, and a tiled backsplash. The camera is stationary and at eye-level. # Funnel stage Middle of funnel (Consideration): This ad educates the viewer about the hydration needs of breastfeeding mothers and introduces a solution with detailed product features. # Pain points The central pain point addressed in the ad is the increased thirst and hydration needs experienced by breastfeeding mothers. “If you're breastfeeding, your water needs can jump 40%.” # Value propositions - Postpartum hydration made easy with double the electrolytes and zero added sugar - All-in-one hydration that makes you feel like you're catching up without mixing a million ingredients - The convenience of stick packs makes it easy to stay hydrated anywhere # Benefits - Makes hydration easier postpartum - Makes you feel like you're catching up without mixing a million ingredients - Hydration made easy # Features - Coconut water electrolyte mix - Double the electrolytes of leading sports drinks - Vitamin C + Zinc for immune support - B12 for steady energy - No added sugar - Strawberry Lemonade flavor # Call to action None used. # Point of view - Customer 100% – The entire ad is delivered by a woman speaking directly to the camera about her experience using the product. # Storyline - 00:00–00:03 00:00–00:03 If you're breastfeeding, your water needs can jump 40%. This opens the ad with a question and information for breastfeeding moms. - 00:03–00:04 00:03–00:04 That's why I started drinking this. The woman transitions to introducing a solution, creating a direct connection between the problem and the product. - 00:04–00:06 00:04–00:06 Meet She's Thirsty, Legendairy Milk's coconut water electrolyte mix. This introduces the brand and product by name, positioning it as a solution. - 00:07–00:10 00:07–00:10 The coconut water electrolyte mix that makes hydration so much easier postpartum. The product is highlighted as a solution to postpartum dehydration. - 00:10–00:16 00:10–00:16 I'm constantly thirsty while I'm nursing, and this is the thing that actually makes me feel like I'm catching up without mixing a million ingredients. The woman shares her personal experience, reinforcing the product's effectiveness and convenience. - 00:16–00:24 00:16–00:24 It has double the electrolytes of leading sports drinks. Vitamin C + Zinc for immune support plus B12 for steady energy. The product's nutritional benefits are listed, building the product's credibility. - 00:24–00:28 00:24–00:28 And no added sugar, and it actually tastes good, which makes increasing my water intake so much easier. The woman highlights the additional benefit that the drink tastes good, making hydration easier. - 00:28–00:35 00:28–00:35 I keep stick packs EVERYWHERE, diaper bag, car, so it's always ready when that breastfeeding thirst hits. The woman emphasizes the product's portability and accessibility, reiterating its convenience for breastfeeding mothers.

# Ad summary This ad features a woman in a kitchen demonstrating Legendary Milk's She's Thirsty coconut water electrolyte mix, which she says makes hydration easier for breastfeeding mothers. She highlights that the mix has twice the electrolytes of leading sports drinks and contains vitamin C, zinc, and B12. # Brand positioning Legendary Milk positions itself as a health and wellness brand catering specifically to the needs of breastfeeding mothers. The brand aims to simplify postpartum hydration with convenient and effective products like She's Thirsty, acknowledging that mothers are constantly thirsty while nursing and that they are looking for a convenient option that does not require mixing a million ingredients. The branding features a feminine, retro aesthetic that sets it apart from performance-oriented sports drinks and electrolyte supplements. # Product She's Thirsty is a coconut water electrolyte mix designed to make hydration easier for postpartum and breastfeeding mothers. Sold in powdered form in individual stick packs, the product is available in Strawberry Lemonade flavor. Key features highlighted in the ad include twice the electrolytes of leading sports drinks, vitamin C and zinc for immune support, B12 for steady energy, and no added sugar. The product addresses the postpartum thirst many women experience while nursing and positions itself as a convenient alternative to making coconut water concoctions. # Visual style The ad has a bright and clean aesthetic, typical of social media content, featuring natural lighting and a modern kitchen setting. The editing is fairly simple with quick cuts and smooth transitions. The video has a polished UGC feel that conveys authenticity and aligns with the brand's target audience. # Hooks Spoken: 00:00–00:03 I see you making those coconut water concoctions postpartum. Text overlay: 00:00–00:02 WATCH THIS if you're a breastfeeding mom 🍼 / 00:00–00:03 I see you making those coconut water concoctions postpartum Visual: 00:00–00:02 A woman with shoulder-length wavy dark hair and a long-sleeved green shirt stands behind a white countertop in a kitchen. She is holding a clear plastic shaker bottle containing a pink liquid. The background includes wood cabinets, a white backsplash, and a glimpse of an oven. / 00:02–00:03 The woman is now holding a pink product box for "She's Thirsty" along with the pink shaker bottle with pink liquid. She smiles at the camera. The background shows the white countertop and dark wood cabinets. # Funnel stage Middle of funnel (Consideration) # Pain points Many breastfeeding mothers find it difficult to stay adequately hydrated and are constantly thirsty. They resort to mixing complex coconut water concoctions but seek a simpler way to replenish electrolytes and fluids. # Value propositions - Simplified postpartum hydration: No need to mix a million ingredients, just add to water. - Double the electrolytes of leading sports drinks: More effective hydration compared to other options. - Vitamin C and zinc for immune support: Provides an additional health benefit beyond hydration. - B12 for steady energy: Helps combat fatigue associated with postpartum and breastfeeding. - No added sugar: A healthier hydration option. # Benefits - Makes hydration easier postpartum - Immune support - Steady energy - No added sugar - Tastes good - Increases water intake # Features - Coconut water electrolyte mix - Double the electrolytes of leading sports drinks - Vitamin C - Zinc - B12 - No added sugar - Strawberry Lemonade flavor # Call to action None used. # Social proof - "This is the thing that actually makes me feel like I'm catching up without mixing a million ingredients." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who uses and endorses the product. # Storyline - 00:00–00:02 The ad opens by showing a woman acknowledging the viewer's routine of mixing coconut water concoctions postpartum. - 00:02–00:07 She transitions to saying that she has a product that can save the viewer the trouble and introduces She's Thirsty as Legendary Milk's coconut water electrolyte mix. - 00:07–00:15 The woman explains that the mix makes hydration much easier postpartum and that she is constantly thirsty while nursing. She states that the product helps her feel like she is catching up without mixing a million ingredients. - 00:15–00:24 The ad highlights the product's key ingredients and benefits with green checkmarks on screen. She states that it has double the electrolytes of leading sports drinks, vitamin C and zinc for immune support, B12 for steady energy, and no added sugar. - 00:24–00:29 She states that it tastes good, which makes increasing her water intake easier and claims that she keeps the stick packs everywhere. - 00:29–00:32 The ad shows the product in her nightstand, diaper bag, and car. - 00:32–00:34 The woman closes by stating that with She's Thirsty, it is always ready when breastfeeding thirst hits.

# Ad summary This ad features a woman endorsing Legendary Milk's She's Thirsty coconut water electrolyte mix. She shares that as a breastfeeding mother, her water needs jump 40%. She states that She's Thirsty helps her stay hydrated and gives her steady energy and is easy to drink since it tastes good and contains no added sugar. The ad features multiple shots of the woman mixing the drink, drinking it, and keeping the stick packs at home, in her diaper bag, and in her car. # Brand positioning Legendairy Milk presents itself as a brand focused on postpartum health and hydration. The brand is positioned as a helpful aid for breastfeeding mothers to easily increase their water intake and replenish electrolytes due to the increased water needs while nursing. The brand aligns itself with a lifestyle of convenience and well-being for new mothers. The brand appears to follow category norms of marketing to a specific demographic with a functional and supportive positioning. # Product Legendairy Milk's She's Thirsty is a coconut water electrolyte mix designed for hydration, immunity, and energy. It comes in stick packs to be added to water. The product is for postpartum mothers who need additional hydration due to breastfeeding or nursing. The drink has double the electrolytes of leading sports drinks as well as Vitamin C, Zinc, and B12. She's Thirsty is designed to increase water intake because it tastes good, provides steady energy, and is easy to use. # Visual style The ad has a polished commercial aesthetic with clear lighting. The editing style consists of quick cuts and some static shots. The pacing is consistent throughout the ad. The cuts are synced to the voiceover lines. # Hooks Spoken: 00:00–00:03 If you're breastfeeding, your water needs can jump 40%. Text overlay: 00:00–00:03 WATCH THIS / 00:00–00:03 If you're a breastfeeding mom 🍼 / 00:00–00:03 If you're breastfeeding your water needs can jump 40% Visual: 00:00–00:01 A hand pours the contents of a strawberry lemonade flavored drink mix into a clear plastic container of pink liquid. The drink mix is a pink and yellow package with an illustration of a mouth and a strawberry and lemon on the front. The background is blurred. / 00:01–00:03 A woman drinks from a clear container with a black lid. The container is filled with pink liquid. She is in a kitchen with brown cabinets, white countertops, and stainless steel appliances. The woman has shoulder-length brown hair and is wearing a long-sleeved green shirt. # Funnel stage Consideration # Pain points Breastfeeding mothers often struggle with dehydration due to the increased demand for water, causing constant thirst. Quote: "I'm constantly thirsty while I'm nursing." # Value propositions - Hydration made easy - Makes hydration easier postpartum - Helps feel like I'm catching up without mixing a million ingredients - It actually tastes good which makes increasing my water intake so much easier # Benefits - Hydration - Immunity - Energy - Makes hydration so much easier postpartum - Increasing my water intake so much easier # Features - Coconut water electrolyte mix - Double the electrolytes of leading sports drinks - Vitamin C + Zinc for immune support - B12 for steady energy - No added sugar # Call to action None used. # Social proof - “That's why I started drinking this...I'm constantly thirsty while I'm nursing and this is the thing that actually makes me feel like I'm catching up without mixing a million ingredients...And it actually tastes good which makes increasing my water intake so much easier" - Female 1 (Customer) # Point of view - Customer 70% – The ad uses a customer to talk about the product and its benefits. - Brand 30% – The ad uses text overlays to state product features and benefits. # Storyline - 00:00–00:03 00:00–00:03 If you're breastfeeding, your water needs can jump 40%. This is a direct message to the target audience and it highlights the need for additional hydration when nursing. This is from the brand's perspective and is conveyed through the speaker. - 00:03–00:04 00:03–00:04 That's why I started drinking this. The speaker shares her motivation for trying the product. This is from the customer's perspective and is conveyed through the speaker. - 00:04–00:08 00:04–00:08 Meet She's Thirsty, Legendairy Milk's coconut water electrolyte mix. The speaker introduces the product and its brand. This is from the brand's perspective and is conveyed through the speaker. - 00:08–00:10 00:08–00:10 That makes hydration so much easier postpartum. The speaker states how the product helps with postpartum hydration. This is from the customer's perspective and is conveyed through the speaker. - 00:10–00:16 00:10–00:16 I'm constantly thirsty while I'm nursing and this is the thing that actually makes me feel like I'm catching up without mixing a million ingredients. The speaker shares her problem with being thirsty while nursing and states that the product makes her feel like she is catching up and is easy to use. This is from the customer's perspective and is conveyed through the speaker. - 00:17–00:23 00:17–00:23 It has double the electrolytes of leading sports drinks, Vitamin C + Zinc for immune support, plus B12 for steady energy. The speaker states the product's features and benefits. This is from the brand's perspective and is conveyed through the speaker. - 00:23–00:28 00:23–00:28 And no added sugar and it actually tastes good which makes increasing my water intake so much easier. The speaker shares that the product has no added sugar and it tastes good making it easier to increase water intake. This is from the customer's perspective and is conveyed through the speaker. - 00:29–00:35 00:29–00:35 I keep stick packs EVERYWHERE: nightstand, diaper bag, car, so it's always ready when that breastfeeding thirst hits. The speaker states that she keeps the stick packs everywhere for easy access. This is from the customer's perspective and is conveyed through the speaker.

# Ad summary A woman in her kitchen shows how Legendary Milk's 'She's Thirsty' hydration mix helps her stay hydrated as a breastfeeding mom. She mixes the powder into water, drinks it, and shows the product in her nightstand, car, and diaper bag to emphasize how easy it is to stay hydrated on the go. # Brand positioning Legendairy Milk is presented as a brand for mothers who are breastfeeding and want products that provide support during their breastfeeding journey. Their products are presented as being convenient and easy to use, helping breastfeeding mothers meet their hydration needs so that they don't have to go through the trouble of mixing a 'million ingredients' themselves. Their products are positioned as being a better alternative to competitor drinks that require more time and ingredients. # Product Legendairy Milk's 'She's Thirsty' coconut water electrolyte mix is a hydration drink mix designed for postpartum mothers who are nursing. The drink contains twice the electrolytes of leading sports drinks, Vitamin C and Zinc for immune support, and B12 for steady energy. It has no added sugar and is packaged in convenient on-the-go stick packs. # Visual style The ad has a polished and clean aesthetic, with a focus on bright lighting and clear visuals. The editing style includes quick cuts and transitions, creating a sense of energy and pace. The overall production quality is high, giving the ad a professional and trustworthy feel. The pacing remains consistent throughout the ad. # Hooks Spoken: Female 1: I see you making those coconut water concoctions postpartum. Text overlay: WATCH THIS / if you're a breastfeeding mom 🍼 / I see you making those / coconut water concoctions / postpartum Visual: 00:00–00:01: Close-up shot of someone pouring a strawberry lemonade-flavored 'She's Thirsty' stick pack into a clear plastic container with a pinkish liquid. The hand is light-skinned with a white nail polish manicure. The background is out of focus. / 00:01–00:02: Close-up of a clear plastic shaker with a black lid being shaken. The liquid is pink. The hand shaking the container has a light complexion with white nail polish. / 00:02–00:03: A woman drinks the pink liquid from the clear shaker bottle. The woman is fair-skinned and wears an olive green long-sleeve shirt. She is positioned in front of a white countertop in a kitchen. Behind her are dark wood cabinets. To her right is a pink box of 'She's Thirsty' on the counter. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Breastfeeding mothers may find it difficult to stay adequately hydrated due to the demands of nursing. "I see you making those coconut water concoctions postpartum." # Value propositions - The product has double the electrolytes of leading sports drinks, is sugar free, and is easy to mix so that postpartum mothers can easily stay hydrated. # Benefits - Makes hydration easier postpartum - Helps nursing mothers feel like they are catching up on hydration - Convenient and easy to take on the go # Features - Coconut water electrolyte mix - Strawberry lemonade flavor - Double the electrolytes of leading sports drinks - Vitamin C and Zinc for immune support - B12 for steady energy - No added sugar - Caffeine free - Packaged in individual stick packs # Call to action None used. # Social proof - "I'm constantly thirsty while I'm nursing, and this is the thing that actually makes me feel like I'm catching up" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer, a breastfeeding mother, who enthusiastically endorses the product and shares her personal experience. # Storyline - 00:00–00:02 The video begins by showing the product's powder being added to a container of water, visually cueing a breastfeeding mom who makes her own concoctions with coconut water postpartum. - 00:02–00:04 The video cuts to a woman standing in front of her kitchen counter. She states that she sees viewers making coconut water concoctions and will save them the trouble. - 00:04–00:06 She introduces 'She's Thirsty' coconut water electrolyte mix. She displays both the stick pack and the box of product. - 00:06–00:09 She emphasizes how the product makes hydration easier for postpartum mothers. - 00:09–00:15 She states that she is constantly thirsty while nursing and that this product helps her feel like she's catching up. - 00:15–00:23 She lists the product's benefits, including double the electrolytes of leading sports drinks, Vitamin C and Zinc for immune support, B12 for steady energy, and no added sugar. - 00:23–00:27 She says that the drink tastes good, which makes increasing water intake easier. - 00:27–00:29 She claims that she keeps stick packs everywhere. - 00:29–00:34 She displays the product in a nightstand, car, and diaper bag to emphasize that the product can be taken on the go. She ends the video by saying it is always ready for when that breastfeeding thirst hits.

# Ad summary This ad for Legendary Milk promotes a 25% off subscription offer and showcases four of their products: Miss Bliss, Dynamic Duo Prenatal, Clever Girl, and Myo & D-Chiro Inositol. # Brand positioning Legendairy Milk is presented as a provider of supplements designed to support women's wellness, particularly in areas like mood, focus, and hormone balance. The brand aims to occupy a space in the consumer's mind as a reliable source for targeted support during different phases of life, such as prenatal and general cognitive function. The brand aligns with a lifestyle of proactive self-care and addresses specific needs related to women's health. The brand positioning is both functional, offering solutions for specific issues, and emotional, promoting overall well-being and confidence. # Product The ad features four distinct products from Legendairy Milk. "Miss Bliss" is designed to address anti-stress, rest, and mood support. "Dynamic Duo Prenatal" is a prenatal supplement, with two bottles shown, one for day and one for night. "Clever Girl" is formulated to enhance focus, mental clarity, and memory. "Myo & D-Chiro Inositol" aims to support hormone balance and ovarian function. Each product is presented as a dietary supplement, addressing specific wellness needs for women. The ad highlights the range of products available to support various aspects of women's health and wellness. # Visual style The ad features a clean, product-focused layout with a light pink background and white platforms to display the products. The overall aesthetic is bright and inviting, with cartoon illustrations on the product labels adding a playful touch. # Hooks Headline: 25% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of women seeking support for various wellness needs, including stress, mood, focus, hormone balance, and prenatal health. The ad aims to provide solutions for these specific concerns. # Value propositions - 25% OFF when you subscribe # Benefits - Prioritize your wellness # Features - ANTI-STRESS • REST • MOOD - FOCUS • MENTAL CLARITY • MEMORY - HORMONE BALANCE • OVARIAN SUPPORT # Call to action None used. # Point of view - Brand: The brand is presenting its products and offer to the audience. # Storyline - The ad opens with a headline announcing a "25% OFF" discount when you subscribe, immediately grabbing attention and incentivizing a purchase. The brand is telling the audience about a limited-time offer to encourage immediate action. - The ad then showcases four different Legendairy Milk products, each targeting a specific wellness need. The brand is highlighting its product range and demonstrating its ability to address various concerns. - The ad concludes with a teal banner stating, "Prioritize your wellness in 2026," encouraging viewers to think long-term about their health. The brand is positioning itself as a partner in the viewer's ongoing wellness journey.

# Ad summary This ad compares three different Legendairy Milk supplements: Mane Event, She's Sleepy, and Miss Bliss. The ad asks the question, "What supplement should I try?" and then presents the three supplements as options. # Brand positioning Legendairy Milk is presented as a provider of targeted supplements designed to address specific needs related to hair, sleep, and stress. The brand aims to occupy a space in the consumer's mind as a solution for common wellness concerns, offering specialized products to support hair health, sleep quality, and stress management. The brand aligns with a lifestyle focused on self-care and targeted wellness solutions, promoting the idea that individuals can proactively address specific health needs with the right supplements. The brand positioning is functional, focusing on providing tangible benefits such as hair growth, improved sleep, and stress reduction. # Product The ad features three Legendairy Milk supplements. "Mane Event" is for hair, nails, and skin support, promoting hair growth and thicker hair. "She's Sleepy" is a magnesium glycinate sleep aid. "Miss Bliss" is an anti-stress support supplement that promotes anti-stress, rest, and mood. Each supplement is presented as a targeted solution for specific needs, with clear indications of their intended benefits. The ad addresses the purchase barrier of uncertainty by presenting a curated selection of supplements and highlighting their specific functions, making it easier for consumers to choose the right product for their needs. # Visual style The ad has a clean and playful visual style. The production quality is high, with a focus on clear product presentation and simple graphics. The visual motifs include a grid layout and cartoon-style illustrations. The image treatment includes background removal and soft lighting. The typography is large and bold, making it easy to read. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: WHAT SUPPLEMENT SHOULD I TRY? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty when choosing supplements. The question "What supplement should I try?" highlights the confusion and difficulty consumers face when trying to find the right product for their needs. # Value propositions - Targeted supplements for specific needs (hair, sleep, stress) # Benefits - Hair growth* - Thicker hair - Anti-stress - Rest - Mood # Features - Hair, Nails, and Skin Support* - Magnesium Glycinate Sleep Aid* - Anti-Stress Support* # Call to action None used. # Social proof - None used. # Point of view - Customer: The question "What supplement should I try?" is posed from the perspective of a customer seeking guidance on which supplement to choose. # Storyline - The ad opens with a question, "What supplement should I try?" This is intended to engage the viewer and prompt them to consider their own needs for supplementation. The question is posed from the perspective of a potential customer who is seeking guidance on which supplement to choose. - The ad then presents three Legendairy Milk supplements: Mane Event, She's Sleepy, and Miss Bliss. This is intended to provide the viewer with specific options to address their needs. The supplements are presented from the brand's perspective, showcasing their product offerings and their intended benefits. - Each supplement is labeled with its intended use: Hair, Nails, and Skin Support; Magnesium Glycinate Sleep Aid; and Anti-Stress Support. This is intended to help the viewer quickly identify the right supplement for their needs. The labels are presented from the brand's perspective, providing clear and concise information about each product.

# Ad summary This ad promotes Legendary Milk's She's Thirsty coconut water electrolyte mix as a better alternative to sugary sports drinks, highlighting its natural hydration, electrolytes, vitamins, and zero added sugar. The ad features a woman discussing the product's benefits and showing its preparation and taste, appealing to a health-conscious audience, especially breastfeeding mothers. # Brand positioning Legendary Milk positions itself as a provider of health-conscious hydration solutions, particularly for women and breastfeeding mothers. The brand emphasizes natural ingredients, essential nutrients, and zero added sugar, contrasting with conventional sugary sports drinks. It aligns with a lifestyle focused on wellness and informed choices, appealing to those seeking effective hydration without compromising on health. # Product She's Thirsty by Legendary Milk is a coconut water electrolyte mix designed for natural hydration and energy. Packaged in convenient single-serve stick packs, this mix is aimed at individuals needing a hydration boost, particularly breastfeeding mothers. It contains coconut water powder for clean natural hydration, twice the electrolytes of sports drinks, B12 for energy, Vitamin C and Zinc for immune support, and zero added sugar. The Strawberry Lemonade flavor provides a tasty alternative to plain water, offering hydration, immunity support, and energy, especially beneficial for those needing to stay hydrated throughout the day. # Visual style The ad utilizes a blend of authentic UGC-style visuals with clean product shots and website displays. Editing is quick, with numerous cuts per minute, creating a sense of energy. The overall production quality feels professional but accessible, suggesting reliability and trustworthiness. The use of bright, natural lighting and pastel color schemes reinforces the brand's association with health and wellness. # Hooks Spoken: Female 1: These coconut electrolyte packets have gone VIRAL on TikTok for naturally boosting hydration and energy. Text overlay: 00:00–00:04 / for naturally boosting hydration 💧 & energy ⚡ Visual: 00:00–00:04 A woman stands in front of a Legendary Milk website page on a tablet. The website features an image of a package of 'She's Thirsty' electrolyte mix, stacked watermelon, and product information. The woman is light-skinned with long, dark, wavy hair. She wears a white, long-sleeved sweater and is positioned in the lower center of the frame. She raises her index finger, and smiles while looking directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Many people are walking around extremely dehydrated and sugary sports drinks are not helping. # Value propositions - Naturally boosting hydration and energy. - Clean hydration without added sugar. - Electrolytes: 2x times the electrolytes of sports drinks - Immunity Support: Vitamin C & Zinc for immune support # Benefits - Clean natural hydration - Boosting energy - Immune support # Features - Coconut water powder - 2x times the electrolytes of sports drinks - B12 - Vitamin C and Zinc - ZERO added sugar # Call to action None used. # Social proof - She's viral for a reason # Point of view - Customer 100% – The entire video is presented from the point of view of a customer explaining and demonstrating the product. # Storyline - 00:00–00:04 The ad opens with a woman introducing Legendary Milk's She's Thirsty coconut electrolyte packets, highlighting that they've gone viral on TikTok. - 00:04–00:07 She states that most people are walking around extremely dehydrated. - 00:07–00:09 The woman claims that sugary sports drinks are not helping. - 00:09–00:13 She introduces She's Thirsty by Legendary Milk as not your average drink mix, emphasizing its unique formula. - 00:13–00:24 She details the ingredients of the electrolyte mix: coconut water powder for clean natural hydration, twice the electrolytes of sports drinks, B12 for energy, vitamin C and zinc for immune support, and zero added sugar. - 00:24–00:27 She claims that mamas LOVE this because when breastfeeding you need 16 cups of water a day. - 00:27–00:29 She highlights that She's Thirsty provides all the hydration you need. - 00:29–00:31 She references the reviews online and claims that She's Thirsty is viral for a reason. - 00:31–00:33 She closes the ad by drinking the drink and stating that it tastes as good as it looks.

# Ad summary This image ad from Legendairy Milk promotes a 20% off discount when you subscribe to their products. The ad features four different supplements aimed at supporting breast milk production: Sunflower Lecithin, Liquid Gold, Cash Cow, and Pump Princess. # Brand positioning Legendairy Milk positions itself as a provider of supplements specifically designed to support breastfeeding mothers. The brand uses a playful and approachable tone, with cartoon-style illustrations and product names like "Cash Cow" and "Pump Princess." This suggests a brand that aims to normalize and lighten the challenges of breastfeeding, while also providing functional solutions. The brand seems to push against the often serious and clinical nature of the supplement industry by using humor and relatable imagery. # Product The ad features four different Legendairy Milk supplements, each designed to support breastfeeding mothers. "Sunflower Lecithin" is presented in a blue bottle with a white label featuring a cartoon woman. "Liquid Gold" is also in a blue bottle with a white label showing a cartoon woman. "Cash Cow" comes in a similar blue bottle, but the label features a cartoon cow. "Pump Princess" is also packaged in a blue bottle with a white label, depicting a cartoon woman. All four are labeled as dietary supplements. The ad promotes a 20% discount when you subscribe, addressing a potential purchase barrier by offering a cost-saving incentive. # Visual style The ad has a clean and playful visual style. The production quality appears to be studio-shot with soft lighting and a focus on product presentation. The cartoon illustrations on the product labels add a touch of whimsy and approachability. The color palette is soft and inviting, with light beige and pink tones dominating the image. The typography is a mix of script and sans-serif fonts, creating a balanced and legible design. # Hooks Headline: 20%OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential struggle of mothers to produce enough breast milk for their babies. The phrase "New Year, More Breast Milk*" implies that the products can help increase milk production. # Value propositions - 20% OFF when you subscribe # Benefits - More Breast Milk # Features - Sunflower Lecithin - Liquid Gold - Cash Cow - Pump Princess - Dietary Supplement # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its logo, products, and promotional offer. # Storyline - The ad opens with the Legendairy Milk logo, immediately establishing the brand. This is from the brand's perspective, introducing itself to the viewer. - Next, the ad highlights the offer of "20% OFF when you subscribe," which is presented from the brand's perspective to incentivize viewers to purchase their products. - The ad showcases four different supplement products, each with a unique name and label design. This is from the brand's perspective, highlighting the variety of products available to address different needs. - The ad concludes with the message "New Year, More Breast Milk*," which is presented from the brand's perspective, encouraging viewers to start the new year with their products.