How Kobo Advertises on Meta

# Ad summary This ad for Kobo Plus features book covers with the text “Book obsessed? Read more for less. Start your free trial” in the top left. # Brand positioning Kobo Plus is positioned as a subscription service for avid readers. The brand caters to those who are “book obsessed” and offers them a way to “read more for less”. By focusing on quantity and affordability, Kobo Plus seems to target readers who consume a lot of books and are looking for a cost-effective way to fuel their hobby. The brand is promoting the accessibility of reading, making it easier for enthusiasts to dive into new stories without breaking the bank. # Product Kobo Plus is an ebook subscription service that allows users to read more for less. The ad invites viewers to start a free trial. It is designed for people who are “book obsessed.” The books shown include titles from various genres: To Catch a Lord by Emma Orchard, Patio Lanterns by Barbara Kelly, Dead Reckoning by Rob Sinclair, Unprotected by Billy Porter, Book of the Month by Jennifer Probst, Killing Eve: Resurrection by Luke Jennings, Prisoners of Geography by Tim Marshall, Pocket Lies by Ametyre, Hockey 101 by Melanie Ting, and The One That Got Away by Olivia Spring. The ad copy highlights that Kobo Plus allows users to read more while spending less. # Visual style The ad has a clean and straightforward design with a focus on showcasing book covers. The bright blue background and the repeated 'plus' signs create a visually appealing backdrop without distracting from the products. The layout is grid-like, giving a structured and organized feel. The ad's visual style is designed for easy scannability, making it suitable for in-feed display where users are quickly scrolling through content. # Hooks Headline: Book obsessed? Read more for less. # Benefits - [object Object] # Call to action Start your free trial # Point of view - [object Object] # Storyline - The ad begins with the brand asking if the viewer is "Book obsessed?" and stating that they can "Read more for less." This is the brand speaking directly to their target audience and positioning their offer as a solution to readers who want to consume more books affordably. - The ad includes a CTA: "Start your free trial." This is the brand prompting the viewer to take action and try the product, reducing the barrier to entry with a no-cost trial. - Below the offer, the ad showcases multiple book covers as examples of the content available on Kobo Plus. This gives the viewer a glimpse into the variety of genres and titles they can access, increasing the appeal of the subscription.

# Ad summary This ad features a product testimonial from a user, Anthony S., who describes the long-lasting battery life of the Kobo eReader. He is shown using the device while traveling, including on a trek to Everest. # Brand positioning Rakuten Kobo positions itself as a brand for book lovers, as implied by the simple question in the ad: "Love books?" The brand offers a product that enhances the reading experience and caters to readers' needs by providing a device with long-lasting battery life, which sets it apart from other devices that may fail during travel. The brand's tone is simple, direct, and personable. # Product The product featured is a Kobo eReader, a device for reading eBooks. It is presented as a dependable device with an exceptionally long-lasting battery, capable of lasting through a 7-day Everest trek without needing a recharge. The eReader is designed for ease of use and portability, catering to avid readers who enjoy reading on the go. The ad addresses the purchase barrier of battery life by highlighting its long battery life, distinguishing it from other devices that may fail in similar conditions. The ad promotes Kobo as a must-have gadget for anyone who enjoys reading, particularly while traveling or in situations where power access may be limited. # Visual style The ad has a clean and polished aesthetic. It blends professional-looking testimonial footage with simple text overlays to convey its message. The video's pacing is moderate, focusing on clear and concise storytelling with each scene, providing the necessary context and information without rushing. There is a consistent color theme dominated by neutral and warm tones, which gives the ad a cozy feel that is broken up by the bright red screen in the end. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad introduces Anthony S., identified as a world traveler, sitting comfortably and using his Kobo eReader. - 00:04–00:06 It briefly shows Anthony on a snowy mountaintop. - 00:06–00:11 Anthony discusses how while reading “Into Thin Air” during the Everest trek, his Kobo device's battery lasted the entire time. - 00:11–00:17 Anthony continues, saying his Kobo device lasted even after other devices failed him. - 00:17–00:22 The ad shows a bright red screen that asks "Love books? Love Kobo." - 00:22–00:24 The ad ends with the brand's logo and URL.

# Ad summary This ad features the Kobo Libra Colour e-reader in use. The visual showcases a person highlighting text on the e-reader with the Kobo Stylus 2. The headline emphasizes finding calm in a colorful way, promoting the e-reader's color display and highlighting capabilities. # Brand positioning Kobo is positioned as a purveyor of digital reading and writing solutions, emphasizing the ease and joy of reading, note-taking, and highlighting. The brand aligns with a lifestyle of calm, creativity, and organization, promoting the idea of finding peace through engaging with digital content. By offering color e-readers and stylus compatibility, Kobo pushes against the black-and-white limitations of traditional e-readers, delivering a more immersive and versatile experience. # Product The ad features the Kobo Libra Colour e-reader, a device designed for reading and writing. It works by displaying digital books and documents on a color screen, allowing users to highlight and annotate using the Kobo Stylus 2. The product is for readers and students who want a portable and versatile way to engage with digital content. The main USP is its color display, which enhances the reading and note-taking experience. The ad showcases a moment of use: highlighting text on the e-reader to emphasize important information. It also addresses the purchase barrier of traditional black-and-white e-readers by offering a more colorful and engaging experience. The Kobo Stylus 2 is sold separately. # Visual style The ad utilizes a highly polished, studio-shot production quality. The visual motif is a clean, close-up shot of the product in use. The image treatment includes soft lighting effects and background blurring, creating a visually appealing and calming aesthetic. The typography integration is large and bold, ensuring readability. The overall style contrasts with platform-native content, aiming to grab attention through its high-design and professional presentation. # Hooks Headline: Encontra a calma de uma maneira colorida # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the headline “Encontra a calma de uma maneira colorida” (Find calm in a colorful way). This intends to communicate the product's benefit of providing a calming experience through colorful highlighting and reading. The brand is telling this part of the story, framing the product as a tool for relaxation and focus. - The ad then shows a close-up of the Kobo Libra Colour e-reader being used with the Kobo Stylus 2. The image features a person highlighting text in color. This part aims to visually demonstrate the product's key features and how it enhances the user experience. The customer's perspective is highlighted, showing the act of engaging with the e-reader and its color capabilities. - The ad includes a disclaimer at the top that states “*KOBO STYLUS 2 VENDIDA EM SEPARADO” (*KOBO STYLUS 2 SOLD SEPARATELY). This provides a transparent detail about the stylus not being included with the e-reader. The brand is sharing this detail to set clear expectations with customers.

# Ad summary This image ad for Kobo promotes the Kobo Libra Colour, an e-reader that holds your entire library with 32 GB of storage for up to 24,000 eBooks or 150 audiobooks. The ad features a hand interacting with the e-reader, which displays a selection of book covers. # Brand positioning Kobo is positioned as a brand that caters to avid readers by offering e-readers that allow users to carry their entire library with them. The brand emphasizes convenience and accessibility, enabling readers to enjoy their favorite books and audiobooks anytime, anywhere. By highlighting the large storage capacity, Kobo addresses the common pain point of limited space for books, making it an appealing option for those with extensive collections. The brand promotes a lifestyle centered around reading and continuous learning. # Product The advertised product is the Kobo Libra Colour, an e-reader with a black bezel, a flush screen, and a grey textured back. It features 32 GB of storage, enabling users to store up to 24,000 eBooks or 150 audiobooks. The Kobo Libra Colour allows users to carry a vast library in a single device. The screen is displaying a selection of book covers. Its USP is its large storage capacity, allowing users to bring their entire library with them and addressing the problem of limited physical space. # Visual style The ad features a lifestyle-oriented visual style, with a shallow depth of field, creating a cozy and inviting atmosphere. The use of natural wood grain and a warm color palette enhances the sense of comfort and relaxation associated with reading. The shot is well-lit, with soft lighting. The composition is clean and uncluttered, with the product and its use prominently displayed. # Hooks Headline: Mi Kobo puede almacenar toda mi biblioteca # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting the Kobo Libra Colour's ability to store an entire library, communicating the device's convenience for avid readers. The message is delivered from the brand's perspective, aiming to immediately capture the audience's attention with a key benefit. - The ad then provides a specific detail of the e-reader: its storage capacity of 32 GB, which translates to up to 24,000 eBooks or 150 audiobooks. This information is coming from the brand, aiming to provide concrete evidence of the device's capability and address potential concerns about storage limitations. - The ad transitions to a visual demonstration of the product in use, where the user is actively browsing the book selection on the device, showing its ease of use. This is a customer POV, as it puts the viewer in the position of someone using the product.

# Ad summary This Kobo Plus ad highlights the joy of reading limitless books and delving into deeper reading obsessions. # Brand positioning Kobo is presented as a modern, forward-thinking brand that provides an extensive catalog of digital content through its Kobo Plus subscription service. The brand emphasizes limitless access to books and audiobooks to facilitate deeper reading obsessions. The ad aligns with a lifestyle of comfort and relaxation, suggesting that Kobo seamlessly integrates into moments of leisure. Kobo differentiates itself from traditional reading norms by offering a subscription-based model, providing a vast library to explore without the constraints of purchasing individual titles, making it both functional and emotionally engaging for avid readers. # Product Kobo Plus is an expansive subscription service offering limitless access to e-books and audiobooks. It is designed for individuals who love to read and listen to books across various genres, enabling them to explore deeper obsessions. The service addresses the barrier of purchasing individual books by providing an all-you-can-consume model. The ad emphasizes the service's ability to enhance reading experiences by providing limitless content for diverse interests and tastes. # Visual style The ad features a polished and inviting aesthetic, with natural lighting and cozy interior settings. The editing style includes smooth transitions between shots. The production quality is high-end, giving a commercial feel. The pacing is moderate, with cuts timed to match the rhythm of the voiceover, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try it for free today at kobo.com/plus # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman browsing a tablet while relaxing on a couch. - 00:01–00:04 00:01–00:04: A woman's voice introduces Kobo Plus and poses a rhetorical question about reading, implying that Kobo Plus offers a unique and limitless reading experience. - 00:04–00:09 00:04–00:09: The woman's voice continues to answer the question, describing a specific genre of book that can be read using the service. Text on screen also reveals the types of books that can be found on Kobo Plus. - 00:09–00:12 00:09–00:12: The woman's voice describes the tagline, "Limitless reading. Deeper obsessions.", reinforcing the value proposition. - 00:12–00:15 00:12–00:15: The ad ends with the Kobo Plus logo and a call to action to try it for free at kobo.com/plus, delivered in a hushed whisper, creating a sense of exclusivity and encouragement.

# Ad summary The ad promotes Kobo Plus, an ebook and audiobook subscription service, and features a woman enjoying the service in various locations and situations, emphasizing the ability to read anywhere for a single monthly fee. # Brand positioning Rakuten Kobo positions itself as a modern, accessible, and versatile brand for book lovers. The brand aims to occupy the space of providing convenient and unlimited access to a vast library of ebooks and audiobooks. Its values align with promoting reading as a relaxing and enriching activity that can be enjoyed anywhere. Kobo pushes against the traditional norms of buying individual books, offering a subscription model for unlimited reading. Its positioning is both functional (access to a large library) and emotional (the joy and relaxation of reading). # Product Kobo Plus is an ebook and audiobook subscription service that provides unlimited access to 3 million stories for a single monthly fee. The product is for anyone who enjoys reading or listening to books, as implied by the variety of use cases shown. The service offers a wide selection of books and audiobooks accessible on Kobo devices. The ad addresses the purchase barrier of buying individual books by offering an all-you-can-read model. It highlights the convenience and flexibility of accessing a vast library of content for a fixed monthly price, making it an attractive option for avid readers. # Visual style The ad has a polished commercial aesthetic with smooth transitions. The production quality is high, aiming for a warm and inviting tone. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Suscríbete hoy en kobo.com/plus # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman working on a laptop. - 00:03–00:06 00:03–00:06 She switches to a Kobo e-reader while outside. - 00:06–00:10 00:06–00:10 The ad shows the woman exploring the Kobo Plus interface and reading a book. - 00:10–00:14 00:10–00:14 Finally, the ad displays the Rakuten Kobo brand logo and a call to action to subscribe at kobo.com/plus.

# Ad summary This image ad showcases the Kobo Libra Colour e-reader and the Kobo 2 stylus. The ad emphasizes the device's ability to help users find calm through colored annotations. The image features a person using the stylus to highlight text on the e-reader's screen. # Brand positioning The Kobo brand is presented as a provider of e-readers that enhance the reading and learning experience. The focus is on innovation, specifically with the introduction of color to its e-readers. The brand is aiming to occupy a space in the consumer's mind that combines technology with relaxation, and it promotes a lifestyle of calm and focused learning. Kobo, as presented in this ad, ignores the norm of constant entertainment by pushing back against the behaviors associated with regular tablets and smartphone consumption, instead focusing on a more functional approach to reading and writing. # Product The ad features the Kobo Libra Colour e-reader and the Kobo 2 stylus. The Kobo Libra Colour is an e-reader device designed for reading and annotating digital content. It features a color screen that allows users to highlight and mark up text in various colors. The Kobo 2 stylus is a pen-like accessory that enables users to write and draw on the e-reader's screen. The ad emphasizes the e-reader's ability to provide a calm and focused experience. The stylus is sold separately. The product is for individuals who enjoy reading and want to enhance their learning or study habits through digital annotation. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product in a realistic, in-use scenario. The production quality is high, with soft, diffused lighting and a shallow depth of field to keep the focus on the device and its features. The image is treated with warm color grading to create a calm atmosphere. The typography is clean and legible, with the brand logo prominently displayed. The overall aesthetic is designed to be scannable and capture attention in a social media feed. # Hooks Headline: Trouvez le calme de manière colorée # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of the Kobo Libra Colour and Kobo 2 stylus in use. This is intended to immediately demonstrate the product's core functionality and draw the viewer's eye. - The focus shifts to the device's color highlighting capabilities, emphasizing its unique selling proposition and showcasing the ability to find calm by engaging with content. The viewer is being told what makes this product special by the brand. - The ad concludes by noting that the stylus is sold separately, setting clear expectations for the purchase and guiding the customer toward a purchase decision. This is from the brand's perspective.

# Ad summary This image ad for Kobo Plus showcases the product with a focus on its ease of use, exciting content, and the endless possibilities for reading and listening. It aims to appeal to avid readers and audiobook enthusiasts. # Brand positioning Kobo Plus is positioned as a modern and accessible digital reading and listening platform. The brand emphasizes ease of use, variety, and endless content, suggesting it aims to occupy the space of a convenient and comprehensive digital library. Kobo Plus aligns with a lifestyle of continuous learning and entertainment through reading and listening. The brand aims to normalize the use of digital resources for books and audiobooks by offering a vast collection. Positioning appears to be functional through simplicity of use and enormous selection. # Product The advertised product is the Kobo e-reader, a portable device designed for reading eBooks and listening to audiobooks. It is shown with a white frame and a digital display featuring the Kobo Plus interface. The e-reader is highlighted as providing access to over 3 million eBooks and audiobooks, emphasizing the vast content library available to users. It offers a convenient and immersive reading and listening experience, addressing the barrier of physical book storage and limited selection. The digital interface also addresses the search and discovery of new books. # Visual style The ad has a clean, modern aesthetic. It features natural lighting and soft focus. The ad's composition is simple, highlighting the device in a real-life setting. The visual style feels like a lifestyle shot, aimed at blending into a social media feed. The typography is legible and unobtrusive, contributing to the overall scannability. # Hooks Headline: Reading made easy, exciting, and endless # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting the Kobo Plus service, making it easy, exciting, and endless. This serves to introduce the core value proposition of the product from the brand's perspective: it's designed for simple enjoyment and limitless discovery. - The ad emphasizes the extensive library of Kobo Plus, stating that it offers 'Explore over 3 million eBooks and audiobooks'. This part of the story, from the brand's perspective, aims to showcase the breadth of content available to attract potential users. - A person is shown interacting with the Kobo e-reader itself. The person is holding the e-reader as they browse through the Kobo Plus ebook recommendation screen. The person is clearly enjoying the ease of use of the product. This part of the story, from the customer’s perspective, serves to show the product in use, emphasizing its intuitive interface and user-friendliness.

# Ad summary This ad showcases the Kobo Libra Colour e-reader in a relaxed setting, emphasizing its ability to store thousands of stories without the bulk of physical books, and highlights the brand's hassle-free return policy. # Brand positioning Kobo is presented as a modern and convenient alternative to traditional books, positioned for tech-savvy readers who value portability and access to a vast library. The brand promises to consolidate an entire personal library into a single device, thus eliminating the hassle and weight of physical books. The brand aligns with a lifestyle that prioritizes convenience, reading on the go, and simplicity, fitting into the norms of digital-age accessibility while also pushing against the traditional need for physical storage space. # Product The advertised product is the Kobo Libra Colour, an e-reader designed to hold thousands of stories. It allows users to carry their entire library in a single, lightweight device, eliminating the need for physical books. The ad suggests that the device is for people who enjoy reading but want a more streamlined and portable experience. It is implied that the device comes with hassle-free returns, reducing the purchase barrier for those who may be hesitant about trying a new e-reader. # Visual style The ad features a clean, lifestyle-focused aesthetic. The shot appears to be studio-lit with soft lighting and a shallow depth of field, creating a cozy and inviting atmosphere. The composition centers around the product, emphasizing its use in a relaxed home setting. The typography is modern and legible, and the color palette is simple but effective. # Hooks Headline: Carry thousands of stories with no extra baggage # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Kobo Libra Colour device, highlighting its compact nature and the ability to store numerous stories. This is to immediately convey that the user can have a vast library at their fingertips. The brand is showing this to highlight the Kobo's convenience and practicality. - The device is shown in a relaxed setting, with the user holding it while relaxing with a mug. This portrays the experience of using the Kobo as comfortable and part of a leisure routine. This is presented from the customer's POV. - The ad includes a 'hassle-free returns' badge, addressing a potential purchase barrier. The brand is providing reassurance to potential customers.

# Ad summary This ad by Rakuten Kobo promotes its ebook service by featuring a grid of various book covers and enticing users to read more because it is now easier than ever. # Brand positioning Rakuten Kobo is a digital ebook and audiobook retailer. They position themselves as making reading easier and more accessible. # Product The ad promotes Rakuten Kobo's ebook and audiobook service, designed for users to access a variety of books in a digital format. The main selling point is that it makes reading easier for its users. # Visual style The ad has a clean and simple visual style, using a dark green and white color scheme. The overall aesthetic is modern and easy to read. The grid layout of book covers gives a sense of variety and selection. # Hooks Headline: Leer más ahora es mucho más fácil # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the Rakuten Kobo logo to clearly display what brand is sponsoring this image. The brand is clearly identifying itself up front. - Then, the image states that 'Reading more is now much easier', which creates a hook for users looking to consume more literature. The brand is explaining the main value of their product by stating it is now much easier to read more than before. - Finally, the ad displays various book covers to display some of the literature the Rakuten Kobo provides. The brand is clearly showing examples of some literature the user could expect if they were to use the Rakuten Kobo service.

# Ad summary This ad promotes Kobo Plus, a service that allows you to read more books for less. # Brand positioning Kobo Plus is presented as an accessible and value-driven platform that makes reading more affordable and convenient. The brand positions itself as a solution for avid readers who want to consume more books without breaking the bank. The focus on affordability ("Lee más por menos") suggests a challenger brand approach, contrasting with potentially more expensive individual book purchases. The brand's modern logo and clean design aesthetic evoke a contemporary, user-friendly feel, appealing to tech-savvy readers who appreciate a seamless digital experience. # Product The ad showcases Kobo Plus, a subscription service that allows users to read books for a reduced price. The service provides access to a wide range of digital books, as seen through the various book covers displayed in the ad. The central USP is the ability to "Lee más por menos" (Read more for less), which directly addresses the cost barrier often associated with buying individual books. The ad encourages users to try the service with a "Inicia tu prueba gratis de 14 días" (Start your free 14-day trial), reducing the risk associated with subscribing. The variety of book covers implies a diverse catalog appealing to a wide range of reading tastes. # Visual style The ad has a clean and modern visual style, using a simple color palette of blue and white. The book covers are arranged in a dynamic grid, creating a visually appealing and engaging layout. The typography is clean and legible, and the overall design feels contemporary and user-friendly. The ad is designed to be easily scannable and eye-catching in a social media feed, using bold colors and clear messaging. # Hooks Headline: ¿Te apasionan los libros? Lee más por menos # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Inicia tu prueba gratis de 14 días # Point of view - [object Object] # Storyline - The ad opens with a question: "¿Te apasionan los libros?" (Are you passionate about books?). The brand is engaging the viewer from their perspective by asking if they are passionate about books, suggesting the product is for them. - Kobo presents its solution: "Lee más por menos" (Read more for less). The brand is telling the consumer that they can read more books for less. - The ad ends with a call to action and offer: "Inicia tu prueba gratis de 14 días" (Start your free 14-day trial). The brand is encouraging the viewer to start their free trial of 14 days.

# Ad summary This ad for the Kobo Libra Colour e-reader highlights the product's features such as reduced blue light and convenient page-turning. It shows a woman relaxing while using the e-reader, emphasizing comfortable and hassle-free reading. # Brand positioning Kobo positions itself as a provider of e-readers that enhance the reading experience through technology. The Kobo brand seeks to occupy the space of a customer's calm reading experience, by providing devices that reduce harmful blue light and are easy to use. The brand values peaceful reading, aligning with a relaxed lifestyle. Kobo differentiates itself by focusing on the comfort of reading, such as the color features of the device, which are functional benefits that improve the reading experience. # Product The Kobo Libra Colour is a color e-reader designed for comfortable and peaceful reading. The product reduces blue light to minimize eye strain, allowing for more peaceful page-turning. This feature allows users to read without the discomfort of harmful light. The ad emphasizes convenience and user-friendliness, positioning it as a practical device for individuals who enjoy reading and want a comfortable, hassle-free experience. The round badge on the bottom right indicates that the product comes with hassle-free returns, addressing a potential purchase barrier. # Visual style The ad has a clean and cozy aesthetic with a focus on the product and its user. The production quality is highly polished with studio-shot lighting. The image treatment includes background blurring to draw attention to the e-reader and the person using it. The typography is simple and legible, integrated into the image with a color-blocked background panel. The overall style aims for a calm and inviting feel, designed to be easily scannable and appealing in-feed. # Hooks Headline: Less blue light, more peaceful page-turning # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with a visual of the Kobo Libra Colour e-reader, highlighting its key features such as reduced blue light and ease of page-turning. The intention is to immediately introduce the product and its primary benefits. The story is being told from the brand's perspective, showcasing why their product is superior. - The scene shifts to a woman relaxing and using the e-reader on a couch. This is intended to create a relatable, real-life scenario, demonstrating how the product fits into a relaxing, everyday moment. This part of the story is told from the customer's perspective, showing the product in use and highlighting its convenience and ease. - The ad includes a round badge that emphasizes "hassle-free returns", addressing a common purchase barrier. This is intended to instill confidence in the customer, reassuring them that they can try the product risk-free. This message is from the brand's perspective, reinforcing their commitment to customer satisfaction.

# Ad summary This ad promotes the Kobo Libra Colour and the Kobo Stylus 2. It is a short video with a calm and relaxed vibe. It begins with a shot of a hand flipping through the pages of the Kobo Libra Colour to highlight colorful annotations made with the Kobo Stylus 2. The ad continues with a woman in a living room using the Kobo Libra Colour and Stylus to take notes. # Brand positioning Kobo is positioned as a brand that promotes calm and relaxation through reading and writing, achieved with the Kobo Libra Colour and Kobo Stylus 2. The brand aligns with a lifestyle of mindful engagement and personal expression, focusing on enhancing the user's everyday experiences with functional and aesthetic value. # Product The Kobo Libra Colour is an e-reader that allows users to read and annotate text in color. It is compatible with the Kobo Stylus 2, which enables users to highlight, write notes, and mark up text directly on the device. The Kobo Stylus 2 is sold separately. The product is designed for individuals seeking a calm and focused experience. # Visual style The ad features a polished aesthetic with natural lighting, creating a calming and inviting atmosphere. The editing style is smooth with static shots. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Adquira o seu hoje # Point of view - [object Object] # Storyline - 00:00–00:02 A close-up shot of hands scrolling through the Kobo Libra Colour to demonstrate the ability to view documents and highlighted text in color. - 00:02–00:05 The focus shifts to a woman seated in a living room. She is shown using the Kobo Libra Colour and Stylus to write notes. This showcases the product's utility in everyday life.

# Ad summary This image ad for Kobo Plus features a blue background with white text promoting the service and six book covers in two rows on the right. # Brand positioning Kobo Plus is presented as a smart choice for readers, offering a way to read more while spending less. The brand aims to position itself as an accessible and cost-effective solution for avid readers. The brand aligns with a lifestyle of intellectual curiosity and leisure reading. It challenges the norm of purchasing individual books by offering a subscription-based model. The brand positioning is functional, focusing on the practical benefits of affordability and accessibility. # Product Kobo Plus is an option for readers. It offers a way to read more while spending less. It is positioned as a smart option for readers who want to access a wide range of books. The offer is a free trial to allow potential customers to experience the service. The product is presented as an alternative to traditional book purchases, addressing the potential barrier of cost for frequent readers. # Visual style The ad has a clean and straightforward visual style, using a solid blue background and clear white text to highlight the brand and offer. The book covers are neatly arranged to showcase variety. The overall design appears professional and easy to scan, using contrasting colors for high visibility. It utilizes a grid layout. # Hooks Headline: Lee más. Gasta menos. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a value proposition: "Lee más. Gasta menos." (Read more. Spend less.). This message from the brand is intended to immediately capture the attention of readers by promising greater access to books at a lower cost. - Next, the ad includes the offer of a free trial with the statement: "Prueba GRATIS la opción inteligente para lectores." (Try the smart option for readers FREE). This message comes from the brand to encourage potential customers to try Kobo Plus without any initial financial commitment, highlighting the intelligence of choosing this option. - The ad showcases six diverse book covers to illustrate the variety of content available on Kobo Plus. The brand displays these book covers to visually represent the wide selection of books that users can access, implicitly promising a rich and varied reading experience.

# Ad summary A woman walks outside with her headphones on, then lies on her couch to read an ebook from Rakuten Kobo. Onscreen text promotes Rakuten Kobo audiobooks and eBooks. # Brand positioning Rakuten Kobo is presented as a provider of audiobooks and eBooks. The brand aims to occupy the space of convenient digital reading and listening. The ad highlights Rakuten Kobo's integrated store for purchasing audiobooks and eBooks, positioning the brand as a one-stop-shop for digital reading material. The brand promotes a relaxed lifestyle where reading is easily accessible, whether on the go or at home. # Product The ad features Rakuten Kobo's platform for audiobooks and eBooks. It works as an integrated store that enables users to purchase and enjoy audiobooks and eBooks. The product is for individuals who enjoy reading and listening to books in a digital format. The ad addresses purchase barriers by highlighting the convenience of having an integrated store. It showcases moments of use both outdoors with headphones and indoors relaxing on a couch. # Visual style The ad has a polished commercial aesthetic, with natural lighting. The editing style uses quick cuts to transition between scenes. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Compra ahora en kobo.com # Point of view - [object Object] # Storyline - 00:00–00:02 A woman with headphones walks outdoors. - 00:02–00:04 00:02–00:04: The screen shows the app and audio of the ebook on her mobile phone. - 00:04–00:05 00:04–00:05: The woman is now lying down on a couch.

# Ad summary This image ad promotes the Kobo Libra Colour eReader. The ad emphasizes the device's color display by showing it being held outside and displaying colorful book covers on the screen. It also highlights the hassle-free returns. # Brand positioning Kobo positions itself as a brand that enhances the reading experience through technology. The Kobo Libra Colour, in particular, promotes the idea of bringing a burst of color to the reading world, adding vibrancy and a modern twist to the traditional e-reader. Kobo aims to stand out in the e-reader market by emphasizing the enjoyment and visual appeal of reading, rather than strictly functional or minimalist designs. # Product The Kobo Libra Colour is an e-reader that features a color display. It is designed for avid readers who want to enjoy book covers and content in color. The device shows several book covers displayed on its screen, highlighting the color functionality. Key product details include a screen that displays book covers and other content in color. A key selling point for the device is HASSLE-FREE RETURNS. # Visual style The ad features a lifestyle shot with a natural and inviting feel. The production quality is high, with a focus on showcasing the product in a real-world setting. The blurred background creates a shallow depth of field, drawing attention to the eReader. The color scheme is based on the brand colors of green and white, creating consistency. The typography is clean and modern, making it easy to read and digest information quickly. # Hooks Headline: Bring a pop of color to your reading world # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a view of the Kobo Libra Colour eReader being held in someone's hands. This is designed to immediately showcase the product and its use case, putting the viewer in the position of a user. The message conveyed is the visual experience of using the product from the customer's perspective. - The ad includes text at the top that reads, "Bring a pop of color to your reading world." This serves to highlight the unique feature of the eReader. The brand is speaking to the audience, emphasizing the key value proposition from the brand's perspective. - The ad features a "HASSLE-FREE RETURNS" badge. This addresses a potential purchase barrier by assuring the customer of an easy return process, which aims to build trust from the brand's perspective.

# Ad summary This ad for Kobo Plus shows a young woman using a Kobo e-reader to read a spicy romance novel. The ad highlights the ability to read and listen to unlimited books on Kobo Plus. The ad is voiced in French, but the text overlays are displayed in both French and Spanish. # Brand positioning Kobo Plus aims to be the leading provider of digital books and audiobooks, offering unlimited reading and listening through its subscription service. The brand promotes the idea that readers can indulge in a wide variety of genres, from romance to more profound literary obsessions, without limitations. Kobo Plus distinguishes itself by providing diverse content, implying a platform that caters to varied reading preferences and habits. The brand is emotional, encouraging consumers to dive deeper into reading and listening. # Product Kobo Plus is presented as a subscription service that offers unlimited reading and listening of books and audiobooks. It is designed for individuals who enjoy reading various genres and want the flexibility to explore different types of stories without constraints. The key features emphasized include unlimited access to books, which caters to those with a strong reading habit, and the availability of both reading and listening options, accommodating different preferences and scenarios. The ad addresses the common barrier of limited book availability, as users can indulge in spicy cowboy romances or lectures without added costs. The ad encourages viewers to try Kobo Plus for free, showcasing its value and accessibility. # Visual style The ad has a warm, inviting aesthetic with soft lighting and a cozy home setting. The editing style is smooth, with static shots and minimal transitions. The production quality is polished, resembling a professional commercial. The pacing is consistent, with calm, ambient music that supports the relaxed tone. The visuals are synced with the voiceover to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Pruébalo gratis hoy en kobo.com/plus # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of the Kobo e-reader being used. - 00:01–00:04 00:01–00:04 A woman is shown using the Kobo e-reader, and the voiceover introduces the concept of unlimited reading and listening via Kobo Plus. The purpose is to draw viewers into the service by highlighting its flexibility and access to diverse content. The perspective is from the brand, using a calm and inviting tone to introduce the service. - 00:04–00:08 00:04–00:08 The voiceover continues, specifying that you can read more than just romance, but a "spicy romance with a time-traveling cowboy," highlighting the variety of genres available. This message is designed to intrigue viewers with the potential for unique and engaging stories. The brand's perspective is maintained, with a playful tone emphasizing the range of content. - 00:09–00:12 00:09–00:12 The ad transitions to Spanish, stating, “Lecturas sin límites. Obsesiones más profundas,” reinforcing the unlimited access and deeper immersion that Kobo Plus offers. This shift broadens the ad's appeal to a Spanish-speaking audience, reinforcing the brand's value proposition. The perspective remains from the brand, using a tone that is both inviting and sophisticated. - 00:12–00:15 00:12–00:15 A screen appears, displaying the Kobo Plus logo and the offer to try it for free at kobo.com/plus. This provides a clear call to action, prompting viewers to explore the service. The brand's perspective is maintained, with a straightforward and encouraging tone.

# Ad summary This ad promotes Kobo Plus, an e-reader, by presenting several fictional romance book scenarios a woman could immerse herself in while reading. The ad copy suggests that Kobo Plus allows readers to explore various book genres. It uses on-screen text to show the types of romance novels the consumer could be reading. In the end, the ad asks the viewer if they love romance and books, finally asking if they love Kobo, and offers a free trial. # Brand positioning Kobo is presented as a modern brand that understands and caters to the tastes of romance novel enthusiasts. The brand showcases its product as a gateway to a vast library of sub-genres, positioning itself as a service that enhances and amplifies the reader's passion. Kobo does not take itself too seriously, opting for a more emotional and playful tone. Kobo aims to position itself as an innovative and extensive reading platform. # Product Kobo Plus is an e-reader tablet, a digital device specifically designed for reading e-books. It offers access to a wide range of romance novels, catering to diverse tastes within the genre. The ad showcases several sub-genres available through Kobo Plus, including “A Slow Burn Small-Town Romance,” “A Forced Proximity Nanny/Billionaire Romance,” “A Werewolf CEO High-Stakes Forbidden Romance,” and “An Enemies-To-Lovers Political Hostage Faerie Romance,” and “A Spicy Time Traveling Cowboy Romance.” Kobo Plus offers “limitless reading” and “deeper obsessions.” The ad addresses the barrier of limited genre options by showing its wide range of romance novels. The product is worth trying because of its vast selection of books. # Visual style The ad has a cozy, homey aesthetic with soft, natural lighting and warm tones. The editing style includes slow pans and static shots to keep the focus on the woman reading. The production quality is polished. The pacing is slow, with around 5-6 cuts per minute. The audio-visual sync is present through the background music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try it for free today at kobo.com/plus # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with an overhead shot of a woman sitting on a couch, browsing on a tablet. The woman is using Kobo Plus to read romance novels. This is designed to introduce the product and user persona. - 00:04–00:18 00:04–00:18 The ad showcases different types of romance novels, including small-town romance, nanny/billionaire romance, werewolf CEO romance, enemies-to-lovers political hostage fairy romance, and spicy time-traveling cowboy romance. The text overlay displays all of the different categories as the woman switches positions and sits in different areas of the same living room. This is intended to showcase the range of options to romance novel enthusiasts. - 00:18–00:25 00:18–00:25 The ad returns to the woman now shown with headphones, smiling as she reads. The ad then shows a close up of her scrolling through book covers as the narrator states, “limitless reading, deeper obsessions.” This section highlights a core benefit of the product. - 00:25–00:30 00:25–00:30 The ad transitions to a red screen with white text reading: “Love romance? Love books? Love Kobo. Kobo Plus, try it for free today at kobo.com/plus”. This serves as the final CTA, prompting the user to try the product for free.

# Ad summary This ad for Kobo Plus shows a man holding a Kobo device and reading an ebook. The ad highlights the brand name, a headline, and a statement communicating its product offering. # Brand positioning Kobo Plus is presented as a subscription service designed to enhance and transform your reading habits. The brand aims to position itself as a gateway to achieving reading goals, offering an endless selection of books. Kobo Plus is focused on offering a wide variety of reading material, and wants to make reading more accessible. # Product The product featured is Kobo Plus, a subscription service that provides access to a wide selection of books, allowing users to transform their reading habits and achieve their reading goals. The ad communicates that Kobo Plus offers an endless choice of reading material. The product appears on a rectangular tablet, held by a man indoors. # Visual style The ad has a polished, studio-shot aesthetic with a focus on clear, direct communication. The color scheme is warm and inviting, using a mustard-yellow and blue color block, which is contrasted by the cool tone of the product. The typography is clean and legible, ensuring the message is easily scannable. The use of a wood panel background and a person interacting with the product creates a relatable and engaging experience. # Hooks Headline: Transformez vos habitudes de lecture # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Kobo Plus branding and a headline that prompts users to transform their reading habits. This aims to immediately capture attention and introduce the core value proposition from the brand's perspective. - The ad highlights the benefits of Kobo Plus, stating that users can achieve all their reading goals with an infinite choice of content. This is intended to reassure potential customers that the service offers something for everyone, speaking from the brand's perspective. - The ad concludes with an image of a person using the Kobo Plus service on a device, reinforcing the product's utility and ease of use from the brand's perspective.

# Ad summary This ad promotes Kobo Plus, highlighting the calm one can find in a library that never runs out. It features a person relaxing while using the Kobo eReader to explore over 3 million eBooks and audiobooks. # Brand positioning Kobo is positioned as a brand that promotes accessibility and calm through reading. It emphasizes convenience and endless possibilities, suggesting the brand aims to occupy the space of a modern, user-friendly, and expansive digital library. Kobo appears to follow category norms, providing the digital version of a bookstore, but sets itself apart by offering an unlimited supply through eBooks and audiobooks. # Product The Kobo eReader offers access to over 3 million eBooks and audiobooks via Kobo Plus. The device is a light purple color, appearing to be a tablet, with a touch screen to navigate the eBooks. It's for people who want to 'Find calm in a library that never runs out.' The product addresses purchase barriers such as limited book availability and the need to physically go to a library by offering an expansive digital library that can be accessed anytime, anywhere. # Visual style The ad features a calming, lifestyle-focused visual style with a high production quality. It employs a shallow depth of field and soft lighting to create a relaxing atmosphere. The image is studio-shot and the focus is on the product being used in a comfortable setting, blending seamlessly with the environment. The color palette is subdued and muted, which reinforces the calm mood. The typography is clean and simple, which supports the lifestyle-oriented visual style. # Hooks Headline: Find calm in a library that never runs out # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the headline "Find calm in a library that never runs out" intending to convey a sense of peace and endless possibilities, told from the brand's perspective to immediately engage potential users seeking relaxation and convenience through reading and listening to books. - Following the headline is the statement "Explore over 3 million eBooks and audiobooks". This continues from the brand's perspective and is designed to provide a tangible benefit by emphasizing the vast selection available to users, enticing them to discover new content and reinforcing the idea of a library that never runs out. - The image shows a person relaxing and using the Kobo eReader, showcasing a use-case scenario from the customer's perspective. This helps the potential customer envision themselves using the product, further emphasizing the calm and accessible reading experience.