How Jeremy Miner Advertises on Meta

# Ad summary This ad is for the NEPQ Black Book of Questions by Jeremy Miner. It shows an expert offering the book to a salesman who is struggling to overcome objections in his career. The NEPQ Black Book of Questions promises to help salesmen handle every dimension and every objection. # Brand positioning The brand, 7th Level, is positioned as the authority and go-to source for advanced sales training and strategies, particularly for those aiming to bypass traditional, outdated sales tactics. The brand differentiates itself by focusing on addressing the emotional undercurrents of sales objections rather than merely surface-level responses. It promises to give sales professionals an edge by providing them with science-based questions designed to close deals without being pushy. The brand's tone is confident and assertive, presenting itself as a solution for those who are serious about elevating their sales performance and overcoming common sales hurdles. # Product The NEPQ Black Book of Questions, by Jeremy Miner of 7th Level, is presented as a comprehensive guide designed to revolutionize the way sales professionals handle objections. The book contains science-based questions intended to bypass sales resistance, melt objections, and close deals without resorting to pushy or outdated sales tactics. The book specifically addresses emotional dimensions behind objections such as "I need to think about it," "I need to talk to my wife," and "I'm not interested." It is positioned as a tool to help sales professionals handle every dimension and every objection, effectively resolving underlying emotions that lead to customer hesitation. The spiral-bound book features a black cover with gold text, conveying a sense of authority and premium value. # Visual style The ad has a polished commercial aesthetic with a theatrical, staged quality. The use of a courtroom setting, dramatic lighting, and cinematic camera angles lend a sense of importance and high stakes. The editing rhythm is moderate, with cuts timed to emphasize key points in the voiceover. The overall production quality suggests a well-funded and carefully planned marketing effort, which positions the product as a premium solution. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:15 00:00–00:15 The scene opens in a courtroom with a judge reading out objections, such as needing to think about it or talk to a spouse, as a salesman looks on with a worried expression. The message is that these are the frustrations of the salesman. - 00:15–00:20 00:15–00:20 A man walks into the courtroom holding the Black Book of Questions, as the tone becomes more positive and confident. The message is that a solution has arrived. - 00:20–00:29 00:20–00:29 The Black Book is presented with the promise that every objection that was just stated is addressed. The message is that the book contains the answers to the salesman's problems. - 00:30–00:38 00:30–00:38 The expert explains to the judge that the objections that were stated earlier are actually emotions that were never addressed, implying that his book can handle it. The message is that the book addresses problems at a deeper level than traditional methods. - 00:38–00:52 00:38–00:52 The expert declares that every dimension and objection is handled, and the salesman confidently pleads "not guilty", as a gavel slams. The message is that the book leads to victory. - 00:52–01:00 00:52–01:00 The expert smiles, showing his confidence and belief that the book helps salesmen. The message is that the audience will be happy if they use the product.

# Ad summary This ad is promoting a sales book that is wanted by Interpol and trusted by closers. # Brand positioning NEPQ, also known as 7th Level, presents itself as an authority in sales training, offering a unique, science-based methodology encapsulated in "The Black Book of Questions." The brand intentionally evokes a sense of intrigue and controversy by associating itself with a narrative of being "wanted by Interpol" yet "trusted by closers." This juxtaposition suggests that NEPQ's sales techniques are effective yet unconventional, perhaps even perceived as disruptive to traditional sales methods. NEPQ positions itself as a resource for those seeking an edge in sales, aligning with values of innovation, strategic thinking, and potentially, a willingness to challenge established norms in pursuit of results. By creating an aura of exclusivity and mystery, the brand caters to individuals who desire a competitive advantage and are drawn to solutions that are outside the mainstream. # Product The product is "The Black Book of Questions" by NEPQ, also known as 7th Level, presented as a resource containing powerful science-based questions designed to revolutionize sales strategies. The book enables users to bypass sales resistance, handle objections, and close deals effectively without resorting to outdated or pushy sales tactics. The product seems to be targeted at sales professionals and entrepreneurs who seek to enhance their sales skills through innovative techniques. Its clearly conveyed USPs center around providing a non-traditional, science-backed approach to sales, promising to equip users with the tools needed to confidently navigate challenging sales scenarios and achieve better results. The ad conveys that this product can help you change too many lives. # Visual style The ad employs a narrative and cinematic style, reminiscent of a thriller or crime drama, to create intrigue around the product. The editing combines news-style segments with staged, moody scenes, using quick cuts and scene transitions to maintain a brisk pace. The production quality is high, lending a polished and professional feel that contrasts with the underground or subversive tone of the book's story. The visuals are primarily dark and nocturnal, with a color palette that favors blues, grays, and warm interior lighting, contributing to the ad's mysterious atmosphere. Cuts and text are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Comment “BLACKBOOK” Get Yours Now # Point of view - [object Object] # Storyline - 00:00–00:10 A breaking news broadcast announces that Interpol has issued a global arrest warrant for a man known as Jeremy for "unauthorized changing of too many lives," suggesting the impact and potentially controversial nature of his methods. - 00:06–00:11 The broadcast also reveals that authorities believe Jeremy possesses hundreds of copies of "The Black Book," implying that this book is somehow connected to his alleged crime. - 00:11–00:15 A man is shown at home, watching the broadcast. He takes a sip of his drink, then picks up the remote and turns off the TV. This implies that he may be Jeremy, and is unconcerned with the news. - 00:15–00:20 The man walks down a hallway, adding suspense and mystery to his movements. - 00:20–00:24 The man enters a room filled with stacks of "The Black Book of Questions," confirming the book's central role in the narrative. The visual impact of the sheer number of books heightens the sense of intrigue. - 00:24–00:27 The man takes copies of the book and puts them into a duffel bag. - 00:27–00:29 The man exits the book-filled room with the bag over his shoulder, implying that he is going to distribute the book and spread its influence. - 00:29–00:34 The man places the bag of books in the back of a pickup truck, emphasizing the book's accessibility and widespread reach. - 00:34–00:39 The man is driving the pickup truck at night. - 00:39–00:44 The truck is pulled over by police. The man exists the car. The police open the truck bed and see the books. - 00:44–00:48 The man tells the police that they are too late, and that "the world already has it," reinforcing the book's transformative power. - 00:48–00:54 A series of quick shots shows people reading the book at tables with city skylines in the background. The drone camera films people in different environments with the books. This emphasizes its popularity and universal appeal. - 00:49–00:54 On a black screen, text states, "The Black Book. Wanted by Interpol. Trusted by closers." - 00:54–00:57 The final text appears: "Comment 'BLACKBOOK' Get Yours Now."

# Ad summary In this ad, one man quits his job to work for a sales mentor. # Brand positioning The brand provides sales education and training. It aims to be a high-value, results-driven resource for individuals seeking to improve their sales skills and income potential. The brand positions itself as superior to traditional sales training by focusing on the practical results and income potential of its students, demonstrated by the 'highest closers' making around $100,000 per month. # Product The product is the 'NEPQ BLACK BOOK OF QUESTIONS'. The book is portrayed as a resource containing 'Powerful Science-Based Questions to Bypass Sales Resistance, Melt Objections, and Close Deals Without Pushy, Outdated Sales Tactics'. The advertisement implies that the book provides a concrete methodology for achieving significant sales success, as demonstrated by the high earnings of students who use it. It addresses the purchase barrier of skepticism towards sales training by showing direct financial results achieved through its methods. # Visual style The ad features a blend of styles, using polished commercial shots alongside scenes with a more natural, slightly retro feel. The editing pace is moderate, with static shots and smooth transitions, creating a conversational tone. The production quality is high, but not overly stylized, which supports the intended tone of authenticity. There is a visual motif of contrasting success/failure that helps to land the moment. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:04–00:07 A man approaches another at a diner to ask if the black car outside is his. - 00:07–00:08 The man confirms that the car is his. The first man asks what he does. - 00:10–00:12 The man in the suit says he teaches sales. - 00:12–00:14 The first man asks how much the sales students made the previous month. - 00:14–00:17 The man says his highest closers made around $100,000. - 00:17–00:21 The first man says to show him how students made $100,000, and he will quit his job to work for him. - 00:22–00:27 The man in the suit pulls out a book, 'NEPQ Black Book of Questions' from under the table and shows it to the first man. - 00:28–00:30 The book is shown on a table with a coffee mug next to it. - 00:30–00:34 The first man is now on a pay phone and says he is getting into sales. - 00:34–00:40 The first man says that he is going to need his current employer to find someone else for his shift. - 00:40–00:45 The first man is now on a pay phone and says he is getting into sales.

# Ad summary This ad uses a comical skit to promote NEPQ Black Book of Questions. The main character knocks on a door and asks random people if they would like to sell more in their industry. # Brand positioning The 7th Level brand is presented as a straightforward solution for businesses looking to increase their sales, no matter the industry. The brand uses humor and an authoritative tone to position itself as an expert in sales methodology, directly challenging the need for outdated sales tactics. This functional positioning focuses on delivering measurable results—more sales—by bypassing traditional resistance methods. # Product The NEPQ Black Book of Questions is a guide designed to help businesses bypass sales resistance and close deals more effectively. This book contains science-based questions intended to replace outdated sales tactics, making it easier for sales professionals to increase their sales volume across various industries. # Visual style The ad has a medium production quality and is shot in a well-lit office setting with softbox lighting. The editing includes quick cuts to maintain a consistent pace, with each shot timed to match the comedic timing of the skit. The visual motif involves repetitive door-knocking and a consistent framing of the brand representative presenting the product. The overall aesthetic is clean and professional, aligning with the brand’s authoritative positioning. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A person knocks on a door with a sign that reads “Do Not Disturb.” - 00:01–00:03 00:01–00:03 A man opens the door and asks, “What industry?” This introduces the beginning of a skit format. - 00:03–00:06 00:03–00:06 The person outside the door says, "SAS. You want to sell more?" - 00:06–00:08 00:06–00:08 The man replies, “Yes,” and then says, “Solved.” - 00:08–00:09 00:08–00:09 The man continues to knock on the door in the same manner as before. - 00:11–00:13 00:11–00:13 A man asks, “Industry?” This is a repetition of the beginning of the skit. - 00:13–00:15 00:13–00:15 The person outside the door says, “Insurance. You want to sell more?” - 00:15–00:16 00:15–00:16 The man replies, “Yep,” and then says, “Solved,” before telling him to get out. - 00:17–00:18 00:17–00:18 The man continues to knock on the door in the same manner as before. - 00:19–00:21 00:19–00:21 A man asks, “Industry?” This is a repetition of the beginning of the skit. - 00:21–00:23 00:21–00:23 The person outside the door says, “Home improvement. You want to sell more?” - 00:23–00:24 00:23–00:24 The man replies, “Yeah,” and then says, “Solved.” - 00:24–00:25 00:24–00:25 The man continues to knock on the door in the same manner as before. - 00:26–00:28 00:26–00:28 A man asks, “Industry?” This is a repetition of the beginning of the skit. - 00:28–00:30 00:28–00:30 A woman outside the door says, “Financial advisor. You want to sell more?” - 00:30–00:32 00:30–00:32 The man replies, “Yes,” and then says, “Solved,” before telling her to get out. - 00:34–00:38 00:34–00:38 The man says, “I’m sure you’re wondering what the price for this book is. Priceless.”

# Ad summary This image ad promotes NetRevenue Summit, an event that is for the top 1% and takes place May 8-10, 2026 at the Ritz-Carlton in Arizona. The image includes a crowd of people in the background and the close up headshots of three men in the foreground. # Brand positioning This ad aims to position NetRevenue Summit as an exclusive event tailored for high achievers, specifically "the top 1%". The use of "forged" implies a transformative experience, suggesting attendees will gain knowledge and connections to elevate their success. By hosting the event at the Ritz-Carlton in Arizona, the brand aligns itself with luxury, sophistication, and exclusivity, reinforcing its positioning as a premier destination for elite professionals seeking to network and enhance their business acumen. The brand follows category norms by offering a summit to connect with like minded people and share knowledge, but deviates from the norm by limiting the event to only the "top 1%". This brand positioning is more emotional, focusing on exclusivity and networking with the best. # Product The product being advertised is the NetRevenue Summit, a high-end networking and educational event designed for top performers in their respective fields. The event is positioned as a transformative experience, indicated by the phrase "Where the Top 1% is Forged," suggesting that attendees will gain valuable knowledge, connections, and skills to further elevate their success. The summit is scheduled to take place from May 8-10, 2026, at the Ritz-Carlton in Arizona, signaling a commitment to luxury and sophistication, as well as a premium venue for attendees. The ad seeks to overcome the barrier of time commitment and travel expenses by promising an exclusive and unparalleled opportunity for networking and growth among the elite. # Visual style The ad features a highly polished, studio-shot image with a clear focus on conveying exclusivity and professionalism. The visual motif combines a crowd scene with individual portraits to suggest both networking opportunities and personal achievement. The image treatment includes careful lighting and sharp focus on the foreground subjects, while the background is blurred to create depth and emphasize the foreground. The typography integration is clean and bold, enhancing readability and reinforcing the message. The ad's style breaks from typical norms, with the main focus of only targeting and including the "top 1%". This approach may impact scannability by being so selective, but it also helps to set the tone and attract the desired audience. # Hooks Headline: WHERE THE TOP 1% IS FORGED # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents the core message of the summit, which is designed for "the top 1%," aiming to convey a sense of exclusivity and high achievement. The brand is telling the story through its message of exclusivity, aiming to set the tone for the summit. This message introduces the main concept of the event, which is geared towards attracting top-tier professionals seeking growth and connections. - The ad highlights NetRevenue Summit and shares the date and location, communicating essential details about when and where the event will occur. The brand is providing key information to potential attendees, focusing on the practicality and luxury of the event. This information builds on the initial concept of exclusivity by adding concrete logistical details that help to legitimize and specify the offer. - The ad features a group of men as a visual representation of the target audience, suggesting a community of successful and like-minded individuals. The ad is creating the perception of belonging to a high-achieving community. This visual component reinforces the promise of networking and peer interaction, underscoring the benefits of attending the summit.

# Ad summary This image promotes a summit designed for individuals who aim to be in the top 1% bracket. The image features the faces of three men overlaid with text that specifies the event name, dates, and location. # Brand positioning The ad suggests the brand, Netrevenue Summit, is an exclusive event that caters to high achievers and individuals aspiring to reach the top 1% of success. The tone is aspirational and motivational, emphasizing the idea of personal and professional growth through the summit. This is achieved by positioning the summit as a transformative experience where ambitious individuals can connect and elevate their status. The brand does not follow category norms or behaviors; it is creating a unique space by positioning itself as a gathering specifically designed for those aiming for elite status, differentiating itself from more general networking or professional development events. The brand positioning is emotional, promising a journey towards a higher level of success and achievement. # Product The Netrevenue Summit is an exclusive event designed for individuals who aspire to be in the top 1%. The summit is portrayed as a transformative experience where ambitious attendees can connect, learn, and elevate their status to reach the top 1%. It is scheduled to take place from May 8-10, 2026, at the Ritz-Carlton in Arizona. The ad highlights the summit as an opportunity for personal and professional growth, emphasizing its unique appeal for those seeking elite status. The summit is presented as a way to forge connections and strategies for reaching a higher level of success and achievement. # Visual style The ad has a high-contrast, dramatic visual style. The image features the faces of three men in a close-up, almost imposing manner. The color scheme is dark, with the faces being the primary source of light and the text highlighted in a contrasting light yellow/gold color. The overall effect is serious and aspirational, designed to capture attention and convey a sense of exclusivity and high achievement. # Hooks Headline: WHERE THE TOP 1% IS FORGED # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by declaring that the summit is "WHERE THE TOP 1% IS FORGED," setting an aspirational tone. The brand is conveying the message that the summit is an exclusive opportunity for those who aspire to reach elite status, aiming to attract ambitious individuals looking for personal and professional growth. - The ad then specifies "NETREVENUE SUMMIT" as the event, providing a clear identification. The brand is telling the audience what the name of this transformational event is, building brand recognition and association with the idea of elite achievement. - Finally, the ad concludes by listing the dates "May 8-10, 2026" and location "Ritz-Carlton, Arizona", giving potential attendees logistical details. The brand is providing essential information to facilitate attendance, making the event seem more tangible and accessible.

# Ad summary This image ad promotes the Netrevenue Summit, an event described as "Where the Top 1% is Forged." It features a chessboard motif and portraits of three sophisticated-looking men. # Brand positioning This ad positions Netrevenue Summit as an exclusive, high-value event for top achievers, signified by the phrase "Where the Top 1% is Forged." The brand appeals to an audience seeking prestige, elite networking opportunities, and advanced strategies for success. The use of chess imagery implies strategic thinking and mastery, suggesting the summit provides attendees with the tools and knowledge to excel. The Ritz-Carlton location further reinforces the brand's association with luxury and high standards, targeting individuals who value sophistication and premium experiences. The ad focuses on emotional positioning, specifically appealing to ambition and the desire for elite status. # Product The product is the Netrevenue Summit, a gathering that appears to be aimed at high-achieving individuals. The date is listed as May 8-10, 2026, and it is being held at the Ritz-Carlton in Arizona. The summit is positioned as a place "Where the Top 1% is Forged," implying it offers attendees the chance to elevate their status and capabilities. The chessboard visual suggests strategic development and calculated moves. The ad does not explicitly mention any purchase barriers. # Visual style The ad has a polished and serious aesthetic, appearing to be studio-shot with carefully controlled lighting. The visual motifs include a symmetrical layout and chess imagery. The image treatment appears to have some color grading, giving the image a slightly muted and sophisticated tone. The typography is large and bold, ensuring high scannability. The overall style is formal and professional, aligning with traditional business norms. # Hooks Headline: WHERE THE TOP 1% IS FORGED # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase "WHERE THE TOP 1% IS FORGED", immediately establishing the event's exclusivity and aspirational positioning, told from the brand's perspective, designed to capture the attention of individuals striving for top-tier success. - Next, the ad announces the "NETREVENUE SUMMIT," clearly identifying the event being promoted, communicated from the brand's perspective, designed to inform the viewer about the summit's specific branding. - The ad specifies the date and location of the summit ("May 8-10, 2026 • Ritz-Carlton, Arizona"), providing logistical details to interested parties, relayed from the brand's perspective, serving to give potential attendees the key information needed to consider attending. - The visual features images of three men in suits looking intently, combined with the chessboard, signaling the event is for strategic, high-achieving individuals, conveyed from the brand's perspective, reinforcing the targeted attendee profile and the event's nature.

# Ad summary This ad aims to disprove old-school sales tactics and introduce a new concept called N.E.P.Q., which teaches the user to leverage neuro-emotional persuasion. # Brand positioning 7th Level specializes in teaching modern sales techniques. The brand's positioning is explicitly functional and focuses on the concept of N.E.P.Q, or Neuro-Emotional Persuasion Questioning. This approach is presented as a brain science-based alternative to outdated sales tactics from the 80s and 90s. The brand aims to occupy the space of an expert and authority in sales, offering a method that aligns with human behavior rather than working against it. By presenting N.E.P.Q. as a scientific and effective solution, 7th Level aims to be seen as a leader in sales education, providing a way for serious individuals to boost their income through understanding human behavior. # Product 7th Level offers a sales training program centered around N.E.P.Q. - Neuro-Emotional Persuasion Questioning. This method is designed to help salespeople disarm prospects and be viewed as authorities, leading to more effective sales interactions. N.E.P.Q. is presented as a modern, brain science-based solution that works with human behavior, unlike older tactics like "ABC's of closing" or "feel, felt, found method" that are seen as outdated and cause prospects to emotionally shut down. The product aims to help sales professionals avoid triggering cortisol release in potential customers, which leads to fight-or-flight mode, by teaching them how to be viewed as trusted experts. The ultimate promise is to transform how prospects perceive the salesperson, making them an expert that helps them achieve their goals, rather than an adversarial figure to be resisted. # Visual style The ad has a hybrid aesthetic that blends polished commercial elements with a UGC feel. It incorporates quick cuts and static shots, enhancing the pacing and information delivery. The editing style is quick, with many cuts per minute to keep viewers engaged and highlights the speaker's points. The use of abstract models and screen flashes syncs with key voiceover lines, enhancing the audio-visual experience and emphasizing the message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below stop scrolling # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The speaker begins by questioning all previous sales advice given and implies that old sales techniques aren't up to par in today's sales world. He questions techniques like, "the ABC's of closing." - 00:02–00:07 00:02–00:07 The speaker continues to prove his point that the sales techniques from the 80s and 90s aren't working, he is implying these tactics will cause the customer to emotionally shutdown. - 00:07–00:09 00:07–00:09 He then mentions that old techniques were built in the 80s and 90s. - 00:09–00:14 00:09–00:14 He references that people now have Google and the ability to research and fact check sales pitches, and implies old methods just don't work anymore. - 00:14–00:26 00:14–00:26 He then continues to persuade the audience that old sales techniques are not as successful. The speaker says that when a customer feels like they're being sold to, their body releases a chemical called Cortisol. - 00:26–00:31 00:26–00:31 The speaker transitions into suggesting that all of this isn't a mindset issue, it's simply brain science. - 00:31–00:36 00:31–00:36 The speaker pivots to providing a solution to the issues with old sales tactics, suggesting N.E.P.Q., or Neuro Emotional Persuasion Questioning. - 00:36–00:44 00:36–00:44 He details that N.E.P.Q. disarms the prospect and helps the customer to view the sales person as the authority and expert that gets them where they want to be. - 00:44–00:50 00:44–00:50 He then suggests that N.E.P.Q. works with human behavior rather than against it. - 00:50–01:02 00:50–01:02 The video transitions to making an offer to the user by suggesting that the person watching is the type of person that's serious about their income, which is why they watch him, and that they should click the link below to stop scrolling and change their life.

# Ad summary This ad showcases the NEPQ Black Book of Questions, a sales tool designed to help various professionals increase sales by asking questions instead of giving sales pitches. # Brand positioning 7 Level is positioned as a provider of innovative sales methodologies. The brand conveys a no-nonsense, results-oriented approach to sales training. It targets industries where traditional sales tactics may be outdated or ineffective, suggesting that their approach is a modern alternative. The brand is functional, focusing on providing tools and strategies that directly improve sales performance. # Product The NEPQ Black Book of Questions is presented as a sales tool. It's a spiral-bound book designed to help sales professionals in various industries sell more effectively. It provides science-based questions that bypass sales resistance, melt objections, and close deals without pushy, outdated sales tactics. The product is designed for professionals looking to modernize their sales approach and achieve better results through strategic questioning. # Visual style The ad has a clean, professional aesthetic with a touch of humor. The editing style involves quick cuts to maintain a brisk pace. The production quality appears to be a hybrid of studio and on-location, supporting a balance of authority and accessibility. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A man knocks on a door with a "Do Not Disturb" sign. - 00:01–00:03 00:01–00:03: The door is opened by a man wearing a branded 7 Level shirt, creating intrigue. - 00:03–00:08 00:03–00:08: Another man walks in and asks the brand representative a question, creating an expectation for a solution. - 00:08–00:10 00:08–00:10: A man knocks on a door with a "Do Not Disturb" sign. - 00:10–00:16 00:10–00:16: The door is opened by the 7 Level brand representative. - 00:16–00:23 00:16–00:23: Another man walks in and asks the brand representative a question, creating an expectation for a solution. - 00:24–00:32 00:24–00:32: A woman knocks on a door with a "Do Not Disturb" sign. The door is opened by the 7 Level brand representative. She walks in and asks the brand representative a question, creating an expectation for a solution. - 00:34–00:39 00:34–00:39: The representative presents the NEPQ Black Book of Questions and claims it is "priceless".

# Ad summary This ad is a pitch from the founder of 7th Level, a sales training program. The founder explains how the sales techniques of old are no longer valid because they ignore the human element of sales. He promotes an upcoming live event that will teach salespeople how to achieve better results by engaging with prospects at a more fundamental level. # Brand positioning 7th Level is positioned as a sales training company that stands apart from traditional sales tactics by focusing on strategies that resonate with human psychology. The company positions itself as modern and relevant in an era where prospects can easily fact-check sales claims. The brand tone is direct and confident, aligning with an audience that values effectiveness and innovative approaches. # Product The featured product is an upcoming live event in Tucson, Arizona, which is promoted as an opportunity to learn 7th Level's unique sales techniques that align with human behavior. The event is branded as a "Net Revenue Event." The advertisement suggests that traditional sales methods trigger a negative "fight or flight" response in potential customers, leading to emotional shutdown and lost sales opportunities. The core message is that 7th Level's training will teach salespeople how to overcome this barrier by using "N.E.P.Q." (Neuro-Emotional Persuasion Questioning) to disarm prospects and establish themselves as trusted experts. # Visual style The ad features a mix of direct-to-camera address, stock-style footage, and neon graphics, creating a hybrid feel. The editing combines quick cuts with static shots to maintain a fast pace. The overall production quality is fairly polished, with a blend of indoor shots and event footage, aiming to convey professionalism and credibility. The pacing is fast-paced, keeping the viewer engaged with frequent scene changes and text overlays. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click the link below, stop scrolling # Point of view - [object Object] # Storyline - 00:00–00:10 The speaker addresses the viewer, rejecting common sales techniques. - 00:01–00:05 Visuals show historical references of sales techniques like "Always Be Closing" and "Feel, Felt, Found." - 00:12–00:14 A Google search is displayed to demonstrate a negative opinion of salespeople. - 00:14–00:19 The speaker claims that old sales techniques don't work. - 00:19–00:25 Visuals of brain scans, static, and black ink in white liquid symbolize the concept of shutting down. - 00:25–00:31 The speaker suggests that the issue is a brain chemistry problem, not a mindset issue. - 00:31–00:33 Text introduces a solution called "N.E.P.Q." - 00:33–00:37 The speaker claims N.E.P.Q. will help disarm the prospect with persuasive questioning. - 00:37–00:44 Visuals of neon graphics lead into more information about the solution. - 00:44–00:50 The speaker explains that the solution works with human behavior. - 00:50–00:59 The speaker pitches an upcoming live event in Tucson, Arizona, as a place to learn these techniques. - 00:59–01:02 The speaker invites the viewer to click the link below to change their life.

# Ad summary This ad targets sales professionals who use traditional sales tactics, such as scripted sales pitches, and teaches them how to be more effective. The Net Revenue product is then introduced as a method to teach modern, more effective sales techniques. # Brand positioning Net Revenue positions itself as the antithesis of traditional, "slimy" sales tactics, offering a modern methodology that cuts through the noise. They promote authenticity and offer solutions to help sales professionals become more effective by adapting to the expectations of modern buyers. The brand aligns with values of transparency, direct communication, and creating genuine connections rather than relying on outdated scripts or pressure tactics. Their identity centers on empowering sales professionals to achieve success without resorting to conventional, often ineffective methods. # Product The advertised product is a sales methodology that enables sales professionals to adapt to the expectations of modern buyers. It is designed to help users avoid traditional sales tactics that modern buyers are resistant to, such as scripted pitches, fake rapport, or aggressive sales tactics. The methodology provides a way to cut through the noise of conventional sales approaches and generate $160 million a year in sales for its partners. Net Revenue helps users bring in net revenue using a methodology created over 17 years by Jeremy Miner. # Visual style The visual style is clean and modern, with high production value. There are frequent quick cuts from the speaker to various supporting visuals, such as shots of a stage presentation or the Net Revenue website. The video is shot in bright and natural light. The editing pace is quick, with an average of 50 CPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Do not miss it. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 The speaker states that he had sales scripts for every objection. He could recite them backwards, but his deals would fall apart in the last ten minutes. - 00:00–00:07 The speaker presents this story from his own past, setting up the ad by creating a sense of credibility. He emphasizes that despite being well-versed in sales scripts, his deals consistently failed at the last minute, conveying frustration and creating a relatable pain point for viewers who may be experiencing similar challenges. - 00:07–00:15 The speaker criticizes the traditional way people are taught to sell, which includes making fake rapport, talking about the weather, and pitching the product right away. - 00:07–00:15 The speaker delivers this part of the message from a position of authority, explaining what the audience has been taught to do while communicating his disapproval. He creates a sense of disagreement between himself and these unnamed 'teachers'. - 00:15–00:23 The speaker states that this is the problem because modern buyers are too immune to slimy sales tactics. - 00:15–00:23 The speaker speaks authoritatively to create a sense of credibility. He explains that modern buyers pull back when they feel pressure or slimy sales tactics, further reinforcing that traditional sales methods are ineffective. - 00:23–00:30 The speaker introduces Jeremy Miner, who has spent the last 17 years building a methodology and doing something different in order to cut through the noise. - 00:23–00:30 The speaker shifts the perspective to Jeremy Miner, introducing him as an expert in the field. The tone is respectful and authoritative, which is designed to create trust with the viewer. - 00:30–00:34 The speaker claims that he has been able to generate $160 million a year in sales for his partners. - 00:30–00:34 The speaker returns, sharing from his own success to build credibility. He cites impressive numbers to emphasize the effectiveness of the product. - 00:34–00:44 The speaker announces that the product, Net Revenue, will be brought on stage from May 8–10 at the Ritz Carlton in Tucson, Arizona. It will be $497 in the room and $47.20 virtual. He tells the viewers not to miss it and that the link is below. - 00:34–00:44 The speaker delivers the offer directly to the audience, with a slight note of urgency to encourage action.

# Ad summary This ad promotes Net Revenue, a live, in-person sales training event presented by Jeremy Miner. The ad starts by addressing the common ineffective sales techniques, and suggests that 'modern buyers' are too immune to such tactics. It introduces Jeremy Miner as someone who has spent 17 years developing a new sales methodology to cut through the noise. The ad promotes the Net Revenue event, which takes place May 8th-10th in Tucson, Arizona, and lists the in-person and virtual attendance prices. # Brand positioning This ad promotes the Net Revenue sales training event, led by Jeremy Miner, and appears to be positioned toward sales professionals. The brand aims to occupy a space in the consumer's mind as an alternative to outdated, 'slimy' sales tactics. The brand's values appear to align with direct and honest communication. By criticizing common sales techniques, the brand pushes against category norms. The brand positioning is functional, emphasizing performance and effectiveness, and the content has an intellectual tone. # Product The product being advertised is Net Revenue, a live, in-person sales training event presented by Jeremy Miner, taking place May 8th-10th in Tucson, Arizona. The cost to attend is $497 in the room or $47.20 for virtual attendance. The product is for sales professionals who are frustrated with outdated sales techniques. The event aims to teach a new sales methodology developed by Jeremy Miner over the past 17 years. The USP is that it will help attendees 'cut through the noise'. A purchase barrier addressed is the ineffectiveness of traditional sales tactics. # Visual style The ad has a polished aesthetic. It mixes the speaker directly addressing the camera while sitting on the couch, with the speaker on stage giving sales training. Quick cuts are used and there are smooth transitions. The production quality is a hybrid of polished commercial and UGC feel. The cuts are timed to the music beats. The pacing stays consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Do not miss! # Point of view - [object Object] # Storyline - 00:00–00:14 00:00–00:14 The speaker addresses the viewer to explain that the traditional methods of selling, which involve making 'fake rapport' and pitching the product right away, are the problem. - 00:14–00:21 00:14–00:21 The speaker states that Jeremy Miner has spent the last 17 years building a methodology to do something different in order to cut through the noise. - 00:21–00:25 00:21–00:25 The speaker announces the event, Net Revenue, will occur May 8th through the 10th. - 00:25–00:32 00:25–00:32 The speaker states that the event will take place at the Ritz Carlton in Tucson, Arizona, and states the costs: $497 in the room and $47.20 virtual, with the link below, and 'do not miss'.

# Ad summary This ad promotes a sales methodology by Jeremy Miner. It aims to capture people who feel they are not achieving the sales success they desire due to traditional sales tactics. It invites viewers to attend an event to learn a different approach. # Brand positioning 7th Level presents itself as a modern sales training company that pushes against traditional, outdated sales tactics. The brand seeks to empower salespeople to succeed by teaching them a new methodology. They position their approach as cutting through the noise and appealing to modern buyers who are immune to pressure and "slimy" sales tactics. The brand aligns with values of authenticity and effectiveness, promoting a lifestyle of sales mastery and success. They emphasize that traditional methods are the problem and that 7th Level offers a different approach that modern buyers are more receptive to. # Product The product is a new sales methodology created by Jeremy Miner and promoted by 7th Level. The ad suggests that the traditional methods of sales are ineffective because modern buyers are immune to tactics like building fake rapport, talking about the weather, or pitching products too quickly. Jeremy Miner spent 17 years creating a new methodology that can cut through the noise. Viewers can learn about the methodology by attending an upcoming event, Net Revenue, on May 8-10 in Tucson, Arizona, at the Ritz Carlton. The in-person attendance is $497, while virtual access is $47.20. The ad addresses the pain point of struggling with ineffective sales tactics and offers a solution to improve sales performance. # Visual style The ad features a hybrid style that mixes professional commercial shots with more casual, UGC-style content. The production quality is high, with polished lighting and smooth transitions, but it also incorporates jump cuts and quick edits to maintain a modern, engaging feel. The pacing is fast, at approximately 30 CPM, which keeps the viewer engaged. The ad uses visual motifs of frustration and success, alternating between stressed individuals and luxurious settings. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Link is below, do not miss it. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:05 The ad begins by setting a relatable, specific scenario - 00:00–00:05 The narrator prompts viewers to recall the feeling of checking their phone at 4:47 PM only to find no messages, emphasizing the feeling of being ghosted and the uncertainty of where the relationship went wrong, inviting the viewer to place themselves in this scene. - 00:00–00:05 He speaks as a knowledgeable but sympathetic friend, understanding the audience's negative experiences. - 00:00–00:05 The scenario is intensified with sad music to emphasize the feeling of dread. - 00:05–00:18 The narrative shifts to the feeling of hopelessness and the cycle of repeating the same actions with no success. - 00:05–00:18 The narrator emphasizes the frustration of continuing this pattern over and over. - 00:05–00:18 The presenter begins speaking from a coach point of view. - 00:19–00:27 The speaker transitions to identifying the problem. - 00:19–00:27 The ad dismisses the sales tactics people have been taught as being ineffective and explains modern buyers are too immune to the old process. - 00:19–00:27 The narrator speaks from a brand perspective. - 00:19–00:27 The narrative is building towards identifying the problem and providing a solution. - 00:29–00:34 The speaker notes that when buyers feel any kind of slimy sales tactics or pressure they start to pull back. - 00:34–00:40 The ad highlights 7th Level's solution. - 00:34–00:40 The ad introduces Jeremy Miner as having spent the last 17 years building a methodology. - 00:34–00:40 The speaker identifies a sales professional and his expertise. - 00:34–00:40 The narrative focuses on creating something different. - 00:41–00:51 The ad provides the solution and a call to action. - 00:41–00:51 The narrator highlights the event and invites viewers to attend. - 00:41–00:51 The setting shifts to a beautiful setting which emphasizes the success that will be provided by learning this methodology.

# Ad summary This ad introduces the 'NEPQ' model of sales as an alternative to traditional objection-handling techniques. It uses whiteboard visuals and expert testimony from a founder/CEO to pitch a free sales assessment call. # Brand positioning The brand, 7th Level, aims to be seen as an innovator in sales training, offering a modern alternative to outdated, ineffective methods. It positions itself as forward-thinking and challenges conventional wisdom, emphasizing a focus on skills and mastery over manipulative tactics. The brand promotes a functional approach to sales, centered on problem-solving and building expert status, not pushing for quick closes or wasting time with ineffective strategies. It focuses on a skill-based approach to sales. # Product The product is NEPQ® sales training, which teaches professionals how to ask the right questions at the right time with the right tone in order to prevent objections from even occurring in the first place. It is for committed sales professionals who are tired of not hitting their commission goals and want to increase their earnings. The ad addresses the pain point of facing numerous objections when trying to close a sale. By mastering NEPQ®, sales reps can achieve higher status as problem-solving experts, persuade prospects more effectively, and avoid wasting time on ineffective strategies. # Visual style The ad has a clean and professional aesthetic, typical of corporate or training videos. The editing style consists of quick cuts and static shots. The production quality is high, with clear lighting and sharp visuals. The visual motif is the use of a whiteboard with colored markers to illustrate key points. The pacing is moderate and consistent, with an emphasis on audio-visual sync to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action CLICK THE LINK BELOW NOW BOOK YOUR CALL TODAY # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The speaker stands next to a whiteboard, writing out common customer objections. He gestures emphatically, implying that these are common hurdles. The message is that many sales professionals encounter these objections. The audience is experiencing it from the speaker's perspective. The tone is urgent, highlighting the need for a new approach. - 00:04–00:11 00:04–00:11 The speaker points to a visual timeline, with green dots representing the beginning of the sales process and a red dot representing the close. He conveys frustration with the old way of selling. The message highlights how receiving customer objections toward the close of a sale can result in not making commissions. The audience is experiencing it from the speaker's perspective as he continues to talk about the objections he had mentioned earlier. The tone is critical, contrasting the old way of selling with the new. - 00:14–00:20 00:14–00:20 The speaker refers to the same timeline, emphasizing how the old way of selling focuses on handling objections at the very end. The message highlights what happens to a sale toward the end of the sales process when a sales rep using traditional methods will handle the prospect's objections. The audience is experiencing it from the speaker's perspective as he continues to describe how other sales reps use the old way of selling. The tone is critical, contrasting the old way of selling with the new. - 00:24–00:31 00:24–00:31 The speaker writes 'NEPQ' on the whiteboard and explains that it teaches sales professionals how to ask the right questions at the right time with the right tone. The message explains how his model is different and more effective. The audience is experiencing it from the speaker's perspective as he emphasizes how to raise a rep's status. The tone is enthusiastic and instructive. - 00:31–00:42 00:31–00:42 The speaker explains that NEPQ helps sales reps become problem-solving experts who get customers to persuade themselves. The message is to emphasize and clarify the advantages of using his model. The audience is experiencing it from the speaker's perspective, as he continues to promote the features of NEPQ. The tone is confident and supportive. - 00:44–00:53 00:44–00:53 The speaker tells the audience they will learn how to prevent objections from happening. The message reinforces the value proposition of his product. The audience is experiencing it from the speaker's perspective. The tone is informative and encouraging. - 00:53–01:01 00:53–01:01 The speaker discusses his personal success after figuring this model out, stating that he went on to make multiple seven figures every year. The message is an implied testimonial of how effective this model is. The audience is experiencing it from the speaker's perspective, as he reinforces the value of his product. The tone is confident and inspirational. - 01:01–01:07 01:01–01:07 The speaker shifts to a more intimate setting and asks if the viewer is tired of not hitting their commission goals. The message is to directly address the viewer's pain points. The audience is experiencing it from the speaker's perspective, as he continues to empathize with a sales rep's commission goals. The tone is empathetic and relatable. - 01:07–01:11 01:07–01:11 The speaker provides the CTA. The message directs people to click on the ad and fill out the short form. The audience is experiencing it from the speaker's perspective, as he reinforces the advantages of the model he provides. The tone is direct and encouraging. - 01:11–01:15 01:11–01:15 The speaker displays a graphic outlining what you'll get from booking a sales assessment call and explains that this is free. The message is a strong incentive to take action. The audience is experiencing it from the brand's perspective, highlighting all the advantages of this offer. The tone is promotional and persuasive. - 01:15–01:21 01:15–01:21 The speaker explains what will happen on the assessment call. The message assures viewers that they will receive personalized help and insights. The audience is experiencing it from the speaker's perspective. The tone is supportive and helpful. - 01:21–01:32 01:21–01:32 The speaker states that he knows the viewers are committed to mastery. The message emphasizes the viewer's dedication and ambition. The audience is experiencing it from the speaker's perspective, reinforcing that he will help those people who are committed. The tone is motivational and understanding. - 01:32–01:44 01:32–01:44 The speaker reiterates the CTA, encouraging viewers to click the ad and book a free assessment call. The message is a final push to take action. The audience is experiencing it from the speaker's perspective, as he asks those who are committed to sign up for a free assessment. The tone is encouraging and direct. - 01:44–01:49 01:44–01:49 The ad ends with an image promoting the free sales assessment call. The message reinforces the value proposition of the offer. The audience is experiencing it from the brand's perspective, which is a promotional graphic to reinforce their offer. The tone is confident and polished.

# Ad summary This ad for the NEPQ Black Book tells the story of a sales professional who wasn't succeeding with traditional sales strategies and methods. After acquiring the NEPQ Black Book, he began to succeed and was able to be more present in his home life. # Brand positioning The NEPQ Black Book of Questions, while not explicitly stated as a brand, is presented as a resource to help sales professionals ask better questions. In a world where everyone is pushing and pitching, NEPQ stands out by offering the skills to ask better questions and stop selling and start solving. By focusing on this approach, NEPQ aligns with the value of deeper understanding and problem-solving rather than aggressive sales tactics. This functional positioning is aimed at sales professionals looking for a more effective and authentic approach to their work. # Product The NEPQ Black Book of Questions is a powerful science-based question manual. It allows sales people to bypass sales objections and close more deals. The product is for sales people who want to improve their skills and focus on solving problems and asking thoughtful questions. # Visual style The ad has a polished commercial aesthetic. The production quality is high-end and it stays consistent throughout the ad. The edits and cuts are smooth and the pacing is consistent at about 20 BPM. Many of the shots are medium and close-up. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a man working late at night in an office. - 00:01–00:06 00:01–00:06 The man is visibly frustrated as he leaves a voicemail and then puts his head in his hands. The man appears to be overwhelmed and stressed with his job, and is experiencing it from his perspective, which is conveyed through close-up shots, his tone, and expression. - 00:06–00:11 00:06–00:11 The narrator explains, while the man loosens his tie, that the problem isn't his work ethic. The perspective here is from the brand. - 00:11–00:14 00:11–00:14 As the man sits down to work again, now in black and white, the narrator explains that the problem isn't his drive; it's the skills. The perspective here is from the brand. - 00:14–00:16 00:14–00:16 The ad zooms in on the NEPQ Black Book, then the narrator says that in a world of a million closers, everyone is pushing and pitching. - 00:16–00:21 00:16–00:21 The narrator explains that everyone is losing, and that the 1% aren't louder; they ask better questions. - 00:21–00:37 00:21–00:37 The man is now on the phone asking better questions and the narrator explains that when you stop selling and start solving, everything changes. - 00:37–00:43 00:37–00:43 He receives a congratulatory pat on the back from his boss. The narrator says it wasn't because he worked harder, but because he finally had the right skills. - 00:43–00:53 00:43–00:53 The man leaves work, puts his briefcase down, and scoops up his children at the door. The narrator says that he didn't start for the commission, he started so he could walk through the door and be present. - 00:53–00:56 00:53–00:56 The final scene shows the man with his family around the dinner table as the narrator says "The NEPQ Black Book." - 00:56–01:00 00:56–01:00 The narrator says "Learn the skill, live your why."

# Ad summary This ad uses humor to demonstrate that the customer's problem of not closing deals effectively can be addressed by 7th Level's sales training and questioning strategy. # Brand positioning 7th Level is presented as a sales training company. They aim to disrupt the norms of traditional sales training by focusing on the science of sales and asking the right questions. The brand's positioning is functional, offering practical skills and strategies for improving sales performance. They align with a no-nonsense, results-oriented approach, as demonstrated by the direct and confident tone of the instructor. # Product The ad features the "NEPQ Black Book of Questions", a book that contains science-based questions designed to improve sales performance by bypassing sales resistance, meeting objectives, and closing deals without pushiness. The product is targeted at salespeople looking to improve their closing rate. The ad addresses the potential purchase barrier of skepticism by suggesting that the traditional methods of sales are not effective, while the book provides a scientifically proven alternative that will get salespeople to stop talking so much, and start closing more deals. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear shots. The editing style includes quick cuts to maintain a fast pace and capture the humor of the situation. The production quality is high, aiming for a professional look rather than a UGC feel. The pacing is relatively consistent, and the audio-visual sync is timed to emphasize the comedic moments. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:11 A woman is trying to close a deal while water rises in her cubicle. She is dismissive of a man who offers help, insisting she's fine and on a call. - 00:11–00:14 The man offers to help, but she is too focused on the deal. This presents her commitment to closing the deal but also how focused she is on what she is doing. - 00:15–00:21 After a time jump, the man offers her the NEPQ Black Book of Questions and suggests she stop talking. This introduces the solution to her problem. - 00:21–00:31 She starts using the questions she learned from the book, and they make her an effective closer, implying the book works. - 00:31–00:33 The man then smiles, reinforcing the effectiveness of the product. - 00:33–00:35 Text appears on a black screen, emphasizing that her questions were the problem, which is a nod back to the product.

# Ad summary A man dressed as Neo from The Matrix evades bullets while text displays the common objections that sales professionals hear. The text overlay, "Objections are preventable," emphasizes the ad's key message of empowering sales professionals to overcome obstacles. # Brand positioning This ad presents the featured brand as a solution provider in the sales industry. The brand is being positioned as a means to overcome objections and improve sales performance. The brand presents an image of empowerment, suggesting that it equips sales professionals with the tools and knowledge they need to succeed. By focusing on the need to avoid objections, the brand's messaging is functional, offering practical solutions to a common problem in the sales process. # Product The featured product is a solution designed to help sales professionals overcome objections. The ad directly addresses common sales objections, such as "I need to talk to my wife," "I don't have the money right now," "I'm not interested," and "Can you come back to me in two days?" By showcasing how the product can help prevent these objections, the ad highlights its effectiveness and relevance. The ad also conveys the product's value by demonstrating its potential to transform negative responses into opportunities, making it a worthwhile investment for sales teams. # Visual style The ad has a dark and stylized aesthetic, reminiscent of The Matrix. The editing includes slow-motion shots and quick cuts to emphasize action and tension. The production quality is high, creating a polished and professional look. The visual motifs include falling green code, slow-motion bullets with text overlays, and urban settings. The pacing is varied, with slow-motion sequences followed by faster cuts, enhancing the dynamic feel. The cuts and text are timed to coincide with the music beats, creating a cohesive audio-visual experience. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The scene opens with a man in a black leather jacket and sunglasses, reminiscent of Neo from The Matrix, standing against a backdrop of falling green code. - 00:04–00:05 The camera zooms in on the man’s face, reflecting the green code in his glasses, as he prepares for action. This sets a tone of intensity and anticipation, positioning the man as a central figure in a challenging situation. - 00:05–00:07 The man stands alongside others, all aiming guns forward. This signals an upcoming conflict and creates suspense. - 00:07–00:11 Multiple bullets are fired, moving in slow motion toward the camera. - 00:11–00:16 Each bullet is overlaid with common objections that sales professionals often encounter. These objections serve as obstacles that the protagonist aims to avoid. - 00:16–00:20 The man dodges the bullets. This symbolizes overcoming objections and avoiding negative outcomes in sales. - 00:21–00:28 He stands triumphantly, framed by the urban landscape, emphasizing his victory over the challenges. - 00:28–00:33 The ad concludes with a call to action, highlighting the core message that objections are preventable.

# Ad summary This ad promotes NetRevenue, a sales training program, using the founder's personal narrative. He shares his early struggles, highlighting his initial failures despite meticulous planning and script memorization. The ad then introduces a partnership with sales trainer Jeremy Miner and his proven methodology, which led to significant revenue growth for NetRevenue's partners. # Brand positioning NetRevenue is presented as a provider of sales training and consulting services that focus on proven methodologies rather than just rote memorization of sales scripts. The brand positions itself as a solution for sales professionals and companies looking to refine their strategies and achieve substantial revenue growth through effective sales techniques. The brand emphasizes tangible results, showcasing its ability to generate $160 million in sales for its partners, suggesting a functional and performance-driven approach to sales training. NetRevenue aims to occupy the space of a reliable partner that offers a practical, results-oriented methodology. # Product The ad features NetRevenue's sales training and consulting services, highlighting a partnership with sales trainer Jeremy Miner. The core product is an effective methodology that helps sales professionals improve their closing rates and generate more revenue. The ad clearly conveys the USP of this service: a proven sales methodology that enables prospects to close themselves, leading to significant revenue growth. The primary benefit demonstrated is the ability to generate $160 million a year in sales for NetRevenue's partners. The ad addresses a common sales challenge, the inability to close deals despite having extensive scripts and objection handling techniques. It emphasizes a shift from relying solely on scripts to implementing a robust methodology. # Visual style The ad has a polished commercial aesthetic with bright, natural lighting and clear visuals. It combines UGC-style direct address with higher production value shots of presentations and office environments. The editing style involves quick cuts between different scenes and settings, timed to the audio, which creates a sense of pace and momentum. The cuts per minute are relatively high, maintaining a consistent rhythm throughout the ad. Visual motifs include returning to the notebook as a symbol and using outdoor and indoor settings to reflect different stages of the narrative. The production quality balances a personal, accessible feel with professional elements. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The founder shares his past struggles with sales, mentioning how he would meticulously write down his losses in a notebook. - 00:04–00:13 He explains that he tried to convince himself he was building mental toughness, but in reality, he was just losing. - 00:13–00:24 The narrative continues, detailing his experience as a salesperson who had sales scripts for every objection but still saw deals fall apart in the last ten minutes. - 00:24–00:30 The story pivots to an opportunity to partner with sales trainer Jeremy Miner, who brought an actual methodology. - 00:30–00:37 The ad states that after implementing Miner's methodology, prospects started closing themselves, leading to revenue growth for NetRevenue. - 00:37–00:41 The founder states that NetRevenue has been able to generate $160 million a year in sales for their partners. - 00:41–00:48 The ad concludes by stating that if viewers are still writing losses in their notebook, this is the year it all changes. The founder provides a call to action to click the link below.

# Ad summary This ad promotes NetRevenue, a sales program that helps business partners generate more revenue in sales. # Brand positioning The ad presents NetRevenue as a company that partners with businesses to increase their sales revenue. The company is positioned as innovative and effective. The company uses a modern method to ensure the prospects are closing themselves. NetRevenue promotes a lifestyle of high achievement and partnership, contrasting with the struggles of traditional sales methods. The brand’s positioning appears to be functional, emphasizing performance and tangible results such as generating $160 million a year in sales. # Product NetRevenue is a comprehensive sales training program designed to drastically improve sales outcomes. The program partners with Jeremy Miner, a sales trainer with a specific methodology. This methodology is designed to enable prospects to close themselves. NetRevenue claims to help businesses generate $160 million a year in sales for their partners. The ad addresses the pain point of deals falling apart at the last minute by showcasing NetRevenue's effective process. The ad targets business owners who are still writing losses in their notebook, indicating the program offers a solution to turn their sales performance around. # Visual style The ad features a polished, commercial aesthetic with bright lighting, clean visuals, and quick cuts. The production quality is high-end, which supports the tone of professionalism and authority. The pacing is quick, with cuts every few seconds, timed to the music and voiceover lines. A visual motif of showing Jeremy Miner giving a sales speech is used to create trust and credibility in the NetRevenue program. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:13 00:00–00:13 The speaker states that he used to write down every single loss in a notebook and had sales scripts for every objection, but his deals would fall apart in the last 10 minutes every single time. This is designed to establish a relatable pain point of struggling with sales despite preparation and traditional methods. - 00:14–00:20 00:14–00:20 He explains that he had the opportunity to partner with Jeremy Miner, a sales trainer with an actual methodology. This transition is intended to introduce the solution by aligning with an expert and an innovative approach. - 00:20–00:23 00:20–00:23 He adds that the prospects just started closing themselves. This serves to emphasize the effectiveness and ease of the new methodology. - 00:23–00:31 00:23–00:31 The speaker shares that by implementing that exact same process in his company, NetRevenue, they've been able to generate $160 million a year in sales for their partners. This reinforces the validity and profitability of their services. - 00:31–00:40 00:31–00:40 The speaker states that the cool thing is that they still have the notebook, and then urges viewers to click the link below if they are still writing losses in their notebook. This is intended to signal the transformation and offer the viewer a chance to experience similar success.

# Ad summary This ad is about preventing objections in a sales cycle. It shows how to use questions and the right tone to get a potential customer to open up, raise your status as an expert, and persuade themselves that they want what you're offering. The ad encourages viewers to click the link for a short form and book a free assessment call with one of our industry specific specialists today. # Brand positioning 7th Level aims to occupy the space of a cutting-edge sales training organization that helps sales professionals and entrepreneurs elevate their sales techniques by teaching them how to ask the right questions, at the right time, and with the right tone. The brand pushes against the traditional sales training model that teaches salespeople to overcome objections at the end of the sales process and instead teaches them how to prevent objections from even happening in the prospect's mind. By mastering objection prevention, the brand aims to empower sales professionals to become experts who can solve their client's problems and persuade them that they want what they are offering. The brand's positioning is both functional (providing specific skills and techniques) and emotional (empowering sales professionals to reach their full potential and earn more commissions). # Product 7th Level's NEPQ sales training system is a method for preventing objections during the sales process by learning how to ask the right questions at the right time with the right tone, so prospects feel that they want to open up. It aims to raise the salesperson's status in the prospect's mind as an expert who can solve their problems, therefore persuading themselves they want what is being offered. This prevents objections from happening in the first place. The training is intended for W-2 or 1099 sales reps who are tired of not hitting their commission goals and want to master the skills needed to sell more. By booking a free sales assessment call, potential customers will receive a complete sales process audit, discover their 3-5 biggest bottlenecks, and receive a clear roadmap of what to fix first. # Visual style The ad has a polished, professional aesthetic with bright lighting and clear visuals. The editing style includes quick cuts between different shots of the founder speaking, as well as graphics showcasing the offer. The production quality is high-end, with a clean and modern look that supports the brand's message of expertise and innovation. The pacing is fast, with frequent cuts to maintain viewer engagement. The audio and visual elements are synced, with text overlays and product actions timed to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action CLICK THE LINK BELOW NOW BOOK YOUR CALL TODAY # Point of view - [object Object] # Storyline - 00:00–00:05 From a whiteboard filled with reasons people don't close deals, the brand founder summarizes common objections. - 00:05–00:12 The founder explains that if you're getting these objections when trying to close a deal, it's no wonder you're not making the commissions you could be making. This conveys the problem being addressed and its financial consequences. - 00:12–00:32 The founder explains that most salespeople are taught to overcome objections at the end of the sales process, but the new model of selling, NEPQ, teaches you how to ask the right questions at the right time in the conversation with the right tone. Here, the brand introduces its methodology to resolve the problem. - 00:32–00:44 The founder clarifies that by asking these questions the right way, you get the prospect to open up, raise your status as an expert, and get them to persuade themselves that they want what you're offering. This explains the benefits of the brand's methodology. - 00:44–00:53 He states that you're mastering how to prevent objections from even happening in the prospect's mind, which is what top 1% people do. This emphasizes the value and exclusivity of the brand's methodology. - 00:53–01:02 The founder shares that once he figured this out, he went on to make multiple seven figures every year as a W-2 or 1099 rep. The audience hears a personal testimonial that also emphasizes financial success. At the bottom of the screen, disclaimers state that "These results are not typical." - 01:02–01:08 The founder then states if you're tired of not hitting your commission goals and don't want to stay in the status quo like everyone else, click the link below. This is the first CTA of the video. The visuals show him in a presentation in front of a group of people. - 01:08–01:14 He informs the viewer that there will be a short form to fill out, after which they can book what's called an assessment call. The founder then shares that the assessment call is free. - 01:11–01:18 The ad shows an example of the short form, offering a complete sales process audit, discovery of bottlenecks, and a roadmap to fix first. This underscores the value and promise of the offer. - 01:18–01:21 The founder explains that 7th level is going to help you identify where the sale goes wrong, followed by the statement "I know that." to reinforce credibility. - 01:21–01:33 The founder says that you're not here to waste anyone's time but are committed to mastery, implying that the viewer is serious and dedicated to improving. He underscores that this is why the viewer is watching the ad. - 01:33–01:44 The founder ends the ad by repeating the offer and CTA by explaining to click the ad, fill out the form, and book the free assessment call.