How inwi Advertises on Meta

# Ad summary This is an image ad for Inwi fiber internet. The ad highlights the product next to a turquoise callout shape showing the maximum speed and price, with a call to action button at the bottom of the image. # Brand positioning Inwi is presented as a modern telecommunications provider offering advanced internet solutions. The brand's positioning centers on providing high-speed fiber internet access, as highlighted by the term 'Fibre inwi.' The use of a clean, sans-serif logo and modern color palette suggests a forward-thinking and customer-focused approach, aiming to occupy the space of a reliable and innovative tech provider in the consumer's mind. The brand promotes efficiency and convenience, aligning with a lifestyle that values fast and dependable connectivity. By focusing on fiber optic technology, Inwi positions itself against older, slower internet options, likely targeting tech-savvy consumers who seek superior performance. # Product The product being advertised is Inwi fiber internet, providing high-speed connectivity. The ad highlights a maximum download speed of 20. The target audience is not explicitly defined in the ad, but it can be inferred that it's geared towards individuals or households seeking fast and reliable internet access. The unique selling proposition (USP) is the combination of high speed and affordable pricing, showcased in the turquoise callout shape. There is no specific use occasion mentioned or barriers to purchase addressed other than the implication that this fiber internet service is desirable for users who need high speed connectivity. The advertisement aims to entice viewers with the promise of fast, affordable internet, suggesting it's a worthwhile investment. # Visual style The ad has a modern, clean aesthetic with a focus on showcasing the product in a domestic setting. The production quality appears to be professionally studio-shot. The use of gradients, color blocks, and a bright turquoise callout shape create a visually engaging layout. The typography is clean and legible. The overall style is modern and tech-forward. The ad's visual style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action كليكي هنا باش نتواصلو معاك * # Point of view - [object Object] # Storyline - The ad opens with a product shot next to a turquoise callout shape that highlights 'Fibre inwi' and the maximum download speed of '20'. This is intended to immediately grab the viewer's attention and establish the ad's subject matter. The brand presents this to showcase the service offering and key benefits from the brand's perspective. - The price of '249' is shown, accompanied by 'درهم/الشهر', which presumably means per month. The brand is showcasing an affordable price. This communicates the value and makes the service appear accessible to the target audience from the brand's perspective. - The bottom of the image has a call to action button with the text 'كليكي هنا باش نتواصلو معاك'. The brand wants the viewer to click here to get in touch with Inwi. This prompts the viewer to engage directly and shows a clear path for those interested in the service from the brand's perspective.

# Ad summary This ad promotes Inwi fiber optic internet with a turquoise hexagon shape highlighting a price and fast speed on top of a table with an open laptop and the router device. # Brand positioning Inwi is positioned as a modern, reliable, and affordable internet service provider (ISP). The brand is presented in a clean, contemporary aesthetic, which is reinforced through the minimalist design elements in the ad. The visuals and straightforward language suggest a focus on delivering high-speed internet access with transparent pricing. The brand seeks to occupy the space of a dependable provider that pushes against overly complex or expensive competitor offerings, emphasizing functional benefits such as speed and value for money. # Product Inwi offers fiber optic internet service that delivers a maximum speed of 50 Mb at a price of 299 Moroccan dirhams per month. The service is targeted at users who need a fast and reliable internet connection for various online activities, as evidenced by the laptop. The ad addresses a potential purchase barrier—the perceived cost of high-speed internet—by highlighting an affordable price point. The device is a sleek, modern black box that likely functions as the router or modem for the fiber optic internet service. # Visual style The ad utilizes a blend of modern and traditional visual elements. The production quality is high, with clear lighting and sharp focus on the products. Visual motifs include color blocks, particularly the prominent turquoise hexagon shape, and neon lighting to add a contemporary feel to the traditional architectural background. The image treatment includes background removal to emphasize the products. The typography is large and bold to immediately convey key information. The style aims to be disruptive yet informative, balancing native and high-design aesthetics to enhance scannability in the feed. # Hooks Headline: Fibre inwi # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action كليكي هنا باش نتواصلو معاك # Point of view - [object Object] # Storyline - The ad highlights Inwi's fiber optic internet service and its maximum speed, aiming to immediately capture attention and convey the product's primary benefit. The turquoise hexagon shape is the brand's way of communicating this information to the viewer. - The inclusion of a laptop suggests a practical use case for the internet service, while the fiber optic router emphasizes the technology behind the service. From the brand's POV, the ad highlights the reliability and modern technology that customers can expect. - The ad provides pricing details, making it clear that the service is affordable. By providing this upfront information, the brand positions itself as transparent and customer-centric. - The CTA encourages viewers to click and engage with the brand, facilitating a direct connection and potentially leading to a conversion. The brand is seeking to engage the customer directly to establish a connection and provide further information.

# Ad summary This image ad promotes Inwi's Fibre internet service, emphasizing high-speed internet with a visual focus on the gaming community. The ad includes a gaming controller graphic, text about maximum bandwidth (Max débit), and a price offer, all set against a purple and magenta gradient background. It aims to attract users with fast internet connectivity for gaming and other high-bandwidth activities. # Brand positioning Inwi is presented as a modern and accessible telecommunications brand, primarily focused on providing high-speed internet connectivity. The brand is positioned to appeal to a younger, tech-savvy demographic, particularly those interested in online gaming, through the use of relevant imagery like a game controller and emphasis on 'Max debit.' The positioning is functional, highlighting performance and speed, suggesting Inwi aims to be the go-to provider for reliable, fast internet services. # Product The advertised product is Inwi's Fibre internet service, designed to provide users with a 'Max débit' or maximum bandwidth. The ad specifically targets those needing high-speed internet, potentially for activities like online gaming, as visually represented by the prominent display of a game controller. The price of 249 (currency unspecified) per month is a focal point, implying affordability. This offer is presented to remove the purchase barrier of high costs often associated with fiber internet plans, suggesting a value-driven proposition. # Visual style The ad employs a modern, digital aesthetic with a gradient background and neon-style graphics. The production quality appears polished, using clean lines and vibrant colors to draw attention. The visual motifs focus on gaming and technology, aligning with the brand's message of high-speed internet. The image treatment includes a glowing effect on the controller and wireless symbol to enhance the technological feel. The typography is bold and simple, ensuring readability, and the overall style is designed to quickly catch the eye and communicate the key benefits of the service. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad introduces Inwi's Fibre service as the solution for high-speed internet needs. The message is delivered from Inwi, positioning their Fibre service as the key to unlocking maximum bandwidth for users and establishing the core value proposition of superior connectivity. - The gaming controller and text about 'Max debit' imply that Inwi is ideal for gamers seeking a lag-free online experience. This element is presented from a gamer's perspective, highlighting the practical benefit of high-speed internet in gaming scenarios and expanding on how Inwi’s service addresses specific user needs. - The ad presents a monthly price of 249 to showcase the affordability of the service. The offer is communicated directly by Inwi, aiming to make the service more accessible by emphasizing its value and potentially driving immediate sign-ups.

# Ad summary This ad promotes Inwi fiber optic internet service. It shows a neon game controller, the Inwi logo, and text about the offering. # Brand positioning Inwi is presented as a modern and accessible telecommunications provider, offering high-speed internet services. The brand aims to occupy a space of connectivity and convenience in the consumer's mind. The brand uses a vibrant color palette (purple, turquoise) that promotes a fun, modern tone. There is no indication that Inwi pushes against or follows norms in the telecom category, and the brand positioning is functional, focused on speed and ease of access. # Product The ad promotes Inwi Fiber, a fiber optic internet service that provides a high-speed, unlimited Wi-Fi connection. It mentions "max debit 50 méga" and a price of 299 per month. The product is for customers looking for fast and reliable internet, with the ad highlighting the ease of signing up by filling out a form. The ad addresses the potential purchase barrier of complicated signup processes by emphasizing how easy it is to complete the form. # Visual style The ad has a clean, modern aesthetic with a limited color palette and neon graphics. The editing style is static, with only fades and simple animations. The production quality is polished and commercial. The ad's pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action كليكي هنا باش نتواصلو معاك # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The ad opens with the Inwi logo and the phrase "سير بعيد". A neon illustration of a game controller appears. - 00:01–00:04 00:01–00:04: A male speaker encourages viewers to take advantage of Inwi Fiber's unlimited Wi-Fi speed, conveying a message of accessibility and value. - 00:04–00:09 00:04–00:09: Continuing from the previous beat, the speaker urges the viewer to fill out the form easily to be contacted and take advantage of the offer as soon as possible, conveying convenience and immediacy.

# Ad summary This ad for Inwi internet service uses a minimalist approach, emphasizing its fiber optic technology and pricing. The ad features a clean design with a fiber optic router in an indoor setting and provides the value proposition in a simple and straightforward manner. # Brand positioning Inwi is presented as a modern telecommunications provider focused on delivering high-speed internet connectivity through fiber optic technology. The brand's positioning appears to be functional, emphasizing the speed and accessibility of its fiber internet service. Inwi aims to occupy the consumer's mind as an internet service provider that enables seamless connectivity for their customers. The brand projects a contemporary image, aligning with a digitally connected lifestyle. # Product The featured product is Inwi's fiber internet service, which delivers high-speed connectivity through fiber optic technology. The ad highlights a maximum speed of 50 Mbps. It mentions a price of 299 per month. The product is aimed at consumers looking for reliable and fast internet access, as suggested by the focus on 'Max debit'. # Visual style The ad employs a modern and minimalist visual style, characterized by clean lines and a limited color palette. The production quality appears polished. The image treatment includes background lighting effects to create a contemporary ambiance. The typography is simple and legible, contributing to the overall clarity of the message. The visual style is consistent with platform native aesthetics. # Hooks Headline: Fibre inwi # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action كليكي هنا باش نتواصلو معاك 👇 # Point of view - [object Object] # Storyline - The ad opens with a visual of the Inwi fiber optic router in a home setting, suggesting the tangible product offering and integration into daily life. The intent is to establish a familiar context for the viewer, grounding the abstract service in a physical device. This part of the story is told from the brand's perspective, showcasing the product itself. - Next, the ad displays the key selling points, which includes 'Fibre inwi' and 'Max debit' alongside the '50 mega' speed offer, as well as a monthly price. The intent is to immediately convey the core benefit of the fiber internet service and its cost, capturing the viewer's attention with a clear value proposition. The brand is telling this part of the story to directly address potential customers' needs for fast and affordable internet. - Finally, there is a call to action at the bottom of the ad to click and connect with the brand. The intent is to prompt the viewer to take the next step and engage with Inwi. The brand tells this part of the story to encourage immediate interaction.

# Ad summary This ad promotes Inwi, a telecommunications company, and showcases their fiber internet offering. The ad highlights the fast speed of the internet and provides a call to action to encourage potential customers to connect with them. # Brand positioning Inwi is presented as a telecommunications provider offering fast and reliable fiber internet service. The brand identity is modern and tech-focused, emphasizing speed and accessibility with the goal of simplifying connectivity solutions for its customers. The brand's positioning seems to ignore category norms by focusing on a blend of functional benefits (high-speed internet) and emotional connection (staying connected). # Product The product being advertised is Inwi fiber internet, specifically highlighted for its fast speed, noted as "Max débit 50 méga." The product is designed for anyone who uses the internet, as suggested by the laptop in the background. The key selling point is the speed and the price point of 299 dirhams per month. The ad attempts to lower the barrier to purchase by providing a direct call to action. # Visual style The ad has a modern and clean visual style, using a combination of product photography and graphic elements. The production quality appears polished. The image treatment includes color grading with a purple and turquoise color scheme to create a tech-forward mood. The typography is clean and legible, and the layout is simple and direct. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action كليكي هنا باش نتواصلو معاك # Point of view - [object Object] # Storyline - The ad opens by displaying a modern router placed on a desk next to a laptop. This establishes the setting and introduces the products being promoted. This is told from the brand's perspective to show the tangible equipment and setup associated with their service. - A turquoise house-shaped graphic highlights the "Fibre inwi" service along with "Max débit 50 méga" and the price "299". The intention is to showcase the product name, its main feature, and the cost. This is told from the brand's perspective to immediately convey the service's name, speed, and cost. - The ad concludes with a call to action, “كليكي هنا باش نتواصلو معاك” next to a hand cursor icon. This is an invitation to the viewer to click and connect with the brand. This is told from the brand's perspective, encouraging engagement and potential conversion.

# Ad summary This ad promotes Inwi's fiber optic internet service. It features pink and purple graphics with a cartoon game controller and text highlighting the fast speed and affordable price. The ad encourages viewers to fill out a form to take advantage of the offer. # Brand positioning Inwi is a telecommunications company providing internet services. The brand positions itself as modern and accessible, offering high-speed fiber optic internet at an affordable price point. With a youthful and energetic feel, Inwi targets customers who value reliable internet for gaming and other online activities. # Product Inwi offers fiber optic internet service with a maximum speed of 20 mega. The service is advertised at a price of 249 per month. The ad emphasizes the unlimited Wi-Fi speed and the ease of getting started by simply filling out a form. The product is targeted at individuals seeking a reliable internet connection for gaming and other online activities. # Visual style The ad features a bright and colorful aesthetic with pink and purple as the dominant colors. The graphics are simple and cartoonish. The production quality is polished. The ad has static shots with occasional animated graphics. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action كليكي هنا باش نتواصلو معاك # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the presentation of Inwi's fiber optic internet service and its cost per month. - 00:01–00:03 A cartoon illustration of a game controller appears on the screen to signal the brand's target audience. - 00:03–00:05 The voiceover describes the value of the service: unlimited WiFi speed. - 00:05–00:09 The ad explains how to redeem the offer: fill out a form.

# Ad summary This Inwi ad promotes a fiber optic internet plan. The ad features a router next to a laptop, with a teal house-shaped graphic that highlights the plan's price and speed. The ad also includes a call to action to click for more information. # Brand positioning Inwi is a telecommunications brand that offers products and services related to internet and mobile. The brand appears modern, clean, and customer-friendly. The brand is positioned as a provider that is easy to connect with. # Product The advertised product is a high-speed fiber optic internet plan from Inwi. The plan offers a max speed of 20 mega. It is presented as an accessible and affordable option. The plan's price is 249 dirhams per month. # Visual style The ad has a modern and clean visual style. The color palette is dominated by purple and teal, creating a contemporary and inviting look. The use of blurred backgrounds and transparent graphics adds depth and visual interest. The image quality is high, suggesting a professional production. The layout is simple and direct, with the product and key information clearly displayed. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action كليكي هنا باش نتواصلو معاك ☜ # Point of view - [object Object] # Storyline - The ad begins by showcasing Inwi's brand and logo, aiming to establish brand recognition. The brand is speaking from its perspective. - A visual of the fiber internet router and a laptop on a wooden table is presented, creating an aspirational scene. It's from the brand's perspective, highlighting how this product will fit seamlessly into the consumer's life. - The fiber internet plan's key features, such as 'Max debit 20 mega' and the price of '249' dirhams, are emphasized using a house-shaped graphic. This information helps the audience understand the product and its cost. It is presented from a brand perspective. - Finally, the ad concludes with a direct call to action, urging viewers to 'click here to connect with you'. It's a direct instruction from the brand.

# Ad summary The ad is for Inwi Fibre internet. It highlights the maximum speed of 20 mega for 249 per month. # Brand positioning Inwi is presented as a modern telecommunications brand offering high-speed fibre internet. The branding is sleek and minimalist, with a sans-serif logo. The brand aims to occupy the space of affordable, high-performance connectivity. The use of bold colors and simple graphics suggests the brand is modern and accessible. It promotes a lifestyle of seamless digital experiences. # Product Inwi Fibre is a fibre internet service. The ad promotes a maximum download speed of 20 mega for 249 per month. The ad targets users who need fast internet, such as gamers or streamers, and emphasizes value by stating a specific speed and price. # Visual style The ad has a modern and vibrant visual style with a magenta to pink gradient background. The graphics are clean and the use of neon glows on the controller and text gives it a digital, tech-forward feel. The design is simple and easy to scan, making it suitable for quick viewing on social media feeds. # Hooks Headline: Fibre inwi # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action كليكي هنا باش نتواصلو معاك # Point of view - [object Object] # Storyline - The Inwi logo appears at the top left, branding the ad. The intent is to establish the ad's source from the brand's perspective. - The ad highlights "Fibre inwi Max debit 20 mega" in a vibrant blue block. This introduces the product being advertised from the brand's perspective. - The price of “249” appears in a large size. This offers an economical service from the brand's perspective. - A call to action to click here to connect is included at the bottom. The intent is to encourage engagement, from the brand's perspective.

# Ad summary This ad promotes Inwi Fiber internet service with a focus on the product, price, and a call to action. # Brand positioning Inwi is presented as a telecommunications brand offering high-speed fiber internet service. The brand's logo is prominently displayed at the top of the ad. The phrase "سير بعيد" (Go Far) accompanies the logo. The brand is positioning itself as a provider of advanced technology to consumers. # Product The featured product is Inwi Fibre, a high-speed internet service delivered via fiber optic cables. The ad highlights the "Max débit" (maximum speed) available. A large, turquoise house shape showcases a promotional price of 249 dirhams per month. The product is aimed at users who need fast internet speeds for their homes, potentially for gaming or other data-intensive activities, as suggested by the computer setup in the background. A purchase barrier is addressed by clearly stating the monthly price, making it transparent and affordable. # Visual style The ad has a modern, clean aesthetic with a focus on the product and its value proposition. The use of vibrant colors like turquoise and purple creates a visually appealing contrast. The image is well-lit and professionally shot. The overall style is designed to be eye-catching and informative, with a clear focus on the key selling points. # Hooks Headline: Fibre inwi Max débit # Benefits - [object Object] # Features - [object Object] # Call to action كليكي هنا باش نتواصلو معاك # Point of view - [object Object] # Storyline - The ad opens with the Inwi brand logo and slogan, immediately establishing the brand identity from the brand’s perspective. This orients the viewer and indicates the ad’s purpose is to promote Inwi. - Next, the turquoise house shape appears, calling out “Fibre inwi Max débit" and displaying the price, emphasizing the product and its affordability from the brand's perspective. This promotes the key selling points of the product. - The ad concludes with a call to action button in turquoise, inviting viewers to "كليكي هنا باش نتواصلو معاك" (Click here to contact you), reinforcing the desired action from the brand's perspective. This provides a clear path for viewers to engage with the product.

# Ad summary An ad from Inwi promotes an ADSL Xtra Wifi plan for 149 per month. The ad encourages users to click to connect. # Brand positioning Inwi is a telecommunications brand providing internet services. The brand aims to provide a path that's beyond typical services, indicated by the tagline 'سير بعيد' ('Go Far'). The brand presents itself as a modern and accessible option for those looking to enhance their connectivity. # Product The ad promotes Inwi's ADSL Xtra Wifi plan, offering unlimited access for a monthly fee of 149. The ad highlights the availability of ADSL Xtra Wifi, emphasizing that it is for everyone ('للمجميع'). The price is clearly displayed within a distinct graphic element, making it a focal point of the advertisement. The call to action encourages users to click and connect with the service. # Visual style The ad features a gradient background transitioning from pink to purple. The overall design is clean and modern, with a focus on the product offering and call to action. The layout is simple and emphasizes key information using color blocking and clear typography. # Hooks Headline: ADSL Xtra Wifi # Benefits - [object Object] # Features - [object Object] # Call to action كليكي هنا باش نتواصلو معاك # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing the Inwi brand and its positioning with the tagline 'سير بعيد' ('Go Far'), setting the stage for a message of enhanced connectivity from the brand's perspective. - Next, the ad introduces the offer of ADSL Xtra Wifi for 149 per month, clarifying the product, its availability, and pricing from the brand's perspective. - Finally, the ad ends with a call to action ('كليكي هنا باش نتواصلو معاك'), inviting the audience to engage directly and connect with the brand from the customer's perspective.

# Ad summary This ad for Inwi promotes the brand's mobile internet service. The ad features mobile phone screens that spell out words followed by people playing games and creating content on their phones to highlight the freedom that the internet services offer. The ad ends with the service's features and directions on how to turn the service on or off. # Brand positioning Inwi is a telecommunications brand, shown to offer flexible internet services. The brand positioning is functional, emphasizing convenience and control over internet usage. The ad promotes internet service options to align with various consumer habits. # Product Inwi offers mobile internet services, giving users control over when to activate and deactivate their data. The service provides 2 hours of internet access valid for 7 days. This service is for anyone who wants to manage their data usage flexibly, whether they are gamers, content creators, or casual users. The service addresses the barrier of overspending on data, by allowing users to switch data on and off according to their needs. The user can turn internet on or off as desired. # Visual style The ad has a polished, high-end commercial aesthetic with quick cuts and smooth transitions. The production quality is high with the use of bright, stylized lighting. The pacing is fast, with several cuts per minute, and is timed to the beat of the music. The ad uses a lot of purple and pink. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad starts by spelling out words on multiple phone screens. - 00:01–00:04 Next, the ad features a man playing a video game to show how the internet service can be used for entertainment. This is from the customer’s perspective to highlight how the product may be used in context. - 00:04–00:07 The ad cuts to a man who is sitting on a couch and eating chips while looking at his phone to show how the internet can be used while relaxing. - 00:07–00:11 The ad cuts to a woman in front of a ring light who is holding a phone and what looks like a phone box. This section promotes content creation as a use case. - 00:11–00:19 The ad concludes with the service offering, and directions on how to use the service.

# Ad summary This ad promotes Morocco Gaming Expo 2026, and invites viewers to meet the brand at Stand A21. # Brand positioning The brand Inwi is presenting itself as a participant and supporter of the Morocco Gaming Expo. It aligns with the youth demographic that is interested in gaming and e-sports, positioning itself as part of that cultural movement. The company's involvement in the event highlights its commitment to innovation, technology, and gaming culture. # Product The Morocco Gaming Expo 2026 (MGE) is a gaming convention. The ad does not explicitly detail all aspects of the event; however, it does state that you can meet the brand Inwi at Stand A21 espace d'exposition Sofitel Jardin des roses Rabat between May 20–24. # Visual style The ad has a polished, modern aesthetic with bright, eye-catching colors. The editing is simple, with static shots and smooth transitions. The high production quality gives it a commercial feel. The video has a consistent pace, keeping the viewer engaged. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Meet us there # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by showing a young woman with headphones around her neck, posing in a gaming expo. The intention is to capture interest. - 00:02–00:07 As the woman turns to her side, a callout appears, inviting the viewer to meet Inwi at the Morocco Gaming Expo at Stand A21, located in Rabat between May 20–24. This relays the purpose of the advertisement.

# Ad summary An image ad promoting Inwi's ADSL Xtra Wifi plan for a price of 149 per month. It features a hand holding a phone with a screenshot of the selection process for the plan. # Brand positioning Inwi is presented as a modern telecommunications brand offering internet and ADSL services. The brand aims to position itself as accessible and customer-focused. This is reflected through the prominent display of its logo and the direct call to action for customers to get in touch. The brand aims to occupy the space of reliable and affordable telecommunications provider within the consumer's mind. # Product The ad promotes Inwi's ADSL Xtra Wifi plan, which provides unlimited internet access for everyone at a price of 149 per month. The plan is designed for users seeking a hassle-free internet solution with no usage limits. A key feature is the 'unlimited for all' promise, appealing to households or groups with diverse internet needs. The ad addresses potential purchase barriers by highlighting the affordability and broad accessibility of the plan. The product is presented as a straightforward and economical choice for those seeking reliable internet service. # Visual style The ad uses a clean, modern aesthetic with a focus on legibility and simplicity. The production quality is high, with crisp graphics and clear typography. The visual motifs include color blocks, gradients, and platform-mimicking UI elements. The image treatment is bright, with vibrant colors and minimal retouching. The typography is large and bold. # Hooks Headline: ADSL Xtra Wifi # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action كليكي هنا باش نتواصلو معاك # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a focus on brand recognition, showcasing the Inwi logo and tagline to immediately identify the advertiser. The brand wants to ensure the audience knows who is providing the offer. - Next, the ad transitions to product promotion, highlighting the ADSL Xtra Wifi plan with the key selling point of 'unlimited for all.' The brand is trying to emphasize the key benefit of the plan in simple terms. - The ad incorporates a visual of a hand holding a phone, which displays the plan selection process and emphasizes ease of use. The ad presents the process from a customer's POV. - The ad concludes with a clear call to action, encouraging viewers to click and get in touch. The brand wants to drive immediate engagement and facilitate customer interaction.

# Ad summary This ad promotes Inwi, showcasing its fast fiber optic internet and offering a free installation. The ad features a man relaxing at home while using the service, emphasizing the convenience and value of Inwi's fiber optic internet. # Brand positioning Inwi is presented as a modern and customer-centric telecommunications brand offering high-speed fiber optic internet service. The brand emphasizes convenience and value, positioning itself as a provider that prioritizes customer satisfaction and reliable connectivity. The brand's offering is grounded in functional performance, highlighting fast internet speeds and free installation. # Product The featured product is Inwi's fiber optic internet service, advertised for home use. The ad highlights the high-speed connectivity provided by the fiber optic technology, ensuring seamless online experiences. It is available for 249 per month, and the installation is free. The ad encourages viewers to subscribe to Inwi's fiber optic service, emphasizing its ability to satisfy customers. # Visual style The ad has a clean, modern aesthetic with bright colors and clear graphics. The editing is smooth, with simple transitions and static shots. The production quality is polished. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action اشترك الان # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a man relaxing on a couch, watching TV, suggesting a comfortable home environment. - 00:01–00:02 The brand name appears with a text overlay that highlights Inwi's fiber optic service. - 00:01–00:02 A voiceover emphasizes the speed of Inwi's fiber optic service, prompting viewers to choose the fastest available option. - 00:02–00:03 The ad mentions subscribing through Inwi's website. - 00:03–00:04 The voiceover mentions the free installation of Inwi's fiber optic service. - 00:05–00:09 The ad reiterates that Inwi's fiber optic service is designed to satisfy customers.

# Ad summary This ad promotes Inwi's fiber optic internet service. It highlights the speed and convenience of signing up, encouraging viewers to fill out a form for quick access to the offer. # Brand positioning Inwi is presented as a modern and accessible telecommunications company providing fast and reliable internet services. The brand aims to occupy the space of an innovative, customer-friendly provider, emphasizing simplicity and ease of access to its services. The brand aligns with a lifestyle of connectivity and convenience, pushing against the norm of complicated sign-up processes. Its positioning is both functional (speed, reliability) and emotional (ease, quick access). # Product The advertised product is Inwi's fiber optic internet service, offering fast and unlimited Wi-Fi. The ad targets individuals seeking easy and quick access to high-speed internet. The key feature highlighted is a maximum speed of 50 MB, available for 299 per month. The ad addresses the potential barrier of complicated sign-up processes by emphasizing the simplicity of filling out a form to get contacted and benefit from the offer. This product is worth trying because it offers both speed and ease of access, promising quick connectivity without hassle. # Visual style The ad has a modern and clean aesthetic, utilizing bright, gradient colors and simple graphics. The editing style is static, with no camera movement. The production quality is polished, giving it a professional commercial feel. The pacing is slow and consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action كليكي هنا باش نتواصلو معاك 👇 (Click here to contact you 👇) # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The ad opens with graphics showcasing Inwi's fiber optic internet service and offers. The message conveyed is that users can benefit from Inwi's fast and unlimited Wi-Fi immediately. This part of the story is told from the brand's perspective, emphasizing the benefits of their service and why customers should choose them. The tone is promotional and inviting.

# Ad summary This image ad is for inwi's fiber optic internet service. It features the product against a background of a television that has an inwi service operating on it. A badge with the promotional pricing is displayed. # Brand positioning The brand, inwi, is positioning itself as a modern telecommunications provider, offering advanced services like fiber optic internet. The brand is presented as tech-forward, focusing on delivering high-speed connectivity to enhance the user's digital lifestyle. The brand identity is clean and contemporary. Inwi aims to occupy a space in the consumer's mind as a reliable and innovative provider in the telecommunications market. # Product The advertised product is inwi's fiber optic internet service. The ad prominently features a promotional offer of 20 Méga at 249 د.ل. per month. The product aims to provide high-speed internet connectivity for streaming and other online activities, as suggested by the television in the background displaying content. The ad addresses the need for reliable and fast internet access, promising a seamless online experience. Additional services offered by inwi include the my inwi app and inwi.ma online platform. # Visual style The ad has a highly polished, studio-shot production quality. It features a modern and clean visual motif. The image treatment includes background removal, color grading, and subtle lighting effects. The typography is large and bold. The visual style aims to be eye-catching and easily scannable. # Hooks Headline: La Fibre inwi # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action أشترك الآن # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing the inwi brand logo. The intention is to immediately establish brand recognition and set the stage for the product offering. This is presented from the brand's perspective. - Next, the fiber optic product is presented with a visual of a television showing content. The intention is to portray the internet service's use case. This is presented from the customer's perspective, visualizing how the product enhances their entertainment experience. - The ad highlights the cost of the advertised internet speed. The intention is to create a sense of value and attract customers by showcasing the affordable price point of the product. This is presented from the brand's perspective. - Finally, the ad presents the product's features such as access to the my inwi app and the inwi.ma platform. The intention is to emphasize the ease of use and accessibility of the service. This is presented from the brand's perspective.

# Ad summary This ad promotes Inwi fibre optic internet. It highlights the speed and affordable monthly price of the Inwi internet service. The ad presents the product in a domestic setting to show how it can be integrated into daily life. # Brand positioning Inwi is presented as a modern technology provider, aiming to simplify and enhance digital connectivity for its customers. The brand promotes ease of use and affordability, demonstrated by the price point mentioned in the ad. Inwi aims to be seen as an accessible and convenient option for accessing high-speed internet, emphasizing a blend of technological advancement and simplicity for everyday users. # Product The ad promotes Inwi fibre optic internet, highlighting its speed and accessibility. It's presented as a fast internet solution suitable for home use and entertainment. The ad mentions a monthly price of 249 dirhams, with free installation, addressing potential purchase barriers by emphasizing cost-effectiveness. The product is presented alongside a modern TV setup, illustrating its use for streaming and online entertainment. # Visual style The ad has a polished feel with clean graphics. The editing is simple, with direct cuts. The color scheme features modern purple and teal tones. The pacing is slow and steady, with static shots. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action اشترك الآن # Point of view - [object Object] # Storyline - 00:00–00:01 The shot presents a modern living room setting with a TV streaming content, setting a domestic tone. - 00:01–00:09 The ad cuts to a graphic showing the La Fibre Inwi promotion, emphasizing the internet speed, price, and a call to action to subscribe online. This highlights the value proposition of the service, positioning it as a quick and accessible service.

# Ad summary The ad shows how to turn on an internet offer for hours using the Inwi app. The user can turn on/off the internet as they please. # Brand positioning Inwi is a telecommunications brand that appears to be positioning itself as an innovative and customer-centric provider in Morocco. The brand seeks to occupy the space of convenience and control in the consumer's mind, promoting a lifestyle where users can manage their internet access on their own terms. By addressing the pain point of inflexible data plans and promoting a straightforward way for customers to control when their internet is active, Inwi pushes against the norms of traditional telecom services and is presented as user-friendly. The ad primarily focuses on functional benefits, but there's an emotional undercurrent of empowerment, highlighting the user's freedom to manage their connectivity. # Product The ad promotes the Inwi app feature that allows users to control their internet access by the hour. With the app, users can charge their account with 10 dirhams to receive two hours of internet access, valid for one week. The user can turn the internet on/off as they please, which allows them to save their internet for when they need it. The main USP is that users have control over their internet usage and can stop their internet connection when they are connected to WIFI. # Visual style The ad has a polished commercial aesthetic. There are a few quick cuts but mostly static shots. The pacing is consistent and the cuts are timed to the music and voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A man stands in an office hallway and asks the viewer if they know how to turn on an internet offer by the hour. - 00:04–00:05 He says to follow him as he begins to explain the process. - 00:05–00:13 He says if you want to watch the episode 33 of a series, you can charge 10 dirhams to get two hours of internet, valid for a week. - 00:13–00:16 He says that to control the internet access, you will enter the My Inwi app. - 00:16–00:19 Next, you will click on control the balance. - 00:20–00:22 The presenter explains that you will then turn on the counter of the connection. - 00:22–00:27 He says to enjoy watching, and when you finish watching, enter the My Inwi app again. - 00:27–00:30 Next, the presenter says you will stop the counter for the connection. - 00:30–00:31 The presenter then asks, "Want the connection?" - 00:31–00:33 He says you'll turn on the counter. He snaps his fingers. - 00:33–00:36 He mentions if you go to a place with WiFi and want to stop it, you can. - 00:36–00:36 He snaps his fingers again. - 00:37–00:40 He then explains to turn it on and off. - 00:41–00:41 He asks, "Understood?" - 00:42–00:44 The presenter closes by saying that you are in control of the hours of your connection.

# Ad summary This ad promotes Inwi's ADSL Xtra Wifi package for a monthly price of 149. It features a man relaxing on a couch while using his laptop, emphasizing the convenience and accessibility of the internet service. # Brand positioning Inwi is presented as a modern and accessible telecommunications provider, offering internet services that cater to the everyday needs of its customers. The brand aims to occupy a space in the consumer's mind as a reliable and affordable option for staying connected. Through the image of a relaxed man using his laptop at home, Inwi promotes a lifestyle of convenience and connectivity. The brand seems to be pushing against the notion that internet services need to be complicated or expensive, instead focusing on simplicity and value. # Product The advertised product is Inwi's ADSL Xtra Wifi package, designed to provide unlimited internet access to its users. It is for anyone who desires to stay connected at home. The package is promoted as offering 'unlimited for all' internet access, addressing the pain point of limited data or restricted usage. The price point of 149 per month aims to convey affordability. The ad aims to entice viewers by showcasing the product's usability in everyday situations, highlighting its value for money, and alleviating concerns about data limits or high costs. # Visual style The ad has a modern and inviting visual style, with a focus on creating a comfortable and relatable atmosphere. The production quality appears polished, with good lighting and clear visuals. The visual motifs include the use of geometric shapes (house graphic, circular icons) and semi-transparent elements (wifi symbol) to create a sense of depth and modernity. The image treatment includes color grading that enhances the vibrancy of the colors, particularly the purple and magenta tones. The overall visual style is designed to be eye-catching and easily scannable, with a clear focus on the product and its key benefits. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action أشترك الآن # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an image of a man sitting comfortably on a couch while using a laptop, immediately setting a relatable scene of relaxation and leisure. This is to convey the ease with which customers can integrate Inwi's internet service into their daily lives. The audience experiences this scene from a customer's perspective, observing their own potential lifestyle with the service. - A large visual element in the shape of a house displays the key product details. This emphasizes the features of the Inwi ADSL Xtra Wifi package and its monthly price, framing the information in an easily digestible format. The audience experiences this from the brand's perspective, learning about the offerings. - The ad concludes with a call to action button encouraging users to 'subscribe now.' This prompts immediate engagement and conversion. The audience experiences this from the brand's perspective, as Inwi guides them towards taking the next step in becoming a customer.