How Ibotta Advertises on Meta

# Ad summary This image ad promotes Ibotta, and advertises cash back savings on the purchase of several cleaning products including Rejuvenate Click n Clean Multi-Surface Spray Mop, CLOROX ToiletWand Refills, CLOROX Scentiva ToiletWand Refills, CLOROX Disinfecting Wipes, essential mist, and Persil laundry detergent. # Brand positioning The ad promotes the Ibotta app, which partners with various retailers to offer users cash back on purchases. Ibotta positions itself as a tool for savvy shoppers looking to save money on everyday essentials and household goods. The tone is bright, cheerful, and savings-oriented, with the brand aligning itself with practical values and financial responsibility. The brand directly promotes cleaning and household products. # Product This ad features various cleaning and household products from brands like Rejuvenate, Clorox, essential mist, and Persil, all available for purchase through Ibotta for cash back savings. The products include the Rejuvenate Click n Clean Multi-Surface Spray Mop, which provides a convenient and effective way to clean floors; CLOROX ToiletWand and Scentiva ToiletWand Refills, designed for easy and hygienic toilet cleaning; CLOROX Disinfecting Wipes, known for killing 99.9% of viruses and bacteria on surfaces; essential mist lavender scented oil diffuser for home fragrance; and Persil laundry detergent, advertised for its deep cleaning and color protection. The ad encourages viewers to stock up on spring cleaning supplies, framing these products as a means to achieve a clean home while also saving money through cash back offers via Ibotta. # Visual style The ad has a bright, clean, and cheerful visual style with a flatlay-like arrangement of various household cleaning products. The pink background and floral cut-outs contribute to a spring-themed aesthetic, while the strategic placement of products and cash back amounts directs the viewer's attention. The overall production quality is polished, with clear product shots and simple graphics. The typography is bold and easy to read, enhancing the ad's scannability. The layout is designed to quickly convey the message of saving money on essential cleaning items through the Ibotta app. # Hooks Headline: Earn cash back for a clean home # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by inviting viewers to earn cash back for a clean home, immediately establishing the ad's core message of saving money while maintaining a tidy living space. This hook is intended to grab the attention of budget-conscious consumers who prioritize cleanliness, from the brand's POV. - The ad elaborates by highlighting that through Ibotta, viewers can "Spring into savings" and earn real cash back on their spring cleaning products. This message reinforces the financial incentive and ties it to a seasonal need, from the brand's POV. - The ad showcases a variety of cleaning products, each paired with a cash back amount, such as $5.00 for Rejuvenate Click n Clean Multi-Surface Spray Mop, $4.00 for CLOROX Scentiva ToiletWand Refills, $1.00 for CLOROX ToiletWand Refills, $1.25 cash back for CLOROX Disinfecting Wipes, $4.00 cash back for essential mist, and $4.00 cash back for Persil. By visually associating each product with a specific savings, the ad aims to incentivize immediate purchase, from the brand's POV.

# Ad summary An ad for National Pet Month promoting Ibotta cashback deals on Pedigree dog food and other pet products. It features a woman prepping dog food in a bowl for her dog, who then eats from it. # Brand positioning Ibotta is presented in this ad as a savings platform that rewards customers with cashback on everyday purchases, especially those made for pets during National Pet Month. Ibotta positions itself as a user-friendly app that allows pet owners to easily discover savings on pet food, toys, and treats. It leans into functional benefits, emphasizing simplicity and rewarding pet owners for their purchases. The brand appears to align with the values of convenience and affordability, particularly for pet owners looking to save money while still providing for their furry friends. # Product The featured product is Pedigree dog food, advertised as part of Ibotta's cashback offers during National Pet Month. The dry dog food is presented in a yellow bag with the Pedigree logo, and the food itself consists of various brown, orange, and green kibble pieces. The ad showcases the product being poured into a dog bowl, suggesting ease of preparation and use. Additionally, the ad references Pedigree wet dog food cans with specific cashback amounts and retailer availability. The USPs highlighted are the cashback rewards available through the Ibotta app, and savings on other products. The ad addresses the need for pet owners to celebrate their furry friends while staying within budget. The wet food cans are also featured. # Visual style The ad features a mix of natural and clean visuals, with a focus on highlighting the product. The editing style is quick, with fast cuts between shots to maintain viewer engagement. The production quality appears to be a blend of UGC and polished commercial elements, which helps to create a relatable and trustworthy tone. The pacing is consistent, maintaining a moderate rhythm throughout the ad. The cuts and product actions are timed to match the voiceover, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Check it out today! # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of a dog walking towards its empty bowl on a wooden floor. - 00:01–00:03 The narrator states that it’s National Pet Month, encouraging viewers to celebrate their furry friends with Ibotta. - 00:03–00:07 A woman prepares a bowl of Pedigree dog food. - 00:03–00:07 The woman mentions viewers can get cash back with Pedigree foods. - 00:07–00:10 She states that Ibotta also provides offers on pet toys, treats, and more. - 00:10–00:13 A product demo is shown within the Ibotta app, along with a call to action to check it out today.

# Ad summary This image ad from Ibotta Performance Network shows a woman receiving a delivery. The ad's copy focuses on the fast growth of the last mile of delivery and encourages brands to take advantage of that growth. # Brand positioning Ibotta Performance Network is presented as a tool to help brands grow. The ad's language suggests that Ibotta is in tune with market trends, specifically the 'last mile' of delivery, positioning the brand as forward-thinking and adaptive. By urging brands to 'make sure your brand grows with it,' the company presents itself as an essential partner for businesses looking to capitalize on current growth opportunities in delivery services. The brand aims to occupy a space in the consumer's mind as a growth partner, offering solutions to ensure businesses thrive in the evolving landscape of delivery. # Product The Ibotta Performance Network is not a physical product but rather a service or platform that helps brands grow by taking advantage of market trends, particularly the rapid expansion of 'the last mile' of delivery. The ad is targeted toward brands or businesses looking to capitalize on the growing trend of delivery services. While the ad does not explicitly state how the product works, it implies that Ibotta provides the tools or strategies necessary for brands to align with and benefit from the growth in the delivery sector. The ad addresses the potential purchase barrier of being left behind in a rapidly evolving market. # Visual style The ad employs a blend of professional and everyday aesthetics. The brand logo and textual elements have a clean, polished look. The bottom portion of the image showing the delivery feels more candid and realistic, and looks like a photo taken indoors using natural lighting. The overall design is simple and uncluttered. # Hooks Headline: The Last Mile is growing fast. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the statement 'The Last Mile is growing fast' from the brand's perspective, highlighting a key market trend to capture attention and establish relevance. - The brand follows this by telling the viewer, 'Make sure your brand grows with it,' which urges brands to take action and align themselves with the growing trend, positioning Ibotta as the solution. - The ad concludes with a visual of a delivery taking place. This visual from the customer's perspective, showing the 'last mile' delivery in action.

# Ad summary This ad promotes the brand by offering a free gallon of gasoline upon registration using the access code GALLON. # Brand positioning This brand is presented as a convenient solution for customers to save money on gas. By registering an account and using the code 'GALLON', customers receive a free gallon of gas. The positioning is functional, focusing on direct savings and ease of use, and aims to appeal to budget-conscious consumers looking for immediate financial relief. # Product The advertised product is a sign up promotion that awards a free gallon of gas to customers upon registering for an account. The promotion is targeted towards car owners who regularly purchase gasoline, addressing the high cost of fuel. The ad emphasizes immediate savings: by registering and using the access code 'GALLON', customers receive a free gallon of gasoline. The ad also includes the disclaimer, "Hasta agotar existencias. Las ofertas pueden variar", indicating limited availability and potential variations in the offer. # Visual style The ad utilizes a mix of realistic imagery and graphic text to create a sense of urgency and excitement. The purple gradient background with white dots gives the ad a modern feel, while the strategic placement of dollar bills and the car being fueled visually reinforce the theme of saving money on gas. The design is simple and straightforward, making it easy to scan and understand the offer. # Hooks Headline: ¡Llena tu billetera! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the offer of a free gallon of gasoline to capture attention and highlight the immediate savings available. This is being presented from the brand's perspective to entice new customers to sign up. - The central message reinforces the idea of "fueling your wallet" to convey how signing up can save money on gas expenses. This portion is presented from the brand's perspective, illustrating the direct benefit to the customer. - The ad visually connects the idea of saving money with the act of filling up a car to emphasize the convenience of the offer. This is presented through the brand's imagery, showing the practical application of the promotion. - The limited availability and potential variations of the offer are disclosed. This is presented as a disclaimer, ensuring transparency. The brand is letting the customer know the terms.

# Ad summary This ad by Ibotta highlights the rising costs of gas and offers a solution. Users can download the app, follow the brand's Instagram or Facebook, enter a weekly access code, upload a gas receipt, and earn cash back. It also shows that Ibotta gives cash back for grocery and everyday essential items. The ad gives new users a gallon of gas with access code GALLON. # Brand positioning The Ibotta brand is presented as a savvy solution for consumers facing rising gas prices and everyday expenses. Ibotta aims to position itself as a practical and accessible tool for saving money, aligning with values of financial responsibility and convenience. The brand promotes a lifestyle of smart spending and resourcefulness by offering cash back on purchases consumers are already making. Ibotta addresses rising cost of living by empowering users to recoup some of their expenses through cash-back incentives. The brand is positioned as approachable and relevant, appealing to a broad audience seeking to ease financial burdens in a challenging economic climate. # Product Ibotta is a mobile app that allows users to earn cash back on purchases, including gas, groceries, and everyday essentials. To redeem cash back, users download the app, follow Ibotta on Instagram or Facebook for an access code, then upload receipts to the app. The app interface is designed to be user-friendly with a visual layout of various products and offers. It allows new users to receive a gallon of gas with access code GALLON. # Visual style The ad has a clean, modern aesthetic with flat, animated graphics and a consistent color scheme of pink, white, and gray. The animation is smooth and professional, lending a sense of credibility to the brand. The pacing is brisk, aligning with the fast-moving nature of social media content. The visual style effectively communicates the brand's message of simplicity and convenience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Follow Ibotta on Instagram or Facebook to find out each week's new access code. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by posing a question about the high price of gas, aiming to capture the viewer's attention by addressing a common concern. - 00:02–00:03 It then immediately presents a solution: using Ibotta to get cash back on gas, suggesting a simple way to alleviate the financial burden of high gas prices. - 00:03–00:07 The ad highlights an additional incentive: the chance to win free gas for a year, which generates excitement and encourages immediate action. - 00:08–00:12 To take advantage of cash back, the ad prompts viewers to follow Ibotta on social media to get weekly access codes, creating an immediate next step. - 00:12–00:18 Then the ad proceeds to explain how the app works to get cash back: entering the access code, uploading receipts, and then earning cash back. This provides clear and simple instructions. - 00:19–00:22 Now the ad broadens the appeal by mentioning cash back on groceries and everyday essentials. This frames Ibotta as a comprehensive money-saving tool for various needs. - 00:22–00:29 Now the ad gives a specific offer for new users: a gallon of gas with the access code GALLON. It ends with a reminder to upload your receipt, ensuring users complete the process.

# Ad summary This image ad offers a free gallon of gas upon signing up and entering the access code GALLON, aiming to encourage new users to join. The visuals reinforce the message with images of dollar bills and a car being refueled. # Brand positioning This ad is designed to quickly capture attention and convey a straightforward offer: a free gallon of gas. The brand is presented as customer-centric and focused on immediate, tangible benefits. The overall tone is direct and promotional, prioritizing clarity and simplicity over emotional appeals. The ad leverages a common consumer pain point—the cost of fuel—positioning the brand as a solution by offering a free gallon to new sign-ups. # Product The product being advertised is the opportunity to receive a free gallon of gas when signing up and entering the access code GALLON. This promotion directly addresses the cost of fuel, a common concern for drivers. The ad serves to lower the barrier to entry for new users by presenting an immediate, tangible reward. By highlighting the free gas offer, the ad aims to attract users looking for practical savings and incentivize them to try the service. # Visual style The ad features a bold and vibrant design with a clear focus on the offer. The use of floating dollar bills and a car being fueled visually reinforces the message of free gas and savings. The color scheme is dominated by pink and white, creating a bright and attention-grabbing look. The overall style is simple and direct, aiming to quickly communicate the offer and encourage immediate action. # Hooks Headline: Get a gallon of gas on us # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting the offer: "Get a gallon of gas on us when you sign up and enter access code GALLON." This immediately captures attention by highlighting the key benefit and providing clear instructions for how to obtain it. The perspective is from the brand, directly addressing potential users with a promotional message. - The second visual element, "FUEL YOUR WALLET," reinforces the offer by framing it as a means to save money. The perspective is from the brand, further emphasizing the financial benefits of the offer. - The inclusion of an image of a car being fueled up, along with scattered dollar bills, illustrates the context of the offer. This visually confirms the offer and aligns the ad with the target audience's needs and situation, positioning the brand as a practical solution. The perspective is visually demonstrated.

# Ad summary This ad for Ibotta displays an image that mimics a business report or infographic. In the center, it displays the statement "The summer spend shift has already begun". To the right of the text are images of sunscreen and chips with corresponding sales data. The Ibotta logo is in the top left. # Brand positioning The brand featured in this ad is Ibotta, presented as a performance network. The ad promotes Ibotta as a source for understanding consumer spending trends and sales data. The brand aims to occupy a space in the consumer's mind as a reliable performance network. The company seeks to align with values of data-driven insight, and the brand ignores traditional advertising norms. The brand positioning is functional, emphasizing performance and insights. # Product The ad features two products: sunscreen and chips. The sunscreen is a bottle of Soliel Squad Fun Glow Sunscreen SPF 50. The chips are TerraFlame Tortilla Chips, Authentically Toasted Chili-Lime Fuego. The ad highlights that the sales of sunscreen have had a weekly growth of 16.8%, and that tortilla chips have had a 105% incremental sales lift. The products are meant to represent shifts in spending behavior, with sunscreen going up and chips going up. # Visual style The ad has a data visualization style, resembling a business report or infographic. The production quality is highly polished and studio-shot. The visual motif includes graph bars, superimposed product images, and blocks of text with data. There are no apparent filters or color grading, and the lighting is bright. The typography integration is large and bold, creating a caption-style effect. The ad's style may impact scannability positively by presenting information in a clear and structured manner. # Hooks Headline: The summer spend shift has already begun. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The Ibotta performance network logo is displayed. This is intended to brand the ad and identify the source of the data that is displayed, from the brand's POV. - The main message is shared: "The summer spend shift has already begun." This informs the viewer that there is new spending data, from the brand's POV. - Sales data for sunscreen and chips are displayed. This reinforces the main message by providing specific examples of spending changes, from the brand's POV.

# Ad summary This ad uses statistical data to show that people are still buying things during the summer season. It features sunscreen and tortilla chips as two items experiencing growth in sales. # Brand positioning The ad features the Ibotta Performance Network brand, which is positioned as a company that provides insights into consumer behavior and sales trends. By highlighting the positive growth in specific product categories during the summer, Ibotta showcases its ability to track and analyze market data. This positioning suggests that Ibotta offers valuable data-driven solutions for businesses looking to understand and capitalize on consumer trends. The company is presented as an authoritative source of information for making informed business decisions based on real-time market performance. # Product The ad features Soleil Squad sunscreen and Terraflame Tortilla Chips in Chili-Lime Fuego flavor. The Soleil Squad sunscreen is shown in a white bottle with an orange tint, suggesting it is a sun care product designed to protect skin during the summer. Terraflame Tortilla Chips are presented in a teal and clear bag with images of limes and chili peppers, emphasizing their chili-lime flavor and authentic taste. The ad emphasizes the popularity and sales growth of these products during the summer. The inclusion of these products suggests they are worth trying or buying because they are trending and enjoying increased consumer demand. # Visual style The ad has a clean and data-driven visual aesthetic, combining product images with statistical information in a clear and concise layout. The overall production quality is polished, with crisp images and professional typography. The use of a pool background adds a summery vibe, while the graphic elements such as the percentage increase badges provide key information. The typography is large and bold, which enhances scannability. The ad contrasts platform mimicry with a high-design feel. This style is likely to increase stop power in feed by presenting key data points in an visually interesting way. # Hooks Headline: Summer shoppers are reallocating – not retreating. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the Ibotta Performance Network logo. This indicates that the data and insights presented in the ad come from Ibotta, establishing them as the source of the information. - The ad presents a headline stating, "Summer shoppers are reallocating - not retreating." This message aims to reassure viewers that consumer spending is continuing during the summer, albeit with a shift in preferences. - The ad showcases two specific products, Soleil Squad sunscreen and Terraflame Tortilla Chips, alongside data indicating their growth. This demonstrates which specific product categories are experiencing increased sales, highlighting opportunities for businesses. - The ad displays the growth metrics for both sunscreen (16.8% weekly growth) and tortilla chips (105% incremental sales lift). This provides quantitative evidence to support the claim that certain products are performing well during the summer.

# Ad summary This ad uses the pain point of rising gas prices to offer the cashback app, Ibotta, as a solution to help the consumer earn money back on purchases. # Brand positioning Ibotta is presented as a simple and straightforward cash-back app. The brand directly addresses the pain point of rising gas prices, positioning itself as a practical solution for consumers looking to save money on everyday expenses. The brand adopts a functional approach, focusing on the immediate financial benefits users can gain by using the app, specifically to offset the increasing costs of gasoline. # Product Ibotta is presented as a cash-back app designed to help consumers earn money back on their purchases. The ad highlights that users can "Earn cash back where it counts to keep you on the move," implying that the app is particularly useful for offsetting the costs of gas. The product is aimed at individuals concerned about rising gas prices and looking for ways to save money on their expenses. The app addresses the purchase barrier of rising fuel costs by offering a means to recoup some of that expense. The ad is telling the viewer that Ibotta is worth trying because it offers a practical solution to a relevant and immediate financial concern. # Visual style The ad features a clean, modern design with a gradient background and sharp, contrasting elements. The production quality appears highly polished. The rising line graph motif is overlaid on a product-in-use image to create a clear, attention-grabbing visual. The typography is bold and easy to read, enhancing scannability in a fast-moving feed. The ad utilizes a flat design aesthetic with minimal depth or texture, contributing to a straightforward and functional presentation. # Hooks Headline: NEWS: GAS PRICES TOP $4 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting a major consumer pain point: rising gas prices, with the text "NEWS: GAS PRICES TOP $4." This grabs the viewer's attention by addressing a widespread concern, setting the stage for a solution; the brand is telling us that the cost of gas is high, causing consumers financial strain. - The ad introduces Ibotta as the solution, stating "Ibotta: Earn cash back where it counts to keep you on the move." This presents the app as a practical way to offset the rising cost of gas and maintain one's mobility; the brand is telling us that the app will help offset the rising costs. - The ad incorporates a visual of a hand holding a gas pump nozzle, overlaid with a line graph showing an upward trend. This reinforces the message by providing a visual representation of the gas price increase and the act of purchasing gas, grounding the solution in a real-world context; the customer is being shown the act of purchasing gasoline and how the product can help.

# Ad summary This image ad for Ibotta illustrates that shoppers are prioritizing value this summer by showing the weekly and incremental sales lift for sunscreen and tortilla chips, respectively. # Brand positioning Ibotta Performance Network is presented as a data analytics provider. Ibotta aims to empower its partners by providing crucial sales performance data, as evidenced by the sales lift metrics featured prominently in the ad. This positioning serves to highlight Ibotta's value proposition: enabling brands to understand market trends and consumer behavior effectively. By showcasing tangible results like percentage increases in sales, the brand establishes credibility and demonstrates its capability to drive meaningful business outcomes. # Product The ad features Soleil Squad Sun Glow SPF 50 and Terraflame Tortilla Chips Chili-Lime Fuego. Soleil Squad Sun Glow SPF 50 is a sunscreen product shown in a white bottle with orange liquid. Terraflame Tortilla Chips Chili-Lime Fuego is a bag of tortilla chips. The bag is turquoise with a pattern of limes and red peppers and contains red triangular tortilla chips. # Visual style The ad has a clean, corporate style, with a focus on presenting data in an easily digestible way. The background has a subtle swimming pool pattern, evoking a summer theme. The color palette is limited to shades of teal and white, with pops of red and orange from the products. The image treatment is polished, with crisp product photography and clear typography. The layout is balanced, with the text and products arranged in a way that is visually appealing and easy to scan. # Hooks Headline: Shoppers are prioritizing value this summer. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with the Ibotta Performance Network logo, immediately establishing the ad's perspective as originating from the brand. This builds brand recognition and sets the stage for the ad's overall message of how Ibotta helps brands measure performance. - The ad asserts that shoppers are prioritizing value this summer from the brand's perspective. This message sets the scene for the rest of the information the ad will present. - The ad displays two products: sunscreen and tortilla chips. The ad shows the data on their performance from the brand's perspective. This illustrates that products in different categories are performing well in sales with Ibotta.

# Ad summary This image ad promotes Ibotta Performance Network as a tool to capture the last mile shopper and drive incremental sales at scale. # Brand positioning Ibotta Performance Network aims to position itself as a modern solution for brands looking to optimize their advertising spend by reaching customers at the point of purchase. The brand seems to value tangible results, scale, and driving incremental sales. The brand emphasizes measurable outcomes and positions itself as a tool for brands aiming to refine their advertising strategies and directly impact revenue. # Product The product is Ibotta Performance Network, a service designed to help businesses capture "the Last Mile shopper" and boost sales. It seems to be designed for businesses seeking to increase revenue through advertising and promotional efforts. The ad conveys that the product can "drive incremental sales at scale," suggesting it's capable of producing measurable results. The network appears to provide a way for businesses to target customers precisely when they're ready to make a purchase, offering a strategic solution for businesses looking to optimize their advertising spend. # Visual style The ad features a clean, modern design that blends graphic elements with real-life imagery. The black background contrasts with the vibrant scene on the right, drawing attention to the text. The image has a bright, natural lighting and the shot appears to be professionally staged. # Hooks Headline: Capture the Last Mile shopper. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad aims to immediately grab attention by highlighting Ibotta Performance Network's goal to capture the 'Last Mile shopper'. The brand is presenting this as a compelling opportunity for businesses to reach customers at the critical point of purchase, setting the stage for how Ibotta can impact their sales. - The ad builds on the initial promise by stating Ibotta Performance Network can 'Drive incremental sales at scale'. The brand continues to reinforce its ability to generate substantial, measurable revenue growth for its clients. - The image shows a happy woman holding a grocery bag as someone else reaches to take it from her. The purpose is to show an example of the moment where Ibotta's tools can impact sales.

# Ad summary This Ibotta ad promotes the application that saves the user money. It shows that the news headlines are loud and the user can quiet them by using Ibotta to put money back in their pocket and earn real cash. # Brand positioning Ibotta is presented as a service that empowers consumers to save money effortlessly in their daily lives. The brand aims to occupy a space in the consumer's mind as a financial ally, offering a seamless way to earn cash back on purchases. The values are rooted in financial benefit and modern convenience, appealing to those seeking to optimize their spending. Ibotta potentially ignores the norm of traditional couponing and positions itself as a technology-driven alternative, providing a functional benefit that enhances users' financial well-being. # Product Ibotta is an application designed to provide users with cashback rewards on their purchases. This mobile app enables users to 'put money back in your pocket and earn real cash back today' when they shop. The product is implicitly targeted towards consumers who are keen on saving money and maximizing the value of their spending. Ibotta is presented as a contemporary tool that offers a straightforward way to earn money back. The ad addresses the barrier of wanting to save money, but not knowing where to start. # Visual style The ad has a clean and modern visual aesthetic. The high-quality studio shot features a person in neutral colors against a gradiated background, giving it a polished look. The typography is clean and legible, further enhancing the modern feel. Overall, the visual style is designed for easy scannability in-feed, with a focus on the headline and value proposition. # Hooks Headline: The headlines are loud. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by pointing out that 'The headlines are loud,' indicating the chaotic and overwhelming nature of current events, signaling that the user is experiencing the headlines. - It pivots to introducing Ibotta, which 'helps quiet them,' suggesting that the application provides a sense of financial relief or stability amid the noise, conveyed by the brand. - The narrative concludes with the promise to 'Put money back in your pocket and earn real cash back today,' offering a direct value proposition and tangible benefit, conveyed by the brand.

# Ad summary This image ad for Ibotta is directed at brands and emphasizes the potential for brands to be included in grocery deliveries. # Brand positioning Ibotta is presented as a performance network that facilitates grocery deliveries. The brand aims to occupy a space in the consumer's mind as a platform that ensures brand visibility and inclusion in the online grocery shopping experience. The ad promotes the value of being present in the customer's basket when they order groceries online. # Product Ibotta is presented as a performance network helping brands to be featured in grocery deliveries. It's shown to be relevant for brands aiming to gain visibility when customers shop online. The ad highlights the importance of ensuring a brand's inclusion in the customer's online shopping basket, thus prompting brands to explore Ibotta's services. # Visual style The ad has a split-screen visual aesthetic, with a dark block on the left containing the main text and the image of the woman handing over the groceries on the right. The lighting is natural, and the overall style is clean and modern. # Hooks Headline: Make sure your brand is in the basket. # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Ibotta logo, associating the platform with a performance network, conveying that Ibotta is a service that helps brands to deliver performance through its network. The story is being told from the brand's perspective. - The text states "Millions of grocery deliveries. Every day." to establish scale and convey the idea that Ibotta handles a significant volume of grocery deliveries. This part of the story is told from the perspective of Ibotta. - The central message, "Make sure your brand is in the basket," highlights the importance of brand visibility during online grocery shopping and promotes brand inclusion. This is told from the perspective of Ibotta.

# Ad summary This ad for Ibotta uses two dollar bills and a calculator to illustrate how the app can help manage your grocery budget. # Brand positioning Ibotta aims to occupy a space in the consumer's mind as a helpful tool for smart grocery budgeting. By positioning itself as an aid in managing and keeping to a budget, Ibotta aligns with values of financial responsibility and savvy shopping. It promotes a lifestyle of mindful spending and practicality. Rather than ignoring the common difficulty of sticking to a budget, Ibotta directly addresses this challenge, offering a functional solution. # Product Ibotta is an app that helps users manage and keep to their grocery budget. The app is for anyone looking to save money and stay within their set budget while grocery shopping. It functions as a tool to monitor and control spending, ensuring users can stick to their financial goals. The core focus of Ibotta is on empowering users to take control of their grocery expenses and to 'put your grocery budget on the defense'. # Visual style The ad has a clean, simple visual style. The production quality appears to be studio-shot. The image treatment includes background removal and drop shadows to make the objects stand out. The typography is large and bold, increasing scannability. The overall style is native and aims to quickly convey the ad's message. # Hooks Headline: Put your grocery budget on the defense # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the question: "Put your grocery budget on the defense." The brand is attempting to resonate with those who struggle with grocery budgeting. The intention is to grab the customer's attention and establish Ibotta as the answer to their budgeting woes. - The ad shows the benefit Ibotta can provide: "You set the budget, Ibotta helps you keep it." The brand is showing how it intends to solve the customer's problem. The intention is to clarify how Ibotta fits into the customers financial life and how it can solve the stated problem.

# Ad summary This ad for Ibotta targets brand managers and informs them that they should use their services to grow their business. # Brand positioning Ibotta is presented as a tool for brands to leverage 'The Last Mile' and grow their business. The company aims to occupy the space of a performance network, as indicated in its logo. They promote a value-driven approach, promising business growth for brands that choose to partner with them, rather than directly promoting products to the consumer. # Product The product is Ibotta's performance network service, designed to help brands grow. It is implied this service is for brands looking to capitalize on the growing trend of 'The Last Mile' in business. The ad doesn't explicitly detail how the service works but implies it's a solution for business growth. The main feature of this service is its ability to help brands grow in tandem with 'The Last Mile.' # Visual style The ad has a professional and clean visual style. The left side of the image is black with white text, while the right side features a full-color photo of a woman receiving a delivery. The lighting in the photo is natural and soft, contributing to a friendly and approachable tone. # Hooks Headline: The Last Mile is growing fast. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating, 'The Last Mile is growing fast.' The intention is to highlight a current business trend to capture the attention of brand managers. This information is presented from Ibotta's POV as an expert in the field. - The ad then says, 'Make sure your brand grows with it.' This continues from Ibotta's POV, transitioning into a persuasive message, encouraging brands to take action to stay competitive. It furthers the overall narrative, setting up the need for a solution to keep up with market trends.

# Ad summary This ad for Ibotta promotes earning cash back to keep users on the move. # Brand positioning Ibotta is presented as a modern, convenient way to save money while shopping. The brand focuses on providing cash back rewards, positioning itself as a tool that empowers consumers to earn money on their everyday purchases, thus keeping them "on the move." It aims to occupy a space in the consumer's mind as a practical and user-friendly app that enhances the shopping experience by providing financial benefits with minimal effort. The brand's positioning is functional, emphasizing simplicity and performance by enabling users to save money effortlessly. This is conveyed through the promise of earning "cash back where it counts," making it relevant to the user's routine spending. # Product Ibotta is a cash back rewards platform that allows users to earn money on their purchases. The ad shows that Ibotta is designed to keep users "on the move" by providing cash back where it counts. Its unique selling proposition (USP) is providing a simple and efficient way to earn cash back on everyday purchases. The ad doesn't explicitly show any purchase barriers being addressed, but it implies the ease of use and broad applicability of the app. # Visual style The ad features a clean and modern visual style, with a single, brightly colored product set against a minimalist backdrop. The production quality appears to be high, suggesting a studio-shot image with carefully controlled lighting and composition. The ad uses a strong focal point with the pink umbrella, employing a striking color to draw the viewer's eye. The typography is integrated simply and legibly, contrasting with the bright color of the umbrella. # Hooks Headline: Outsmart the elements # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the message “Outsmart the elements,” suggesting a way to overcome everyday challenges. The brand is introducing a concept of resilience and cleverness in managing life's difficulties. The message is intended to capture the viewer's attention with a problem they can relate to, presenting Ibotta as a solution. - Next, the ad states, "Ibotta: Earn cash back where it counts to keep you on the move." Here, Ibotta is directly communicating its value proposition. The brand explains how it provides financial benefits that align with a user's lifestyle, ensuring they stay mobile and active. - The focal point then shifts to a pink umbrella, branded with the Ibotta logo. The brand visually reinforcing its identity and the idea of protection or smart financial management, subtly tying back to the initial message of "outsmarting the elements."

# Ad summary This ad promotes Pedigree dog food and Ibotta as a way to save money on pet food. The ad opens with a dog waiting for its food bowl to be filled, and shows a person shopping for Pedigree dog food at Target. The person combines a variety of Pedigree wet food into the dog bowl, and then shows off deals in the Ibotta app. # Brand positioning Pedigree is presented as a dog food brand that provides a nutritious meal for dogs, with a focus on wet food varieties. The brand collaborates with Ibotta to offer cashback savings on purchases. The brand is positioned as a way to treat pets well and provide a nutrient boost, aligning with pet owners who prioritize their furry friends' health and happiness. It integrates with everyday shopping by offering deals on the Ibotta app, making it both functional and emotionally appealing to pet owners. # Product The product featured is Pedigree wet dog food, which comes in a variety of flavors such as Choice Cuts in Gravy and Chopped Ground Dinner. It is sold in cans and pouches. The food is formulated to give furry friends a nutrient boost, offering a convenient way to ensure pets receive a well-rounded meal. The ad highlights that by purchasing Pedigree dog food, customers can get cash back via the Ibotta app, which provides offers on pet toys, treats, and more. It addresses the barrier of cost by offering a savings opportunity through the Ibotta app. It also emphasizes the availability of various products beyond food, such as pet toys and treats, encouraging viewers to explore additional options. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and static shots. The editing is fairly smooth, and the production quality appears to be hybrid, with elements of both polished commercial and user-generated content. The pacing is consistent throughout the ad at around 20 CPM. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Check it out today! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A dog stands near a food bowl, waiting to be fed. - 00:01–00:03 00:01–00:03 The camera is in a store, and the person selects Pedigree dog food off the shelf. - 00:03–00:03 00:03–00:03 A screen appears showing the Ibotta logo. - 00:04–00:08 00:04–00:08 A person prepares a dog food bowl with Pedigree wet food, showing the different varieties that can be combined. - 00:08–00:11 00:08–00:11 The dog happily eats the food from the bowl. - 00:11–00:14 00:11–00:14 The ad shows a screenshot of Ibotta dog food deals.

# Ad summary This is a paid social media ad for Ibotta promoting a cash-back offer on tomato ketchup purchases. The ad uses the context of a ‘State of Spend Report’ to highlight how users can ‘Navigate the new normal’ with cash back rewards. The ad shows a hand holding a bottle of ketchup against a dark background with financial data visualizations. # Brand positioning Ibotta is presented as a performance network company that helps consumers earn cash back on everyday purchases. The ad positions Ibotta as a practical solution for consumers looking to save money while navigating current economic conditions. The brand emphasizes tangible financial benefits, such as cash back rewards, to attract cost-conscious shoppers. The brand's positioning is functional, focusing on the direct financial advantages it offers to consumers. # Product The product being advertised is tomato ketchup. The ketchup is shown in a clear plastic bottle with a white cap. The bottle features a label with the brand name ‘PREMIUM QUALITY,’ an image of three tomatoes, the product name ‘TOMATO KETCHUP,’ and nutritional information. The ad does not explicitly mention specific ingredients or flavors of the ketchup, but it highlights the availability of cash back through Ibotta as an incentive to purchase this particular ketchup brand. The ad does not specify occasions for use, but shows the ketchup being held in a hand as if about to be used. It addresses the purchase barrier of cost by offering a cash back reward. # Visual style The ad has a modern and clean visual style with a focus on data visualization. The production quality appears highly polished, using studio-shot product photography and digital graphic elements. The visual motif includes a graph backdrop and clean typography. Image treatment includes background blurring to focus attention on the product and offer. The ad attempts to mimic a performance marketing aesthetic. The style aims to be scannable with clear text and a prominent offer. # Hooks Headline: Navigating the new normal # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the title of a report, '2026 State of Spend Report,' which positions the ad as a data-driven insight into consumer spending habits. This introduces a sense of authority and relevance, implying that the ad provides valuable information. The POV is from an external source, presenting the ad as an objective analysis of current spending trends. - The ad follows by stating, 'Navigating the new normal,' which suggests that current economic conditions require new strategies for managing expenses. This phrase aims to resonate with consumers who are facing financial challenges, suggesting that the ad offers a solution. The POV is from the brand, presenting itself as a guide through these uncertain times. - The ad reveals '$0.25 cash back,' which is the key incentive for purchasing tomato ketchup through Ibotta. This offer is presented as a direct financial benefit, making the ad's value proposition clear and immediate. The POV is from the brand, highlighting the tangible rewards that consumers can receive by using the Ibotta platform. - The ad features an image of a hand holding a bottle of tomato ketchup to connect the cash back offer to a specific product. This visual element makes the ad more relatable and concrete, demonstrating how consumers can directly benefit from the offer. The POV is from a potential customer, showing the product in a real-world context. - The ad concludes with the Ibotta logo, reinforcing brand recognition and directing users to the platform where they can access the cash back offer. This visual branding ensures that viewers know where to go to take advantage of the advertised benefit. The POV is from the brand, reinforcing its identity and value proposition.

# Ad summary This ad for Dr. Scholl's insoles presents the product as a solution to foot pain caused by wearing high heels. It uses a visual metaphor of a high heel shaped like a devil's pitchfork to represent the pain and discomfort, contrasting it with the relief provided by the insoles. The ad includes a cashback offer to incentivize purchase. # Brand positioning Dr. Scholl's is presented as a solution-oriented brand focused on foot care and comfort. The brand positions itself as a provider of relief and support for various foot conditions and needs, as evidenced by the different types of insoles shown. The brand appears to align with a lifestyle that values comfort and pain relief, pushing back against the notion that foot pain is an inevitable consequence of certain footwear choices. The brand positioning is functional, focusing on the performance and benefits of its products. # Product The ad features three types of Dr. Scholl's insoles: Plantar Fasciitis, Work Massaging Gel, and Walk Longer. The Plantar Fasciitis insole is designed to provide relief for plantar fasciitis pain. The Work Massaging Gel insole is intended for use in work shoes, providing all-day comfort. The Walk Longer insole is designed for walking and prolonged periods of standing. All three products are packaged in yellow and blue boxes with product-specific details and graphics. The USPs center around specialized relief and comfort for various activities and foot conditions. The ad addresses the purchase barrier of cost by highlighting a cashback offer, making the insoles more accessible and appealing. # Visual style The ad features a clean and modern visual style. The high-quality studio shot of the glossy red high heel and the neatly arranged product packaging indicate a polished production quality. The use of a white background and bright lighting enhances the clarity and scannability of the ad. The ad also utilizes a metaphorical image to draw the viewer's attention. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a striking visual metaphor: a red high heel shaped like a devil's pitchfork. This conveys the message that high heels can be painful and uncomfortable, and it's told from the perspective of someone who has experienced the discomfort of wearing them, grabbing the attention of viewers who can relate to this experience. - Next, the ad transitions to showcase three Dr. Scholl's insole products. This communicates that Dr. Scholl's provides a solution to the pain and discomfort associated with wearing uncomfortable shoes, offering relief through its specialized insoles. The brand is telling this part of the story, presenting its products as the answer to the problem highlighted in the first beat. - Finally, the ad highlights a cashback offer for the insoles. This is designed to incentivize purchase by making the product more affordable and appealing. The brand is aiming to convert interest into sales by sweetening the deal with a financial incentive.

# Ad summary The ad features a young woman in her kitchen promoting the Ibotta app for cashback savings on groceries. She encourages viewers to download the app to save on purchases like Oreos, laundry detergent, and air fresheners, showing her earnings and available offers. # Brand positioning Ibotta is presented as a user-friendly app that allows consumers to earn cashback on everyday purchases from various retailers. The brand aims to be seen as an essential tool for smart shopping and maximizing savings. The brand aligns with values of financial savviness and convenience. Ibotta promotes a practical, functional benefit (saving money) rather than an emotional lifestyle. # Product Ibotta is a mobile app that provides users with cashback rewards on purchases made at participating retailers. The app allows users to browse available offers for various products, add them to their account, and then redeem the cashback by submitting a photo of their receipt. The advertised benefits include saving money on everyday items like groceries, household products, and personal care items. The app helps users overcome the purchase barrier of high prices by providing opportunities to earn cashback and reduce their overall spending. # Visual style The ad has a UGC feel with a handheld camera style, creating a casual and authentic impression. The production quality is basic, resembling content created for Reels or TikTok. The pacing is steady, with cuts timed to coincide with changes in app screens and product displays. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Open your Ibotta app right now to see all of the brand new offers and start saving on your shopping today. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman stands in her kitchen and declares she will never pay full price again. This is designed to grab the viewer’s attention with a bold claim about saving money. - 00:03–00:07 00:03–00:07 She suggests that if the viewer has forgotten about the Ibotta app, this video is their sign to open it right now. This encourages immediate action and re-engagement with the app. - 00:07–00:09 00:07–00:09 She transitions into showcasing her "haul" from using Ibotta, offering a glimpse of the savings and products available. - 00:09–00:16 00:09–00:16 She shares specific cashback offers she received on Oreo cookies, laundry detergent, and air freshener refills, showing the dollar amounts saved and the retailers offering the deals. This reinforces the practical benefits and demonstrates real-world savings. - 00:16–00:18 00:16–00:18 She emphasizes that she was "leaving money on the table" and that viewers are likely doing the same. This creates a sense of urgency and regret, prompting viewers to reconsider their spending habits. - 00:19–00:21 00:19–00:21 She frames this as an opportunity to start earning serious cashback. This reinforces the potential for substantial savings and encourages viewers to take action. - 00:22–00:27 00:22–00:27 She urges viewers to open the Ibotta app right now to see new offers and start saving on their shopping today. This provides a clear call to action and reinforces the immediate benefits of using the app.