How Hotels.com Advertises on Meta

# Ad summary This ad promotes Hotels.com's 'Save Your Way' feature, which allows users to choose between instant savings or banking rewards for future trips. The ad uses humor by contrasting the flexibility of 'Save Your Way' with the inflexibility of having telephone handsets for heads. # Brand positioning Hotels.com positions itself as a user-friendly online platform for booking accommodations. The brand emphasizes convenience and flexibility with its 'Save Your Way' feature, allowing customers to choose how they save. Unlike competitors that may only offer one type of savings, Hotels.com provides options for instant savings or banked rewards, catering to different customer preferences. The brand's tone is lighthearted and humorous, aiming to make the booking process more engaging and less transactional. The brand's slogan, "It's All In The Name", reinforces its focus on hotels and ease of use. # Product The 'Save Your Way' feature by Hotels.com allows users to choose between two savings options when booking accommodations. Users can opt for instant savings on their current booking or bank the rewards for a future trip. This feature caters to users who value immediate discounts and those who prefer accumulating rewards for later use. The ad highlights the flexibility of this feature, emphasizing that users can choose how they save based on their needs. The app interface is displayed on a red phone, showcasing the options to 'Save now' or 'Bank for later' with a 'Complete Booking' button below. # Visual style The ad has a clean, modern aesthetic with bright lighting. The editing style includes smooth transitions and a mix of close-up and wide shots. The production quality is high, with a polished commercial feel. The pacing is consistent, and the cuts are timed to the voiceover lines. The use of a vintage telephone for a head adds a quirky, humorous element. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A man in a polo shirt sits in a room, speaking directly to the camera. He explains that Hotels.com introduces 'Save Your Way,' which allows users to choose how they save, offering instant savings or banked rewards for a future trip. This introduces the product and its key feature from the brand's perspective, using a conversational tone to engage the audience. - 00:06–00:08 00:06–00:08 The man says "Save Your Way. It's exactly what it sounds like," and the camera pans to a table to his right. This reinforces the simplicity and straightforwardness of the product's name, continuing from the brand's perspective with a tone that is both informative and slightly humorous. - 00:08–00:12 00:08–00:12 The man continues with "unlike headphones," as the camera continues to pan to the left showing people in suits with phones for heads in a hotel lobby. This creates a humorous comparison highlighting the inflexibility of having a phone for a head versus the flexibility of Hotels.com's 'Save Your Way' feature, maintaining the brand's perspective and adding a comedic element. - 00:12–00:15 00:12–00:15 The Hotels.com logo is displayed with the tagline "It's All In The Name" as Bell Boy walks in. This reinforces the brand identity and key message.

# Ad summary This ad promotes Hotels.com and savings for members. # Brand positioning Hotels.com is positioned as a user-friendly platform that allows members to save money on hotel bookings. The brand is presented as a fun and appealing choice for cost-conscious travelers. The ad showcases Hotels.com as a modern brand focused on providing value and savings to its members, making travel more accessible and enjoyable. It uses a playful tone with its mascot to stand out from traditional hotel booking platforms. # Product The ad promotes Hotels.com's service, which allows members to save up to 20% on hotel bookings. The service is accessible through the Hotels.com app, as shown on a smartphone screen, where users can browse and book accommodations. The app displays hotel options, such as the "City Hotel," with member prices and ratings. The main selling point is the cost savings for members, highlighting value and affordability. This encourages users to book their stays through Hotels.com to take advantage of these discounts. # Visual style The ad features a clean and bright aesthetic with a focus on the brand's signature colors. The editing style includes quick cuts to maintain a fast pace, with a mix of static shots and simple animations of the bellhop character. The production quality is polished, giving it a professional commercial feel that aligns with the brand's modern image. The ad incorporates visual motifs such as the Hotels.com logo and mascot, reinforcing brand recognition. The pacing is upbeat, complementing the energetic music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book now # Point of view - [object Object] # Storyline - 00:00–00:00 The Hotels.com logo appears on a pink and red background. - 00:00–00:07 00:00–00:07: The Hotels.com bellhop character peeks from behind a smartphone and text that reads, "MEMBERS SAVE UP TO 20% ON HOTELS." The bellhop character strikes a pose. - 00:00–00:07 The bellhop character is telling the user that Hotels.com members save money, which encourages people to sign up for Hotels.com membership. - 00:07–00:12 00:07–00:12: The Hotels.com bellhop character stands, wearing a hat and sunglasses. Text reads, "So splurge on that...new hols outfit." - 00:07–00:12 The Hotels.com bellhop character is telling the user that they can save money on Hotels.com membership to have extra money to spend on a new outfit. - 00:12–00:14 The Hotels.com logo appears again with a button that reads, "Book now."

# Ad summary This ad for Hotels.com showcases a variety of colorful and artistic travel destinations. The ad encourages viewers to book their next cultural escape with Hotels.com. # Brand positioning Hotels.com is presented as a facilitator of cultural experiences, encouraging users to explore artistic destinations. The brand positions itself as a gateway to discovering unique and unexpected places around the world. The ad focuses on the emotional aspect of travel, highlighting the joy and wonder of experiencing different cultures. The brand ignores the typical focus on luxury or convenience, instead emphasizing the artistic and cultural value of travel. # Product Hotels.com is an online platform for booking accommodations. The ad encourages users to book their next cultural escape through the platform. The platform is implied to offer a wide range of destinations with unique artistic and cultural experiences. The ad addresses the barrier of not knowing where to find such destinations by showcasing a variety of visually appealing locations. # Visual style The ad has a vibrant and colorful aesthetic, showcasing visually appealing travel destinations. The editing style consists of quick cuts between different locations, creating a fast-paced rhythm. The production quality appears polished, with clear and well-lit shots. The pacing is consistent throughout the ad, with cuts timed to the music. The overall feel is upbeat and inviting, encouraging viewers to explore new places. # Call to action Book your next cultural escape with Hotels.com today # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman in a yellow dress walking through a brightly painted alleyway. - 00:03–00:11 The scene transitions to various colorful and artistic locations around the world, including flower-lined streets, colorful buildings, and decorated trees. - 00:11–00:14 The ad concludes with a shot of a street lined with colorful umbrellas, accompanied by a text overlay promoting Hotels.com.

# Ad summary This Hotels.com ad features a woman relaxing on vacation while using the Hotels.com app to book accommodations. The voiceover emphasizes the app's extensive selection and rewards program. The ad then takes a humorous turn, contrasting Hotels.com with 'chicken fingers,' which are visually represented by chickens and fries. # Brand positioning Hotels.com positions itself as a user-friendly and rewarding platform for booking hotels. The brand aims to occupy the space of a reliable and comprehensive travel booking service that caters to both convenience and value. The brand embraces a lighthearted tone, using humor to distinguish itself in a crowded market and push against the seriousness often associated with travel planning. By focusing on simplicity and rewards, Hotels.com appeals to customers seeking a straightforward and beneficial booking experience. The functional aspect of the brand is emphasized through its expansive hotel selection and rewards program, while the emotional connection is built through humor and relatability. # Product Hotels.com is presented as a mobile app and website that allows users to choose from hundreds of thousands of hotels and earn rewards on every stay. The ad highlights the functional aspects of the service, emphasizing the vast selection of hotels available and the ability to accumulate rewards with each booking. The product is implied to be user-friendly and accessible, catering to anyone looking to book accommodations for travel. The unique selling proposition is the combination of a wide variety of lodging options and a straightforward rewards system. The app is shown being used during a vacation, suggesting it is suitable for on-the-go planning and booking. The ad addresses a potential purchase barrier by highlighting the rewards program, incentivizing users to choose Hotels.com over other booking platforms. # Visual style The ad has a polished and vibrant aesthetic. The editing style combines smooth transitions with quick cuts to maintain a brisk pace. The production quality is high, giving it a commercial feel, blending user-generated content with brand-created elements. The pacing is consistent throughout the ad, with visual and audio cues timed to enhance the comedic effect. The overall tone is lighthearted and playful, using humor to engage the audience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The voiceover introduces Hotels.com as a platform for choosing from hundreds of thousands of hotels and earning rewards on every stay. The message is conveyed in a straightforward and informative tone, aiming to establish Hotels.com as a comprehensive and beneficial booking service. The perspective is from the brand, positioning itself as a reliable solution for travelers. The tone is confident and clear, promoting the app's key features. - 00:05–00:07 00:05–00:07 The voiceover mentions that Hotels.com is 'exactly what it sounds like,' creating anticipation for a visual comparison. This line is delivered with a slight pause before the punchline. The perspective is still from the brand, but the tone shifts to playful as it sets up the joke. - 00:07–00:11 00:07–00:11 The ad humorously contrasts Hotels.com with 'chicken fingers,' showing chickens pecking at French fries. The perspective shifts to a comedic observer, highlighting the absurdity of the comparison. This is intended to be a humorous surprise, using wordplay to create a memorable visual. The tone is lighthearted and unexpected. - 00:11–00:15 00:11–00:15 The Hotels.com logo is displayed with the tagline 'It's All In The Name.' The perspective returns to the brand, reinforcing its identity with a memorable slogan. The tone is cheerful and self-aware, solidifying the brand's playful approach.

# Ad summary This Hotels.com ad features a woman enjoying her vacation, with the ad suggesting that viewers can save up to 20% when booking through Hotels.com. # Brand positioning Hotels.com is presented as a user-friendly app that offers savings on hotels to its members. This is promoted as a way to get more out of a vacation budget, allowing customers to splurge on other aspects of their trip like new outfits. The brand leverages its digital platform by offering bookings in the app and uses a cartoon bellhop character to promote a playful image and differentiate itself from competitors who may emphasize luxury or tradition. # Product The ad promotes the Hotels.com app and its membership program, which offers savings of up to 20% on hotel bookings. The app allows users to book hotels easily. The main selling point is that members can save money, allowing them to spend more on other vacation expenses such as new outfits. # Visual style The ad has a bright, clean, and playful aesthetic. The editing includes quick cuts. The transitions are basic fades and cuts. Production quality is high, giving the impression of a polished commercial, but with a fun and approachable tone. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Book in the app # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a woman walking by a tropical pool, setting a vacation scene. - 00:01–00:04 The voiceover states that Hotels.com members save up to 20% on hotels, reinforcing the key message of savings for members. - 00:04–00:07 A scene of an ocean view transitions to a text overlay encouraging viewers to splurge on vacation fits, suggesting that savings on hotels can be allocated to other travel luxuries. - 00:06–00:08 The ad reinforces the Hotels.com proposition by stating that full price is for other people, implying exclusivity for its members. - 00:09–00:10 A cartoon bellhop waves, providing a playful and whimsical appeal, differentiating Hotels.com from competitors. - 00:11–00:14 A woman jumps into the water, visually representing the fun and freedom associated with vacations and the tagline to book in the app is shown.

# Ad summary This ad by Hotels.com showcases 5 minimalist luxury hotels in Berlin, displaying various interior and exterior shots of each hotel with its name as a text overlay. # Brand positioning Hotels.com is presented as a curator of exceptional and stylish accommodations. The brand positions itself in the luxury travel market by featuring a selection of minimalist luxury hotels in Berlin. This suggests Hotels.com values sophisticated design and high-end experiences, appealing to travelers who seek refined and aesthetically pleasing stays. The brand stands out by focusing on minimalist luxury, setting itself apart from competitors that might emphasize traditional opulence. # Product The product being advertised is a curated selection of five minimalist luxury hotels in Berlin. These hotels are presented as stylish and sophisticated accommodations for discerning travelers. Each hotel features unique design elements and upscale amenities, emphasizing the concept of minimalist luxury. The hotels include 25hours Hotel Bikini, Casa Camper, Steinberger Hotel, Wilmina Hotel, and Lux 11 Berlin. The ad promotes the idea that these hotels offer a refined and aesthetically pleasing experience, focusing on clean lines, modern decor, and high-quality furnishings, all intended to provide a luxurious yet uncluttered travel experience. # Visual style The ad has a polished and modern aesthetic. The editing style uses quick cuts to showcase different hotels and features. The production quality is high, with clear, well-lit shots that highlight the luxurious and minimalist design of each hotel. The pacing is fast, with each shot lasting only a few seconds, creating a dynamic viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with an aerial view of Berlin and the Brandenburg Gate, introducing the theme of luxury stays in the city. - 00:01–00:03 The scene transitions to various shots of the 25hours Hotel Bikini, showcasing its stylish interior design and unique atmosphere. - 00:03–00:05 The ad moves on to Casa Camper, highlighting its modern and minimalist rooms. - 00:05–00:07 Next, the Steinberger Hotel is featured, with a focus on its elegant lobby and architectural details. - 00:08–00:10 The ad then showcases the Wilmina Hotel, emphasizing its clean and simple interior design. - 00:10–00:12 The final hotel featured is Lux 11 Berlin, displaying its exterior and modern facade. - 00:12–00:15 The ad concludes with an aerial shot of a prominent Berlin landmark, reinforcing the city as a destination for luxury travel, and the Hotels.com logo appears.

# Ad summary This Hotels.com ad features professional soccer players using jars of spices to introduce the concept of Hotels.com price alerts. The ad aims to be light-hearted and humorous. # Brand positioning Hotels.com is an online platform that helps people easily find and book hotel stays. The brand is presented as approachable and convenient, offering an accessible way to save money on travel. The tone is playful, leveraging humor to make a potentially dry subject (price alerts) more engaging for a broad audience. # Product Hotels.com’s price alerts feature is highlighted, which notifies users when hotel prices drop. The ad states that the alerts work exactly as expected — notifying users when hotel prices drop. The ad states that users can sign up for free. # Visual style The ad features a clean, bright aesthetic with a mix of static shots and smooth transitions. The production quality is polished, giving it a commercial feel. # Benefits - [object Object] # Features - [object Object] # Call to action Sign up for free. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: An soccer player smiles as he holds a bag of spices, calling out that soccer terms aren’t always what they sound like. - 00:03–00:06 00:03–00:06: He states that, for example, nutmegs aren’t what they sound like, as he holds up a jar of nutmeg spice. - 00:06–00:09 00:06–00:09: Transitioning to another soccer player, he explains that luckily, Hotels.com price alerts are exactly what they sound like. - 00:10–00:13 00:10–00:13: Another player says that price alerts are for when hotel prices drop, and the first player encourages viewers to sign up for free. - 00:14–00:16 00:14–00:16: The Hotels.com logo is displayed, along with the tagline “It’s all in the name”.

# Ad summary This Hotels.com ad features a man sitting on a couch in front of a wood-paneled wall. He explains how Hotels.com gives you a bonus night for every ten you book. The ad cuts to a hotel lobby, then a cartoon hotel bellhop, promoting the Hotels.com brand. # Brand positioning Hotels.com is positioned as a user-friendly platform that allows travelers to easily find and book accommodations from a wide selection of hotels. The brand emphasizes the simplicity and directness of its service, highlighting its name as self-explanatory. By offering a bonus night for every ten booked, Hotels.com encourages customer loyalty and repeat bookings. The brand leverages a humorous and quirky tone, contrasting itself with more confusing or ambiguous services, implying that it stands out for its straightforward approach in the travel booking market. # Product Hotels.com is an online platform that allows users to book accommodations at various hotels. The platform offers access to hundreds of thousands of hotels and provides a rewards program where customers receive a bonus night for every ten nights booked through the site. This bonus night can be redeemed to equate the average price of the previous ten nights. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick and features a mix of static shots and smooth transitions. The pacing is consistent, maintaining a steady rhythm. The audio-visual sync is evident in the placement of the last text overlay which is timed to match the final spoken line. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a man on a couch using the Hotels.com app. - 00:01–00:05 00:01–00:05 The man explains that Hotels.com offers a bonus night for every ten booked, communicating the core value proposition to the viewer. The perspective is from the brand using a real customer. - 00:05–00:07 00:05–00:07 He explains that it works exactly as it sounds, reassuring the viewer that the offer is straightforward and simple, making it more appealing. The tone is light and casual, further enhancing the approachable brand image. - 00:07–00:10 00:07–00:10 The ad cuts to a scene of a hotel lobby filled with people who have telephones for heads, providing a visual metaphor for services that are confusing. The speaker contrasts this absurdity with Hotels.com, emphasizing its clarity. - 00:10–00:14 00:10–00:13 The ad ends with a cartoon bellhop character, emphasizing the hotel theme, and stating that the name of the app is the key. The visuals and tone are light-hearted, reinforcing the brand’s simple service.

# Ad summary This ad for Hotels.com features Arsenal soccer players who teach viewers about the Hotels.com price alerts. The first half of the ad explains how the term 'nutmeg' has a different meaning in soccer and then pivots to how Hotels.com price alerts are exactly what they sound like. This is followed by a CTA for the user to sign up for free. # Brand positioning Hotels.com is presented as a user-friendly online platform for booking hotels. The brand is positioned as reliable, offering helpful features like price alerts that are exactly what they sound like. By partnering with the Arsenal soccer team, Hotels.com aligns itself with the values of teamwork, skill, and excitement, appealing to sports fans and travelers alike. The brand is functional, providing a practical solution for finding the best hotel deals. The campaign humorously differentiates Hotels.com from potentially confusing soccer terminology, emphasizing the straightforward nature of its services. # Product The featured product is Hotels.com's price alert feature, designed to notify users when hotel prices drop. The ad highlights that these alerts are exactly what they sound like, providing a clear and straightforward benefit. This feature is implicitly for anyone looking to save money on hotel bookings, making it appealing to a broad audience of travelers. The ad addresses the potential barrier of missing out on lower prices by offering a free sign-up for price alerts, ensuring users are informed when prices drop. The ad showcases the value of Hotels.com by providing a practical tool that helps customers find the best hotel deals without any hidden surprises. # Visual style The ad has a clean and polished aesthetic, combining studio-lit shots with simple graphics. The editing style features smooth transitions and static shots, creating a professional and easy-to-follow presentation. The use of bright colors and clear visuals supports the intended tone, making the ad feel informative and engaging. # Benefits - [object Object] # Features - [object Object] # Call to action Sign up for free. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with an Arsenal player preparing nutmegs with a smile. - 00:04–00:06 The narrator explains that nutmegs are not what they sound like, emphasizing the difference between the spice and the soccer term. - 00:06–00:11 The narrative then pivots to Hotels.com, with the narrator stating that Hotels.com price alerts are exactly what they sound like. The tone is light and informative, aiming to reassure the audience that the feature is straightforward and beneficial. - 00:11–00:13 The narrator clarifies that these alerts are for when hotel prices drop, connecting directly to the service's purpose and value proposition. - 00:13–00:14 The ad concludes with a call to action to sign up for free, urging viewers to take immediate action and engage with the service. - 00:14–00:17 The Hotels.com logo is shown, and the mascot appears, followed by the tagline that "It's All In The Name".

# Ad summary This ad for Hotels.com showcases various cultural landmarks and cityscapes around the world. The ad encourages viewers to book their next cultural getaway with Hotels.com. # Brand positioning Hotels.com is presented as a platform that enables cultural exploration and travel. The brand is positioned for consumers who value experiencing different cultures and landmarks. The ad promotes the idea of a 'cultural getaway,' suggesting that Hotels.com caters to travelers seeking enriching and educational experiences. The brand aligns with values of adventure, learning, and appreciation for global diversity, and it aims to occupy the space in the consumer's mind as a facilitator of cultural tourism. # Product Hotels.com is an online platform for booking accommodations, presented as a gateway to cultural experiences around the world. The ad showcases a variety of destinations, from ancient temples to modern marvels, implying that Hotels.com offers options for diverse cultural interests. The platform is for anyone looking to explore different cultures and landmarks, as visually represented by the global landmarks shown. The ad addresses the purchase barrier of finding and booking accommodations in culturally rich locations by offering a centralized platform. # Visual style The ad has a polished and vibrant aesthetic, showcasing high-quality footage of various cultural landmarks. The editing style involves quick cuts to transition between different locations, maintaining a consistent pace. The production quality is high, resembling a professional commercial. The pacing is consistent, with cuts timed to the music. The overall visual style aims to evoke a sense of wanderlust and cultural appreciation. # Benefits - [object Object] # Call to action Book your next cultural getaway with Hotels.com today # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a shot of a person in traditional Japanese clothing walking towards a temple. - 00:03–00:04 The scene transitions to a close-up of a building with intricate designs. - 00:04–00:06 The ad shows a white temple complex reflected in a body of water. - 00:06–00:07 The scene changes to a traditional Japanese pagoda in a town setting. - 00:07–00:09 The ad shows a tall church tower in a town square. - 00:09–00:11 The scene transitions to a view of colorful buildings along a canal. - 00:11–00:14 The ad concludes with a cityscape featuring a mountain in the background, along with a text overlay promoting Hotels.com.

# Ad summary This ad for Hotels.com showcases various historic cities and landmarks around the world, encouraging viewers to book their next "historic escape" through the platform. # Brand positioning Hotels.com is presented as a premier platform for booking accommodations in historic destinations. The brand aims to occupy the space of a trusted travel partner, offering access to a wide range of hotels in historically significant locations. The ad aligns with values of exploration, cultural appreciation, and convenience, promoting a lifestyle of travel and discovery. The brand positioning is both functional (providing a booking service) and emotional (inspiring a sense of adventure and connection to history). # Product Hotels.com is an online platform that allows users to book accommodations in various locations around the world. The ad highlights the platform's focus on historic destinations, showcasing a range of hotels and landmarks. The platform is for anyone interested in traveling to and staying in historic cities. The ad emphasizes the ease of booking a "historic escape" through Hotels.com, suggesting a seamless and convenient travel planning experience. The ad encourages viewers to book their next trip through Hotels.com, highlighting the platform's ability to provide access to unique and culturally rich travel experiences. # Visual style The ad has a polished and vibrant aesthetic, showcasing high-quality footage of various historic destinations. The editing style involves quick cuts between different locations, creating a sense of travel and exploration. The production quality is high, with bright and natural lighting, enhancing the visual appeal of the destinations. The pacing is moderate, with cuts timed to the music, creating a smooth and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book your next historic escape with Hotels.com today # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a scenic view of a historic city with a river running through it. - 00:03–00:04 00:03–00:04: The scene transitions to a charming street with colorful buildings and blooming flowers. - 00:04–00:06 00:04–00:06: The ad shows a vibrant street with brightly painted buildings. - 00:06–00:08 00:06–00:08: The scene shifts to a coastal view of a historic city with stone walls and clear turquoise water. - 00:08–00:10 00:08–00:10: The ad displays a cityscape with unique architecture and a sunset in the background. - 00:10–00:14 00:10–00:14: The ad concludes with a view of a historic building and a stone sculpture, accompanied by a call to action to book a historic escape with Hotels.com.

# Ad summary This ad for Hotels.com showcases various cultural landmarks around the world. The ad encourages viewers to book their next cultural escape with Hotels.com. # Brand positioning Hotels.com is presented as a facilitator of cultural exploration and travel experiences. The brand positions itself as a gateway to discovering and booking accommodations for cultural escapes, emphasizing the ease and accessibility of planning such trips through their platform. The brand aligns with values of adventure, learning, and appreciation for global heritage, promoting a lifestyle of enriching experiences through travel. The brand positioning is functional, focusing on providing a service (booking accommodations) that enables emotional outcomes (cultural enrichment and adventure). # Product Hotels.com is an online platform that allows users to book accommodations for travel. The platform is for anyone interested in cultural exploration and travel. The ad highlights the platform's ability to facilitate cultural escapes by providing access to a wide range of destinations and accommodations. The ad addresses the purchase barrier of planning and booking travel by presenting Hotels.com as a convenient and accessible solution. # Visual style The ad has a polished and professional aesthetic, with vibrant colors and clear, well-composed shots. The editing style is characterized by quick cuts, transitioning smoothly between different landmarks. The production quality is high, resembling a commercial with a focus on showcasing the beauty and grandeur of each location. The pacing is fast, with cuts occurring approximately every 1-2 seconds, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] # Call to action Book your next cultural escape with Hotels.com today # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a view of a mosque in a city during sunset. - 00:03–00:04 The ad transitions to a shot of a white building with archways. - 00:04–00:06 The ad transitions to a shot of the Taj Mahal. - 00:06–00:07 The ad transitions to a shot of the Treasury at Petra. - 00:07–00:09 The ad transitions to a shot of a palace with pink flowers in the foreground. - 00:09–00:11 The ad transitions to a shot of Saint Basil's Cathedral. - 00:11–00:14 The ad transitions to a shot of the Abu Simbel temples, and text appears encouraging viewers to book their next cultural escape with Hotels.com today.

# Ad summary This Hotels.com ad features an animated bellhop character sitting on a couch, using a phone to show a Hotels.com offer of £100 back in Hotels.com Cash after staying 10 nights. A woman enters the scene, commenting on the offer and stating she's stayed 300 nights. # Brand positioning Hotels.com positions itself as a rewarding travel booking platform that understands and values frequent travelers. The brand promotes loyalty by offering its customers benefits like cashback rewards. The ad utilizes a playful and modern tone with an animated bellhop character. The brand is functionally focused with messaging and visuals designed to be straightforward, clear, and easy to understand. # Product The ad promotes Hotels.com Cash, a rewards program where customers get £100 back in Hotels.com Cash after staying 10 nights booked through the platform. This offer is meant to provide a clear, concrete value proposition to customers, incentivizing them to book stays through Hotels.com to accumulate rewards for future travel. The product aims to remove the barrier of cost by offering monetary rewards for consistent usage, appealing to those who travel frequently. # Visual style The ad features a clean, well-lit, and polished visual style with a mix of animation and live-action footage. The editing includes quick cuts. The integration of animated elements with real-life settings gives a modern and playful feel. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Book Now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 A Hotels.com animated bellhop character is seen sitting on a couch, holding a phone displaying the Hotels.com app interface. - 00:03–00:06 The bellhop explains that Hotels.com offers £100 back in Hotels.com Cash for staying 10 nights, clarifying the value of the app’s offer and its benefit. - 00:06–00:12 A woman enters the shot and expresses enthusiasm about the offer, stating she has stayed 300 nights. - 00:10–00:12 She explains that 300 nights equals £3,000 that she can use to go on holiday, reinforcing the reward's value from a customer's perspective. - 00:12–00:14 The Hotels.com logo appears with the tagline "It's All In The Name", reinforcing the brand's value proposition and memorability.

# Ad summary This ad for Hotels.com showcases five luxury spa hotels in Colorado Springs. The ad features quick cuts of hotel interiors, exteriors, and amenities, overlaid with the hotel name in a rounded text box. # Brand positioning Hotels.com positions itself as a comprehensive travel booking platform focused on luxury accommodations. The brand values convenience and luxury travel experiences. Hotels.com distinguishes itself by curating a selection of high-end spa hotels in specific destinations. The positioning is functional, offering a straightforward solution for users seeking upscale accommodations with spa amenities, simplifying the search and booking process. # Product This ad features five luxury spa hotels in Colorado Springs, showcasing each hotel with quick visuals of their interiors, exteriors, and amenities. The ad targets users seeking high-end travel experiences. The features emphasized include luxury spas, upscale accommodations, and convenient booking through Hotels.com. The ad does not explicitly address purchase barriers but implies value through the presentation of luxury and spa services. The hotels include Chamonix Casino Hotel, Flying Horse Resort, Hotel Polaris, The Broadmoor, and The Mining Exchange. Each hotel is presented as a unique destination offering upscale amenities and spa services. # Visual style The ad uses a polished aesthetic with smooth transitions between shots. The production quality is high, resembling a commercial. The pacing is quick, with cuts every 1-2 seconds, keeping the viewer engaged and highlighting multiple hotels within a short timeframe. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with an aerial view of a natural rock formation to set the scene. - 00:01–00:02 00:01–00:02: The ad cuts to an interior shot of the Chamonix Casino Hotel. The message conveyed is to highlight the interior design and atmosphere of the hotel. - 00:03–00:04 00:03–00:04: Next is an exterior shot of the Flying Horse Resort, showcasing the architecture and landscaping of the resort. The intention is to convey the resort's grandeur and setting. - 00:05–00:06 00:05–00:06: The ad then presents an exterior shot of Hotel Polaris, featuring its pool and mountain views. The message aims to highlight the hotel's modern amenities and scenic location. - 00:07–00:08 00:07–00:08: After this, a night scene of The Broadmoor is shown, focusing on an outdoor event space. The message is to convey the hotel's ambiance and event capabilities. - 00:10–00:11 00:10–00:11: The ad presents the interior of The Mining Exchange, showing its bar and seating area. The intention is to highlight the hotel's unique interior design. - 00:11–00:14 00:11–00:14: The ad concludes with an aerial view of the Garden of the Gods and the Hotels.com logo. This reinforces the location and the brand offering.

# Ad summary This ad by Hotels.com showcases various hotels in Napa Valley that are ideal for romantic getaways. Each hotel featured has luxury amenities and gorgeous views. The ad targets people looking to have a romantic experience at these hotels. # Brand positioning Hotels.com is a platform dedicated to providing accommodations, whether hotels, resorts, or rentals, and is clearly trying to position itself as a brand that caters to any travel need. In this ad, Hotels.com is catering to an upscale audience looking to plan romantic getaways. The brand is leaning into emotional positioning, highlighting the potential for romantic experiences at the hotels featured. # Product Hotels.com is advertising five hotels in Napa Valley for potential customers to book for a romantic getaway. The hotels featured are: Carneros Resort, Wine Train Retreat, Napa Valley Lodge, The Estate Yountville, and Southbridge Napa Valley. All the locations offer luxury amenities, gorgeous views, and high-end rooms and are targeted towards a customer looking for a romantic experience. # Visual style The ad has a clean and luxurious aesthetic, showcasing high-end resorts with visually pleasing aesthetics. The editing style has static shots and smooth transitions. The production quality is polished and commercial, catering to an audience looking for luxury travel destinations. The pacing is slow, giving the viewer enough time to take in each scene. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with an aerial shot of the landscape of Napa Valley to set the scene. - 00:02–00:11 The ad transitions to different hotels for the viewers to see different lodging options. - 00:11–00:15 The ad ends with a couple walking through a winery on a bright, sunny day. This image helps the viewer picture themselves in that same scenario with their significant other.

# Ad summary This Hotels.com ad uses a lighthearted tone to promote its member savings, showcasing travel destinations and appealing to those who want to save money on hotel bookings to spend on other vacation indulgences. # Brand positioning Hotels.com is presented as a platform that helps users save money on hotel bookings, so they can reallocate funds towards other aspects of their vacation. The brand's tone is casual and playful, suggesting that full price is for "other people," positioning it as an alternative for savvy travelers. The ad focuses on financial benefits, aiming to make Hotels.com a practical choice for budget-conscious consumers without sacrificing the enjoyment of travel. # Product Hotels.com advertises its membership program, which offers savings of up to 20% on hotel bookings. The service is presented as a means to reduce accommodation costs, allowing customers to splurge on other vacation expenses like new outfits. The primary USP is the cost savings offered through membership, addressing the purchase barrier of high travel expenses. The ad encourages users to book through the Hotels.com app for these exclusive deals. # Visual style The ad has a bright and polished aesthetic, combining natural outdoor shots with simple text overlays and a cartoon mascot. The editing style includes quick cuts and static shots. The production quality is high, giving it a commercial feel. The pacing is relatively fast. # Benefits - [object Object] # Features - [object Object] # Call to action Book in the app # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a shot of a woman in a red swimsuit walking by a pool, establishing a tropical vacation setting. - 00:00–00:05 The Hotels.com logo appears alongside a text overlay stating, "Members save up to 20% on hotels," emphasizing the cost-saving benefit of the membership. This is conveyed through a brand perspective, highlighting a key product offering. - 00:05–00:09 The scene transitions to palm trees against a blue sky, followed by a text overlay that says, "So splurge on that new vacay fit," reinforcing the idea that savings on hotels can be used for other vacation indulgences. The message is lighthearted and playful, from the brand's perspective. - 00:09–00:14 The ad then cuts to a Hotels.com mascot bellhop character, followed by a quick shot of a couple running on the beach, linking savings with enjoyable vacation experiences. - 00:12–00:14 The final shot shows the couple again with the Hotels.com logo and the CTA, "Book in the app," directing viewers to take immediate action.

# Ad summary This ad for Hotels.com features a woman in a tropical locale who is at a pool. Text overlays detail that members get 20% off hotels. Other video clips showcase additional travel destinations that can be booked via Hotels.com. # Brand positioning Hotels.com is presented as a global platform for booking accommodations, aiming to be the go-to resource for travelers seeking a wide range of hotel options and destinations. The brand's positioning is functional, emphasizing ease of booking and value for money, as highlighted by the promotional offer for members. The brand aligns with a lifestyle of travel and exploration, showcasing appealing destinations and experiences. It also positions itself as a way to 'treat yourself' to a vacation. # Product Hotels.com offers a platform where users can book hotels and other travel accommodations. The ad highlights that members can save 20% on hotels, presenting a clear incentive to join their loyalty program. The product caters to individuals looking to travel for vacation or leisure, with a range of destinations and hotel options available to suit different preferences and budgets. The ad addresses the potential purchase barrier of cost by showcasing the value proposition of saving money through membership. The Hotels.com bellhop mascot is displayed. # Visual style The ad features a blend of tropical scenery and animated text. The editing rhythm is quick, with static shots and smooth transitions. The production quality has a polished commercial feel. The ad has a consistent pacing throughout. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a woman walking along the edge of a swimming pool in a tropical location, with the Hotels.com logo displayed. - 00:04–00:11 The scene transitions to various shots of tropical scenes and then an animated version of the Hotels.com bellhop mascot. - 00:11–00:14 The ad ends with a couple walking along the beach at sunset, with the Hotels.com logo displayed again.

# Ad summary This ad by Hotels.com features players from Arsenal Football Club comically misinterpreting soccer terminology. The ad aims to promote their membership program by highlighting how member prices are exactly what they sound like: a percentage off your booking. # Brand positioning Hotels.com is a platform for booking hotels, apartments, resorts, and other types of accommodation. In this ad, Hotels.com is presented as a user-friendly and reliable service for finding the right hotel at affordable prices. The brand promotes its member program as a way to get up to 20% off hotel bookings. It positions itself as a service that offers exactly what it promises— Hotels.com member prices are exactly what they sound like. # Product Hotels.com's member program is highlighted in this ad as a means for users to receive up to 20% off hotel bookings. The program is free to join and provides discounted rates. The ad focuses on the value proposition of getting member prices without hidden costs or surprises. The Hotels.com website and mobile app allow you to search and compare hotel options and other forms of lodging in your desired area. The product is for anyone looking for hotel accommodations with a focus on value. # Visual style The ad has a bright, high-contrast, and playful aesthetic. The visuals are simple, with a clear emphasis on the central figures and overlaid text. Quick cuts between scenes maintain an upbeat pace. The production quality is clean and polished. The visual motifs include the use of the brand's red and white colors, as well as simple props and settings. The pacing is consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Sign up for free. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a scene of soccer players in a studio setting. - 00:02–00:03 Overlaid text states the concept of the ad: "Soccer terms are not what they sound like," setting up the comedic premise. - 00:04–00:08 The ad transitions to a scene of one of the players kicking a soccer ball, then cuts to another player riding a bike indoors to humorously demonstrate that "bicycle kicks" are not what they sound like. - 00:08–00:11 The voiceover mentions that Hotels.com member prices are exactly what they sound like as we see another soccer player kicking a soccer ball, while the first player continues to ride the bicycle. - 00:11–00:16 The spot transitions to show each soccer player kicking a soccer ball, intercut with scenes of a soccer player riding the bike to reinforce the Hotels.com offer of 20% off for members. - 00:16–00:21 The ad concludes by encouraging viewers to sign up for free, followed by a Hotels.com logo, its slogan: "It's all in the name.", and a cartoon bellhop.

# Ad summary This Hotels.com ad utilizes animation and text overlays to showcase exclusive rewards and VIP access hotels. The ad features a stylized hotel bell character interacting with the screen, highlighting key features like free room upgrades and included breakfast. The ad ends with a call to action to book now. # Brand positioning Hotels.com aims to occupy the space of a convenient and rewarding platform for booking accommodations. The brand promotes accessibility and value, particularly for members who can earn exclusive rewards. The tone is playful, using animation to present information in an engaging way. Hotels.com emphasizes functional benefits like VIP access and exclusive deals, pushing against the norm of generic hotel booking by offering added value to its members. # Product The Hotels.com app offers users a platform to book hotels, with emphasis on exclusive rewards and VIP access. Key features include the ability for members to earn exclusive rewards and access VIP hotels. The app provides a user-friendly interface with options for booking and viewing hotel details. VIP Access includes perks like free room upgrades where available. The ad showcases convenient ways to find the best deals and accommodations, suggesting Hotels.com is the best app to book your stay. # Visual style The ad features a clean, bright, and animated aesthetic with a simple background, with a polished, commercial feel. The editing style uses static shots with smooth transitions to maintain a clear and engaging presentation. The pacing is consistent, and the audio syncs with key moments in the visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book now # Point of view - [object Object] # Storyline - 00:00–00:01 The Hotels.com logo appears on a pink background. - 00:01–00:04 00:01–00:04 Text appears stating 'MEMBERS EARN EXCLUSIVE REWARDS AT VIP ACCESS HOTELS' over a red background, as a golden bell character animated with a face and limbs waves its glove. - 00:04–00:09 00:04–00:09 An animated hotel booking app is shown on the screen with 'VIP Access' and 'Book now' options, accompanied by details about a beach hotel. The golden bell character peeks over the top and waves at the viewer, drawing the viewer's attention to the app. - 00:09–00:12 00:09–00:12 Text appears stating 'Breakfast included? Say less' over a red background, as the golden bell character, now wearing sunglasses and red sneakers, gestures nonchalantly. - 00:12–00:14 00:12–00:14 The Hotels.com logo appears on a pink background with a 'Book now' button, signaling the end of the ad and providing a clear call to action.

# Ad summary This Hotels.com ad shows a woman who is about to earn £100 in Hotels.comCash after she stays 10 nights. She realizes she is on her ninth night, so she books another night through Hotels.com to earn the £100 reward and enjoy her hotel. # Brand positioning Hotels.com is presented as a rewards program for travel accommodations that incentivizes users to book with their platform. The brand promotes a lifestyle of travel and accommodation by offering monetary rewards. Hotels.com deviates from industry norms by presenting itself as a rewarding service, where users can earn cash back after frequent use. # Product Hotels.comCash is a rewards program that gives users £100 in cash back after staying 10 nights. The reward program is for people who frequently travel and stay in accommodations booked through Hotels.com. The value proposition for Hotels.comCash is that the reward can be used for a future stay. The reward can be achieved easily as demonstrated by booking one more night. The advertisement targets the purchase barrier that rewards programs can be difficult to attain. # Visual style The ad has a UGC feel and looks like a Reel or TikTok video. The editing includes quick cuts, and the production quality is minimal. The audio and visual cues appear to sync, and the pacing is quick to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Sign In. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman with short brown hair and light skin is presented with Hotels.comCash on a silver platter. She is excited to see the reward and says, "So I just realized I'm one night away from unlocking £100 in Hotels.comCash." - 00:03–00:05 00:03–00:05 The woman is sitting on her sofa. She begins to wonder, "Wait, how many nights have I actually stayed?" - 00:05–00:10 00:05–00:10 The woman begins to count her stays and says, "One, three, six, nine nights. No, that's actually nine." - 00:10–00:16 00:10–00:16 The woman appears on a notepad background. She says, "If I just lock in one more night with Hotels.com, I hit 10 stays and earn £100 in Hotels.comCash." - 00:16–00:22 00:16–00:22 Back on the sofa, the woman says, "Okay, that's actually kind of satisfying. So really stopping at nine would be pointless. One more night. Done." - 00:22–00:26 00:22–00:26 The woman is wheeling her suitcase into a colorful hotel. She exclaims, "10 stays done, and £100 back in rewards for my next stay." - 00:26–00:31 00:26–00:31 The woman is enjoying her hotel and drinking wine. She says, "And now, I'm just enjoying this one. Not a splurge, just completing the set." - 00:31–00:32 00:31–00:32 Finally, the woman says, "Now, let's do this again."