How Hermès Advertises on Meta

# Ad summary This ad is for Hermès, showcasing a lifestyle of luxury. The ad features a woman on a sailboat with Hermès scarves, connoting luxury and adventure. # Brand positioning Hermès is presented as a high-end luxury brand associated with artistry, heritage, and adventure. The visuals of a sailing scene combined with high-quality scarves positions the brand as sophisticated and aspirational. It evokes a sense of freedom and exploration, aligning with a lifestyle of elegance and travel. The brand ignores typical category norms by moving beyond static imagery of luxury goods, instead creating a lifestyle-oriented narrative. The positioning is strongly emotional, appealing to desires for beauty, adventure, and social status. # Product The product featured is a silk scarf, recognizable by its fine material and detailed print. The scarf is draped around the waist of the model, indicating it can be worn as an accessory or clothing item. The patterns on the scarves (as flags) include various designs, suggesting different styles and collections are available. The primary USP is the luxury and artistry of the scarf, implied through the brand's reputation and the visual presentation. The ad suggests the scarf is suitable for fashionable occasions or adding flair to an adventurous lifestyle. The ad addresses purchase barriers by associating the scarf with a lifestyle of luxury and adventure, rather than simply highlighting its price. # Visual style The ad uses a high-production, studio-shot style. The visual aesthetic is bright and airy, with a focus on natural lighting. The image treatment includes subtle color grading to enhance the vibrancy of the scarves and the natural setting. The typography is integrated cleanly, with a simple font that complements the high-end brand aesthetic. The overall style aims for a blend of classic luxury and contemporary adventure, providing strong stop power in the feed. # Hooks Headline: Hermès, crossing horizons # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a wide shot of a woman on a sailboat, draped in a patterned Hermès scarf. This sets the scene and introduces the product within a luxurious and adventurous context, experienced from a brand perspective. - The focal point shifts to the woman who is wearing the scarf while sailing, connoting freedom. This highlights the brand's values from the brand perspective. - The background features numerous Hermès scarves styled as flags. This emphasizes the brand’s artistry and diverse collections, from the brand perspective, while reinforcing a sense of adventure.

# Ad summary This ad is recruiting for Hermes. The ad features various Hermes employees on the left, with another working in a workshop on the right. It ends with a close-up visual of a Hermes bag. # Brand positioning Hermes is presented as a luxury brand that values its employees and fosters a collaborative work environment. The ad emphasizes craftsmanship and artistry, positioning Hermes as a place where talented individuals can come together to create high-quality products. The brand aligns with values of community, creativity, and excellence, appealing to those who seek a meaningful and fulfilling career in the luxury sector. Hermes is presented as a brand that goes beyond the norm of corporate behavior. # Product The primary product highlighted in the ad is the Hermès handbag. This is implied through close-up shots of the bag, with particular attention to the bag's distinctive color and textures. While the ad doesn't explicitly detail the bag's features or materials, the visual emphasis suggests that it is a high-quality luxury item. The handbag is likely positioned as a symbol of elegance, sophistication, and status, appealing to discerning customers who value craftsmanship and timeless design. # Visual style The ad has a collage-style layout with a split-screen design. The production quality appears to be a mix of studio-shot and candid photography. The image treatment includes background removal and color blocking, creating a visually striking and modern aesthetic. The typography is clean and legible, integrated seamlessly into the overall design. The style is disruptive, using bold colors and unconventional layouts to capture attention in the feed. # Hooks Headline: Hermès, partager une aventure collective # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with a group of Hermès employees standing in a workspace. The message conveyed is that Hermes values its employees and fosters a collaborative work environment, from the brand's perspective. - Then the ad shifts to a person working with tools on what appears to be a bag in the brand's workshop. This shot is meant to illustrate the brand's commitment to its craft from the perspective of someone working at the brand. - Lastly, the ad shows a close-up of a Hermes bag, which is meant to reinforce the brand's values of craftsmanship and luxury, from the customer's perspective.

# Ad summary This ad for the Hermes H08 watch showcases the product in a stylish and visually appealing way, focusing on the watch's durability and sophisticated design. The ad features a man on a boat, highlighting the watch's ability to withstand outdoor conditions and its elegance. The ad closes with the Hermes logo. # Brand positioning Hermès is presented as a luxury brand that values sophistication, adventure, and timeless elegance. The brand aims to occupy a space in the consumer's mind as a provider of high-end, durable, and stylish accessories suitable for both everyday wear and outdoor activities. The brand aligns with a lifestyle of exploration and refined taste, pushing against the norms of purely functional or ostentatious luxury by blending practicality with sophisticated design. Its positioning is both functional, emphasizing durability, and emotional, evoking a sense of freedom and adventure. # Product The product featured is the Hermès H08 watch, designed for both men and women. The watch has a square face, a metal bracelet, and is explicitly shown being worn on a boat, highlighting its suitability for outdoor activities. Its design emphasizes durability and elegance, making it versatile for various occasions. The watch appears to be water-resistant and is presented as a reliable accessory for individuals with an active lifestyle. The design details include a distinctive square shape and a durable metal band, adding to its unique appeal. The ad tells the viewer that this watch is worth buying for its blend of luxury and practicality, ideal for those who appreciate sophisticated design and require a resilient timepiece. # Visual style The ad has a polished, high-end commercial aesthetic with smooth transitions and a focus on visual clarity. The editing style uses static shots and slow pans to highlight the product and scenery. The production quality is high, lending a luxurious feel to the ad, which supports the brand's upscale positioning. The pacing is slow and deliberate, enhancing the sense of elegance and calm. Audio and visual elements sync subtly to create a cohesive and immersive experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of a man's wrist wearing the Hermes H08 watch, with the ocean in the background. - 00:02–00:03 The camera pans to show the vastness of the ocean, conveying a sense of freedom and adventure. - 00:03–00:04 A closer shot of the man's hand gripping a rope, further emphasizing the watch's durability and its wearer's active lifestyle. - 00:04–00:06 The camera shifts back to the open sea, with the text "Hermès, crossing horizons" appearing on the screen, reinforcing the brand's theme of exploration and boundary-breaking. - 00:06–00:07 The ad concludes with a silhouette of a man against the sky, alongside the Hermès logo, solidifying the brand identity and leaving a lasting impression of elegance and adventure.

# Ad summary An ad for Terre D'Hermès perfume that creates a feeling of an adventurous journey through nature. # Brand positioning Hermès is presented as a luxury brand, aligning with an adventurous lifestyle and a connection to nature. The ad creates a sense of aspiration, positioning the brand as exclusive and high-end. The brand follows category norms by focusing on prestige and quality. The positioning is primarily emotional, emphasizing the experience and feeling associated with the brand. The brand’s Terre d’Hermès line aims to bring the rawness and authenticity of Earth to the consumer, delivering a fragrance experience that is both grounded and uplifting. # Product Terre d'Hermès Pure Perfume is a men's fragrance presented as an 'Echo of the Earth.' The fragrance is showcased through visuals of nature, such as sand, rocks, and landscapes. The ad addresses the perception of fragrance as a fleeting experience by associating it with the enduring essence of the earth. The perfume aims to capture the spirit of the earth and nature, making it suitable for individuals who appreciate a connection to the natural world. The visuals, like the single drop of fragrance shown on the skin, emphasize the essence of the product as earthy and elemental. # Visual style The ad has a cinematic and artistic feel with a focus on natural textures and earthy tones. The editing style includes slow zooms and smooth transitions, creating a sense of flow and immersion. The production quality is high, with professional lighting and camera work. The pacing is slow and deliberate, emphasizing the luxury and sophistication of the brand. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The ad starts with the Hermès logo positioned between two cliffs, creating a dramatic entrance. It then transitions to a man in silhouette, walking through a rocky landscape, setting a mysterious and adventurous tone. - 00:05–00:10 00:05–00:10: A man walks through a desert landscape, followed by a shot of him dispersing sand in the air. This creates a sense of movement and immersion in nature. The shot moves to a closeup of a drop of fragrance on the skin, symbolizing the product's application and essence. - 00:10–00:14 00:10–00:14: The ad transitions to a shot of the Terre d'Hermès perfume bottle, accompanied by the text 'ECHO OF THE EARTH' and then shows the full brand name. This reinforces the brand's identity and the natural theme. The final shot features the man standing on a desert ridge, overlooking the landscape, solidifying the adventurous essence of the fragrance.

# Ad summary This image ad features the Barénia Eau de Parfum Intense from Hermès. The ad showcases the product's unique bottle design with its studded metal accents. The overall aesthetic is clean and luxurious, emphasizing the perfume's elegance and intensity. # Brand positioning Hermès is positioned as a luxury brand that embodies sophistication and timeless elegance. The brand aims to occupy the space of high-end artistry and craftsmanship, offering products that represent a refined lifestyle. It aligns with values of quality, heritage, and exclusivity, ignoring fleeting trends in favor of lasting appeal. The brand positioning is both functional (high-quality fragrances) and emotional (conveying a sense of luxury, sophistication, and aspiration). # Product The featured product is the Barénia Eau de Parfum Intense by Hermès. It is a fragrance designed to be an olfactory expression of skin. The perfume bottle has a round, clear glass center showcasing a honey-colored liquid, framed by a silver studded metal and black leather holder, resembling a bracelet. The perfume is presented as a luxurious accessory and an extension of one's personal style. # Visual style The ad employs a highly polished, studio-shot aesthetic that emphasizes luxury and sophistication. The visual motifs include clean lines, subtle gradients, and dramatic lighting. The image treatment involves careful color grading to enhance the golden hues of the perfume and the metallic shine of the holder. The typography is integrated elegantly, with a focus on readability and sophistication. The overall style is designed to convey a sense of high design and elegance, contrasting with more disruptive or lo-fi aesthetics. This approach enhances scannability by focusing the viewer’s attention on the product and brand messaging. # Hooks Headline: LA PEAU EST UN PARFUM # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the Barénia Eau de Parfum Intense, immediately establishing an air of luxury and sophistication. The intention is to grab the viewer's attention with an aesthetically pleasing presentation of the product from the brand's perspective. - The ad then presents the product, the perfume bottle, and the bracelet detail, emphasizing the product’s unique design and fragrance notes. The intention is to highlight the product's quality from the brand's perspective. - The tagline "LA PEAU EST UN PARFUM" suggests that the perfume becomes one with the skin, emphasizing its intimate and personal nature. The intention is to make the perfume more personal from the brand's perspective.

# Ad summary This ad features a model with neutral makeup wearing a black jacket and a silver bracelet next to the product, which is a Barenia Eau de Parfum Intense fragrance by Hermes. The ad emphasizes the high-end brand's new Eau de Parfum Intense. # Brand positioning Hermes Paris positions itself as a luxury brand, implied through the ad's sophisticated aesthetic and the featured product of Eau de Parfum. The brand aligns with a lifestyle of elegance and exclusivity. It distinguishes itself by offering high-quality, refined fragrances that convey status and sophistication, evident from the model's chic appearance and the sleek design of the perfume bottle. Hermes caters to consumers who value prestige and are willing to invest in premium products. # Product The product featured is the Barenia Eau de Parfum Intense by Hermes Paris. It's a fragrance designed for individuals who appreciate sophisticated scents. The perfume comes in a clear glass bottle with a silver cap, showcasing a gold-colored liquid inside. The bottle shape is round, with studs along the top, and sits on a white surface, suggesting a luxurious and refined experience. The fragrance is presented as an extension of one's style and personality, with the tagline 'SKÓRA JEST ZAPACHEM' which translates to 'SKIN IS SCENT'. The ad emphasizes the intense version of the Eau de Parfum. # Visual style The visual style is polished and high-end, with a focus on sophisticated minimalism. The image features a soft, diffused lighting, creating a smooth and elegant look. The color grading is neutral, with subtle enhancements to the tones, ensuring that the ad appears luxurious and refined. The strategic design approach uses a clean layout to focus on the model and product, enhancing scannability in a feed. # Hooks Headline: BARÉNIA # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a model wearing a leather jacket and a bracelet. The intention is to create an aura of luxury and sophistication, setting the tone for the brand's high-end image. The audience experiences this from the brand's perspective, showcasing the elegance and style associated with Hermes. - The ad introduces the Barenia Eau de Parfum Intense perfume. The intent is to highlight the product itself. The audience experiences this from the brand's perspective, focusing on the perfume's visual appeal and design details. - The tagline, 'SKÓRA JEST ZAPACHEM', which translates to 'SKIN IS SCENT,' is displayed. The intention is to convey the idea that the fragrance becomes an integral part of one's personal style and identity. The audience experiences this message from the brand's perspective, reinforcing the value and appeal of the product.

# Ad summary This is a promotional video for the Hermès Cut watch. The video features a person on a sailboat, emphasizing the watch's sleek design and durability in a water-based environment. The ad conveys a sense of adventure and luxury. # Brand positioning Hermès is presented as a luxury brand that embodies sophistication, adventure, and a connection to the sea. The brand aligns with values of elegance and high-quality craftsmanship. It positions itself within the high-end market, offering timeless luxury and style. The focus on sailing and the sea suggests a lifestyle of leisure and exploration, appealing to consumers who value both elegance and adventure. # Product The advertised product is the Hermès Cut watch, a luxury timepiece designed for both style and durability. The watch features a unique geometric case, a blue-gray band, and a dial with luminescent hands. It is suitable for individuals who appreciate high-end fashion and are engaged in activities such as sailing. The watch's water resistance and robust design suggest it can withstand exposure to water, making it a practical accessory for those who enjoy water-based adventures. The ad emphasizes the watch as a statement piece, seamlessly blending fashion with functionality. # Visual style The ad features a blend of black and white and color shots, creating a sophisticated and artistic feel. The editing style includes quick cuts and smooth transitions. The video has a polished commercial look, enhancing the high-end nature of the product. There are recurring stylistic patterns of silhouette shots, contrasted with color closeups of the product. The pacing is consistent, with a moderate tempo, around 40 BPM. There is minimal use of audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a black and white shot of the ocean's surface, creating a sense of anticipation and vastness. - 00:01–00:03 00:01–00:03: The shot transitions to color and focuses on a person on a sailboat, close up on his arm holding the wire for the sail, drawing the viewer's attention to the Hermès Cut watch on his wrist. This highlights the product in its intended environment. - 00:03–00:05 00:03–00:05: A blurred, abstract shot quickly flashes across the screen, briefly disorienting the viewer and breaking up the visuals. - 00:05–00:06 00:05–00:06: The video returns to a black and white silhouette of the person from behind, looking out at the ocean. This shot emphasizes a moment of reflection and introspection. - 00:06–00:08 00:06–00:08: Another blurred, abstract shot quickly flashes across the screen again. - 00:08–00:10 00:08–00:10: The black and white silhouette of the person, looking out at the ocean, reappears. - 00:10–00:15 00:10–00:15: The scene shifts back to color, showing the person on the sailboat and close up shot of their arm and the watch as they pull the wire. - 00:15–00:19 00:15–00:19: The video concludes with a wide shot of the ocean horizon in color, followed by a black and white shot of the person's silhouette and the Hermès logo, reinforcing the brand's identity.

# Ad summary This ad shows a variety of colourful animated images with no voiceover or text. # Brand positioning The ad showcases Hermès Paris through a series of vibrant and abstract animations. The brand is positioned as a luxury fashion house with an artistic and playful sensibility. By foregoing a traditional narrative or product demonstration, the ad aligns with a brand image rooted in exclusivity, creativity, and a disregard for conventional advertising. It aims to capture the viewer's attention through bold, colourful visuals, suggesting that Hermès prioritizes art and design over direct sales tactics. It positions itself as a brand that values creativity and artistic expression, distancing itself from competitors who rely on more conventional advertising methods. # Product The ad features various Hermès products in the form of abstract animated designs. These include a handbag, represented by its circular logo and gold hardware; a saddle with a leather pouch featuring a diamond-shaped pin; and the brand's iconic horse motif. By presenting these items as simplified, colorful animations, the ad emphasizes the brand's craftsmanship and design elements. The animation highlights the playful and creative essence of the brand. The overall focus is on Hermès as a symbol of artistic expression and luxury. # Visual style The ad features a hand-drawn animation style, with vibrant colors, simple shapes, and bold outlines. The editing consists of static shots and smooth zoom transitions, creating a playful and whimsical feel. The production quality is clean, supporting the intended tone and high-end aesthetic. The visual motifs include close-ups, vibrant colors, and geometric shapes. The pacing is consistent throughout the ad, creating a rhythmic and engaging experience. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with an animated illustration of a horse on its hind legs, set against a red sunburst background and light pink ground. The scene then zooms in to a small, diamond-shaped pin on the horse's saddle, which features an animated blue dog wearing a hat and glasses. - 00:02–00:05 00:02–00:05 The focus shifts to an animated Hermès logo, which zooms in to highlight a gold-clasped ponytail. - 00:05–00:08 00:05–00:08 The view transitions to an animation of a blue door with Roman numerals on the landing, which then opens to reveal a red cat against a green patterned wall. - 00:08–00:11 00:08–00:11 The scene changes to an animated lavender face with a blue top hat. A green heart is centered on the forehead. - 00:11–00:14 00:11–00:14 An animated red and green heart-shaped design with a flower in the middle is shown. - 00:14–00:32 00:14–00:32 The animated sequence replays the initial scenes in the same order.

# Ad summary This ad showcases the new BARENIA eau de parfum intense by Hermès. The visual composition includes the model's upper body and the product, communicating a sense of sophistication and luxury. # Brand positioning Hermès is presented as a luxury brand synonymous with high-end fashion and fragrance. The ad emphasizes elegance, exclusivity, and a connection to high-quality materials, positioning the brand as a purveyor of sophisticated experiences. The emphasis on "skóra jest zapachem" (skin is scent) suggests a harmonious blend of fragrance with the wearer's natural essence, underscoring the brand's dedication to refined sensory experiences and timeless allure. # Product The featured product is BARENIA eau de parfum intense by Hermès, a fragrance designed to evoke the essence of leather. The perfume is housed in a round glass bottle filled with a golden amber liquid. Its design is sleek and elegant, featuring a silver cap and a minimalist label. The fragrance is presented as an extension of one's skin, with the tagline 'skóra jest zapachem,' emphasizing its intimate connection to the wearer. This ad highlights the unique composition and sensory experience of the BARENIA perfume, positioning it as a luxurious and distinctive addition to one's personal scent collection. # Visual style The ad employs a polished, studio-shot aesthetic with a focus on the model and the product, highlighting the luxury brand. The image features a neutral color palette and soft lighting, which emphasizes the product's elegance and sophistication. The visual motifs center around clean lines and minimalist composition, creating a high-end feel. This style is integrated to enhance scannability and stop power in feed by presenting a refined, visually appealing image. # Hooks Headline: BARÉNIA # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a striking image of a model with a leather jacket and Hermès bracelet, implying luxury and sophistication from the brand's perspective. This introduction draws the viewer in and sets the tone for a high-end product. - The focus shifts to the BARENIA eau de parfum intense, positioned in the foreground from the brand's perspective, inviting the viewer to discover a new, intense fragrance. - The ad concludes with the tagline 'skóra jest zapachem' (skin is scent), reinforcing the connection between the fragrance and personal identity from the brand's perspective, emphasizing an intimate and unique scent experience.

# Ad summary This ad showcases Hermes, crossing horizons, featuring a ring and a woman with long brown hair on the boat. # Brand positioning Hermes positions itself as a luxury brand, associating its products with travel, exploration, and the sea. The brand aligns with a lifestyle of sophistication and adventure. The ad ignores category norms by focusing on a scene, emotion, and visual aesthetic rather than just the product itself, creating an air of mystery. Hermes aims to occupy a space in the consumer's mind that is aspirational, exclusive, and connected to a sense of timeless elegance and adventure. This positions the brand as more than just a provider of luxury goods, it is a symbol of a refined, worldly lifestyle. # Product The ad features a statement ring with a unique design. The ring has a prominent, rectangular face covered in small, dark stones or embellishments, alongside a clear, emerald-cut stone. The product is for individuals who appreciate high-end jewelry and fashion, and want to stand out with unique, statement pieces that reflect their sophisticated taste. The ad focuses on the elegance and exclusivity of the product, rather than specific functions or features, creating an air of mystery and desire around the ring. # Visual style The ad has a polished, high-end aesthetic with a focus on clean lines and stark contrasts, leaning into a luxury brand feel. The editing style features smooth transitions and static shots to convey a sense of timeless elegance. The ad's pacing is slow, allowing the viewer to focus on the visuals, which stay consistent across the ad. There is a good audio-visual sync, with sound effects timed to match visual motion. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of a statement ring on a woman's hand against the bright sky. - 00:01–00:03 The camera focuses on the woman's face as she looks out towards the horizon, her expression thoughtful and serene. - 00:03–00:05 The camera pans out, revealing the woman standing on a sailboat, holding a silk scarf that billows in the wind. The shot emphasizes a sense of freedom and movement, connecting the Hermes product to a lifestyle of travel and luxury. - 00:05–00:07 The ad concludes with a black and white shot of the sea horizon, with the Hermes logo appearing as the end screen.

# Ad summary The ad shows a man standing near the ocean, glancing at his Hermes watch, emphasizing the brand's association with crossing horizons and luxury. # Brand positioning Hermès is presented as a luxury brand that embodies elegance, adventure, and timeless style. The brand is positioned to evoke a sense of exploration and sophistication, appealing to individuals who appreciate high-end craftsmanship and a refined aesthetic. By associating with vast ocean horizons, Hermès aligns itself with a lifestyle of freedom, ambition, and the pursuit of new experiences. The brand ignores category norms by focusing on understated luxury and subtle branding rather than overt displays of wealth, relying on its heritage and reputation to convey its status. # Product The product featured is a Hermès watch with a silver metal band and case, and a dark-colored face. The watch is positioned as a luxury timepiece, indicated by its sleek design and subtle branding. The ad focuses on the watch's elegance and how it complements a lifestyle of exploration and sophistication. The watch appears durable and suitable for various activities, as seen by the man wearing it in a maritime setting. It is not explicitly stated, but implied, that the watch is for anyone who appreciates high-end craftsmanship and design. The ad conveys that owning this watch offers the chance to own a luxurious and timeless piece from the Hermès brand, blending functionality with high fashion. # Visual style The ad has a polished and elegant aesthetic, utilizing natural light and muted tones to create a sophisticated feel. The editing style is smooth with static shots and subtle transitions, enhancing the overall sense of luxury. The production quality is high-end, resembling a commercial. The pacing is slow and deliberate, at approximately 15 BPM, which shifts slightly to match the appearance of text. The audio-visual sync is timed to the appearance of the text overlay. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a close-up of a man's wrist, featuring the Hermès watch. The shot is taken from a low angle, showing the man holding a cable with the ocean in the background. The intention is to immediately highlight the product and its association with adventure and luxury. The perspective is from a third-person observer, focusing on the watch and the environment. - 00:02–00:03 00:02–00:03: The camera pans to show the vast ocean, creating a sense of openness and possibility. This visually reinforces the theme of exploration and crossing horizons, linking the brand to a broader lifestyle. The perspective shifts to a wide, landscape view. - 00:03–00:05 00:03–00:05: A close-up shot of the man's hand holding a cable, emphasizing the Hermès watch again against the ocean backdrop. The shot highlights the product's design and craftsmanship while reinforcing its connection to adventure. The audience is experiencing it from a third-person view. - 00:05–00:06 00:05–00:06: Text overlay appears stating, "Hermès, crossing horizons," reinforcing the brand's positioning and the ad's theme. This serves as a clear message about what the brand represents and its aspirations. The perspective is from the brand, clearly stating its core value. - 00:06–00:07 00:06–00:07: The ad concludes with a silhouette of the man against the sky, accompanied by the Hermès logo. This final shot reinforces the brand's image and leaves the viewer with a lasting impression of elegance and ambition. The perspective is a distant, third-person view, solidifying the brand's iconic status.

# Ad summary This ad promotes Hermès and their watch on a boat. The ad begins with a man on the ocean on what appears to be a boat. The camera zooms in to the product. The ad is demonstrating the adventurous and luxurious life that Hermès provides. # Brand positioning Hermès is presented as a luxury brand, emphasizing adventure, exploration, and timeless elegance. The brand aligns with a sophisticated lifestyle, evoking a sense of freedom and prestige. It positions itself as a high-end brand, appealing to individuals who appreciate quality craftsmanship and timeless design. The brand's imagery focuses on aspiration and adventure, without directly comparing itself to competitors. # Product The product featured is a Hermès watch with a square face and stainless steel band. It appears sleek and modern. The watch is designed for individuals who appreciate luxury and adventure. The watch is highlighted as a symbol of timelessness and sophistication. The ad subtly suggests the watch is durable and suitable for adventurous activities, such as sailing. It appeals to customers seeking a blend of style and functionality. # Visual style The ad has a polished and high-end aesthetic. It has smooth transitions between scenes and is visually appealing. The pacing is consistent and the shots are timed with the background music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a man on a boat, holding a steel cable, with the focus on his Hermès watch. - 00:04–00:06 The focus switches to the ocean as text appears. - 00:06–00:07 The ad concludes with a black and white shot of a silhouette of the man on the ocean with the Hermès logo.

# Ad summary This ad by Hermès presents their fragrance 'Un Jardin Sous la Mer' by showcasing the bottle and chain under water and then showing the full collection. # Brand positioning Hermès Paris is a luxury brand that aims to occupy a space in the consumer's mind of high-end design, creativity, and an appreciation for the finer things in life. The brand aligns itself with values of elegance, craftsmanship, and timeless style, reinforcing its prestigious image. Hermès sets itself apart through its rich heritage and commitment to quality, creating products that stand the test of time, without succumbing to fleeting trends. It leans into emotional positioning by evoking a sense of sophistication and aspiration. The ad highlights its collection of fragrances, each presented with a unique aesthetic that ties back to the brand's vision. # Product The ad features the 'Un Jardin Sous la Mer' fragrance by Hermès, which is part of the 'Collection Parfums-Jardins'. The fragrance is presented in a clear, square-shaped bottle with rounded edges, filled with a gradient of blue liquid, transitioning from a deep ocean blue at the bottom to a lighter, clearer hue at the top. The bottle has a transparent cap with a silver accent. The USP, as conveyed in the visuals, is its aquatic nature. The fragrance is meant to evoke the sense of being 'beneath the waves,' suggesting a refreshing and immersive olfactory experience. The ad conveys the idea that this product is a part of a larger collection, inviting potential customers to explore different fragrances within the same line. # Visual style The ad has a polished and high-end aesthetic, with a focus on clear product shots and natural lighting to enhance the sense of luxury. The editing style uses smooth transitions to create a seamless flow between shots, complemented by a consistent pace synchronized with the music. The visuals are timed with the melody. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad opens with the Hermès logo and then shows various shots of the perfume bottle and a metal chain in an underwater setting filled with bubbles. - 00:07–00:09 00:07–00:09 A shot of the perfume bottle next to plants under water is shown. - 00:09–00:10 00:09–00:10 The text, "beneath the waves. a fragrance blooms" appears on screen. - 00:10–00:12 00:10–00:12 The scene transitions to an above water shot of the perfume bottle. - 00:12–00:14 00:12–00:14 The ad transitions to an above water shot of the perfume bottle along with the full perfume collection.

# Ad summary This ad presents Hermès as a luxury brand that transcends boundaries, using visuals of the sea, sky, and sailing imagery to convey a sense of freedom, exploration, and sophistication. The ad relies on visual storytelling and symbolic representation to evoke emotion and aspiration without explicitly stating product details or promotional offers. # Brand positioning Hermès is presented as a high-end luxury brand associated with sophistication, elegance, and exploration. The brand does not directly compare itself to competitors but instead positions itself through aspirational imagery and abstract symbolism that evokes a sense of freedom and discovery. The brand's positioning is emotional, aligning with a lifestyle of travel, adventure, and refined taste. The tagline 'crossing horizons' reinforces the idea of transcending boundaries and seeking new experiences, further establishing the brand in the consumer's mind as an emblem of elevated living. # Product The primary product featured is a ring with a large, multifaceted stone surrounded by a field of smaller stones set in dark metal. The ring's design, although partially obscured in some shots, is presented as an exclusive piece of fine jewelry. The ring is worn by an individual on a sailboat, which underscores the brand's positioning within a luxury and seafaring context. The overall presentation emphasizes the ring's design and its association with an aspirational lifestyle. # Visual style The ad's visual style is elegant and sophisticated, using muted, desaturated colors and a blend of close-up and long shots to create a sense of luxury and exploration. The editing style features smooth transitions, maintaining a calm and refined tone. The production quality is high, with well-lit and composed shots that evoke a sense of aspiration and sophistication. The pacing is slow and deliberate, with static shots that allow the viewer to absorb the imagery, contributing to the overall feeling of serene luxury. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A hand adorned with a ring taps on a surface, initially in black and white, hinting at sophistication and luxury. This introduces the featured product. - 00:02–00:05 00:02–00:05 The scene transitions to a woman shielding her eyes, gazing out over the ocean, signifying exploration and discovery. This visually connects the brand with a sense of adventure and aspiration. - 00:05–00:07 00:05–00:07 The camera pans over the ocean, emphasizing its vastness and freedom, reinforcing the theme of crossing boundaries. The visuals set a tone of serenity and wonder. - 00:07–00:08 00:07–00:08 A black-and-white close-up shows a scarf being pulled, adding movement and texture to the visuals. This provides a glimpse of the brand's design elements. - 00:08–00:11 00:08–00:11 Another shot shows the vast open sea, followed by a glimpse of a sailboat, reinforcing the connection with luxury and nautical themes. The visual evokes a sense of freedom and adventure. - 00:11–00:13 00:11–00:13 The hand wearing the ring is shown again, now in full sunlight. The ring glitters, emphasizing its luxury and appeal. The product is presented as an item of desire and sophistication. - 00:14–00:16 00:14–00:16 The open sea glitters in the sunlight before the scene transitions to a woman standing on the sailboat with numerous scarves. This reinforces the themes of freedom, exploration, and luxury. - 00:16–00:19 00:16–00:19 The text 'Hermès, crossing horizons' appears over a shot of the sea, followed by the Hermès logo, branding the overall theme and solidifying the brand's identity.

# Ad summary This ad is promoting the Terre d'Hermès fragrance. The ad features a man walking through a desert-like landscape with black and white visuals that change to a beige color. # Brand positioning The brand featured in this ad is Hermès. Hermès is portrayed as a luxury brand, associating itself with natural elements. The brand positions itself as sophisticated and in alignment with the natural world. The ad's aesthetic suggests a focus on high-quality materials and craftsmanship, appealing to consumers who value luxury, elegance, and a connection with nature. # Product The product featured in this ad is the Terre d'Hermès Pure Perfume, a fragrance for men. The product is showcased in a square glass bottle with a black cap. The fragrance is presented as an 'Echo of the Earth,' implying a natural and grounding scent. The ad conveys that the fragrance is for men who appreciate elegance and nature. # Visual style The ad has a polished and sophisticated aesthetic. The black and white visuals transition to warm, earth-toned colors. The editing style includes smooth transitions. The pacing is moderate, with cuts timed to the music. The overall production quality is high, creating a sense of luxury and elegance that aligns with the Hermès brand. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The Hermès logo is displayed between two silhouetted rocky formations. - 00:00–00:02 00:00–00:02: A silhouetted man is shown in profile, transitioning to a full-body shot as he begins to run, creating a sense of movement and energy. - 00:02–00:04 00:02–00:04: The man is seen walking in a desert environment, emphasizing his solitude and journey through the landscape. - 00:04–00:05 00:04–00:05: A silhouetted hand touches a wall, releasing a cloud of dust or sand, suggesting an interaction with the earth. - 00:05–00:06 00:05–00:06: The man is now standing on a ridge, looking out over the desert landscape, conveying a sense of reflection and connection with nature. - 00:06–00:07 00:06–00:07: The perfume bottle is presented, highlighting the product as the 'Echo of the Earth'. - 00:07–00:09 00:07–00:09: The full product name, Terre d'Hermès Pure Perfume, is displayed over the desert landscape with the man in the distance, reinforcing the brand and product identity.

# Ad summary This ad for Hermès jewelry opens with a black and white, high-contrast closeup of a ring, then cuts to a woman on a ship at sea. The overall aesthetic is visually compelling, with minimalist sophistication. # Brand positioning Hermès is presented as a luxury brand that embodies sophistication, adventure, and timeless elegance. The brand aligns with a lifestyle of exploration and artistry, positioning itself in the high-end market through visual cues such as the cinematic presentation, upscale jewelry, and oceanic setting. It promotes emotional aspirations of freedom and discovery, avoiding any functional claims or direct competitor comparisons. Hermès maintains its status as a purveyor of luxury goods associated with artistic expression and high-end craftsmanship. # Product The ad features Hermès jewelry, specifically a statement ring with a large, light-colored stone, surrounded by a band inlaid with smaller dark stones. The ring is presented as a luxury accessory, suitable for making a bold fashion statement. The ad addresses purchase barriers by emphasizing the emotional value of owning a piece from a prestigious brand that resonates with adventure and elegance. # Visual style The ad features a cinematic aesthetic with high-contrast black-and-white scenes transitioning to soft, natural lighting. The editing style includes smooth transitions between shots, enhancing the overall elegance. The production quality is high-end, lending a polished, commercial feel. The pacing is steady, creating a calming and sophisticated mood. Audio-visual sync is maintained through ambient sounds and subtle musical cues that complement the visuals. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a black-and-white close-up of a hand adorned with a large, unique Hermès ring. - 00:00–00:02 The perspective is intimate, focusing on the ring's intricate details and high contrast. This moment establishes the luxury and artistic nature of the product, immediately drawing the viewer's attention to the featured item. - 00:02–00:03 The scene cuts to a wide shot of the ocean, providing a vast and open landscape that suggests adventure and exploration. The ocean sets a tone of freedom and escape. - 00:03–00:05 A woman is then shown gazing out at the sea with a bandana covering her eyes, suggesting a journey or quest. The shot is close and personal, focusing on her face. - 00:05–00:08 The scene shifts to underwater shots, showcasing ropes and ocean life, enhancing the theme of maritime exploration and the depth of the adventure. The transition is seamless, maintaining a consistent tone of mystery and exploration. - 00:08–00:09 The ocean is again shown, establishing a backdrop of serene beauty and freedom. This reiterates the earlier message, emphasizing the association of the brand with open horizons and exploration. - 00:09–00:10 The viewer sees the woman in the water. - 00:10–00:11 Another shot of the woman looking out at the ocean, with the bandana in her hand, emphasizing her role as an explorer or adventurer. - 00:11–00:13 The ring is once again highlighted, now against the backdrop of bright sunlight, reinforcing its elegance and unique design. This shot directly links the jewelry to the themes of adventure and luxury established in the preceding scenes. - 00:13–00:14 The camera returns to the ocean, emphasizing the environment of freedom and open water. This reiterates the brand's association with these elements. - 00:14–00:16 The woman stands on a boat, surrounded by sails and holding a scarf, completing the image of an adventurer in a luxurious setting. - 00:16–00:19 The ad concludes with text that reads "Hermès. تعبر الآفاق," followed by the Hermès logo.

# Ad summary This black and white ad shows a man on a sailboat while introducing the Hermès H08 watch. # Brand positioning Hermès is presented as a luxury brand that inspires adventure and exploration. The brand aligns with a lifestyle of elegance, sophistication, and a connection with the sea. The tone is aspirational, suggesting that owning an Hermès watch is not just about telling time, but about embracing a journey of discovery and style. # Product The Hermès H08 watch is a luxury timepiece for everyday use. The ad features a modern and stylish watch with a dark face and unique numeral design, shown with a metal band. The H08 is not described in any further detail, but the watch is a modern and unique twist on a traditional everyday watch that can be worn in any setting. # Visual style The ad features a minimalist, high-end aesthetic with a blend of black and white and color shots. The editing style includes quick cuts and static shots to emphasize both the action and the product. The production quality is polished, lending a sense of luxury and sophistication. The pacing is moderate, allowing the viewer to absorb the imagery and message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a black-and-white shot of the sea, setting a minimalist and contemplative tone. - 00:01–00:04 00:01–00:04 The scene transitions to a man holding a rope on a sailboat, showcasing the Hermès watch on his wrist. The close-up focuses on the watch, subtly introducing it as part of an active, sophisticated lifestyle. - 00:04–00:05 00:04–00:05 A brief shot of the sailboat sail is shown before cutting back to a silhouette shot of the man, adding to the themes of sailing and adventure. - 00:05–00:06 00:05–00:06 A shot of the sailboat sail is shown before cutting back to a silhouette shot of the man, adding to the themes of sailing and adventure. - 00:06–00:08 00:06–00:08 There is then a cut back to a shot of the sailboat sail. This is immediately followed by a cut back to a silhouette shot of the man. This repetition of shots helps to establish the themes of sailing and adventure. - 00:08–00:10 00:08–00:10 The scene transitions back to a black and white shot of the ocean before cutting to a shot of the man standing next to a sailboat sail. - 00:10–00:12 00:10–00:12 The scene cuts back to a silhouette shot of the man and then back to the ocean. - 00:12–00:15 00:12–00:15 A shot of the man wearing the watch and holding a rope is shown. - 00:15–00:19 00:15–00:19 The ad concludes with the text overlay "Hermès, crossing horizons" and the Hermès logo. This final message reinforces the brand’s positioning around exploration and luxury, leaving the audience with a sense of aspiration and elegance.

# Ad summary This Hermes ad features a woman on a sailboat with the ocean as the backdrop. The brand is presented as high-end, aspirational, and focused on luxury. # Brand positioning Hermès is presented as a luxury brand that embodies exploration, freedom, and sophistication. The brand aims to occupy a space in the consumer's mind as synonymous with high-end fashion and adventure. The ad aligns with a lifestyle of elegance and travel, focusing on emotional brand positioning through aspirational imagery and a sense of timelessness. The brand does not directly push against category norms or competitor behaviors but rather reinforces its position as a leader in luxury fashion. # Product The ad features a luxury scarf from Hermès, displayed prominently on a sailboat against the backdrop of the ocean. The scarf is shown as a versatile accessory that complements a lifestyle of adventure and elegance. The advertisement emphasizes the scarf's design and aesthetic appeal. The scarf is also featured as a flag on the sailboat. The product is marketed as a symbol of status and a must-have item for those who appreciate high-end fashion and unique design. # Visual style The ad has a polished and high-end aesthetic, with smooth transitions and a focus on luxury visuals. The editing style is simple, with static shots and minimal cuts to maintain a sense of elegance. The production quality is high, creating a commercial feel that aligns with the brand's image. The pacing is slow, with a focus on establishing mood and showcasing the product in a sophisticated manner. The visuals are timed to subtle, atmospheric music, enhancing the overall emotional tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a ring on a hand with the sun shining behind it, creating a dramatic effect. This shot is intended to capture the viewer's attention with a luxurious, high-end aesthetic, establishing a tone of elegance and sophistication. The perspective is from a close, intimate vantage point, focusing on the details of the jewelry and setting a mood of exclusivity. - 00:01–00:03 A woman is shown on a boat, gazing out at the water. This moment sets the stage for an adventurous journey. The tone is exploratory and pensive, inviting the viewer to imagine the possibilities of the open sea. - 00:03–00:05 The shot transitions to a sailboat mast with numerous Hermès scarves attached, billowing in the wind. This creates a visual spectacle, showcasing the brand's luxury and artistry. The perspective is from below, looking up at the flags. - 00:05–00:07 The ad concludes with a wide shot of the ocean horizon, accompanied by the Hermès logo and tagline. This reinforces the brand's identity and message of limitless possibilities. The final shot provides a sense of peace and aspiration, leaving the viewer with a strong impression of the brand's vision.

# Ad summary This ad features a series of abstract animations which include handbags and sea creatures and plays a fun, upbeat song. # Brand positioning Hermès is presented as a luxury brand that exudes creativity and innovation. It defies conventional advertising with an abstract, artistic approach that hints at high fashion through playful visuals and a vibrant, surreal underwater world. The brand positions itself as whimsical and imaginative, appealing to consumers who appreciate art, design, and a sense of wonder. This ad is unconventional, suggesting that Hermès values originality and is not afraid to push creative boundaries to connect with its audience on an emotional level. # Product The featured product is a Hermès handbag, stylized with a horse's head and tail. The bag appears to be crafted from a grainy, textured material. It is presented as a fantastical element within an animated underwater scene. This positioning suggests that the brand is about more than just functionality; it's about fantasy, imagination, and a touch of the surreal. The bag is shown with sea-themed accessories like sea horses, bangles, and birds and fish, all styled in the same black-and-white lined illustration. # Visual style The ad has a hand-drawn, surreal aesthetic. The images resemble vintage illustrations, with a grainy texture and black and white line work on colored backgrounds. The animation is simple and whimsical, reminiscent of a child's storybook come to life. The editing style consists of static shots that gradually add or change elements within the frame, creating a stop-motion feel. The pace is moderate, with a new element or transition every one to two seconds, maintaining a steady rhythm throughout the ad. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a drawing of a beach and ocean with seashells on the sand. More drawings of seashells are added to the frame. - 00:04–00:07 00:04–00:07 The scene changes to an underwater image with a seahorse, the Hermès handbag styled as a horse, and three bangles. - 00:07–00:26 00:07–00:26 The visuals depict a dreamlike underwater landscape featuring various sea creatures and surreal elements alongside the Hermès handbag. - 00:26–00:29 00:26–00:29 The animation returns to the image of the shells on the beach from the beginning.

# Ad summary This ad features a woman on a boat wearing a Hermès watch. The ad is designed to evoke feelings of luxury and adventure. # Brand positioning Hermès is presented as a luxury brand associated with high fashion, elegance, and adventure. The brand aims to occupy a space in the consumer's mind that associates it with a lifestyle of sophistication, exploration, and refined taste. The brand aligns with values of timeless elegance, craftsmanship, and exclusivity, and it appeals to customers who seek luxury goods that reflect a sense of adventure and sophistication. The brand seemingly ignores category norms by emphasizing timeless design over fleeting trends, focusing on a heritage of craftsmanship rather than pushing against competitor behaviors. # Product The featured product is a women's Hermès watch with a silver face and a patterned watch band. The watch is worn by a young woman who is styled in a burgundy jacket, white shirt, and black shorts. The watch has a square face with unique detailing inside the watch and on the watch band. The USP is the brand itself, which represents luxury and exclusivity. The use occasion is an adventurous day out on a boat. There are no purchase barriers explicitly addressed. # Visual style The ad has a high-end, polished aesthetic. The image features soft lighting, creating a sense of warmth and luxury. The shot appears to be professionally photographed, with attention to detail in styling and composition. The overall effect is sophisticated and aspirational. # Hooks Headline: Hermès, d'un horizon à l'autre # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by presenting a captivating visual of a woman on a boat, suggesting a narrative of adventure and freedom. This is intended to immediately capture the viewer's attention and establish a mood of luxury and exploration from the brand's perspective. - The focus then shifts to the woman's wrist, highlighting the Hermès watch she is wearing. This is to showcase the product in a real-life setting, implying that the watch is an integral part of her adventurous lifestyle, from the brand's perspective. - The inclusion of the brand's logo and tagline reinforces the brand's identity and reinforces its association with luxury and sophistication, as told from the brand's perspective.