How HAYA Advertises on Meta

# Ad summary A UGC-style ad features a woman presenting and modeling a matching workout set and tote bag from the brand Haya. # Brand positioning Haya is presented as a modern activewear brand that prioritizes style, comfort, and functionality. The brand's name is visible on the top and the matching tote bag, reinforcing brand recognition. Haya occupies a space in the market that combines athletic wear with everyday comfort and style, providing customers with versatile options for both workout and casual wear. The brand avoids traditional athletic wear norms by offering comfortable and stylish matching sets that can be worn as loungewear or athleisure wear. This is further emphasized by the tonal dressing and focus on comfort and style. # Product The ad features a matching workout set from Haya, consisting of a long-sleeve top and pants in a burgundy color. The top has a crew neck, long sleeves, and a tie at the waist for an adjustable fit. The pants are high-waisted and loose-fitting for comfort and movement. Both pieces are made from a soft, flexible fabric designed for comfort during workouts or everyday wear. The ad also features a large white tote bag with the brand name "HAYA" printed on it in bold black letters, positioned as a fashionable and functional accessory that complements the workout set. The product is for women who want comfortable yet stylish workout clothes. # Visual style The ad has a clean and polished UGC aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is high, creating a polished commercial feel. The pacing is moderate, aligning with the music's rhythm. The lighting is bright and even, enhancing the clarity of the visuals. The overall tone is positive and inviting, reflecting the comfortable and stylish nature of the product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link in the bio # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman standing in a gym, showcasing her burgundy workout set. - 00:03–00:05 She points to the camera while highlighting the comfort and style of the set, emphasizing its versatility. - 00:05–00:07 She shows the matching Haya tote bag and then directs viewers to click the link in her bio for more information.

# Ad summary This ad promotes Haya, a brand that specializes in modest activewear for women. The ad features two women in a gym wearing the brand's matching activewear sets, emphasizing both style and functionality for workouts. # Brand positioning Haya is presented as a brand focused on modest activewear, designed specifically for women seeking gym-appropriate clothing that aligns with their values. The brand emphasizes both style and functionality, providing solutions that allow women to feel comfortable and confident while working out. Haya positions itself as a thoughtful brand that addresses a specific need within the activewear market, ensuring its customers don't have to sacrifice modesty for physical activity. # Product The Haya activewear sets consist of long-sleeved tops, loose-fitting pants, and attached hijabs designed to provide full coverage and comfort during workouts. The sets are shown in muted, solid colors (gray and green), giving them a fashionable yet functional aesthetic. These sets address the need for modest workout clothing, allowing women who prefer full coverage to engage in physical activity without compromise. The materials appear lightweight and breathable, suggesting comfort and ease of movement for exercise. The focus is on providing a practical solution for a specific demographic, combining athletic wear functionality with modest design principles. # Visual style The ad features a casual, UGC-style aesthetic with natural lighting and a gym setting. The editing is minimal with static shots and a focus on showcasing the activewear in a real-life context. The overall tone is lighthearted and playful, emphasizing comfort and style. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 Two women wearing Haya activewear sets playfully dance and pose in a gym setting near treadmills.

# Ad summary Haya brand representative shares that their gym sets are going out of stock thanks to the 'Haya girlies' and that they are working hard to rectify this by restocking soon. # Brand positioning Haya is a modest gym clothing brand. The brand’s tone is apologetic and humorous, which reflects the brand’s understanding and responsiveness to consumer demand. The brand’s gym sets are taking over the gyms while maintaining modesty. # Product Haya gym sets are modest clothing sets intended to be worn in the gym. The product is popular and selling out fast. The gym sets are allowing their customers to 'look 1010, take over the gyms and just give baddie vibes whilst working out and looking modest'. # Visual style The ad's aesthetic is clean and neat. The editing style is mostly static with some quick cuts. The production quality is polished. The pacing is consistent across the ad at around 30 BPM. # Benefits - [object Object] # Features - [object Object] # Call to action Keep an eye on our website # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with the brand’s official statement. - 00:01–00:08 00:01–00:08 The speaker starts with, “Salam guys. I know we normally keep things nice and lighthearted but there is something we need to address.” Here, the video explains that the brand will address some news that they need to share with their audience. The speaker's tone is serious, which reflects the brand’s need to take ownership of the issues. - 00:08–00:21 00:08–00:21 The speaker continues and mentions that, “many of you will know, unfortunately our gym sets keep going out of stock and the Haya girlies are taking over the gym and we are just so sorry but we are out of stock and that's thanks to you Haya girlies”. Here, the brand takes accountability for its sets going out of stock. - 00:21–00:36 00:21–00:36 The speaker then states, “There are so many Haya girlies just looking 1010, taking over the gyms and just giving baddie vibes whilst working out and looking modest. So we take full accountability, arrest us do whatever you need to do, but we have to take accountability for that.” Here, the speaker references and connects with the brand’s target audience and expresses the importance of the brand taking accountability. - 00:36–00:44 00:36–00:44 The speaker concludes by stating that, “We've been working really hard behind the scenes and we can confirm that restocks are coming soon. We are working really hard to rectify this and keep an eye on our website”. Here, the speaker updates the viewer that restocks are coming soon and keeps the viewer up to date.

# Ad summary A female model showcases a brown Hayya Active gym set, emphasizing comfort, modesty, and practicality. # Brand positioning Hayya Active is presented as a brand creating modest workout wear that accommodates religious and cultural norms. The brand aims to occupy a space in the market for consumers who value both their fitness and their faith, offering clothing that does not compromise on either. Hayya Active offers a functional and fashionable alternative to standard activewear. # Product The featured product is a two-piece gym set in coffee brown from Hayya Active. The set includes an oversized T-shirt and wide-leg trousers. The top is designed with a high neck to accommodate a hijab and features a unique, connected underlayer with thumb holes. The trousers have a wide-leg cut for comfort and mobility. The presenter highlights that the set is lightweight and extremely comfortable for working out. # Visual style The ad has a polished UGC feel, with bright lighting and a clean background creating a professional yet accessible aesthetic. The editing style is static shots. The pacing is consistent throughout the video. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go and get your Hayya girlies # Point of view - [object Object] # Storyline - 00:00–00:03 The presenter greets her audience, introducing herself as being at the gym and ready to showcase her gym fit. - 00:03–00:07 She states that she is wearing Hayya Active head-to-toe in the color coffee brown. - 00:07–00:09 She identifies the pieces as an oversized T and wide-leg trousers. - 00:09–00:17 The presenter remarks on the comfort of the set, describing it as the most comfortable gym set she has ever owned and highlighting its lightweight feel. - 00:17–00:25 She clarifies that the top is a one-piece with a connected underlayer. - 00:26–00:31 The presenter emphasizes the set’s pockets, noting how useful pockets are at the gym for holding a phone. - 00:32–00:38 She also notes the high neck as a feature that accommodates her hijab, making her comfortable in the gym. - 00:39–00:45 She highlights the design of the hijab with the outfit and the thumb holes as features she appreciates. - 00:45–00:52 The presenter concludes by calling the outfit the best workout outfit she could be wearing.

# Ad summary An influencer demonstrates a modest activewear set. # Brand positioning HAYA is presented as a brand offering stylish and modest activewear. The brand positions itself in the athletic wear market while catering to the needs of individuals who prefer modest clothing options, like those who wear hijabs. The brand promotes a lifestyle of fitness and fashion that is inclusive and accessible, while offering comfortable and functional activewear in colors like charcoal grey. # Product The featured product is a coordinated activewear set from HAYA, consisting of wide leg charcoal grey training pants and a matching essential top. The training pants are wide leg, providing comfort and freedom of movement during exercise. The essential top is also in charcoal grey and has thumb holes for added convenience and comfort. The set is designed for monochromatic style and comes in other colors. Also featured is a charcoal grey hijab. # Visual style The ad features a clean and bright aesthetic, indicative of polished UGC. The editing is simple, with a few zoom and focus changes to keep the viewer engaged. The cuts and audio are not synced. The overall feel is approachable and friendly. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video begins with the influencer, Aisha, introducing herself and stating that she will show how she styled her wide leg charcoal grey training pants. This sets up the ad as a tutorial or styling guide from the perspective of a satisfied user. - 00:05–00:09 00:05–00:09 Aisha mentions that she paired the pants with the matching essential top in charcoal grey. This emphasizes the coordinated nature of the set and offers a cohesive look, with the brand's voice promoting the brand’s product. - 00:09–00:12 00:09–00:12 Aisha highlights the thumb holes on the training top, expressing her love for this feature. This adds a personal touch and focuses on a practical detail that enhances the user experience. - 00:12–00:16 00:12–00:16 Aisha states that she paired the outfit with a charcoal grey hijab for a monochromatic look. Aisha reinforces the style and color coordination of the outfit, continuing to present the ad through her experience. - 00:16–00:18 00:16–00:18 Aisha describes the set as the "cutest little set ever", conveying her enthusiasm and personal endorsement. - 00:18–00:24 00:18–00:24 Aisha informs viewers that the set is available in many different colors but states that she is obsessed with charcoal grey and always reaches for it. This reinforces her preference and subtly encourages viewers to consider the same color, while still noting alternative options. - 00:24–00:27 00:24–00:27 Aisha closes by stating that the viewers would love the color too and poses the rhetorical question, "Why wouldn't you?" This invites the viewer to consider the product from her perspective, positioning the ad as an invitation.

# Ad summary This ad features a female creator showcasing the HAYA essential training top. She highlights its features, such as glute coverage, breathability, side slits for exercises, thumb holes, and overall comfort and style. The ad emphasizes that the product is a best-selling, viral item that has been restocked, encouraging viewers to purchase it quickly before it sells out again. # Brand positioning HAYA is presented as a brand offering modest activewear that combines functionality with style. The brand aligns with values of confidence and comfort. It offers performance-oriented athletic wear that meets the needs of women seeking coverage without sacrificing style or mobility. HAYA aims to empower women to feel confident and complete while working out. # Product The featured product is the HAYA essential training top, which is designed for active women seeking modest workout attire. It is a long-sleeved top made from breathable material, featuring side slits for ease of movement during exercises, glute coverage for modesty, and thumb holes for added comfort and functionality. The top is presented as a popular, viral item that has been restocked due to high demand, emphasizing its quality and appeal. It is shown as a way to feel 'complete' and stylish while being active. # Visual style The ad has a UGC feel with a mix of close-up and medium shots. The editing style is simple, with quick cuts to emphasize different features of the product. The production quality is basic. The pacing is moderate, and the cuts are generally timed to match the rhythm of the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get yours before they're gone. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator is kneeling on the ground and directly addresses the camera in an excited, enthusiastic tone. - 00:07–00:17 She provides details about its features and benefits. - 00:17–00:18 She encourages viewers to purchase the top before it sells out again, ending the ad with a sense of urgency.

# Ad summary This ad features a woman in a matching athletic outfit with a handbag that says 'Ayah' on it. She stands in a gym setting. # Brand positioning The brand, Ayah, is not explicitly described but can be inferred to be an activewear or athleisure brand. The brand positioning is subtle, focusing on a minimalist aesthetic. The appearance of the model in the activewear set suggests it aligns with a lifestyle that values physical fitness and coordinated outfits. The brand name on the handbag indicates brand visibility and a desire to be recognized. The functional aspect of the activewear for working out is complemented by the emotional aspect of feeling stylish and put-together while doing so. # Product The product featured is a matching athleisure set, including a long sleeve zip-up top, a hooded undershirt, and a pair of matching pants, presented in a neutral gray color. The set is worn by a woman in a gym, indicating its intended use for workouts or athletic activities. The gym bag is plain white, with the brand name “AYAH” printed in bold black letters. The bag appears to be a tote bag with two straps. The athleisure set is loose fitting, suggesting a modest fit. # Visual style The visual style is casual and candid, resembling user-generated content. The shot is taken indoors with practical lighting. The muted color palette and real-life setting give it an authentic feel, avoiding overly polished or staged aesthetics. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a woman in activewear, holding a gym bag, standing in a gym. This establishes the setting and showcases the product in its intended environment from the customer's point of view, conveying a lifestyle of fitness and fashion.

# Ad summary This ad showcases the activewear sets for women. The ad shows two women, presumably best friends, wearing matching activewear sets. They are shown in a locker room setting, as one of the women helps the other adjust her hijab. # Brand positioning HUDA is presented as a brand that provides athletic wear, specifically designed for Muslim women. The brand seems to focus on offering modest clothing options that don't compromise on style or functionality. The brand promotes friendship and coordination with its matching sets. # Product The product is a modest activewear set for women. It includes a long-sleeved top and pants made from a stretchy, comfortable fabric. The top has a loose fit with a high neckline and long sleeves and slits on both sides of the hem. The pants are slim-fitting with an elastic waistband, but the fabric allows free movement. Each set includes a matching hijab that can be styled in multiple ways. The sets are available in multiple colors, allowing friends to coordinate their outfits. The activewear set allows Muslim women to maintain their modesty while staying active and fashionable. # Visual style The ad has a clean, bright, and modern aesthetic with a UGC feel. The editing is fairly static with minimal movement and jump cuts to keep the focus on the women. The production quality is polished, but still retains an authentic feel to resonate with a younger audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Two women are in a locker room, suggesting they are about to engage in a sport. One woman is kneeling, adjusting the other's shoelace, which seems playful and caring. - 00:03–00:06 The woman standing adjusts the hijab of the other, emphasizing care and style. - 00:06–00:12 The women give each other a high five and begin dancing with joy in the locker room.

# Ad summary This ad features a woman in modest athletic wear who is leaving the house. Her father asks where she is going, and she says she is going to the gym. The ad then cuts to a dog with its eyes closed, implying that the woman is lying about her destination. # Brand positioning Haya is presented as a brand that offers modest athletic wear for women. The brand's clothing is functional and stylish, allowing women to maintain their modesty while engaging in physical activities. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and practical athletic wear that aligns with values of modesty and cultural sensitivity. The brand promotes a lifestyle of health and fitness while adhering to cultural norms. The brand positioning is both functional, providing athletic wear, and emotional, empowering women to participate in sports and fitness activities while feeling comfortable and confident in their clothing. # Product The featured product is a modest athletic wear set for women. The set includes a long-sleeved tunic top and loose-fitting pants, both made from a comfortable, breathable fabric. The top features a high neckline and long sleeves to provide full coverage, while the pants are designed to be loose and non-restrictive. The set is available in a maroon color. The brand name "HAYA" is displayed on the upper left side of the tunic. The product is designed for women who want to maintain their modesty while engaging in physical activities. The ad addresses the purchase barrier of finding athletic wear that meets both modesty requirements and performance needs. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is decent, giving it a relatable feel. The pacing is moderate, with cuts timed to the music beats. The visuals are synced with the audio, enhancing the overall impact. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A woman wearing a maroon athletic outfit, a black headscarf, and headphones walks out of a house. - 00:00–00:02 She says goodbye to her father, implying she is leaving for an outing. This sets the stage for the ad's narrative. - 00:00–00:02 The perspective is from an external observer, capturing the woman's departure. - 00:02–00:04 A man, presumably the father, appears inside the house and asks where she is going. - 00:02–00:04 This creates a moment of anticipation and curiosity about her destination. - 00:02–00:04 The perspective shifts to the father, who is concerned about his daughter's whereabouts. - 00:04–00:09 The woman is shown again, walking and looking straight ahead. - 00:04–00:09 This reinforces the focus on her actions and creates a sense of purpose. - 00:04–00:09 The perspective returns to the woman, highlighting her determination and confidence. - 00:09–00:12 The ad cuts to a close-up of a dog with its eyes closed, basking in the sun. - 00:09–00:12 This creates a humorous contrast and implies that the woman is not being truthful about her destination. - 00:09–00:12 The perspective shifts to an external observer, adding a layer of humor and irony to the narrative.

# Ad summary A woman showcases the Haya long-sleeve top in various colors, suggesting that when she loves something, she buys it in every color. # Brand positioning Haya is presented as a brand that offers modest, comfortable, and stylish athletic wear, specifically long-sleeve tops designed with coverage in mind. The brand's products appeal to individuals who value both fashion and modesty. It emphasizes versatility and variety through the multiple colors available. # Product The featured product is a long-sleeve, high-neck athletic top from Haya, designed for individuals seeking modest workout apparel. The top has a high neckline and long sleeves with thumb holes. The garment provides full coverage while allowing for movement and flexibility during physical activities. The top is available in several colors, as seen in the ad, and features the Haya brand name in the upper left side of the chest area. # Visual style The ad has a casual UGC feel, shot in natural lighting with simple framing. The editing is straightforward with static shots to showcase the product, with the cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A woman, presumably a customer, is standing in front of a metal grate with her hands on her stomach, wearing a light green Haya athletic set. She seems to be showcasing the fit and comfort of the outfit, indicating her satisfaction with the brand. - 00:01–00:02 00:01–00:02 She holds up a gray version of the same long-sleeve athletic top, reinforcing the idea that she likes it so much she bought it in another color. The perspective remains from the customer, showcasing her enthusiasm and repeated purchase. - 00:06–00:08 00:06–00:08 She then holds up a cream/off-white version of the same top, driving home the message of her owning the item in multiple colors. This further emphasizes her affinity for the product.

# Ad summary The ad features a woman showcasing tunics from the brand Ayah, a brand offering modest activewear. The tunics are shown in various colors, styled with different outfits, as the woman is heard laughing in the background. # Brand positioning Ayah presents itself as a provider of modest activewear, catering to individuals seeking comfortable and stylish clothing options that align with their values. The brand emphasizes the versatility of its pieces, suggesting they can be styled in various ways to suit different occasions and personal preferences. By offering activewear that combines modesty with functionality, Ayah aims to occupy a unique space in the market, appealing to customers who prioritize both their physical activity and adherence to traditional values. The brand's aesthetic is clean and modern, with a focus on providing essential wardrobe staples rather than trendy or flashy items. This positioning suggests a commitment to practicality and timelessness, appealing to customers who value quality and versatility in their clothing choices. # Product The product being advertised is a long sleeve tunic by Ayah, designed for modest activewear. The tunic features a mock neck with a small zipper closure at the front, long sleeves with thumb holes, and side pockets with zippers. It is made from a lightweight, breathable fabric that allows for comfortable movement during physical activities. The tunics are available in multiple neutral colors, including gray, pink, and brown, catering to different style preferences. The ad highlights the versatility of the tunic, showcasing how it can be paired with various bottoms such as leggings or pants, making it suitable for both exercise and everyday wear. The tunic is presented as a practical and stylish option for individuals seeking modest activewear that combines functionality with contemporary design. # Visual style The ad has a UGC feel, with simple and clean visuals. The setting is a well-lit room with neutral decor. The editing is straightforward, with quick cuts between shots of the tunic being held up and the woman wearing it. The pacing is quick, with the shots changing every few seconds. The overall aesthetic is casual and approachable, aligning with the brand's emphasis on comfort and versatility. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Someone is holding up a gray tunic. - 00:02–00:03 The tunic is then shown on a woman wearing it with pink leggings and a black hijab. The woman laughs in the background. - 00:03–00:04 Someone is holding up a pink tunic. - 00:04–00:07 The tunic is then shown on the woman wearing it with matching pink leggings and a black hijab. The woman laughs in the background. - 00:07–00:08 Someone is holding up a brown tunic. - 00:08–00:09 The tunic is shown on the woman wearing it with black leggings and a black hijab. The woman laughs in the background.

# Ad summary This ad presents a comedic scenario about the frustration of being ready for the gym only to find out it's closed. It transitions into showcasing HAYA brand modest activewear as a solution for working out at home. # Brand positioning HAYA is a brand that focuses on modest activewear. The brand offers solutions for those who wish to dress modestly while staying active. The brand is presented in a relatable, fun manner using social media trends. HAYA occupies a specific niche within the broader activewear market by catering to individuals who seek modest clothing options without sacrificing performance or style. The brand aligns with values of inclusivity, body positivity, and practicality, appealing to a diverse audience that values both comfort and modesty. # Product HAYA offers modest activewear, specifically a matching gym set in a burgundy color. The set includes a long-sleeved top and matching pants designed to provide full coverage and comfort during physical activities. The set is suitable for working out at the gym or exercising at home. The ad also shows a personalized tote bag with the name "HAYA" on it. The ad demonstrates that HAYA activewear allows individuals to work out comfortably while adhering to their modesty preferences. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is clean but not overly polished, giving it a relatable and authentic vibe. The cuts are fairly quick, maintaining a moderate pace that keeps the viewer engaged. The audio and visuals are synced well, with the music and sound effects timed to enhance the comedic and energetic moments. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A person is dressed in burgundy modest activewear. - 00:00–00:05 The person is upset as they realize the gym is closed. - 00:05–00:08 As a response, they fall dramatically onto the bed. - 00:08–00:13 The person is now happy because they can just workout at home. - 00:13–00:17 The person walks through the house wearing the burgundy modest activewear. - 00:17–00:28 The person does a variety of exercises in the HAYA activewear. - 00:17–00:28 This shows that the workout can be done with HAYA activewear. - 00:28–00:32 Now the person is at the store. - 00:28–00:32 They are happy to find a new workout item they can wear from HAYA. - 00:32–00:38 Finally, the person is wearing the HAYA product to workout and is happy.

# Ad summary A woman shows off workout clothes from Ayah. The garments are shown individually in front of a white wall. The product is presented as modest activewear. # Brand positioning Ayah is an activewear brand that centers modest gym clothing. The brand offers activewear that allows women to feel confident and comfortable. # Product Ayah offers activewear for women, specializing in modest gym clothing. In the ad, the featured product is a long sleeve gray shirt with a zipper at the neckline. The shirt has a white logo on the upper left. The shirt also features thumb holes. The person in the ad also carries a white tote bag that has the brand name in a black, bold font. The garments are presented as the perfect gym fit. # Visual style The ad features bright lighting and static shots. The editing style is simple and shows the activewear in an authentic way. The production quality has a UGC feel. The pacing is slow to accommodate a modest presentation. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a woman in pajamas holding two Ayah packages. - 00:01–00:03 00:01–00:03 The woman is now wearing a gray, long-sleeve athletic shirt. - 00:03–00:06 00:03–00:06 The woman presents the long sleeve from different angles, and shows that it has thumb holes. - 00:06–00:11 00:06–00:11 The woman models the activewear and tote bag. - 00:11–00:18 00:11–00:18 The woman continues to model the activewear and tote bag from various angles.

# Ad summary A woman shows off a different modest workout outfit for each day of the week. # Brand positioning Haya is presented as a modest activewear brand. The brand appears to prioritize clothing that allows individuals to be covered while exercising. The brand name 'HAYA' is shown on all clothing. # Product The product featured is modest activewear including a long-sleeved top, matching hijab, and pants. The tops have a quarter zip and side pockets. The clothes appear to be made out of breathable material. The product comes in a variety of colors including navy, gray, maroon, pink, brown, and black. The brand name 'HAYA' is embroidered on the top. # Visual style The ad has a UGC feel. The transitions are quick cuts. The production quality is standard. The pacing of the video is quick, following the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The woman is standing in front of a blank wall as the text overlay reads 'Monday'. This conveys the start of the week. - 00:01–00:02 00:01–00:02 The woman is standing in front of a blank wall as the text overlay reads 'Tuesday'. This conveys the second day of the week. - 00:02–00:03 00:02–00:03 The woman is standing in front of a blank wall as the text overlay reads 'Wednesday'. This conveys the third day of the week. - 00:03–00:04 00:03–00:04 The woman is standing in front of a blank wall as the text overlay reads 'Thursday'. This conveys the fourth day of the week. - 00:04–00:05 00:04–00:05 The woman is standing in front of a blank wall as the text overlay reads 'Friday'. This conveys the fifth day of the week. - 00:05–00:07 00:05–00:07 The woman is standing in front of a blank wall as the text overlay reads 'Saturday'. This conveys the sixth day of the week.

# Ad summary A woman showcases five modest gym outfits from the brand HAWA, each appropriate for a different type of workout. # Brand positioning HAWA is presented as a brand that provides modest activewear for women. The brand's clothing is designed to be comfortable and stylish, while still adhering to religious or cultural standards of modesty. The brand aims to occupy a space in the consumer's mind as a provider of fashionable and functional modest activewear. The brand aligns with values of inclusivity, body positivity, and cultural sensitivity. The brand pushes against the norm of revealing activewear, offering an alternative for women who prefer more coverage. The brand positioning is both functional, providing performance-oriented activewear, and emotional, empowering women to feel confident and comfortable while working out. # Product HAWA offers modest activewear for women. The ad showcases five different outfits, each designed for a specific type of workout. The first outfit, for pilates, is a light pink long-sleeved tunic and pants set. The second outfit, for the treadmill, is a navy blue long-sleeved top and pants set. The third outfit, for lifting, is a black long-sleeved top and pants set. The fourth outfit, for the stair master, is a burgundy long-sleeved top and pants set. The fifth outfit, for cycling, is a cream long-sleeved top and pants set. All outfits are designed to provide full coverage while still being comfortable and functional for exercise. The ad tells the viewer that these products are worth trying or buying because they offer a stylish and modest option for activewear. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style consists of quick cuts to showcase different outfits. The production quality is high-end, supporting the fashionable tone. The pacing is consistent, with cuts every few seconds. The cuts are timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman in a light pink modest activewear set poses in front of a clothing rack. The message is to showcase the first outfit, which is suitable for pilates. The audience is experiencing it from the brand's perspective, conveyed through the visual style and product focus. The tone is light and fashionable, progressing the narrative by introducing the first outfit. - 00:03–00:06 00:03–00:06 The woman changes into a navy blue modest activewear set and poses. The message is to showcase the second outfit, which is suitable for the treadmill. The audience is experiencing it from the brand's perspective, conveyed through the visual style and product focus. The tone is light and fashionable, progressing the narrative by introducing the second outfit. - 00:06–00:11 00:06–00:11 The woman changes into a black modest activewear set and poses with headphones on. The message is to showcase the third outfit, which is suitable for lifting. The audience is experiencing it from the brand's perspective, conveyed through the visual style and product focus. The tone is light and fashionable, progressing the narrative by introducing the third outfit. - 00:11–00:14 00:11–00:14 The woman changes into a burgundy modest activewear set and poses. The message is to showcase the fourth outfit, which is suitable for the stair master. The audience is experiencing it from the brand's perspective, conveyed through the visual style and product focus. The tone is light and fashionable, progressing the narrative by introducing the fourth outfit. - 00:14–00:19 00:14–00:19 The woman changes into a cream modest activewear set and poses with a water bottle. The message is to showcase the fifth outfit, which is suitable for cycling. The audience is experiencing it from the brand's perspective, conveyed through the visual style and product focus. The tone is light and fashionable, progressing the narrative by introducing the fifth outfit.

# Ad summary Ad showcasing pants in three new colors, emphasizing their popularity and availability. # Brand positioning This brand is presented as a provider of highly sought-after apparel, specifically pants. The brand positioning emphasizes popularity and trendiness, as indicated by the phrase "1 Pant That Always Sells Out." It targets customers who prioritize staying on-trend and owning popular items. The brand focuses on creating desirable products that stand out in the market. # Product The product being advertised is a pair of pants, available in three new colors: Coffee Brown, Matcha Green, and Charcoal Grey. The pants appear to be made of a soft, comfortable material and have a relaxed fit. The defining feature of the product is its high demand and tendency to sell out quickly, making it a desirable item. The ad directly states, "1 Pant That Always Sells Out," emphasizing this USP. # Visual style Minimalist aesthetic with a focus on product presentation. Clean background and straightforward layout. # Hooks Headline: 3 NEW COLOURS. 1 PANT THAT ALWAYS SELLS OUT. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the product in three different color options, Coffee Brown, Matcha Green, and Charcoal Grey. This provides a visual representation of the variety available to customers. The brand is showing the customer all of their options for the pant in question, so the customer is aware of the different colours that are available to them at the time of purchase. - The ad then highlights the pants' popularity and high demand, stating, "1 Pant That Always Sells Out." The brand is informing the customer that this is a very popular pant. By clearly stating this, the brand is trying to get more customers to purchase the pant. - The ad concludes by announcing the pants' availability with the phrase "NOW AVAILABLE." The brand wants the customer to know that they can now purchase the pant. The brand is hoping that this will lead to the customer buying the pant.

# Ad summary This ad promotes AYAH athletic hijabs, highlighting the brand's commitment to modest and stylish gym wear. The ad features a woman showcasing a light pink modest gym outfit paired with a gray AYAH athletic hijab. The visuals emphasize the comfort and fashion-forward design of the activewear, catering to women who seek modest yet functional gym attire. # Brand positioning AYAH positions itself as a provider of stylish and functional modest athletic wear, specifically catering to women who prefer modest clothing options for their active lifestyles. The brand emphasizes both fashion and practicality. AYAH addresses a gap in the market for stylish modest athletic wear. The brand aligns with a lifestyle that values both physical fitness and modesty. # Product The ad features AYAH athletic hijabs, designed for women seeking modest activewear. The hijab is made of athletic, breathable material. The brand's name, AYAH, is visibly branded on the hijab. A light pink modest gym outfit is also showcased. The outfit includes a long-sleeved top and matching pants, providing full coverage while maintaining style and functionality for workouts. The ad highlights that the athletic wear is designed for comfort and performance. # Visual style The ad has a casual and clean aesthetic, typical of UGC content. The lighting is natural, and the editing is minimal. The pacing is smooth with static shots. The overall production quality is polished, giving it a professional yet accessible feel, supporting the intention of showcasing stylish and functional modest athletic wear. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a woman showcasing a modest gym outfit. - 00:02–00:03 She adjusts the gray AYAH athletic hijab, highlighting the brand's logo. - 00:03–00:06 The woman smiles and poses, showcasing the outfit's style and fit. - 00:06–00:07 She continues to pose, emphasizing the comfort and aesthetic of the athletic wear. - 00:07–00:08 The woman makes sure her hijab is in place. - 00:08–00:11 She smiles at the camera again.

# Ad summary A woman shows off a matching workout set. She dances along to music as she highlights the set and its fit. # Brand positioning HAYA is presented as a brand with viral products. The brand promotes itself through activewear, and their items are implied to be fashionable and trendy. # Product The advertised product is a burgundy matching set. It includes a long-sleeve top and pants. The top features long sleeves and a high neckline with the brand's logo on the left side. It is layered with a matching short-sleeve top over it. The pants feature an elastic waistband. The set is highlighted as the 'viral burgundy HAYA set'. # Visual style The ad has a polished, commercial look with quick cuts and smooth transitions. The video uses a lot of white space in the background. The video has a UGC feel due to the presenter dancing in what looks like a selfie style. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The video begins with a woman showing off a burgundy matching set.

# Ad summary An ad featuring a woman showcasing and posing in an off-white, two-piece clothing set. The ad emphasizes the comfort and style of the clothing through visuals and a melodic soundtrack. # Brand positioning The brand is presented as fashion-forward, offering stylish and comfortable matching sets. The brand emphasizes a minimalist aesthetic through the neutral color palette and simple designs of the clothing. The brand is positioning itself in the market by offering fashionable loungewear that is both casual and put-together. The customer should care because it offers comfort and style. The ad follows category norms by focusing on visual appeal and current trends, but it differentiates itself with its minimalist approach. # Product The featured product is a two-piece clothing set in a butter yellow color. The set includes a long-sleeved top with a round neckline, a drawstring waist, and side slits. The pants are wide-legged and made from the same soft, flowing fabric as the top. The set is designed for comfort and style, as it is seen being worn casually around the house. The USPs include its matching design, comfortable material, and versatile style. The ad addresses purchase barriers by showcasing the ease and style of wearing a matching set, suggesting it's a simple solution for looking effortlessly put-together. The focal point is on how the set makes the wearer feel both comfortable and stylish. # Visual style The ad has a clean and minimalist aesthetic, with a focus on natural light and neutral colors. The editing style consists of static shots with smooth transitions. The production quality has a polished feel, giving it a modern commercial vibe. There are no recurring visual motifs, but the pacing is consistent with the music at around 110 BPM. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: A woman is sitting on the floor posing in the clothing set, holding a phone in front of her face taking a selfie in front of a floor-length mirror. This is meant to showcase the aesthetic of the clothing set and create visual interest. The perspective is from the brand, highlighting the product through a visually appealing shot and the use of trending audio. - 00:01–00:02 00:01–00:02: A close-up shot of the woman's shoulder and chest, highlighting the texture and color of the clothing. This aims to emphasize the quality and design of the set. The perspective is from the brand, focusing on product details to showcase its appeal. - 00:02–00:06 00:02–00:06: The woman poses in the clothing set, checking the fit of the pants. This aims to demonstrate the fit and comfort of the clothing. The perspective is from the brand, providing a clear view of the product in motion and highlighting its functional design. - 00:06–00:09 00:06–00:09: The woman is looking at herself in an arched mirror in the clothing set and adjusts the tie at the waist. This aims to showcase the overall style and fit of the set. The perspective is from the brand, presenting the product as stylish and flattering. - 00:09–00:15 00:09–00:15: The woman is standing in front of a mirrored wardrobe, and is smiling and dancing. This shows the movement of the clothes. The perspective is from the brand, showing the set being worn and highlighting its aesthetic appeal. - 00:15–00:20 00:15–00:20: The woman is standing in front of an arched mirror, posing and checking her hair. This is emphasizing the overall look and style of the set. The perspective is from the brand, reinforcing the fashionable and confident look the product can achieve.

# Ad summary The ad promotes HAYA brand modest matching set consisting of pants, top, and hijab. The ad highlights key features like adjustable pants, slits for easy movement, a high neckline, and a matching hijab. # Brand positioning HAYA is presented as a modern brand that centers modest women's fashion. It does this by focusing on matching sets consisting of a top, pants, and hijab in modern colors. The brand's identity focuses on functionality and comfort. # Product The advertised product is a matching set consisting of a top, pants, and hijab in the color sage. The pants are adjustable and include slits for easy movement. The top is long sleeved and includes a high neckline to provide coverage. The set's unique selling point is that it provides a full modest outfit. # Visual style The ad has a modern, clean, and simple aesthetic. The color palette is soft, and the model has professional hair and make up to give a polished look. It features smooth transitions and consistent pacing. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman models a sage modest outfit with matching hijab. - 00:02–00:04 00:02–00:04 A close-up shot displays the adjustable pant feature. - 00:04–00:06 00:04–00:06 A close-up shot shows the slits for easy movement. This responds to the previous moment, continuing to highlight the functional aspects of the pants. - 00:06–00:10 00:06–00:10 A close-up shot shows the high neckline feature and covers the neck for coverage. This responds to the previous moment, shifting from the pants to the top and highlighting functional design. - 00:10–00:16 00:10–00:16 The woman models the whole fit, focusing on the matching hijab. This responds to the previous moment, shifting the focus to the hijab, and highlighting its visual appeal.