How Guday Advertises on Meta

# Ad summary The ad promotes GUDAY gummy supplements, emphasizing the importance of consistency in taking creatine. The ad features a woman explaining that she buys multiple bottles to avoid running out and breaking her routine, highlighting that results come from continuous use, not just starting. She encourages viewers to build a 3-month kit and purchase through the provided link. # Brand positioning GUDAY is presented as a supplement brand that emphasizes consistency in supplement intake for achieving real results. The brand positions itself as a solution to maintaining a continuous routine, offering multiple product options to ensure users never run out. It promotes a lifestyle focused on sustained effort and consistent results rather than quick fixes, appealing to individuals who value maintaining healthy habits. # Product The featured product is GUDAY gummy supplements, specifically creatine gummies, along with other gummy supplements such as Oakberry. The gummies are presented as a convenient and palatable way to maintain a consistent supplement routine. The advertised products are sold in bottles, the ad features the product's unique selling point (USP) is that by having multiple bottles of GUDAY on hand, users can avoid running out and disrupting their supplement routine, ensuring consistent intake. The ad encourages the viewer to build a 3-month kit to maintain consistency and see better results. # Visual style The ad features a polished, commercial aesthetic with a clean and well-lit environment. The editing style includes static shots with occasional smooth zooms to emphasize specific points. The video has a hybrid production quality, with a commercial aesthetic, lending it a professional feel. The pacing is consistent throughout the ad, maintaining a moderate tempo that allows the speaker's message to be clearly conveyed. The visual elements are timed to the music beats and voiceover lines, with product actions synchronized to emphasize key points. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action APERTE NO LINK E ADQUIRA SEU KIT! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with the creator stating that she is on day 127 of not forgetting to take creatine. She conveys a sense of commitment and consistency, establishing her credibility and relevance to the audience. The tone is casual and conversational, as if she’s sharing a personal update. - 00:02–00:05 00:02–00:05 The creator clarifies that her consistency isn’t about motivation but about avoiding running out of the product. She is communicating that it is simply because she stopped letting the product run out. She is speaking directly to the camera, positioning the audience in a one-on-one conversation with her. - 00:06–00:09 00:06–00:09 She explains the problem with letting the product run out: it causes you to stop, which leads to losing rhythm. The empty container of the product visually reinforces the idea of running out. She is maintaining a conversational tone, emphasizing the negative impact of stopping her routine. - 00:10–00:12 00:10–00:12 The creator admits you can restart after stopping but it won’t be the same consistency. She is acknowledging that it is possible to come back, but it won't be the same, setting realistic expectations. - 00:13–00:15 00:13–00:15 She reveals that she stopped buying only one product at a time. Her shift to presenting multiple products signals a shift in the narrative from problem to solution. - 00:16–00:17 00:16–00:17 She introduces her solution: having multiple bottles on hand to guarantee a constant supply. This reinforces the importance of stock guarantee. - 00:18–00:21 00:18–00:21 She states that by not running out, she avoids falling out of rhythm and maintains consistency. By speaking directly to the camera, the audience is viewing the point of view of the influencer. - 00:22–00:26 00:22–00:26 She repeats that it is about never running out and not having to restart, reiterating the core message about consistency. She is visually and verbally reinforcing the benefits of her approach, driving home the value proposition. - 00:27–00:29 00:27–00:29 She emphasizes that this consistency is what makes a difference in achieving results with creatine. She is restating the importance of using creatine in consistency. - 00:30–00:34 00:30–00:34 She challenges the audience to prioritize consistency and build a 3-month kit. She is urging the audience to prioritize maintaining a continuous routine. - 00:34–00:37 00:34–00:37 She concludes by stating that results come from continuing, not just starting, and encourages viewers to click the link to purchase a kit. She is speaking directly to the audience, and adds urgency and providing a clear action to take.

# Ad summary The creator talks about the GUDDAY creatina em gummies. She highlights the product's ability to solve her frustrations with powdered creatine, being the exact does that she needs, being sugar free, the price, and calls the audience to click and guarantee it before the stock is out. # Brand positioning GUDDAY is presented as a health supplement brand specializing in gummy vitamins, specifically creatine gummies, that provide a convenient and enjoyable way to consume creatine, addressing the common issues associated with traditional creatine powder. The brand positions itself as a solution to the hassle and unpleasantness of mixing creatine powder, offering a tasty, sugar-free alternative. By doing so, GUDDAY aims to make creatine supplementation more accessible and appealing, particularly for those who find the traditional method inconvenient or unpalatable. The brand promotes a functional, simple and enjoyable solution for customers to incorporate creatine in their workout routines. # Product GUDDAY Creatina Em Gummies are a gummy supplement designed to provide the user with the exact dose of creatine without sugar. The gummies eliminate the need to mix creatine powder with water, addressing issues such as clumping and unpleasant taste. The gummies have a candy-like taste, making it seem like you are eating dessert, not taking creatine. Available in green and purple, the gummies are an easier and more enjoyable way to meet daily creatine goals. # Visual style The ad is shot in a casual, UGC style with static shots and minimal editing. The setting is a plain room, giving the video a relatable, everyday feel. The lighting is natural, and the overall aesthetic is clean and simple, focusing attention on the product and the presenter's message. The pacing is relaxed, mirroring a casual conversation. The video has a UGC feel. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Clica aqui e garante antes que o estoque acabe de novo. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator holds up a gummy, stating if they were told it was an expensive, imported gummy, they would believe it. - 00:04–00:05 She reveals that it is actually her creatine. - 00:05–00:07 The creator confesses she is addicted to the product. - 00:07–00:14 She explains that she used to not take her creatine because she was lazy mixing it into water, it would clump up, and it didn't taste good. - 00:14–00:17 Now, she states that the gummy is the exact dose of creatine she needs, with no sugar. - 00:17–00:22 She shows the product and states it's like eating candy and that she achieves her workout goals while eating what seems like dessert. - 00:22–00:24 The price is said to be very good. - 00:24–00:27 The creator calls the audience to click and guarantee the product before the stock is out again.

# Ad summary The ad shows an influencer as she goes about her day, taking different Guday gummies and supplements at various times to support her active lifestyle. She starts with the creatine gummies before her workout, then has apple cider vinegar gummies before lunch, followed by the coenzyme Q10 gummies in the afternoon, and then finally the melatonin gummies before bed. # Brand positioning Guday is presented as a provider of gummy vitamins that conveniently fit into a busy, active lifestyle. The brand caters to consumers who want to optimize their health and wellness through an enjoyable and easy-to-consume format. Guday seeks to occupy a space in the consumer's mind as a fun, tasty way to improve their overall health and well-being. Guday promotes a youthful, vibrant lifestyle, aligning with values of health-consciousness and beauty. The brand pushes against the norm of traditional vitamin consumption by offering them in a convenient, tasty gummy form. Guday's positioning is both functional (providing essential nutrients) and emotional (enhancing the enjoyment of daily routines). # Product The ad features Guday gummy vitamins and supplements designed to easily integrate into daily routines. Featured products include the Creatina gummies, which are consumed before a workout to help boost performance; the Vinagre de Maçã (apple cider vinegar) gummies, which are taken before lunch, and the Coenzima Q10, taken in the afternoon to help with energy. It also highlights the Melatonina gummies, taken before bed to improve sleep quality. The gummies are for active individuals seeking convenient and enjoyable ways to enhance their health and wellness. The ad highlights the gummies' various flavors and how they can complement daily activities. The ad addresses the purchase barrier of traditional vitamins by presenting a tasty and convenient gummy format, emphasizing how easy and enjoyable it is to incorporate these supplements into one's lifestyle. # Visual style The ad has a casual, vlog-style aesthetic. It combines quick cuts and static shots with smooth transitions, giving it a modern, dynamic feel. The production quality is a hybrid of UGC and polished commercial, supporting a relatable tone and targeting a younger audience. Visual motifs include superimposed product shots and candid moments from the creator's daily life. The pacing is moderate with consistent cuts, syncing with the natural rhythm of the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman holds a cup and her phone, recording herself. She invites the viewer to spend a day with her and Guday. She speaks from a casual, friendly perspective, and the moment sets the tone for a vlog-style walkthrough of her day. - 00:02–00:06 00:02–00:06 The scene cuts to gym equipment, then shows the woman working out on a treadmill. The message is that her day starts early with exercise. It shows her dedication to fitness from her perspective as a health-conscious individual. - 00:06–00:13 00:06–00:13 The woman is at home and takes her Guday Creatina gummy. She highlights the "Frutas Vermelhas" (red fruits) flavor to match her look, showing how the supplement fits into her personal style and routine. - 00:13–00:18 00:13–00:18 She changes outfits and heads to the office. She does this to highlight the transition from personal time to professional work, showing how Guday supports her throughout the day. - 00:18–00:25 00:18–00:25 She edits videos in the office. Before lunch, she takes a Vinagre de Maçã (apple cider vinegar) gummy from a fresh bottle. It shows how the gummies fit into her work routine and underscores their role in her daily wellness practice. - 00:25–00:31 00:25–00:31 This is a continuation of the previous moment. The woman takes a Vinagre de Maçã (apple cider vinegar) gummy, highlighting that she enjoys the flavor. She shows that eating a gummy before lunch is part of her routine. - 00:31–00:37 00:31–00:37 The woman returns to the office to work for the rest of the day. She takes a Coenzima Q10 gummy to maintain energy for the afternoon. This demonstrates the gummy's role in supporting her productivity and stamina. - 00:37–00:49 00:37–00:49 She walks her dog, does her "higienio do sono" (sleep hygiene), lights a candle, and prepares for bed, and then takes her Guday Melatonina gummy, showing it is her favorite product. By saying it has the best flavor and texture, she is underscoring the sensory appeal and quality of the product.

# Ad summary This ad features a woman talking about how she keeps up with her creatine supplement regimen. She shows the Guday creatine gummies and highlights the importance of maintaining consistency. She ensures she never runs out by ordering several containers at once, taking advantage of a 20% discount and free shipping on combo orders. # Brand positioning Guday is presented as a convenient and flavorful way to maintain a creatine supplement regimen. The brand acknowledges that consistency can be challenging, but their gummies make it easier and more enjoyable to stay on track. The brand's gummies are offered in several flavors. # Product Guday creatine gummies are a dietary supplement that offers a tasty and convenient way to incorporate creatine into a daily routine. These gummies come in multiple flavors, including green apple and berry. Designed for individuals seeking an alternative to traditional creatine supplements, the gummies aim to simplify consumption and improve adherence to regular supplementation. The ad suggests the benefit of maintaining an inventory of these supplements to avoid stopping. # Visual style The ad uses a blend of crisp product shots and casual, testimonial-style footage. The video quality appears high. The editing features quick cuts to keep the pace moving, but avoids flashy transitions. The overall aesthetic feels authentic and informative, designed to build trust through a user-centric approach. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Monta seu combo com até 20% OFF + Frete Grátis (Build your combo with up to 20% OFF + Free Shipping) # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a woman holding up two green gummies and text that states: “Dia 127 sem esquecer a creatina ✨ (Day 127 without forgetting creatine ✨).” The intention is to immediately signal the ad's focus on a consistent creatine supplementation routine. - 00:02–00:04 00:02–00:04: A bottle of Guday Creatina em Gummies is shown, and the woman eats one of the gummies. The message is that creatine supplementation is not just about motivation but about consistency. - 00:04–00:10 00:04–00:10: The ad shows several bottles of the gummies in a drawer, then a close up inside one of the bottles, followed by a woman walking on a treadmill holding the bottle. This highlights the importance of never running out of creatine to avoid interrupting the routine and losing momentum. - 00:10–00:15 00:10–00:15: The ad shows a package containing multiple bottles of gummies and text that states: “Gummies que melhoram seu dia! Simples assim. (Gummies that improve your day! Simple as that.)” This reinforces the brand's solution to avoiding a break in the creatine regimen and makes the product more appealing. - 00:15–00:22 00:15–00:22: The ad shows the woman taking a bottle of the supplement out of a tote bag, eating a gummy, and states that you can build your own combo with your favorite flavors and guarantees 20% off and free shipping. This suggests a way to avoid running out of the supplements and provides a clear CTA.

# Ad summary This ad showcases a day in the life of a creator, highlighting the different Guday supplements she takes throughout the day for energy and wellness. # Brand positioning Guday is a supplement brand that positions itself as a part of the daily routine for creators. It promotes a lifestyle centered around wellness and energy management. The brand seems to push against the norm of traditional supplement advertising by creating products that align with modern lifestyles, presented in gummy form with flavors that can match your daily outfit. Guday brand positioning is centered around the tone of fitting seamlessly into a daily routine, the simplicity and variety of flavors, and making you look forward to taking your daily supplements. # Product Guday offers a range of gummy supplements that fit into a daily wellness routine. These supplements include Creatina (creatine), Vinagre de Macã (apple cider vinegar), Coenzima Q10, and Melatonina (melatonin). The Creatina is available in Frutas Vermelhas (red berries) flavor to match the creator's outfit, promoting aesthetic integration into the routine. The apple cider vinegar gummies are taken before lunch, the Coenzima Q10 is for energy in the afternoon, and the Melatonina is part of her bedtime routine. The gummies come in a gummy format with appealing textures and flavors. # Visual style The visual style of this ad is UGC. The transitions include quick cuts. The pacing is fast. The editing style aligns with the audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Eu deixei o link aqui pra você dar uma olhada # Point of view - [object Object] # Storyline - 00:00–00:02 The creator is talking about the supplements she takes as a Guday creator. - 00:03–00:08 The creator tells the viewers that she already took her creatine, and today she chose red berries flavor to match her outfit. - 00:08–00:09 The creator explains that Wednesdays are when she chooses the color pink. - 00:09–00:14 The creator then shows viewers that she took her apple cider vinegar supplement before lunch. - 00:14–00:18 The creator mentions that she loves the apple cider vinegar gummies. - 00:18–00:22 The creator then shows viewers that she went home to have lunch and then went back to the office to work. - 00:22–00:26 She then states that she took her Coenzyme Q10 in order to be able to go through the rest of the afternoon. - 00:26–00:31 She then states that she went back home, did her sleep hygiene, and had the best melatonin in the world to finalize her day. - 00:31–00:38 She shares with viewers that the melatonin gummy is her favorite Guday product, and it has the best flavor and texture.

# Ad summary Image ad featuring a variety of Guday gummy vitamin products, staged on a multi-tiered platform with various fruit and botanical props. The ad copy announces a discount of R$308,80 on a single purchase. # Brand positioning Guday is positioned as a provider of gummy vitamins and supplements. The brand offers a modern, playful approach to health and wellness by delivering essential nutrients and supplements in a convenient and enjoyable gummy form. The brand diverges from traditional pill or capsule supplements, making health more accessible and less intimidating. The product line includes a variety of supplements, such as creatine, cooto+matcha, melatonin, and apple cider vinegar, all catering to different health needs and preferences. The colorful packaging and playful gummy format align with a fun, approachable, and consumer-friendly brand identity. # Product The ad features a range of Guday gummy supplements, each designed to deliver specific health benefits. The products include Creatina Em Gummies (creatine gummies), Cooto+Matcha Em Gummies, Melatonina Uva Roxa (melatonin grape gummies), Vinagre de Maça (apple cider vinegar gummies), and Oakberry Creatina Em Gummies. Each supplement is packaged in a clear plastic jar with a white cap, showcasing the colorful gummies inside. The Creatina Em Gummies is available in multiple flavors such as green apple, strawberry, lime, and oakberry. The gummies are presented alongside fresh fruit and botanical ingredients that reflect their flavors, enhancing their appeal and suggesting their natural composition. The products are designed for health-conscious individuals looking for a convenient and enjoyable way to incorporate supplements into their daily routine, addressing the purchase barrier of traditional supplements by offering a palatable and easy-to-consume format. # Visual style The ad features a clean, colorful, and well-lit studio shot with a solid background. The gummy products are prominently displayed on a tiered platform, alongside corresponding fruit and botanical props that emphasize their natural ingredients and flavors. The image is highly polished and visually appealing, with bright colors and clear product shots that aim to capture attention and convey a sense of fun and health. # Hooks Headline: R$308,80 DE DESCONTO. EM UMA COMPRA SÓ. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an offer of R$308,80 off on a single purchase, immediately grabbing the viewer's attention and incentivizing them to consider buying. The brand is communicating a strong value proposition to new customers from their perspective. - The ad clarifies that the offer applies to the complete Guday line with 30% off, and includes 4 months of creatine along with all gummies. This builds on the initial incentive by specifying the terms of the offer and highlighting the availability of multiple products. This is being presented from the brand's perspective. - The image highlights several Guday gummy products staged with fresh fruit and botanical ingredients to show the range of flavors and ingredient profiles. By showcasing each of the gummies this reinforces the messaging about all gummies being part of the promotion. This is being presented from the brand's perspective.

# Ad summary This ad features a woman encouraging viewers to start a 90-day habit of taking Guday Creatina em Gummies. She states that the hardest part of taking creatine is maintaining consistency, and the gummy format makes that easy. She encourages viewers to buy a 3-month supply. # Brand positioning Guday is presented as a brand that understands the challenges of maintaining a consistent creatine regimen. The brand offers a convenient and enjoyable solution with their Creatina em Gummies, making it easier for individuals to incorporate creatine into their daily routine. By focusing on the gummy format, Guday emphasizes ease of use and aims to eliminate the common pitfall of forgetting to take creatine, thus ensuring users achieve the full benefits of consistent supplementation. This positioning suggests Guday aligns with a lifestyle that values simplicity and adherence, catering to those who struggle with traditional creatine forms and seek a more palatable and effortless way to stay committed. # Product Guday Creatina em Gummies are positioned as a simple way to take creatine every day. The gummy format offers an alternative to traditional creatine supplements, targeting users who find it difficult to maintain a daily routine. The gummies come in various flavors such as green apple, orange, and fruit punch. The product addresses the pain point of inconsistency in creatine supplementation by providing a convenient and enjoyable way to ensure daily intake. This format is presented as a means to make creatine consumption an automatic, thoughtless part of one’s routine. The ad highlights that creatine is most effective when taken daily, and Guday's gummy format makes it easier to ‘não ficar sem’ (not to miss a day). # Visual style The ad features a casual, UGC-style aesthetic. The editing style includes quick cuts and static shots, enhancing the informal tone. The production quality appears to be a hybrid of polished commercial and UGC feel. The pacing is moderate, with cuts timed to voiceover lines to emphasize points. The overall visual style aligns with the native behaviors of platforms like TikTok and Reels. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action agora você monta o seu kit de três meses (now you assemble your three month kit) # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the creator challenging viewers to a 90-day creatine routine. - 00:03–00:09 She emphasizes the importance of consistency, noting that the real challenge is maintaining the routine. - 00:09–00:12 The ad highlights that creatine only works if taken every day, underscoring the need for consistent intake. - 00:12–00:15 It acknowledges that the most common reason people fail is forgetting to take it, introducing the key problem. - 00:15–00:20 The ad introduces Guday Creatina em Gummies as the solution. - 00:20–00:24 It highlights the convenience of the gummy format, stating that it makes intake automatic and effortless. - 00:24–00:35 The ad concludes with a call to action, urging viewers to assemble a 3-month kit.

# Ad summary A woman promotes Guday Creatina em Gummies supplements as a way to satisfy her sweet tooth while she focuses on her health goals. She explains that the supplements help her diet because she loves sweets and that they also help with her workout performance. # Brand positioning Guday is positioned as a brand that supports consumers in their weight loss journeys by providing gummy supplements to support emotional needs. They aim to occupy a space in the consumer's mind where they can enjoy sweets while still maintaining a diet and health goals. Guday promotes a lifestyle where consumers can satisfy their cravings without compromising their health. The brand pushes against the norm of restricting sweets during weight loss, offering a functional product that addresses emotional cravings while still aligning with health goals. # Product Guday Creatina em Gummies are creatine supplements in gummy form that are intended to satisfy the consumer's cravings for sweets while still supporting their health goals. They come in various flavors and contain zero sugar. These gummies kill a desire for sweets and they also contain creatine which helps with workout performance. This product is for those who are looking to lose weight without giving up sweets. # Visual style The ad has a polished, hybrid aesthetic. It feels like user-generated content, but it is also well-produced. There are quick cuts and smooth transitions. The ad is fast-paced. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Clica no link e garante o seu combo. # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with the woman saying that the viewer has probably heard of an emotional support water bottle. - 00:03–00:07 She pivots to saying that she has to introduce the viewer to her emotional support sweet. - 00:07–00:12 She describes that when she began focusing on her workouts and diet, the thing that sabotaged her the most was her desire to eat sweets. This shows the reason she started using Guday and whose perspective the audience is seeing the story from. - 00:12–00:14 She says it was then that Guday became essential in her routine. This is the continuation of the story, showing the result of using the product. - 00:14–00:19 She follows by explaining that the gummy combo saved her diet and that it has zero sugar. - 00:19–00:21 She describes that they kill the desire to eat sweets, and then she shows herself packing the product to go to the gym. She gives a thumbs up. - 00:21–00:23 She explains that they make a difference in her disposition and workout performance. This continues the story, showing the benefits of the product. - 00:23–00:27 She continues that it is the type of thing that she takes in her bag, leaves on her desk while she studies, and takes to the gym. - 00:27–00:29 She says that she simply does not go without it. - 00:29–00:33 She wraps up by saying that if you need that support in your routine, click the link and guarantee your combo.

# Ad summary This image ad showcases Guday's Creatina em Gummies, which are creatine gummies, presented in a box. The ad highlights a special offer of free shipping and a discount up to R$81.00. # Brand positioning GUDAY is presented as a fun and accessible brand that transforms the consumption of creatine into an enjoyable gummy format. The brand appears to break from the norm of traditional supplement forms, offering a convenient and tasty alternative. By focusing on gummies, GUDAY targets consumers who seek a simpler and more palatable way to incorporate supplements into their routine. This positioning could be emotional, appealing to those who prioritize enjoyment and ease of use alongside health benefits. # Product The featured product is GUDAY Creatina em Gummies, creatine supplements in gummy form. The gummies come in three flavors: pink, yellow, and green. Each bottle contains creatine gummies, which are designed to make supplement consumption more convenient and enjoyable. The ad implies that these gummies are an easy and tasty way to incorporate creatine into one's diet. The primary benefit is likely the simplified and enjoyable consumption method, addressing the barrier of traditional creatine supplements that may be less appealing in taste or form. # Visual style The ad uses a clean, product-focused aesthetic with a soft color palette. The production quality appears to be high, with professionally lit studio shots. The visual motifs include a grid layout and blocky text, with the gradient background providing a modern touch. The overall image treatment includes color grading to match the brand’s color scheme, with a balance between clean product presentation and visually appealing design. # Hooks Headline: HOJE O MIMO É POR NOSSA CONTA! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a promotional message: “HOJE O MIMO É POR NOSSA CONTA!” This message intends to convey an immediate incentive, which is being told from the brand's perspective. - Next, the focus shifts to the offer: “Combos com Frete Grátis e até R$81,00 DE DESCONTO”. This communicates a value proposition, which is conveyed from the brand's perspective to attract viewers with savings and free shipping. - The ad concludes with a visual of the gummy products themselves, presenting the core offering in a visually appealing manner. This shows the viewer the product and the different flavors, which is from the brand's perspective.

# Ad summary This ad for Gummy Creatina features a grid of videos of a creator exercising and highlighting the creatine gummies product. She is seen eating the product and promoting the discount offer. # Brand positioning Gummy Creatina is presented as a delicious and convenient creatine supplement that can be easily integrated into an active lifestyle. The brand seems to target health-conscious individuals who prioritize taste and convenience in their fitness routine. The brand's positioning appears to be functional, focusing on the performance-enhancing benefits of creatine while emphasizing the enjoyable gummy format. It is presented as an alternative to traditional creatine supplements, making it appealing to those who dislike powders or pills. The ad uses a playful tone, highlighting the 'gostosa' (tasty) aspect of the creatine. # Product Gummy Creatina are creatine supplements in gummy form. The product is marketed toward active people. The gummies provide a delicious and convenient way to take creatine, with the ad highlighting the gummy texture and taste. They are easy to consume on the go, whether before, during, or after workouts. The product addresses the purchase barriers of traditional creatine supplements, such as unpleasant taste or difficulty in mixing, by offering a tasty and convenient alternative. # Visual style The ad has a bright and energetic aesthetic, reflecting an active lifestyle. The video clips are of mixed quality, ranging from polished to more casual, selfie-style shots, suggesting a hybrid approach between UGC and professionally produced content. The editing style uses quick cuts between different activities and product shots, creating a dynamic and engaging rhythm. The grid format keeps the pacing quick with multiple points of focus. The audio track doesn't sync with cuts. The overall tone is positive and motivating, appealing to fitness enthusiasts. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:14 The ad opens with a grid of videos featuring a woman in various fitness activities such as running, cycling, swimming, and weightlifting, interspersed with shots of her eating or holding Gummy Creatina. - 00:00–00:14 The presenter looks at the camera. The message conveyed is that the creatine gummies are easy to take and can be incorporated into any active routine. This is from the brand's perspective, showcasing the product's versatility and convenience, with an energetic and enthusiastic tone.

# Ad summary This ad features a woman promoting Guday creatine gummies as a convenient way to take creatine anywhere, anytime. # Brand positioning Guday is presented as a convenient and accessible brand that fits into any lifestyle. The brand aims to occupy a space in the consumer's mind as a fun, easy, and on-the-go supplement option. The brand promotes a healthy lifestyle with the use of supplements, but positions itself against the traditional norms of needing water or a mixer, or creating a mess. The brand values simplicity and ease of use, and caters to individuals with active lifestyles who want to supplement their routine without inconvenience. # Product Guday creatine gummies are a dietary supplement designed for convenient consumption anytime, anywhere. They offer a mess-free and easy alternative to traditional creatine powders that require water and mixing. The ad highlights that two gummies are equivalent to 3 grams of creatine monohydrate. These gummies are marketed for individuals with busy lifestyles who want to incorporate creatine into their daily routine without the hassle of mixing powders. The product is portrayed as suitable for various occasions such as travel, workouts, and work, removing the barriers of needing water or a mixer. # Visual style The ad has a simple and casual aesthetic, shot in a selfie style with natural lighting. The editing is straightforward with quick cuts to show different scenarios. The production quality is polished, giving it a UGC feel while maintaining a clean and professional look. The visuals are timed with the voiceover to emphasize key points about the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A woman, standing in front of a mirror in her home, holds three containers of Guday products. She says that what she loves most about Guday is that she can take them anywhere. This sets up the value proposition that the product is portable and easy to use. - 00:03–00:08 00:03–00:08: The woman acknowledges that when you travel you can take the creatine gummies in your bag. This continues the theme of portability and problem-solving for travelers. - 00:08–00:11 00:08–00:11: The woman says that you can take a creatine gummy in your pocket when you go to the gym. This continues to show the product's ease of use at any time. - 00:12–00:14 00:12–00:14: The woman says that for work, you can keep a container of creatine gummies in your drawer. The point is made that they are easy to keep handy wherever you are. - 00:15–00:19 00:15–00:19: The woman states that creatine gummies don't require water or a mixer, and don't make a mess. This is presented as a direct comparison to existing solutions. - 00:20–00:21 00:20–00:21: The woman shows that two gummies equal 3g of creatine monohydrate. The ad summarizes its core value proposition: convenience, simplicity, and portability. - 00:22–00:26 00:22–00:26: The woman concludes that creatine gummies are creatine that fits into real life, emphasizing that the product's benefits are relevant and practical.

# Ad summary This ad is for the company "MANU," and shows the behind the scenes of how they came up with their latest coupon code. The ad features a female employee who was ignored after she suggested a coupon idea. So, she took it upon herself to change the current coupon to a higher discount, which she is excited about. # Brand positioning MANU is presented in this ad as a youthful brand that offers significant discounts. The ad is presented as a behind-the-scenes look at the company's internal processes, aligning with a casual and fun tone. By featuring an employee's initiative to create a substantial discount against the norm, MANU positions itself as a brand that values creativity and customer satisfaction. # Product The ad promotes a coupon code for the "combo queridinhos da Manu," which translates to "Manu's favorite combo." The specific products included in the combo are not shown in the ad. The coupon code MANUCIT15 offers a 15% discount on top of the existing 30% discount, creating a substantial saving for customers. This offer is highlighted as an employee's initiative, positioning the brand as one that empowers its team to create compelling deals. The product is for customers looking to maximize savings and enjoy a curated set of popular items from MANU. # Visual style The ad uses a casual, behind-the-scenes aesthetic, with a handheld camera feel. It has a UGC feel due to the simple filming style and natural lighting, making it relatable and authentic for viewers. The editing is paced evenly, with a consistent rhythm that matches the spoken dialogue and background music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A blonde-haired woman is sitting at her desk as a woman is standing by her talking to her. - 00:05–00:11 The blonde woman sitting down hears that they can now increase the discount and get 15% off on top of the 30% off combo queridinhos da Manu. - 00:11–00:17 The woman laughs because she knows that her plan has worked and that customers can get the extra discount.

# Ad summary This ad promotes the Guday brand's creatine and melatonin gummies as a daily supplement routine. A young woman enthusiastically shares her personal experience taking creatine gummies in the morning and melatonin gummies at night. She emphasizes the appealing taste of the product, implying they are more enjoyable than typical supplements. # Brand positioning Guday is presented as a modern supplement brand that prioritizes enjoyment alongside functionality. By offering creatine and melatonin in gummy form, the brand aims to occupy a space in the consumer's mind as a more accessible and appealing alternative to traditional pills or powders. This approach combats the perception of supplements as a chore, instead aligning with a lifestyle that values both wellness and pleasure. The brand's tone is casual and enthusiastic, promoting the idea that taking care of one's health can be a fun and tasty experience. By focusing on convenient and delicious formats, Guday pushes against the category norm of bland or difficult-to-consume supplements, leaning into emotional positioning around enjoyment and ease-of-use. # Product The ad features creatine and melatonin gummies by Guday. The creatine gummies, meant for morning consumption, are apple-flavored and support energy and muscle recovery. The melatonin gummies are grape-flavored and designed to promote restful sleep when taken at night. Both products are presented as tasty, gummy supplements, in contrast to traditional pills or powders. The ad highlights the ease and enjoyment of consuming these gummies, suggesting they are a convenient way to incorporate essential supplements into a daily routine. The ad addresses the potential purchase barrier of supplements being unappealing or difficult to consume by emphasizing the delicious taste and easy format of the gummies. The product is presented as an enjoyable addition to a daily routine, emphasizing how good they taste. # Visual style The ad has a casual, UGC-inspired aesthetic, with simple backgrounds. The video consists of a combination of eye-level shots and close-ups. The editing style features mostly static shots with the occasional quick cut to emphasize key moments or transitions. The overall production quality gives off a UGC feel, supporting the casual tone and lending authenticity to the creator's endorsement. The pacing is steady with about two cuts per minute. Cuts, text, and product actions are not timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action O link está aqui embaixo. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator opens the video by presenting a red gummy while stating she works at Guday and highlighting the fact she uses their products herself. - 00:02–00:04 She then cuts to a closer frame to deliver a personal testimonial about using the products herself and a preview of what supplements she takes during the day. - 00:04–00:11 The creator promotes the gummies as part of a daily routine: two creatine gummies in the morning for energy and muscle recovery and melatonin gummies at night for sleep. - 00:11–00:13 She pours the product out of the container to emphasize the gummy-like format. - 00:13–00:17 The creator takes a bite of one of the gummies and chews while emphasizing how much she likes the product. - 00:18–00:23 She reiterates that she has seen how these products are made and she genuinely thinks the product is good, reinforcing her personal endorsement. - 00:23–00:27 The creator encourages the viewer to purchase the product on the site and emphasizes that there is a discount if they click the link below. - 00:28–00:30 She chews another gummy while smiling at the camera to close the advertisement.

# Ad summary A woman unboxes and samples gummy supplements, describing each flavor and benefit. # Brand positioning Guday is presented as a fun and accessible brand of gummy supplements that easily integrate into your daily routine. The brand's tone is enthusiastic, positioning itself as a provider of health supplements that are enjoyable and simple to consume. The tagline "Gummies que melhoram seu dia" (Gummies that improve your day) reinforces this idea. The brand appears to be pushing against the norm of traditional, less palatable supplements, opting for a flavorful gummy format that makes taking vitamins and nutrients a more appealing experience. # Product The ad features three Guday gummy supplements: Vinagre de Maca (apple cider vinegar), Coenzima Q10 com Matcha (Coenzyme Q10 with Matcha), and Melatonina (melatonin). Each product is presented in a clear plastic bottle with a white cap and the Guday logo. The apple cider vinegar gummies are pink and marketed as having the best flavor, with a recommended daily serving of one gummy. The Coenzyme Q10 with Matcha gummies are grey-green, described as small, sweet, and very flavorful, with a serving size of two gummies. The melatonin gummies are not described with flavor but are noted as having an amazing smell. The gummy format is highlighted as a key feature, making it easier to consume the recommended portion. # Visual style The ad has a bright, natural, and casual aesthetic. The editing style includes quick cuts and static shots, enhancing the UGC feel. The production quality aligns with typical social media content. The pacing is consistent throughout the ad, contributing to a steady flow of information. The cuts sync with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator holds a Guday box and states it contains her "daily happiness." - 00:02–00:05 00:02–00:05 She opens the box to reveal Guday gummy supplements, saying "Simplesmente Guday" (Simply Guday), implying the brand is all you need. - 00:05–00:13 00:05–00:13 She shows a bottle of apple cider vinegar gummies, eats one, and says it has the best flavor, noting that even though the portion is one gummy, she could easily eat five. - 00:14–00:24 00:14–00:24 She presents Coenzyme Q10 with Matcha gummies, stating she loves them, pointing out their small size and that the serving size is two gummies. - 00:24–00:30 00:24–00:30 She eats one, comments on its sweet, very tasty matcha flavor, and compares it to drinking the beverage itself. - 00:31–00:37 00:31–00:37 She highlights the smell of the Melatonin gummies. - 00:37–00:39 00:37–00:39 She eats a melatonin gummy, stating the flavor is absurd. - 00:39–00:41 00:39–00:41 She holds up the box again and says the advantage of the gummy is that you can only eat the recommended portion.

# Ad summary This ad shows the Guday brand Creatina em Gummies supplements. The ad shows a woman opening a box of the product and telling viewers that the gummies have helped her stay consistent with her supplementation, as the creatine only works when used daily. The gummies make this easier. She highlights the 'Monta que Desconta' promotion, that gives viewers more discount as they purchase more. # Brand positioning Guday is a gummy supplement brand that aims to make wellness routines more enjoyable and consistent. It positions itself as a brand that understands the difficulties of maintaining a daily supplement regimen. By offering supplements in gummy form, Guday simplifies the process, making it more likely that consumers will adhere to their routine. The brand seems to appeal to individuals who prioritize convenience and enjoyment without sacrificing the benefits of supplementation. # Product The featured product is Creatina em Gummies, a gummy supplement containing creatine. The ad highlights the importance of consistent, daily creatine use for it to be effective, and it positions gummy format as an easier and more enjoyable way to ensure this consistency. The supplement is targeted towards individuals looking to incorporate creatine into their daily routine. Each bottle contains 60 gummies, and the brand offers various flavors such as green apple, red berries, oakberry (acai), and lemon. # Visual style The ad has a polished and modern aesthetic with bright lighting and consistent color grading. The editing style combines quick cuts with static shots to maintain a brisk pace that aligns with the background music. The production quality has a UGC feel, with simple transitions and authentic moments of the product being used in everyday life. This helps to create a sense of trust and relatability. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Corre lá # Point of view - [object Object] # Storyline - 00:00–00:02 A woman opens a package from Guday and is excited about the gift of gummies that make her stronger. - 00:03–00:07 The woman asks if viewers know who gave her the gummies, answering the question by saying Guday did. This is because the brand wants to help her stay consistent with her supplementation routine. - 00:08–00:14 The woman explains that creatine only works when used daily, so the gummy format makes taking creatine every day much easier. - 00:15–00:18 The woman mentions the current 'Monta que Desconta' promotion that Guday has. - 00:20–00:25 The woman shows a screen recording of the 'Monta que Desconta' promotion, where customers can choose their favorite flavors and get more discount as they purchase more pots. - 00:26–00:28 The woman highlights the 20% off promotion. - 00:29–00:33 The woman says that she has already guaranteed her stock for months, so that she does not need to keep repurchasing regularly. - 00:33–00:42 The woman tells viewers to start their routine with pleasure and consistency by building their kit and guaranteeing their favorite gummies with a super discount.

# Ad summary This image ad features a split-screen depiction of a woman struggling to sleep, followed by her sleeping peacefully after taking sleep gummies, emphasizing the product's effectiveness in solving sleep problems. # Brand positioning The brand, as presented in the ad, positions itself as a solution for individuals struggling with sleep issues. The ad promotes a sense of ease and accessibility, suggesting that overcoming sleep problems can be simple and attainable. The brand aligns with a lifestyle of wellness and self-care, implicitly promising a more restful and rejuvenated life. The brand positioning appears to be functional, focusing on performance. # Product The featured product is melatonin gummies aimed at improving sleep quality. The ad suggests these gummies are for anyone experiencing sleep problems. The ad mentions "2 gummies = noite de sono reparadora" (night of restorative sleep). The product offers a convenient and tasty way to address sleep issues. The gummies are explicitly highlighted as a solution to the problem of poor sleep, implying that they can help users achieve a restorative night's sleep. # Visual style The ad features a split-screen composition with contrasting lighting to highlight the 'before and after' states of sleep. The left side is dark and lit by a phone screen, creating a sense of sleeplessness, while the right side is softly lit and peaceful, suggesting restful sleep. The image treatment is clean, with slightly muted tones. The typography is integrated with rounded text bubbles, making it appear approachable and friendly. # Hooks Headline: DORMIR VIROU UM PROBLEMA? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a split-screen showing two contrasting scenarios. On the left, a woman is depicted awake in bed, illuminated by the light of her phone at 2:30 AM, conveying the message of a sleepless night. This is included to highlight the problem that the product aims to solve, with the audience experiencing it from the customer's perspective who is struggling with sleep. - On the right side of the split-screen, the same woman is shown sleeping peacefully, indicating the desired outcome of using the product. This conveys the message of achieving restful sleep through the brand's solution, shown from the customer's perspective. - The text "DORMIR VIROU UM PROBLEMA?" (Is sleeping a problem?) appears prominently, directly addressing the viewer's potential sleep struggles. This conveys the message that the ad understands and empathizes with the viewer's challenges, speaking from the brand's perspective. - The ad concludes with the text "Ainda dá pra mudar isso" (There's still a way to change that) paired with a smiling face emoji, offering hope and reassurance that the problem can be resolved. This conveys the message that the product provides a solution, presented from the brand's perspective.

# Ad summary The ad promotes creatina gummies to help people reach their fitness goals. A fitness influencer shows the product and its gummy texture while communicating the benefits of the supplement. # Brand positioning The brand presents itself as a provider of gummy supplements with creatine. The brand aligns with a fitness-oriented lifestyle, offering a convenient and enjoyable way to consume creatine, breaking from the norm of traditional supplement forms like powders or pills. The brand's positioning is functional, focusing on the simplicity and ease of incorporating creatine into a daily routine. # Product The advertised product is Creatina em Gummies (Creatine in Gummies). These are gummy supplements containing creatine. The product is for people seeking an easier and more enjoyable way to consume creatine, particularly those who may dislike traditional supplement forms. The gummies come in a bottle with a label that clearly states the product name and ingredient (Creatina em Gummies). The advertisement highlights the convenience of creatine consumption through gummies, which could address the purchase barrier of inconvenient or unpleasant supplement formats. The ad conveys that these gummies make it simpler to integrate creatine into one's daily routine. # Visual style The ad has a casual, influencer-driven style. The production quality is good, with clear product shots in a real-world environment (a gym). The image treatment involves bright, clean lighting and a slightly desaturated color palette. The text is bold and overlaid on the image, typical of social media ads. The layout is simple and direct to improve scannability. # Hooks Headline: HOJE O MIMO É POR MINHA CONTA! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the ad opens with a headline that communicates this treat is on them (”HOJE O MIMO É POR MINHA CONTA!”). This sets up a positive and generous tone for the promotion. - From the customer’s perspective, they see the product and are told they can save 20% (”20% OFF”) which provides a strong purchase incentive. - From the customer’s perspective, the ad shows someone in a gym setting with the creatine gummies in hand, emphasizing the convenience and ease of incorporating the supplement into their fitness routine. The customer sees the gummy and hears about free shipping (”+ FRETE GRÁTIS”). - From an external source (rating/reviews), there is a rating of 4.8 stars and that it is “Com base em 589 avaliações” which translates to based on 589 evaluations/reviews.

# Ad summary This ad promotes gummy supplements containing creatine. The ad highlights the benefits of taking the gummies to alleviate tiredness and to improve training and energy levels after 30 days. # Brand positioning The brand appears to focus on ease of use by offering supplements that are chewable. The brand is modern and functional by offering consumers an easy way to obtain creatine to achieve their fitness goals. # Product The product is creatine supplements in gummy form. The packaging features the brand name, 'GUGUM', and the product name 'CREATINA EM GUMMIES', which translates to Creatine Gummies. The gummies are apple flavored and are intended to be used as a nutritional supplement. # Visual style The ad has a clean and bright visual style. The product is well-lit, and the background is a solid color, which helps to focus attention on the product. # Hooks Headline: FIM DO CANSAÇO? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad asks the user, 'FIM DO CANSAÇO?', which translates to 'END OF TIREDNESS?'. This is told from the brand's POV and is intended to capture the viewer's attention. - From the brand's POV, the user is shown benefits of taking the supplement after day 1, including starting an easy habit that is dust-free and mess-free, with the flavor of green apple. This is to position the product as an easy and delicious experience. - From the brand's POV, the user is shown benefits of taking the supplement after day 30, including more strength in training, accelerated recovery, and disposition for everyday. This is to reinforce the results of taking the supplement.

# Ad summary This ad promotes Guday creatine gummies. It addresses the pain point of being stuck in a workout rut by offering a creatine gummy with a fruit flavor that is easy to remember to take. # Brand positioning Guday is presented as a convenient and enjoyable option for individuals seeking to supplement their fitness routine with creatine. The brand seems to target those who may find traditional creatine supplements less appealing due to taste or inconvenience, offering a gummy form that is both flavorful and easy to remember. Guday positions itself as a solution for those looking to overcome stagnation in their workouts, suggesting a functional benefit of improved performance while also aligning with a lifestyle that values simplicity and taste. # Product The advertised product is Guday Creatina Em Gummies, a creatine supplement in gummy form. Each gummy contains 3g of creatine and comes in a red fruit flavor. The product is aimed at individuals looking to enhance their workout performance and avoid stagnation. The gummy format addresses the common purchase barriers of taste and forgetfulness associated with traditional creatine supplements, offering a palatable and easy-to-remember alternative. The packaging highlights the product as a food supplement in the form of gum pastilles. # Visual style The ad has a bright and clean aesthetic, using a solid pink background and minimalist design. The product is centrally positioned and well-lit, emphasizing its features. The layout is simple and easy to scan, with clear text and visual cues. The overall style feels modern and targeted towards a younger audience. # Hooks Headline: ESTAGNADA NO TREINO? 🤨 # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action EXPERIMENTE EM GUDAY.COM.BR → # Point of view - [object Object] # Storyline - The ad opens by asking if the viewer is stuck in their workout, immediately addressing a common frustration for fitness enthusiasts. This creates an entry point for those experiencing stagnant progress, told from the brand's perspective. - Next, the ad highlights three key benefits of Guday creatine gummies: 3g of creatine per gummy, a delicious red fruit flavor, and that they are easy to remember to take. These features are presented to showcase the product's convenience and effectiveness in addressing common barriers to creatine supplementation. This is communicated from a brand's perspective. - Finally, the ad includes a call to action, inviting viewers to try the product by visiting the Guday website. This prompts immediate engagement and encourages viewers to explore the brand's offerings, from the brand's perspective.

# Ad summary This ad is promoting an ecobag from The Guday Club. It features a discount of R$81 and states the offer is only available to those who saw the ad. # Brand positioning The Guday Club presents itself as a modern lifestyle brand centered around curated "combos." The brand's positioning leans into exclusivity through limited-time offers. Its focus appears to be on delivering value-driven bundles rather than selling individual items. The brand uses a contemporary and friendly aesthetic that aims to connect with a youthful, value-conscious demographic. # Product The advertised product is an ecobag from The Guday Club. The ecobag is a reusable tote bag made from a light beige material. The bag features the brand's logo prominently displayed in a stylized script font. The ecobag is being offered as part of a limited-time promotion, where customers can receive a discount of R$81 off their purchase. # Visual style The ad features a clean, minimalist design with a focus on the product and offer. The ad uses a simple color palette of light purple, beige, and green. The product is well-lit and centered in the frame. The typography is clean and legible. The overall aesthetic is modern and approachable. # Hooks Headline: ECOBAG E R$81 OFF # Benefits - [object Object] # Features - [object Object] # Call to action GARANTIR AGORA → # Point of view - [object Object] # Storyline - The ad opens with the statement "ECOBAG E R$81 OFF" to immediately capture attention with a discount offer. This messaging, delivered from the brand's perspective, is designed to create a sense of urgency. - The ad features a product shot of the ecobag. The brand is showcasing the product to allow potential customers to see the product they are advertising. - The phrase "Liberados apenas para quem viu este anúncio" paired with a padlock emoji is meant to signal an exclusive offer to the viewer. This is from the brand's perspective in order to entice the viewer to complete the purchase. - The ad includes the call to action "GARANTIR AGORA →" in a green button at the bottom. This is from the brand's perspective as a way to encourage the viewer to complete the purchase.