How Great Learning Advertises on Meta

# Ad summary This ad promotes IIT Bombay's Certificate in Generative AI. It highlights the course's curriculum, covering topics from RAG to designing multi-step AI agents, and emphasizes the practical application of building GenAI solutions. # Brand positioning IIT Bombay is presented as a leading educational institution offering a certificate program in Generative AI. The brand is positioned as an authority in the field of AI, providing cutting-edge knowledge and skills to build GenAI solutions. The ad emphasizes the practical application of AI concepts, suggesting a focus on real-world problem-solving and innovation. The brand aligns with values of academic excellence, technological advancement, and career development in the rapidly growing field of artificial intelligence. It aims to occupy the space of a trusted and credible source for AI education, catering to individuals seeking to enhance their expertise and stay ahead in the industry. # Product The product being advertised is IIT Bombay's Certificate in Generative AI, a program designed to equip learners with the knowledge and skills to build GenAI solutions. The curriculum covers a range of topics, including RAG (Retrieval-Augmented Generation) and the design of multi-step AI agents. The program is intended for individuals interested in advancing their understanding and application of Generative AI. The ad highlights the practical aspect of the certificate, emphasizing the ability to create real-world solutions. By offering a certificate from a reputable institution like IIT Bombay, the program addresses potential purchase barriers related to credibility and quality of education in the rapidly evolving field of AI. # Visual style The ad features a clean and modern visual style with a focus on conveying information clearly. The production quality appears to be highly polished, with professional graphics and a consistent color scheme. The use of translucent overlays and icons creates a tech-forward aesthetic. The typography is clean and legible, contributing to the overall scannability of the ad. # Hooks Headline: From RAG to designing multi-step AI agents Learn to build GenAI solutions with IIT Bombay's Certificate in Generative AI # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the breadth of the course, from RAG to designing multi-step AI agents, setting the stage for the advanced topics covered. This is told from the brand's perspective to showcase the comprehensive nature of the curriculum. - Next, the ad focuses on the core offering: the opportunity to learn to build GenAI solutions. This is told from the brand's perspective to emphasize the practical application of the course. - The ad concludes by highlighting the credibility and prestige of the certificate, offered by IIT Bombay in Generative AI. This is told from the brand's perspective to build trust and attract potential learners.

# Ad summary The ad promotes an Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers at Bharatiya Vidya Bhavan's SPJIMR, highlighting its strategic decision-making focus, online format, lack of coding prerequisites, and hands-on project portfolio development. # Brand positioning Bharatiya Vidya Bhavan's SPJIMR is presented as an established and reputable academic institution focused on strategic decision-making and cutting-edge technology education. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, accessible, and practically-oriented AI and Generative AI education for managers. The brand aligns with values of professional development, technological advancement, and hands-on learning. It positions itself as an institution that keeps up with industry trends by offering programs in emerging fields like AI and generative AI, catering to professionals seeking to enhance their skills and career prospects. The brand positioning is functional, emphasizing the practical benefits and career-oriented outcomes of its programs. # Product The product is an Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers offered by Bharatiya Vidya Bhavan's SPJIMR. It is designed for managers seeking to enhance their skills in AI and generative AI. The program is a 5-month online certificate course that requires no prior coding knowledge, making it accessible to a broad audience. A key USP of the program is the opportunity to build an AI project portfolio through hands-on projects. This program aims to address the need for managers to understand and leverage AI technologies for strategic decision-making. The ad suggests that the program is worth considering for those who want to stay current with technological advancements and enhance their professional capabilities. # Visual style The ad has a professional and informative visual aesthetic. It combines studio-shot imagery with clear typography and a simple layout. The use of a corporate color scheme (purple, orange and white) and a focused photograph lend credibility to the program. The design is clean and straightforward, prioritizing scannability and clear messaging to quickly convey the program's key benefits. # Hooks Headline: Drive Strategic Decision-Making With AI # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the opportunity to 'Drive Strategic Decision-Making With AI'. This is from the brand's perspective, aiming to grab the viewer's attention by emphasizing the program's potential to improve strategic skills through AI, thus attracting managers seeking professional development. - The ad provides details about the 'Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers'. This is presented from the brand's perspective, informing the viewer about the specific program being offered. The intention is to provide key information to further pique the interest of managers looking to upskill in these areas. - The ad outlines program benefits, including '5-Month Online Certificate', 'No Prior Coding Knowledge Required', and the opportunity to 'Build an AI Project Portfolio through Hands-on Projects'. This part of the story is told from the brand's perspective. It addresses common barriers to entry and highlights the practical, hands-on experience gained through the program.

# Ad summary This is an advertisement for Great Learning, encouraging users to learn to build AI workflows without coding. The ad highlights that the program includes live expert sessions, 10+ AI tools, and requires 3-4 hours per week. It urges viewers to 'Become AI-Native Today'. # Brand positioning Great Learning is an educational brand that positions itself as a provider of accessible and efficient AI learning resources. It challenges the traditional perception of coding as a prerequisite for AI workflow creation, offering a 'without coding' approach, implying ease of access and democratized knowledge. The brand promises efficiency ('3-4 Hrs/ Week') and immediate relevance ('Become AI-Native Today'), aiming to empower individuals to quickly integrate into the AI landscape, contrasting with more complex or time-consuming educational options. # Product The featured product is an AI learning program designed to enable users to build AI workflows without needing to code. It includes live expert sessions, access to over 10 AI tools, and requires a time commitment of 3-4 hours per week. The program targets individuals looking to quickly become 'AI-Native', addressing the potential barrier of coding knowledge and offering a streamlined approach to learning AI. The ad suggests the course is accessible and efficient, making it suitable for those wanting to gain AI skills without extensive time or technical expertise. # Visual style The ad has a professional, clean, and inviting aesthetic with a focus on clarity and approachability. It uses a bright and airy studio shot, creating a sense of trustworthiness and competence. The image treatment includes balanced lighting, natural color grading, and subtle depth of field to keep the focus on the smiling man and the three-dimensional blocks he is holding. The typography is integrated cleanly with a modern sans-serif font. The visual style aims to feel native and easy to scan in a feed. # Hooks Headline: Learn to build AI Workflows without coding # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Become AI-Native Today # Point of view - [object Object] # Storyline - The top of the ad captures attention by declaring 'Learn to build AI Workflows without coding', speaking directly to the viewer’s interest in AI and removing the common barrier of coding, told from Great Learning's perspective. - The bulleted list highlights 'Live expert sessions', '10+ AI Tools', and '3-4 Hrs/ Week' to provide key details about the course, establishing its value and scope, from Great Learning's perspective. - The man featured in the ad smiles and holds three blocks, each featuring the brand logo and each block titled with either 'Lovable' or 'Activepieces'. He appears to be constructing an AI workflow, from the customer's point of view. - The bottom of the ad makes a clear call to action with 'Become AI-Native Today', encouraging immediate engagement with the program, told from the brand's perspective.

# Ad summary This image ad promotes an Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers offered by SPJIMR, showcasing various AI tools like Claude, ChatGPT, Google AI Studio, Copilot, and others. # Brand positioning SPJIMR, presented under the umbrella of Bharatiya Vidya Bhavan, positions itself as an educational institution focused on delivering industry-relevant skills in cutting-edge technologies. The inclusion of "Master Industry-Relevant AI and Generative AI Tools" indicates a commitment to practical knowledge. The brand aims to occupy a space in the consumer's mind as a provider of advanced, applicable education in AI, differentiating itself through specialized executive programs that cater directly to managerial roles. This brand likely targets working professionals seeking to upgrade their skills rather than fresh graduates, evidenced by the 'Executive Certificate Programme'. # Product The product being advertised is an Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers. This is an advanced training program designed to equip managers with the skills to master industry-relevant AI and generative AI tools. The program's USP lies in its focus on both Artificial Intelligence and Generative AI, covering a range of popular AI tools, including Claude, ChatGPT, Google AI Studio, Copilot, Copilot Studio, NotebookLM, LM Studio, LangChain, and Hugging Face. It targets professionals looking to upskill or reskill in the rapidly evolving field of AI, addressing a need for practical, managerial-focused training. # Visual style The ad has a clean, corporate, and informative visual style. The color scheme is dominated by shades of purple and orange, giving it a modern yet authoritative feel. The grid layout with logos provides a clear, organized structure. The image is highly polished and uses flat design elements, conveying a professional and tech-forward brand image. The background mimics digital networks, aligning with the AI and technology theme. # Hooks Headline: Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the educational institution offering the program, Bharatiya Vidya Bhavan's SPJIMR, immediately establishing credibility and academic backing. This is from the brand's perspective, aiming to build trust and recognition from the outset by stating its affiliation and expertise in education and technology. This ensures potential students know who is offering the course and what kind of academic background they can expect from the program, enhancing the brand's authority in the educational space and setting the stage for the course's specific focus on AI and managerial skills. The brand is speaking here to position its offering as credible and professionally relevant. - Following the brand introduction, the ad transitions to its core offering: a course specifically designed to master AI tools relevant to the industry. This is presented from SPJIMR's perspective, focusing on what prospective students will achieve upon completion of the course, highlighting the practical aspect. This section serves to bridge the gap between academic reputation and immediate application of skills. The brand aims to emphasize the practical skills obtained upon course completion, signaling the value proposition to prospective students looking to enhance their capabilities in AI. - The ad concludes by showcasing a variety of AI tools that students will learn to master in the program, from Claude to Hugging Face. This section gives a comprehensive overview of the curriculum. The brand is displaying the full scope of tools and technologies covered, reinforcing the depth and breadth of the program and demonstrating the hands-on approach, ultimately reinforcing the value proposition.

# Ad summary This image ad promotes an executive certificate program in Artificial Intelligence and Generative AI for managers. It highlights the program's focus on building AI strategies, its online format, and the absence of a requirement for prior coding knowledge. The ad also emphasizes the accreditation and high ranking of the offering institution. # Brand positioning SPJIMR (S. P. Jain Institute of Management and Research) is presented as a leading institution for business education. The brand is promoted as a top-ranked, accredited B-school that is forward-thinking with its focus on AI and Generative AI. This suggests a modern, reputable brand offering high-quality educational programs for managers looking to enhance their skills in emerging technologies. It aims to occupy the space of a high-quality, accredited institution. # Product The product advertised is an Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers. This is a 5-month online certificate program that requires no prior coding knowledge. The program is designed for executives who want to build AI strategies that drive business impact. The course aims to provide managers with skills in artificial intelligence and generative AI to improve their business practices. Accreditation is emphasized as a purchase benefit. The program addresses the need for managers to update their skills in the rapidly evolving field of AI, even if they don't have a technical background. # Visual style The ad uses a professional and modern visual style, combining a portrait with digital graphics to convey innovation and expertise. The color scheme is primarily purple and gold, creating a sense of prestige and sophistication. The overall design is clean and organized, making it easy to scan and understand. # Hooks Headline: Build AI Strategies That Drive Business Impact # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a header stating, 'Build AI Strategies That Drive Business Impact,' immediately conveying the course's primary benefit. This is from the brand, introducing the key value managers will gain from the program and setting the stage for further details. - Next, the ad introduces the 'Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers,' clarifying the specific offering. This is from the brand, providing the name and focus of the program to precisely define what is being offered. - The ad notes, '5-Month Online Certificate | No Prior Coding Knowledge Required,' highlighting the program's accessibility and convenience. This is from the brand, addressing potential barriers such as time commitment and technical skills, thereby widening the appeal. - The bottom section features 'Triple Crown Accreditation' logos and a '#1' ranking badge, establishing the program's credibility and quality. This is an external source validating the program's reputation through accreditation and ranking, building trust with potential applicants.

# Ad summary This ad promotes the Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers offered by SPJIMR. It highlights the program's duration, curriculum, required coding knowledge, and faculty expertise. # Brand positioning SPJIMR is presented as a leading institution offering advanced management education. The brand is focused on delivering practical, industry-focused knowledge in emerging fields like Artificial Intelligence and Generative AI. The positioning is functional, emphasizing the school's faculty expertise and curriculum to equip managers with the skills needed for contemporary business challenges. The brand is targeting professionals who seek to enhance their knowledge and careers with cutting-edge technology insights without requiring prior technical expertise, creating an accessible pathway for career advancement. # Product The Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers is a 5-month online certificate program designed for managers who want to learn about AI without needing prior coding knowledge. The curriculum is industry-focused and includes modules on Generative AI and Agentic AI. The program is designed and taught by SPJIMR faculty, highlighting the academic rigor and practical expertise offered. The certificate addresses the need for accessible AI education for professionals, removing the barrier of coding knowledge and focusing on application and strategic understanding for managers. # Visual style The ad uses a clean, professional visual style with a balanced layout. The color palette is soft with a mix of light purples and an orange accent, which is contrasted with a real-world building shot. The overall design is intended to convey credibility and accessibility. The use of icons and concise text enhances scannability in a social feed. The high-quality campus photography grounds the online program in reality. # Hooks Headline: Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the Executive Certificate Programme in Artificial Intelligence and Generative AI for Managers, setting the context. This headline serves to immediately inform the audience of the program's focus and target demographic from the brand's perspective. - Next, the ad highlights key features of the program: its 5-month duration, online format, industry-focused curriculum with modules on Generative AI and Agentic AI, the absence of prior coding knowledge requirement, and its design by SPJIMR faculty. This conveys key benefits to potential students from the brand's perspective. - Finally, the ad includes a visual of the SPJIMR building, grounding the online course in a real-world educational institution from the brand's perspective. This image of a physical campus helps reinforce the institution's credibility.

# Ad summary This ad promotes IIT Bombay's Certificate in Generative AI. It highlights the program's key features, such as being a 5-month online certificate with an industry-focused curriculum, and emphasizes the value of earning a certificate of completion from IIT Bombay. # Brand positioning IIT Bombay is presented as a prestigious and reputable institution offering a Certificate in Generative AI. The brand is positioned as a leader in technical education, providing industry-focused curriculum designed and delivered by IIT Bombay faculty. This positioning aims to attract individuals seeking to enhance their skills and knowledge in the rapidly growing field of artificial intelligence. The brand aligns with values of academic excellence, career advancement, and practical application of knowledge, appealing to those who want to gain a competitive edge in the job market. IIT Bombay follows the category norms of higher education by offering structured programs and certifications, while also pushing against the traditional classroom setting by providing an online learning experience. # Product The product being advertised is IIT Bombay's Certificate in Generative AI, a 5-month online certificate program designed and delivered by IIT Bombay faculty. The curriculum is industry-focused, aiming to provide students with practical skills and knowledge in the field of artificial intelligence. Upon completion of the program, participants earn a Certificate of Completion from IIT Bombay, enhancing their credentials and career prospects. The program addresses the purchase barrier of time commitment by offering a concise, online format, making it accessible to working professionals and individuals with busy schedules. The ad emphasizes the value of gaining expertise in Generative AI from a reputable institution, positioning the certificate as a worthwhile investment for career advancement. # Visual style The ad has a clean and professional visual style, using a combination of text and imagery to convey information about the certificate program. The use of a blue color scheme and clear typography creates a sense of trust and credibility. The photograph of the IIT Bombay building adds a sense of prestige and academic rigor. # Hooks Headline: IIT Bombay's Certificate in Generative AI # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the IIT Bombay brand and its partnership with TCAZI, establishing credibility and authority in the field of education. This is told from the brand's perspective to build trust with the audience. - Next, the ad highlights the key features of the Certificate in Generative AI, such as its 5-month online format and industry-focused curriculum. This is told from the brand's perspective to inform the audience about the program's benefits. - Finally, the ad emphasizes the value of earning a Certificate of Completion from IIT Bombay, reinforcing the program's credibility and potential for career advancement. This is told from the brand's perspective to persuade the audience to enroll in the program.

# Ad summary The image ad is to get people to join the Agentic AI course at IIT Bombay. # Brand positioning IIT Bombay is presented as a prestigious institution of higher education that is leading the way in AI education. The brand promises innovation and advancement in technology, particularly in the field of Artificial Intelligence. The brand aims to occupy the space of a forward-thinking, expert-led educational institution, and it promotes values of academic excellence, technological advancement, and career enhancement. The brand seems to align with a functional positioning, promising performance and expertise in the AI domain. # Product The featured product is a Certificate in Agentic AI from IIT Bombay, an educational credential that signifies expertise and training in the field of Artificial Intelligence. The certificate is targeted towards individuals looking to enhance their skills and career prospects in AI. Explicit details include the association with the Indian Institute of Technology Bombay, implying a certain level of educational rigor and prestige. The USP of this product is the specialized knowledge in Agentic AI, offered by a recognized institution. The product is presented as a career advancement tool, providing individuals with the credentials to lead in AI innovation and addresses the purchase barrier of lacking official recognition in a niche AI domain. The ad focuses on the value of recognized expertise from a leading tech institute. # Visual style The ad has a professional and institutional visual style. The production quality is high, with a clean and well-lit image of the certificate and the person holding it. The visual motifs include a structured layout with clear typography and institutional logos. The image treatment is clean with a focus on clarity and legibility. The typography is integrated in a straightforward and readable manner. The style is designed to convey trust and authority. # Hooks Headline: Lead the Next Phase of AI Innovation # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with logos of IIT Bombay, IIT Edutech, and IIT CS&E to establish the educational institution. This is intended to build trust and credibility around the brand and programs being offered, told from the brand's point of view. - Next, the ad highlights the opportunity to “Lead the Next Phase of AI Innovation” by earning a “Certificate in Agentic AI from IIT Bombay”. This is meant to draw in potential students and innovators to the education offered, told from the brand's point of view. - The ad presents a person holding the framed certificate, as a visual to show the value of the course. This shows the result of taking the course, told from the perspective of a former student.

# Ad summary The ad promotes an AI Transformation and Leadership program at Chicago Booth Executive Education. It features the program details such as being a 10-week online program, monthly masterclasses, and hands-on learning. The ad also includes a professional-looking man in a suit, suggesting a high-level, executive-focused program. The CTA is 'Learn More'. # Brand positioning Chicago Booth Executive Education is presented as a prestigious institution offering executive-level education. The ad emphasizes AI transformation and leadership, suggesting a forward-thinking approach. The brand aligns with values of professional development, expertise, and career advancement. It targets individuals seeking to enhance their leadership skills and knowledge in the field of artificial intelligence. The brand positioning is both functional, providing practical skills, and emotional, offering career advancement and personal growth. # Product The product is an AI Transformation and Leadership program offered by Chicago Booth Executive Education. It is a 10-week online program that includes monthly masterclasses and hands-on learning. The program is designed for individuals looking to advance their careers in the field of artificial intelligence and leadership. The program provides a structured learning environment, expert instruction through masterclasses, and practical experience. The ad aims to address potential barriers to entry by highlighting the online format, making it accessible to busy professionals. # Visual style The ad has a professional and corporate aesthetic. It features a clean layout with a clear division between text and image. The image treatment includes color grading to enhance the professional feel. The typography is large and bold. The style aims to project credibility and seriousness, aligning with the brand's executive education focus. # Hooks Headline: LEAD AI INITIATIVES # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action LEARN MORE # Point of view - [object Object] # Storyline - The ad starts by highlighting the main offering: to LEAD AI INITIATIVES, setting the stage for the program's focus on AI transformation and leadership. This message is from the brand and aims to immediately grab the viewer's attention by promising a key skill in a rapidly growing field. - The ad lists program details such as the '10-Week Online Program', 'Monthly Masterclasses', and 'Hands-on Learning', informing the viewer about the program's structure and content. This is from the brand, providing essential information to potential students, clarifying the format and benefits of the program. - The ad features the Chicago Booth Executive Education logo and the 'LEARN MORE' CTA, directing the viewer to take the next step. This is from the brand, guiding viewers towards further engagement and potential enrollment in the program.

# Ad summary This is an ad for a certificate in agentic AI that is designed and delivered by IIT Bombay faculty. # Brand positioning IIT Bombay is positioned as a leading academic institution offering specialized education in technology and engineering. By associating its name with the certificate, the brand aims to convey credibility, expertise, and a high standard of education. The brand seeks to occupy the space of academic excellence and career advancement in the consumer's mind, particularly for those seeking to enhance their skills in emerging technologies like AI. The brand aligns with values of knowledge, innovation, and professional development, while ignoring trends that favor simplified or shorter-form learning. IIT Bombay's brand positioning is both functional, providing industry-focused curriculum, and emotional, enhancing career prospects and providing a sense of accomplishment. # Product The product being advertised is a 'Certificate in Agentic AI,' designed and delivered by IIT Bombay faculty. This 5-month online certificate program focuses on providing an industry-focused curriculum. The main USP is that it is delivered by a reputable institution, IIT Bombay, thus addressing the purchase barrier of credibility and expertise in the rapidly evolving field of AI. Completing this program results in earning a certificate of completion from IIT Bombay, signifying a level of achievement and competence in the subject. The ad emphasizes the value of structured, in-depth, and credible online learning for professional development. # Visual style The ad features a professional and academic visual style. The production quality is high, with a clear image of the IIT Bombay campus. The layout is clean and structured, using a blue and white color scheme to convey trust and credibility. Typography is legible and straightforward. The visual style aims to project an image of academic excellence and institutional reliability, designed to be easily scannable and informative in a social media feed. # Hooks Headline: Certificate in Agentic Al # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the logos of IIT Bombay and related organizations, establishing the credibility and academic backing of the program. This is told from the brand's perspective, showcasing its authority and prestige in the field of technology and education. - The visual then transitions to an image of the IIT Bombay campus building, further reinforcing the institution's physical presence and legacy. This is also from the brand's perspective, conveying a sense of established history and reliability. - Next, the ad presents the core offering: a 'Certificate in Agentic AI,' designed and delivered by IIT Bombay faculty. This signals the product and its unique selling proposition, told from the brand's perspective, highlighting the program's focus and the faculty's expertise. - The ad concludes with bullet points outlining the program's key features: it is a '5-Month Online Certificate' with an 'Industry-Focussed Curriculum,' and it provides an opportunity to 'Earn a Certificate of Completion from IIT Bombay.' These features are presented from the brand's perspective, emphasizing the practical benefits and career advantages of the program.

# Ad summary This image ad promotes a certificate in Generative AI from IIT Bombay. It features a man holding a tablet with an AI graphic overlay and lists the benefits of the program. # Brand positioning The brand, IIT Bombay, is presented as a leading institution in technology and education, specifically in the field of Artificial Intelligence. The ad positions the brand as an authority in Generative AI, offering a 'Certificate in Generative AI'. The brand aims to occupy the space of providing cutting-edge, industry-relevant education. The brand aligns with values of innovation, growth, and expertise. The brand is functional, focusing on performance and providing solutions for industries. # Product The product is a 'Certificate in Generative AI from IIT Bombay'. It is designed for individuals or professionals looking to enhance their skills and knowledge in the field of Generative AI. The ad highlights the benefits of the program, including the ability to 'Design reliable LLM workflows', 'Adapt foundation models using RAG', and 'Deploy GenAI systems'. The product aims to address the need for skilled professionals in the rapidly growing field of AI. The ad suggests that by obtaining this certificate, individuals can drive innovative solutions and growth across industries. # Visual style The ad has a clean and professional visual style. It uses a combination of a real-life photo and digital graphics. The color palette is primarily blue and white, with orange accents. The image is well-lit and has a modern feel. # Hooks Headline: Drive innovative solutions and growth across industries with GenAI # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a man holding a tablet, overlaid with an AI graphic, suggesting a connection between human expertise and artificial intelligence. This is from the brand's perspective, setting the stage for the offering. - The ad then highlights the core value proposition: 'Drive innovative solutions and growth across industries with GenAI'. This is from the brand's perspective, emphasizing the potential impact of the certificate program. - The ad specifies the offering: 'Certificate in Generative AI from IIT Bombay'. This is from the brand's perspective, clarifying the specific product being advertised. - The ad lists three key skills participants will gain: 'Design reliable LLM workflows', 'Adapt foundation models using RAG', and 'Deploy GenAI systems'. This is from the brand's perspective, detailing the practical benefits of the program.

# Ad summary This image ad promotes IIT Bombay's Certificate in Generative AI. It features a smiling woman in a professional setting, alongside text highlighting the program's key features: a 5-month online certificate, design and delivery by IIT Bombay faculty, and an industry-focused curriculum. # Brand positioning IIT Bombay is presented as a prestigious and credible institution offering advanced educational opportunities. The brand aims to occupy the space of a leader in technical education, particularly in emerging fields like Generative AI. The brand aligns with values of academic excellence, career advancement, and industry relevance. It positions itself as a provider of high-quality, specialized education that can transform one's career. The brand positioning is both functional (providing specific skills and knowledge) and emotional (offering career transformation and enhanced opportunities). # Product The product is IIT Bombay's Certificate in Generative AI, a 5-month online program designed to provide industry-focused curriculum. The program is designed and delivered by IIT Bombay faculty. The ad highlights the program's key features, emphasizing its online format, the expertise of the instructors, and its relevance to industry needs. The ad suggests that this certificate is a valuable investment for individuals looking to transform their careers in the rapidly growing field of Generative AI. The ad addresses the potential purchase barrier of time commitment by highlighting the 5-month duration. # Visual style The ad has a professional and clean visual style. The production quality is high, with clear lighting and sharp focus. The use of a blue color block and orange icons creates a visually appealing contrast. The image treatment includes background blurring to focus attention on the woman and the text. The typography is large and bold, making it easily scannable. The overall style is designed to convey credibility and trustworthiness. # Hooks Headline: Transform your career with IIT Bombay's Certificate in Generative AI # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual of a smiling woman, creating a welcoming and approachable tone. This is intended to draw the viewer in and establish a positive first impression from the perspective of the brand. - The ad then presents the headline, "Transform your career with IIT Bombay's Certificate in Generative AI," which clearly states the value proposition of the program. This is from the brand's perspective, directly addressing the viewer's potential career aspirations. - The ad highlights three key features of the program: "5-month online certificate," "Designed and delivered by IIT Bombay faculty," and "Industry-focussed curriculum." This provides specific details about the program's structure, expertise, and relevance, from the brand's perspective.

# Ad summary This ad promotes a certificate in AI Engineering and MLOps from IIT Bombay Faculty. The ad highlights that it is a 5 month online certificate, requires prior coding experience and will allow you to learn tools like Git, OpenMPI, PyTorch, Slurm, and more. # Brand positioning The Indian Institute of Technology (IIT) Bombay is presented as an authority in the fields of AI Engineering and MLOps. The institution is promoting its faculty's expertise in delivering this certificate program, suggesting a strong academic foundation and hands-on learning experience. This positioning leverages IIT Bombay's reputation to offer a valuable credential in a high-demand tech area, with a focus on practical skills and industry-relevant tools. # Product The product being advertised is a certificate program in AI Engineering and MLOps, designed and delivered by IIT Bombay Faculty. The program is an online certificate that takes 5 months to complete. It is intended for individuals who already have prior coding experience, so they are well-prepared to learn tools like Git, OpenMPI, PyTorch, Slurm, and more. The ad does not explicitly address any purchase barriers. # Visual style The ad uses a clean and professional aesthetic, combining a dark blue color block with a tech-themed graphic to convey credibility and innovation. The layout is simple and direct, with clear typography and minimal distractions. # Hooks Headline: Master Cloud-HPC and MLOps # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing the option to "Master Cloud-HPC and MLOps", which is intended to capture the viewer's attention and highlight the program's core areas of focus. This is from the brand's perspective to the audience. - The ad clarifies that the offering is a "Certificate in AI Engineering and MLOps", presented in a way that gives the impression of credibility. This is from the brand's perspective to the audience. - The ad specifies the program is "Designed and Delivered by IIT Bombay Faculty", which reinforces credibility and signals high-quality instruction. This is from the brand's perspective to the audience. - The ad lists three bullet points: "5 Month Online Certificate", "Prior Coding Experience Required", and "Learn tools like Git, OpenMPI, PyTorch, Slurm, and more." These serve as succinct value statements and requirements. This is from the brand's perspective to the audience.

# Ad summary This image ad promotes a certificate in Generative AI from IIT Bombay. It features a person holding a framed certificate, emphasizing the achievement and credibility of the program. # Brand positioning IIT Bombay is presented as a prestigious educational institution offering cutting-edge technology programs. The brand aims to occupy the space of academic excellence and innovation in the consumer's mind. It aligns with values of higher education, career advancement, and skill development in emerging technologies. The brand positions itself as a leader in technical education, providing valuable credentials for professionals seeking to enhance their expertise in AI. The brand positioning is functional, focusing on the performance and credibility associated with obtaining a certificate from a reputable institution. # Product The product being advertised is a certificate in Generative AI offered by the Indian Institute of Technology (IIT) Bombay through its Educational Outreach program. The certificate is for individuals who have successfully completed the course, as indicated on the certificate itself. The certificate is offered by the Technocraft Centre for Applied Artificial Intelligence (TCA2I) during September 1, 2025 - December 31, 2025. The ad addresses the purchase barrier of credibility by associating the certificate with a well-known and respected institution, making it a worthwhile investment for those looking to enhance their skills and career prospects in the field of AI. # Visual style The ad has a professional and clean visual style, with a focus on showcasing the certificate. The production quality is high, with clear lighting and a simple background that keeps the focus on the certificate. The image treatment includes color grading to enhance the green and white colors of the certificate. The typography is clean and legible, and the overall design is intended to convey credibility and trustworthiness. # Hooks Headline: Earn a Certificate of Completion from IIT Bombay CERTIFICATE IN GENERATIVE AI # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting the opportunity to earn a certificate of completion from IIT Bombay, immediately establishing the value proposition. This is told from the brand's perspective, aiming to attract individuals seeking to enhance their credentials and expertise in Generative AI. - The visual element of a person holding the framed certificate reinforces the tangible outcome of completing the program. This is shown from an external perspective, demonstrating the physical proof of achievement and the credibility associated with the certificate. - The certificate itself provides detailed information about the course, the institution, and the period during which it was offered, further solidifying the legitimacy and value of the program. This is presented from the brand's perspective, offering concrete details to build trust and encourage potential participants to verify the certificate's authenticity via the QR code.

# Ad summary This ad is for a certificate in Agentic AI from IIT Bombay. It highlights the hands-on experience, live faculty-led sessions, guided labs, applied projects and industry-focused curriculum. # Brand positioning IIT Bombay is presented as a reputable and established academic institution that provides online certification in Agentic AI. IIT Bombay offers a faculty-designed and delivered certificate program that focuses on providing the students with a 5-month online program that include hands-on expertise, live faculty-led sessions, guided labs and applied projects, and an industry-focused curriculum. The brand places itself in the academic space that promotes the blend of theoretical knowledge with practical experience. # Product The product is a 5-month online certificate program in Agentic AI (Artificial Intelligence). The program is designed and delivered by IIT Bombay faculty. It offers live faculty-led sessions, guided labs and applied projects, and an industry-focused curriculum. This certification is intended for individuals seeking hands-on expertise in the field of Agentic AI. It addresses the need for a structured and industry-relevant AI education, providing a pathway to gain skills and knowledge. # Visual style The ad has a professional and clean visual style with a blue and white color scheme. It combines text and visual elements to convey information about the Agentic AI certification program offered by IIT Bombay. The production quality appears polished, with clear text and graphics. The visual motif uses a futuristic aesthetic with circuit board patterns, digital glows, and a hand interacting with a digital representation of AI, suggesting innovation and technology. The image treatment involves a gradient background and soft lighting effects, which contribute to a modern, digital feel. # Hooks Headline: Gain Hands-On Expertise in Agentic AI # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the logos of IIT Bombay to establish credibility. The message is delivered from the brand's perspective as a certification provider. - The ad then introduces the main value proposition of the certificate: to “Gain Hands-On Expertise in Agentic AI”. This is communicated from the brand's perspective, speaking to the benefits of the program. - Next, the ad specifies the offering is a "Certificate in Agentic AI / Designed and Delivered by IIT Bombay Faculty". This message is delivered from the brand's perspective, confirming the certification and faculty legitimacy. - The ad provides details about the course benefits. The message is delivered from the brand's perspective, highlighting the programs attributes. - Finally, the ad uses a visual of a hand interacting with a digital representation of “AI” to symbolize human interaction with AI. This is meant to be experienced from the viewer’s perspective as a vision of the course material.

# Ad summary This ad promotes an Applied Generative AI and Agentic AI program offered by Johns Hopkins University and Great Learning. The ad encourages viewers to not just observe AI but to master it, suggesting the program will help elevate their career. # Brand positioning Johns Hopkins University and Great Learning are presented as established institutions that prioritize quality education and career advancement. The partnership between the two implies a blend of academic rigor and practical, industry-relevant skills. The Johns Hopkins brand emphasizes its reputation for engineering excellence and executive education, positioning itself at the forefront of technological advancements. Great Learning is presented as a resource for upskilling in the professional world, catering to individuals seeking to enhance their careers through cutting-edge technologies. # Product The product being advertised is an Applied Generative AI and Agentic AI program offered through Johns Hopkins University's Whiting School of Engineering and Great Learning. The program appears to be designed for individuals looking to elevate their career in the AI field. The ad mentions it's a "LIVE MASTERCLASSES BY JHU FACULTY" program, lasts for "16 WEEKS" and is "ONLINE". The program's title implies a focus on the practical application of generative and agentic AI technologies. The ad positions the program as a way to "master" AI, implying it's more than just an introductory course. # Visual style The ad uses a clean, corporate aesthetic with a limited color palette of blues and white. The design incorporates tech-themed visuals to convey the subject matter, using digital graphics and code snippets to create a modern, high-tech impression. The overall style is polished and professional, intended to build trust and credibility in the institutions offering the program. # Hooks Headline: Don't just watch AI happen—master it! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action APPLY NOW # Point of view - [object Object] # Storyline - The ad starts with a provocative statement, "Don't just watch AI happen—master it!", which is meant to grab the viewer's attention and frame AI as something they should actively engage with, not passively observe. The brand is telling the viewer that it's time to get involved in the world of AI. - Next, the ad presents the solution of "Elevate your career with JHU's Applied Generative AI and Agentic AI program", the Johns Hopkins University and Great Learning are presenting their program as the next step in being active in the field of AI. They are implying the program is comprehensive and will help advance your career. - The ad provides details like "16 WEEKS", "ONLINE", and "LIVE MASTERCLASSES BY JHU FACULTY", this information is coming from the brand to give the viewer more information about the program so that they will click on the button to apply now.

# Ad summary This ad promotes a Certificate in Agentic AI offered by the Department of Computer Science and Engineering at IIT Bombay. It highlights the 5-month online certificate, the industry-relevant curriculum, and the inclusion of live interactive sessions, guided labs, and applied projects. The ad features a laptop with a data-rich screen displaying AI-related charts and graphs. # Brand positioning IIT Bombay is presented as a leading academic institution offering cutting-edge programs in technology and engineering. The ad aims to position IIT Bombay as an authority in the field of Artificial Intelligence, providing industry-relevant education that equips individuals with the skills and knowledge needed to thrive in the evolving tech landscape. The brand promotes values of academic excellence, innovation, and practical application of knowledge, targeting professionals and students seeking to advance their careers in AI. # Product The product being advertised is a Certificate in Agentic AI, offered by the Department of Computer Science and Engineering at IIT Bombay. This is a 5-month online certificate program designed to provide participants with an industry-relevant curriculum. The program features real-world use cases, live interactive sessions, guided labs, and applied projects. The course is designed for individuals looking to enhance their skills and knowledge in the field of AI, specifically in the area of Agentic AI. # Visual style The ad uses a clean, corporate visual style with a focus on conveying information clearly and efficiently. The production quality appears to be high, with professionally designed graphics and a modern aesthetic. The color scheme is dominated by shades of blue, which conveys a sense of trustworthiness, technology, and professionalism. The overall effect is to present IIT Bombay as a credible and authoritative institution in the field of AI. # Hooks Headline: Prepare for the Era of Agentic Al # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a title declaring the era of Agentic AI. This is from the brand's perspective, to grab the viewer's attention and set the stage for the certificate offering in this rapidly growing field. - The ad then displays that a Certificate in Agentic AI is being offered by the Department of Computer Science and Engineering, IIT Bombay. The brand is promoting the product that they provide through their educational institution. - The image highlights key features of the certificate, including its 5-month duration, online format, industry-relevant curriculum, real-world use cases, live interactive sessions, guided labs, and applied projects. The intention is to show prospective students all the benefits and highlights of participating in the course. - The visual element of a laptop screen displaying AI-related data and charts serves to reinforce the course's focus on AI and its practical applications. This visual is intended to convey the real world application of data and technology in this space.

# Ad summary This ad is for The University of Texas at Austin McCombs School of Business, advertising their Post Graduate Program in Artificial Intelligence and Machine Learning. It encourages prospective students to demonstrate their AI expertise by enrolling in the program, rather than just listing it on their resume. # Brand positioning The University of Texas at Austin McCombs School of Business, in partnership with Great Learning, is positioned as a leading educational institution offering advanced programs in Artificial Intelligence and Machine Learning. The brand is presented as prestigious and academically rigorous. It aims to occupy the space of a high-quality, career-focused educational provider. The brand aligns with values of expertise, career advancement, and industry relevance, pushing against the norm of simply acquiring knowledge without practical application. The brand positioning is both functional (providing specific tools and technologies) and emotional (empowering individuals to demonstrate their expertise). # Product The advertised product is the Post Graduate Program in Artificial Intelligence and Machine Learning offered by The University of Texas at Austin McCombs School of Business in partnership with Great Learning. The program is designed for individuals looking to enhance their expertise in AI and machine learning. It covers 38 tools and technologies, provides dedicated career support, and includes live sessions with industry experts. A unique selling point is that it allows individuals to actively demonstrate their AI expertise rather than just listing it on their resume. The program addresses the need for practical application and career advancement in the field of AI. # Visual style The ad has a clean, corporate visual style with a focus on professionalism and credibility. The production quality is high, with a studio-shot image of a man using a laptop, overlaid with AI-related graphics. The color scheme is primarily neutral with pops of blue and orange. There's a clear visual hierarchy, with text elements separated by horizontal and vertical dividers. # Hooks Headline: Demonstrate your Al expertise, don't just list it on your resume # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action APPLY NOW # Point of view - [object Object] - [object Object] # Storyline - The ad begins by stating, 'Demonstrate your AI expertise, don't just list it on your resume,' establishing the central message that the program offers a way to prove skills. This is told from the brand's perspective, highlighting the program's unique value proposition for potential students looking to stand out in the AI field. - Next, the ad introduces the 'Post Graduate Program in Artificial Intelligence and Machine Learning,' clarifying the specific product being advertised. This information is conveyed by the brand, providing context for the problem introduced in the opening line. - The ad lists '38 Tools & Technologies Covered,' followed by logos of technologies such as n8n, python, seaborn, NumPy, pandas, and ChatGPT, showcasing the program's comprehensive curriculum. This serves to build credibility and demonstrate the breadth of knowledge that the program provides. - The ad highlights additional benefits: 'Dedicated Career Support' and 'Live Sessions with Industry Experts,' emphasizing the practical and networking advantages of the program. The brand is sharing details of support available for students, furthering their value proposition. - The ad ends with a direct call to action, 'APPLY NOW,' prompting viewers to take the next step. This is a clear instruction from the brand, designed to drive conversions and encourage immediate enrollment.

# Ad summary The ad promotes Johns Hopkins University's Applied Generative AI and Agentic AI program, highlighting its online format and live masterclasses by JHU faculty. It targets individuals who feel they are falling behind in AI and aims to provide them with the skills they need to transform in the field. # Brand positioning Johns Hopkins University, specifically the Whiting School of Engineering's Executive and Professional Education program, is presented as a leader in AI education through its partnership with Great Learning. The brand positions itself as an institution that provides relevant, cutting-edge skills in emerging fields like Applied Generative AI and Agentic AI. This suggests the brand occupies a space of academic authority combined with practical career advancement, appealing to professionals looking to upskill and stay competitive. The brand's approach is functional, focusing on equipping learners with skills and knowledge to succeed in the rapidly evolving tech landscape, rather than emphasizing emotional appeals. # Product The advertised product is Johns Hopkins University's Applied Generative AI and Agentic AI program, offered in partnership with Great Learning. The program is designed to transform skills in AI, implying it's for individuals looking to advance their knowledge and abilities in this area. The program is online and includes live masterclasses by JHU faculty, which addresses potential purchase barriers related to accessibility and quality of instruction. The program is 16 weeks long. The ad conveys that the program is a valuable opportunity to stay current with AI technology. # Visual style The ad has a professional, corporate visual style, with a focus on technology and data. The production quality is high, with studio-shot elements and clean graphics. The overall color scheme is dominated by shades of blue, creating a sense of trust and competence. The typography is clean and legible, designed for easy scanning and comprehension. The layout is simple and organized, with key information presented clearly. The image treatment includes some blurring effects to create a sense of motion and activity. # Hooks Headline: Tired of playing catch-up with AI? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action APPLY NOW # Point of view - [object Object] # Storyline - The ad opens with a question, "Tired of playing catch-up with AI?" This is told from the customer's perspective, highlighting a common frustration of feeling behind in the rapidly evolving field of artificial intelligence. This is included to capture the viewer's attention and create a sense of relatability. - The ad continues by stating, "Transform your skills with JHU's Applied Generative AI and Agentic AI program," which is told from the brand's perspective. It offers a solution to the problem mentioned in the first beat, positioning the program as a means to gain relevant and valuable skills. - The ad includes visual cues such as a laptop being used and data charts, presented from an external view. It aims to illustrate the type of work and knowledge gained through the program, providing a tangible sense of what the program offers. - The ad closes with key details about the program, such as "16 WEEKS," "ONLINE," and "LIVE MASTERCLASSES BY JHU FACULTY." This is from the brand's perspective. It is included to add credibility, address potential barriers and communicate the specific advantages of the course. - The ad ends with the "APPLY NOW" call to action, which is from the brand's perspective. It prompts immediate action and encourages viewers to take the next step in enrolling in the program.

# Ad summary This ad promotes the Applied Generative AI and Agentic AI program from Johns Hopkins University. It uses the question, "AI is evolving—are you?" to highlight the need for professionals to keep up with technological advancements. # Brand positioning Johns Hopkins University (JHU) is presented as a leading institution for executive and professional education, particularly in the field of engineering and AI. The brand is positioned as an innovator, offering programs designed to lead the AI revolution. Partnered with Great Learning, the brand aims to equip professionals with cutting-edge skills in applied generative AI and agentic AI, positioning itself as a premier destination for professionals seeking to stay ahead in the rapidly evolving tech landscape. The brand emphasizes expertise and future-readiness, providing live masterclasses taught by JHU faculty, suggesting a blend of academic rigor and practical application. # Product The advertised product is JHU's Applied Generative AI and Agentic AI program, designed to help professionals lead the AI revolution. The program is delivered online over a period of 16 weeks, featuring live masterclasses by JHU faculty. It targets individuals looking to acquire cutting-edge skills in the rapidly evolving field of artificial intelligence. The key selling points include the opportunity to stay ahead in AI, gain expertise from a prestigious university, and benefit from a flexible online format. # Visual style The ad features a professional and modern design aesthetic. The color palette is dominated by a dark blue background, which provides a clean and sophisticated backdrop. The image quality is high, suggesting a studio shot or professionally sourced image. The typography is clean and legible, contributing to the overall polished feel. The layout is simple and well-organized, with key information presented in a clear and concise manner. There is a subtle texture in the background. # Hooks Headline: AI is evolving – are you? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action APPLY NOW # Point of view - [object Object] # Storyline - The ad begins with the question, "AI is evolving - are you?" This intends to grab the viewer’s attention by posing a relevant question about the current state of AI, presented from the brand's perspective, and prompting them to consider whether they are keeping pace with technological advancements. - The ad continues by stating, "Lead the AI Revolution with JHU's Applied Generative AI and Agentic AI program." This message is from the brand, promising viewers that enrolling in the program will enable them to become leaders in the AI field, thereby progressing the narrative by presenting the program as a solution to the initial question. - The ad provides details about the program, stating, "16 WEEKS ONLINE LIVE MASTERCLASSES BY JHU FACULTY." This information is presented from the brand to emphasize the program's structure and benefits, further incentivizing viewers to apply. This clarifies the offer and format of the program. - The ad concludes with a button labeled "APPLY NOW." This final directive is from the brand, intended to encourage viewers to take immediate action, completing the narrative by providing a clear call-to-action.