How Grab Advertises on Meta

# Ad summary This animated ad for GrabCar promotes discounts with the promo code YUKGRAB. The visuals are simple and colorful with the Grab car moving back and forth across the screen. The audio track is energetic. # Brand positioning Grab is presented as a practical and economical transportation solution in this ad. The brand aims to occupy a space in the consumer's mind as a reliable and accessible option for daily commuting, emphasizing affordability and convenience. The brand aligns with a lifestyle that values efficiency and cost-effectiveness. This ad focuses on a functional positioning, highlighting the service's ability to save money on transportation. Grab seeks to be a cost-effective alternative, directly appealing to budget-conscious consumers. # Product This ad showcases GrabCar, a ride-hailing service by Grab, emphasizing its economical aspect. The ad is aimed at users who are looking for affordable transportation options. The key selling point is the discount offered through the promo code "YUKGRAB," which can save users up to 30RB. The ad demonstrates the everyday use of GrabCar for commuting and getting around town. The advertisement addresses potential cost barriers by highlighting the discounts available. # Visual style The ad has a simple, cartoon-like aesthetic with bright, flat colors and clean lines, lending it a playful and approachable feel. The editing style is static, with the car moving back and forth. The production quality is a basic animation style. The ad's pacing is slow, as the car moves and stops, allowing viewers to easily absorb the information. The visual elements are timed with the music to emphasize key points, such as when the car stops to highlight the discount. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a car driving across the screen. This creates a visual of movement and transport, immediately signaling the nature of the advertised service. - 00:01–00:14 The car stops, and the text "hemat tiap hari" (save every day) appears, along with a promo code and discount, positioning Grab as an economical choice. This is from the brand's perspective, with a focus on the value proposition. - 00:01–00:14 As the ad loops, cars are seen driving in the background, reinforcing the idea of constant service and availability. - 00:08–00:13 The sound of a car horn honking reinforces the idea of affordable transportation.

# Ad summary This ad promotes GrabCar, highlighting its affordability for daily commutes. The ad features bright, eye-catching visuals and upbeat music to convey a sense of convenience and cost-effectiveness. # Brand positioning GrabCar is positioned as an affordable and convenient transportation solution for everyday use. The ad emphasizes the brand's commitment to saving customers money, presenting GrabCar as a practical choice for frequent commuting and travel. The brand's tone is energetic and modern, aligning with the fast-paced lifestyle of urban commuters. # Product The ad features GrabCar, a ride-hailing service designed for convenient and affordable transportation. The service is promoted with a focus on cost savings, highlighted by a promotional discount of 30 RB (currency not specified). The ad emphasizes that GrabCar is suitable for daily commutes, as highlighted by the phrase "hemat tiap hari" (save every day). The payment can be done through QRIS. # Visual style The ad features a clean and modern aesthetic with bold colors and graphics. The editing is fast-paced with smooth transitions, creating an energetic feel suitable for social media platforms. The production quality is polished, giving it a commercial appeal. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with an emphasis on cost savings for daily travel. - 00:03–00:07 A discount of 30 RB is promoted along with the promo code 'YUKGRAB'. - 00:07–00:08 The scene transitions to display a QRIS payment method. - 00:08–00:10 The ad repeats and concludes with a promotional message and the GrabCar logo.

# Ad summary This image ad for GrabMart features a woman working at a desk, with post-it notes displaying deadlines and grocery needs. It promotes the convenience of ordering groceries online through GrabMart, highlighting benefits like fast delivery, discounts, and a wide selection. # Brand positioning GrabMart is positioned as a convenient and stress-free grocery delivery service. The brand promises to make grocery shopping easy, fast, and reliable. This positions GrabMart as a modern solution for busy individuals and families who value time and convenience, eliminating the traditional hassle of grocery shopping. It follows category norms by focusing on speed and convenience, while setting itself apart with user-friendly features and a commitment to solving common customer pain points in the grocery shopping experience. # Product GrabMart is an online grocery delivery service that allows customers to order groceries and have them delivered quickly. It offers several benefits, including delivery in as little as an hour ("sejam sampai"), discounts on shipping costs ("diskon ongkir"), and a wide selection of products ("pilihan lengkap"). GrabMart is designed for individuals who want to save time and avoid the stress of traditional grocery shopping, as suggested by the phrase "No cemas, no stress." The ad specifically addresses purchase barriers such as the need for last-minute items ("Vitamin habis!!") and the inconvenience of regular grocery trips ("Belanja bulanan!!"), showcasing GrabMart as a convenient solution for both planned and urgent grocery needs. The core message is that GrabMart simplifies grocery shopping by offering a reliable, fast, and affordable delivery service. # Visual style The ad has a clean and modern visual style with a bright color palette, using a combination of realistic and graphic elements to convey its message. The production quality appears highly polished, with studio-shot visuals. The image treatment includes background removal and color grading. Typography is integrated in a way that is large and bold, increasing scannability and stop power in feed. The style contrasts platform-native content by using a high-design approach, giving the ad a professional and trustworthy feel. # Hooks Headline: Belanja. Terima Beres # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a scene of a woman working at her desk, surrounded by post-it notes reminding her of deadlines and grocery needs. This sets the stage by illustrating the common struggles of managing work and daily errands, immediately establishing a relatable scenario from the customer’s perspective, which is meant to grab the customer's attention by showing them that the brand understand's their needs. - The ad transitions to a close-up view of the groceries being delivered, emphasizing the speed and convenience of the service. This shift in perspective highlights the solution offered by GrabMart, conveying the message that the brand can seamlessly integrate into the customer's busy lifestyle and handle their grocery needs efficiently. The perspective shifts to the brand. - The ad highlights key benefits of GrabMart, such as delivery within an hour, discounts on shipping, and a wide selection of products. This reinforces the value proposition of the service, informing the audience about the tangible advantages of choosing GrabMart. The brand is showcasing why its services are beneficial to the customer. - The ad concludes with the tagline "Belanja. Terima Beres" (“Shop. Receive Done”), summarizing the effortless experience that GrabMart provides. This serves as a concise and memorable takeaway, reinforcing the core message of convenience and simplicity offered by the brand. The message is from the brand's perspective.

# Ad summary This ad promotes GrabMart as a convenient solution to simplify shopping by providing delivery of items. It features an image of a woman sitting at a desk, with a grocery bag of items being delivered. The ad communicates the idea of not having to worry or stress, offering perks like same-day delivery, discounted delivery fees, and a complete selection of products. # Brand positioning GrabMart is presented as a convenient and stress-free online shopping solution. The brand aims to occupy a space in the consumer's mind as a reliable and efficient service that simplifies the process of grocery shopping. The brand promotes values of convenience, speed, and variety. The ad pushes against the traditional norm of physically going to the store and spending time shopping. The brand positioning is both functional (providing efficient delivery services) and emotional (reducing stress and worry associated with shopping). # Product GrabMart is an online service that delivers groceries and other essential items directly to customers. It promises a hassle-free shopping experience with perks such as same-day delivery, discounted delivery fees, and a complete selection of products. The service caters to individuals who want to avoid the stress and time commitment of traditional shopping. It addresses potential purchase barriers by highlighting the convenience of delivery and reduced costs. The overall message is that GrabMart is a convenient solution worth trying for simplifying one's shopping needs. # Visual style The ad features a polished, studio-shot visual style with a clean and bright aesthetic. The use of flatlay-style props (sticky notes, desk items) adds a personal touch, while the overall image treatment is bright and vibrant with professional lighting. The typography is large and bold, making it easy to read and visually appealing. The ad contrasts with the typical norms of a standard product shot, as it is placed within a scene that allows the viewer to imagine themselves having that same problem. # Hooks Headline: .Belanja. Terima Beres # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a green background displaying the GrabMart logo and the phrases "No cemas, no stress" and ".Belanja. Terima Beres." These phrases set the tone by promising a stress-free shopping experience. The brand is telling this part of the story to position its service as a convenient and hassle-free solution. - The visual shows a woman sitting at a desk with a laptop, suggesting she is working. A grocery bag is being delivered, offering convenient solutions for her needs. This demonstrates the ease and accessibility of the service. The woman in the image conveys a sense of ease and relaxation, with a smile on her face. The customer's POV shows how convenient the product is by incorporating the grocery shopping into their everyday life. - Sticky notes with the text "Deadline 2 PM!!", "Belanja bulanan!!", and "Vitamin habis!!" are added to the scene. These notes convey the convenience and efficiency of the product. These notes indicate that GrabMart can take care of the shopping for her needs, which are delivered to her. The customer is showcasing the real life application and convenience of the product by delivering the groceries while at work. - Icons with the text "sejam sampai", "diskon ongkir", and "pilihan lengkap" are shown. These convey the speed, affordability, and variety of the service, emphasizing the key benefits. The brand is conveying their features and benefits to highlight their advantages.

# Ad summary This is a vertical video ad for GrabMart, an online grocery delivery service, featuring a woman working at her desk while ordering groceries on her phone. The ad emphasizes the convenience and stress-free nature of using GrabMart to receive groceries quickly and easily. # Brand positioning GrabMart is presented as a convenient and stress-free online grocery delivery service. The brand aims to occupy the space of a quick and efficient solution for grocery shopping, aligning with a busy lifestyle and promoting ease and convenience. The brand pushes against the norms of traditional grocery shopping, such as time-consuming store visits and long lines, by offering a seamless and hassle-free experience. The brand positioning is both functional (convenience, speed) and emotional (stress-free). # Product GrabMart is an online grocery delivery service that allows users to order groceries through the Grab app. The service is designed for individuals who want to avoid the hassle of traditional grocery shopping. Key features include delivery within an hour, discounted delivery fees, and a wide selection of products. The ad addresses the pain points of running out of essential items and needing to shop frequently. The product is presented as a convenient solution for those who value time and ease of shopping. The ad emphasizes that the service makes grocery shopping easy and stress-free. # Visual style The ad has a polished and professional aesthetic with bright lighting and clear visuals. The editing style is simple and straightforward, with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is moderate, allowing the viewer to take in the information presented. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with the GrabMart logo and tagline, establishing the brand identity and value proposition. - 00:02–00:03 A woman is shown working at her desk, surrounded by sticky notes indicating various errands and deadlines, visually representing a busy and stressful lifestyle. This sets the context for the need for a convenient solution. - 00:03–00:05 A hand delivers a GrabMart bag filled with groceries to the woman at her desk, illustrating the convenience and ease of the delivery service. - 00:05–00:06 The woman smiles and looks relieved, showing the positive emotional outcome of using GrabMart to handle her grocery shopping needs.

# Ad summary The ad promotes GrabModal, powered by OVO Finansial, and features a man in a GrabCar Plus shirt making a peace sign, conveying that users can pause payments and have smooth feelings. # Brand positioning GrabModal, powered by OVO Finansial, is presented as a service that provides financial solutions, specifically loans. The branding is aligned with ease and user-friendliness, as indicated by the tagline 'PINJAM TENANG' (borrow peacefully) and the visual of a smiling man. The brand aims to occupy a space of trust and convenience in the consumer's mind, providing financial assistance without added stress, and this is done through a functional positioning that focuses on the simplicity and peace of mind it offers to Grab drivers. # Product The product being advertised is GrabModal, a financial service that allows users to borrow money with the ability to pause payments. It is presented as a means to achieve 'mulus perasaan' (smooth feelings), indicating emotional relief and reduced stress associated with financial obligations. This product is for GrabCar drivers. The USP is the ability to pause payments, addressing a common purchase barrier by providing flexibility and easing financial strain. # Visual style The ad utilizes a clean and friendly visual style, using bright, contrasting colors (green and turquoise) to capture attention. The use of a real person (a GrabCar driver) and simple graphics contributes to a relatable and approachable feel. The overall design is simple and straightforward, with a focus on clear messaging and a positive, upbeat tone. # Hooks Headline: Bisa jeda bayar, bikin mulus, perasaan # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the GrabModal logo and tagline 'Powered by OVO Finansial' to establish brand identity and credibility. The brand is telling the audience about its product and association with a known financial service. - The copy 'Bisa jeda bayar, bikin mulus, perasaan' communicates the core benefit of GrabModal, which is the ability to pause payments and achieve peace of mind. The brand is stating what users of the service will get by using GrabModal. - The visual of a smiling man in a GrabCar Plus shirt, identified as 'Eko, Mitra GrabCar,' humanizes the brand and creates a relatable persona for potential users. Eko is sharing his experience and demonstrating to potential customers that other GrabCar drivers use and are satisfied with GrabModal.

# Ad summary This ad promotes GrabModal, a financing service powered by OVO Finansial, through a testimonial from a GrabCar driver. The ad highlights the ease and convenience of the service with the tagline, "Smooth, no documents needed, all matters go smoothly." # Brand positioning GrabModal, powered by OVO Finansial, is presented as a hassle-free and accessible financing solution, designed to support Grab drivers. The brand aims to occupy a space in the consumer's mind as a reliable partner that simplifies financial processes for its users. The brand aligns with values of convenience and ease, pushing against traditional norms of complicated loan processes. It positions itself as a driver-focused, functional service, designed to make financial tasks easier for the gig economy worker. # Product GrabModal is a financing service powered by OVO Finansial that offers loans to Grab drivers. The ad emphasizes the ease and convenience of using the service, highlighting that it's "smooth" and requires no documentation. This suggests a streamlined application process designed for the busy lifestyles of Grab drivers, helping them manage their finances more efficiently. The unique selling proposition (USP) is the simplicity of the service, directly addressing the purchase barrier of complicated paperwork and time-consuming procedures typically associated with loans. # Visual style The ad has a clean and friendly visual style with a focus on approachability. It uses a bright green and purple color scheme with rounded shapes, contributing to a welcoming aesthetic. The image appears to be moderately polished, combining elements of a user-generated selfie (suggesting authenticity) with professional graphic design (brand logos and text overlays). The overall style is native to social media, resembling a casual endorsement. # Hooks Headline: Mulus, gak pake dokumen, lancar semua urusan # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the logos for GrabModal and OVO Finansial, immediately establishing the service being advertised and its affiliation. The intention is to quickly identify the offering and its parent companies, providing immediate context to the viewer from the brand's perspective. - The ad features a testimonial from a GrabCar driver named Neneng, who endorses the service. The purpose is to build trust and credibility by showing a real person benefiting from GrabModal, providing a relatable endorsement from the customer's perspective. - The testimonial is reinforced by the tagline "Mulus, gak pake dokumen, lancar semua urusan" which translates to "Smooth, no documents needed, all matters go smoothly," further emphasizing the ease and convenience of using GrabModal. The brand is conveying its core value proposition of simplicity and efficiency, assuring potential users of a seamless experience from the brand's perspective. - The ad concludes with the Grab logo displayed on the jacket of the GrabCar driver, reinforcing brand visibility and association. The intention is to further solidify the connection between Grab and its financing service in the viewer's mind from the brand's perspective.

# Ad summary This ad promotes GrabBike, highlighting it as a convenient and affordable transportation option. The ad uses vibrant colors and catchy music to attract attention, emphasizing the cost-effectiveness and ease of use of the service. # Brand positioning GrabBike is presented as a convenient and cost-effective urban transportation solution. The brand promotes accessibility and ease of use, positioning itself as a budget-friendly alternative for navigating city streets. The brand targets commuters and individuals seeking quick and reliable transportation, emphasizing affordability and efficiency. The brand differentiates itself by offering a simple and accessible service, directly competing with traditional transportation options with a focus on low prices. # Product GrabBike is a motorcycle ride-hailing service that offers a cost-effective transportation option for navigating urban environments. The service is designed for individuals seeking affordable and efficient commutes, with the ad highlighting a promotional fare of Rp 7,000. The USPs of GrabBike, as implied in the ad, are its affordability and convenience for short-distance travel. The product addresses the purchase barrier of high transportation costs by emphasizing its budget-friendly pricing. The ad shows the product in the context of everyday commuting, implying its suitability for daily use. # Visual style The ad features a vibrant and colorful aesthetic with a cartoonish style. The editing is fast-paced, designed to capture attention quickly. The production quality appears to be a mix of graphic design and live-action, aiming for a lively and promotional feel. The pacing is quick, aligning with the energetic music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Cek Sekarang! # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a graphic showcasing the GrabBike service. - 00:02–00:05 A man in a GrabBike uniform gives an okay sign, reinforcing the message that the product is cheap and non-stop.

# Ad summary This GrabCar ad promotes the service as the cheaper option for transportation. With the slogan “Lebih Murah Dari Sebelah!!”, which means “Cheaper Than Next Door!!”, the ad invites viewers to try GrabCar for its affordable prices, emphasizing that the service is “Murah nonstop tiap hari”, which means “cheap non-stop every day”. The creative leverages bright visuals and catchy music to capture attention and communicate the message of affordability. # Brand positioning GrabCar is presented as an affordable and convenient transportation solution. The ad positions GrabCar as a budget-friendly alternative, directly stating it's cheaper than other options with the slogan "Lebih Murah Dari Sebelah!!" The brand emphasizes value and accessibility, suggesting that daily commuting or travel needs can be met without breaking the bank. The use of vibrant colors and energetic music reinforces a fun and approachable brand image, targeting a broad audience seeking cost-effective travel solutions. # Product The ad promotes GrabCar as a car transportation service accessible through the Grab app. The primary feature highlighted is its affordability, emphasized by the slogan "Lebih Murah Dari Sebelah!!" and the phrase "Murah nonstop tiap hari". The ad visually showcases a car, implying comfort and convenience. A key detail is the price point of Rp 9 Ribuan, which is equivalent to approximately $0.55 USD, positioned as a daily rate, suggesting the service offers consistently low prices. The ad targets users seeking a budget-friendly alternative to other transportation options, addressing the need for affordable daily transport. The "Baru! Bayar Pake QRIS" detail suggests that the app now includes the option to pay using a QR code. # Visual style The ad employs a bright and energetic visual style, using bold text animations, and vibrant colors. The editing is fast-paced and tightly synced with the music, creating a sense of urgency and excitement. The overall production quality is clean and polished, fitting for a commercial advertisement. # Benefits - [object Object] # Features - [object Object] # Call to action Download sekarang # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a dynamic visual of the phrase “Lebih Murah” (“Cheaper”), bursting through a green screen. This aims to immediately grab attention and introduce the core message of affordability. - 00:01–00:02 The text transitions to the full slogan “Lebih Murah Dari Sebelah!!”, reinforcing the claim that GrabCar is more affordable than competitors. The addition of lightning bolt visual effects adds emphasis and excitement. - 00:02–00:04 The visual expands to show a car graphic and a callout of “Tiap hari harga Rp 9 RIBUAN” (“Everyday Price Rp 9 THOUSAND”), further solidifying the price point and the cars. This reinforces the everyday affordability of the service and the convenience of booking a car. - 00:04–00:09 The voiceover then sings a catchy jingle, emphasizing that GrabCar is “Murah nonstop tiap hari” (“cheap non-stop every day”) and encouraging viewers to check the app now. - 00:09–00:13 The jingle repeats with variations to reinforce the message that GrabCar is affordable and convenient. - 00:13–00:14 The ad concludes with the GrabCar logo. This serves as a final brand reinforcement.

# Ad summary This ad uses a split-screen format to compare the experiences of GrabCar users with and without the GrabUnlimited membership. It highlights the extra discounts available to members, creating a sense of FOMO for non-members. # Brand positioning Grab is presented as a ride-hailing service that offers added benefits through its GrabUnlimited membership. The brand aims to occupy the space of convenience and value, particularly for frequent users. Grab promotes the idea of getting more for your money by showcasing how GrabUnlimited members receive extra discounts. This brand positioning is both functional (saving money) and emotional (avoiding feelings of missing out). The ad leans into a playful tone, using humor and exaggerated reactions to highlight the disparity between the two experiences. # Product The advertised product is GrabUnlimited, a membership program within the Grab app that provides additional discounts on GrabCar rides. It targets users who frequently use the Grab ride-hailing service and want to save money on their trips. The ad explicitly states that GrabUnlimited members receive "diskonnya emang lebih diskon" (the discount is indeed more discounted). The main USP is that members get access to deeper discounts than regular users. The ad addresses the purchase barrier of potential FOMO by visually showcasing the excitement and benefits that members enjoy compared to non-members. By highlighting these extra savings and benefits, the ad encourages viewers to join GrabUnlimited to avoid missing out. # Visual style The ad has a bright and playful aesthetic with a split-screen format that creates a clear visual comparison. The production quality is polished, with clean graphics and smooth transitions. The editing is relatively quick, with cuts timed to the music's rhythm. The use of exaggerated visual effects on the right side of the screen emphasizes the FOMO concept. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Yuk, join member sekarang! # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a split screen showing two men entering similar cars. Upbeat music plays. - 00:02–00:03 00:02–00:03 Graphics appear above each person showing "Diskon GrabCar Plus" on both sides, with an additional "Diskon Grab Unlimited 5rb" appearing only above the man on the left. The man on the right is questioning the value he's getting. - 00:03–00:04 00:03–00:04 The man on the right says "Kok diskonnya lebih diskon?" (Why is the discount more discounted?), expressing his confusion and slight envy. - 00:04–00:06 00:04–00:06 The man on the right exclaims "Mau banget!" (I want it so bad!). - 00:06–00:10 00:06–00:10 The man on the right is getting blasted with lightning, reacting with exaggerated emotion to show his regret. The man on the left says, "Jangan ngiri bos." (Don't be jealous boss), followed by "Member GrabUnlimited, diskonnya emang lebih diskon" (Member GrabUnlimited, the discount is indeed more discounted). This reinforces the value proposition. - 00:10–00:13 00:10–00:13 The ad shows a hand tapping on a phone screen displaying the GrabUnlimited membership offer. The man on the left says "Yuk, join member sekarang!" (Let's join member now!), providing a call to action.

# Ad summary This GrabFood ad features a simulated earthquake to grab viewers' attention and promote their low-cost delivery services. # Brand positioning GrabFood is presented as a cost-effective and convenient food delivery service, particularly highlighting the affordability of its delivery fees. The ad promotes the idea that GrabFood offers the lowest delivery fees in the city, making it an attractive option for consumers looking to save money while enjoying food from their favorite restaurants. The brand is positioned as a practical choice for everyday use, emphasizing value and accessibility. # Product The ad promotes GrabFood's food delivery service, emphasizing its affordability and convenience. The service is highlighted as offering the "lowest delivery fees in the city", starting from Rp2rb, with the note that prices may vary. The service is accessible via app download through Google Play and the App Store. The displayed interface shows the "Pilihan Pengantaran HEMAT" (Economical Delivery Options), suggesting value as a key differentiator. The inclusion of various food dishes like noodles, tofu, and beverages demonstrates the wide array of options available through the GrabFood platform. # Visual style The ad uses a simple, bright color palette of green and yellow. It features a dynamic visual effect with the shaking screen to create a sense of urgency and grab attention. The editing is straightforward, with no complex transitions or visual effects beyond the screen shaking. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download Sekarang! # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a green screen displaying the GrabFood logo and text promoting low delivery fees. - 00:01–00:14 Suddenly, the screen shakes violently as if experiencing an earthquake. - 00:01–00:14 Throughout the shaking, the GrabFood app interface with food images and download options remain visible, underscoring the service's constant availability.

# Ad summary This GrabFood ad features a man in traditional Indonesian attire enjoying a variety of foods arranged on a tray. The ad highlights the GrabFood service, offering discounts and affordable delivery fees. The ad presents a vibrant, celebratory tone through music and visuals, emphasizing the ease and affordability of ordering from a variety of restaurants through GrabFood. # Brand positioning GrabFood is presented as a convenient and affordable food delivery service that partners with a wide array of restaurants. The brand aims to occupy a space in the consumer's mind as the go-to platform for ordering food from various establishments. It promotes the values of convenience, variety, and affordability, and appears to follow category norms by highlighting discounts and ease of use. The brand positioning is both functional, focusing on simplicity and accessibility, and emotional, aiming for satisfaction and enjoyment through the variety of food options. # Product The advertised product is the GrabFood delivery service, which allows users to order food from a diverse range of restaurants through a single platform. The service is for anyone looking for a convenient way to access a variety of cuisines without having to leave their location. The ad explicitly states discounts of up to 35% and affordable delivery fees. The USP is the combination of wide variety, discounts, and affordable delivery. The use occasion shown is enjoying a feast of various foods. A purchase barrier addressed is the cost of delivery, which is mitigated by offering affordable fees. The ad conveys that GrabFood is worth trying because of the savings and convenience it offers in accessing a wide range of food options. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting and static shots. The editing style uses static shots, creating a consistent visual presentation. The production quality is high, supporting the intended tone of a widely accessible and trustworthy service. The pacing is slow and steady, focusing on clearly presenting information. The visuals are synced with the music beats to help keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad starts with a static shot of a man in traditional Indonesian attire seated behind a table full of food while holding a piece of chicken. A graphic appears highlighting the discount and affordable delivery fees, along with restaurant logos. The message conveys that GrabFood is offering promotions for its service, and the man’s presence gives a local cultural tone. - 00:05–00:14 00:05–00:14 The music continues, and the visual remains static, reinforcing the message of GrabFood's discounts and the availability of various restaurants. This is from the brand's perspective, conveying the benefits and wide selection available through the service.

# Ad summary This is a video ad for GrabCar Plus. The ad features a man in a green shirt standing next to a car and a woman, promoting the cleanliness and newness of GrabCar Plus vehicles. The ad includes text overlay and music. # Brand positioning GrabCar Plus is presented as a premium transportation service within the Grab ecosystem, emphasizing vehicle quality and cleanliness. The brand positions itself as a reliable and comfortable option, contrasting against potentially less maintained alternatives. By focusing on the 'new car' experience, GrabCar Plus aims to evoke feelings of freshness and assurance, targeting customers who value a higher standard of ride quality and vehicle maintenance. # Product The advertised product is GrabCar Plus, a premium tier within the Grab ride-hailing service. It focuses on providing a ride experience in new, well-maintained vehicles. The ad highlights that these cars are consistently cared for, implying a higher standard of cleanliness and comfort. This appeals to users looking for a more reliable and pleasant transportation option, suggesting that GrabCar Plus addresses concerns about vehicle quality that may exist with standard ride-hailing services. # Visual style The ad has a clean and corporate aesthetic. The video features a green gradient background. The production quality is polished. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a visual of a GrabCar Plus vehicle with a driver and passenger. - 00:02–00:14 The ad highlights the service's focus on providing rides in new and well-maintained cars.

# Ad summary This image ad promotes GrabCar's affordable rides, highlighting a promotional price of Rp 9 Ribu. The ad aims to entice viewers with a clear call to action to check the prices. # Brand positioning GrabCar is presented as a reliable and affordable transportation solution. The brand aims to occupy a space in the consumer's mind as an easily accessible and cost-effective option for daily commuting. Its positioning is primarily functional, focusing on competitive pricing and convenience within the transportation category. The visuals and language used are simple and direct, reinforcing the accessibility and affordability of the service. # Product The ad promotes GrabCar, a ride-hailing service accessible via the Grab app. The service is being offered to customers looking for affordable transportation, with a highlighted promotional price of Rp 9 Ribu. The ad emphasizes that prices may vary based on the city and distance, implying that the promotional price is highly competitive. The service includes a Baru! Bayar pake QRIS option for payment, which expands the target customer base to include people who prefer cashless transactions. # Visual style The ad features a vibrant and playful visual style, combining cartoonish elements with clear, bold text to immediately convey its message. The production quality appears polished, utilizing bright colors and clean graphics. The layout is divided into two distinct color blocks—green and yellow—to differentiate elements and enhance scannability. The ad's typography is large and attention-grabbing, ensuring key details like pricing are easily noticed. It mimics platform-native styles by integrating modern payment badges and simple interface cues, suggesting it is designed for quick consumption within a social media feed. # Hooks Headline: MURAH NON-STOP # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Cek Sekarang! # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting the low price of "MURAH NON-STOP" (cheap non-stop), immediately capturing attention and communicating the core value proposition. This messaging is presented from the brand's perspective, aiming to draw in potential customers with the promise of affordability. - Next, the image focuses on the specific price point, displaying "Rp 9 RIBU" prominently to emphasize the cost savings. This is communicated from a promotional standpoint, reinforcing the brand's offer with a clear and attractive numerical value. - The ad includes a disclaimer, "Tiap hari, harga & jarak berbeda di tiap kota" (every day, price & distance differs in each city), providing transparency and managing customer expectations about potential price variations. This is presented from the brand's perspective to ensure clarity and honesty. - The inclusion of the QRIS payment option (Baru! Bayar pake QRIS) promotes ease of payment and highlights the brand's adaptation to modern payment methods. This is shown from a customer-centric view, indicating how the service aligns with contemporary convenience. - The ad concludes with a direct call to action, "Cek Sekarang!" (Check Now!), urging viewers to explore the offer and convert their interest into immediate engagement. This is communicated from the brand's perspective, pushing viewers toward the next step in the customer journey.

# Ad summary This image ad addresses the common travel problem of missing a flight. The ad features a family happily seated on an airplane, juxtaposed with the headline "Ketinggalan pesawat? Tiket diganti!" and the image is stylized to promote a sense of reassurance. # Brand positioning This ad appears to be for an airline or travel booking service that alleviates the stress of travel disruptions. By promising to replace tickets when a flight is missed, the brand positions itself as a reliable and customer-centric solution in the often-unpredictable world of air travel. The brand targets families and individuals who value security and convenience in their travel plans, suggesting a positioning that goes beyond just booking flights to providing peace of mind. # Product The advertised product is a flight ticket replacement service for when a traveler misses their flight. The service is designed to eliminate the stress and financial burden associated with missed flights. It is targeted toward travelers who seek a safety net for unexpected travel disruptions. The ad addresses the fear of wasted money and inconvenience, positioning the service as a stress-free solution for rebooking flights. The primary selling point is the assurance of a replaced ticket, promising a smooth and uninterrupted travel experience. # Visual style The ad employs a playful and inviting visual style, using bright colors and a family to evoke a sense of security and happiness associated with travel. The use of a cartoonish calendar outline to frame the family adds a touch of whimsy. The overall design is clean, simple, and designed to grab attention quickly. # Hooks Headline: Ketinggalan pesawat? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by asking in Indonesian "Ketinggalan pesawat?" immediately grabbing attention and establishing a common travel problem. The audience is experiencing it from the customer's perspective. - The ad resolves the posed issue with "Tiket diganti!*", reassuring the customer that the brand offers a solution for missed flights. The audience is experiencing it from the brand's perspective. - A happy family on a flight is visually presented, reinforcing the idea of stress-free travel and demonstrating the desired outcome of the service, creating a feeling of security. The audience is experiencing it from the customer's perspective.

# Ad summary This image ad promotes GrabBike, highlighting its affordability with prices starting at Rp 7,000. The ad uses a split-screen design with green and yellow backgrounds, featuring a smiling driver and a motorcycle in a cartoonish cityscape. # Brand positioning GrabBike is presented as an affordable and convenient transportation option. The brand's presence on the driver's helmet and jacket reinforces its visibility and reliability. With the 'Hemat' (economical) positioning and the promotion of rides starting at Rp 7,000, GrabBike aims to be the go-to choice for budget-conscious consumers seeking quick and easy commutes. The brand is promoted as a way to move around affordably and without stops ('Murah Non-Stop'). The use of QRIS payments suggests GrabBike is modern and easy to use. # Product GrabBike is a motorcycle ride-hailing service that provides affordable and convenient transportation. The ad emphasizes the low price point of Rp 7,000, with the added clarification that prices vary depending on the day and distance within the city ('Tiap hari, jarak berbeda di tiap kota'). The ad addresses potential purchase barriers by highlighting the low cost and the availability of QRIS payments ('Bayar pake QRIS'), which simplify the payment process. The image shows two people riding a motorcycle, implying the service is suitable for individual riders and passengers. # Visual style The ad uses a bright and cartoonish visual style with bold colors and bubble lettering to attract attention. The split-screen design with green and yellow backgrounds creates a clear distinction between the brand's elements and the promotional offer. The inclusion of a smiling driver and playful illustrations contributes to a friendly and approachable tone. The overall production quality is polished, with clean lines and clear typography, suggesting a professional marketing campaign aimed at appealing to a broad audience on social media. # Hooks Headline: MURAH NON-STOP # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Cek Sekarang! # Point of view - [object Object] # Storyline - The ad opens with the 'Murah Non-Stop' message, immediately highlighting the brand's value proposition of cheap, direct transport. The brand is the messenger here, establishing the core benefit of GrabBike to grab the audience's attention. - The ad then presents a smiling GrabBike driver, which aims to convey reliability and trust in the service. The brand wants to create an emotional connection and reassure potential customers. - Next, the ad introduces the 'Hemat' offer alongside the starting price of Rp 7,000, reinforcing the affordable aspect of GrabBike. The brand is speaking directly to the audience, promoting its cost-effectiveness. - Finally, the ad includes a call to action ('Cek Sekarang!') urging viewers to explore the service immediately. The brand is prompting an immediate response to encourage customer acquisition.

# Ad summary This image ad for GrabUnlimited features a man enjoying GrabFood and GrabCar services, highlighting the discounts available to GrabUnlimited members. # Brand positioning Grab is presented as a lifestyle enabler, offering convenient services like food delivery and transportation through its GrabFood and GrabCar platforms. The brand emphasizes value through its GrabUnlimited membership, which provides special discounts, positioning Grab as a cost-effective solution for daily needs. The brand focuses on making life easier and more affordable for its users, promoting an accessible and practical approach to urban living. # Product The ad highlights GrabUnlimited, a membership program that unlocks discounts for GrabFood and GrabCar services. The ad indicates that members receive special discounts, with one explicit offer being 50% off GrabFood. The program promotes affordability and convenience, encouraging users to take advantage of daily services at a reduced cost. The ad directly addresses potential purchase barriers by showcasing the financial benefits of the subscription, framing it as a way to save money on regular expenses. # Visual style The ad uses a bright and inviting visual style with a split-screen design to showcase the benefits of GrabUnlimited across different services. The use of contrasting colors and clear text blocks ensures easy scannability. The image features real-life scenarios, such as a man enjoying food delivery and another using ride-hailing services, to create a relatable and engaging user experience. # Hooks Headline: Diskonnya Lebih Diskon # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join GrabUnlimited sekarang # Point of view - [object Object] # Storyline - The ad opens by presenting GrabUnlimited as a membership program that offers discounts. The intention is to immediately capture attention by highlighting the value proposition. The brand is telling the story. - The ad showcases a man enjoying GrabFood and another man using GrabCar, illustrating the breadth of services covered by the GrabUnlimited membership. The intention is to demonstrate real-life use cases and appeal to the audience's desire for convenience. The audience is experiencing this from the brand's perspective. - The ad mentions specific discounts, such as 50% off GrabFood, and additional savings on GrabCar. The intention is to quantify the benefits and incentivize users to join GrabUnlimited. The brand is communicating these details. - The ad ends with a call to action, inviting viewers to join GrabUnlimited. The intention is to prompt immediate action and drive sign-ups. The brand is guiding the audience towards conversion.

# Ad summary This GrabBike ad highlights a cost advantage compared to competitors. It features a visual of a scooter with 2 passengers and calls out a price point of 7,000, suggesting low cost as a benefit. # Brand positioning GrabBike is presented as a convenient transportation solution, similar to ride-sharing services for scooters and bikes. The brand's association with the parent company Grab implies reliability and established service, but with a focus on affordability, as seen in the highlighted price point of Rp 7,000. It appears to take a strong position on cost savings, promising a cheaper alternative compared to other options. # Product The product being advertised is GrabBike, a service that facilitates transportation via motorcycle or scooter. This service is likely accessible through the Grab app. The ad specifically highlights affordability, indicating it is a cost-effective alternative. The inclusion of the phrase 'Tiap hari harga' suggests a consistent pricing strategy, while the mention of 'Rp 7 Ribuan' underscores the daily low cost. The ad appears to address the common barrier of transportation expenses by emphasizing its budget-friendliness. # Visual style The ad uses a bright, attention-grabbing color scheme featuring greens and yellows. The design is relatively clean and straightforward, with a clear hierarchy of information. The overall production quality appears to be high, but not overly polished, suggesting an attempt to balance professionalism with approachability. The typography is bold and legible, contributing to the ad's scannability. The ad aims to capture attention and convey the message quickly in a mobile feed. # Hooks Headline: LEBIH MURAH DARI sebelah!! # Benefits - [object Object] # Features - [object Object] # Call to action Download sekarang # Point of view - [object Object] # Storyline - The ad begins by immediately highlighting the brand name 'GrabBike' to establish recognition and introduce the service being promoted. - A message appears to the viewer that GrabBike is 'Hemat,' which translates to economical or efficient, setting up the narrative of value for money. - The message then escalates, emphasizing 'LEBIH MURAH DARI sebelah!!,' meaning 'CHEAPER THAN next door!!,' which directly positions GrabBike as a more cost-effective option than competing services. The exclamation marks emphasize the cost advantage. - The ad follows with the visual of two people riding a GrabBike scooter and a QR code. The QR code has the words 'BARU! bayar pake' which roughly translates to 'NEW! pay with' highlighting the service's ease of use and recent upgrades or features to the service. - The ad presents a clear price point using a yellow block and large numbers, conveying to the viewer that the service costs just 'Rp 7 RIBUAN' or 7,000, underling affordability of the service - The ad ends by prompting the viewer to take action, encouraging app downloads from the Apple App Store or Google Play.

# Ad summary This is an image ad for GrabFood, a food delivery service. The ad promotes cheap delivery fees in the city. # Brand positioning GrabFood is presented as a modern and convenient food delivery service. The brand's logo is prominently displayed at the top, reinforcing brand recognition. The ad's focus on affordability and ease of use positions GrabFood as an accessible option for a wide range of consumers looking for quick and budget-friendly meal solutions. # Product GrabFood is an on-demand food delivery service accessed via a mobile app, designed to bring restaurant meals directly to customers. The service is highlighted for its affordability, specifically offering delivery at a low price of Rp 2.000 within a 3 KM radius. Various dishes from different cuisines are showcased floating around the app screen, emphasizing the wide selection available to users. The focus is on economical delivery charges and the convenience of having 'Pilihan Pengantaran' (delivery choices) at one's fingertips, signaling that GrabFood is a practical and budget-friendly solution for meal delivery. # Visual style The visual style is clean and modern, with bright, contrasting colors (green, yellow, white, red) that grab attention. The composition is simple, with key elements strategically placed to guide the viewer's eye. The floating food images add a playful touch. The design is clearly optimized for mobile viewing, with large text and easily recognizable icons to ensure scannability on small screens. # Hooks Headline: ONGKIR TERMURAH DI KOTA INI # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the GrabFood logo, immediately establishing the brand and service being promoted. This builds brand recognition and sets the stage for the offer, told from the brand's POV. - Next, the ad highlights 'ONGKIR TERMURAH DI KOTA INI,' which translates to 'Cheapest Delivery in This City,' immediately conveying the core value proposition of affordable delivery. This is the brand, staking its claim as the low price leader. - The ad shows a yellow ticket with the low delivery cost of 'Rp 2.000,' with the condition '*Maks. 3 KM' (*Max. 3 KM), which is designed to grab attention and emphasize the cost savings of the delivery. The brand is using an offer to incentivize trial. - The ad shows an image of a mobile phone screen displaying the GrabFood app interface, emphasizing the user-friendly nature of the platform, including the words 'Pilihan Pengantaran', which translates to Delivery Options. This is the customer POV, experiencing the convenience of choice. - Finally, the ad showcases a 'HEMAT' (savings) banner, further driving home the value message that GrabFood offers budget-friendly delivery options. This reinforces the brand's intention to be known as the value leader, delivered from the brand's POV.

# Ad summary The ad promotes GrabBike's affordable rates. It uses a cartoon style with a brand ambassador who is also a rider. # Brand positioning GrabBike is presented as an affordable and convenient transportation solution. The focus is on offering budget-friendly rides without compromising on service quality. The use of an older, mustached gentleman as a brand ambassador conveys a sense of trustworthiness and reliability. Overall, the brand positions itself as an accessible and practical option for everyday commuters seeking cost-effective transportation. # Product GrabBike offers on-demand motorcycle rides for short distances. The service is promoted as an affordable option for city travel, with a highlighted price of Rp 7 RIBU, which is emphasized as being applicable every day, regardless of distance. The brand leverages a relatable figure, an older gentleman, dressed in a Grab uniform to show the service's reliability and accessibility. The ad aims to address the cost concerns of daily commuting, positioning GrabBike as a budget-friendly choice for all. # Visual style The ad uses a cartoonish and vibrant style with solid color backgrounds and simplified graphics to convey an accessible and budget-friendly service. The lighting is even and flat, typical of digital illustrations, enhancing the readability of text and visibility of key elements. The image treatment is clean and polished, with a platform-native feel that is designed for in-feed scannability. # Hooks Headline: MURAH NON-STOP # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Cek Sekarang! # Point of view - [object Object] # Storyline - The ad begins with a title and the word "Hemat", meaning saving, which signals an affordable price point. The brand is setting the stage to emphasize the low cost of the service. - The phrase "MURAH NON-STOP" highlights how affordable GrabBike is. The Brand is underscoring the value for money to attract customers. - The call to action "Cek Sekarang!" encourages users to check the current prices. The brand urges viewers to take immediate action and explore current offers. - An older man in a GrabBike uniform is giving a thumbs-up, positioned between cartoon buildings, indicating a friendly and trustworthy service. This personification of the brand seeks to establish trust and approachability. - The final block displays the price, "Harga Rp 7 RIBU", to highlight affordability. The brand shows the cost benefits in order to close the sale.