How GetYourGuide Advertises on Meta

# Ad summary This ad promotes Get Your Guide, with a creator speaking about how they’ve made trips that have changed them possible. # Brand positioning Get Your Guide is positioned as a convenient platform for booking travel experiences that allow you to explore the world and create lasting memories. It pushes against the traditional approach to travel, which often leaves experiences to chance, and instead encourages users to take an active role in shaping their journeys. The brand promotes a lifestyle of adventure, cultural immersion, and personal growth, making travel accessible and empowering for those seeking meaningful experiences. # Product Get Your Guide is a booking platform for tours and activities around the world. It enables users to discover and book experiences tailored to their interests and destinations. It addresses the challenge of leaving travel experiences to chance by providing users with the tools to actively select and plan memorable moments, offering users a way to book tours without having to compare a multitude of different booking sites. The platform allows users to search for various kinds of experiences from golf courses to cooking classes, and has the option to choose a date as well. # Visual style The ad has an aesthetic that blends polished and authentic. The shots of the creator are casual and warm, and the shots of the app are clean and crisp. The editing style is quick and dynamic. The pacing is around 25 cuts per minute. The audio and visual elements are synched. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Jetzt buchen # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces the concept that life-changing experiences often occur randomly, setting up a relatable perspective. - 00:04–00:09 She then shares her realization that these experiences can actually be intentionally booked, revealing a shift in her travel planning approach. - 00:09–00:10 She states that she used to not be able to plan experiences but then started using Get Your Guide. This conveys a before and after. - 00:10–00:13 She emphasizes how using Get Your Guide has transformed her approach to travel. - 00:13–00:25 The ad shifts to show the Get Your Guide app to show some features of the app and highlight that there are many different experiences available. - 00:25–00:35 The creator returns, illustrating that she goes on trips very intentionally now and showing a montage of experiences she has taken part in. - 00:35–00:40 She addresses the audience directly, urging them to explore Get Your Guide if they feel they're undervaluing the potential of travel, ending on a note of encouragement and discovery.

# Ad summary A content creator shares how the GetYourGuide app has helped her to enjoy a more relaxed travel experience. She explains that her previous travel experiences were often stressful and exhausting, but since using GetYourGuide, she is able to find experiences like small tours and boat rides that allow her to see cities without being overwhelmed by large crowds. # Brand positioning GetYourGuide is presented as a travel platform that specializes in offering small, curated tours and experiences. The brand’s positioning is centered on relaxed and stress-free travel, in contrast to overly planned and exhausting trips. GetYourGuide positions itself as a solution to the pain point of vacation-induced stress, offering a way to enjoy travel by discovering a variety of experiences. The brand aligns with a lifestyle that values leisure, exploration, and avoiding tourist traps. # Product GetYourGuide is a platform designed to help travelers plan and book travel activities and experiences. It offers a range of curated tours and experiences, including small tours, relaxing spots, and boat rides. The app allows users to see cities without being overwhelmed by large crowds, helping them to relax and enjoy travel more fully. It addresses the problem of vacation stress, positioning itself as a tool to create a pause in one’s life rather than another item on a to-do list. GetYourGuide offers the ability to see a city from the water, offering a unique perspective. Its key features include a variety of experiences, easy booking, and a focus on quality over quantity, encouraging users to explore destinations in a relaxed and mindful way. # Visual style The ad has a casual aesthetic with quick cuts and a UGC feel. The production quality is relatively polished, combining selfie-style footage with scenic shots of London. The pacing is consistent, with cuts timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt buchen (Book now) # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 There are two types of travel. One completely drains you, the other just moves your stress to a different time zone. The speaker shows the Tower Bridge in London, Borough Market, and the interior of the market. - 00:05–00:10 00:05–00:10 She continues, and for years I planned the wrong kind of trips. Since using GetYourGuide, that doesn't happen to me anymore. She poses near the Tower Bridge, then buildings and a double-decker bus are shown. - 00:11–00:15 00:11–00:15 The creator states, In the past, I was often stressed on vacation. Too much planning, too much wanting to see, and in the end I was less rested than before. The speaker walks past street vendors selling strawberries, then goes through a bookshop. - 00:16–00:23 00:16–00:23 She continues, On my last trip to London, I started specifically booking different experiences: quieter spots, small tours, places that aren't completely overrun. The speaker is seen in front of Big Ben, then on a city street, then in an outdoor eating area, then walking along the water. - 00:23–00:27 00:23–00:27 The creator shows an iPhone and then states, It's great to see the city from the water. Simply on the boat from Greenwich to Westminster. A London river cruise tour is highlighted within the GetYourGuide app. - 00:27–00:35 00:27–00:35 The speaker highlights the benefits of the cruise tour: No crowds, no stress, just the view of the city and a short breath. Instead of just ticking off to-do lists, I suddenly had time to really unwind. The video shows the speaker on a boat with the London skyline in the background. - 00:35–00:41 00:35–00:41 The creator speaks about the benefits of the app, And that's exactly what I find super easy about GetYourGuide. Since then, traveling finally feels like a break, not like another item on the agenda. Exterior shots of buildings in London are shown. - 00:41–00:45 00:41–00:45 The speaker ends, If you never really feel rested on vacation, then definitely try GetYourGuide. The speaker is seen walking down the street with a friend as she finishes the ad. - 00:45–00:49 00:45–00:49 The GetYourGuide logo is displayed. Onscreen text reads GetYourGuide. A button reads Jetzt buchen (Book now).

# Ad summary A creator talks about how GetYourGuide helps her plan and book better trips. # Brand positioning GetYourGuide is an online travel agency and tour operator that provides a platform for booking travel experiences and activities around the world. The brand positions itself as a solution for stress-free travel planning, enabling users to find and book experiences that match their preferences, allowing them to enjoy their trips fully without the hassle of extensive planning. # Product GetYourGuide is a platform offering a variety of travel experiences, ranging from city tours in Paris to getaways in Morocco. It allows users to discover and book activities with ease. The platform addresses the pain point of stressful travel planning by enabling users to scroll, pick, and book experiences in seconds, leading to more enjoyable and effortless trips. # Visual style This ad has a casual, UGC-style aesthetic, featuring simple editing and natural lighting. The pace is moderate with frequent cuts to showcase different travel experiences, with overlaid text used for emphasis. The visual style is a mix of selfie-style shots and B-roll footage of travel destinations and activities. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Discover more # Point of view - [object Object] # Storyline - 00:00–00:06 The creator begins by describing the difference between a trip that completely resets you and a trip that only moves your stress to a new time zone. - 00:06–00:08 The creator shares that she used to book the wrong kind of trips. - 00:08–00:14 The creator says that GetYourGuide changed how she approaches planning trips, as she used to feel more exhausted after them than before. - 00:15–00:19 The creator shares that GetYourGuide allows her to choose experiences that allow her to slow down and enjoy herself. - 00:19–00:25 The creator highlights how easy it is to use the platform: just scroll, pick, and book in seconds, which makes booking experiences effortless. - 00:25–00:30 The creator shares that GetYourGuide has you covered whether you want a city break in Paris or a sunny getaway in Morocco. - 00:30–00:35 The creator finishes by sharing that if you've ever felt stressed on a trip, GetYourGuide may be the reset that you didn't know you needed.

# Ad summary This ad for Get Your Guide is promoting curated travel experiences. It encourages viewers to go beyond just looking when traveling, and instead immerse themselves in the local culture by learning new things and doing activities. # Brand positioning Get Your Guide is presented as a company offering curated travel experiences that go beyond typical sightseeing. The brand is positioned for travelers who seek deeper, more immersive cultural experiences. The tone is adventurous and sophisticated, aligning with a lifestyle of learning and exploration. Get Your Guide pushes against the norm of passive tourism, advocating for active participation in the local culture. The brand positioning is both emotional, appealing to a desire for meaningful experiences, and functional, providing a platform to easily book such activities. # Product The Get Your Guide app is a platform that allows travelers to book curated travel experiences. It offers a variety of activities, from learning to make pastries to exploring museums and historical sites. The app is designed for people who want to do more than just see the sights; it's for those who want to learn, create, and fully immerse themselves in the local culture. The ad highlights the app's ability to provide experiences beyond expectations and its user-friendly interface for searching and booking activities. It addresses the potential purchase barrier of uncertainty by showcasing the app's curated and diverse options. # Visual style The ad has a polished and vibrant aesthetic, combining lifestyle shots with quick cuts and clear text overlays. The production quality is high, giving it a commercial feel. The editing style includes quick cuts between scenes, with smooth transitions. The pacing is moderate. The cuts and text are timed to the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Discover more # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a person in Venice, Italy, followed by a person learning to make pastries. - 00:02–00:03 00:02–00:03 The scene shows two people happily holding a tray of croissants. - 00:04–00:05 00:04–00:05 A group of people is shown walking through a European city. - 00:05–00:07 00:05–00:07 A group of people is shown participating in a workshop and toasting each other. - 00:07–00:10 00:07–00:10 The ad shows a child learning how to make pastries. A hand navigates the Get Your Guide app on a phone. - 00:11–00:15 00:11–00:15 The Get Your Guide logo animates on a dark blue screen, followed by the words "Get Your Guide" and a button that reads "Discover more."

# Ad summary This ad showcases a woman's mountain getaway planned through Get Your Guide. She discusses how hectic her life has been and how she was able to recharge by spending time in nature, unplugging, and doing activities she normally ignores. The ad then encourages viewers to find their own experiences through the platform. # Brand positioning Get Your Guide is presented as a platform that helps users find unique travel experiences and activities. The ad positions the brand as a way to discover places to recharge and reconnect with nature, contrasting the hectic pace of modern life. This positions Get Your Guide as a source of unique and mindful travel experiences, in contrast to generic travel planning services. # Product Get Your Guide is advertised as a platform for finding and booking unique travel experiences. The ad shows a woman using the platform to plan a mountain getaway where she can disconnect from work and reconnect with nature. The ad highlights how the platform makes it easy to find places to recharge and engage in activities normally overlooked. The ad encourages viewers to discover new energy by booking through Get Your Guide. # Visual style The ad has a natural and authentic feel, with outdoor shots and natural lighting. The editing style is a mix of quick cuts and static shots, creating a sense of movement and energy. The production quality is high, with clear images and sound. The pacing is moderate, with a mix of slower scenic shots and faster action shots. The cuts seem timed to voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Entdecke mit Get your Guide Orte # Point of view - [object Object] # Storyline - 00:00–00:02 The woman is standing in front of a lake surrounded by mountains, introducing her experience. - 00:01–00:06 She says she didn't expect to recharge by going offline and spending time in nature. - 00:07–00:08 The woman is now standing on the edge of a lake, and she jumps excitedly in the air. - 00:08–00:11 She explains how hectic life has been between work and everything else. - 00:11–00:11 Cut to a picturesque scene of the mountains. - 00:12–00:17 She decided to spend time in nature and do things she's always told to do but normally ignores. - 00:18–00:23 She says she took deep breaths, went for a walk, and didn't open her emails. - 00:23–00:25 She spins in front of the lake with mountains in the background. - 00:23–00:26 Her trip to the mountains was exactly what she needed to disconnect. - 00:26–00:30 Cut to a shot of the woman squatting by the lake and the Get Your Guide logo appears. - 00:27–00:30 She encourages viewers to discover places to recharge with Get Your Guide.

# Ad summary This ad promotes GetYourGuide, a platform for booking travel tours and experiences. It features a man who talks about how GetYourGuide has improved his travel experiences by allowing him to pre-book, skip lines, and select worthwhile experiences, so he can relax and enjoy his travels. # Brand positioning GetYourGuide is presented as a travel platform that helps users to plan and enjoy stress-free travel experiences. It positions itself as an alternative to traditional travel planning, which can often lead to disappointing experiences, long waits, and a lack of relaxation. The brand promotes a lifestyle of easy, enjoyable, and fulfilling travel, emphasizing the ability to pre-book activities, skip lines, and choose only the best experiences. This positions GetYourGuide as a solution for travelers who value convenience, quality, and relaxation during their trips, differentiating it from competitors by focusing on a user-friendly, stress-free approach to travel planning. # Product GetYourGuide is presented as a travel booking platform designed to help users organize and enjoy travel experiences with ease. It provides a wide range of options, including guided tours, spa visits, and unique local activities. The platform emphasizes convenience, allowing users to pre-book activities, skip lines, and select only the experiences that offer genuine value. It highlights the ability to find perfect activities in seconds through the app. The platform addresses the pain points of traditional travel planning, such as long queues, disappointing experiences, and lack of relaxation. It offers a solution by providing a curated selection of high-quality activities that ensure users can relax and fully enjoy their trips. # Visual style The ad has a mixed aesthetic, combining UGC-style footage with more polished travel shots. The editing is fast-paced with quick cuts, which helps to showcase a variety of travel experiences in a short amount of time. The production quality varies, but it generally maintains a clean, contemporary look. The ad relies on natural lighting in most scenes, contributing to the authentic feel, while the pacing keeps the ad engaging and energetic. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Scopri di più # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with outdoor activities in Iceland as the narrator states there are two ways to travel: one that resets you completely, and one that transfers stress to another time zone, implying most travel planning is the second one. - 00:05–00:07 He admits he chose the wrong option for years, implying the stressful one. - 00:07–00:20 He states since he has started using GetYourGuide, that is no longer a problem, then the ad quickly flashes various clips of him enjoying experiences on trips. - 00:20–00:23 He explains that he can book in advance, skip lines, and choose experiences that are really worth it. - 00:23–00:31 The ad quickly flashes various clips of him enjoying experiences on trips. - 00:31–00:36 The ad shows the UI of the GetYourGuide app as he says you can open the app and find something perfect in seconds and it is exactly what you need. - 00:36–00:44 He says if you want to return from a trip feeling really recharged, it is worth trying GetYourGuide.

# Ad summary This is an ad for the Get Your Guide app. A young woman describes how Get Your Guide has provided her with more authentic experiences when traveling, in contrast to the busy and crowded tourist traps she used to frequent. # Brand positioning Get Your Guide is a platform that provides travelers with a curated selection of tours and experiences. The brand positions itself as an alternative to the standard 'tourist traps' by offering smaller group tours, hidden spots, and activities that immerse travelers in the local culture. Get Your Guide promises authentic and unique travel experiences, which distinguishes it from larger, more generic tour operators. # Product Get Your Guide is a mobile app and online platform that allows users to discover and book local travel experiences. According to the ad, the app offers authentic and unique travel opportunities and provides smaller group tours, hidden spots, and cultural activities. The app enables users to plan and book their entire trip in one place, making it easy to find memorable experiences that are less touristy. The app helps to address the frustration of doing the same things as everyone else when traveling, and instead allows the user to experience the culture in a more authentic way. # Visual style The ad has a bright, vibrant aesthetic with natural lighting. The production quality is between UGC and polished commercial. It is edited with quick cuts. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Discover more # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Every traveler thinks they’re avoiding the tourist traps, but most of us aren’t. - 00:02–00:07 00:02–00:07 The speaker establishes the common desire among travelers to avoid clichéd tourist experiences but admits that most travelers fail. She then shares how she discovered a solution that transformed her travel booking process with Get Your Guide. - 00:07–00:13 00:07–00:13 The speaker explains that since she started using the app, she has found experiences that feel more authentic and connect her to the places she visits. This reinforces the idea that Get Your Guide offers something different from typical tourist experiences. - 00:13–00:21 00:13–00:21 The speaker describes her past travel experiences as consisting of the same crowded tours and busy spots, emphasizing the lack of a genuine cultural experience. This illustrates the frustration the product aims to solve. - 00:21–00:29 00:21–00:29 The speaker shares how Get Your Guide enables her to find smaller group tours, hidden spots, and activities that immerse her in the culture. This highlights the practical benefits of using the app for a more authentic travel experience. - 00:29–00:34 00:29–00:34 She tells the viewers that on her last trip, she found experiences she wouldn’t have discovered otherwise, changing how she travels and setting up the product’s ability to deliver unique experiences. - 00:34–00:37 00:34–00:37 The speaker says that you can just open the app and book everything in one place, focusing on ease of use and convenience. - 00:37–00:40 00:37–00:40 The woman invites viewers to check out Get Your Guide if they've had the same problem as her. - 00:40–00:42 00:40–00:42 The ad ends with a clear call to action to discover more, encouraging immediate engagement with the app.

# Ad summary This vertical video ad promotes GetYourGuide, a platform for booking travel experiences. The ad transitions through various activities such as kayaking, rafting, and dining, emphasizing shared, authentic experiences curated by GetYourGuide. The ad uses text overlays in Italian to highlight these aspects. # Brand positioning GetYourGuide is presented as a curator of authentic and shared travel experiences. The brand aims to occupy the space in the consumer's mind as a go-to platform for finding unique and enriching activities while traveling. The brand emphasizes creating memorable moments through shared experiences, highlighting the value of authenticity and connection. The positioning is primarily emotional, focusing on the joy of discovery and creating lasting memories together. It seemingly pushes against the norm of solitary travel, instead promoting group adventures and shared cultural experiences. # Product GetYourGuide is a platform that allows users to discover and book curated travel experiences. The product is targeted towards travelers seeking to enhance their trips with unique activities and cultural immersions. The service provides a variety of experiences ranging from outdoor adventures like kayaking and rafting to cultural activities like cooking classes and shared meals. The ad emphasizes the authenticity and shared nature of these experiences, suggesting they are designed to foster connection and create lasting memories. By showing diverse activities and happy participants, GetYourGuide addresses the purchase barrier of uncertainty by demonstrating the value and enjoyment users can expect. # Visual style The ad has a polished and vibrant aesthetic with quick cuts and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is fast, with numerous cuts per minute. The audio and visual elements are synchronized, enhancing the viewing experience. The ad uses bright, natural lighting to emphasize the outdoor settings and activities. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a person consulting a map, seemingly lost or alone. - 00:01–00:02 This is immediately contrasted with shots of people enjoying shared experiences, such as clinking glasses together. - 00:02–00:06 The scene transitions to various group activities, highlighting the adventure and camaraderie of shared experiences. - 00:06–00:08 The ad continues by showcasing a group of people enjoying a meal together, symbolizing authentic cultural immersion. - 00:08–00:10 More group activities are shown, further emphasizing the brand's curated experiences. - 00:10–00:14 The ad concludes with the brand's name and tagline, reinforced by visuals of group kayaking in a scenic setting.

# Ad summary This ad promotes GetYourGuide as a way to connect with people during travel. A woman describes how she used to try booking group experiences in hopes of meeting people along the way, but would always end up on tours or crowded buses with people who have already traveled together, making it almost impossible to connect. Now, she uses GetYourGuide and has met new friends on cooking classes, tours, and boat trips. She then recommends GetYourGuide to connect with others and make trips more memorable. # Brand positioning GetYourGuide is presented as a platform for booking travel experiences and tours with the specific intent of fostering human connection and community during travel. The brand distinguishes itself from conventional group travel by emphasizing opportunities to meet locals, travelers, and friends, as well as participate in activities such as cooking classes and boat trips. GetYourGuide is presented as a solution for those who have struggled to find meaningful connections during their travels. They promote an emotional value proposition by positioning themselves as a bridge to creating unforgettable travel experiences, emphasizing the ease of connecting with people who make trips more memorable. # Product GetYourGuide is portrayed as a platform designed to facilitate meaningful human connections during travel experiences. It serves as a tool for booking various travel-related activities and tours with an emphasis on meeting locals, travelers, and friends. This platform aims to solve the problem of feeling alone or disconnected during travel by offering opportunities to engage in shared experiences with like-minded individuals. The platform enables users to participate in a range of activities, from cooking classes in Tuscany to boat trips, all with the goal of fostering lasting connections and friendships. It positions itself as an alternative to traditional group tours or crowded buses filled with people who already know each other. # Visual style The ad features a blend of polished commercial visuals and UGC-style content, creating a hybrid feel. It incorporates footage of travel destinations and activities, along with personal testimonials from the narrator. The editing style is quick-cut, with a moderate pacing, which complements the audio narrative. The editing emphasizes the user's journey and the emotional connection that is being presented. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Discover more # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with visuals of a narrow street in a European town, signaling a travel setting. The message is to put yourself in places where you want to meet people, setting the context for the ad's travel theme. This opening sets the stage for the ad's message about travel experiences and connections. - 00:02–00:04 00:02–00:04: The woman states, "That's the real travel hack," positioning travel as something to be optimized. She shifts the narrative towards addressing a specific travel strategy. - 00:04–00:06 00:04–00:06: The ad cuts to a shot of a woman jumping into a pool, saying, "Here's how I stopped leaving it to chance." She introduces a personal shift in approach, now suggesting a specific solution to the problem. - 00:06–00:09 00:06–00:09: The woman states, "Since I've started using GetYourGuide, I haven't had to worry about feeling alone on a trip." She explicitly introduces the product as the solution and highlights the emotional benefit of avoiding loneliness, positioning the product as a means to overcome a common travel challenge. - 00:10–00:14 00:10–00:14: Visuals of groups engaging in outdoor activities, accompanied by the statement, "Every experience I've booked since has connected me with people who matter: locals, travelers, or even friends I brought along." The ad expands on the product's effectiveness by emphasizing the quality of connections formed and the diverse types of people met. - 00:14–00:24 00:14–00:24: The woman states, "I used to try booking different group experiences, thinking I'd meet people along the way, and I'd end up on crowded buses or busy tours full of people who've already traveled together, making it almost impossible to really connect." This is a contrasting experience with previous, less successful attempts, highlighting the problem the product aims to solve, reinforcing the product's value by emphasizing the contrast with less effective alternatives. - 00:24–00:34 00:24–00:34: The ad shows clips of the woman on different activities. The woman states, "Now, I've shared homemade cooking classes with locals in Tuscany, gone on tours with new friends from Rome, and even joined in an organized boat trip where everyone felt like an old friend by the end," showcasing the variety of experiences made possible by the product. The ad demonstrates the transformative potential of the product through specific examples and reinforces the idea of meaningful connections formed. - 00:34–00:41 00:34–00:41: The ad focuses on the problem statement. The woman states, "If you've been feeling like your trips are missing that human connection, GetYourGuide makes it so much easier to connect with people who make your trip so much more memorable," driving home the product's core value proposition. The statement encourages viewers to consider the emotional fulfillment they might be missing and positions the product as the key to unlocking more memorable and connected travel experiences.

# Ad summary This ad for GetYourGuide is made to encourage travelers to travel for more than just escape. It uses the slogan, "Travel to recharge". # Brand positioning GetYourGuide is presented as a service that offers curated experiences and travel beyond expectations. The brand aims to occupy the space in the consumer's mind as a provider of unique and fulfilling travel experiences. The ad promotes values of rejuvenation, exploration, and exceeding typical travel expectations, setting it apart from standard travel services that focus solely on escape. The brand focuses on an emotional positioning by presenting travel as a way to recharge and discover curated experiences. # Product GetYourGuide is presented as a platform that provides curated travel experiences designed to go beyond typical expectations. The service allows users to discover and book unique activities and tours, as suggested by the shot of the user using the GetYourGuide app. The app provides detailed information about available activities, such as a chocolate and patisserie tour in Paris, including costs (e.g., €99.00 per person) and availability checks. The ad emphasizes that GetYourGuide offers more than just standard tourist activities, focusing on immersive, curated experiences that promise a deeper connection with the destination. The platform addresses the potential purchase barrier of uncertainty by showcasing the ease of discovering and booking these experiences directly through the app. # Visual style The ad has a polished aesthetic with natural lighting and smooth transitions. It blends UGC-style shots of people enjoying travel experiences with professional-looking graphics and text overlays. The editing rhythm is quick, with cuts timed to the upbeat music, creating a dynamic and engaging feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Discover more # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a question about traveling for escapism versus a deeper experience. - 00:02–00:03 The narrative emphasizes the message that people should travel to recharge. - 00:03–00:08 The ad shows scenes of various outdoor nature scenes. - 00:08–00:10 The ad presents its solution of curated experiences via their app. - 00:11–00:15 The ad ends with the company logo and slogan.

# Ad summary This ad for Get Your Guide presents an application that facilitates experiences in different cities. The ad features people in different settings and doing different activities, as well as images of the Get Your Guide app interface. # Brand positioning Get Your Guide is presented as an app that facilitates the booking of local experiences while traveling. The brand promotes the values of curated experiences and exceeding expectations. It is an app that aims to help consumers find activities and events to do when exploring a place. The brand appears to align with emotional rewards, presenting experiences that offer joy and allow people to explore more fully. # Product The Get Your Guide app helps people discover and book activities and experiences in different cities. The application is available on mobile devices, and allows the user to search for experiences by city, such as New York City, and then browse by activity type, such as tours, culture, or attractions. The app is positioning itself to exceed user expectations. # Visual style The ad has a polished and colorful aesthetic. The shots are a mix of quick cuts and stationary shots. The ad has high production quality, and appears to be a polished commercial. # Call to action Scopri di più # Point of view - [object Object] # Storyline - 00:00–00:01 A person walks down a busy street and looks up at buildings. - 00:01–00:03 Building off the last shot, the ad zooms in on two people working on desserts and pastries in what appears to be a commercial kitchen. - 00:03–00:03 Two employees hold a tray of baked goods and smile at the camera. - 00:03–00:05 The perspective shifts to people walking outside. - 00:05–00:07 A group of people sits around a table, laughing and drinking espresso. - 00:07–00:08 A Black woman wearing an apron guides a young girl in a cooking lesson, as she mixes in a bowl. - 00:08–00:10 The ad transitions to a hand operating the Get Your Guide app on a smartphone. - 00:10–00:15 The ad concludes with the Get Your Guide logo.

# Ad summary This GetYourGuide ad showcases users enjoying various travel activities and destinations. It promotes the idea of creating memorable experiences together, highlighting the platform's ability to help users discover and book unique adventures that exceed expectations. # Brand positioning GetYourGuide is presented as a platform that enables users to discover and book unique travel experiences, emphasizing the joy of shared adventures. The brand promotes a lifestyle of exploration and cultural immersion, aligning with values of community, discovery, and exceeding expectations. It positions itself as a provider of curated experiences, contrasting with the generic travel planning. The brand's positioning leans towards both functional (easy booking) and emotional (joy of shared experiences) benefits. # Product GetYourGuide is an online platform that allows users to discover, book, and enjoy various travel experiences and activities. It connects travelers with local tours, attractions, and unique adventures in destinations around the world. The platform offers curated experiences and aims to exceed customer expectations by providing memorable and enjoyable travel opportunities. It is implied that the platform addresses the pain point of generic or unfulfilling travel experiences, offering instead handpicked activities that enhance the joy of exploration. The ad showcases a user searching the GetYourGuide app for "Museums" in New York City. # Visual style The ad has a bright and vibrant aesthetic, with quick cuts between scenes to maintain a fast pace. The production quality appears to be a hybrid of UGC and polished commercial footage. The editing style is characterized by quick cuts, giving the ad a dynamic feel. The visuals are timed to the music beats, creating a cohesive and engaging experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Mehr entdecken # Point of view - [object Object] # Storyline - 00:00–00:02 A diverse group of people waits in line, presumably to board a bus. - 00:02–00:03 A group of people clink glasses in a celebratory toast at a bar or restaurant. - 00:03–00:05 A group of friends gathers near a canal in Amsterdam, with a blonde woman gesturing and talking. - 00:05–00:06 Two people mimic surfing motions on surfboards on a sunny beach, with the ocean in the background. - 00:06–00:08 A couple smiles into the camera on a scenic road overlooking the ocean; the man kisses the woman on the forehead. - 00:08–00:09 The view from inside a convertible driving down a road lined with palm trees is shown. - 00:09–00:11 A hand holding a smartphone uses the GetYourGuide app to search for activities. The words "DIE DEINE ERWARTUNGEN ÜBERTREFFEN" appear on the screen. - 00:11–00:15 The GetYourGuide logo appears on a dark blue background.

# Ad summary An ad for Get Your Guide shows a creator talking about his experience using the app to book experiences, emphasizing that it helps solo travelers make connections and that he was able to quickly laugh and share stories with strangers. He encourages viewers who believe solo travel means loneliness to check out Get Your Guide and book their next adventure. # Brand positioning Get Your Guide is presented as a travel platform that helps solo travelers connect with others through shared experiences. The brand pushes back against the norm that traveling alone means loneliness, positioning itself as a solution for those seeking connection and shared moments. The brand values convenience, fun, and authentic experiences, promoting a lifestyle of exploration and social interaction. The positioning is both functional (easy booking, diverse activities) and emotional (overcoming loneliness, creating memories). # Product Get Your Guide is presented as a platform that allows solo travelers to book a wide variety of group activities and experiences. The platform aims to address the pain point of loneliness often associated with solo travel by offering opportunities to meet new people and share experiences. It works by providing a curated selection of activities, ranging from city tours and museum visits to outdoor adventures and cultural events. The USPs highlighted are the ease of booking, the variety of available experiences, and the ability to quickly connect with others. The ad shows use cases such as laughing with strangers on a boat, sharing stories and food, and participating in unique activities, suggesting that Get Your Guide transforms solo travel into a socially engaging and fulfilling experience. It tackles the purchase barrier of perceived awkwardness or forced interaction by showing genuine, spontaneous connections. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC-style selfie shots. The editing style includes quick cuts to showcase various destinations and experiences, creating a dynamic rhythm. The production quality is high, with clear visuals and professional-looking shots. The pacing is fast, with frequent cuts to keep the viewer engaged. Audio-visual sync is evident, with cuts and text timed to music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Vai su GetYourGuide e prenota la tua prossima avventura. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the creator posing a question about how to avoid feeling lonely when traveling alone. The message conveys a sense of curiosity and sets up the problem that the product aims to solve. The perspective is from the creator, who is establishing himself as someone who understands the viewer's concerns. The tone is conversational and relatable, drawing the viewer in with a shared experience. - 00:02–00:06 The creator then states that the answer had nothing to do with the destination he was choosing, which is a continuation of the previous question, hinting that the solution lies elsewhere. The perspective remains with the creator, who is guiding the audience towards the product as the key factor. The tone is still inquisitive, preparing the viewer for the reveal of the solution. - 00:06–00:11 The creator introduces Get Your Guide as the solution, stating that since using it, he no longer equates solo travel with loneliness. This beat marks the shift from problem to solution, presenting the product as a game-changer. The perspective is from the creator as a satisfied user, building trust and credibility. The tone becomes more confident and testimonial-like. - 00:11–00:16 The creator expresses his previous belief that group experiences were awkward and forced, setting up a contrast to his current positive view. This addresses potential skepticism about group activities and acknowledges a common perception. The perspective is still from the creator, who is sharing his personal transformation. The tone is candid and self-aware. - 00:16–00:19 He describes group activities as situations where no one really talks and everyone just wants it to end, further emphasizing the negative perception he once held. This reinforces the pain point and makes his subsequent endorsement of the product more impactful. The perspective remains with the creator, who is painting a vivid picture of his past experiences. The tone is slightly humorous and relatable. - 00:19–00:23 The creator shares that after booking an experience, he was quickly laughing with complete strangers, contrasting his previous expectations. This is a direct response to the earlier negativity, demonstrating the product's ability to facilitate genuine connections. The perspective is from the creator as a participant in a positive experience, showcasing the desired outcome. - 00:23–00:27 He elaborates on the shared moments, including stories, food, and real experiences, not the staged ones, reinforcing the authenticity of the connections made through Get Your Guide. The perspective remains with the creator, who is highlighting the quality of the experiences. The tone is warm and inviting. - 00:27–00:30 The creator concludes that he didn't want to leave at the end of the day, emphasizing the enjoyment and satisfaction derived from the experience. This is a strong endorsement, solidifying the product's value proposition. The perspective is from the creator as a highly satisfied customer, providing a compelling reason to try the product. - 00:30–00:34 The creator directly addresses the viewer, challenging the assumption that solo travel means loneliness and suggesting they might be undervaluing what's out there. This is a call to action, urging the viewer to reconsider their beliefs. The perspective shifts slightly to a more direct address, engaging the audience personally. The tone is encouraging and empowering. - 00:34–00:37 The ad ends with a call to action to go to Get Your Guide and book their next adventure. This is the final push, prompting the viewer to take immediate action. The perspective is now clearly from the brand, promoting its services directly. The tone is assertive and inviting.

# Ad summary This ad promotes booking a trip to see the Northern Lights in 2026, which experts predict will be the best year in decades to witness them. It uses a sense of urgency by stating that if you don't book a trip, you'll have to wait until 2036 for the next solar cycle. # Brand positioning This ad does not explicitly mention a brand. However, it implicitly promotes travel and tourism by encouraging viewers to book a trip to see the Northern Lights. The ad positions itself as a source of information and inspiration for travel enthusiasts, particularly those interested in natural phenomena. It aligns with a lifestyle of adventure and exploration, appealing to those who seek unique and awe-inspiring experiences. The ad pushes against the norm of waiting or delaying travel plans, instead urging viewers to act now to avoid missing out on a rare opportunity. The brand positioning is both functional (providing information about the best time to see the Northern Lights) and emotional (inspiring a sense of wonder and urgency). # Product The ad promotes the idea of booking a trip to witness the Northern Lights in 2026. It highlights that experts predict 2026 will be the best year in decades to see this natural phenomenon. The ad is for anyone interested in travel, nature, and unique experiences. The USP is the timing: 2026 is presented as the optimal year to witness the Northern Lights due to a favorable solar cycle. The ad addresses the purchase barrier of procrastination by creating a sense of urgency, stating that missing the 2026 window means waiting until 2036 for the next opportunity. The ad encourages viewers to act now to avoid missing out on this rare event. # Visual style The ad has a polished aesthetic with high-quality visuals of the Northern Lights. The editing style is static shots with smooth transitions, creating a serene and awe-inspiring tone. The production quality is high-end, supporting the intended tone of wonder and inspiration. The pacing is slow and consistent, allowing viewers to fully appreciate the beauty of the visuals. The audio-visual sync is smooth, with the music complementing the visuals. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a statement that, according to experts, 2026 will be the best year in decades to witness the Northern Lights. This is intended to immediately grab the viewer's attention with exciting information. - 00:03–00:09 The ad continues by urging viewers to consider this their sign to book that trip, otherwise they'll have to wait until 2036 for the next solar cycle. This builds on the initial statement by creating a sense of urgency and FOMO, encouraging immediate action.

# Ad summary This ad promotes GetYourGuide, a service that connects travelers with unique experiences around the world. The ad targets solo travelers who may feel lonely, suggesting that GetYourGuide can help them connect with others and have more fulfilling travel experiences. The ad features visuals of various activities and destinations while highlighting the brand's ability to create shared experiences. # Brand positioning GetYourGuide is presented as a platform that addresses the common pain point of loneliness for solo travelers. The brand aims to occupy a space that makes travel more about shared experiences and less about isolation. It positions itself as a solution for those who find group tours awkward or impersonal, offering curated experiences that foster genuine connections. The brand promotes the value of authentic moments and shared stories over generic tourist activities. It aligns with an emotional positioning, offering a sense of belonging and camaraderie for travelers who might otherwise feel isolated. # Product GetYourGuide is a platform that allows travelers to discover and book various experiences in different destinations. The service is aimed at solo travelers or anyone looking to connect with others during their travels. It addresses the common perception that traveling alone means experiencing vacations in solitude. The platform offers group experiences that are designed to be engaging, authentic, and enjoyable. GetYourGuide provides curated activities that facilitate the sharing of stories, food, and genuine moments, helping users form connections with like-minded people. It addresses the fear of forced interactions and awkward silences by promising experiences that are naturally social and fulfilling. # Visual style The ad has a travel vlog aesthetic with a mix of user-generated content (UGC) and professionally shot footage. It has quick cuts that showcase a variety of destinations and activities. The production quality varies, with some shots appearing more polished and others having a casual, handheld feel. The visual motif is a montage of travel experiences, creating a sense of adventure and connection. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Vai su GetYourGuide e prenota la tua prossima avventura. # Point of view - [object Object] # Storyline - 00:00–00:02 The speaker questions how not to feel lonely when traveling alone. - 00:02–00:06 The speaker states the answer has nothing to do with the destination. - 00:06–00:11 The speaker says since they have been using GetYourGuide, they have stopped thinking that traveling alone means spending the vacation in solitude. - 00:11–00:19 The speaker believed that group experiences were embarrassing and a little forced, where no one really talks and everyone waits for them to end as soon as possible. - 00:19–00:23 The speaker shares that they booked an experience and within minutes, they were laughing with strangers. - 00:24–00:27 The speaker shares that they shared stories, food, and real moments. - 00:27–00:30 The speaker shares that at the end of the day, they did not want to leave. - 00:30–00:34 The speaker says if you think that traveling alone means feeling lonely, then you may be underestimating what is out there. - 00:35–00:37 The speaker encourages the viewer to go to GetYourGuide and book their next adventure.

# Ad summary This ad promotes U.K. travel to various locations used in the Harry Potter films. The ad showcases shots of locations in the U.K. with music playing in the background. # Brand positioning This ad focuses on promoting travel to the United Kingdom to visit various locations featured in the Harry Potter films. It positions the U.K. as the premier destination for enthusiasts of the Harry Potter series and promotes the fun and magic associated with the Harry Potter series. The brand leverages the nostalgia and sense of adventure associated with Harry Potter, aiming to resonate with fans seeking to experience the wizarding world firsthand. # Product The advertised product is the experience of traveling to various destinations in the United Kingdom that were featured in the Harry Potter films. The ad highlights iconic locations, such as Edinburgh, the University of Oxford, the Millennium Bridge, King's Cross Station, and Glenfinnan Viaduct, showcasing their connection to the Harry Potter series. It caters to Harry Potter fans who want to immerse themselves in the magical world by visiting real-life locations. The ad addresses potential travel purchase barriers by showing viewers the various locations in the U.K. to entice them to travel and see the locations for themselves. # Visual style The ad has a UGC feel and uses a polished commercial production quality. The editing style uses quick cuts to showcase different locations and is timed to the music's beat. The pacing is quick, with several cuts per minute. The overall aesthetic is vibrant and inviting, aiming to capture the magic of the Harry Potter series. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a shot of the Glenfinnan Viaduct, a bridge known for its appearance in the Harry Potter films. This moment aims to evoke a sense of magic and wonder, and to introduce the theme of the ad. The audience is experiencing the view through the lens of a camera showcasing the train and viaduct. The tone is magical and enchanting. - 00:03–00:06 00:03–00:06 The ad transitions to a view of a street in Edinburgh. This shot broadens the scope to include other U.K. locations with filming ties to Harry Potter. The audience is experiencing an overhead shot of the location. The tone is bright and inviting. - 00:06–00:09 00:06–00:09 The scene changes to a view of the University of Oxford. The change aims to broaden the scope to include other U.K. locations with filming ties to Harry Potter. The audience is experiencing a close up shot of the location. The tone is majestic and scholarly. - 00:09–00:11 00:09–00:11 The ad cuts to a shot of the Millennium Bridge. This shot continues showcasing locations in the U.K. with filming ties to Harry Potter. The audience is experiencing a side-view of the bridge. The tone is modern and intriguing. - 00:11–00:12 00:11–00:12 The scene changes to King's Cross Station. The change reinforces that the ad is showcasing locations with filming ties to Harry Potter. The audience is experiencing the view from a high angle to showcase the crowd. The tone is exciting and bustling. - 00:12–00:15 00:12–00:15 The ad returns to a shot of the Glenfinnan Viaduct. This revisits the opening scene, reinforcing the main theme and destination featured in the ad. The audience is experiencing a side-view of the bridge with the train going across. The tone is magical and nostalgic, driving home the link to Harry Potter.

# Ad summary A travel ad promoting guided experiences. It shows clips of many different activities to showcase the range of experiences available through the service. # Brand positioning The brand aims to be the premier provider of authentic and unique travel experiences. The brand offers expertly curated adventures, positioning itself as a facilitator for deeper cultural immersion beyond superficial tourism. It promotes a lifestyle of curiosity and exploration, challenging conventional travel norms by emphasizing genuine discovery and connection. # Product The advertised product is a platform providing expertly curated travel experiences. It offers a diverse array of activities, from mask-making workshops to historical site visits and flamenco dance performances. Designed for travelers seeking authentic cultural immersion and unique adventures, the experiences promise in-depth exploration and discovery. By connecting users with local experts and unique activities, the product addresses the barrier of superficial tourism, promising a more meaningful and enriching travel experience. The ad emphasizes the opportunity to 'get your guide' for curated adventures. # Visual style The ad has a bright and vibrant aesthetic with natural lighting. It has a UGC feel with quick cuts and fast-paced editing, using short clips of various activities. The production quality is good, resembling a hybrid of UGC and polished commercial content, appealing to a younger audience. The cuts and text are synced to the music. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with an outdoor scene of a canal in Amsterdam. - 00:01–00:05 The ad then shifts to an indoor scene of a person painting a mask as another person guides them. - 00:05–00:07 The scene changes to an interior of a palace where a group of people are walking, smiling, and taking pictures. - 00:07–00:08 The ad transitions to a street where some decorative lanterns are hung. - 00:08–00:09 The ad moves to an indoor restaurant scene where a man is gesturing to the camera, as if he is guiding the viewers through the restaurant. - 00:09–00:11 The ad shows a woman in bright clothing performing flamenco as the camera circles around her. - 00:11–00:15 The ad concludes with a scene of people kayaking in an urban lake while the logo and the phrase 'GET YOUR GUIDE' appears on screen.

# Ad summary This ad showcases five must-see Harry Potter destinations in the UK, including Edinburgh, the University of Oxford, the Millennium Bridge, King's Cross, and Glenfinnan. # Brand positioning This ad positions the UK as a must-visit destination for Harry Potter fans. The ad leverages familiar imagery from the Harry Potter films. The tone of the ad is fun and exciting. The brand focuses on the emotional connection fans have with the Harry Potter series. # Product The product being advertised is a list of must-visit Harry Potter destinations in the UK. These destinations include Edinburgh, the University of Oxford, The Millennium Bridge, King's Cross, and Glenfinnan. The ad presents these locations as real-life settings that inspired or were featured in the Harry Potter films, offering fans the opportunity to immerse themselves in the wizarding world. The ad targets fans and tourists who will want to visit these locations. # Visual style The ad has a polished, commercial aesthetic. The editing style consists of quick cuts and static shots. The video maintains a consistent pacing. The visuals are in sync with the music, emphasizing the locations. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a shot of the Jacobite train crossing the Glenfinnan Viaduct. - 00:03–00:06 The scene cuts to a shot of Edinburgh, showcasing the city's colorful architecture and bustling streets. - 00:06–00:08 The scene transitions to the University of Oxford, highlighting the historic buildings and architecture of the university. - 00:08–00:10 The video shows the Millennium Bridge in London, framed against the backdrop of St. Paul's Cathedral. - 00:10–00:12 The scene shifts to King's Cross station, known for its connection to Platform 9 3/4. - 00:12–00:15 The video ends with another shot of the Jacobite train on the Glenfinnan Viaduct, completing the tour of Harry Potter destinations.

# Ad summary This ad promotes GetYourGuide, a platform for booking travel tours and experiences. The ad features a content creator sharing her personal experience using GetYourGuide to find transformative travel experiences. She emphasizes how reading reviews and looking at real photos helps her choose memorable adventures in places like Marrakech. The ad highlights that using GetYourGuide allows her to travel without anxiety and ensures her experiences always exceed her expectations. # Brand positioning GetYourGuide positions itself as a user-friendly platform that simplifies the process of discovering and booking travel tours and experiences. It empowers travelers to find experiences that are not just typical tourist activities, but are truly transformative and personally enriching. The brand aligns with values of adventure, personal growth, and stress-free travel planning. By showcasing real reviews and photos, GetYourGuide promotes transparency and trust, pushing against the norm of generic or misleading travel advertising. The brand positioning is both functional, by providing a simple booking platform, and emotional, by promising unique and fulfilling travel experiences. # Product GetYourGuide is an online platform that allows users to discover and book travel tours and experiences. It’s designed for travelers who seek unique and transformative experiences beyond typical tourist activities. The platform features detailed reviews and real photos from other travelers, enabling users to make informed decisions and find experiences that align with their personal growth and interests. It helps overcome the purchase barriers of travel planning anxiety and the fear of disappointing tourist traps, by providing transparent and trustworthy insights from other users. Its unique selling point is providing experiences beyond ordinary tourist attractions that have a profound effect on the individual. # Visual style The ad has a UGC feel, with a mix of casual selfie-style shots and higher-quality travel footage. The editing is a mix of quick cuts and static shots, creating a balanced rhythm. The production quality varies, with some segments appearing polished while others have a more raw, authentic look. The pacing is moderate, with cuts timed to voiceover lines to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Scopri di più # Point of view - [object Object] # Storyline - 00:00–00:03 A creator states her opinion that traveling is not only for relaxation. - 00:04–00:05 Building on this opinion, she finds reviews on GetYourGuide. - 00:06–00:10 Continuing the narrative, she uses GetYourGuide to try new things outside of her comfort zone. - 00:10–00:14 Expanding on why GetYourGuide is used, she wants truly transformative experiences and now she will explain. - 00:15–00:22 Building off that statement, the creator feels in crisis when organizing a trip due to the amount of options. - 00:23–00:25 As a solution, she says she reads the reviews on GetYourGuide. - 00:25–00:33 She explains that she looks at real photos and reviews and then chooses an unforgettable desert experience. - 00:33–00:35 She explains that she felt strong in the desert. - 00:35–00:38 Adding onto that, the experience has always surpassed her expectations. - 00:39–00:41 The creator then asks if the viewer also enjoys traveling for growth. - 00:41–00:44 To close out her argument, she says that the reviews make all the difference. - 00:44–00:45 Concluding, she states she now only travels without anxiety.

# Ad summary This GetYourGuide ad showcases the beautiful Cotswolds in England, featuring stone villages, hilltop churches, and iconic bridges. A female traveler explores various locations, highlighting the honey-colored stone buildings, thatched cottages, and charming features of the area, promoting GetYourGuide as the simple way to explore. # Brand positioning GetYourGuide is positioned as a convenient and comprehensive travel platform that allows users to effortlessly explore destinations. The brand aligns with a sense of adventure, wanderlust, and cultural appreciation, showcasing its ability to unlock unique and aesthetically pleasing experiences. It disregards the complexity of planning by promoting simple exploration. The brand positioning is functional, offering ease of travel planning and access to beautiful destinations. # Product GetYourGuide is presented as a travel platform offering guided tours and experiences in various destinations, exemplified here by a tour through the Cotswolds in England. The platform simplifies the exploration of picturesque villages, including Chipping Campden, Snowshill, Stow-on-the-Wold, Bibury, and Bourton-on-the-Water. The product is intended for travelers who seek aesthetically pleasing and culturally rich experiences without the hassle of extensive planning. It helps discover honey-colored stone buildings, cute indie shops, cafes, and thatched cottages. The platform's USP is providing an easy and convenient way to explore iconic locations like the Venice of the Cotswolds. # Visual style The ad uses a polished, cinematic visual style with natural lighting. The editing style is fast-paced with quick cuts and smooth transitions, maintaining a consistent rhythm. The production quality is high, resembling a professional commercial, which aims to evoke a sense of wonder and adventure. There are no recurring visual motifs except for the consistent focus on aesthetically pleasing shots of the Cotswolds. The pacing is quick, with approximately 10-12 cuts per minute, keeping the viewer engaged and mirroring the fast-paced nature of exploring multiple locations. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action GetYourGuide has you covered. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a text overlay that says, “fairytales don’t exist” and cuts to stunning fairytale-like scenery in The Cotswolds. This initial setup is designed to capture attention by introducing a counter-narrative, that a fairytale setting does exist. The perspective is from an observer who appreciates the scenery, establishing a sense of wonder and inviting viewers to question preconceived notions. - 00:02–00:05 00:02–00:05 The voiceover begins, narrating the experience of exploring gems in the Cotswolds with GetYourGuide, starting with Chipping Campden. This moment transitions the ad into an official promotional segment, introducing the brand and its offering of guided exploration. The perspective is now shifting toward the brand, using a friendly female voice to invite potential customers. - 00:05–00:12 00:05–00:12 The ad highlights the honey-colored stone buildings, indie shops, cafes, and thatched cottages in Chipping Campden. This section continues to build on the exploration theme, showcasing the visual charm and unique aspects of the town. The perspective remains an observer, emphasizing the picturesque setting to attract those seeking similar experiences. - 00:12–00:17 00:12–00:17 The ad moves onto Snowshill, featuring a hilltop church and views of rolling hills. This transition maintains the narrative flow by continuing the journey, introducing another visually striking location and reinforcing the beauty of the Cotswolds. The perspective is from the traveler, appreciating the stunning scenery and architecture. - 00:17–00:24 00:17–00:24 The ad showcases Stow-on-the-Wold, including an iconic church, shops, and cafes. This section adds depth to the journey by including practical details like shopping and dining options, catering to potential interests and needs. The perspective shifts to that of the traveler who appreciates the cultural and culinary aspects of the destination. - 00:24–00:34 00:24–00:34 The ad transitions to the village of Bibury, emphasizing its legendary row of cottages and the area’s history of sheep’s wool storage, referencing how the river was once used for cleaning it. It is also referred to as the Venice of the Cotswolds. This portion enriches the narrative by adding historical context and sensory details, appealing to those interested in culture and heritage. The perspective is that of a traveler immersing themselves in the unique history and landscape. - 00:34–00:41 00:34–00:41 Bourton-on-the-Water is featured, focusing on its iconic bridges. The ad continues to expand on the visual journey, highlighting architectural landmarks and the connectivity of the village. The perspective is from the observer, appreciating the cohesive design and harmonious landscape. - 00:41–00:46 00:41–00:46 The ad concludes by reiterating GetYourGuide’s simplicity in exploring and uses a call to action (CTA) that GetYourGuide has you covered. The perspective returns to the brand, providing a summary and reinforcing its value proposition of ease and comprehensiveness. A woman boards a tour van branded with the GetYourGuide logo to represent the final step of a traveler using the platform.