# Ad summary
This ad is created by a man who is recommending the best 3 CFD prop firms for scaling. He lists out FundedNext as #1 for guaranteeing to pay you out in 24 hours, The5ers as #2 for providing up to $4 million in capital, and FTMO as #3 with an 80% profit share.
# Brand positioning
This ad focuses on CFD prop firms and scaling up their accounts. The ad aims to promote three brands: FundedNext, The5ers, and FTMO. The ad does not specify what the brands stand for, but rather what they offer in terms of scaling up their accounts. The ad aligns with traders that are looking to profit as much as they can. The brand positioning is functional in that the companies allow you to make money, but the firms differ in the amount of capital, profit share, and payment.
# Product
The ad is advertising CFD prop firms with FundedNext as #1, The5ers as #2, and FTMO as #3. FTMIO provides an 80% profit share and they have a strong reputation. The scale up program for FTMIO caps at $2 million in simulated capital. The5ers offers up to $4 million in capital. The company bans all news trading. FundedNext has the same scaling of $4 million, but they allow news trading. They guarantee to pay you out within 24 hours, or they will give you $1000. They have an up to 95% profit share on their Stellar models. They provide a complimentary 100k stellar light challenge account. They have a 12% exclusive discount on all new account purchases.
# Visual style
The ad is a raw, unpolished, and simple video. The editing style consists of static shots. The production quality seems to be UGC because it feels raw. The pacing is consistent. The audio-visual is synced with the voiceover.
# Benefits
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# Features
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# Call to action
None used.
# Point of view
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# Storyline
- 00:00–00:06 00:00–00:06 The man starts off by stating, 'If you’re treating prop trading like a career and not just a challenge, then the scale up ceiling matters more than the entry fee.' The message is that the speaker is suggesting that if you are serious about trading, the limitations matter more. This is coming from the speaker's perspective. The tone is serious.
- 00:06–00:09 00:06–00:09 He then states, 'So here are my top three firms for scaling your accounts.' This indicates that the list is coming from the speaker and it will be about which companies are best for scaling.
- 00:10–00:22 00:10–00:22 He then states that, 'at number three, we have FTMO. They have an 80% profit share and a very, very strong reputation. Their scale up program caps at $2 million in simulated capital, which is great, but if you're building long term, $2 million is the maximum.' He states that FTMO has a good profit share and reputation, but that you can only scale up to $2 million. This is coming from his perspective.
- 00:23–00:34 00:23–00:34 He then states that 'at number two, we have The5ers. Now they offer up to $4 million in capital, matching the highest in the industry, with only one limitation. They ban all news trading, which can be a big limitation.' He states that The5ers has a scaling up to $4 million, but doesn't allow for news trading. This is coming from his perspective.
- 00:34–01:06 00:34–01:06 He then states that, 'finally, number one. FundedNext. Matching the fivers with $4 million in scale up, but they allow news trading for evalues and funded. Up to 95% profit share on their Stella models, complimentary 100k stellar light challenge account, 12% exclusive discount on all new account purchases, and the main one, they guarantee to pay you out within 24 hours. And if they don't pay you out within 24 hours, they will give you $1000. So they have the exact same scale ceiling, you receive more of the profits, and you're in the market during the biggest moves, so it's a no brainer.' He states that FundedNext matches The5ers in their scale up, but also allow news trading and up to 95% profit share. This is coming from his perspective.