How Forbes Advertises on Meta

# Ad summary This ad promotes the Forbes app, highlighting its benefits for business, tech, and leadership analysis on the go. It showcases a user interface and three examples of Forbes content that are available on the app. # Brand positioning Forbes is presented as a reputable and authoritative source for business, technology, and leadership analysis. The brand aims to occupy the space of a trusted resource for professionals and individuals seeking to stay informed about current business trends, innovative technologies, and effective leadership strategies. The ad conveys that Forbes content is accessible and convenient for on-the-go consumption, aligning with a modern, fast-paced lifestyle. By focusing on 'smarter search' and 'seamless navigation,' Forbes differentiates itself by offering a user-friendly and efficient experience compared to traditional news or analysis platforms. The brand's positioning is functional, emphasizing ease of use and accessibility, while also appealing to the emotional need for knowledge and staying ahead in a competitive world. # Product The Forbes App is a mobile application designed to provide users with access to business, tech, and leadership analysis. It features 'smarter search' and 'seamless navigation' for easy content discovery. The app is targeted toward individuals who want to stay informed about business trends, technological advancements, and leadership strategies while on the go. The app offers a user-friendly experience that simplifies content consumption. The ad addresses the need for timely information and convenient access, suggesting the app is designed for busy professionals and informed individuals seeking to stay updated. By offering analysis on the go, the app positions itself as a practical tool for those who want to remain knowledgeable and make informed decisions in a fast-paced environment. # Visual style The ad features a clean and modern visual style, dominated by a black background with white text and a focus on the Forbes brand. The use of contrasting colors and clear typography creates a sleek and professional aesthetic, highlighting the app's features and content in an organized manner. The smartphone interface is displayed prominently to showcase the app's usability and functionality. The overall design is minimalist, emphasizing clarity and ease of navigation, reinforcing the app's promise of 'Smarter Search' and 'Seamless Navigation.' # Hooks Headline: Smarter Search. Seamless Navigation. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by showcasing the Forbes brand and highlighting the key features of its app: 'Smarter Search' and 'Seamless Navigation.' This message is conveyed from the brand's perspective, aiming to immediately grab the audience's attention and communicate the core benefits of the app, positioning it as a user-friendly tool for accessing business insights. The intention is to establish the brand's credibility and signal the app's ease of use upfront, setting the stage for further exploration of its content and features. - The ad transitions to illustrating the app's ability to provide business, tech, and leadership analysis on the go. The message is relayed from the brand, highlighting the app's capacity to keep users informed while they're traveling or otherwise occupied, showcasing it as a practical solution for staying updated in a fast-paced world. This step builds on the app's initial promise of convenience and ease, reinforcing its appeal for busy individuals seeking to stay informed. - The ad then shows a preview of the app interface displaying various articles. This is presented from the user's perspective, demonstrating the range of content available. The ad is visually proving its claim that the app is a valuable resource for business, tech, and leadership analysis, helping build user confidence in the app's capabilities and motivating them to explore further. The narrative shifts to the app itself, offering a glimpse into its potential value and solidifying its position as a go-to source for professional insights.

# Ad summary This ad promotes AWS through a partnership with Forbes BrandVoice. It features employees working while highlighting AWS as 'The Enterprise AI Shortcut.' # Brand positioning AWS (Amazon Web Services) is presented as a cutting-edge, enterprise-level solution for artificial intelligence. The brand is positioned as an enabler of AI implementation, simplifying the process for businesses. This suggests AWS aims to occupy the space of a technological leader, offering advanced and accessible AI solutions. The partnership with Forbes BrandVoice implies credibility and authority, reinforcing the idea that AWS is a trusted and reliable choice for enterprise AI solutions. The functional positioning focuses on performance and efficiency, appealing to businesses seeking to streamline and enhance their AI capabilities. # Product The product being advertised is AWS's suite of enterprise AI services. It is implicitly directed at businesses and organizations looking to implement or improve their AI capabilities. The ad highlights that AWS provides 'The Enterprise AI Shortcut,' implying a simplified and efficient approach to AI implementation. While specific features are not detailed, the focus is on the overarching benefit of streamlining enterprise AI. The ad addresses the potential purchase barrier of complexity often associated with AI implementation, positioning AWS as a user-friendly and accessible solution. The use case involves practical application in an enterprise setting, as shown by the people working and referencing AI. The product promises to make AI more manageable and less time-consuming for businesses. # Visual style The ad has a corporate and professional visual aesthetic, with a clean and modern design. It uses a grid layout and simple color blocks to create a structured and organized look. The image treatment appears to have minimal filtering, focusing on clear and natural lighting. The typography is large and bold, ensuring high scannability. The visual style contrasts with platform-native content, aiming to stand out in the feed with a high-design and polished appearance. # Hooks Headline: The Enterprise AI Shortcut # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the AWS and Forbes BrandVoice logos to quickly establish brand credibility by leveraging an existing trusted source and confirming this is sponsored content. The intention here is for the brand to highlight its reputation by association. - The ad shows an image of two employees working while a caption reads 'The Enterprise AI Shortcut'. The visual aims to demonstrate how AI is being used and highlight the ease with which it can be implemented. This part of the story is being told from the brand's perspective.

# Ad summary This ad features Schneider Electric and Forbes BrandVoice collaborating to modernize America's energy system for long-term resilience, with insights from Schneider Electric's President, North America, Aamir Paul, highlighting the company's leadership in driving energy system upgrades. # Brand positioning Schneider Electric is positioned as a leader in modernizing America's energy systems, emphasizing 30-year resilience. The brand aligns with values of innovation, sustainability, and long-term planning. The ad implicitly communicates that the brand stands out for its expertise and commitment to upgrading energy infrastructure, differing from competitors who may focus on short-term solutions or traditional energy models. The brand positioning is both functional, emphasizing the technical aspects of energy system modernization, and impactful, highlighting the resilience and sustainability benefits for society. # Product The ad promotes Schneider Electric's expertise and solutions in modernizing America's energy systems for 30-year resilience. It highlights the company's role in driving energy system upgrades. The solutions are intended for the energy sector and potentially industries or government entities responsible for energy infrastructure. The ad focuses on the need for long-term resilience in energy systems and positions Schneider Electric as a key player in achieving this. The ad aims to overcome barriers related to outdated infrastructure by presenting Schneider Electric as a forward-thinking partner capable of delivering sustainable solutions. # Visual style The ad adopts a professional and corporate visual style, with a clean layout and focus on credibility-building elements like logos and a headshot. The production quality is highly polished, suggesting a studio-shot image with careful lighting and color grading. The typography is integrated to be legible and authoritative. The visual style aligns with platform norms for thought leadership or business-oriented content, aiming to convey trustworthiness and expertise to viewers scrolling through their feed. # Hooks Headline: Now Is The Moment To Modernize America's Energy System For 30-Year Resilience # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the partnership between Schneider Electric and Forbes BrandVoice, establishing credibility through the association with a reputable business publication. This is presented from the brand's perspective to showcase the collaborative effort in providing insights and solutions for energy modernization. - The ad then introduces the 'Leadership Spotlight' theme, setting the stage for insights on energy modernization. This segment aims to grab attention and frame the content as valuable thought leadership, presented from the brand's perspective to emphasize its expertise. - The core message, 'Now Is The Moment To Modernize America's Energy System For 30-Year Resilience,' is presented as a call to action. This bold statement aims to create a sense of urgency and importance, conveyed from the brand's perspective to underscore the pressing need for infrastructure upgrades. - The ad concludes by attributing the insights to Aamir Paul, President, North America, Schneider Electric, lending credibility and authority to the content. This personal attribution is from an external source, lending greater weight to the brand's messaging.

# Ad summary This image ad features a quote from Sara Alligood, Global Head of SAP at AWS, highlighting how they work backwards from customer needs to build programs that accelerate innovation through AI. The ad uses a modern, corporate visual style with geometric teal and white blocks and a partial view of a modern office building. # Brand positioning AWS (Amazon Web Services) is presented as a cutting-edge technology provider focused on innovation and customer-centric solutions. The collaboration with SAP emphasizes its role in providing advanced technological infrastructure for enterprise solutions. The brand aims to occupy a space in the consumer's mind as an accelerator of innovation, particularly through AI, and aligns with a values-driven, customer-focused approach. # Product The ad promotes AWS's ability to provide a program that accelerates innovation through AI. The product (or service) is designed for customers who need advanced technology solutions tailored to their specific needs. The unique selling point is the methodology of working backwards from customer needs, suggesting a high degree of customization and effectiveness. This is not a typical product; rather it is the brand's ability to create these customer-centric programs. # Visual style The ad has a modern, corporate visual style. The image uses geometric shapes and a professional architectural background to convey a sense of innovation and reliability. The color palette is clean and corporate, with cool teal and white tones. # Hooks Headline: “We worked backwards from these customer needs to build a program that would accelerate innovation through AI.” # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the AWS logo and Forbes BrandVoice logo, immediately establishing the partnership and credibility. This is from the brand's POV. - A quote from Sara Alligood, Global Head of SAP at AWS, then states, "We worked backwards from these customer needs to build a program that would accelerate innovation through AI." This reinforces the customer-centric approach. This is from the Brand's POV but positioned as an expert opinion. - The visual element of a modern office building suggests real-world application and success. This backs up the claim from an external POV.

# Ad summary This ad features two women in a conversation around Clasp, an HR Tech platform embedded with Fintech platform. It highlights how Clasp utilizes AI to help companies with recruitment, retention, and loan repayment, and aims to save dollars and enhance scalability. # Brand positioning Clasp is positioned as an HR tech platform that is embedded with a Fintech platform to streamline recruitment, enhance retention, and facilitate loan repayments. The brand strives to integrate AI in a manner that is accessible and beneficial for all team members. Clasp distinguishes itself in the HR space by not just offering a tech platform but also incorporating gamification, which promotes fun and makes the tech more approachable. Clasp presents itself as an innovative, employee-focused, and fun brand. # Product Clasp is an HR tech platform that integrates with a fintech platform. The main feature is to help companies in recruiting, retention, and loan repayment. It aims to make HR processes more accessible and scalable by using AI to streamline and improve various aspects of human resources and financial technology. The platform is also embedded with a fintech platform. The overall aim is to not just save costs but enhance the scalability of operations as the company grows. # Visual style The video has a professional and polished aesthetic, similar to a high-end commercial or interview segment. Editing consists of quick cuts between different speakers to show both speakers. The overall pacing is moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman in a white shirt speaks into a microphone, "So healthcare is a unique industry, right?" - 00:02–00:12 00:02–00:12 The woman continues, "There's a lot that goes into the security and the thoughtfulness around what models are used and how the products they touch are frankly built." - 00:12–00:21 00:12–00:21 The woman mentions her company, "And so our mantra at Clasp is, we need to think about AI as like an extension or just an embed to everything we do." - 00:21–00:31 00:21–00:31 She continues to talk about AI, "So we actually almost like we create fun ways of making sure that it is just part of our, you know, day in in life." - 00:31–00:45 00:31–00:45 She explains the different AI activities at Clasp, "And so what that looks like is everything from every Friday, we have can't spell Friday without AI and people share, you know, live demos of the things that they're working on." - 00:45–00:51 00:45–00:51 The second woman mentions her interest in the platform, "Yeah, it sounds funny but like rifles where you win prizes just for submissions because we want to make sure that not just technical team members." - 00:51–01:16 00:51–01:16 The first woman mentions that everyone contributes, "Every single team member is thinking about the how. We have after-work fun sessions where people will show what they've built with each other and like Tinker and experiment." - 01:16–01:24 01:16–01:24 The first woman speaks further about their business, "And we've just rolled out an AI labs within clasp, which is actually now having dedicated team members who's only soul role." - 01:24–01:39 01:24–01:39 The first woman talks about the difficulty implementing their business, "Is literally identifying what are the things that individuals and themselves struggle to implement, and how can we maybe find ways to not only just save dollars, but do things in a much more scalable way as we grow." - 01:39–01:49 01:39–01:49 The second woman understands that the AI helps the team internally, "So you're using it really more as an internal tool versus an AI matching tool that will connect a nursing student to a nursing job." - 01:49–02:20 01:49–02:20 The first woman ends the interview, "Yeah, so our view is there are ways as far as how we reach talent that utilize AI just so that it's a one-to-many approach, but it's different than the infrastructure of the product itself."

# Ad summary This is a minimalistic, text-driven ad promoting Forbes membership. # Brand positioning Forbes is a business and finance publication. The brand is positioned as providing content for top-level business professionals, providing "Executive Insights. Endless Inspiration." The brand is implied to align with values of success, career development, and thought leadership. The brand follows category norms by selling premium information access to consumers. # Product The product being advertised is a Forbes membership, which gives users access to executive insights and inspiration. The offer being advertised is less than $2, specifically $1.50/week for one year, presumably to entice new members. # Visual style The ad has a minimalistic visual style, focusing primarily on text against a plain background. The production quality appears highly polished. The layout is clean and easy to read with a focus on legibility. The typography is integrated clearly, using bold and large text for emphasis. The style contrasts with platform norms by not incorporating any images or video. # Hooks Headline: Executive Insights. Endless Inspiration. # Benefits - [object Object] - [object Object] # Call to action BECOME A MEMBER # Point of view - [object Object] # Storyline - The ad opens with the Forbes logo, instantly signaling credibility. The viewer is experiencing this from an external source as a recognizable brand that provides business and finance content. - A red 'ENDS SOON' badge conveys urgency, implying that the offer is time-sensitive. The brand is telling the audience this to encourage immediate action. - The core message highlights the benefits of the membership: 'Executive Insights. Endless Inspiration.' The brand is conveying this to entice prospective members by suggesting professional development and continuous motivation. - The offer is presented in plain text: 'Less than $2, $1.50/week for one year.' The brand is conveying this to make the product accessible. - A 'BECOME A MEMBER' button provides a direct CTA, guiding the viewer to subscribe. The brand is telling the viewer how to act to take advantage of the offer.

# Ad summary An ad for Forbes promoting a limited-time offer for executive insights and exclusive access at a discounted rate of $1.50 per week for one year. # Brand positioning Forbes is presented as a premier source for executive insights and exclusive access. The brand aims to occupy the space of a leading business and finance publisher, offering valuable information and access to executives and professionals. The brand aligns with values of expertise, exclusivity, and authoritative knowledge, promoting a lifestyle of professional success and informed decision-making. The brand positions its offering as a valuable investment in one's professional development. # Product The featured product is a subscription service providing executive insights and exclusive access to content from Forbes. The service is offered at a discounted rate of $1.50 per week for one year, reduced from the original price of less than $2 per week. This subscription service is designed for professionals and executives seeking to gain knowledge and insights to enhance their decision-making and career growth. The offering addresses potential purchase barriers by presenting a cost-effective opportunity to access valuable content, emphasizing the limited-time nature of the offer to encourage immediate action. # Visual style The ad employs a clean and minimalist visual style with a focus on clarity and scannability. The production quality is high with sharp text and a simple color palette. The stark contrast between the black background and white text creates a sense of formality and importance. Typography is integrated strategically to emphasize key information and drive the viewer's eye. The overall aesthetic mimics a platform-native style that blends in well with in-feed content. # Hooks Headline: Executive Insights. Exclusive Access. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action BECOME A MEMBER # Point of view - [object Object] # Storyline - The ad opens with a sense of urgency by stating "ENDS SOON," capturing the viewer's attention and signaling a limited-time offer. This message aims to create a sense of FOMO, encouraging quick action to avoid missing out, told from the brand's perspective to highlight the promotion's limited availability. - The ad emphasizes value by highlighting "Executive Insights. Exclusive Access." The message conveys that the viewer will gain a premium level of information and opportunities, positioning the Forbes subscription as a pathway to professional advancement. The brand is promising access and know-how, framing the offering as an investment, communicated from the brand's perspective. - The ad sweetens the deal by promoting a lower price of "Less than $2 $1.50/week for one year." The discounted price removes a financial barrier and offers a compelling reason to subscribe. It frames membership as an affordable option, narrated from the brand’s perspective. - The ad then prompts action with a "BECOME A MEMBER" button. This provides a clear next step, guiding interested viewers to convert. It reinforces the opportunity to join the exclusive community and access the advertised benefits, delivered by the brand to drive immediate engagement. - Finally, the ad concludes by displaying the "Forbes" logo. It reinforces brand recognition and trustworthiness, ensuring that the offer comes from a reputable source. It underscores the credibility of the offering, told from the brand's perspective.

# Ad summary This ad is for Forbes. It highlights the benefits of becoming a member, promising executive insights and endless inspiration. The ad also promotes a limited-time offer for a yearly membership at a discounted weekly rate, encouraging viewers to "BECOME A MEMBER" before the offer ends soon. # Brand positioning Forbes is presented as a premier source of "Executive Insights" and "Endless Inspiration," positioning it as a leading authority for business professionals seeking knowledge and motivation. The brand cultivates an image of sophistication and credibility. By showcasing its content as valuable and exclusive, Forbes aims to occupy the space of a trusted resource for ambitious individuals. # Product The product being advertised is a Forbes membership, offering access to "Executive Insights" and "Endless Inspiration." The ad emphasizes that becoming a member provides valuable content for professional growth and knowledge. A clear USP is the limited-time offer of access to Forbes content, with a discounted weekly rate of $1.50 for a year. # Visual style The ad uses a clean, minimalist aesthetic with a dark, gradient background and white text. The layout is simple and focuses on delivering information clearly and directly. The design emphasizes a sense of sophistication and urgency. # Hooks Headline: Executive Insights. Endless Inspiration. # Benefits - [object Object] - [object Object] # Call to action BECOME A MEMBER # Point of view - [object Object] # Storyline - The ad starts by noting "ENDS SOON," creating a sense of urgency, told from the brand's perspective to encourage immediate action. - The ad highlights the benefits of a Forbes membership, promising "Executive Insights. Endless Inspiration." This benefit is highlighted from the brand's perspective to showcase the value of Forbes membership. - From the brand's perspective, the ad emphasizes affordability by showing "Less than $2 $1.50/week for one year." - The ad directly prompts the viewer to "BECOME A MEMBER," as the brand aims to convert interest into membership. - The Forbes logo is displayed as the brand affirms its identity and credibility.

# Ad summary This ad promotes Agentic CX, highlighting new research that reveals four gaps companies face, suggesting viewers are ready for these findings. # Brand positioning Parloa is presented as a thought leader in the customer experience (CX) space, partnering with Forbes BrandVoice to disseminate new research on Agentic CX. The brand aligns with data-driven insights and aims to occupy a space of authority. By publishing research, Parloa positions itself as an expert and a reliable resource for companies seeking to improve their customer experience strategies. The brand also implies that it embraces innovation by presenting new research. # Product The ad promotes the concept of Agentic CX through new research that has uncovered four gaps companies face. The product is the knowledge itself, presented in a research format, and aimed at companies looking to improve their customer experience (CX). The ad works by implying that Agentic CX is an innovative field that is currently underutilized. It suggests that viewers can overcome these gaps by staying informed. The ad does not explicitly describe Agentic CX, so the purchase barrier being addressed is the lack of awareness. By creating interest in the topic of Agentic CX, the ad aims to position Parloa as a leader in CX solutions. # Visual style The ad features a professional, corporate visual style with a focus on people working in a customer service environment. The production quality appears to be high, with good lighting and a clean aesthetic. The visual motifs include the use of corporate branding (logos) and a realistic office environment. The typography is large and bold, making it easy to read. The style is platform-native, fitting well into the professional content found on platforms like LinkedIn. # Hooks Headline: Are You Ready For Agentic CX? New Research Reveals 4 Gaps Companies Face # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking, "Are You Ready For Agentic CX?" This is intended to pique the viewer's interest and draw them in with a question that suggests a need to be prepared. The brand is asking the question to the audience, positioning itself as the expert source of knowledge on this topic. - The ad highlights the new research, emphasizing that it "Reveals 4 Gaps Companies Face." The brand is highlighting the significance and relevance of the research, implying that there are critical shortcomings that companies must address to stay competitive. The brand is presenting the research as the authority. - The ad displays the logos of both Parloa and Forbes BrandVoice to establish credibility and indicate a partnership. The ad shows the Parlon logo with "PAID PROGRAM" to indicate it's a marketing collaboration and not objective news reporting. The brand and the publisher are presenting this collaboration to build trust and authority.

# Ad summary This ad features a young Black woman working at a computer. The ad promotes AWS and Forbes BrandVoice. # Brand positioning This ad for AWS is part of Forbes BrandVoice paid program. This implies that AWS is working to establish itself as a thought leader in the tech industry through content partnerships and sponsored articles, while also using the established credibility of Forbes to enhance its brand image. The brand promotes itself through sharing informative content. # Product There are no specific AWS products advertised in the image. The ad refers to AWS generally in partnership with Forbes BrandVoice. # Visual style The ad has a professional and corporate visual style. It uses a clean and minimalist design with a focus on the image of the woman working at a computer. The color palette is muted and the lighting is soft. The overall effect is one of competence and reliability. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad features a woman in a work environment, likely using AWS products or services. This imagery is used to convey that AWS is a reliable service to use.

# Ad summary This ad highlights how 43% of brand websites don't give customers a clear path to receive support, and how Parloa solves this problem. # Brand positioning Parloa is presented as a modern solution for customer communication and support. The brand is positioned as a technology company focused on improving the accessibility and efficiency of customer service, with an emphasis on making it easier for customers to reach businesses. This is achieved by providing an AI-powered platform that integrates various communication channels. # Product Parloa is an AI-powered platform designed to streamline customer communication and support. The product integrates multiple communication channels like phone, email, chat, and messaging apps into a unified system. It provides businesses with tools to create clear paths for customers to receive support, addressing the issue where many brand websites lack accessible customer service options. Parloa aims to enhance customer experience by ensuring that customers can easily reach and receive assistance from businesses. # Visual style The ad has a clean and professional visual style. It combines real-life office scenes with minimalist graphics and text overlays to convey information. The color palette is primarily orange, blue, white, and gray, which gives it a modern and corporate feel. The editing is straightforward with simple transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts by posing a question about whether customers can easily reach the business. - 00:03–00:05 It then reveals a statistic that 43% of brand websites lack clear paths for customer support. - 00:06–00:13 The ad introduces Parloa as the solution to this problem, explaining that it can help businesses create clear paths for customers to receive support by integrating multiple communication channels.

# Ad summary In an interview format, Marissa Brooks, SVP of Corporate Affairs at Zillow, discusses career growth and development in the cloud HQ environment. She mentions the empowering feeling that comes from employees taking ownership of their career growth, the availability of resources, and the ability to advocate for their own work, and the cool aspect of not being held to the size of a conference room. # Brand positioning Zillow, presented in partnership with Forbes, is positioned as a company valuing the growth, mentorship, and development of its employees. They emphasize employee empowerment and the opportunity for individuals to take ownership of their career path within the company. The ad showcases Zillow's commitment to providing resources and a supportive environment where employees can advocate for their own work, highlighting the unique compelling aspects of the cloud HQ, its remote work culture, where they are not held to the size of a conference room. This suggests that Zillow promotes inclusivity and equal opportunity for all employees to participate and grow, regardless of location or physical constraints. # Product This ad showcases Zillow's approach to career development, which the brand describes as "cloud HQ." The brand describes how each employee gets to take ownership of what their career growth and development looks like. It also mentions that there are a lot of internal resources available, as well as a focus on employee advocacy. The cloud HQ, unlike traditional companies, is not beholden to the size of the conference room. It promotes inclusivity and equal opportunity for employees to participate and grow, regardless of location or physical constraints. # Visual style The ad has a polished and professional aesthetic, mirroring traditional corporate content. It is studio-lit and high-end in production quality. Quick cuts are used to transition between shots of the speakers and the event. The pacing stays consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:07–00:13 A woman asks Marissa Brooks, SVP of Corporate Affairs at Zillow, how Zillow is thinking about growth, mentorship, development in the cloud HQ environment. - 00:13–00:28 She responds that there is a very empowering feeling about it because every employee gets to take ownership of what their career growth and development looks like. - 00:28–00:35 She continues by explaining that there are a lot of resources available internally, but also the ability to be advocates for their own work. - 00:35–00:50 She states that one of the unique and compelling aspects of cloud HQ is that because they're not all in the same office every single day, they're not beholden to the size of a conference room for who gets to participate in something. - 00:50–01:04 She explains that for Zillow, there's no limit on how many people can be in a Zoom meeting and how many people you get to interact with, whether that's on chat or in email or live in person. - 01:04–01:08 She concludes that this is a really cool component of thinking about your career growth.

# Ad summary This Forbes ad promotes a subscription to the platform. The ad states benefits such as exclusive insights, resources to support your ambitions, and access to member-only events. The main goal is to get the customer to subscribe to Forbes. # Brand positioning Forbes is presented as a leading and exclusive platform for achieving and supercharging goals. The ad highlights the brand's insights, resources, and member-only events with thought leaders. Forbes positions itself as a provider of exclusive content, fostering ambition, and connecting members with influential figures, reinforcing its role as a top-tier resource for individuals pursuing success. # Product The ad promotes a subscription to Forbes, offering exclusive insights, resources to support ambitions, and member-only events with visionaries and thought leaders. The subscription provides access to content and opportunities aimed at helping individuals achieve their goals. The unique selling proposition is the combination of exclusive content, ambition-supporting resources, and networking opportunities with influential figures, all designed to supercharge one's goals. A purchase barrier addressed is the cost, which is mitigated by highlighting the discounted price of $1.50/week. # Visual style The ad features a clean, minimalist design with a focus on typography and simple graphics. The color scheme is black, white, and red, creating a high-contrast and attention-grabbing visual. The production quality is high, with a polished, studio-shot feel. The typography is large and bold, enhancing scannability and stop power in feed. The ad contrasts with platform-native styles by using a more formal, corporate aesthetic, which could disrupt the typical content flow and capture attention. # Hooks Headline: Want to supercharge your goals? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action GRAB THIS DEAL # Point of view - [object Object] # Storyline - The ad begins by asking "Want to supercharge your goals?", positioning Forbes as a resource for achieving ambitions, from the perspective of Forbes. - Forbes presents the offer of joining for $1.50/week, emphasizing a cost-effective opportunity, from the perspective of Forbes. - Forbes then lists three benefits of the subscription—exclusive insights, resources, and member-only events—highlighting the value and advantages of joining, from the perspective of Forbes. - The ad concludes with a call to action to "GRAB THIS DEAL", prompting immediate action and reinforcing the value proposition, from the perspective of Forbes.

# Ad summary This Zillow ad is for recruitment. It focuses on how fun it is to work at Zillow due to its always-on presence in people's lives, and the fact that Zillow is always innovating to create new experiences for consumers. # Brand positioning Zillow is presented as a consumer brand beloved by its users, and a fun place to work. It is presented as a brand that offers consumers a place to shop, dream, and imagine when it comes to housing. The brand innovates to bring new products and experiences to consumers looking to rent, buy, or sell housing. # Product The ad highlights Zillow as a brand that provides new products and experiences for consumers that ultimately help them with housing decisions. It does not present a single product, but rather the benefits of working for the company, that consumers are working for a brand that helps them rent, buy, or sell housing. The ad notes that Zillow is a brand that consumers use morning, noon, and night. The benefits of housing include making one of the single most important decisions that people make. # Visual style The ad maintains a high-end commercial and professional feel. The scene uses standard transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 The shot opens with the Forbes 30 Under 30 Summit and sets the stage as a high-end event. - 00:02–00:05 00:02–00:05: The scene cuts to an audience watching the presentation, including shots of the Zillow logo. This sets up the scene for the interview. - 00:05–00:15 00:05–00:15: Ali Jackson-Jolley from Forbes asks Marissa Brooks from Zillow why this is an exciting time to be working at Zillow, and why people early in their career or switching careers should think about working there. This moment sets up the hook of the advertisement. - 00:15–00:33 00:15–00:33: Brooks responds by speaking about how Zillow is always on. People love to dream and shop on the platform, and use it morning, noon, and night. This section helps highlight the benefits of the brand. - 00:33–00:55 00:33–00:55: Brooks continues, saying what makes Zillow an even more compelling place to be is the fact that they are always innovating, always thinking about different ways to bring new products online, and to have new experiences for consumers. This helps explain how fun it is to work there. - 00:55–01:16 00:55–01:16: Brooks concludes by saying that ultimately housing and your journey to housing, whether that's renting, buying or selling, is one of the single most important decisions that people make. She says being a part of a company where you're literally building something new for consumers on a daily basis is really unique and it's a compelling place to work for that reason. This solidifies the reason to work for Zillow. - 01:16–01:18 01:16–01:18: The shot ends with a black screen and the white Forbes logo.

# Ad summary This ad for Forbes promotes a free trial offer. The ad features a black background with white text and article thumbnails. It encourages viewers to start their free trial to access Forbes content. # Brand positioning Forbes is presented as a leading source of business, investment, and entrepreneurship news and analysis. The brand aims to occupy a space in the consumer's mind as a reputable and insightful provider of financial and economic information. It is presented as a well-established media company. # Product The product is a subscription to Forbes, offering access to articles and insights on business, investing, and entrepreneurship. The ad promotes a free 30-day trial, after which the subscription is offered at $69 per year. The offer is geared towards individuals seeking knowledge and insights to profit from and safeguard against market volatility. # Visual style The ad has a clean and minimalist aesthetic with a black background and white text. The style is corporate and professional. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action START YOUR FREE TRIAL # Point of view - [object Object] # Storyline - 00:00–00:05 The ad displays a black screen with the Forbes logo and promotional text.

# Ad summary Forbes interview promoting Clasp's internal and external AI initiatives. # Brand positioning Clasp is an HR and FinTech company focused on recruiting, retention, and student loan repayment. It presents itself as innovative and employee-focused, with a mission to weave AI into the fabric of the company. The brand culture embraces experimentation, rewarding employees for using AI in their daily tasks, while the company leadership emphasizes the ethical and practical use of AI to enhance existing HR structures. # Product Clasp is presented as a dual platform: an HR tech platform embedded with a FinTech service designed to boost recruitment, retention, and loan repayment. The HR tech platform gamifies employee retention and helps with recruiting. Clasp's HR tech platform also has a Fintech platform to help with loan repayment. # Visual style The ad has a clean and professional aesthetic. It features static shots with occasional close-ups to emphasize points and emotions. The production quality is polished and supports a business-like tone. The pacing is moderate, with edits timed to natural breaks in the conversation, about 15-20 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:09 00:00–00:09 Tess Michaels (Founder & CEO, Clasp) begins by stating that healthcare is a unique industry with great attention paid to security, thoughtfulness, and the modeling of products. - 00:09–00:32 00:09–00:32 Tess details Clasp's mantra regarding AI, which is treating it like an extension of everything they do. She transitions into discussing how they create fun ways to incorporate AI into daily life, making it just a part of their day. - 00:32–00:40 00:32–00:40 She describes several employee-focused AI practices, such as 'can't spell Friday without AI,' where live demos are shared. - 00:40–00:48 00:40–00:48 Tess explains that Clasp utilizes Slack channels where employees get entered into raffles just for AI submissions. - 00:48–00:56 00:48–00:56 The intention behind these activities is to ensure that all team members, not just technical ones, are actively thinking about how to use AI. - 00:56–01:04 00:56–01:04 Tess continues to discuss several ways they use AI, such as after-work fun sessions where they build things together and tinker and experiment. - 01:04–01:16 01:04–01:16 There are AI champions for each division at Clasp, who share ideas, and take a stab at creating. - 01:16–01:25 01:16–01:25 Tess shares that Clasp just rolled out an AI lab that has dedicated team members whose only role is identifying where employees struggle to implement AI. - 01:25–01:40 01:25–01:40 The goal is to not only save dollars but to do things in a much more scalable way as they grow. - 01:40–01:49 01:40–01:49 Maggie McGrath (Senior Editor, Forbes) summarizes Tess's points, stating that Clasp is more focused on using AI as an internal tool as opposed to an AI matching tool that connects nursing students to nursing jobs. - 01:49–02:02 01:49–02:02 Tess states that their goal is to be a one-to-many approach as far as how they reach talent. - 02:02–02:14 02:02–02:14 A lot of what they do is an HR tech platform that helps with recruiting, and gameifying retention. - 02:14–02:22 02:14–02:22 Tess concludes the conversation by stating their Fintech platforms are designed to improve internal enhancements.

# Ad summary This ad promotes a thought leadership piece by Dr. Shalabh Gupta, Founder, Chairman, and CEO of Unicycive Therapeutics, focusing on AI strategies for a more intelligent healthcare future, featured in Forbes BrandVoice. # Brand positioning Unicycive Therapeutics is positioned as an innovative pharmaceutical company deeply involved in leveraging artificial intelligence to revolutionize healthcare. The company is presented as forward-thinking, aiming to enhance the intelligence and efficiency of healthcare systems. This branding aligns with a modern, technologically advanced approach, suggesting that Unicycive is at the forefront of integrating AI to improve healthcare outcomes and processes. By focusing on AI strategies, the brand aligns with innovation and progress, appealing to stakeholders interested in cutting-edge solutions for complex healthcare challenges. # Product The ad does not directly promote a tangible product but instead advertises Unicycive Therapeutics' insights and thought leadership, specifically “4 AI Strategies For A More Intelligent Healthcare Future”. The focus is on sharing knowledge and expertise rather than selling a physical product. This content is aimed at healthcare professionals, technology enthusiasts, and stakeholders interested in AI applications within healthcare. The ad indirectly promotes the credibility and expertise of Dr. Shalabh Gupta, Founder, Chairman & CEO, as a key opinion leader in this space. The purpose of this ad is to position Unicycive Therapeutics as a leader in AI-driven healthcare solutions. # Visual style The ad has a professional and corporate visual style, utilizing a clean layout and a consistent color scheme (purple and white). The production quality is highly polished, indicating a studio-shot or professionally designed graphic. The typography is bold and clear, ensuring scannability. The overall style is designed to convey authority and credibility, fitting with a LinkedIn or professional platform aesthetic. # Hooks Headline: 4 AI Strategies For A More Intelligent Healthcare Future # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the logos of Unicycive Therapeutics and Forbes BrandVoice, immediately establishing the credibility and partnership behind the content. This is from the brand's perspective, showcasing their association with a reputable business publication to enhance perceived reliability and prestige. - The headline, "4 AI Strategies For A More Intelligent Healthcare Future", is presented next, grabbing the viewer's attention and clearly stating the focus of the article. This is from the brand's perspective, aiming to pique interest and convey the key topic of AI's role in healthcare innovation. - The ad then introduces Dr. Shalabh Gupta, Founder, Chairman & CEO of Unicycive Therapeutics, as the source of the insights. This provides a personal touch and adds authority to the discussion, establishing Gupta as a thought leader. The audience is seeing this from the brand's perspective, reinforcing their expertise and leadership in the field.

# Ad summary Ad promoting the 'America Innovates' event in San Francisco, featuring speakers, showcases, and exhibits. # Brand positioning This ad is for an event called 'America Innovates', presented by Forbes and America 250. This event aims to showcase the ingenuity and forward-thinking ideas driving the nation. The event highlights the theme of innovation through speakers, showcases, and exhibits, aiming to attract an audience interested in the future of technology and industry. By partnering with Forbes, the event is positioned as a high-profile gathering that connects people with groundbreaking concepts and developments, appealing to those who want to stay informed and engaged with the latest trends. # Product The product being advertised is the 'America Innovates' event, a gathering intended to showcase innovation. The event features speakers, showcases, and exhibits focusing on cutting-edge developments. The event is presented by Forbes and America 250. The event takes place in San Francisco, CA, at the Gateway Pavilion • Fort Mason from Saturday, May 16 - Monday, May 18. Free admission is being offered. # Visual style The ad uses a dramatic and futuristic visual style to convey a sense of innovation and excitement. The photo has high production quality. The image treatment includes a warm color grading at the top, with darker tones at the bottom. # Hooks Headline: FREE ADMISSION # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a futuristic flying vehicle, specifically a Joby aircraft, hovering above the San Francisco skyline, immediately capturing attention with its innovative technology. This visual sets the tone for an event focused on innovation, suggesting that attendees will see and learn about cutting-edge advancements. The brand presents this moment to intrigue the viewer with the promise of future technologies. - The focus shifts to promoting the 'America Innovates' event, emphasizing that admission is free, thus removing a potential barrier for attendance. The brand shares that this makes the event accessible to a wide audience and encourages attendance to the event. - The ad concludes by providing essential event details, including the location, venue (Gateway Pavilion • Fort Mason), and dates (Saturday, May 16 - Monday, May 18), ensuring that interested individuals have all the necessary information to attend. The brand provides key details to facilitate attendance.

# Ad summary This ad promotes an article from Forbes discussing how AI is making certain college degrees redundant, aiming to attract readers interested in education and career trends. # Brand positioning Forbes is presented as a reputable source of business and financial news, providing insights on emerging trends and their impact on various industries, including education. The brand is positioned as a reliable authority that helps readers stay informed and make strategic decisions in their professional and academic lives. Forbes promotes a lifestyle of informed decision-making and forward-thinking, aligning with individuals who prioritize knowledge and adaptability in a rapidly changing world. It ignores the norms of sensationalist journalism, opting for data-driven analysis and expert commentary. # Product The featured product is an article on Forbes that lists '10 College Degrees AI Is Making Redundant Right Now.' The article informs readers about the specific degrees that are losing relevance due to advancements in artificial intelligence. It caters to students, educators, and professionals who are concerned about the future of education and career opportunities. The article is designed to address the purchase barrier of uncertainty about career choices in an evolving job market, offering insights into what to do instead of pursuing these potentially outdated degrees. The advertisement promises to help readers understand which academic paths are losing ground and encourages them to explore alternative options. # Visual style The ad features a minimalist design with a focus on readability. It resembles a simplified article excerpt, likely to blend in with organic content on a newsfeed. The monochromatic color scheme and clear typography contribute to a professional and trustworthy aesthetic. # Hooks Headline: 10 College Degrees AI Is Making Redundant Right Now # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the category 'Education,' setting the context for the topic. This is included to immediately inform the audience of the article's focus. The brand is conveying this information to signal relevance to a specific audience segment. - Next, the main headline '10 College Degrees AI Is Making Redundant Right Now' is presented. This is included to grab attention and highlight the article's central theme: the impact of AI on higher education. The brand is conveying this information to highlight the urgency and relevance of the topic. - Finally, a brief description elaborates on the headline: 'AI is putting these college degrees in jeopardy. Find out which ones are losing ground and what to do instead.' This is included to provide additional context and encourage readers to click through to the full article. The brand is conveying this information to prompt engagement and offer a solution to the problem identified in the headline.

# Ad summary An employee is interviewed at a Forbes summit about how her company maintains a positive, inclusive culture. # Brand positioning Zillow is a real estate company that values corporate culture and employee connection. The brand is presented in a professional and credible manner, associating itself with the Forbes Under 30 summit, and positioning itself as an innovative, forward-thinking organization that cares about its employees. This suggests a modern workplace that values inclusivity and innovation, positioning itself as a desirable employer that prioritizes employee well-being. # Product Zillow is presented as a company that emphasizes building a strong, unique culture within its cloud headquarters. The main focus is on how Zillow fosters employee connections through intentional interactions, asking questions, and promoting learning from one another. These cultural practices, such as 'Z retreats' or 'Z meetings,' aim to create more connectivity and learning opportunities. It is emphasized that every employee owns and contributes to the company's culture, creating an inclusive environment. The ad underscores Zillow's commitment to creating an enjoyable work environment, which is linked to their mission of developing innovative products and services for their constituents. # Visual style The video has a professional aesthetic with a clean and corporate feel. The editing style is characterized by static shots and smooth transitions, giving it a polished commercial appearance. The pacing remains consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The video shows footage from the Forbes Under 30 summit featuring speakers and attendees. - 00:04–00:07 00:04–00:07 An interviewer holding a Forbes branded microphone asks, 'Here's a tough one, it's something I think about a lot.' - 00:07–00:18 00:07–00:18 Ali Jackson-Jolley introduces herself as the Assistant Managing Editor, Forbes, and says that she oversees communities and thinks about culture. - 00:18–00:21 00:18–00:21 She poses a question: 'In this remote or cloud HQ environment, it is such a hard thing to build culture.' - 00:21–00:28 00:21–00:28 She continues: 'At least for many of us, but I want to hear about how you're building culture there at Zillow.' This transitions to Marissa Brooks, SVP of Corporate Affairs at Zillow. - 00:28–00:40 00:28–00:40 Marissa states, 'You have to take some intentionality in getting to know your coworkers when you're not in the office with them every single day or you're in all different locations.' - 00:40–00:54 00:40–00:54 Marissa elaborates, 'Being more forward about connecting with people, asking questions, whether that's commenting in a document or picking up the phone and calling someone.' - 00:54–01:04 00:54–01:04 Marissa goes on to add, 'And then we also do what we call Z retreats. We like to put a Z in front of different namings. Um and so Z retreats are how we gather.' - 01:04–01:24 01:04–01:24 She explains: 'There are times throughout the year where we gather in office environments, in conferences, and we get in person when we need to get in person.' - 01:24–01:33 01:24–01:33 Marissa adds, 'There's also a lot of opportunity to just connect and learn from one another, and I think that's part of what makes the Zillow culture really unique in Cloud HQ.' - 01:33–01:40 01:33–01:40 Transitioning back to Ali, she asks, 'And whose role is it? Whose responsibility is it to build culture? Make sure it's fostered?' - 01:40–01:54 01:40–01:54 Ali continues, 'I know again at Forbes, something I think about all the time and something that I think about with, um my fellow leaders in the newsroom and beyond, like who's, who owns this?' - 01:54–02:33 01:54–02:33 Ali asks, 'What is your, what do you think? Who owns that at Zillow?' Marissa responds, 'I think every single person who works in an organization owns building the culture.' - 02:33–02:35 02:33–02:35 A Forbes logo appears on a black screen.