How Expedia Advertises on Meta

# Ad summary This ad promotes Expedia by showing images of a woman on vacation. The ad encourages users to book with Expedia and save up to 30%. # Brand positioning Expedia is presented as a modern and reliable travel booking platform. By featuring vibrant and sunny destinations and a traveler enjoying her vacation, the ad associates Expedia with ease and fun. The brand aims to occupy the consumer's mind as a go-to for simplifying travel arrangements while making it more affordable. Expedia aligns with a lifestyle of exploration, adventure, and relaxation, appealing to travelers seeking both convenience and value. The brand differentiates itself by emphasizing package deals, potentially standing out from competitors that focus solely on individual bookings or a la carte services. The positioning leans towards functional benefits, such as savings and simplicity, enhancing the appeal to budget-conscious travelers. # Product Expedia is presented as a service that allows users to book hotels and flights. The brand promotes cost savings by bundling hotel and flight bookings. The product is for those looking to book hotels and flights and save money. The product's USP is that you save up to 30% when booking these services together. By booking with Expedia, you are saving money that you could otherwise spend. # Visual style The ad has a polished, high-end commercial aesthetic with bright colors and smooth transitions. The editing style consists of static shots that transition into each other seamlessly. The overall pacing is moderate, with a few cuts to match the visuals and on-screen text. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The screen shows the Expedia logo at the beach. - 00:01–00:04 00:01–00:04 A woman is shown walking in front of a bright yellow wall, with a blue door frame. She is wearing a hat, a dress with a floral pattern and is carrying a straw purse. This is meant to present a traveler. - 00:10–00:15 The screen returns to the Expedia logo at the beach.

# Ad summary This Expedia ad shows a woman wearing a large hat and sundress walking towards a blue door on a yellow wall. Text overlay states to group and save up to 30%. # Brand positioning Expedia is presented as a tool for consumers to book their travel accommodations. The brand aims to occupy the space of convenience and value in the consumer's mind. By offering a way to easily group reservations and potentially save money, Expedia promotes the value of simplicity and the benefits of using their platform. # Product Expedia is an online travel booking platform that allows users to book flights, hotels, rental cars, cruises, and activities. The ad promotes the bundling feature on Expedia that allows members to group bookings and save up to 30%. This offer aims to address the purchase barrier of high travel costs by presenting a way to reduce expenses. # Visual style The ad has a clean, bright aesthetic with natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The ad has a slow pace with longer static shots that allow viewers to take in the messaging. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a static shot of a beach with a yellow umbrella and lounge chair with the Expedia logo. - 00:01–00:09 00:01–00:09 A woman walks away from the camera towards a blue door on a yellow wall. This conveys the message of travel and a sunny destination. - 00:10–00:14 00:10–00:14 The ad closes with the same beach scene as the open with the Expedia logo.

# Ad summary An Expedia commercial showcases a dad booking a large cabin in the woods for his family vacation, emphasizing the brand as "the destination for all destinations." # Brand positioning Expedia is presented as a user-friendly travel-booking platform with an extensive range of lodging options that ensure large families can find suitable accommodations. It aims to occupy the space of being a family-friendly, hassle-free, all-inclusive service. It follows industry norms by highlighting convenience and value, while positioning itself as a facilitator of family bonding and enjoyable vacation experiences. # Product Expedia is an online travel booking platform for booking travel accommodations. The app offers a range of vacation properties that are large enough to accommodate entire families. The ad suggests that the brand reduces the stress of planning family vacations, so users can find accommodations that meet specific needs. # Visual style The ad has a polished commercial aesthetic with bright lighting, crisp details, and a playful tone. The editing style includes quick cuts to maintain a brisk pace. The production quality leans towards a high-end feel, using natural lighting and outdoor settings to enhance the vacation vibe. The pacing is fast, matching the energetic tone of the family. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with an aerial shot of a car driving through a forest. Cut to the interior of the car, revealing a family in matching outfits looking energetic and excited. This sets the stage for a family vacation theme. - 00:02–00:05 00:02–00:05 The narrator explains the dad knew his family needed "peace and quiet". Cut to an exterior shot of the car driving on a winding road to imply they were going to a remote destination to accomplish this. The tone is set to be comedic through the contrast between the dad's desire and his family's actual behavior. - 00:05–00:09 00:05–00:09 The narrator reveals the dad booked a large vacation property through Expedia. Cut to a shot of the app UI and then an establishing shot of the cabin. This highlights Expedia's role in facilitating the vacation. - 00:09–00:11 00:09–00:11 The family smiles and the mom turns to the camera and asks if the audience thinks it's perfect. This implies satisfaction and that the family will have a great time. The visual tone is energetic and friendly. - 00:11–00:12 00:11–00:12 The dad sighs and looks at the camera as the mom says "Let's get to work, Dad" to imply the upcoming vacation will still be demanding for him. The tone is humorous. - 00:12–00:15 00:12–00:15 The shot widens to include the entire family in front of the cabin with the Expedia logo and tagline: "The destination for all destinations." This reinforces the brand's positioning.

# Ad summary This ad features a content creator showcasing their impressive magnet collection on a refrigerator. The creator expresses their desire to collect magnets from all over the world, with their refrigerator as the end goal. They reveal a new location-themed magnet, expressing excitement and implying the magnets are a way to relive their travel experiences. # Brand positioning The brand isn't explicitly mentioned. However, the ad showcases a lifestyle centered around travel and cultural experiences. The user collects destination magnets as a token for visited places. The brand aligns with values of exploration, memory preservation, and personal expression through collected items. The ad pushes against the norm of minimalist decor, embracing maximalism and personalized displays. It adopts an emotional positioning, focusing on the joy of travel memories and the satisfaction of completing a collection. # Product The product is a set of location-themed souvenir magnets that people collect and display, typically on refrigerators. They serve as memorabilia to mark visited locations and spark memories of travel experiences. The magnet shown is from Barcelona, Spain, featuring an image of Park Güell. The ad implies the magnets are for travel enthusiasts who want to preserve memories and visually showcase their travel experiences. A unique selling point is the emotional connection to travel experiences, allowing users to relive past adventures. There are no purchase barriers explicitly mentioned. The ad highlights the joy of adding to a collection, making the product desirable for those who appreciate physical memorabilia. # Visual style The ad has a casual, UGC-style aesthetic. The editing features static shots and smooth transitions. The production quality suggests a simple smartphone recording with natural lighting, supporting an authentic and relatable tone. The pacing is steady, with a few cuts throughout the short video, and the audio is synchronous with the visuals. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video opens with a close-up shot of a refrigerator door completely covered in travel magnets. The creator's hand places a new, round magnet in the center of the collection. - 00:03–00:07 00:03–00:07 The camera zooms out to reveal the entire refrigerator covered with magnets from various locations. The creator states that their 'end goal' is to collect magnets from every country. - 00:07–00:10 00:07–00:10 The creator holds up the new magnet, closer to the camera, revealing that it is from Barcelona. They express excitement and mention they will add it to the fridge. - 00:10–00:13 00:10–00:13 The video ends as the creator adds the Barcelona magnet to the refrigerator, integrating it with the rest of the collection.

# Ad summary This ad promotes the England Coast Path, highlighting the Seven Sisters Cliffs, and suggests a day trip itinerary from London. The presenter takes the audience through the coastal walk starting at Cuckmere Haven, walking the chalk cliffs, stopping for ice cream at Birling Gap Cafe, and finishing near Beachy Head. The ad also suggests dining at the Beachy Head pub and then taking public transportation back to London. # Brand positioning The brand in this ad, Expedia, is implicitly positioned as a resource for booking unique travel experiences. While the focus is on the England Coast Path and specifically the Seven Sisters cliffs, the brand inserts itself as a facilitator. This positions Expedia not just as a booking platform but as a curator of exceptional local experiences that go beyond typical tourist traps. The brand aligns with values of exploration, natural beauty, and accessible adventure, aiming to inspire travelers to seek out unique and authentic day trips that are easily bookable, functional and accessible. # Product The product featured is a self-guided walking tour of the Seven Sisters cliffs, a section of the England Coast Path. The tour starts at Cuckmere Haven, where the river meets the sea. The ad presents a detailed itinerary, including hiking the rolling chalk cliffs, enjoying ice cream at Birling Gap Cafe, and ending near Beachy Head, the highest chalk sea cliffs in Britain. The ad highlights that the tour is bookable on Expedia, addressing the purchase barrier by offering convenience. This walking tour is presented as an accessible day trip from London, emphasizing the area's iconic views and scenic beauty. # Visual style The ad has a casual, UGC feel, with natural lighting and handheld camera work that creates a sense of authenticity. Quick cuts and transitions keep the pace lively, syncing to the music and voiceover to highlight key moments. The visuals are bright and airy, reflecting the outdoor setting and travel theme. The overall aesthetic is unpolished yet inviting, suggesting an accessible and relatable travel experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Save this for your next London day trip! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The presenter begins by posing a question to the audience about imagine bumping into the King while going on a hike, which is a hook to attract viewers. - 00:02–00:09 00:02–00:09: The presenter reveals that he is on one of the most stunning sections of the England Coast Path, a 2,700-mile route officially launched by King Charles. - 00:09–00:14 00:09–00:14: He suggests that if viewers are near London, this is the best section for a day trip, taking just over an hour to get to, setting the tone for a travel diary. - 00:14–00:19 00:14–00:19: The presenter begins his tour at Cuckmere Haven, a meeting point between the river and the sea, as he builds out the beginning of the Seven Sisters day trip. - 00:19–00:23 00:19–00:23: The presenter transitions to hiking the Seven Sisters Cliffs, emphasizing its rolling chalk cliffs, inviting the viewer to hike these iconic cliffs. - 00:23–00:29 00:23–00:29: The presenter then informs the audience he booked a self-guided walking tour that is bookable on Expedia to make sure he didn’t miss any highlights. - 00:29–00:35 00:29–00:35: He suggests the audience to stop for a classic ice cream at Birling Gap Cafe, then to finish near Beachy Head. - 00:35–00:41 00:35–00:41: For a proper meal and a drink, the presenter suggests heading to the Beachy Head pub that has scenic views and unreal food, which he states is exactly what you need after a long hike. - 00:42–00:46 00:42–00:46: From there, the presenter suggests either strolling or hopping on a bus to Eastbourne to catch the train back to London, framing the end of the trip in the viewer's mind. - 00:46–00:52 00:46–00:52: The presenter concludes by explaining that this is just one section of England’s brand new coast path, with so many more places to explore, ending with a CTA to save for the audience's next London day trip.

# Ad summary This ad promotes Sierra Gorda, Querétaro, Mexico, highlighting its diverse landscapes, including mountains, waterfalls, magical towns, and the Mirador 4 Palos overlook. # Brand positioning The brand promotes tourism to Sierra Gorda, Querétaro, Mexico, framing it as an incredibly diverse and beautiful destination. The brand aligns with values of exploration, natural beauty, and unique travel experiences. The ad avoids comparing to other destinations, instead focusing on the specific and varied attractions within the region. The positioning is emotional, emphasizing the wonder and magic of the location, and functional, by showcasing the array of sights and activities available. # Product The ad showcases Sierra Gorda in Querétaro, Mexico, as a premier tourist destination. It features a range of natural attractions, including mountains covered in clouds, crystal-clear rivers and waterfalls, and charming magical towns. Key attractions highlighted are the Mirador 4 Palos, known for its beautiful sunrises, and the El Chuveje waterfall, set amidst lush mountains. The ad targets travel enthusiasts looking for diverse landscapes and unique, seemingly secret locations. By presenting a variety of scenic spots and cultural sites, the ad aims to overcome the barrier of limited knowledge about the region, suggesting it as a must-visit destination for an unforgettable travel experience. # Visual style The ad features a mix of handheld and stationary shots, giving it a UGC feel with a polished touch. The editing includes smooth transitions between scenes, creating a seamless flow. The production quality is high, with clear visuals and natural lighting. The pacing is moderate, matching the rhythm of the voiceover and maintaining a consistent feel throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Así que ya sabes, la próxima vez que viajes a Querétaro no te olvides de incluir la Sierra Gorda queretana en tu itinerario. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with scenic views of a waterfall, followed by someone on a mountain overlooking a cloud-covered landscape, and then an aerial view of a small town. The message introduces Sierra Gorda in Querétaro, Mexico, as one of the most incredible places in the country. This opening establishes the location and hints at the diverse landscapes to come, told from the perspective of a travel enthusiast. - 00:05–00:07 00:05–00:07 The perspective switches to inside a car, driving along a winding mountain road, then back to the mountain vista. The voiceover emphasizes that the scenery changes at every kilometer, highlighting the area's diversity. The perspective is that of a traveler experiencing the journey, emphasizing constant discovery. - 00:07–00:15 00:07–00:15 The visuals transition to mountains covered in clouds, rivers and waterfalls with crystal-clear water, magical towns, and paths leading to what are described as secret places. The narrative highlights the variety and allure of the natural and cultural attractions in Sierra Gorda, maintaining an enthusiastic and exploratory tone. The viewer experiences the journey through the lens of someone discovering hidden gems. - 00:16–00:26 00:16–00:26 The ad showcases the Mirador 4 Palos, known for its beautiful sunrises, and the El Chuveje waterfall, nestled among mountains. The voiceover names these as some of the most emblematic attractions in the region. This beat provides specific recommendations, reinforcing the unique attractions of the area. The tone remains positive and inviting, encouraging exploration. - 00:26–00:33 00:26–00:33 The ad shows more of the local towns and people enjoying the view from a mountaintop. The narrator encourages the viewer to include Sierra Gorda in their Querétaro itinerary. The ending serves as a direct invitation, concluding the journey on a note of actionable travel planning, promoting the region's integration into broader travel plans.

# Ad summary This ad is a montage of exciting experiences that the creator has had while traveling the world. The ad states that they need to see the world before they can show it to their future kids, implying that the creator wants to explore as much as possible before settling down. # Brand positioning This ad is presented as content created by an individual rather than a direct promotion from a specific travel brand. The creator showcases a value for world exploration, fine dining, and high-end adventures. The ad communicates a desire to explore as much of the world as possible before settling down and having children. The underlying brand positioning emphasizes the importance of personal growth, discovery, and creating unforgettable memories. # Product There is no particular product being advertised in this ad. The ad shows experiences that can be purchased in different forms. The creator shares their experiences through luxurious travel, fine dining, and exploring unique activities. The ad conveys that these experiences are worth having and are essential to their lifestyle. # Visual style The ad features a series of quick cuts showcasing various locations and experiences. The production quality is high, resembling professionally shot travel content. The pacing is fast, with cuts aligning to the music's beat. The video has a polished, aspirational feel. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video begins with an apology to future kids, framing the narrative as a justification for current lifestyle choices. The speaker implies they are prioritizing personal experiences. The tone is humorous and self-aware, acknowledging the potential future impact of their decisions. - 00:03–00:06 00:03–00:06 The video explains that they need to see the world before they can show it to their children. The sentiment justifies current travel and adventure as preparation for parenthood. The tone is reflective and adventurous, emphasizing the value of personal discovery.

# Ad summary This social media ad is a compilation of short scenes from an airport, with overlaid text that satirizes different types of travelers. # Brand positioning The brand is not explicitly mentioned, but its presentation and tone suggest a focus on travelers. The brand adopts a humorous and observant stance, aiming to connect with the audience through shared experiences of air travel. It positions itself as relatable and observant, contrasting itself with conventional travel advertising by using satire. # Product The product is not explicitly mentioned, but the ad is about air travel. The ad satirizes people who: want to make sure all their followers know they are traveling, are self-employed, came to the airport 7 hours before their flight just in case, and those who DEFINITELY took their passport with them. # Visual style The ad has a simple, modern aesthetic. The editing style is quick cuts between different scenes, which are static shots with minimal camera movement. The production quality appears polished but still retains a casual feel. The pacing is fast-paced, with cuts timed to match the comedic tone of the overlaid text. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man takes a selfie while sitting in an airport lounge. - 00:02–00:04 A woman works on her laptop, reclining on the airport seat with her feet up on her suitcase. - 00:05–00:09 A man sitting at an airport gate rubs his eyes tiredly. - 00:10–00:13 A man searches through his bag.

# Ad summary This ad showcases the beauty of Puglia, Italy, and encourages viewers to book their travel through Expedia. The creator highlights various activities and must-see locations for a memorable Italian vacation. # Brand positioning Expedia is presented as a comprehensive travel booking platform that empowers users to plan perfect trips, book accommodation, and arrange tours. The ad positions Expedia as a go-to resource, providing access to boutique hotels, tuk-tuk tours, and boat tours through sea caves. The platform emphasizes ease and convenience by integrating diverse travel options into one user-friendly interface, promoting stress-free travel planning. Functionally, Expedia supports all booking elements from accommodation to activities, all while connecting the user to the culture and experiences of the destination. # Product The advertised product is Expedia, an online travel agency and search engine that allows users to book flights, hotels, rental cars, cruises, and activities. The ad presents Expedia as the go-to app to book activities in Puglia, Italy. Specifically, the ad features boutique hotels, tuk-tuk tours, and boat tours, all of which are bookable through Expedia. The USPs conveyed include access to beautiful destinations, insider travel tips, and the convenience of booking various travel components in one place. Use occasions highlighted are planning a two-day itinerary, enjoying local experiences like olive oil tastings, and indulging in relaxation and iconic Italian dining. The ad addresses the potential purchase barrier of travel planning complexity by showcasing how Expedia simplifies booking and itinerary creation. Featured in the ad are activities within Puglia, Italy, bookable through Expedia, from the accommodations to excursions. # Visual style The ad has a polished and vibrant aesthetic, combining UGC with professional footage. The editing style uses quick cuts to maintain a brisk pace, with smooth transitions between scenes to keep the video flowing. The production quality is high, balancing the authenticity of UGC with commercial polish. The visual motifs include the consistent centering of the creator, and the recurring use of vibrant, natural lighting. The pacing is lively, with an estimated 40 CPM, timed closely to the audio. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book it on Expedia. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator opens the video by introducing the ad's subject. The intention is to grab the viewer's attention by hinting at valuable travel information. The creator’s tone is upbeat and enthusiastic. - 00:02–00:20 The creator highlights accommodation options. The intention is to give insight on the best hotels in Puglia, Italy. The creator is presenting the information in a positive, informative manner. - 00:20–00:31 The creator shares suggestions for experiencing Puglia's beaches and dining. The intention is to showcase things to do in Puglia. The tone remains positive and the delivery is enthusiastic. - 00:31–00:50 The creator continues the itinerary by providing suggestions for day two. The intention is to give the viewer more ideas on how to spend their time in Puglia. The creator maintains an enthusiastic and informative tone. - 00:50–00:54 The creator wraps up the video and makes a call to action. The intention is to encourage the viewer to book their trip to Puglia on Expedia. The creator is cheerful and her tone is excited.

# Ad summary A man walks around the Denver Airport, discussing various conspiracy theories while referencing the airport's strange art installations, underground tunnels, and square footage. # Brand positioning This ad presents a comedic take on the Denver Airport conspiracy theories. It doesn't explicitly promote a product or service, but uses the brand, "I heart Denver Airport Conspiracy" in a lighthearted way to poke fun at the various myths and rumors that surround the airport. The brand embraces the bizarre speculation, positioning itself as a humorous nod to the mystery, aligning with a playful, irreverent tone. The brand occupies a niche of poking fun at the conspiracy theories. # Product The product being advertised is a t-shirt that says, "I ❤️ DENVER AIRPORT CONSPIRACY". The ad presents the t-shirt as a humorous and edgy way for conspiracy theory enthusiasts to express their interest in the Denver Airport conspiracy theories. The shirt is black with white lettering and a red heart. The features of the t-shirt are not explicitly discussed, but the ad suggests that it is a fun and unique conversation starter. # Visual style The ad has a casual, almost selfie-like aesthetic with natural lighting and static shots. The production quality feels like it was shot on a smartphone, giving it a UGC feel. The cuts are smooth and purposeful, and the pacing is consistent with the man's speech and actions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a gargoyle statue at the Denver Airport. - 00:01–00:03 00:01–00:03: A man walks by the statue and turns to face the camera, stating that he heard there are cameras in the eyes. This opens the ad from the POV of someone presenting a conspiracy theory. - 00:03–00:05 00:03–00:05: The man reveals his T-shirt, which says, "I ❤️ DENVER AIRPORT CONSPIRACY". The man asks, "Did you know the underground tunnels have secret bunkers?" to reinforce his conspiracy theory. - 00:05–00:06 00:05–00:06: The man then says, "You should know", implying that the viewer is uninformed. - 00:06–00:08 00:06–00:08: The man asks another question related to the airport: "Did you know that this airport is 53 square miles?" reinforcing the scale and complexity of the airport as a potential source of conspiracy. - 00:08–00:12 00:08–00:12: The man calculates the number 53 out loud, arriving at 8 and turning that into an infinity symbol and urging the viewer to think about it. This aims to create a sense of intrigue and suggest hidden meanings, while positioning the man as an expert who is trying to show viewers things they have missed. - 00:13–00:18 00:13–00:18: The man states that his sources say that the chances of running into the Illuminati at this airport are substantially higher, adding a layer of humor. - 00:18–00:21 00:18–00:21: The ad ends with the man walking away, pulling his suitcase, emphasizing the continuous and somewhat absurd journey of seeking out conspiracy theories.

# Ad summary This ad features a variety of interesting foods in Japan. The ad shows each food, including its location and price. # Brand positioning This ad showcases a variety of unique Japanese foods, from street snacks to desserts. By focusing on the novelty and visual appeal of the featured items, the brand emphasizes exploration, discovery, and the enjoyment of unique culinary experiences. The ad aligns with a tone of playful discovery, promoting the idea that trying new and interesting foods can be a fun and memorable part of travel. Instead of focusing on established foods, it highlights unique and visually striking dishes, catering to adventurous eaters. # Product This ad showcases a variety of unique food items that can be found and purchased in Japan. The first item is the Cheese Coin from Kyoto and Osaka which costs ¥500 ($3.15 USD). The second item is Udon Carbonara from Menchirashi, Tokyo which costs ¥900 ($5.67 USD). The third item is a Super Fluffy Cheesecake from Rikuro's Cheesecake in Osaka which costs ¥965 ($6.08 USD). The fourth item is Noodle Ice Cream from Cha Cha Futatsume in Tokyo for ¥1,400 ($8.82 USD). The fifth item is Melon Pay Bun with Cream from Asakusa Kagetstudo in Tokyo for ¥700 ($4.41 USD). The sixth item is Custard Filled Fish from Tsukiji Fish Market in Tokyo for ¥300 ($1.89 USD). The seventh item is Maccha Tiramisu from Maccha House in Tokyo for ¥590 ($1.89 USD). The eighth item is Massive Onigiri from Onigiri Garichan in Osaka for ¥640 ($4.03 USD). # Visual style The ad has a bright and clean aesthetic with a focus on showcasing the visual appeal of the food items. The video primarily consists of short clips highlighting each dish. The editing style includes quick cuts. The production quality feels polished, combining elements of user-generated content and professional filming, suitable for social media platforms. The pacing is fast, with quick cuts to keep viewers engaged, approximately 10 cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with an ice cream cone topped with green noodles being held up in front of a street in Japan. The person holding the ice cream is smiling. This is intended to grab the viewer's attention and introduce the topic of unique foods in Japan. The viewer is experiencing this from the perspective of a food blogger, as the visuals and tone imply a food review format. - 00:02–00:04 00:02–00:04 A cheese coin is being held by a person outside with a lake in the background. The person takes a bite of the cheese coin, and a long string of cheese comes out. This demonstrates the features of the cheese coin, highlighting its cheesy and enjoyable nature. The viewer sees this from the customer's perspective, showing the food being eaten and enjoyed. - 00:04–00:06 00:04–00:06 Udon Carbonara is shown in a bowl on a table. A person uses chopsticks to stir the food together. The ingredients of the dish are revealed. This is designed to show how the food is prepared and experienced, building the viewer's interest. The perspective is from the customer point-of-view as the dish is stirred together. - 00:06–00:08 00:06–00:08 A fluffy cheesecake is displayed in a storefront and then cut with a spoon to show its texture. This emphasizes the appealing quality of the cheesecake, focusing on its fluffiness. The customer point-of-view is shown as the food is sliced open. - 00:08–00:10 00:08–00:10 The video shows noodle ice cream being made. A person holds up the finished ice cream cone. This demonstrates the unique creation process and visual appeal of the noodle ice cream. The customer point-of-view is shown. - 00:10–00:12 00:10–00:12 A melon pay bun with cream is being held by a person who takes a bite. This displays the presentation and taste of the bun. The customer point-of-view is shown. - 00:12–00:14 00:12–00:14 A custard filled fish is held and torn open, revealing the custard inside. This highlights the unique filling of the fish-shaped pastry. The customer point-of-view is shown. - 00:14–00:16 00:14–00:16 Maccha tiramisu is shown in a wooden box. The person scoops out some tiramisu with a wooden spoon. This displays the unique presentation and taste of the tiramisu. The customer point-of-view is shown. - 00:16–00:18 00:16–00:18 Massive onigiri is shown in a restaurant and held by two people, highlighting its size. This emphasizes the large size of the onigiri and the joy of sharing it with others. The customer point-of-view is shown.

# Ad summary This ad features two Liverpool soccer players engaging in a light-hearted game at their training center to determine what activities fan reviewers will get to do on their upcoming trip to Budapest. The ad integrates user-generated-style content showing the experiences had by the fans in Budapest. The ad is promoting Expedia as the official travel partner of Liverpool Football Club. # Brand positioning Expedia is presented as the official travel partner of Liverpool Football Club, leveraging the sports team's broad appeal to reach potential travelers. The brand is associated with fun, unique travel experiences, particularly in the context of an exciting European city. Expedia aligns with a lifestyle of adventure, relaxation, and cultural exploration, using the lure of travel to appeal to an audience that values memorable experiences. The brand aims to be seen as a facilitator of these experiences, contrasting with the idea of travel planning as a chore. The emotional positioning focuses on inspiring wanderlust and the joy of travel, making Expedia a gateway to exciting and fulfilling journeys. # Product Expedia is an online travel booking platform that helps users plan and book various aspects of their trips, including flights, hotels, and activities. In this ad, Expedia provides curated travel experiences to fans in Budapest. These experiences range from outdoor adventures like caving and hiking to relaxation and wellness activities such as thermal baths and rooftop yoga. The ad is designed to showcase the variety and excitement that Expedia can bring to travel, with real people providing the social proof through UGC style videos. The ad addresses the barrier of monotonous travel planning by implying that Expedia can provide unique, memorable, and even surprising travel options, positioning the platform as a way to add a sense of fun and adventure to your travel experiences. # Visual style The ad has a mixed visual style, combining polished shots of soccer players with user-generated content from fans. The editing is fast-paced, with quick cuts and transitions to maintain energy. The production quality is medium, with some shots looking professional and others having a more casual, authentic feel. This blend of styles aims to appeal to a broad audience by combining the excitement of professional sports with the relatability of real-life travel experiences. The pacing is upbeat, matching the energetic music track and keeping viewers engaged. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Go check out the thermal baths! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with two Liverpool soccer players standing in a training facility. This sets the scene and introduces the partnership between Liverpool Football Club and Expedia. - 00:01–00:02 00:01–00:02 A female fan is standing in front of Liverpool's training facilities, introducing the concept that most trips are planned months ahead. This sets up the ad's premise that this trip is different and spontaneous. - 00:02–00:04 00:02–00:04 The soccer players are seen back in the training facility, where the ad states that this trip is being decided on the training ground. This highlights the spontaneous and playful nature of the ad's concept. - 00:04–00:05 00:04–00:05 The graphic of tour choices is presented and the narrator states that every target hit today decides what these two do next in Budapest. This emphasizes the element of chance and excitement, building anticipation for the activities. - 00:05–00:07 00:05–00:07 Quick cuts show the players hitting targets, interspersed with footage of the fans in Budapest doing the activity that was earned during the training game. This continues to show the audience the correlation between the game and the actual experience. - 00:07–00:09 00:07–00:09 The fan in front of the training facility closes the first part of the ad, calling this trip, "Travel Goals." - 00:09–00:14 00:09–00:14 Quick cuts continue to show the soccer players hitting targets and earning the next activity as well as introducing a male fan reviewer in Budapest and showing the tour choice being selected by the player's actions in the training facility. - 00:14–00:18 00:14–00:18 More quick cuts continue to show both the players earning the activity and the fan enjoying the boat ride. The female fan is on the boat ride stating, "It's absolutely gorgeous!" - 00:18–00:23 00:18–00:23 The final set of quick cuts displays the activities being chosen via the soccer players' game, as well as the male fan enjoying the thermal baths. - 00:23–00:28 00:23–00:28 The last few seconds shows the male fan hiking, and then both fans speaking directly to the camera. The ad finishes with the logos for Liverpool and Expedia displayed, along with the words, "Official Travel Partner."

# Ad summary This travel ad is a comparison between vacationing in Santorini and vacationing in Croatia, suggesting each is better for different preferences. Santorini is positioned as best for romantic travelers looking to relax, while Croatia suits adventurous travelers interested in island hopping and crystal clear beaches. # Brand positioning The brand in this ad is Expedia, an online travel agency for booking flights, hotels, and other travel services. This ad promotes Expedia as a helpful service for booking European travel. By demonstrating how to use Expedia to research and compare vacation destinations, the ad emphasizes the platform's ease of use and potential for saving money on flights and hotels. The ad implies that Expedia caters to travelers seeking both luxury and value, positioning the brand as a reliable resource for planning and booking memorable vacations. # Product This ad features Santorini and Croatia as ideal destinations for European Summer travel. Santorini is presented as a romantic getaway known for its incredible sunsets, luxury accommodations, and relaxing atmosphere, perfect for couples, honeymooners, foodies, and those looking to unwind by the pool. Croatia is portrayed as a diverse travel spot with clear water and rocky beaches, well-suited for various types of trips, including party trips, girls' trips, family vacations, and romantic getaways. The ad claims Croatia offers adventure, crystal-clear beaches, island hopping, and a local feel. The ad suggests booking flights and hotels on Expedia to potentially save money and discover better deals. # Visual style The ad uses a simple and straightforward visual style. It is shot in a vertically oriented format. The upper half of the screen shows the creator speaking directly to the camera in a selfie style. The lower half of the screen shows either videos or images. This is a casual presentation. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the question of whether to travel to Santorini or Croatia for Euro Summer, implying that these are the two locations most travelers are considering for their summer vacation. - 00:03–00:10 The creator explains that Santorini is more expensive, but the cost is for the insane views, and advises the audience to watch the sunsets from Imerovigli. - 00:10–00:16 She then positions Santorini as the perfect place for couples, honeymooners, foodies and for chill and relaxation. - 00:17–00:24 The creator shifts to Croatia, calling it a totally different trip with the clearest water the creator has ever seen. She advises travelers to bring water shoes. - 00:24–00:31 Croatia is positioned as perfect for any kind of trip including girls trips, party trips, family trips, and even super romantic trips. - 00:31–00:40 The creator explains that every area of Croatia is different. She mentions Dubrovnik where Game of Thrones was filmed and mentions Croatia has a ton of islands to bounce between. Hvar and Korcula are the creator’s favorite islands. - 00:40–00:43 She continues to praise the food but recommends travelers be adventurous. - 00:43–00:51 The creator switches to offering a travel tip: she typically books a trip based on which destination has a lower flight price. She then recommends booking a hotel and flight on Expedia. - 00:51–01:07 The creator suggests Santorini for pure romance, insane sunsets, and relaxation. She suggests Croatia for adventure, island hopping, partying, and crystal clear beaches, and concludes that travelers can’t go wrong with either.

# Ad summary The ad is a travel guide for people going to see Harry Styles at Wembley, presented by a creator. # Brand positioning Expedia is presented as a travel app with a vast variety of travel options. The ad seeks to position Expedia as the ultimate planning tool for travel experiences. The brand is positioned as one-stop-shop for all your travel needs, allowing users to easily plan their stay, transportation, and activities. # Product Expedia is presented as a comprehensive travel platform. Users can find and book stays in Wembley, discover restaurants and attractions, and see user reviews on the platform. It helps users plan their transportation and book travel experiences, like a canal cruise. Expedia offers a way to plan it all in one place. # Visual style The ad has a polished and modern feel. The quick cuts and transitions are used to keep the viewer engaged. The ad feels like a UGC-style travel vlog. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video opens with the creator in front of Wembley stadium. He asks the audience if they are going to see Harry Styles and introduces a Harry-coded London guide. - 00:03–00:09 00:03–00:09 The creator introduces some food spots near Wembley, including La Creperie de Hampstead. He eats one on camera to promote it. - 00:09–00:18 00:09–00:18 More food spots are presented. The narrator promotes Bread Ahead, then Boxpark Wembley. This moment progresses the storyline by promoting more options for food and activities prior to a Harry Styles concert in Wembley. - 00:18–00:26 00:18–00:26 The creator introduces the "Play" section by presenting gardens in Hampstead. He is walking the gardens to demonstrate its calming vibes. - 00:26–00:31 00:26–00:31 The creator presents The Roundhouse, a music venue in Camden, as another place to visit near Wembley. - 00:31–00:41 00:31–00:41 The creator suggests taking a canal boat cruise in Camden Lock. The camera shows the boat ride and the sights you can see during the cruise, then the creator suggests to listen to the stories along the way. - 00:41–00:52 00:41–00:52 The creator presents hotel options nearby to Wembley, and suggests taking the Jubilee or Metropolitan lines to explore more of the city. - 00:52–00:58 00:52–00:58 The creator introduces Expedia as a one-stop-shop to plan the entire trip. The camera shows the Expedia app on a tablet. - 00:58–01:02 00:58–01:02 The creator asks viewers to drop their favorite Harry song below.

# Ad summary The ad promotes a winter itinerary in New Zealand. It begins with a shot of snow-covered mountains and Lake Tekapo. The ad then shows Mount Cook and winter resorts. The ad ends with Milford Sound and Doubtful Sound. # Brand positioning The brand is presented as a travel expert showcasing a New Zealand winter itinerary. It promotes travel to the south island of New Zealand for a memorable travel experience. The brand promotes a lifestyle of adventure, exploration, and appreciation for natural beauty, positioning itself for travelers who seek unique and breathtaking experiences. # Product The product being advertised is a suggested winter travel itinerary in New Zealand, including destinations like Lake Tekapo, Mt. Cook/Aoraki, Cardrona, Treble Cone, Ohau, Milford Sound, and Doubtful Sound. The itinerary emphasizes scenic beauty, winter sports, and outdoor adventure. It highlights the turquoise water, snow-covered mountains, ice skating, snow tubing, hiking trails, and alpine views that are 'hard to beat.' It addresses potential purchase barriers such as weather conditions for hiking and suggests visiting Milford Sound in the winter when the waterfalls are at their most powerful due to the extra rainfall. The ad is geared towards those seeking a 'unique way to spend an afternoon' or a 'more off the beaten track' adventure. # Visual style The ad features polished, high-quality visuals that emphasize the beauty of the New Zealand landscape. It includes smooth transitions and a consistent pace, designed to engage viewers on social media. The combination of scenic shots with activities promotes an adventurous and luxurious travel experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 Opening shot of snow-covered mountains sets the stage for a winter itinerary in New Zealand. - 00:04–00:09 00:04–00:09 - Cuts show a small church at Lake Tekapo in the heart of South Island. The voiceover begins to describe it as nothing short of a winter wonderland. - 00:09–00:16 00:09–00:16 - The voiceover continues to discuss the snow-covered mountains and the sunrise and sunsets. - 00:16–00:23 00:16–00:23 - Suggesting ice skating and snow tubing right on the edge of the lake in Tekapo Springs. - 00:23–00:39 00:23–00:39 - Mount Cook is suggested for the itinerary. Hooker Valley track takes the audience through the glacier country. Suggesting Sealy Tarns and Mueller's Hut for a more challenging option. - 00:40–00:57 00:40–00:57 - The South Island has a lot of good ski resorts and Cardrona is one of the largest. - 00:57–01:09 00:57–01:09 - You can’t come to New Zealand without seeing Milford Sound, one of the most dramatic places on earth. - 01:10–01:26 01:10–01:26 - Most people see Milford sound and skip Doubtful Sound. It is three times the size and has dolphins.

# Ad summary This image ad showcases Chef Isaac Villaverde in a kitchen setting and promotes the idea of traveling like a pro. It highlights that you can learn to make a perfect one pot recipe with Chef Villaverde in 3 steps. # Brand positioning The brand aims to inspire consumers to travel like a pro and learn new cooking skills. The brand promotes a lifestyle of exploration, culinary adventure, and professional-level expertise. It positions itself as a source of knowledge and inspiration for travelers and home cooks, offering access to chef-level recipes and culinary insights. The brand leans into functional positioning, emphasizing simplicity (3 steps) and expertise (Chef Isaac Villaverde) to make advanced culinary travel accessible to the average consumer. # Product The product being advertised is access to learning a perfect one-pot recipe from Chef Isaac Villaverde. The ad implies that through the brand, customers can gain the culinary skills and insights needed to travel and cook like a professional chef. The ad features the benefit of learning in just "3 steps," suggesting simplicity and ease of learning. The product is for individuals interested in culinary arts and travel. # Visual style The ad has a clean and professional visual style. The production quality appears to be high, with good lighting and a clear focus on the subject (Chef Isaac Villaverde). The visual motifs include clear typography and a simple layout, making it easy to read and understand the message. The image treatment seems to involve color correction to make the colors pop (especially the yellow elements). The typography is large and bold, ensuring readability and quick scannability. # Hooks Headline: TRAVEL LIKE A PRO # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image conveys the message that with this service or product, people can "TRAVEL LIKE A PRO" and learn professional cooking techniques from Chef Isaac Villaverde, specifically how to make the perfect one-pot recipe in three simple steps. This is told from the brand's perspective, aiming to show how they provide a way to enhance one's travel experiences through culinary expertise.

# Ad summary This image depicts a teal vintage convertible parked in front of a mural of the Route 66 sign on a brick building in Pontiac, Illinois. The ad evokes a sense of nostalgia, adventure, and Americana, targeting those who appreciate classic cars, road trips, and historical landmarks. # Brand positioning This ad does not explicitly feature a specific brand. Instead, it evokes a broader sense of nostalgia and appreciation for American history and the open road. The image promotes a lifestyle centered around travel, exploration, and experiencing iconic landmarks, while celebrating the enduring appeal of classic cars and vintage Americana. # Product The primary focus is on a teal convertible vintage car. It is parked in front of a mural of Route 66. The car is well-maintained, suggesting reliability and classic style. The car is presented in the context of a road trip through Pontiac, Illinois, emphasizing the sense of adventure and the opportunity to experience the nostalgic essence of historic Americana. The car is the focal point and is presented as a vehicle that facilitates experiencing the scenery and history. # Visual style The visual style of the ad evokes a sense of nostalgia and Americana. The production quality appears to be a professional photograph, well-composed and brightly lit. The image treatment includes color grading to enhance the vintage feel, making the colors vibrant and slightly saturated. The aesthetic is reminiscent of classic road trip photography, aiming to trigger a sense of adventure and appreciation for historical landmarks. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image begins with an establishing shot of a brick building featuring a mural of the Route 66 sign and the text “Pontiac, Illinois.” This sets the location and theme of the ad, drawing viewers into the historic setting from the brand's POV. - The camera shifts to a teal vintage convertible parked in front of the mural. This emphasizes the freedom of the open road, and suggests the allure of classic Americana from the brand's POV. - The narrative is reinforced with additional visual cues, like the 'Wishing Well MOTEL' sign, and flower boxes with red and white flowers, all of which contribute to a romanticized image of Route 66 from the brand's POV.

# Ad summary This ad for Expedia shows a woman visiting Seoul and buying snacks and ramen at a convenience store. She makes ramen at the store and then eats it by the Han River. # Brand positioning Expedia is an online travel agency (OTA) that enables travelers to book flights, hotels, rental cars, cruises, vacation packages, and activities. The ad suggests that Expedia helps facilitate authentic cultural experiences by providing bookings to enable travel to locations like Seoul. # Product Expedia is an online travel agency and travel metasearch engine. The ad invites viewers to book hotels and enjoy their favorite instant noodles by the Han River. The convenience store in the ad has various products that are enjoyed by the locals of Seoul. # Visual style The ad has a UGC feel with handheld camera work and quick cuts. The production quality is polished, giving it a hybrid feel. The pacing is fast, with many cuts per minute, to keep the viewer engaged. The cuts and text are timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Check out the link now! # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with a woman walking towards a convenience store in Seoul, suggesting that the flavor of Seoul is accessible 24/7 by visiting the store. - 00:03–00:18 00:03–00:18: The woman peruses the aisles of the convenience store, gathering snacks and drinks like milk rice crackers and banana milk, and ultimately choosing an instant ramen. This emphasizes the wide selection of local favorites available at Seoul convenience stores. - 00:18–00:20 00:18–00:20: The woman makes the instant ramen on the spot and adds an egg, showing the ease and customization available. - 00:20–00:25 00:20–00:25: The woman takes her haul to the Han River, where people are picnicking, highlighting that even a simple convenience store meal becomes special in Seoul. - 00:25–00:29 00:25–00:29: The woman enjoys her snacks and ramen by the river, showcasing the snacks, views, and slow moments that locals enjoy in Seoul. - 00:29–00:38 00:29–00:38: An overlay invites viewers to book their Korea trip with Expedia to enjoy local ramen and the Han River, with a call to check out the link now, connecting the authentic experience with Expedia’s booking service.

# Ad summary A chef is holding a bowl of Panama's must-try dish, and he shares three things a great one-pot should have, which include a mix of sweetness and saltiness of all the seafood, some creminess in the sauces and the shrimp, and coconut oil, a lot of turmeric and curry in it, and scotch bonnet pepper. # Brand positioning Expedia is presented as a travel planning service that offers travel-related services, such as booking hotels. The brand promotes culinary tourism, which encourages the target audience to visit Panama to experience the Panamanian one-pot dish. # Product The product showcased is the Panamanian one-pot dish, which is a rice dish that has everything in it. Key ingredients and attributes that a great one-pot must have include a mix of sweetness and saltiness of all the seafood, some creminess in the sauces and the shrimp, and coconut oil, a lot of turmeric and curry in it, and scotch bonnet pepper. # Visual style The ad has a polished feel, with a chef speaking directly to the camera. The editing style includes quick cuts. The pacing is quick, but the cuts are timed with the music beats. The ad has a high-end production quality, giving it a professional feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with the chef holding up a bowl of food. - 00:02–00:02 The chef describes three things that a great one-pot dish should have. - 00:03–00:03 The screen displays the text "TRAVEL LIKE A PRO" with the chef in the background - 00:05–00:12 The chef says that a one-pot is a rice dish that has everything in it and it's a dish that you can trace back to the Caribbean and back to Africa. - 00:13–00:14 The chef shares three things a great one-pot should have. - 00:15–00:18 Number one, a mix of sweetness and saltiness of all the seafood. - 00:19–00:22 Number two, there's got to be some creminess in the sauces and the shrimp. - 00:23–00:28 And number three, coconut oil, a lot of turmeric and curry in it, and Scotch bonnet pepper. - 00:28–00:29 The video ends with the chef saying, "That's a one-pot!"

# Ad summary This ad features Liverpool football players who are from Hungary. The players are asked questions about their favorite things to do in Hungary to promote Expedia as the official travel partner. # Brand positioning Expedia is presented as the official travel partner for Liverpool Football Club and is portrayed as a resource to discover Hungary as a travel destination. The brand aims to occupy the consumer's mind as a gateway to discovering and planning their own travel experiences. By partnering with the football club and highlighting player experiences, Expedia aligns itself with the lifestyle and interests of sports enthusiasts and travel aficionados. The brand pushes against category norms by using recognizable faces to promote the travel destinations that these people are from. This positions the brand on a more personal and relatable level. # Product Expedia is an online travel booking platform that allows users to plan and book all aspects of their trips, including flights, hotels, rental cars, and activities. This ad promotes Hungary and highlights the type of activities that people can do, like spa days, thermal baths, eating chimney cake, goulash, and rooftop views. # Visual style The visual style of the ad is straightforward and clean, with a focus on the subjects and minimal background distractions. The editing is composed of quick cuts between different individuals answering the same question. The production quality has a polished commercial feel. The editing style is static shots with quick cuts, and there is no music in the ad. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The screen shows a soccer player smiling. - 00:02–00:04 00:02–00:04 An interviewer asks, "Spa day or thermal bath?" The perspective is from the interviewer, and the tone is casual and conversational. The question sets the stage for the featured player to reveal his preference. - 00:04–00:04 00:04–00:04 A soccer player replies, "Spa Day." - 00:04–00:05 00:04–00:05 The interviewer asks, "Spa Day or Thermal Bath?" again. - 00:05–00:05 00:05–00:05 A soccer player replies, "Spa Day." - 00:05–00:06 00:05–00:06 The interviewer asks, "Chimney cake or Goulash?" - 00:06–00:07 00:06–00:07 A soccer player replies, "Chimney cake." - 00:07–00:08 00:07–00:08 The interviewer asks, "Chimney cake or Goulash?" - 00:08–00:08 00:08–00:08 A soccer player replies, "Goulash." - 00:08–00:09 00:08–00:09 The interviewer asks, "Hiking or caving?" - 00:09–00:10 00:09–00:10 A soccer player replies, "Goulash." - 00:10–00:10 00:10–00:10 The interviewer asks, "Hiking or caving?" - 00:10–00:11 00:10–00:11 A soccer player replies, "Hiking." - 00:11–00:12 00:11–00:12 The interviewer asks, "Hiking or caving?" - 00:12–00:12 00:12–00:12 A soccer player replies, "Hiking." - 00:12–00:13 00:12–00:13 The interviewer asks, "Castles or museums?" - 00:13–00:13 00:13–00:13 A soccer player replies, "Hiking." - 00:13–00:14 00:13–00:14 The interviewer asks, "Castles or museums?" - 00:14–00:15 00:14–00:15 A soccer player replies, "Castles." - 00:15–00:16 00:15–00:16 The interviewer asks, "Castles or museums?" - 00:16–00:17 00:16–00:17 A soccer player replies, "Castles." - 00:17–00:18 00:17–00:18 The interviewer asks, "Rooftop views or river views?" - 00:18–00:19 00:18–00:19 A soccer player replies, "Rooftop." - 00:19–00:20 00:19–00:20 The interviewer asks, "Rooftop views or river views?" - 00:20–00:20 00:20–00:20 A soccer player replies, "Rooftop." - 00:21–00:22 00:21–00:22 The interviewer asks, "Street Bites or Fine Dining?" - 00:22–00:23 00:22–00:23 A soccer player replies, "Street Bites." - 00:23–00:24 00:23–00:24 The interviewer asks, "Street Bites or Fine Dining?" - 00:24–00:25 00:24–00:25 A soccer player replies, "Fine dining."