How EWA: Learn Languages Advertises on Meta

# Ad summary This ad promotes an app that assists with English learning by showing a woman reading a book with the help of the app. # Brand positioning This ad presents a simple app designed to help the user read books in English through interactive tools that are easily available at a tap. The brand aims to occupy a space in the consumer's mind as an easy, accessible means of learning the English language. The brand aligns with a modern, educational tone and promotes values of easy learning, quick results, and simplicity. The brand uses a functional approach, highlighting the simplicity and performance of the app for learning. # Product The advertised product is a learning app designed to help users learn English, specifically by aiding in the reading of English language books. The app appears to target users who wish to read books in English but may struggle with vocabulary. As the user reads, they can tap on words to see translations and hear pronunciations. The app addresses the barrier of comprehension when reading in a non-native language and presents itself as a valuable tool to improve language skills. # Visual style The ad has a UGC feel due to the animated hand moving around the screen as the text is read. The editing style is static, with just a single still image throughout the entire ad. The pacing is slow and rhythmic. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad shows a video from the movie Little Women as a woman's hand taps on the words in the text below, highlighting the text as she goes. The intention is to show what the app is able to do. The perspective is from the brand as they are demonstrating the app's abilities in the context of the movie. The tone is educational. - 00:02–00:03 00:02–00:03 The ad shows the hand tapping on the word "money", triggering a popup that shows the pronunciation of the word, along with the Mandarin translation. This is a continuation of the previous clip, and further conveys how the brand makes learning new vocabulary so quick and easy. - 00:03–00:36 00:03–00:36 The ad continues with the hand tapping on different words and highlighting them as a voiceover reads the text from Little Women. This is a continuation of the previous clip. The tone is educational.

# Ad summary This ad promotes learning Spanish through reading books for 10 minutes a day, with a focus on vocabulary and translation support. It uses the book Animal Farm as an example. # Brand positioning The brand is presented as a tool for easy and accessible language learning. It promotes learning Spanish by reading books for just 10 minutes a day. The brand's approach is functional, emphasizing simplicity and ease of use to overcome the challenge of language acquisition. It does so by breaking down the process into manageable daily increments and providing real-time vocabulary assistance, making it less daunting and more approachable for beginners or those who want to learn at their own pace. # Product The advertised product is a language learning tool that uses books as a medium to learn Spanish. It allows users to read books in Spanish for 10 minutes a day and provides a means to learn new vocabulary. The product translates words in real-time, allowing users to tap words within the text to see their English definitions and hear their pronunciation. This interactive feature aims to support reading comprehension and vocabulary acquisition. The product offers a low-pressure, accessible approach to language learning. # Visual style The ad has a bright and animated visual style, combining a static screen recording of a tablet with animated finger taps and pop-up translations. Editing is minimal with direct cuts. The production quality is simple, designed to convey a practical and straightforward approach to language learning. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad starts by displaying a page from the book Animal Farm in Spanish with a finger highlighting the words being read aloud. The message being conveyed is that the book is being read in Spanish, accompanied by the text at the top of the screen that explains to read the books in Spanish. The viewer sees the page and hears a voice reading the book. - 00:01–00:02 00:01–00:02 The finger taps the word 'iguales,' and a popup appears with the pronunciation and definition. This beat shows the translation feature and helps the audience learn the definition of the word. - 00:06–00:07 00:06–00:07 A wider shot shows more text with a finger highlighting the words being read aloud. The beat is meant to emphasize that the book is being read in Spanish. - 00:09–00:10 00:09–00:10 The finger taps the word 'lentamente,' and a popup appears with the pronunciation and definition. This beat shows the translation feature and helps the audience learn the definition of the word. - 00:14–00:15 00:14–00:15 The finger taps the word 'fria,' and a popup appears with the pronunciation and definition. This beat shows the translation feature and helps the audience learn the definition of the word. - 00:19–00:20 00:19–00:20 The finger taps the word 'intentar,' and a popup appears with the pronunciation and definition. This beat shows the translation feature and helps the audience learn the definition of the word. - 00:22–00:23 00:22–00:23 The finger taps the word 'palabra,' and a popup appears with the pronunciation and definition. This beat shows the translation feature and helps the audience learn the definition of the word. - 00:24–00:25 00:24–00:25 The finger taps the word 'algo,' and a popup appears with the pronunciation and definition. This beat shows the translation feature and helps the audience learn the definition of the word. - 00:30–00:31 00:30–00:31 The finger taps the word 'granja,' and a popup appears with the pronunciation and definition. This beat shows the translation feature and helps the audience learn the definition of the word. - 00:33–00:34 00:33–00:34 The finger taps the word 'siempre,' and a popup appears with the pronunciation and definition. This beat shows the translation feature and helps the audience learn the definition of the word.

# Ad summary This ad promotes an app that allows people to read books in Spanish. The ad features a video of a hand on a mobile phone, interacting with the app and selecting words from the text to see the definition. # Brand positioning Lingopie presents itself as an educational brand focused on language learning through reading and media. The ad highlights the brand's commitment to making language acquisition accessible and engaging. The brand uses familiar stories and intuitive tools to simplify learning. Lingopie distinguishes itself by offering a platform where users can improve their language skills in a relaxed and enjoyable way. The brand promotes an accessible approach to learning. # Product The ad promotes the Lingopie app. This app offers a platform where users can read books in Spanish and learn new words. As users read, they can select words to see definitions and hear pronunciations, enhancing their vocabulary and comprehension skills. The app provides a user-friendly experience by allowing people to tap on the words to learn more. It is designed for individuals looking to improve their Spanish reading skills in a fun and accessible way. The USP is its combination of language immersion with interactive learning tools. # Visual style The ad has a polished and modern aesthetic, incorporating a clean UI design and high-quality digital illustrations. The editing style is simple, with the hand gestures synchronized with the voiceover. The pacing is moderate to allow viewers time to read and process the text and information. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad shows a hand interacting with the Lingopie app, highlighting key features and vocabulary enhancement as well as comprehension support. - 00:00–00:02 The narrator's voice introduces a reading selection from 'Animal Farm', establishing the context and content for the learning experience. - 00:02–00:10 The narrator highlights new words using the tap-to-learn feature, showing how users can expand their vocabulary within the app. - 00:10–00:37 The process of interacting with the text is emphasized, showing how vocabulary is learned while reading the content.

# Ad summary An ad in Portuguese for an English language learning marathon. # Brand positioning The brand is not directly mentioned, however the program is referred to at one point as being 'with EWA'. The tone of the ad is encouraging and positive. The brand positions itself as accessible and achievable by claiming the program requires only 15 minutes a day. The brand also places emphasis on Oxford resources and learning through film. # Product The product is an English language learning marathon over 4 weeks. The program is for people who 'dream of speaking English fluently'. The program includes courses based on films, conversation practice with AI tutors, access to the Oxford library, and listening to audiobooks. The course only takes 15 minutes a day. # Visual style The ad has a clean and simple aesthetic, with a decorative border that suggests a hand-drawn or vintage style. The color palette is muted and the overall design is functional, focusing on delivering information clearly. # Hooks Headline: MARATONA DE INGLÊS DE 4 SEMANAS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating the product is an 'English marathon of 4 weeks', which suggests the program will be short and to the point. The message intends to draw in people who want to learn English. - Next, the ad reads 'For all those who dream of speaking English fluently' which indicates the audience is English language learners, as told from the brand. - Following this, the ad uses a phrase 'Tomorrow morning we will start the English challenge of 28 days with EWA' to announce the starting of the course. The message is from the brand. - The ad then states 'Only 15 minutes per day and you will notice how your English improves' which highlights how little time is needed to use the product effectively. The message is from the brand. - The next section lists what each week of the program will focus on, as told by the brand. This is to inform the viewer of what the course will entail. - Finally, the ad reads 'And after only a month you will ask yourself: <<Why didn't I start before?>>'. This is from the customer's POV, and attempts to convey that the program is effective and worth starting as soon as possible.

# Ad summary Ad for EWA's 28-Day AI Spanish Challenge for beginners aged 20+. It highlights the ease of learning Spanish in just 15 minutes a day and how the user will progress. # Brand positioning EWA is presented as a modern and accessible language learning platform that leverages AI to simplify the process of learning Spanish. The brand positions itself as an innovative solution for adult beginners, promising clear progress at the learner's pace without pressure or boring grammar drills. It distinguishes itself by offering a challenge-based approach, emphasizing achievable milestones in a short timeframe to make language learning feel less daunting and more approachable. # Product The featured product is EWA's 28-Day AI Spanish Challenge designed for beginners aged 20+. It is portrayed as an accessible and efficient way to learn Spanish by dedicating just 15 minutes a day. The challenge promises tangible progress within weeks: Spanish will feel less scary in one week, learners will start forming real sentences in two weeks, and in three weeks, they will feel happy they joined. The program emphasizes a stress-free learning environment without pressure or boring grammar drills, focusing on clear progress at one's own pace. # Visual style The ad features a simple, cartoonish visual style with a light pink background and white snowflakes, creating a friendly and approachable atmosphere. The layout is clean and organized, focusing on clear text and a single cartoon character. The overall style is reminiscent of an educational app, aiming to be easily scannable and inviting for potential learners. # Hooks Headline: Tomorrow morning we're starting the 28-Day AI Spanish Challenge with EWA for beginners 20+. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Tap the screen to join EWA # Point of view - [object Object] # Storyline - The ad starts by announcing that the 28-Day AI Spanish Challenge with EWA is starting tomorrow morning, specifically targeting beginners aged 20+. This is meant to create a sense of immediacy and opportunity for the viewer to join a structured program. The brand voice is used here to introduce the challenge. - The ad then emphasizes that the challenge requires only 15 minutes a day, aiming to alleviate the common barrier of time commitment often associated with language learning. It frames this as a way to finally move forward, suggesting progress is achievable with minimal daily effort. This is presented from the brand’s perspective, highlighting ease of access. - The ad lists the benefits that the user will supposedly experience over a 3 week period. This is meant to create a sense of excitement for the journey and what can be accomplished. The perspective is from the brand here. - The ad addresses common pain points by promising 'No pressure' and 'No boring grammar drills,' to reassure potential learners who might be intimidated by traditional language learning methods. It highlights 'Just clear progress at your pace' to underscore the personalized and manageable nature of the challenge. This is all from the brand's perspective. - The ad ends with a direct call to action, prompting the viewer to 'Tap the screen to join EWA,' encouraging immediate engagement and enrollment in the challenge. This is presented in the brand's voice to convert interest into action.

# Ad summary This image ad promotes an English language learning plan. The ad highlights the 90% discount and is only for today! # Brand positioning The brand provides an English language learning plan. The plan consists of weekly topics that cover conversation, grammar, reading, and vocabulary. The ad gives the impression that the course is designed to provide a comprehensive approach to language acquisition for Italian speakers. # Product The product advertised is a learning plan designed to improve the user's English language skills. The plan is divided into four weeks, with each week focusing on specific aspects of language learning. Week 1 covers vocabulary enhancement and grammar basics. Week 2 emphasizes expressing gratitude and problem-solving. Week 3 includes conversational practice and discussing future plans with a tutor. Week 4 focuses on health and wellness vocabulary, personal storytelling, film analysis, and a final five-minute speech. The ad is promoting a 90% discount on the plan for one day only. # Visual style The ad has an illustrative and scrapbook-style aesthetic with illustrated floral elements. The overall design appears friendly and inviting, making language learning seem approachable and easy. The use of pastel colors and decorative elements gives the ad a light, cheerful tone, contrasting with the urgency of the offer. # Hooks Headline: Ultima occasione per accedere al tuo piano di inglese con uno sconto eccezionale del 90% # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a title announcing the 'Last chance to access your English plan with an exceptional 90% discount', aiming to create a sense of urgency and opportunity from the brand's perspective. - The brand highlights the limited-time nature of the offer with the phrase 'Only for today!', reinforcing the urgency for potential customers. - The weeks are presented in the image. Each week shows the topic. This comes from the brand to showcase the course structure and content over the four weeks. - The ad closes with the message 'Save 90% and improve your English level,' conveying the value proposition and desired outcome to potential customers from the brand's point of view.

# Ad summary This ad demonstrates how the brand's app teaches Spanish by showing words highlighted in an ebook, then providing their translation, along with options to learn or acknowledge prior knowledge of the word. # Brand positioning Lingopie is presented as a language-learning app that aims to make learning a new language more engaging and effective than traditional methods. The ad promotes a reading feature that incorporates visual aids and word-by-word translation. The brand is positioned as a modern alternative to traditional language education, emphasizing accessibility and ease of use. # Product The Lingopie app offers a reading feature that enables users to learn Spanish by reading books with interactive word translations. As the user reads, a finger taps words within the text, immediately prompting a pop-up translation. Users can choose to mark if they know the word or opt to learn it, making the reading experience more tailored and educational. The app shows how many new words are learned. The USP is the ability to learn while reading, making it an accessible and useful tool for those aiming to improve their Spanish language skills. # Visual style The ad has a clean, mobile-first aesthetic with a clear focus on showcasing the app's functionality. The editing is smooth, with a medium pace that allows viewers to easily follow the reading and translation process. The use of illustrations in the background is consistent with a storybook theme. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with text overlay that states the core value proposition: "Read books in Spanish for 10 minutes a day." - 00:00–00:01 00:00–00:01 The ad demonstrates the app in use by showing a person passively listening to and reading along with the narrator. The ad copies the text as on-screen graphics, then highlights the words that may be unknown to the viewer. The perspective here is from someone experiencing the app as it is intended. - 00:01–00:03 00:01–00:03 The ad shows a pop-up of the translation for the word and then shows how the user can select whether or not they knew it. This moment shows the customer how the app works and why it might be helpful. - 00:03–00:06 00:03–00:06 The ad returns to reading the text and learning new words. The perspective remains focused on the customer's point of view, making the viewer feel as though they're in control. - 00:06–00:11 00:06–00:11 The ad continues to show new words being translated, providing additional context and showing the use case. - 00:11–00:20 00:11–00:20 The ad continues to show new words being translated, providing additional context and showing the use case. - 00:20–00:37 00:20–00:37 The ad continues to show new words being translated, providing additional context and showing the use case.

# Ad summary This ad promotes a language learning app that uses books to teach Spanish. The ad shows how the app works, highlighting words from the text and providing the English translations. # Brand positioning The brand presents itself as an accessible educational tool for learning Spanish. It emphasizes ease of use and focuses on learning through the context of reading. The brand aligns with a functional approach, using technology to simplify language acquisition. # Product The product is a language learning app that uses books in Spanish to teach the language. As the user reads, they can tap on words to see their English translations and hear the pronunciation. The app provides a way to learn vocabulary and grammar in context, rather than through rote memorization. The ad focuses on how the app makes learning more engaging and effective by translating words and pronouncing words. # Visual style The ad has a clean, simple aesthetic with a focus on clarity and functionality. The editing is smooth with no quick cuts. The ad has a polished commercial feel, aiming to convey professionalism and ease of use. The ad uses static shots to focus on the text. The audio-visual sync is precise, ensuring that text highlights and translations are timed perfectly with the voiceover. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06: The voiceover reads the first two sentences of the book, "Todos los animales son iguales, pero algunos animales son más importantes que otros." This sets the tone of the ad, which uses reading material to learn a language. - 00:06–00:09 00:06–00:09: The voiceover continues to read the book. - 00:09–00:17 00:09–00:17: The voiceover continues to read and taps on various words to show the translation. - 00:17–00:26 00:17–00:26: The voiceover continues to read and taps on various words to show the translation. - 00:26–00:37 00:26–00:37: The voiceover continues to read and taps on various words to show the translation.

# Ad summary This image ad promotes a Black Friday discount, offering up to 90% off for a limited time. # Brand positioning The brand is not explicitly mentioned, but it is implied to be a retailer or e-commerce platform participating in Black Friday sales. The positioning is purely functional, focusing on providing significant discounts (up to 90%) during the Black Friday event. This suggests the brand wants to be seen as a source of major savings and a go-to destination for bargain hunters during the shopping holiday. The brand message ignores any emotional connections, focusing solely on the monetary benefit of the discount. # Product The ad promotes discounts of up to 90% on various products during a Black Friday sale. No specific products are featured, as the focus is solely on the percentage discount being offered. The offer is available "Only today," creating a sense of urgency. The primary appeal is to consumers looking for significant savings during the Black Friday shopping event. The ad does not detail the types of products available or any exclusions that may apply, keeping the message broad and universally appealing to bargain seekers. # Visual style The ad features a clean, minimalist visual style with a bright, solid green background. The typography is bold and sans-serif, with a slight 3D effect on the main discount numbers. The overall design is simple, emphasizing the discount amount with geometric shapes to enhance the ad's scannability. # Hooks Headline: BLACK FRIDAY # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the announcement of "BLACK FRIDAY" to immediately capture attention and set the context. The brand voice is emphasizing the major shopping holiday to draw in deal-seeking customers. - The story progresses to state "Discount up to 90%" This sets the expectation of significant savings, and entices viewers to engage with the brand's offer. The brand is setting the stage for a potentially large discount. - The central point of the story focuses on the specific offer of "-90%", which is displayed prominently and visually. This highlights the potential savings. The brand wants the audience to focus on the magnitude of the discount. - The timeline for the discount is given as "Only today" to incentivize viewers to act quickly and create a sense of urgency. The brand emphasizes the limited nature of the deal. - A yellow coin graphic with "Save 90%" reinforces the discount, adding visual appeal and further emphasizing the potential savings. The brand is driving home the message of savings.

# Ad summary This ad promotes an app that helps users learn to read English books in 10 minutes a day. The ad shows a finger selecting words in an English-language text, which then translates the words into Swedish. # Brand positioning The brand aims to make reading in another language more accessible and manageable. It offers translations of English words for Swedish speakers. It aligns with a lifestyle of learning and self-improvement, offering a functional, simple solution for language acquisition, and is positioned for users who want to learn English. # Product The product is a language learning app that allows users to read English books in 10 minutes per day. The app provides translations of English words into Swedish when selected. This helps readers to better comprehend what they're reading. It is a functional product designed for users who want to learn English through reading. The ad addresses the pain point of understanding unfamiliar words while reading in another language by immediately providing translations. # Visual style The ad has a clean, simple aesthetic. It appears to be a polished commercial, with clear visuals and professional editing. The pacing is consistent with static shots. The audio and visual elements are in sync, with the word translations timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The opening text of the book Animal Farm is shown on screen. - 00:01–00:05 The user taps on the words equal, animals, important, and others, triggering a pop-up box that translates these words into Swedish. - 00:06–00:07 The user taps the words read slowly, triggering a pop-up box that translates these words into Swedish and a voiceover reads the words aloud. - 00:07–00:08 The user taps on the words slowly, triggering a pop-up box that translates these words into Swedish and a voiceover reads the word aloud. - 00:08–00:12 The user taps on the words silent, cold, and night, triggering a pop-up box that translates these words into Swedish and a voiceover reads the words aloud. - 00:14–00:16 The user taps on the words tried, to try, triggering a pop-up box that translates these words into Swedish and a voiceover reads the word aloud. - 00:18–00:21 The user taps on the words word, something, triggering a pop-up box that translates these words into Swedish and a voiceover reads the words aloud. - 00:24–00:28 The user taps on the words farm, always, triggering a pop-up box that translates these words into Swedish and a voiceover reads the words aloud.

# Ad summary The ad is meant to encourage the viewer to start a 30-day plan to learn English, with the promise of a new year and new competence. # Brand positioning There is no brand being advertised in this ad. The focus is strictly on encouraging language learning. # Product There is no product being advertised in this ad. The focus is strictly on encouraging language learning. # Visual style The ad features a clean and simple design, with a gradient background and bold typography. The overall aesthetic is modern and friendly, designed to be easily readable and visually appealing. # Hooks Headline: ATENÇÃO! # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action VAMOS COMEÇAR? # Point of view - [object Object] # Storyline - The ad starts by grabbing the viewer's attention and announcing that a 30-day plan to learn English starts tomorrow, conveying a sense of urgency and importance from the brand's perspective. - The ad then outlines the expected progress in learning English within a month, noting that progress can be felt in a week, words start to sound familiar in two weeks, and speaking English becomes easier and safer by the end of the month. This outlines the plan details and benefit from the brand's perspective. - The ad ends by highlighting the new year and a new competence, then asking 'Let's start?' to push the viewer to start a 30-day plan to learn English, conveying a sense of excitement and purpose from the brand's perspective.

# Ad summary This ad promotes an app that teaches language through reading books. A hand scrolls through the text of Animal Farm by George Orwell. As the hand presses on certain words, an interface pops up that provides the translation and pronunciation of the word. Buttons at the bottom of this interface say "I know it" and "Learn". # Brand positioning The ad presents a language learning app that makes reading in a new language more accessible. The app helps the reader understand new vocabulary and practice pronunciation, thus encouraging users to read a book in a new language for as little as 10 minutes per day. This appears to target individuals who are beginning their language learning journey and are looking for simple ways to make consistent progress through reading. # Product The language-learning app encourages readers to learn to read books in English, Spanish, French, and Italian for only 10 minutes a day. The app works by highlighting words and translating them, as well as offering a button for the user to indicate if they already know the word or would like to learn it. The app allows the reader to read books in a new language more easily. # Visual style The ad has a UGC style that gives the impression that it was quickly put together. The primary focus is on the text, which takes up the majority of the space. It cuts quickly between touching different words in the text. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by displaying text from Animal Farm by George Orwell. A hand scrolls through the text. - 00:02–00:03 The hand presses on the word "iguales" which causes an interface to pop up that provides the word's pronunciation and translation. Buttons at the bottom of the interface say "I know it" and "Learn". - 00:03–00:03 The hand touches the word "animales". - 00:05–00:06 The hand touches the word "importantes". - 00:08–00:11 The hand touches the word "lentemente", which prompts the translation and pronunciation to appear. The book cover appears in the background. - 00:12–00:12 The hand touches the word "silencio". - 00:14–00:15 The hand touches the word "fria", prompting the translation and pronunciation to appear. - 00:19–00:20 The hand touches the word "intentaron", prompting the translation and pronunciation to appear. - 00:22–00:23 The hand touches the word "palabra", prompting the translation and pronunciation to appear. - 00:24–00:26 The hand touches the word "algo", prompting the translation and pronunciation to appear. - 00:30–00:31 The hand touches the word "granja", prompting the translation and pronunciation to appear. - 00:33–00:34 The hand touches the word "siempre", prompting the translation and pronunciation to appear.

# Ad summary This ad promotes a limited-time Black Friday sale, offering discounts up to 90% on various products. # Brand positioning The brand is presented as offering significant discounts and savings, particularly during the Black Friday event. The emphasis is on affordability and providing customers with the opportunity to purchase products at substantially reduced prices. The use of bright, attention-grabbing colors and bold typography suggests a straightforward, no-frills approach to marketing, focusing primarily on the value proposition of the discounts offered. # Product The ad does not feature a specific product but rather promotes discounts applicable to a range of products during a Black Friday sale. The main offer is a discount of up to 90%, highlighted prominently with large, stylized numbers. The ad emphasizes the time-sensitive nature of the offer, stating "Only today!", creating a sense of urgency and encouraging immediate action from potential customers. The visual representation includes a coin-like graphic emphasizing "Save 90%", which reinforces the savings. # Visual style The ad features a clean, minimalist design with a focus on bold typography and bright colors to grab attention. The use of three-dimensional text and geometric shapes adds a playful yet modern touch. The overall style is straightforward and promotional, emphasizing the discount offer without unnecessary embellishments. The turquoise background provides a vibrant backdrop, ensuring the message stands out. # Hooks Headline: BLACK FRIDAY - discounts up to 90% # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the announcement of the 'BLACK FRIDAY' sale, setting the context for significant discounts. This part of the story is told from the brand's perspective, aiming to capture immediate attention and create awareness about the promotional event. - The story progresses by detailing the magnitude of the discounts, specifying 'discounts up to 90%.' This information is presented to highlight the potential savings, enticing customers with the promise of substantial price reductions. This is also from the brand's perspective. - The central offer '-90%' is visually emphasized to reinforce the discount rate, and reiterates the magnitude of the savings. This part of the storyline highlights the potential savings and is presented from the brand's POV. - The storyline concludes with a sense of urgency, stating 'Only today!' This encourages immediate action. Presented from the brand's POV.

# Ad summary This ad promotes an application that helps users learn a new language. The ad demonstrates how the app works and the interactive elements it contains to increase vocabulary. # Brand positioning This ad for the language learning app promotes a functional approach to language acquisition by integrating reading, listening, and interactive vocabulary tools. The app appears to be for users who want to learn a language through classic literature. The app helps to break down language barriers and offers simple and performance-based instruction. # Product The language learning app shown in the ad provides a way to read and listen to classic literature in another language. As the story scrolls, users can tap on specific words to see and hear the definition and pronunciation. Users can also track how many words they are learning in the app. The app is shown on a smartphone screen and helps the user learn and expand their vocabulary and comprehension. # Visual style The ad features a clean and straightforward demonstration of the language learning app. The visual style is polished, resembling a tutorial. The editing consists of static shots. The pacing is moderate and consistent. The visuals and audio are synchronized, with definition pop-ups timed to the spoken narration. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The app user begins reading an excerpt from Edgar Allan Poe's 'The Fall of the House of Usher'. - 00:00–00:32 The user taps on different words to learn their definitions and pronunciation, indicating the ease of interaction.

# Ad summary This ad for a language learning app called Readle presents an easy way for customers to learn new languages by reading books for 10 minutes a day. The ad uses Animal Farm by George Orwell as an example for learning new words in English, Spanish, French and Italian. # Brand positioning Readle is presented as an easy and efficient way to learn a new language by reading books for as little as ten minutes a day. The brand uses books to teach new words and concepts. Readle pushes against the traditional school curriculum by using books rather than vocab lists to teach languages in order to help the consumer care more about language learning. The brand's positioning is primarily functional by design. # Product Readle is a language learning application that is designed to help users read books in other languages while learning vocabulary. It is implied that this product is geared towards people who are interested in learning languages or have a passion for reading. Readle allows the user to highlight words within the book to get a popup screen that pronounces the word, translates it, and allows the user to mark whether or not they knew the word already. This product addresses a potential purchase barrier in language learning apps by offering a way for users to learn in a simple manner. # Visual style The ad has a polished aesthetic and uses many quick cuts to change the words being translated. The production quality is high and conveys a serious tone about reading and language learning. The ad uses product actions timed to the audio voiceover. The editing rhythm is slow. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad presents text from a book, focusing on key words. - 00:06–00:37 As the text continues, the app allows for further translations and pronunciation.

# Ad summary An image ad offering a language learning program for English with a 90% discount. The ad shows the curriculum divided into four weeks, with daily topics listed for each week. # Brand positioning The brand aims to position itself as an accessible and effective solution for individuals seeking to learn or improve their English language skills. This is conveyed through the promise of a structured 'programme d'apprentissage' (learning program) that is both comprehensive and discounted. The brand aligns with the value of self-improvement and education. By offering a 'remise de -90%' (90% discount), the brand pushes against the norm of expensive language courses, promoting affordability and accessibility. # Product The product is a structured English language learning program spanning four weeks. Each week is further divided into daily topics or lessons designed to enhance different aspects of language acquisition. These lessons cover vocabulary enrichment, grammar basics, practical applications like travel English, conversational skills, and pronunciation. The program also incorporates AI tutors and simulations for a modern learning experience. The program promises a boost in English proficiency while highlighting an offer of a 90% discount, making it an attractive and affordable option for potential learners. # Visual style The ad has a casual, doodle-like visual style with pastel colors. The design mimics a hand-drawn layout, with simple illustrations of flowers and butterflies adding a personal, friendly touch. The use of a sand-colored background enhances the informal feel. The typography is clean but not overly polished, contributing to the approachable and accessible vibe. This style breaks from typical high-design ads, aiming for a more relatable and less intimidating look, which could increase scannability in a busy feed by offering a visual break. # Hooks Headline: Dernière chance de profiter du programme d'apprentissage de l'anglais avec une remise de -90 % # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline: a promotion for an English learning program with a 90% discount. This is to grab the viewer's attention and highlight the opportunity to learn English at a significantly reduced cost from the brand's perspective. - The ad emphasizes the offer is valid only for today, creating a sense of urgency. This is to encourage immediate action from the viewer and prevent them from postponing their decision to enroll in the program from the brand's perspective. - The image is split into four sections, each representing a week of the learning program. This outlines the structure of the course to show what the viewer can expect to learn each week, emphasizing the daily topics covered from the brand's perspective. - Each section lists the daily topics or lessons for that particular week, giving a detailed overview of the program's curriculum. This is designed to demonstrate the comprehensiveness of the program and provide a clear roadmap for learners from the brand's perspective. - The ad closes with a reiteration of the 90% discount and a promise to boost the viewer's English level. This is meant to reinforce the value proposition and encourage the viewer to take advantage of the offer from the brand's perspective.

# Ad summary This ad presents a quadrant chart of Spanish language proficiency levels (A1, A2, B1, B2, C1, C2) and offers a 'Take Test' CTA to determine the viewer's level. # Brand positioning The brand is presented as a tool to help consumers discover their Spanish language proficiency level. The ad is designed to be engaging and informative, and suggests that the brand is committed to helping people learn Spanish. The positioning is more functional than emotional. # Product The ad promotes a Spanish language level assessment. The assessment is designed for anyone who wants to know their current proficiency in Spanish, ranging from beginner (A1) to native-like (C2+). The ad addresses the barrier of uncertainty around one's language skills by offering a way to quickly and easily gauge their level. # Visual style The ad has a simple, clean design with a quiz-like layout on a parchment textured background, giving it a textbook-like feel. The typography is straightforward and easy to read. The limited color palette enhances the impression of a learning resource. # Hooks Headline: What's Your Spanish Level? # Call to action TAKE TEST # Point of view - [object Object] # Storyline - The ad opens with a question, “What's Your Spanish Level?”, which is intended to pique the viewer's curiosity and draw them into the ad. The question is asked from the brand's perspective, inviting the viewer to engage with their offering and learn more about their Spanish proficiency. This is intended to be the start of the narrative. - Beneath the question, the text "Discover your level" encourages the user to continue down the path laid out by the brand. It communicates the intention of the quiz is to identify the user's current skills. - The levels of proficiency are laid out in quadrant format to show each level of spanish proficiency, ranging from beginner to native-like. This is shown from a neutral, informational perspective. The levels are, from the top left and moving clockwise: A2 Elementary, B1 Communicator, C1 Advanced Learner, C2+ Native-Like, C2+ Native-Like, B1 Communicator, B2+ Confident Speaker, and A1 Beginner. - Finally, the “TAKE TEST” button prompts the viewer to click and begin the assessment. The brand is directing the user to the logical next step in the narrative: engaging directly with their product.

# Ad summary This ad promotes EWA, an application for learning English, positioning itself as a solution for those who are tired of boring grammar. It highlights its 28-day challenge, requiring only 15 minutes a day, promising real progress without pressure. The ad targets employed individuals who want to start speaking English rather than memorizing rules, inviting them to join EWA now. # Brand positioning EWA is presented as a modern and accessible language-learning app, specifically for learning English. It positions itself as an alternative to traditional methods, highlighting its focus on practical speaking skills over rote memorization of grammar rules. The brand targets individuals who find traditional methods boring and ineffective, aligning with values of convenience and ease, and offering a less intimidating approach to language acquisition. # Product EWA is a language-learning app designed to help individuals learn to speak English. The app offers a 28-day challenge that requires only 15 minutes a day, promising real progress without pressure. It is targeted towards employed individuals who want to start speaking English rather than memorizing grammar rules. The app aims to break down the purchase barrier by offering a less time-consuming and stressful method of learning. # Visual style The ad has a cartoon animated style and uses bright green colored font for the text overlays. The style is simple and easy to digest, and it has a light-hearted feel to it. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Dołącz do EWA teraz. (Join EWA now.) # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with an animated cartoon background of a person walking in nature. - 00:00–00:06 Text overlays on the cartoon animation describe the EWA language learning program, highlighting that they are looking for people who are tired of grammar, starting a 28 day challenge and inviting the user to join.

# Ad summary This ad is designed to grab the viewer's attention with an alert symbol and copy that focuses on a 30-day plan to learn Spanish and start the year as a new version of themself. # Brand positioning This ad does not explicitly state the brand being promoted. However, the ad copy focuses on helping people learn to speak Spanish in 30 days. The brand aims to occupy the space of a language learning platform or course. The ad promotes self-improvement through education and aligns with values of personal growth and achieving New Year's resolutions. The brand may be pushing against the traditional, lengthy language learning processes by offering a faster 30-day plan. The brand positioning is both functional, by promising a new skill, and emotional, by associating learning Spanish with self-improvement and confidence. # Product The product being advertised is a 30-day plan designed to help individuals finally start speaking Spanish. This plan aims to provide momentum within the first week, familiarize learners with the language in two weeks, and build confidence in speaking Spanish by the end of the month. The program positions itself as a way to start the year as a new version of oneself by acquiring a new skill. It directly addresses the purchase barrier of perceived difficulty or time commitment by offering a structured and relatively quick path to learning Spanish. # Visual style The ad utilizes a minimalist design with a focus on clear, direct messaging. The production quality appears basic, resembling a text-based graphic created using simple design tools. The visual motif is characterized by a clean layout with the alert symbol as the primary visual element. The image treatment involves a stark contrast between black text and a white background, with no added filters or effects. This style contrasts with the often visually rich and dynamic content found on platforms like Instagram and Facebook, potentially serving as a disruptive element. The typography is large and bold to enhance scannability in a busy feed. # Hooks Headline: ATTENTION! # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ARE YOU IN? # Point of view - [object Object] # Storyline - The ad starts by capturing the audience's attention with an alert signal and the word "ATTENTION!" This is intended to immediately grab the viewer's focus and signal important information. The brand is presenting this message. - Next, the ad copy introduces a "30-DAY PLAN TO FINALLY START SPEAKING SPANISH." This provides a specific timeframe and goal, appealing to those who have previously struggled to learn Spanish. The brand is telling the viewer about their new offer. - The advertisement explains the expected timeline of results by stating that, in one week, "you'll feel the momentum," in two weeks, "Spanish will start to sound familiar," and by the end of the month, "you'll speak with confidence." This progresses the narrative by setting clear expectations for the learning process, from the customer's perspective. - The ad concludes with the messages, "and start the year as a new version of yourself. NEW YEAR. NEW SKILL. ARE YOU IN?" This reinforces the self-improvement aspect, associates the plan with New Year's resolutions, and includes a direct call to action. The brand is appealing to the audience by asking them to join.

# Ad summary The ad promotes an English language learning plan with a 90% discount, highlighting a structured four-week program with daily lessons. # Brand positioning The brand is presented as an educational resource specializing in English language acquisition. The ad focuses on offering a structured learning plan, suggesting a commitment to providing clear, actionable steps for language learners. The brand positions itself as a provider of accessible and engaging English education. # Product The product is a four-week English learning plan, broken down into daily lessons. Each week focuses on different aspects of language learning. Week 1 focuses on vocabulary and grammar. Week 2 focuses on storytelling, problem-solving, hobbies, film/TV, ordering food/drinks, and describing people/places. Week 3 focuses on conversational skills in various contexts. Week 4 focuses on health and well-being vocabulary, personal storytelling, film analysis, synonyms, and public speaking. The plan uses varied teaching methods, including AI teachers, bilingual audiobooks, debates, and simulations to address different learning preferences and keep learners engaged. # Visual style The ad uses a whimsical and organized visual style, resembling a scrapbook or a digital planner. The production quality is clean and polished, with a clear layout and soft colors. The design incorporates floral illustrations and banner-style text containers to add a touch of playfulness, while maintaining a structured format. The typography is clean and legible, ensuring the text is easily scannable. The overall style aims to be both inviting and informative. # Hooks Headline: Ostatnia szansa na dostęp do planu nauki angielskiego z ogromnym rabatem 90% # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by creating a sense of urgency, letting the audience know it's the last chance to access an English learning plan with a significant discount. This is from the brand's perspective, trying to incentivize immediate action. - The ad breaks down the learning plan into a structured four-week schedule with daily topics. This is presented from the brand's perspective, to showcase the comprehensiveness and structured nature of the product. - The ad shows that each day's lesson is focused on practical skills (conversations, vocabulary) and varied teaching methods (AI teachers, audiobooks). This is presented from the brand's perspective, demonstrating the well-rounded nature of the language course. - The ad closes with a promise of saving 90% and improving the audience's English level. This is from the brand's perspective, reinforcing the value proposition and benefits of the offer.