How eToro Advertises on Meta

# Ad summary This ad provides a shareholder update for eToro, showing a phone displaying a large account balance. # Brand positioning eToro is presented as a modern, tech-forward investment platform. The brand aims to occupy the space of accessible and user-friendly investing. By showcasing a large account balance and real-time market data, eToro appeals to both experienced and novice investors. The brand aligns with the values of financial growth, transparency, and ease of use. It emphasizes staying informed through real-time news and insights, setting it apart from traditional investment platforms that may seem less accessible or transparent. # Product The featured product is the eToro investment platform, accessible via a mobile app. It provides users with real-time market data, news, and insights to make informed trading decisions. The app is designed for users looking to manage their investments and stay updated on market trends. Key features include the ability to monitor account balances, track performance, and access news relevant to trading opportunities. The ad highlights the app's user-friendly interface and its capacity to provide up-to-date financial information. The ad aims to address the barrier of staying informed in a fast-paced market by offering convenient access to trading tools and insights. # Visual style The ad uses a polished, studio-shot style with a focus on presenting the app interface in a clean and modern way. The dark background with subtle lighting creates a professional and trustworthy atmosphere. The visual motif centers around the smartphone screen, emphasizing the accessibility and ease of use of the eToro platform. The typography is clean and legible, contributing to the overall sense of clarity and transparency. The design contrasts with the often cluttered or sensationalized styles found in some financial advertising, opting instead for a minimalist and sophisticated approach, increasing scannability and stop power in feed. # Hooks Headline: Shareholder Update First Quarter 2026 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by showcasing a mobile phone displaying a significant account balance within the eToro app. This is designed to immediately capture attention and convey the potential for financial success through the platform. The perspective is from a user who has access to their account and is seeing their balance grow. - The ad then highlights the 'Trade the news' feature, emphasizing how the app helps users stay informed about market opportunities. The perspective is from the eToro app, showcasing its features. This is intended to position eToro as a tool for smart and timely investment decisions. - The ad concludes with the announcement of a 'Shareholder Update First Quarter 2026,' delivered by eToro Group Ltd. This reinforces the brand's commitment to transparency and keeping its stakeholders informed. The perspective is from the company itself, assuring its shareholders of its performance and stability.

# Ad summary An image ad showcasing the brand eToro's presence in Times Square. It captures a moment of someone photographing the eToro advertisement on the Nasdaq building, emphasizing the brand's public presence and visibility. # Brand positioning eToro is presented as a prominent, publicly recognized investment platform, signaled by its advertisement being displayed on the Nasdaq building in Times Square. The brand is positioned as a significant player in the financial market, achieving a milestone by going public. This move likely aims to increase brand credibility and attract a wider audience of investors by associating eToro with established financial institutions. # Product The ad promotes eToro as an investment platform that has recently gone public, which likely indicates a significant achievement and stability. While the ad doesn't explicitly describe the platform's features, it implies that eToro offers investment opportunities to its users. By showcasing its advertisement on the Nasdaq building in Times Square, eToro aims to convey its prominence and reliability as an investment platform. The product is presented as a modern investment solution suitable for a broad range of investors, underscored by its high-profile public presence. # Visual style The ad uses a real-life, street-style photograph to capture a moment of a person photographing eToro's advertisement on the Nasdaq building in Times Square. The production quality is raw and authentic, giving it a candid feel. The image treatment appears natural, with balanced lighting and true-to-life colors. The framing is slightly angled upwards, emphasizing the scale of the building and the prominence of the eToro advertisement. The visual style aims to convey a sense of reality and immediacy, making the brand feel accessible and relatable. # Hooks Headline: ONE YEAR ON eToro WENT PUBLIC # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad captures a person taking a photo of the eToro advertisement displayed on the Nasdaq building in Times Square. The intention is to emphasize the brand's visibility and prominence, suggesting that eToro has achieved a significant milestone by going public. This is told from the perspective of an observer or potential investor, witnessing eToro's presence in a major financial hub.

# Ad summary This image ad for eToro promotes the app as a global way to trade crypto. It highlights the platform's large user base, and includes download CTAs. # Brand positioning eToro is positioned as a global platform for cryptocurrency trading, emphasizing its broad reach and accessibility to a large user base. The brand aims to occupy a space in the consumer's mind as a user-friendly and reliable app for trading crypto, aligning with values of convenience and global connectivity. By highlighting the large user base (40M users worldwide), eToro subtly pushes against the perception of crypto trading as niche or risky, instead presenting it as a mainstream activity. # Product The product featured is the eToro app, a platform designed for trading cryptocurrency. It provides users access to a global market of crypto assets, allowing them to make trades. The ad highlights that 40 million users worldwide have joined eToro, suggesting a large and active community. The app interface (as shown on the phone screen) displays real-time data for various cryptocurrencies, including Bitcoin (BTC), ShibaXM, XRP, and DASH. It includes their current value and percentage change. The ad subtly addresses the purchase barrier of complexity by showcasing a clean and user-friendly interface within the app. # Visual style The ad has a modern and tech-forward aesthetic, with a focus on clean design and bright colors. The background illustration of the Earth gives a sense of global reach, while the smartphone and app interface emphasize digital accessibility. The overall style is polished and professional, aiming to convey trustworthiness and ease of use. The design is likely intended to catch the eye in a busy social media feed. # Hooks Headline: TRADE CRYPTO ON A GLOBAL APP # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Join Now # Point of view - [object Object] # Storyline - The ad opens by immediately positioning eToro as a tool to "TRADE CRYPTO ON A GLOBAL APP." This is intended to grab the attention of those interested in crypto trading and to establish the app's core functionality. The message is delivered from the brand's perspective. - The copy then adds, "Join 40M users worldwide on eToro" to emphasize the platform's large and active community. This leverages social proof to build trust and encourage potential users to join. The message is being conveyed from the brand, highlighting its popularity and global presence. - The ad includes a visual of the app interface, showcasing real-time data for various cryptocurrencies. This aims to demonstrate the app's functionality and user-friendliness. The information is presented from the customer’s perspective, as it shows what they would see and use within the app. - The ad concludes with download badges, encouraging users to install the app from either the App Store or Google Play. This serves as a call to action, prompting immediate engagement with the product. This is from the brand's perspective, trying to lead the customer to download their application.

# Ad summary This ad promotes eToro, a global app for trading crypto. It highlights the app's ability to let users join 40 million others worldwide, while showing the app interface with real-time crypto market data. # Brand positioning eToro is presented as a global platform for cryptocurrency trading, positioned for both seasoned investors and newcomers. The ad emphasizes accessibility by stating "Join 40M users worldwide on eToro." The brand aims to occupy a space of trust and community within the crypto market, offering a user-friendly app to democratize crypto investments. The brand presents itself as a leader in the cryptocurrency trading space, using language and visuals to align with a tech-forward, investment-savvy audience. # Product The eToro app is showcased as a user-friendly platform for trading cryptocurrency. The ad emphasizes the app's global reach and large user base. The app offers access to real-time market data, as highlighted by the Bitcoin and Shiba Meme prices shown on the screen. The ad addresses the purchase barrier of understanding market fluctuations by providing the latest insights on crypto movers. The app's interface includes overview, stocks, crypto, and ETF options. # Visual style The ad has a polished, modern aesthetic with a clean layout. The smartphone displaying the app interface is prominently featured, set against a global background. The use of bright green and yellow accents on a dark backdrop creates visual contrast and draws attention to key information. The overall style is tech-forward and professional, fitting for a financial app. # Hooks Headline: TRADE CRYPTO ON A GLOBAL APP # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join Now # Point of view - [object Object] # Storyline - The ad opens with the headline "TRADE CRYPTO ON A GLOBAL APP" to grab attention and clearly communicate the app's core functionality from the brand's perspective. - The ad highlights that you can "Join 40M users worldwide on eToro" from the brand's perspective to showcase popularity and social proof. - The ad shows a mobile interface with different coins such as "BTC", "SHIBAXM", "XRP", and "DASH" with values and percentage changes from the brand's perspective. This is to communicate ease of use and access to real time information. - The ad states the risks involved in crypto investing from an external source: "Crypto investments are risky and may not suit retail investors; you could lose your entire investment. Understand the risks here: https://eToro.tw/3P144nZ" to ensure transparency and manage expectations.

# Ad summary This ad for Tori, an AI investment tool, features a man sitting in a chair explaining how using spreadsheets and monitoring the news to manage your investments manually are things of the past because Tori already does it for you. # Brand positioning Tori is presented as an advanced AI tool designed to give its users an edge in investment management. The brand directly positions itself against traditional methods like spreadsheets and human financial advisors, implying that its AI-driven approach is more efficient and modern. The ad promotes a lifestyle of ease and control, where investment decisions are simplified and automated. Tori aims to occupy the space of the intelligent, indispensable assistant in the consumer's mind, promising to streamline complex financial tasks and provide real-time market insights. The brand adopts a functional positioning, emphasizing performance and simplicity, while also hinting at empowerment by giving users direct control over their investment strategy. # Product Tori is an AI tool designed to manage investments. It works by automatically tracking portfolios, reading the market in real-time, and summarizing financial news, replacing the need for manual spreadsheets, paid financial advisors, and constant monitoring of the news. The product is for individuals who want to build and manage their investment strategies efficiently. It promises to help you build and manage your strategy in one conversation. Key features include its ability to remember everything automatically, read the market in real-time, and summarize financial information. The ad addresses the pain points of manually managing investments by positioning Tori as a time-saving, automated solution. # Visual style The ad has a polished but casual aesthetic. The presenter's office setting is clean and modern, and the camera work is stable. The man appears friendly and knowledgeable. The editing style uses static shots and smooth transitions. The pacing is consistent. The product actions sync with the voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The man sits in a chair and asks the audience if they are still updating spreadsheets to track their portfolio. The message conveys a sense of disbelief that people are still using outdated methods. The tone is slightly mocking, suggesting the old method is inefficient. - 00:03–00:07 00:03–00:07 The man puts on sunglasses and states that Tori remembers everything automatically. The message is that the featured brand will remember everything, so the audience doesn't have to. The addition of the sunglasses contributes to the man's persona and brand spokesperson. - 00:07–00:10 00:07–00:10 The man removes his sunglasses and asks if the audience pays someone to manage their investments. This rhetorical question is meant to get the audience thinking about the money they waste paying other people to do something Tori can do. The implication is that using Tori is more cost-effective. - 00:10–00:14 00:10–00:14 The man puts his sunglasses back on and explains that Tori helps you build and manage your strategy in one conversation. This shows that this brand is easy and effective. The addition of the sunglasses contributes to the man's persona and brand spokesperson. - 00:15–00:17 00:15–00:17 The man removes his sunglasses and asks the audience if they have 12 tabs open trying to monitor the news. This visual is meant to be relatable. The audience is experiencing the ad from the perspective of an everyman speaking on behalf of the brand. - 00:18–00:22 00:18–00:22 The man puts his sunglasses back on and says not anymore, Tori already reads the market in real time. The message conveys that Tori has this covered for you so you don't have to. The addition of the sunglasses contributes to the man's persona and brand spokesperson. - 00:22–00:26 00:22–00:26 The man removes his sunglasses and asks the audience if they're scrolling on X trying to figure out what's going on, before stating that Tori has already summarized it. The man appears understanding and the audience can relate to this pain point. - 00:26–00:30 00:26–00:30 The man removes his sunglasses and asks the audience if they are still doing everything manually. The tone is mocking. The message conveys that the alternative is now available. - 00:30–00:34 00:30–00:34 The man puts his sunglasses back on and says, 'Now that's a choice. Tori, your AI edge.' This conveys that using the other methods is now a choice rather than a necessity and that Tori is the better choice. The addition of the sunglasses contributes to the man's persona and brand spokesperson.

# Ad summary The ad is for eToro, a multi-asset investment platform. It encourages deposits during the Eid Al Adha celebration with offers of free stocks, AirPods, and an iPhone 17 Pro, depending on the deposit amount. # Brand positioning eToro is positioned as a multi-asset investment platform that offers opportunities to earn rewards when you make deposits. The ad features the platform's accessibility by showcasing well-known stocks and promotions that make investing seem both rewarding and accessible during festive events. The brand messaging also includes the disclaimer that the value of investments can go up or down, highlighting both the potential upsides and inherent risks of the investment. The brand aligns with a tone of financial opportunity and accessibility, particularly during cultural celebrations, rather than focusing on complex financial jargon or exclusive investment strategies. # Product The ad promotes eToro as a multi-asset investment platform. It details specific promotional offers tied to deposit amounts. Depositing $200+ allows the user to get free stocks. Depositing $500+ allows the user to enter a draw to win AirPods. Depositing $2000+ allows the user to enter a draw to win an iPhone 17 Pro. Each level encourages users to deposit higher amounts to unlock more valuable rewards. The offers coincide with the Eid Al Adha celebration. # Visual style The ad features a clean and graphic aesthetic. It uses quick cuts and text overlays to deliver information efficiently. The production quality is high-end, giving off a commercial feel. The pacing is fast, with a new shot every few seconds. The text and transitions are timed to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Deposit Now # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by highlighting the Eid Al Adha celebration and invites viewers to deposit and enter to win. - 00:02–00:06 The ad continues by promoting the opportunity to get free stocks with a deposit of $200, and goes on to display various stock options on the platform. - 00:06–00:09 The ad then shows that a deposit of $500 allows you to enter a draw to win AirPods. - 00:09–00:12 The ad shows that a deposit of $2000 allows you to enter a draw to win an iPhone 17 Pro. - 00:13–00:16 Building on the previous offers, the ad uses a graphic to clearly show that higher deposits equal more rewards. - 00:16–00:19 The ad concludes with a call to action, encouraging viewers to "go big and celebrate this Eid" by making a deposit through the app.

# Ad summary This ad features two female soccer players from the West Ham United Women's Football Club, who respond to questions about things they find to be an 'ick.' # Brand positioning eToro is a multi-asset investment platform whose ad campaign stars players from the West Ham United Women's Football Club. The ad uses sports and fan culture references to relate to the viewer. eToro is presented as current and culturally aware, in that they are using current slang terms such as "ick" to relate to their audience. # Product eToro is a multi-asset investment platform that enables users to invest in stocks and cryptocurrency. Investing involves risk. # Visual style The ad features a light and casual aesthetic. It utilizes static shots with occasional cuts when switching between speakers. The overall feel is intended to emulate user-generated content. # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The female soccer player holds up a green sign that says "Ick" in large letters. - 00:01–00:04 She says "No good. No good. No hesitation there. No." - 00:04–00:08 The male host asks the two soccer players a series of questions related to popular culture. The soccer players each hold either a green paddle sign with "Ick" printed on it or a green paddle sign with "Not an Ick" printed on it, based on their reaction to the questions. A text overlay appears at the top of the screen and states "eToro is a multi-asset investment platform. Investing involves risk." - 00:08–00:09 The male host asks "First question, Marmite?" - 00:09–00:11 The soccer player on the left says "Ick, definitely. Not a fan." - 00:11–00:13 The host then asks the soccer player on the right whether it is an 'ick' or not. - 00:11–00:13 The soccer player replies "So I think we're gonna go like in between." - 00:13–00:14 She flips the sign, revealing the green 'Ick' side. - 00:14–00:17 The soccer player on the left states "Big ick, no good." - 00:17–00:22 The host asks "Buying a stock just because someone on TikTok told you to do so?" - 00:22–00:24 The soccer player on the right says, "I would say that's an ick." - 00:24–00:34 The soccer player on the left states "I'm gonna say this, but there are some good creators out there who do know what they're talking about, but proceed with caution." - 00:38–00:42 The host asks, "Checking your phone for the score while you're already at the stadium?" - 00:42–00:44 The soccer player on the left states, "I'm big on this." - 00:44–00:53 The soccer player on the right states "Ick, yeah, absolutely not. If you're at the game you need to watch the game, or else you can just be, be home or something, doing something else." - 00:53–00:56 The host asks, "People explaining my portfolio to me?" - 00:56–01:02 The soccer player on the left says, "Reluctantly, I'm gonna say not an ick, because some insight is good." - 01:03–01:09 The soccer player on the right states, "For me, I think that's okay, because then I can get some tip." - 01:09–01:10 The other soccer player then says, "It, I can do that myself." - 01:10–01:16 The soccer player on the left states, "Some advice is good, whether you listen, of course it's up to you."

# Ad summary This ad promotes eToro, a multi-asset investment platform, by showcasing its powerful built-in tools for trading. The ad features a phone screen displaying a stock chart and emphasizes features such as TradingView charts, in-depth market analysis, and price alerts, available for only $1 fee. # Brand positioning eToro is presented as a modern and accessible multi-asset investment platform, catering to both experienced and novice traders. The brand emphasizes providing powerful tools for in-depth market analysis and informed decision-making, positioning itself as a tech-forward solution that simplifies the complexities of trading for its users. The overall brand positioning appears to be functional, focused on the performance and utility of its platform to facilitate effective trading. # Product eToro is featured as a multi-asset investment platform that provides users with powerful tools to analyze and trade in the financial markets. The platform offers features such as TradingView charts, in-depth market analysis, and price alerts to help users make informed decisions. The user interface is displayed on a mobile phone screen showing a detailed stock chart with real-time data and analytical tools. The platform addresses the pain point of high trading fees by offering these features for only $1 fee, making it accessible to a wider range of investors. The ad suggests that the product is easy to use with access to all the tools you need to perform in-depth market analysis and trade with confidence. # Visual style The ad uses a clean and modern aesthetic with a focus on functionality and accessibility. It combines high-quality product shots with clear, concise text to convey the platform's key features and benefits. The color palette is dominated by green and white, which evokes a sense of trust and stability, while the use of a mobile phone screen emphasizes the platform's ease of use and accessibility. The design is optimized for scannability, ensuring that key information is easily digestible in a fast-paced feed environment. # Hooks Headline: BUILT-IN POWERFUL TOOLS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download on the App Store GET IT ON Google Play # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting the key selling points of the eToro platform, emphasizing its 'BUILT-IN POWERFUL TOOLS.' This is from the brand's perspective, designed to capture attention and immediately showcase the product's primary benefits. - The ad then lists specific features such as 'TradingView charts,' 'in-depth market analysis,' and 'Price alerts,' which are shown from the brand's perspective to highlight the platform's capabilities and appeal to traders seeking sophisticated tools. - The ad introduces the offer of 'Only $1 Fees,' presented from the brand's perspective to address a common pain point in trading—high fees—and make the platform more attractive to cost-conscious users. - The ad displays a mobile phone screen showing the eToro app interface, which offers a glimpse into the stock information. This is from a user's perspective, demonstrating the practical application of the platform and the type of data and analysis available to traders. - The ad concludes with calls to action, providing links to download the app on the App Store and Google Play. This encourages immediate engagement and positions the ad from the brand's perspective.

# Ad summary This ad promotes eToro's Eid Al-Adha campaign, emphasizing potential rewards for depositing funds into the platform. It showcases various incentives tied to different deposit amounts, encouraging users to make the most of their Eid celebrations with eToro. # Brand positioning eToro is presented as a user-friendly, multi-asset investment platform. The ad explicitly states that investments may increase or decrease in value, acknowledging risk. With a logo and interface in a professional aesthetic, eToro seeks to occupy a space as a reliable and accessible platform for investors. The brand promotes financial opportunities, framing itself as a means to capitalize on festive occasions like Eid al-Adha. This is a functional approach, with the brand showcasing accessible financial options. # Product The featured product is the eToro investment platform, which allows users to invest in various assets. The ad highlights a promotional campaign where new or increased deposits can lead to various rewards, such as free stocks, AirPods, and even an iPhone 17 Pro. The offer is tiered, providing different incentives based on the deposit amount: $200 in free stocks, a chance to win AirPods with a $500 deposit or more, and an opportunity to win an iPhone 17 Pro with a $2000 deposit or more. The ad encourages users to "Make your Eid celebrations exceptional," positioning eToro as a means to elevate their financial experience during the holiday. # Visual style The ad features a polished and professional aesthetic, utilizing motion graphics and text overlays. The editing style consists of quick cuts to maintain a consistent pace. The ad maintains consistent pacing at approximately 180 BPM, with visual elements synced to the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Start your deposit now # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a visually appealing graphic featuring the eToro logo and festive decorations, immediately establishing the brand and setting a celebratory tone. - 00:02–00:06 The ad transitions to showcasing the Eid Al-Adha campaign. It highlights free stocks for depositing $200, creating an incentive for immediate action. The perspective is from the brand, promoting a timely opportunity. - 00:06–00:09 The ad displays the potential to win AirPods with a $500 deposit, presenting another level of reward and increasing the attractiveness of the offer. This build builds on the initial promise to draw more interest. - 00:09–00:12 The ad showcases an even larger incentive: the chance to win an iPhone 17 Pro with a $2000 deposit. The brand emphasizes the high-value reward, creating strong motivation. The ad continues to build excitement by showing bigger and better incentives to deposit. - 00:14–00:15 The ad states that bigger deposits equal bigger rewards, emphasizing the campaign's tiered nature and reinforcing the opportunity to maximize gains. The ad connects the level of investment directly with a proportionate increase in incentives, from the brand's perspective. - 00:16–00:19 The ad concludes with a call to action to make Eid celebrations exceptional, featuring a smartphone displaying the eToro interface and encouraging users to "Start your deposit now." The brand is positioned as the facilitator of a better celebration.

# Ad summary This single image ad for eToro advertises the chance to win prizes like iPhones and AirPods when investing with their platform during Eid al-Adha. # Brand positioning eToro is presented as a modern investment platform where users can invest in multiple assets with the opportunity to win prizes. The brand promotes a user-friendly platform for both experienced and new investors looking to potentially grow their capital. It positions itself as accessible by highlighting potential rewards and downplaying risk with a small disclaimer. # Product eToro is an investment platform with multiple assets. By investing, users gain the opportunity to enter a sweepstakes to win prizes, including iPhones and AirPods. The platform encourages users to begin investing immediately. # Visual style The ad has a modern and sleek design. It uses a dark background with gold accents and bright green text to create a striking visual contrast. The design feels polished. # Hooks Headline: ضاعف أفراحك في عيد الأضحى # Benefits - [object Object] # Features - [object Object] # Call to action انطلق الآن # Point of view - [object Object] # Storyline - The ad is informing the customer about an opportunity to increase their happiness during Eid al-Adha by investing with eToro. This is intended to immediately capture attention by associating the holiday with the potential for personal gain, as told from the brand's perspective. - The ad is detailing that users can win prizes, like iPhones and AirPods, by investing with eToro. This is designed to incentivize engagement by illustrating the tangible benefits of investment, as told from the brand's perspective. - The ad is prompting viewers to start now and invest with eToro. This is designed to drive immediate action from the customer, as told from the brand's perspective.

# Ad summary This image ad for eToro highlights the opportunity for users to elevate their Eid al-Adha celebration by entering to win an iPhone or AirPod prize, while also earning stock rewards. # Brand positioning eToro is presented as a multi-asset investment platform that provides users with opportunities to invest in various markets. The brand aims to occupy a space in the consumer's mind as an accessible and rewarding platform, especially during celebratory times like Eid al-Adha. The ad emphasizes the chance to elevate the holiday experience through potential stock rewards and a prize draw, positioning eToro as a facilitator of both financial and aspirational gains. The brand acknowledges the inherent risks of investment, providing transparency about potential market fluctuations, which aligns with a responsible approach to financial services. # Product eToro is a multi-asset investment platform. The ad spotlights an opportunity to win prizes and earn stock rewards in celebration of Eid al-Adha. The ad is targeted at those interested in participating in a prize draw for a chance to win an iPhone or AirPods and gain stock rewards. The product details include the platform's offering of multi-asset investments. The ad addresses potential purchase barriers by acknowledging the risk involved in investing, stating, "The value of your investments may go up or down. Your capital is at risk." # Visual style The ad has a polished and professional aesthetic, employing a clean sans-serif typography, a simple color palette of green, white, and dark grey, and subtle background patterns to create depth. The overall design is modern and straightforward, aiming for easy scannability in-feed with a clear hierarchy of information and a prominent CTA. # Hooks Headline: ELEVATE YOUR EID AL-ADHA # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Let's Get Started # Point of view - [object Object] # Storyline - The ad starts by inviting the audience to "ELEVATE YOUR EID AL-ADHA," conveying a message of improvement and celebration. The brand is setting the stage for how it can enhance the holiday experience. - The next beat informs the audience to, "Get stock rewards and enter iPhone/ AirPods Prize Draw." The brand is expanding on the idea of elevating the holiday, now detailing that this can be achieved through stock rewards and the potential to win prizes. - Finally, the ad prompts users to take action with a "Let's Get Started" CTA button. The brand is encouraging immediate engagement with its platform.

# Ad summary This promotional ad encourages users to use eToro, a multi-asset investment platform, by depositing funds in their account for chances to win guaranteed stocks, AirPods, or an iPhone 17 Pro. The ad celebrates Eid al-Adha with big rewards. # Brand positioning eToro is presented as a multi-asset investment platform. The ad highlights opportunities to win guaranteed stocks and prizes like AirPods or an iPhone 17 Pro, particularly during the Eid al-Adha celebration. The brand is positioned as a platform that offers rewards based on deposits, suggesting a gamified approach to investment. # Product eToro is advertised as a multi-asset investment platform that allows users to deposit funds and receive rewards. Depositing from $200 guarantees stocks, while deposits of $500 or more enter users into a draw to win AirPods. Depositing $2000 or more offers a chance to win an iPhone 17 Pro. The ad promotes the idea that the more you deposit, the more chances you unlock. # Visual style The ad features a clean, modern aesthetic with bold text overlays and dynamic transitions. The color palette is primarily dark green, white, and gold, creating a sophisticated and celebratory mood. The use of stock cards and product images adds a layer of realism and appeal. The editing is quick and snappy, keeping the viewer engaged with a consistent pace of about 4 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action 00:17–00:18 Deposit Now # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by celebrating Eid al-Adha, setting a festive tone and aligning the brand with cultural moments. - 00:02–00:06 It then highlights a deposit promotion: deposit from $200 and get guaranteed stocks, incentivizing users to invest. - 00:06–00:09 For deposits of $500 or more, the ad offers a chance to enter a draw to win AirPods, providing an additional incentive for larger deposits. - 00:09–00:13 Deposits of $2000 or more enter users into a draw to win an iPhone 17 Pro, increasing the stakes and potential reward for higher deposits. - 00:13–00:19 The ad concludes by emphasizing that the more you deposit, the more chances you unlock, reinforcing the tiered reward system and encouraging users to deposit more.

# Ad summary This image ad for eToro promotes an offer for the Eid al-Adha holiday. By opening an account with eToro, users are able to receive free stocks when they deposit $200 or more. By depositing $500, users are also entered to win AirPods or an iPhone. The background features an illustrated geometric pattern. # Brand positioning eToro is presented as an accessible platform for investing in a variety of assets. The ad specifically targets users during the Eid al-Adha holiday. By providing a free stock when users sign up, eToro attempts to lower the barrier to entry for those who may be considering getting started with investing. The brand's visual style and tone are designed to feel both modern and approachable, likely aimed at attracting younger or more tech-savvy investors. # Product The advertised product is eToro's investment platform, which allows users to invest in multiple assets. The ad is promoting a sign-up bonus, which gives users a free stock when they deposit $200 into their account, and an opportunity to win AirPods or an iPhone by depositing $500 into their account. The ad highlights that capital is at risk when investing. # Visual style The ad has a clean and modern visual style, with a dark background and bright green and white text. The geometric patterns add a cultural element, and the overall design is straightforward. The use of bold text and a bright green button ensures that the offer and CTA are easily noticeable. # Hooks Headline: ضاعف أفراحك في عيد الأضحى # Benefits - [object Object] # Features - [object Object] # Call to action استلم عيديتك الآن # Point of view - [object Object] # Storyline - The ad begins by wishing the viewer well during the Eid al-Adha holiday, which is designed to capture the viewer's attention, especially if they celebrate the holiday. This is told from the brand's perspective. - The ad promotes an offer where the user can receive free stocks by signing up and depositing $200 or more. The brand offers additional incentive by giving people who deposit $500 or more the chance to win AirPods or an iPhone. This is told from the brand's perspective. - The ad ends with a call to action telling the user to receive their gift now. This is intended to create a sense of urgency, incentivizing the user to sign up immediately. This is told from the brand's perspective.

# Ad summary This ad for eToro, the multi-asset investment platform, features a Formula 1 racer as a brand ambassador. It encourages users to accelerate their investment experience with instant deposits and withdrawals and tells the viewer to start today. # Brand positioning eToro is presented as a multi-asset investment platform that emphasizes speed and ease of use. The ad highlights the brand's partnership with the BWT Alpine Formula 1 team, suggesting a connection to high performance and cutting-edge technology. The brand aims to occupy a space in the consumer's mind as a modern, efficient investment platform. # Product eToro is a multi-asset investment platform that allows users to invest in various financial instruments. The ad explicitly states that it offers instant deposits and withdrawals. The product is designed for individuals looking to accelerate their investment experience. The ad includes a disclaimer stating that investments can go up or down, and there is risk to capital. # Visual style The ad has a modern and clean aesthetic with a focus on showcasing the brand and its association with Formula 1 racing. The color palette is dominated by blues and greens, with pops of pink from the racing jacket. The editing style is static, with a clean and polished commercial feel. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Empieza hoy # Point of view - [object Object] # Storyline - 00:00–00:04 The ad features a Formula 1 racer standing in front of a screen showing an eToro portfolio. - 00:00–00:04 Text overlays highlight the platform's ability to provide instant deposits and withdrawals. - 00:00–00:04 A call to action encourages viewers to start today. - 00:00–00:04 A disclaimer clarifies that eToro is a multi-asset investment platform, and there is risk involved.

# Ad summary This ad for eToro promotes their platform by incentivizing new users with the chance to earn free stocks with a deposit of $200 or more and enter a draw to win AirPods with a deposit of $500, all themed around the Eid al-Adha holiday. # Brand positioning eToro is presented as a multi-asset investment platform that offers the opportunity to earn free stocks by investing through their platform. The company positions itself as a way to elevate the holiday season by investing during Eid al-Adha, combining cultural celebrations with financial growth, and highlighting that there is a risk involved in investment, with a disclaimer that capital is at risk. # Product The product being advertised is eToro's multi-asset investment platform that enables users to invest in the stock market. The ad highlights two specific promotions: Users can receive free stocks with a deposit of $200 or more, and they can enter a draw to win AirPods with a deposit of $500 or more. The platform is intended for individuals looking to invest in the stock market, particularly during the Eid al-Adha holiday. It is worth trying or buying because it offers immediate incentives like free stocks and a chance to win AirPods, along with the potential for investment growth. # Visual style The ad has a polished, professional aesthetic. It uses a dark background with gold and green accents to create an appealing contrast. The typography is bold and modern, making the text easily readable. There is subtle use of shadow and lighting to highlight key elements. # Hooks Headline: ELEVATE YOUR EID AL-ADHA # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Claim Your Reward # Point of view - [object Object] # Storyline - The ad opens by suggesting users should 'ELEVATE YOUR EID AL-ADHA' by using eToro, setting the tone for the rest of the ad. This communicates the intention to link investment with celebrating the holiday and comes from the brand's perspective. - The ad continues by presenting two different offers: getting free stocks with a deposit of $200+ and entering a draw for AirPods with a deposit of $500+. This communicates the immediate benefits of signing up for eToro during the holiday season from the brand's perspective. - The ad concludes with a call to action, 'Claim Your Reward', to prompt the viewer to take advantage of the offers being presented. This pushes the viewer towards converting to a paying customer and comes from the brand's perspective.

# Ad summary This ad by eToro celebrates Eid Al-Adha with an opportunity to win different stocks and prizes for users who make a deposit into their accounts. The ad shares the minimum amount needed to deposit into the account for users to be eligible to win. # Brand positioning eToro is presented as a multi-asset investment platform. The brand positions itself as a place where you can grow your investment. By associating itself with a celebration (Eid) it promotes the brand's values and lifestyle of investing, sharing, and celebrating with your community. # Product The featured product is eToro, a platform for multi-asset investments. The ad showcases an offer for users who make a deposit of $200 or more into their accounts to receive guaranteed stock. Other prizes include AirPods and an iPhone 17 Pro. eToro addresses the purchase barrier of not knowing where to invest by offering a guaranteed stock when a user makes a deposit, implying that it is a user friendly investment app. # Visual style The ad has a sleek and modern aesthetic. The animation and graphics used are high-quality and polished. The fast cuts coincide with music to create a dynamic and engaging experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts by wishing the audience a happy Eid. - 00:02–00:06 The ad states an offer where people can deposit a minimum amount of $200 to receive shares. - 00:06–00:12 The ad continues by stating other offers and prizes such as AirPods and an iPhone 17 Pro for users who deposit $500 or $2000. - 00:14–00:19 The ad finishes by saying to double your investment to open the doors to rewards.

# Ad summary This ad promotes eToro, an investment platform, by offering viewers a chance to win an iPhone 17 Pro. Users can enter the prize draw by depositing at least $2,000. The ad is visually centered around a claw machine, a common arcade game, symbolizing the element of chance and potential reward in investing with eToro. # Brand positioning eToro is presented as a modern investment platform that makes finance engaging and accessible, framing investment as an opportunity or game, aligning with the excitement of potentially winning an 'iPhone 17 Pro.' The ad uses bright green accents and a futuristic font, giving the brand a contemporary, tech-forward appeal. The eToro brand aims to push against the traditional perception of investing as intimidating or complex, instead projecting an image of fun and opportunity. # Product eToro is an investment platform that allows users to trade in various financial markets. In this ad, eToro is offering users a chance to win an iPhone 17 Pro by depositing at least $2,000 into their eToro account. The ad also mentions that users can get up to 5 entries into the prize draw, incentivizing larger deposits. The ad addresses the potential purchase barrier of initial investment by framing it as an opportunity to win a valuable prize, making the platform more appealing to those who might be hesitant to invest. # Visual style The ad has a polished, commercial aesthetic with a modern, tech-forward feel. The color palette is dominated by dark tones accented with bright green, giving it a sleek and futuristic appearance. Static shots are used, maintaining a consistent focus on the prize draw details. The pacing is slow, allowing viewers to fully absorb the offer. The visual elements sync with the overall message of chance and reward. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Learn More # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: The ad displays the eToro logo and the offer: 'STAND A CHANCE TO WIN AN IPHONE 17 PRO.' It explains that a deposit of at least $2,000 is required to enter the prize draw, with up to 5 entries available. This serves as the introduction, setting the stage for what the ad is about and what the viewer can gain.

# Ad summary In this ad for eToro, an investment platform, two female soccer players are presented with questions, which they pull from a clear, branded jar. The questions are about how many women invest in the U.K. The women guess and react with surprise when presented with the correct answers. # Brand positioning eToro is presented as a multi-asset investment platform that is also an official partner of the West Ham United Women's Football Club. This implies the brand wants to align with a modern, forward-thinking, and empowering image. The brand works to challenge traditional financial norms by promoting investment among women. # Product eToro is a multi-asset investment platform. The product is implied to be easy to use and accessible for women. The ad seeks to lower the barrier to entry for female investors. The ad directly confronts the knowledge gap by presenting investment questions and implicitly showing that you don't need to know all the answers to get started. # Visual style The visual style is brightly lit. The editing style uses quick cuts and smooth transitions. The production quality appears to be a hybrid between UGC and a polished commercial. The pacing stays consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] # Call to action If you're not investing, start. # Point of view - [object Object] # Storyline - 00:00–00:02 A female soccer player answers the question "How many women invest in the UK?" She states, "That's pretty good, more than I expected." - 00:02–00:07 A second female soccer player answers the same question. - 00:08–00:15 The first soccer player answers the same question and remarks that it is less than she expected, saying "That's a tricky question." - 00:15–00:17 The second soccer player answers the same question. - 00:17–00:21 The first soccer player answers the same question and states that her answer is correct. - 00:21–00:27 The first soccer player says that her answer is pretty good. - 00:28–00:31 The second soccer player asks, "How many more men invest than women?" - 00:31–00:35 The second soccer player answers that question correctly. - 00:36–00:37 The third soccer player answers the same question. - 00:38–00:45 The first soccer player says that her answer is wrong. - 00:46–00:50 The second soccer player encourages women to invest.

# Ad summary This ad features Meron Shani, the CFO of eToro, presenting the company's Q1 2026 earnings. He highlights strong growth in topline, bottom line, and margin, alongside significant customer and asset growth. The video concludes with Shani expressing optimism for continued profitable growth and extending an invitation to viewers for the next quarterly update. # Brand positioning eToro is positioned as a leading multi-asset investment platform that offers access to a variety of capital markets, including equities and commodities. The brand emphasizes its financial growth and expanding customer base to communicate a sense of stability and opportunity. eToro's image is promoted as modern, stable, and reliable for both novice and experienced investors. The brand's tone is confident and optimistic, highlighting its position as a leader in the online trading space. # Product eToro is presented as a multi-asset investment platform that allows users to trade in various markets, including equities, commodities, and crypto assets. The platform is designed for both new and experienced investors. The CFO highlights the platform's financial growth with strong Q1 2026 earnings across key metrics, such as net contribution up 19% to $258 million and adjusted EBITDA up 35% to $109 million. The ad addresses potential purchase barriers by showcasing that the platform has a proven track record with increasing assets under administration, growing customer accounts, and a multi-asset strategy. The video conveys that eToro offers a secure and profitable opportunity for investment. # Visual style The ad has a clean and professional aesthetic with a focus on delivering information clearly. The lighting is bright and even, creating a well-lit setting. The video consists of mostly static shots with minimal camera movement. The style reflects a polished commercial feel, which supports the intended tone of expertise and confidence. The pacing is steady and consistent, aligning with the speaker's delivery and supporting clear communication of financial data. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Interested in learning more? # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The video opens with the CFO of eToro, Meron Shani, standing in front of the camera, introducing himself as 'the numbers guy.' This establishes his authority and signals that the information being presented is financially sound and data-driven. - 00:04–00:17 00:04–00:17 Shani announces that they are in New York and have just wrapped up their Q1 2026 earnings. He states that 'the numbers speak for themselves' and he's about to share his three main takeaways. This creates anticipation and assures the audience that positive results will be shared. - 00:17–00:31 00:17–00:31 Shani shares the first takeaway, 'strong growth, topline, bottom line, and margin,' and gives specific numbers: Net contribution up 19% to $258 million, Adjusted EBITDA up 35% to $109 million, and margin expanded to 42% from 37% last year. This provides hard evidence of the company's financial success. - 00:31–00:45 00:31–00:45 The second takeaway is about 'strong customer and asset growth,' with funded accounts up 12% to 4.02 million and assets under administration reaching $17 billion, up 15% from last year. This showcases that more people are investing with eToro, further implying security and success. - 00:45–00:54 00:45–00:54 The speaker states that net trading from capital markets grew 71% to $166 million, with commodities driving the quarter. This illustrates where the growth comes from and highlights commodities as a successful area. - 00:54–01:15 00:54–01:15 The third takeaway is about 'strong momentum continued into Q2,' and that April followed the same pattern as Q1. The speaker then states that the company is seeing significant year-over-year growth in trades, led by equities and commodities. This emphasizes the continuity and overall trend of success. - 01:15–01:24 01:15–01:24 Shani concludes by highlighting that the great results, accelerating growth, and strong balance sheet position eToro well for continued long-term profitable growth. This reinforces the message of stability and future potential. - 01:24–01:24 01:24–01:24 The speaker states 'See you next quarter.' This extends an invitation to viewers for the next quarterly update. - 01:24–01:30 01:24–01:30 The video ends with an overlay asking if the user is 'Interested in learning more?' with a URL. This is a call to action for the viewer to get involved.

# Ad summary This ad for eToro features a Formula One race car and promotes the platform as a place to invest with just one click. The ad emphasizes the fast-paced nature of both racing and investing. # Brand positioning eToro is presented as a modern, accessible platform for multi-asset investment. The brand aligns itself with high-speed, cutting-edge imagery through its partnership with the BWT Alpine Formula One Team. The brand aims to occupy a space in the consumer's mind as a tool for quick and easy investment, contrasting potentially complicated or slow traditional investment methods. By associating with Formula One racing, eToro promotes values of speed, precision, and technology. # Product eToro is presented as a multi-asset investment platform. The ad explicitly states that it allows users to "experimenta la inversión con un solo clic" (experience investment with just one click), highlighting its ease of use. The ad also includes a disclaimer that "El valor de sus inversiones puede subir o bajar. Su capital está en riesgo" (The value of your investments can go up or down. Your capital is at risk), addressing the inherent risk of investment. The ad presents eToro as a tool for individuals to quickly engage with various investment opportunities, implying that it's a platform for both beginners and experienced investors. # Visual style The ad features a polished, high-end commercial aesthetic, leveraging dynamic visuals of a Formula One race car to create excitement. The editing style is static, with a focus on clear presentation of information through text overlays. The pacing is consistent, with a focus on delivering the message quickly and efficiently. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Empieza hoy # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a dynamic shot of a Formula One race car moving at high speed. - 00:01–00:04 Text and logos appear over the car, highlighting eToro's partnership with the BWT Alpine Formula One Team and emphasizing the speed and excitement associated with both racing and investing.