How Estácio Advertises on Meta

# Ad summary This ad promotes Estácio higher education, highlighting an offer to begin one's graduation with light installments, paying R$79 in the first 3 months. # Brand positioning Estácio is presented as a higher education institution that aims to make graduation accessible to a broader audience by offering affordable tuition plans. The ad promotes starting graduation with low monthly payments, suggesting that Estácio challenges the traditional high costs associated with higher education. The brand is positioned as ‘A Maior do Brasil’(the biggest in Brazil), appealing to students seeking a reputable and large institution. # Product The ad features Estácio higher education programs, specifically promoting the opportunity to start one's graduation with light installments, paying R$79 per month for the first three months, with the remaining amount split until the end of the course. The ad is aimed at prospective students looking for accessible and affordable ways to pursue higher education. A USP is the affordable starting price, designed to lower the barrier to entry for higher education. The ad addresses the financial concerns related to tuition by offering a low initial payment and flexible payment options until graduation. A call to action ‘Inscreva-se’ encourages potential students to sign up. # Visual style The ad has a clean and modern visual style with bright colors and clear text overlays. The use of a solid background and simple animation gives it a straightforward, accessible feel. The overall aesthetic is polished. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Inscreva-se # Point of view - [object Object] # Storyline - 00:00–00:06 A graphic featuring the Estácio brand, monthly tuition fee, and promotional offer appears. - 00:06–00:09 The ad states the promotion details and a registration CTA.

# Ad summary This image ad promotes Estácio, highlighting its superior infrastructure and offering a 70% tuition scholarship for all in-person undergraduate courses during the first semester. The ad uses a bold, bright aesthetic with simple shapes and emphatic language. # Brand positioning Estácio is presented as a leading educational institution, emphasizing its superior infrastructure. The brand’s identity is anchored in providing high-quality education accessible to students, as highlighted by the scholarship offer. There is an emphasis on excellence and opportunity. The brand promotes a sense of achievement. The visuals feature a modern design, suggesting an innovative and forward-thinking approach to education. The brand positioning is both functional, highlighting infrastructure, and emotional, inspiring students to pursue their academic dreams. # Product The ad promotes in-person undergraduate courses at Estácio, emphasizing the superior infrastructure and educational opportunities available. It directly addresses a key purchase barrier by offering a 70% scholarship for the first semester, making education more accessible. The ad targets prospective students who are looking for quality education and are motivated by financial incentives. The focus on in-person classes suggests an emphasis on traditional learning environments and direct interaction with instructors and peers. The language and visuals convey that Estácio provides a supportive and advanced learning environment. # Visual style The ad features a clean, modern design with a bold color palette dominated by dark blue and yellow. The production quality appears highly polished, employing clear typography and symmetrical arrangements. The visual motifs include simple geometric shapes (stars, sun rays) and a central focus on text, creating a visually emphatic message. The image treatment involves background removal and solid color blocking, which contributes to a high-contrast, easily scannable layout. Typography is integrated in a large and bold style, enhancing readability and drawing attention to key details. The overall style aims to be both native and disruptive, leveraging a high-design aesthetic to capture attention within the feed. # Hooks Headline: APRENDA COM A MAIOR E MELHOR INFRAESTRUTURA. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring that one can "LEARN WITH THE GREATEST AND BEST INFRASTRUCTURE," immediately establishing Estácio's primary selling point. The brand is highlighting the quality of its resources as a top reason to choose their institution, and is presented as a fact rather than a claim. - The narrative progresses to specifying that the offer applies to "ALL IN-PERSON UNDERGRADUATE COURSES," thereby clarifying the scope of available programs and highlighting the traditional classroom setting. The brand aims to attract students who value face-to-face learning, thus broadening the audience's understanding of what the institution offers. - The ad introduces a compelling offer of “UP TO 70% SCHOLARSHIP IN THE FIRST SEMESTER,” creating a sense of urgency and value. The brand positions this as a financial incentive to encourage enrollment, thus converting interest into action. - The ad ends with the tagline "SHINE WITH TRUTH, WITH THE GREATEST IN BRAZIL," reinforcing the brand's commitment to honesty and leadership in the education sector. The brand evokes trust and ambition, positioning Estácio as a vehicle for achieving personal and academic success.

# Ad summary This ad promotes Estácio's administration graduation program (EAD). The ad features a large graphic with the price per month, emphasizing affordability. It highlights that administration is at Estácio, aiming to attract potential students with the message that Estácio is the premier place to study. # Brand positioning Estácio is presented as a leading educational institution in Brazil, implied by the phrase "A MAIOR DO BRASIL" (the biggest in Brazil). The brand aims to occupy the consumer's mind as a provider of accessible and quality education, particularly in administration. The brand positioning is both functional, providing education, and emotional, promising career advancement and success through its programs. Estácio aligns with the norm of higher education institutions but seeks to stand out through affordability and accessibility, pushing against the notion that quality education is necessarily expensive or out of reach. # Product The ad promotes Estácio's EAD (Ensino a Distância) graduation program in Administration. It is for individuals seeking higher education in administration who prefer or require a distance learning format. The ad highlights an affordable monthly price of R$129, aiming to address the cost barrier often associated with higher education. The main USPs are the accessibility and affordability of the course, with the underlying benefit of gaining a qualification from 'A MAIOR DO BRASIL'. The ad does not specify use occasions but implies that the program is suitable for anyone wanting to study administration remotely. The explicit mention of price is a direct attempt to overcome the potential purchase barrier of cost. # Visual style The ad has a clean and corporate visual style with a focus on clear communication of information. The production quality appears to be high, with sharp graphics and text. The visual motifs include the use of geometric shapes (rectangles, sunbursts) and a limited color palette of blue and yellow. The image treatment includes a gradient background and rounded corners on the price graphic, creating a modern and inviting feel. The typography is large and bold, ensuring high scannability. The style is consistent with typical digital ads, aiming to capture attention and convey the message quickly. # Hooks Headline: GRADUAÇÃO EAD # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the offer of an EAD graduation program at an accessible price, establishing the key offering immediately. This information is from the brand's perspective, to grab attention and position Estácio as an affordable option. - Next, the ad emphasizes that the administration course is at Estácio, reinforcing the brand as the place to pursue this field of study. This is a brand-driven message, solidifying Estácio's positioning and encouraging students to choose their institution. - The ad concludes with the statement that Estácio is the biggest in Brazil, aiming to build trust and credibility. This claim comes from the brand itself, intended to reassure potential students about the quality and prestige of studying at Estácio.

# Ad summary This image ad promotes Estácio's graduation program with a focus on management and business courses, highlighting an affordable monthly tuition fee and emphasizing Estácio as the largest in Brazil. # Brand positioning Estácio is presented as a leading educational institution in Brazil, specifically for higher education in management and business. The brand emphasizes accessibility through its affordable tuition fees, making education attainable for a broader audience. By highlighting its position as the "maior do Brasil" (largest in Brazil), Estácio aims to instill confidence and trust, suggesting reliability and quality in education. The brand positions itself as a provider of opportunities for students to shine and succeed, aligning with a functional approach by offering tangible benefits like career advancement and skill development. # Product The product being advertised is Estácio's graduation program in management and business. The program is presented as an opportunity to pursue higher education at an accessible price point, starting from R$ 129 per month. The ad mentions "Gestão e Negócios" (Management and Business), highlighting the specific fields of study. A key selling point is the affordability, aiming to lower the financial barrier to entry. The ad addresses potential concerns about long-term costs by including the disclaimer "Consulte regulamento no site. Valor sujeito a reajuste anual" (Consult the regulations on the website. Value subject to annual adjustment), offering transparency and managing expectations regarding possible future price increases. # Visual style The ad employs a clean and modern visual style, utilizing a simple color scheme of blue and yellow to create contrast and grab attention. The layout is straightforward, with text elements arranged in a clear hierarchy to guide the viewer's eye. The production quality appears to be highly polished, with sharp graphics and professional typography. There are vector shapes with simple glow effects to draw attention. # Hooks Headline: GRADUAÇÃO # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting Estácio's logo, establishing the brand identity right away. This intends to create immediate recognition and association with the institution. - Next, the ad highlights the "GRADUAÇÃO" (Graduation) offer, specifically the starting price of R$ 129 per month. This aims to immediately grab the audience's attention with an appealing price point, sparking interest in pursuing higher education. - The ad then specifies that the offer is for "GESTÃO E NEGÓCIOS É NA ESTÁCIO" (Management and Business is at Estácio), clarifying the program being promoted and directly linking it back to the brand. This reinforces Estácio as the go-to place for management and business education. - The ad culminates by stating "BRILHA DE VERDADE COM A MAIOR DO BRASIL" (Shine with truth with the largest in Brazil), further emphasizing Estácio's leading position in the education sector. This serves to build confidence and trust in the brand's reliability and reputation. - The ad concludes with a disclaimer regarding the terms and conditions, ensuring transparency and managing expectations about potential annual adjustments. This shows the brand providing important information to students.

# Ad summary This ad promotes Estácio, a university in Brazil, specifically highlighting its Pedagogy (Education) program. The ad features a woman, implied to be a student or prospective student, who is initially unaware of the life-changing impact of studying Pedagogy at Estácio, but later realizes its potential. The ad emphasizes the power of education to transform the future and positions Estácio as the path to success in this field, encouraging viewers to choose Estácio for their education. # Brand positioning Estácio is presented as a leading university in Brazil that champions the power of education to transform lives and futures. The brand is positioned for those who believe in the transformative potential of education, specifically within the field of Pedagogy. The ad promotes the university as the path to success. The tone is inspirational and empowering, aligning with values of personal growth and societal impact through education. It directly addresses individuals who seek to make a difference through teaching and learning. # Product The featured product is Estácio's Pedagogy (Education) program, offered as a Licentiate degree. This program is for individuals who believe in the power of education and seek to transform the future. Studying Pedagogy at Estácio is portrayed as a life-changing decision, positioning the university as a path to success. The ad addresses potential barriers by showcasing the program as a means to transform not only the student's life but also the lives of hundreds of other students, appealing to those who aspire to make a significant impact through education. # Visual style The ad features a mix of direct address and product shots, creating a UGC feel. The editing is simple with static shots and smooth transitions. The production quality appears to be a hybrid of UGC and polished commercial elements. The pacing is consistent with moderate cuts. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Escolha estudar pedagogia na Estácio! # Point of view - [object Object] # Storyline - 00:00–00:07 A woman is looking at a laptop, unaware of the impact that studying pedagogy will have on her life and the lives of others. - 00:07–00:13 The voiceover and visuals shift to hands typing on a laptop. The screen shows Estácio's Pedagogy Licentiate program and its tuition price. - 00:13–00:16 The woman looks directly at the camera and invites the audience to choose Estácio for studying pedagogy.

# Ad summary The ad uses a question and answer format to highlight that Biomedicine can be studied in a semi-presential format with practical classes and flexibility at Estácio. # Brand positioning Estácio is an educational institution that appears to focus on flexibility and the combination of theory and practice in its approach to higher education. The brand positions itself as providing access to quality education with the best professors, making learning more accessible and adaptable to students' needs. # Product The ad promotes the opportunity to study Biomedicine in a semi-presential format at Estácio. This means that students can combine in-person classes with the flexibility of online learning, allowing them to balance their studies with other commitments. The program includes practical classes, emphasizing hands-on learning and real-world application of knowledge. The university prides itself on providing the best professors throughout the course. # Visual style The ad has a clean and simple visual style with a bright yellow border, blue background, and white text. It uses a minimalist design with no additional graphics, aiming for clear communication. The layout is straightforward, emphasizing readability. # Hooks Headline: Dá pra estudar Biomedicina Semipresencial com aulas práticas e flexibilidade? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a question, asking whether it's possible to study Biomedicine in a semi-presential format with practical classes and flexibility. This is intended to grab the attention of potential students who are looking for a more adaptable way to pursue their education, told from the perspective of a prospective student. - The ad follows up by highlighting that at Estácio, students can combine theory and practice with flexibility and learn from the best professors throughout the course. This conveys the message that Estácio is the solution to the question posed and provides a supportive learning environment, told from the brand's perspective.

# Ad summary This ad promotes Estácio, a university in Brazil, and its semi-presential undergraduate program. The ad features a special offer for the first semester and highlights the value of starting one's future now with the largest university in Brazil. # Brand positioning Estácio is positioned as a leading educational institution in Brazil, emphasizing its size and scope as the largest university in the country. The brand promotes the idea of a bright future and personal growth, encouraging potential students to pursue their education. With its logo, visuals, and messaging Estácio aims to occupy the space of a modern and accessible education provider. The ad focuses on the functional benefits of semi-presential programs and aims to evoke emotion through encouragement to act now to start the student's future. # Product The ad promotes Estácio's semi-presential undergraduate program. It is designed for individuals looking to pursue higher education with the flexibility of a blended learning approach. A key selling point is the affordability, with tuition starting at R$159 per month for the first semester. The ad also mentions no enrollment fee and immediate start, addressing potential purchase barriers by making the program accessible and convenient. The ad encourages viewers to consider Estácio as a viable and attractive option for pursuing their educational goals. # Visual style The ad has a polished and professional aesthetic with bright colors and clean graphics. The editing style uses quick cuts and smooth transitions to maintain a dynamic pace. The overall production quality is high, typical of a commercial, and supports a positive and encouraging tone. The pacing is consistent with a BPM of around 120, and text overlays are timed to coincide with key messaging. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins by presenting the viewer with the special offer that includes the pricing for the semi-presential undergraduate program, which is R$159 per month for the first semester. This is intended to grab attention immediately with an attractive price point. - 00:06–00:07 00:06–00:07 The ad transitions to a scene of a smiling student working on a computer with an instructor or mentor standing nearby, with the words “Seu futuro começa agora!” which translates to “Your future starts now!” displayed on screen. This shifts the focus to the positive outcomes of pursuing education at Estácio, emphasizing a promising future. - 00:08–00:10 00:08–00:10 The ad concludes with the brand’s slogan “Brilha de verdade com a maior do Brasil,” translating to “Shine with the truth with the largest in Brazil.” This drives home the brand’s positioning as the largest university in Brazil and the promise of a brighter future.

# Ad summary This image ad promotes Estácio post-graduate programs in personal department and labor relations. It aims to deepen the viewer's knowledge of labor routines and legislation. # Brand positioning Estácio is presented as a prominent educational institution in Brazil. The ad emphasizes that Estácio is 'A MAIOR DO BRASIL' (the largest in Brazil), aiming to position the brand as a leading choice for higher education. The brand aims to occupy the space of a reliable and comprehensive educational provider, appealing to customers seeking quality education and professional development. # Product The product being advertised is a post-graduate program in personal department and labor relations offered by Estácio. The program is designed to deepen the knowledge of individuals in labor routines and legislation. The ad promotes this offering as a means to advance one's expertise in the field, implying it is for professionals looking to enhance their skills and career prospects in human resources or related domains. # Visual style The ad features a clean and professional design with a split-screen layout. The left side includes a blurred office setting with a metal organizer, while the right side has text elements in a clear hierarchy. The color scheme is primarily blue and white, creating a corporate and trustworthy feel. The typography is bold and legible, enhancing scannability. # Hooks Headline: APROFUNDE SEU CONHECIMENTO EM ROTINAS TRABALHISTAS E LEGISLAÇÃO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the brand's logo and name, Estácio, immediately establishing the source of the program and lending credibility through brand recognition. This establishes brand awareness at the beginning of the ad, leveraging the visual presence of Estácio's logo to attract attention and convey trust. - The ad highlights the core benefit of the program: 'APROFUNDE SEU CONHECIMENTO EM ROTINAS TRABALHISTAS E LEGISLAÇÃO' (deepen your knowledge in labor routines and legislation). It emphasizes the depth of knowledge that can be gained, appealing to those seeking advanced expertise. This is from the brand’s perspective. - The ad specifies the offering as a 'PÓS-GRADUAÇÃO DEPARTAMENTO PESSOAL E RELAÇÕES TRABALHISTAS' (post-graduate program in personal department and labor relations). This gives context and specifies what area of knowledge the ad is describing, aimed at people in that field. This is from the brand’s perspective. - The ad includes a visual element featuring a workspace setup with papers and an organizer, subtly signaling the professional environment and subject matter of the program, setting the tone for the field of labor practices. This is meant to reinforce and add validity to the other statements by the brand. - The ad uses the phrase 'BRILHA - VERDADE + COM A MAIOR DO BRASIL' (shine-truth + with the largest in Brazil), associating the brand with prestige and scale. This is designed to position the program as a top choice due to Estácio's status as the largest institution in Brazil, attracting potential candidates. This is from the brand’s perspective.

# Ad summary This image ad for Estácio promotes their MBA in Leadership and People Development post-graduate program. The ad features a background image of a desk with a notebook, suggesting an academic or professional setting. Bold, white text on a dark blue background emphasizes the benefits of the program and the brand's position as a leading institution in Brazil. The overall design is clean and professional, aimed at attracting individuals looking to advance their leadership skills and career prospects. # Brand positioning Estácio is presented as a leading educational institution in Brazil, emphasizing its importance and scale with the claim "A MAIOR DO BRASIL" (THE BIGGEST IN BRAZIL). The brand's visual identity is clean and modern, suggesting a forward-thinking approach to education. The brand aims to occupy the space of being a trustworthy and effective institution for higher learning, particularly in the area of leadership and people development. The brand aligns with values of professional growth, academic excellence, and career advancement, and its positioning is both functional (providing quality education) and emotional (inspiring individuals to achieve their potential). # Product The product being advertised is Estácio's post-graduate MBA program in Leadership and People Development (PÓS-GRADUAÇÃO MBA EM LIDERANÇA E DESENVOLVIMENTO DE PESSOAS). This program is designed to develop leaders who are prepared to generate results (DESENVOLVA LÍDERES PREPARADOS PARA GERAR RESULTADOS). The ad does not explicitly state who the program is for, but implies it is for professionals seeking to enhance their leadership skills and career opportunities. The ad focuses on the outcome of the program, which is to equip individuals with the skills and knowledge to become effective leaders. The ad emphasizes the program's ability to prepare leaders for generating results, which may address the purchase barrier of uncertainty about the program's effectiveness. The ad tells the viewer that this program is worth trying or buying because it offers the chance to develop into a leader who can drive results. # Visual style The ad features a clean and professional visual style. It combines a blurred background image with bold text on a solid color block. The production quality appears to be high, with sharp typography and a well-composed layout. The visual motifs include the use of color blocks and clear typography. The image treatment involves background blurring and a cohesive color scheme. The typography is large and bold, contributing to scannability in a feed. # Hooks Headline: DESENVOLVA LÍDERES PREPARADOS PARA GERAR RESULTADOS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visual of a desk with a notebook, hinting at a professional or academic setting. This is included to create a visual context related to education and leadership, setting the stage for the program being advertised. The audience is experiencing this scene from a general, observational point of view. - The ad transitions to a message highlighting the program's core benefit: developing leaders who are prepared to generate results. This is included to emphasize the primary value proposition of the MBA program, focusing on leadership development and results-oriented outcomes. The brand is telling this part of the story, directly communicating the program's benefits. - The ad concludes with a clear statement of the program being offered: a post-graduate MBA in Leadership and People Development. This is included to provide specific details about the program, making it clear what the ad is promoting. The brand is telling this part of the story, providing the key information about the educational offering.

# Ad summary This ad promotes Estácio's Postgraduate Project Management program, emphasizing the skills to plan, execute, and lead projects, and highlights Estácio's position as a leading educational institution in Brazil. # Brand positioning Estácio is presented as a leading educational institution in Brazil, emphasizing its commitment to providing high-quality postgraduate programs. The brand aims to occupy a space in the consumer's mind as a provider of practical, career-focused education, particularly in project management. It aligns with values of professional growth, skill development, and career advancement, implicitly pushing against the notion of education as purely theoretical. Estácio promotes a functional positioning by highlighting the specific skills and knowledge gained through its programs, such as planning, executing, and leading projects. # Product The featured product is Estácio's Postgraduate program in Project Management. This program is designed for individuals looking to enhance their skills in planning, executing, and leading projects. The ad explicitly states that the program provides the skills to "APRENDA A PLANEJAR, EXECUTAR E LIDERAR PROJETOS" (Learn to Plan, Execute, and Lead Projects). The ad emphasizes Estácio being "A MAIOR DO BRASIL" (+ CON), suggesting a USP of being the largest provider of such programs in Brazil. The course targets individuals seeking to enhance their project management expertise. # Visual style The ad employs a clean and professional visual aesthetic, combining a blurred background with sharp text and graphic elements. The use of a cool color palette (blues and grays) conveys a sense of reliability and competence. The layout is simple and direct, ensuring easy scannability. The production quality appears to be high, suggesting a well-funded institution. # Hooks Headline: APRENDA A PLANEJAR, EXECUTAR E LIDERAR PROJETOS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the skills one can acquire through Estácio's program: to plan, execute, and lead projects. This aims to immediately engage the audience by presenting the key benefits of the postgraduate program from the brand's perspective. - The ad emphasizes that Estácio is the largest in Brazil, reinforcing credibility and positioning the institution as a leader in education. This is presented from the brand's POV, designed to instill confidence in the viewer. - The ad focuses on the postgraduate program in project management, specifying what the viewer will be learning and indicating the program's focus and value. This comes from the brand to promote the course.

# Ad summary This image ad promotes the Estácio technical course in workplace safety, highlighting an affordable price point, available scholarships, and no registration fee. The ad targets individuals interested in workplace safety, emphasizing the course's accessibility and value. # Brand positioning Estácio is presented as a leading educational institution offering technical courses, with an emphasis on accessibility and value. The brand aims to occupy a space in the consumer's mind as a provider of affordable and high-quality education, specifically within the technical field. The brand aligns with a practical and career-focused lifestyle, promoting the idea of accessible education. The brand positions itself as a major educational institution, highlighted by the claim "A MAIOR DO BRASIL", suggesting credibility and recognition within the Brazilian education market. The brand positioning is functional, focusing on affordability, scholarships, and eliminating registration fees to make education more accessible. # Product The featured product is the technical course in workplace safety offered by Estácio. The course aims to provide education and training in the field of workplace safety, equipping individuals with the necessary skills and knowledge. The course is for individuals seeking professional development and training in workplace safety, potentially targeting those currently employed or looking to enter the field. Explicit details include the promotion of a discounted monthly fee (R$75) for the first month, along with a 50% scholarship for the entire course, and no registration fee. The USPs focus on affordability and accessibility, removing financial barriers to education. The ad conveys that this course is worth trying or buying because it offers a cost-effective way to gain technical skills in a relevant field. # Visual style The ad has a clean and professional visual style, utilizing a limited color palette of teal, green, and yellow. The production quality appears to be highly polished, with clear text and well-lit imagery. The visual motifs include the use of color blocks to highlight key information, a portrait of a smiling individual to create a personal connection, and dynamic text layouts to draw attention. The image treatment includes color grading to enhance the overall vibrancy and consistency. The typography is large and bold, ensuring scannability. The style aims to strike a balance between being informative and visually appealing, likely designed to have strong stop power in feed by drawing the eye to the key claims. # Hooks Headline: CURSO TÉCNICO EM SEGURANÇA DO TRABALHO # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the course and its cost, creating an initial impression of affordability. This is intended to capture the viewer's attention by immediately highlighting the financial benefits of enrolling. The course is presented by the brand. - The ad then presents the benefits such as the scholarship available and no registration fee, highlighting the cost effectiveness. The brand is speaking to the audience to show all the ways enrolling to this course can be beneficial. - The ad concludes by highlighting Estácio's position as "A MAIOR DO BRASIL", emphasizing its credibility and scale. This provides reassurance and builds trust by associating the course with a reputable institution. This statement is delivered by the brand.

# Ad summary This image ad is for the Estácio higher education institution, promoting their law degree program. It highlights an affordable monthly tuition fee, aiming to attract prospective students. # Brand positioning Estácio is positioned as an accessible and affordable higher education institution, as highlighted by the low monthly tuition fee for their law program. The brand seems to want to occupy the space of providing accessible education to a broad audience. The phrase "BRILHA DE VERDADE COM A MAIOR DO BRASIL" (Shines Truthfully with the Biggest in Brazil) suggests the school is confident in their program and in their position as the largest in Brazil, aiming to instill trust and credibility. # Product The ad promotes the law program ("CIÊNCIAS JURÍDICAS") at Estácio. It highlights the affordability of the program by showcasing a monthly fee of R$199 until the end of the program. The low price is clearly intended to lower a major purchase barrier for prospective students. # Visual style The ad uses a clean and simple visual style with a limited color palette of blue, yellow, and white. The design emphasizes key information like the price and program name using bold typography and high contrast. The overall aesthetic is straightforward and focuses on conveying the offer clearly and quickly. # Hooks Headline: GRADUAÇÃO # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by grabbing attention with the price of R$199/MÊS for the program, which is presented in a large, attention-grabbing yellow font. This quickly conveys the offer to potential students. - Next, the ad specifies that this price is for the law program at Estácio. This clarifies what specific program is being promoted at this price point. - The ad concludes with a message emphasizing the quality of Estácio, stating "BRILHA DE VERDADE COM A MAIOR DO BRASIL". This reinforces the school's credibility.

# Ad summary The ad promotes Estácio, a higher education institution, highlighting an affordable monthly payment plan for undergraduate programs. The ad features a promotion of R$79 per month for the first three months, with the remaining amount divided until the end of the program. The ad encourages viewers to start their undergraduate studies and emphasizes the immediate start and the brand's position as "the largest in Brazil." # Brand positioning Estácio is presented as an accessible and prominent higher education institution. The brand offers an opportunity for individuals to start their undergraduate studies with an affordable payment plan, positioning itself as a facilitator for higher education. By highlighting that they are “the largest in Brazil”, the brand aims to instill confidence and trust. The brand promotes the value of immediate access to education, emphasizing the ease and convenience of starting one's academic journey. # Product The product is an undergraduate education program offered by Estácio. The ad promotes a special payment plan where students pay R$79 per month for the first three months, with the remaining cost divided into installments until the end of the program. The product is for individuals looking to start their undergraduate studies. The ad addresses financial concerns by offering an affordable initial payment plan. It emphasizes an immediate start, inviting prospective students to begin their studies right away. # Visual style The ad has a simple, clean, and direct visual style. It uses a solid color background (blue) with contrasting text colors (yellow and white) to highlight key information. The layout is straightforward with clear text blocks and minimal visual elements, focusing on conveying the promotional message quickly and efficiently. The design is functional, prioritizing readability and immediate comprehension. The use of rounded corners and bold typography gives it a friendly, accessible feel. # Hooks Headline: COMECE A GRADUAÇÃO COM PARCELA LEVE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the offer of affordable payments for an undergraduate degree, as the brand entices prospective students with the opportunity to “COMECE A GRADUAÇÃO COM PARCELA LEVE”, creating intrigue and motivation from the brand's perspective. - The ad then details the specific payment plan, emphasizing the low monthly cost of "R$79 /MÊS NOS 3 PRIMEIROS MESES," clarifying the offer and addressing potential financial concerns from the brand's perspective. - The ad explains the payment structure for the remaining costs, noting that "E O RESTANTE PARCELADO ATÉ O FIM DA FACULDADE," highlighting the long-term affordability of the program, furthering the financial incentive from the brand's perspective. - The ad concludes by reinforcing the brand's credibility and value proposition, stating, “BRILHA DE VERDADE COM A MAIOR DO BRASIL,” emphasizing the brand’s leadership position and encouraging potential students to choose Estácio from the brand's perspective.

# Ad summary This ad promotes Estácio's MBA program in quality management, highlighting its affordability with a monthly installment plan. The image features professional imagery and emphasizes Estácio's position as one of the largest educational institutions in Brazil. # Brand positioning Estácio is presented as a leading educational institution in Brazil, offering accessible higher education programs such as an MBA in Quality Management. The ad emphasizes the brand's scale and accessibility, positioning it as a major player in the Brazilian education market. It highlights the 'Brilha de Verdade' (Shine with Truth) concept, aligning the brand with values of authenticity and career advancement through quality education. The brand appears to focus on functional benefits such as career growth and affordable tuition. # Product The featured product is an MBA program in Quality Management offered by Estácio. The program is promoted as affordable, with a monthly installment plan of R$ 217 over 18 months. It is implicitly aimed at professionals seeking to enhance their skills and advance their careers through a structured, quality-focused educational experience. The ad emphasizes the program's financial accessibility, potentially addressing cost barriers for prospective students. It positions the MBA as a means to 'Brilha de Verdade' (Shine with Truth), suggesting it will help students achieve their true potential. # Visual style The ad uses a clean, professional visual style with a focus on clear typography and a corporate color scheme. The image has a polished, studio-shot quality. The layout is simple and direct, designed to be easily scannable. The teal and violet color scheme reinforces the brand's identity. The overall aesthetic suggests a modern and trustworthy educational institution. # Hooks Headline: MBA EM GESTÃO DA QUALIDADE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the Estácio brand and promoting an MBA in Quality Management, with the intention of grabbing the attention of individuals seeking higher education opportunities, from the brand's POV. - It emphasizes the program's affordability by showcasing an installment plan, 'A PARTIR DE 18X R$ 217 / MÊS,' aiming to reduce perceived financial barriers for prospective students, from the brand's POV. - The ad concludes by reinforcing Estácio's position as one of the largest educational institutions in Brazil, 'BRILHA DE VERDADE + COM A MAIOR DO BRASIL +', to instill confidence and credibility in the brand, from the brand's POV.

# Ad summary This image ad promotes a post-graduate degree in artificial intelligence and educational technologies from Estácio, highlighting its affordability and position as a leading institution in Brazil. # Brand positioning Estácio is presented as a leading educational institution in Brazil, specifically highlighted as "A MAIOR DO BRASIL" (the biggest in Brazil). The brand emphasizes its credibility and importance within the Brazilian educational landscape. The ad promotes advanced studies in fields like artificial intelligence, positioning Estácio as forward-thinking and relevant. The brand's identity appears to be functional, providing educational opportunities, and somewhat emotional, appealing to individuals who want to shine and achieve success. # Product The featured product is a post-graduate degree in artificial intelligence and educational technologies. It appears designed for individuals seeking advanced education in these fields, suggesting a target audience interested in technology and education. The key details mentioned in the ad include that the program can be acquired "A PARTIR DE 18X R$ 149/MÊS" (starting from 18 installments of R$ 149 per month), which addresses the potential purchase barrier of cost. The ad also mentions that they are "A MAIOR DO BRASIL," highlighting the program's prestige. # Visual style The ad features a modern and professional visual style. The color scheme uses a dark blue gradient with teal and white accents, creating a clean and tech-forward aesthetic. The background includes a subtle cityscape, suggesting a modern urban environment. The stylized circuit board graphic enhances the technology theme. The typography is clean and legible, and the layout is well-organized with clear sections for the main offer and value proposition. The overall visual style is designed to be attention-grabbing while maintaining a sense of credibility and trustworthiness. # Hooks Headline: PÓS-GRADUAÇÃO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting the Estácio brand alongside the offer of a post-graduate degree in Artificial Intelligence and Educational Technologies. This is intended to immediately capture the viewer's attention with the offering, told from the brand's perspective. - Next, the ad focuses on the affordability of the program, highlighting its availability starting from 18 installments of R$ 149 per month. This aims to address potential financial concerns and make the offering more accessible, told from the brand's perspective. - Finally, the ad emphasizes Estácio's position as the largest in Brazil, reinforcing the brand's credibility and value. This is from the brand's perspective and aims to increase the likelihood that the viewer will apply to the course.

# Ad summary This image ad promotes a post-graduate program in artificial intelligence at Estácio, highlighting the affordability with monthly installments of R$149. # Brand positioning Estácio is presented as a leading educational institution in Brazil, offering accessible post-graduate programs. The ad emphasizes its credibility and scale by stating, "A MAIOR DO BRASIL" (The largest in Brazil), appealing to prospective students looking for a reputable and widely recognized academic institution. The brand aims to occupy a space of trust and authority in higher education, promoting the value of quality education and career advancement. # Product The ad promotes a post-graduate program in artificial intelligence (INTELIGÊNCIA ARTIFICIAL) offered by Estácio. It is presented as an accessible and affordable option, with payments starting at R$149 per month for 18 months (18X R$ 149). The program is designed to enhance students' knowledge and skills in the high-demand field of AI, potentially opening doors to career advancement. The bottom right corner mentions, "Consulte regulamento no site. Valor sujeito a reajuste anual" (Consult the regulations on the website. Value subject to annual readjustment). # Visual style The ad features a modern and clean visual style with a focus on digital and technological aesthetics. The predominant colors are shades of blue and white, creating a professional and trustworthy feel. The background includes abstract representations of circuit boards and technological elements, reinforcing the theme of artificial intelligence. The typography is bold and legible, ensuring clear communication of key information. Overall, the visual style aims to convey innovation, credibility, and accessibility. # Hooks Headline: PÓS-GRADUAÇÃO INTELIGÊNCIA ARTIFICIAL # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by spotlighting the Estácio brand, showcasing its logo and name to establish credibility and brand recognition. The intention is to immediately associate the offer with a well-known educational institution, told from the brand's perspective. - The narrative then shifts to the core offering: a post-graduate program in Artificial Intelligence. By clearly stating the program's name, the brand directly informs the audience of the educational opportunity being advertised, told from the brand's perspective. - Next, the ad highlights the program's affordability with an attractive price point of R$149 per month. This detail directly addresses potential cost concerns of prospective students, enticing them with an accessible payment plan, told from the brand's perspective. - The ad concludes by reinforcing Estácio's position as the largest educational institution in Brazil, further emphasizing the brand's credibility and scale. This statement serves to reassure potential students of the quality and prestige associated with choosing Estácio, told from the brand's perspective.

# Ad summary This image ad is advertising a post-graduate degree in artificial intelligence and educational technologies with monthly installments and a reference to being the biggest in Brazil. # Brand positioning Estácio is presented as a leading educational institution in Brazil, specializing in post-graduate studies related to artificial intelligence and educational technologies. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, advanced education, focusing on innovation and technology. The brand promotes values of knowledge, innovation, and national prominence, positioning itself as a significant player in the Brazilian education sector. There are no immediately obvious signals if the brand pushes against, follows, or ignores category norms or competitor behaviors; the positioning seems functional, emphasizing expertise and scale. # Product The ad features a post-graduate program in Artificial Intelligence and Educational Technologies. It is designed for individuals seeking advanced education in these fields. The ad mentions that the program is available "A PARTIR DE" 149 per month, payable in 18 installments (18X R$). The USPs include specialization in AI and educational technologies, affordability through monthly installments, and the claim of being "A MAIOR DO BRASIL" (the biggest in Brazil). The ad addresses the purchase barrier of cost by highlighting the installment plan, making the program seem more accessible. The ad encourages the viewer to learn more about the program by visiting the website, referencing "cursos, unidades e exceções no regulamento da oferta do site." # Visual style The ad features a modern, high-tech visual style with a dark blue color scheme and glowing accents. The production quality appears to be highly polished, with digitally rendered elements. The image treatment includes lighting effects, background removal, and possibly some color grading to enhance the blue tones. The typography is clean and legible, with large, bold text for the key headlines. This visual style aims to create a futuristic and sophisticated feel, aligning with the theme of artificial intelligence. # Hooks Headline: PÓS-GRADUAÇÃO EM INTELIGÊNCIA ARTIFICIAL E TECNOLOGIAS EDUCACIONAIS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the Estácio logo and brand name, immediately establishing the source of the advertisement. The message conveys brand recognition and credibility from the brand’s perspective. - Next, the ad announces a post-graduate program in artificial intelligence and educational technologies, informing the audience about the available course. The message comes from the brand, highlighting its educational offerings. - The ad then presents the payment plan of 149 per month in 18 installments, aiming to make the program seem financially accessible. This detail is presented from the brand's perspective, focusing on affordability. - The ad also includes the phrase "BRILHA DE VERDADE + COM A MAIOR DO BRASIL +", reinforcing the program's quality and the brand's prominence in Brazil. This claim is presented from the brand’s perspective, intended to build trust and appeal. - Finally, the ad directs viewers to consult the website for more details about the courses, units, and exceptions in the offer's regulations. The message is from the brand, guiding viewers towards further engagement and information.

# Ad summary This ad promotes biomedicine studies at Estácio. It emphasizes the semi-presential format and highlights a starting price of R$ 199 per month until the end of the degree. The ad positions Estácio as a leading institution in Brazil. # Brand positioning Estácio is positioned as a leading educational institution in Brazil, specifically in the field of higher education. The brand emphasizes accessibility by highlighting a starting price for semi-presential graduation programs. The brand aims to occupy a space in the consumer's mind as an affordable and reputable option for higher education, particularly for students seeking a blend of in-person and online learning. Estácio promotes a sense of opportunity and achievement, aligning with the aspirations of students seeking to advance their careers. The brand follows category norms by showcasing its credentials and program offerings while pushing against the perception that quality education is necessarily expensive. # Product The product being advertised is the semi-presential biomedicine degree program at Estácio, offered at a starting price of R$ 199 per month until the completion of the degree. This format combines in-person and online learning. The ad targets individuals interested in pursuing a career in biomedicine and seeks to address the financial barrier by highlighting the affordability of the program. The advertised price point and payment structure are presented as key selling points. # Visual style The ad has a clean and corporate aesthetic with a focus on clear messaging. The color palette is dominated by blue and yellow, creating a sense of trust and optimism. The use of bold typography and a simple layout enhances readability and emphasizes key information. The overall impression is professional and straightforward, aiming to quickly convey the offer to potential students. # Hooks Headline: 199 /MÊS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the Estácio logo, establishing the brand identity and signaling that the following information comes from a recognized educational institution. This provides context and credibility for the offer. The POV is from the brand. - Next, the ad highlights the semi-presential graduation program, with a starting price of R$ 199 per month until the end of the degree. This message conveys the value proposition and aims to capture the audience's attention by presenting an affordable pathway to higher education. The POV is from the brand communicating the offer. - The ad specifies that biomedicine is offered at Estácio. This section targets individuals specifically interested in biomedicine. The POV is from the brand stating the program offering. - The ad concludes by asserting that Estácio "BRILHA DE VERDADE COM A MAIOR DO BRASIL" (tr. "truly shines with the largest in Brazil"), reinforcing the brand's position as a leading institution in Brazil. This is the brand's POV.

# Ad summary This image ad for Estácio promotes their graduation program with a monthly payment offer until the end of the course, emphasizing technology as a key aspect of their institution and highlighting their position as the largest in Brazil. # Brand positioning Estácio is presented as a leading educational institution, specifically in the technology sector, making it a suitable choice for those seeking higher education. The brand positions itself as the largest in Brazil, instilling trust and credibility. The brand appears to focus on functional positioning by highlighting their technology focus and affordable graduation program. # Product The advertisement promotes Estácio's graduation program, offering a monthly payment option until the completion of the course. The ad targets prospective students seeking higher education, emphasizing affordability and accessibility. A prominent unique selling point (USP) is the emphasis on technology within Estácio's curriculum. By mentioning the monthly payment plan, the ad addresses potential financial barriers to enrollment. The ad aims to persuade the viewer that Estácio provides an affordable, technologically advanced, and comprehensive graduation program. # Visual style The ad uses a simple and clear design to highlight key information and create a strong visual impact. The use of bright yellow against the dark blue background ensures high contrast and readability, making the text stand out. The typography is bold and modern, contributing to a clean and professional look. The overall aesthetic is straightforward and functional, with minimal decorative elements, designed to quickly capture the viewer's attention in a feed environment. # Hooks Headline: GRADUAÇÃO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a prominent display of the Estácio logo, immediately establishing the brand's identity and creating a direct connection with the viewer, coming from the brand's perspective. - The focal point of the ad is the monthly payment promotion for the graduation program, intended to grab attention and convey the affordability message, delivered from the brand’s perspective. - The text emphasizing technology at Estácio aims to highlight the institution’s strengths and relevance in the modern educational landscape, with the brand trying to influence the viewer. - The tagline "BRILHA DE VERDADE COM A MAIOR DO BRASIL" is used to add credibility and instill trust by highlighting Estácio's position as the largest in Brazil, shared by the brand. - The ad concludes with a brief legal disclaimer directing viewers to consult the regulations on the website, aiming to provide transparency and adhere to legal requirements, delivered from the brand's perspective.

# Ad summary This image promotes the Estácio post-graduate degree program in strategic people management. The ad emphasizes the program's affordability and Estácio's position as one of the largest educational institutions in Brazil. # Brand positioning Estácio is presented as a leading educational institution, specifically highlighted as "A MAIOR DO BRASIL" (the largest in Brazil), which aims to instill confidence and trust in prospective students. The brand focuses on offering accessible post-graduate education in strategic people management. The brand positions itself as a provider of opportunity and career advancement through education, contrasting perhaps with institutions that may be perceived as less accessible or less focused on practical career skills. The positioning is both functional, offering specific skills and career benefits, and emotional, instilling a sense of pride and accomplishment in its students. # Product The advertised product is a post-graduate degree program in strategic people management. The program is presented as an opportunity for career advancement and skill enhancement, indicated by the phrase "BRILHA DE VERDADE" (shine with truth). It is designed for individuals seeking to develop their leadership and management skills, as implied by the course title. The program's affordability is emphasized by the monthly payment plan of R$149 over 18 months, addressing potential financial barriers to education. It is implied that this program is offered to those who seek to advance their career in people management. # Visual style The ad has a clean and corporate visual style with a focus on clear typography and essential information. The color scheme is primarily dark blue with contrasting turquoise and white text to highlight key details. The ad uses a combination of text and visual elements to convey its message. The image features a classroom setting and abstract models to represent the educational environment and strategic people management concept. # Hooks Headline: PÓS-GRADUAÇÃO EM GESTÃO ESTRATÉGICA DE PESSOAS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the Estácio brand and prominently promoting their post-graduate program in strategic people management, intending to immediately inform the audience about the educational opportunity being offered. The brand tells the audience of the opportunity. - Next, the ad highlights the affordability of the program by stating the monthly payment plan, aiming to make the program accessible to a wider audience by focusing on the financial aspect. The brand communicates value. - The ad includes the phrases "BRILHA DE VERDADE + COM A MAIOR DO BRASIL +," positioning Estácio as a reputable and leading institution and assuring potential students of the quality and credibility of the program. The brand adds assurance. - Lastly, the ad directs viewers to the site to learn more about the courses and regulations. The brand is issuing a call to action.