How ELSA Speak Advertises on Meta

# Ad summary This ad for ELSA Business highlights the costs of being unprepared in English. The ad features a man looking pensive while sitting at a desk in an office setting. # Brand positioning ELSA Business is presented as a company that helps individuals improve their English language skills for professional success. The brand aims to occupy the space of a practical and reliable resource for business professionals who need to enhance their English proficiency. ELSA Business promotes values of professional development, global communication, and confidence in the workplace. The brand follows the norm of providing language education but focuses specifically on business English, differentiating itself from general language learning platforms. The brand positioning is functional, emphasizing performance and tangible career benefits. # Product The product being advertised is ELSA Business, an English language learning platform designed for business professionals. The ad highlights the importance of being prepared in English and implies that ELSA Business helps overcome this challenge. The product is for individuals who want to improve their English skills to avoid costly mistakes in their careers. The ad addresses the potential purchase barrier of not prioritizing language skills by emphasizing the financial consequences of lacking proficiency. The ad conveys that investing in ELSA Business is a worthwhile endeavor for career advancement and professional success. # Visual style The ad has a professional and corporate aesthetic, using a realistic image of a businessman in an office setting. The production quality appears to be high, with good lighting and clear focus on the main subject. The visual motifs include a clean layout and a focus on conveying a serious and thoughtful tone. The image treatment involves background blurring and a color scheme dominated by blues and whites, creating a polished and trustworthy impression. The typography is clean and legible, fitting with the overall professional theme. # Hooks Headline: Falta de preparo em inglês custa caro # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the headline, "Falta de preparo em inglês custa caro," which translates to "Lack of preparation in English costs dearly." This message conveys the central theme of the ad: the negative consequences of not being proficient in English. The brand is telling the audience about the potential financial and professional setbacks that can occur due to inadequate English skills. - The image then shows a man sitting at a desk in a business setting, looking thoughtful and concerned. This visual reinforces the message of the headline by depicting someone who might be experiencing the stress of being unprepared. The man serves as a relatable figure for the audience, making the potential problem more tangible. The customer is experiencing this scene from a relatable perspective, as it shows his concern with the message in the advertisement.

# Ad summary The ad promotes ELSA Business, which is an English language learning platform for companies. The ad targets business owners and managers by showing how they can track the progress of their team's English language development in real time. # Brand positioning ELSA Business is an English language learning platform for companies, positioned as a solution for tracking and improving the English language skills of teams. The brand offers a business-oriented solution, implying a professional and efficient approach to language learning. It aims to occupy the space of a reliable tool for businesses looking to enhance their employees' language proficiency, thus enabling better communication and potentially improving business outcomes. By focusing on real-time monitoring, the brand suggests a commitment to measurable results and continuous improvement. # Product ELSA Business is an English language learning platform designed for companies to monitor and improve their employees' English language skills. It provides real-time tracking of the development of English within a team, allowing managers and business owners to oversee progress and ensure effective learning outcomes. The platform is designed for professional use, helping businesses enhance communication and potentially improve business outcomes by focusing on measurable results and continuous improvement. This product is suitable for businesses that need to enhance their employees' English proficiency, ensuring they are equipped with the language skills necessary for effective global communication. # Visual style The ad uses a clean and professional visual style with a modern aesthetic. The color palette is primarily navy blue and light gray, which conveys trust. The man's pleasant facial expression along with his professional attire also helps to convey credibility. # Hooks Headline: CONTROLE EM TEMPO REAL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with the ELSA Business logo, immediately establishing the brand as the narrator. This is included to create brand awareness and recognition. - The ad then transitions to the headline, "CONTROLE EM TEMPO REAL sobre o desenvolvimento do inglês da sua equipe" (CONTROL IN REAL TIME over the development of your team's English), which is intended to highlight a feature that would be beneficial to businesses. This segment is told from the brand's perspective as a way of introducing the company's mission and purpose to potential customers. - The image of a man working on a laptop is shown to provide a visual of the environment where the product would be used and the potential customer of the product. This is included to illustrate the ideal use case for the product. The perspective is from an observer showing a potential user.

# Ad summary This ad for Elsa Business highlights the need for effective English communication in international business teams and presents its software as a solution. # Brand positioning ELSA Business is presented as a solution for companies aiming to improve their employees' English proficiency. The brand positions itself in the corporate training and development market, specifically targeting businesses that operate internationally and require clear communication among team members. By focusing on measurable results, ELSA Business aligns with a functional and performance-driven approach, promising efficiency and effectiveness in language training to enhance team collaboration and overall productivity. # Product ELSA Business is an English language training software designed to improve the English proficiency of employees in international teams. The software promises measurable results. The ad is geared toward businesses looking to resolve communication issues stemming from language barriers and improve team performance. The product aims to overcome the challenge of low English proficiency in teams, which can hinder effective collaboration and productivity. # Visual style The ad has a polished and professional look, with a focus on clarity and simplicity. The editing is smooth with static shots, creating a calm and corporate feel. The color scheme is muted, with a focus on soft, natural lighting. The visual style conveys a sense of competence and reliability. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens by highlighting the challenge of low English proficiency in business teams. - 00:06–00:10 The ad transitions to show a team member looking out a window, contemplating how to solve English communication issues. - 00:10–00:16 The ad concludes by showing a person using the ELSA Business software on their phone, highlighting how the software can resolve business communication issues.

# Ad summary This ad promotes Elsa Business with a focus on its extensive user base across numerous countries. The ad features a diverse group of professionals looking at a computer screen, suggesting collaboration and business solutions. The visual style is professional and modern, aiming to project an image of a global and successful business. # Brand positioning ELSA Business is presented as a global platform with a significant reach, indicated by the large number of users and countries it operates in. The brand's positioning is that of a widely used and internationally recognized business solution. The modern aesthetic and inclusion of a diverse group of professionals suggest that ELSA Business aims to align with values of global collaboration, technological advancement, and inclusivity. The brand aims to occupy a space in the consumer's mind as a reliable and popular choice for business solutions on an international scale. # Product ELSA Business is showcased as a business solution platform. The ad highlights its extensive user base, spanning 56 million users across 195 countries, underscoring its popularity and global reach. The inclusion of diverse professionals collaborating around a computer suggests that ELSA Business provides solutions for teamwork, communication, and professional development. The ad directly aims to communicate that the platform is widely adopted and suitable for businesses looking to operate on a global scale. # Visual style The ad has a polished and professional visual style, with a focus on showcasing diversity and modern business aesthetics. The production quality is high, with a well-lit studio shot of the people. The background features a subtle gradient, adding depth without distracting from the central image. The typography is clean and legible, and the overall image treatment is designed to convey credibility and trustworthiness. The layout is clean and simple. # Hooks Headline: 56 MILHÕES de usuários em 195 países # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing a statistic: 56 million users in 195 countries. This serves to establish the extensive reach and popularity of Elsa Business and capture the viewer's attention through scale. The brand tells this part of the story to highlight the platform's global appeal and credibility. - The ad then transitions to a visual of a diverse team of professionals looking at a computer screen. This reinforces the platform's usefulness for collaboration and business problem-solving. The brand continues to tell the story to show a use case scenario for the platform and convey its relevance to businesses of various scales.

# Ad summary This ad showcases ELSA Business, highlighting how businesses can see proven results in just three months. The ad features a man looking at his computer and talking about the proven results that can be seen in three months. # Brand positioning ELSA Business is positioned as a tool that helps businesses achieve real, tangible results within a short timeframe. The brand aims to occupy a space in the consumer's mind as an effective and efficient solution for improving business outcomes. By emphasizing proven results in a specific timeframe (three months), ELSA Business differentiates itself from other solutions that may promise long-term benefits without immediate impact. The brand adopts a functional positioning, focusing on the practical benefits and measurable results that businesses can achieve by using their services. The brand promotes values that are reliable, effective, and rapid achievement of results for businesses. # Product ELSA Business is presented as a service that delivers proven results for businesses within three months. The exact nature of the service or what it does is not explicitly stated in the ad, but it is clearly implied that it provides some form of solution that leads to measurable improvements in business outcomes. The ad emphasizes the efficiency and speed of ELSA Business, making it appealing to businesses looking for quick and effective solutions. The product is positioned as a way for businesses to achieve tangible results in a short period of time. # Visual style The ad has a polished commercial aesthetic with a clean and professional look. The editing style consists of static shots and smooth transitions. The pacing is consistent and moderate. The audio-visual sync is well-coordinated, with the text and product actions timed to match the voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:16 A man is shown at his desk, looking at his computer screen, talking about proven results in three months. - 00:16–00:19 The ELSA Business logo is displayed on the screen.

# Ad summary This image ad for ELSA Business features a group of business professionals at a conference table, surrounded by items such as documents, water glasses, and coffee mugs. The ad emphasizes the importance of communication for retaining clients, positioning ELSA Business as a tool to improve business communication skills. # Brand positioning ELSA Business is presented as a language training tool that emphasizes practical communication skills for businesses. The brand aligns with a corporate and professional lifestyle. The brand positioning is functional, as the focus is on business and communication skills, rather than an emotional appeal. The ad uses visuals of a conference room and business professionals to create the feeling of a productive and professional workplace, so the customer should care because they can improve their communication skills and retain more clients. # Product The product being advertised is ELSA Business, which appears to be a tool for business communication skills training. The ad implies it is for business professionals, shown by the setting of a conference room and the presence of business-dressed individuals. The main benefit communicated is improved communication skills that lead to better client retention. The ad does not explicitly mention features or ingredients, but it focuses on how ELSA Business can help professionals improve their communication, suggesting it could be worth trying or buying if one has communication skills they wish to improve. # Visual style The ad uses a professional and corporate visual style. The production quality is high, with studio-shot quality lighting and clear focus. The overall image treatment involves color grading and a background gradient to separate the scene from the brand messaging. The typography is clean and modern, and the layout is simple and direct. # Hooks Headline: Comunicação melhor retém clientes # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad features business professionals in a meeting, implying that effective communication is crucial for business success, as viewed from a neutral, observational perspective. - The text then emphasizes that good communication helps retain clients, suggesting ELSA Business can help achieve this. This message is from the brand, highlighting a direct benefit of using their services. - The ad ends with the ELSA Business logo, reinforcing brand recognition, as seen from the brand's POV.

# Ad summary This image ad for ELSA Business features two colleagues looking at a computer screen and using ELSA's AI technology to learn English. # Brand positioning ELSA Business is positioned as an AI-powered solution to help companies teach their employees English. The brand aims to occupy the space of effective and convenient English language training through AI. # Product The product is ELSA Business, an AI solution for teaching English. It is intended for businesses that want to train their employees in English. The ad focuses on how AI can be used to improve the English skills of employees in a business setting. # Visual style The ad uses a professional, polished visual style. The lighting is bright and natural, which creates a friendly, welcoming feel. The image treatment includes background blurring to focus attention on the two colleagues interacting with the product. The typography integration is clean and legible, reinforcing the brand's focus on simplicity and effectiveness. The ad uses platform contrast by avoiding a native, lo-fi look, which helps it stand out in the feed. # Hooks Headline: Empresas como a sua já usam IA para inglês # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the ELSA Business logo to introduce the brand to the audience. This establishes the brand and sets the stage for the value proposition. - The ad highlights the central message that companies like yours are already using ELSA's AI technology to improve English skills. This aims to connect with the viewer and show that the product has already been successful for others. - The image of two colleagues working at a computer indicates the product's use in a professional setting. This visualizes the product in action and its relevance to the target audience.

# Ad summary This ad showcases the problems professionals have while learning English and how Elsa Business solves this problem. The professional, who is working on a laptop, is visually frustrated and stressed. The main copy states "Development in English with real data." # Brand positioning ELSA Business is a language learning company that focuses on the professional world. They help develop your English skills using real data. # Product ELSA Business focuses on helping professionals learn English. As seen in the ad, this solves the frustration that comes with language learning. This helps professionals grow their career and succeed. # Visual style This ad has a clean and modern style. The ad uses simple text and an image that tells a story. # Hooks Headline: Desenvolvimento em inglês com dados reais # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with text that reads, "Development in English with real data". This is the offering from the company, highlighting what the product does. The brand is communicating this message. - Below this text is an image of a professional who is frustrated and stressed. This is meant to show the pain point of those who are seeking to learn English. The audience is experiencing this moment from the perspective of the customer.

# Ad summary This ad for ELSA Business features an image of a woman working at her computer in an office setting. The text overlay translates to: "A solution to develop thousands of collaborators, at scale." # Brand positioning ELSA Business is presented as a forward-thinking business that will help develop thousands of collaborators on a large scale. The brand aims to occupy a space in the consumer's mind as an innovative and scalable business solution. The brand promotes values of development, collaboration, and scale, and aligns with a modern, professional lifestyle. The brand follows category norms by presenting itself as a solution for businesses looking to improve their workforce. # Product ELSA Business is a business solution aimed at developing collaborators on a large scale. The ad does not explicitly describe exactly what this product is or how it works, but it is implied through the image and language that ELSA Business is a solution for businesses looking to improve their workforce. It is worth trying or buying because it can help develop thousands of collaborators at scale. # Visual style The ad has a highly polished production quality with professional lighting and a modern office setting. The visual motifs include a clean, minimalist design with a gradient background. The image treatment includes background blur and color grading to create a professional and inviting atmosphere. The typography is large and bold, integrated seamlessly into the image. The visual style aims to feel native and relatable, enhancing scannability and stop power in the feed. # Hooks Headline: Uma solução para desenvolver MILHARES DE COLABORADORES, em escala. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showing a woman working at her laptop in a modern office. This is included to create a relatable image of a typical ELSA Business customer. This is from the brand's perspective. - The ad then transitions to text overlay that translates to: "A solution to develop thousands of collaborators, at scale." This is included to describe the value of the product and how it is able to help a business grow. This is also from the brand's perspective. - Finally, the ELSA Business logo appears to reinforce the brand name and connect it with the rest of the image. This is from the brand's perspective.

# Ad summary This image ad promotes ELSA (English Language Speech Assistant) as a solution for improving students' English communication skills. The ad features logos of leading educational institutions worldwide, an illustration of a globe reading a book, and a call to action to book a demo. # Brand positioning ELSA (English Language Speech Assistant) is presented as a globally trusted solution for improving English communication skills, endorsed by leading schools and institutions worldwide. The brand aims to position itself as a modern tool in education. The ad promotes a functional brand positioning by highlighting the direct benefits of improving English communication through their product. # Product ELSA (English Language Speech Assistant) is an educational product designed to transform students' English communication skills. The ad promotes ELSA as a tool for enhancing students' English communication abilities. It is aimed at educational institutions that want to empower their students. The ad addresses the purchase barrier by offering a demo. # Visual style The ad has a clean, modern visual style with a mix of logos and an illustration. The color palette is soft and inviting. The overall design is uncluttered, focusing on the product's benefits and social proof. # Hooks Headline: Trusted by Leading Schools and Institutions Worldwide # Benefits - [object Object] # Features - [object Object] # Call to action Book a Demo # Point of view - [object Object] # Storyline - The ad establishes credibility by showcasing logos of leading schools and institutions worldwide, conveying that the product is trusted and effective from the brand's perspective. - The ad introduces a cartoon figure of the world reading a book while wearing glasses, indicating that it will empower students today, suggesting that the product will aid students in learning from a customer's perspective. - The ad emphasizes the direct impact of the product by offering to transform students' English communication skills and encouraging viewers to start with ELSA today, inviting users to engage with the product from the brand's perspective.

# Ad summary This ad promotes ELSA Business, a professional English speaking development program. The ad shows a man looking into his computer screen and speaking enthusiastically about the progress he and his employees have made since using ELSA Business. Text overlays state "Proven results in 3 months" to highlight the products effectiveness. # Brand positioning ELSA Business is a professional-facing service to improve a company's employees' English-speaking skills. Its services are clearly valuable for business professionals looking to grow, as seen with the man in the ad who is enthusiastically talking about how his company's English-speaking skills have improved within only 3 months. The brand aims to occupy the space of professional development by positioning itself as effective in a short amount of time. # Product ELSA Business is an English-speaking development program to improve and develop a company's employees' English-speaking skills, enabling them to get proven results in three months. ELSA Business helps companies train employees in English conversation skills. The product is valuable because, according to the ad, it's proven to work in a short amount of time. # Visual style The visual style is simple and minimalistic. The editing style consists of static shots and smooth transitions. The ad has a polished commercial production quality. The ad is centered framed. The pacing is slow as there are only two cuts in 19 seconds. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a man speaking on camera about the company's recent successes, immediately establishing his perspective as the primary narrative voice. - 00:05–00:17 The man is very excited to talk about the company's successes, establishing a positive tone and a feeling of excitement.

# Ad summary The image ad features the ELSA Business app and invites viewers to request a demo for their company. The ad showcases a phone screen displaying key features and scores from the app. # Brand positioning ELSA Business is presented as a cutting-edge language learning solution tailored for corporate environments. The ad focuses on professional development and aims to position the brand as a valuable tool for companies looking to enhance their employees' English communication skills. The brand occupies a space of innovation, offering an app-based solution that is both accessible and effective for businesses of all sizes. By offering a business-focused version of their product, ELSA Business directly addresses a niche and showcases a functional approach to language learning that prioritizes outcomes and metrics. # Product The featured product is the ELSA Business app, designed to enhance English pronunciation and communication skills within a corporate setting. The app is showcased on a smartphone screen, presenting a user interface with different modules such as pronunciation, word bank, and progress tracking. It offers real-time feedback and scoring on various aspects of language proficiency, including pronunciation, fluency, listening skills, and word stress. The app also provides personalized learning paths based on the user's level, from beginner to advanced, addressing the need for customizable and effective language training solutions for businesses. # Visual style The ad employs a clean, modern visual style with a focus on digital interface elements. It uses a gradient background and flat icons to create a tech-forward and accessible aesthetic. The focus is on showcasing the app's interface and features, utilizing a platform-native look that mimics a smartphone screen. The typography is clean and legible, aiding scannability. The overall effect is a blend of high-design and accessibility, aimed at capturing attention in a feed. # Hooks Headline: Solicite uma demonstração para sua empresa # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a request: "Solicite uma demonstração para sua empresa" (Request a demo for your company), immediately addressing the audience and setting the intention to promote the ELSA Business service to potential corporate clients. This message aims to directly engage decision-makers at businesses, inviting them to explore the app's capabilities and how it can benefit their organization. The brand is speaking directly to the target audience in order to increase interest and interaction. - The ELSA Business logo is displayed, reinforcing brand recognition and associating the request for a demo with the company's identity. This establishes credibility and ensures the audience knows who is making the offer. The brand is highlighting itself to build familiarity and authority. - A smartphone screen is shown featuring the ELSA Business app, providing a visual demonstration of the product in action. The app displays metrics such as the user's ELSA score, proficiency levels in various language skills (listening, pronunciation, fluency, word stress, intonation), and overall progress. This serves as concrete evidence of the app's functionality and its ability to provide quantifiable improvements in language skills. The audience is seeing the app from a user's perspective, emphasizing the app's practicality and ease of use.

# Ad summary This ad for ELSA Business shows three business people looking at a laptop while using the ELSA Business software to help them improve their English language skills. The ad copy highlights that companies using ELSA Business experienced a 93% improvement in spoken English. # Brand positioning ELSA Business is presented as a solution for businesses to improve the English language skills of their employees. The brand is positioned as a tool that can lead to real improvements and is supported by data from case studies. The focus is on practical results and enhancing communication skills in a professional setting, suggesting a functional and effective solution for global business communication needs. The brand is business oriented, and positions itself as an accessible and effective way for companies to improve communication skills. # Product ELSA Business is a software solution designed to improve spoken English skills within companies. It is for businesses looking to enhance their employees' communication abilities, as evidenced by the inclusion of professionals working on a laptop. The ad emphasizes the unique selling proposition of a 93% improvement in spoken English, a metric derived from a case study with NashTech. The product addresses the potential barrier of ineffective communication in global business environments. The software is implied to be user-friendly and integrated into daily work, as depicted by the employees collaborating on a laptop. # Visual style The ad uses a split-screen style, with a text block on the left and a professional image on the right. The production quality appears to be high, with a focus on clear visuals and professional presentation. The image is brightly lit, which contributes to a polished look. The overall effect is clean and corporate, which matches the brand's business-oriented positioning. The high-design visual approach is intended to catch the eye in a busy feed. # Hooks Headline: Resultados reais em empresas reais: # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting real results in real companies, setting the stage for a business-oriented message. This is told from the brand's perspective to immediately establish credibility. - It then zooms in on the statistic that users see a 93% improvement in spoken English, attributed to a case study with NashTech. This specific, quantifiable data point is told from the brand's perspective to provide proof of efficacy and to make the offering more attractive to potential clients. - Finally, the ad visually shows a diverse group of professionals collaboratively working on a laptop. This reinforces the brand's story by illustrating the use case scenario where employees work together to improve their English.

# Ad summary This ad features a woman who needs help speaking English clearly. She uses the ELSA Speak app to improve her English. She speaks more clearly in a meeting, and her boss is impressed. # Brand positioning ELSA Speak helps people improve their English speaking skills. The brand promotes confidence in speaking English and aims to help those who may struggle with pronunciation or clarity. The app is positioned as a tool to overcome language barriers and enable individuals to express themselves effectively in professional settings. The brand aligns with the values of empowerment and self-improvement, catering to individuals who seek to enhance their communication skills. # Product ELSA Speak is an app designed to help users speak English confidently. It provides real-time feedback and pronunciation correction. The ad shows the app correcting a user who mispronounces the phrase, "From my perspective, we can optimize this" and then provides the correct pronunciation. The app is targeted towards those who know the answers in the meeting, but don't say it. The ad shows that the app works by providing a avatar that helps the speaker. # Visual style The ad has a polished commercial aesthetic with bright lighting and clear visuals. The editing style is quick, with smooth transitions between scenes. The pacing is consistent, creating a professional and engaging feel. The visuals are timed to match the voiceover, enhancing the message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action DOWNLOAD NOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A man in a business meeting asks for a new perspective from his team. - 00:01–00:06 00:01–00:06: A woman hesitates to speak up in the meeting because she is unsure of her English pronunciation. This is from the perspective of the woman, and the audience experiences the frustration of holding back. - 00:06–00:07 00:06–00:07: A narrator encourages viewers to speak clearly with ELSA. - 00:07–00:15 00:07–00:15: The woman practices her English pronunciation using the app. This shows the audience how the app helps with real-time feedback. - 00:15–00:22 00:15–00:22: The woman confidently presents her ideas in a meeting, demonstrating the improvement in her English speaking skills. This is from the perspective of the woman after having used the app. - 00:22–00:25 00:22–00:25: The man from the first meeting is impressed and praises her clarity. - 00:25–00:29 00:25–00:29: The ad shows the ELSA Speak logo and encourages viewers to download the app to "speak English confidently."

# Ad summary This ad promotes ELSA Business, an English language learning platform for company employees. The ad targets business owners with teams struggling with English proficiency, highlighting the platform's ability to deliver measurable results. # Brand positioning ELSA Business is presented as a modern and effective solution for companies seeking to improve their employees' English language skills. The brand offers English language training that leads to measurable results. The brand's sleek logo and digital-first approach positions it as a forward-thinking alternative to traditional language learning methods. ELSA Business aims to occupy the space of efficient and effective corporate language training, aligning with values of professionalism, growth, and quantifiable success. # Product ELSA Business is an English language learning platform designed for employees within companies. It is presented as a solution to address low English proficiency levels within teams, leading to measurable improvements. The platform likely offers various learning modules, exercises, and progress-tracking tools that cater to the specific needs of business professionals. Its key USP is the promise of delivering concrete, measurable results in language proficiency. The ad does not specifically address purchase barriers, but it suggests that the platform provides a more effective and efficient approach to language learning compared to traditional methods. The ad is selling an improvement in English proficiency for business teams. # Visual style The ad has a clean and professional aesthetic, with a focus on showcasing diverse individuals in office environments. The editing style includes static shots that transition with text overlays. The overall production quality appears polished, suggesting a corporate or business-oriented tone. The pacing is moderate, with a few cuts synced to the beat of the music. The visuals are timed with text overlays and voiceover lines, reinforcing the key messages. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad opens by posing a question to the viewer: "¿Tu equipo tiene un bajo nivel de inglés?" (Does your team have a low level of English?). - 00:07–00:15 00:07–00:15 The ad then answers the question, saying: "Soluciónalo con resultados medibles." (Solve it with measurable results.)

# Ad summary This ad showcases ELSA Business, an English language learning platform that helps people improve their pronunciation. The ad features a man happily reporting positive language learning results. # Brand positioning ELSA Business is presented as a solution that helps people improve their English pronunciation and achieve results in a short amount of time. This brand aims to occupy the space of efficient and effective English language learning. The brand is positioned as being modern, professional, and results-oriented, aligning with a tone that is confident and focused on tangible outcomes. This brand pushes against norms that language learning is a slow and challenging process, and instead promotes rapid improvement. # Product ELSA Business is an English language learning platform designed to help users improve their pronunciation. The platform offers the promise of achieving "resultados comprobados en 3 meses," suggesting a quick and effective learning experience. The use cases suggest that the product is intended for business professionals. The advertised product addresses potential barriers to learning English, by offering an accessible and effective solution that enables users to achieve tangible results quickly. The ad focuses on the ELSA Business, indicating a version that is specialized for professional use and career advancement. # Visual style The ad features a polished, corporate aesthetic with a focus on conveying professionalism and positivity. The editing style includes static shots and smooth zooms, contributing to a clean and professional look. The production quality appears high-end, supporting the brand's image as a reliable and effective solution for language learning. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a man sitting at his desk, looking at his computer. - 00:04–00:16 He then reacts positively to what he sees on the screen, smiling and clapping. - 00:16–00:19 The ELSA Business logo is displayed.

# Ad summary This ad demonstrates how the ELSA Speak app is different and better than other English language learning apps. It highlights the app's ability to help users sound natural and learn through personalized paths. # Brand positioning ELSA Speak is presented as a leading English language learning app that prioritizes pronunciation and natural-sounding speech. Unlike competitors that focus on vocabulary or basic conversation, ELSA Speak emphasizes personalized AI-driven tutoring, real-time grammar correction, and customized learning paths based on the user's unique accent challenges. The brand is positioned as innovative, catering to individuals who want to improve their English speaking skills with detailed, measurable feedback on intonation, fluency, and grammar. By focusing on practical speaking skills and personalized learning, ELSA Speak carves out a space in the market for those seeking an advanced, tailored approach to language acquisition. # Product ELSA Speak is an English language learning app designed to help users improve their pronunciation and overall speaking skills. The app uses AI to provide personalized tutoring and real-time grammar correction, offering a unique learning experience compared to other apps that focus solely on vocabulary or basic conversation practice. ELSA Speak creates customized learning paths based on individual accent challenges, ensuring that each user receives targeted instruction. The app tracks measurable progress by offering detailed feedback on intonation, fluency, and grammar. Its USP lies in its ability to help users sound natural and achieve clear, confident communication, positioning it as a cutting-edge solution for those serious about mastering spoken English. The ad encourages viewers to try ELSA Speak for a more effective and personalized language learning experience. # Visual style The ad has a polished and modern aesthetic, combining animation with direct screen recordings. The editing style includes quick cuts to maintain a brisk pace, ensuring that key features and benefits are highlighted concisely. The production quality is high, with smooth transitions between shots, lending a professional feel. The use of split-screen techniques enhances the ad's comparative format, visually distinguishing ELSA Speak from its competitors. The pacing is consistent, maintaining viewer engagement through a structured narrative. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ELSA Speak Now # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by questioning what makes ELSA different from other English apps. - 00:03–00:09 In response to the initial question, the ad asserts that other apps only teach vocabulary while ELSA Speak teaches you how to actually sound natural. The visuals show example interfaces from other apps alongside ELSA Speak's practice screen. - 00:10–00:18 Continuing the comparison, the ad states that other apps only offer basic conversation practice, while ELSA AI tutor practices with you and corrects your grammar in real-time. Again, example interfaces are shown from other apps alongside ELSA Speak's tutor screen. - 00:18–00:26 The ad continues to highlight that other apps provide one-size-fits-all lessons, but ELSA Speak creates a personalized path based on your unique accent challenges. The visual split screen shows the generic content of other apps versus the personalized lessons of ELSA Speak. - 00:26–00:35 Building on the previous points, the ad states that other apps only give you a vague single score; in contrast, ELSA Speak tracks measurable progress with detailed feedback on intonation, fluency, and grammar. The visual split screen highlights the vague scoring in other apps versus the detailed progress report in ELSA Speak. - 00:35–00:38 The ad concludes with a call to action: 'What are you waiting for? Elsa Speak now!'

# Ad summary This image ad is for ELSA Business. It highlights the reach the brand has with "56 MILLONES de usuarios en 195 países" (56 Million users in 195 countries). The ad features four smiling business people looking at a computer screen. # Brand positioning ELSA Business is presented as a successful platform that has global reach, with 56 million users across 195 countries. The brand aligns with a professional and collaborative lifestyle, as suggested by the image of business people working together. It emphasizes its widespread adoption and global presence as reasons why customers should care. # Product The featured product is ELSA Business, a platform for language learning as suggested by the logo, though the ad doesn't provide specifics. The ad highlights its extensive user base of 56 million users in 195 countries, emphasizing its global reach and popularity. The ad implies that the platform is valuable for businesses with international teams. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a blend of a clean, corporate aesthetic with a focus on diversity and collaboration. The image treatment includes bright, professional lighting and balanced color grading. The typography is simple and legible, contributing to a clean, corporate feel. The overall style aims to convey trust and credibility, enhancing scannability in-feed. # Hooks Headline: 56 MILLONES de usuarios en 195 países # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a statistic: "56 MILLONES de usuarios en 195 países" (56 Million users in 195 countries). The intention is to highlight the brand's large user base and global reach, creating a sense of credibility and popularity. This is stated from the brand's perspective. - The image features four business people looking at a computer screen. They are smiling and appear engaged, suggesting they are working collaboratively and successfully. This image reinforces the brand's relevance in a professional setting, as seen from a customer's perspective.

# Ad summary The ad features a woman working on a laptop with colleagues in the background. The text says: "Una solución para desarrollar a miles de colaboradores, a escala." # Brand positioning ELSA Business is presented as a solution for large-scale employee development. The brand aims to occupy a space in the consumer's mind as a modern and scalable solution for businesses. The brand's logo has a starburst-like design with a modern sans-serif font for "ELSA BUSINESS", suggesting innovation and efficiency. This positions it as a forward-thinking choice for companies looking to invest in their workforce. # Product ELSA Business is a solution designed to develop a large number of collaborators at scale. It appears to be a digital platform or service that helps businesses train and improve their employees. The product addresses the need for scalable and effective employee development solutions, implying a focus on efficient and impactful training programs. The ad emphasizes the ability to develop thousands of collaborators, indicating that ELSA Business is tailored for large organizations. The product is presented as a comprehensive solution, with a focus on scalability. # Visual style The ad has a polished, studio-shot production quality. It employs a clean and modern aesthetic, utilizing a vibrant workplace setting to appeal to businesses. The color scheme includes a dark blue gradient, enhancing scannability and professionalism. The typography is integrated to be clear and readable, using a sans-serif font to align with a modern brand image. The ad's style is designed to be native to professional-oriented platforms, aiming to blend in while still capturing attention. # Hooks Headline: Una solución para desarrollar a miles de colaboradores, a escala. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad shows a woman smiling and working on her laptop. This conveys a sense of productivity and satisfaction, inviting the audience to envision themselves benefiting from the product. The POV is from an observer, showing an employee happily engaged with her work, suggesting a positive experience for users of the platform. - The ad showcases a diverse group of coworkers in the background. This conveys inclusivity and portrays a collaborative work environment, suggesting that the platform is designed for team-based interaction. The POV is from an external observer, showing a modern, diverse workplace, implying that the product is compatible with contemporary workplace culture. - The ad has text that says: "Una solución para desarrollar a miles de colaboradores, a escala." This conveys the platform's ability to scale and improve the skills of numerous employees. The POV is from the brand, directly stating its value proposition, designed to attract businesses looking for effective development solutions.

# Ad summary This ad for ELSA Speak opens with a black and white split screen showing the difference between the 'old way' to learn how to pronounce English words and the new way using ELSA Speak. The ad continues to show how the ELSA speak app works as a man records himself saying a word and the app gives immediate feedback. The ad ends with the call to action to download now. # Brand positioning ELSA Speak is presented as the modern solution for learning English pronunciation. The brand positions itself as a technologically advanced and user-friendly alternative to traditional methods like guessing or relying on unverified sources. It offers instant feedback, detailed instruction, and a personalized learning experience. The brand caters to those seeking to enhance their English speaking confidence and accuracy, providing a convenient and accessible platform for self-improvement and empowering users to speak English like a native. # Product ELSA Speak is an AI-powered app designed to improve English pronunciation. It uses voice recognition technology to listen to your pronunciation and provide immediate feedback and corrections. The app identifies mistakes, highlights specific sounds or syllables that need improvement, and offers guidance on how to properly pronounce them. ELSA Speak is for people who want to improve their English speaking skills and speak with confidence, especially non-native speakers. With features like AI that listens to you and the ability to correct mistakes and read properly, ELSA Speak addresses the common barriers of ineffective learning methods, offering a more effective and personalized approach to mastering English pronunciation. The ad encourages the viewer to stop guessing and start speaking like a native with ELSA Speak. # Visual style The ad combines a polished commercial aesthetic with user-generated content (UGC) elements. The initial split screen uses color contrast (black and white vs color) to highlight the product's modern appeal. The editing style incorporates quick cuts and smooth transitions to maintain a fast pace. The use of text overlays and the integration of the ELSA Speak app interface contribute to a hybrid feel, blending professional production with an authentic user experience. The pacing is relatively consistent, aiming to keep viewers engaged with a streamlined presentation. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action DOWNLOAD NOW # Point of view - [object Object] # Storyline - 00:00–00:05 A split screen shows someone working on a laptop in black and white vs someone using their phone at a desk with a plant in color. - 00:00–00:05 This is meant to compare the old way of learning English vs the new way using ELSA Speak. The black and white gives a feeling of old and outdated methods, while the use of color on the right side makes the ELSA Speak method feel modern. - 00:00–00:05 The camera is stationary in the first half of the split screen and from an over the shoulder position of someone using the phone on the right. - 00:05–00:09 A message box appears on the right side of the screen saying 'AI that listens to YOU'. - 00:05–00:09 This is meant to highlight the AI aspect of the ELSA Speak app. - 00:05–00:09 The camera is from an over the shoulder position of someone using the phone. - 00:09–00:15 A message box appears on the right side of the screen saying 'Correct your mistakes and read properly'. - 00:09–00:15 This is meant to highlight the main function of the ELSA Speak app: to correct mistakes and read properly. - 00:09–00:15 The camera is from an over the shoulder position of someone using the phone. A female voice is heard correctly pronouncing the word. - 00:21–00:24 A man sitting in front of a window gives a testimonial. - 00:21–00:24 This is meant to provide social proof and show that the app is a credible resource. The man is speaking directly to the camera and holding his phone.