How EBAC Advertises on Meta

# Ad summary This ad is promoting an online course in screenwriting. The ad features a graphic of a high heel shoe that also is a devil's trident. # Brand positioning This ad is promoting an online course, presented as a program to learn professional screenwriting techniques. The brand aims to appeal to those looking to enhance their skills for the streaming, cinema, and advertising markets. The visual is provocative, featuring a high heel shoe stylized as a devil's trident, suggesting a daring, slightly edgy approach to the industry. # Product The ad promotes an online screenwriting course designed to equip individuals with professional techniques relevant to the streaming, cinema, and advertising sectors. The course aims to provide practical skills for those looking to create content for modern media platforms. The visual suggests that the course is cutting-edge and perhaps slightly unconventional, appealing to those who want to stand out in these competitive industries. # Visual style The ad employs a minimalist visual style with a striking color palette, utilizing a bold red against a neutral background. The clean lines and graphic imagery create a modern, eye-catching design, while the stylized devil's trident adds an edgy, provocative element. The ad's focus on simplicity and contrast is meant to quickly draw attention and convey the brand's bold, cutting-edge approach. # Hooks Headline: ROTEIRO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visual of a high heel that doubles as a devil's trident, immediately grabbing attention with its provocative imagery. The brand presents the trident high heel as the opening of the story. - The ad follows with the information that the ad is for a course, and that the course is an online screenwriting course. This is stated by the brand. - The final beat of the story is that the online course teaches professional techniques for those looking to work in streaming, cinema, and advertising. The brand presents this information to the user.

# Ad summary The image promotes an online marketing course. The image features a woman working on her laptop, with text that highlights the course's focus on practical application and individualized mentorship, as well as a promotional discount. # Brand positioning This ad promotes an online course focused on 'Performance Marketing'. The positioning suggests this is a program aimed at professionals looking to enhance their skills with practical knowledge and personalized guidance. It leans towards functional benefits, promising tangible expertise to improve marketing performance, and emphasizing individual mentorship. # Product The advertised product is an online course titled “Marketing de Performance” (Performance Marketing). It is presented as a practical and individualized mentorship program. The course aims to provide hands-on experience and personalized support to improve marketing skills. A key selling point highlighted is the current offer of '50% OFF,' making the course more accessible and attractive to potential students. # Visual style The ad has a modern, polished aesthetic. It uses a muted color palette. The layout is clean, with text elements strategically placed to highlight key information, such as the course name, value proposition, and discount offer. # Hooks Headline: Marketing de Performance # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting the brand's core offering: an online course in 'Marketing de Performance' (Performance Marketing), immediately conveying its educational focus. The brand is telling the viewer that they offer skills training. - The advertisement highlights that the course includes practical experience and individualized mentorship, emphasizing the unique benefits of the program. The brand is communicating that the program is more than just a standard online class. - The ad announces a '50% OFF' discount, which adds urgency and encourages immediate enrollment. The brand is telling the viewer to buy the course right now, or they'll miss the discount.

# Ad summary This ad promotes a free webinar on interior design by EBAC. It features a headline that asks if interior design is for you, accompanied by visuals of stylish furniture. The ad offers a limited-time opportunity to join the webinar, which is normally priced at R$ 299, for free. # Brand positioning EBAC is an educational brand that provides courses and webinars. The brand is presented as a provider of accessible educational opportunities, as showcased by the free webinar and professional setting in the ad, making it appealing for those exploring interior design as a potential career. # Product The ad promotes a free webinar on interior design offered by EBAC. The webinar, usually priced at R$ 299, is currently available for R$ 00, making it a limited-time offer. The purpose of the webinar is to allow users to discover if interior design is right for them. # Visual style The ad has a clean, minimalist aesthetic. The color palette is muted, with a light beige background and warm, natural tones for the furniture. The layout is balanced, with text strategically placed around the furniture visuals. The overall effect is modern and inviting, designed to appeal to an audience interested in design and aesthetics. # Hooks Headline: Descubra se Design de Interiores é pra você! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action INSCREVA-SE JÁ! # Point of view - [object Object] # Storyline - The ad opens by promoting a webinar by EBAC, mentioning that it is free and online. This is the brand sharing the key detail that they are offering a free webinar event to viewers and when the online event will be hosted. - Next, the ad presents a question to capture the user's attention and drive interest: "Descubra se Design de Interiores é pra você!", which translates to "Discover if Interior Design is for you!". This part of the ad is told from the brand's perspective, prompting viewers to consider whether interior design could be a suitable field for them. - Finally, the ad showcases the original price of R$ 299 crossed out and replaced with R$ 00 to entice viewers to sign up with a limited-time offer. This is the brand promoting a call to action to promote its webinar, emphasizing that it is normally not a free event.

# Ad summary This is an ad for a free online EBAC workshop on UX/UI design taking place on May 26th and 27th. The ad highlights that the course is hands-on and will allow participants to create real solutions. It also highlights that there is a guaranteed certificate. The ad also provides a discount of R$499 off to R$00. # Brand positioning EBAC is presented as a provider of practical and accessible education, specifically in the realm of UX/UI design. The emphasis on a "free" online workshop, a "guaranteed" certificate and creating "real solutions" positions EBAC as a brand focused on delivering tangible value and immediate skills to its audience. It appears to be against the traditional and expensive educational institutions that may not offer as practical or hands-on training. The focus is on practicality and accessibility. # Product The featured product is a free online workshop on UX/UI design offered by EBAC. This workshop is designed to enable participants to create real solutions and test them. It promises a hands-on experience and, upon completion, a guaranteed certificate. The workshop is offered for free, with the original price crossed out, emphasizing the value of the offer. The use case appears to be for those interested in developing UX/UI skills for practical application. # Visual style The ad features a 3D render of a phone and floating design elements, creating a modern and visually engaging presentation. The color palette is bright, with orange, pink, and blue tones that give a playful and inviting feel. The overall style is clean and graphic, with a focus on clear messaging and visual hierarchy. The design appears to be tailored for easy viewing on mobile devices. # Hooks Headline: UX/UI NA PRÁTICA # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action INSCREVA-SE JÁ! # Point of view - [object Object] # Storyline - The ad starts with a declaration of 'CERTIFICADO GARANTIDO' (Guaranteed Certificate) in an oval badge, immediately establishing a value proposition for participating in the workshop from EBAC. The brand is telling the audience that attending the workshop will guarantee a certificate of completion. - The ad highlights 'UX/UI NA PRÁTICA' (UX/UI in Practice), communicating the workshop's focus on practical application and real-world skills. The brand is promoting a key benefit, emphasizing the practical nature of the course. - The ad encourages the audience to 'Crie soluções reais e teste se é para você' (Create real solutions and test if it is for you), reinforcing the hands-on nature of the workshop and inviting them to assess its suitability. The brand suggests the workshop allows participants to immediately apply their knowledge to solve problems and evaluate if UX/UI is a good fit for them. - There is a highlighted call to action to 'INSCREVA-SE JÁ!' (Sign up now!) urging immediate registration, creating a sense of urgency. The brand is prompting the audience to take immediate action and secure their spot in the workshop. - The ad presents a price discount, changing from 'DE R$ 499 POR R$ 00' (From R$ 499 for R$ 00), emphasizing the value of the free workshop. The brand is highlighting the savings to attract more sign-ups by emphasizing its free of charge.

# Ad summary This ad promotes a graphic design course with a 50% discount. It emphasizes the course's online format and four-month duration, set against a grunge aesthetic background. # Brand positioning This ad does not explicitly mention any brand identity. It seems to represent a modern, accessible approach to education, given the emphasis on an online format and discounted price. The use of grunge aesthetics suggests a brand that aligns with creativity, non-conformity, and a DIY attitude. The brand appears to aim for students looking for a practical and affordable graphic design education. # Product The advertised product is a graphic design course presented as a 100% online educational program. The course lasts for four months. It is directly promoted with a special offer of 50% off. The course appeals to those seeking flexibility and affordability. It emphasizes immediate access to learning ('AGORA!' translates to 'NOW!'). # Visual style The ad has a high contrast and grunge aesthetic. The color palette is limited to black, white, and orange, giving it a bold look. The fonts and graffiti elements give it a raw look. This ad is going for a high-energy, youthful look. # Hooks Headline: APRENDA DESIGN GRÁFICO AGORA! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bold statement, 'APRENDA DESIGN GRÁFICO AGORA!' (Learn Graphic Design Now!), which grabs the viewer's attention and immediately indicates the ad's purpose. The brand tells the viewer what they can learn from the ad, in the hopes to resonate with people who want to learn graphic design and are looking for a call to action now. - The ad continues by highlighting the course is '100% ONLINE' and '4 MESES DE DURAÇÃO' (4 months duration), which directly informs the viewer about the course's format and commitment required. This messaging is from the brand's point of view, answering potential questions from the viewers who would like to learn graphic design. - The ad concludes with a prominent offer of '50% OFF,' creating a sense of urgency and enticing viewers to take advantage of the discount. The ad is incentivizing potential customers to pursue an education by offering it at a lower cost.

# Ad summary This image ad promotes a UX/UI design ebook from the Escola Britânica de Artes Criativas & Tecnologia. The ad uses a retro aesthetic, with a background grid, to present the question, 'Is UX/UI design for me?' and encourages users to download the free ebook. # Brand positioning The Escola Britânica de Artes Criativas & Tecnologia is presented as a modern educational institution focused on creative arts and technology. The brand appears to target individuals who are considering a career or educational path in UX/UI design, offering resources to explore this field. The brand aims to be seen as accessible by offering a free e-book that helps potential students determine if UX/UI design is right for them. # Product The product being advertised is a free e-book designed to help individuals determine if a career or education in UX/UI design is right for them. The ad highlights that the e-book can be downloaded for free. The book intends to address the uncertainty or lack of knowledge that prospective students may have about UX/UI design as a career path, and aims to encourage them to explore and discover their potential fit for this field. # Visual style The ad has a retro and minimalistic visual style, with a pale cream background overlaid with a lilac-purple grid. The composition includes simple vector-style graphics like a vintage computer and a hanging lamp. The color palette uses soft pastels to create a nostalgic and approachable feel. The typography is clean and bold, which aids in scannability. The overall style feels like a blend of modern digital marketing with a retro design aesthetic. # Hooks Headline: UX/UI DESIGN: # Benefits - [object Object] # Features - [object Object] # Call to action baixe o nosso e-book gratuito e descubra # Point of view - [object Object] - [object Object] # Storyline - The ad opens by introducing the topic of UX/UI design as a potential career path, framing it with the text 'PROFISSÃO UX/UI'. This sets the stage and directs the viewer’s attention to the field being explored. The message is from the brand, to position the brand in the field of UX/UI design. - The ad asks the question 'será que é pra mim?', meaning, 'Is it for me?'. This prompts viewers to consider their own suitability and interest in UX/UI design. The perspective is from a potential student asking themselves whether the career path is right for them. - Finally, the ad encourages users to 'baixe o nosso e-book gratuito e descubra', meaning, 'download our free e-book and discover'. This provides a clear call to action and a tangible resource for viewers to explore the topic further. The message is from the brand, offering a free resource to help potential students explore the topic and hopefully convert them into new students.

# Ad summary This image ad is for an online performance marketing course that is 50% off and will help customers in their careers. # Brand positioning This ad promotes an online course for performance marketing. It positions the brand as an accessible career accelerator for helping people make money with marketing. The ad promotes a bonus 'career plan' for students. It uses a high-energy, colorful, and youthful creative style to appeal to those looking to upgrade their career. # Product The ad promotes an online performance marketing course. The course includes a bonus 'career plan'. The ad conveys that the course will help the customer accelerate their career and find ways to make money. It currently has an offer for 50% off. # Visual style The ad uses a retro visual style. The production quality is relatively high with cartoon sketch-like features. There are flat colors and heavy outlines around all objects. There are multiple platform-native lookalike text styles that add to the retro vibe of the creative. # Hooks Headline: Marketing de Performance # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing an online performance marketing course with a retro style and star graphics. This aims to instantly capture the viewer's attention with a fun and playful aesthetic. - The image then showcases a stack of green money to give the viewer a sense of what they will gain from the course. The image provides a visual reinforcement of wealth and achievement that the viewer will connect with the online marketing course. - The ad concludes by explaining that the course will help customers advance their career where the money is, which suggests that this course is a direct path to financial success. Also, the brand promises a bonus career plan which is designed to provide an incentive to enroll.

# Ad summary This image ad promotes an online course for performance marketing and highlights the benefits of practical application and personalized mentorship. It also offers a 50% discount. # Brand positioning This ad presents the brand as offering accessible online marketing education. The brand is clearly positioned as providing practical, hands-on learning experiences with the offer of individual mentorship. It is geared toward individuals seeking to improve their marketing skills through an online course and who value personalized support. The brand differentiates itself by highlighting its practical approach and mentorship rather than focusing solely on theoretical knowledge. # Product The advertised product is an online course focused on performance marketing. It emphasizes a practical approach and includes personalized mentorship. The ad explicitly mentions that the course is "Com prática e mentoria individualizada," which translates to "with practice and individualized mentorship." The discount offer of "50% OFF" serves as an incentive for immediate purchase. The course is for people interested in hands-on learning and individualized support in marketing. # Visual style The ad has a modern and relaxed visual style. It features a real-life setting with natural lighting and a semi-candid shot of someone engaged in a digital activity. The production quality is moderately polished, leaning towards an authentic feel. The visual motifs include clear text overlays and a circular badge for emphasis. The image treatment includes muted color grading and subtle background blurring. The typography integration is bold and legible, making the text stand out against the background. The overall style aims to balance approachability with a professional look. # Hooks Headline: Marketing de Performance # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing an online course for performance marketing. This message intends to grab the audience's attention and introduce the product. The brand is telling this part of the story to clearly define the offering. - Next, the ad highlights the benefits of the course, emphasizing practical application and individualized mentorship. The brand's intent is to persuade the audience by highlighting the unique benefits of the course. The brand is the one conveying this benefit to clearly distinguish it from other online marketing courses. - Finally, the ad provides a limited-time offer of 50% off, creating urgency and encouraging potential customers to take immediate action. The brand's goal is to convert interest into sales. The brand is telling this part to encourage purchases.

# Ad summary This image ad promotes an online motion design course, featuring a rooftop scene with a digital illustration of a woman working on a laptop with a cat. The ad highlights a 40% discount and uses the tagline 'Dê vida ao estático,' which translates to 'Give life to the static.' # Brand positioning This ad promotes an online course provider specializing in motion design. The brand positions itself as a provider of cutting-edge digital skills, designed to empower creatives to transform static content into dynamic, engaging experiences. By focusing specifically on motion design and presenting the course within a visually creative context, the brand appeals to individuals seeking to expand their skills in this particular niche. The brand aims to be seen as innovative, accessible, and directly relevant to contemporary design needs. # Product The advertised product is an online motion design course. It is designed to teach individuals how to bring static elements to life through animation and digital effects. The course, conveyed through the tagline 'Dê vida ao estático' (Give life to the static), is implied to be comprehensive, covering the necessary skills for motion design. The ad highlights a 40% discount, making the course more accessible and addressing a potential purchase barrier by offering a significant price reduction. The course is visually associated with a modern, creative lifestyle, depicted through the rooftop scene and the illustration of a woman working on a laptop, suggesting flexibility and relevance to current digital design trends. # Visual style The ad uses a blend of photography and digital illustration. The urban rooftop scene provides a realistic backdrop, while the illustrated woman and cat introduce a whimsical and modern element. The color palette is bright and inviting, with contrasting colors that draw the eye. The overall style is clean and contemporary, designed to appeal to a creative audience. # Hooks Headline: CURSO ONLINE MOTION DESIGN # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visual of a city rooftop scene, immediately placing the viewer in an urban, creative environment. This context sets the stage for the course being offered, suggesting it is relevant to modern, dynamic industries. The brand establishes an immediate connection to the visual world of design. - The narrative introduces a digital illustration of a woman working on a laptop with a cat, superimposed onto the rooftop scene. From the course provider's perspective, this illustrates the application of motion design in a relaxed, contemporary setting, suggesting the course is accessible and relevant to creative professionals and hobbyists alike. - The storyline highlights the offer of '40% OFF', presented in a prominent circular badge. This emphasizes the course's value proposition, designed to persuade viewers to consider enrolling. The brand intends to break through the noise and create urgency. - The storyline culminates with the call to action implied by the headline 'CURSO ONLINE MOTION DESIGN' and tagline 'Dê vida ao estático.' These phrases clearly articulate the course’s purpose and promise, urging viewers to recognize and pursue the opportunity to enhance their skills. From the brand's POV, the tagline reinforces the brand's mission to transform static content into dynamic experiences.

# Ad summary The ad promotes an online motion design course, offering a 40% discount. It features an illustration of a woman working on her laptop with a cat nearby, set against an urban backdrop, and is designed to encourage viewers to bring static elements to life through motion design. # Brand positioning This ad promotes an online course on Motion Design, suggesting the brand is an educational platform focused on creative skills. The brand aims to position itself as a provider of accessible, modern design education that empowers individuals to enhance static visuals with dynamic motion. The tone is encouraging and accessible, inviting newcomers into the field of motion design. # Product The advertised product is an online motion design course designed to teach individuals how to bring static elements to life. The course is presented as a way to enhance design skills and create engaging content. The ad does not explicitly mention any specific features of the course but implies it is comprehensive enough to 'give life to the static.' It addresses the potential barrier of entry by offering a 40% discount, making it more accessible for those interested in learning motion design. # Visual style The ad has a mixed media style, combining a photograph of an urban building with a flat, vector illustration. The color palette is bright and modern, with pastel shades of pink, blue, and green contrasting against the brown building. The overall style is clean and visually appealing, blending realism with stylized graphics to create a contemporary aesthetic. # Hooks Headline: 40% OFF # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting a limited-time offer of 40% off the motion design course. The brand is presenting this promotion as a way to immediately capture the viewer's attention and incentivize them to consider the course. - Next, the ad introduces the motion design course and its purpose of bringing static elements to life. This is from the brand's perspective, explaining what the course is about and what skills the viewer can gain. - Finally, the inclusion of an illustration showing someone working on a laptop with a cat suggests a relaxed, creative environment. This is from the customer's perspective, envisioning themselves learning and creating motion design in a comfortable setting.

# Ad summary This image ad promotes an online UX/UI Designer course, highlighting potential salary expectations and a current 50% discount. # Brand positioning The brand presents itself as an educational resource for individuals seeking to enter or advance in the field of UX/UI design. It aims to occupy the space of a career accelerator, offering accessible online courses that lead to lucrative job opportunities. The brand positions itself as a direct pathway to financial success and career growth in the tech industry. The use of a statistic related to salary expectations is a nod towards functional positioning that attempts to provide tangible value and outcomes. # Product The product is an online course focused on UX/UI design. It's designed to equip individuals with the skills needed to become UX/UI designers. The ad highlights the potential for earning "Salários de até R$ 7k" (salaries up to R$7,000), suggesting a path to financial stability and career advancement. The ad addresses a potential purchase barrier by offering a "50% OFF" discount, making the course more accessible and affordable. The course targets individuals interested in pursuing a career in UX/UI design and are motivated by financial prospects. # Visual style The ad has a modern, clean, and inviting visual style. It uses a frosted glass panel effect, overlaid text, and a vibrant gradient background to capture attention. The production quality appears to be highly polished, leveraging a minimalist aesthetic with a focus on legibility and scannability. The typography is bold and clear, enhancing the ad's readability, which is designed to integrate well into platform feeds by adopting a clean aesthetic. # Hooks Headline: UX/UI Designer # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad immediately grabs the viewer's attention with the phrase "curso online: UX/UI Designer," communicating the product being advertised. This is presented from the brand's perspective, introducing the nature and specialization of the online course being promoted. - Next, the promise of "Salários de até R$ 7k te esperam*" (salaries up to R$7k await you*) aims to motivate potential students by highlighting the earning potential associated with a UX/UI design career. This is told from the brand's perspective, intending to showcase the value and financial benefits of the course. - Finally, the "50% OFF" badge serves to reduce any purchase hesitations with a limited time offer. This is presented from the brand's perspective to directly incentivize immediate enrollment.

# Ad summary This image ad promotes an online course focused on food business management and strategy, offering a 60% discount. The ad features a layered drink with a modern and playful design, targeting individuals in the gastronomy sector looking to enhance their professional skills. # Brand positioning This ad promotes an online course that aims to teach food business management and strategy. The brand aims to position itself as a solution for those seeking to professionalize their gastronomic business. The overall tone and visuals suggest a modern and accessible approach, rather than a traditional, academic one. The brand is functional, offering specific skills and knowledge to improve business outcomes. # Product The ad features an online course focused on providing the skills to manage and strategize in a food business. The course is intended for individuals within the gastronomy sector, highlighted by the phrase "Seu negócio gastronômico, agora profissional" (Your gastronomic business, now professional). The ad addresses the barrier of professionalizing a food business by offering an online course to acquire the necessary skills. The USPs is the ability to transform your business into a professional operation. # Visual style The ad has a modern, playful visual style. It features bright colors and organic shapes that mimic the aesthetic of contemporary social media design. The production quality appears to be polished, with clean lines and a clear layout. The typography is large and bold, contributing to the scannability of the ad. The design feels native to platforms like Instagram, aiming to capture attention in-feed with its eye-catching colors and graphic elements. # Hooks Headline: FOOD BUSINESS # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing an online course in "FOOD BUSINESS" and "Gestão e Estratégia" (Management and Strategy), immediately clarifying its focus and intention of providing a specific professional service. This is stated from the Brand's perspective to create immediate interest with those seeking education in this area. - The ad features an image of a layered drink to add visual interest and relevance, indicating the product is food-related. This is shown from the Brand's perspective to help engage the target audience. - The ad includes the phrase "Seu negócio gastronômico, agora profissional" to emphasize the benefit of the course, communicating the transformation the customer can expect. The Brand uses this from its perspective to motivate viewers to professionalize their own business. - The ad closes with a "60% OFF" offer, prompting immediate action and addressing a potential price barrier. The Brand includes this from its perspective to make the course more accessible and encourage sign-ups.

# Ad summary The ad encourages users to discover the career area where they can earn more through a career test from EBAC. # Brand positioning EBAC (Escola Britânica de Artes Criativas) is positioned as a provider of career guidance, specifically through a 'career test'. The brand aligns with the pursuit of professional growth and financial improvement, as it suggests users can find a path to 'ganhar mais' (earn more). EBAC appears to operate within the educational or career development sector, focusing on helping individuals identify promising career paths. # Product The ad promotes a 'teste de carreira da EBAC' (career test from EBAC). The test aims to help users discover 'em qual área você pode ganhar mais' (in which area you can earn more). It's designed for individuals who are looking to identify potentially lucrative career paths. The product addresses the purchase barrier of uncertainty about career direction by offering a way to identify a field where one can increase their earnings. # Visual style The ad uses a clean and minimalist visual style with a focus on text. The solid color blocks and simple typography create a straightforward and easy-to-scan design. The limited color palette (light pink, dark red, and black) gives the ad a modern and uncluttered look. The production quality appears to be polished and digital, with no visible textures or imperfections. # Hooks Headline: Descubra em qual área você pode ganhar mais com o teste de carreira da EBAC! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by asking the user to 'Descubra em qual área você pode ganhar mais' (Discover in which area you can earn more). This aims to pique the user's interest by promising a path to financial improvement. - The ad identifies the tool as 'o teste de carreira da EBAC!' (the career test from EBAC!). This emphasizes that the discovery of potentially lucrative career paths is made possible through EBAC's career test.

# Ad summary This image ad promotes an online data analysis course, offering a significant discount for a limited time. The design features a vibrant, cartoonish style with gift box imagery to emphasize the special offer. # Brand positioning The brand is positioned as a provider of online courses, specifically focusing on data analysis. It aims to occupy a space in the consumer's mind as an accessible and affordable educational resource. The use of bright, cartoonish visuals and language like "DESCONTO EXTRA LIBERADO" (EXTRA DISCOUNT RELEASED) suggests a fun, engaging, and limited-time opportunity. The brand is promoting accessibility by using informal language. By offering significant discounts, the brand is pushing against the perception that professional development and education are costly. # Product The product being advertised is an online course for becoming a data analyst (ANALISTA DE DADOS). It is designed for individuals who want to gain skills in data analysis. The primary selling point is a significant discount, highlighted by "60% OFF," making the course more accessible. The "DESCONTO EXTRA LIBERADO" (EXTRA DISCOUNT RELEASED) suggests a special, limited-time offer. The course is presented as a valuable opportunity to acquire data analysis skills, with the ad addressing the potential purchase barrier of cost through the large discount. # Visual style The ad has a cartoonish, promotional visual style. It features bright, contrasting colors with 3D-rendered gift boxes and graphic text. The image has a clean, polished look, resembling a digital illustration. The typography is large and bold, designed for quick readability. The overall style is intentionally attention-grabbing and made to be easily scannable in a social media feed. # Hooks Headline: DESCONTO EXTRA LIBERADO SÓ PARA VOCÊ # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the phrase "DESCONTO EXTRA LIBERADO SÓ PARA VOCÊ" (EXTRA DISCOUNT RELEASED JUST FOR YOU), to grab the viewer's attention and promote the idea that they are receiving an exclusive discount. The brand is speaking directly to the viewer, offering an exclusive deal to make them feel valued. - Next, the course ANALISTA DE DADOS is being advertised. This specifies exactly what the product is that is being offered in the ad. This is the brand telling the customer what product is being sold. - Finally, the ad showcases the big discount 60% OFF. This motivates the viewer to take immediate action while also conveying a sense of urgency with the tape that says "POR TEMPO LIMITADO" (FOR A LIMITED TIME). The brand is trying to compel the viewer to purchase the course quickly.

# Ad summary This image ad promotes an online data analysis course and highlights a 60% discount. It emphasizes that the course will equip students with the skills to excel in technology and will provide them with the chance to add Python, SQL, and Linux to their portfolio. The ad also notes that students will have guaranteed employment or their money back, pending EBAC conditions. # Brand positioning The brand is presented as a provider of online courses, focusing specifically on technology-related skills. The brand emphasizes its commitment to helping students acquire skills necessary to excel in their desired field and expand their professional portfolio. The brand attempts to position itself as a reliable provider that is so confident in its instruction that it offers a guarantee that students will get a job or a refund. The brand targets individuals who are seeking to enhance their skills in technology and advance their careers. # Product The product is an online course focused on data analysis. The course is designed to teach students the necessary skills to excel in the technology field. The course lasts nine months and is aimed at people with little to no experience in data analysis. The course covers Python, SQL, and Linux. USP is that the course offers "Formação Completa" (Complete Formation) and is so effective that participants are promised "EMPREGO GARANTIDO OU SEU DINHEIRO DE VOLTA*" (Guaranteed employment or your money back*). # Visual style The ad uses a simple, straightforward design with a limited color palette of beige, purple, and black. It resembles a coupon or gift card, aiming for a clean and informative look. The production quality appears relatively basic, focusing on clear communication over elaborate visuals. The visual motifs include geometric shapes (rectangles), line drawings (laptop), and a barcode-like element to suggest value. Typography is bold and legible, prioritizing scannability in-feed. # Hooks Headline: VOCÊ ENCONTROU O DESCONTO SURPRESA! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting a surprise discount to catch the viewer’s attention and create a sense of excitement, telling the audience that they have found a great deal from the brand's POV. - The ad provides key information about the online course, including its name (Análise De Dados), duration (9 months), and discount (60%) to provide the audience with essential details to evaluate its appeal from the brand's POV. - The ad mentions that the course covers people from level 0 to pro and provides complete formation, promising the audience comprehensive knowledge and skill development from the brand's POV. - The ad emphasizes that students will acquire the necessary skills to excel in the technology area and will be able to add Python, SQL, and Linux to their portfolio, showing the audience the value they will get from learning from the brand's POV. - The ad concludes by promoting a guarantee of either employment or a refund, reassuring the audience of the brand's confidence in its value and mitigating any potential purchase concerns from the brand's POV.

# Ad summary This image ad promotes an online course for becoming a full-stack Python developer. It features a mysterious figure in a hoodie holding a laptop, with the promise of a 60% discount. # Brand positioning The brand presents itself as an educational resource provider, specifically focused on tech-related skills, such as full-stack Python development. The visual style, featuring a hooded figure and digital design elements, suggests a brand that aligns with a modern, tech-savvy audience. The brand differentiates itself by offering specialized courses in high-demand programming skills, positioning itself as a provider of cutting-edge tech education. # Product The product is an online course designed to teach individuals how to become full-stack Python developers. The course is for individuals interested in learning or improving their programming skills, specifically in Python. It aims to provide comprehensive knowledge and skills necessary for full-stack development. A key selling point is a 60% discount, presented as a 'surprise' to attract potential students by reducing the financial barrier. # Visual style The ad has a tech-centric and mysterious visual style, using a dark color palette and glowing red circuit board elements to create a sense of intrigue. The production quality is high, with well-defined lines and a balanced contrast between the dark background and bright red accents. The typography is clean and modern, which is integrated into the overall design without overpowering the visuals. This style aims to capture attention by blending a modern tech aesthetic with an element of mystery. # Hooks Headline: FULL STACK PYTHON # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by introducing an online course for developers looking to become full-stack Python developers. The message serves to immediately capture the attention of individuals seeking to upgrade their tech skills, from the brand's perspective. - The ad then presents an image of a hooded figure with a laptop, creating a mysterious and tech-savvy atmosphere. The image conveys a sense of intrigue, attracting potential students with an element of cool, from the brand's perspective. - The ad highlights a 'surprise' discount of 60%, making the course more accessible and attractive. The surprise discount offers a financial incentive, encouraging viewers to take immediate action from the customer's perspective.

# Ad summary The image is advertising a secret discount for an online data analyst course. It employs the visual metaphor of a confidential document to emphasize the exclusivity and appeal of the offer. # Brand positioning The ad does not explicitly mention the brand. However, it positions itself as an educational provider that offers online courses. The exclusivity of the offer implies a premium or high-demand product. # Product The product is an online course designed to train individuals in data analysis. The course is positioned as offering a secret discount, implying that there is a limited-time opportunity to access premium education at a reduced price. The ad focuses on the offer rather than the course features or content. # Visual style The ad uses a visual style that mimics a confidential file or document, with elements such as a manila folder, stamped text, and paper-clipped notes to convey a sense of secrecy and exclusivity. The presentation is designed to catch the eye through its unusual and slightly aged aesthetic. # Hooks Headline: DESCONTO SECRETO! # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by teasing a "secret discount", a concept meant to pique the viewer's curiosity. The brand is conveying the value of exclusive access. - A course title, "ANALISTA DE DADOS", specifies what the product is and who might be interested. This is an overt message from the brand about the service being offered. - Finally, the ad presents a discount, "60 % OFF", to drive immediate action. This final message is from the brand, conveying a promotional benefit.

# Ad summary This is an image ad for an online course to become a full stack Python developer. The ad uses the concept of a confidential folder with a discount inside. # Brand positioning This ad does not explicitly mention the brand of the course provider. It focuses on delivering a perception of high value with the discount on the online Python course, which helps to capture the viewer's interest and highlight the importance of the opportunity. # Product This ad promotes an online course to become a full stack Python developer. It is implied the course provides a comprehensive educational opportunity for individuals seeking to enhance their skills in software development with Python, and teaches them how to develop both the front and back end of web applications. The ad also addresses the purchase barrier by offering a discount which is available for a limited time, and is a 'secret' offer. # Visual style The visual style of the ad is designed to mimic the appearance of a confidential document or file. The use of a manila folder, paper clip, distressed fonts, and the words 'SECRET' and 'CLASSIFIED' all contribute to this aesthetic. The image appears to be a studio shot with controlled lighting. # Hooks Headline: DESCONTO SECRETO! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a 'confidential' folder labeled 'DESCONTO SECRETO!,' telling the viewer the deal is exclusive and not available to everyone. This creates a sense of urgency and exclusivity from the brand's POV. - The ad highlights a large discount of 60% off, quickly grabbing the viewer's attention and emphasizing the great value of the Python course. This is presented from the brand's POV, aiming to entice viewers with a significant cost savings. - The ad reveals the course as 'CURSO ONLINE DESENVOLVEDOR FULL STACK PYTHON', indicating that viewers can learn how to become a full stack Python developer. This is presented from the brand's POV, providing a clear solution to those looking to enhance their coding skills. - The ad concludes by indicating that the discount is 'POR TEMPO LIMITADO', which communicates the offer is available for a limited time only. The brand's POV creates a sense of urgency, encouraging immediate action to take advantage of the discount.

# Ad summary This ad promotes an online course for a full stack Python developer and it uses purple and orange colors. It promises extra discounts, specifically up to 60% off, for a limited time only. # Brand positioning This ad promotes a brand offering an online course for Python development. The brand positions itself as a provider of comprehensive developer training. The brand communicates the value of its courses through time-sensitive discounts and the appeal of mastering full-stack Python development skills. # Product The product being advertised is an online course to become a full-stack Python developer. This course is designed to provide comprehensive training for individuals seeking to enhance their programming skills. The ad emphasizes the availability of an "extra discount" and advertises that it's "só para você" (only for you), creating a sense of exclusivity. It offers a 60% discount, enticing potential students to enroll. This course is presented as an opportunity to gain valuable skills and advance one's career in software development. # Visual style The ad has a 3D render, cartoonish, and polished appearance with a limited color palette (orange, yellow, lavender, and black). # Hooks Headline: DESCONTO EXTRA LIBERADO SÓ PARA VOCÊ # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a promotional message highlighting a limited-time offer for Python developers. The intention is to grab the audience's attention and communicate that it's a fleeting offer. The messaging uses "POR TEMPO LIMITADO" (for a limited time) at the top and bottom of the ad, giving the impression of the brand conveying urgency. - The ad emphasizes the availability of an extra discount for the target audience. The intention is to highlight the added financial incentive and add to the value of the offer. The brand is presenting the information in a direct way. - The ad highlights the specific benefit of the course, which is to become a full-stack Python developer. The intention is to clearly state the skill or knowledge gained from completing the course. The brand is clearly defining what the customer will gain from taking the course. - The ad presents a significant discount, advertising 60% off of the cost. The intention is to encourage immediate action by presenting an appealing offer that the audience might be interested in. This is the brand speaking directly to the customer.

# Ad summary The ad promotes a data science course and features a stylized version of a coupon to highlight a 50% discount and other benefits of the course. # Brand positioning The brand is not explicitly identified in the ad, but it is implied to be EBAC (Escola Britânica de Artes Criativas e Tecnologia) through the URL provided. The EBAC brand is positioned as providing an opportunity to enter a career in IT through an online data science course. The brand seems to focus on practical skills and career advancement in the technology sector, catering to individuals seeking job security and a return on investment in their education, as highlighted by the 'Emprego garantido ou seu dinheiro de volta*' (Guaranteed employment or your money back*) promise. # Product The ad promotes an online course in data science. The course is designed to teach necessary skills to excel in the technology area. The course advertises benefits such as a 50% discount, a duration of 11 months, training 'Do zero ao pro' (From zero to pro), and 'Formação completa' (Complete training). A USP (Unique Selling Proposition) is 'Emprego garantido ou seu dinheiro de volta*' (Guaranteed employment or your money back*), addressing the purchase barrier of job security after completing the course. It also mentions that more information about the employment program is available on the EBAC website. # Visual style The ad features a clean and modern design with a stylized coupon aesthetic. It employs a simple color palette of light green, white, and gray. The typography is clean and legible. The overall design is uncluttered and focuses on clear communication of the offer and key benefits. # Hooks Headline: CIÊNCIA DE DADOS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by inviting the viewer to consider a career in IT, specifically through an online data science course. This is intended to immediately grab the attention of those looking for career opportunities or a shift into the technology field. The message is from the brand's perspective, positioning the course as a gateway to a new career path. - The ad highlights key benefits of the course, such as learning necessary skills to excel in the technology area, a 50% discount, a duration of 11 months, training 'Do zero ao pro' (From zero to pro), and 'Formação completa' (Complete training). This is intended to showcase the value proposition and reassure potential students of the course's comprehensiveness. The message is from the brand's perspective. - The ad concludes by offering 'Emprego garantido ou seu dinheiro de volta*' (Guaranteed employment or your money back*), along with a link to learn more about the program. This is designed to alleviate concerns about job prospects post-course completion and provides a call to action. The message is from the brand's perspective, assuring a risk-free investment.