How DrKellyann Advertises on Meta

# Ad summary This ad for Dr. Kellyann Bone Broth features Dr. Kellyann herself explaining why bone broth is the best source of protein, and showing before-and-after weight loss results from real customers. # Brand positioning Dr. Kellyann is presented as a knowledgeable expert in diet and nutrition, particularly regarding the benefits of bone broth. The brand is positioned as a solution for those who are struggling to feel full and satisfied with traditional protein sources like nuts and eggs. The ad emphasizes the absorbability and gut-soothing properties of the collagen protein found in Dr. Kellyann's Bone Broth, suggesting it's a superior choice for overall health and weight management. The brand aligns with a health-conscious lifestyle, promoting the idea that not all protein is created equal and that Dr. Kellyann's Bone Broth offers a unique advantage. The positioning is both functional (easy absorption, gut health) and emotional (feeling satisfied, weight loss). # Product Dr. Kellyann Bone Broth is a collagen-rich protein source designed for easy absorption and gut health. It is presented as a superior alternative to traditional protein sources like nuts and eggs, which the ad suggests can leave people feeling hungry and stuck. The bone broth is highlighted for its ability to soothe the gut instead of stressing it. The ad also includes testimonials from customers who have experienced significant weight loss with the help of bone broth, suggesting its effectiveness for weight management. It comes in a powder form that can be mixed into a drink. It is positioned as a part of a daily routine to boost protein intake. # Visual style The ad has a polished feel, with high-quality visuals and clear, professional-looking text overlays. The editing style combines quick cuts with static shots, creating a dynamic rhythm. The production quality suggests a hybrid approach, blending elements of a polished commercial with UGC-style testimonials. The pacing is relatively consistent throughout the ad, with frequent cuts to maintain viewer engagement. The audio and visual elements are well-synced, with text and product actions often timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Tap the link below to learn more. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with Dr. Kellyann speaking directly to the camera, asking, "What's the right protein for you?" This is designed to engage the viewer with a direct question about their protein choices. - 00:02–00:06 00:02–00:06 The ad cuts to shots of nuts and eggs. The narrator states she has spent 25 years "watching women try to fill up on nuts and eggs, thinking they're filling themself up with protein." This is designed to highlight a common dieting behavior and set up the problem that the product will solve. - 00:06–00:09 00:06–00:09 Dr. Kellyann returns to the screen to say, "But they're still hungry and they're still stuck. Here's why." This reinforces the problem, emphasizing the viewer's potential frustration and creating curiosity about the solution. - 00:10–00:11 00:10–00:11 The ad transitions to an image of a glass bowl filled with chickpeas and a close-up of eggs and beef in the background, accompanied by the text, "Not all protein is created the same." This introduces the core message that the type of protein matters. - 00:11–00:14 00:11–00:14 The ad cuts to a shot of bone broth in a blender, with a woman stirring it. A text overlay appears that states, "The protein in Bone Broth is different." This explicitly introduces bone broth as the better alternative. - 00:15–00:18 00:15–00:18 The ad shows bone broth being poured into a glass. The text overlay states, "Collagen protein absorbs easily and amino acids soothe your gut instead of stressing it." This explains the key benefits of bone broth. - 00:18–00:22 00:18–00:22 The ad transitions to before-and-after photos of two customers, Patti and Kristen, who lost a significant amount of weight with bone broth, accompanied by the text overlay, "Patti lost over 100 pounds with the help of Bone Broth," and "Kristen did the same." This provides social proof. - 00:23–00:25 00:23–00:25 A woman with a yellow package of Dr. Kellyann bone broth smiles at the camera. The ad continues to show before-and-after photos of Patti, emphasizing the weight loss achieved with the product. - 00:26–00:31 00:26–00:31 Dr. Kellyann speaks to the camera again, stating, "Today over 2 million people love and trust the power of my Bone Broth as part of their daily routine." This reinforces social proof and positions the product as a trusted part of a daily routine. - 00:32–00:36 00:32–00:36 Dr. Kellyann says, "Because sometimes it's not about more protein. It's about the right kind of protein." This re-emphasizes the key message of the ad, that the quality of protein is what matters. - 00:37–00:39 00:37–00:39 Dr. Kellyann prompts viewers to, "Tap the link below to learn more," and various customer testimonials appear with a product shot and text overlay. This provides a direct call to action to the viewer. - 00:40–00:43 00:40–00:43 The ad ends with text and a grid of customer photos and a call to action. The words "Join thousands seeing real results," Dr. Kellyann, and "Bone Broth" are displayed over customer testimonials and then the final call to action, "Shop Now."

# Ad summary An ad for Dr. Kellyann Bone Broth in which a woman describes her struggle with intermittent fasting, and how bone broth makes the process easier. She pours the bone broth powder into a cup, mixes it with water, and states how it is warm and filling, keeps her going, and prevents blood sugar spikes. The ad ends with a montage of customer testimonials and a Shop Now CTA. # Brand positioning Dr. Kellyann offers a line of bone broth powders and ready-to-drink broths. The brand’s products are positioned as healthy, easy to consume, and supportive of various diet plans, particularly intermittent fasting and keto. By focusing on benefits like avoiding blood sugar spikes and providing a warm, filling option, the brand targets health-conscious consumers looking for functional, convenient solutions. The brand aligns with a wellness-focused lifestyle, emphasizing natural ingredients and health benefits. # Product Dr. Kellyann Bone Broth is a powder designed to be mixed with hot water, offered in classic chicken, classic beef, and Greek lemon flavors. Each packet is 100% natural, keto friendly, and paleo friendly. The ad highlights how bone broth doesn't break your fast, offering a warm and filling option that keeps you on track without blood sugar spikes. The powders provide 16g of protein per serving and are also reduced in sodium. The packaging is available in both individual packets and boxes of packets. # Visual style The ad is shot in a casual, UGC style, with bright lighting and minimal editing. The visuals feature close-ups and medium shots, creating an intimate and relatable feel. The pace is conversational, with cuts timed to match the speaker's rhythm. The production quality is clean and straightforward, aiming to build trust through authenticity. The overall aesthetic is natural and accessible, aligning with a wellness-focused audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action link below. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman begins by addressing the viewer, asking if they've quit intermittent fasting because it felt too hard. - 00:02–00:04 She transitions to sharing what helped her finally stick with it, emphasizing a personal connection and shared experience. - 00:04–00:06 The woman expresses her strong desire for fasting to work, highlighting the appeal of the science behind it. - 00:06–00:12 She reveals her past struggles, unable to sustain fasting for more than a few days due to hunger and energy dips, creating empathy. - 00:12–00:15 She introduces bone broth as her solution, emphasizing its simplicity and ability to maintain the fast. - 00:15–00:18 She illustrates how she uses the product when hunger strikes, drinking a cup to stay on track, offering a practical solution. - 00:18–00:21 The woman reinforces the benefits of bone broth with descriptive terms like 'warm' and 'filling', and explains how it doesn't cause blood sugar spikes. - 00:21–00:24 She shares her positive experience of using the product for two months, emphasizing the benefits of her body feeling amazing, further reinforcing her personal testimonial. - 00:24–00:27 She encourages viewers who gave up on fasting to try it with bone broth, accompanied by a call to action to check the link below. - 00:28–00:32 The ad transitions to a montage of other people using the product with overlaid text, "Join thousands seeing real results."

# Ad summary In this ad, a creator shows how Dr. Kellyann's Bone Broth can be easily added to your daily routine for an additional nutritional boost. The creator makes a cup of bone broth with hot water, adding it to cooking rice and making hot chocolate. The creator loves the collagen boost from the Dr. Kellyann Bone Broth. # Brand positioning Dr. Kellyann's Bone Broth offers a convenient way for individuals to increase their protein and collagen intake. The brand focuses on being versatile. The target consumer is seeking simple ways to add nutritional value to their daily routines, whether they're at home, working out, or traveling. # Product Dr. Kellyann's Bone Broth is a protein powder that contains 16g of protein and only 70 calories per serving. It provides an additional nutritional boost and collagen boost. The bone broth is for individuals looking to increase their protein and collagen intake in a convenient manner. The packet is added to hot water and mixed. # Visual style The ad has a casual and authentic visual style, resembling user-generated content. The video is brightly lit with natural lighting. The editing style includes a mix of static shots and quick cuts to maintain a steady pace. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action CLICK BELOW # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces their approach to prioritizing protein in 2026 by using Dr. Kellyann's Bone Broth. - 00:05–00:12 They highlight the product's nutritional value and ease of use. - 00:12–00:19 They explain how the product keeps them satiated for various activities. - 00:19–00:25 They add the product to recipes like rice and hot chocolate. - 00:25–00:32 They conclude by emphasizing the versatility of Dr. Kellyann's Bone Broth.

# Ad summary This ad promotes Dr. Kellyann Bone Broth and targets people who are already fasting and not losing weight by suggesting that their cortisol may be spiking and that bone broth can help support fasting without disrupting it. The ad ends with a call to action, encouraging viewers to click below. # Brand positioning Dr. Kellyann's Bone Broth is presented as a supportive aid for those practicing intermittent fasting. The brand aligns with a health and wellness lifestyle, focusing on nourishing the body while promoting efficient fat burning. It targets consumers who are frustrated with traditional fasting methods that may lead to stress hormone spikes and inefficient weight loss. Dr. Kellyann positions its bone broth as a functional solution, offering essential nutrients like protein, collagen, and amino acids to support muscle metabolism and overall health while avoiding the negative side effects of strict water-only fasting. # Product Dr. Kellyann Bone Broth is a powdered drink mix designed to support individuals who are fasting. It provides protein, collagen, and amino acids to nourish the body, support muscle metabolism, and promote overall health without disrupting the fasting process. The bone broth comes in individual packets, making it easy to incorporate into a fasting routine. The ad addresses the pain point of stress hormone spikes and inefficient fat burning associated with water-only fasting, positioning Dr. Kellyann Bone Broth as a solution that allows users to continue burning fat while staying nourished. The product is designed for convenience and offers a way to "fast supported" rather than "fast scared." # Visual style The ad has a hybrid visual style that blends UGC and polished commercial elements. The presenter's shots have a natural, well-lit look, while the product shots and lifestyle visuals are more polished. The editing is relatively quick-paced with smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action CLICK BELOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad opens with a question for the viewer. This works to directly engage the audience who are having issues with weight loss while fasting. - 00:04–00:18 The presenter explains that when you fast on nothing but water and coffee, your cortisol and stress hormones may spike, causing your body to hold on to fat. - 00:18–00:27 She explains that you may be hungry, angry, and tired and that your body is working against you. - 00:27–00:37 The presenter introduces Dr. Kellyann Bone Broth as the solution, explaining that it supports fasting without disrupting it and that is when fat starts to move. - 00:37–00:44 The product is further described as being full of protein, collagen, and amino acids. - 00:44–00:58 The presenter urges the viewer to "stop fasting scared" and start fasting supported with Dr. Kellyann Bone Broth.

# Ad summary This ad promotes bone broth by explaining how it can supercharge your fasting results. It features Dr. Kellyann, who explains why fasting on water and black coffee can backfire. She says it can cause your cortisol to spike. She introduces bone broth as the solution, which is packed with protein and doesn't break your fast. This allows you to stay supported and let go of fat. # Brand positioning Dr. Kellyann is presented as a brand focused on health and wellness solutions, particularly through the use of bone broth to improve fasting results and overall health. The brand positions itself as a provider of nutritious products that support the body during fasting, contrasting with traditional fasting methods that may lead to stress and depletion. The tone is informative and supportive, aligning with a lifestyle that values wellness and self-care. Dr. Kellyann aims to occupy a space in the consumer's mind as a provider of practical, science-backed nutrition advice. The brand pushes against the norm of restrictive fasting by promoting the use of bone broth to maintain bodily support. # Product Dr. Kellyann Bone Broth is advertised as a nutritional supplement designed to support the body during fasting without breaking the fast. It is presented as an alternative to fasting solely on water and black coffee, which can lead to cortisol spikes and fat retention. Dr. Kellyann Bone Broth is packed with protein and comes in various flavors, offering a delicious and convenient way to stay supported, rather than feeling stressed and depleted during a fasting window. The product is shown being prepared by adding the powder from a packet to hot water and stirring. A primary USP is its ability to allow the body to let go of fat while fasting, contrasting with the fat retention that can occur with traditional fasting methods. The product addresses the purchase barrier of potential stress and depletion during fasting by offering a nutritious alternative. # Visual style The ad has a polished and informative aesthetic, combining expert testimonials with user-generated content to build trust and credibility. The editing style includes quick cuts to showcase the product in action, interspersed with static shots of Dr. Kellyann delivering key messages. The production quality is a hybrid, featuring both professionally shot segments and casual, user-generated-style clips. This mix creates a balance between authority and relatability, targeting an audience that appreciates both expert advice and real-world testimonials. The pacing is moderate, with consistent cuts that maintain engagement without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Check the link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with shots of various ingredients going into a pot of soup, followed by images of water and coffee being poured into glasses. It's meant to hook the viewer with the claim that 90% of people are fasting wrong and introduces the problem of traditional fasting. The perspective is from the brand, highlighting a common misconception about fasting and setting the stage for their solution. The tone is attention-grabbing and slightly controversial. - 00:05–00:16 00:05–00:16 Dr. Kellyann addresses the audience directly, explaining that fasting on nothing but water and black coffee can backfire. She elaborates that this type of fasting can cause cortisol spikes because the body thinks there's a famine, leading it to hold on to fat tighter. The message is that traditional fasting methods may be counterproductive. The perspective is from Dr. Kellyann, an expert presenting the negative effects of common fasting practices. The tone is informative and slightly alarming, aiming to educate viewers about the pitfalls of traditional fasting. - 00:16–00:24 00:16–00:24 Dr. Kellyann continues, explaining that while you're trying hard to make it through your fasting window, your metabolism may be working against you. She then introduces a trick many fasters are now discovering. The intention is to transition from the problem to a solution, piquing the audience's interest. The perspective remains from Dr. Kellyann, who is setting up the introduction of the product as a beneficial alternative. The tone is hopeful, suggesting that there is a better way to approach fasting. - 00:24–00:31 00:24–00:31 The ad shifts to visual demonstrations of bone broth being prepared and consumed by various people. The message is that bone broth is a nutritious and delicious option that doesn't break your fast. The perspective shifts to customers, showing real people using and enjoying the product. The tone is positive and encouraging, reinforcing the idea that bone broth is an easy and effective addition to a fasting routine. - 00:31–00:39 00:31–00:39 Dr. Kellyann returns to explain that bone broth helps the body stay supported instead of feeling stressed and depleted, allowing it to let go of fat. The intention is to reinforce the benefits of bone broth as a fasting aid. The perspective is once again from Dr. Kellyann, who is emphasizing the positive outcomes of using the product. The tone is reassuring and motivating, aiming to convince viewers that bone broth is a superior fasting option. - 00:39–00:44 00:39–00:44 The ad shows more examples of bone broth being prepared. It reinforces the message that this is how you supercharge your fasting results. The visual is from the brand, demonstrating the ease and simplicity of incorporating bone broth into a fasting routine. The tone is enthusiastic and confident, driving home the idea that bone broth is a game-changer for fasting. - 00:44–00:48 00:44–00:48 The ad ends with Dr. Kellyann prompting viewers to check the link below to learn more. The intention is to provide a clear call to action, directing viewers to purchase or learn more about the product. The brand is giving viewers a clear next step. The tone is direct and actionable, aiming to convert interest into engagement or purchase.

# Ad summary The ad presents Dr. Kellyann's Bone Broth as a natural way to boost metabolism and provide targeted nutrition. It positions the product as a convenient and effective alternative to traditional dieting methods, emphasizing its collagen-rich protein, amino acids, and low sugar/carb content. # Brand positioning Dr. Kellyann is presented as a wellness brand that offers targeted nutrition solutions, specifically highlighting their bone broth as a product. The brand positions itself as an authority in the health and wellness space. It emphasizes a holistic approach to nutrition that works with the body rather than against it, countering traditional dieting methods that focus on calorie restriction. The brand aligns with a lifestyle that values wellness, convenience, and targeted nutrition. # Product Dr. Kellyann's Bone Broth is a collagen-rich protein supplement designed to boost metabolism and provide targeted nutrition. It comes in single-serving packets that can be mixed with hot water for a warm, soothing drink. The product is positioned as a convenient alternative to traditional dieting methods, as it provides amino acids and collagen-rich protein to help the body burn calories while digesting it. The bone broth is low in sugar and carbs, which is presented as a benefit for those seeking a healthy dietary supplement. It's targeted for those looking for targeted nutrition that works with their body. # Visual style The ad has a polished, commercial aesthetic with a mix of indoor and outdoor settings. The editing style uses quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is a hybrid of UGC-style shots and professionally filmed footage. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a close-up of bone broth powder being poured into a mug, then shows a box containing the product. The intention is to grab the viewer's attention by introducing the product. - 00:02–00:06 00:02–00:06 A woman is shown drinking from a glass, followed by a shot of her holding her stomach. The intention is to highlight the benefit of supercharging metabolism and the visual transition serves to underscore this effect. - 00:06–00:14 00:06–00:14 Animated graphics and visuals of a woman looking stressed are shown. The intention is to illustrate the negative impacts of traditional dieting, like cutting calories and skipping meals, setting up the product as a solution. - 00:14–00:22 00:14–00:22 The ad highlights Dr. Kellyann's Bone Broth, showing the product packaging and a woman drinking it. The intention is to introduce the product as a different approach to nutrition, emphasizing its collagen-rich protein content. - 00:22–00:27 00:22–00:27 Visuals of preparing the bone broth and a woman enjoying it near a pool are shown. The intention is to convey how easily it can be incorporated into a wellness lifestyle. - 00:27–00:32 00:27–00:32 Close-ups of the product packaging and a woman writing are shown. The intention is to highlight the lack of sugar, carbs, and crash. - 00:32–00:42 00:32–00:42 Dr. Kellyann is shown preparing and drinking the bone broth. She states that the wellness world is catching on to something she brought to the scene over a decade ago. She is presenting herself as an expert and innovator in the nutrition world. - 00:42–00:47 00:42–00:47 The ad ends with a shot of the product packaging and a CTA to click the link below before it sells out. The intention is to create urgency and encourage immediate purchase.

# Ad summary This ad promotes Dr. Kellyann bone broth for gut health, featuring testimonials and advice from Dr. Kellyann herself. # Brand positioning Dr. Kellyann positions itself as a health and wellness brand focused on providing products to improve gut health and overall well-being. The brand promotes the idea that a healthy gut lining is essential for nutrient absorption, reducing bloating, and supporting the body's natural repair processes. The brand aligns itself with a functional approach, promoting scientific benefits with a focus on natural ingredients and doctor-formulated products. The brand differentiates itself by highlighting that two cups of bone broth a day is all you need, positioning the products for convenience and efficacy. # Product The advertised product is Dr. Kellyann Bone Broth, available in various flavors like Classic Beef, Greek Lemon Chicken, French Onion, Thai Lemongrass, Classic Chicken, and Sriracha Chicken. Each packet contains collagen, glycine, and glutamine, key amino acids that support the gut lining's structure and renewal. The bone broth is promoted as a convenient and effective way to support gut health. It comes in powder form and is packaged in individual packets. Drinking two cups a day, one in the morning and one in the evening, is recommended to help the body repair and maintain itself. The bone broth is designed to gently wake up your digestion in the morning and let your gut heal while you sleep. By supporting a healthy gut lining, the product helps with nutrient absorption and reduces uncomfortable bloating. # Visual style The ad has a bright and clean aesthetic, combining polished commercial shots of Dr. Kellyann with UGC-style testimonials. The editing style includes a mix of quick cuts and static shots to maintain a fast pace. The production quality is a hybrid of professional and casual, making it feel accessible and trustworthy. The visuals are timed to the voiceover lines, creating a smooth audio-visual sync. Pacing is generally consistent, with some quick cuts during testimonials to maintain engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get yours through the link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad begins by showing two cups being filled with Dr. Kellyann Bone Broth, introducing the product and implying its ease of use. - 00:03–00:06 Dr. Kellyann explains that drinking two cups is all it takes to feel the difference, emphasizing the simplicity and effectiveness of the product. - 00:06–00:12 An animated graphic of the gut lining is shown, accompanied by the information that it renews itself every few days but needs the right raw materials, highlighting the product's relevance to gut health. - 00:12–00:19 Ingredients such as collagen, glycine, and glutamine are mentioned, followed by a shot of the powder being stirred into a cup, which implies that these components are essential for gut structure and support. - 00:20–00:25 It's stated that one cup is good, but two cups provide enough for the body to repair, not just maintain, reinforcing the idea of the two-cup regimen. - 00:25–00:34 The ad explains that drinking the bone broth in the morning wakes up your digestion, while drinking it in the evening helps your gut heal while you sleep, emphasizing the benefits of timing. - 00:34–00:41 User testimonials are shown demonstrating the product's ease of use and how a well-supported gut lining allows everything to start working better. - 00:41–00:47 Dr. Kellyann states that nutrients absorb more efficiently and uncomfortable bloating can calm down, indicating the broad benefits of the product. - 00:47–00:51 It's stated that this product is the foundation that helps everything else you're doing work better, emphasizing the product's central role in a health-focused lifestyle. - 00:51–01:07 The ad ends by stating to drink two cups every day and encourages viewers to get theirs through the link below and save big when they stock up, offering a call to action and an incentive to purchase.

# Ad summary A blonde woman endorses Dr. Kellyann bone broth powder and its various flavors, demonstrating how it may be added to many different recipes. A younger woman is shown holding a mug of something, potentially bone broth. # Brand positioning Dr. Kellyann’s bone broth powder seeks to occupy the space of the health-conscious consumer looking for an easy way to add protein, collagen and gut-supporting nutrients to their daily diet without adding additional calories, food or effort. The brand aligns itself with healthy eating, quick cooking, and variety, offering different flavors of bone broth powder. The brand pushes against the notion that healthy eating must require a ton of effort and time, and the powder provides a convenient and versatile way to eat healthy. Its brand positioning is functional, offering the benefits of high-quality protein, collagen, and gut-supporting nutrients. # Product Dr. Kellyann bone broth powder is a flavor enhancer that can be added to many different meals, even leftovers. The powder contains protein, collagen, and gut-supporting nutrients, adding nutrients and flavor without extra calories, food, or effort. The product is offered in Ramen Beef, Homestyle Mushroom, and Turmeric Ginger flavors. Bone broth powder is for anyone looking for a way to cook smarter and easily add nutrients to meals. # Visual style The ad has a UGC feel with some polished product shots. It features bright, natural light, and quick cuts, approximately 18 CPM, and has audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP HERE # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A younger woman holds up a mug and dances. - 00:01–00:05 The blonde woman tells her secret. - 00:05–00:10 The blonde woman explains how she cooks with bone broth, upgrading any recipe with nutrients. - 00:10–00:21 The blonde woman notes how bone broth can be added to soups, dips, veggies, and even leftovers, adding high-quality protein, collagen, and gut-supporting nutrients, without extra calories, extra food or extra effort. - 00:21–00:25 The different bone broth flavors are displayed: Ramen Beef, Homestyle Mushroom, and Turmeric Ginger. - 00:25–00:27 The blonde woman states how bone broth will make your same meals just healthier. - 00:27–00:32 The woman explains how people can choose their flavor below and get cooking smarter.

# Ad summary This ad showcases Dr. Kellyann's Bone Broth, highlighting three distinct ways to incorporate it into your daily routine. The ad emphasizes the convenience, protein content, and collagen benefits. It suggests a quick, on-the-go latte replacement, a flavor and nutrition booster for cooking, and a post-workout recovery drink, presenting the product as a versatile and healthy addition to any lifestyle. # Brand positioning Dr. Kellyann presents itself as a health and wellness brand that prioritizes convenience and nutritional value. The brand aims to occupy the space of a modern, accessible superfood, aligning with a lifestyle that values easy solutions for maintaining health and energy. It pushes against the norm of time-consuming traditional bone broth preparation by offering a product that is quick, portable, and hassle-free. The brand positioning is both functional (providing protein and collagen) and emotional (promoting a feeling of well-being and ease). # Product Dr. Kellyann Bone Broth is a powdered bone broth product packaged in individual serving packets. It is available in Classic Chicken and Thai Lemongrass flavors. The powder contains 15-16 grams of protein and collagen, is keto and paleo friendly, and is made with grass-fed bovine collagen. USPs include its convenience (easy to carry and prepare), versatility (can be used as a drink, added to cooking, or as a post-workout supplement), and nutritional benefits (high in protein and collagen without added fat or fillers). The ad showcases how it can be easily mixed with hot water for a warm latte-like drink, sprinkled into rice, vegetables, or soups for added flavor and nutrition, or consumed post-workout to support lean muscle. The ad addresses purchase barriers by emphasizing the product's convenience (no prep, no mess) and health benefits (protein, collagen, no caffeine crash). # Visual style The ad has a bright and clean aesthetic, with a mix of close-up product shots and lifestyle visuals. The editing style features quick cuts to maintain a fast pace, combined with static shots for product demonstrations. The production quality is a hybrid, blending polished commercial elements with a UGC feel, giving it a relatable and authentic tone. The pacing is consistent, with a moderate number of cuts per minute, synchronized with voiceover lines and actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action CLICK BELOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up shot of a hand stirring a brown liquid in a clear mug, setting the stage for a discussion about protein intake. - 00:02–00:06 00:02–00:06: A woman, presumably Dr. Kellyann, pours bone broth powder from a green packet into a white mug. The message conveyed is a solution to the problem of how to use bone broth every day. - 00:06–00:16 00:06–00:16: She highlights the product's ease of use by pouring the powder into a mug, adding hot water, and stirring it with a frother. It is presented as a warm latte replacement with no prep or mess. - 00:16–00:19 00:16–00:19: She sips the bone broth, emphasizing the protein and collagen benefits on the go. The tone is casual and friendly. - 00:19–00:27 00:19–00:27: The ad transitions to showing the product being used in cooking. She sprinkles the powder into rice, veggies, or soups, adding flavor and nutrition without added fat or fillers. - 00:28–00:35 00:28–00:35: The ad highlights the bone broth as a post-workout drink, emphasizing that one pouch has 16 grams of protein plus collagen to support lean muscle. The product is ready in 30 seconds. - 00:35–00:42 00:35–00:42: The ad circles back to the concept of replacing a late afternoon coffee with bone broth, touting it as comforting, savory, and satisfying without the caffeine crash. - 00:42–00:47 00:42–00:47: Dr. Kellyann reiterates that using the bone broth is her ritual, and it makes feeling good easier. The tone is conversational and personal. - 00:47–00:54 00:47–00:54: A direct call to action appears, encouraging viewers to click the link below and head to drkellyann.com to start their own ritual.

# Ad summary This ad demonstrates how to use Dr. Kellyann Bone Broth powder mix in a mug and highlights its benefits. # Brand positioning Dr. Kellyann presents itself as a provider of convenient health and wellness solutions. The brand focuses on bone broth products that are easy to incorporate into daily routines. By highlighting ease of use and a variety of flavors, Dr. Kellyann positions itself as a simple and accessible option for those seeking a health reset without complicated routines. # Product The Dr. Kellyann Bone Broth is a powder mix designed to be added to hot water. It comes in various flavors, including Classic Chicken, Classic Beef, Thai Lemongrass, French Onion, and Sriracha Chicken. Marketed towards consumers looking for a quick and easy way to support their gut, energy, and metabolism, each packet contains collagen, amino acids, and electrolytes. The product aims to offer a simple alternative to pills and complicated routines, requiring just one cup in the morning and one at night. # Visual style The ad features a clean, bright aesthetic with a focus on simplicity and ease of use. The editing style includes quick cuts and smooth transitions, which keeps the pace engaging. The production quality is polished and commercial, lending credibility to the product. Visual motifs include close-ups of the product being prepared and consumed, emphasizing its convenience. The pacing is consistent throughout, with cuts timed to the beat of the music. The overall tone is positive and encouraging. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP HERE # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a close-up of a mug being filled with liquid and the text overlay emphasizes simplicity and effectiveness. The message is that positive change can be achieved with a simple habit. - 00:04–00:07 00:04–00:07 The creator introduces the bone broth as part of her morning routine. This establishes the product as a convenient part of a daily routine. - 00:07–00:12 00:07–00:12 The ad lists the key benefits of the product, such as collagen, amino acids, and electrolytes, to support gut health, energy, and metabolism. This communicates the product's health benefits directly to the viewer. - 00:12–00:14 00:12–00:14 The instructions for preparing the drink are provided: heat, sip, and done. The steps demonstrate how simple and quick it is to prepare and consume the product. - 00:14–00:21 00:14–00:21 The benefits of using bone broth over pills or complicated routines are reiterated and emphasizing ease of use by consuming one cup in the morning and one at night. This addresses a common barrier of entry for health supplements, simplifying the user's experience. - 00:21–00:25 00:21–00:25 The ad reinforces the idea of a small habit making a big difference. This reinforces the product's ease of use and potential impact on health. - 00:25–00:27 00:25–00:27 The ad presents a group toast with the product, creating a sense of community. The moment suggests shared enjoyment and social validation of the product. - 00:27–00:32 00:27–00:32 The ad concludes with the brand logo and a call to action. This provides direct instructions on how to purchase the product.

# Ad summary This ad promotes Dr. Kellyann's bone broth as a 21-day diet solution for weight loss and skin rejuvenation. It shows the ease of preparation and highlights the benefits of losing up to 15 pounds and 4 inches. The ad emphasizes that it’s possible to turn back the clock on your skin with this bone broth. # Brand positioning Dr. Kellyann is positioned as a provider of health and wellness products, particularly bone broth, that focuses on the benefits of collagen and nutrient-rich foods. The brand aligns with a lifestyle that promotes health, wellness, and anti-aging, pushing against the norm of complicated diets and calorie counting. It emphasizes a functional approach to wellness by highlighting simplicity and nutritional benefits, while also appealing to emotional desires like feeling youthful and losing weight without strenuous effort. Dr. Kellyann products focus on making nutritious food convenient and accessible, fitting into a busy, health-conscious lifestyle. # Product Dr. Kellyann's Bone Broth is a diet solution designed to promote weight loss and improve skin health within 21 days. The product comes in powder form, packaged in individual packets, and is available in Classic Chicken, Greek Lemon Chicken, and Classic Beef flavors. To use the bone broth, one simply pours the powder into a cup, adds hot water, and stirs. The diet involves drinking two cups of bone broth daily for 21 days without requiring calorie counting. The bone broth contains collagen, which may improve skin health, and the product is marketed as a way to "turn back the clock on your skin." The product is designed to flood the body with powerful nutrients and promotes an easy, hassle-free approach to weight loss and anti-aging. # Visual style The ad has a polished UGC feel, with clear visuals and simple editing. The cuts are timed to match the voiceover, creating audio-visual sync. The ad has bright lighting and natural textures, focusing on the product and its preparation. The pacing is consistent, with quick cuts to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action CLICK LEARN MORE BELOW # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with the voiceover asking if you want to lose weight and inches in just 21 days. - 00:05–00:13 The ad shifts to mentioning the Dr. Kellyann bone broth diet, followed by how this diet doesn’t require calorie counting, and can flood your body with nutrients. - 00:13–00:20 The ad highlights the need to drink two cups a day, and then shifts to the incredible weight loss results. - 00:20–00:23 To conclude the ad mentions how the user can turn back the clock on their skin.

# Ad summary The ad features a woman showcasing Dr. Kellyann's Chicken Bone Broth as a healthy and convenient between-meal option. She highlights its collagen, gelatin, and amino acid content, as well as its quick preparation time compared to traditional bone broth. # Brand positioning Dr. Kellyann aims to occupy the space of a wellness and health-focused brand. It aligns with a lifestyle that values easy, nutritious choices for overall well-being. The brand targets those looking for convenient health solutions, specifically bone broth that can be prepared quickly. Its positioning is both functional (providing nutrients) and emotional (supporting well-being). # Product Dr. Kellyann's Chicken Bone Broth is presented as a convenient and healthy between-meal option. It comes in individual packets that can be quickly mixed with hot water. It is marketed for those looking for a nutritious alternative to unhealthy snacks. The ad specifies that it is made from a slow-simmered broth made from bones and connective tissues, making it rich in collagen, gelatin, and amino acids like glycine and glutamine. A key USP is its convenience, as it can be prepared in minutes compared to traditional bone broth that takes hours to make. The product is marketed as supporting skin, gut, and joint health. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear shots. The editing style involves quick cuts and some static shots to keep the pacing engaging. The production quality is high, giving it a commercial feel, and the cuts are timed to some of the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman introduces herself as someone who is all about health and wellness. - 00:04–00:12 She shows a box of Dr. Kellyann's Chicken Bone Broth and states that it doesn't get easier than this. - 00:12–00:20 She opens the box, explaining she has been trying to be more mindful of what she has between meals. - 00:20–00:27 She shares that, instead of reaching for random snacks, she likes to have something that actually supports her body. She identifies Dr. Kellyann's Chicken Bone Broth as a great option. - 00:27–00:32 She notes that Dr. Kellyann's Chicken Bone Broth is rich in collagen, gelatin, and amino acids like glycine and glutamine. - 00:32–00:36 She mentions that traditional bone broth can take hours to make, which is why she likes these Dr. Kellyann bone broth packets. - 00:36–00:40 The video shows her preparing Dr. Kellyann's Chicken Bone Broth with hot water and drinking it, saying that it supports skin, gut, and joints.

# Ad summary This ad is for Dr. Kellyann's Mexican Tortilla Bone Broth. It starts by posing the question of loving Mexican food and hating how you feel after, then offering the bone broth as a solution to still enjoy tortilla night. # Brand positioning Dr. Kellyann is presented as a health-focused brand that provides functional food products to support wellness goals. The brand is positioned for consumers who want to enjoy traditionally indulgent foods without the negative side effects. The brand prioritizes digestive health, suggesting a focus on holistic well-being. By offering a bone broth version of a tortilla soup, the brand aligns with health-conscious consumers who don't want to fully eliminate favorite foods but seek healthier alternatives. # Product Dr. Kellyann's Mexican Tortilla Bone Broth is presented as a healthy alternative to traditional tortilla soup that allows you to enjoy the taste without the negative side effects. It is bone broth in a Mexican Tortilla flavor profile, made with bone broth to support digestive health. The packaging highlights that it contains 100 calories and 16 grams of protein. This product is for anyone who loves the taste of Mexican tortilla soup but wants a healthier, gut-friendly option. # Visual style The ad uses a blend of product photography and a colorful, hand-drawn illustration style to evoke a festive and inviting atmosphere. The illustration has a soft, slightly blurred effect, reminiscent of digital painting. The overall visual tone is warm and inviting, aimed at capturing the joyful essence of a Mexican fiesta while promoting a healthy product. # Hooks Headline: for the woman who loves Mexican food... But hates how she feels after. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by pointing out the common dilemma of loving Mexican food but feeling unwell afterward. This is from the perspective of the brand, setting up a relatable problem for the target audience. - It then introduces the Dr. Kellyann's Mexican Tortilla Bone Broth as a solution, offering a way to enjoy tortilla night without the negative consequences. This is also from the brand's perspective, presenting their product as the answer to the problem. - The ad visually reinforces this solution by showing a happy couple dancing at a fiesta, suggesting that the bone broth allows them to enjoy Mexican culture and food comfortably. This is from the imagined perspective of customers enjoying the product.

# Ad summary This ad promotes Dr. Kellyann's Bone Broth featuring a creator. The ad presents the bone broth as a beauty and protein elixir and emphasizes its high collagen and protein content, highlighting the benefits for skin and overall health. # Brand positioning Dr. Kellyann's is positioned as a health and wellness brand that caters to individuals interested in beauty and health elixirs. The brand emphasizes the functional benefits of its bone broth product, such as collagen and protein content, aligning with a lifestyle focused on achieving daily protein goals and skincare. The brand sets itself apart by offering a convenient and palatable bone broth product that simplifies healthy routines, contrasting with the effort required to prepare homemade bone broth. # Product Dr. Kellyann's Bone Broth is presented as a beauty and protein elixir. It is a slow-simmered broth made from bones and connective tissue, naturally rich in collagen and gelatin. The broth also contains amino acids like glycine and glutamine and provides 16 grams of protein per serving. The Greek Lemon Chicken flavor is highlighted as a tasty option. Its convenience as a mix-and-sip drink makes it easy to incorporate into daily routines to hit daily protein goals and improve skin health. The product comes in packets. # Visual style The ad has a polished UGC feel with bright, natural lighting and simple cuts. The production quality leans toward a hybrid of UGC and a commercial, supporting a casual and approachable tone. The pacing is consistent, and the camera is static. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator starts by addressing viewers who want to be a 'bone broth girly' but are hesitant. - 00:03–00:07 The creator introduces Dr. Kellyann's Bone Broth as a beauty and protein elixir. - 00:07–00:12 The creator defines bone broth as a slow-simmered broth made from bones and connective tissue. - 00:12–00:17 The creator highlights that bone broth is rich in collagen, gelatin, and protein. - 00:17–00:20 She emphasizes that bone broth contains amino acids like glycine and glutamine. - 00:20–00:28 The creator shares that she drinks it every day and many others do too because of collagen and the broth’s benefits for skin. - 00:28–00:33 The creator notes there are 16 grams of protein in one serving, which makes hitting daily protein goals much easier. - 00:33–00:37 The creator states she struggles with hitting her daily protein goals without this. - 00:37–00:42 The creator shares that her favorite flavor is Dr. Kellyann’s bone broth, the Greek Lemon Chicken, and that it is so good. - 00:42–00:45 The creator points out that all you have to do is mix and sip. - 00:46–00:49 The creator hopes she has influenced people to get on the bone broth train.

# Ad summary This ad promotes Dr. Kellyann's Bone Broth, specifically the Greek Lemon Chicken flavor. The ad highlights the product's ability to help women combat bloating. # Brand positioning Dr. Kellyann is presented as a health and wellness brand focused on providing products that support women's health, specifically targeting issues like bloating. The brand is positioned in the health and wellness market with an emphasis on natural ingredients and specific health benefits. The brand is targeting people who are looking to eliminate bloating. # Product Dr. Kellyann's Bone Broth in Greek Lemon Chicken flavor is a powdered bone broth drink mix designed to be a convenient and flavorful way to get the benefits of bone broth. The ad highlights that each packet contains 16g of protein and 5g of collagen. It comes in individual packets. The packaging states it is "Slow-Simmered for Full Flavor" and "Made with Organic Vegetables and Sea Salt." # Visual style The ad features a clean and bright visual style with a focus on product presentation. The color palette is warm and inviting, using yellow and tan tones to create a sense of health and wellness. The composition is simple and direct, highlighting the product and its benefits. # Hooks Headline: BE THE WOMAN WHO BEATS BLOAT. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a statement that encourages the viewer to be the woman who beats bloat. This is conveyed from a brand perspective, aiming to empower women to take control of their health and overcome bloating issues. - The focus shifts to the product itself, showcasing Dr. Kellyann's Bone Broth in Greek Lemon Chicken flavor. The brand is highlighting the product as the solution to the problem of bloating. It includes shots of the packaging and nutrition facts.

# Ad summary This image ad for Dr. Kellyann's Tuscan Tomato Bone Broth uses a landscape image of Tuscany as a backdrop for the product presentation. The ad highlights the convenience of enjoying the tastes of Tuscany without the need to travel, positioning the bone broth as a readily available and health-conscious way to experience those flavors. # Brand positioning Dr. Kellyann is presented as a provider of health-conscious food products, specifically bone broth, that aims to deliver both flavor and nutritional benefits. The brand positions itself as a convenient way to enjoy exotic flavors like those of Tuscany from the comfort of one's home, eliminating the need for travel. The brand values convenience and health, as evidenced by the focus on easily accessible and nutritious bone broth. The brand is breaking from typical food norms by promoting health-focused bone broth, which is presented as a flavorful and accessible dietary choice. # Product The featured product is Dr. Kellyann's Tuscan Tomato Bone Broth, a convenient and nutritious beverage presented in both a carton box and a single-serving pouch. The broth is highlighted for being 'Slow-Simmered for Full Flavor', suggesting a careful and traditional preparation method. It is designed for anyone seeking a quick and healthy meal or snack option, delivering 90 calories and 16 grams of protein per serving. Key features include its Tuscan tomato flavor, nutritious content, and easy-to-use packaging. The packaging copy emphasizes the broth's caloric value and protein content, catering to health-conscious consumers. The ad aims to overcome purchase barriers by highlighting the convenience and flavor of a typically time-consuming and bland product. # Visual style The ad has a vintage, nostalgic aesthetic, resembling an old travel postcard or poster. The production quality looks digitally illustrated with simulated textures, suggesting a hand-drawn quality. The primary visual motif is the idyllic Tuscan landscape, which serves as a backdrop for the product. The image treatment includes a slightly faded color palette, enhancing the vintage feel. Typography is integrated in a classic, readable style, fitting with the overall theme. The ad uses a platform-mimicking style, as it mimics the look of an old travel postcard, creating a sense of familiarity and stop power in the feed. # Hooks Headline: Taste Tuscany No Travel Required. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image opens with a scene of the Tuscan countryside, immediately establishing a sense of place and setting the stage for the advertised product. This evokes a sense of wanderlust and the promise of experiencing the tastes of Tuscany without needing to travel, told from a broad, scenic perspective. - The focus shifts to the product itself, showcasing Dr. Kellyann’s Tuscan Tomato Bone Broth in both its carton and pouch forms. This product-focused beat introduces the solution to the desire for a taste of Tuscany, presenting it as a convenient and healthy option. The perspective comes from the brand, highlighting the product's key features and nutritional benefits. - Finally, the ad concludes with the brand’s signature and a concise summary of the product, Tuscan Tomato Bone Broth from Dr. Kellyann. This reinforces the brand's name and product offering, grounding the idyllic scenery with a clear callout to the specific item being advertised from the brand's perspective.

# Ad summary This ad features a woman in her kitchen describing how Dr. Kellyann's Bone Broth powder has made her intermittent fasting journey much easier. She explains how the bone broth is fasting-friendly, uses clean ingredients, is gut-friendly, and tastes delicious. She adds the powder to a mug of hot water, drinks it, and raves about the taste. # Brand positioning Dr. Kellyann is presented as a wellness brand focused on making healthy habits sustainable and accessible for everyday people. The ad emphasizes the brand's ability to make intermittent fasting easier, more enjoyable, and less boring. The brand uses natural ingredients and is aligned with healthy living and gut health. The brand bucks category norms by framing bone broth as a convenient and tasty drink, rather than a complex cooking ingredient. The brand positioning is both functional, due to its convenience and nutritional benefits, and emotional, due to the ease and enjoyment it brings to the fasting experience. # Product Dr. Kellyann's Bone Broth powder is a convenient and fasting-friendly way to make intermittent fasting easier and more enjoyable. The product is designed for individuals who want to experience the health benefits of fasting but find it challenging to sustain. The powder, which can be added to hot water, is made with clean, gut-friendly ingredients and tastes delicious. Its USPs include its convenience, health benefits, and palatable taste. The powder helps to address the pain point of fasting being boring and hard, offering a tasty alternative to plain black coffee. This is worth trying or buying for those who seek an easy way to maintain their fasting routine while ensuring they consume healthy and natural ingredients. # Visual style The ad has a bright and polished aesthetic, typical of modern lifestyle content. The video uses static shots with smooth transitions, creating a seamless viewing experience. The production quality is high, giving off a polished commercial feel, though it maintains a relatable UGC touch through the creator's direct address. The pacing is moderate and consistent at roughly 17 cuts per minute, which supports the casual yet informative tone. The audio-visual sync is well-coordinated, with some text overlays timed to coincide with voiceover emphasis. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 If you are someone who has wanted to try intermittent fasting, but you just felt like you couldn't do it, I have a solution for you. - 00:05–00:14 00:05–00:14 I have been intermittent fasting for several years now because of all of the amazing health benefits it provides. And honestly, sometimes it gets boring and kind of hard. - 00:14–00:20 00:14–00:20 That is why I am so excited that I got my hands on Dr. Kellyann's Bone Broth that is fasting friendly. - 00:21–00:27 00:21–00:27 Not only is this going to help me with my fasts, but could it get any easier than adding this to hot water? - 00:28–00:37 00:28–00:37 Everyone in my family was just very sick, and I like to fast when there's sickness in my house and this would have come in very handy when I was trying to do those fast. - 00:40–00:47 00:40–00:47 The other great thing that I love is that this uses all clean ingredients. It's gut friendly. - 00:47–00:50 00:47–00:50 and it tastes delicious. - 00:52–00:54 00:52–00:54 Oh my gosh, so much better than plain black coffee. - 00:55–01:04 00:55–01:04 Let's also be real. I wasn't the best during the holidays or this winter storm when I was stuck inside eating all the snow snacks. This is going to come in clutch these next few weeks. - 01:04–01:07 01:04–01:07 So good. Oh my gosh, you guys, it is seriously so good. - 01:08–01:11 01:08–01:11 This is something I'm never going to allow myself to run out of. - 01:11–01:18 01:11–01:18 So if you are someone who already does intermittent fasting or have been considering intermittent fasting, this is going to be something that you're going to want to have on hand. - 01:19–01:20 01:19–01:20 Oh my gosh, again, so good.

# Ad summary This ad features a person holding a box of Dr. Kellyann Bone Broth French Onion flavor and a cup of bone broth. The ad highlights that the product contains 0g of fat, 15g of protein, and is non-GMO, keto-friendly, and paleo-friendly. # Brand positioning Dr. Kellyann is presented as a health and wellness brand that emphasizes the benefits of bone broth. The brand is positioned for health-conscious consumers interested in products that are high in protein, low in fat, and free of GMOs. It also caters to individuals following specific diets like keto and paleo, which positions it as a health-conscious choice for those seeking dietary support. The brand promotes functional benefits through its product features, highlighting its nutritional content and dietary compatibility. # Product The product is Dr. Kellyann Bone Broth in French Onion flavor. It is packaged in a yellow box with a picture of a cup of bone broth on it. The bone broth is made with grass-fed bovine collagen. The packaging highlights that each serving contains 0g of fat and 15g of protein, and that the product is non-GMO. It is also labeled as keto-friendly and paleo-friendly. Each box contains 7 packets and weighs 5.090z (144g). The product is advertised as a convenient and healthy option for those looking to increase their protein intake while adhering to specific dietary restrictions. # Visual style The ad has a clean, lifestyle-focused aesthetic with a focus on the product and the person using it. The lighting is natural, and the image appears to be taken in a home kitchen, giving it an approachable feel. The overall visual style suggests a blend of health and lifestyle, emphasizing the ease of incorporating the product into daily routines. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The person in the ad holds the product box and a cup, presenting the bone broth as a consumable item, conveying a personal endorsement of the product.

# Ad summary A creator shares her morning routine and showcases products from Dr. Kellyann, including Bone Broth, Lemon Sips Collagen Beauty Drink, and frozen protein pancakes. # Brand positioning Dr. Kellyann promotes functional wellness products designed to streamline healthy routines. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective solutions for those looking to support weight loss, increase protein intake, and improve skin elasticity. The brand's focus on easily incorporated products for overall physical and mental well-being, speaks to individuals who value both functional benefits and the ease of integration into their daily lives, appealing to those who desire a simplified path to self-care. # Product Dr. Kellyann's Bone Broth is a powdered drink mix designed to support weight loss without hunger and increase protein intake. It is packaged in single-serve packets for convenient daily use. The ad explicitly mentions flavors available, including Classic Chicken, as well as a variety pack. Dr. Kellyann's Lemon Sips Collagen Beauty Drink is a powdered drink mix intended to restore skin elasticity with collagen peptides. It is consumed as a daily supplement to address the needs of postpartum skin recovery. Both are designed to be easily mixed into hot or cold water. The frozen protein pancakes are advertised as a balanced, healthy breakfast option, with the ad highlighting that they can be quickly heated in the microwave for convenience. # Visual style The ad has a polished commercial feel with a focus on showcasing a bright and clean lifestyle. The editing style includes smooth transitions and static shots. The production quality is high-end, with a consistent focus on a bright, white color palette. The estimated pacing is around 15 CPM, which creates a relaxed rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Stay tuned for more of my postpartum journey. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator wakes up in bed and states that her postpartum bounce back is in full swing and will show what she’s been doing every morning. - 00:05–00:08 She clarifies her postpartum recovery goals are to help her recovery and feel her best mentally and physically. - 00:08–00:15 Acknowledging the difficulty of set routines with a newborn, she notes that incorporating her past routines into her daily life when possible has helped her. - 00:15–00:18 She states that it is as simple as making her bed every single morning and feeling good physically. - 00:18–00:24 She has been drinking Dr. Kellyann’s Bone Broth every morning before coffee. - 00:24–00:29 She claims it supports weight loss without hunger and is an easy way to get more protein. - 00:29–00:31 She shares that it is convenient and easy to make. - 00:31–00:36 She mixes the Dr. Kellyann Bone Broth packet into hot water. - 00:36–00:41 She says you could add spices or herbs to boost the flavor, but she likes how it tastes. - 00:41–00:47 She recommends the variety pack so people can try each flavor before committing. - 00:47–00:50 She states after bone broth, she gets in her other supplements and vitamins. - 00:50–00:59 She states the Lemon Sips Collagen Beauty Drink helps aid in restoring skin elasticity, which she needs right now being postpartum. - 00:59–01:02 She drinks it while taking her other vitamins and supplements. - 01:02–01:17 Finally, she tries to have a well-balanced and healthy breakfast and shows protein pancakes with fruit and honey. - 01:17–01:19 She mentions that she will be sharing more of her postpartum journey and to stay tuned.

# Ad summary This ad features a blonde woman standing in her kitchen promoting Dr. Kellyann's Bone Broth. She claims it helps meet skincare goals from the inside out and is an easy add-in to her routine. The ad emphasizes the 16 grams of protein per packet and other benefits of bone broth for skincare. # Brand positioning Dr. Kellyann promotes a holistic approach to health, wellness, and beauty from within using bone broth as a central product. The brand values simplicity, ease, and wellness, positioning its bone broth products as an accessible way to achieve overall health and beauty goals. The brand appeals to a consumer looking for simple, convenient solutions for their beauty and wellness routines. # Product Dr. Kellyann Bone Broth is a slow-simmered broth made from bones and connective tissue, naturally rich in collagen, gelatin, and amino acids. Each packet contains 16 grams of protein, promoting fullness between meals and supporting skin elasticity and hydration. The product is designed for anyone seeking an easy way to boost their daily protein intake and achieve clearer, healthier, glowing skin from the inside out. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing includes a split screen and quick cuts that sync with the voiceover. The use of B-roll footage (making the bone broth) is synced with the audio. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Visit dr.kellyann.com for more info. # Point of view - [object Object] # Storyline - 00:00–00:05 The woman presents Dr. Kellyann's Bone Broth as a solution for protein and skincare goals. - 00:05–00:14 She explains bone broth is made from bones and connective tissue, rich in collagen, gelatin, and amino acids. - 00:14–00:21 She explains how it has been used for centuries as a wellness staple, before she then explains that a big reason to use bone broth is for skin support. - 00:21–00:24 She explains how she wants to do anything to support her skin, as the video shows her making and drinking a cup of bone broth. - 00:24–00:29 The woman then states that collagen helps support skin elasticity and hydration, characterizing the broth as a beauty from within routine. - 00:30–00:35 Speaking from a position of identification with the viewer, she says that if you are working towards clear, healthy, glowing skin, bone broth is an easy add-in. - 00:35–00:39 She explains that drinking this broth is like meeting her skincare goals from the inside out. - 00:39–00:56 She then promotes how warm, savory, and comforting it is before continuing to state that each packet contains 16 grams of protein, helping promote being full between meals. - 00:56–01:07 She ends the video by promoting Dr. Kellyann's Bone Broth Packets and her website.