How DraftKings Sports Advertises on Meta

# Ad summary This ad from DraftKings Sports encourages new DraftKings Customers to spend $5 to get $100 in bonuses that will be paid over 21 days, in the user's state. # Brand positioning DraftKings Sports is presented as an established and well-known sports betting platform that is trying to attract new customers. The brand aligns with the excitement and engagement of sports, particularly basketball, as indicated by the 'playoff hoops' mention. DraftKings seems to follow the norm of offering incentives to attract new users, with a functional positioning focused on providing bonuses and opportunities to bet on sports. # Product The product being advertised is a promotional offer from DraftKings Sports for new customers. By spending $5, new users can receive $100 in bonuses. These bonuses are distributed over 21 days and are intended for use on the DraftKings platform for sports betting, specifically during the playoff hoops season. The ad aims to overcome the barrier of initial investment by offering a significant bonus in return for a small spend. This encourages users to try the platform with reduced risk, given the potential return. # Visual style The ad uses a clean, direct visual style with bold typography and bright colors to highlight the offer. The production quality appears to be mid-range, with a focus on clear messaging over high-end aesthetics. The image treatment includes color adjustments to make the text stand out, and the overall layout is designed for quick scannability, fitting well within a social media feed where users are rapidly scrolling. # Hooks Headline: SPEND $5 GET $100 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a clear incentive for new DraftKings customers: spend $5 and get $100 in bonuses. This is intended to immediately grab attention by promising a high return on a small investment. The brand is presenting this message. - The ad specifies that the bonuses are paid out over 21 days, setting an expectation for how the bonus will be distributed. The brand is giving key details of the offer to manage expectations. - The ad highlights 'DraftKings. Playoff Hoops. Now in your state' indicating the offer is relevant to the current basketball season and available to users in their specific location. The brand is emphasizing relevance to time and place in order to enhance the offer's appeal. - The ad includes legal disclaimers, providing necessary information about the terms and conditions of the offer. The brand is fulfilling regulatory requirements and ensuring transparency.

# Ad summary DraftKings ad promoting an offer for new DraftKings customers to spend $5 and get $100 in bonuses. The ad features Dave Portnoy. # Brand positioning DraftKings aims to be a leading sports entertainment and gaming brand, offering users the opportunity to engage with their favorite sports through fantasy sports contests, sports betting, and iGaming. The brand positions itself as innovative and accessible, providing platforms for both casual fans and seasoned bettors to participate in sports-related activities. By partnering with well-known sports figures, DraftKings integrates its brand into the broader sports culture and attracts a wide audience of sports enthusiasts. The brand seeks to be top-of-mind for anyone looking to add excitement to watching sports. # Product The product advertised is a DraftKings offer for new customers. New DraftKings customers can spend $5 and get $100 in bonuses. The ad promotes DraftKings Playoff Hoops in the user's state. The offer is paid over 21 days. DraftKings Predictions is a CFTC-registered Introducing Broker and NFA member. Event contract trading involves substantial risk of loss and is not suitable for everyone. $5+ first-time trade reg. Max $100 issued as non-withdrawable Predictions Dollars that expire in 1 year. Reward issued as $25 in Predictions Dollars every 7 days upon login for 21 days. # Visual style The ad has a clean and modern visual style with bright colors and clear typography. The layout is simple and easy to follow, with a clear hierarchy of information. The ad uses a combination of text and graphics to convey its message. The ad is highly polished. # Hooks Headline: SPEND $5 GET $100 IN BONUSES # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a DraftKings logo and "SPORTS" to set the context. The message highlights the company's purpose and ties into the following offer. - The advertisement continues by telling new DraftKings customers to "SPEND $5 GET $100 IN BONUSES", which incentivizes users to join the platform. - Dave Portnoy is shown in the ad as the face of the product. This lends credibility to the ad and encourages users to sign up. - The advertisement concludes by telling users that DraftKings Playoff Hoops is now in their state. This encourages users to take advantage of the platform.

# Ad summary This ad features Uncle Joey Diaz partnering with DraftKings sportsbook to promote a limited time offer for new customers to bet $5 and get $100 in bonus bets instantly. # Brand positioning DraftKings is presented as a leading sports betting platform that partners with cultural figures like Uncle Joey Diaz to reach and appeal to a broad audience of sports fans. The brand aims to occupy a space of trust and familiarity by aligning with recognizable personalities. DraftKings differentiates itself by offering incentives and promotions such as bonus bets to attract new customers, positioning itself as a fun and accessible platform for both experienced and novice bettors. The brand adopts a functional approach, focusing on ease of use, promotional value, and the excitement of sports betting. # Product DraftKings Sportsbook is an online platform where users can place bets on various sports events. In this ad, the focus is on a limited-time offer for new customers: bet $5 and get $100 in bonus bets instantly. This offer aims to reduce the barrier to entry for potential new users, encouraging them to try the platform with a low initial investment. The promotional deal serves as a USP, attracting new users who are looking for value and immediate rewards. The ad encourages potential users to participate in sports betting, suggesting the thrill of winning bonus bets instantly. # Visual style The ad has a casual, conversational aesthetic. The video appears to be professionally shot but maintains a raw, unpolished feel due to the focus on the speaker and minimal background elements. Editing is minimal with static shots. The production quality is simple but clear, designed to convey a direct and relatable message from Uncle Joey. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Uncle Joey Diaz introduces himself as a DraftKings spokesperson and announces an offer. - 00:03–00:09 Uncle Joey encourages viewers to get involved with DraftKings for baseball season. - 00:09–00:18 Uncle Joey says he has partnered with DraftKings to share an "incredible offer." - 00:18–00:24 Uncle Joey explicitly states the offer, “Bet $5, get $100 in bonus bets instantly."

# Ad summary A male is advertising for Draft Kings Sportsbook. If new customers bet $5, they get $100 in bonus bets instantly. # Brand positioning DraftKings Sportsbook is presented as an approachable, rewarding platform for sports betting. The ad emphasizes the immediate benefits of joining, highlighting the potential for new customers to quickly gain bonus bets. The brand aligns with a tone of fun and opportunity. DraftKings promotes a functional offering with the chance to get bonus bets. # Product The product advertised is the DraftKings Sportsbook app, specifically for new customers. The ad promotes an offer where new users who bet $5 get $100 in bonus bets instantly. This promotion aims to lower the barrier to entry for new users, enticing them to try the app with the potential for immediate bonus rewards. The offer is a limited promotion aimed at attracting new sign-ups. # Visual style The ad's aesthetic is casual and the production quality is high. The pacing is consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The male introduces himself. - 00:03–00:08 The male introduces the Draft Kings promo, betting $5 gets $100 in bonus bets. - 00:08–00:12 The male tries to make a basket and says if he does, "the crown is yours".

# Ad summary This ad ranks the teams in the NFC North based on their start through the first four games of the season. # Brand positioning This ad does not feature a brand; it is a sports information ad and does not include brand values or positioning. # Product This ad ranks the four teams in the NFC North (Chicago Bears, Detroit Lions, Minnesota Vikings, and Green Bay Packers) based on their opponents in the first four games of the season. Each team's schedule for weeks 1-4 is visually compared to the others to demonstrate relative schedule difficulty. # Visual style The visual style is a clean infographic. The colors are bold, and the text is easy to read. The logos of each team are clearly displayed. # Hooks Headline: BEST START IN NFC NORTH? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The graphic opens with the question of who had the best start in the NFC North, presented from the perspective of a sports news outlet, immediately grabbing the attention of sports fans. - The schedules of the four teams are then compared, with the NFL team members and logo colors visually representing which team each player plays for. This visually presents the information for the audience in a way that lets them draw their own conclusions.

# Ad summary This ad promotes DraftKings with an offer for new customers to bet $5 and get $100 instantly in bonus bets. NHL Analyst Paul Bissonnette is featured in the ad. # Brand positioning DraftKings is positioned as a leading sports betting platform, officially partnered with the NHL's Stanley Cup Playoffs. The brand aims to occupy the space of a reliable and exciting betting experience for sports fans, offering opportunities to engage with their favorite games and teams. They foster a functional, accessible, and trustworthy platform for both new and experienced bettors, enhancing the thrill of sports through potential financial gain. # Product The product being advertised is DraftKings' sports betting platform, specifically offering new customers a promotional deal. New customers can bet $5 and instantly receive $100 in bonus bets. This offer is positioned as a low-risk, high-reward opportunity for new users to try out the platform. The deal addresses the potential purchase barrier of initial investment, making it easier for individuals to start using the platform. # Visual style The ad has a clean and modern visual style with a focus on clarity and trustworthiness. The production quality is high, with a well-lit image and professional-looking graphics. The layout is organized with clear text hierarchy, making it easy to scan and understand the offer. The use of a recognizable NHL analyst adds credibility, while the overall design aligns with platform native behaviors by incorporating clear messaging and a direct call to action. # Hooks Headline: BET $5 GET $100 INSTANTLY IN BONUS BETS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The DraftKings logo and partnership with the Stanley Cup Playoffs establish the brand's credibility and relevance in the sports betting market. This is from the brand's POV, intending to showcase legitimacy and association with a major sporting event. - A green banner highlights the offer is exclusively for new DraftKings customers, creating a sense of exclusivity. The brand's POV emphasizes targeting and attracting new users with special incentives. - The central message conveys the promotional deal where customers can bet $5 and get $100 instantly in bonus bets. This is from the brand's POV to directly communicate the value proposition and enticing opportunity. - Paul Bissonnette, identified as an NHL analyst, appears in the image. This is from an external source POV, building credibility and trust through a recognizable figure endorsing the platform. - Disclaimer and responsible gambling messages are present at the bottom of the image. From the brand's POV, it aims to ensure compliance and promote safe betting practices.

# Ad summary This image ad is for DraftKings, encouraging new customers to bet $5 and receive $100 instantly. The ad features Kevin Hart. # Brand positioning DraftKings is presented as a premier sports betting platform, associated with major leagues like the NBA. The brand aims to be the go-to destination for sports enthusiasts looking to engage in betting, emphasizing a sense of immediate reward and accessibility for new users. The brand presents itself as a modern, user-friendly service that sits at the intersection of sports and entertainment. # Product The featured product is DraftKings' online sports betting platform, specifically highlighting a promotional offer for new customers. New users are encouraged to "APUESTA $5 RECIBE $100 AL INSTANTE," meaning they can bet $5 and receive $100 instantly as a bonus. The offer is for "Apuestas de Bono," suggesting it applies to bonus bets within the DraftKings platform. This aims to lower the barrier to entry for new users by providing a substantial bonus to start betting. # Visual style The ad uses a clean, modern design with a focus on a bold headline and celebrity endorsement to grab attention. The image uses contrasting green and white colors, and a semi-transparent curved container to separate the background from the text. The wood flooring at the bottom gives the ad a sense of reality. # Hooks Headline: APUESTA $5 RECIBE $100 AL INSTANTE # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by establishing credibility through the DraftKings logo alongside the NBA logo, as seen from the brand's perspective. This is to instill confidence in the viewer by associating the platform with a major sports league and trusted organization. - Next, the ad quickly presents the core offer: "APUESTA $5 RECIBE $100 AL INSTANTE" from the brand's point of view, to immediately catch the viewer's attention with a clear incentive to join DraftKings. - Then, the ad includes the NBA Playoffs logo as seen from an external source, Google. This establishes the timing relevance of the offer with an NBA playoff game. - Finally, the ad presents responsible gaming information from the brand's point of view, to signal a commitment to responsible gambling practices, reassuring potential users about the platform's ethical standards.

# Ad summary The image ad promotes DraftKings' NBA Profit Boost for every game day, encouraging users to score bigger winnings all playoffs long. # Brand positioning DraftKings is presented as the official sports betting partner of the NBA, positioning itself at the intersection of sports enthusiasm and gaming excitement. The brand aligns with a tone of competitive spirit and offers fans an opportunity to amplify their engagement with NBA games through profit boosts. DraftKings fosters a sense of maximizing the thrill of sports betting, adding an extra layer of incentive during the playoffs season. # Product The product being advertised is the NBA Profit Boost, offered by DraftKings. This promotion allows users to "score bigger winnings all playoffs long!" The ad clarifies that this NBA Profit Boost has a maximum bet and that bet restrictions apply. This product is designed for users who actively participate in sports betting, particularly on NBA games, providing an opportunity to increase potential profits during the playoffs season. # Visual style The ad has a polished, professional look, combining a celebrity endorsement with clear promotional messaging. The visual motifs include a blend of brand logos, dynamic typography, and a realistic outdoor setting. Image treatment involves background removal and color grading to ensure key elements stand out. The style integrates bold typography with platform-native imagery, aiming for a high-design feel to enhance stop power in feed. # Hooks Headline: NBA PROFIT BOOST EVERY GAME DAY # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by prominently featuring the NBA and DraftKings logos, immediately associating the offer with official sports betting. This aims to establish credibility and signal the partnership to the audience, from the brand's perspective. - The ad highlights the core offering of NBA Profit Boosts available every game day. This message is intended to capture attention and provide an immediate understanding of the promotion, from the brand's perspective. - It elaborates on the benefit of scoring bigger winnings throughout the playoffs. This intends to create excitement and incentivize users to engage with the promotion for an extended period, from the brand's perspective. - Finally, the ad includes necessary disclaimers about bet restrictions and responsible gambling. This aims to provide transparency and ensure users are aware of the terms and conditions, from the brand's perspective.

# Ad summary DraftKings, the sports betting app, showcases highlights from NBA games and incentivizes new customers to bet $5 to get $100 instantly in bonus bets. # Brand positioning DraftKings is presented as a top-tier sports betting platform, particularly for NBA fans. The brand positions itself as the go-to destination for betting on a variety of NBA stars, from established players to emerging talents. By associating with exciting game highlights and offering promotional incentives, DraftKings aims to be viewed as a fun, accessible, and rewarding way for fans to engage with their favorite sport. The brand's identity is closely tied to the fast-paced, dynamic nature of basketball, emphasizing ease of use and the potential for immediate returns. # Product DraftKings is a sports betting platform that allows users to place bets on various aspects of NBA games. The ad highlights the ability to bet on 'building-block stars', 'let's-run-it-back stars', and 'even stars yet to be defined'. The platform offers a promotion for new customers: 'Bet $5 get $100 instantly in bonus bets'. The product is designed for NBA fans who enjoy sports betting and are looking for a platform that offers a wide range of betting options on various players. The ad addresses the barrier of entry by offering an immediate bonus for new users, making it an attractive option for those who might be hesitant to start sports betting. # Visual style The ad has a high-energy, dynamic visual style with fast cuts and close-up shots of NBA players in action. The editing is quick and punchy to match the fast-paced nature of basketball. The production quality is polished, with clear graphics and professional-looking overlays. The visual style aligns with the intended tone of excitement and immediacy, aimed at capturing the attention of sports fans. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with fast-paced basketball action, immediately grabbing attention with dynamic sports highlights. - 00:03–00:08 The voiceover introduces DraftKings as the best way to bet on new types of NBA stars, followed by visuals of various players and corresponding betting options displayed on the screen. - 00:08–00:10 The ad transitions to a visual showcasing a group of NBA players with the text 'ALL THE Stars', reinforcing the platform's comprehensive coverage. - 00:10–00:15 The ad concludes with a clear offer for new customers: 'Bet $5 get $100 instantly in bonus bets', highlighting the incentive to join the platform.

# Ad summary This DraftKings ad promotes the Preakness Stakes, inviting users to win a share of $151,000 by placing a single-horse win wager. The ad features a bright color scheme, dynamic text overlays, and imagery of a racehorse, conveying excitement and encouraging participation. # Brand positioning DraftKings is presented as a premier sports betting platform, aligning itself with the excitement and prestige of major sporting events like the Preakness Stakes. The brand aims to occupy the space of a fun and rewarding platform for sports enthusiasts. DraftKings leverages the thrill of horse racing and the potential for substantial winnings to entice users. The brand positioning is functional, focusing on the platform's ability to provide opportunities for financial gain through betting. # Product The product being advertised is the opportunity to place a wager on the Preakness Stakes through DraftKings, where users can win a share of $151,000. The product is for individuals interested in horse racing and sports betting, seeking an engaging and potentially lucrative experience. The ad specifies that the first straight single-horse win wager after opting-in is eligible and requires a minimum $5 bet. The unique selling proposition (USP) is the chance to win a substantial share of the prize pool by betting on a single race. The ad is promoting DraftKings as a vehicle to make money while enjoying horse racing. # Visual style The ad has a dynamic and vibrant aesthetic with quick cuts and colorful text overlays. The production quality is polished, resembling a professional commercial. The editing rhythm is fast-paced, and the cuts are timed with the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with an abstract, blurred image. - 00:01–00:04 00:01–00:04: A title card appears, revealing the promotion's details. - 00:04–00:14 00:04–00:14: The ad then displays additional information about the contest, highlighting the potential winnings and requirements.

# Ad summary This ad for DraftKings Sportsbook, created for a Spanish-speaking audience, promotes a new customer offer for the NBA playoffs. It highlights the offer of "apuesta $5 recibe $100 al instante en apuestas de bono" (bet $5 get $100 instantly in bonus bets) for new DraftKings customers. The ad features a dynamic design with rotating NBA players and flashing text to capture attention. # Brand positioning DraftKings is presented as a premier destination for sports betting, specifically focusing on basketball and the NBA playoffs. The brand aims to occupy a space of excitement and reward for sports fans who enjoy wagering on games. DraftKings aligns with the thrill and enthusiasm of sports culture, offering users an opportunity to enhance their experience with bonus bets. The brand's positioning is functional, emphasizing ease of use and immediate rewards for new customers. DraftKings is promoted as the official sports betting partner of the NBA. # Product The featured product is DraftKings Sportsbook, an online platform that allows users to place bets on sports games, specifically the NBA playoffs. The ad targets new DraftKings customers, offering the incentive of "apuesta $5 recibe $100 al instante en apuestas de bono" (bet $5 get $100 instantly in bonus bets). The product details emphasize a straightforward process: new users can bet $5 and instantly receive $100 in bonus bets. The use occasion is during the NBA playoffs. The ad addresses the purchase barrier by offering a substantial reward for a minimal initial investment, making it an appealing entry point for potential users. The product is worth trying or buying because of its immediate bonus offer. # Visual style The ad has a dynamic and attention-grabbing visual style with bright colors, flashing text, and rotating NBA players. The editing style consists of static shots with quick transitions between images of different NBA players. The production quality appears polished, designed to capture the attention of social media users. The pacing is relatively quick, with new NBA players swapped out approximately once per second. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a green-themed background displaying the DraftKings logo, NBA logo, and offer details for new customers: "apuesta $5 recibe $100 al instante en apuestas de bono" (bet $5 get $100 instantly in bonus bets). It intends to immediately grab attention and highlight the key incentive for new sign-ups. The perspective is from the Brand, showing its official promotional message. The tone is energetic and inviting, using bright colors and bold text.

# Ad summary This DraftKings ad showcases the My Budget Builder tool within their Responsible Gaming Center, emphasizing ease of use and customization for deposits, wagers, and time spent on the app. The ad positions DraftKings as a responsible platform, promoting fun and safety when betting. # Brand positioning DraftKings is presented as a responsible and user-friendly platform for sports betting and fantasy sports. The brand emphasizes its commitment to responsible gaming by featuring the My Budget Builder tool, positioning itself as a platform that cares about its users' well-being. DraftKings promotes a safe and enjoyable betting experience, reinforcing the idea that betting should be fun and manageable. The brand positions itself as a leader by providing customizable tools to help users set limits and stay in control, reinforcing its stance against irresponsible gambling behavior. # Product The ad showcases the My Budget Builder tool within the DraftKings app's Responsible Gaming Center. This tool allows users to create personalized game plans by setting limits for deposits, wagers, and time spent on the app. Users can set daily deposit limits, wagering alerts, and daily time limits, tailoring the app to their specific needs and preferences. The ad highlights the tool's flexibility, emphasizing that it can be customized to whatever works best for each individual. The My Budget Builder aims to address the potential risks associated with online betting by offering a straightforward and customizable approach to managing finances and time spent on the platform, ensuring a responsible and enjoyable experience. # Visual style The ad features a clean and modern aesthetic with a focus on the DraftKings app interface. The editing style is straightforward with static shots of the phone screen and text overlays to highlight key features. The production quality is polished, giving a professional and trustworthy feel. The pacing is steady, allowing viewers to easily follow the steps and information being presented. Cuts are timed to coincide with voiceover lines and product actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad opens by introducing the My Budget Builder tool in the DraftKings app, emphasizing how easy it is to create a budget. - 00:02–00:06 00:02–00:06: It shows users can create a personalized game plan within the RG (Responsible Gaming) Center of the app. - 00:06–00:09 00:06–00:09: The ad details the tool's features, allowing users to set plans for deposits, wagers, and more. - 00:09–00:11 00:09–00:11: The ad emphasizes the tool's customization, stating that it's designed to work for whatever works best for the user. - 00:11–00:14 00:11–00:14: The ad concludes by highlighting DraftKings' commitment to responsible gaming, promoting fun and safety.

# Ad summary This mobile-first video ad for DraftKings Sports promotes their new combos feature, allowing users to combine multiple picks across different sports into one bet. The ad uses fast-paced editing, neon graphics, and app UI simulations to showcase the ease and potential payouts of building custom combos. # Brand positioning DraftKings Sports is presented as a modern and tech-forward sports betting platform, designed for users who are looking for more ways to engage with sports and wagering. The brand emphasizes the integration of sports knowledge with the excitement of betting, positioning itself as a user-friendly platform that is constantly evolving to enhance the betting experience. DraftKings defies the traditional image of gambling by using a clean, digital interface and focusing on user customization, making sports betting more accessible and appealing to a new generation of fans. The focus is on empowering the user to make informed choices and create their own betting combinations. # Product The featured product is the "Combos" feature within the DraftKings Sports app, which allows users to combine multiple sports betting picks into a single, custom bet. The app offers a variety of sports, including basketball and baseball, and different types of bets, such as spreads, totals, and player markets. Users can combine picks from different sports and bet types to increase potential payouts. The ad highlights the ease of use, displaying an interface where users can add picks to their "Trade Slip," view potential payouts, and slide to buy. The app's interface is clean and easy to navigate, presenting information in a clear and accessible manner, addressing the potential barrier of complexity often associated with sports betting. # Visual style The ad features a polished, modern aesthetic with clean graphics and fast-paced editing. The production quality is high, with a focus on presenting the DraftKings app interface in a clear and engaging manner. The visual style includes neon accents and digital interface simulations. The pacing is quick, with frequent cuts and transitions timed to the electronic music track, creating an energetic and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action BUILD YOUR CUSTOM COMBO NOW # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The DraftKings Sports logo appears with pulsing electronic effects and music. - 00:03–00:04 00:03–00:04 The words "COMBOS ARE LIVE" appear on the screen with a green, pixelated font. - 00:04–00:06 00:04–00:06 The words "COMBINE MULTIPLE PICKS" appear on screen above a simulated app screen showing Basketball. - 00:06–00:07 00:06–00:07 A screen in the app is highlighted and zoomed in on before the words "ACROSS DIFFERENT SPORTS" appear. - 00:09–00:11 00:09–00:11 Another screen in the app is highlighted and zoomed in on before the words "SPREADS, TOTALS, AND PLAYER MARKETS" appear. - 00:11–00:13 00:11–00:13 A final screen is highlighted before the words "ALL IN ONE COMBO" appear. - 00:13–00:17 00:13–00:17 The app's purchase interface is shown and highlights the sliding action to purchase. - 00:17–00:19 00:17–00:19 The DraftKings Sports logo appears with the words "BUILD YOUR CUSTOM COMBO NOW".

# Ad summary This ad for DraftKings promotes a limited-time offer for new customers to get $100 in bonuses when they spend $5. The ad uses a basketball jersey background and basketball-themed language to promote the offer. # Brand positioning DraftKings is presented as a sports betting platform that offers opportunities to win bonuses and participate in sports-related activities. The brand targets sports enthusiasts, particularly those interested in basketball, by offering a platform to engage with playoff games and potentially earn rewards. DraftKings aims to occupy a space in the consumer's mind as a go-to platform for sports predictions. By integrating basketball themes, the brand aligns with the values and lifestyle of sports fans. This positioning is functional, focusing on the performance and potential gains for the user, as well as emotional, aligning with the excitement and engagement of sports betting. # Product The product is a sign-up bonus promotion for DraftKings Predictions, offering new customers the chance to receive $100 in bonuses when they spend $5. DraftKings Predictions is a platform for event contract trading where users can make sports predictions, specifically focusing on basketball during the playoffs. The $100 bonus is issued as non-withdrawable Predictions Dollars, which expire in one year, and the reward is issued as $25 in Predictions Dollars every 7 days upon login for 21 days. This promotion is for new DraftKings customers only and requires a $5 first-time trade. The ad highlights DraftKings Predictions as a way to engage with playoff hoops and encourages users to participate now in their state. # Visual style The ad has a visually cohesive style, leveraging a basketball-themed background and color scheme to reinforce the brand's association with sports betting. The design incorporates a mix of bold text and a betting slip graphic. The production quality appears polished, featuring clean lines and well-defined text, which contributes to a professional look. The typography is integrated effectively to emphasize key messages and create a sense of excitement. # Hooks Headline: SPEND $5 GET $100 IN BONUSES # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a limited-time offer for new DraftKings customers: Spend $5 and get $100 in bonuses. This is meant to grab the viewer's attention immediately and highlight a clear incentive for trying the platform. This message is being delivered from the Brand's perspective. - Next, the ad shows an example of basketball game predictions, highlighting the spread, total, and potential winnings for Los Angeles and San Antonio games. This illustrates how the platform works and what users can expect to see. This information is presented from the Brand's perspective. - The ad concludes with the tagline "DraftKings. Playoff Hoops. Now in Your State." encouraging immediate participation in the playoff season. This reinforces the brand name and prompts users to engage with the offer. This is coming from the Brand with a direct call to action.

# Ad summary This ad promotes DraftKings' offer for new DraftKings customers. They can spend $5 and get $100 in bonuses. The ad features MMA fighters Ronda Rousey and Gina Carano in an upcoming Netflix broadcast. # Brand positioning DraftKings, highlighted by its logo with a crown, is positioned as a go-to sports platform for both sports viewing and betting, explicitly highlighted with its MMA association. The brand aims to occupy a space in the consumer's mind as an exciting place to engage with sports through fantasy leagues or betting. This ad pushes against the norm of traditional sports entertainment by integrating financial incentives for sports fans. The brand is functional, offering a platform for sports betting and engaging with sports in new ways. # Product DraftKings is offering a promotion for new customers: Spend $5 and get $100 in bonuses. The bonuses will be paid over 21 days. The ad also promotes the live broadcast of the Ronda Rousey vs. Gina Carano MMA fight, which is available exclusively on Netflix. It will be available on Saturday, May 16, at 9 PM ET/6 PM PT. By offering bonuses, this ad addresses the purchase barrier of users being unsure about using this new product. # Visual style The ad has a modern and promotional visual style. It uses high-contrast text and a blurred background image to draw attention to the offer. The ad uses elements of social media with a platform native style to engage and catch the eye of its intended audience. # Hooks Headline: SPEND $5 GET $100 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad announces an offer for DraftKings customers to 'Spend $5 Get $100 In Bonuses'. This message is intended to grab the attention of sports enthusiasts with a financial incentive from the brand's perspective. - The ad transitions to feature MMA fighters Ronda Rousey vs. Gina Carano, reinforcing the association with sports and excitement for a live broadcast, being broadcast by the brand. - The ad clarifies broadcast information in a smaller red circle that reads 'LIVE' and an outline of the NETFLIX logo, confirming the exclusive broadcast, from the brand's perspective. - The ad provides additional details about the game on 'SATURDAY MAY 16 9 PM ET | 6 PM PT', ensuring potential viewers are fully informed about when and where to watch, which is told from the brand's perspective.

# Ad summary An image ad promoting DraftKings Predictions app, featuring Dave Portnoy, offering new DraftKings customers a bonus of $100 in bonuses for spending $5. The ad emphasizes the current playoff season and availability within the viewer's state. # Brand positioning DraftKings is positioned as a modern sports betting and fantasy sports platform. The brand is presented as accessible and engaging, leveraging celebrity endorsements to build trust and excitement. They aim to be seen as the go-to platform for sports enthusiasts looking to add excitement and potential financial reward to their viewing experience. The tone is casual, leveraging sports culture and a sense of community. # Product The DraftKings Predictions app is a platform for event contract trading that involves predicting sports outcomes. The app is designed for new DraftKings customers and offers a $100 bonus in predictions dollars. The unique selling point is the chance to earn bonuses while participating in event contract trading, specifically during the playoff season. The bonus is issued as $25 in Predictions Dollars every 7 days upon login for 21 days. This product addresses the purchase barrier of initial investment by offering a substantial bonus to new users. # Visual style The ad has a clean and modern visual style with a green color scheme that aligns with the DraftKings brand. It employs a combination of promotional text and celebrity endorsement. The overall look is polished and professional. The image treatment includes background gradients and sharp product shots. # Hooks Headline: SPEND $5 GET $100 IN BONUSES # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting a promotion for new DraftKings customers: "Spend $5 Get $100 in Bonuses." This headline grabs the viewer's attention with a clear and appealing offer of bonus cash. This is told from the brand's perspective to show the immediate financial incentive of joining DraftKings as a new user. - The ad then transitions to a well known sports personality, Dave Portnoy, to add a layer of familiarity and credibility to the offer. The visual presence of Dave Portnoy reinforces the brand's casual, approachable tone. This section aims to create a connection with the viewer through a relatable figure and to encourage them to see the platform as trustworthy. - Finally, the ad emphasizes the relevance of the promotion to the current sports season, stating "DraftKings. Playoff Hoops. NOW IN YOUR STATE." This makes the offer timely and geographically relevant, pushing the viewer toward immediate action. It is intended to create a sense of urgency and accessibility.

# Ad summary This ad is for Draft Kings, and features different people watching football and enjoying themselves while gambling. It features people at home and tailgating. # Brand positioning Draft Kings is presented as a fun, accessible sports gambling platform for the everyday fan. The brand aligns with a casual, enthusiastic lifestyle centered around enjoying sports and friendly competition. It pushes against the stereotype of gambling as a serious, high-stakes activity, instead promoting it as a form of entertainment to be enjoyed responsibly. The brand positioning is emotional, focusing on the fun and excitement of sports betting rather than solely on potential financial gains. # Product Draft Kings is a sports gambling platform that allows users to bet on sports and win money. The platform is for anyone who enjoys watching sports and wants to add an extra layer of excitement to the experience. The ad shows use cases in both home and tailgating settings, suggesting the product can be used anywhere. The ad addresses potential purchase barriers by including responsible gambling messages. # Visual style The ad has a casual, UGC-like feel with quick cuts and natural lighting. The production quality is decent, but not overly polished, which supports the intended tone of relatability and accessibility. The pacing is quick, with cuts timed to the music beats. The editing rhythm and pacing stay consistent throughout the ad, with quick cuts between scenes. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A group of friends is watching football in someone's living room. - 00:00–00:04 The friends are discussing the football game. - 00:05–00:07 The ad shows a group of people tailgating and watching a football game. - 00:11–00:15 The ad closes with the Draft Kings logo and slogan.

# Ad summary This DraftKings Sportsbook ad is in Spanish and promotes the accessibility of the app in the Spanish language. # Brand positioning DraftKings aims to occupy the space in the consumer's mind of being accessible to everyone. DraftKings makes sports betting functional and accessible, now including for Spanish speakers. # Product The product is DraftKings sportsbook, now in Spanish. It is for people who speak Spanish. It includes many types of sports, including Futbol, Boxeo, Futbol Americano, etc. # Visual style The ad has a polished commercial aesthetic. The editing style consists of quick cuts. The BPM is quick. The cuts are timed to the music and voiceover. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The DraftKings experience is now in Spanish - 00:02–00:03 Bet on soccer now in Spanish - 00:03–00:05 Boxing now in Spanish - 00:05–00:06 American football now in Spanish - 00:07–00:10 Bet on Props, Handicap, Futures and much more. - 00:10–00:15 New customers bet $5 and receive $100 instantly in bonus bets.

# Ad summary This ad for DraftKings sportsbook advertises that it's now available in Spanish. Various sports are displayed with messaging in Spanish, ending with an offer for new customers to bet $5 and receive $100 instantly. # Brand positioning DraftKings is positioned as a comprehensive sportsbook catering to a wide range of sports, including football, boxing, and American football. The brand targets Spanish-speaking audiences by offering its services in their native language, emphasizing accessibility and inclusion. The brand values are centered around providing a user-friendly and engaging betting experience, encouraging participation through promotional offers like betting $5 and receiving $100 instantly. The positioning is functional, focusing on the practicality and convenience of the platform while aligning with a fun and interactive lifestyle associated with sports betting. # Product The DraftKings sportsbook is a platform that allows users to place bets on various sports, now available in Spanish. It provides options to bet on props, handicaps, futures, and more, catering to both casual and experienced bettors. The platform is accessible via a mobile app, allowing users to easily navigate and place bets. The key selling points include its availability in Spanish, the wide range of betting options, and a promotional offer for new customers: bet $5 and receive $100 instantly in bonus bets. This offer addresses the purchase barrier by providing an immediate incentive and making it easier for new users to try the platform. # Visual style The ad features a mix of animated graphics and app interface shots, creating a dynamic and engaging visual experience. The editing style incorporates quick cuts and transitions, maintaining a fast pace that keeps the viewer's attention. The production quality is polished, with clean graphics and a consistent visual theme that aligns with the DraftKings brand. The pacing is quick, with cuts timed to match the rhythm of the voiceover and music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by highlighting that DraftKings is now available in Spanish, setting the stage for the rest of the content. - 00:02–00:03 The ad proceeds by showing soccer in Spanish. - 00:03–00:05 Next, boxing is shown with messaging in Spanish. - 00:05–00:07 The ad continues with American football, again emphasizing that DraftKings is now available in Spanish. - 00:07–00:09 The ad shows the DraftKings app interface, highlighting the various betting options available. This reinforces the breadth of the sportsbook's offerings. - 00:09–00:15 Finally, the ad concludes with a promotional offer for new customers, encouraging them to join DraftKings by betting $5 and receiving $100 instantly.

# Ad summary This DraftKings Sportsbook advertisement highlights an offer for new customers: Bet $5, get $100 in bonus bets instantly, when new DraftKings customers bet $5 on the Ronda Rousey vs Gina Carano fight being streamed on Netflix. The ad also includes responsible gaming resources. # Brand positioning DraftKings Sportsbook is presented as a platform for betting on sports and MMA events. The brand aims to occupy the space in the consumer's mind as an exciting platform where they can engage with live MMA events and place bets with incentives to participate. The brand embraces the excitement and high-energy nature of sports and MMA, encouraging users to engage more actively with the sports they enjoy. The brand promotes the idea that betting adds an extra layer of excitement to watching sports events and it directly integrates sports with online gaming in a functional and seamless way. # Product The featured product is a promotional offer from DraftKings Sportsbook. Specifically, new customers can "Bet $5 Get $100 INSTANTLY in bonus bets". The offer is designed for individuals interested in sports betting and is being promoted in conjunction with a specific MMA event—the Ronda Rousey vs Gina Carano fight that is streaming live on Netflix. The ad addresses potential purchase barriers by highlighting the bonus bets are offered "INSTANTLY", giving immediate value to users. The product is aimed at users interested in engaging with MMA events through online sports betting. # Visual style The visual style is promotional, utilizing a dynamic still image and bold text overlays to convey the offer quickly and directly. The production quality is high, with a clear image and professional text layouts. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a dynamic shot of an MMA fight, quickly followed by the DraftKings Sportsbook offer.