How Dogfy Diet Advertises on Meta

# Ad summary The ad features a woman talking about the benefits of Dogfy Diet for her dog. She mentions that her dog enjoys the food more than regular dog food, and that it keeps her dog hydrated. # Brand positioning Dogfy Diet is a brand that offers fresh, natural, and hydrating food for dogs, positioning itself as a healthier and tastier alternative to dry kibble or traditional processed dog food. The brand appeals to dog owners who want to provide the best possible care and nutrition for their pets, emphasizing the product's palatability, hydration benefits, and overall appeal to dogs. It targets owners who may have previously struggled with getting their dogs to eat dry food, offering a more appetizing and natural option. # Product Dogfy Diet is a natural, fresh dog food designed to be more palatable and hydrating compared to traditional dry kibble. The ad highlights that the food is particularly beneficial because dogs enjoy eating it, and it keeps them well-hydrated due to its non-dry formulation. It comes in a box and appears to be delivered, as seen when the woman says, "Mira lo que te ha llegado!" The brand seems designed for dog owners who treat their pets exceptionally well, as implied by the woman's statement, "Yo lo digo abiertamente, yo trato a mi perra mejor que a los humanos." The product addresses the problem of dogs disliking or being disinterested in traditional dry food, positioning itself as an appealing and healthy option that dogs love. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and handheld camera work, creating a personal and relatable feel. The editing includes quick cuts to maintain viewer engagement and transitions between different scenes. The production quality appears to be a hybrid between polished and raw, aiming for an authentic, in-the-moment vibe. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Y si quieres probar Dogfy Diet te dejo un descuento en la 1° caja # Point of view - [object Object] # Storyline - 00:00–00:01 The woman starts by asking, "¿Cambios que noté cuando le di Dogfy Diet?" - 00:01–00:07 She answers her own question, stating that her dog "comía más a gusto y más hidratada," emphasizing that the food is not dry. - 00:07–00:13 The scene cuts to the dog's excited reaction to the delivered Dogfy Diet box. The woman says "Puppy!" and "¡Mira lo que te ha llegado!" showing the dog's anticipation. - 00:13–00:22 The dog is seen rolling around happily, followed by the woman's comment that it is the dog's "caja de la felicidad" and that the dog never reacted this way to traditional "pienso." - 00:22–00:33 She states that she treats her dog better than humans and, referring to the Dogfy Diet food, says, "Yo si fuera perro comería Dogfy Diet, lo digo en serio." - 00:33–00:39 She reveals that she stopped giving the dog "pienso" at seven months old, started collaborating with Dogfy Diet, and never looked back because the dog loves it. - 00:39–00:42 She mentions she heats the food for 20 seconds. - 00:42–00:47 She jokes that her dog said, "Por fin me gusta una comida que no sea la tuya, Marta," underscoring the food's appeal. - 00:47–00:54 The woman says that she started giving Dogfy Diet to her dog gradually, and that the dog was super happy and had no problem eating it. - 00:55–01:01 She reiterates that her dog "comía más a gusto y más hidratada," emphasizing that the food is not dry. - 01:01–01:04 She promotes a discount, saying "Y si quieres probar Dogfy Diet te dejo un descuento en la primera caja", encouraging viewers to try it. - 01:04–01:10 She suggests the viewer tries Docfy diet and that their pet will be passing to the natural pet food.

# Ad summary This social media ad promotes Dogfy Diet, a cooked dog food subscription service, through a contest. Participants can win three months of free food and receive a 50% discount on a trial box just for entering. # Brand positioning Dogfy Diet is presented as a premium, health-focused dog food brand that delivers fresh, cooked meals directly to customers' doors. The brand emphasizes natural ingredients and customized portions, differentiating itself from traditional dry kibble. By highlighting a contest for free food and a discount on a trial box, Dogfy Diet seeks to reduce purchase barriers and encourage trial. The brand aligns with a lifestyle that prioritizes pet health and convenience, appealing to owners who want the best for their dogs without the hassle of preparing meals themselves. The tone is friendly and approachable, using a combination of user-generated content and professionally shot food closeups to convey quality and care. # Product Dogfy Diet is a cooked dog food subscription service that delivers fresh, ready-to-serve meals directly to customers' homes. The food is made with fresh, natural ingredients and comes in four different menus: chicken, turkey, salmon, and beef, all mixed with vegetables. The product is designed for dog owners who want to provide their pets with a varied and nutritious diet without the effort of cooking themselves. Portions are customized based on the dog's individual characteristics. As a value proposition, the ad mentions that over 120,000 dogs already enjoy the food. The ad also addresses purchase barriers by offering a contest to win three months of free food and a 50% discount on a trial box just for participating. # Visual style The ad has a UGC style with the use of quick cuts, basic transitions, and short video clips. The color palette consists primarily of white, tan, and peach, with the brand colors of orange and white on the Dogfy Diet boxes and bowls. The production quality is mid-range, with a combination of natural and artificial lighting. The pacing is quick with 15 cuts in 36 seconds, supporting the quick-paced information. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Rellena el formulario # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by promoting a giveaway. - 00:02–00:06 It poses a question to the audience: "Would you like to win three months of free food for your dog?" - 00:06–00:08 The ad instructs the viewer to fill out a form to enter for a chance to win 3 months of free food. - 00:08–00:13 It's then revealed that just for participating, there is an offer of 50% off. - 00:13–00:14 The ad introduces the question: "What is Dogfy Diet?" - 00:15–00:17 The ad explains that the brand offers cooked food for your dog that is ready to serve. - 00:17–00:20 The brand notes that your dog will eat a variety of foods with natural ingredients. - 00:20–00:23 The ad describes the four menu options of chicken, turkey, salmon or beef with vegetables. - 00:23–00:27 The brand elaborates that the meals are delivered directly to your home with portions adapted to your dog's characteristics. - 00:27–00:30 The brand claims over 120,000 dogs already enjoy the food. - 00:31–00:35 The ad concludes by encouraging the viewer to enter the giveaway and get 50% off. "Participate and win!"

# Ad summary This image ad for Simply Diet dog food promotes a trial box at a discount. It highlights the natural ingredients and variety of flavors available, appealing to dog owners looking for healthy and appealing food options for their pets. # Brand positioning Simply Diet is presented as a provider of natural and healthy dog food. The brand emphasizes the use of natural ingredients without preservatives or cereals, positioning itself as a health-conscious choice for pet owners. The variety of flavors (Pollo, Salmón, Pavo, Buey) suggests a focus on providing dogs with diverse and palatable options. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, natural food that caters to the dietary needs and preferences of dogs, pushing against the norms of processed pet food. # Product The featured product is a trial box of Simply Diet dog food, which includes four different flavors: Pollo (Chicken), Salmón (Salmon), Pavo (Turkey), and Buey (Beef). Each flavor is described as "Complete Food for Dogs," indicating that it provides all the necessary nutrients for a dog's diet. The packaging highlights that the food is made with 100% natural ingredients and is free from preservatives and cereals. The ad addresses the purchase barrier of uncertainty by offering a trial box at a discounted price of 50% off, making it easier for customers to try the product and see if their dogs enjoy it. The product is for dog owners who prioritize natural, healthy ingredients and want to provide their pets with a variety of flavors. # Visual style The ad has a clean and bright visual style with a focus on showcasing the product and its natural ingredients. The production quality is high, with well-lit product shots and clear typography. The use of a gradient background and cartoon carrot adds a playful touch. The overall style is designed to be visually appealing and easily scannable in a social media feed. # Hooks Headline: CAJA DE PRUEBA AL -50% DE DESCUENTO # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting the key ingredients of the dog food: natural, without preservatives, and without cereals. This is told from the brand's perspective, emphasizing the health benefits and quality of the product to immediately capture the attention of health-conscious pet owners. - Next, the ad introduces a trial box with a 50% discount. This is told from the brand's perspective, incentivizing potential customers to try the product by reducing the initial cost and risk. - The ad emphasizes that the product is "La elección más natural" (The most natural choice). This is told from the brand's perspective, reinforcing the product's positioning as a healthy and natural option for dogs. - The ad shows a dog with its tongue out, seemingly eager to eat the food, along with a carrot illustration. This is shown from the customer's perspective, visually demonstrating the appeal and palatability of the product to dogs.

# Ad summary A woman shows how happy her dog is with Dogfy Diet and the differences she's noticed in her dog's eating habits. # Brand positioning Dogfy Diet is a premium dog food brand focused on providing natural, healthy meals for pets. The brand positions itself as a superior alternative to traditional dog food, or "pienso" as referenced in the ad, by emphasizing real ingredients and happy, well-fed dogs. It offers convenient delivery of fresh, balanced meals that cater to a dog's nutritional needs and taste preferences, ensuring they enjoy their food and receive proper hydration. The brand seems to be pushing against the dry, less palatable norms of standard dog food. # Product Dogfy Diet is a fresh, natural dog food subscription service designed to be more palatable and hydrating than traditional dry kibble, referred to as "pienso" in the ad. The ad shows the food as a moist, ground mixture that looks appealing even to humans. It highlights that dogs enjoy the food, eat more willingly, and stay better hydrated. The food is recommended for dogs who are picky eaters or don't enjoy traditional dry food, addressing a common purchase barrier. The brand offers a first-box discount to encourage trial and demonstrate the benefits of natural dog food, emphasizing the health and happiness of pets. The product comes delivered in a red box. # Visual style The ad has a UGC style, with the creator recording the video from her phone. The lighting is natural and the transitions are smooth. The pacing is slow and steady, reflecting the casual, testimonial tone of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Y si quieres probar Docxdiet te dejo un descuento en la primera caja # Point of view - [object Object] # Storyline - 00:00–00:02 The woman introduces Dogfy Diet, stating that she began giving it to her dog, Puppy, gradually. - 00:02–00:06 She explains that Puppy used to have trouble eating her previous food, but now loves Dogfy Diet. - 00:06–00:14 The woman gets Puppy excited about her delivery, showing the red box of dog food and the dog's reaction. - 00:15–00:19 She emphasizes that her dog's delivery from Dogfy Diet is like her "box of happiness" and that Puppy didn't care when she was delivered the old food. - 00:20–00:21 She restates that her dog gets happy with the Dogfy Diet food. - 00:22–00:25 She states that she treats her dog better than humans, and shows the prepared bowl of food. - 00:25–00:27 The woman shows that Puppy would eat this food with rice, suggesting that it is high quality. - 00:28–00:33 She states that she is not a dog, but she knows that she would eat Dogfy Diet because of how happy Puppy is and how good the food looks. - 00:34–00:35 She started her dog on the food when she was seven months old. - 00:36–00:39 She states that she partnered with Dogfy Diet, Puppy loved the food, and she never stopped giving it to her. - 00:40–00:41 She says that she heats up the food for 20 seconds before giving it to Puppy. - 00:42–00:47 She believes when she switched the dog food over, Puppy said "For fin me gusta una comida que no sea la tuya, Marta." - 00:48–00:54 The woman restates that she began feeding Puppy Dogfy Diet gradually because she was so happy, she had trouble eating the old food, and now does not have trouble eating this food. - 00:54–01:01 She asks what changes she saw when giving Puppy Dogfy Diet and answers that she eats more and is more hydrated because the food is moist. - 01:01–01:09 The woman states that if you want to try Dogfy Diet, she is offering a discount on the first box. She explains that in this way, the owner can see that the dog likes and feels good on the food. - 01:09–01:09 She finishes by saying that the owner can then switch to this more natural food.

# Ad summary This ad features a woman promoting Dogfy Diet dog food. She shares how happy her dog is since switching to Dogfy Diet and how the food is more hydrating than the previous food. The ad shows the dog being excited about receiving the new food and enjoying the food. The ad encourages viewers to try Dogfy Diet with a discount on the first box, so that their dog can try it. # Brand positioning Dogfy Diet is presented as a premium dog food brand focused on natural, hydrating nutrition that dogs love. The brand pushes against the norm of dry kibble, highlighting its higher hydration content and superior taste to standard dog food. The brand positions itself as a provider of dog food that is so appealing that even picky dogs enjoy it, evidenced through enthusiastic pet reactions. Dogfy Diet aims to occupy a space in consumers' minds as a brand that cares for dogs better than humans treat themselves. The brand is lifestyle-based as it promotes itself with the love of a dog. # Product Dogfy Diet is a natural dog food delivered in a subscription box. It is intended for dogs who are picky eaters and do not typically enjoy dry food. The food is stated to be more hydrating than standard dry food and is implied to be more palatable, based on the dog's reactions. The brand addresses the purchase barrier of uncertainty, by offering a discount on the first box, so that dog owners can see if their dog likes the food. It is implied that this is the food for those who love their pets. # Visual style The ad's visual style is casual and UGC-esque, creating a personal feel. The editing style features quick cuts. The production quality suggests a hybrid approach, blending natural-looking footage with polished elements. The pacing is moderate, and the cuts are timed to sync with some voiceover lines, enhancing the overall flow of the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action If you want to try, I'm offering a discount on the first box. # Point of view - [object Object] # Storyline - 00:00–00:05 The speaker states that ever since she switched the dog to Dogfy Diet, the dog said it was the first food that wasn't hers. - 00:06–00:12 The owner calls the dog and asks her to see what came in the mail for her. - 00:13–00:14 The dog is happy and rolls on the ground. - 00:15–00:21 The owner states that her dog received its box of happiness and when she used to bring the previous food, her dog would not be as excited as she is now. - 00:22–00:26 The owner states that she openly treats her dog better than humans. She states if she puts Dogfy Diet on rice, her dog will eat it. - 00:27–00:38 The owner states that although she is not a dog, based on the happiness she sees and the way the food looks, she would eat it. She states that she took her dog off of dry dog food when she was 7 months old. She has partnered with Dogfy Diet and her dog loves it so she continues to give it to her. - 00:39–00:41 The owner states that she heats the food up for 20 seconds before feeding it to her dog. - 00:41–00:46 Repeating what was stated at the beginning of the video, the owner states that ever since she switched the dog to Dogfy Diet, the dog said it was the first food that wasn't hers. - 00:47–00:53 The owner starts speaking about her dog while holding her. She shares how she gradually started feeding her dog Dogfy Diet, and how her dog used to have a hard time eating her old food. Now with Dogfy Diet, the food is easy to eat. - 00:54–01:00 The owner states that ever since she started feeding her dog Dogfy Diet, she eats more and is more hydrated because it is not dry. - 01:01–01:09 The owner encourages viewers to try Dogfy Diet and that she is offering a discount on the first box, so the viewer's dog can try it out, and can switch to more natural food.

# Ad summary This image ad promotes dog food with a limited-time offer of 50% off and free shipping. The ad features a close-up of a dachshund's head at the top and a bowl of dog food at the bottom. # Brand positioning The brand is presented as offering high-value dog food, emphasizing affordability and convenience through discounts and free shipping. The brand aims to occupy a space in the consumer's mind as a provider of quality dog food that is accessible and budget-friendly. The brand's positioning is functional, focusing on the economic benefits of purchasing their product. # Product The product is dog food, presented as a wet food mix containing visible pieces of meat, carrots, peas, and potatoes. The food is displayed in a white bowl with an orange rim. The ad highlights a limited-time offer of 50% off and free shipping, addressing potential purchase barriers by making the product more affordable and accessible. The ad aims to convince viewers that this dog food is worth trying or buying due to its discounted price and convenient delivery. # Visual style The ad has a bright and cheerful visual style, using a yellow background and orange text to create a sense of energy and excitement. The close-up of the dachshund's head adds a personal touch, while the image of the dog food aims to showcase its quality and appeal. The overall production quality is polished, with clear and well-lit images. # Hooks Headline: OFERTA POR TIEMPO LIMITADO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Compra ahora → # Point of view - [object Object] # Storyline - The ad starts by grabbing attention with a close-up of a dachshund's head, creating an immediate connection with dog owners. This is from the brand's perspective, aiming to draw in viewers who are likely to be interested in dog-related products. - Next, the ad presents a limited-time offer of 50% off, creating a sense of urgency and encouraging immediate action. This is from the brand's perspective, highlighting the economic benefit of purchasing the product now. - The ad then showcases a bowl of dog food, emphasizing the product's quality and ingredients. This is from the brand's perspective, aiming to demonstrate the value and appeal of the dog food. - Finally, the ad highlights free shipping, further incentivizing purchase by removing additional costs. This is from the brand's perspective, reinforcing the convenience and affordability of the product.

# Ad summary This ad for Dogfy Diet features a young woman carrying a box of Dogfy Diet dog food to her dog, who enjoys eating it. The ad then shows the product packaging and offers a 30% discount on a trial box. # Brand positioning Dogfy Diet positions itself as a premium dog food provider that prioritizes the health and happiness of dogs. The brand stands out by offering specialized, diet-conscious dog food, suggesting a focus on quality ingredients and nutritional balance. This aligns with a modern pet owner's desire for healthy, convenient options, pushing against the one-size-fits-all approach of traditional dog food brands. Dogfy Diet caters to owners who see their pets as family members and are willing to invest in their well-being, aiming to occupy the space of a trusted partner in canine nutrition. The brand positioning leans towards functional benefits (diet, health) with an emotional overlay (making mealtime a dog's favorite moment). # Product Dogfy Diet is presented as a dog food delivery service providing balanced nutrition for dogs. The product is delivered in a red branded box with the words “Dogfy Diet” printed on the side. The ad features a wet dog food in an orange dog bowl, also branded with the Dogfy Diet logo. The ad calls attention to a "CAJA DE PRUEBA" or “Trial Box”, offering different flavors like “Buey” (beef) and “Pollo” (chicken). The product addresses purchase barriers by offering a 30% discount on the trial box, making it easier for potential customers to try the product and see if their dog likes it. # Visual style The ad has a modern, clean aesthetic. The initial scenes have natural lighting and a casual, lifestyle feel, resembling UGC content. The final scene transitions to a more polished, animated style with bright colors and dynamic transitions. The editing style combines real-life footage with graphic animations to convey the brand message. The cuts are quick and timed to the upbeat music, creating an engaging rhythm. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action ¡Pruébalo ahora! (Try it now!) # Point of view - [object Object] # Storyline - 00:00–00:05 A young woman carries a Dogfy Diet box outside, walking towards the camera. - 00:00–00:05 As she walks, a small black dog excitedly runs to her. - 00:05–00:11 The woman places the box down and prepares a bowl of Dogfy Diet food for the dog, who immediately starts eating. - 00:11–00:16 The next scene is an animation that shows the Dogfy Diet box and food packaging, along with a 30% discount offer.

# Ad summary This ad for Dogfy Diet features a woman holding a dog and a dog bowl, promoting natural food for dogs. She presents various flavors and highlights the joy pets find in eating this diet, with a trial offer to encourage immediate action. # Brand positioning Dogfy Diet is presented as a provider of natural food for dogs, offering a variety of flavors such as chicken, turkey, salmon, or beef. The brand positions itself as a provider of food that pets love, emphasizing the emotional connection between pet owners and their dogs. The brand stands out by focusing on natural ingredients, aiming to occupy the space in the consumer's mind as a provider of healthy, enjoyable meals for pets, setting itself apart from brands that offer conventional, less natural dog food options. The tone is caring and affectionate, aligning with the lifestyle of pet owners who prioritize their dog's health and happiness. The brand's positioning is both functional (natural ingredients, variety of flavors) and emotional (pet's enjoyment, owner's happiness). # Product Dogfy Diet offers natural dog food available in different flavors, including chicken, turkey, salmon, and beef. The food is designed to be appealing to dogs, ensuring they enjoy their meals. The product is intended for dog owners who want to provide their pets with healthy and enjoyable food options. The ad emphasizes the happiness and satisfaction of dogs when eating Dogfy Diet, addressing a potential purchase barrier by showcasing the positive reaction from pets. Each type of food appears to be made of small, easily chewable pieces. The various products are packaged in yellow, light orange, salmon, and dark red colored bags, each showing a paw print made of the respective food and a picture of the animal. # Visual style The ad's visual style combines polished commercial elements with user-generated content (UGC) aesthetics. The editing rhythm is fairly quick, around 10-12 cuts per minute, maintaining a consistent pace throughout. The beginning of the ad is more fast paced. The color palette is warm and inviting, with a focus on natural light in the indoor scenes. There are smooth transitions between scenes to maintain a polished look. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Haz clic en el enlace y empieza hoy mismo # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a hand gesture forming a heart shape around a small dog, and quickly cuts to moments of the dog playfully engaging with a ball, suggesting a loving and fun relationship. - 00:02–00:05 A hand places a food bowl that reads 'Dogfy Diet' on top of the dog's head as a silly moment, before cutting to a presenter holding the dog and the food bowl, introducing the product. - 00:05–00:08 The presenter speaks directly to the camera, explaining that Dogfy Diet prepares natural food for dogs, with options including chicken, turkey, salmon, or beef, presenting an array of options. - 00:08–00:12 The presenter emphasizes that dogs love the food and owners will enjoy seeing their dogs happy while eating it, highlighting the emotional benefit. - 00:12–00:15 The ad transitions to a close-up of the food in the bowl, inviting viewers to try it now with a 30% discount on their trial box, creating a sense of urgency. - 00:15–00:19 The ad ends with a brown labrador eating from the bowl, and calls viewers to action to click the link and start today.

# Ad summary string # Brand positioning Dogfy Diet is positioned as a high-quality dog food brand that prioritizes real, recognizable ingredients tailored to the individual needs of each dog. It emphasizes convenience by delivering pre-calculated rations directly to the customer's home, eliminating the need for meal planning. This positions the brand as a provider of both health and convenience, suggesting a premium offering for dog owners who want to provide optimal nutrition without the hassle. The brand promotes the value of caring for a dog’s well-being from the inside out. # Product Dogfy Diet is a personalized dog food subscription service featuring real, recognizable ingredients. The service offers four different menus: chicken, turkey, salmon, and beef. The food comes in pre-portioned rations calculated specifically for each dog's dietary needs, which are delivered directly to the customer's home. This eliminates the need for owners to measure or prepare meals themselves. Dogfy Diet emphasizes convenience and nutritional value, promising to care for dogs from the inside out. The service addresses the pain points of meal planning and ensures dogs receive the correct nutrition in a convenient format. # Visual style The ad has a polished, natural feel, blending UGC-style shots with professional product displays. Editing features quick cuts to maintain a consistent pace of around 15-20 cuts per minute. Product actions and text overlays are synced with voiceover lines. The overall aesthetic balances authenticity with clean visuals to build trust and engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Haz el cambio hoy a Dogfy Diet (Make the switch to Dogfy Diet today) # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad starts with the woman next to the dog inviting the viewer to improve your dog's nutrition in 10 seconds. This opening introduces the ad's core promise of quick and effective solutions. The POV is from the creator/brand, presented in an upbeat and inviting manner to grab attention. - 00:02–00:06 The ad shows the Dogfy Diet is made with real ingredients that owners can trust and is personalized for each dog. The POV shifts to highlighting product features, emphasizing trustworthiness and customization to build confidence. - 00:07–00:09 The ad shows the four different flavors: chicken, turkey, salmon, and beef. The POV is focused on product variety and choice, catering to different tastes and dietary needs to show comprehensiveness. - 00:09–00:14 The ad says the pre-portioned rations are delivered to the owner's house, and the owner just has to open it and serve it to the dog. The POV emphasizes the ease and convenience of the product, addressing potential purchase barriers related to time and effort. - 00:14–00:17 The woman says Dogfy Diet is about caring for the dog from the inside and out. The POV highlights the brand's holistic approach to pet care, appealing to emotional values around pet ownership. - 00:17–00:20 The ad ends with a call to action to switch to Dogfy Diet. The POV encourages immediate action and conversion, reinforcing the value proposition with a clear next step for the viewer. - 00:20–00:26 A logo animation appears showing the trial box with a 30% off discount. The ad closes with a promotion. The POV attempts to entice immediate purchase with a time-sensitive discount.

# Ad summary Influencer provides a testimonial for Dogfy Diet dog food. She shows the delivery of the food, the happiness of her dog, the preparation process, and explains the benefits that she has seen since switching to Dogfy Diet. # Brand positioning Dogfy Diet presents itself as a premium and caring brand, emphasizing a natural and high-quality approach to pet food. The brand seeks to occupy a space in the consumer's mind where they prioritize their pet's health and happiness through nutrition. Dogfy Diet advocates for treating pets as well as, or even better than, humans, suggesting a lifestyle where pets are pampered and given the best possible care. The brand positions itself against typical dry kibble, which is seen as less appealing to pets and potentially less healthy. The brand focuses on an emotional connection with pet owners who want to see their dogs happy and enjoying their meals. # Product Dogfy Diet is a natural, hydrated dog food delivered in a box. It is marketed as a tasty and healthier alternative to traditional dry kibble, or "pienso", as called in the ad. The food is appealing to dogs. The brand addresses the barrier of palatability by emphasizing how much the dog enjoys the food compared to the previous dry food, as well as that it comes ready to eat and just needs to be heated for 20 seconds. # Visual style The ad has a casual, UGC feel, with bright, natural lighting. The editing is quick, with frequent cuts to maintain engagement. The production quality is simple, resembling a typical user-generated video for social media. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Y si quieres probar Dogfy Diet te dejo un descuento en la 1ª caja # Point of view - [object Object] # Storyline - 00:00–00:03 A woman holds a bowl of dog food and says that if she were a dog, she would eat Dogfy Diet. - 00:03–00:11 The ad cuts to a shot of a Dogfy Diet box, then to a small white dog named "Puppy" who is excited about the arrival of the box. - 00:11–00:19 The woman shows the dog near the delivery and mentions that the dog is very happy. - 00:19–00:24 The woman tells the audience she treats her dog better than humans, then holds up a bowl of dog food and claims that even with rice, her dog loves the food. - 00:24–00:30 She follows up by claiming that due to the food's deliciousness and how happy the dog is, she would eat the dog food if she were a dog. - 00:30–00:36 The woman states that she stopped feeding Puppy traditional dog food at 7 months and started collaborating with Dogfy Diet, that Puppy loved it, and she never went back. - 00:36–00:44 The woman states that she heats up the food for 20 seconds, and her dog loves Dogfy Diet. - 00:44–00:51 The woman claims that Puppy said: "Finally a food I like that isn't yours, Marta." - 00:51–01:06 The woman claims that Dogfy Diet's food is much easier for her dog to eat than traditional dog food. She also states that, since switching to Dogfy Diet, her dog eats more and is more hydrated because Dogfy Diet contains hydration.

# Ad summary This ad features a woman showing a box of dog food that was delivered to her home. The ad showcases her dog and the natural ingredients in the Dogfy Diet food. She mentions the benefits the dog is experiencing, such as eating more and enjoying the food. She is also offering a discount on the first box of Dogfy Diet food. # Brand positioning Dogfy Diet is a natural dog food subscription service. The brand's positioning leans into the natural ingredients that the dog food consists of to help the dog be healthier and happier. The brand promotes a lifestyle that is focused on the well-being of dogs and is trying to be a better option than traditional dry dog food. It offers real food options and targets dog owners that treat their pets like members of the family. # Product Dogfy Diet is a fresh dog food subscription service. The dog food includes natural ingredients that are healthy for dogs and is not dry like traditional dog food. The brand claims the food helps dogs eat more and be more hydrated. They also state the food is natural. The product aims to solve the issue of dogs disliking dry dog food and help them eat better. # Visual style The ad has a clean, casual aesthetic that gives off a natural, UGC feel. The shots are simple and natural with minor edits. The cuts are very quick, about 4 cuts per minute, and are timed with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action te dejo un descuento en la 1ª caja # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The camera is positioned behind a person as they are holding a Dogfy Diet box. The dog is jumping and running around in front of the box. - 00:06–00:07 00:06–00:07 The dog is laying on its back on the floor, wagging its tail. - 00:07–00:10 00:07–00:10 The woman sits on the floor next to the dog as she speaks directly to the camera and mentions the dog's 'box of happiness'. - 00:10–00:15 00:10–00:15 The woman continues to speak to the camera about the dog food. She mentions how the dog was not happy about the old dry dog food but now enjoys this fresh dog food. - 00:15–00:18 00:15–00:18 The woman holds a bowl of Dogfy Diet food and says, "I openly treat my dog better than humans". - 00:18–00:26 00:18–00:26 The woman continues to speak directly to the camera as she holds up the bowl of dog food. She states that she is not a dog, but if she was, she would eat Dogfy Diet food. - 00:26–00:35 00:26–00:35 The woman continues to talk about her dog eating Dogfy Diet, how she always warms the dog food, and why she made the switch. - 00:35–00:40 00:35–00:40 The woman sits on the floor and tells a story about what her dog said when she made the switch from dry dog food to Dogfy Diet. - 00:40–00:47 00:40–00:47 The woman holds the dog and talks about how she gradually introduced the Dogfy Diet food to her dog, who was super happy and did not have a hard time eating it like dry dog food. - 00:47–00:54 00:47–00:54 The woman rubs her hands together and talks about the changes she noticed once she started feeding her dog Dogfy Diet. She says that her dog started to eat more and stayed more hydrated because the food is not dry. - 00:54–01:03 00:54–01:03 The woman closes out the video by mentioning that she is offering a discount for viewers to try Dogfy Diet food. She states that the viewers should see if the dog food works and makes their dog happy.

# Ad summary This ad promotes Dogfy Diet, a cooked dog food that contains all the necessary minerals and nutrients. In the ad, a man and his husky, Riku, train together as elite athletes. The man states that after their workouts, they need to do something to recover their energy. The man chooses to give Riku Dogfy Diet because the food contains all the minerals and nutrients that he needs, has natural ingredients, and is easy to digest. The man also shares that Dogfy Diet has 4 flavors so Riku never gets tired of the food. The ad ends with the man offering a 40% discount to anyone who uses the code RIKU10S. # Brand positioning Dogfy Diet is a brand of cooked dog food made with natural ingredients. It is positioned as a way to give dogs all of the necessary minerals and nutrients to stay in shape. The ad also implies that the brand has many flavor options to choose from. # Product Dogfy Diet is a cooked dog food that contains all of the necessary minerals and nutrients to help dogs stay in shape. It is made with natural ingredients to facilitate digestion, and it comes in four different flavors. The ad emphasizes the variety of options to ensure that dogs never get bored of the food. # Visual style The ad appears to be UGC style and shot on a mobile phone. There are quick cuts and simple transitions. Overall, the quality of the ad is low. This is likely to appeal to an audience on social media who are more used to seeing authentic content. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The man is petting his husky. - 00:03–00:07 00:03–00:07 A man and his dog are racing with a group of other people on bicycles. - 00:07–00:10 00:07–00:10 The man explains that he and his dog train as elite athletes, so they need to do something to recover their energy. - 00:10–00:13 00:10–00:13 The man holds up Dogfy Diet, stating that it is what he opts for everyday. - 00:13–00:16 00:13–00:16 The man's dog sniffs the Dogfy Diet package. The man states that the diet contains minerals and nutrients. - 00:16–00:19 00:16–00:19 The man pours the Dogfy Diet into a dog bowl, mentioning that it is made with natural ingredients and is easy to digest. - 00:19–00:24 00:19–00:24 The man is petting his dog again. He states that there are four flavors available, so the dog never gets tired of the food. - 00:24–00:26 00:24–00:26 The man tells his dog to get up because it is time to go train. - 00:26–00:29 00:26–00:29 The man states that his dog will get a reward after. - 00:29–00:33 00:29–00:33 The dog eats Dogfy Diet out of its bowl. - 00:33–00:36 00:33–00:36 The man states that you can get 40% off your first box with the code RIKU10S.

# Ad summary The ad promotes Dogfy Diet, real food made with real ingredients that comes adapted to your dog, with 4 options, chicken, turkey, salmon, and ox. The rations come already calculated and delivered to your house to open, serve, and ready. Because it's not just about feeding them, it's about taking care of them inside and out. Make the switch to Dogfy Diet today. # Brand positioning Dogfy Diet presents itself as a premium, health-focused pet food brand that prioritizes the well-being of dogs through high-quality nutrition. The brand emphasizes real, recognizable ingredients and personalized meal plans tailored to each dog's specific needs. It distinguishes itself from traditional pet food by offering human-grade ingredients and eliminating the need for pet owners to calculate portion sizes or shop for ingredients. The brand positions itself as a convenient and caring option for dog owners who prioritize their pet's health and happiness. # Product Dogfy Diet offers real dog food with ingredients you recognize. The pet food comes adapted to your dog with four distinct menus: chicken, turkey, salmon, and ox. The rations come pre-calculated for your dog, so you don't have to think about anything. It is delivered directly to your home, so all you have to do is open, serve, and go. The ad states that the product not only feeds your dog but takes care of them inside and out. # Visual style The ad appears to have a polished and personal feel. The editing style includes a mix of quick cuts and static shots, creating a balance between showcasing the product and maintaining a natural, UGC-like feel. The pacing is moderate, with cuts timed to key voiceover lines and visual cues to maintain viewer engagement. The visuals used look bright and colorful. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Haz el cambio hoy a Dogfy Diet # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a woman petting her dog and asking the dog if it has heard about Dogfy Diet. - 00:01–00:02 Next, the ad shows a bowl of Dogfy Diet being placed on the ground. - 00:02–00:03 The dog proceeds to eat the food. - 00:03–00:06 The woman hugs and pets the dog. - 00:06–00:08 The woman holds up a bag of Dogfy Diet Salmon and labels all four available options. - 00:08–00:10 The ad shows a hand taking out a Chicken Dogfy Diet meal from the refrigerator. - 00:10–00:12 The dog looks at the bowl full of Dogfy Diet. - 00:12–00:15 The woman looks at the camera and says it is not just about feeding them. - 00:15–00:19 The woman pets the dog and tells viewers to make the switch to Dogfy Diet. - 00:19–00:23 The ad concludes with on-screen graphics.

# Ad summary A man and his dog partner up in physical training, then replenish with Dogfy Diet. # Brand positioning Dogfy Diet aims to be a premium option in the dog food market by offering cooked meals made with natural ingredients, which are stated to facilitate digestion. The brand appeals to health-conscious dog owners who prioritize their pet's well-being and want to ensure they receive the necessary nutrients. The brand's products come in four flavors to provide enough variety so that the dog never tires of the food. # Product Dogfy Diet is a cooked dog food brand made with natural ingredients. The ad highlights the food's digestibility, variety, and nutritional value, as well as that the brand provides "los minerales y los nutrientes necesarios." The dog food comes in four flavors to provide variety, including salmon, chicken, turkey, and beef. # Visual style The ad has a UGC feel. The shots feature natural lighting and are filmed in a house. The editing has quick cuts and static shots. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The dog investigates three packages of Dogfy Diet dog food. The ad conveys that Dogfy Diet dog food is something dogs want to investigate by visually positioning the packages of food in front of the dog. - 00:01–00:06 00:01–00:06 The man pets the dog on his lap, smiling into the camera. The ad conveys that he and Riku train more than an elite athlete. - 00:06–00:09 00:06–00:09 The man is biking with two other bikers and three dogs through a dirt path. He encourages his dog, Riku, to go with his group of racers. The ad conveys that Riku competes alongside him, and the man encourages him to race. - 00:09–00:12 00:09–00:12 The man is petting Riku on his lap, speaking directly to the camera. The ad conveys that after training, he must do something that is up to par. - 00:12–00:16 00:12–00:16 The man speaks directly to the camera with Riku nearby, holding a package of Dogfy Diet Chicken food. The ad conveys that he chooses Dogfy Diet with the peace of mind that Riku will be in top form the next day. - 00:16–00:18 00:16–00:18 The dog investigates three packages of Dogfy Diet dog food. The ad conveys that Dogfy Diet dog food offers the "minerales y los nutrientes necesarios" by positioning the packages of food in front of the dog. - 00:18–00:21 00:18–00:21 A hand mixes the Dogfy Diet dog food in a dog bowl using a fork. The ad conveys that Dogfy Diet dog food is easy to digest because it is made with natural ingredients. - 00:21–00:26 00:21–00:26 The man speaks directly to the camera with Riku on his lap. He throws his arms out in a gesture. Four packages of dog food appear next to him, highlighting that Dogfy Diet food comes in four flavors so that the dog never gets tired of the food. - 00:26–00:29 00:26–00:29 The man gets up from the couch, encouraging the dog to get up because it is time to train. The ad conveys that it is time to go train with Dogfy Diet food to keep you fueled. - 00:30–00:31 00:30–00:31 The man speaks directly to the camera, holding a package of Dogfy Diet Chicken dog food. The ad conveys that at the end of the training session, the dog will get their well-deserved prize. - 00:31–00:35 00:31–00:35 A hand holds a dog bowl full of Dogfy Diet dog food. The man asks the dog who gets their treat after training. The dog eats from the bowl. The ad conveys that after training, Dogfy Diet dog food is the treat of choice. - 00:36–00:38 00:36–00:38 The man speaks directly to the camera while the dog eats in the background. He states that with the code RIKU10S, you get 40% off the first box. The ad gives the viewer a promotional code to purchase Dogfy Diet dog food.

# Ad summary string # Brand positioning Dogfy Diet is presented as a premium dog food option that prioritizes natural ingredients and a high level of hydration, contrasting with traditional dry dog food. The brand aims to occupy a space in the consumer's mind as a provider of "real food" for dogs, similar to what humans eat. Dogfy Diet aligns with the values of pet owners who treat their dogs like family members, providing them with high-quality, enjoyable meals. The brand pushes against the norm of feeding dogs dry, processed kibble, instead following the trend of fresh, natural pet food delivery services. The brand's positioning is both functional, due to the hydration and ingredient quality, and emotional, as it appeals to owners wanting the best for their pets, highlighting the happiness and well-being of dogs eating Dogfy Diet. # Product Dogfy Diet is a fresh dog food delivery service, providing meals made with natural ingredients that offer a high level of hydration, unlike dry kibble. The product is for dog owners who want to provide their pets with a diet that resembles real food, claiming to improve the dog's enjoyment of meals and overall hydration. The ad explicitly states that the food has "bastante hidratación, no es seca". It addresses the purchase barrier of whether the dog will enjoy the food by offering a discount on the first box, allowing owners to test the product. A key USP is that dogs enjoy this food more and that it's closer to a natural, hydrating diet. # Visual style The ad has a casual, UGC feel, shot with natural lighting. The editing style includes quick cuts between different scenes and static shots when the creator is speaking directly to the camera. The production quality suggests a hybrid approach, combining elements of a polished commercial with the authenticity of user-generated content. The pacing is consistent, with edits timed to changes in subject matter or voiceover lines. There is a warm, natural look with a focus on the product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Y si quieres probar Dogfy Diet te dejo un descuento en la primera caja. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator states that she treats her dog better than humans while mixing the Dogfy Diet food in a bowl. This sets the tone of the ad as one that prioritizes the dog's well-being and creates intrigue around the product being used. - 00:03–00:09 00:03–00:09 The creator holds a Dogfy Diet box, calling her dog, Puppy, to show the delivery. The message is to convey the excitement of receiving the Dogfy Diet box and how happy it makes the dog. - 00:09–00:13 00:09–00:13 The dog is seen rolling around on the floor and sitting next to the delivery bag. This is meant to display the dog's excitement and happiness after receiving the Dogfy Diet delivery, emphasizing the dog's joy and anticipation of the food. - 00:13–00:18 00:13–00:18 The creator mentions that Puppy wasn't excited when she fed him kibble, but now he is happy with Dogfy Diet. This directly compares Dogfy Diet to traditional kibble, highlighting the increased enjoyment and happiness that the dog experiences with the new food. - 00:18–00:21 00:18–00:21 The creator repeats that she treats her dog better than humans. This reiterates the prioritization of the dog's well-being and emphasizes the belief that the dog deserves the best food possible. - 00:21–00:30 00:21–00:30 The creator suggests she would eat Dogfy Diet herself due to how good it looks. This reinforces the idea that Dogfy Diet is high-quality and appealing, even to humans, which elevates its perceived value. - 00:30–00:37 00:30–00:37 The creator explains when she switched to Dogfy Diet and that she heats the food for 20 seconds before serving. This gives practical details and demonstrates the ease of incorporating Dogfy Diet into the dog's routine. - 00:37–00:43 00:37–00:43 The creator tells a story about her dog's reaction to Dogfy Diet, saying the dog exclaimed she finally likes a food that is not the owner’s. This adds humor and implies that Dogfy Diet tastes better than other dog foods. - 00:43–00:50 00:43–00:50 The creator indicates that she slowly transitioned the dog to Dogfy Diet, and the dog loves it compared to kibble. This reinforces the product’s benefits of easier digestion and greater enjoyment for the dog. - 00:50–00:57 00:50–00:57 The creator specifies that the dog is more hydrated while eating Dogfy Diet. This conveys a direct benefit of the product, suggesting it's healthier than dry kibble and aids in hydration. - 00:57–01:06 00:57–01:06 The creator provides a call to action, mentioning a discount on the first box of Dogfy Diet. This encourages viewers to try the product with a reduced financial risk, and that they can switch their dog over to more natural food.

# Ad summary A woman promotes Dogfy Diet, a brand of dog food that prepares meals based on the needs of your dog. # Brand positioning Dogfy Diet is a dog food brand that specializes in personalized diets for dogs of all breeds, sizes, and activity levels. They stand out from other brands by employing nutritionists who prepare orders based on the unique needs of each dog. With Dogfy Diet, you can ensure your furry friend receives the optimal nutrition for a healthy and happy life. # Product Dogfy Diet offers complete food for dogs in a variety of flavors. It is delivered in individually portioned bags. The featured product in this ad is the Salmon variety. This product is for dog owners who want to ensure their dogs are eating healthy, natural food. Dogfy Diet uses nutritionists to prepare meals based on the breed, size, activity level, and lifestyle of the dog. # Visual style The ad has a natural, relatable aesthetic with bright lighting, clear shots, and a mix of indoor and outdoor scenes. The video uses jump cuts that convey energy and movement. The transitions are smooth, contributing to a polished feel without losing the authenticity of the UGC style. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The woman begins by promising the viewer that she feels happy when she feeds her dog, Teddy, because she knows what he likes. She then holds up Teddy's food bowl and gives him a piece from her hand. This establishes that she cares for her dog's well-being. - 00:07–00:07 00:07–00:07 She then states that Teddy is the pampered one in the family, which implies that he deserves the best. - 00:08–00:15 00:08–00:15 The woman states that she and Teddy met almost a year ago and says that Teddy is about three to four years old. She pets Teddy on the stomach and shares that she found him behind a fence. This provides a background story about Teddy and how he came to be her dog. - 00:15–00:26 00:15–00:26 The woman states that he was abandoned, skinny, and weak but that he is now strong, implying that he is healthier now than when she rescued him. She continues in English, saying that she and Teddy are getting their act together. She then states in Spanish that they are getting their act together. This provides context for the following segment, in which she states that she and Teddy are going running, getting stronger, and eating healthy. - 00:26–00:36 00:26–00:36 She asks, "How?" before adding that she and Teddy are eating real food. This implies that real food contributes to her and Teddy's good health. - 00:36–00:39 00:36–00:39 The woman states that this "real food" also makes them strong and gives them shiny coats. This highlights a desirable benefit of the real food she mentions. - 00:39–00:44 00:39–00:44 The woman states that Dogfy Diet food comes to her in these ready-to-use packages and says, "They are the best!" This introduces the Dogfy Diet brand and implies that the food is easy to use. - 00:45–00:48 00:45–00:48 She explains that there are many flavors available, but Teddy's favorite is the salmon flavor. This gives context as to which product she is using. - 00:49–00:57 00:49–00:57 The woman states that Dogfy Diet is beneficial because they have nutritionists who prepare orders depending on the breed, size, activity, and lifestyle of the dog. This explains the benefits of the dog food brand. - 00:58–01:06 00:58–01:06 A second loop of the footage from 00:00 is shown and then cuts back to the audio from 00:05. - 01:06–01:08 01:06–01:08 A man sits on the floor next to Teddy, who is eating Dogfy Diet. He asks, "Is there no Dogfy Diet for humans?" implying that it is so good, humans should eat it, too.

# Ad summary The ad features a UGC-style video of a creator feeding her rescue dog, Teddy, a personalized diet by Dogfy Diet. She discusses how Dogfy Diet uses nutritionists to prepare the dog's food based on their breed, size, activity levels, and lifestyle. She states how Teddy was a rescue dog, and since they eat real food from Dogfy, he is now healthy. A male also appears at the end, wondering if there is a diet for humans. # Brand positioning Dogfy Diet is positioned as a brand that prioritizes the health and well-being of dogs through personalized nutrition plans. They distinguish themselves by having nutritionists to customize dog food based on each pet's specific needs, considering factors like breed, size, activity level, and lifestyle. The brand aims to occupy a space in the consumer's mind as a provider of 'real food' that promotes strength and a shiny coat, especially for rescue dogs needing extra care. The brand seems to ignore category norms by focusing on personalized nutrition rather than generalized pet food. # Product Dogfy Diet is a personalized dog food service that provides customized meals for dogs based on their breed, size, activity levels, and lifestyle. The service uses nutritionists to prepare each order, ensuring it meets the dog's specific needs. The food comes in pre-portioned bags that are delivered to the customer's home. It is presented as 'real food' that promotes strength and a shiny coat, addressing the purchase barrier of ensuring optimal health and nutrition for pets, especially rescue dogs. # Visual style The ad has a casual and UGC feel, shot in natural light with smooth transitions. The production quality feels more casual, like it was shot on a phone and edited using native features. The video has an editing style with quick cuts and transitions at around 30-40 BPM, staying consistent throughout the entire ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 A creator stands in her kitchen in front of a dog bowl and bag of dog food. The video aims to promote the product as healthy and custom for a dog's nutritional needs. - 00:08–00:16 00:08–00:16 - The creator then talks about her rescue dog, Teddy, and how they found him in a fence. - 00:16–00:22 00:16–00:22 - She talks about how he was abandoned, thin, and weak when they found him. She then states he is strong now. - 00:22–00:27 00:22–00:27 - The creator talks about how she and Teddy are 'getting our act together' and 'putting in the effort'. - 00:27–00:37 00:27–00:37 - The creator explains that she and Teddy have been going for runs and eating healthy. - 00:37–00:40 00:37–00:40 - She states that the real food is why they are strong and have shiny hair. - 00:40–00:45 00:40–00:45 - The video cuts back to the creator in the kitchen, displaying the Dogfy food in a bag. - 00:45–00:50 00:45–00:50 - She then states how the food is Teddy's favorite, and it is salmon. - 00:50–00:58 00:50–00:58 - The video shows her opening the bag and states how Dogfy Diet is good since nutritionists prepare the food based on the dog's race, size, lifestyle, and activity. - 00:58–01:07 00:58–01:07 - The creator says it makes her content to feed Teddy Dogfy food because it is good for him, and he deserves it since he is the 'mimado of the family'. - 01:07–01:10 01:07–01:10 - A male appears and asks, 'There is no Dogfy Diet for humans?'

# Ad summary This ad promotes Dogfy Diet, a subscription-based natural dog food service that delivers personalized rations to your home each month. The ad shows a woman feeding her three dogs with Dogfy Diet food. She explains that she had been wanting to give her dogs natural food, but it was too difficult to prepare meals for three dogs, so Dogfy Diet solved that problem for her. # Brand positioning Dogfy Diet is a dog food delivery service that provides 100% natural food. The brand is positioned as a convenient solution for dog owners who want to feed their pets natural food but find it difficult or time-consuming to prepare it themselves. Dogfy Diet emphasizes that its meals are customized and conveniently delivered, removing common barriers to feeding pets a healthier diet. # Product Dogfy Diet is a subscription service that provides natural, complete food for dogs delivered monthly to your home. Each delivery consists of personalized rations for each dog in individual packets with different protein options such as salmon, chicken, beef, and turkey. The product is marketed as a solution for dog owners who want to feed their dogs a natural diet but find it difficult to do so. The product comes in pre-portioned servings and is stored frozen, requiring only thawing and serving. # Visual style The ad has a UGC style, filmed with natural lighting. The video includes simple text overlays and emojis. There are frequent cuts and text overlays synced to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Haz clic en el enlace. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman holding a packet of dog food while two dogs sniff at it. - 00:00–00:03 The woman states that the dog food has solved her life and she has wanted to give her dogs natural food for a while. - 00:03–00:06 The ad shows the woman's three dogs together. The woman states that she wanted to give her dogs natural food but it was difficult because she has three dogs. - 00:06–00:08 The woman states that she discovered Dogfy Diet. - 00:08–00:09 The ad shows a box full of individual packets of Dogfy Diet food. - 00:09–00:13 The woman states that Dogfy Diet is natural food that is delivered to your home each month with personalized rations for each dog. - 00:13–00:14 The ad shows the packets of Dogfy Diet food in a freezer. - 00:14–00:18 The woman states that she only has to take the packets out of the freezer, serve the food, and watch her dogs enjoy their food. - 00:18–00:19 The ad shows the woman bringing out three bowls of food to her dogs. - 00:19–00:22 The ad shows the three dogs eating the Dogfy Diet food. - 00:18–00:21 The woman asks if you want to have the peace of mind of knowing you are giving your dogs the best. - 00:21–00:22 The woman tells you to click the link.

# Ad summary This ad promotes Dogfy Diet, a dog food subscription service providing cooked recipes with natural ingredients that are ready to serve. The ad addresses the concern of pet owners about changing their dog's diet and aims to show that it's not risky with Dogfy Diet, highlighting the brand's step-by-step manual and nutritionists that are there to help. The ad also features a 30% discount offer to encourage viewers to make a purchase. # Brand positioning Dogfy Diet positions itself as a provider of nutritious and safe dog food. They aim to occupy the space in the consumer's mind as the brand that makes changing a dog's diet easy. The brand aligns with a healthy lifestyle for pets, prioritizing natural ingredients and avoiding the risks associated with abrupt diet changes. By providing a step-by-step manual and nutritionist support, Dogfy Diet addresses concerns around digestive issues. The brand's positioning is both functional (natural ingredients, easy to serve) and emotional (peace of mind for pet owners). # Product Dogfy Diet offers pre-portioned, cooked dog food recipes with natural ingredients, available through a subscription service. The food comes ready to serve, eliminating preparation time for pet owners. USPs include using high-quality natural ingredients and offering a transition manual and nutritionist support to ensure a smooth dietary change. The product addresses purchase barriers by providing resources to mitigate potential digestive issues and concerns about dietary changes, reassuring pet owners that the product is safe and healthy for their dogs. The company has salmon and beef flavors. # Visual style The ad has a hybrid aesthetic, combining a polished commercial feel with UGC elements. It features natural lighting in both indoor and outdoor settings. The editing style includes quick cuts to maintain a brisk pace. There are no visible transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman stands next to her dog in a yard, and the text says, "Changing your dog's food isn't risky." - 00:02–00:04 The woman states it's not risky with Dogfy Diet and nobody has told you how to do it. - 00:05–00:07 The woman is in her kitchen, pulling out packages of food from her fridge. Text says that 'Everything changed with Dogfy Diet'. - 00:07–00:08 The woman holds up a salmon package and opens it. Text states 'Cooked'. - 00:08–00:10 The woman opens the package and reveals a salmon treat. Text states 'Dogs'. - 00:10–00:12 The woman places the food in her dog's bowl. Text states 'Ready to serve.' - 00:12–00:14 The woman is squatting next to her dog eating out of a bowl. The woman states that her biggest fear was that changing her dog's food would make him sick. - 00:14–00:18 The woman pets her dog and states that the box comes with a manual to transition the food slowly. - 00:18–00:22 The woman puts a leash on her dog and states that nutritionists are there to help and guide you with any doubts. - 00:22–00:28 The woman pets her dog and states that if you want your dog to enjoy the food more, Dogfy Diet has a 30% discount.

# Ad summary This ad promotes Dogfy Diet, a complete food for dogs. A woman explains that after giving her dog Dogfy Diet she noticed her dog had more desire to eat, had better digestion, and she was more relaxed knowing exactly what her dog was eating. The ad also states the recipes are cooked with natural ingredients and that there is a team of nutritionists that can answer any questions. Dogfy Diet is offering 30% off. # Brand positioning Dogfy Diet positions itself as a provider of high-quality, natural dog food. The brand stands in contrast to typical dog food options, emphasizing transparency about ingredients and preparation methods. It aims to occupy a space in the consumer's mind as a provider of natural recipes with ingredients that are good for dogs. The brand fosters trust and simplifies pet care. # Product Dogfy Diet offers complete food for dogs made with natural ingredients. These recipes are designed to be ready to serve, ensuring convenience for pet owners. The meals come in individual pouches that include ingredients such as salmon and beef. With Dogfy Diet, the brand offers a step-by-step manual in the package for transitioning the dog to Dogfy Diet and provides access to a team of nutritionists to answer any questions. Dogfy Diet addresses the barriers of understanding what you are feeding your dog. # Visual style The ad's visual style is casual, with a natural and authentic feel, resembling user-generated content. The editing involves quick cuts to maintain engagement and showcase various aspects of the product and the dog's reactions. The production quality is simple, supporting the tone and audience. The cuts are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 A woman states that after giving her dog Dogfy Diet she noticed her dog had more desire to eat, had better digestion, and she was more relaxed knowing exactly what her dog was eating. - 00:07–00:12 A woman adds that she started giving her dog Dogfy Diet and states the recipes are cooked with natural ingredients and are ready to serve. - 00:13–00:19 A woman states that her biggest fear was her dog not liking the food. She notes that the package comes with a manual to make the transition little by little and make sure her tummy adjusts well. - 00:20–00:23 A woman notes that there is a team of nutritionists that will respond and guide you if you have questions. - 00:24–00:29 A woman states that if you want your dog to enjoy their food more, Dogfy Diet is now offering 30% off.