How Disturbia Advertises on Meta

# Ad summary This ad is a photo of a person wearing a short, black dress with the Disturbia brand logo superimposed over it. # Brand positioning Disturbia is presented as a brand that offers alternative fashion with a dark and edgy aesthetic. The brand aligns with values of individuality and counter-culture style. Disturbia sets itself apart by offering clothing with a gothic, alternative aesthetic. # Product The product is a short, black dress with a V-neckline and puffy sleeves. The dress has a fitted bodice with a tie at the front and a flared skirt with a ruffled hem. The dress appears to be made of a satin-like material with a subtle floral or damask pattern. The brand's logo is superimposed on the front of the dress. # Visual style The ad has a soft, slightly muted aesthetic with a focus on the garment's texture and details. The background is simple and slightly out of focus to keep the emphasis on the dress and the person. The overall style is reminiscent of a fashion editorial or a styled product shot. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a full shot of the dress on the person, allowing the viewer to see the overall style and fit of the garment. The intention is to showcase the design and construction of the dress from the brand's perspective. - The brand logo is displayed prominently on the dress, reinforcing brand recognition and association with the aesthetic. The brand is communicating its identity and ownership of the style. - The overall composition and model styling create a cohesive image that communicates the brand's alternative fashion aesthetic from an artistic perspective.

# Ad summary This is an ad for a Disturbia floral dress with a belt and a black bag with a fly clasp. It features a model wearing the dress and accessorizing with a purse, jewelry, and a black long-sleeved top. # Brand positioning Disturbia is presented in the ad as a brand that embraces alternative and gothic fashion styles. The brand offers clothing and accessories that stand out from mainstream trends, appealing to individuals who express their unique style. The brand leans into a darker, edgier aesthetic through its product designs and styling. Disturbia aims to occupy a space in the consumer's mind as the go-to brand for distinctive and unconventional fashion. By showcasing their unique design elements, the brand conveys a commitment to self-expression and individuality. # Product The featured product is a black denim dress with an all-over floral pattern from Disturbia. The dress has a V-neck, a button-up front, and two small pockets on the chest. It is shown styled with a wide black belt with a fly clasp, a black long-sleeved top underneath, and a black purse with a fly clasp. The dress has a slit at the bottom front and can be worn with or without the belt to change the silhouette. The ad showcases the dress as a versatile piece that can be accessorized to create a personalized look, making it a worthwhile addition to any wardrobe. # Visual style The ad has a simple, clean aesthetic with a focus on showcasing the product. The editing style is straightforward, with static shots and smooth transitions. The production quality appears to be a hybrid of UGC and polished commercial, lending a sense of authenticity. The pacing is steady, with a consistent rhythm that allows viewers to fully appreciate the details of the outfit. The cuts and product actions are not timed to music beats. The ad feels modern and casual, with a focus on the fashion. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The camera is focused on the side of the dress, which is being held at the hip. The brand name is over the dress. - 00:01–00:07 00:01–00:07 The camera shows the full outfit that the model is wearing, and she moves her hair so that it lays down her back. - 00:07–00:11 00:07–00:11 The model shifts from side to side, showing the full dress. - 00:11–00:19 00:11–00:19 The model puts a black bag over her shoulder, then the logo and Shop Now button appear at the bottom of the screen.

# Ad summary This ad shows the Distubia brand clothing and bags in a short video. The video focuses on a woman wearing the brand and twirling to show off the clothing. # Brand positioning Disturbia is presented as a brand that offers clothing with a dark aesthetic. The brand offers an alternative style to traditional fashion, emphasizing individuality. The brand appears to focus on detailed patterns and gothic touches on modern clothing and bag styles. # Product The ad features a floral-patterned black dress with silver button detailing down the middle, pockets at the breasts, and a black belt around the waist with a vintage-looking butterfly buckle. Also featured is a black, distressed leather-look bag with bronze buckles that has the Disturbia logo printed on it. # Visual style The ad has a polished commercial aesthetic with bright lighting that makes the colors in the garments and the bags stand out. There are quick cuts between each shot to keep a fast rhythm. The production quality has a high-end feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a close shot of the floral pattern of the dress before quickly showing the entire dress and the person wearing it. - 00:02–00:12 The woman in the dress twirls, showing off the cut of the dress and how it flows around the body. - 00:12–00:19 The video shows the bag close up to show the detail and then shows the woman wearing the bag with the dress.

# Ad summary This ad showcases a full outfit from Disturbia Clothing featuring a white, long-sleeve shirt with black rose detailing on the collar, a black dress with a waist-defining belt, and black accessories. The ad demonstrates the brand's edgy and dark aesthetic. # Brand positioning Disturbia is a brand that caters to a dark, edgy, and alternative aesthetic. It defies mainstream fashion norms, embracing a gothic and rebellious style. The brand's tone is dark and mysterious, targeting individuals who resonate with counter-culture aesthetics. Disturbia carves out its unique space in the market by providing clothing and accessories that empower individuals to express their unconventional identities. # Product The ad features a full outfit from Disturbia Clothing. The first product is a white, long-sleeve shirt with black rose detailing on the collar. This is paired with a black dress that has black floral embroidery on the bodice and a form-fitting, waist-defining belt. The outfit is completed with a layered silver necklace with pendants and rings, chunky black boots, and a black handbag with silver hardware. The clothing is designed to create a cohesive gothic, edgy, and alternative look. # Visual style The ad has a polished, high-end commercial feel with a focus on showcasing the fashion items. The editing style includes smooth transitions and static shots to highlight the outfit and accessories. The production quality is high, which supports the brand's image. The pacing is consistent, with cuts timed to the music beats, enhancing the visual appeal. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a close-up of the white shirt's rose-embroidered collar before panning out to show the full outfit. This establishes a focus on design details and overall outfit style. - 00:02–00:07 00:02–00:07 The camera zooms in on the dress's embroidered bodice, then the model pulls a boot into the frame. This highlights key design elements and styling options. - 00:07–00:12 00:07–00:12 The model turns to the side and tosses her hair. This is to provide a full view of the outfit from different angles, while demonstrating movement and style. - 00:12–00:17 00:12–00:17 The model puts on a black handbag and adjusts the strap. This shows the outfit accessorized and ready to wear, offering an idea of how it fits into a real-life context. - 00:17–00:20 00:17–00:20 The ad ends with a full view of the model in the outfit as the brand logo appears, along with a call to action to “SHOP NOW”. This reinforces brand identity and encourages immediate purchase.

# Ad summary This ad for Disturbia features a creator modeling a black and white outfit with a dark aesthetic. # Brand positioning Disturbia is presented as a brand that sells alternative fashion with a focus on dark aesthetics. The brand positioning pushes against conventional fashion norms by embracing a gothic and rebellious style. The brand appears to occupy a space for individuals who identify with alternative subcultures and seek clothing that reflects their unique identity. The brand's products offer a way for consumers to express themselves through fashion. # Product The ad features a multi-piece black and white outfit that includes a white, long-sleeved blouse with lace trim and a high collar, a black, pinstriped mini dress with a v-neck, a wide black corset belt with a decorative buckle, chunky platform boots with multiple buckles, a matching black handbag, and silver jewelry including rings and necklaces. The outfit is presented as a coordinated set, with each item complementing the others to create a cohesive and edgy look. The items can be styled in various ways to create different looks. The advertisement showcases the product's style, allowing the viewer to visualize themselves wearing the outfit and expressing their individuality. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the fashion items. The editing style consists of quick cuts that highlight different aspects of the outfit and accessories. The production quality appears polished, creating a visually appealing presentation. The cuts are timed to the beat of the music, and the overall pacing is fast. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The camera zooms in on the collar of a white blouse, showcasing the brand's logo in the center of the screen. - 00:01–00:02 00:01–00:02: The creator brings a black dress into view, holding it up to display the design before putting it on over the white blouse. - 00:02–00:03 00:02–00:03: The creator adds a wide black belt to cinch the waist of the dress, emphasizing the silhouette of the outfit. - 00:03–00:05 00:03–00:05: The creator displays their hands, adorned with multiple silver rings, then pulls back to show the necklace worn with the outfit. - 00:05–00:07 00:05–00:07: The creator holds up a pair of black, chunky platform boots with multiple buckles, integrating them into the outfit presentation. - 00:07–00:15 00:07–00:15: The creator poses in the full outfit, showing it from multiple angles. She picks up a black handbag and holds it to her side to complete the look.

# Ad summary This ad showcases three different ways to style the same pair of black shorts. The creator presents three distinct outfits, showing the versatility of the shorts for different occasions and styles, aiming to inspire viewers with alternative fashion ideas. # Brand positioning The brand is presented as edgy and stylish, catering to alternative fashion aesthetics. It promotes individuality and creative self-expression through clothing. The brand seems to push against mainstream fashion norms by embracing dark and unconventional styles. The brand positioning is emotional, aligning with self-expression and confidence through unique fashion choices. # Product The product featured is a pair of black shorts. They are mid-thigh length with a frayed hem, giving them a slightly distressed look. The shorts appear to be high-waisted, accentuating the waistline. They are designed to be versatile, suitable for various outfit styles, ranging from casual to more dressed-up looks. The ad highlights the shorts' adaptability as a key selling point, showing how they can be styled to create multiple outfits from a single base garment. # Visual style The ad has a polished, studio-lit aesthetic with a focus on showcasing the all-black outfits. The editing style is quick cuts with smooth transitions between outfits. The production quality is high, giving it a commercial feel. The pacing is consistent and timed to the music beats. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the video and its theme. - 00:00–00:02 The creator states that she will be styling one pair of shorts into three outfits, setting the stage for the fashion showcase. - 00:03–00:07 The video transitions to the first outfit, a gothic-inspired look. - 00:03–00:07 The creator presents the full outfit, complete with a lace top, chunky belt, and knee-high boots. The model poses and shows off the outfit from multiple angles. - 00:08–00:11 The video showcases the second outfit, a more structured and sophisticated look. - 00:08–00:11 The outfit features a pinstripe blazer, a leather harness, and knee-high boots. The model presents the outfit from various angles. - 00:12–00:17 The video transitions to the third outfit, a more casual and edgy style. - 00:12–00:17 The final outfit is a more casual but still dark look with a long-sleeve top, chunky jewelry, sunglasses, and platform boots. The model shows off the outfit by turning and walking.

# Ad summary This ad showcases a black dress paired with a corset belt and Mary Jane shoes from Disturbia. The ad is set to alternative music and features a model with a gothic aesthetic. # Brand positioning Disturbia is presented as a fashion brand that caters to a gothic and alternative aesthetic. The brand aligns with values of individuality and self-expression through dark and edgy fashion. The brand appears to push against norms of mainstream fashion, offering unique styles for those who want to stand out. # Product The ad features a black dress made of crinkled fabric, designed with a square neckline and long sleeves. It is accessorized with a wide, pointed corset belt that cinches the waist and accentuates the silhouette. The outfit is completed with a pair of black Mary Jane shoes with a block heel and a decorative buckle. The clothing items and accessories work together to create a cohesive gothic look. # Visual style The ad has a dark and alternative aesthetic with a focus on the featured clothing items. The editing style uses static shots and smooth transitions. The production quality appears polished, which supports the brand's positioning as a fashion brand. The pacing is moderate, allowing the viewer to appreciate the details of each garment. The visuals are synced to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The video starts with a close-up of a woman's chest area, showcasing a black lace top detail. The brand name 'DISTURBIA' appears as a text overlay. This is intended to immediately introduce the brand and its aesthetic. - 00:01–00:03 00:01–00:03: The camera zooms out to show the full dress. The dress is lightly twirled to show its movement and shape. The intent is to display the garment's design and overall look. - 00:03–00:05 00:03–00:05: A hand is shown placing a black corset belt around the waist of the dress to accentuate the waistline. This moment is meant to demonstrate how the accessory enhances the dress's silhouette. - 00:05–00:07 00:05–00:07: A hand holds up a black Mary Jane shoe to complement the dress. This is meant to show a suggested footwear pairing. - 00:07–00:12 00:07–00:12: The camera alternates between showing the full dress and close-ups of the corset belt and the skirt’s movement. The brand name and a 'SHOP NOW' call to action are displayed as a text overlay. This final beat serves to reinforce the brand and encourage immediate purchase.

# Ad summary The ad showcases a woman getting ready for a date night at her wedding venue with her future husband. She models a black and green floral maxi dress, accessorizing with a chain belt, earrings, and spider bag. Her fiancé wears a matching flannel jacket. The couple poses with their cat at the end. # Brand positioning Disturbia is presented as a brand that caters to an alternative, edgy style. Their aesthetic leans towards goth and grunge influences, embracing darker colors, floral accents, and unconventional accessories like chain belts and spider-shaped bags. The brand positions itself as a provider of unique pieces, like the Velda Floral Maxi Dress, for special occasions like winter weddings, as well as everyday wear, alluding to their products as must-haves for completing any outfit. Disturbia defies traditional norms by infusing gothic elements into special occasion wear, offering an option for those seeking an unconventional or darker aesthetic. This positioning appeals to consumers who want to express their individuality and stand out from the mainstream. # Product The ad spotlights several items from Disturbia. First, the Velda Floral Maxi Dress, described as the perfect winter wedding guest dress, featuring a black base with a subtle green floral pattern, long sleeves with flared cuffs, and a mock turtleneck. The ad also features the Calipay Chain Belt, a wide black belt with metal ring accents and draped chains, touted as a must-have for completing every outfit. Accessories include a stack of earrings, featuring cameo drops and starburst hoops, and the Webling Bow Spider Bag, a black bag with chain detailing. In addition, the male model wears the Trellis Shacket, a tan and green plaid flannel jacket. The ad encourages viewers to consider these items as essential pieces for creating a stylish and edgy look. # Visual style The ad has a clean, modern aesthetic with a focus on showcasing the clothing and accessories. The lighting is soft and consistent, providing clear visibility of the products. The editing is smooth, with seamless transitions between shots. The overall production quality feels polished, lending a professional feel while maintaining a relatable, UGC-style authenticity. The pacing is moderate, with enough time spent on each product to highlight its features without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the video by explaining she is getting married this year. - 00:02–00:03 She transitions into a get-ready-with-me format to prepare for a date night at their wedding venue, positioning the content as a glimpse into the wedding planning process. - 00:04–00:08 She introduces the Velda Floral Maxi Dress, positioning it as a perfect winter wedding guest dress. - 00:08–00:15 She shows herself accessorizing the dress with the Calipay chain belt, highlighting it as a must-have for completing any outfit. - 00:16–00:21 She highlights her earrings and the Webling Bow Spider Bag. - 00:22–00:24 She showcases how her fiancé matches her vibe by wearing the Trellis Shacket. - 00:24–00:27 The couple poses with their cat, jokingly mentioning the pet is trying to convince them to stay in. - 00:27–00:31 She states they are ready for date night and prompts viewers to share their thoughts in the comments.

# Ad summary This ad by Disturbia Clothing features a woman modeling a black dress with a tree pattern, styled with accessories, showcasing the brand's aesthetic. The ad highlights the dress's design and fit, promoting a distinct and alternative fashion sense. # Brand positioning Disturbia is presented as a brand that occupies the alternative fashion space, appealing to individuals who embrace a darker, edgier aesthetic. The brand promotes individuality and self-expression through clothing that defies mainstream trends. It stands out by offering unique designs with gothic and unconventional elements, positioning itself as a go-to for those seeking to express their identity beyond the norm. The brand positioning appears to be emotional, as it aims to align with a specific lifestyle and self-image. # Product The featured product is a form-fitting, long-sleeved black dress with a subtle tree pattern. The dress is shown being styled with a range of accessories, including a black leather harness, a wide belt with metal rings, and a silver chain. The ad emphasizes the dress's versatility by demonstrating how it can be accessorized to create a distinct look. The overall presentation suggests that the dress is for individuals who want to express a dark, alternative, and edgy aesthetic through their clothing choices. The ad focuses on the dress's design and fit, implying that it's worth buying for its unique style and the ability to create a personalized statement. # Visual style The ad has a polished but raw aesthetic, combining elements of UGC with a professional presentation. The editing is straightforward with static shots and minimal transitions. The production quality appears to be a hybrid of UGC and polished commercial, supporting an authentic yet curated tone. The pacing is moderate and consistent, with no rapid cuts. The visuals are timed to match the underlying music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with a mid-shot of a person wearing a black dress with a tree pattern, hands on hips, with the text “DISTURBIA” displayed over the image. - 00:01–00:02 The person then adds a black leather harness. - 00:02–00:04 A wide black belt with metal rings is then added, along with silver chains hanging from the belt. - 00:04–00:05 The person holds up a silver bracelet in front of them. - 00:05–00:07 They then display their hands, which are adorned with multiple silver rings and tattoos, while wearing the bracelet. - 00:07–00:08 The person rotates to show the fit of the dress. - 00:08–00:12 The person puts their hands on their hips again to show the accessories on the dress. - 00:12–00:13 The text overlay "DISTURBIA. Shop Now" appears on the screen.

# Ad summary This image ad promotes a butterfly-printed dress from Disturbia. # Brand positioning Disturbia is presented as a fashion brand with an alternative, edgy aesthetic, as implied by the brand name itself. The brand targets consumers who are not afraid to express their individuality through fashion and who are drawn to unique and unconventional designs. The dress with a butterfly print is a subtle nod to nature but rendered in a muted color palette, suggesting a blend of elegance with a dark or gothic undertone. The brand seems to push against mainstream fashion norms by offering clothing with a distinct, non-conformist style. # Product The product being advertised is a dress with a butterfly print. The dress is short with a V-neck and puff sleeves, made from a light, semi-sheer fabric, with a cinched waist and a flowy skirt. The butterflies are printed in a dark, muted gray tone, creating a subtle pattern against the fabric's lighter background. The dress is presented as a statement piece that balances elegance with a touch of gothic or alternative style. It appears suitable for occasions where one wants to stand out with a unique fashion choice. The ad emphasizes the dress's visual appeal and design, rather than specific functional features, making it clear that the primary selling point is its aesthetic. # Visual style The ad has a soft, ethereal aesthetic with a focus on the dress's design and the model's styling. The muted color palette and diffused lighting create a dreamy, romantic atmosphere. The overall style is polished and professional, resembling a high-fashion editorial shot. # Hooks Headline: RSVP: YES # Call to action None used. # Point of view - [object Object] # Storyline - The image captures a woman wearing a butterfly-printed dress, which is intended to immediately showcase the product's unique aesthetic. The focus is on the visual appeal of the dress and how it looks when worn, creating an aspirational moment for the audience from the brand's perspective. - The text "RSVP: YES" positioned above the brand name serves to suggest that this garment is appropriate for formal events and special occasions. The phrase is clearly intended as a way to show the target customer that this dress makes saying yes easy, positioning the customer to believe their future formal event needs can be solved by this brand from the brand's perspective. - The display of the brand's name, DISTURBIA, intends to reinforce brand recognition and align the dress with the brand's image, giving the viewer context as to where this dress came from from the brand's perspective.

# Ad summary An advertisement for a black dress sold at Disturbia. The ad features a model wearing the dress against a grey wall. # Brand positioning Disturbia is presented as a fashion brand that caters to an alternative aesthetic. The brand aligns with values of edginess, individuality, and a darker aesthetic, contrasting with mainstream fashion trends by offering unique and unconventional designs. The brand positioning is emotional and style-focused, not necessarily functional, appealing to customers who want to express themselves through distinctive clothing. # Product The advertised product is a black dress with a fit and flare silhouette. It features a V-neckline, a black velvet band at the waist, and a pattern of suns and pink floral designs embroidered throughout. The dress has thin straps and a knee-length or slightly above-the-knee hemline. The lower portion of the skirt is a sheer mesh material, providing a glimpse of the legs. The product's design suggests it is for those who appreciate unique, eye-catching fashion with alternative or gothic influences. # Visual style The ad has a polished, studio-shot appearance with a focus on showcasing the details of the dress. The image treatment includes soft lighting to highlight the dress's embroidery and the model's features. The visual style contrasts with typical fast fashion or high fashion ads, leaning towards an alternative aesthetic. # Hooks Headline: NEW ARRIVALS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a full shot of the model. The brand is showcasing the overall look and fit of the dress, providing a sense of the garment's aesthetic and how it would appear when worn. The audience experiences this from the brand's perspective as it displays the product.

# Ad summary This ad presents a dress from Disturbia, a brand that seemingly caters to alternative fashion tastes. # Brand positioning Disturbia is positioned as a brand for individuals with alternative fashion tastes. The brand's aesthetic blends gothic, occult, and contemporary elements, appealing to those who seek unique and unconventional styles. By incorporating symbols like the sun and all-seeing eye, Disturbia hints at a deeper, perhaps spiritual or mystical connection for its customer base. The brand defies mainstream fashion norms by embracing darker themes and unconventional aesthetics. It caters to a lifestyle that values individuality, self-expression, and standing out from the crowd. The brand appears to lean into emotional positioning, encouraging customers to embrace their unique identities through fashion. # Product The product advertised is a dress with a black base color and a complex pattern featuring hands with eyes, suns, and lotus flowers. The dress has a sleeveless design with thin straps and a tie-up back detail, suggesting an adjustable fit. A golden, silky trim accents the hem of the dress. The pattern blends occult and nature-inspired symbols, creating a unique and eye-catching design. The dress appears to be lightweight and suitable for casual or semi-formal occasions. The design communicates a sense of individuality and alternative style. # Visual style The ad features a studio-shot image with high production quality. The visual motifs include a focus on gothic, occult, and nature-inspired patterns. The image treatment includes soft lighting and a slightly muted color palette. The typography is stylized and modern, overlaid onto the image. The visual style aims to create a sophisticated and edgy aesthetic, suitable for in-feed viewing. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image focuses on a model wearing a dress from Disturbia. This is meant to showcase the dress's design and fit, and the brand wants to convey its distinctive style.

# Ad summary The image ad is for Disturbia brand. It features a woman wearing a dress in a light and airy indoor setting. There is a title overlayed in the center of the image. # Brand positioning Disturbia is presented as a sophisticated brand specializing in dresses with a unique, slightly edgy aesthetic. The brand seems to be targeting a market that values fashion with a twist, possibly leaning towards a gothic or alternative style, as suggested by the edgy font and overall vibe. The brand aims to provide garments that are distinctive and fashionable, setting it apart from more mainstream, conventional brands. # Product The product featured is a midi dress with a butterfly print. The dress has a fitted bodice with a v-neck and short puffed sleeves. The skirt is full and gathered, giving it a flowing silhouette. The color of the dress is a muted gray-green with darker gray butterfly prints. The dress is made from a lightweight fabric, possibly chiffon or a similar sheer material, which adds to its ethereal quality. The dress is being presented as a fashionable and unique option for various occasions. # Visual style The ad has a soft, ethereal aesthetic with a focus on natural lighting and muted tones. The setting is elegant and airy, suggesting a high-end, romantic vibe. The visual style leans towards a fashion editorial, with the model posed to showcase the dress in a flattering way. The color grading is subtle, enhancing the dress's color and texture without being overly processed. # Hooks Headline: RSVP: YES # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad focuses on the dress being worn by a woman in a natural indoor setting, conveying a sense of elegance and style. The story is being told from the brand's perspective, showcasing the dress in an aspirational manner.

# Ad summary This image ad showcases a new black dress from the brand Disturbia. The model is seen wearing the dress indoors. # Brand positioning Disturbia is presented as a fashion brand that embraces an alternative aesthetic. The brand emphasizes a darker, gothic, and romantic style. By showcasing new arrivals, the brand aims to stay current and fashionable within its niche, catering to customers who seek unique and edgy clothing options. Disturbia deviates from mainstream fashion norms by promoting individuality and self-expression through its distinctive designs. # Product The product is a black dress with a V-neck and short, puffed sleeves. It has a fitted bodice that ties at the chest with a bow, and an A-line skirt with an asymmetrical ruffled hem. The dress appears to be made from a silky fabric with a subtle floral or damask pattern. It is designed for individuals looking for alternative fashion. # Visual style The ad has a polished, studio-shot quality with a slightly moody and romantic aesthetic. The image treatment appears to use soft, diffused lighting and a desaturated color palette. The typography is clean and legible. The overall style mimics a high-fashion editorial look, which may help the ad stand out in a busy feed by presenting a sophisticated and curated image. # Hooks Headline: NEW ARRIVALS # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a full shot of a woman wearing the advertised dress. The intention is to display the new product from the brand's collection, showing the garment's details and overall aesthetic. The audience experiences this from a brand perspective.

# Ad summary The ad showcases a floral embroidered, black mesh crop top from Disturbia. The image focuses on the garment's intricate details and is likely aimed at fashion-forward consumers interested in alternative or gothic-inspired styles. # Brand positioning Disturbia is presented as a fashion brand that embraces an alternative, gothic aesthetic. Its brand positioning leans towards those who want to stand out from the mainstream with bold, unique, and edgy designs. The brand seems to push against the norms of typical feminine fashion by offering darker, more unconventional pieces. The tone is confident and individualistic. It carves out a space for consumers who identify with subcultures and seek clothing that reflects their identity. # Product The featured product is a short-sleeved black crop top with a sheer mesh construction. The top has a high, stand-up collar and is decorated with a variety of floral embroideries in shades of red, yellow, and green. It features a front closure with toggle-style buttons. It is intended for those who are confident in showcasing their personal style. The top's key details are its intricate floral embroidery and the sheer fabric. It's designed for occasions where one wants to make a bold fashion statement, likely addressing the barrier of finding alternative clothing that is both stylish and unique. # Visual style The ad has a polished, studio-shot quality with a focus on the intricate details of the product. The gradient background and soft lighting create a moody and sophisticated atmosphere. The typography is integrated subtly, allowing the product to take center stage. The overall visual style aims for high-design, appealing to a fashion-conscious audience, and stands out within a social feed due to its unique aesthetic. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a close-up shot of a model wearing a black, floral embroidered crop top. This draws the viewer's eye to the intricate details of the garment, highlighting the unique design and aesthetic appeal from the brand's perspective.

# Ad summary This image ad showcases a black dress from Disturbia featuring a pattern of suns, hands, and flowers. A model is sitting on a chair with a background of green. The brand name is displayed in a decorative font. # Brand positioning Disturbia is a brand that embraces alternative fashion, catering to individuals who express themselves through unique and edgy clothing. The brand likely stands apart from mainstream fashion norms, prioritizing individuality and self-expression through dark and unconventional aesthetics. The brand aims to occupy a space for those seeking clothing that reflects a distinctive, non-conformist identity. The brand aligns with values of individuality, artistic expression, and a rebellious spirit. It pushes against conventional fashion trends, offering clothing that makes a bold statement. # Product The advertised product is a short, black dress with a pattern of suns, hands, and flowers. The dress has thin straps that tie in the back, exposing the upper back area. It is made of a lightweight fabric that allows the dress to gather and flow. The dress appears ideal for warm weather or evening events where the wearer wants to showcase a unique and alternative style. The pattern of suns, hands, and flowers suggests a mystical or bohemian vibe, adding to the product's distinctive appeal. # Visual style The ad features a studio-shot image with soft, diffused lighting that enhances the textures and details of the dress. The background is simple to keep the focus on the product and the model. The brand's logo is integrated seamlessly into the image. The overall aesthetic is polished, giving it a high-quality look. The image treatment includes a slight color grade that adds to the atmospheric mood. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image captures a model sitting on a chair, showcasing a black dress with a distinctive pattern. The intention is to display the design and fit of the dress, giving the audience a clear view of how it looks when worn. This is from the brand's perspective.

# Ad summary This ad showcases various clothing items from Disturbia, featuring a model in different outfits against a plain white background with the text "NEW ARRIVALS" and a "SHOP NOW" call to action. # Brand positioning Disturbia is presented as a brand with a dark, edgy, and alternative aesthetic. The brand appears to align with values of individuality, rebellion, and self-expression through fashion. It likely pushes against mainstream fashion norms with its gothic-inspired designs, darker color palettes, and unique styling. The brand positioning is emotional, targeting customers who want to express their unique identity and attitude through their clothing, offering a lifestyle associated with alternative subcultures. # Product The ad showcases a range of clothing items, all featuring a gothic and alternative style. Featured items include a long, semi-sheer dress with an intricate pattern, a black dress with tie straps, a vest, an eyelet top with embroidered flowers, a harness top, and various tops and skirts. The pieces feature dark colors, unique textures, and alternative design elements like harnesses and embroidery. The products are presented for individuals looking to express a darker, more alternative fashion sense. The ad emphasizes the brand's new arrivals, encouraging viewers to explore and purchase the latest pieces. The range of products shown suggest that Disturbia is worth trying for its distinct aesthetic and ability to cater to alternative fashion preferences. # Visual style The ad has a clean and polished aesthetic, with a stark white background and even lighting that allows the clothing to stand out. The editing style is quick cuts between different outfits, maintaining a consistent pace. The production quality is high, with professional camera work and styling, which supports a commercial tone. There are no recurring stylistic patterns other than the consistent white background. The pacing is moderate with around 5 cuts per minute. The visuals are timed to the music to highlight the change in styles. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A model poses in a long, semi-sheer brown dress. The brand name "DISTURBIA" is displayed on the left, and "NEW ARRIVALS" on the right. The message is that Disturbia is showcasing their new clothing line, appealing to viewers interested in alternative fashion. - 00:01–00:02 00:01–00:02 A close-up shot focuses on a model's hands adjusting a black belt over a black skirt. This highlights the details and accessories that complement the clothing, emphasizing the complete look Disturbia offers. - 00:02–00:03 00:02–00:03 The model is shown in a black dress with straps and tiered layers. The message is to showcase another style and silhouette available in the new arrivals, diversifying the product range. - 00:03–00:04 00:03–00:04 The model is wearing a grey vest. This showcases a casual top option available in the new arrivals. - 00:04–00:05 00:04–00:05 The model wears a black top with a floral design and a long black skirt. This further highlights the range and style of clothing Disturbia offers. - 00:05–00:06 00:05–00:06 A close-up shot of the model's neck with a silver chain necklace is shown. This accentuates the accessories and detailing, reinforcing the overall brand aesthetic. - 00:06–00:07 00:06–00:07 The model poses in a black dress with harness style embellishments. This showcases another unique garment available. - 00:07–00:08 00:07–00:08 The model puts her hand in the pocket of a dark grey dress with a checkered pattern. This highlights the functionality and comfort of the clothing. - 00:08–00:09 00:08–00:09 The model wears a collared shirt and black skirt. This shows a more refined look still in line with the alternative fashion. - 00:09–00:10 00:09–00:10 The model is shown wearing a black coat with embroidered detailing on the back. The focus is on the outerwear options available and how they fit into the brand's overall aesthetic. - 00:10–00:11 00:10–00:11 The model wears a black dress while posing. The overlay text reads "SHOP NOW", which functions as a call to action for viewers to purchase the clothing.

# Ad summary A social media ad showcases three distinct alternative fashion styles created from pieces available at the retailer Devil Inspired. A woman models each outfit in a short video, inviting viewers to share their favorite in the comments. The ad appears to be a fashion haul, where various items from Devil Inspired are shown and assembled. # Brand positioning Devil Inspired is an online retailer specializing in alternative fashion, particularly styles like Lolita, cottagecore, and dark academia. The brand offers a wide array of clothing, shoes, and accessories that cater to individuals who are drawn to unique, whimsical, and unconventional aesthetics. They position themselves as a go-to source for subculture fashion, providing niche styles that allow customers to express their individuality through clothing. The brand seems to ignore or push back against mainstream fashion trends by fully embracing niche styles. # Product Devil Inspired offers a curated selection of alternative fashion apparel and accessories. In this ad, the presenter is modeling three distinct looks: Outfit 1 features a Deva Velour Lace Trim Skort, Villain Blouse, Maranda Lace Corset Top, Natalia Rib Necklace and platform boots. Outfit 2 is an Aerial Wrap Dress, LO earrings, Love Bow Tights and black pumps. Outfit 3 is a Velu skirt, Wyn Zigzag Sweater, Drakon Bones Backpack, Demeter Double Strap Harness and platform boots with silver chain detail. The ad emphasizes the brand's unique selection of items that allows the wearer to create an alternative fashion look. # Visual style The ad has a polished commercial aesthetic that emphasizes the unique fashion styles that Devil Inspired sells. The editing is a mix of jump cuts between full body shots and detail shots. The pacing of the ad is fast, with many cuts in a short period of time. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the creator standing barefoot in black underwear. - 00:01–00:06 00:01–00:06 The text overlay reads, “Outfit One.” The creator then adds the Deva Velour Lace Trim Skort, Villain Blouse, Maranda Lace Corset Top, Natalia Rib Necklace, and platform boots. This demonstrates the individual pieces to make an outfit. - 00:06–00:08 00:06–00:08 Close up shot to show details of jewelry and corset. - 00:09–00:15 00:09–00:15 The text overlay reads, “Outfit Two.” The creator then adds the Aerial Wrap Dress, LO earrings, Love Bow Tights and black pumps. This demonstrates the individual pieces to make an outfit. - 00:16–00:23 00:16–00:23 The text overlay reads, “Outfit Three.” The creator then adds the Velu skirt, Wyn Zigzag Sweater, Drakon Bones Backpack, Demeter Double Strap Harness and platform boots with silver chain detail. This demonstrates the individual pieces to make an outfit. - 00:24–00:27 00:24–00:27 The creator faces forward with arms outstretched. A text overlay says, “Which style is your favorite? Let me know. Love you. Bye.” This encourages viewers to engage in the comments and also conveys the creator’s positive sentiment for her fashion.

# Ad summary A short video showcasing the brand Disturbia and a collection of their clothing and accessories. The video highlights different items in an outfit and emphasizes the visual style of the brand. # Brand positioning Disturbia is presented as a fashion brand that embraces alternative and edgy aesthetics, with a focus on dark and gothic-inspired designs. The brand aligns with a counter-culture lifestyle, appealing to individuals who seek to express their individuality and rebel against mainstream fashion norms. The brand's positioning is emotional, focusing on empowerment and self-expression through unique and visually striking clothing. The brand follows the norm of using digital marketing to reach its target audience but pushes against the clean, minimalist aesthetics often seen in mainstream fashion advertising. # Product The ad features a range of clothing and accessories, including a pair of black faux leather pants, a white collared blouse with black floral embroidery, a dark red corset with a unique raised pattern, a studded black leather harness, and a layered silver necklace with charms. The black faux leather pants are high-waisted with a slim fit. The white collared blouse features black floral embroidery on the collar and a classic button-down design. The dark red corset has a structured shape with an embossed pattern. The studded black leather harness consists of buckled straps arranged in a crisscross design. The layered silver necklace features various charms. These products appear to be for individuals interested in alternative fashion, gothic-inspired styles, and edgy looks. The ad promotes the brand’s unique visual style, suggesting that these products are worth buying for those looking to express their individuality and embrace a counter-culture aesthetic. # Visual style The ad has a polished, commercial aesthetic with a focus on clear product visuals. The editing style uses quick cuts to transition between different items and styling elements. The production quality is high-end, with even lighting and detailed close-ups. The pacing is fast, with a BPM of approximately 120 cuts per minute, keeping the viewer engaged. The audio-visual sync is evident, with cuts often timed to the beat of the background music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video begins with a close-up of black faux leather pants with a silver charm hanging from the belt loop. This is meant to highlight a specific product from the brand. The shot is from a low angle, focusing on the texture and details of the pants. The brand is introducing its product line with a focus on its unique style. - 00:01–00:02 00:01–00:02 The camera shifts to a white button-up shirt with black floral embroidery on the collar. The angle provides a straight-on view of the shirt, emphasizing the detailed embroidery work. The brand continues to showcase its product line, focusing on the craftsmanship and design elements. - 00:02–00:06 00:02–00:06 The video shows a person wearing a red corset over the white shirt, then adds a black studded harness over the corset. This demonstrates how different pieces can be layered and styled together. The perspective is from a close-up, focusing on how the accessories complement the outfit. The brand is demonstrating the versatility and styling options of its products, encouraging viewers to envision complete looks. - 00:06–00:09 00:06–00:09 The person puts on a layered silver necklace to complete the look. The camera focuses on the necklace being fastened, drawing attention to the final accessory. The shot is from a medium distance to show the full outfit with the added necklace. The brand is providing a complete, styled look, reinforcing its aesthetic and visual identity. - 00:09–00:13 00:09–00:13 The video shows a full outfit display and adds the text overlay with the brand name and a call to action. The camera angle is from a medium distance, allowing viewers to see the entire ensemble. The brand is reinforcing its identity and prompting viewers to take action.

# Ad summary This ad showcases Disturbia's new collection through a gothic-inspired video shoot with a female model. # Brand positioning Disturbia is presented as a brand deeply rooted in alternative subcultures, specifically gothic and grunge aesthetics. It positions itself as a brand that defies mainstream fashion norms, embracing dark, edgy, and non-conformist styles. The brand aligns with a lifestyle that values individuality, rebellion, and self-expression through fashion. Disturbia pushes against the polished, conventional standards of beauty and style often seen in the fashion industry. It is presented as an emotionally resonant brand appealing to those who identify with alternative aesthetics and lifestyles. # Product The ad features several items from Disturbia's collection, including black dresses, gothic jewelry, and mesh gloves. The dresses feature details such as tiered ruffles, corset tops, and lace accents. The jewelry includes ornate necklaces and bracelets with dark, gothic designs. The mesh gloves are black with lace detailing, adding to the dark aesthetic. These items are intended for individuals who want to express their unique, edgy style, offering a means of self-expression and alignment with alternative subcultures. The products address the need for distinctive and unconventional fashion choices, promising to cater to those who seek to stand out and embrace a darker aesthetic. # Visual style The ad has a dark, moody aesthetic with dim lighting and a textured gray backdrop, which contributes to the gothic and grunge aesthetic. The editing style involves quick cuts, keeping the pace fast and engaging. The production quality is polished, resembling a high-end commercial. The pacing is relatively consistent, with cuts timed to the beat of the music. The combination of visuals and music creates a cohesive, edgy vibe. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a medium shot of a model with her arms out to either side of her body, with 'Disturbia' text in the center of the frame. - 00:01–00:02 The scene cuts to a close-up of the model wearing a necklace. - 00:02–00:03 The scene cuts to the model posing and looking off to the side. - 00:03–00:04 A close up of the model, framed within the loop of a piece of metal. - 00:04–00:05 The angle widens, and the model stares directly at the camera. - 00:05–00:08 The scene cuts to a close-up of the model's face, who is now wearing a black lace mask. - 00:08–00:11 The scene cuts to the model posing on the ground, as she looks off to the side. - 00:11–00:14 The model poses with a mesh glove up to her forehead. - 00:14–00:17 The model looks off to the side, as the 'Disturbia - Shop Now' text overlay appears in the center of the frame.