How Dexcom Advertises on Meta

# Ad summary This ad showcases the Dexcom G7 continuous glucose monitoring system and its key features. The ad highlights the sensor's small size and integration with a smartphone app, emphasizing that it allows users to make insulin decisions without fingersticks or calibration. # Brand positioning Dexcom is presented as a leader in diabetes management technology, specifically with its G7 continuous glucose monitoring (CGM) system. The brand is positioned as innovative, providing users with more control over their diabetes management. The Dexcom brand values convenience and user empowerment. It aims to replace traditional fingersticks with a technologically advanced solution, simplifying diabetes management for its users and is positioned as a cutting edge technology. # Product The Dexcom G7 is a continuous glucose monitoring (CGM) system designed for individuals with diabetes. It consists of a small, wearable sensor that is applied to the body. This sensor continuously monitors glucose levels and transmits the data to a smartphone app. The system allows users to make insulin decisions without the need for traditional fingersticks or calibration. It also provides readings 11.5 hours sooner than other CGM systems, putting you in control of your diabetes. This product is worth trying because it simplifies diabetes management, reduces the need for invasive fingersticks, and provides timely, actionable data for better glucose control. # Visual style The ad has a clean and modern aesthetic. The editing is simple with static shots and clear transitions. The production quality is polished. The visuals are brightly lit, emphasizing the product and app interface. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action learn more at Dexcom.com # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of the Dexcom G7 sensor held on a fingertip, visually establishing its compact size and technological nature. - 00:01–00:02 Text appears stating “Dexcom G7 sets the standard in innovation,” positioning the product as a leader in the CGM market and highlighting technological advancement. - 00:03–00:06 Next, the ad transitions to a screen capture of the Dexcom app on a smartphone, showcasing real-time glucose monitoring and data visualization. - 00:03–00:06 The text overlay then states that users can “make insulin decisions without fingersticks or calibration,” underscoring the product’s convenience and ease of use. - 00:07–00:10 The ad highlights that the product will give you results “11.5 hours sooner than any other CGM system, putting you in control of your diabetes,” demonstrating the product's value to the consumer. - 00:11–00:13 Finally, the ad closes with the Dexcom G7 logo and a call to action to “learn more at Dexcom.com,” reinforcing the brand and guiding viewers to further information.

# Ad summary The ad promotes the Dexcom G7, a 15-day continuous glucose monitoring (CGM) system covered by Medicare. It highlights that 96% of patients find it easy to use, emphasizing its user-friendly design and Medicare coverage. # Brand positioning Dexcom positions itself as a leader in diabetes management technology, specifically continuous glucose monitoring (CGM) systems. It emphasizes innovation, ease of use, and accessibility, particularly for those covered by Medicare. The brand aims to occupy the space of reliable and patient-friendly diabetes management, improving the lives of people with diabetes through advanced technology. # Product The ad showcases the Dexcom G7, a continuous glucose monitoring (CGM) system designed for people with diabetes. It is highlighted as a 15-day system, implying its long-lasting wearability and convenience. A key selling point is its ease of use, supported by a statistic that "96% of patients say Dexcom G7 is easy to use." The product is also explicitly stated to be covered by Medicare, addressing a potential purchase barrier for eligible users. The CGM system is presented as a small, white, circular device with the brand name Dexcom on it. # Visual style The ad utilizes a clean and minimalist visual style, with a focus on clarity and simplicity. The production quality appears polished and professional, with soft lighting and a neutral color palette. The layout is simple and easy to scan, which enhances readability. # Hooks Headline: 96% # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by presenting the Dexcom G7 as a 15-day system, highlighting its extended usability. This is conveyed from the brand's perspective to immediately establish a key feature of the product, which is its longevity. - The ad includes the statement "COVERED BY MEDICARE," reassuring potential users about insurance coverage and affordability. This message is delivered from the brand's perspective to ease financial concerns for those eligible for Medicare. - The statement “96% of patients say Dexcom G7 is easy to use" offers a customer perspective on the product's usability. It serves as social proof that this medical product is user-friendly.

# Ad summary Nick Jonas is featured, speaking about how the Dexcom G7 15 day CGM system has made it easier for him as someone who has diabetes and is constantly on the go. He notes it reduces the amount of times he has to set up a Dexcom G7 and the amount of supplies he has to carry around. # Brand positioning Dexcom positions itself as a medical technology company dedicated to improving diabetes management. Dexcom aligns with a lifestyle of convenience and freedom, contrasting with the burdens typically associated with diabetes care. The brand aims to reduce the daily hassles of diabetes management, as implied by their tagline 'for healthier tomorrows'. Dexcom is functional and focuses on delivering technological solutions that improve patients' lives and enable greater control over their health. # Product The Dexcom G7 15 day CGM system is a continuous glucose monitoring system designed for people with diabetes. It allows users to track their glucose levels in real time without the need for frequent fingersticks. The system consists of a small sensor that is applied to the skin and a compatible smart device app that displays glucose readings. One key USP is that the sensor can be worn for up to 15 days, reducing the frequency of sensor changes. This product aims to reduce the inconvenience of carrying around a lot of supplies, and addresses the pain point of frequent setup associated with traditional CGM systems. The ad suggests that by using the Dexcom G7, users can simplify their diabetes management and focus on living their lives. # Visual style The ad has a polished aesthetic, using soft, natural lighting and a clean background. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a professional commercial feel. The pacing is moderate, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Nick Jonas introduces himself and mentions that he is always on the go and does not like to carry a lot of stuff around. This is intended to establish common ground with viewers who share a similar lifestyle and values. The perspective is from Nick Jonas, delivered in a casual and relatable tone, suggesting he understands the audience's preferences for simplicity and convenience. - 00:04–00:13 Nick Jonas notes that knowing he can go from 10 to 15 days cuts that down quite a bit, and that it reduces the number of times he has to set up a new Dexcom G7. This is intended to highlight the product's extended wear time and reduced maintenance, appealing to those seeking hassle-free diabetes management. The perspective remains from Nick Jonas, maintaining a positive and informative tone, emphasizing the practical benefits of the Dexcom G7. - 00:13–00:18 Nick Jonas says that it is one more thing off of that diabetes checklist. This is intended to reinforce the product's value in simplifying diabetes management, portraying it as a solution that reduces the mental and physical burden on users. The perspective is from Nick Jonas, maintaining a reassuring and encouraging tone, reinforcing the Dexcom G7 as a tool for simplifying diabetes management.

# Ad summary This ad for Dexcom G7 uses a large green percentage to highlight that 96% of patients say Dexcom G7 is easy to use. # Brand positioning Dexcom positions itself as a leading brand in diabetes management technology. The brand message centers around ease of use, as reflected in the ad's emphasis on patient testimonials. The fact that Dexcom G7 is 'COVERED BY MEDICARE' suggests a focus on accessibility and affordability for senior citizens, aligning with the needs of an older demographic managing diabetes. The brand promotes the Dexcom G7 as a simple solution for diabetes management, challenging any notions of complexity often associated with medical devices. # Product The ad promotes the Dexcom G7, a 15-day continuous glucose monitoring system. The main selling point highlighted is that '96% of patients say Dexcom G7 is easy to use,' suggesting a user-friendly design and straightforward operation. This addresses a common purchase barrier, making it appealing to those who may be intimidated by complicated medical devices. The product's claim of being 'COVERED BY MEDICARE' also makes it more accessible to the Medicare-eligible demographic, removing the financial burden as another potential obstacle to purchase. # Visual style The ad uses a clean, minimalist aesthetic with a focus on the product and key statistics. The image is well-lit, with a soft, diffused light that prevents harsh shadows and highlights the product's form. The typography is large and bold, making it easy to read and scannable. The overall style feels polished and professional, likely studio-shot, and designed to convey trust and credibility. # Hooks Headline: 96% # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring 'Dexcom G7 15 DAY COVERED BY MEDICARE' to inform the audience about the product's availability and coverage, making the product more appealing, from the brand's perspective. - The ad states that '96% of patients say Dexcom G7 is easy to use' to build trust by highlighting positive patient experiences, reinforcing the value proposition from the patients' perspective. - The ad visually showcases the Dexcom G7 device and reinforces the brand identity to visually communicate its product and brand from the brand's perspective.

# Ad summary This ad showcases the 'Dexcom Warriors' program, providing children living with diabetes a special experience at a San Diego Padres baseball game. The video follows a group of children and their families as they tour Petco Park, participate in pre-game activities, and meet the Dexcom CEO. It shows Dexcom's support and commitment to the diabetes community. # Brand positioning Dexcom is presented as a supportive and community-oriented brand that cares about the well-being of children with diabetes. The brand aims to occupy a space in the consumer's mind as more than just a medical device company but as a partner in managing diabetes and improving the lives of those affected. Dexcom associates its brand with values such as empowerment, support, and inclusivity by offering unique experiences to children through their 'Dexcom Warriors' program. This reinforces the brand's positioning as an empathetic, reliable source of information and support within the diabetes community. # Product The Dexcom continuous glucose monitoring (CGM) system is implied as a medical device for individuals with diabetes. Although the Dexcom product is not explicitly shown or explained in the ad, it is implied that the product is intended for children and adults with diabetes. The Dexcom product is not discussed but it is implied as a support for managing diabetes with the help of the 'Dexcom Warriors' program. # Visual style The visual style of the ad is bright, clean, and polished, with natural lighting and smooth transitions. The production quality is high, suggesting a professional commercial or event highlight reel. The editing uses quick cuts to maintain a fast pace and keep the viewer engaged, with cuts often timed to the music beats. The overall aesthetic reflects a positive and uplifting tone. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a shot of the 'Dexcom Warriors' standing on the steps of Petco Park. This sets the stage for the event. - 00:02–00:09 00:02–00:09 A group is seen walking into a lounge area inside the ballpark, with text overlay introducing the start of the day and pre-game ballpark tour. This conveys the message that the Dexcom Warriors are getting a special behind-the-scenes experience. - 00:14–00:20 00:14–00:20 The group is seen walking onto the baseball field from the stands, followed by text overlay describing the exploration of Padres' history from every angle. This conveys the message of a memorable educational experience for the warriors. - 00:35–00:38 00:35–00:38 Dexcom Warrior Jackson is seen prepping for the game ball delivery. This conveys that they are directly involved in the Padres' game. - 00:39–00:46 00:39–00:46 Dexcom Warrior Bianca is seen practicing for the play ball announcement. This conveys that they are directly involved in the Padres' game. - 00:47–00:51 00:47–00:51 Dexcom Warrior Danilo is gearing up for the Honorary First Pitch. This conveys that they are directly involved in the Padres' game. - 00:51–01:13 00:51–01:13 Danilo is seen throwing the first pitch and Bianca is seen announcing 'Play Ball!'. This showcases that the Warriors are a part of the baseball game. - 01:14–01:17 01:14–01:17 A handshake between Dexcom CEO Jake Leach and one of the Dexcom Warriors. This highlights the brand's personal engagement with the community it serves. - 01:26–01:30 01:26–01:30 Dexcom Warriors are seen with Dexcom-branded tote bags. This highlights free gifts provided by Dexcom. - 01:30–01:33 01:30–01:33 A final group photo is taken. This leaves the audience with a sense of community and positive association with the Dexcom brand.

# Ad summary This animated ad explains how the Steady Health app can help people manage their diabetes with a positive mindset and the support of a care team. # Brand positioning Steady Health is presented as a supportive and accessible resource for managing diabetes. The brand emphasizes a positive mindset and provides a dedicated care team to assist users. Steady Health aims to occupy a space in the consumer's mind as a reliable and approachable partner in their diabetes management journey, offering tools and support to overcome challenges and maintain a healthy lifestyle. The brand values positivity, support, and accessibility. This brand positioning is emotional. # Product Steady Health is a comprehensive diabetes management app that provides users with a dedicated care team. The app offers tools and support to help users maintain a positive mindset while managing their condition. It addresses the purchase barrier of feeling overwhelmed by offering accessible support and a personalized approach to diabetes care. By focusing on the emotional and practical aspects of diabetes management, Steady Health aims to make the process more manageable and less daunting for its users. # Visual style The ad features a polished and clean animated style. The editing is smooth with static shots and transitions. The overall tone is positive and supportive, aiming to make the topic of diabetes management feel less daunting. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join Steady Health # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad opens with an animated scene of a squirrel struggling to fill its winter acorn supply, with a gauge showing low levels. The message is that managing diabetes is not an easy task. A positive mindset can help. This is told from the brand's perspective. - 00:07–00:14 00:07–00:14 The scene changes to show the Steady Health app logo. The message is that Steady Health has helped thousands manage diabetes with a positive mindset. The perspective is from the brand promoting its positive impact on users. - 00:14–00:22 00:14–00:22 An animated meter depicts rising glucose levels being brought under control by a care team. The message is that Steady Health provides a care team who really gets it and helps manage glucose levels. This is conveyed from the brand's perspective. - 00:22–00:29 00:22–00:29 The ad highlights the benefits of the app, such as 24/7 access to a care team, affordable pricing, and the ability to message anytime. This information is presented from the brand's perspective to showcase the app's features and accessibility. - 00:29–00:30 00:29–00:30 The final scene encourages viewers to join Steady Health. The call to action is a prompt from the brand to engage with the product.

# Ad summary This Dexcom advertisement uses an animated explainer featuring a squirrel to emphasize the importance of positive thinking and small steps when managing diabetes. # Brand positioning Dexcom is a company that aims to provide innovative solutions for diabetes management. The brand's positioning is based on empowering individuals to take control of their health and well-being by focusing on the significance of continuous glucose monitoring. Dexcom promotes a lifestyle of empowerment and motivation by underscoring the importance of small, consistent efforts in achieving healthier tomorrows. The brand pushes against the notion that managing diabetes is an overwhelming task. Instead, it promotes the idea that every small step forward is a victory. Dexcom adopts an emotional approach to its branding, focusing on inspiring its customers and instilling a sense of optimism and control in their diabetes management journey. # Product Dexcom offers continuous glucose monitoring (CGM) systems designed to provide real-time glucose readings, helping individuals with diabetes manage their condition more effectively. The product is designed for individuals with diabetes, with no specific product details such as features, ingredients, or design details mentioned. The ad addresses the common feeling of being overwhelmed when managing diabetes by promoting the message that small steps and a positive mindset can significantly boost confidence and ease stress. The goal of the ad is to encourage viewers to perceive diabetes management as achievable and to instill motivation, emphasizing that every small step forward is a win. It highlights the value of consistent actions in forming habits that lead to empowerment. # Visual style The ad uses a bright and colorful animation style with simple character designs and backgrounds. The editing is smooth with static shots and dissolves to transition between scenes. The production quality is polished, creating a friendly tone. The pacing is slow, about 12 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The scene is set with an animated illustration of a squirrel and a tree with acorns, creating a visual metaphor for resource management. - 00:01–00:02 The ad acknowledges that managing diabetes is not an easy task, setting a relatable tone for the audience. - 00:02–00:04 The message shifts to a positive perspective, suggesting that a positive mindset can help. - 00:06–00:09 It encourages viewers to focus on what they can do today to feel more in control, providing a sense of empowerment. - 00:12–00:16 The ad advises viewers to meet each new challenge with action, reinforcing a proactive approach to diabetes management. - 00:16–00:18 The ad emphasizes that acting on challenges can boost confidence and ease stress, offering a dual benefit. - 00:20–00:24 The ad states that, over time, those actions can become habits and habits that help you feel empowered. - 00:25–00:30 The ad concludes by reminding viewers that with diabetes, every small step forward is a win and that can help you stay motivated, reinforcing the message of progress and motivation.

# Ad summary This ad for Dexcom G7 promotes a continuous glucose monitoring system. The ad shows a person using the Dexcom app on their phone to monitor their glucose levels, and highlights the benefit of spending more time in range and lowering A1C. # Brand positioning Dexcom is presented as a leader in continuous glucose monitoring (CGM) technology, providing innovative solutions for people with diabetes. The brand aims to occupy the space of reliable health management and user empowerment, aligning with a lifestyle of proactive health monitoring and improved well-being. The brand positioning is both functional and emotional, offering practical benefits of health management while instilling a sense of control and confidence in users. # Product The Dexcom G7 is a continuous glucose monitoring (CGM) system designed for people with diabetes. It works by continuously tracking glucose levels throughout the day and night, providing real-time data via a connected smartphone app. The product is for anyone managing diabetes who wants to easily monitor glucose levels, prevent highs and lows, and maintain optimal health. The advertised benefit is to "pase un mayor periodo dentro del rango y reduzca su A1C," or spend more time in range and reduce A1C. The use case is a person looking at their phone, reviewing their blood sugar levels. The Dexcom G7 offers a user-friendly solution for managing diabetes. # Visual style The ad has a clean and modern visual aesthetic with a focus on the product and its key features. The production quality is high, with a studio-shot feel and soft lighting. The image treatment includes background blur. The typography is clean and legible. The style feels native to a feed ad. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showing a person holding their smartphone with the Dexcom app displayed, showing real-time glucose levels and trend data. This visually demonstrates how easily users can monitor their glucose levels and manage their health. The audience experiences this from the customer's perspective. - The ad continues by highlighting the key benefit of the Dexcom G7, emphasizing the ability to spend more time within the target glucose range and lower A1C levels. This value proposition is conveyed to the audience from the brand's perspective.

# Ad summary This ad for Dexcom G7 focuses on its ranking as the number one recommended CGM and that it's covered by Medicare. # Brand positioning Dexcom is presented as a leading brand in continuous glucose monitoring (CGM) technology. The ad emphasizes its G7 product as the '#1 recommended CGM,' suggesting strong industry endorsement and reliability. The inclusion of 'COVERED BY MEDICARE' positions Dexcom as accessible and trusted within the healthcare system, directly targeting individuals who rely on Medicare for their healthcare needs. The brand aims to occupy a space of credibility, dependability, and ease of access within the diabetes management market. This positioning is primarily functional, focusing on product performance and healthcare coverage. # Product The Dexcom G7 is a continuous glucose monitoring (CGM) system designed to help individuals manage their diabetes. The ad highlights that it is the '#1 recommended CGM', which implies it is reliable and preferred by healthcare professionals. It explicitly states that the Dexcom G7 is 'COVERED BY MEDICARE', making it accessible to those who rely on Medicare for their healthcare needs. The ad also indicates that the G7 has a '15 DAY' wear time, extending the period between sensor changes. The advertised product is presented as a convenient and trustworthy solution for continuous glucose monitoring. This focuses on the product's functionality and accessibility to Medicare users. # Visual style The ad has a clean and straightforward visual style, focusing on the product and key information. The production quality appears to be high, with a professionally shot image of the Dexcom G7 device. The color scheme is simple, using greens and neutral tones. The typography is large and bold for the headline, ensuring it is easily readable. Overall, the style is designed to be easily scannable and trustworthy. # Hooks Headline: COVERED BY MEDICARE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating the 'Dexcom G7' is a '15 DAY' system, immediately introducing the product and a key feature. This serves to capture attention with specific product information from the brand's perspective. - The ad claims the Dexcom G7 is 'COVERED BY MEDICARE', highlighting its accessibility to a specific demographic. This is intended to reassure potential customers about cost and coverage from the brand's perspective. - The ad asserts that the product is 'the #1 recommended CGM', emphasizing its credibility and endorsement. This aims to build trust and preference from the brand's perspective. - The ad showcases a close-up image of the Dexcom G7 device. This provides a clear view of the product's design and physical attributes, enhancing its visual appeal from the brand's perspective.

# Ad summary This ad shows a baseball player at a baseball stadium using Dexcom G7 and his smartphone. It highlights how the Dexcom G7 continuous glucose monitor tracks glucose levels in real time and offers a solution for managing diabetes. The ad features a baseball player on and off the field. # Brand positioning Dexcom is presented as a brand offering advanced solutions for diabetes management. The brand is focused on providing continuous glucose monitoring (CGM) technology that helps individuals track their glucose levels in real-time. The brand positioning is functional, focusing on simplicity and performance, highlighting how their products can seamlessly integrate into the lives of active individuals, allowing them to maintain control over their health without significant lifestyle disruptions. # Product The Dexcom G7 is a continuous glucose monitoring (CGM) system designed to track glucose levels in real-time. The product is for individuals with diabetes who need to monitor their glucose levels regularly. The ad showcases a compact, white box labeled as Dexcom G7 15 DAY, emphasizing its long-lasting use. The Dexcom G7 syncs with a smartphone app to display glucose levels and trends. A key USP is its ability to integrate seamlessly into an active lifestyle, allowing users to monitor their glucose levels during sports or other activities. The ad addresses the purchase barrier of inconvenience by showing a small and discrete device. # Visual style The ad has a clean and straightforward visual aesthetic. It uses natural lighting and is shot with a high production quality. The image integrates lifestyle elements, such as the baseball stadium, baseballs, and baseball glove, to convey a sense of activity and normalcy. The typography is simple and modern. The overall style aims to create a sense of trust and reliability, making the product feel accessible and relevant to the target audience. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a baseball player in his uniform, looking toward the viewer from inside a baseball stadium. The intent is to establish context and suggest that the product is designed for active individuals, particularly athletes, who need to manage their diabetes, from the brand’s perspective. - The camera then shows a product shot of the Dexcom G7 box sitting in a bin of baseballs. This is intended to highlight that the G7 is compact, durable, and can easily fit into an athlete’s lifestyle. The intent is to show the integration of the product into an active environment, from the brand's perspective. - Finally, the camera focuses on a baseball glove holding a smartphone displaying glucose levels, with the player looking at it. This highlights the product's real-time monitoring capabilities and ease of use in managing diabetes, from the user's perspective.

# Ad summary This image ad highlights that most Medicare patients pay $0 per month for the Dexcom G7 15-day continuous glucose monitoring system. # Brand positioning Dexcom positions itself as an accessible and affordable continuous glucose monitoring (CGM) solution, particularly for Medicare patients. The brand emphasizes ease of access by highlighting that most Medicare patients may pay $0 per month. This positioning aims to alleviate financial concerns and increase adoption among the Medicare demographic, suggesting that Dexcom is actively working to make its technology available to those who need it most. The ad is concise and focuses on the most significant benefit (cost) to patients on Medicare, thereby building trust and signaling that Dexcom understands the financial realities of healthcare. # Product The product is the Dexcom G7 15 day continuous glucose monitoring (CGM) system. It is presented as an accessible and affordable option for monitoring glucose levels, particularly for those covered by Medicare. The ad highlights that "most Medicare patients pay $0 per month," which directly addresses the potential cost barrier for seniors or those on a fixed income. The primary benefit is the affordability, making it an attractive option for those who need continuous glucose monitoring without the financial strain. The product is showcased as a small, white, rounded device with the brand name "dexcom" printed on the surface. # Visual style The ad has a clean, simple, and direct visual style. It features a light background with clear typography and a prominent display of the key message: cost savings for Medicare patients. The image is designed to be easily scannable and quickly communicate the primary benefit. The overall production quality appears polished, with attention to detail in the typography and product presentation. # Hooks Headline: most Medicare patients pay $0 per month*¹ # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating the brand and product name "Dexcom G7 15 DAY", immediately identifying the product. This is from the brand's perspective, setting the context for what is being advertised and establishing brand recognition. - The text "COVERED BY MEDICARE" indicates the accessibility of the product to Medicare patients. This continues from the brand, emphasizing the coverage benefit, which is a key selling point for the target demographic of Medicare recipients. - The ad highlights "most Medicare patients pay $0 per month", with a large dollar sign and zero, communicating a key benefit for potential customers. This is presented from the brand, highlighting the affordability and making the product more attractive by removing a potential financial barrier. - A visual of the Dexcom G7 sensor is included at the bottom of the ad, showing the physical product the ad is referencing. This is from the brand's perspective, reinforcing the product's identity and allowing potential customers to visualize what they would be getting. - The small print at the bottom provides references and disclaimers, informing the audience about the sources for the claims made and directing them to further information. This is intended to build credibility and trust with the audience, fulfilling any need for due diligence.

# Ad summary This ad presents the Dexcom G7 as a solution for the challenges of managing diabetes, highlighting its real-time glucose monitoring capabilities. # Brand positioning Dexcom is presented as a brand focused on simplifying diabetes management. The brand emphasizes technological solutions to everyday health challenges, specifically focusing on making the process of monitoring glucose levels easier and more manageable. Dexcom positions itself as a provider of real-time insights that empower users to live more freely despite their condition, suggesting a blend of functional utility and emotional reassurance. The fact that it's "COVERED BY MEDICARE" suggests it aims to be accessible. # Product The Dexcom G7 is a continuous glucose monitoring (CGM) system designed to provide real-time glucose numbers, making diabetes management easier. It consists of a small, round sensor attached to the arm, which is used for 15 days before being replaced. The system wirelessly transmits glucose data to a connected smart device. The advertisement highlights its ease of use and the ability to monitor glucose levels in real-time, directly addressing the difficulty and stress associated with traditional diabetes management. # Visual style The ad has a lifestyle-focused aesthetic with a slightly desaturated color grade, suggesting a realistic, everyday scenario. The use of shallow depth of field blurs the background, focusing attention on the man and the product. The image is well-lit with a warm tone, which enhances the overall feeling of comfort and ease. # Hooks Headline: managing diabetes is hard. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by acknowledging the difficulty of managing diabetes. This is from the perspective of someone familiar with the challenges of diabetes management, setting up a relatable pain point. - The ad shifts to show that the Dexcom G7 provides real-time glucose numbers that "make it easier". This is told from the brand's perspective, highlighting the product's core functionality as a solution. - The ad concludes by showcasing the Dexcom G7 product, emphasizing that it is "COVERED BY MEDICARE" and lasts for "15 DAY", providing key benefits to the target audience from the brand's perspective.

# Ad summary This ad shows a Dexcom-sponsored event where kids (Dexcom Warriors) get to meet professional baseball players Mason Miller and Michael King. The athletes use Dexcom and talk about their experience with managing blood sugar with Dexcom. # Brand positioning Dexcom is a brand of continuous glucose monitoring (CGM) systems. The ad shows Dexcom partnering with professional athletes to advocate for its products. It aims to establish itself as a brand that normalizes the use of its CGM system for anyone who needs to monitor their blood sugar including athletes and children. The brand presents a positive and active lifestyle for its customers. # Product Dexcom is a continuous glucose monitoring (CGM) system that tracks glucose levels in real-time and sends the data to a smart device. It gives users a way to manage their blood sugar with alerts and insights. In this ad, Dexcom is being promoted as a device that can help athletes manage their blood sugar while playing. The ad shows happy children (Dexcom Warriors) monitoring their glucose levels on their smartphones and talking to professional athletes. # Visual style This ad has a candid and authentic visual style. The cuts are very quick and the quality is high definition. The overall feel of the ad is that it's an informal, behind-the-scenes look at an event. The video is fast-paced, with about 53 cuts in 34 seconds, resulting in a BPM of 94. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action For full prescribing information on risks and benefits, visit dexcom.com # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad starts with a view through a stadium tunnel of the Dexcom Warriors walking with the camera crew filming them. - 00:01–00:16 00:01–00:16 The camera crew films the Dexcom Warriors meeting with baseball player Mason Miller who wears a Dexcom sensor. Miller explains that he aims to have about 30 carbs and get protein such as salmon or bass as his pre-game snack. He says that steak gives him a slightly higher glucose level. - 00:16–00:30 00:16–00:30 Miller says that he takes insulin about 2 hours before the game, so that his glucose is steady during the game. He says that if it is a little high, it's okay, because he can play well even with high blood sugar. - 00:30–00:46 00:30–00:46 He says that after the game, he eats and takes a little extra insulin to bring the sugar down. Miller is presented as an authority figure who lives with the same condition as the Dexcom Warriors. - 00:46–00:52 00:46–00:52 Another baseball player Michael King high-fives the Dexcom Warriors. - 00:52–00:56 00:52–00:56 King's wife and child are shown holding Dexcom devices. - 00:56–01:14 00:56–01:14 The camera shows the Dexcom Warriors showing off their real-time data from the device and saying their numbers aloud. - 01:14–01:33 01:14–01:33 Mason Miller is shown signing baseballs for the children. - 01:33–01:34 01:33–01:34 The ad ends with a group picture of all of them.

# Ad summary This animated ad tells the story of Aida, whose diabetes diagnosis initially presented challenges until she discovered Dexcom G7, which has helped her effectively manage her condition and maintain her quality of life. # Brand positioning Dexcom is presented as a brand focused on improving the lives of people with diabetes through innovative technology. It's positioned as a helpful and empowering solution, enabling individuals to control their diabetes and continue being themselves. The brand aligns with a lifestyle of health and normalcy, pushing against the isolation or limitations that may come with a diabetes diagnosis. Dexcom focuses on the functional benefits of its products—specifically glucose monitoring—while also tapping into the emotional relief and empowerment that comes with better health management. # Product The Dexcom G7 is a continuous glucose monitoring (CGM) system that helps individuals manage their diabetes. It works by continuously tracking glucose levels and providing real-time data via a compatible smart device app. The product is designed for anyone managing diabetes who wants to stay in control of their health and maintain an active lifestyle. The key USP is the ability to monitor glucose levels conveniently, enabling users to adapt to their condition and live as their usual selves. The ad addresses the initial difficulty and adjustment period after a diabetes diagnosis, highlighting the Dexcom G7 as a solution that simplifies glucose control, allowing for a healthier future. # Visual style The ad uses a bright and friendly animated style, with pastel colors and simple character designs. The animation is smooth and modern, creating an accessible and approachable feel. The pacing is quick, with fast cuts between scenes to maintain viewer engagement. The visual style supports a positive and hopeful tone, aiming to convey that managing diabetes can be straightforward and integrated into everyday life. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with an animated scene of a woman, Aida, stepping through a doorway into a bright, welcoming outdoor scene. The voiceover introduces Aida's mother as a loving and helpful person. This sets a positive and warm tone. - 00:03–00:06 00:03–00:06 The scene transitions to an animated shot of a dining table with food, followed by Aida sitting on a couch, looking distressed. The voiceover explains that Aida's diabetes diagnosis was initially challenging, creating a sense of empathy and highlighting the problem that needs solving. - 00:06–00:11 00:06–00:11 The ad then shows Aida smiling and looking directly at the viewer, followed by a close-up of a Dexcom G7 sensor on her arm and her phone displaying glucose levels. The voiceover states that thanks to Dexcom G7, Aida now knows how to control her diabetes, shifting the tone from problem to solution and showing the product's benefits. - 00:11–00:15 00:11–00:15 The ad ends with Aida and another woman sitting on a couch, looking at a phone together, and Aida petting a dog. The voiceover concludes that the Dexcom G7 allows Aida to be the great person she has always been, reinforcing the product’s positive impact on her life and the value of maintaining normalcy despite her condition.

# Ad summary This ad features baseball player Mason Miller as he discusses his experience with diabetes, and how Dexcom has improved his life by monitoring his glucose levels in real time. # Brand positioning Dexcom is presented as a life-changing health tool that allows people living with diabetes to take back control of their lives. It empowers them to live without limitations, actively manage their condition, and pursue their dreams—whether that's being a professional athlete or simply enjoying everyday activities. Dexcom challenges the notion that a diabetes diagnosis must restrict one's lifestyle and capabilities, allowing people to overcome health-related obstacles and pursue an active life. # Product Dexcom is a wearable continuous glucose monitoring (CGM) system designed to provide real-time glucose readings without fingersticks. The device is attached to the body and continuously tracks glucose levels, sending data wirelessly to a compatible smart device or receiver. It allows users to monitor their glucose trends, track patterns, and receive alerts when levels are too high or too low. Dexcom is for individuals living with diabetes, providing them with the tools to manage their condition effectively and make informed decisions about their health. The ad suggests that Dexcom addresses concerns about managing diabetes and helps overcome limitations that might otherwise be imposed by the condition. The product is depicted as a way to help people with diabetes achieve better control and live more fulfilling, active lives. # Visual style The ad has a polished and professional aesthetic, resembling a commercial or documentary. The editing style is smooth with static shots and simple transitions. The production quality is high-end, supporting the serious and informative tone of the ad. The pacing is moderate, allowing viewers to follow the narrative and fully absorb the information. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Watch his full story at: Dexcom.com/MasonMiller # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with Mason Miller wearing a baseball uniform on the field and sharing that he was immediately called to the hospital. - 00:03–00:11 Mason expresses his concerns about whether he'd be able to continue playing baseball after his diagnosis. - 00:11–00:14 The screen displays “A Dexcom Warrior Story” to introduce Mason’s personal journey. - 00:14–00:16 The ad concludes with the Dexcom logo and a call to action to watch Mason’s full story on Dexcom.com.

# Ad summary This ad features baseball player Mason Miller, who has diabetes and uses the Dexcom continuous glucose monitoring system. He shares his initial concerns about how the diagnosis would affect his baseball career, but ultimately states that Dexcom allows him to play without limits. # Brand positioning Dexcom is presented as a brand that empowers individuals with diabetes to live without limitations. By featuring a professional athlete, the brand aims to break the stereotype that diabetes is restrictive and debilitating. Dexcom positions itself as a functional solution that enables users to manage their health discreetly and confidently, allowing them to pursue their passions and maintain an active lifestyle. The brand aligns with values of determination, resilience, and empowerment, pushing against the norms of fear and limitation often associated with diabetes management. The brand messaging is both functional and emotional, focusing on the practical benefits of continuous glucose monitoring while also promoting a sense of freedom and control. # Product The Dexcom continuous glucose monitoring (CGM) system is a device that allows individuals with diabetes to track their glucose levels in real time without the need for fingersticks. The system consists of a small sensor that is inserted under the skin, typically on the arm, which continuously measures glucose levels and sends the data wirelessly to a smart device or receiver. This product is for individuals with diabetes who want to monitor their glucose levels more conveniently and effectively. The ad emphasizes that Dexcom provides real-time data, allowing users to make informed decisions about their diet, exercise, and medication. The Dexcom CGM helps address the purchase barriers of traditional glucose monitoring methods, such as the pain and inconvenience of fingersticks, and the limitations of infrequent testing. It also addresses the fear of limitations from diabetes by allowing users to actively manage the disease and live without compromise. # Visual style The ad has a polished, commercial aesthetic, but with an authentic feel due to the use of a real person (athlete) sharing his story. The editing style includes smooth transitions and static shots. The production quality is high, with clear visuals and professional lighting. The pacing is moderate, with cuts timed to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Watch his full story at: Dexcom.com/MasonMiller # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with Mason Miller, a baseball player, on a baseball field. He explains that after being diagnosed with diabetes, he was immediately called to the hospital. This moment conveys the initial shock and seriousness of the diagnosis from Miller's perspective. The tone is urgent and concerning. - 00:04–00:07 00:04–00:07 Miller reflects on his fears about how his diabetes diagnosis would affect his baseball career. He questions whether he would still be able to play. This expresses Miller's personal anxieties and uncertainties, conveying a sense of vulnerability and worry about his future in baseball. - 00:08–00:09 00:08–00:09 Miller questions what other limitations he would have. This adds to his concerns and the potential impact on his life. The tone is reflective and apprehensive as he contemplates the unknown challenges ahead. - 00:10–00:15 00:10–00:15 The screen displays “A Dexcom Warrior Story” followed by Dexcom branding with a call to action to watch the full story. This signals the transition from the problem to the solution provided by Dexcom. The tone shifts to hopeful and encouraging.

# Ad summary This ad demonstrates the Dexcom G7 device for diabetes management. It features individuals easily applying the sensor to their upper arm and uses a call to action to encourage viewers to try Dexcom G7 for free. # Brand positioning Dexcom is presented as a company offering innovative technology for diabetes management. The ad showcases the Dexcom G7 as a discreet and easy-to-use system that helps individuals manage their condition. The brand is positioned as forward-thinking and dedicated to improving the lives of people with diabetes through convenient and advanced monitoring solutions. This emotional connection to the viewer's well-being and lifestyle is stronger than a pure functional focus. # Product The Dexcom G7 is a continuous glucose monitoring (CGM) system for people with diabetes. It involves a small, wearable sensor applied to the upper arm. The sensor continuously tracks glucose levels and transmits the data wirelessly to a compatible smart device or receiver. This allows users to monitor their glucose levels in real-time without the need for traditional fingersticks. The Dexcom G7 is highlighted for its ease of application and 15-day wear. The key selling point is the convenience and simplicity it brings to diabetes management. # Visual style The ad has a clean, simple aesthetic with a focus on clarity and ease of understanding. The shots are well-lit and feature a neutral background to keep the focus on the product and the people using it. The editing is straightforward with smooth transitions between shots. The production quality is high, suggesting a professional commercial while maintaining a UGC feel by showcasing regular people using the product. The pacing is consistent, with about 1 cut per second. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action start a free trial of Dexcom G7* # Point of view - [object Object] # Storyline - 00:00–00:01 A man in a blue shirt applies a sensor to his upper arm. - 00:01–00:03 A woman in a purple shirt applies a sensor to her upper arm. - 00:03–00:04 A man in a blue shirt is shown with a sensor on his arm. This beat highlights the sleek and discreet design of the device. - 00:04–00:05 The woman from the second shot is now smiling, and the Dexcom logo is shown. This presents the positive outcome of using the product, emphasizing its benefits. The text "start a free trial of Dexcom G7" is overlaid, giving the viewer an action to take.

# Ad summary This ad showcases the Dexcom G7 continuous glucose monitoring system, emphasizing its extended 15-day wear time. The image features a person wearing the device on their arm, accompanied by text highlighting the benefit of approximately 50% more wear time. The ad is designed to catch the attention of individuals seeking a convenient and long-lasting glucose monitoring solution, directing them to the Dexcom website for further information. # Brand positioning Dexcom is presented as a leader in innovative glucose monitoring technology, catering to individuals with diabetes who seek convenience and reliability in managing their condition. The brand positions itself as offering solutions that seamlessly integrate into daily life, highlighted by the extended wear time of its G7 sensor. Dexcom aims to simplify diabetes management, allowing users to focus on their lives rather than constantly worrying about their glucose levels. The brand promotes a lifestyle of freedom and ease, pushing against the norms of frequent sensor changes and complicated monitoring routines. # Product The Dexcom G7 is a continuous glucose monitoring (CGM) system designed to track glucose levels in people with diabetes. It features a small, wearable sensor that adheres to the skin and provides real-time glucose readings. A key selling point highlighted in the ad is the sensor's extended wear time of approximately 15 days, which is presented as being about 50% longer than previous models or competitor products. This extended wear time reduces the frequency of sensor changes, offering greater convenience for the user. The product is for individuals with diabetes who are looking for a hassle-free and efficient way to monitor their glucose levels, addressing the pain point of frequent sensor replacements and the need for continuous data. # Visual style The ad has a clean and informative visual style, emphasizing the product and its key benefit. The production quality appears to be high, with professional lighting and clear imagery. The use of green text for the key benefit and brand elements provides visual consistency. The image is cropped closely to the person's arm to highlight the product in use, with a slightly blurred background to keep the focus on the sensor. The overall effect is designed to be easily scannable and impactful in a social media feed. # Hooks Headline: ~50% more wear time # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of the Dexcom G7 sensor adhered to a person's arm, immediately drawing attention to the product in use. This aims to provide a relatable context for potential users, allowing them to visualize the product's placement and integration into daily life. The perspective is from the brand, showcasing how the product is used. - Overlaid text emphasizes the benefit of "~50% more wear time," highlighting a key advantage of the Dexcom G7. This is intended to quickly capture the viewer's attention by promising increased convenience and reduced hassle. The perspective is from the brand, clearly stating the value proposition of the product. - The Dexcom logo and "15 DAY" claim are displayed prominently in the top portion of the image, reinforcing brand recognition and the duration of sensor wear. This adds credibility and provides a clear statement of the product's longevity. The perspective is from the brand, reinforcing the product's defining feature. - A small disclaimer at the bottom directs viewers to the Dexcom website for full prescribing information, addressing transparency and providing access to additional details about risks and benefits. This builds trust and provides a resource for further research. The perspective is from the brand, fulfilling legal requirements and offering comprehensive information.

# Ad summary The ad features a woman demonstrating Dexcom G7 and stating that it is covered by Medicare. # Brand positioning Dexcom is presented as a medical device company providing innovative solutions for diabetes management. The brand is explicitly positioned as accessible to Medicare patients, highlighting inclusivity and affordability. Dexcom aims to occupy the space of reliable health partner, aligning with values of health and accessibility. The company pushes against the notion that advanced health technology is out of reach for certain demographics, positioning itself as a solution covered by Medicare. # Product Dexcom G7 is a 15-day continuous glucose monitoring (CGM) device. The ad highlights that Dexcom G7 is covered by Medicare. This suggests that the product is aimed at people who use Medicare. The product is shown being applied to the upper arm and appears to be a small, round sensor attached to the skin with an adhesive patch. The USP is Medicare coverage and a 15-day wear time. # Visual style The ad has a clean, simple aesthetic with a focus on showcasing the product and the person. The production quality appears polished. Pacing is slow. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman holds a Dexcom G7 applicator to her upper arm. - 00:01–00:03 The camera zooms in to show the Dexcom G7 sensor in place on the woman's arm. - 00:03–00:05 The woman smiles at the camera.

# Ad summary This ad features Nick Jonas discussing the benefits of using the Dexcom G7 15-day CGM system. He highlights its convenience for people who are always on the go and don't want to carry a lot of supplies. He also mentions that it reduces the frequency of setting up a new Dexcom G7, making it one less thing to worry about for people with diabetes. # Brand positioning Dexcom is presented as a brand focused on simplifying diabetes management through innovative technology. The brand aims to occupy a space in the consumer's mind as a provider of convenient and hassle-free solutions for monitoring blood glucose levels. The brand aligns with a lifestyle of being active and on-the-go, suggesting that its products integrate seamlessly into a busy life. Dexcom pushes against the norm of frequent and cumbersome diabetes management routines by offering a product that reduces the need for frequent sensor changes. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, offering a sense of freedom and reduced burden for individuals managing diabetes. The Dexcom G7 15-day CGM system is presented as a tool that simplifies and streamlines diabetes management, allowing users to live more freely and with less hassle. # Product The Dexcom G7 15-day CGM system is a continuous glucose monitoring system designed to simplify diabetes management. It is for individuals with diabetes who need to monitor their blood glucose levels regularly. The system allows users to go from 10 to 15 days between sensor changes, reducing the frequency of setups. This feature is highlighted as a key USP, making it more convenient for users who are always on the go and don't want to carry a lot of supplies. The product addresses the purchase barrier of frequent sensor changes, offering a longer-lasting solution that simplifies the diabetes management routine. The ad emphasizes that using the Dexcom G7 is "one more thing off of that diabetes checklist," suggesting it reduces the burden and complexity of managing diabetes. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style is smooth with static shots and subtle transitions. The production quality is high-end, creating a professional and trustworthy feel. The pacing is consistent, with a moderate rhythm that matches the conversational tone of the voiceover. The visuals are timed to complement the spoken lines, emphasizing key points and product features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 Nick Jonas is sitting on a couch, speaking directly to the camera. He states that he is always on the go and doesn't like to carry a lot of stuff around. This sets the stage for the problem the product solves: the inconvenience of frequent diabetes management tasks. The perspective is from Nick Jonas, a celebrity spokesperson, who is sharing his personal experience and preferences. The tone is casual and relatable. - 00:04–00:08 00:04–00:08 Nick Jonas continues, explaining that knowing he can go from 10 to 15 days between sensor changes cuts down on the amount of supplies he needs to carry. This builds on the previous point by highlighting a specific benefit of the product. The perspective remains from Nick Jonas, emphasizing the convenience and reduced burden. The tone is informative and practical. - 00:08–00:13 00:08–00:13 Nick Jonas adds that the Dexcom G7 reduces the number of times he has to set up a new device. This reinforces the convenience factor and further reduces the burden of diabetes management. The perspective is still from Nick Jonas, focusing on his personal experience. The tone is reassuring and positive. - 00:13–00:17 00:13–00:17 Nick Jonas concludes by saying that the Dexcom G7 is one more thing off of that diabetes checklist. This summarizes the overall benefit of the product: simplifying diabetes management and reducing the mental load. The perspective is from Nick Jonas, providing a final endorsement. The tone is optimistic and encouraging.