How Decolar Advertises on Meta

# Ad summary This image ad for the airline Gol features two planes on the runway and aims to make viewers think of the ease of traveling with Gol. # Brand positioning This ad positions Gol as a convenient and accessible airline. The brand aims to occupy the space of being a traveler's go-to choice when thinking about ease of travel. By emphasizing simplicity with the statement "Viajar é mais fácil com a Gol!", the brand is promoting a hassle-free travel experience. This functional positioning is geared towards making travel straightforward and enjoyable for its customers. # Product This ad showcases Gol's airline service, emphasizing the ease of travel with the brand. The product offering is air travel, targeting individuals looking for straightforward travel solutions. The ad also addresses potential purchase barriers by highlighting the ease of traveling with Gol, implying a smoother and more convenient experience compared to other travel options. The ad communicates that choosing Gol is a way to simplify and enhance the overall travel experience, making it worth trying or buying. # Visual style The ad has a clean and modern aesthetic with an emphasis on simplicity and ease of use. The color palette is bright and inviting. The focus is on the airline's planes and the message of making travel easier. The overall style is designed to communicate efficiency and convenience. # Hooks Headline: Viajar é mais fácil com a Gol! # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of two Gol airplanes on a runway, showcasing the brand's core offering of air travel. This visual sets the scene and establishes the context of the ad, which is to promote the airline's services. - The second part of the ad highlights the phrase, "Viajar é mais fácil com a Gol!", which translates to "Traveling is easier with Gol!". This text is layered over a purple background, reinforcing the brand's message of simple and convenient travel.

# Ad summary This image ad for GOL promotes the ease of traveling with their airline. # Brand positioning GOL is presented as an airline that makes travel easier. With its logo prominently displayed and the tagline "Viajar é mais fácil com a Gol!", the brand positions itself as a convenient and accessible option for travelers. The ad emphasizes simplicity and ease of travel, suggesting that GOL streamlines the travel experience. This positions GOL as a brand that caters to customers seeking hassle-free travel solutions, standing apart from competitors who might focus on luxury or other aspects of travel. # Product The ad promotes GOL as a travel service that simplifies the flying experience. The ad is geared towards anyone looking for an easy way to travel, and the tagline "Viajar é mais fácil com a Gol!" highlights the convenience and accessibility of the service. The image showcases a clear blue sky above a street lined with shops and cars, emphasizing the ease and simplicity of the travel experience with GOL. By focusing on making travel easier, the ad suggests that GOL removes common obstacles and complexities associated with flying, positioning itself as a user-friendly and convenient option for potential customers. # Visual style The ad has a clean and straightforward visual aesthetic with a focus on clarity and simplicity. The production quality appears to be professionally produced, utilizing a bright and inviting image. The layout follows a simple structure, dividing the space between the landscape view, logo, and textual banner. The design uses flat, solid colors and crisp lines, contributing to a modern feel. The overall style aims for easy scannability, ensuring that viewers quickly grasp the message. # Hooks Headline: Viajar é mais fácil com a Gol! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a view of a clear blue sky above a bustling street, conveying a sense of openness and approachability. This visual sets a positive tone for the message, inviting viewers to associate GOL with pleasant experiences, told from the brand’s POV. - The inclusion of an airplane icon at the bottom is intended to highlight the airline's relevance to travel. This helps emphasize the brand's association with transportation, told from the brand’s POV. - The tagline "Viajar é mais fácil com a Gol!" reinforces the brand's promise of easy travel, positioning GOL as a solution for hassle-free journeys. This statement summarizes the brand's value proposition to potential customers, told from the brand’s POV.

# Ad summary This ad is promoting a travel package deal to Rio de Janeiro through Decolar. The ad utilizes an image of the city as a backdrop with a promotional overlay highlighting the package's price, financing options, and inclusions. # Brand positioning Decolar is presented as a travel agency offering exclusive deals on travel packages. The brand name is prominently displayed along with the phrase "EXCLUSIVO NAS LOJAS", positioning Decolar as a provider of unique travel opportunities not found elsewhere. The imagery of Rio de Janeiro in the background reinforces the brand's association with exciting and desirable travel destinations. The ad conveys a sense of affordability and accessibility, suggesting that dream vacations are within reach for the average consumer. # Product The ad promotes a travel package to Rio de Janeiro. The package includes flights and hotel accommodations ("Voo + Hotel") for 3 nights. The price is advertised as "82" with a financing option of "12xR$" and states "SEM JUROS" (no interest). The ad specifies "Por pessoa, a partir de" indicating the price is per person and "Preço total: R$979" indicating the full price. The package is clearly positioned as an affordable and convenient travel option, with financing available and key components (flight and hotel) included. # Visual style The ad has a clean and modern design. The color scheme is dominated by shades of purple and white, which give it a contemporary feel. The image is clear and high-quality, making the destination look appealing. The use of rounded rectangles for the text overlay creates a soft and friendly aesthetic. The overall style is polished and professional, likely intended to inspire trust and confidence in the brand. # Hooks Headline: EXCLUSIVO NAS LOJAS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an establishing shot of Rio de Janeiro, signaling an appealing and desirable travel destination. This is presented from an external, scenic perspective to create a sense of wanderlust and set the stage for the offer. - Next, the ad introduces the travel package to Rio de Janeiro. This is conveyed from the brand’s perspective, aiming to grab the viewer's attention with a clear, concise statement of what's being offered. - The ad presents the price of the package and its financing options. This is communicated from the brand's perspective, attempting to entice the viewer with the affordability of the deal. - The ad specifies what is included in the travel package: flight and hotel. The intention, from the brand's point of view, is to reinforce the value and convenience of the offer, addressing potential customer concerns about hidden costs or missing elements.

# Ad summary This image ad is for Decolar, advertising a package for Rio de Janeiro that includes flights, a hotel, and breakfast for R$82 with no interest. The package is available exclusively in Decolar stores. # Brand positioning Decolar is presented as a travel agency that provides package deals, simplifying the process of booking a vacation. The brand positions itself as a provider of affordable travel options, as highlighted by the mention of "sem juros" (no interest) and a specific price point, indicating a focus on value for customers. The image promotes convenience by bundling key components like flights, hotel, and breakfast into a single package. The visual style is clean and direct, suggesting efficiency and ease of booking, which implies the brand aims to be seen as accessible and trustworthy for planning travel. # Product The advertised product is a travel package to Rio de Janeiro. It includes round-trip flights (“Voo”), hotel accommodations (“Hotel”), and breakfast (“Café da manhã”). The package is marketed to individuals (“Por pessoa, a partir de”) and is priced at R$82, available with no interest (“sem juros”). The total price of the package is listed as R$979, and the package is stated to be available “EXCLUSIVO NAS LOJAS” (exclusively in stores). The travel dates are referenced with an embarkation date of 12/06/2026. The ad addresses potential cost concerns by highlighting the no-interest payment option and aims to provide a comprehensive, hassle-free travel solution. # Visual style The ad has a clean and promotional visual style, combining a vibrant landscape photo with a structured, text-heavy layout. The prominent use of purple and white creates a strong contrast, drawing attention to key details like pricing and package contents. The landscape photo is realistic, and the typography is straightforward. The overall effect is designed to quickly convey information and promote the travel package in a clear, accessible manner. # Hooks Headline: Pacote RIO DE JANEIRO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting a travel package to Rio de Janeiro. This is included to immediately grab the attention of potential travelers who are interested in visiting this location, from the brand's perspective. - It highlights that the package includes flights, hotel, and breakfast. This assures the viewer that the offer is comprehensive and covers essential travel needs, from the brand's perspective. - The ad then emphasizes that the package is available with no interest (“sem juros”) for R$82. This is to attract budget-conscious travelers, from the brand's perspective. - The ad specifies that the deal is “EXCLUSIVO NAS LOJAS” decolar, directing customers to make the purchase in-store. This encourages immediate action and possibly drives foot traffic to physical store locations, from the brand's perspective. - The ad provides reference information for the trip, including the embarkation date and stating that taxes and fees are not included. This is meant to build transparency and provide potential customers with all necessary details before they commit, from the brand's perspective.

# Ad summary This image ad promotes Decolar travel packages for Europe. It showcases a photo of the Colosseum and invites customers to book their trip from the comfort of their homes, offering options for contacting the company via Whatsapp, video call, or phone. # Brand positioning Decolar is presented as a modern and convenient travel agency, emphasizing ease and accessibility for booking travel. The brand's positioning centers around providing complete travel solutions that customers can arrange from the comfort of their own homes. The ad uses technology-focused communication methods (WhatsApp, video call, phone) to connect with customers and simplify the planning process. This suggests a focus on convenience, customer service, and modern travel solutions, potentially appealing to those who value ease and digital connectivity in their travel planning. # Product The product being advertised is a complete travel package to Europe. The ad does not specify particular destinations, but the inclusion of the Colosseum in Rome emphasizes a focus on historical and culturally rich locations in Europe. The tagline encourages booking a complete trip without leaving the house, which promotes the convenience of Decolar's services and caters to customers who prefer planning their travel online. The ad highlights the availability of customer service and consultation via WhatsApp, video call, or phone to address any potential questions or concerns. The messaging suggests a user-friendly booking experience, and targets customers who value ease, convenience, and support when planning international travel. # Visual style The ad features a highly polished, professionally shot image of the Colosseum to promote European travel packages. The design uses a clean and modern layout with a clear brand logo, vibrant imagery, and simple text overlays. The image has a color grade with a gradient sky as the backdrop. The typography is large and bold, and the ad appears to be designed for easy scannability in a social media feed. # Hooks Headline: ONDE CADA ESQUINA CONTA MIL ANOS DE HISTÓRIA # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad presents a picturesque view of the Colosseum in Rome under a vibrant sky. The brand aims to establish a sense of wanderlust and historical intrigue, drawing viewers in with the visual appeal of a famous European landmark from the brand's POV. - The ad then highlights the idea of 'Europe' as a whole, creating intrigue by focusing on the ancient history of the continent. This section is from the brand's POV, creating a desire in the user to want to visit Europe. - The ad shifts to offer a practical solution by encouraging the viewer to 'Reserve sua viagem completa sem sair de casa' (Book your complete trip without leaving home). By focusing on ease and convenience, this section lowers potential purchase barriers by appealing to the customer's POV, making travel planning seem less daunting and more accessible. - The ad concludes by showcasing various contact methods that the customer can use to contact Decolar, including Whatsapp, Videochamada, and Televendas. This is from the brand's POV, clearly showing a path forward for the user to begin the booking process.

# Ad summary This ad promotes a travel package to Fortaleza with a flight and hotel offer, highlighting a special price for a limited time, available at Decolar. # Brand positioning Decolar is presented as an exclusive provider of travel packages, implicitly emphasizing accessibility and affordability. It positions itself as a place to find deals on travel, offering packages that bundle flight and hotel. The brand focuses on simplifying the booking process by providing comprehensive travel solutions, aligning with a customer-centric approach. # Product The product being advertised is a travel package to Fortaleza, including both the flight ('Voo') and hotel accommodations. The package is promoted with a monthly installment plan of 12 times R$125, with the additional note of 'SEM JUROS' (without interest) suggesting that the total price is R$1503. The package includes a three-star hotel, and stays for 6 nights, addressing the customers' need for both transport and accommodation. # Visual style The visual style combines an aspirational destination image with a clean, blocky layout. The destination image establishes a sense of place. The dominant purple color is associated with the brand, ensuring consistency and recognition. The layout is clean and organized with text and blocks, and emphasizes scannability. # Hooks Headline: EXCLUSIVO NAS LOJAS decolar # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the location as a travel destination with a scenic view of Fortaleza's coastline and buildings, setting the scene and establishing the aspirational aspect of the trip. This is presented from the brand's perspective to create excitement and desire. - It then introduces the package offer with the text 'Pacote FORTALEZA', clearly stating the destination and what is being offered. This is told from the brand's perspective and it is aimed at highlighting what is being promoted. - The focus shifts to the price, mentioning 'SEM JUROS' and '12xR$ 125', making the package seem affordable and accessible, attracting attention from the customer's perspective by presenting a payment scheme. The total price is also shown as R$1503, providing clarity. This is from the brand's perspective. - Additional details like 'Voo + Hotel' and '6 NOITES' reinforce the package's components (flight and hotel) and the duration of the stay, adding value to the offering. The presentation is from the brand's POV and it informs the customer on the length of the trip and what the package includes.

# Ad summary This ad showcases beautiful locations in Madrid, enticing viewers to visit. # Brand positioning Madrid is presented as a premier travel destination, highlighting its cultural and scenic attractions. The ad uses vibrant visuals of famous landmarks and local scenes to position Madrid as a must-visit location. The visuals do not push against category norms, as the ad uses the traditional landmarks that are shown in most travel ads for the location. The brand positioning is emotional, focusing on the experience of visiting Madrid. # Product The product being advertised is a trip to Madrid. The ad showcases various attractions in Madrid, including parks, statues, buildings, and local food. It highlights the visual appeal and cultural richness of the city. The ad is aimed at potential tourists. The city's historical sites, outdoor spaces, and culinary offerings serve as unique selling points, encouraging viewers to experience the city's vibrant atmosphere. # Visual style The ad has a polished, commercial aesthetic with vibrant visuals. The editing style uses quick cuts to transition between scenes. The production quality is high, with clear and well-composed shots. The pacing is fast, keeping the viewer engaged. Visuals are not synched to audio. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of El Retiro Park in Madrid. - 00:00–00:02 The message conveyed is that Madrid offers beautiful parks and scenic views, inviting viewers to experience the natural beauty of the city. The perspective is from the brand, showcasing the city's attractive features to entice tourists. The tone is inviting. - 00:03–00:05 The ad transitions to a shot of the Plaza Mayor. - 00:03–00:05 The message is that Madrid has historical landmarks. The brand's perspective aims to highlight Madrid's cultural significance. The tone is majestic. - 00:06–00:08 The ad shows a bronze statue of a person reading a book in a public square. - 00:06–00:08 The message is that Madrid is home to many statues, public squares, and landmarks. The brand's perspective is highlighting points of interest for tourists. The tone is welcoming and shows the life in the city. - 00:09–00:11 The ad shows a display case of prepared foods and Tapas. - 00:09–00:11 The message is that Madrid offers culinary experiences. The brand highlights the food to attract tourists. The tone is appetizing.

# Ad summary This image ad promotes a travel package to Cancún offered by Decolar, featuring a beach scene and details on pricing and accommodations. # Brand positioning Decolar is presented as an exclusive travel provider, offering packaged deals to popular destinations. The brand emphasizes accessibility and affordability, suggesting it targets a broad audience looking for convenient travel options. The use of bright, vacation-themed visuals implies a focus on leisure and escape, aligning with the emotional benefits of travel. The brand aims to occupy a space in the consumer's mind as an affordable and convenient gateway to travel experiences. # Product The ad promotes a travel package to Cancún that includes flight and hotel accommodations for five nights. The package price is advertised at R$339 per person with no interest, payable in 12 installments of R$40.73 (total price R$4073). The offer targets individuals looking for an affordable vacation. The product is explicitly shown being offered exclusively through Decolar, with the intention of purchase through their store. The details include a date reference for pricing and conditions, addressing a purchase barrier by being as up front as possible. # Visual style The ad has a polished, commercial look with a bright, tropical backdrop and clear, legible text overlays. The color scheme uses contrasting bright purple and white to highlight key information. The overall style is designed to be visually appealing and easily scannable in a fast-moving feed, leveraging the visual appeal of a vacation destination. # Hooks Headline: EXCLUSIVO NAS LOJAS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a view of a Cancun beach, conveying an immediate invitation to a tropical getaway. The background is intended to set the tone for the offer and hook the viewer with the destination's appeal. The audience is experiencing this from the brand's perspective. - The central part of the image then presents key package details—destination (Cancun), price, and duration (5 nights). This section communicates the specific offering and its value, and is coming from the brand's perspective. - The lower section provides additional pricing information, referencing that the pricing is per person and the offer includes no interest charges. This reinforces the affordability of the package, attempting to reassure the viewer.

# Ad summary This ad promotes the Bourbon and Central Park hotels, highlighting various amenities, rooms, and locations. # Brand positioning Bourbon and Central Park hotels are presented as modern, comfortable, and strategically located options for business, leisure, and events. The ad showcases upscale rooms, rooftop pools, and elegant breakfast setups, suggesting a focus on comfort and convenience. The brand aligns with a lifestyle of travel and business while seemingly ignoring category norms. # Product The ad showcases a range of hotel accommodations and amenities. Bourbon and Central Park hotels offer strategic locations for various travel needs. The hotels are shown with modern rooms, comfortable beds, and elegant decor. Amenities such as rooftop pools and breakfast services are featured. These elements suggest a USP focusing on convenience and comfort. # Visual style The ad has a polished, commercial aesthetic. The editing style uses static shots with smooth transitions. The production quality is high-end. The pacing is slow and consistent, creating a relaxed and inviting tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a shot of a well-lit hotel room featuring a bed, desk, and window. This establishes the setting and introduces the hotel environment. The ad aims to showcase the room's amenities and comfort, setting a tone of relaxation and convenience for potential guests. The perspective is from a neutral observer, showing the room in its entirety. - 00:03–00:06 00:03–00:06 The ad transitions to an indoor rooftop pool with lounge chairs and a city view through a glass ceiling. This highlights the hotel's recreational facilities. The intention is to emphasize luxury and relaxation, positioning the hotel as a desirable destination. The perspective is from a neutral observer, capturing the scene from a wide angle. - 00:06–00:09 00:06–00:09 The ad returns to a bedroom showcasing a different room design with a wooden headboard and minimalist decor. This variation aims to display the range of accommodation styles available. The message is to reinforce the hotel's modern aesthetic and comfort. The perspective remains neutral, showing the room's layout and details. - 00:09–00:11 00:09–00:11 The ad shows a bed with a breakfast tray, including cups and pastries. This suggests the availability of in-room dining and breakfast services. The intention is to highlight convenience and comfort for guests. The perspective is a close-up shot, emphasizing the details of the breakfast setup.

# Ad summary This image ad by Decolar promotes travel to Nordeste, suggesting the region is a place where the sea and joy never stop. It encourages viewers to reserve their complete trip without leaving home, offering options to contact via WhatsApp, video call, or phone. # Brand positioning Decolar is presented as a travel company that facilitates complete travel arrangements from the comfort of one's home. The brand positions itself as a convenient and accessible option for booking travel, emphasizing ease and customer service through various communication channels like WhatsApp, video calls, and phone. This positioning suggests a customer-centric approach, prioritizing simplicity and personalized assistance in travel planning, appealing to those who value convenience and direct support. # Product The ad features travel packages to Nordeste, a region promoted as a place where the sea and joy never stop. It highlights the ease of booking a complete trip from home, with service options including WhatsApp, video call, and phone. The ad targets individuals looking for hassle-free travel arrangements and a vacation experience centered around beaches and joyful environments. It addresses the purchase barrier of travel planning complexity by providing direct and accessible support channels, thus emphasizing the convenience and simplicity of booking through their services. # Visual style The ad has a bright, summery visual style with a focus on a real-life moment of joy. The image is a vibrant travel photo with a clear sky and turquoise water, creating an inviting vacation atmosphere. The layout is simple, with a central image and a branded call-to-action section at the bottom, making it easily scannable. The overall style is clean and approachable, aligning with common travel ad aesthetics. # Hooks Headline: ONDE O MAR E A ALEGRIA NUNCA PARAM # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a shot of a couple enjoying a playful moment on the beach, setting a tone of joy and relaxation. The brand aims to capture attention and associate their services with positive vacation experiences from the customer's perspective. - The text overlay highlights Nordeste as a destination where the sea and joy never stop, creating an aspirational image of the location. The brand is using this message to position Nordeste as a fun, lively, and continuous vacation spot. - The ad concludes with a call to reserve a complete trip from home, providing several contact options (WhatsApp, video call, phone), making the booking process convenient and accessible. The brand tells the audience how easy it is to book with them.

# Ad summary This image ad by Decolar promotes a package deal to Salvador, Brazil. The ad features a picturesque beach scene with a travel offer for flights and hotels. # Brand positioning Decolar is presented as a travel agency, offering exclusive deals on travel packages. The brand aims to occupy the space of a convenient and affordable travel solution provider, particularly for destinations like Salvador. Decolar seems to align with the values of accessibility and ease of travel planning, contrasting with the complexity or high costs that might deter potential travelers. The brand positioning is functional, focusing on delivering value through bundled offers and interest-free payment options, making travel more accessible. # Product The featured product is a travel package to Salvador, Brazil, including both flights and hotel accommodations. The package is promoted with an offer of interest-free installments ('SEM JUROS') of 12x R$97 per person, starting 'a partir de' this price. The total price of the package is listed as R$1163. The offer includes 'Voo + Hotel' (Flight + Hotel) and a stay of '4 NOITES' (4 Nights). This product is aimed at individuals or groups seeking an affordable and convenient way to travel to Salvador, addressing potential purchase barriers by highlighting cost savings through bundled deals and payment flexibility. # Visual style The ad has a polished, commercial appearance with clear, easy-to-read text layered over a scenic background. The color palette uses bright blues and purples, lending a modern and inviting feel. The layout employs a flat design aesthetic, with clean lines and bold typography, designed to quickly convey key information. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the exclusivity of the deal, indicating that it's 'EXCLUSIVO NAS LOJAS decolar.' This sets the stage by implying that this is a special offer only available through Decolar's channels, creating a sense of urgency and exclusivity from the brand's perspective. - The ad then immediately introduces the core offer, presenting a 'Pacote' (Package) to 'SALVADOR' with prominent pricing details. This progresses the narrative from the brand's perspective, focusing on the destination and affordability to capture interest. - The ad emphasizes the affordability and payment terms by highlighting 'SEM JUROS' (Interest-Free) installments, alongside the per-person installment price and total price. This narrative beat aims to lower the perceived cost barrier and make the travel package more accessible, from the customer's perspective. - The ad reinforces the value of the package by explicitly mentioning 'Voo + Hotel' and '4 NOITES,' clarifying the inclusions of the travel deal. From the brand's perspective, it provides further justification of the offer and making it seem like a smart purchase.

# Ad summary This ad highlights the importance of listing a hotel on the Decolar platform. The ad features a man addressing hotel owners directly. He emphasizes that Salvador will be crowded in the upcoming months, and hotels need to be on Decolar to be visible in searches. He urges hotel owners to sign up so that their hotel is visible to millions of travelers. # Brand positioning Decolar is presented as a leading platform for hotels to gain visibility and capture the growing demand for accommodations in Salvador. The brand aims to occupy the space of a necessary tool for hotel owners to connect with millions of potential travelers. The brand is positioned as a solution to a critical business need: ensuring a hotel's visibility in a competitive market. The positioning is functional, emphasizing the platform's role in increasing occupancy rates and revenue by making hotels accessible to a vast audience of travelers. # Product The advertised product is Decolar, positioned as a premier platform for hotels. The product enables hotels to be discovered by millions of travelers, especially during peak seasons like the upcoming months in Salvador. Decolar boasts over 1.5 million registered hotels already leveraging the platform to capitalize on the growing demand. A key feature highlighted is the platform's accessibility, as it allows hotels to become available in less than 30 minutes after registration. This rapid onboarding helps hotels immediately tap into a wide audience of potential customers. The ad addresses the purchase barrier of visibility and access, asserting that being on the platform is essential for hotels to participate in the market and avoid missing out on potential bookings. # Visual style The ad uses a UGC-feel with casual settings. The production quality is low-to-mid. The ad uses quick cuts from scene to scene and features transitions. The ad has a conversational tone. # Benefits - [object Object] # Features - [object Object] # Call to action Se cadastre agora e comece a aparecer pra quem já está procurando. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The man is looking at his phone and states that someone is looking for lodging in Salvador. The message is intended to convey that there is someone actively looking for lodging right now. This part of the story is told from the perspective of a narrator who is explaining the scenario that is going on as viewers are seeing the ad. The tone is informational. - 00:06–00:10 00:06–00:10: The man transitions to a new scene. He says, "Do you know what happens? He chooses another hotel because yours does not appear." The message is intended to convey that if you are not on Decolar, you are losing sales to your competition. This part of the story is told from the perspective of the man who is explaining the impact of not being listed on Decolar. The tone is informative. - 00:11–00:17 00:11–00:17: The man says, "Salvador is going to be packed in the coming months but the question is, will your hotel appear in searches?" The message is intended to convey that there is a need for lodging as Salvador will be packed. The question is designed to provoke thought about the viewers' hotel being listed on Decolar and being visible to travelers. This part of the story is told from the perspective of the man who is trying to provoke thought. The tone is informative. - 00:17–00:22 00:17–00:22: The man explains that Decolar has over 1.5 million hotels that are taking advantage of this demand. The message is intended to convey that other hotels are capitalizing on this demand by being on the Decolar platform. This part of the story is told from the perspective of the man. The tone is informational. - 00:23–00:31 00:23–00:31: The man notes that demand will increase as May and June approach. He states that if you are not on the platform, then you are simply not in the game. This is in response to the previous moment and is designed to convey that there is still a demand to list on the platform as more travelers will need lodging. This part of the story is told from the perspective of the man. The tone is informational. - 00:31–00:36 00:31–00:36: The man states that the hotel can be available in less than 30 minutes. This is designed to communicate that there is still an opportunity to list the hotel on Decolar to take advantage of the demand. This part of the story is told from the perspective of the man. The tone is informational. - 00:37–00:41 00:37–00:41: The man encourages the hotel owner to finalize their registration in 30 minutes and appear to millions of travelers. This is designed to entice the hotel owner to take action and list their hotel on Decolar to take advantage of the demand. This part of the story is told from the perspective of the man. The tone is encouraging. - 00:42–00:47 00:42–00:47: The man says, "Register now and start showing up to people who are already looking." This is designed to close with urgency by communicating that there are travelers that are actively looking for lodging now. This part of the story is told from the perspective of the man. The tone is urgent. - 00:48–00:56 00:48–00:56: The last moments showcase different parts of Salvador, including beaches and town squares. This is designed to get the viewers excited to travel and see Salvador. The story is told from the perspective of the travelers that are going to experience this. The tone is adventurous.

# Ad summary The image ad shows a beach in Cancun with text that promotes a travel package that includes 5 nights in Cancun, flights, hotel, and breakfast for a price of R$339 with 12 interest-free payments. # Brand positioning Decolar is presented as a convenient travel booking platform that offers complete vacation packages. The brand aims to be a one-stop shop for travel needs, providing flights, hotels, and even breakfast arrangements. Decolar positions itself as an accessible option by showcasing an affordable, interest-free payment plan, appealing to budget-conscious travelers. This implies the brand seeks to make travel more attainable, pushing against the perception of vacationing as a luxury reserved for the wealthy. Decolar focuses on functional benefits and convenience for the customer, without necessarily promoting a specific lifestyle or emotional aspiration. # Product The product being advertised is a travel package to Cancun, designed to provide a complete vacation experience. The package includes flights (Voo), hotel accommodations, and breakfast (Café da manhã), simplifying the travel planning process for the customer. The key selling points are convenience and affordability, highlighted by the mention of "sem juros" (interest-free) payments in 12 installments of R$339. The ad directly addresses the potential purchase barrier of cost by offering a payment plan and showcasing the value of an all-inclusive experience. The package is marketed "Por pessoa" (per person), indicating it's designed for individual travelers as well as groups. # Visual style The ad utilizes a vibrant and clean visual style. The image of a Cancun beach is bright and inviting, suggesting a tropical vacation destination. The design incorporates flat graphics and a limited color palette, primarily indigo and white, for a modern and easily digestible aesthetic. The text is clearly laid out and legible, with a focus on conveying key information about the travel package. The overall production quality appears polished and professional, suitable for capturing attention and quickly communicating the offer within a social media feed. # Hooks Headline: Pacote CANCÚN # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a visual of a Cancun beach and the promise of a package deal, enticing the viewer with an appealing vacation destination. The brand is setting the stage by highlighting the destination as a draw. - The brand then breaks down the package components to showcase the key offerings of the deal, including flights, hotel, and breakfast. This is meant to provide the audience with a clear understanding of the package contents. - The brand promotes a special offer, noting the interest-free payment plan and the price point, aimed at making the vacation seem attainable and affordable. The goal is to reduce the perceived cost barrier and encourage potential customers to consider the deal. - The brand ends by emphasizing exclusivity and directs consumers to their stores or WhatsApp to book, encouraging immediate action. This is meant to convert interest into a purchase.

# Ad summary This image ad promotes Decolar, encouraging property owners to list their accommodations on the platform to reach millions of travelers. # Brand positioning Decolar is presented as a travel platform that connects accommodation providers with a vast audience of travelers. The brand aims to be a go-to resource for property owners looking to increase their sales by tapping into Decolar's extensive network. The message is functional, focusing on the practical benefits of increased visibility and access to a large customer base. By aligning with the needs of both travelers and accommodation providers, Decolar positions itself as a key player in the travel industry, facilitating connections and driving sales for its partners. # Product The ad promotes the opportunity for property owners to list their accommodations on Decolar's platform. By listing, owners gain access to millions of travelers actively seeking places to stay. The primary benefit highlighted is an acceleration of sales. The ad copy directly encourages owners to register their 'hospedagem' (lodging) on Decolar to tap into the platform's extensive user base. The core message is that Decolar provides a direct channel to reach potential customers, thereby boosting bookings and revenue. # Visual style The ad features a split design with a solid, patterned background on one side and a vivid photograph on the other. The use of bright, contrasting colors and a clear, sans-serif font creates a modern and inviting aesthetic. The image is highly polished, giving it a professional and trustworthy feel. The overall effect is visually engaging, designed to capture attention and communicate a clear message. # Hooks Headline: Acelere suas vendas ao cadastrar sua hospedagem na Decolar! # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with Decolar's logo, immediately establishing the brand presence and signaling that this message is coming from a reputable travel platform. This helps to quickly identify the source of the advertisement and sets the context for the subsequent message from the brand's perspective. - The central message encourages property owners to accelerate their sales by listing their accommodations on Decolar, which conveys a direct value proposition to potential partners. This is presented from the brand's perspective, highlighting the benefits of joining their platform. - The ad emphasizes the reach and potential impact of joining Decolar, noting that millions of travelers are waiting, positioning the platform as a gateway to a vast customer base. This message is conveyed from the brand's perspective to underscore the potential gains for property owners.

# Ad summary This ad for Decolar features a man in a branded jacket and promotes the ability to plan and book travel arrangements from home. It highlights personalized service and flexible payment options. # Brand positioning Decolar is presented as a convenient and accessible travel booking service. The ad emphasizes the ease of planning a trip from home, suggesting a brand that values simplicity and customer convenience. The brand aims to occupy a space in the consumer's mind as a reliable and user-friendly platform for all travel needs, pushing against the traditional norms of visiting physical travel agencies. The brand positioning is functional, focusing on simplicity and convenience. # Product The ad promotes Decolar's travel booking services, emphasizing the convenience of planning and purchasing travel arrangements from home. It highlights personalized customer service and flexible payment options, including the ability to use two credit cards or a combination of PIX and credit card. The service is designed for individuals seeking a hassle-free way to organize their trips, addressing the potential barrier of complicated payment processes and the need for personalized assistance. # Visual style The ad has a clean and modern visual style with a bright purple background and white text. The use of rounded shapes and icons gives it a friendly and approachable feel. The image is well-lit and features a clear, professional photograph of a man, enhancing the overall polished look. The design is simple and easy to scan, with a clear hierarchy of information. # Hooks Headline: Compre tudo para a sua viagem sem sair de casa. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing Decolar and its "Meu Agente Decolar" service, immediately establishing the brand and its offering. This is told from the brand's perspective, aiming to familiarize the audience with the service. - The ad highlights the convenience of planning a trip from home with the phrase "Compre tudo para a sua viagem sem sair de casa." This is told from the brand's perspective, emphasizing the ease and accessibility of their service. - The ad showcases the various communication channels available, including WhatsApp, video calls, and phone support, reinforcing the accessibility and personalized service offered by Decolar. This is told from the brand's perspective, highlighting the multiple ways customers can connect with them. - The ad emphasizes personalized service and flexible payment options, including the ability to use two credit cards or a combination of PIX and credit card. This is told from the brand's perspective, addressing potential purchase barriers and highlighting the value proposition of the service.

# Ad summary This image ad for El Calafate presents a landscape view of a glacier in Argentina. The ad uses a location pin icon and text overlay to communicate the idea that El Calafate is a place you 'feel' rather than simply 'see'. # Brand positioning El Calafate is presented as a travel destination focused on immersive sensory experiences rather than mere sightseeing. The brand promotes a deep connection with nature and the environment, inviting travelers to not just observe, but truly feel the essence of the location. It stands against typical tourist traps by emphasizing the emotional and sensory impact of travel, aligning with values of authentic experience and profound connection with nature. El Calafate positions itself on the emotional side, prioritizing feelings of awe, connection, and wonder. # Product The ad promotes El Calafate as a travel destination, specifically highlighting its glaciers and natural landscapes. The ad suggests the destination is for travelers seeking immersive, sensory experiences rather than just sightseeing. It addresses the potential barrier of considering destinations as mere visual attractions by emphasizing the emotional impact of visiting El Calafate. The ad highlights the unique selling proposition (USP) that El Calafate offers a profound, sensory experience, making it worth the journey and purchase. # Visual style The visual style is a blend of landscape photography and graphic overlay. The image appears to be a professionally shot landscape photograph with a text overlay and a location pin graphic. The semi-circle color block at the bottom creates a defined space for text, while the brand logo is cleanly placed at the top. The image treatment seems to be natural, with authentic colors and lighting, enhanced by the saturation in the color block at the bottom. The typography is simple and clear, ensuring readability. The style might enhance scannability in feed by contrasting a nature photo with bold color and simple graphics. # Hooks Headline: Há lugares que você vê, mas El Calafate você sente. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a scenic view of a glacier and mountainous landscape. The intention is to visually showcase the natural beauty of El Calafate to capture the viewer's attention. The audience experiences this from the brand's perspective as they aim to create a sense of awe and wonder. - A location pin graphic appears above the text, acting as a visual signifier of place. This element is included to ground the viewer in a specific location and connect the image to a sense of destination. The brand tells this part of the story to emphasize that the view is a specific place to visit. - Text overlay reads, 'Há lugares que você vê, mas El Calafate você sente.' This is meant to convey the key message that El Calafate provides a unique, emotional experience beyond just seeing the scenery. The brand uses this message to highlight the sensory and emotional value of visiting El Calafate.

# Ad summary This ad promotes Decolar, an app offering travel bookings with a discount of R$300 OFF on the first purchase made through the app. The ad features a woman on vacation, enjoying a drink, with app-related icons floating around the image, aiming to highlight the convenience and savings offered by the app. # Brand positioning Decolar is presented as a modern travel booking app that prioritizes customer savings and convenience. The brand is positioned as a tool to make dream vacations more accessible through app-exclusive discounts. The tone is upbeat and positive, aligning with the aspirational lifestyle of enjoying travel. The brand pushes against the traditional idea that booking travel must be complex or expensive, instead offering a streamlined, budget-friendly alternative. # Product The product being advertised is the Decolar mobile app, a platform for booking travel arrangements. It is designed for individuals looking to plan and purchase their trips via a mobile device, emphasizing ease and accessibility. The ad highlights the benefit of receiving up to R$300 off the first purchase made through the app. The app is suggested for use during vacation planning, as implied by the image of a happy vacationer. A purchase barrier of cost is addressed through the promotional discount, making travel more affordable and attractive to potential users. # Visual style The ad uses a clean, modern aesthetic with a focus on vibrant colors and simple graphics. The production quality appears polished, with careful attention to lighting and composition. The image treatment involves subtle color grading to enhance the tropical vacation vibe. The typography is large and bold, and the overall layout is designed for easy scannability, ideal for capturing attention in a social media feed. # Hooks Headline: ganhe até R$300OFF # Benefits - [object Object] # Features - [object Object] # Call to action BAIXE AGORA # Point of view - [object Object] # Storyline - The image features a woman enjoying a tropical vacation, which conveys the message that booking with Decolar can make dream vacations a reality. The perspective is from the brand, showing a positive and aspirational use case for the app. - Floating icons related to flights, money, and mobile phones surround the central image to emphasize key benefits of the app, such as travel options, cost savings, and mobile accessibility. This is told from the brand's perspective. - The text highlights a limited-time offer of R$300 off the first purchase through the app, creating a sense of urgency and incentivizing viewers to download and use the app immediately. This is the brand communicating a value proposition.

# Ad summary This ad for Decolar shows a woman standing on a mountain with her hand up in the air with overlay text, stating the offer to get up to R$300 off the first purchase, and to download the app. # Brand positioning Decolar is a travel company and app, as stated by its logo in the upper left of the ad. The brand provides travel arrangements for its users. The brand aims to be modern, fun, and engaging to appeal to younger audiences. Decolar is functionally driven and pushes against category norms by offering financial incentives to use the app. # Product Decolar is an application to help plan and book travel arrangements for its users. The ad is for the app itself, offering a discount to those who download and use the app to book travel through their service. The advertisement includes an offer of up to R$300 off on the user's first purchase when booking through the application. Decolar invites users to download the app, as well as implying travel is exciting and within reach. # Visual style The ad uses simple editing and clear graphics to showcase the company's name, logo, and offering. The overall feel is polished, with graphics and animation synced to the music. The cuts are timed to the beat of the music, with an average of one cut per second. # Benefits - [object Object] # Features - [object Object] # Call to action BAIXE O APP # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman on top of a mountain, with the on-screen text highlighting the company name and a financial incentive. - 00:05–00:08 The ad concludes with the company encouraging the viewer to download the app and travel with them.

# Ad summary The ad promotes Beach Park, highlighting the comfort, gastronomy, and incredible moments it offers for the whole family. The image shows an overview of the resort, including its pools and accommodations. # Brand positioning Beach Park is presented as a luxury wellness beach resort aimed at families seeking unforgettable experiences. The brand positions itself as a provider of comfort, gastronomy, and incredible moments, suggesting a high-end experience that caters to all family members. This positions the brand in the luxury travel and resort market, offering an escape from the everyday with a focus on creating lasting memories through superior amenities and comprehensive family-oriented services. # Product The product is a vacation experience at Beach Park, a wellness beach resort featuring comfortable accommodations, a range of gastronomical options, and various amenities geared towards creating memorable moments for families. The resort offers accommodations, swimming pools, and a water slide. The ad addresses potential purchase barriers by showcasing the comfort and luxury aspects of the resort, aiming to assure potential customers that their vacation will be relaxing and enjoyable for every member of the family. # Visual style The ad features a clean and vibrant visual aesthetic with bright colors, natural lighting, and clear imagery. The composition is well-balanced, with the resort buildings, pool, and landscaping arranged in a way that is visually appealing. The use of a purple color block at the bottom of the image adds a modern touch and helps to highlight the text. The overall style is polished and inviting, creating a sense of luxury and relaxation. # Hooks Headline: VIVA DIAS INESQUECÍVEIS NO BEACH PARK! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an establishing shot of Beach Park, showing its pools, buildings, and location pin, immediately setting the scene and informing the viewer of the resort's location and facilities. This provides an overview of the resort's landscape, orienting the viewer and highlighting its appeal from a distance, from the brand's perspective. - The scene transitions to a lower section featuring the phrase "VIVA DIAS INESQUECÍVEIS NO BEACH PARK!", then highlighting "Conforto, gastronomia e momentos incríveis para toda a família", aiming to captivate the viewer by promising unforgettable days at the resort, from the brand's perspective. This emphasizes the key benefits and experiences the resort offers, prompting the viewer to consider the possibilities of a vacation there.

# Ad summary The ad shows a man walking around a city, seemingly on vacation. He looks into the camera at different spots and appears to be enjoying himself. The ad promotes PagBank. # Brand positioning The ad presents PagBank as a useful tool for travelers. The ad uses laid-back imagery of a vacation to convey a relaxed, positive tone. The ad aims to occupy a space in the consumer's mind as a brand that supports travel and leisure, aligning with a lifestyle of freedom and enjoyment. # Product This ad shows a PagBank card. PagBank is implied to be a product related to managing money in Brazil. The ad does not state specific product details. # Visual style The ad has a UGC feel with a personal tone. The shots are quick cuts and the production quality is average. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 A man walks around a city.