How Dae Advertises on Meta

# Ad summary This image ad showcases dae's Cactus Fruit 3-in-1 Styling Cream, emphasizing its warm vanilla 'dae beam' scent and limited edition status. The ad combines the product with a visual of melting ice cream, suggesting a sensory and indulgent experience. # Brand positioning dae is presented as a brand focused on sensory experiences and natural ingredients, particularly in its hair styling products. The emphasis on a "warm, cozy vanilla dae beam scent" positions the brand as one that values a pleasant and inviting sensory experience, while the use of cactus fruit suggests a commitment to natural, desert-inspired ingredients. The brand aims to occupy a space in the consumer's mind that prioritizes both effective hair care and a delightful, comforting sensory experience. # Product The product featured is dae's Cactus Fruit 3-in-1 Styling Cream, a hair styling product designed for creating various hair styles. It is for anyone looking for a styling cream that can be used for multiple purposes, as implied by the "3-in-1" claim. The cream contains cactus fruit. A key aspect highlighted in the ad is the warm, cozy vanilla "dae beam scent," which suggests a pleasant sensory experience during use. The product's packaging is shown as a tube with the brand and product name clearly displayed, and its limited edition status is also highlighted. # Visual style The ad features a clean, inviting visual style with soft lighting and a focus on sensory appeal. The production quality appears to be studio-shot, with careful attention to detail in the product placement and background. The visual motif combines product placement with a lifestyle element (the ice cream), creating a sensory connection with the audience. The image treatment includes a subtle color grade that enhances the warmth of the vanilla scent. The visual style is designed to be scannable and attention-grabbing in-feed, using a combination of product focus and sensory appeal. # Hooks Headline: Infused with our warm, cozy vanilla dae beam scent # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image ad starts by highlighting the key feature of the product which is its "warm, cozy vanilla dae beam scent", enticing the audience with sensory qualities. The brand is telling this part of the story in order to establish the product as comforting and appealing. - Next, the ad showcases the dae Cactus Fruit 3-in-1 Styling Cream alongside a visually appealing image of melting ice cream. The brand is using this visual to associate the product with indulgence and sensory delight. - Finally, the ad draws attention to the product's limited edition status, with a visual badge emphasizing this scarcity. The brand is using this to drive urgency and exclusivity.

# Ad summary This ad features a stack of Dae Cactus Fruit 3-in-1 Styling Cream in the new Vanilla Dae Beam Scent. The ad's color palette is primarily pink and beige. # Brand positioning Dae presents itself as a haircare brand offering products with a sweet vanilla scent. The brand aligns with a lifestyle that values new and limited-edition scents in their haircare routine. # Product The featured product is the Cactus Fruit 3-in-1 Styling Cream with a new Vanilla Dae Beam Scent. It is presented as a limited edition item. The advertisement highlights the cream's unique formulation and the appeal of its new scent, encouraging viewers to try this special offering. # Visual style The ad employs a clean and polished studio shot aesthetic with a pastel color palette. The tubes are stacked in a visually appealing way against a solid pink background. The flat lighting and lack of shadows contribute to a modern, minimalist feel. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Hair Styling Just Got Sweeter # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a title about sweet hair styling to promote the new vanilla scent from the brand. This aims to catch the viewer's attention with the appeal of the new fragrance from the brand. - The advertisement highlights the product name, Cactus Fruit 3-in-1 Styling Cream, to emphasize what kind of product it is. This is from the brand's POV to make sure the viewer understands what the product is and what it does. - The ad showcases a pile of Cactus Fruit 3-in-1 Styling Cream packaging to create visual interest. This is from the brand's POV to grab attention and showcase the product. - The ad features a limited edition badge on one of the products to convey exclusivity. This is from the brand's POV to encourage people to purchase the product now since it is a limited edition.

# Ad summary This ad is for dae's Cactus Fruit 3-in-1 Styling Cream in the new Vanilla Dae Beam scent. The ad features a woman with blonde hair holding the pink and cream tubes of the styling cream. Text on the screen lists various styling capabilities of the product. # Brand positioning Dae is presented as a modern, clean beauty brand focused on creating versatile and effective hair styling products. The brand aligns with a minimalist aesthetic, using pastel-colored packaging and a youthful model to evoke a sense of simplicity and effortless beauty. Dae challenges traditional haircare norms by offering multi-purpose products that streamline the styling process. The brand positioning balances functional benefits (styling, smoothing) with an emotional connection, promising an easy way to achieve healthy, styled hair. # Product The Cactus Fruit 3-in-1 Styling Cream is a multi-purpose hair styling product by dae, now available in a new Vanilla Dae Beam scent. This styling cream is designed for anyone looking to prep blowouts, define curls, or slick styles, and the '3-in-1' name claims it achieves multiple styling options. The cream comes in a squeezable tube with the brand name 'dae' printed on it. The product aims to simplify hair styling by combining multiple benefits into a single product. # Visual style The ad has a polished and clean aesthetic, with natural lighting and a focus on the product. The editing style is static, with a single shot. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman holding the product and looking directly at the camera.

# Ad summary The ad promotes Dae's Vanilla Dae Beam 3-in-1 styling cream, emphasizing its limited edition status and desirable scent. # Brand positioning Dae is presented as a desirable haircare brand that offers unique and appealing scents. The brand aims to occupy a space in the consumer's mind as a provider of enjoyable and sensory-rich hair styling experiences. It aligns with a lifestyle that values sensory pleasure and self-care. The brand stands out through its focus on unique scent profiles, specifically offering the new Vanilla Dae Beam scent in a 3-in-1 styling cream. # Product The product is Dae's Cactus Fruit 3-in-1 styling cream in a new Vanilla Dae Beam scent. It is a styling cream designed to be used on hair, with the ad indicating it is for those who already love Dae's Cactus Fruit styling creams. The product is explicitly highlighted as having scent notes of creamy vanilla, praline, and candied lemon. A key selling point is that it is a limited edition scent, creating a sense of urgency and exclusivity. The ad addresses the purchase barrier of missing out on a popular or desirable product by emphasizing its limited availability. # Visual style The ad has a casual, UGC-style aesthetic with a brightly lit, clean background. The editing is fairly quick, with simple cuts to different angles and product shots. It aims for an authentic feel, as if the creator is sharing her genuine enthusiasm for the product with a friend. The pacing is quick, with cuts timed to the woman's speech to maintain a sense of energy. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator introduces the Dae Vanilla Dae Beam 3-in-1 styling cream, framing it as something highly desirable. - 00:01–00:08 The creator addresses existing Dae customers, highlighting the extension of the Cactus Fruit line into the Vanilla Dae Beam scent. This informs them about the new scent and its impending availability. - 00:08–00:18 The creator emphasizes her personal love for the scent, listing its notes and appealing to the viewer's sense of smell and taste. - 00:18–00:27 She reinforces the product's quality and limited edition status, urging viewers to take immediate action and purchase it before it sells out.

# Ad summary This ad for dae’s Vanilla Dae Bean Styling Cream features a creator holding the product in front of the camera and sharing that their styling cream now comes in a vanilla scent. The creator highlights that it is the same formula, just a limited edition scent. The ad also features clips of other creators using the product. # Brand positioning dae is presented as a brand focused on haircare with a limited-edition styling cream. The brand emphasizes a beauty routine as it relates to hair. dae seemingly caters to a younger demographic looking for versatile hair products that provide different ways to style hair. The brand aligns with a lifestyle that values different hairstyles. The brand positioning is functional, highlighting the cream's versatility and ease of use. # Product The advertised product is dae’s Vanilla Dae Bean styling cream. The creator holds up a white tube with gold lettering and an orange cap. The packaging identifies the product as Creme Coiffante 3-in-1 Styling Cream. The styling cream is the same formula customers know and love. The cream is designed to be a non-committal and flexible product. It can be used for slick back styles, shaping curls, taming frizz, and as a blowout cream. The product is not greasy, sticky, or crunchy. # Visual style The ad has a clean, bright aesthetic. The editing style includes quick cuts to feature clips of other creators, but mostly features static shots of the main creator. The production quality is high with a mix of natural lighting and artificial lighting. The pace is moderate and matches the audio. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A creator holds up a white tube of dae’s Vanilla Dae Bean styling cream. She shares that the styling cream now comes in the vanilla dae bean scent. - 00:03–00:10 00:03–00:10 The creator shares that it is the same formula, just a limited edition scent that smells like a dream. This emphasizes a new version of a beloved product that customers already know and use. - 00:10–00:18 00:10–00:18 Quick clips of other creators show how the styling cream can be used to achieve different hairstyles. This highlights the product's versatility, and offers multiple use cases for different hair types. - 00:18–00:34 00:18–00:34 The original creator shares that this product is very non-committal and flexible because it is easy to remove from hair. She states that it is not greasy, sticky, or crunchy. This highlights the product's ease of use and removal.

# Ad summary This ad promotes the Dae Cactus Fruit 3-in-1 Styling Cream in a limited edition Vanilla Dae Beam Scent. It highlights the product's multitasking capabilities and three different ways to style hair. The ad also emphasizes the same best-selling formula and notes of praline, creamy vanilla, and candied lemon. # Brand positioning Dae positions itself as a modern hair care brand that aligns with a fun, youthful, and beauty-conscious lifestyle. The brand emphasizes simplicity and multitasking for "the daely" (daily) routine, focusing on creating products that smooth, prep, and define hair. The playful tone, reflected in the scent descriptions and product names, suggests a brand that deviates from traditional, serious beauty norms by offering a more accessible and enjoyable experience. Dae's brand messaging promotes ease of use and versatility, catering to those seeking efficient and effective hair styling solutions. # Product The featured product is the Dae Cactus Fruit 3-in-1 Styling Cream, now available in a limited edition Vanilla Dae Beam Scent. It is presented as a multitasking product designed for smoothing, prepping, and defining hair. The product offers the same best-selling formula with new scent notes of praline, creamy vanilla, and candied lemon. It emphasizes its multitasking nature by stating it's "made to multitask on the daely," targeting users seeking efficient hair styling. The product is highlighted for providing three ways to style hair, making it a versatile addition to any hair care routine. # Visual style The ad has a bright and airy aesthetic, with natural lighting and a clean, polished look. The editing style is straightforward, using static shots and smooth transitions. The production quality feels like a hybrid of UGC and a polished commercial, which supports the youthful and accessible tone. The pacing is consistent, creating a relaxed and engaging viewing experience. There are no clear audio-visual sync points in the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A smiling woman holds up two tubes of Dae Cactus Fruit 3-in-1 Styling Cream, introducing the product. - 00:02–00:04 The camera zooms in on the product as text highlights that it is the same best-selling formula, now in a limited edition Vanilla Dae Beam Scent, connecting to brand value through scent and perceived quality. - 00:04–00:06 The ad showcases someone eating a lemon wedge to visually represent the flavor profile, adding sensory appeal and differentiation. - 00:07–00:11 The same woman smiles and rubs her hands together as text promotes the product's ability to multitask, and is designed for "the daely." - 00:11–00:15 The woman styles her hair, emphasizing the product's versatility and three ways to style, illustrating the intended use and outcome. - 00:15–00:22 Text highlights that the product will smooth, prep, and define hair, as well as that styling "just got sweeter,"

# Ad summary This ad features a creator-style review of DAE Vanilla DAE Beam 3-in-1 Styling Cream, presented as a companion to the Cactus Fruit version popular on TikTok. The creator highlights the dreamy new vanilla scent with notes of creamy vanilla, praline, and candied lemon, and demonstrates three effortless ways to style the hair, including a sleek back. # Brand positioning DAE is presented as a modern and approachable brand for hair care. The brand is known for their 3-in-1 styling cream. The focus on a new vanilla scent suggests that the brand values innovation and variety, while maintaining a familiar and comforting base. # Product DAE Vanilla DAE Beam 3-in-1 Styling Cream is highlighted as a new, limited edition version of the brand's best-selling formula with a dreamy new scent. It is marketed as a multitasking product. The creamy vanilla scent includes notes of praline and candied lemon. The ad shows the product is easy to use. It is designed to style hair in multiple ways. # Visual style The ad is shot in a bright, natural lighting setting, giving it a clean and accessible look. The editing style uses quick cuts to keep the pace moving, especially during the styling demonstrations, but is not overly stylized. The overall production quality has a polished UGC feel that is common on social media. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Do not wait. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator acknowledges the popularity of DAE's Cactus Fruit 3-in-1 Styling Cream, which has been trending on TikTok. - 00:04–00:12 The creator pivots to introduce a new limited edition scent called Vanilla DAE Beam and explains it's the same best-selling formula. - 00:12–00:19 The creator describes the creamy vanilla scent profile as vanilla with a twist. - 00:19–00:24 The creator announces she will share three easy ways to style hair with this cream and quickly demonstrates it being used for a slicked-back hairstyle. - 00:24–00:29 The creator concludes by emphasizing that this product is a bestseller for a reason and recommends that the viewer buy it soon.

# Ad summary A creator ad for dae vanilla dae beam styling cream. # Brand positioning Dae is presented as a lifestyle brand, promoting beauty minimalism through its 3-in-1 styling cream. The brand emphasizes simplicity in its product line, as the product being sold is designed to both hydrate and style hair. With the launch of a limited edition Vanilla Dae Beam version, the brand keeps its offering novel while also focusing on the functional qualities of a multitasking hair styling cream. # Product Dae Cactus Fruit 3-in-1 Styling Cream is a multitasking hair product that can hydrate and style hair. The limited edition Vanilla Dae Beam has notes of creamy vanilla, praline, and candied lemon. It is the same amazing hydrating formula of the original styling cream. # Visual style The ad has a casual, UGC feel. It features natural lighting, and the editing style includes some jump cuts as the creator smooths the product into her hair. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Do not wait. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator is shown looking at the camera and introducing Dae styling cream. - 00:02–00:05 The creator states that the cream is Vanilla Dae Bean and it is a limited edition product. - 00:05–00:11 The creator states that the cream has notes of creamy vanilla, praline, and candied lemon while applying the product to their hair. - 00:11–00:16 The video cuts to a close up of a regular cactus fruit version in the pink bottle and the Vanilla Dae Bean version in the light beige bottle. The narrator continues to say it is the same hydrating formula as the original styling cream. - 00:16–00:21 The creator says that it is the best multitasker in her routine, and having it in a new scent is exciting. - 00:21–00:25 The creator states “do not wait I promise. This one’s gonna sell out. - 00:25–00:29 The screen shows the Dae logo.

# Ad summary An ad for dae's Cactus Fruit 3-in-1 Styling Cream featuring a limited-edition vanilla scent. The ad highlights the product's flexibility for various hairstyles and easy removal. # Brand positioning Dae is presented as a fun, approachable haircare brand that promotes ease and flexibility. The brand is positioned to appeal to those who want low-commitment styling options. The emphasis on a limited-edition vanilla scent pushes against the norm of traditional hair product fragrances, aligning with an emotional desire for a pleasant sensory experience. The brand focuses on offering versatile products that fit into a flexible lifestyle. # Product The featured product is dae Cactus Fruit 3-in-1 Styling Cream in a limited-edition vanilla scent. It’s advertised as a versatile hair styling product suitable for creating slicked-back styles, shaping curls, taming frizz, and as a blowout cream. The cream is described as non-committal and flexible, meaning it can be easily brushed out without leaving hair greasy, sticky, or crunchy. It caters to users who want styling options without long-term commitment, offering the freedom to change their hairstyle without residue or stiffness. # Visual style The ad features a clean, bright aesthetic. The editing style combines quick cuts of different women using the product. The overall production quality feels like a hybrid between UGC and a polished commercial, enhancing authenticity while maintaining a professional look. The pacing is quick, with several cuts per minute, keeping the ad engaging and dynamic. The audio aligns with the visuals, syncing voiceover and product actions to maintain a steady rhythm. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 A woman holds two tubes of dae styling cream, highlighting a limited-edition flavor. - 00:03–00:09 She shows the original formula on the left and the limited-edition vanilla scent on the right. - 00:09–00:10 The narrator mentions the limited-edition vanilla scent smells like a dream. - 00:10–00:13 The ad transitions to a woman styling her hair in a slick back. - 00:13–00:15 A woman styles her curly hair. - 00:15–00:17 A woman uses the product before blow drying. - 00:17–00:21 The woman promotes using the product to air dry hair and get more shape. - 00:21–00:28 The narrator talks about how the product is flexible and non-committal. - 00:28–00:31 A woman with curly hair can brush through the product if she changes her mind. - 00:31–00:33 The narrator promotes how it's not greasy, sticky, or crunchy.

# Ad summary This image ad showcases the Dae 3-in-1 Styling Cream Limited Edition Vanilla Dae Beam. The ad highlights the product's key features with the headline 'Styling Just Got Sweeter'. # Brand positioning Dae is presented as a lifestyle brand focused on simple, effective hair care. The brand's alignment with natural ingredients and a clean, desert-inspired aesthetic suggests a positioning that prioritizes a healthy and effortless beauty routine. The pastel color palette and minimalistic design language evoke a sense of calm and sophistication, differentiating it from brands with loud, trend-driven marketing. Dae positions itself as a premium yet approachable brand for consumers seeking high-quality hair products. # Product The product featured is Dae's 3-IN-1 Styling Cream, specifically the Limited Edition Vanilla Dae Beam. It's a styling cream designed for multiple hair benefits in one product. The advertised version is a limited edition with a vanilla scent. The packaging is a squeeze tube, making it easy to dispense the product. The cream is for anyone looking for a simple styling solution that likely provides hold, texture, and conditioning in one. # Visual style The ad features a clean and modern aesthetic with a pastel color scheme. The production quality appears to be high, with professional lighting and composition. The visual motif is a product-focused flatlay, emphasizing the packaging design and brand identity. The image treatment includes soft lighting and color grading to enhance the pastel tones. The typography integration is clean and legible, complementing the overall minimalist design. The style feels in-feed, and the aesthetic is both eye-catching and easy to scan. # Hooks Headline: Styling Just Got Sweeter # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the message 'Styling Just Got Sweeter', told from the brand's perspective. This is intended to draw the viewer in with an inviting, positive statement about the product's appeal. - Next, the ad specifies '3-IN-1 STYLING CREAM LIMITED EDITION VANILLA DAE BEAM', also from the brand's perspective. This clarifies the product type and the specific limited-edition version being promoted. - The storyline concludes with a visual display of multiple tubes of the product, reinforcing brand presence and product appeal from a brand perspective.

# Ad summary A woman is advertising dae's Vanilla dae Beam scent. She mentions if the consumer likes dae's Cactus Fruit 3 in 1 styling creams they will love this one. She goes on to describe the scents as creamy vanilla, praline, and candied lemon. The ad continues with the creator stating that this is the best formula and a limited edition, so get it while it lasts. # Brand positioning The ad positions dae as a desirable brand with a focus on unique scents and limited-edition products, suggesting a sense of exclusivity and the need to act fast. It aligns with a playful and sensory-driven lifestyle, emphasizing the experience of fragrance in hair care. By introducing a vanilla-scented version of their popular Cactus Fruit styling cream, dae is pushing against typical category norms, appealing to customers who seek more than just functional benefits. The brand's positioning is emotional, connecting the product to a sense of indulgence and sensory delight. # Product The advertised product is dae's Cactus Fruit 3-in-1 Styling Cream in a limited-edition Vanilla dae Beam scent. This styling cream is presented as a follow-up to the brand's original Cactus Fruit formula, targeted at users who already enjoy that product. The vanilla scent is described as having notes of creamy vanilla, praline, and candied lemon. The ad addresses the purchase barrier of scarcity by emphasizing that this scent is a limited edition, encouraging viewers to "get your hands on it" quickly before it sells out. It promotes a pleasurable sensory experience through a hair-styling cream. # Visual style The ad has a polished commercial aesthetic, with a clean and bright visual style. The editing is characterized by quick cuts, maintaining a consistent pace throughout the video. The production quality appears to be a hybrid between UGC and a polished commercial, which helps create a relatable and trustworthy tone. There are no specific visual motifs, but the camera focuses on the creator and the product at all times. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the creator holding up a pink tube of dae's Cactus Fruit 3-in-1 Styling Cream. - 00:02–00:07 The creator segues into announcing the launch of dae's Cactus Fruit 3-in-1 Styling Cream in a vanilla scent. - 00:07–00:16 She expresses her love for the vanilla scent, noting its distinct features. - 00:16–00:25 Returning to holding the vanilla scented product, she enthusiastically urges viewers to purchase it quickly, claiming it is a limited edition product that will sell out.

# Ad summary This ad features two different tubes of Dae Cactus Fruit 3-in-1 Styling Cream. The ad highlights that the new tube of styling cream has the same formula but a new scent. # Brand positioning Dae is presented as a purveyor of gentle, clean hair care products. Positioned for consumers seeking effective yet straightforward solutions, the brand emphasizes simplicity and natural ingredients like cactus fruit. Dae is set against the backdrop of overly complex or harsh chemical-based alternatives, advocating for a more nourishing and effortless approach to hair care. The brand identity is more functional than emotional, prioritizing the product's natural composition and ease of use for achieving healthy-looking hair. # Product The advertised product is Dae Cactus Fruit 3-in-1 Styling Cream, designed to both style and nourish hair. Formulated with natural cactus fruit extract, this styling cream promises to provide a gentle hold while promoting hair health. Its key selling point lies in its multi-functional capabilities, offering styling, frizz control, and curl definition in a single application. The product is positioned as a solution for those seeking effortless styling and healthier-looking hair. It is likely targeted at consumers wary of harsh styling products and seeking a natural, gentle alternative. # Visual style The ad features a studio shot with a clean, minimalist aesthetic. The shot is brightly lit and well-composed. The image is very clean. # Hooks Headline: SAME BESTSELLING FORMULA, New Dreamy Scent # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing that the 'SAME BESTSELLING FORMULA' is now available in a 'New Dreamy Scent.' The brand makes this announcement to excite current users and highlight that their product is now available in a new scent.

# Ad summary The ad features a single, fully-used tube of dae Cactus Fruit 3-in-1 Styling Cream on a bright green backdrop. The ad uses social proof, referencing its high rating of 1,500+ 5-star reviews, and implies value, suggesting that the tube has been squeezed to the last drop, meaning that the user enjoyed the product enough to want to finish it completely. # Brand positioning Dae is presented as a haircare brand with a focus on simple, effective products. The brand seems to value authenticity and quality, given the emphasis on its 5-star reviews and the implication that customers are using the product completely. Dae seems to target consumers who value natural ingredients and effective performance. # Product The ad features dae Cactus Fruit 3-in-1 Styling Cream. The tube appears to be almost completely used, squeezed to the last drop, implying that the user enjoyed the product thoroughly. The packaging is bright pink with the brand name prominently displayed in the center. The presence of the fully-used tube suggests the product delivers on its promises, justifying repeat usage and high satisfaction. # Visual style The ad features a clean, minimalist visual style with bright, contrasting colors. The high-quality studio shot emphasizes the product itself, while the color contrast draws the eye. The strategic use of platform-native style creates an eye-catching and easily scannable ad. # Hooks Headline: 1,500+ 5-Star Reviews # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual that emphasizes the product's popularity and effectiveness, which is being told from the brand's perspective. This draws the viewer in, suggesting the product is highly regarded by many users. - Next, the ad focuses on the image of a fully-used product, told from a consumer's perspective, implying that it is worth using until the very last drop. This further emphasizes the product's value and appeal.

# Ad summary A creator demonstrates three different ways to use Dae 3-in-1 styling cream. # Brand positioning Dae is presented as a lifestyle brand with a focus on simple hair care. The brand seems to push against complex routines and instead promotes ease of use and multi-functionality, as seen in the 3-in-1 styling cream. It aims to occupy a space in the consumer's mind as a go-to, reliable choice for various styling needs. The tone is casual and friendly, aligning with the everyday lifestyles of its customers. # Product Dae's 3-in-1 Styling Cream is highlighted as a versatile hair product. It works as a leave-in conditioner, styling cream, and tames frizz and flyaways. It is for anyone looking for a lightweight product with a signature citrus scent. The key USP is its multi-functionality, addressing the purchase barrier of needing multiple products for different styling needs. It can be used to prep damp hair before a blow-dry, tame frizz and flyaways after styling, and slick hair into a high pony. The ad promotes the cream as a product worth trying for its ease of use and ability to smooth and add shine to hair. # Visual style The ad has a polished UGC feel, likely shot on a phone with good lighting. The editing style includes quick cuts to showcase different steps and product applications. The production quality is high, supporting the intended tone of a friendly and approachable tutorial. The pacing is consistent and timed with voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by introducing the Dae 3-in-1 Styling Cream and stating that she will share her three favorite ways to use it. This serves as the opening hook and provides a clear roadmap for the rest of the video. - 00:03–00:09 00:03–00:09 The creator applies the cream to her damp hair, explaining she uses it as a leave-in conditioner. This shows the first use case and introduces the product's benefits. - 00:09–00:17 00:09–00:17 The creator then demonstrates blow-drying her hair, emphasizing how smooth and shiny her hair looks as a result of using the styling cream as a prep product. This reinforces the benefits of the product and its lightweight feel, as well as its signature citrus scent, adding a sensory appeal. - 00:18–00:24 00:18–00:24 Following the blow-dry, the creator applies a pea-sized amount of the cream to tame frizz and flyaways. This showcases the second use case, positioning the product as a finishing styling aid. - 00:24–00:31 00:24–00:31 The creator then sections the front pieces of her hair and slicks the rest into a high pony using the 3-in-1 cream. This demonstrates a third styling application, highlighting its hold and smoothing capabilities. - 00:31–00:47 00:31–00:47 The creator secures the high pony, curls the ends, and pulls the pony into a small bun, leaving out the ends. She also curls the little pieces left out to detail. - 00:47–00:55 00:47–00:55 To finish the look, the creator uses Dae's On-The-Go Styling Cream to ensure all flyaways are tucked away, calling it a staple in her personal and professional life, thus endorsing its reliability and effectiveness.

# Ad summary This ad promotes dae's Cactus Fruit 3-in-1 Styling Cream. The ad features close-up shots of the product, its texture, and the natural ingredients it contains, such as oranges and lemons. The voiceover emphasizes the product's ability to create defined and smooth styles, build volume, and provide shine without being sticky. # Brand positioning Dae is presented as a modern, clean, and accessible hair care brand that harnesses natural ingredients. The brand focuses on hair styling products with a fruity and refreshing aesthetic. The brand uses minimalist packaging and a bright color palette, presenting a fun and approachable image, while emphasizing the effectiveness of the product. The brand positions itself to appeal to consumers seeking simple, effective, and natural hair styling solutions. # Product The Cactus Fruit 3-in-1 Styling Cream by dae is advertised as a versatile hair styling product. The cream is designed to define styles, smooth frizz, and build volume. It offers a non-sticky formula that provides shine and smoothness. The product is packaged in a bright pink tube and highlights its use of cactus fruit. The packaging indicates it is 150 mL or 5 fl oz. The product is portrayed as being suitable for creating various hair styles. # Visual style The ad has a bright, clean, and refreshing aesthetic. The editing is simple with static shots and slow zooms. The production quality is polished. The visual motif is the consistent use of bright pink and citrus fruits. The pacing is slow and deliberate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: A close-up shot features an orange slice being squeezed over a bright pink tube of dae Cactus Fruit 3-in-1 Styling Cream. This shot establishes a connection between the product and natural fruit extracts, setting a fresh and vibrant tone. - 00:01–00:03 00:01–00:03: A hand arranges several tubes of the dae Cactus Fruit 3-in-1 Styling Cream on a light pink surface. This showcases the product multiple times to emphasize availability and build brand recognition. - 00:03–00:05 00:03–00:05: Close-up of a hand removing the cap from the tube. This focuses on the packaging design and preparation for product use. - 00:05–00:09 00:05–00:09: Split-screen showing product being dispensed from the tube. The top screen shows a small amount of the cream resting on the tube opening, and the bottom screen shows a larger amount of the white cream being squeezed out. This highlights the product’s texture and consistency, allowing viewers to see the product’s form. - 00:09–00:14 00:09–00:14: A pink dae Cactus Fruit 3-in-1 Styling Cream tube is shown surrounded by slices of various citrus fruits on a reflective pink surface. This emphasizes the product's refreshing, natural qualities by associating it with fresh fruit, reinforcing its appealing aroma and composition.

# Ad summary The ad shows a woman holding a clear makeup bag with several Dae products inside. The camera is a first-person view looking down at the bag and then looking up at the Dae display in Sephora. # Brand positioning Dae is presented as a brand that offers high-quality, accessible beauty products designed for effortless everyday use. The ad presents Dae as a vibrant and approachable brand that sits comfortably within Sephora. The ad shows that the products are 'Dreamy. Best,' hinting at a lifestyle of affordable luxury and aesthetic appeal, while the Scentosorial Rituals positioning highlights a focus on sensory experience. Overall, Dae aims to occupy a space where beauty and wellness intersect, offering products that enhance daily routines with a touch of indulgence. # Product The ad showcases a collection of Dae hair and body care products, emphasizing their availability within Sephora. The focus is on travel-sized bottles, packaged in orange and pink tones. The product line includes items designed for hair and body, potentially featuring various scents and formulations that are part of Dae's 'Scentosorial Rituals.' These products appear to be marketed towards individuals seeking convenient, aesthetically pleasing options for on-the-go use. The compact size addresses the need for portability, suggesting a lifestyle that values both beauty and efficiency. # Visual style The ad has a clean, bright aesthetic with a polished commercial feel. The editing style is simple with static shots and smooth transitions. The visual motif is the use of pink and orange tones, consistent with the brand's color scheme. The pacing is slow, with static shots allowing viewers to focus on the products and display. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The camera shows a clear makeup bag with orange and pink bottles inside. - 00:03–00:07 The camera shifts from the bag upwards to the Dae display in Sephora.

# Ad summary This ad showcases the Dae hair care line on display at Sephora, highlighting its branding, product range, and positioning as desert-derived haircare. The ad includes the phrase 'Making the rounds at Sephora' with a heart and the Dae logo, suggesting an in-store discovery. # Brand positioning Dae is presented as a modern, nature-inspired haircare brand that aligns with a clean, effortless lifestyle. The brand's desert-derived approach suggests a focus on natural ingredients and gentle, effective solutions. The brand's positioning leans towards functional beauty, emphasizing effortless styling and sensorial rituals, indicating a focus on the experience of using the products. It appears to push against the norms of high-maintenance or overly complex beauty routines, offering a simpler, more natural alternative. # Product The ad features a range of Dae haircare products, including shampoos, conditioners, styling products, and hairbrushes. The products are available in pastel-colored bottles and tubes. The products are for individuals seeking effortless styling and haircare rituals. The ad emphasizes a desert-derived approach to haircare, suggesting the use of natural ingredients inspired by the desert. USPs include a focus on simplicity, sensorial experience, and natural ingredients. The ad showcases the products as part of a complete haircare routine, from cleansing to styling. The ad addresses purchase barriers by showcasing the products in a retail environment (Sephora), making them accessible and tangible to potential customers. # Visual style The ad has a clean, modern visual aesthetic with a pastel color palette and a focus on product display. The production quality appears to be high, with well-lit and styled product shots. The visual motifs include a grid-like shelf layout, pastel colors, and natural elements like cacti. The image treatment includes background removal and color grading. The typography integration is clean and legible. The style is disruptive in its soft, clean look in a busy retail environment, potentially catching the eye with its simplicity. # Hooks Headline: Making the rounds at Sephora ❤️ Dae # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a display of Dae products at Sephora, immediately establishing a sense of accessibility and real-world presence. This is told from the brand's perspective to highlight its retail distribution and availability. - The frame progresses to showcase the range of products available, emphasizing the variety and breadth of the Dae haircare line. This is conveyed from the perspective of the brand. - The tagline 'Making the rounds at Sephora ❤️ Dae' personalizes the ad, creating a sense of discovery and endorsement, as if sharing a personal experience of finding the products. This is being told by the customer.

# Ad summary This ad promotes the dae Cactus Fruit 3-in-1 Styling Cream + Taming Wand, highlighting its key features and benefits through a series of stylized shots. The ad emphasizes the product's ability to eliminate flyaways, provide a slick and smooth style without grease or buildup, and its vegan, cruelty-free, and sulfate-free formula. # Brand positioning dae is presented as a modern and approachable haircare brand that aligns with a clean beauty lifestyle. The brand emphasizes effective, conscious formulations while also connecting to a youthful, playful aesthetic. The brand seeks to occupy a space in the market that values both performance and ethical considerations, with an emphasis on high-quality products that are vegan, cruelty-free, and sulfate-free. # Product The dae Cactus Fruit 3-in-1 Styling Cream + Taming Wand is a dual-ended haircare product designed to style and tame flyaways. The styling cream promises to provide a slick and smooth finish without leaving any grease or buildup. It is formulated with prickly pear oil to leave hair softer and shinier. The product features a built-in wand for precise application, eliminating the need for fingers and preventing mess. It is vegan, cruelty-free, and contains no sulfates. The Vanilla dae beam scent is mentioned throughout the ad. # Visual style The ad has a polished, clean aesthetic with a focus on bright, natural lighting and soft, pastel colors. The editing style consists of quick cuts and transitions to keep the pace lively and engaging, with an estimated pace of around 20 cuts per minute. The production quality appears high, with clear shots and professional-looking graphics. There is a visual motif of juxtaposing the products with images of ice cream and lemons to reinforce the Cactus Fruit scent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A close-up shot of the dae taming wand and moisturizing mist is shown, positioned next to an ice cream sundae, creating a playful and unexpected juxtaposition. The message conveyed is that the taming wand has been improved and is now even better, piquing the audience's curiosity. - 00:02–00:06 00:02–00:06: The ad transitions to a shot of a woman's hair before and after using the product, highlighting the taming wand’s ability to instantly eliminate flyaways. The perspective is from the brand demonstrating the effectiveness of the product. - 00:06–00:09 00:06–00:09: A quick cut to a refrigerator filled with lemons that are shaped like the dae products is shown to hint at the Cactus Fruit scent. The ad returns to a woman applying the wand and showing the zero grease and zero buildup result, emphasizing the product's benefits in a casual, user-focused way. - 00:09–00:10 00:09–00:10: The ad displays an ice cream cone dripping on the taming wand, then transitions to a woman running her hands through her styled hair, highlighting how slick, smooth, and stylish the product makes her hair. - 00:10–00:14 00:10–00:14: The ad transitions to shots of a woman at the beach then a hand removing the brush of the product to highlight the benefits of the built-in wand for no mess. This progresses the narrative by demonstrating ease of use. - 00:14–00:17 00:14–00:17: The ad returns to showcasing ingredients that can be found in the taming wand and styling cream. Then it cuts to a woman’s hair being styled, emphasizing the prickly pear oil's ability to create softer, shinier hair. - 00:17–00:22 00:17–00:22: Text overlays appear to highlight key features, benefits, and product attributes. The overall message conveys that this is the limited edition cactus fruit product.

# Ad summary The ad is for Dae Cactus Fruit 3-in-1 Styling Cream + Taming Wand. The product is presented as a solution for flyaways, frizz, and unslicked edges. It features cactus fruit and prickly pear oil, and it is vegan, cruelty-free, and without sulfates. The ad uses a montage of product shots, demonstration, and ingredient b-roll to highlight the cream's key features. # Brand positioning Dae is presented as a modern hair care brand focused on simplifying the styling process with effective, multi-benefit solutions. The brand aligns with a lifestyle that is effortless, approachable, and aesthetically pleasing, as demonstrated by its use of natural ingredients and fresh, minimalist packaging. Dae seems to push against overly complex and artificial hair care routines by emphasizing natural, beneficial ingredients and a no-fuss application process. Dae presents itself as a middle-to-high end hair brand that balances effectiveness with environmental consciousness and sensory appeal, aiming to make hair care feel like a treat rather than a chore. The brand positioning is both functional (offering practical solutions for common hair concerns) and emotional (appealing to desires for simplicity, natural beauty, and ethical consumption). # Product The Cactus Fruit 3-in-1 Styling Cream + Taming Wand is a hair styling product designed to eliminate flyaways, frizz, and unslicked edges. It is formulated with cactus fruit and prickly pear oil to provide softer, shinier hair without grease or buildup. It is marketed towards individuals seeking a simple, effective, and clean hair styling solution. A built-in wand allows for no-finger, no-mess application. The product claims to fix flyaways instantly. The formula is vegan, cruelty-free, and contains no sulfates. It is promoted as a 3-in-1 product with vanilla dae beam scent. # Visual style The ad has a bright, clean aesthetic with a mix of product shots and lifestyle imagery. The editing style includes quick cuts to maintain a fast pace, with smooth transitions that create a polished feel. The production quality is high-end, resulting in a commercial feel. The visual motif is pastel colors with a mix of static and moving shots. The pacing is medium, with approximately 15 cuts per minute. The audio-visual sync is evident in transitions timed to music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 - 00:00–00:02 The ad begins by highlighting the common hair problems this product solves: flyaways, frizz, and unslicked edges. This message is conveyed through text overlay and a close-up visual of someone using the product to smooth their hair. The perspective is from a beauty-focused ad, immediately addressing target hair concerns to draw viewers in. - 00:02–00:06 00:02–00:06 - 00:02–00:06 The ad transitions to showcase the product's key features, like its 3-in-1 functionality and unique scent: Vanilla Dae Beam. This is presented with the cream next to a bowl of ice cream. The perspective is from a brand-centric view that highlights the product's appeal and sensory attributes, hinting at a luxurious experience. - 00:06–00:08 00:06–00:08 - 00:06–00:08 The scene shifts to a user demonstrating the product's application and its positive effects, emphasizing it causes zero grease and zero buildup. This is told from a user's perspective, aiming to build trust by showing real results. The transition creates a sense of personal endorsement. - 00:08–00:11 00:08–00:11 - 00:08–00:11 The ad highlights the product’s smoothing capabilities with the word "slick" alongside footage of ice cream to connect visually to its taming abilities. The ad's perspective transitions to that of a brand demonstrating how the product enables effortless styling. - 00:11–00:14 00:11–00:14 - 00:11–00:14 The ad emphasizes the product's portability and ease of use in various settings, showcasing a woman applying it at the beach. The perspective comes from a user experience, highlighting the product's convenience for on-the-go styling. - 00:14–00:20 00:14–00:20 - 00:14–00:20 The ad details the product's unique applicator, highlighting its mess-free design, followed by a focus on the key ingredient (prickly pear oil) and its benefits of softer, shinier hair. Finally, it reinforces the product's clean formulation: vegan, cruelty-free, and sulfate-free. This perspective is from the brand. It builds credibility by communicating the product's unique features and ethical credentials. - 00:20–00:23 00:20–00:23 - 00:20–00:23 The ad concludes with a final shot of the product packaging, reinforcing its key selling points such as Cactus Fruit 3-in-1, Best Seller, and Limited Edition. The perspective is from a brand and aims to solidify the product's appeal and drive sales.

# Ad summary This ad promotes dae Cactus Fruit 3-in-1 styling cream and taming wand. The ad showcases how to use the product to get rid of flyaways. It highlights that the product is vegan, cruelty free, and has zero grease or buildup. # Brand positioning dae presents itself as a modern, clean beauty brand focused on hair care. The brand aesthetic is minimalist with a focus on natural ingredients. dae products are designed to be both effective and ethical. This is emphasized through claims like "vegan, cruelty-free, and no sulfates." The brand appears to push against the overcomplicated, chemical-heavy norms of the traditional hair care market by offering a more streamlined and conscientious approach. # Product The Cactus Fruit 3-in-1 Styling Cream + Taming Wand is a multi-purpose hair product from dae. The product is designed to be used as a styling cream and a taming wand for flyaways. Its built-in wand allows for no-finger application and no mess. The cream contains prickly pear oil for softer and shinier hair. It has zero grease and zero buildup. The product is vegan, cruelty-free, and contains no sulfates. The product is available in a limited-edition Vanilla dae Beam scent. # Visual style The ad has a polished, clean aesthetic with soft lighting and pastel tones. The editing style is quick cuts, with shots changing approximately every 1-2 seconds, maintaining a fast pace. The production quality is high-end commercial, with clear product shots and visually appealing lifestyle imagery. Product actions and text overlays are timed to the music, creating a synchronized audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad starts with product shots of the dae Cactus Fruit 3-in-1 Styling Cream + Taming Wand, set creatively on top of ice cream. This is intended to grab attention. - 00:02–00:03 Then, the ad cuts to a woman outdoors, walking toward the camera. The on-screen text introduces the product: "CACTUS FRUIT 3-IN-1 STYLING CREAM + TAMING WAND VANILLA DAE BEAM SCENT." The goal is to associate the product with an active, summery lifestyle. - 00:03–00:05 Next, the ad transitions to close-up shots of a woman applying the product to her hair to tame flyaways, accompanied by the claim, "FLYAWAYS GONE, INSTANTLY." This visual demonstration of the product's immediate effect is meant to address a common hair styling frustration. - 00:05–00:06 The ad includes product shots of the Cactus Fruit cream to highlight its Vanilla dae Beam scent. The visual and text work together to reinforce product features. - 00:06–00:08 Continuing the demo, a woman applies the product, this time speaking directly to the camera, and the on-screen text reads: "ZERO GREASE. ZERO BUILDUP." This aims to address potential concerns about product texture and residue. - 00:08–00:11 The ad intercuts more glamorous shots of women with sleek hair and product imagery staged with an ice cream cone. The accompanying text reads: "SLICK. SMOOTH. STYLE." This is meant to showcase the final desired result and create a visual association with summer vibes. - 00:11–00:11 The scene changes to a woman applying the product at the beach, reinforcing the summer theme and highlighting the product's convenience for on-the-go use. - 00:12–00:14 The ad then focuses on the product's built-in wand applicator, with text stating: "BUILT-IN WAND. NO FINGERS. NO MESS." This emphasizes a key feature and benefit. - 00:14–00:17 More shots of the Cactus Fruit cream, styling cream, and prickly pear oil highlight the product's components. The ad displays text that states "PRICKLY PEAR OIL. SOFTER, SHINIER HAIR" to spotlight key ingredients and their benefits. - 00:17–00:18 The ad features a final shot of the taming wand. - 00:18–00:20 Finally, the ad returns to the core product claims with text highlighting the product's ethical attributes: "VEGAN. CRUELTY-FREE. NO SULFATES." - 00:20–00:22 The ad concludes with a hero shot of the product and text stating "CACTUS FRUIT 3-IN-1 STYLING CREAM + TAMING WAND VANILLA DAE BEAM SCENT Best Seller Limited Edition"